|Filed Under:||Marketing / Advertising|
|Posts on Regator:||2250|
|Posts / Week:||6|
|Archived Since:||September 15, 2010|
Summary: I know Thanksgiving is not a big sales event for any retailers besides grocers, but I was surprised grocers weren’t beating me over the head with ads of all sorts. It’s an opportunity to shine. I saw almost none...
Summary: Did you recently pick up a free bag of FailChips at your local convenience store? See a preview for an art-house film called KaleLimp? If you answered yes, then you were sucked into the weird and wonderful “Did You Mean MailChimp?” campaign.
Summary: The outrage cycle has always been a constant feature of social media. But the pace, scale and extent of that outrage is now unprecedented, with marketers swiftly getting swept up in a swirl of discontent.
Summary: KFC has come up with a novel way of escaping the never ending cycle of Black Friday emails and seasonal humble brags in the form of a $10,000 'internet escape pod'.
Summary: BBH New York stages a flirtatious and long-running rivalry in this Sony PlayStation ad supporting the launch of EA’s Star Wars Battlefront II, which drops Nov. 17.
Summary: Remember when Nasty Gal and Bonobos were the darlings of the e-commerce universe and the envy of fashion startups everywhere? After everything that has happened to them over the last year, those days seem very far away.
Summary: 38 percent of marketers are unable to tell whether influencer activity actually drives sales. Brands must be cognizant of the fact that not all influencers are created equal.
Summary: This year's much-anticipated John Lewis Christmas spot is the story of a huge, friendly monster who hides out under a child's bed and becomes his best friend.
Summary: Last year, Amazon made one of the most noteworthy ads of the holiday season, a lovely spot celebrating the friendship—and the likeminded gift giving—of a vicar and an imam.
Summary: Larry David play a pony-tailed ad exec receiving a lifetime achievement award at the 75-year-old nonprofit’s annual dinner.
Summary: The attempt to drum up interest in her aging Honda exceeded all expectations after a glossy promo video featuring drone footage, graphic overlays and a dramatic coastal road goes viral.
Summary: After launching a review this summer, Amazon is consolidating its global media planning and buying duties with the IPG Mediabrands network.
Summary: In the latest installment, several former Heisman winners, including Tim Tebow, are going to a Halloween party. Tebow is dressed as a Jedi and is under the impression the entire group is going as "Star Wars" characters.
Summary: The creators The Duffer Brothers have included even more brands this time around, spotlighting everything from 3 Musketeers to KFC (or Kentucky Fried Chicken, as it was then known).
Summary: The burger chain is offering customers wearing clown costumes free Whoppers this Halloween. The tagline of the campaign is "Come as a clown, eat like a king."
Summary: Animated sci-fi show Rick and Morty has teamed up with a brand that may just be as off-the-wall insane as it is in Old Spice.
Summary: Here was the key goal for fuboTV's ad campaign: piss off as many people as possible.
Summary: The fast food giant rolled out a public service announcement Tuesday in honor of National Bullying Prevention Month that uses a clever social experiment to demonstrate how people often refuse to speak out against bullies.
Summary: The chain's secret recipe is famously made up of 11 herbs and spices.
Summary: TV has traditionally been top of the food chain in terms of ad spend, but all that changed in the US last year when it was surpassed by digital.