|Filed Under:||Marketing / Advertising|
|Posts on Regator:||2134|
|Posts / Week:||6.1|
|Archived Since:||September 15, 2010|
Summary: An enterprising teenager might have unlocked the secret to reaching elusive young consumers: high school yearbook ads.
Summary: After years of erosion, Madison Avenue’s original media commission-based compensation system is making a comeback, albeit marginally, according to just-released findings.
Summary: The brew is getting particularly aggressive this year with limited-edition aluminum bottles draped in a camouflage design. The brand is also bringing back its "America" branded bottles and cans that debuted last summer drawing cheers and jeers.
Summary: Special K is out with a new take on female empowerment through eating, telling women to "Own It" in the brand's first TV commercial since its return to longtime creative agency Leo Burnett.
Summary: Last year, Stephen Colbert barely earned a footnote in CBS’s upfront — he was trailing Jimmy Fallon by as much as a million viewers a night, and he was being badly outshined by his colleague, “The Late Late Show” host, James Corden. CBS all but ignored him.
Summary: “I’m a human being. When I see something that is well beyond my understanding, I’m afraid.” These were the words uttered by Garry Kasparov, then the world’s best chess player as he lost to a computer, IBM’s Deep Blue, in 1997. The dominance of intelligent machines over humans is a concept that has haunted...
Summary: Condé Nast U.S. wants to use its brands as taste-makers. This June, GQ will launch a grooming box filled with products GQ and Allure editors have selected. GQ will be the fourth Condé title to get its own box in...Show More Summary
Summary: Snapchat has advanced beyond selfie filters and overlays – a feature that rivals are pouncing upon – to roll out Sponsored World Lenses that allow brands to augment the world with specially designed 3D cameras using the rear camera of devices. Traditionally, Snapchat’s offering has been served...
Summary: To fete the legacy of legendary Yankees shortstop Derek Jeter and the retirement of his jersey this weekend, MLB sponsor Budweiser is out with what it called an “emotive new video”, This Bud’s for 2, which went live Friday (May 12). The two-minute video starts with Jeter’s final at-bat at Yankee Stadium, in which he hit...
Summary: When Dove’s Real Beauty campaign first launched, it wrapped women everywhere in the feel-good factor and inspired them in a whole new way. We felt closer to the brand. We liked and trusted it for knowing us. Now, Dove has sparked our emotions once again, although maybe not quite in the way they were envisaging.
Summary: The notion of confirmation bias is getting airtime these days because of its overwhelming effect on political opinions. Because confirmation bias is inextricable to being human, we’re each genetically programmed to rationalize...Show More Summary
Summary: Vice Media is the media empire largely built off being an ad agency. For years, the Brooklyn media company has worked closely with brands to make them cool, or at least make their brands part of cool content. Now, Vice wants to prove to advertisers that this kind of branded content is effective while giving them...
Summary: Oreo is taking a page of out of Lay’s playbook for its latest campaign. In similar fashion to Lay’s popular ‘Do Us A Flavor’ promo, Oreo is asking fans to come up with its next cookie flavor for a chance to win $500,000 and “unprecedented” access to some of the brand’s top-secret creations.
Summary: For Nike, this was glorious failure. The sportswear giant’s attempt to propel one of its athletes to the “impossible” feat of a sub-two-hour marathon may have come up an agonising 26 seconds short, but theShow More Summary
Summary: Several years back, I had the pleasure of watching Dan Cobley’s TED Talk, “What physics taught me about marketing.” In this talk, Cobley illustrates how physics and the scientific method can be applied to marketing...Show More Summary
Summary: Publishers may all be moving toward commerce, but PopSugar plunged into it. Last week, the fashion-focused publisher rolled out an article format called PopSugar Shop. When someone lands on one of these posts, like “The Biggest Designer Shoes of 2017,” a circle pops up in the lower-left corner of the browser...
Summary: The Economist will be offering free coffee in New York City this month as it embarks on its #feedingthefuture campaign, highlighting the impact of food waste on the environment. The experiential campaign also marks the US debut of real world marketing agency Sense, which won The Economist’s North American business...
Summary: The ‘fearless Girl’ statue which stares down Wall Street’s famous “Charging Bull” has generated a huge amount of media attention since it was installed last month and, in addition to serving as a feminist symbolism, the sculpture has generated millions in free advertising.
Summary: Mobile advertising accounted for more than half (51%) of the $72.5bn spent on digital advertising in the US in 2016. That’s according to the latest IAB Internet Advertising Revenue Report, which noted this is the first time this has happened. The report also found total US digital ad spend was up 22% from $59.6bn in 2015.
Summary: Brands posting ephemeral content on Snapchat and Instagram Stories can now expect to not just drive engagement but also sales. Brands including Birchbox, Dr. Brandt Skincare, GoPro, Beautyblender and SheaMoisture are testing...Show More Summary