|Filed Under:||Marketing / Advertising|
|Posts on Regator:||1009|
|Posts / Week:||7.2|
|Archived Since:||September 15, 2010|
Summary: Kid Rock has been the spokesperson for Jim Beam's Red Stag brand for some time. Now, the pair are taking their relationship to another level. This year has seen an impressive increase in alcohol advertising. From vodka and brandy to whisky, the brands have not spared an expense in getting in front of the millennial consumer. Show More Summary
Summary: Last night I was teaching my Thursday night class and for the opening I used a sermon I saw last week by minster T.D. Jakes, a world renowned-speaker and teacher of God's word, to introduce my students to their very own greatness. Show More Summary
Summary: One of the biggest perks about living in New York City as a creative is the exposure to some of the world's greatest advertising promotions. Such is the case with last week's perfectly orchestrated campaign by Netflix for the...Show More Summary
Summary: Ah yes, Big Data and ROI rears its ugly head, once again. At least it's coming with $50,000. Now you have our attention. The ANA, with sponsoring marketing data firm MarketShare, just announced a competition for any individual or organization to develop a benchmark or improve ways to measure marketing investment and ROI. The winner goes home with a $50,000 cash prize.
Summary: We are in an era where almost everything is getting thinner -- from computers to cell phones right down to our favorite canned beverages. Just a few years ago, Pepsi introduced the "Skinny Can" in an effort to give a new look and meaning to its diet soda. Now, Diet Coke has upped the ante by introducing...
Summary: What Coke is to the soft drink industry, is what Oreo aims to be for the snack food industry. The cookie brand launched its "Wonderfilled" campaign this past weekend, which started with a 30-second and 90-second commercial spots during Sunday's Mad Men and Married to Jonas shows.
Summary: Our world of advertising is approaching a very interesting moment. The markets are rising, consumer confidence is up, and brands are looking to spend. As the Fed continues to boost the financial markets, those of us in the agency...Show More Summary
Summary: When meeting with business owners or brand managers, we tend to spend the majority of our time talking about the audience. How it is made up? Who in the audience are the major opinion-makers? Gatekeepers? How can we make sure...Show More Summary
Summary: Last week, the 2013 P.E.N World Voices Festival of International Literature wrapped up in New York City and one of the biggest highlights of the festival included an insightful panel discussion on boundaries, barriers, and ground...Show More Summary
Summary: The want for truth and ethics in the world of communications is not an old one. When one of our bad apples does something stupid, the entire industry gets the blame for it. This has been the fight advertising has been waging for decades. Since the 1960s there have been scores of organizations and efforts to make "truth in advertising" an across-the-board reality.
Summary: Though the economy is growing, and consumers are looking to spend more, it is still tough out there for the agency world. We've seen some growth -- thankfully more growth than last year -- but the growth isn't keeping up with the money being spent. Marketers and C-Suite executives are second-guessing agency relationships, especially the small ones.
Summary: Big guys have big problems when looking for clothes. We're from a family with big guys, and we always watch them search store after store trying to piece together items that will resemble an outfit. From shirts, pants, and accessories...Show More Summary
Summary: With Mother's Day just a few days away, some of us find ourselves scrambling to come up with inventive ways to show appreciation to all the matriarchal figures in our lives. Though we may be unprepared, many companies have been anticipating this moment for quite some time.
Summary: It's near the end of Creative Week in NYC, and it seems the lasting impression on the week is the thought of the footprints our advertising environment is leaving. Throughout the decades, we can see how advertising shifted based on the norms of society.
Summary: "For Immediate Release" was a perfect name for this last episode of Mad Men. This episode of Mad Men has truly been the best and most action-packed episode of season six thus far. Out of all the infidelity, French subtitles, and lost business...
Summary: When our audience becomes habitual consumers, it is a beautiful thing. We can learn so much from them: how often they come back for more products and services, when questions or concerns usually arise, and how they best receive information from us. Show More Summary
Summary: It is getting increasingly difficult to deliver the right message to the right consumer through the right medium. We all know that. We have some in our camp who will continue to stick to TV, and others who want to abandon the...Show More Summary
Summary: When it comes to the advertising world, Microsoft has had a tough time. In the past, its Windows products did not match up to the multi-million dollar ad hype, and it created more of a nightmare for the software company than revenue. But recently, it looks like things are changing.
Summary: Driving on enough highways throughout the United States, and you will undoubtedly come across some great outdoor advertising. The art of outdoor advertising has been around since around 1840, and although the basic model ofShow More Summary
Summary: I recently met with an old colleague who is currently at a major agency, and although we had promised not to discuss work beforehand, we eventually couldn't help ourselves. Apparently, there is something in an advertising creative's...Show More Summary