Blog Profile / Beyond Madison Avenue

Filed Under:Marketing / Advertising
Posts on Regator:2250
Posts / Week:6
Archived Since:September 15, 2010

Blog Post Archive

Publix: Thank You For Remembering Thanksgiving

Summary: I know Thanksgiving is not a big sales event for any retailers besides grocers, but I was surprised grocers weren’t beating me over the head with ads of all sorts. It’s an opportunity to shine. I saw almost none...

Why MailChimp's Fake Ad Campaign Paid Off

Summary: Did you recently pick up a free bag of FailChips at your local convenience store? See a preview for an art-house film called KaleLimp? If you answered yes, then you were sucked into the weird and wonderful “Did You Mean MailChimp?” campaign.

There Is No Winning for Marketers in the Age of Social Media Outrage

Summary: The outrage cycle has always been a constant feature of social media. But the pace, scale and extent of that outrage is now unprecedented, with marketers swiftly getting swept up in a swirl of discontent.

KFC Launches 'Anti-Internet' $10,000 Escape Pod

Summary: KFC has come up with a novel way of escaping the never ending cycle of Black Friday emails and seasonal humble brags in the form of a $10,000 'internet escape pod'.

PlayStation and BBH Create Epic Star Wars Ad

Summary: BBH New York stages a flirtatious and long-running rivalry in this Sony PlayStation ad supporting the launch of EA’s Star Wars Battlefront II, which drops Nov. 17.

Fashion Startups Aspire To Be The Anti-Bonobos

Summary: Remember when Nasty Gal and Bonobos were the darlings of the e-commerce universe and the envy of fashion startups everywhere? After everything that has happened to them over the last year, those days seem very far away.

Not All Influencers Are Created Equal

Summary: 38 percent of marketers are unable to tell whether influencer activity actually drives sales. Brands must be cognizant of the fact that not all influencers are created equal.

The John Lewis Christmas Ad is Revealed

Summary: This year's much-anticipated John Lewis Christmas spot is the story of a huge, friendly monster who hides out under a child's bed and becomes his best friend.

Amazon’s Holiday Ad Is One of Its Cutest Yet

Summary: Last year, Amazon made one of the most noteworthy ads of the holiday season, a lovely spot celebrating the friendship—and the likeminded gift giving—of a vicar and an imam.

Larry David's SNL Skit a Hit With Ad Council

Summary: Larry David play a pony-tailed ad exec receiving a lifetime achievement award at the 75-year-old nonprofit’s annual dinner.

Hilarious Used Car 'Ad' Goes Viral

Summary: The attempt to drum up interest in her aging Honda exceeded all expectations after a glossy promo video featuring drone footage, graphic overlays and a dramatic coastal road goes viral.

Amazon Consolidates $1B+ Media Buying with IPG

Summary: After launching a review this summer, Amazon is consolidating its global media planning and buying duties with the IPG Mediabrands network.

Nissan's Heisman House Ad Trolls Tebow for Halloween

Summary: In the latest installment, several former Heisman winners, including Tim Tebow, are going to a Halloween party. Tebow is dressed as a Jedi and is under the impression the entire group is going as "Star Wars" characters.

A Rundown of All Your Favorite 80's Brands Featured in Stranger Things 2

Summary: The creators The Duffer Brothers have included even more brands this time around, spotlighting everything from 3 Musketeers to KFC (or Kentucky Fried Chicken, as it was then known).

BK Once Again Trolling McD's in Halloween Marketing Push

Summary: The burger chain is offering customers wearing clown costumes free Whoppers this Halloween. The tagline of the campaign is "Come as a clown, eat like a king."

Sponsored Content: Rick and Morty Teams with Old Spice

Summary: Animated sci-fi show Rick and Morty has teamed up with a brand that may just be as off-the-wall insane as it is in Old Spice.

fuboTV Admits Making Ads to Annoy Subscribers

Summary: Here was the key goal for fuboTV's ad campaign: piss off as many people as possible.

Burger King Released a Powerful Anti-Bullying PSA

Summary: The fast food giant rolled out a public service announcement Tuesday in honor of National Bullying Prevention Month that uses a clever social experiment to demonstrate how people often refuse to speak out against bullies.

KFC Followed 11 Herbs and Spices on Twitter

Summary: The chain's secret recipe is famously made up of 11 herbs and spices.

Google Wants to Bring TV Ads into the 21st Century

Summary: TV has traditionally been top of the food chain in terms of ad spend, but all that changed in the US last year when it was surpassed by digital.

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