Blog Profile / Beyond Madison Avenue

Filed Under:Marketing / Advertising
Posts on Regator:2134
Posts / Week:6.1
Archived Since:September 15, 2010

Blog Post Archive

KFC's Colonel & Geico's Gecko Are In This High School Yearbook

Summary: An enterprising teenager might have unlocked the secret to reaching elusive young consumers: high school yearbook ads.

Commission-based Comp Model Rebounding for Agencies

Summary: After years of erosion, Madison Avenue’s original media commission-based compensation system is making a comeback, albeit marginally, according to just-released findings.

Bud Makes Patriotic Play With Camo Bottles

Summary: The brew is getting particularly aggressive this year with limited-edition aluminum bottles draped in a camouflage design. The brand is also bringing back its "America" branded bottles and cans that debuted last summer drawing cheers and jeers.

Special K Wants Women To 'Own It'

Summary: Special K is out with a new take on female empowerment through eating, telling women to "Own It" in the brand's first TV commercial since its return to longtime creative agency Leo Burnett.

CBS Puts Stephen Colbert Center Stage in Pitch to Advertisers

Summary: Last year, Stephen Colbert barely earned a footnote in CBS’s upfront — he was trailing Jimmy Fallon by as much as a million viewers a night, and he was being badly outshined by his colleague, “The Late Late Show” host, James Corden. CBS all but ignored him.

What’s Missing is the Eyebrows: Marketers Need AI for Heavy Lifting, Not Emotion

Summary: “I’m a human being. When I see something that is well beyond my understanding, I’m afraid.” These were the words uttered by Garry Kasparov, then the world’s best chess player as he lost to a computer, IBM’s Deep Blue, in 1997. The dominance of intelligent machines over humans is a concept that has haunted...

Conde Nast Sees Commerce Opportunities in Branded Subscription Boxes

Summary: Condé Nast U.S. wants to use its brands as taste-makers. This June, GQ will launch a grooming box filled with products GQ and Allure editors have selected. GQ will be the fourth Condé title to get its own box in...Show More Summary

Warner Bros Signs Up as First Advertiser for Snapchat’s Sponsored World Lenses

Summary: Snapchat has advanced beyond selfie filters and overlays – a feature that rivals are pouncing upon – to roll out Sponsored World Lenses that allow brands to augment the world with specially designed 3D cameras using the rear camera of devices. Traditionally, Snapchat’s offering has been served...

Budweiser Toasts Derek Jeter with #ThisBudsFor2

Summary: To fete the legacy of legendary Yankees shortstop Derek Jeter and the retirement of his jersey this weekend, MLB sponsor Budweiser is out with what it called an “emotive new video”, This Bud’s for 2, which went live Friday (May 12). The two-minute video starts with Jeter’s final at-bat at Yankee Stadium, in which he hit...

Why Dove’s New Real Beauty Bottle Designs are a Brand Value Lost in Translation

Summary: When Dove’s Real Beauty campaign first launched, it wrapped women everywhere in the feel-good factor and inspired them in a whole new way. We felt closer to the brand. We liked and trusted it for knowing us. Now, Dove has sparked our emotions once again, although maybe not quite in the way they were envisaging.

Confirmation Bias is Derailing Great Advertising

Summary: The notion of confirmation bias is getting airtime these days because of its overwhelming effect on political opinions. Because confirmation bias is inextricable to being human, we’re each genetically programmed to rationalize...Show More Summary

How Vice Plans to Prove to Advertisers Its Branded Content Works

Summary: Vice Media is the media empire largely built off being an ad agency. For years, the Brooklyn media company has worked closely with brands to make them cool, or at least make their brands part of cool content. Now, Vice wants to prove to advertisers that this kind of branded content is effective while giving them...

Oreo is Asking Fans to Dream Up Its Next Oddball Flavor

Summary: Oreo is taking a page of out of Lay’s playbook for its latest campaign. In similar fashion to Lay’s popular ‘Do Us A Flavor’ promo, Oreo is asking fans to come up with its next cookie flavor for a chance to win $500,000 and “unprecedented” access to some of the brand’s top-secret creations.

Nike’s #Breaking2 Stunt Hailed as Marketing Triumph

Summary: For Nike, this was glorious failure. The sportswear giant’s attempt to propel one of its athletes to the “impossible” feat of a sub-two-hour marathon may have come up an agonising 26 seconds short, but theShow More Summary

The Three Laws Of Marketing (Based On Newton's Laws Of Motion)

Summary: Several years back, I had the pleasure of watching Dan Cobley’s TED Talk, “What physics taught me about marketing.” In this talk, Cobley illustrates how physics and the scientific method can be applied to marketing...Show More Summary

PopSugar Pushes Further into Commerce with New Shopping Posts

Summary: Publishers may all be moving toward commerce, but PopSugar plunged into it. Last week, the fashion-focused publisher rolled out an article format called PopSugar Shop. When someone lands on one of these posts, like “The Biggest Designer Shoes of 2017,” a circle pops up in the lower-left corner of the browser...

The Economist Stresses Environmental Awareness with Free Coffee and Experiential Marketing

Summary: The Economist will be offering free coffee in New York City this month as it embarks on its #feedingthefuture campaign, highlighting the impact of food waste on the environment. The experiential campaign also marks the US debut of real world marketing agency Sense, which won The Economist’s North American business...

Fearless Girl Statue Generates $4.7m in Free Advertising

Summary: The ‘fearless Girl’ statue which stares down Wall Street’s famous “Charging Bull” has generated a huge amount of media attention since it was installed last month and, in addition to serving as a feminist symbolism, the sculpture has generated millions in free advertising.

Mobile Surpasses 50% of all US Digital Ad Spend for the First Time Ever

Summary: Mobile advertising accounted for more than half (51%) of the $72.5bn spent on digital advertising in the US in 2016. That’s according to the latest IAB Internet Advertising Revenue Report, which noted this is the first time this has happened. The report also found total US digital ad spend was up 22% from $59.6bn in 2015.

Brands are Testing Shoppable Videos on Instagram Stories and Snap Ads

Summary: Brands posting ephemeral content on Snapchat and Instagram Stories can now expect to not just drive engagement but also sales. Brands including Birchbox, Dr. Brandt Skincare, GoPro, Beautyblender and SheaMoisture are testing...Show More Summary

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