|Filed Under:||Marketing / Advertising|
|Posts on Regator:||2298|
|Posts / Week:||5.9|
|Archived Since:||September 15, 2010|
Summary: Ryan Reynolds is the latest celebrity to get into the alcohol business. The Deadpool star has purchased an ownership interest in Portland, Ore.-based Aviation Gin.
Summary: The parent company of both brands is letting new creative AOR Havas Chicago make two separate personas for the burger joints, featuring a new campaign for Carl’s Jr. voiced by Matthew McConaughey.
Summary: Dentsu hopes its first work resonates with Millenials and Gen-Z. The minute-long anthem spot debuting during the Olympics focuses on variety, the so-called spice of life.
Summary: A recent story in the Las Vegas Review-Journal questioned whether R&R Partners’ long-running “What happens here, stays here” tagline for the city’s Convention and Visitors Authority’s faces a “cloudy future”.
Summary: The new CEO could bring changes such as new menu items, breakfast burritos, more advertising, and boozy drinks.
Summary: If Hardee’s makes you think about how the Thickburger is made with all-natural, high-quality beef then everything is going according to plan.
Summary: Two years after being named to run North America at Omnicom Group's DDB Worldwide, Wendy Clark has been promoted to global president and CEO of the agency.
Summary: Part of the Amazon empire now, Whole Foods wants to broaden its appeal beyond its core high-end customers to the wider world of foodies.
Summary: Tide’s wildly ambitious plan was much more involved than your average Super Bowl spot. The brand’s goal was to take over the Super Bowl.
Summary: When Alexa loses her voice, celebrities—including Rebel Wilson, Cardi B, and Anthony Hopkins—help her get it back.
Summary: First broadcast 13 years ago, the "Puppy Bowl" has morphed from a novelty counterprogramming experiment into must-see television.
Summary: A Droga5 representative said Tuesday that the New York agency has hired an outside firm to investigate chief creative officer Ted Royer and that Royer has taken a leave of absence.
Summary: The last time Gap messed around with logos was in 2010. It presented a new logo that made the fashion retailer look something like an enterprise IT company. The internet hated it.
Summary: If you were watching the Grammy Awards, you saw an Old Spice ad that was very weird indeed, even for the notoriously quirky P&G brand. The 60-second spot was entirely in French, without subtitles.
Summary: Despite some skepticism, relaunching the Colonel Sanders campaign in 2015 has brought KFC considerable success. A report of same-store sales growth is expected in early February.
Summary: The Barkleys, Subaru’s family of dogs that drive like people—well, better than some people we know, actually—return in four comical commercials that broke during the SAG Awards.
Summary: David Schwimmer feeds Skittles to, and yells at, an animatronic sandwich in one of four 15-second teasers for Skittles’ 60-second Super Bowl spot.
Summary: Danny DeVito will star in M&M’s 30-second Super Bowl spot. The brand revealed its Big Game ad star with a 15-second and a six-second teaser in which DeVito is seen nearly submerged in what looks like a chocolate pool.
Summary: Audiences watching the Pop cable network or following its social channels will find themselves exposed to a curiously large number of gym ads this week.
Summary: Pringles has released a short teaser to its first Big Game ad, revealing actor Bill Hader as the star. He’ll be showcasing “flavor stacking” in the Super Bowl LII 30-second spot.