Blog Profile / Beyond Madison Avenue

Filed Under:Marketing / Advertising
Posts on Regator:2212
Posts / Week:6
Archived Since:September 15, 2010

Blog Post Archive

Samsung: Ad Agencies Should Fear Influencers

Summary: Samsung’s top US marketer has suggested that agencies should see social influencers as a threat to their business models.

American Cancer Society Repositions to Educate Public

Summary: The American Cancer Society has unveiled a new brand positioning and campaign to help people better understand what exactly the organization does.

'The Handmaid's Tale' and Hulu Win Big at Emmys

Summary: It was inevitable that a streaming service would win an Emmy for best drama at some point. But no one expected Hulu to get there first.

Live Sports TV Audience Is, Um.. Getting Old

Summary: A new report on the state of sports media in the U.S. from the ad buying giant Magna Global shows that while live sports consumption remains strong, its audience keeps aging.

Multiple Anna Kendricks Appear in Hulu's New Campaign

Summary: "Pitch Perfect" actor Anna Kendrick is the face of Hulu in a new campaign for the entertainment brand, in which she claims that it "really gets me."

iPhone 8, iPhone X, AppleTV 4K and All Apple Announced

Summary: Here's everything you missed from Apple's event at the new Steve Jobs Theater.

ThirdLove is Launching First Ever TV Campaign

Summary: Since its launch in 2013, ThirdLove has steadily built its brand on the back of social media and digital ads. Now, the lingerie upstart is taking on Victoria's Secret head on.

"Stranger Things" and Other Winners from Creative Arts Emmy Awards

Summary: Netflix’s “Stranger Things” and HBO’s “Westworld” gained momentum in the Emmy Award race as both shows racked up five wins.

An iPhone Case That Stores and Charges AirPods

Summary: PodCase is a new Kickstarter project that directly integrates an AirPod charger into an iPhone case.

'Walking Dead' Zombies Are Thirsty for Mountain Dew

Summary: The deal between Mountain Dew and AMC furthers the notion that advertisers continue to seek new ways to associate themselves with popular TV series that move beyond the traditional TV spot.

PlayStation: Gaming Can Land You a Better Job

Summary: A new campaign by BBH New York centers on a 20 something guy who has to deal with situations including a job interview.

Can Advertising Improve Society?

Summary: Since 1942, the Ad Council has been bringing together the who’s who of the communications industry to drive education and call-to-actions.

An Ode to the VHS Tape

Summary: For decades, video came encased in the plastic rectangles called VHS tapes, which were played on one of the first classic consumer gadgets: the VCR.

Gameday Questions? Call Coach Gruden

Summary: Calling up an ex-NFL coach on a Mexican beer hotline to get party tips is a winning idea.

Bud Light Channeled #GoT In Latest Spot

Summary: In a new ad, perfectly timed to coincide with the "Game of Thrones" series finale Sunday, the beer manufacturer offered a perfectly natural setting for its product.

Fired? Collect #WhopperSeverance from Burger King

Summary: 'Whopper Severance' plan offers a free Whopper to the first 2,500 people oho publicly confess on LinkedIn that they were fired.

HBO's Most Popular Shows by Premiere Ratings

Summary: The penultimate, seventh season premiere of "Game of Thrones" broke the record for the most watched HBO season premiere of all time when it reached 26 million views across platforms and in delayed viewing.

Burning Man's 31-Year Evolution to Mega Event

Summary: This year's Burning Man will be held from August 28 to September 5. Here's a look back at how one of the world's most surreal, iconic festivals came to be.

The North Face Says Walls Can Unite Us

Summary: The outdoor brand focuses on climbing as a force for good in its latest campaign.

How Carpool Karaoke Became A YouTube Sensation

Summary: James Corden’s Carpool Karaoke, where he's joined by a celebrity in a car for a singsong and a chat, is a YouTube sensation that has rejuvenated the late-night talk show genre.

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