|Filed Under:||Marketing / Advertising|
|Posts on Regator:||2212|
|Posts / Week:||6|
|Archived Since:||September 15, 2010|
Summary: Samsung’s top US marketer has suggested that agencies should see social influencers as a threat to their business models.
Summary: The American Cancer Society has unveiled a new brand positioning and campaign to help people better understand what exactly the organization does.
Summary: It was inevitable that a streaming service would win an Emmy for best drama at some point. But no one expected Hulu to get there first.
Summary: A new report on the state of sports media in the U.S. from the ad buying giant Magna Global shows that while live sports consumption remains strong, its audience keeps aging.
Summary: "Pitch Perfect" actor Anna Kendrick is the face of Hulu in a new campaign for the entertainment brand, in which she claims that it "really gets me."
Summary: Here's everything you missed from Apple's event at the new Steve Jobs Theater.
Summary: Since its launch in 2013, ThirdLove has steadily built its brand on the back of social media and digital ads. Now, the lingerie upstart is taking on Victoria's Secret head on.
Summary: Netflix’s “Stranger Things” and HBO’s “Westworld” gained momentum in the Emmy Award race as both shows racked up five wins.
Summary: PodCase is a new Kickstarter project that directly integrates an AirPod charger into an iPhone case.
Summary: The deal between Mountain Dew and AMC furthers the notion that advertisers continue to seek new ways to associate themselves with popular TV series that move beyond the traditional TV spot.
Summary: A new campaign by BBH New York centers on a 20 something guy who has to deal with situations including a job interview.
Summary: Since 1942, the Ad Council has been bringing together the who’s who of the communications industry to drive education and call-to-actions.
Summary: For decades, video came encased in the plastic rectangles called VHS tapes, which were played on one of the first classic consumer gadgets: the VCR.
Summary: Calling up an ex-NFL coach on a Mexican beer hotline to get party tips is a winning idea.
Summary: In a new ad, perfectly timed to coincide with the "Game of Thrones" series finale Sunday, the beer manufacturer offered a perfectly natural setting for its product.
Summary: 'Whopper Severance' plan offers a free Whopper to the first 2,500 people oho publicly confess on LinkedIn that they were fired.
Summary: The penultimate, seventh season premiere of "Game of Thrones" broke the record for the most watched HBO season premiere of all time when it reached 26 million views across platforms and in delayed viewing.
Summary: This year's Burning Man will be held from August 28 to September 5. Here's a look back at how one of the world's most surreal, iconic festivals came to be.
Summary: The outdoor brand focuses on climbing as a force for good in its latest campaign.
Summary: James Corden’s Carpool Karaoke, where he's joined by a celebrity in a car for a singsong and a chat, is a YouTube sensation that has rejuvenated the late-night talk show genre.