Blog Profile / Beyond Madison Avenue

Filed Under:Marketing / Advertising
Posts on Regator:1894
Posts / Week:6.3
Archived Since:September 15, 2010

Blog Post Archive

Time to Ask Another '20 Questions'

Summary: With the NewFronts and Upfronts behind us, and a holiday weekend ahead, it seems like a good time to ask another "20 Questions" about advertising, marketing and media. Has there ever been a more mealy-mouthed euphemism for layoffs at an advertising agency than "talent calibrations," used by the Starcom MediaVest Group to explain recent pink slips?

Kohl's Chewbacca Surprise Leads to Record Engagement

Summary: It was the laugh heard round the world. Late last week, shopper Candace Payne posted a Facebook video of herself wearing the new Star Wars Chewbacca mask she'd bought at Kohl's, and viral stardom ensued. But rather than just chuckling and moving on, Kohl's reacted quickly by creating its own video response...

Can Personalization Make Advertising Great Again?

Summary: The denouement of the TV series Mad Men, set against the 1970s world of advertising, hinged on one of the greatest ad campaigns of all time: Coca-Cola’s “I’d Like to Buy the World a Coke.” That’s when advertising was great. That Coke campaign came out at a very different time, with very different consumer expectations.

American Eagle Outfitters' No-Photoshop Pledge Pays Off

Summary: American Eagle Outfitters' decision to stop photoshopping models in ad campaigns for its Aerie lingerie brand has paid off after the brand revealed a huge surge in sales. Two years ago the US clothing retailer sided with popular...Show More Summary

‘The Founder,’ Like Ray Kroc, Feasts on McDonald’s Imagery

Summary: “Crosses. Flags. … Arches.” Those words are spoken by Ray Kroc, or rather Michael Keaton, in “The Founder,” a film about the McDonald’s Corporation, as he envisions the stature the soon-to-be...Show More Summary

Advertiser ID Tracking And What It Means For You

Summary: There’s a powerful device out there collecting huge amounts of detailed information about your lifestyle, location, and habits—and it’s tucked away right in your pocket. Each smartphone is uniquely differentiated from hundreds of millions of other smartphones by something called an ad ID. Show More Summary

Are Advertisers 'Game' for Sponsorships Again?

Summary: We're well into the Upfronts, as the major TV networks are wooing advertisers with sneak peeks of their schedules for the 2016-17 season. Once again, there's a focus on new ways of reaching consumers as traditional commercials,...Show More Summary

Does Content Build Brands?

Summary: Last week, Sir John Hegarty of BBH made some very cogent statements about the relative value of content marketing and advertising. This week I was a guest on a marketing podcast that ripped into Hegarty for his comments. I didn't have the time to defend his point of view properly. Show More Summary

Calvin Klein Mocks Its Upskirt Social Media Backlash on Instagram

Summary: Calvin Klein has unrepentantly defended its #MyCalvin photoshoot which featured an upskirt image of a model. A large number of viewers declared the photoshoot, which urged Instagram users to‘Take a peek’ up model Klara Kristin’s dress (pictured above on the right), as "misogynist", bringing the campaign into the media limelight.

Advertising Eats The World

Summary: It's difficult to imagine that there was a time, not long ago, when advertising was said to be "dead." In 2004, research company Forrester & Co, proclaimed that we had reached “the end of the era of mass marketing.” In 2009, Advertising Age, said “the post-advertising age is under way.”

Don't Blame Bad Creative on Your Client

Summary: One of the most common excuses I've heard in my 20-plus year career as a creative in advertising is "the client picked the safe idea" or "the client watered the idea down too much." From my perspective, these excuses are mostly caused by three things: 1) a poor client/creative relationship and mistrust; 2) an unstructured creative process and meeting infrequency...

A Student is Using a Snapchat Geofilter to Land an Agency Job

Summary: From universities to agencies, Snapchat geofilters are emerging as the recruiting tool of choice — if you’re hunting for the type of employee likely to be active on the platform. And now, a college student from San...Show More Summary

To Foster Diversity In Advertising, Challenge Unconscious Bias

Summary: Difference is not deficit. For those of us in the communications industry, attending to our differences helps us craft messages with meaningful impact. Across industries, doing so makes us stronger. And as individuals, it can help us flourish. When it comes to diversity, I believe we are approaching a tipping point...

Crystal Ball Breakers

Summary: If you ever need a good laugh, a surefire place to start is by reading the futuristic bullshit of marketing geniuses. Last week, Ad Age ran the 10,000th piece on the future of advertising and how agencies need to adapt or die. Show More Summary

Why Advertisers Should Break Up With Google's 'Time Spent' Measure

Summary: In the advertising world, Google is the default for almost everything: search, display, video, ad serving, analytics. The products we know as DoubleClick, YouTube, Google Search and Google Analytics are ubiquitous for a reason -- they're damn good. Show More Summary

Hulu Will Deliver Interactive Ads Built Specifically for the Living Room

Summary: Hulu is looking to improve the ad experience on its service and help marketers better measure the effectiveness of their media buys on over-the-top devices. The company announced at its NewFront presentation at Madison Square Garden on Wendesday morning that it has partnered with BrightLine to deliver...

This Week In Bullshit

Summary: One of the essential factors that has lead to the longevity of this blog is our access to the extraordinary abundance and diversity of bullshit in the advertising business. Today we are honoring that heritage with a round-up of some of our favorite recent instances of marketing and advertising drivel. We'll start with McDonald's. Show More Summary

It's What's "Upfront" that Counts -- Or is It?

Summary: Hard to believe, but it's that time of the year again for Madison Avenue. Time for another opening, another show. Well, actually, another 50 or so shows, staged by many of the world's biggest and best-known media owners. From this week through May 19, they're embarking on their most intense and concentrated efforts to woo advertisers and agencies.

Who to Talk to When Playing the Networking Game

Summary: You walk in a room for a networking event. The music is playing, you have your drink, you’re feeling good. Who do you talk to? Much has been written on how to network but less is focused on who to network with. I have eight targets to look for when I want to meet new people, no matter the situation. Some types you’ll read and...

For Women in Advertising, It’s Still a ‘Mad Men’ World

Summary: As a so-called bathroom break girl at the advertising agency BBDO in 1985, Susan Credle took over for receptionists when they left their desks. When she learned how to type quickly and accurately, she was promoted to secretary. In the decades since, she has become one of the most accomplished women in the industry...

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