Blog Profile / Beyond Madison Avenue

Filed Under:Marketing / Advertising
Posts on Regator:2172
Posts / Week:6.1
Archived Since:September 15, 2010

Blog Post Archive

Has Unilever’s Ambition to Eradicate Gender Stereotyping From Its Own Ads Been Successful?

Summary: It’s been one year since Unilever unveiled its global ambition to eradicate gender stereotypes from its ads. Now as it launches a new Unstereotype Alliance, how has its original pledge impacted its bottom line and the way it works with the industry? The Drum’s Rebecca Stewart and Robyn Darbyshire explore.

Game of Thrones Uses Social Clues and Games to Tout the Season Seven Premiere

Summary: Game of Thrones fans. In its final social campaign leading up to the season seven premiere of the wildly popular show, HBO will confirm that winter is coming by taking over the Summer Solstice today, June 21, with ‘winterizing’ activations across Twitter, Reddit and Google.

Dailymotion Repositions, Enticing Advertisers with a ‘Clean’ Platform

Summary: Vivendi video platform Dailymotion has today (20 June) unveiled a host of changes to its offering, including a brand repositioning that will see it target an older audience seeking premium content ‘clean’ of explicit visuals. Dailymotion, which was founded in 2005 and purchased by Vivendi in 2015, will now focus its audience...

E-Trade Wants People to Trade Rather Than Get Mad in New Campaign

Summary: E-Trade Financial Corporation has released its new creative campaign, taking a step away from its iconic talking baby and telling people: “Don’t get mad. Get E-Trade.” The video, digital and print campaign,...Show More Summary

How Taco Bell Stokes the Flames of Fan Love

Summary: Getting from “like” to “love” is a challenging proposition, especial in the QSR category. Strong opinions from consumers can be both a blessing and a curse. Tough feedback is a way for a brand – especially in the hyper-competitive category – to improve. Show More Summary

World’s Largest Advertising Companies Put Differences Aside for the Common Future

Summary: To help the United Nations tackle issues like poverty, climate change and inequality, the six largest advertising holding companies in the world along with independent advertising agency Wieden+Kennedy have joined forces. They will be lending...

The Icon Business: Inside Rihanna’s Fashion Fortune

Summary: From platinum-selling artist to actor, Rihanna’s resume is extensive. But the Caribbean Queen has earned a new title—fashion mogul. Known for her daring red carpet looks, the style icon is now banking on seven-figure endorsements and partnerships with both active wear and high-end brands, from Puma to Dior and Chopard. Show More Summary

Fight Rising Tides in Playmob’s Gamified Mobile Ad

Summary: Gamified mobile ads are raising awareness of climate change fueled rising oceans by allowing audiences to try to stem the tide in a pseudo-mobile game, accessible via ad, that is streamed in the browser without an app install. New York based global ocean preservation collective We Are The Oceans (WATO)...

Starbucks and Lady Gaga Collaborate on Colorful Cups of Kindness

Summary: A few weeks after its vibrant Unicorn Frappuccino set the world on fire - and was reportedly spit out by songbird Katy Perry - coffee giant Starbucks is partnering with another pop star, Lady Gaga, and her Born This Way Foundation...Show More Summary

Why Images are the Next Frontier for Ad Targeting

Summary: Digital media is in the midst of a transition from a primarily text-based medium to a visual-led one. That means advertising needs to catch up, not just in its form but also its targeting. The text internet is comparably easy for targeting, either keyword-based or semantic. Show More Summary

Pokemon Go Marks First Birthday with Data-Powered Outdoor Ads in Tokyo, London and New York

Summary: Niantic is celebrating the one year anniversary of its augmented reality mobile game, Pokemon Go, a year in which the game inarguably brought AR technology into the hands of consumers. Marking the waypoint, Wieden+Kennedy has embraced outdoor advertising to promote the game where it is played, in the great outdoors.

Many Annual Reports Downplay Role Played by Ads in Business

Summary: ‘Tis the season – not for Santa, but for annual meetings, when companies that sell stock to the public put their best foot forward with the people who own their shares as well as with potential investors. It’s less “Ho, ho, ho” and more “How now, Dow Jones”...

Ad Blocking Is Not The Best Answer

Summary: Here in the War Room at The Ad Contrarian Worldwide Headquarters, we are uncomfortable with the idea of ad blockers. As unrepentant ad people, we don’t like the idea. And yet, we use ad blockers. According to PageFair there are now over 600 million connected devices in the world sporting ad blockers.

Droga5 Creates ‘Public Displays of Application’ for CoverGirl

Summary: Anyone who rides the New York City subway is familiar with the MTA’s ‘Courtesy Counts’ campaign, which encourages riders to use good manners during commutes. While the posters urge riders to avoid doing things like clipping their nails or eating while on the train, they also call out people who “primp” on the subway...

Potbelly Creates #FeedYourSmile to Celebrate 40th Anniversary

Summary: In celebration of its 40th anniversary, Potbelly, the sandwich shop which originated in Chicago, has turned to Detroit-based ad agency, Doner, to create a social media campaign called #FeedYourSmile. Throughout the month ofShow More Summary

Burger King ‘Abdicates’ Title in Wake of Row with Belgium’s Royal Family

Summary: Burger King has opted to ditch its regal title in the wake of global controversy surrounding a cheeky advertising campaign which invited the public to choose between King Phillipe of Belgium and a Whopper burger when asked ‘Who...Show More Summary

Is Out of Home, Out of Sight in Today’s Digital Age?

Summary: MTV famously played Video Killed the Radio Star as its first music video, alluding to radio’s decline in light of fans turning to TV for their music fix. It has been 36 years since MTV’s launch and radio is still around, proving that its made of tougher stuff. Show More Summary

Dollar Shave Club's New Ads Go 'Down There'

Summary: Dollar Shave Club first grabbed attention with its funny videos starring founder Michael Dubin, but its simpler ideas also pack a powerful punch. In fact, these new out-of-home ads about shaving "down there" will likely make you cringe.

KFC's Colonel & Geico's Gecko Are In This High School Yearbook

Summary: An enterprising teenager might have unlocked the secret to reaching elusive young consumers: high school yearbook ads.

Commission-based Comp Model Rebounding for Agencies

Summary: After years of erosion, Madison Avenue’s original media commission-based compensation system is making a comeback, albeit marginally, according to just-released findings.

Copyright © 2015 Regator, LLC