Blog Profile / Beyond Madison Avenue

Filed Under:Marketing / Advertising
Posts on Regator:2315
Posts / Week:5.9
Archived Since:September 15, 2010

Blog Post Archive

Chipotle Hired Taco Bell's CEO to Implement Big Changes

Summary: The new CEO could bring changes such as new menu items, breakfast burritos, more advertising, and boozy drinks.

How Hardee's Advertising Grew Up

Summary: If Hardee’s makes you think about how the Thickburger is made with all-natural, high-quality beef then everything is going according to plan.

DDB Promotes Wendy Clark to Global CEO

Summary: Two years after being named to run North America at Omnicom Group's DDB Worldwide, Wendy Clark has been promoted to global president and CEO of the agency.

Whole Foods Launches First Ads Since Amazon Acquisition

Summary: Part of the Amazon empire now, Whole Foods wants to broaden its appeal beyond its core high-end customers to the wider world of foodies.

Inside Saatchi and P&G’s Clever Super Bowl Takeover

Summary: Tide’s wildly ambitious plan was much more involved than your average Super Bowl spot. The brand’s goal was to take over the Super Bowl.

Amazon Wins USA Today's Ad Meter

Summary: When Alexa loses her voice, celebrities—including Rebel Wilson, Cardi B, and Anthony Hopkins—help her get it back.

Behind the Scene's at the 'Puppy Bowl'

Summary: First broadcast 13 years ago, the "Puppy Bowl" has morphed from a novelty counterprogramming experiment into must-see television.

Droga5 Places CCO on Leave, Hires Firm to Investigate Him

Summary: A Droga5 representative said Tuesday that the New York agency has hired an outside firm to investigate chief creative officer Ted Royer and that Royer has taken a leave of absence.

Gap is Trying Really Hard Not to Screw Up Its Logo Again

Summary: The last time Gap messed around with logos was in 2010. It presented a new logo that made the fashion retailer look something like an enterprise IT company. The internet hated it.

Subtitles Explain Old Spice's Strange Grammys Ad

Summary: If you were watching the Grammy Awards, you saw an Old Spice ad that was very weird indeed, even for the notoriously quirky P&G brand. The 60-second spot was entirely in French, without subtitles.

KFC Announces its First Female Colonel Sanders

Summary: Despite some skepticism, relaunching the Colonel Sanders campaign in 2015 has brought KFC considerable success. A report of same-store sales growth is expected in early February.

Subaru's Doggie Drivers Are Back!

Summary: The Barkleys, Subaru’s family of dogs that drive like people—well, better than some people we know, actually—return in four comical commercials that broke during the SAG Awards.

Most Recent SB Ad Teaser: David Schwimmer for Skittles

Summary: David Schwimmer feeds Skittles to, and yells at, an animatronic sandwich in one of four 15-second teasers for Skittles’ 60-second Super Bowl spot.

M&M's Releases Teaser Starring Danny Devito

Summary: Danny DeVito will star in M&M’s 30-second Super Bowl spot. The brand revealed its Big Game ad star with a 15-second and a six-second teaser in which DeVito is seen nearly submerged in what looks like a chocolate pool.

These Funny Faux Gym Ads Are Actually TV Promos

Summary: Audiences watching the Pop cable network or following its social channels will find themselves exposed to a curiously large number of gym ads this week.

Bill Hader Will Star in Pringles' First Super Bowl Ad Ever

Summary: Pringles has released a short teaser to its first Big Game ad, revealing actor Bill Hader as the star. He’ll be showcasing “flavor stacking” in the Super Bowl LII 30-second spot.

Evian Will Now Use 100% Recycled Plastic in Its Bottles

Summary: One million plastic bottles are sold around the world each minute. Most are used for bottled water, and most end up in the trash. As demand for bottled water grows–particularly in China–so does the bottle proble...

Marketing Stunt: Kind is Sending Competitors' Products to 10k Consumer

Summary: After setting up a three-story high mound of sugar at Times Square to tout its "healthier" fruit bites last fall, Kind Snacks is back with yet another marketing stunt.

The Line Between Creepy and Creative in Advertising

Summary: Major brands, including Spotify, Netflix and Cost Plus World Market, are testing the waters by using their troves of user data to drive not only the targeting but the creation of their ads.

How Consumers Perceive and Respond to LGBTQ-Themed Ads

Summary: Love is love in ads, too. Words most used to describe LGBTQ-themed ads include 'interesting,' 'stands out from other ads' and 'believable'.

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