|Filed Under:||Marketing / Advertising|
|Posts on Regator:||1301|
|Posts / Week:||7.2|
|Archived Since:||September 15, 2010|
Summary: One of the oldest and most established English-speaking news publications, The Guardian, has just announced its intentions to adopt native advertising practices. The London-based newspaper announced a "seven-figure" partnership with Unilever to promote "sustainability and open storytelling." This most recent breach into editorial credibility allows for a review...
Summary: It is always refreshing to see either a really well-done advertising spot, or an ad that highlights something people should be wary of. And it is a treat to see an ad that fits in both categories. The ad below is from National Geographic. Show More Summary
Summary: Here is a brief synopsis of five different ads produced and shown worldwide as more companies choose to make statements against the anti-gay propaganda laws of Russia during the Olympics. Which ones were done FOR EFFECT and which ones HAD AN EFFECT? You decide, and please feel free to your comment below.
Summary: Earlier we posted a story about a study done by Social Media Marketing University (SMMU). As educators, we now constantly look for new ways to present, interpret, and gather information for our students. So we want to know: do you still learn? Hopefully the answer isn't "no." The marketing and advertising industry is changing so rapidly.
Summary: Because it's cold and still snowy in the Northeast… Did anyone really buy a heart-shaped pizza? Would anyone in his or her right mind buy a heart-shaped pizza? Does the son in the new IKEA ads really wonder more about his room...Show More Summary
Summary: Imagine a time when you walked up to a counter at the coffee shop. You just purchased a latte, but didn't receive the whipped cream that you wanted. You waved a barista over to voice your concern. Naturally, you would expect them to not only answer your concern, but also to fix it in a reasonable amount of time. But they didn't.
Summary: During our marketing class, we like to go over what marketing is, and what it isn't. There are many misconceptions out there about the world of marketing and advertising that are more popular than the reality. So it goes. The misconceptions we usually tackle are: 1. Show More Summary
Summary: One cannot browse through industry news without seeing accounts being dropped and getting picked up. When last year, all we heard was the future of agency being dim, the beginning of 2014 is proving the contrary. And that's a good thing. Lots of interesting stuff is going on. Show More Summary
Summary: Within the Union, if any state has been suffering public relations issues, look no farther than our own North Carolina. The state's constitutional amendment against gays, laws against women's right to choose, a failure to pay...Show More Summary
Summary: There is never a time we -- humans -- do something without a reason. Whether we are conscious of the reason or not, there is something in us that drives us to want something, take something, leave something, or act upon something. The key for us marketers is to find out what the driving motive is...
Summary: Radio Shack spent $4 million on media plus production costs for a very cool Super Bowl ad to remind us they are still in business. A day later they announced they were closing 500 stores. Why didn't the Super Bowl spot just announce a Going Out of Business at 500 locations? That would have been more noteworthy than a retro spot.
Summary: A few years ago, Sodastream, a DIY carbonated beverage company, decided to take out a Super Bowl commercial, introducing itself to the American and International public. Sodastream thus far has been pretty successful. Though...Show More Summary
Summary: The beauty of marketing is that it can extend its reach throughout many parts of our society. It can improve our quality of life, and balance the costs that we see. But is that a bad thing? The Consumerist recently ran an article that revealed that less than a third of baseball stadiums were without a corporate sponsor.
Summary: It's Black History Month. If not now, then when? We are in the second month of the new year, and we are steadily seeing change in the advertising industry. Mergers and acquisitions, indie shops closing, brands shifting and consolidating their agency rosters, and one extremely mellow Super Bowl ad stream.
Summary: One of the lesser-known advertising greats, Rosser Reeves, was known to pioneer what is known as the "Unique Sales Proposition (USP)." The USP was, according to Reeves, the only thing that set apart a product from another product,...Show More Summary
Summary: The national day of advertising is over. The advertising industry is weighing in on its likes and dislikes, and wins and misses (us included), and of course, opinions differ. Who told the best story? Which brand generated the...Show More Summary
Summary: First my condolences to advertisers who chose to run spots in the fourth quarter. You wasted your money. Why did Frito Lay choose to run a Doritos spot so late? You should be thinking snacks early, not late in the game, regardless of the score. So, open for your debate are my reactions to the spots.
Summary: We've been doing research on several advertising greats lately for a possible future project, and we ran into an interesting tale between two big personalities. The situation was between a retiring legend, and -- though we may be getting ahead of ourselves -- a future legend of our industry.
Summary: With the Super Bowl right around the corner, the Sochi Winter Olympics following short behind, and the World Cup lurking in the distance, we get to see how people are clinging to or avoiding connecting to certain brands, countries, and teams. Some are expressing fervor for the Seahawks, others for Peyton Manning and the Broncos. Show More Summary
Summary: Unlike regular weekly programing, Super Bowl Sunday commands a one-shot slot. And for this reason, just like the cheese, it stands alone. Yet it's not the end of the song, as the old nursery rhyme claims, but rather the beginning. One of greatness displayed through winning gladiators of football intermittently sprinkled with entertaining ad goliaths on top.