Blog Profile / Beyond Madison Avenue

Filed Under:Marketing / Advertising
Posts on Regator:2020
Posts / Week:6.2
Archived Since:September 15, 2010

Blog Post Archive

Facebook Messenger App Enables Paid Advertisers to Engage with Users Instantly

Summary: A 'call to action' ad can now become a 'call to conversation' as a new messaging app for paid advertisers on Facebook makes it possible for marketers to turn its messenger bots into ad bots. In other words, when a sponsored ad appears in a news feed, a user can instantly "have an open, existing conversation with a brand"...

Rate Friends and Enemies as Netflix Marketing Brings Black Mirror's RateMe App to Life

Summary: Netflix has revealed an app enabling the public to rate each other based on their interpersonal social interactions as a means of marketing its new flagship series. Based on the Rate Me app from Black Mirror season three, episode one 'Nosedive'...

WHO Urges Crackdown on Junk Food Ad’s Targeting Children on Apps and Social Media

Summary: The World Health Organization has called for a crackdown on junk food adverts aimed at children which appear on apps, social media and video blogs. Officials believe that junk food providers are sneaking under the radar by targeting...Show More Summary

Don’t Ask Me to Wait, Again: Why Diversity in Advertising Cannot Be Segmented

Summary: I am tired. My soul is exhausted. I never wanted to be active in the diversity discussion. I simply wanted to create great ads. I wanted to write. But the world will not let me simply write. And I am so angry about that. This sucks so very much. I blame my parents. Show More Summary

‘The 30 Second TV Ad Slot is Not Going Anywhere'

Summary: Panelists at the second day of The Drum’s inaugural Programmatic Punch event in the US, today (November 3) discussed The Future of TV, with interactive TV experts asserting that despite the ongoing seismic shifts in the industry, some of the core principles are not about to change.

Slack Warns Microsoft Off Workplace Comms with NYT Ad: ‘This Is Harder Than It Looks’

Summary: In anticipation of Microsoft unveiling its workplace chat service in New York today (2 November), rival Slack took out a full-page ad in the New York Times letting the computing giant know it is in for a fight. A full page of copy, penned by Slack chief Stewart Butterfield, warned Microsoft that its relationship with customers...

Mobile Accounts for Nearly Half of All US Online Ad Revenues

Summary: Nearly half of all internet advertising is now mobile in the US, with total revenues from online media hitting $32.7bn in the first half of 2016, according to the latest numbers from the IAB. The trade group today (November 1) released its latest report today proclaiming the figure an “all-time high”, growing nearly 19%...

Brands Want In on Chicago Cubs' World Series Run

Summary: 1908. One hundred and seven years ago was the last time the Cubs took home the World Series “W.” That hasn’t stopped fans from cheering for a team that hasn’t won the whole thing in over one hundred years. Based on preliminary rankings from Nielsen, Games 1 and 2 were the best ratings Fox has had...

Offline In The Digital Age: Why Traditional Advertising Isn't Dead

Summary: In today’s crowded marketplace, businesses (both B2B and B2C) are fighting to get their brands noticed. Marketers have a plethora of tools to choose from, whether they decide to use a solely digital strategy or incorporate a blend of both traditional and digital tactics. Show More Summary

Buzz Aldrin Bowled Over by Quaker Oats

Summary: Quaker Oats have convinced the second man to land on the moon to make some space in his schedule to star in the breakfast brand’s latest television campaign. Buzz Aldrin is set to touch down on 1 November for a four-week run on the small screen recalling his famous foray to the orbiting chunk of rock whilst munching on a bowl of porridge.

Nike Comes 'Out of Nowhere' with Latest NBA Campaign Film

Summary: With ratings down in the NFL season this year, perhaps it’s time for other sports to charge ahead. If Nike has anything to do with it, this NBA season will be one to watch, with signature athlete LeBron James and his Cleveland Cavaliers defending their title after a miraculous run in last year’s finals.

Has the Stage Finally Been Set for Programmatic Creative?

Summary: The phrase “programmatic creative” has been on everyone’s lips and on people’s minds for a while, but it might be that years from now, 2016 may be considered the year the industry pivoted to embrace the...Show More Summary

The Nine Second Rule: Opting Out of Pop-up Ads Within Seconds is The Norm, Study Finds

Summary: The New York-based firm MediaBrix recently studied how people interact with their smart phones when an ad appears and learned that there was a distinct preference depending on how the ad was presented and that a pop-up ad was viewed for nine seconds compared to 44 seconds for the opt-in ad.

McDonald’s Will Start Auditing its Media Contracts

Summary: McDonald’s is hiring auditors to take a thorough look at its nearly $1 billion advertising business, probing into troubling media practices like rebates revealed in the Association of National Advertising’s transparency report. “We are reviewing and auditing everything,” Deborah Wahl, CMO for McDonald’s, told Digiday...

Snoopy Has Been Fired as the Mascot of MetLife Insurance

Summary: It's a sad day for Snoopy: The "Peanuts" character is being fired as a mascot for MetLife, a relationship that has lasted more than 30 years. MetLife announced Thursday that it's phasing out use of Snoopy to promote the brand, Bloomberg News reports. The insurance company first looked to the character in the 1980s...

'They Have the Advantage': What Snapchat's New Deal Means for Media

Summary: Snapchat wants to be like TV, and publishers need to adapt. That’s the message from the news that Snapchat no longer wants to share ad revenue with its Discover media partners, according to a report from Recode. Instead, the company will pay licensing fees for the content and keep all the ad revenue — the approach TV networks take.

Starting Out: Goodby Silverstein's Rich Silverstein on Acting Like a Pitbull

Summary: Rich Silverstein is an ad industry legend. But legends are made, not born. The co-creator of the “Got Milk?” campaign never intended to go into the agency world. Silverstein began his career in graphic design and...Show More Summary

Are Your Marketing Campaigns the Walking Dead? How To Inject Life Back Into Them

Summary: You’ve been chugging right along with your marketing campaigns, and for a while, they were working. But now it feels like your campaigns are zombies, and your audience is a ghost town. It can be horrifying to realize that your hard work is no longer paying off. Fortunately there are a few strategies to bring your zombified...

Why Grey Poupon's Advertising Cuts the Mustard for Rappers

Summary: Grey Poupon's vintage ads have made the mustard brand an unlikely favourite among rappers, with everyone from Kanye West to Jay Z and Big Daddy Kane referencing it in their songs. Until now the origins of the obsession with the Dijon spread have remained a mystery...

'School of Guac': Chipotle Courts Millennials with a Snapchat Show

Summary: Struggling to regain its footing after a series of food contamination crises in recent months, Chipotle Mexican Grill has been playing offense on social to try to win scared consumers back. The restaurant chain has settled on...Show More Summary

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