|Filed Under:||Marketing / Advertising|
|Posts on Regator:||1350|
|Posts / Week:||7.2|
|Archived Since:||September 15, 2010|
Summary: Brick-and-mortar businesses are having a tough time. Yes, according to several recent reports, consumer foot traffic has been decreasing gradually for several years. Unless a change is made, many businesses without a strong web presence will have to face some difficult decisions. So what is a store to do?
Summary: The hottest new recruitment trick, er, ah, tool, is adult internships. That's where agencies hire experienced people currently unemployed or significantly underemployed and train them in new media. They pay them nothing or next to nothing. And may not hire them when the internship is done. And no one else will either. It's called age discrimination.
Summary: Searching our notes for topics this week, we found notes on different "goings-on" in the ad world (and even the regular world) that have coalesced into this column. The topic is good for us, but it's -- kind of -- too bad that these items are woven into the entire fabric of our business. Show More Summary
Summary: Imagine being a fisherman. Your goal is to catch as many fish as possible. You have a decision to make; do you use bigger nets, or do you pick the best location -- the location you know where the most fish may be? The question posed above is the same question marketers and advertisers ask themselves every day. Show More Summary
Summary: Listen, we are down for some parody and mockery from time to time. Especially when it comes to self-deprecating humor, or a satirical perspective about the industry or society we regularly engage in. But sometimes a little more is required. The "This is a Generic Brand Video" video has hit almost every major...
Summary: Plain old water isn't fun. No one creates experiences with water. There's no such thing as "water time," where people take time out of the day to get together to drink water and discuss each other's day. There's no such thing...Show More Summary
Summary: There are very few ad campaigns that force us to have an actual opinion. We love the many perspectives all the ad campaigns we see show us, even those that we are unfamiliar with. But the series of ads that Belgian company Equal PayDay is showing are lost on us. Before you watch the videos below, AdWeek did a nice write-up on these ads. Show More Summary
Summary: After six years, the E-Trade talking baby quits. He didn't turn in his two-week customary resignation. His on-camera departure somewhat reflects real life. After being introduced to the world in a 2008 Super Bowl ad, the talking baby became a staple for the simplicity of online trading with E-Trade.
Summary: A look at the impact of marijuana law changes on advertising
Summary: We humans are creatures of habit and advocates of order. Our bodies are symmetrical, and our eyes enjoy seeing things in pairs and patterns. We like experiences that we can rationalize and define. Hence, we do the ironic -- try to create a process for innovation. Show More Summary
Summary: It is true that marketing and advertising have a phenomenal impact on the decisions that consumers make. Yes, brands that advertise usually do better with consumers than those who don't. And studies show that consumers don't hate advertising, either. In fact, consumers enjoy seeing the information...
Summary: March Madness has officially begun! And already, brackets are being busted. By the time we are writing this post, only 3.7% of all the brackets on ESPN's Tournament Challenge are perfect. Looks like your $1 Billion dollars may be safe, Mr. Buffett. Yes, the March Madness tournament can be an exciting time for many...
Summary: It was always clear in the early '80s that if your advertising stock was high, then there were only three places you could work. The Italian Mafia Trifecta: Ammirati, Scali, or Ally Gargano. If you were looking or thinking about looking, you waited until you got that call. They produced the best work and, obviously, hired the best creative talent in town.
Summary: If you have been following the news out of the Game Developer's Conference (GDC), you probably already know what we're about to discuss. For the many other readers, the fact is that virtual reality (VR) gaming is nearly a possibility for the mass market.
Summary: They called it Chiat Day and Night. From my vantage point, it was more like sleep away camp. The 1984 commercial had run and we were beating away new clients from our door. You were expected to believe that your st didn't smell and you were better than any one else. Show More Summary
Summary: It's interesting how certain sectors use the lessons learned from humble ad people to get their platforms across. Avital Leibovich is in charge of running a more than 45 person department to tweet, Facebook, blog, build apps, edit videos, shoot Instagrams, and update Google+. Show More Summary
Summary: This past summer saw arguably the most successful World Baseball Classic yet. The tournament had great games, and the country teams were able to field players everyone wanted to watch. MLB and other baseball organizations must have been proud. Proud enough, too, to start pushing towards new pursuits.
Summary: Quiznos has filed for Chapter 11. It's gone from "toasty" to just plain toast! Could advertising have saved it? They did lots of couponing, which we know is advertising. But, live by the coupon, die by the coupon. The TV spots rarely created a point of difference.
Summary: Wren is a small clothing company that you've probably never heard of before, but after last week, there is a good chance that you've seen their work and don't even know it. Their video, "First Kiss," recently became the latest YouTube sensation, racking up fast 42 million views and is now approaching 61 million views.
Summary: We thoroughly appreciate the title of this blog, "Beyond Madison Avenue," because it allows us to deviate from pure creative and advertising posts. It allows us to provide an all-encompassing view of our advertising landscape. Show More Summary