|Filed Under:||Marketing / Advertising|
|Posts on Regator:||1229|
|Posts / Week:||7.2|
|Archived Since:||September 15, 2010|
Summary: In order for businesses to evolve, many of them cannot rely solely on intuition and the gut feelings from their leaders. It is true that those elements can take a business a very long way, but once that road ends, businesses have to resort to that one activity many dread. Research. Yes, research is a tough sell to many these days. Show More Summary
Summary: Just as traditional Black Friday ridiculously inches back by the hour, the sounds of the holidays are set to play "earlier" into our shopping plans before the Halloween candy has time to leave the clearance shelves. Tapping feet and unshakeable ear-(hum)bugs are the first signs of being gently poked by the subliminal spirit of "get in the happy giving mood"...
Summary: No, not the beer. That's Dogfish Head. Based on its availability almost everywhere now (at least so it seems on the east coast), they are doing all right. We are talking about the spiny dogfish, a member of the Squaldiformes order...
Summary: An interesting question, to be sure. AdLand is still trying to figure itself out, and major things within the industry are happening. Huge mergers, creatives jumping from shop to shop, brand to brand, etc., and technology continues to move with everyone barely keeping up.
Summary: It is clear that the media landscape is due for a massive change. As fast as technology has developed, the modern media model has not changed all that much. Television as we know it still consists of having a plan from a cable,...Show More Summary
Summary: We're fans of football. Being born and raised on the western side of Pennsylvania, it is part of the nurturing process. Needless to say, even over 400 miles away from our hometown, we bleed black and gold.
Summary: Papa John's announced last week that they are reviewing their creative account and parting ways with Zimmerman Advertising. So much for Zimmerman having the inside track after hiring away the Papa John's Chief Marketing Officer. Was it the continued overuse of Peyton Manning, whose wife is now a franchisee in Denver?
Summary: It is no secret that the advertising industry has an unnatural relationship with award ceremonies. It is simple to see how that happened; as an industry that is under constant scrutiny, an industry that gets no love from consumers...Show More Summary
Summary: Short films, or long ads, are becoming a staple of the digital experience. These videos are meant to tell a story about the brand, or to show the consumer or interested person how the brand can fit into one's life. This is so trivial pursuit, for as visual creatures, moving pictures and content will create...
Summary: One of the biggest upsides to working for a large company are the everyday perks people in a small company do not usually get. There have been just a few places I've worked that have had the ability to bring in outside guest speakers to keep motivation levels up, but luckily my current employer is one of those places. Show More Summary
Summary: One must tip their hat to AdLand and the Startup World. No one creates and sticks to buzzwords like these industries do. Engagement. Lean. Horizontal. Flat. Content is King. Disrupt. Forward-thinking. New Age. Bottom Up. WeShow More Summary
Summary: Oh yes, ladies and gentlemen, you read that headline correctly. We know that Kanye West gets a lot of attention because of his outlandish statements and his personal life, but this story -- which is totally true, by the way -- was too good and too interesting to just brush off.
Summary: Imagine if you were taking the train or subway in places like New York, Philly, or Chicago, and there was a chance for you to win a free ride. And to do it, you had to do 30 air squats. Would you do it? Many of us, especially...Show More Summary
Summary: Any deadline can make for a stressful situation, but for creatives, it is a little different. Unlike other office jobs, where most of the work is presented and has to be dealt with in a manner to complete a particular project, a creative usually has to rely on their imagination to get them through. Show More Summary
Summary: Everyone wants to be a winner. In many cases, being a winner means taking risks. Sometimes the risk pays off, and yet the payoff is not immediate. In other cases, the risk fails to yield the results that were expected. In an...Show More Summary
Summary: Our colleagues over at Beneath the Brand (BtB) covered the launch of Google's new service, Google Helpouts. The overall theme of it is that it is a venue for real people to get real help in real time. Of course, once advertising,...Show More Summary
Summary: Burger King has reissued the latest version of its "Big Mac Killer," The BK King. They should have left it in the test kitchen. The latest installment now has three slices of bread so it even looks somewhat like its target. But, it has chopped instead of shredded lettuce and sliced instead of diced onions. Advantage: McD.
Summary: Humans are wonderful creatures to study when it comes to why they do what they do. In many cases, what we do simply doesn't make sense. Why are we afraid of being mugged versus dying in a car accident? Why are we afraid of shark attacks versus being hit while crossing a crosswalk?
Summary: As of this writing, the Twitter IPO awaits with major anticipation. Investors, social media fans, marketers, industry writers, and even some regular consumers are waiting to see what happens to the 140-character giant. As of...Show More Summary
Summary: Thinking critically is hard. When we are asked to think in a way that forces us to bring new ideas and concepts to mind, it can cause physical discomfort. To think "big" means to challenge our current champion ideas. It forces us to consider the current things around us as old or outdated, or pass