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Blog Profile / Beyond Madison Avenue

Filed Under:Marketing / Advertising
Posts on Regator:1578
Posts / Week:7.1
Archived Since:September 15, 2010

Blog Post Archive

Study Shows Recommendations Boost Sales

Summary: Consumers prefer to buy things that other people have. We know this; humans are influenced by their environment. We, as consumers, put a high value on social proof. Are we getting the good products? Will these products boost our social worth?

One Club Announces Five New Hall of Famers

Summary: We've said it several times before. If AdLand knows anything at all, it knows how to reward itself. The One Club, one of the premier creative organizations in the industry, announced five industry professionals who will be inducted into the One Club's Hall of Fame. Show More Summary

Google Primer Part 2: Not Too Shabby!

Summary: We decided that instead of just relying on what the "experts" said about Google Primer, we'd download it (it's free, after all) and try out some of what is offered. Turns out, Google Primer is pretty cool. If you're in marketing,...Show More Summary

A Sales Call Worth Forgetting

Summary: We know that it is tough out there for small business professionals. We are not sectioned off to the point of forgetting how tough it was for our agency to get footing in a new city, trying to build credibility in order to win...Show More Summary

When to Protect a Brand

Summary: As a college student, we learned about the different ways a company can keep a competitor out of the marketplace. The best way that was discussed was creating barriers of entry. A barrier of entry can be created in several ways. Show More Summary

Advocacy Group Wants DirecTV Ad Pulled

Summary: The old adage is right: There is an association for everything. Advertisers and marketers can only do so much not to offend potential customers. Because let's be honest. Though there are many more stakeholders than ever before, the ultimate group that marketers should worry about the most are the people who may potentially buy their product. Show More Summary

Who Knows?: The Internet of Things

Summary: The Internet of Things has been taking up space on the Internet and other places lately. We have come to depend on the Internet for things; it is incumbent upon us to understand this concept. This is a concept that’s been around, and all are in agreement about what the “Internet of Things” is. Show More Summary

Any Word on Google Primer?

Summary: More credit should be given to those brave folks venturing out as startup entrepreneurs. In a world filled with small ideas and over-used concepts, these people are at least trying to think and produce something different. In the startup world, the idea of operating lean entails doing as much as you can with the least amount of overhead.

Another New Guide to Social Media Advertising

Summary: It is those professionals who are constantly looking for improvement in tools and practices who pore over the dozens of reports that come out every month. We look at white papers addressing retail technologies, consumer behavior, agency performance, and the latest and newest in social media.

Color Means More Than We Thought

Summary: As we continue to notice research and suggestion when it comes to color and persuasion, there are only a few definites. First, it is clear that we all realize that color affects our decision-making. Second, after decades of research, we are still unclear about exactly why color has that effect. Show More Summary

ANA Congratulates/Warns Incoming Congress

Summary: Shortly after the newest formation of the United States Congress was announced, the Association of National Advertisers (ANA) decided to start bending its ear and letting them know what is important to the advertising and marketing industry. ANA, the new Congress just stepped in the door. At least give them some time to settle in.

Connect Four: A Creative Exercise in Copywriting

Summary: Most of the world counts to four in simple numeric order. One of the things we learn as toddlers is how many fingers to hold up to show how old we are. Playing the “this many” game is a fun way to entertain little kids, but it doesn’t last long once they begin to master language. After early childhood, the only time you’ll likely need to count...

Publicis Buys Sapient; Increases Digital Prowess

Summary: Don't call it a comeback, but Publicis is trying to make moves in the digital space in order to continue as a top player in the marketing and advertising business. Publicis, a holding group that has been getting more press from its failed activities than its successes...

The Struggle with Market Research

Summary: As we straddle the educator/professional line of marketing and advertising, we see that there are certain subjects and topics that are either ignored or suffer from an acute disconnect. One of the topics we have seen that both...Show More Summary

Victoria's Secret's 'Perfect Body' Campaign Underestimates Public Sensitivity

Summary: If anyone knows about Victoria's Secret, they know that the image it puts out is not for everyone. It's been in its advertising, the way they create their products; none of this is new.

Microsoft Lays Off Global Ad Force

Summary: The news about Microsoft's global advertising force is just a segment of the previously announced 18,000 "reforms" the company intends to make. Don't let the headlines fool you, though. Microsoft is lobbing off a layer in its advertising platform. Job cuts in its advertising arm will total close to 100 jobs...

Don’t Get That Job and Be Happy About It: The Cover Letter

Summary: In part two of BMA’s blockbuster series “Don't Get That Job and Be Happy About It,” we take a final look, we hope, at some of the insanity and inanity that advertising and “regular folk” go through during the job application process. Show More Summary

So the Banner Ad Turns 20

Summary: They sure grow up fast. Banner ads were the mark of a new age of advertising. These messages that appeared alongside websites while we were learning or tinkering with web browsing seemed to be attractive more for curiosity than anything else. During the mighty reign of AOL Explorer, Lycos, and the first mainstream browsers, banner ads didn't seem all that bad.

Political Ads Are Not Inherently Evil

Summary: The point of advertising is to inform, remind, or persuade a prospective audience about a certain good, service, idea, or concept. As we approach the end of one of the most prolific mid-season election sessions ever, remembering the elemental concept is important.

Survey Says: Changing Your Brand For No Reason is Stupid

Summary: Naturally the group in charge of the research said it in a more tactful way. But the raw truth holds: Doing unnecessary changes to your brand — whether it's changing a slogan, packaging, shape, color, or style — without consulting the audience may prove to be very damaging to brand recognition. These facts should ring true with all of us.

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