Blog Profile / Beyond Madison Avenue

Filed Under:Marketing / Advertising
Posts on Regator:1943
Posts / Week:6.3
Archived Since:September 15, 2010

Blog Post Archive

Saatchi Chairman Kevin Roberts Asked to Take Leave After Gender Comments

Summary: Publicis Groupe has asked Saatchi & Saatchi Chairman Kevin Roberts to take a leave of absence following controversial remarks he made suggesting that the ad industry's gender diversity debate is over. "It is for the gravity of these statements that Kevin Roberts has been asked to take a leave of absence from Publicis Groupe effective immediately," Publicis Chairman...

Ralph Lauren Comes Back to TV With Olympic Spot

Summary: Since 2008, clothing retailer Ralph Lauren has been an Olympics sponsor and is the official outfitter of Team USA for the opening and closing ceremonies of the Olympics and Paralympics. But it's never run a TV spot on the Olympics -- until now. In fact, the commercial is the first TV ad for Ralph Lauren's apparel business...

How 6 Small Agencies are Getting Creative With Team Building This Summer

Summary: Ah, summer. It’s the season of office shorts, lax Fridays and … trust falls. The agency retreat is an opportunity for teams to regroup and strengthen bonds before clients come calling. And they’re not just for the big guys: The smaller agencies are disrupting summer, too. Show More Summary

Advertisers are Now Able to Buy Programmatic Ads to Target Kids Online

Summary: Rubicon Project, the public ad tech company, has formed a partnership with "kid-safe" marketing platform SuperAwesome to create what they are claiming is the world's first kid-focused programmatic advertising exchange. The launch...Show More Summary

ANA Guidelines Will Disrupt Brand-Agency Relationships

Summary: The main thrust of the advice was to ensure that transparency in the US media landscape, especially with regards to the issue of media rebates – a practice more commonly ‘accepted’ in the UK, but much more controversial/unspoken of on the other side of the Atlantic.

Gatorade Animates Usain Bolt's Origin Story Ahead of Rio Olympics

Summary: Gatorade has partnered with Usain Bolt ahead of the Rio Olympics to create an animated film telling the origin story of the world’s fastest man. The PepsiCo-owned brand has released a new seven minute film titled “The...Show More Summary

Silence Isn't Golden: The Case for Office Music at Agencies

Summary: Agencies don’t just show what they represent through their awesome office spaces but through what they listen too as well. When digital agency Poke left its East London office 18 months ago to join other Publicis Groupe...Show More Summary

A Simple Fix For StubHub's Advertising: Don't Forget The Call To Action

Summary: I am a resident of what is arguably the advertisement capital of the world, New York City. Since I also work in this bustling city, I have the fortunate or unfortunate (depending on your viewpoint) exposure to countless billboards and advertisements on my commute to and from work each day. Show More Summary

Tons Of Data And Not An Ounce Of Sense

Summary: One of the great advantages of online advertising is that it generates lots of very valuable data. This data helps us make excellent media and marketing decisions. Or so I'm told. But I'm afraid I may be suffering from that ailment called "cognitive dissonance" because from what I can see we have lots...

The Agency View on Business Cards: ‘They've Just Become Obsolete’

Summary: Agencies like making their business cards as creative as their pitch decks. But individual ad executives found that those rectangle cards — that specify their name, title, contact information (perhaps with a cool design) — have no place in their networking efforts. Sung Chang, evp and chief creative officer for agency...

Snapchat Wants to Serve You Ads Based on Your Snaps

Summary: Snapchat appears to be working on a new ad product that would use image recognition to pick out real-world objects in user's snaps in order to serve them related filters, ads, and coupons. A patent published by the United States Patent and Trademark office on Thursday and first filed in January 2015...

Denny’s Fluffs Up Digital to Sell Its New Pancakes

Summary: The breakfast wars just got a whole lot fluffier. Fifty percent fluffier, to be exact. Denny’s is rolling out 50 percent fluffier pancakes across its over 1,700 locations this week, and announcing the move — made with a nod to the growing demand for fresher ingredients...

The Pokemon Go Effect: Agencies Pile on the Craze

Summary: Turns out, nobody is immune. Pokémon Go is the hottest augmented reality mobile game in the world. Players catch and train special creatures called Pokémon. It has become nothing less than a cultural sensation in the blink of an eye. Agencies are no exception. Show More Summary

The 21 Most Innovative & Creative Ads of the Past Year

Summary: The landscape of content is evolving. In an age where most advertisements fall victim to the "skip" button, it takes something truly creative to make people pay attention. It's no longer enough to simply create a straightforward ad -- to shine, content must make us laugh, cry, think, and believe.

Booze Brands Rush to Snapchat While Contending With Age Risks

Summary: Here is the surest sign yet that Snapchat is growing up: Alcohol brands are starting to advertise on the mobile app in significant numbers after overcoming fears of marketing on the teen-friendly platform. Anheuser-Busch InBev broke the seal in May 2015 when it ran ads in Snapchat's "Stories" section that were tied to...

Verizon's New Ads for Data Plan Overhaul Star LeBron James, Yo Gabba Gabba

Summary: Verizon is overhauling its data plans, adding 30% more data it said yesterday. The change comes as more and more people consume video on their mobile phones. The increasing amount of data, of course, means the plans will cost more. Show More Summary

Is the Only Thing We Have to Fear Fear-Vertising Itself?

Summary: It didn't take long after the results of the historic British Brexit vote for the fear-vertising to start. "UK's 'Brexit' Vote Topples Government and Crushes Currency," declared a headline on a full-page ad in the New York Times on June 25, two days after the referendum took place

Netflix Users Would Rather Quit Altogether Than See Ads

Summary: Recent Nielsen data on Netflix content could be a precursor to the appearance of ads on the streaming service, but the company might want to think twice about going down that road. Almost 75% of Netflix users said in an All Flicks survey that they would rather abandon the service altogether than see ads on the platform.

'The Hacker Mentality': The New Sets of Skills Agency Execs Seek Today

Summary: With the rapid advancements in marketing and technology in recent years, the skills and traits necessary to excel in an agency setting look different from what they were even just five years ago. We asked agency execs across account, design, strategy...

Five Ways Agencies Can Dismantle Systems Keeping Diversity Out

Summary: I'm grateful to those taking up the charge to build an industry reflective of the world we live in, though we would be remiss to talk about the progress we're working toward without addressing the most pressing and uncomfortable issue keeping diversity out of agencies. Show More Summary

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