Blog Profile / Beyond Madison Avenue

Filed Under:Marketing / Advertising
Posts on Regator:1991
Posts / Week:6.2
Archived Since:September 15, 2010

Blog Post Archive

Advertisers Seek Leverage Versus Facebook in Metrics Screw-up

Summary: Facebook’s accidental inflation of average video watch time will be used by advertisers as a bargaining chip to pressure Facebook into opening its platform to more third-party measurement providers. In fact, it has already begun. Show More Summary

Data Ownership Remains an Unsolved Problem Between Agencies and Clients

Summary: Data ownership has been contentious since the start of the Web. Everyone — publishers, ad networks, agencies — thinks the other is ripping them off. Data ownership should be bringing our industry together instead of dividing it. There is no question that in many...

Vogue Under Fire on Social Media After Senior Writers Call Bloggers 'Pathetic' and 'Embarrassing'

Summary: Vogue is left in hot water following an article from editors naming bloggers as ‘pathetic’ ‘desperate’ and ‘embarrassing’ during Fashion Week. The article, published during Milan Fashion Week,...Show More Summary

How McDonald’s and Omnicom Plan to Make Zero-Margin, Performance-Related Pay a Recipe for Success

Summary: A zero margin, performance-related pay model might seem more beneficial for McDonald’s than Omnicom but both advertiser and agency are confident it’s the best way to balance the small agency intimacy with the cost efficiency and breadth of a big agency, write Natalie Mortimer and Seb Joseph. It’s a model its creators...

The Devaluation Of Creativity

Summary: Thank you for inviting me here tonight. I’m not usually invited to speak at high class affairs like this. I usually get invited to horrifying events like the “The Programmatic Real-Time Digital Insider Summit” or some other majestically titled festival of horsesht.

12 Ads That Prove Nostalgia Is a Powerful Marketing Tactic

Summary: Nostalgia marketing is the advertising equivalent of comfort food. In a time when most marketing focuses heavily on the future, it transports us back to a simpler place where our current problems don't matter and the hustle and bustle of modernity just melts away. Instead of anticipating the next great thing, nostalgia marketing...

What Ad Agencies Will Look Like in 2025

Summary: Are you an aspiring 12-year-old copywriter, art director or account executive? First, nice career choices, clueless stupid-heads. Second, you should know that in 10 years, ad agencies are going to look and function a lot differently than they do now. Just a few years ago, there was just one kind of ad agency.

How Creatives Can Learn to Stop Worrying and Love Data

Summary: Despite the industry’s move to data-driven marketing, the D word still rankles in some circles. Yet the enlightened know that, if done well, programmatic creative can showcase advertising at its cleverest. More than that,...Show More Summary

ESPN Changes Sports Advertising Signage With CGI During World Cup Of Hockey

Summary: The latest version of the World Cup of Hockey has meant the return of this competition 12 years after it was last played, with ESPN’s coverage of the games featuring NHL players, and USA coach John Tortorella’s outspoken approach to a number of issues on and off the ice.

The Truth About the ROI of Online Video Ads, in 5 Charts

Summary: Your video ad metrics are likely failing you—at least when it comes to helping you understand ROI. A new study from the Nielsen Media Lab and HIRO Media suggests that there’s hardly any correlation between engagement-based metrics (like click-through rates and views) and ROI (intent to purchase).

Adidas' Ad Agency Says User Retention on its Snapchat Videos is 'Insane' Compared to YouTube

Summary: Adidas is yet to know the full role of Snapchat in its marketing but it does know that its content is likely to be viewed for longer when it’s on the app compared to other platforms. It’s one of the early takeaways the sportswear brand has garnered from the 20 or so Stories it has posted over the last year.

When Agencies Focus on 'Culture,' They Get Exclusion Instead

Summary: When a copywriter applied to a big agency on the West Coast, he was surprised to hear a pretty unusual question asked in an interview: What’s your favorite television show? He answered: “’Scandal.’ Or any Shonda Rhimes show.” The creative director...

The Big Business Of Red Carpet Bling

Summary: Actress Cate Blanchett is celebrated for her unconventional, avant-garde awards-show fashion. But at the 2015 Oscars, it was her jewelry that stole the red carpet show: She paired a long, simple black Maison Margiela gown with a Tiffany & Co. Show More Summary

Stop Paying Agencies for the Wrong Things

Summary: ​As I read the ANA commissioned reports on transparency and rebates in our business, I was floored. Not floored at the findings but floored that anyone is surprised at the findings. I’m also floored that brands (and agencies) seem to be lost as to how to solve the problem. To me, the causes and the solutions are pretty...

‘We’re Not Selling Ads’: Adblock Plus Responds to Backlash About Its Acceptable Ads Platform

Summary: Yesterday, Adblock Plus announced it was launching an ad network called the Acceptable Ad Exchange. The Wall Street Journal reported that Adblock Plus had partnered with Google, AppNexus, and ComboTag on the network, and that they’d all split the revenue. The response from some in the publishing world was swift, angry, and confused. Show More Summary

Inside the Murky World of Social Media Influencer Talent Representation

Summary: Scott Fisher, who runs an agency that represents social media influencers, recently received an email from a brand client with some disconcerting news: One of the bigger social media influencers on his roster is listed by three...Show More Summary

The NCAA is Sick and Tired of 'Empowerment' Advertising

Summary: Women athletes are done with ads telling them to be empowered, according to a new ad from the NCAA and SS+K. “Done” features award-winning and professional athletes, including Misty May Treanor, Natalie CoughlinShow More Summary

Google and AppNexus: We're Not Involved with the Surprise Adblock Plus Plan to Sell Ads

Summary: Adblock Plus, the popular web browser extension that lets users block ads on web sites, made the surprising announcement on Tuesday that it's going to start selling ads itself, with the launch of an ad exchange it is calling the "Acceptable Ads Platform." But there's already been a stumbling block: Adblock Plus'...

The 'Oprah Effect' Can't Fix Weight Watchers' Biggest Problems — and Shares are Tanking

Summary: Weight Watchers shares are crashing after the company announced CEO James Chambers is resigning. Shares fell as much as 8% in after-hours training on the news, which comes at an uncertain time for the brand. Weight Watchers will commence a search for a new CEO.

Here Are Some Recent Ads That Don't Suck

Summary: Summer’s over; it’s time to reflect. This has been the absolute worst year in advertising creativity I’ve ever seen. Yes, I said the same thing last year and the year before that and so on. It’s the continuing...Show More Summary

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