Blog Profile / Beyond Madison Avenue

Filed Under:Marketing / Advertising
Posts on Regator:2130
Posts / Week:6.1
Archived Since:September 15, 2010

Blog Post Archive

The Washington Post Cuts Off Ad Tech Vendors Slowing Its Site

Summary: It’s hard for publishers to say no to vendors that advertisers want to work with. But in its effort to speed up advertising, The Washington Post has had to rethink its use of vendors. As the Post has built on its own proprietary ad products, it has cut out several of the ad servers, ad builders, native-ad and video vendors it used to work with.

Sports Drink BodyArmor Unveils First TV Ad with Kobe Bryant at the Helm

Summary: BodyArmor, a relatively new player in the sports drink market, has unveiled its first ever television ad campaign, and at the helm of its creative direction is former NBA superstar Kobe Bryant. Bryant is a huge investor in BodyArmor,...Show More Summary

Red Nose Day USA Launches Third Annual Campaign by Asking Americans to Get Their ‘Noses On’

Summary: Comic Relief is kicking off its third annual Red Nose Day fundraising campaign in the US in the lead up to Red Nose Day on Thursday, May 25. Already a three-decades-old charity telethon tradition in the UK, the US version of Red Nose Day aims to help end child poverty, one nose at a time. Red Nose Day is all about bringing the nation together to have fun...

Why the YouTube Ad Boycott is Pointless

Summary: The YouTube ad boycott could reportedly cost Google up to $750m. And while this is chump change for the digital giant, if the movement was to pick up speed, it could arguably put a real dent in Google’s coffers –...Show More Summary

Snapchat to Let US Advertisers Track When Customers Visit their Stores

Summary: Snapchat is to start offering more location data to marketers in the US, allowing them to better track the efficacy of their ads in the offline world. A new tool called Snap to Store has been in beta testing with a select number of brands and will now let advertisers with physical stores in the States see how in-store traffic correlates the Snap campaigns.

UK Ad Agencies Rethink the University Degree as a Job Requirement

Summary: Advertising might have its roots with the working class, but the university degree has long been a requirement. Now, with rising education costs and a lack of diversity, several U.K. agencies are reassessing their reliance on...Show More Summary

Native Ad Spend Surpasses Growth Expectations, Latecomers Benefiting from Best Practices

Summary: With native ad spend increasing by a whopping 600% from 2014 to 2016, and expected to reach $28bn by 2018, benchmark results from a recent study show that early adopters like automotive and B2B tech have had a rocky relationship with native ads. With these early adopters - which also include industries...

Gender Equality Movements in Advertising are Making Gains

Summary: For its Spring 2016 campaign, high-end shoe company Stuart Weitzman used three naked supermodels in an effort that looks very much like an advertisement from a bygone era. “It’s three of the most powerful supermodels in the world reduced to three objects wearing shoes,” said Madonna Badger...

In Case You Missed It: Advertisers Aren’t Pulling Out of YouTube Just Yet

Summary: You’ve reached the end of another week, and so have we. So sit back (maybe with a can of Pepsi? OK, maybe not…), and catch up on the important stories you may have missed. Or just scroll to the bottom for your full list of weekend reads. Advertisers aren’t pulling out of YouTube. At least not yet.

Agencies Turn to ‘Returnships’ to Narrow the Gender Gap

Summary: Robin Sodaro was a marketing art director at UBS when she left in 2008, taking eight years off from her job to raise her kids. In 2016, when she returned to her career, she found herself at media agency Maxus, starting as a part-time freelancer before being hired full-time in August. Show More Summary

The Spectacular Implosion of Pepsi’s In-House Kendall Jenner Ad Could Mark a Win for Agencies

Summary: Pepsi quickly pulled Kendall Jenner’s Jump In ad Wednesday (April 5) after complaints the spot appropriated the Black Lives Matter movement for commercial gain. In a press release announcing the campaign the day before, Pepsi said the ad, which was produced by in-house content creation team Creators League Studio...

Southern California Water Conservation Campaign Aims to Curb Drought

Summary: The drought in California may be easing after a long and wet winter, but that doesn’t mean the Golden State is free from water troubles. That’s why a new campaign by LA agency Quigley-Simpson for the Metropolitan...Show More Summary

TV Feels the Heat from Google and Facebook

Summary: About a year ago, Bryson Gordon was emptying a box of his mom’s old things when he uncovered a document from a bygone era in advertising: an ad sales research report from 1963, written by his mother when she worked at BBDO in San Francisco. Written for an orange-soda client, the report summarized the impact...

April Fool’s Day Round-Up: Featuring Durex, Krispy Kreme, Coca-Cola, Argos and More

Summary: You better watch out, it is 1 April and as usual no one is safe with brands everywhere trying to make a Fool out of everyone. To celebrate the occasion here is a roll call of some of today’s best April Fool’s jokes that struck a smile at Drum HQ. Show More Summary

Wheelchair Racer Josh Cassidy Floats in Zero-Gravity Chamber in Bank of Montreal Spot

Summary: Paralympic wheelchair racer Josh Cassidy is seen floating in a simulated zero-gravity chamber in Bank of Montreal’s (BMO) latest ad. The television ad, created by FCB Canada, is part of the BMO’s yearlong “Wish it Forward” campaign, which was unveiled earlier this year to mark the the bank’s 200th birthday.

David Droga Will be Awarded Lion of St. Mark Award at Cannes

Summary: The Cannes Lions International Festival of Creativityhas announced that founder and creative chairman of Droga5 David Droga will be the recipient of this year’s Lion of St. Mark, an award that honors individuals who have made a significant contribution to creativity within the industry. Droga is one of the most awarded...

Dunkin’ Donuts Debuts with Waze’s Order Ahead Feature to Boost Brand Loyalty

Summary: Dunkin’ Donuts is the debut partner with Waze to launch a service that lets consumers order from within the real-time, crowdsourced traffic and navigation app, a move it hopes will further brand loyalty. The service, name Order Ahead, lets Waze users place orders prior to hitting the road...

Honest Company Kicks Off Baseball Season with MLB-Themed Diaper Line

Summary: Honest Company, maker of eco-friendly household products, has rolled out a line of diapers stamped with Major League Baseball (MLB) logos to kick off the start of the season. Called “Born a Fan,” the diaper line marks the company’s first partnership with a professional sports organization.

Opportunism Knocks: Marketers and Media Take on Google

Summary: It’s open season on the duopoly. In the past week, a flood of brands from AT&T to Verizon to Johnson & Johnson have pulled ad campaigns from Google-owned YouTube because they don’t want their ads appearing next to objectionable videos. Show More Summary

Despite Calls for Quality, Publishers Can’t Escape the Scale Trap

Summary: Condé Nast exec and Interactive Advertising Bureau chairman Jim Norton got a hero’s reception at the IAB’s Annual Leadership Meeting in January when he called on brands to make sure their ads only appear next...Show More Summary

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