|Filed Under:||Marketing / Advertising|
|Posts on Regator:||1503|
|Posts / Week:||7.2|
|Archived Since:||September 15, 2010|
Summary: As 2014 creeps to a close, it is always fun to see what experts and the marketing community said about the marketing environment, and how they put the data and opinions into practice. Below is an infographic that highlights a lot of the trends we've heard about the industry. Show More Summary
Summary: Merkle is a Fortune 500--level marketing agency, where the largest corporate accounts are managing customer bases that generate annual revenues over $50 billion. With this focus, Merkle brands itself as a Customer Relationship...Show More Summary
Summary: Even during those meetings when the smartest thing to do is remain quiet, I usually just can't do it. The good thing is that, as a writer, I know I am not alone. Tina Fey admits much the same in her bestseller, Bossypants, wherein she speaks candidly about speaking up. Show More Summary
Summary: The cursor is blinking at me. So what's taking so long? All it takes is hitting the keys in sequence to create a document. Standard punctuation is a given. Sentences may string together aimlessly, but it's just words on a page. Show More Summary
Summary: In our class there is a section where we talk about brand loyalty and brand value. We show a video that highlights how people add meaning to different brands, therefore increasing the value not only in the eyes of the consumer, but also in the price. Brand loyalty is great for businesses because they can add a premium to the price, boosting the profit.
Summary: One day we were looking at an iPad. It had a retina display. Suddenly, we realized that we didn't know what a retina display is. Suddenly, we realized that whatever it is, it sold lots of iPads and other Apple products. Suddenly,...Show More Summary
Summary: I ask myself that question each time I work out a new topic for this blog -- a series of articles intended to provide relatable perspectives on all forms of B2B and B2C writing to the talented people who do the work and everyone else that reads it. Show More Summary
Summary: Consumers like to be entertained. They like to be scared, too, as long as the program they are watching provides an escape for the troubled character. Though consumers will not stray away from sticky situations, almost all of them will readily prefer happy endings. When an ad does not provide that happy ending, consumers shun the message.
Summary: Job seeking seems to be a theme that's been explored a number of times. I think that we need to go into it one more time; it's for the good of humanity. Beyond Madison Avenue is a site directly connected to Talent Zoo, which is a talent and recruitment website and not a paid search firm. Show More Summary
Summary: When writers lift information from different sources, but do little else other than to narrowly avoid plagiarism, what you get is an odd "Franken-Copy" structure where the stitches are plain to see in poorly reproduced and terribly misaligned language. Show More Summary
Summary: The shift away from smoking in the United States has been a hard-fought battle. Think of a habit that once had its grip on the American public, and now has been beaten back away from public areas, indoors, and nearly every communal gathering. Show More Summary
Summary: Though many sources are saying that the advertising industry is heating up, the game field is warming up for only a few of players. The group responsible for drumming up business for agencies, the business development team, has sure seen better days than the past seven years. Show More Summary
Summary: There is a legitimately high stock value afforded to professionals who have an uncommon ability to speak well. More tellingly, the best in the business make it look easy -- something that earns them respect -- even though speaking is a common skill. Show More Summary
Summary: There are two rules of advertising that we like to follow: 1. Do No Harm 2. Stay Consistent But sometimes you have to break your own rules. We remember the rules of writing that Orson Welles presented to the creative community, and his final rule was to break all other rules when necessary. Show More Summary
Summary: As communicators, we cannot succeed with our message unless it resonates with our audience. We all know that. A teen won't understand the burden of a mortgage, and an adult man won't understand the importance of the perfect dress for prom. So why, then, are marketers having such a difficult time pinning down the right message for Mom?
Summary: Your work as a writer can't be judged until you can get people to read it. Sometimes, the right picture can do the trick. The thing is that for writers, we deal in words. And words do not speak for a thousand pictures. While...Show More Summary
Summary: Data in marketing is nothing new. The face and application of data is only shifting to a new landscape -- the digital one. As we marketers bumble through Big Data, there are those companies and thought leaders who believe that...Show More Summary
Summary: As the "content is King" philosophy continues to ring true, many brands and organizations are re-structuring their houses to make content and marketing fit better together. Many are beginning to realize that the better strategy...Show More Summary
Summary: If the word comes down that your copy isn't exciting enough or just doesn't "grab" whoever is in the position to approve it, don't assume it's because he or she lacks the basic comprehension skills. Brilliant copy can sometimes...Show More Summary
Summary: Digital marketing and consumer privacy butt heads more often than they really should. It is true that companies are collecting more data than previously in history, but it matches the fragmented nature of the economic environment we call home. Plus, it isn't like the data you share is less secure than it was before...