Blog Profile / Beyond Madison Avenue

Filed Under:Marketing / Advertising
Posts on Regator:1964
Posts / Week:6.2
Archived Since:September 15, 2010

Blog Post Archive

One Brand Wants to Give Ryan Lochte a Second Chance

Summary: US Olympian Ryan Lochte has managed to find a brand that still wants to sponsor him after he admitted to making up a story about being robbed at gunpoint at the Rio Olympics earlier this month. The swimmer has signed a deal with Pine Bros. Softish Throat Drops, Adweek reported. Lochte confirmed the deal on Twitter, saying: "Thanks to all the folks..."

Google Serves Full-Page Interstitial Ads on Mobile, but Punishes Them on the Web

Summary: Google announced on Tuesday it will punish websites that serve "intrusive" full-page ads and pop-ups on their mobile sites by downgrading them in its mobile search rankings. "Pages that show intrusive interstitials provide a poorer experience to users than other pages where content is immediately accessible," the company...

Inside the Agency: Grey London's Ideas Factory

Summary: Leo Rayman’s copy of “Creativity Inc,” the book by Pixar president Ed Catmull, is covered in marginalia. Like a student jotting down notes around the edges of his text, the newly appointed CEO of Grey London wants to master the formula of good ideas. Show More Summary

Inside the Making of an Olympics Meme That Was Viewed 45 Million Times

Summary: If there was a meme Olympics, this might get the gold medal. Media network Cycle’s clip showing U.S. gymnast Simone Biles starting a tumbling routine that takes her “all the way up” into outer space is oneShow More Summary

How 8 Agencies Are Building Their Brands on Snapchat

Summary: When Snapchat first emerged on the scene back in 2011, it was excusable to dismiss the ephemeral photo-sharing platform as just another shiny piece of millennial bait. But things have changed. The once niche app has grown into...Show More Summary

7 of the Coolest Experiential Marketing Campaigns We've Ever Seen

Summary: Work events are really hit or miss. Let’s be honest: How many times have you found yourself anxiously fidgeting with a paper napkin in the corner of a stuffy networking happy hour? That’s why I was not only relieved,...Show More Summary

McDonald's Pulls Happy Meal Fitness Bands Due to Skin Irritation

Summary: McDonald's latest attempt to promote exercise with Happy Meal toys has apparently irritated some people. Literally. The Golden Arches, long criticized for marketing what some say is unhealthy food, has been giving out activity trackers in Happy Meals in the United States and Canada in recent days.

Pinterest Says It's Making a 'Bigger Bet on Video,' Debuts Promoted Videos

Summary: Image-first platform Pinterest is making a big move into video. The company on Wednesday introduced Promoted Video ads, allowing users to expand its existing, animated Cinematic Pins to access a full auto-play video with sound. Brands can display six Buyable Pins beneath each video as it plays.

Holy Triathlon! Sister Madonna Buder Features in New Nike Work from W+K Portland

Summary: I was raised Catholic and in the pantheon of nuns, the likes of Mother Teresa and Frances Xavier Cabrini generally top the list of most famous — and deservedly so. They are badasses (such language!). However, one nun, 86-year old Sister Madonna Buder, known as the “Iron Nun,” is taking pious fame...

Posting a GIF Gets Agency Exec a Smackdown by Olympics Brand Police

Summary: As the world hurdles into week two of the Olympics, it pays to remain mindful of ongoing Rule 40 crackdowns by the International Olympic Committee. Ian Schafer, CEO of digital agency Deep Focus, learned this the hard way when he became a target of the IOC’s ire this morning. The Olympic governing body disabled a tweet it claimed violated Rule 40 code...

Performance Pricing Fails to Catch on in Influencer Marketing

Summary: Cost-per-engagement is seen by many agencies and influencer networks as a more transparent pricing model. Agency RPA recently tested CPE for a big consumer product client for the first time, where it collaborated with more than...Show More Summary

Why Facebook Represents a Fearsome Opponent for Ad Blockers

Summary: The news that Facebook is going to stop users blocking ads is very welcome. While you can argue that ad blockers give users power over what they are exposed to online, they also damage the businesses of companies that depend on advertising revenue, and it’s good to see a company like Facebook, with both scale...

All The Marketing Geniuses Have Been Wrong. Duh.

Summary: For years now I have been spouting off about the wrong-headedness of online "precision targeting" versus mass media. In 2012, in a post called Either Facebook Is Nuts Or I Am, I wrote... "Big brands need big reach, not the diminishing...Show More Summary

Why P&G Decided Facebook Ad Targeting Often Isn't Worth the Money

Summary: Why is the world's biggest advertiser, Procter & Gamble, changing its Facebook ad strategy? Although it's not cutting back on advertising with Facebook, it plans to buy highly targeted Facebook ads less often. Targeting to super-specific audiences was expensive but didn't result in a big difference to its business, P&G CMO Marc Pritchard told The Wall Street Journal.

The 'Supermodel' Standard is Dying as a New Mentality Takes Hold in America

Summary: For decades, leggy supermodels were the ultimate ideal of feminine beauty. Designer brands all over the world relied on statuesque characters like Kate Moss, Gisele Bundchen, and Heidi Klum to sell apparel. But now, a shift toward "real" beauty is challenging American conventions, and retailers are taking note.

Thanks, Zika: NBC Hits Record $1.2 Billion in Ad Sales for Olympics

Summary: NBC hit a new record for Olympic advertising – securing $1.2 billion in national ad sales for the upcoming games in Rio. "We surpassed what we thought was an unattainable threshold," said Seth Winter, exec VP-advertising sales, NBC Sports Group. This puts NBC about 20% ahead of ad sales for its 2012 London games.

Animator Accuses McDonald’s of Plagiarising his Viral (and Surreal) Dancing Cow Video

Summary: A prominent YouTube animator is accusing a McDonald's agency of copying one of his 2010 videos 'Cows & Cows & Cows’. Cyriak Harris' video work, often features the animated distortion and mutation of animals, often backed by a jarring bizarre soundtrack. His video featuring dancing cows snagged more than...

McDonald's Nostalgic Love Story May Make You Feel Good About Eating Chicken McNuggets

Summary: McDonald's is taking a nostalgic and heartfelt look at a pair of Chicken McNuggets fans to promote the removal of artificial preservatives from one of the chain's best sellers. A new commercial from Leo Burnett Chicago and directed by Story Films' Blair Hayes uses a split-screen technique...

JWT’s CEO Tamara Ingram on AdLand's Diversity Discomfort

Summary: JWT became the lightning rod for advertising’s diversity discomfort earlier this year and for the agency’s chief executive Tamara Ingram the fallout has amplified what was a quiet attempt to make it one of the core drivers of the business.

The Programmatic-Creative Divide Persists

Summary: If programmatic is from Mars, creative is from Venus. Despite the rise of programmatic advertising as a major way ads are bought and optimized, advertisers, agency execs and tech vendors grumble that little headway has been made in merging creative and programmatic, something that’s been talked about for years.

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