|Filed Under:||Marketing / Advertising|
|Posts on Regator:||2315|
|Posts / Week:||5.9|
|Archived Since:||September 15, 2010|
Summary: The new CEO could bring changes such as new menu items, breakfast burritos, more advertising, and boozy drinks.
Summary: If Hardee’s makes you think about how the Thickburger is made with all-natural, high-quality beef then everything is going according to plan.
Summary: Two years after being named to run North America at Omnicom Group's DDB Worldwide, Wendy Clark has been promoted to global president and CEO of the agency.
Summary: Part of the Amazon empire now, Whole Foods wants to broaden its appeal beyond its core high-end customers to the wider world of foodies.
Summary: Tide’s wildly ambitious plan was much more involved than your average Super Bowl spot. The brand’s goal was to take over the Super Bowl.
Summary: When Alexa loses her voice, celebrities—including Rebel Wilson, Cardi B, and Anthony Hopkins—help her get it back.
Summary: First broadcast 13 years ago, the "Puppy Bowl" has morphed from a novelty counterprogramming experiment into must-see television.
Summary: A Droga5 representative said Tuesday that the New York agency has hired an outside firm to investigate chief creative officer Ted Royer and that Royer has taken a leave of absence.
Summary: The last time Gap messed around with logos was in 2010. It presented a new logo that made the fashion retailer look something like an enterprise IT company. The internet hated it.
Summary: If you were watching the Grammy Awards, you saw an Old Spice ad that was very weird indeed, even for the notoriously quirky P&G brand. The 60-second spot was entirely in French, without subtitles.
Summary: Despite some skepticism, relaunching the Colonel Sanders campaign in 2015 has brought KFC considerable success. A report of same-store sales growth is expected in early February.
Summary: The Barkleys, Subaru’s family of dogs that drive like people—well, better than some people we know, actually—return in four comical commercials that broke during the SAG Awards.
Summary: David Schwimmer feeds Skittles to, and yells at, an animatronic sandwich in one of four 15-second teasers for Skittles’ 60-second Super Bowl spot.
Summary: Danny DeVito will star in M&M’s 30-second Super Bowl spot. The brand revealed its Big Game ad star with a 15-second and a six-second teaser in which DeVito is seen nearly submerged in what looks like a chocolate pool.
Summary: Audiences watching the Pop cable network or following its social channels will find themselves exposed to a curiously large number of gym ads this week.
Summary: Pringles has released a short teaser to its first Big Game ad, revealing actor Bill Hader as the star. He’ll be showcasing “flavor stacking” in the Super Bowl LII 30-second spot.
Summary: One million plastic bottles are sold around the world each minute. Most are used for bottled water, and most end up in the trash. As demand for bottled water grows–particularly in China–so does the bottle proble...
Summary: After setting up a three-story high mound of sugar at Times Square to tout its "healthier" fruit bites last fall, Kind Snacks is back with yet another marketing stunt.
Summary: Major brands, including Spotify, Netflix and Cost Plus World Market, are testing the waters by using their troves of user data to drive not only the targeting but the creation of their ads.
Summary: Love is love in ads, too. Words most used to describe LGBTQ-themed ads include 'interesting,' 'stands out from other ads' and 'believable'.