Blog Profile / Beyond Madison Avenue

Filed Under:Marketing / Advertising
Posts on Regator:2049
Posts / Week:6.2
Archived Since:September 15, 2010

Blog Post Archive

Duracell and Amazon Top US Consumers’ Favorite Holiday Ads

Summary: Duracell’s How the Rebels Saved Christmas and Amazon’s A Priest and Imam Meet for a Cup of Tea are the most-liked holiday ads in the US in 2016. That’s according to advertising analytics company Ace Metrix, which also noted even though the majority of brands opted to focus on deals and/or promotions – versus only 6%...

The Apocalypse is Near: Hope You Can Live in a Fast-Paced Environment

Summary: Advertising has been a barometer on the state of the world as it borrows from culture, trends, and events. After studying some of this year's work in our last column, it’s decided that the apocalypse is close. Part two of 2016. Note: If there is a 2017, "generating the big idea in a fast-paced environment" will be a skill to nurture...

Facebook is Making its Ad Preferences Easier to Access: Drink and Parenting Ads Soon Blockable

Summary: Companies like Facebook that are in the business or delivering countless ads to countless people need to ensure that viewers remain viewers - this is at risk when distasteful or upsetting ads reach them as it risks losing a set of eyes at best, and a user...

Wix to Return to the Super Bowl with New In-House Spot

Summary: Wix has confirmed that it will return to the Super Bowl with a new TV sport that will showcase its creative strengths. The new ad has been created by the web development company’s in-house creative team and marks the third consecutive year advertising...

New Nike Campaign Asks If We're Running or Training Today

Summary: Nike recognizes the obsession people have with their first and second screens. We get caught burrowing down the rabbit hole of the internet. Social media and the lives and pictures of others rule our worlds. A new campaign from...Show More Summary

How Adtech Aims to Stop Fraudsters Ripping Off the Media Business

Summary: Advertisers are doubling down on ad fraud with the industry trade group Trustworthy Action Group (TAG) pursuing a payment ID system which it hopes will help prevent organized crime elements from continuing to siphon money off from the industry.

KFC Pays Tribute to Nashville Hot Chicken in Song

Summary: On the heels of chicken-themed products like candles, sunscreen and nail polish, KFC has released what it calls the "spiciest and smokiest album of 2016," the Nashville Hot record, which is available on 33 1/3 and online. Written,...Show More Summary

Advertisers are Cooling on Snapchat Live Stories

Summary: With viewership for Snapchat’s Live Stories stagnating, the feature is not a priority for media buyers. In addition to Discover, Live Stories is one of two media-driven features inside the Snapchat app. Available alongside...Show More Summary

Taco Bell Flexes Its Social Muscles on YouTube

Summary: Just like that, Netflix and Amazon have a little more competition in scripted original video content – and from a perhaps unexpected source: Taco Bell. That’s right: With the launch of a new YouTube series –...Show More Summary

In-Article Video Ads are the Shiny New Thing... But Are They Worth the Investment?

Summary: The world of online advertising is a diverse one with countless mediums, publishers, formatting, and tracking options. Accordingly, it’s tough to discern which “latest and greatest” advertising methods are worth the investment and which ones are over-hyped.

How Chatbots will Revolutionize Holiday Shopping

Summary: It seems almost quaint that there was a time when holiday shopping meant harried parents drove to physical stores in search of the season’s must-have toys for their children. And just as e-commerce changed the holiday shopping game, delivering said toys to consumers’ doorsteps not unlike Santa himself...

Google Gets Into the Holiday Spirit with Santa Tracker

Summary: Google’s Santa Tracker is officially live and counting down the days until December 24 in an advent-calendar-like experience with interactive features that really up the ante from the chocolate in the physical calendars...Show More Summary

General Mills Chooses Three Agencies for US Creative Work

Summary: General Mills has chosen Joan Creative, The Community and Erich & Kallman to work on US creative projects moving forward. The decision, reported by Ad Age, comes months after the food giant - whose brands include Cheerios, Fiber One and Yoplait - began a review of its creative agencies in the US. In October...

Changes in Content Consumption: How Advertisers Can Cut Through the Noise

Summary: With the emergence of digital channels such as Vimeo, Netflix, YouTube and Snapchat to name but a few, traditional media and advertising streams are sharing their space with a multitude of ways to consume content. Consumers have more choice than ever before and by 2017, consumer spending on digital content will reach $180 billion...

Ad Agencies' New Office Hack: Sit Wherever You Want

Summary: When Brian McPartland started interning at IPG Mediabrands’ mobile agency Ansible this summer, he wasn’t hidden away in some corner of the office with the rest of the interns. Instead, he sat in a different seat everyday and regularly rubbed shoulders with the agency’s managing director, Mark Power — ultimately landing a full-time gig.

Native, Video and Programmatic are the Essentials for Mobile Advertising Success

Summary: There’s no doubt mobile is an immense opportunity for digital advertising, particularly in this part of the world (APAC). Almost three quarters of us will have a mobile device by 2020; that’s 3.1 billion people. Such growth is difficult to ignore...

Kylie Jenner, Amazon and Electronics Brands Dominate Cyber Monday Buzz

Summary: Even though Adobe reports social media buzz is down overall on Cyber Monday 2016, social media analytics firm Talkwalker says there are plenty of brands with reason to celebrate. Per Talkwalker’s figures, there have been...Show More Summary

The Graceful 'Graying' Of Black Friday Is A Response To Millennials

Summary: The term “Black Friday” is thought to have originated in Philadelphia about 55 years ago, and initially referred to the congestion and crowds caused by the busy shopping day that occurs on the Friday immediately following Thanksgiving. Over the years, however, the term “Black Friday” came to be associated with profitability...

Original Gerber Baby Celebrates her 90th Birthday

Summary: Ann Turner Cook, the original Gerber baby, celebrated her 90th birthday over the weekend. Cook became the face of Gerber in 1928 when the baby food brand held a contest to find a face for an advertising campaign. When Cook’s...Show More Summary

Really...Someone Thought This Stuff Up

Summary: If you love advertising, you love the awards. Here're a few awards for mind-boggling contributions to messaging, be it digital, TV, radio, social media, or out of home, in 2016. We couldn’t wait until the end of the year. Social...Show More Summary

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