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Blog Profile / Beyond Madison Avenue

Filed Under:Marketing / Advertising
Posts on Regator:1558
Posts / Week:7.1
Archived Since:September 15, 2010

Blog Post Archive

NFL Players Join the 'No More' Campaign

Summary: Sexual assault and domestic violence have been issues not commonly addressed in the U.S. until recently. Why? It's hard to say, but there are some troubling assumptions. These issues are bigger in some socioeconomic circles than others, like those including African-Americans and Native Americans.

AdWeak and Dissolve Pair Up to Ridicule AdLand

Summary: One thing that ad professionals and observers do well is finding ways to use ad content and strategy to make fun of the things they and their colleagues allegedly do.

IKEA Releases 'The Shining' Parody for Late Hours

Summary: At times, a parody can seem pretty cheesy, especially when it comes around the holidays. But when you see atypical brands do one, one cannot help but appreciate its addition to the fold. Consumers like parodies because they remind them about another experience; the brand can tie itself to another concept, experience, or event that the consumer can readily recall.

Don't Get That Job and Be Happy About It: The Application Process

Summary: Occasionally our columns are about getting a job in advertising. We do this as a service for our millions of readers. Most of what we write can cross over into other industries as well, so we guess that we’re helping billions. Show More Summary

Esquire and BFG 9000 Tag-Team: 'The Mentor Act'

Summary: Our society has been facing a series of issues. The amount of trouble scenarios may be the most our society has seen, and this is only the beginning. We and many of our colleagues have spent most of our attention on the rise and treatment of women. Show More Summary

Can Consumers Switch From the 'What's In It For Me' Mentality?

Summary: If you are among our loyal readership, you are well aware that we are quite quick to deny the consumer of being right. We strip that privileged status from them because, frankly, data suggests that many of them actually have no idea what they truly want. But adages like "the customer is always right"...

Simplicity: A Blues-Based Guide to Copywriting

Summary: The blues is a fundamentally simple form of music. People hear it, they get it; more importantly, they feel it. Yet, at the same time, the blues forms the basis for some of the most complex music on earth. Jazz musicians, for example, know there is no use in trying to solo over complex changes unless you can play the blues first. Show More Summary

Can Copyright Challenge Copycats in AdLand?

Summary: Ah, yes; the copycat. Copying the success of others is nothing new in the advertising world. Indeed, when we look around, we can see an ad and name several brands that tried the same strategy. Many people would agree with the statement that there are no longer any new ideas, just new people who use them. Show More Summary

'They Attract' Ad Shows Objectification Still an Issue

Summary: AdLand continues to get a bad rap when it comes to how women are portrayed in advertising and within the industry. No doubt because worldwide, the objectification of women is still a big problem. The adage that everyone knows is "sex sells." But recent studies in consumer buying patterns versus sexy advertising clearly show that sex actually doesn't sell.

'Ebola Near Me?' Website Brings Awareness to a Real Issue

Summary: Holy crap! Ebola! Yes, the disease known as Ebola has been all over the airwaves — the radio, the TV, and all around the Internet. Your and our favorite social media trolls are clamoring about why the U.S.A. decided to bring some of these people...

Is Ray Rice Paying for Our Sins?

Summary: These are, we hope, the final words on Ray Rice, his wife Janay, and the NFL. We hope that this is the start of a lot of words on the people who support these folks: the American public. Ray Rice, if you didn’t know, was a very popular and skilled running back for the Baltimore Ravens of the NFL. Show More Summary

Marketing is a World of Gray

Summary: When we were a little into our marketing career years ago, we were fortunate to have an Op-Ed of ours get picked up by BrandWeek that pioneered the idea that "Graybeards should Step Aside" and let the younger, more technologically adept professionals lead the way in a rapidly changing industry. This post is not about that. Show More Summary

POM Wonderful Is At It Again

Summary: There are some companies out there that just tickle your fancy. You may be fans of the actual product, or just fans of the company, or fans of the people running the company. But something about the brand just keeps you fascinated about their moves and actions. Those statements describe us and POM Wonderful. Show More Summary

How Brands Can Help Content Creators

Summary: The traditional entertainment model, though not dead by any means, is quickly losing its grip. Online, digital, and streaming content creators are jumping into the market and are shaking up the place. Different product offerings are proving that consumers are indeed interested in a change in the way they consume information and entertainment.

Whisk(e)y Looks to Win Younger Drinking Crowd

Summary: Very few liquors can trigger a conversation like whiskey can. Or is it whisky? It seems that our American brands "favor the whiskey," while our European friends "favour the whisky." Tastes good no matter what you call it. Brands of whiskey have relied on history, tradition, and style to push their products to responsible...

So It Is Easy Being Green

Summary: Color is extremely important when it comes to design and advertising. Therefore, knowing what colors work best to grab attention, evoke emotion, and influence decision-making is no laughing matter. Enter Shutterstock. Shutterstock recently released its 2014 color trends report and it brings to light the searches...

Political Writing: Truth, Lies, and Facts

Summary: I used to love politics. Not as much today. Over time, aided by the power of reason and the ability to hold two sides of an argument in my mind at the same time, I’ve lost the enthusiasm I once had. But one thing I’ve learned is that you don’t have to agree with a particular perspective in order to see the logic behind it. Show More Summary

Why Brand Cues Won't Go Away

Summary: It is nice when we go over things in a classroom that continue to have overwhelming relevancy in our daily lives. Just recently we were going over brand cues — reminders that brands put in place for consumers to remember them — and we had a field day. Show More Summary

Let's Be Honest: Seinfeld Didn't Roast Advertising

Summary: I am sure that every advertising professional probably saw or heard of the Jerry Seinfeld speech during his CLIO ad awards speech. Hopefully, as the rest of the people are aware, it seems that Seinfeld's speech wasn't roasting advertising. At least, that's how it sounded. Watch the video below and hopefully you'll hear what we heard. Show More Summary

Mashable's History of Advertising

Summary: Advertising has a very interesting history. From the town criers who reported what was going on from the local village or down from the kings to other people who would post when their business was dong something, marketing has...Show More Summary

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