|Filed Under:||Marketing / Advertising|
|Posts on Regator:||1542|
|Posts / Week:||7.2|
|Archived Since:||September 15, 2010|
Summary: I used to love politics. Not as much today. Over time, aided by the power of reason and the ability to hold two sides of an argument in my mind at the same time, I’ve lost the enthusiasm I once had. But one thing I’ve learned is that you don’t have to agree with a particular perspective in order to see the logic behind it. Show More Summary
Summary: It is nice when we go over things in a classroom that continue to have overwhelming relevancy in our daily lives. Just recently we were going over brand cues — reminders that brands put in place for consumers to remember them — and we had a field day. Show More Summary
Summary: I am sure that every advertising professional probably saw or heard of the Jerry Seinfeld speech during his CLIO ad awards speech. Hopefully, as the rest of the people are aware, it seems that Seinfeld's speech wasn't roasting advertising. At least, that's how it sounded. Watch the video below and hopefully you'll hear what we heard. Show More Summary
Summary: Advertising has a very interesting history. From the town criers who reported what was going on from the local village or down from the kings to other people who would post when their business was dong something, marketing has...Show More Summary
Summary: With conversations regularly revolving around the digital landscape, and brands seeing how they can take more ownership in different processes, it is not hard to imagine the C-Suite exploring machine alternatives to the marketing process. Show More Summary
Summary: With entertainment habits changing rapidly, and the way consumers watch their favorite shows (and only their favorite shows) due to on-demand TV, with streaming and programming continuing to become the norm, traditional TV and its partners need to face the inevitable shift. The way they do business needs to change.
Summary: Content marketing: the activity where brands create content in order to draw in their consumers, because those interested in the content could potentially be or could become potential consumers. Oh, the positivity. More often, it is called branded content, where information brands put online is viewed by consumers...
Summary: Each and every organization I've spent time with has encouraged me and others to speak their mind about issues important to personal growth or company direction. I've never found an example where an "open-door policy" wasn't in place. So it has always amused me when groups of 40, 50, or more freeze...
Summary: Advertising Week 2014 has just begun, and according to many sources, NYC is supposed to have hundreds of thousands of business, pop culture, and marketing professionals ascending...
Summary: Friday September 26, 2014: the guy who wrote this column smacked his face on a pole at a skate park, during a drizzle, on wet asphalt, on a skateboard he borrowed from "some kid" while attempting to do a difficult trick called...Show More Summary
Summary: Education in marketing and public relations has changed drastically in the past 20 years. A few decades ago, there was no such thing as a major in public relations at most colleges and universities. Now, the education field is working on developing interactive media masters programs. Show More Summary
Summary: As fans of Marvel and comics in general, we're going to have to lean towards "super" on this one. Many companies look for ways to tap into the zeitgeist of the modern culture. Right now, in the United States, the current trend in terms of entertainment has been in the resurrection of comic book heroes and villains. Show More Summary
Summary: It is important for communicators to gather feedback from the audiences that they serve. Though a two-way dialogue is ideal in terms of gaining that feedback, in many cases it is simply not realistic. Feedback and data help marketers make relevant business decisions. Research allows creatives to focus their artwork and combine it with strategy.
Summary: There are very few people on this Earth who are perfect at everything they do. And we are being very generous when using "very few." Everyone is capable of making a mistake, not crossing every "t" or dotting every "i," and that's okay. Show More Summary
Summary: Very few truly master the ability to turn ideas and concepts into words. The more I learn, the more I realize I don't know. But there are some fundamentals that never seem to fail when a deadline approaches. Despite assertions to the contrary, the copy never writes itself. Show More Summary
Summary: There are few emotional needs in humans more important than the sense of belonging. We all want to know and feel that we are in the right place, position, relationship, occupation, etc. We have that inherent need to want toShow More Summary
Summary: When I was about ten years old, I loved the late-1970s TV show Baa, Baa, Black Sheep. The program, later re-titled Black Sheep Squadron, starred Robert Conrad as Pappy Boyington, a real-life WWII American Ace fighter pilot.Show More Summary
Summary: We were introduced to marketing in economics when we learned about different economic systems. We learned about the monopolistic economy, where businesses and organizations had the goal of making the consumer perceive that they were the only ones in the market. The key, then, is product differentiation. Yes, in an economy where products have ample substitutes...
Summary: There is something magical about an advertising campaign when it touches home. Like some of our finest practitioners say when it becomes art. And the agency that created the campaign and the client that approved it have struck gold.
Summary: The Internet can be used for both good and evil. It can make people incredibly productive, or incredibly lazy. Also, the Internet can harvest large amounts of data from people, without those people even knowing it. Today weShow More Summary