Blog Profile / Beyond Madison Avenue

Filed Under:Marketing / Advertising
Posts on Regator:1920
Posts / Week:6.3
Archived Since:September 15, 2010

Blog Post Archive

Agencies are Afflicted with the Busyness Disease

Summary: If you work at an agency, you’re pretty much 100 percent guaranteed to experience a variation of the following conversation in the next few months: “How’s it going?” “Busy.” “Well, a...Show More Summary

Bud Light Tackles Gender Pay Equality in New Ad

Summary: Fresh off a gay marriage-themed ad, Bud Light is using its marketing budget to spotlight another progressive issue: Equal pay for women. In a TV spot debuting today, Seth Rogen says "women don't get paid as much as men and that is wrong." Amy Schumer, who is co-starring with him in an ongoing campaign...

Clients Who Don't Pay: Hasn't the Industry Had Enough?

Summary: There is nothing more appalling than non-paying clients (no, not even scam ads) in our industry. While we may have come a long way, certain issues still plague the industry as they did decades ago – and non-paying clients top the list. Show More Summary

KFC Brings in an Extra-Bronzed George Hamilton to Play Extra Crispy Colonel

Summary: KFC has welcomed a very sunkissed George Hamilton to the ranks of its Colonel Sanders actors. Mr. Hamilton, who will star in four new nationally-aired TV spots, is specifically the Extra Crispy Colonel, promoting the chain's...Show More Summary

Cannes Lions Criticized After 'Sexist' Aspirin Ad Wins Award

Summary: Cannes Lions is facing criticism after an aspirin ad carrying the line "Don't worry babe, I'm not filming this" was awarded a bronze lion in the outdoor category. The ad, created by Brazilian agency AlmapBBDO for pharmaceutical firm Bayer, has been slammed by social media users including the prominent equality...

Sales are Exploding for a Little-Known Soda Brand With a Cult Following

Summary: LaCroix Sparkling Water has catapulted from near-oblivion to cult status in the matter of a couple years. The drink has been around for three decades, but for a long time, it was popular only among a handful of Midwestern moms, Vox reports. Then a paradigm shift happened in Americans' diet: The country started turning against sugar, and in turn, soda sales plummeted.

McWhopper Wins Print, a Category 'Trying to Find Its Feet'

Summary: Burger King's McWhopper effort, created by WPP's Y&R New Zealand, bagged the Grand Prix in the Cannes Lion International Festival of Creativity's Print & Publishing category. The campaign, which invited Burger King's archrival McDonald's to make peace by uniting a Big Mac and a Whopper, eventually spread around the globe and involved six other agencies.

This Preppy Retailer that Refuses to Put Models in Its Catalogs Might Be Worth $1 Billion

Summary: Preppy retailer Vineyard Vines has been around since brothers Ian and Shep Murray quit their jobs to start the brand in 1998, but it's becoming more and more ubiquitous. The company has over 75 stores, with a loyal following...Show More Summary

Department of Transportation Electrifies At Nordstrom

Summary: Changes! Some embrace, others detest. But life moves on in strange and often unexpected ways. In the (archaic liquor) State of Pennsylvania it will soon become (omg!) legal to buy wine in grocery stores!! Old news to most states, especially hip California, where not only wine can be bought in grocery stores (and everywhere in between), but as of this Saturday...

The Convergence Of Advertising & E-Commerce

Summary: The conversation around ad blocking continues to grow. In Mary Meeker’s annual Internet Trends Report, one of the feature slides in the advertising section shared that some 220 million desktop browsers and 430 million mobile users are currently blocking ads. Even when display ads do get seen, many question their effectiveness.

Lessons from David Ogilvy: Learning from the Past With IBM Watson

Summary: The Mad Men era of advertising is long behind us, but some of its lessons are timeless: not least those imparted by David Ogilvy, the founder of Ogilvy & Mather, who was once described by Time magazine as “the most sought-after...Show More Summary

Soda Under Attack: Can Ad Industry Save One of Its Most Important Clients?

Summary: Here's a challenge for all the creative heavyweights swanning around Cannes next week: Come up with a campaign to save soda. Granted, there are many other things worthier of saving: whales, seals and other cute mammals. Perhaps trees and wetlands too. But I'm rather a fan of soda. Show More Summary

Confessions of a Publisher: Rebates 'Drive a Lot of Buying Decisions'

Summary: Last week, the ANA dropped its much-anticipated report on the practice of rebates, or kickbacks, that media sellers pay agencies for steering clients’ dollars their way — without fully disclosing it to the clients. While the report focused largely on non-transparent practices by the agencies, for this Digiday Confessions...

Cannabis Companies Under the Influencers For Advertising

Summary: Advertising regulations on marijuana can be pretty restrictive and vary from state to state. Just as there are limitations for tobacco ads, there are also limitations how cannabis companies can advertise for their businesses. For example, California allows medical marijuana to be advertised, but it has to contain...

No 'Fish Handshakes,' Please: How Not to Mess Up Your Next Ad Agency Interview

Summary: Want to land that agency gig? You think you may have done your homework but, with one inadvertent error, you may end up completely blowing your chances. We asked top agency execs to share their ad agency interivew tips — and some not-so-pleasant memories interviewing prospective employees, both for starting level and senior positions. Show More Summary

McDonald's is Copying One of Chick-fil-A and Panera's Strategies

Summary: McDonald's is releasing a new salad mix that's a bit different than the one that customers are accustomed to - and that draws inspiration from other restaurant chains. The fast-food chain announced on Tuesday that it will be using a new salad blend, which will now include red leaf lettuce and carrot curls...

'A Calculated Risk': Why Agencies are Making Social-Justice Documentaries

Summary: Alfred Lomas was once among the most notoriously dangerous men in L.A. But in “License to Operate,” the former gang leader tells the story of how he linked up with fellow gang veterans to break the cycle of violence. Show More Summary

Saved by the Max Sells Out With No Real Marketing

Summary: "Saved by the Bell" still has such a following that a show-themed restaurant sold three months of reservation in minutes, with no traditional marketing. Saved By The Max, which opened in Chicago's Wicker Park neighborhood in early June, was an idea cooked up by local promoter and events manager Derek Berry...

TV, Radio, Print: Here's A $Billion Idea For Free

Summary: Something we've talked about over the years on this blog is the surprising wimpishness of the traditional media as online advertising has kicked their ass all over the block. Online is headed toward becoming the number one ad...Show More Summary

Mobile Ad Blocking Grew 90% In 2015. Maybe.

Summary: An article in The Verge earlier this week reported on a study by PageFair showing that usage of mobile ad blockers grew 90% last year. According to the article there are now over 400 million people worldwide using ad blockers on mobile devices. Several months ago, PageFair put the number of users at about 200 million...

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