|Filed Under:||Marketing / Advertising|
|Posts on Regator:||1015|
|Posts / Week:||7.2|
|Archived Since:||September 15, 2010|
Summary: It is getting increasingly difficult to deliver the right message to the right consumer through the right medium. We all know that. We have some in our camp who will continue to stick to TV, and others who want to abandon the...Show More Summary
Summary: When it comes to the advertising world, Microsoft has had a tough time. In the past, its Windows products did not match up to the multi-million dollar ad hype, and it created more of a nightmare for the software company than revenue. But recently, it looks like things are changing.
Summary: Driving on enough highways throughout the United States, and you will undoubtedly come across some great outdoor advertising. The art of outdoor advertising has been around since around 1840, and although the basic model ofShow More Summary
Summary: I recently met with an old colleague who is currently at a major agency, and although we had promised not to discuss work beforehand, we eventually couldn't help ourselves. Apparently, there is something in an advertising creative's...Show More Summary
Summary: We've been highly critical about the decision-making of consumers lately. With the rise of crowdsourcing, and brands using "everyday" consumers to help design and conjure ideas for products and services, we felt that takingShow More Summary
Summary: What does The Flood have to do with the assassination of MLK? That and many other comments came from viewers on the fifth installment of Mad Men season 6. This episode did one thing very well. It showed the public how white collar working professionals dealt with a national tragedy at work just less than 50 years ago.
Summary: An important step towards improvement is the ability to admit when you are wrong. In doing so, you are able to recognize your weaknesses and transform them into strengths. Over the past year, JC Penney has taken a bruising from...Show More Summary
Summary: Bad music, to be more specific. Since the start of the Great Recession in 2007, many experts were trying to figure out how it all happened.
Summary: Our society is certainly an interesting one. In an environment where everyone cheers for the power of free speech, we have situations that repeatedly come up that want to force others to self-regulate theirs. Sometimes, forShow More Summary
Summary: If you've been reading us for some time, you could easily deduce that we're sports fans. There is no better market to test consumer loyalty than sports fans. The word "fan" is short for "fanatic", after all; a word that Merriam-Webster defines as "marked by excessive ethusiasm and often intense uncritical devotion."
Summary: We usually try to stay silent while the "crowd" carries on shouting their shame and disgust at a certain piece of creative, but for some reason this one hit a nerve. Hyundai recently created an ad in the UK that showed a man trying to commit suicide. Show More Summary
Summary: After starting off my career as a designer for various magazines covering mostly music, fashion, and entertainment, I felt it would be a good idea to venture off on my own. I had the designers, printers, editorial, and distribution staff all in place. Show More Summary
Summary: Evian does it again. The iconic brand has recently released a video campaign bringing back the famous dancing tots. Created by BETC Paris, "Baby & Me" begins with an average Joe who catches a glimpse of his toddler-self in a reflection. Coming upon a mirrored storefront, he begins to test out his dance moves. Soon, other passing pedestrians join in on the fun...
Summary: As the race for relevancy continues, brands are looking for more creative ways to produce media and content that consumers will either enjoy, pass along, or resonate. This "owned media" is a way that brands can dictate the conversation; they show consumers what they should be looking at and thinking about.
Summary: Episode four of Mad Men season six, To Have and To Hold, is very secretive. In the first scene, we learn that SCDP is going after Ketchup after all -- behind the scenes. Don and Stan spend a lot of time in a back room at the firm with tin foil over the windows. They are keeping this creative pitch a secret from everyone...
Summary: Research on the Internet has come a long way. Remember when Google was just coming out? What other search engines were out there? While we were in school there was Lycos. We had AOL Explorer, Yahoo, and MSN. And then there was Ask Jeeves. Ask Jeeves (.com) was funny, because it was set up like...
Summary: Since its inception, Twitter has been constantly proving itself to be one of the fastest relayers of information. In 140 characters or less, we find ourselves learning of breaking news before our beloved news stations even have a chance to fire up their cameras and cue their reporters.
Summary: Thus far in 2013, we have seen some promising signs in the advertising world. Brands are bolstering their agency rosters, old brands are coming back onto the national stage to posture for relevance, and surprisingly, other brands are beginning to stick out their necks to do original work. Are these positive signs for things to come?
Summary: Though technology is racing at a fast pace, television remains the overall frontrunner when it comes to passive media. Provide all the statistics you want, but people in the U.S. like their shows regardless of media outlet.Show More Summary
Summary: Dove's Real Beauty Sketches touches a common sentiment among women in today's society: women are more beautiful than they think. It's totally true. The ad and videos are very well done; they're simple, and they provide a lens to what many women think about how they look and how others think they look.