Blog Profile / Beyond Madison Avenue

Filed Under:Marketing / Advertising
Posts on Regator:2210
Posts / Week:6
Archived Since:September 15, 2010

Blog Post Archive

Atari Takes Aim at Kit-Kat over "Breakout" Ad

Summary: Atari was one of the first leading home consoles with titles like Pong, Asteroids, Space Invaders and Pac-Man in the 70s through 80s. The company’s fortunes are more modest today.

Nielsen Adds Facebook, YouTube, and Hulu to Digital Ratings

Summary: Enabled publisher clients will get credit for Facebook and YouTube distributed video, while Hulu will provide certain partners with credit for series content on its platform.

Otter Protects Peyton Manning in Otterbox's Latest

Summary: A new campaign for OtterBox, the smartphone and tablet protective case brand, is gloriously silly: it features Peyton Manning -- and a giant otter who's there to protect him at all costs.

Star Wars’ Mark Hamill and Rian Johnson Urge Fans to Evade the Movie’s Marketing

Summary: An unusual conflict has broken out between the cast and director of Star Wars: The Last Jedi and its marketer sparking a debate around whether movie studios are spoiling their own plots. Both Luke Skywalker actor Mark Hamill and movie director Rian Johnson both responded to a concern from a fan that the trailers...

An Anniversary for a Fabled Marketing Flop

Summary: One of the most famous product launches ever is about to mark a milestone anniversary – but don’t expect much celebrating on Madison Avenue. That’s because the product is the Edsel, widely considered the biggest flop in the annals of consumer marketing. Though the Edsel made its debut almost six decades ago, when Ford Motor brought out the car line...

Canon Wants You to Pick Up Your Camera and ‘Shoot for Greatness’

Summary: Forget your iPhone. A new spot from Canon and Grey New York shows how you can capture the everyday moments with your Cannon camera. In a spot called “Shoot for Greatness,” the brand shows that “Being at the...Show More Summary

How Brands are Tapping Into Consumers’ Faces – and Brains

Summary: Apple will reportedly enable users to unlock the upcoming iPhone 8 with their faces. This type of facial recognition technology is also being used at airports to both improve the boarding process and to enhance security – at least allegedly. But it can also help marketers determine consumers’ emotions.

Facebook Wants to Solve Advertising’s ‘Fat Thumbs’ Problem

Summary: With research suggesting that over half of all clicks on mobile ads are mistaken, Facebook has today (8 August) announced an initiative designed to limit the likelihood of users clicking on ad units unintentionally. The update to its Facebook Audience Network includes policy clarifications on unintentional clicks...

Apple Joins Instagram to Show Off ‘Shot on iPhone’ Photos

Summary: Although Apple has remained mum on social media for most of its existence, the tech giant is beginning to dip its toes into the social waters with the launch of its first Instagram account. On August 7, Apple revealed an official Instagram account complete with nine posts.

Weight Watchers Keeps Gaining (Because, Well, Oprah)

Summary: Weight Watchers International Inc., reported big gains on Thursday–revenue rose 10.3% to $341.7 million, while profit soared 48.1% to $45.2 million—the first quarter of results announced since its newly appointed CEO, Mindy Grossman, joined the company. Grossman praised the work done before she joined...

When Publicis Groupe Boss Said “Non,” Madison Avenue Listened

Summary: There was, for once, big news at the annual advertising festival in Cannes, France, but it had nothing to do with who won the grand prizes. Er, um, pardonnez-moi, grand prix. Rather, the 2017 event – formally, the Cannes Lions International Festival of Creativity – will be remembered for a startling announcement midway through by Arthur Sadoun...

How Moat Mastered the Art of the Ad Tech Pivot

Summary: Fresh off an $850 million acquisition by Yahoo, Right Media CEO Michael Walrath and board members Noah and Jonah Goodhart thought their next big ad tech venture was a crowdsourced marketplace meant to connect ad creators with brands. Despite their respect in the ad industry and connections to the largest investors in Silicon Valley and some of media’s biggest...

Nostalgic 4th Graders Reminisce About Simpler Times in Funny Go-Gurt Ads

Summary: Go-Gurt’s latest campaign features two curmudgeonly fourth graders who are fed up with just how easy life is for the third graders below them. The tongue-in-cheek spots feature Tim & Charlie, two friends who spend their days reminiscing about the good old days when hoverboards didn’t exist yet...

Advertising Generates More Than Half of Revenue Sources for Mobile App Developers

Summary: With 55% of total mobile publisher revenue generated from ads, app developers are increasingly looking to continued growth in mobile publisher revenue. The greatest contributor to this category is mobile video ad monetization. Indeed, 31% of mobile publisher revenue comes from mobile video ads according to a recent report by AdColony.

Taco Mode Lets Hungry Lyft Riders Request a Taco Bell Stop

Summary: Quick service chain Taco Bell and rideshare company Lyft have teamed up to offer riders Taco Mode, an in-app option to add a Taco Bell stop to their Lyft ride. In addition, Taco Mode provides Lyft passengers the “ultimate Taco Bell experience,” which includes: a Taco Bell Lyft t-shirt...

Emoji Movie Billboards React to Traffic and Weather

Summary: No matter what emoji the Emoji Movie makes you want to use, it debuts Friday (July 28) – and is expected to generate $25m to $30m in ticket sales in the US and Canada opening weekend. And as it seeks to wrest the #1 spot at the box office...

Coke Zero: A Look Back at the Now-Defunct Brand’s Ads

Summary: With the announcement that Coke Zero is being replaced with a new product, Coca-Cola Zero Sugar, here’s a look back on how Coke Zero has advertised itself to the public since it debuted in 2005. The original branding was in a white can, with the tagline “Everybody Chill,” which was not a hit with consumers.

How Discovery Differs From Search – and Offers Opportunities for Brands

Summary: While search and discovery sound similar – and they are – they are also two distinct concepts in marketing. The first is more established – and more familiar: a consumer uses a search engine like Google, YouTube or Amazon and the platform in question uses indexes of data to retrieve answers.

Kristen Wiig Plays the Part of ‘The Everyman’ in Pizza Hut’s Latest Campaign

Summary: Kristen Wiig has impersonated everyone from Michael Jordan to Khaleesi from Game on Thrones on The Tonight Show Starring Jimmy Fallon. Now, the comedian and actress has now taken her impersonation chops to Pizza Hut to shill for the chain in its latest campaign.

Quilted Northern Sees its Toilet Paper Turned Into a Chic Wedding Dress

Summary: Every year for the past 13 years, toilet paper has experienced its 15 minutes of fame in the form of the Annual Toilet Paper Wedding Dress Contest. Presented by Cheap Chic Weddings, this year’s 13th annual contest received more than 1,500 wedding dresses made entirely from toilet paper, glue, tape and thread.

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