Blog Profile / Digital Pivot

Filed Under:Technology / Social Media
Posts on Regator:2151
Posts / Week:5.5
Archived Since:September 15, 2010

Blog Post Archive

Amazon-owned Twitch is Expanding in Europe

Summary: Despite the brand’s European headquarters in London being more than four years old, little is known about the team behind the site people go to to watch other people play games live.

Inside Vans' Social Media Strategy

Summary: The streetwear brand is on a high, swept up in a flurry of celebrity endorsements, street-style sightings and high-end collaborators, but it’s trying to stay grounded.

YouTube Red Has an Identity Crisis

Summary: What, exactly, is YouTube Red? That’s a question creators and YouTube network executives might want to ask more than two years after launching its subscription streaming offering.

Unilver Threatens to Pull Digital Ad Spend From "Toxic" Platforms

Summary: Keith Weed, Unilever's chief marketing officer, said the company will not invest in platforms that create division in society, do not protect children, or promote fake news.

157 New Emoji Coming to iOS and Android

Summary: The Unicode Consortium -- a nonprofit that sets the global standard for emoji -- announced on Wednesday 157 new emoji options would be coming later this year.

Lindsay Vonn's Dog Becomes a Meme

Summary: A photo of Vonn and her dog after the pair made it to South Korea tells a hilarious story. Poor Lucy looks a bit traumatized from the 24-hour trip to the other side of the world.

Snap Finally Has Some Good News

Summary: Don’t call it a comeback just yet, but for the first time, Snap beat industry and Wall Street expectations for daily user growth and quarterly revenues.

Agencies Rethink Dating Policies in the #MeToo Era

Summary: The #MeToo movement has led to high-profile departures across the business world and a re-examination of workplace processes.

Inside Bud Light’s Super Bowl Snapchat Strategy

Summary: The brand plans to run three types of Snap Ads, including a Snapchat game and two different types of Snapchat filters. Dilly Dilly!

Facebook is Banning all Ads for Cryptocurrencies and ICOs

Summary: The new rule "prohibits financial products and services that are frequently associated with misleading or deceptive promotional practices, such as binary options, initial coin offerings and cryptocurrency."

Apple HomePod vs. Amazon Echo

Summary: The world's most valuable company has a track record of being late to a product — then owning the market — and it's positioned this debut HomePod as targeting a premium segment of Apple loyalists and audiophiles...

7 Pro Tips to Improve Your Instagram Stories

Summary: Hootsuite's Instagram Story expert, Christine Colling, shares her best tips and tricks.

Burger King Trolls FCC With Net Neutrality Ad

Summary: A new Burger King ad is trying to teach customers about net neutrality, using Whoppers to criticize the recent repeal of regulations that proponents said ensured equal access to the Internet.

Google Chrome Ad Blocker Will Only Target "Annoying" Ads

Summary: In the middle of last year, Google announced that it will be introducing an ad blocker to Chrome in February 2018. This understandably shook content publishers all over the world.

Ad Schools are Scrambling to Add AI Classes

Summary: As agencies and brands continue looking toward AI to reach consumers in increasingly customized ways, there is a greater need for marketers who can create experiences like Amazon Emma.

Instagram’s Latest “Feature” Proves It’s Not Listening

Summary: In a new update, the service is borrowing a feature from Facebook Messenger. It now lists the “Activity Status” of every user in the direct chat area of the app, allowing your followers to see when you were last active.

Some Brands Find Merit in Facebook's Algorithm Changes

Summary: Most brand content on Facebook is in the form of posts that don’t necessarily show up on a company page and are distributed through ad filters, and ad ranking won’t change under the new algorithm.

Young Agency Staffers Moonlighting as Uber Drivers

Summary: Ad pros, mostly those starting out in the industry, often have to supplement their incomes with second jobs. A popular choice is to work for ride-hailing services like Uber and Lyft.

Facebook to Publishers: Big Changes are Coming

Summary: Facebook is planning a major change to its news feed, starting as early as next week, that will decisively favor user content and effectively deprioritize publishers’ content.

Ad Retargeters Scramble for Consumer Consent

Summary: With Apple already making moves against ad tracking in its Safari browser and the GDPR being enforced in May, ad retargeters are trying to get consent from users to track their digital browsing behavior.

Copyright © 2015 Regator, LLC