|Filed Under:||Business & Finance / Marketing|
|Posts on Regator:||2522|
|Posts / Week:||6.4|
|Archived Since:||September 15, 2010|
Summary: With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig.
Summary: Twitter has never had great numbers. Marketers know that Twitter's main advantages are more about quality than quantity.
Summary: Poor editing can sink your business. Sloppy writing signals to prospects that you’re lazy, incompetent or careless—and perhaps all three.
Summary: Called ‘the most hated man in America,’ the mocking tone of the pharmaceutical boss changed after he was sentenced to seven years in prison.
Summary: When company leaders decide to invest in content marketing, they often redefine the roles of their current marketing team. Too often, the people working in traditional marketing departments lack the skills needed.
Summary: There’s no other organization just like yours, so make sure it sounds like it.
Summary: The films nominated this year tell a wide range of stories: young adults coming of age, commentary on race and power, a retelling of historical events and even a love story between a mute woman and a fish-man.
Summary: Neuroscientists and psychologists tell us the best way to break a bad habit is to replace it with a new, better habit.
Summary: Committing to specific digital tactics can be difficult for marketers. There are so many different approaches that it can be tempting to continually swipe left in search of something better.
Summary: Writers often spend all day hunched over a computer, forgoing fresh air and healthy meals. That’s a recipe for disaster.
Summary: Even small not-for-profit organizations can effectively promote their message through social media.
Summary: If the fervor over Starbucks’ Unicorn Frappuccino was any indication, people love these mythical creatures. General Mills is capitalizing on that love by adding the fictional animal in sugar form.
Summary: Keeping your following involved is a great way to build a community of fans for your brand. Here are some of the proven, time-tested social media ideas that can help build engagement.
Summary: Legal cannabis is projected to be a $21 billion market in the U.S. by 2021, and providers of recreational pot are gearing up for consumer demand.
Summary: Users are getting sick of force-fed content. Consumers want to feel that they’re an active and willing part of the experience; otherwise, they might feel manipulated or ignored.
Summary: Publishers and brand managers are already trying to pinpoint what catches the attention of a generation that’s yet to come of age.
Summary: Face it guys, PowerPoint is boring. It’s the default mode of presenting, and it’s understandable why: It’s easy, familiar, cheap and you can store it on a USB key.
Summary: Crafting a good headline can be a real struggle. Creating a world-class headline can feel impossible. Let these pros help you.
Summary: In the age of digital media where most news is gathered from the internet, can it be easy to assume that distributing your company’s news via social media alone is adequate?
Summary: Social media pros and brand managers, rejoice: Now you can schedule branded Instagram posts. (But not from inside the app)