Blog Profile / KISSmetrics


URL :http://blog.kissmetrics.com
Filed Under:Business & Finance / Marketing
Posts on Regator:1599
Posts / Week:4.7
Archived Since:November 17, 2010

Blog Post Archive

How to Select Hero Images that Boost Conversions and Move Audiences

It takes just 50 milliseconds for users to form an opinion about a website. To put this into context, an average human blink takes about 100-400 milliseconds. To say that we judge websites in the blink of an eye would be an overstatement. When you have so little time to make an impression, it’s crucial […]

5 Ways To Boost Conversions With Dynamic Content

Tailoring the online experiences of customers to best fit their needs and preferences is the ultimate goal of most new technologies that shape the online marketing landscape today. Indeed, it’s only recently that we have developed the capacity to adapt websites to the broader context of a user session, or individual viewing experiences. While often […]

A Cheat Sheet to High-Converting Facebook Ad Creative

An AdWords text ad looks exactly the same on mobile as it does on desktop. You don’t have to worry about the difference. And besides, it only takes a few characters anyway. There’s little room for error. Now contrast that with a Facebook ad creative, where you’re juggling different headline, image, text and CTA options […]

Don’t Split Test Your Pages Before Doing These 6 Things

When it comes to split testing, you’ve been doing great so far. You’ve got a great design, compelling copy and excellent flow. In your eyes, this new page is irresistible. But before you press that launch button and unleash it to an unsuspecting world, there are a few more things you’ll want to check. Let’s […]

Attribution Modeling for Ecommerce: 5 Things All Sellers Need to Know

I’m not going to lie to you: this can get very tricky. It’s so complex that many ecommerce platforms don’t even bother with it. An attribution model is how you assign credit or value for sales and conversions across various customer touchpoints. It includes all your digital channels – paid search, display, email, social media, […]

Simple Customer Retention Tactics to Improve Your Sales Funnel

Maintaining a customer base isn’t easy. With a slew of industry competitors, consumers can quickly buy products from other brands. It’s vital that your team continue to add value and offer quality service to your customers. “Customer retention is a byproduct of customer service and experience. Create a good experience, that’s consistent and predictable, and […]

A Step-by-Step Guide to Using Google Analytics’ Enhanced Ecommerce Features

You’re already an SEO sensei. You’re a content creator, PPC pro, marketing maven, and analytics ace. If you need it for online success, you’re aware of it and on top of it. But if you’re only using “regular” old Google Analytics, you’re missing out on a ton of valuable and free data that could help […]

5 Surprising Marketing Predictions for 2017 – and What We’ve Learned from 2016

2016 has been an exciting year full of unexpected booms and busts in the marketing and technology world, making us look toward 2017 with eager anticipation. So what predictions came true and which ones started with a bang, but ultimately fizzled out? Let’s take a closer look: 1. Blended Marketing Continued to Dominate in 2016 […]

4 Design Terms Every Marketer Needs to Know

The transition from text-based to visual marketing is already well underway, as customer demand drives organizations to rethink how people communicate on the most basic level. Cisco estimates video will constitute 80% of all consumer Internet traffic by 2019, and although marketers are racing to catch up, they’re still behind the times: in 2015, 52% […]

Learn From the Best: How Nordstrom, 1-800-Flowers and Sephora Pair Old School Marketing With New Marketing Technology

For brands to stay relevant in our fast-paced, mobile and multi-channel world, they must show more value, more novelty, and more values than ever before. The traditional marketing of old — TV commercials, catalogs and most importantly word of mouth, are still very relevant today. Consumer attention, even a second of it, is worth more […]

How to Get the Non-Technical People in Your Office Excited About Analytics

Analytics. Data science. Words and phrases like these tend to conjure up imagery of guys in thick glasses poring over stacks of spreadsheets with the smell of stale coffee permeating the office. But today’s data and analytics teams couldn’t be farther from the caricatures that we make of them. And the truth is, when you […]

Do You Really Need to Test Your Site to Improve Your Conversion Rate?

Talk to almost any online marketer and you’d think that they held a PhD in psychology. At the drop of a hat, they can tell you all about what button colors, typeface, contrast, spacing, line of sight, hero shots, etc you should use to subconsciously drive a website visitor to convert. But do marketers really […]

How to Streamline Lead Nurturing Campaigns With Customer Data

Market2Lead reports that “nurtured leads experience a 23% shorter sales cycle.” By building an active relationship with buyers, your team is equipped to guide people through the sales journey. An engaged seller can anticipate consumer needs and customize the overall experience. “With the ability to create and apply customer data assets, it’s possible now to […]

A Beginner’s Guide to Organic Traffic Audience Segmentation with Google Analytics

Call it a case of too much of a good thing. Google Analytics puts a lot of data at your fingertips. It’s a mountain of metrics, and a deluge of dimensions. With it, you can drill deep down into your website visitors, their demographics, and their behavior. But by default, it just throws everything into […]

3 Common Google Analytics Gaps You Need to Plug

Google Analytics is the de-facto industry standard analytics tool. It’s installed on almost every single business site. (It’s even looked at too, sometimes, too.) It provides a tremendous amount of data that you can manipulate, along with customization options for advanced features that power users crave. Also, it’s free. Google Analytics excels at providing surface […]

PPC Analytics Strength: Building A Stronger Revenue Stream With Less Traffic

Editor’s Note: This marketing infographic is part of KlientBoost’s 25-part series. We’re super excited to partner with them so you can enjoy a new gifographic once a day in your inbox. You should subscribe here. With what seems like an endless amount of PPC metrics out there, it can be challenging to navigate all those […]

Here’s Your Checklist to Boosting Your E-commerce Conversion Rate This Holiday Season

The holidays are a magical time of year. It’s the season where we are bombarded with as many brand promotions as we are Christmas songs. Over the past decade, shoppers have slowly quit spending the day after Thanksgiving clawing through massive crowd scenes in search of the best deals. Instead, e-commerce websites have been experiencing […]

5 Techniques to Help You Truly Understand Your Customers

Optimizing the customer experience is a great way to get new customers. It’s also one of the best ways of fostering customer loyalty. According to Teradata, only 41% of marketing executives are using customer engagement data to inform their marketing strategy. Despite this, marketers and other organizational leaders alike are neglecting the customer before and […]

95% Of Your Churn Should be Ignored. Here’s Why

When it comes to customer dissatisfaction, Spirit Airlines has consistently been the forerunner in the airline industry. Even in the recent travel report published by the American Customer Satisfaction Index it had the lowest score, much below the average benchmark. Having said that, you’d expect those numbers to reflect on the company’s growth rate, right? […]

4 Ways Disruptive Marketing is Winning Over Customers

Much more than just a buzzword, disruptive marketing is changing the way we react to, understand and accept companies and their advertising. From a business standpoint, disruptive marketing represents a key shift in an era where promotional strategies update as fast as the technology that carries them. From a consumer standpoint however, all of this […]

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