Blog Profile / KISSmetrics

Filed Under:Business & Finance / Marketing
Posts on Regator:1292
Posts / Week:4.7
Archived Since:November 17, 2010

Blog Post Archive

How to Optimize Your Onboarding Flow with Kissmetrics

Ever played the game Frogger? It’s a fun, time-wasting game where you try to get a frog across busy traffic. If you fail to get him across the street, the frog gets hit by a car, and you lose. The game was featured in an episode of Seinfeld, in which the bumbling character George Costanza […]

How Much Do Keywords Still Matter?

Back in the early 2000s, microsite millionaires were springing up like daisies. Fortunes were literally made overnight because of the way Google SEO worked, and the formula couldn’t have been simpler: Identify a neglected niche using keyword research (and Amazon’s autofill function) Create a microsite for that niche with HIGH keyword density Use that site […]

A/B Testing Plot Twists We Didn’t See Coming

The last turn of events you want in your A/B testing program is a M. Night Shyamalan-eque plot twist where a key measure plummets after an initial success. This is a common risk for most testing programs if you judge your test’s success by what you immediately want a visitor to do next. Do more […]

Automated Marketing: 6 Simple Steps and 18 Amazing Resources

The promises of automated marketing are big: more leads, more conversions, more sales … less work. As early as 2013, the Lenskold Group found that “63% of companies that are outgrowing their competitors use marketing automation.” Likewise the Aberdeen Group discovered that companies that use marketing automation see 53% higher conversion rates and 3.1% higher […]

5 New (And Effective) Ways To Measure Event ROI

Events drive leads for sales and are a powerful networking tool that enables companies and brands to connect with their audiences and clients face to face. At least, that’s what we know. But as any marketer, sales rep and event organizer will tell you, qualifying those collected leads is anything but certain. Why? Because not […]

What Marketers Need to Know About Cohorts

The word “cohort” can be scary to those unfamiliar with the term. It may sound like something out of a medical journal or statistics class. But, I promise you, there’s nothing to be afraid of. And, if you’re a marketer, it’s pretty important to understand cohorts if you want to get into and benefit from […]

Forget Generic – Target Individual Users by Tailoring Your Website

We all know that no user is the same. Aside from the very basics such as age, gender, socio-economic background and so on–every person differs in their life experiences, interests, and preferences. Since this is the case, why do Marketers continue to use the same tired methodology to reach a diverse customer base? There are […]

We Want to Hear About Your Experience With Marketing Analytics Tools

As fellow analytics fans, we’d like to ask for your feedback in a short 15-question survey. Not surprisingly, it’s about analytics tools and what you as marketers need the most from your systems. We promise this is not entirely self-serving. Not only will the results inform the topics we consider for upcoming blog posts, we’ll […]

Infographic: Engage Your Marketing Audience

As a marketer, you’re always trying to move the needle in the right direction. Everyday you work to increase conversions and nudge visitors towards action on your website. That’s why we built Engage, where you can create notifications on your website to increase conversions and move the needle in the right direction.. Marketers around the […]

Improving Security and Trust on Your Website

Online retail sales are growing by the day, with U.S. revenues already exceeding $300 billion in 2014, a figure expected to double by 2018. The steady annual rise in e-commerce revenue and scope seems unstoppable, but what does that mean for those old barriers that once held back many from converting online, mainly personal information […]

Why a Content Hub is Your All-Powerful Media Magnet

Content marketers beware: The battle you fight for attention is hard and getting harder. Customers don’t know what content they’re looking for (or even that they’re looking for content). They simply want answers. While a company blog is a smart content marketing play, it’s probably not enough. Consistently creating and publishing great content can be […]

Three Key Legal Issues Online Marketers Need to Know About

Editor’s Note: For any issues or questions regarding the law, please contact an attorney. Marketing can be extremely beneficial for your business. It consolidates already-existing client relationships and builds new ones. However, there are several key legal issues you need to be aware of before you start contacting customers or potential customers. The three main […]

5 Ways to Align Data and Storytelling for Business Growth

Data is the most valuable tool in your business. Based on a Gartner survey, 73% of organizations have invested or plan to invest in big data within the next two years. It’s now the responsibility of both marketing and IT departments to translate data into profitable insights. How your team integrates data into a strategy […]

7 Advanced Ways to Turbocharge AdWords for Breakout Performance

I need to be honest with you about something. AdWords is harder than it looks. From the outside, it seems like you just add keywords, write a few text ads, and then sit back and collect paychecks. That couldn’t be farther from the truth. AdWords is incredibly complicated and can run away from you quickly […]

Maximize Your Google Analytics with These Helpful Add-Ons

You know all about Google Analytics and love the data it provides, but wouldn’t it be nice if there were tools to make managing all of that complex information simpler? You’re in luck. There are! These helpful add-ons for Google Analytics not only make it easier to digest data, but also help ensure you’re getting […]

Rebranding Done Right: 5 Examples You Can Learn From

Rebranding. It’s the latest marketing trend in a whirlwind of efforts to appear fresh, new and relevant to today’s audiences. But oftentimes, a rebranding campaign focuses too much on the aesthetics and too little on the core components that drive it. Rebranding is about more than just slapping up a new logo and calling it […]

Write Your Copy For Mr Spock (And Other Offbeat Copywriting Tips)

“I have not thoroughly enjoyed serving with humans. I find their illogic and foolish emotions a constant irritant.” On the face of it, the much beloved Mr Spock (originally portrayed by the late Leonard Nimoy in Star Trek: The Original Series) might not seem to have much to do with copywriting. However, whether you’re a […]

Your Website Is Way Too Confusing: Simplify Your Website With The KISS Rule

It’s easy to make a confusing website. It’s hard to make a simple website. The things that we create — websites, user interfaces, business plans, articles — are the product of our minds. How we think impacts how our product looks, feels, and functions. When making a website, things can get dicey. So many different […]

The Top Five Kissmetrics Reports Every Content Marketer Needs

As a content marketer, you’re always pushing out content you hope visitors will find and love. And you’re always trying to get visitors to convert into customers. Those are your two jobs – producing content and converting visitors. But are your efforts paying off? And, if they are, how do you know what’s working and […]

Optimize Your Retargeting With These 10 Strategies

More than 80% of the visitors to your website will not convert. But what if you could get these visitors to return to your website so you could present your offer again? That’s where retargeting comes in. And besides getting visitors back to your site, retargeting can also be used to reach people who didn’t […]

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