Blog Profile / KISSmetrics

Filed Under:Business & Finance / Marketing
Posts on Regator:1415
Posts / Week:4.8
Archived Since:November 17, 2010

Blog Post Archive

Building a CTA Button Your Leads Can’t Help But Click

It’s the great marketing paradox. We spend hours brainstorming and months testing the copy of our calls-to-action, but whether we ask our users to Sign Up Now, Start a Free Trial, Get Started, Request Access, or Learn More, all we really want them to do it click the button. Just click the button. So why […]

11 Little-Known Secrets to Lower Your Ad Spends

“That’s it! I must do something about it,” you whisper after seeing your ads dashboard. For the last month or so, you changed your ad copy, images, did split testing and even hired an ad manager. Yet you only have spent more ad dollars. In fact, sometimes you’re stretching your budget far outside from your […]

The Ultimate Guide to Removing Google Analytics Referral Spam

Some of the content from this post was inspired by the article “Definitive Guide to Removing Google Analytics Spam” by Mike Sullivan. It started out simple enough with semalt and buttons-for-websites. Then the ilovevitaly attacks began. Pretty soon Ranksonic began mocking us with fake events and organic search terms. Before we knew it there was […]

How to Idiot Proof Your Ad Campaigns

Marketing promotion sucks when you treat people the same. That goes for conversions, and it goes for advertising too. But the minute things start to go awry, people start messing with their landing page headline or ad descriptions. As if those tiny, miniscule elements are the primary reason traffic’s not comin’ or visits aren’t convertin’. […]

A Step-by-Step Guide for Determining Keywords to Bid On

When it comes to pay-per-click (PPC) and paid ads, a lot goes into these campaigns. You have to create the landing page, design the ad, and set up a framework for the campaign. Not to mention A/B testing various aspects of the ad and landing page. If there’s one step that can’t be overlooked when […]

5 Neuroscience Secrets to a Better Customer Acquisition Engine

Your brain contains approximately 100 billion neurons, which are the cells that enable you to process information. What makes these neurons exponentially more powerful is the electrical or chemical connections they create with one another...Show More Summary

How to Create Urgency to Fuel E-Commerce Sales

Swift action. Our marketing and sales teams dream of prospects who see our product, know they want it, and then buy without hesitation. We all know that’s an anomaly. Most sales require your team to nurture the customer relationship and even demo the product. However, there is a way to speed up the process. The […]

5 Steps to Building a Cart Recovery Email Strategy That Will Increase Your Conversions

For an e-commerce business, shopping cart abandonment is the most common and most inevitable scenario. A Baymard Institute study states that 68.63% of carts are abandoned every year. That means that only about 1 in every 4 customers actually finishes their purchase. Despite this loss of sales, most e-commerce marketers are targeting these lost customers […]

5 Killer Conversion Optimization Techniques That Improve Your Rankings

Conversion optimization and SEO have a rather symbiotic relationship — they rely on each other in order to function. Just as no salesperson can perform their job without a steady flow of customers in their store, no call-to-action can drive conversions without traffic coming to the website. On the other hand, what good are droves […]

11 Little-Known Secrets to Lower Your Ad Spends

“That’s it! I must do something about it,” you whisper on seeing your ads dashboard. From the last month or so, you changed your ad copy, images, did split testing and even hired an ad manager. But only to spend more. In fact, sometimes you’re stretching your budget far outside from your pocket. And now, […]

Managing Multi-Channel Marketing (Without Losing Your Mind!)

Remember back in simpler times when online advertising was just web and email? While the marketing was much simpler, the opportunities were also very limiting. You essentially could only reach the user while they were on their computer – and even then, countless other emails and ads were competing for their attention. Fast-forward to today […]

Find Where in the World Your Best Customers Are From With Locations in Kissmetrics

If you’re in the SaaS industry, you’re probably getting hundreds or thousands of sales leads coming in every month. And as we know, not all leads are created equal. Some leads may be more ready to buy than others, some may have little interest in ever purchasing, and others may just want to poke around […]

It’s Time to Bust These 7 A/B Testing Myths

A/B testing is a familiar practice to many marketers and businesses. But, if you’re just getting started, here’s a quick, dirty definition of A/B testing – it’s basically exactly what it sounds like. You take two different variants of a test subject and categorize them as the control variant and the challenger variant. Then, you […]

How to Optimize Your SlideShare Presentations for Conversions

By now, you’ve probably heard about SlideShare being a goldmine of leads that 85% of marketers are not even using. It’s highly underutilized compared to Facebook, Twitter, Instagram and the other social giants. In this post, I’m going to make a case for why you NEED to be using SlideShare in your B2B marketing efforts […]

What’s Your Analytics Data Worth?

It can often be hard to nail down the exact worth of analytics data. For most companies, data doesn’t have any inherent worth. No one comes to your site and says, “Hey, I see you’ve got a nice web analytics setup. Can I pay you for your data?” It also takes work to get value […]

4 Inconvenient Truths About SaaS Customer Retention

Forrester Research found that “70% of CMO’s did not list retention as a top priority.” But in order for your SaaS to stay profitable, it’s critical for your business to retain more customers. Humans are creatures of habit. So, prove to your current customers that you’re worth the recurring subscription. For customer retention to increase, […]

Why B2B Marketers Still Struggle to Convert Leads

The 2015 B2B Lead Generation Report found that “generating high quality leads is still the top issue for 59 percent of marketers.” Identifying qualified prospects is an ongoing responsibility for companies. And it shouldn’t be taken lightly. Most B2B purchases involve large sums of money, multiple decision makers and several months. Because the stakes are […]

How ClickMechanic Uses Kissmetrics to Grow

When I tell others my company grew its conversions by 20% month on month, they usually ask me two things: “What should I track? And how often should I track it?” Like all great advice, the answer is simple: it depends. But, the answer is most certainly not to track everything. Because when you track […]

7 Ways to Measure Your Website’s UX

Website UX, or user experience, covers a wide range of factors. But at its core, UX is essentially about the human experience on a website. So how do we know that a website offers a good user experience? We may think we’ve done everything right, but how can we really know without some measurement? Eyeball […]

How to Build a Referral Program into Your Online Business

You know the power of word-of-mouth advertising. In fact, you swear by it. But what marketers usually miss is that word-of-mouth advertising isn’t something that always has to happen completely organically. With a little strategy, you can encourage customers to spread the word. Online businesses that create referral programs can track their brand advocates, incentivize […]

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