Blog Profile / KISSmetrics


URL :http://blog.kissmetrics.com
Filed Under:Business & Finance / Marketing
Posts on Regator:1394
Posts / Week:4.8
Archived Since:November 17, 2010

Blog Post Archive

The 4 Most Overlooked Factors in Your B2B E-Commerce Success

There are many similarities between B2B and B2C when it comes to e-commerce. Some of these overlaps are easy to spot: key elements like intuitive search, high-quality product images, and the need for simple navigation. However, due to challenges such as longer buying cycles, higher volume sales, lower price points, and multiple decision makers, the […]

The Ultimate Guide to Removing Google Analytics Referral Spam

It started out simple enough with semalt and buttons-for-websites. Then the ilovevitaly attacks began. Pretty soon Ranksonic began mocking us with fake events and organic search terms. Before we knew it there was a full-frontal assault of fake referral spam masquerading as legitimate website visitors compromising the accuracy of our Google Analytics reports. We all […]

The Little-Known Metrics Your SaaS Company Should Be Measuring (But Probably Isn’t)

When it comes to SaaS metrics, you’re well-acquainted with all the usual ones: churn, revenue per customer, customer lifetime value. But a new survey by Totango, released as part of their annual State of SaaS Metrics report, is showing some insights into what we’re measuring, and what still needs to be incorporated. So the question […]

Does SMS Have a Role in E-commerce Customer Acquisition?

Bohemian Guitars is a company that sells guitars made of oil cans. This unconventional design was born in a basement and within a few years became one of Indiegogo’s most popular campaigns. Now they’ve become a full-blown manufacturing operation in response to booming demand. Their secret? Closing sales over SMS. Early on in the growth […]

Infographic: Click-to-Call Commerce

Mobile devices are causing a huge upward trend. And advertisers are noticing. BIA/Kelsey predicts that the annual number of mobile phone calls to businesses will reach 162 billion by 2019. That’s great news for companies. Why? Because consumers spend more than $1 trillion on offline purchases. Customers normally conduct online research on their mobile devices, […]

The Pupil Becomes The Master: Five Things Mobile Advertising Can Teach Desktop Marketers

Mobile companies understood mobile-specific strategies long before the widespread adoption of mobile devices and increased adoption of smartphones and tablets. With more than three years of experience and state of the art mobile expertise, there is a lot that can be learnt. Fred Joseph, COO of S4M, offers some takeaways for planning and executing campaigns […]

How Community Outreach Can Boost Customer Acquisition & Retention

Strategies for boosting customer retention and fostering customer loyalty abound. But among companies that seek to build, sustain, and grow their customer relationships, few seem to talk about community outreach. It’s kind of understandable. Show More Summary

The Dangerous Data Leak That Is Costing Marketers Their Jobs (And How to Fix It)

“Why did we hire you?” This is one of the last questions a marketer wants to hear from their boss. If they have to ask what contributions you’re making to the company, then you may want to prepare yourself for a summons to their office and an invitation to “shut the door.” The ability to […]

3 Shortcuts to Double Customer Acquisition in Record Time

In school they teach you marketing from 30,000 feet, as if you have a brand everyone adores and plenty of cash in the bank to throw at a well rounded ‘media mix’ that magically makes numbers soar. “Marketing is sooooo easy”, you think (already incorrectly equating marketing with advertising). Cue champagne. Hot office parties complete […]

How to Increase Your Mobile App Installs With A/B Testing. Part II. Tools Evolution

This is a continuation from a previous post on increasing mobile app sales with A/B testing. Green button or red button? If you’re in mobile marketing, you must have tried A/B testing and know that, at least for mobile app pages, it gets more complicated than that. Split tests work for copy, visual assets, pricing, […]

Understanding The Great Analytics Gap (and What to Do About It)

Analytics. It’s at the heart of every conversion optimization strategy and online business decision we make. But some studies are showing an ever-increasing gap between the information key-decision makers want, and the actionable insights needed to drive business forward. The question then becomes, where are we now, and what can be done about this “great […]

5 Noteworthy Ways to Increase Engagement for Your YouTube Videos (Infographic)

You may have mastered every trick in the book to drive millions of viewers to your YouTube channel. If so, it’s great that you have people watching your video. However, that shouldn’t be your only concern. Don’t make the mistake of thinking that virality is your goal. Your goal is to engage your audience and […]

20 Tools and 16 Browser Extensions to Add to Your Arsenal for 2016

Albert Einstein once said: “Genius is the ability to focus on one particular thing for a long time without losing concentration.” But I’m sure you’ll agree, it’s easy to get distracted online. Sure, you might sit down to work with a plan. But then you open your email or visit Facebook and – all of […]

7 Ways to Get The Sales Team to Use Your Marketing Content

The evolution of content marketing as a discipline has made content creation a core marketing function. At the top of the sales funnel, effective presentations and web site content generate leads and build awareness. Farther along in the buyer’s journey, finely tailored content such as case studies and white papers can help specific buyer personas […]

Customer Onboarding: Your Secret Sauce to Reducing SaaS Churn

Acquiring customers is a challenge for some SaaS companies. That’s why it’s so important to convert new sign ups into active users. The goal is to educate customers about your product’s value and encourage them to continue their recurring service plans. If not, your business may be at risk. A study revealed that a “1 […]

More Trial Users Is Not The Answer For Your Startup’s Growth

As a startup, you’re not just tight on budget. You have to get users as fast as possible. Marketers are often under a lot of pressure to get as many trial users as quickly as possible. The CEO, investors and your teammates are counting on you to generate demand, regardless of product-market fit. I’m here […]

Conversion Rate Optimization—Are You Shooting Yourself in the Foot?

Conversion rate optimization (CRO) has become the go-to solution for online marketing performance woes. Astronomical cost-per-click? Improve your conversion rate and it won’t matter anymore. Unsure about your website design? Test all...Show More Summary

Content Strategy: A Development Guide

User engagement metrics, which measure what users do on your website and how they do it (such as time on page, session duration, bounce rate, and returning users), have become unofficial ranking signals with Google. Gone are the days when posting a 400-word article with a 2% keyword density could boost a page’s search rankings. […]

How to Take Full Advantage of Facebook’s Custom Conversions

As you all [hopefully] know, the conversion pixel is completely being replaced by the Facebook pixel in the first half of 2016. The Facebook pixel holds the power of the conversion pixel and the custom audience pixel in one holy grail. It’s basically a more effective and efficient way for marketers and advertisers to track, […]

After The Sale Success: Your Next Strategy Beyond Lead Generation

We spend a great deal of time concentrating on before-the-sale marketing: high converting landing pages, extensive lead generation and proper follow-up. And once we get that coveted sale, we feel like popping the digital champagne cork. But our job isn’t done – and for many savvy marketers, the real work has just begun. Far too […]

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