Blog Profile / KISSmetrics

Filed Under:Business & Finance / Marketing
Posts on Regator:1120
Posts / Week:4.6
Archived Since:November 17, 2010

Blog Post Archive

8 Offline Social Skills You Should Carry Into Your Social Media Efforts

It’s obvious that your social media presence and your in-person presence are two very different things. When you engage online, you can curate your posts, time your interactions, edit your photos, and create the experience that you want. Even though the online you and the offline you are different, there is still a lot of […]

The Strategic Approach to Split Testing

Contrary to popular belief, every split test is not a great split test. The first thing many people do when they plan to run a split test is decide what they’re going to test. This is a common “tactical” approach that starts with specifics and can, no doubt, produce wins. But, it also can cause […]

5 Powerful Reasons Why SaaS Designers Need to Know SEO

Today, there are strong signs that digital designers for SaaS providers need to learn, or be taught, SEO logic and give it due consideration when designing websites. What are the signs? Well, for one thing, SaaS is an increasingly competitive space. While your product may be terrific, if it’s not getting seen in organic search, […]

The Five Essentials of a Killer Facebook Video Campaign

Over three billion videos are watched on Facebook each day – and for good reason. Video is eye-catching, engaging and, when used properly, is a great way to bring life to a product or brand. Combine this with the wealth of targeting options available on Facebook, and advertisers have the perfect opportunity to reach the […]

Infographic: Brand Unawareness

Social media disasters can happen to the best of them. Today’s infographic goes over some social media bombs and how to recover from them. Click on the infographic below to view a larger version: Want to display this infographic on your site? ++ Click Image to Enlarge ++Source: Brand Unawareness (Infographic)

The Five Fatal Mistakes to Avoid When Building Your Scalable Revenue Machine

When successful, the SaaS business model is one of the best there is. It offers recurring, predictable revenue off high margins. What’s not to like? The struggle for most SaaS companies is that it takes a long time to reach profitability. Customers take a lot of capital to acquire, and you need them to stay […]

How to Revive a Dying Social Media Presence

There are times when it may seem like your social media is dying a slow and painful death. There’s zero interaction. Zero creativity. Zero inspiration. Zero anything. It’s like your social media has no reason for existing. What do you do? First off, don’t bury it yet. Seeming death can happen with social media. What […]

Using Cross-sells and Upsells to Increase Revenue (Infographic)

Many marketers and growth hackers often focus on optimizing top of the funnel. They test every variable imaginable, always chasing higher homepage conversion rates. Yet many of them (especially the growth people) miss out on optimizing further down the funnel. Getting people to purchase is tough, and it deserves the attention it gets. But further […]

How to Never Run Out of Content Marketing Ideas Using

What if there were a way to find out exactly what the most shared content was on any subject, in any language? Not only that, but what if the content being shared was the very latest, filterable by dates and domain names, and it was available free of charge – would you want to know […]

6 Awesome MailChimp Automation Hacks – Lead Scored Emails, Pre-Filled Forms & More!

For the last couple of years, I have been running marketing automation campaigns for large corporations and multinational brands that want to take their marketing strategy to the next level. The work involves advanced clustering andShow More Summary

How Onnit Can Use KISSmetrics to Drive Their Growth

Launched in 2010, Onnit is a fast-growing company that sells nutritional supplements, food, and fitness products. Most products Onnit sells are their own private label, while a few are from third-party sellers. Many of Onnit’s products are consumables, meaning that customers need to reorder on a regular basis. Therefore, the key to Onnit’s success and […]

Driving SaaS Growth With Customer Success

A business cannot survive without loyal customers. SaaS companies depend on recurring customers. Ecommerce companies need repeat purchase customers. Consumer internet companies need visitors to keep coming back on a routine basis. Happy customers are loyal customers. Show More Summary

The Four-Step Process For Building a Scalable Sales Machine

Mark Roberge has helped Hubspot become one of the real darlings of the SaaS industry. He’s one of the first employees, and currently serves as the Chief Revenue Officer. With this role, he’s created the revenue (over $100 million ARR) and customer acquisition (10,000+ customers) machine that has gotten Hubspot where they are today. If […]

How to Write Product Descriptions That Will Boost Conversions

If you do any reading in the digital marketing space, you’ll find a ton of articles on landing pages, conversion rate optimization, email techniques, etc., etc. These are great resources, and I think you should keep reading them. But there’s a gaping hole in the marketing literature and blogs. I see very little being published […]

15 Google Analytics Tips to Speed Up Your Website Data Analysis & Optimization

Would you like to achieve more in less time and with less effort? The success of any online business depends on how quickly it can turn insights into action. This is true for data analysis as well. The good news is that you are about to learn 15 actionable tips you can use with Google […]

How to Build a Growth Machine

There’s one important thing we have to get out of the way: Growth has nothing to do with tactics; it has everything to do with process. So says Brian Balfour, VP of Growth at Hubspot. You hear all the time about X company tripled their growth by doing X hack. The fact is that it […]

9 “Must Try” Marketing Tactics Used by the Biggest SaaS Companies

I’m fascinated by marketing and by SaaS — two of the main things I spend my time on. Both SaaS and digital marketing are always changing, developing, and surprising me. What I’ve observed in some of the biggest SaaS companies is a lack of willingness to innovate their marketing. But at the same time, I’ve […]

7 Reasons Your Prospects Decide to Run Away From You

Hundreds or even thousands of things that you think every day are wrong. The same is true for your prospects. This revelation is the basis of Daniel Kahneman’s research. And he won a Nobel Prize for it. In his book Thinking, Fast and Slow he uncovers the systematic ways that you make mistakes in your […]

How to Develop “Strategy” In B2B Content Marketing

If you’re judging by the title, this could be one heck of a scary article to read. Scary, long, and way too complicated. You don’t have time for this, do you? I’m going to go ahead and tell you the point of this article, so you know upfront what I’m trying to accomplish, and why […]

Top 5 CMO Mistakes & How to Avoid Them (The Mistakes, Not the CMOs)

Introducing the 5 most difficult jobs in America, according to Career Overview: Coal Mining President of the United States Alaskan Crab Fishing Mercenary Chief Marketing Officer (CMO) Confession: I may have bumped up CMO a few spots. OK, a few hundred spots, but that job is darn hard. (I’m blending CMO and Director of Marketing […]

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