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Blog Profile / KISSmetrics


URL :http://blog.kissmetrics.com
Filed Under:Business & Finance / Marketing
Posts on Regator:882
Posts / Week:4.4
Archived Since:November 17, 2010

Blog Post Archive

22 Resources To Help You Master Growth Hacking Analytics

Good growth hacking depends on the scrupulous use of data to make decisions that will ultimately stimulate business growth. Learning how to use data in order to lead your company towards growth is no small feat: it takes persistence, practice, creative thinking and analytical chops. Luckily, many top marketers and growth hackers have published tips, […]

10 Ways to Convert More Customers Using Psychology

The more you know about your customers, the better. If you know what makes people tick, the better off your business will be. Having at least a basic understanding of consumer psychology and why they buy specific products is a valuable asset for marketers. As an online marketer looking to improve conversions, you need to […]

How Mention Reduced Churn by 22% in One Month

As one of the most important metrics for a startup, and especially for SaaS businesses, churn has been widely discussed. But because churn is affected by every single function of business, from acquisition channels to product, sometimes it’s hard to know where to begin when it comes to trying to reduce it. As churn is […]

3 Myths About Duplicate Content

The words “duplicate content penalty” strike fear in the hearts of marketers. People with no SEO experience use this phrase all the time. Most have never read Google’s guidelines on duplicate content. They just somehow assume that if something appears twice online, asteroids and locusts must be close behind. This article is long overdue. Let’s […]

Growing Your Company Through Customer Referrals

There is typically two ways potential customers will hear about your business: 1) through calling, advertising, marketing or emailing channels and, 2) customers acting on your behalf to tell people about your business and services. If you compare the two, you’ll notice that when a customer is talking on your business’ behalf, there is a […]

10 Things I Learned From Taking 100 Usability Tests

Usability testing is a technique to evaluate a product or service by testing it with users. The users work on tasks while observers take notes, listen, and learn. After taking more than 100 usability tests (I took them all on Usability Hub), I’ve noticed some interesting things about how people are using usability tests today. […]

Your Customers Don’t Need Pepperoni Pizzas When They’re Sleeping

It’s 3 a.m. and you’re sending notifications to your customers’ smartphones telling them to check out your latest sales or use discount coupons to purchase your products. I hate to break it to you... but that’s just nuts. Your customers don’t need printers or tablets or coffee or yogurt – or pepperoni […]

How To Do SEO Without Even Thinking About It

SEO can become second nature for you. Since SEO is one of the most important components of an online business, you need to be doing SEO automatically, reflexively, and instinctively. All the time. So how do you get there? How can you start doing SEO automatically? How can you develop SEO reflexes? What habits and […]

Website Testing Mistakes That Can Damage Your Business

Everyone agrees that A/B testing can be a great way to make significant improvements to your online business. Testing when done right can take your business to the next level. When done wrong it can drive it into the ground. This video is part 1 in a series of videos on testing mistakes that can […]

Is Automating Your Marketing Saving You Time, or Losing You Customers?

The modern marketer – or business owner, for that matter – has to wear multiple hats at any given time. There’s a lot of work involved and automation is absolutely necessary to maintain your sanity (and your work quality, too). But as customers get more and more overwhelmed with information and more businesses automate their […]

How to Foster Innovation

Innovate or die. It’s a common phrase thrown around in the business world. And for the most part it is true. The companies that innovate on the right things are the ones with sustained success. If some companies don’t innovate, small disruptive companies will eventually take their market share. But this isn’t the case for […]

Using the Magic of Qualitative Data to Increase SaaS Conversions

The term Big Data is a buzzword in the business world today. One study found that 77% of business decision makers consider Big Data a priority. You’ve probably heard of it. In fact, you probably use various forms of Big Data for your SaaS, including conversion analytics. But when we talk about Big Data and […]

A Step-by-Step Guide to Bouncing Back after Your Online Reputation Has Tanked

All businesses face the same issues when it comes to managing their online reputations. It’s no longer a novelty concept that all mentions should be captured and monitored in order to ensure a positive brand image. What would you do if you were bombarded with harsh criticism and dissatisfied customers? Burying your head in the […]

How to Woo Your Web Visitors with Your Brand Voice

Sigh Do you ever wonder why so many corporate sites are so awful? And so mind-numbingly drab? Some websites sound like no human being was involved in writing the content. A robot just spewed out some gobbledygook. Who needs a market-leading IT solutions provider? Who’d like to download an app that was designed for a […]

Infographic: Personalization Drives eCommerce Revenue

In retail, there is a sales tactic known as suggestive selling. In essence, suggestive selling is basically an attempt by a sales person to sell the customer an accessory for a product that they are already buying. So if you walk into Best Buy to purchase a phone, the sales person may suggest a car […]

Why Your Marketing Needs to Include Your Company’s Story

Would you like to know how you can instantly connect and build trust with your audience, no matter what business you’re in? It has nothing to do with A/B testing a headline. It has nothing to do with setting up a marketing funnel. And, it absolutely has nothing to do with finding the best keywords […]

How Did LeadPages go From 0 to 15,000 Customers in 12 Months?

Launched in January 2013, LeadPages has gained over 16,000 paying customers. Hitting a $3.5 million run rate the first nine months after launching, they are growing at about 20% month-over-month (compound growth). The tips and tactics Tim Paige, Conversion Educator at LeadPages, shares in this webinar are based on billions of data points and thousands […]

Beyond SEO: Googlebot Optimization

You know all about search engine optimization — the importance of a well-structured site, relevant keywords, appropriate tagging, technical standards, and lots and lots of content. But chances are you don’t think a lot about Googlebot optimization. Googlebot optimization isn’t the same thing as search engine optimization, because it goes a level deeper. Search engine […]

How to Rule LinkedIn Groups

Have you got into LinkedIn Groups? If you’ve been doing social media for a while now and have got past the naïve “I’ll use social to sell stuff” stage, you likely have discovered the value of exchanging ideas and building relationships. Though you could make a case a number of networks offer you these opportunities, […]

Headline Psychology: 8 Tricks to Attract User Attention

Why do other people’s posts get clicks in the hundreds while your excellent innovative studies stay persistently underrated? You may be missing one of the most powerful user attractions of all – an engaging headline. In this article, you’ll find 8 elements that will make your headlines winners, and you’ll learn exactly why they are […]

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