Blog Profile / KISSmetrics

Filed Under:Business & Finance / Marketing
Posts on Regator:1542
Posts / Week:4.7
Archived Since:November 17, 2010

Blog Post Archive

How Airbnb Uses Data Science to Improve Their Product and Marketing

As well-known as it is today, Airbnb had quaint beginnings. Unable to afford the rent for their San Francisco loft, founders Brian Chesky and Joe Gebbia turned their living room into a mini bed and breakfast, hosting three guests from a local sold-out trade show where lodging was scarce. The original design for AirBed and […]

5 Harsh Truths About Your Dismal Customer Engagement Rates

Engagement. Business survival hinges on your team connecting with customers. Strive to build relationships to bridge your SaaS brand’s values with your target audience. Research by McKinsey shows just how important customer service is, not just during routine companycustomer interactions, but during ‘moment of truth’ interactions. Show More Summary

Why You Should Be Turning Social Proof Into Sales

We are all bombarded by media. So much so that we easily tune it out. The more interruptive it is, the more absurd we find it and the more likely we are to disregard it. So what’s a company to do when it needs to continuously bring in new customers, but nobody pays any attention […]

How to Create Value in Competitive B2B Markets

When it comes to attracting and retaining B2B customers, the biggest push is on creating value. We know B2B customers buy value – in the form of convenience, simplicity or integration. But what exactly is value and is it something that can be created? Once it is created, can it be maintained or built upon […]

Why Your Facebook Ads Don’t Perform Like AdWords (And Why They Never Will)

You are an AdWords savant. Revenue’s through the roof. Peeps search. Click. Browse. Buy. Repeat. Like a literal printing press. So you look around, searching for the next golden opportunity to deploy some of this capital that’s burning a hole in your pocket like a poor man’s Warren Buffett. (Which is to say, still pretty […]

Announcing the Updated Kissmetrics Funnel Report

The Kissmetrics Funnel Report is our most popular report, and for good reason. Seeing where potential customers drop off and segmenting traffic to find the most valuable marketing channels are game changers for businesses. And today we’re announcing new features in our Funnel Report that will make it even more powerful. Let’s start with the […]

How Analytics Is Transforming Customer Loyalty Programs

Customer loyalty programs are crucial. The goal of loyalty initiatives is to engage, not pander more products to frequent buyers. But how do you determine if your loyalty program is working well? Use data to steer your customer loyalty program in the right direction. McKinsey found that “executive teams that make extensive use of customer […]

How to Add Real-Time Communication to Your Existing Marketing Stack

Let’s think back to the early days of social media for a moment, and how it impacted our marketing. Not only did it bring the potential of massive free exposure, it radically increased transparency as well. Every good or bad customer experience suddenly became a potentially viral story. And thus the relation between business and […]

A/B Testing vs Multiple Variant Testing: And the Winner Is…?

During the 2016 Rio Olympic Games, Mahe Drysdale rowed 2,000 meters (1.24 miles) in just 6 minutes and 41 seconds. However, despite his impressive performance, the world record-holder nearly lost the race. In one of the closest finishes in Olympic history, Drysdale won by mere millimeters. Have you ever seen anything like this!? Mahe Drysdale takes single sculls gold… […]

What is Data Quality and How Do You Measure It for Best Results?

We’ve talked a lot about data quality in the past – including the cost of bad data. But despite a basic understanding of data quality, many people still don’t quite grasp what exactly is meant by “quality”. For example, is there a way to measure that quality, and if so, how do you do it? […]

What Makes B2B Content Remarkable for Buyers?

It’s no secret. Everyone knows the biggest problem B2B content marketing faces today. Well, actually several give B2B marketers fits. Which one am I talking about? Making B2B content engage and actually drive more leads. How bleak does the situation look? Not good. Content Marketing Institute’s 2016 Benchmarks, Budgets, and Trends report surveyed 3,714 B2B […]

Omni-Channel Marketing: A New Approach to Keyword Research

For many marketers, performing keyword research is a pretty standard procedure. What has primarily changed over time are the tools used to source key search queries and determine the quality and intent behind those keywords. While the approach to research remains largely the same, the landscape in which consumers search and move toward a purchase […]

How to Persuade SaaS Customers When They Hate All Your Pricing Options

Your pricing options suck. At least that’s what some of your consumers think. They like your products. But the pricing packages aren’t meeting their expectations. Customers may enjoy one feature, but it isn’t included in a specific package. Or maybe they admire the pricing but prefer different benefits. “Pricing is a moving target and found […]

The Little-Known Segmentation Issue that’s Directly Affecting Your Brand’s Relevance

For marketers, the quest for branding that matters to consumers has always been about how to achieve deeper relevance. The more relevant a brand is in a customer’s life, the more they’ll begin to look for ways to integrate it into their lifestyle. Of course, many point to segmentation as the easiest and fastest way […]

The Lazy Marketer’s Guide to Customer Acquisition

There are a billion emails sent every day by MailChimp alone. There are over two million blog posts published each day. Average page length has become a staggering ~2000 words, which based on average writing times, can easily take up to four hours (or half a workday) for a single post. The sheer volume of […]

How Your Sales Team Can Leverage Content Marketing to Close More Leads

There’s been a long-standing division between sales and marketing that’s frequently discussed but few organizations have been able to resolve. On the ground it might seem like an age-old cultural friction but a survey conducted by Demand Gen shows us this lack of alignment between sales and marketing will directly impact your bottom line. Lamenting […]

How to Localize Your Marketing Campaigns to Increase Conversions

It’s all local. Despite living in a global economy, many customers only care about what’s happening in their neighborhoods and cities. Brands must connect with consumers on their playing fields. And that means understanding people’s languages, cultures, and traditions. Show More Summary

Why Your High Conversion Rate Might Backfire (And How to Avoid It)

The numbers on your graphs are up and to the right. Conversion rates at or above industry averages. But… Revenue’s flat. Stagnating or declining even. The problem is that those seemingly high conversion rates are a red herring. The sheer quantity of free trials or new leads looks enticing, seducing you with the promise of […]

What Top Companies Know About Analytics (That You Don’t)

Having the right kind of insights available at the right time is crucial in today’s business. But some brands are taking analytics a step further by not only relying on it to make sound decisions when opportunities present themselves, but making it the absolute core of every impactful business decision. And their analysis isn’t limited to […]

4 Ways to Reduce Churn With Email Campaigns

Churn is your arch nemesis. And it’s cutting into your profits. Research shows that “80% of your company’s future revenue will come from just 20% of your existing customers.” So, your team must focus on satisfying customers and ensuring they gain value. To keep ecommerce consumers in the sales cycle, create email campaigns that engage […]

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