Blog Profile / KISSmetrics

Filed Under:Business & Finance / Marketing
Posts on Regator:1050
Posts / Week:4.5
Archived Since:November 17, 2010

Blog Post Archive

How to Measure the ROI of Company Culture

Company culture often gets a bad rap for being the soft, ethereal aspect of a business enterprise. But, there is much more to it than birthday parties and motivational posters. How you choose to create and maintain your culture and treat the people you hire impacts employee engagement, retention, and ultimately the product you develop. […]

8 Advanced Tips for Never Losing SaaS Customers

It’s never fun to lose customers. To lose customers is to lose money. In SaaS, we call it churn rate. Churn rate is defined as “the percentage of subscribers to a service that discontinue their subscription to that service in a given time period.” Most of the pablum you read on the topic will tell […]

Hate this Headline? You’ll Probably Share the Story.

I spent a chunk o’ time messing with the headline above. See, I want a lot of people to read this blog post. Bloggers generally attach great value to the number of viewers a post earns. And a proven strategy for increasing the reach of your content is to inspire readers to share it via […]

The Top Content Creation and SEO Tactics You Need to Know, with Rand Fishkin

Rand Fishkin is the co-founder of Moz and one of the leading voices in the SEO world. Along with his work at Moz, he’s co-founded and co-wrote The Art of SEO. At Moz, his current position is the “Wizard of Moz”, where he contributes to individual teams within Moz. A sought after speaker, he’s […]

Your Official 5-Step Approach to Getting Media Coverage

Whether you’re looking to raise your public profile, or hoping to get the word out about a new product, media coverage is one of the best ways to get your company noticed. Unfortunately though, obtaining press coverage isn’t a simple matter of firing off pitches and hoping for the best. Like all good things, successful […]

The Beginner’s Guide to Podcasting

Harness the power of audio, and dive into a large and deep market by starting your very own podcast. Yes, that’s right… A podcast. Despite being “Oh, so 2005,” according to Time, it’s one of the best avenues for growing your audience, building strong customer relationships, and positioning your company. It’s also a powerful way […]

How Gail Goodman Optimized Constant Contact’s Funnel To Build the $1 Billion Email Marketing Empire

Constant Contact is one of the biggest players in the email marketing space, and Gail Goodman has been with them since the beginning. She’s scaled the company from its early startup days to where they are now, a public company worth over $1 billion. She gave a presentation at the 2012 Business of Software conference, […]

A Marketing Process That Built Two 7-Figure Companies in Three Years

The marketing process I will share with you today built back-to-back 7-figure companies (a software company in 20 months and an ecommerce company in 12 months). The software company, Bloomfire, was acquired for 7 figures at month 20 and is continuing to grow today, with $18 million in total funding. I was its second employee […]

How To Create Headlines That Get Clicks (Infographic)

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” Those are the words of famed copywriter and the Father of Advertising David Ogilvy. He said this back in the 60?s. This was when […]

Nine Overlooked Techniques for Instagram Popularity

We all want to be more popular on our social media profiles. As marketers, we need to be more popular. It’s kind of our job. So we do all the typical stuff: Read articles, use Buffer, follow best practices…whatever else we’re supposed to do. In my recent experiments with Instagram, I figured out a few […]

How to Find out What Marketing Campaigns are the Best for Acquisition, ROI, & Retention

What marketing manager wouldn’t want to see exactly how their campaigns impact ROI? The better you understand what works, the more likely you are to deliver the growth your company needs to reach the next level. In this post, we’ll be discussing how to track your campaigns in KISSmetrics. We’ll discuss how to set them […]

Patrick McKenzie on Using Funnels and A/B Testing To Grow a Business

Patrick McKenzie has made a name for himself as a respected thought leader in the SaaS marketing space. He has a popular blog called Kalzumeus and runs an appointment reminder service fittingly called Appointment Reminder. He’s also the creator of Bingo Card Creator. As a well known member of the Hacker News community, he is […]

How Not to Commit This Awful Landing Page Error

Landing pages are a fixture of paid search. It’s virtually impossible to go a day without seeing a paid ad. But have you clicked on any of these landing pages recently? One common error presents itself again and again. If you’re in the business of making landing pages, advising people about landing pages, optimizing landing […]

6 Data-Driven Strategies to Get Your Content Published on Influential Sites

What’s the best way to raise brand awareness and position yourself as a leading expert in your industry? It’s a question marketing departments have been attempting to answer for decades. Some spend hundreds to millions of dollars on local or national print, radio, or television ads to reach a mass audience. Others send employees to […]

The Ultimate Guide to 150+ Google Analytics Resources for 2015

Are you ready to get the most out of Google Analytics? If so, we’ve collected the ultimate guide to over 150 Google Analytics resources you can use, including the top official Google Analytics channels, Google Analytics integrations, tools for Google Analytics, and articles about Google Analytics. Official Google Analytics Channels Stay up to date with […]

Seth Godin on Marketing in The Connection Economy

When Seth Godin talks, marketers listen. And luckily for marketers, Godin has a lot to say. He’s wrote 18 books and runs a well-respected marketing blog, posting his musings about everyday. He’s probably gave to close 1,000 talks, one of which we’re featuring today. Godin was the keynote speaker at the 2013 Inbound conference. In […]

How the KISSmetrics Path Report Helps You Discover the Events That Lead to Conversion

We’re all familiar with funnel reports that track how many people convert along a string of events. This is useful for discovering the conversion rates of the events along the funnels and the overall conversion rates of the funnels themselves. You can think of the Path Report as a reverse funnel report. You choose a […]

How to Squeeze Every Drop of ROI from Your Lead Sources Using Salesforce

Customer relationship management (CRM) doesn’t have to be complicated. If you’re using a cloud-based tool like Salesforce, you may be wondering how to gauge the effectiveness of your lead generation efforts. As a marketer, we’re always asking ourselves, “how can I get more ROI out of these leads?” Using Salesforce and accompanying tools like Pardot, […]

iOS: A/B Testing, Dealing with the AppStore, and Moving Fast

Lately, I’ve been meeting with founders and CTOs regarding the challenges of a/b testing on iOS, and I’ve found that I’m repeating myself a lot. Releasing frequent updates and running tests on iOS aren’t as easy as on the web: you have to push to the App Store and wait for your users to update […]

7 Ways to Provide Exceptional Customer Service for Ecommerce (Infographic)

Ecommerce is an industry where exceptional customer service is a necessity. If you’re a smaller ecommerce company, many visitors may be wary of buying from you. It’s your job as a company to help people overcome these hesitations. Exceptional customer service can play a big role. Today’s infographic focuses on seven ways you can provide […]

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