Blog Profile / KISSmetrics

Filed Under:Business & Finance / Marketing
Posts on Regator:1453
Posts / Week:4.8
Archived Since:November 17, 2010

Blog Post Archive

How To Use Net Promoter Score to Improve Retention and Drive Reviews for Your SaaS Product

You know that customer retention is important for any company; even more so for SaaS. If you keep customers around, they keep paying you. Churn rate should be one of the most important metrics for any SaaS company. Though there are many ways to reduce churn, there is one way that we’ve found to be […]

4 Ways to Launch Just Another Mediocre E-Commerce Store (And How to Avoid Them)

Launching an online store is cheap and simple. Just think about it. You choose a clever domain name, pick a beautiful theme, get a membership on your favorite e-commerce platform, and voila!…You can launch. But here’s the thing: anyone with half-a-brain can start an e-commerce…but only a few can do it successfully. A 2013 study […]

How Much of a Role Does Trust Play on Conversion Rates?

You wouldn’t do business with a company you didn’t trust – plain and simple. But what may be surprising is that the degree of trust we have in a company, and where that trust comes from, have a significant impact on our purchasing decisions. How much of an impact? Let’s take a closer look, the […]

5 Winning Strategies for Using Human-Driven Lead Nurturing

Lead nurturing requires a human touch. According to MarketingSherpa, “79% of marketing leads never convert into sales [and] lack of lead nurturing is the common cause of this poor performance.” In a world of automation, marketers tend to forget the power of human connection. It only takes a small change, like personalizing a white paper […]

Using Dimensions & Segments in Google Analytics to Propel Your Content Marketing

As online marketers, we all have great web metrics at our fingertips….or do we? Using hard facts to support business decisions requires two things: reliable data and knowing the key performance indicators of the business in an online context. I have been using Google Analytics for 10 years (since just months after the Urchin acquisition), […]

We Just Made Five Big Improvements To The Kissmetrics People Search

The Kissmetrics People Search is one of our most popular reports, and today we’re announcing some major improvements that make it even better. Here’s a quick rundown of the improvements: You can find people who took actions in a specific order You can set a date range for each condition You can tie properties to […]

B2B and Content Personalization: Where We Are, Where We’re Heading

For B2C businesses, content personalization is a no-brainer. Customers love the fact that something has been recommended just for them.  But what about businesses that market to other businesses? Do they get the same value out of personalized content?  A recent study from Seismic and Demand Metric took a closer look at just how effective […]

How Email Segmentation Sustains Customer Loyalty

Research shows that segmented email campaigns possess a 14.25% higher open rate compared to non-segmented campaigns. Targeted messages grab people’s attention. And SaaS teams must direct that attention to converting buyers into loyal customers. Show More Summary

7 Outstanding Ways to Use Salesforce to Boost Customer Retention

You’ve done your research and finally decided that Salesforce fits your business needs. You’ve drawn visitors to your website, networked like crazy, collected lots of business cards, and ramped up your social media presence. You’ve gathered data for leads, and you’ve converted leads into customers. But your customers cancel their accounts after a month or […]

Call Tracking: A Key Component in Campaign Marketing Analytics

It almost goes without saying that analytics are crucial to developing successful online marketing campaigns. You know all about Kissmetrics, Google Analytics, Google AdWords and everything in between. But even if you’re already tracking all of your online activity, you may still not have a full grasp of lead and conversion data unless you’re also […]

The Ultimate Guide To Google AdWords Campaign Management

“No plan survives contact with the enemy” – Helmuth von Moltke Moltke, a German military strategist, was of course referring to battle plans, but the same is true with Google AdWords campaigns. The best planned ad campaign will not survive contact with your competitors… In other words, planning and setting up your AdWords campaign is […]

How “Small Data” Is Changing the Way We Market to Customers

One of the biggest concerns in this new age of on-demand, customer-centered experiences is the cloud of Big Data to sift through. We know precisely how to collect it, but no one has yet really figured out how to act on it, much less decide what to act on. But one enterprising marketer believes we’re […]

How to Perfect Your Customer Journey Maps to Increase Conversions

Want more conversions? Increase the quality of your consumer interactions. Salesforce reports that “86% of senior-level marketers say that it’s absolutely critical or very important to create a cohesive customer journey.” To understand how your team interacts with every customer, it’s vital that you design a customer journey map that highlights every part of the […]

3 Ways Automated Lead Nurturing Can Supercharge The Sales Cycle

So you’ve launched an inbound campaign and started to attract good leads. That’s great, but it’s just the start. Now you have to keep those leads happy, while gently leading them through the buyer’s journey to sales-ready qualification. If your sales cycle is a long one that’s not always easy. Sending leads inappropriate content and […]

Level Up Your Web Analytics with Customer Data

Analytics has become synonymous with data-driven marketing. But there is one important distinction within the realm of analytics that can accelerate your business growth by helping you better understand your customers. I’m talking about the difference between web analytics and customer data analytics. Show More Summary

Why Your Marketing Planning Process Is A Mess (And How To Fix It)

If you’re part of a marketing team, you know that trying to wrangle all of your projects can be about as frustrating as playing dodgeball blindfolded. Your landing pages need updating, your content calendar is behind schedule (again), and you’ve been trying to launch that new product video since the Dark Ages. Oh, and sales […]

Why the Traditional Marketing Funnel is Sabotaging Your Conversion Rate

The sales funnel. It all seems so smooth and simple, doesn’t it? Lots of prospects come in through the top, only to move in various, predictable stages like “Awareness” and “Discovery” only to come out the bottom as loyal, committed customers. Except the reality of today’s sales and customer experience process is anything like that. […]

Stop Neglecting Analytics in Your Customer Engagement Strategy

Customers desire experiences, not transactions. In a world full of distractions, engaging customers beyond the typical purchasing routine is vital for SaaS success. And B2B consumers crave unparalleled engagement. They want personalized advice, solution-oriented features, and revenue-generating products. Show More Summary

Why Your Sales and Marketing Stack Needs a Solid Foundation

Imagine the best pancakes you’ve ever had. What made them work? They likely started with a solid recipe of core ingredients, then added just the right blend of proprietary variations to make an unforgettable short stack. But it all started from a solid foundation – flour, eggs, whole milk, baking powder, salt, cooking fat, and […]

10 Must-Know Facebook Ads Tips & Features

It’s no secret that paid social is drastically on the rise. Social advertising spend jumped 50% year-over-year in the last quarter of 2015. Social media ad revenue is expected to reach $35.90 billion by 2017, reaching a staggering 16% of the total global digital ad market. Facebook (including Instagram) unsurprisingly comprises a big piece of […]

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