Blog Profile / KISSmetrics

Filed Under:Business & Finance / Marketing
Posts on Regator:1744
Posts / Week:4.6
Archived Since:November 17, 2010

Blog Post Archive

Safari’s New “Intelligent Tracking Prevention” — What Does it Mean for Marketers?

Along with the release of the iPhone 8, Apple’s new operating system, iOS 11 and its browser, Safari 11 on desktop, are causing quite a stir among advertisers and marketers. Not for their new design or ease of use but for their release of “Intelligent Tracking Prevention” — a feature which would limit website owners’ […]

How LucidChart Used Kissmetrics to Drive Growth

LucidChart, a SaaS-based diagramming application with over 9 million users, wanted to make sure their site was more than just pretty to look at. They wanted to ensure that it was leading users down the path to purchase. This is how they used Kissmetrics to leverage the behavioral data their users were leaving behind and […]

How to Get E-Commerce Customers Coming Back After Their First Purchase

Getting prospects to convert to customers is one thing. But how do you get customers to buy again and again after the first purchase? This is where attentive, customer-focused emails come on. Despite some heralding the “death of email” over more modern platforms like texting and social media, good, old-fashioned email remains one of the […]

8 Overlooked Mobile Design Best Practices You Need to Implement

93% of Internet users browse the Internet on a mobile device every day. That’s 3.5 billion people who could potentially be seeing your website on their phones or tablets at any given time. It follows, then, that you should be working as hard as you can to optimize your online presence for mobile. Trust me, […]

How Linkody Hacked Customer Retention

Retention, huh? It’s like interviewing for a job and getting to the last stage of the interviews — just to realize it’s not going to happen. We spend money on getting people to our website, visitors spend eight seconds on the page and 98% will never return. Boy, that hurts It is especially painful for […]

6 Metrics You Might Think are Important But Really Aren’t (And What to Track Instead)

You know all of those metrics you track? They’re probably worthless. I’m not saying they have absolutely no value, of course. I’m just saying they’re doing nothing for your bottom line most of the time. These are the things that you think matter, but don’t. In other words, you can track them, but don’t rely […]

Podcasts: Your Next Great Marketing Channel, Or Just a Fad?

When it comes to reaching engaged, relevant audiences, which marketing channels truly shine? Social media? Email? Webinars? How about podcasts? “Podcasts?” I can hear you thinking, “you mean those radio shows that were popular in the early 2000s?” Sure, podcasts may have hit critical mass thanks to Apple iTunes and the iPod back in 2004, […]

What Facebook Watch Will Mean for Marketers

It was only a matter of time. Just like Amazon, YouTube, and Netflix before it, Facebook has officially entered the video streaming game. What is Facebook Watch, and what does it mean for you your marketing strategy? What is Facebook Watch? Launched in August 2017 to select users in the U.S. via mobile, desktop and […]

How to Build a Lead Magnet Into Your Product to Fuel Growth

If you’re looking for new ways to prospect new business for your product or service, a lead magnet could be a valuable investment. A lead magnet is essentially a gateway drug or a bribe to coax your target audience into your marketing or sales funnel. You ‘bribe’ a prospect with a specific piece of value […]

How to Map Behavioral Metrics Into Your Key Business Drivers

Analytics is a blessing to marketers because of the wealth of data it provides. It’s “the most measurable medium.” Online marketers can analyze and dissect innumerable elements to gain a deeper understanding of the habits and preferences of their customers. As a result, they can effectively put themselves in their customers’ shoes and optimize the […]

Why Segmentation is Vital to Your Marketing Success

When I say “segmentation” with regards to marketing, what comes to mind for you? Chances are, you immediately think of email segmentation. Segmenting your emails is crucial to improving your customer engagement and conversion rate. But although emails are the most widely talked about segmentation type, there are countless others. Unfortunately, it’s a process that’s […]

5 Lies You Tell Yourself About Your Analytics (And How to Fix It)

Consulting data is good. But being a slave to data is not. There is such a thing as being too data-obsessed. Confirmation bias pops up. And you miss the good, albeit, intangible stuff that comes along with your efforts. The solution is to uncover those biases and misunderstandings that lead you astray. It’s not easy. […]

Drill Down Into Key Segments to Understand and Improve Your Funnel

The funnel has become a key part of the modern-day marketers toolkit. It’s the first report they peak at on Monday morning, and the last report they check before leaving for the weekend on a Friday. All serious analytics tools have some version of a funnel report, with differing degrees of flexibility and features. Some […]

Scaling Engagement: 5 Strategies to Connect With More Customers

There’s 24 hours in a day. With customer engagement as your priority, it can seem like an impossible feat to connect with your audience on a daily basis. Tara Walpert Levy, managing director at Google, writes: “In the accelerating swirl of chaos, excitement, and yes, sometimes fear, the brands that win will prioritize engagement over […]

Underperforming Mobile Pages are Sabotaging Your Revenue. Here’s How to Fix Them.

Your site gets more traffic from mobile devices than desktops. So… why are your mobile conversions so low? That’s what matters most after all. Right? Right. The typical reason? Your site sucks. Plain and simple. It’s hard to use. The organization is a mess. And it’s slow as a snail. But there’s good news and […]

How to Master Analytics like Will Smith and Amazon

Will Smith is not just a pretty face. Nor is he just a likeable, talented actor. He’s a businessman and a master marketer. The only Hollywood star that predictably gets over $20 million per flick. Even his movies that didn’t get good reviews, like Hancock and Suicide Squad, grossed over half a billion each worldwide. […]

How to Leverage Behavioral Analytics In Your Growth Strategy

If you’re obsessed with growth, you know how important it is to have a super detailed growth strategy. You and data are BFFs, right? Great, but you also need to understand the context that surrounds that data. I know that sounds a little dense, but bear with me. What I mean is that information alone […]

Setting Your Customer Engagement Emails on Automation Using Kissmetrics

Human attention spans are embarrassingly bad. I’d have to be lucky to get just 5% of people to read this entire post. Most probably won’t get past the intro, so I’ll get to the point: In this age of infinite distraction, brands that can keep their customers engaged with the product are bound to be […]

Homepages Rarely Convert Because These 6 Elements Are Often Ignored

No, this headline isn’t clickbait. This article does contain critical homepage elements that are often overlooked. And you might be ignoring them. In fact, the examples I share here are a sure sign that many marketers still ignore critical homepage elements. And conversions are lost for these simple reasons. I’m not going to rehash what […]

How to Leverage Behavioral Data Across Your Company

Tracking customer event data, such as for Kissmetrics’ behavioral analytics solution, is an integral part to any successful online business–but I bet you already knew that. You might also know that installing Kissmetrics tracking code across your platform is relatively straight forward, though it can get complex depending on your specific requirements. The complexity and […]

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