Blog Profile / KISSmetrics

Filed Under:Business & Finance / Marketing
Posts on Regator:1182
Posts / Week:4.7
Archived Since:November 17, 2010

Blog Post Archive

How to Find Your Unengaged Customers Using KISSmetrics

If you’re like most online marketers, you’re probably running endless A/B tests in an effort to acquire more customers with the same amount of traffic. But what you may be missing is the importance of what happens after signup. Sure you can deliver signups, but do those people actually use your product? If they don’t, […]

How to Pitch Marketing Analytics Software to Your Company

The wonderful thing about the state of marketing in 2015 is that technology makes it possible to measure, test, and improve everything from your ad campaigns to your content to your product itself. Sophisticated analytics software can help you track reams of crucial data and respond in real-time. It’s an exciting time to work in […]

The Secret of Perfect Workplace Culture

Fresh sushi, made in front of you? Really? Have you felt the twinge of envy when the rumor goes around about what’s on the menu at Google this week? Have you thought, “If we do that, then we’ll have ‘enviable culture’ too?” Would Nap Pods make all the difference? Have you wondered if culture really […]

5 Tips to Increase ROI With Marketing Analytics

Today, data is floating all around us. From unique visitors to social media followers, senior management may be confused and overwhelmed about how marketing analytics relates to ROI. Setting clear, short and long-term objectives is just the beginning of improving profits and resource allocation. Show More Summary

Hashtags Aren’t Gimmicks: How Buffer’s Twitter Chat Reached 49,993,695 People in One Year

Normally, when we think about how we can use hashtags effectively, we think of creating viral hashtag campaigns for our business or website. The problem with the way most people think about hashtags is that it is limiting. When you use hashtags in the normal way, you look for ways your audience can interact with […]

How to Get Users to Embrace Your Offer (Without Resorting to Shady Marketing Techniques)

We’ve all seen them. Those questionable sites that throw a smattering of popups and lightboxes and offers at us in an attempt to reel us back in. We simply can’t go unless we get their free e-book, sign up for their newsletter, or we’re otherwise happy with the situation that caused us to click them […]

How to Find and Attract Your Most Loyal Customers using KISSmetrics

Successful companies are able to acquire and retain a substantial number of customers. It sounds simple, but it’s so difficult to achieve. Even if you’ve discovered a problem that a lot of people have, you still must build a solution that works. And if you’ve done those things and achieved product/market fit, then the next […]

6 Ways to Create Product Descriptions That Destroy Sales

Click, click. Did you hear that? That’s the sound of your prospect clicking off your product page. No sale. He’s gone. Your product interested him. It was valuable and would help him tremendously. So why in the world did he not buy from you? Your product description – it may have described the product, but […]

Improving Your Facebook Reach (Infographic)

If BuzzFeed has taught us anything, it’s that Google is no longer necessary if we want to acquire a lot of traffic. Hundreds of articles and quizzes created by BuzzFeed have gone viral, which has sent millions of Facebook and Twitter users their way. In an age when everyone is concerned with SEO, seeing a […]

How to Turn Your Social Media Marketing From Cost Center to Profit Center

How do you demonstrate social media ROI to your key stakeholders? In 2015, over $24 billion will be spent on social media advertising. Now, more than ever, brands are creating digital content and campaigns for their online communities. With this large investment, the social landscape has become noisy and brands and publishers are fighting for […]

Why You Need to Start Creating Visual Content

Back in the day, infographics were used to visualize data. Presenting data visually was a super-handy technique if you had a lot of complex data and needed a way to translate it. Today, infographics are used to visualize content. In some cases, you’ll find the infographic that visualizes basic data. It’s more rare to find […]

85% of Marketers Fail to Reach SlideShare’s Gigantic Audience

There’s a greater than 4-to-1 chance you’re missing out on a gigantic opportunity to put your content in the path of your prospects. See, according to the new Social Media Marketing Industry Report, 85% of marketers don’t use SlideShare. Here’s the data. In the report, Social Media Examiner’s Michael Stelzner writes, “Facebook, Twitter, LinkedIn, Google+, […]

It’s Time to Kill These 8 Deadly Online Marketing Myths

There is a remarkable contingent of marketers still harboring unrealistic and often dangerous expectations based on certain erroneous principles that are supposed to lead to online marketing success. The result is either a lack of preparedness for what’s required to execute a marketing strategy and build a lasting, successful online business or a misunderstanding of […]

Infographic: The Science of Brands on Instagram

No other social platform provides an experience as incredibly focused and engaging as Instagram. With just a bit of creativity and thoughtful measuring, you can make some Insta-magic for your brand. In this infographic, discover the trends behind the big-brand Instagram experience and learn how you can catapult your company to new heights. Click on […]

4 Common Errors That Kill Data-Driven Decisions

Data is more than just facts and figures. Data analysis can improve your business’s bottom line. Your team members may deviate from the intended purpose, but you can veer them back on track with the numbers. Avoid company mishaps by driving your managers toward data-driven decisions. 1. For the Love of Tradition Humans are creatures […]

Another Online Marketing Opportunity is Knocking: Hello #HashtagSearch

Pop Quiz: Are you using hashtags in your online marketing campaign? If you answered yes, do you know why they are important? And do you know how they relate, if at all, to the SERP? If you’ve passed over the hashtag because you view it as a fad, it’s time to revisit the concept. If […]

7 AdWords Alternatives That Failed, Except For One

You know all those blog posts about increasing AdWords conversion rates 572%, getting on Product Hunt 4 times in one day, and securing VC funding by hiring a sign spinner? This isn’t one of them. I had hopes of writing one, but what we did instead was a freaking mess. Well, almost. As a newborn […]

Mastering LinkedIn, The Personal Branding Epicenter of the Internet

LinkedIn enters into every conversation I have about personal branding. It comes up in the daily conversations I have about content marketing and new media advertising. And whenever I’m tasked with helping people get started with social media marketing, the discussion always includes LinkedIn. There has never been a more powerful business networking tool than […]

How to Track the Effectiveness of Marketing Campaigns

Last week we discussed how viewing traffic sources and funneling more high-converting traffic to your site can improve your overall conversions. In this post, we’ll walk through how you can track the effectiveness of your marketing campaigns with the KISSmetrics Funnel Report. Marketing Campaigns in the Modern World Today’s online marketers have dozens of campaigns […]

How to Keep Zombies Out of Your Office

The statistics read like the script for a horror film: 70% of employees are disengaged at work. The working dead haggardly hack away at their computers and drag their lifeless bodies through the motions. We are experiencing an epidemic of toxic workplaces, with 17.5% of employees so actively disengaged that they may be purposefully sabotaging […]

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