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Blog Profile / KISSmetrics

Filed Under:Business & Finance / Marketing
Posts on Regator:939
Posts / Week:4.5
Archived Since:November 17, 2010

Blog Post Archive

18 Resources to Help You Become Amazing At User Acquisition

An effective user acquisition strategy is the holy grail for many marketers, whether it be a mix of channels that generate a constant flow of new users at a sustainable cost or a clever tactic that gives a new product a boost in users in a short period of time. If you’re looking for ideas […]

It’s Summertime . . . ’Tis the Season to Prep Your E-Commerce Site for the Holidays

It’s summer in the city... and everywhere else for that matter. And you know what that means. Backyard barbecues. Roasting marshmallows over an open fire. Swimming, sunning, surfing. Beach volleyball. Biking. Hiking. Catching a few winks in your hammock. And if you’re a smart retailer – getting your e-commerce site ready for […]

The Anatomy of Web Content That Gets Read and Shared

You know engaging content is important. But no matter how often you update your website or post new blogs, nothing seems to increase traffic to your site. Since everything from word choice to formatting and structure has an impact on whether or not someone clicks on your content, engaging readers has come down to a […]

Two of The Best Pay-Per-Click Advertising Hacks

The pay-per-click advertising landscape is constantly changing and is becoming more important for businesses to understand than ever. Google alone adds hundreds of new features each year, not to mention the dozens of other emerging and existing PPC platforms. So how do you know which campaigns to prioritize, what new features to try, and where […]

How to Use Social Media to Drive Traffic for B2B Companies

A lot of B2Bs stink at social media. But in today’s social media-saturated environment, B2Bs can’t afford to stink. For some reason, B2B companies have lagged behind B2Cs in both the adoption of social media and using it effectively. Here are five tips that will help any B2B pull out of the social media doldrums, […]

12 Things You Can Do Today to Get Your Mobile Strategy off the Ground

According to the Federation of Small Businesses, SMEs (small and medium enterprises) have embraced mobile/social advertising. However, only a small percentage of them view mobile apps as a significant opportunity to break out from the clutter. One of the most cited reasons for this is that SMEs don’t quite understand how effectively mobile apps could […]

Why You Don’t Have to Write 2,000-Word Articles

I write long articles. Most of the time, I’m in the 1k-2k range. I’ve written a few humdingers that clock in at over 4k words. That’s a lot of writing. I do it for a reason. My number-crunching, data-loving self has come to the conclusion that search engines and people are really into long content. […]

How to Avoid Analysis Paralysis as a SaaS Product Marketer

Optimizing for conversions at a SaaS company can often lead to analysis paralysis. What do you track? Do you track new signs up? What about after the sign up? What about revenue? What about churn? What about whether or not your users are actually using your product or not? In this video, we give you […]

The Science Behind What People Love to Share on Social Media

The web is a crowded place, with millions of articles being shared every day on social media. Wouldn’t it be nice to know the types of content that resonate with readers the most? Here, at BuzzSumo, we’ve crawled and analyzed over 120 million articles. In this post, we’ll show you the types of content that […]

What is the Difference Between Google Analytics and KISSmetrics?

One of the most common questions we get from people is how KISSmetrics is different from Google Analytics. We understand the curiosity. Both services are in the analytics space, so it’s easy to think they’re the same tools. However, there are a number of differences between the two services; for example, how they handle tracking, […]

How Dashboards Can Help Inter-Department Alignment And Communication

A few weeks ago I was hanging with Sean Work of KISSmetrics, drinking hippie gunpowder tea in Venice, CA. I mentioned our company dashboard for our free tool that is used to grow email lists at, and Sean was blown away. Sometimes simple is better. Here’s what our dashboard looks like: So what’s going […]

6 Advanced Steps for Doubling Your Activation Rate

Imagine you’re living the marketer’s dream. You’re acquiring hundreds, even thousands, of customers every day because your product and marketing are just that awesome. Your team, spouse (or Tinder match), and family are excited as your company gets more valuable by the day. However, all this means nothing if you ignore one key metric – […]

Behind the Scenes of Behavioral Advertising

Today we’re going to look at some of the little known details and services surrounding the world of behavior advertising. And just in case the term “behavioral advertising” is confusing to you, let’s define it real quick: Behavioral advertising is a technique used by online advertisers to present targeted ads to consumers by collecting information […]

10 Things Every Marketer Should Know About A/B Testing

As customer attention spans are shrinking and online competition is expanding, Conversion Rate Optimization (CRO) is a must-have skill for marketers. CRO is one of the most important aspects of your digital marketing strategy because conversion rate is the only measurable metric that actually correlates with ROI. Even if a customer “conversion” on your website […]

4 Simple eCommerce Product Page Tests That Take Less Than an Hour

To buy or not to buy is the question. And a product page is where this crucial decision is made. At (Visual Website Optimizer), we see an array of product pages being tested every day. While some people love to start testing with their “add to cart” button, others change copy, layout, and what not. […]

The Secret Ingredient for Winning the Customer Service Battle in E-commerce

It’s hard to deny the monumental impact that the “Age of the Customer” has had on e-commerce. Today’s customers are smart, connected, web savvy, and fiercely disloyal. They enjoy a growing array of product and brand choices. This may sound like a recipe for disaster to anyone in the e-commerce sector. But, for smart web […]

Customer Testimonials: How to Put Your Customers to Work for You

“The crowd sometimes plays a tremendous role to give you wings and carry you to victory.” – Bela Karolyi With those words, famed Romanian and U.S. gymnastics coach Bela Karolyi showed that he understood the power his “customers” had to take his gymnasts to even greater heights than just his coaching alone. And that sentiment […]

Data-Backed Tips for Getting Your Content Shared on Facebook

If you’re normal — you have a beating heart and functioning mind — then you want more shares on Facebook. A huge part of this desire is just because you’re human. All humans want recognition and approval. Another huge part of this desire is just good marketing. If we are to be successful in content […]

How to Get Survey Answers That Actually Help Your Business

Creating great surveys can influence the success of your business. But most times, surveys are not created to optimize on the results and effects they can produce. How do you get a high response rate and interesting answers to the questions you’re asking? In this webinar, KISSmetrics UX Research Lead Chuck Liu discusses what he’s […]

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