Blog Profile / KISSmetrics
| URL : | http://blog.kissmetrics.com | |
|---|---|---|
| Filed Under: | Business & Finance / Marketing | |
| Posts on Regator: | 482 | |
| Posts / Week: | 3.7 | |
| Archived Since: | November 17, 2010 | |
Blog Post Archive
How to Track the ROI of Your Social Media Campaigns
What if you could know that for every $1 you invest in Facebook pages, Twitter accounts, etc., you are pulling back $10? Here’s how we connect the dots between social media and revenue, in step-by-step detail. Click here to view a PDF version of this infographic. Social Media Channels that KISSmetrics Can Track ROI for: [...]
Sales for Startups: How to Transition From Self Service to Enterprise Sales
Most early stage business to business (B2B) startups think about which market to target. And it usually boils down to these questions: “Do we focus on small and medium sized businesses (SMB) or do we go after the enterprise? Or both?” You on the other hand… Decided early on to focus on offering smaller, more [...]
Why Conversion Optimization Strategy Trumps Tactics Every Time
I’m willing to bet you’ve come across a lot of opinions about how to do conversion optimization. You’ve probably formed some of your own ideas, too. Unfortunately, in our work testing the so-called “best practices” over the past five years, my testing team and I have disproven many common recommendations for how to maximize website [...]
Sell More This Year by Not “Selling” at All – 3 Simple Guidelines, and One Perfect Secret Weapon
You’ve heard it said that people love to buy, but hate to be sold. Nowhere is this more epitomized than in the cultural archetype of the used car salesman—and its online equivalent, the yellow highlighter sales letter. Working in sales isn’t seen as an entirely honorable way of earning a living. Yet people continue to [...]
Avoid the Headline Holdup: Learn How to Unplug The Bottleneck in Your Business
According to Copyblogger, 80% of people will read your headline, but only 20% will read the content in the body. And it looks like you’re one who has read the headline and converted to a reader. I thank you for that and hope to fulfill your expectations. Headlines, more than anything else, are the key [...]
How to Not Get Ghost Banned on Social Media Sites
It’s late at night. You are sitting at your computer telling yourself you should go to bed, but continuously giving it five more minutes. You are tired, but there is so much to see on your favorite sites: Reddit, StumbleUpon, Pinterest… How can you possibly sleep when there are so many things to check out [...]
How to Make Your Email Open and Click-Through Rates Skyrocket
Are you getting what you want from email marketing? Many people who run an online business don’t have a great understanding of how email marketing works, nor do they know what they really can achieve with email marketing. And that’s not to mention the fact that everyone and their mother is engaged in email marketing [...]
The Top 50 KISSmetrics Posts of 2012
It’s a new year! And I would wager that it’s probably stacked with new and exciting goals, filled to the brim with marketing ideas to try out. Before you jump into this year’s awesome marketing plan, we want to take a moment to shine light on the amazing content published here on the KISSmetrics blog [...]
5 Ways to Automate Your Pinterest Marketing Strategy
Did you know that, according to Vertical Response, 71% of small businesses never use Pinterest? And did you know that since May 2012, Pinterest traffic has more than doubled in size? Ignoring Pinterest is no longer an option. But neither is ignoring Facebook, Twitter, LinkedIn, or your blog. How can you add Pinterest to the [...]
The Ethics of SaaS
There are plenty of obstacles for people in the SaaS business to contend with. You have to worry about a customer’s privacy, security and ethics concerns, along with the fact that they might not trust you initially—and that you need to earn their trust. A potential customer needs to know that you’re not going to [...]
5 Google Products That Failed and What Startups Can Learn From It
It’s hard to imagine that a company with lots of resources can fail. With an estimated 172 million uniques every month to their homepage, Google can (and often do) promote their products. To put it into perspective, advertisers paid an estimated $3.5 million for a 30 second spot in Super Bowl XLVI, which got 111.3 [...]
How to Use Contests and Giveaways to Get User-Generated Content
Given the continual rise of social media and Google’s ever-changing algorithm, quality content should play a central role in the activities of virtually any company looking to leverage the web as an effective marketing and communications channel. However, it’s no secret that creating good content is time consuming and often expensive if you’re outsourcing its [...]
What You Can Learn About Mobile Marketing from Today’s Top Retailers
Venturing out into the bold world of mobile apps and marketing is a lot like the early days of the internet. Whoever gets there first gets to stake their claim to the largest share of visitors and orders – and those who lag behind often get passed over for their more tech-savvy counterparts. The fact [...]
The 5 “Must Have” Metrics for Your SaaS Business
There’s an acronym out there: KPI. It stands for Key Performance Indicators. It’s a fancy way of saying “the most important metrics for tracking your business.” But if you research KPIs and try to figure out which metrics are the most important ones for your business, you will find HUNDREDS of these things. I regularly [...]
How to Steer Your Company Away From its Own Fiscal Cliff
You’ve hired a ton of talent. You have a great product. You have the best marketers in the business. And as the business owner / CEO, you have a persistent vision of excellence, and you know it’s all there right in front of you. But something just isn’t clicking… Communication is poor. Marketing’s message seems [...]
Analyze This: 3 Techniques Every SaaS Product Marketer Should Know
When thinking about optimizing conversions for a SaaS or subscription service, do you focus only on sign ups? What about after the sign ups? Do people make it through any setup you have? Do your users come back? What about revenue? What about churn? Let’s slow down. Working with marketing data means there’s a rabbit [...]
3 Great Content Sites and What You Can Learn From Them
As content marketing becomes more popular, marketers may be looking for inspiration or fresh ideas. They may be thinking to themselves: “How can I make this blog better?” “What gets people to share posts?” “What do other blogs do well that I can learn?” That’s why I’m writing this post. I’ve compiled a list of [...]
Driving Sales with SEO: Optimizing for Bottom-of-Funnel Keywords
There’s a fundamental shift going on in how people research and buy goods and services – and SEOs haven’t kept up. Too often SEOs focus solely on driving traffic, instead of influencing the buying process and driving revenue. Now customers don’t just use search engines to find websites to buy things – they use search [...]
The KISSmetrics Guide to Blogging
In today’s post, I’m going to go over 30 blogging tips derived from more than three years of blogging here at KISSmetrics. Some of these tips are tribal knowledge we’ve chalked up in that time, whereas others are more SEO focused. And just to reiterate why blogging for your business is SO important: It’s a [...]
5 Ways Quentin Tarantino Can Help You Increase Reader Engagement
I’ll try to keep this clean—although Tarantino wouldn’t. This is, after all, a corporate blog, and there might be children reading. Although Tarantino has only directed 17 titles (one of them — Love Birds in Bondage — unfinished, and another — Kill Bill: Vol. 3 — not yet released, there isn’t a movie buff in [...]