Blog Profile / KISSmetrics


URL :http://blog.kissmetrics.com
Filed Under:Business & Finance / Marketing
Posts on Regator:1660
Posts / Week:4.6
Archived Since:November 17, 2010

Blog Post Archive

How to Leverage Your Creativity to Convert Leads

Creativity (cre·a·tiv·i·ty) kr???tiv?d? noun the use of the imagination or original ideas, especially in the production of an artistic work. Creativity may not immediately seem incredibly relevant to CRO. After all, CRO is often thought of as a study in best practices and procedural experimentation. Today, I’d like to challenge you to look a little […]

3 Copywriting Mistakes That Could Be Hurting Your Free Trial Engagement (And How to Fix Them Right Now)

Find a box with a CD-ROM in it, buy it, then learn how to use it. That’s how I bought software as a kid. So when I first started working, I assumed that if I wanted to start using work-related software, I would have to pay for it the same way: upfront — site unseen! […]

The Four Statistical Concepts Every Online Marketer Should Know

Analytics is a big part of online marketing and therefore, it’s essential to have a good understanding of how to interpret numbers. In this post, I’m going to present four statistical concepts I believe will be valuable to anyone working in online marketing. Statistics: A Sexy Skill To some people, statistics may sound like a […]

4 Powerful Google Shopping Hacks to Supercharge Your Campaigns

Historically, retail search marketing was synonymous with Google text ads. But fast forward to today, and Google Shopping ads have replaced text ads as retailers’ preferred method of advertising on Google. In fact, 2016 was the tipping point: Retailers spent 53% of their AdWords budgets on Shopping ads — for those keeping score, that’s more […]

The Right Approach To Building A Solid Growth Strategy

Ask any successful entrepreneur why their startup succeeded and they’ll almost always point you to a growth strategy they followed. They’ll tell you how much they believed the strategy will work because it was solid and had a really high likelihood of paying off. For example, Johnathan Dane (founder at KlientBoost, a company that grew […]

How 7 Companies are Using Push Notifications to Boost Engagement

Last year, mobile internet usage overtook desktop for the first time. If you’re not tailoring your marketing strategy specifically for mobile users in 2017, you’re losing out. Mobile internet access has soared in recent years and it’s quickly become entrenched in our culture. 50% of smartphone users grab their smartphone as soon as they wake […]

Multi-Channel Mastery: 5 Easy Ways to Squeeze More Profits from Your Facebook Ads

The majority of customers use multiple devices on their journey to purchase. And they’re gonna take nearly a dozen ‘touches’, too. Case in point: people who receive choreographed emails + ads are “22% more likely to purchase” than those that only receive one or the other. That means the likelihood of one campaign, on one […]

How Uber Uses Data to Improve Their Service and Create the New Wave of Mobility

When it comes to moving people and making deliveries, few companies are more widespread and more widely-recognized than Uber. But how do they do it? And what can we learn from them? As it turns out, there’s a great deal of data being collected, produced and visualized behind the scenes — all working to create […]

Getting Started with Analytics Attribution

As much as we’d like to think that a conversion is a nice, neat and organized path from one point to another, the conversion process is often more like a twisting road map of tangents, intersections and loops that involve a whole host of customer touch-points. Analytics attribution can help you not only make sense […]

How to Align Email Marketing to The Buyer’s Journey (With Examples)

Online search has changed everything. Years ago, acquiring a customer online was easy: reassure the potential buyer your product is the best on the market and push for the sale. Not anymore. Today, consumers can research a product online, compare brands on cost, reputation and more, and decide which provider is best for their needs. […]

Unboxing SaaS Data to Increase Customer Renewals

SaaS teams are living a lie. They believe the same value that acquired a customer will lead to a renewal. While focusing on customer retention is commendable, teams must reexamine their data to exceed customer expectations and achieve business growth. “With the right insights, you can target your efforts in a meaningful way that will […]

9 Activation Secrets You Need to Be Using

Your problem isn’t what you think it is. More traffic can definitely paper over some cracks. Likewise, more downloads, installs, or sign-ups always help. But that’s not it. That’s not the thing holding you back. Because if 70% of free trials are useless (as reported by one study we’ll get to in a second)… more […]

Get Control Over Your Entire Growth Cycle with Kissmetrics’ Populations

As a people-based analytics platform, Kissmetrics tracks users through every step of the growth cycle – from first visit to signup to every step thereafter. Today, we’re taking the next step in analytics by releasing Populations, a new feature that makes it easier for growth marketers and product teams to track and understand key groups […]

Poor Sitewide Conversion Rates? Focus on Page-Specific Conversion Funnels

An important metric in any marketer’s dashboard is sitewide conversion rate. Of course, that broad metric alone can be misleading. Though most marketers typically segment their data by traffic source (e.g. organic search, Facebook ads, affiliate traffic, etc.), another way to analyze the data is by tracking page-specific conversion funnels. Show More Summary

Use These 4 Jobs To Be Done Questions to Uncover Your Customers’ Key Activation Events

Picture this: it’s your first time in a new city. You flew in last night for a conference, and this morning, you need to grab coffee on the way to the convention center. You find a nearby cafe on Yelp with great ratings, so you make the walk over from your hotel. But when you […]

How In-App Messaging Converts Trial Users Into Paying Customers

Communication. It’s the only way to demonstrate your product’s value to potential customers. Your goal is to convey information about new features, successful case studies, and industry trends. Converting B2B free trial users into paying customers involves lots of communication about why your product trumps competitors. In-app messaging is a powerful tool to send on-time, […]

How ‘Flipping the Funnel’ Helped Calendly Hit Double Digit User Growth for 24 Months Straight

Technical challenges aren’t the problem. They might be a problem. A hurdle for sure. But it’s rarely THE biggest problem responsible for traction or flaming out. Likewise, churn is an issue. It can send you in a negative tailspin. But again, top line growth masks all. Papers over enough cracks until you can get your […]

Why Offering a Free Trial Might Be Dangerous For Your SaaS Product (And How to Figure It Out)

For some reason, people tend to be equating SaaS companies with free trials. I find this pretty bad indeed. Here’s why: It’s true that many software companies see outstanding results with the free trial business model, but it doesn’t imply that everyone should use it. That’s just silly. Every single business is different, and the […]

12 Genius Ways to Apply Emotional Marketing to Facebook Ads

Facebook advertising is a big auction. There are both winners and losers. Now, you wouldn’t want to be on the losing side, would you? So, what can you do to create Facebook campaigns that finish the race as champions, having collected many new customers in the process? A smart move would be creating ads that […]

What a Home Shopping Network Can Teach You About Conversions

Uber might be King of Growth Hacking. The one everyone fawns over. The media adores. Growth Hackers join. But these kind of companies are the exceptions. Their ascent so quick and scale so massive that the vast majority of us can’t play by the same rules. Instead, we need to look around. At the regular […]

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