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Blog Profile / KISSmetrics

Filed Under:Business & Finance / Marketing
Posts on Regator:960
Posts / Week:4.5
Archived Since:November 17, 2010

Blog Post Archive

Everything You Need to Know About the Psychology of the Call to Action

Every web marketer knows about the call to action. But how many web marketers really understand the call to action? The answer, I’m afraid, is not very many. The call to action has a fascinating psychology behind it that includes width, color, border size, copy, and cool CSS effects. Yet, at the same time, this […]

3 Techniques That Will Double Your Social Media Content with Half the Effort

Too often, doing social media can become a pain. This is especially true for startup environments, run by busy people with more “important” things to do than post on Twitter and check on Facebook engagement levels. But we all know, deep down inside, that social media is important. And we know that we have to […]

7 Essential Intelligence Events for Your Google Analytics Account

You’re a busy marketer; it’s likely that you’re keeping tabs on more than one Google Analytics account, and that’s just a small part of your job. Manually tracking important fluctuations in your data, like a big boost in traffic or a huge drop in conversions, would mean your eyes are glued to your account 24/7. […]

How to Improve Your Customers’ Checkout Experience Today

Over the years, marketers have been changing their tactics in response to the consumer. Nowadays, consumers are a lot savvier and are being conditioned by brands like Amazon to have certain expectations, especially in their checkout experience. In this webinar, Kath Pay, the Marketing Director at cloud.IQ, shares tips for what marketers can do to […]

Three Risky Ecommerce Techniques That Could Actually Increase Your Conversions

In order to improve your ecommerce conversions, you might need to take some risks. Here are three techniques that might seem foolish, but which could actually produce a massive improvement in your conversion rates. 1. Use a popup. What’s the first word that comes to a user’s mind when they see a popup? Hint: It […]

How to Use Text Messages to Retain Users

What if I told you there was one message you could send right now that your users were almost guaranteed to read? What if I also told you this message could help you retain users? You’d say spill it already. Fine. The good news is, it isn’t anything mystical, expensive, or elaborate. All it is, […]

How to Use KISSmetrics to Improve an E-commerce Checkout Funnel

One of the great things about KISSmetrics is that it helps you continually optimize your business. From revenue reports that tell you which ad campaigns bring the most customers to cohort reports that track critical metrics like login retention over time to many other insight-driven reports, KISSmetrics delivers pretty awesome tools for any marketer or […]

5 Quick Pointers for Email List Segments You Can Use Right Now

You’re short on time, but not on projects, right? Email segmentation can seem like just another task on a long list of low-priority items. Maybe you’re segmenting your email list, and maybe you have no idea what that means. Perhaps you’re under the impression that segmenting your email list takes too much time and isn’t […]

5 Myths About App Store Optimization

Hang on to your brain. I’m going to throw some numbers at you. Apps are a big business. Really big. App sales are a $25 billion industry, as reported by WSJ. This doesn’t account for the broader revenue generated by other industries that are part of the app economy. VisionMobile estimates that the global app […]

Four Words of Ecommerce Wisdom That Will Waste Your Time

A lot of ecommerce advice is useless. I’ve experienced an uphill battle trying to persuade ecommerce retailers to forsake these cherished bits of “wisdom.” You can take these bits of advice, and toss them to the winds. I predict that once you do, your conversion rates will increase. 1. Provide coupon codes. Actually, don’t provide […]

How to Get Users to Share Social Data with You

Another day, another user data controversy. Facebook’s recent roll out of its new messenger app provoked a flurry of headlines ranging from Is Facebook’s Messenger App Evil? to the more measured Don’t Freak Out About the Facebook Messenger App. Understanding what Facebook did wrong will help you collect social data and reap the benefits of […]

The Foundation of Understanding How KISSmetrics Works: People, Events and Properties

The best way to get started with KISSmetrics is to understand people, events, and properties. People are the actual people (not pageviews) who visit your site, events are any important actions they take, and properties are any additional information about those people. In this post, we’ll break down these three types of data. We’ll start […]

7 Experts Tell You How To Create Winning Marketing Surveys

All great marketing starts with a deep understanding of your customer. If you don’t have that, it’s nearly impossible to create campaigns that will resonate with your target market. This might seem obvious, but it’s easy to get lost in the daily grind of content creation, analytics and strategy planning and overlook the importance of […]

Your Guide to Unleashing Killer Content Marketing on LinkedIn

Content marketing got a major boost with LinkedIn’s publishing platform. Over the past few weeks, LinkedIn has gradually rolled out a way for users to publish their own content. In this era of content-driven marketing, LinkedIn’s publishing platform has enormous potential. Not every user can use the publishing platform, but LinkedIn promises universal rollout within […]

Surprising Mobile Ecommerce Statistics that Will Change the Way You Do Business

Hang on to your socks. If you care about ecommerce, you’re about to get a rude statistical awakening. Mobile shopping is huge. And if you’re not doing something about it right now, you’re going to miss the bus. Today, the name of the game is mobile. Not just mobile optimization or mobile search, but the […]

The Top 10 Ways To Re-Engage Dead Email Subscribers

Seth Godin believes that “marketing is a contest for people’s attention.” Unfortunately, it is a contest that most email marketers are not winning. While many email marketers set up permission-based email lists, an average of 60% of the lists are “dead” email subscribers. This is not acceptable, and it’s something that must be fixed. Below […]

Advanced Twitter Marketing Techniques That Will Help Your Twitter Account Take Off

We’ve all read those same old Twitter marketing techniques: use hashtags, speak with your followers, listen more than you talk, and a host of others that are all too obvious after using the service for more than a few days. I’m going to skip past those and give you advanced Twitter marketing techniques that will […]

How to Overcome the Content Distribution Hurdle: Lessons from Someone Who Had No Idea What They Were Doing

We all know that the golden rule to content marketing is “provide value.” Many people don’t realize this is just the first part of a two-part rule. The second part is “deliver your content to the people who will find it valuable.” With the ridiculous amount of information and resources available on the web today, […]

How to Appropriately Promote Yourself on YouTube

Most people don’t think about YouTube the same way they do Twitter, Facebook, or Google+. It’s less a “social media” site and more a get-your-cat-video-fix site. But that’s missing the point of YouTube. I think that YouTube is an untapped opportunity for personal promotion. Brands and products have become pretty good at using YouTube to […]

Beets, an Awesome Lunch Box and Social Recommendations from Friends

Photo by Stacy, Flickr Creative Commons “Eat your beets.” That’d be mom talking to her son Zack. Zack doesn’t like what he sees. These round globs are red. Dark red. They appear to be bleeding. His mother says, “You’ll love them. Trust me.” Zack, of course, loves his mom. Trust is another story. Mom says, […]

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