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Blog Profile / KISSmetrics

Filed Under:Business & Finance / Marketing
Posts on Regator:870
Posts / Week:4.3
Archived Since:November 17, 2010

Blog Post Archive

Using the Magic of Qualitative Data to Increase SaaS Conversions

The term Big Data is a buzzword in the business world today. One study found that 77% of business decision makers consider Big Data a priority. You’ve probably heard of it. In fact, you probably use various forms of Big Data for your SaaS, including conversion analytics. But when we talk about Big Data and […]

A Step-by-Step Guide to Bouncing Back after Your Online Reputation Has Tanked

All businesses face the same issues when it comes to managing their online reputations. It’s no longer a novelty concept that all mentions should be captured and monitored in order to ensure a positive brand image. What would you do if you were bombarded with harsh criticism and dissatisfied customers? Burying your head in the […]

How to Woo Your Web Visitors with Your Brand Voice

Sigh Do you ever wonder why so many corporate sites are so awful? And so mind-numbingly drab? Some websites sound like no human being was involved in writing the content. A robot just spewed out some gobbledygook. Who needs a market-leading IT solutions provider? Who’d like to download an app that was designed for a […]

Infographic: Personalization Drives eCommerce Revenue

In retail, there is a sales tactic known as suggestive selling. In essence, suggestive selling is basically an attempt by a sales person to sell the customer an accessory for a product that they are already buying. So if you walk into Best Buy to purchase a phone, the sales person may suggest a car […]

Why Your Marketing Needs to Include Your Company’s Story

Would you like to know how you can instantly connect and build trust with your audience, no matter what business you’re in? It has nothing to do with A/B testing a headline. It has nothing to do with setting up a marketing funnel. And, it absolutely has nothing to do with finding the best keywords […]

How Did LeadPages go From 0 to 15,000 Customers in 12 Months?

Launched in January 2013, LeadPages has gained over 16,000 paying customers. Hitting a $3.5 million run rate the first nine months after launching, they are growing at about 20% month-over-month (compound growth). The tips and tactics Tim Paige, Conversion Educator at LeadPages, shares in this webinar are based on billions of data points and thousands […]

Beyond SEO: Googlebot Optimization

You know all about search engine optimization — the importance of a well-structured site, relevant keywords, appropriate tagging, technical standards, and lots and lots of content. But chances are you don’t think a lot about Googlebot optimization. Googlebot optimization isn’t the same thing as search engine optimization, because it goes a level deeper. Search engine […]

How to Rule LinkedIn Groups

Have you got into LinkedIn Groups? If you’ve been doing social media for a while now and have got past the naïve “I’ll use social to sell stuff” stage, you likely have discovered the value of exchanging ideas and building relationships. Though you could make a case a number of networks offer you these opportunities, […]

Headline Psychology: 8 Tricks to Attract User Attention

Why do other people’s posts get clicks in the hundreds while your excellent innovative studies stay persistently underrated? You may be missing one of the most powerful user attractions of all – an engaging headline. In this article, you’ll find 8 elements that will make your headlines winners, and you’ll learn exactly why they are […]

The Next Generation of eCommerce

In business, the products that have the best user experience usually end up winning. The products that are so intuitive that you don’t need to open up a manual to learn how to operate it. The ones that create the least amount of headaches and the greatest amount of joy end up getting the consumers […]

PR and Content Marketing: The Inevitable Marriage

Contrary to popular belief, the pre-internet world was not the Dark Ages of advertising. Traditional methods succeeded (and they still do). Working with a PR professional gave you the opportunities you needed to connect with journalists and editors. But, it’s like they say: the more things change, the more they stay the same. Blogging and […]

How to Attract Your Target Reader With These Language Tips and Tricks

I know that you know it’s really important to have an attention-grabbing headline. It attracts traffic and readers. However, traffic just for traffic’s sake won’t deliver your target audience. And in the few seconds it takes a reader to scan your blog post or web page, they’ll decide whether to stick around and read it […]

7 Ways To Serve Your Customers On Social Media After The Sale

Customer service is a crucial part of business. How you treat your customers determines everything about the business from repeat customers to branding to recommendations and new sales. Even more so, companies need to treat their customers’ right in today’s interconnected world. That is why you need to look at the top seven ways to […]

6 Ways to Make Customers Fall in Love With Your Brand

Building a brand is one of the great challenges that goes alongside building a company. In some cases it’s totally neglected or put on the back burner. And it’s understandable. Between attending meetings, dealing with people, and running the company, it’s the last thing managers want to focus on. Who really has the time to […]

How to Improve Your Subscription Based Business by Predicting Churn

Churn prediction is one of the most popular Big Data use cases in business. It consists of detecting customers who are likely to cancel a subscription to a service. Although originally a telco giant thing, this concerns businesses of all sizes, including startups. Now, thanks to prediction services and APIs, predictive analytics are no longer […]

How to Sound More Human Over Live Chat

Communicating with customers over live chat requires a special kind of talent. It’s a mistake to assume that a good phone support agent will be able to replicate their success over live chat. Providing support on the phone requires a patient and relaxed bearing. In contrast, live chat agents must be multi-taskers who can handle […]

Seven Free SEO Tools You Should Be Using

Today’s post is by Neil Patel – Owner of and Chief Evangelist at KISSmetrics. Free is awesome. Especially when that “free” whatever is giving you extra traffic, money, rank, reputation, riches, etc. Thankfully, there are a ton of free tools in the SEO world. The downside is that some of these free tools are […]

Infographic: Anatomy of the Perfect Mobile Email

As a company, you want to create memorable experiences across every customer touchpoint. The emails you send are a key touchpoint. Too many emails and the customer will get annoyed with your company and file you as spam. Poorly designed emails won’t reflect well on your company and the products you offer. And with more […]

35 Growth Hacking Tools for Marketers Who Don’t Code

Growth hacking is one of the most talked-about terms in the startup and marketing worlds. Some see it as a revolutionary way of shaping and accelerating startup growth, while others consider it a fancy word for marketing. I used to fall into the latter camp, but Neil Patel’s guide to growth hacking helped me see […]

How to Start Using International SEO: The Fundamentals for Reaching a Global Search Audience

Would you like to reach out to an international audience and expand your business’s Web presence? If so, an international SEO process might offer a scalable and cost-effective way to grow and reach your desired foreign target market. But, what are the additional elements you need to take into consideration for a successful international SEO […]

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