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Blog Profile / KISSmetrics


URL :http://blog.kissmetrics.com
Filed Under:Business & Finance / Marketing
Posts on Regator:892
Posts / Week:4.3
Archived Since:November 17, 2010

Blog Post Archive

Post Sale, Now What? How to Increase Your Repeat Customers

In the marketing world, we put the bulk of attention on getting new customers. Of course, that is important to keeping your business running. However, keeping your customers coming back deserves as much, if not more, attention, especially in a SaaS model where repeat customers are the base of your business. So, what can you […]

Infographic: Brewing Up the Best Content

There are many paths you can take when forming your content creation process. Some companies put their focus on creating as much content as quickly as possible, while others take their time and prefer quality over quantity. Today’s infographic comes from ExactTarget and it shows us how the process of creating content can be analogous […]

How To Set Marketing Goals You Can Actually Achieve: Advice From The Experts

One of the things I struggled with the most when I was a Marketing Manager at a SaaS company was learning how to set goals for our department. It sounds like a simple-enough task, but over time I came to see goal-setting as something of an art; it requires practice, constant refinement, focus and a […]

How to Create a Site Structure That Will Enhance SEO

The better your site structure, the better your chance of higher ranking in the search engines. Every website has some “structure.” It might be a rigorous and streamlined structure, or it may be a disorganized jumble of pages. If you are intentional and careful with your site structure, you will create a site that achieves […]

Neil Patel’s Eight Pet Peeves About Most Blogs

Today, just about everyone is doing content marketing. But not everyone is doing it right. Get this. More than 90% of marketers are using content marketing. These marketers spend a whopping 33% of their marketing budget on content marketing. Never before in the history of the planet have so many businesses been doing content marketing. […]

How to Accelerate Your Video Marketing Success

There’s no doubt that videos engage viewers at a much deeper level than plain text, but how can you be sure that you’re optimizing ROI for your site’s videos? In this webinar, Ezra Fishman (Director of Marketing at Wistia) and Kristen Craft (Director of Partnerships at Wistia) provide tips and strategies for using video effectively […]

How to Create a Pay-Per-Click Campaign Around Customer Intent and The Buying Cycle

Your PPC campaign is shredding your budget like a carrot in a blender. You diligently followed best practices, believing they would lead to a high return on investment, but that’s not what is happening. There are almost no conversions, your cost per acquisition is unsustainable, and you are learning nothing about your customers. You had […]

Social Proof: Your Key to More Magnetic Marketing

The happiest place on earth is a zoo. Actually, it’s a theme park. Disneyland, right? It has mice and ducks and all kinds of animals running around, but they’re uncaged. I call it a zoo because it’s crowded. The crowds don’t keep you away though, do they? In fact, they have the opposite effect. Same […]

11 Steps to Building Your Content Marketing Machine

In organizations, processes are setup to produce consistent, repeated, and predictable results with minimal friction. These processes are refined overtime (if needed) in order to make the organization as a whole better and more efficient. It should be no different in the marketing department. How you set up these processes determines how effective your processes […]

9 Awesome Examples of Copywriting Headlines (That You Can Steal!)

They say that writing the headline is the hardest part of publishing. Some people have even devised specific strategies to make it easier – ranging from fill-in-the-blank templates to waiting until the last minute to whip up something good and creative. Whatever method you choose, these nine examples will make you re-think the way you […]

Six Things You Should Learn from the PostJoint Penalty

Every now and then a little bomb explodes in the search community. Blogs erupt with geysers of information. Authoritative sites spawn dozens of articles, examining the issue from every angle. Webinars offer “answers” to the new issue. And you and I are left to figure out what the heck just happened, and what we need […]

Five Shocking Facts That Will Change Your Entire Approach to Social Media

Social media is fraught with legend, hysteria, and mass confusion. Because of its intensely personal nature, we tend to approach social media with a lot of strong feelings about its effectiveness, lack thereof, best practices, and how things should be done. Since most of us use Facebook, we think we know how effective it will […]

Using Affiliate Marketing to Grow Your Business

As an entrepreneur or a marketer, the risk for you to use affiliate marketing is extremely low and the reward is high. You only need to pay affiliates when a customer converts, not when they drive people to your website. In the webinar, KISSmetrics Founder Neil Patel and Dan McGaw discuss how to increase your […]

39 Resources for Understanding the Science & Psychology Behind Great Marketing

We all know that a deep understanding of psychology will make us better marketers, but determining exactly where to start if we want to learn more about the psychology of marketing can feel daunting. After all, psychology is an enormous field, with many sub areas to drill down into and countless case studies, books, online […]

The Future of Conversion Optimization – What’s New and What’s Next

Trend forecasting posts are usually reserved for the New Year, but so many changes have happened already through 2014, that we’d be remiss if we didn’t tackle a few of them now. With conversion optimization, the user still remains the key pivotal player, but the way they interact with the web and how they buy […]

5 Tips You Need to Know to Improve Your Twitter Strategy

If you haven’t already heard, Twitter is becoming the new 1-800 number. Across the world, customers are using Twitter to publicly voice their pleasure or frustrations with a brand. It provides a make or break opportunity for brands. Responding to tweets, whether good or bad, will almost never do any harm (assuming the company tweets […]

Five Data Driven Alarm Signals for SEO and How to Respond

There are some things about your website you simply can’t ignore — manual penalties, negative SEO, stuff like that. There are other problems that can come up, too. They aren’t quite as obvious, but they are just as damaging. In this article, I share with you four of these data-driven alarm signals. I want to […]

KISSmetrics Blog Reader iOS App Redesign

Our KISSmetrics Blog Reader iOS app has received a complete redesign in today’s update. In the app, you’ll see a lot of new features including a slick iOS7 UI, interaction design, a new icon, and a favoriting feature. One of the biggest changes on this design is the new icon. Our previous app icon showed […]

Twelve Things You Should Do on Your Personal Google+ Account Right Now

Like it or not, Google+ is becoming more important in the digital marketing landscape. Google+ is not just a Facebook redux. Instead, it comprises a huge part of the social milieu of your online existence. Google+ has subtly creeped into your emailing, browsing, article writing, creating Google+ business pages, and a variety of other activities […]

8 Online Advertising Tips for Tackling Discrepancies Between Clicks and Visits

Anyone running a marketing campaign probably will come across discrepancies between the number of clicks received via ads and the number of visits reported for the exact same ads. There are a number of reasons for such discrepancies, and this post offers some tips for dealing with them. Spoiler alert: Not all discrepancies can (or […]

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