Blog Profile / KISSmetrics

Filed Under:Business & Finance / Marketing
Posts on Regator:1133
Posts / Week:4.6
Archived Since:November 17, 2010

Blog Post Archive

How to Know if an A/B Test Impacts The Bottom Line

Before you launch your next A/B test, there’s an important thing you need to know. Variants that appear to be winners may not actually be winners when it comes to making you more money. In fact, sometimes they may be losers that make you less money. And, if you aren’t using the right tool, you […]

What Can Adults Learn From Kid Ecommerce Entrepreneurs?

When we were kids, Monopoly® money was the closest we ever felt to being rich. There was something about that stack of fake money that could build empires, and tear them down. Ohh, how good it felt to have that kind of buying power – if only for a moment in a board game. Fast […]

How to Turn Webinars into Networking Events and Become an Authority in Your Niche

When we think of webinars, we picture hour-long presentations with mediocre audio and outdated PowerPoint templates. Their promise of teaching us something new keeps us tuned in longer than we’d like, and then we move on, forgetting it ever happened. But today, more than ever, we have the tools to re-imagine the webinar experience and […]

Creating the Mindset For Growth

James Currier is one of those guys who flies under the radar, but accomplishes a lot. He began as a venture capitalist in the 1990’s, and later started a few of his own companies, all of which scaled to a significant amount of users. In 1999, Currier founded a company called Tickle, which grew to […]

How to Get in the Mind of B2B SaaS Customers

SaaS marketing is unlike any other type of marketing. Since this is true, we need to carry out this marketing according to the customer type we’re dealing with — SaaS customers. Who are they? What are they like? What do they buy? How do they think? That’s the metaquestion that I’d like to answer in […]

What We’ve Learned From Presenting Over 100 Webinars

We’ve done it! 100 webinars! That’s quite a milestone for us. It’s been an amazing experience, and we’ve learned a lot along the way. And so have our attendees! In today’s post, we’re going to share five of our most memorable webinars and the value we derived from each one. There are some extremely important […]

Decoding the Top 4 Digital Visitors and Turning Them into Shoppers (Infographic)

Brick-and-mortar stores have one big advantage. When a visitor walks in, salespeople know if the person wants to buy or not. Salespeople are adept at judging such intentions. So, based on their judgment, they approach the visitor with an appropriate pitch to close a sale. Having an ecommerce, or virtual store, is a total game […]

10 Common Pitfalls of Product Launches and How to Avoid Them

You probably think about product launches the same way I do. They’re insanely exciting. Terrifying, yes, but exciting. Part of the reason for the terror is this: We’ve heard of the product launch horror stories. We don’t want it to happen to us. There are risks in running a business, and during product launch those […]

How to Leverage Your Product to Discover New Growth Channels

If you’ve done any research on how to grow a tech business, you’ve probably come across a guy named Ryan Fujiu. He has led growth at both and Lyft. Recently, he gave a talk at the 500DISTRO conference, where he discussed how to use product to grow through existing channels and find new ones. […]

Why The Customers Who Don’t Convert Are Immensely Important

I love Warby Parker, but I’ll never buy a pair because I have 20/20 vision. My boss reads the Buffer blog daily, but she’s never used the tool a day in her life. We’re brand fans, part of an enormous audience of advocates you may be missing out on. While brand fans like us may […]

How You Can Build an Email Marketing List as Quickly as Possible

According to a 2014 survey of 1,000 web-based businesses, email marketing has the highest ROI of any marketing channel. Surveyed companies attributed an average of 23% of total sales to this single channel, and these results are hardly isolated. Anywhere you look nowadays, you’ll see that email marketing is more profitable than ever. The question […]

How to Market to Customers When The Free Trial is Over

The free trial is a common SaaS marketing strategy. According to Totango, 44% of SaaS companies offer a free trial. But the strategy is only as good as how far it gets you — to the end of the free trial. What happens after the free trial? You can’t rely on the free trial alone […]

The Art of eCommerce Upselling

Let me ask you two questions: is ecommerce a new and better way of doing business? And, is ecommerce better than offline shopping? For many “experts” (such as investors and journalists), it is. However, I disagree. Ecommerce is exactly the same as doing business in the offline world, except it is in the online world […]

Using Storytelling to Engage and Persuade (Infographic)

We all seek out stories every day. We watch TV shows and movies, and we read books and newspapers to get stories. Even songs and advertisements tell stories. There’s no escaping it. Stories are part of our lives. And, as marketers, we use stories to help make our ideas stick. We create stories to help […]

There’s More to Life than Analytics – Why Ignorance of Conceptual Models is Costing You Money

I’m a copywriter on a quest for the most conversions. I sit surrounded by data that my agency uses to raise landing pages high on the search results page. Titanic resources ensure these pages are well optimized with tight-coding, clean links and sheaves of search insight that explain what’s been done and what’s on deck. […]

Customer Acquisition Cost: The One Metric That Can Determine Your Company’s Fate

Customer acquisition cost (CAC) is a metric that has been growing in use, along with the emergence of Internet companies and web-based advertising campaigns that can be tracked. Traditionally, a company had to engage in shotgun style advertising and find methods to track consumers through the decision-making process. Today, many web-based companies can engage in […]

Don’t Do A Redesign! Learn Why Evolution Beats Revolution

For those about to engage in an epic design overhaul to take your product to the next level, I’ve got bad news for you. It’s probably not going to work. The revolutionary, or “out with the old and in with the new,” approach to redesign has been the norm for many years. Websites, in particular, […]

How Great Startups Build Brands With The Right Words

Your marketing message is often the very first communication between you and a potential customer, which is why it’s so important to nail your first impression. It only takes 50 milliseconds for users to make a judgment about you and your product. It’s your chance to define who you are and what you do. For […]

7 Tips to Help SaaS Companies Get More Customers and Greater Market Share

The tips in this video could save your SaaS company from financial destruction. Watch the video below to get enlightened! Want To Learn More? Steli Efti of wrote an in-depth article on this subject a while back. Click here to read the article. What’d You Think? Did those tips resonate with you? Do you […]

Should You Delete Your Business Facebook Page?

A business Facebook page is considered one of the must-haves of online marketing. Why in the world would someone not have a Facebook page? Facebook is the world’s largest online network. There are more than 1.35 billion users. Everyday, these users share 4.75 billion pieces of content. Clearly, Facebook is a happening place. But recently […]

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