Blog Profile / KISSmetrics

Filed Under:Business & Finance / Marketing
Posts on Regator:1501
Posts / Week:4.7
Archived Since:November 17, 2010

Blog Post Archive

How Machine Learning will Force Marketing to Evolve (Whether We Like it or Not)

Promotion was easy in the 1960s. Advertise on one of THREE networks. The one local newspaper. Maybe one of the few radio shows. Things have changed a bit since then. We’re talking thousands of channels. Multiple devices. A never-ending Long Tail. Not to mention, technological disruption that (a) erodes, (b) replaces, or (c) reverses most […]

How to Reinvent the Customer Experience to Increase Customer Lifetime Value

Customer retention matters. Research continues to reveal that it’s better to retain a customer rather than acquire a new one. Nonetheless, the 2015 Retention Marketing Survey reported that “60% of retailers report a retention rate of less than 20%.” There’s an opportunity to improve your retention strategy. Start by reinventing the customer experience. How can […]

What’s Old Is New Again: Outbound Marketing 2.0

It’s hard for digital marketers to ignore headlines claiming, for example, “How Kraft Gets Four Times Better ROI From Content Than Ads.” That’s certainly an impressive figure—four times better ROI!—but those who take it at face value risk missing the bigger picture. More critical readers of that headline might ask: What mix of inbound and […]

How the 80/20 Rule Affects Your Distribution Channels And Why It Matters to You

Have you ever seen one of your favorite products shut down? I have personally seen products that are beautiful and useful yet they have a hard time finding customers. What is happening here? Developers and non-marketers like to believe that the best products will always win and that if “you build it, they will come” […]

Why Facebook Bots Have Amazing Potential (And Why You Should Still Ignore Them)

Chatbots are the latest in a long line of tech trends to sweep through the marketing world. One use and it’s delightfully obvious why. Ranging from fun and whimsical to straight-up commercial, chatbots present interesting new potential for companies to reach and engage customers. Facebook messenger bots specifically present one of the brightest areas for […]

Why You Should Dump Your “Analytics Person” (And Do THIS Instead…)

Whether you’re a bootstrapped startup or a well-known company, you likely have one (or more) people on your team in charge of analytics.  These are the people who wrangle all that big data into meaningful insights that help propel the company forward.  They’re the ones who make sense of all the input arriving from all […]

Customer Data: The Solution to Lead Generation

More leads, please. In most companies, it’s an ongoing process to generate interested buyers to your product and services. We want qualified leads that move effortlessly throughout the sales cycle. But the problem lies in our preparation. Some of us just don’t have enough information about our prospects. The CSO Insight study reported that “42 […]

9 Ways For Marketers To Do Amazing Technical Things Without Knowing Code

As a marketer, you are always looking to do more with less. You may get the sense that technology can help you do better and you’re right. Follow along as I explain exactly how you can harness this force without writing a single line of code. 1. Do A/B Split Tests and Personalization

The Hidden Side Effects of Using Big Data to Better Understand Your Customers

When it comes to better understanding your customers, you likely leverage every possible resource from personas to mapping the customer experience journey.  For marketers, big data is a boon – it’s a gold mine of information that, to be sure, requires a bit of digging through the dirt to get to the real treasure. Big […]

Are You Handicapping Your Conversion Rate?

As humans, we tend to believe that if we like something, it must have value—how else do you explain our obsession with celebrities? I mean, I’ve never met Tom Brady, but he’s one of my favorite athletes…so he must be a good guy, right? Unfortunately, this sort of thinking doesn’t end with pro athletes or TV stars. As online marketers, […]

What the 1960s Can Teach You About Growth Hacking

Growth hacking is an evolution. Not a revolution. It takes a different skill set. A new way of thinking. However, at the end of the day, a lot of what you’re doing still looks and sounds like real marketing. Not today’s misappropriated use of the word, but the good stuff originally developed back in 1960s. […]

Two Birds, One Stone: How To Increase Conversions While Building Your Brand with UX

Every digital business wants to build a brand that attracts more customers, converts them, and turns people into brand advocates. Unfortunately, not all websites and apps persuade people to become customers, let alone brand advocates. That’s where the hot trends Conversion Rate Optimization (CRO) and User Experience (UX) Optimization come in. CRO is closely tied […]

How One SaaS Company Increased Demo Signups by 19.22% With a Product Wizard “Quiz”

Are you struggling to get more people to sign up for your product demos? If you are, you may want to take a cue from the grocery industry. Here’s why… Giving away a free sample can increase sales up to 2,000%, as it did for Marsh Supermarkets. In fact, 68% of their customers said it […]

5 Actionable Google Analytics Reports to Improve Your Marketing Today

This isn’t a 101-style post. It’s assuming you’ve got the basics down. You’ve got a simple analytics framework down. You’ve got Goals or Events set-up (properly). But you want action. You want to figure out how to move the needle in as short amount of time as possible. Counterintuitively, you shouldn’t waste time with A/B […]

Sell Like Amazon: 7 Examples of Triggered, Automated, and Personalized Marketing Campaigns You Can Set Up This Weekend

You’ve heard that marketing automation can help you nurture leads, increase your conversions, and grow your revenues… without spending more on advertising. According to Lenskold Group, 63% of companies that are outgrowing their competitors have adopted marketing automation. In the B2B world, DemandGen Report found that 67% of marketers see at least a 10% increase […]

4 Tools to Turn Your WordPress-Powered Website into a Growth Engine

Today, over one-third of all websites use WordPress for infrastructure and content management, making it the world’s most popular site building platform. Perhaps the biggest reason for this level of market penetration is WordPress’s versatility. It can become almost anything you want it to be, a type of blank canvas for the digital work of […]

Announcing Our New MailChimp Integration

As a people-based analytics platform, Kissmetrics ties all behavior back each person’s email address. And today we’re announcing a big benefit that marketers will have when they choose Kissmetrics. In our People Search, you’ll now be able to export a list of email addresses to MailChimp. And better yet, you won’t have to download or […]

Data-Driven CTAs for Each Stage of Your Sales Funnel

The topic of conversion optimization often revolves around the call to action, with recommendations for improving conversions pointing to variations in shape, size, color, placement on page, copy, etc. That said, one factor that’s often neglected – with sometimes dire consequences – is the relevance of the call to action to the stage of the […]

3 Steps to Put Customer Acquisition on Autopilot

Everyone’s short on resources. You got a tight budget. Limited staff. But what’s really in dire need, is more time. There’s only so many campaigns you can create, or issues to respond to, without working yet another weekend. Simply keeping up is half the battle. The good news is that some of the best marketing […]

How Much is Bad Data Costing Your Company?

In a world of big data, bad data is becoming more and more commonplace. Part of the issue is fueled by the technology we use to help manage and organize that data. In our rush to be more on-demand, personalized and data-science-powered, we’ve embraced cloud computing, mobility, social collaboration and enhanced analytics. Every scrap of […]

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