Blog Profile / KISSmetrics


URL :http://blog.kissmetrics.com
Filed Under:Business & Finance / Marketing
Posts on Regator:1029
Posts / Week:4.6
Archived Since:November 17, 2010

Blog Post Archive

7 Customer Support Hacks to Increase Sales, Build Better Customer Relationships, and Grow Your Business

How many times have you seen customer support “tips” that are vague and totally useless for your business? “Be human.” “Have a voice.” “Be thorough.” All perfectly reasonable advice, but what are you supposed to do with it? Instead of ambiguous catchphrases, let’s talk about real, actionable customer service tips that you can use to […]

7 Ecommerce Secrets That No One Does at This Time of Year

It’s the most wonderful time of the year, and you know what that means for ecommerce. It means insanity. The holiday season is the time of year when retailers earn more revenue than any other time of year. Sales spike. Traffic explodes. Revenue rises. Ecommerce retailers have a myopic focus on holiday sales, holiday sales, […]

Google Adwords Killed “Exact Match” – But Does it Matter?

Google actively updated and changed its search parameters throughout August and September. First, Authorship met its end and then “exact match” was retired and replaced with “close variant” for AdWords. The option to bypass exact match and close variant was available in PPC accounts. However, now, users can no longer opt out of close variant. […]

12 Ways to Improve Email Deliverability

I rave about email marketing all the time. But I need to shoot straight with you about email marketing lest you think it’s some holy grail of marketing. Your emails are useless unless they actually make it to the user’s inbox. Let me state that another way so you don’t miss it. If your emails […]

5 Smart Marketing Predictions for 2015 that All CMOs Should Know About

You probably have at least a rough outline of your marketing plan for 2015; maybe you even have it all laid out. Sometimes when you’re planning for the coming year it’s easy to focus on scaling what worked well during the past 12 months and forget to brainstorm ways to explore new channels and technologies […]

A Five-Step Guide to Competing with Amazon

Think you can’t compete with Amazon? Think again. Competing with Amazon is possible. I’m not saying you can topple the ecommerce giant from her throne, but you can certainly rank for keywords, sell awesome stuff, and not get absolutely destroyed by them. I want to tell you how to do that in five kinda-sorta-easy steps. […]

The Marketer’s Guide to Transactional Email

As a great appreciator of finely crafted email newsletters, it hurts that I have to caution so strongly against their use. But the (very few) marketers who actually are sending high-end newsletters know more than anyone that newsletters, as a general rule, don’t convert well. If successful marketers thought newsletters were just a cheap and […]

Balancing the Art & Science of Content Marketing (Infographic)

If you could split marketing into two philosophies, one would entail the art of marketing while the other would entail the science of marketing. The art of marketing is all the right-brained creativity that goes into a marketing program. These marketers are focused on emotions, visuals, and telling stories. OmmWriter, Balsamiq, and Storyteller are some […]

Want to Increase Your Average Order Value? Frustrate Your Customers

“You’re gonna get a tetanus infection.” “And, then, you’re gonna die.” Howard Leventhal invited students to participate in what they thought was an evaluation of public health brochures. He divided them into two groups and then showed each group a tetanus brochure. The students read the brochure and then filled out an evaluation report. Those […]

6 Ways to Keep Sales High After the Holiday Spike

Every year, something horrible happens to most ecommerce sites. After the spike in holiday sales — right around the first of January — everything comes spiraling downward. Worse, people start returning things. Returns create a huge logistical mess, especially if you’re responsible for footing all the shipping bills. That huge sales high plummets, leaving you […]

How Well Do You Know Entrepreneurs? Take the Quiz to Find Out!

If you study business and entrepreneurship, you undoubtedly admire those who have reached the top. People like Steve Jobs, Jeff Bezos, Marissa Mayer, Mark Zuckerberg, and many others reached the echelon of the business ranks and created products that millions of people use everyday. They’ve put in the time, work, and have gone through the […]

Take Your Content Marketing to New Heights (Infographic)

Content marketing requires a unique type of investment. With most outbound marketing, the investment is cost related. But with inbound marketing, while there are costs, the biggest investment is time. Content marketing is a process and typically requires a good amount of work until you see meaningful results. But don’t let that deter you. As […]

Can Split Testing Wreck Your Google Ranking?

Put down your pitchforks and torches… I’m not saying you should stop split testing. But I am saying that there are a few “red flags” that a split test can inadvertently throw up if you’re not managing or monitoring it correctly. It’s a fine line you have to walk if you do both conversion optimization […]

10 Common Reasons Why Content Marketing Isn’t Working for You

Everyone’s doing content marketing. 94% of small businesses, 93% of B2Bs, and 77% of B2Cs use content marketing. Basically, that’s everyone. Either way, that’s a pretty significant number of businesses who are having a go at it. There’s a problem, though. Just because everyone is doing content marketing does not mean that they are winning […]

17 Testing Tools for Mobile UX

Below, you will find 17 tools that will help you test various features of your app and obtain real-time feedback. The tools will help you discover where your users are struggling and, thus, how to improve your app. Let’s get started! 1. Userlytics Best feature – Recruiting couldn’t be any simpler. You can send an […]

20 Ways to Reward Repeat Visitors on Your Ecommerce Site

Many ecommerce businesses neglect the importance of rewarding their repeat visitors while they strive to drive revenue, increase social mentions, and build a loyal following. That is a mistake. Great ecommerce sites reward their recurrent visitors. They influence thousands and get the pick of their sales from loyal customers. Graham Charlton, Editor in Chief at […]

The Fundamentals of How Colors Influence Buying Decisions

Colors play an important conscious and unconscious role in purchasing decisions. If you bought a car, the color of it undoubtedly played into your conscious decision-making. The same goes for house buying and interior decorating. The colors inside your house need to complement each other well and create a certain environment and sense of “warmth”. […]

7 Deadly Web Design Sins You Might Be Making

Web design is a tricky subject. People have different opinions about what constitutes good web design and what doesn’t. Some people think your site needs to be super sleek with an up-to-date, modern design in order to get attention. Others believe that web design doesn’t really matter all that much and you just need a […]

5 Things You Need to Know About Social Media & SEO

Quicksprout recently published an awesome new infographic on the state of SEO that illustrates how the field has evolved over the past few years in response to Google’s game-changing algorithm updates and the steady rise of content as king. While looking over the infographic one thing in particular caught my eye: the importance that companies […]

What American Ecommerce Businesses Should Know About European Customers

In the old days, expanding your business abroad was a lot harder than it is now. Ecommerce has removed some of the most important hurdles, and it actually facilitates crossing borders. However, as most of the more experienced international ecommerce businesses might have realized, there’s still a lot to keep in mind when selling abroad. […]

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