Blog Profile / KISSmetrics

Filed Under:Business & Finance / Marketing
Posts on Regator:1522
Posts / Week:4.7
Archived Since:November 17, 2010

Blog Post Archive

Recovering Lost Customers (and Revenue) with Kissmetrics

BI Intelligence estimates that $4 trillion dollars worth of merchandise is abandoned in online shopping carts. $4 trillion dollars! That $4 trillion dollars either winds up with offline retailers or just flat out never gets spent. And we know that shopping cart abandonment is a big problem with e-commerce retailers. Almost every online shopper has […]

The One Little Known (but Scientifically Proven) Email Marketing Change You Can Make to Turbo-Charge Open and Click-Through Rates

When it comes to your email marketing, you likely spend a great deal of time tweaking your message and analyzing how to improve your open and click-through rates. According to joint research by IBM and eConsultancy, fully 90% of marketers agree that personalized, relevant communications with their customers is crucial to their success. But when customers were […]

How to Use Release Notes to Drive Feature Adoption

Companies are understandably excited to tell the world when they push new features. New developments can take months and they are the hope for more users, greater engagement, and achieving milestones towards success. So how do teams communicate these big announcements to their users? A blog post, an unread notification, an email, and… that’s it. […]

People Pay, Not Pageviews. Here’s Why People Are Leaving Your Website Without Converting

You’ve rolled out a lot of marketing tactics to boost traffic for your website. After copious amounts of content production, sharing, social engagement, and even paid ads, you feel like you can finally celebrate because your site is now pulling in tens of thousands of unique visits every month with a ton of page views. […]

5 Strategies to Entice Consumers to Binge-Watch Your Product Videos

Continue watching. These two words are infamous in the world of video streaming. When consumers are hooked, they want more to watch. “Content marketers should consider the binging trend a sort of case study. All of the elements that make us binge are lessons,” says Kari Matthews, a content writer for technology companies. “We can […]

7 Reasons Your Site Isn’t Ready for A/B Testing

You’ve invested a lot of time and effort into perfecting your website and you want to get the maximum return from that investment. To achieve that goal, you’ve studied dozens of blogs on conversion optimization techniques. You’ve poured over countless CRO case studies, and you have a few tools to help you run A/B tests. […]

Leaking Leads? Here’s How to Plug Your Analytics Gaps

Full funnel attribution is the dream. A pipe dream. In most cases. Because a majority of the time, you’re nowhere close. Campaigns are tagged. Sometimes. You track incoming calls. Like 5% of the time. You’ve got lead reports. Which go up-and-to-the-right at least. It ain’t your fault. Our tools are limited. Cross-department assistance tricky. And […]

From Campaigns to Conversions – How to Make Sense of the Data You’re Presented With

It’s the question on every marketer’s mind – “How do we turn these impressions, clicks and conversions into something that drives results for our company?” The fact is, you have a lot on your plate. From new product launches to generating interest to reaching new markets and paying attention to customer sentiment, there’s a lot to […]

The Three Metrics You Need to Know Before You Waste Any Time on A/B Tests

It’s hard to argue that split testing (also know as A/B testing) is changing the face of marketing. According to Unbounce, 44% of online businesses are using split test software. And software products like Unbounce and Visual Website Optimizer are making it ever easier. Split testing, done right, with good context, can put a stop […]

How to Turn Online Marketing Leads into Online Marketing Sales

If you’re doing online marketing right, you should be driving a steady stream of inexpensive, qualified leads to your sales team. That means tons of sales and profit for your business, right? Unfortunately, that’s not always the case. Often, you may be sending all the right leads to your sales team, but they simply aren’t turning into sales. […]

How Personalization Can Help You Close Leads and Win Customers (with Examples)

Remember the last time you landed on the Amazon homepage and saw a bunch of recommendations based on your browsing habits? Or that time when you got an email from your favorite airline thanking you by name and even mentioning your home city? This is the power of personalization. Personalization is easy enough to understand: […]

Starting from Zero? A Customer Acquisition Playbook for New Websites

Every new ideas begins with a new domain name. And with every new domain name, comes hundreds of problems. Hosting, at this point, is the least of your worries. Go ahead with some crappy shared one like Bluehost. Because chances are you’re not going to get enough visits to even matter. Here’s why, and how […]

Why Churn Isn’t Always a Bad Thing

You love your customers. So, when they decide not to renew, it affects your SaaS business. It takes a lot resources to acquire new buyers. But is all churn bad? What are the underlying reasons for your customer’s departure? Consumers churn for several reasons, including price and customer service. Therefore, it varies based on the […]

The Secret Formula Of A 13.11X ROI Google AdWords Campaign

Do you want your AdWords account to do more than just get you some clicks? Do you want people who are searching for your product and services on Google to find you and buy from you? If you do, then read on… I came up with a formula for building AdWords campaigns that ROI in […]

Step-By-Step Scaling: How and When to Grow Your PPC Campaigns

Some of the most successful marketers involved in pay-per-click or paid search have earned their badges. Why? Because not only do they sport serious creativity, but they’re also hands-on and analytical to a fault. Most importantly, they have zero fear when it comes to trying new things with their advertising. There’s always a price to […]

How to Grind Customer Acquisition to a Halt with these Conversion Killing Design Trends

QR codes are largely pointless. The concept is decent. But the execution is flawed. Think about it for a second: You’re forcing people to take an additional step to download an application prior to using it (because let’s be honest, only sociopaths have QR code readers on their phone). Design trends like flat design, unconventional […]

How to Use Qualitative Research to Expand on Your Marketing Personas

The marketing persona is a tried-and-true customer segmentation strategy that many companies rely on to get the big picture about the people they serve. At the same time, these marketers and their teams are gathering copious amounts of data from and about those customers. Because there is so much data out there, it can be […]

Lessons Learned From Integrating Marketo into a SaaS Marketing Strategy

Marketo, the lead nurturing platform, is one of the best tools for marketers to create long-term relationships with customers, from creating prospects to converting them into advocates. This “lead nurturing” is a proven tactic for moving prospects through a marketing funnel and improving customer engagement. For a SaaS business, which can oftentimes rely on personalized […]

5 Ways to Maximize Audience Engagement with a Single Word: Easy

Let’s start with what might sound like an obvious fact: the more engaged your audience, the more likely they are to eventually give you money. Engagement is, of course, a fluid concept that refers to a host of metrics, including bounce rates, pages per visit, session durations, attention minutes, scroll depth, media clicks, social shares, […]

9 Conversion Rate Optimization Misconceptions (and How They’re Costing You Money)

There are few marketing practices more misunderstood than conversion rate optimization. Some businesses see it as an unnecessary expense that doesn’t really move their business goals. Most others see it as a silver bullet for all their marketing woes. From growing traffic to converting more leads, CROs are often expected to do it all. Some […]

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