Blog Profile / Matt About Business
| URL : | http://www.mattaboutbusiness.com/ | |
|---|---|---|
| Filed Under: | Business & Finance / Entrepreneurship | |
| Posts on Regator: | 123 | |
| Posts / Week: | 0.9 | |
| Archived Since: | November 19, 2010 | |
Blog Post Archive
1 Simple Trick for Improving Your Website Conversion Rate
While the term, “website conversion rate” may not seem sexy, it’s the most important online statistic to track. You see, website conversions happen when visitors follow your call to action, whether that’s a sale, a contact, a newsletter sign-up or something else. One of the primary goals of your website is to drive action. One [...]
The 4 R’s of Ridiculously Great Content
You can create as much content as you want, and use the best search engine optimization methods you can get, but if people don’t really care what you have to say, you’re not going to get far. That’s why I wanted to give you some tips that I use when I’m creating content like blog [...]
Do You Know One of the Most Important Rules of SEO for Blogs?
As business owners learn more about the rules of SEO, how to rank well in Google and the importance of content in their marketing strategy, it’s almost like a light bulb goes off in their head at some point. The thought goes something like this: “You mean, if I use my keyword 50 times in [...]
5 Secrets To Writing Blog Posts People Will Actually Read
It’s all so familiar. I sit down at the computer. I devote a little morning time to reading the latest industry posts. Time well spent. Except when it’s not. Some of the blog posts are awesome. They’re helpful, entertaining and useful. One of the primary goals of writing blog posts is to keep people coming [...]
3 Surefire Ways to Use Pinterest Analytics To Boost Your Social Media Marketing
Only months after Pinterest opened itself to business accounts, the fourth largest social media platform just announced its latest release: the Pinterest analytics tool. Matt breaking in here: to learn more about Pinterest in general, check out my post, “Why Pinterest is Your Business’ New Best Friend“. With this social media analytics tool, tracking social media [...]
Is This the Beginning of the End for LinkedIn Groups?
This post may start off like a bit of a rant (and it is), but reading to the end will help you understand the business risks of depending on LinkedIn groups from here on out. Let me start by saying that I am a huge fan of LinkedIn groups. LinkedIn groups has been great…until now. [...]
How I Increased My Social Media Reach 95x in Just Two Weeks
When it comes to increasing my social media reach, I prefer the “slow-and-steady” method. Whether it’s more Twitter followers, more Facebook Fans or more LinkedIn connections, I’d rather grow my social media network by one person a month who is honestly interested in what I have to say and share than hundreds of people who [...]
Moving from a Do Everything to a Niche Business Model
Everything changes when you switch to a niche business model. I’ve heard this time and time again, but recently I’ve had the opportunity to experience it for myself. My only regret is that it should have happened sooner. Making the Case for a Niche Business Model Matt About Business has always had a stable group [...]
Why Are You Leaving Money on the Table?
Superstar millionaire rapper Jay-Z said it best: “I’m not a businessman, I’m a business…man.” You see, he doesn’t just sell music. Instead, he’s created a rock-solid cash factory with many different revenue streams. Multimedia, brand partnerships, and a slew of other pocket-lining activities make up an empire using music as the foundation. Multiple Revenue Streams [...]
Web Content Creation Tools – Top Picks for 2013
The irony of content marketing is that the key element, web content creation, is the largest obstacle to success. Aside from the “stage fright” many folks feel when thinking about others reading their posts, listening to their podcasts or watching their videos, it’s easy to get overwhelmed when choosing the tools to use when creating web [...]
Top Small Business 2013 Predictions and Trends (Infographic)
Since all the hoopla about the Mayans proved to be untrue, we’ve once again reached “prediction time” – the time of year when everyone publishes their small business 2013 predictions. I received a lot of great feedback for my “Top Small Business 2012 Predictions and Trends Infographic” last year so I thought I’d spend some [...]
How Content Keeps My Site on the Front Page of Google
NOTE: the Weekly Link Roundup is beneath this post. I got one of the best holiday gifts so far this year when I took some time to look the results of my Google search engine optimization efforts. That may sound pretty lame (yeah, I’m geeky that way), but since my number one focus is content [...]
2 Quick and Easy Local and Mobile Holiday Marketing Ideas
NOTE: the Weekly Link Roundup is beneath this post. If you want to attract more shoppers to your store this holiday season, then I’ve got 2 holiday marketing ideas for you. That’s right, my friends at Pitney Bowes asked me to create two videos to help small businesses implement local marketing strategies this holiday season [...]
How to Sell Products Online – The Anatomy of an Online Product Listing
NOTE: the Weekly Link Roundup is beneath this post. Once you’ve figured out where to sell your products online, the next step is to learn how to sell products online. Luckily, the key to success at selling online is no big secret – it all depends on an effective product listing. Yes, just like offline [...]
What Makes the Best Website Content? [Infographic]
NOTE: the Weekly Link Roundup is beneath this post. One of the most frequent questions my clients ask is, “What makes the best website content?” This is a great question and presents the perfect opportunity for me to explain the roles that content, and the different types of content, will play in the success of [...]
3 Ways to Know When and How to Improve a Website [Infographic]
NOTE: the Weekly Link Roundup is beneath this post. If you’re wondering how to improve your website so that it’s more effective, this post’s for you. You see, your website is a lot like a car – it needs an alert driver, one who carefully monitors its condition, in order to run its best. But [...]
The Best WordPress Plugins Used on My Site
NOTE: the Weekly Link Roundup is beneath this post. Let’s face it, there’s a lot of information out there about which plugins are the best WordPress plugins. That’s why I wanted to help you cut through the noise by sharing with you my own personal list of top WordPress plugins. I actually use each and [...]
Answers to Your E-Mail Marketing Questions
NOTE: the Weekly Link Roundup is beneath this post. After last week’s post, I received several e-mail marketing questions. This week, I’m going to answer the two best questions, both for the folks who asked as well as for you readers. Enjoy and, have a happy and relaxing Memorial Day Weekend!! Answers to Your E-Mail [...]
What to Put in a Newsletter – The Anatomy of an E-Mail Newsletter [Infographic]
NOTE: the Weekly Link Roundup is beneath this post. If you’re wondering what to put in a newsletter to send to your e-mail marketing list, you are not alone. In fact, based on my research over at WordTracker, hundreds of thousands of searches are run each month on this topic alone. So to help answer [...]
Where to Sell Your Products and Services Online – and How
NOTE: the Weekly Link Roundup is beneath this post. Whether a client sells products, services or both, one of the questions I am most often asked is where to sell online. The answer that that used to pop into my head was, “Your website, of course!” These days however, the answer is not that straightforward. [...]