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Blog Profile / AgencySpy


URL :http://www.mediabistro.com/agencyspy/
Filed Under:Business & Finance / Marketing
Posts on Regator:7963
Posts / Week:43.9
Archived Since:May 9, 2011

Blog Post Archive

Erwin Penland Wins L.L. Bean

When last we heard from classic American brand L.L. Bean in 2008, the company had just awarded AOR duties to GSD&M’s Idea City. We weren’t aware that an agency review had been scheduled, but this afternoon we received word that the account...Show More Summary

Thursday Odds and Ends

-J3, the J&J agency associated with McCann, launched this online campaign for Listerine (video above). -Ridley Scott’s RSA Films and Wild Card are launching the joint marketing venture 3AM, “geared towards the development of new forms...Show More Summary

Commonwealth McCann, Chevy Know You Want a Truck

Commonwealth McCann has debuted a new campaign for the Chevy Colorado entitled “You Know You Want a Truck.” In the “Focus Groups” spot above, they polled groups including “guys with bears,” “single women,” “rich housewives,” children and the elderly. Show More Summary

72andSunny Wants You to ‘Discover Your Power’ with Call of Duty: Advanced Warfare

Earlier this month, Ant Farm released a gameplay trailer for the new Call of Duty: Advanced Warfare. Now, with less than a week until the game’s release, 72andSunny have unveiled their live action trailer, starring Taylor Kitsch, entitled...Show More Summary

We Hear: Staffing Changes at VB&P, DDB, and Union Creative

Speaking of layoffs, we’ve received quite a few tips about staffing changes this week. First, we hear that Intel’s agency review, which started in August and ended with a win for mcgarrybowen two weeks ago, led to layoffs at Venables Bell & Partners. Show More Summary

W+K Brings LeBron, Cleveland ‘Together’ for Nike

W+K has a new ad for Nike, promoting the launch of its new LEBRON 12 sneaker today with a celebration of LeBron James’ return to Cleveland directed by the Malloy Brothers. Yes, that’s right: another LeBron James ad about the star’s return to Cleveland. Show More Summary

Study Says Surviving Layoffs Can Be Worse Than Losing Your Job

Because you guys all wear ties to work We cover many rounds of layoffs on this blog because they’re one of the few types of tips that agencies will (reluctantly) confirm. For that reason, we were particularly interested in a survey published by The Guardian today. Show More Summary

HeyHuman, Brownlee Brothers ‘Go The Distance’ for Sony Xperia Z3

London-based agency enlisted trathletes the Brownlee Brothers for an endurance test displaying the battery life of the Sony Xperia Z3, which supposedly can last two days on a single charge. The skeptical brothers are set on a series of quests involving running, biking and swimming. Show More Summary

BarrettSF Gets Librarian Steve Nash for DailyMVP

BarrettSF enlisted the aid of Steve Nash to promote TopLine Game Lab’s DailyMVP fantasy game, which differentiates itself from other fantasy sports leagues by offering short-format games that last from a day to a week. In the ad, Nash dons spectacles and a wig, appearing as an everyday librarian who can feel like an MVP thanks to the fantasy app. Show More Summary

McCann Australia Scares Up Another ‘Dumb Ways to Die’

Everyone’s favorite PSA campaign promoting an obscure public transportation system is back via McCann Australia and John Mescall (who you may recall was recently promoted to the global ECD role). The PSA has gone well beyond reminding...Show More Summary

W+K, Sofia Coppola Craft Holiday Efforts for Gap

Sofia Coppola (The Virgin Suicides, Lost in Translation) is the latest marquee Hollywood director enlisted for Wieden+Kennedy’s “Dress Normal” campaign for Gap, following David Fincher‘s efforts in August and taking the reigns of four...Show More Summary

Thursday Morning Stir

-Watch the history of Nike in three minutes (video above). -Instagram video ads will begin appearing today. -Phillips is launching phase two of its mobile-enabled video campaign, “Designed to Play.” -Lysol bought ads on Google searches...Show More Summary

Your McDonald’s Rebrand Is Here

Back in July, we shared news on McDonald’s upcoming attempt to improve its financial standing via that old canard, “storytelling in advertising.” August brought word that Leo Burnett would be tasked with handling the reinvention, and today The Wall Street Journal elaborated a bit on the details. Show More Summary

Wednesday Odds and Ends

-DDB Canada collaborated with street artists to promote the Vancouver Opera’s new bullying-themed production, Stickboy (video above). -GIFs change depending on environment and context in this Netflix outdoor campaign from Ogilvy, Paris. -Jam...Show More Summary

What the Hell Is ‘Contentvertising’? Check Out This Content Marketing Dictionary

If you’ve attended a content marketing conference this fall, you might have felt like you’d entered a foreign country with its own, strange language—”amplify” and “engage” the common greeting; “KPI” the local currency. Indeed, whenever a trend overtakes an industry the way content has overtaken marketing, it inevitably ushers in a whole new lingo. Show More Summary

PKT Tests ‘The Effects of Halloween Candy’ on Kids for Crest

Publicis Kaplan Thaler has released a new campaign for Crest testing “The Effects of Halloween Candy” on children. The test is performed by a deadpan moderator who basically lets a group of children in Halloween costumes (the highlight being the little girl dressed as a piñata) binge on candy and records the results. Show More Summary

Translation Presents ‘LeBron James’ First Home Game’ for Sprite

Translation recently debuted a new spot for Sprite documenting LeBron James return to his home town of Akron, Ohio. Entitled “LeBron James’ First Home Game” the spot follows James as a driver takes him through Akron and to Patterson Park, where Sprite has restored two basketball courts. Show More Summary

We Hear: 7-Eleven Looking for a Change

7-Eleven, the chain beloved of Middle Americans everywhere, signed with Dallas-based TracyLocke back in 2002. Since then, the brand has gotten ambitious: first their outlets started replacing all the Brooklyn delis where we buy our horny...Show More Summary

Superior Created The Most Fed Up Halloween Ad of the Year for Vytautas

Halloween tends to lend agencies a certain leniency with how over-the-top, ridiculous and gory they can make their ads. Even so, Superior’s new ad for Lithuanian mineral water brand Vytautas stretches the limits of appropriateness for...Show More Summary

Blind Items: Clogged Toilets and Intimate Relations

Hello and happy hump day, readers. Now is the time when we dig back through our tips archive to find the claims that no one in their right mind would ever confirm. First: according to another one of those repeat tipsters, a certain New...Show More Summary

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