Blog Profile / AgencySpy

Filed Under:Business & Finance / Marketing
Posts on Regator:9055
Posts / Week:44.6
Archived Since:May 9, 2011

Blog Post Archive

Tuesday Odds and Ends

-Agency Buzzman created the spot “Le Sauveur” for Tassimo/Belvita (video above). -TBWA\Chiat\Day was awarded global creative duties for Hearts on Fire diamond jewelry, the agency’s fourth account win in the past two months. -Whitehouse...Show More Summary

‘Swordplay Meets Foreplay’ in JWT NY’s New Ad for Wilkinson Sword

JWT New York released an ad for razor brand Wilkinson Sword, aptly titled “Swordplay Meets Foreplay.” That title should tell you pretty much everything you need to know about the spot, which features a couple slowly removing each others’ clothes via swordplay. Show More Summary

JWT Atlanta Launches ‘Airlift Drift’ for Pennzoil

JWT Atlanta worked with stunt driver Rhys Millen on a new spot for Pennzoil entitled “Airlift Drift.” The 90-second spot sees Millen cruising around Cape Town, South Africa in the 707 horsepower Dodge Hellcat Challenger before being lifted on a platform by helicopters while drifting. Show More Summary

Battery Hypes Mortal Kombat X

Los Angeles startup agency Battery — comprised of industry vets from agencies such as Dare, Deutsch and TBWA/Chiat/Day — created a 60-second broadcast spot for the release of NetherRealm Studios’ Mortal Kombat X, which comes out April 14th. The spot pays homage to the long-running franchise’s marketing history. Show More Summary

Commonground/MGS Enlists Variety of Tastemakers to ‘reFRESH’ Coors Light

Chicago-based multicultural agency Commonground/MGS, which opened up shop in NYC at the end of 2013, is back with a new spot for Coors Light that aims to recharge the beer brand and is, hence, aptly dubbed “reFRESH.” The black & white...Show More Summary

Simon Pearce Joins mcgarrybowen New York as President

Simon Pearce is joining mcgarrybowen New York as president, effective April 17th,  Adweek reports. He will take over for Tom Sewell, who has held the position since last May, and will continue working at the agency, handling innovations responsibilities in a role that does not yet have a title. Show More Summary

Innocean, La Red Celebrate Perfectionism for Kia Sorrento

Innocean Worldwide Europe teamed up with digital agency La Red to launch a campaign for the Kia Sorrento celebrating the vehicle as “Made for perfectionists. Perfect for everyone.” The campaign features four ads celebrating perfectionists from different backgrounds: a chef, an artist, a fashion designer and a basketball coach. Show More Summary

twofifteenmccann Teases ‘Halo 5: Guardians’

wofifteenmccann launched a campaign teasing the October 27th release of Halo 5: Guardians with a pair of live action trailers. Each of the two 60-second spots ends with a cliffhanger, leaving viewers wondering about the nature of two of the franchise’s main characters: Spartan Locke and Master Chief. Show More Summary

BBDO NY Parts Ways with Nick Lachey for Twix

Earlier this month, BBDO New York launched an extension of Twix’s “Left Twix Vs. Right Twix” platform featuring Nick Lachey as spokesman for both Left Twix and Right Twix. Now, the agency has released the follow-up with the final round...Show More Summary

Music All-Stars Gather in Confab to Hype Jay-Z’s Tidal Service

Who else but Jay-Z could wrangle the likes of Madonna, Jack White, Daft Punk. Kanye West, Chris Martin, Nicki Minaj and more to help him promote a product? The all-star musical summit you see above serves as a quick yet somewhat tense...Show More Summary

Merkley + Partners Brings ‘Peanuts’ Characters to Life for all

Merkley + Partners launched a new campaign for detergent brand all, featuring Peanuts characters portrayed in a commercial by real kids for the first time ever. The Peanuts-themed campaign, which promises to be an integrated, multi-year...Show More Summary

180LA Welcomes First-Ever ECDs

It’s somewhat surprising to hear that 180LA hasn’t had executive creative directors at the helm up this point, but the agency has fixed that by bringing in the duo of Rafael Rizuto and Eduardo Marques. The newly appointed ECDs, who will...Show More Summary

Anomaly NY Appoints Two New Managing Partners

Anomaly has promoted Executive Creative Director Eric Segal and Chief Strategy Officer Gareth Goodall to roles as managing partners of its New York office, while still retaining their current responsibilities. Segal arrived at Anomay...Show More Summary

Tuesday Morning Stir

-Duncan/Channon launched a PSA campaign for the California Department of Public Health targeting e-cigarettes (video above). -Bonnier Corporation is in talks to buy Men’s Fitness from American Media. -Pfizer spent over one billion dollars...Show More Summary

Former JWT President Lands at David&Goliath

Back in January, we learned that Mike Geiger — who served as North American president and chief integration officer at JWT — would be leaving the agency in a sequel of sorts to the departure of CCO Jeff Benjamin. Now we know where he...Show More Summary

Monday Odds and Ends

-Late Late Show host James Corden parodied underwear ads with David Beckham (video above). -Los Angeles brewery Golden Road Brewing appointed Modus Operandi (ModOp) as its agency of record. -Production company Little Minx added duo Los...Show More Summary

DDB Chicago Brings Milky Way Back to Broadcast

DDB Chicago is launching the first big broadcast spot for Mars brand Milky Way in roughly five years, extending a print and digital campaign entitled “Sorry I Was Eating a Milky Way.” The broadcast launch comes on the heels of a sizable...Show More Summary

BBDO New York Takes ‘Do the Dew’ Global

BBDO New York has launched the first-ever integrated global campaign for Pepsi’s Mountain Dew, extending its “Do the Dew” tagline to new markets. “Mountain Dew is one of our billion dollar brands and one of our fastest growing global brands,” explained Brad Jakeman, president, PepsiCo Global Beverages Group, in a statement. Show More Summary

MRY West Seeking New ECD

Just over a year ago, the New York-based Publicis Agency MRY (formerly Mr. Youth) announced its plans to expand with a new office in San Francisco. The move came after a win on the SF-based StubHub account, which itself followed more...Show More Summary

Leo Burnett Runs ‘Easter Errands’ for Co-operative Food

Leo Burnett London recently launched an Easter spot for Co-operative Food entitled “Easter Errands.” In the spot, a young boy seems happy to go on a bike ride to run an errand for his mother, who cautions, “Don’t be long.” After a brief bike ride he arrives at the Co-op and runs into a classmate. Show More Summary

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