Blog Profile / AgencySpy
| URL : | http://www.mediabistro.com/agencyspy/ | |
|---|---|---|
| Filed Under: | Business & Finance / Marketing | |
| Posts on Regator: | 4437 | |
| Posts / Week: | 41.6 | |
| Archived Since: | May 9, 2011 | |
Blog Post Archive
Op-Ed: Data-Mining Lemons
We welcome the return of our monthly contributor Simon Mathews, currently chief strategy officer at West Coast shop, Extractable, who’ s also worked on the strategy side at the likes of Isobar and Molecular during his career. As per usual, we’re not really sure how to preface Mathews’ entry, so let’s just let him to the talking. Show More Summary
Friday Morning Stir
-Mondelez has shifted its global Halls account from JWT to W+K London. link -Staying across the pond for a moment, WPP/GroupM media agency Maxus has appointed PHD alum Jenny Smith as planning director for its London team. -Mother New York’s interactive fundraising project, “Repair the Rockaways,” is now live. Show More Summary
Mike’s Hard Lemonade Brings Back Hard-to-Remember Celebrities
Grey New York wants to tell you that “It’s Never Not a Good Time for a Refreshing Mike’s.” Excuse the double negative (what about “It’s Always a Good Time…?), but to draw your attention away from the grammatical errors, they included some very, very random celebrity cameos from actor Martin Landau and rapper Coolio. Show More Summary
Thursday Odds and Ends
-Mother has appointed Brazilian-based creative director Gustavo Sousa, as partner. As a result, Sousa has relocated to Mother New York where he continues as the CD leading the Stella Artois brand globally. -WPP-owned, Kansas-City-based...Show More Summary
Go to An Agency Party, Get Yourself a Tattoo
Consider this your odds and sods image of the day. Louisville-based digital agency Oohology threw a party to honor its launch of a new sorbet for client, Comfy Cow. What this has to do with body art is another story, but as someone who is fairly inked, it’s not such a bad incentive to get free tattoos for attending the usual agency soiree. Show More Summary
JWT Adds Castellano to the Fold
We’ve received confirmation that JWT New York has brought in Bajibot alum Jeffrey Castellano, who specializes in artificial intelligence and works on facial recognition technology, as its creative technology director. No word if this is a newly created position or if Castellano is replacing anyone as of yet, but we’ll let you know. Show More Summary
Microsoft Puts on Boxing Gloves, Goes After Apple Again
Now that the dust has settled around the overplayed Windows smartphone wedding commercial directed by Roman Coppola, there’s a void in Windows-bashing-Apple negative campaign ad territory. Well, with some help from CP+B, the brand is...Show More Summary
Advertising Jobs: Draftfcb, Mullen, Cablevision
This week, Draftfcb is hiring an SVP director of mobile, as well as a user experience strategic planner. Meanwhile, Mullen needs a copywriter, and Cablevision is on the hunt for a lead copywriter. Get the scoop on these openings andShow More Summary
DFCB, Kmart Continue to Make Puns, Offer ‘Big Gas Savings’
When DraftFCB and Kmart released their spot “Ship My Pants” last month, it was lauded far and wide as shot of adrenaline for both the retail brand and the Chicago office of the agency. Sure, it was silly, considering the spot’s entire...Show More Summary
C-K New York Dabbles in Patron
We’re sure some sort of bubbly is flowing in the offices of Cramer-Krasselt’s various offices as the agency follows up retaining the Porsche creative biz by nabbing ad duties for tequila brand, Patron. The spirits brand previously worked...Show More Summary
Op-Ed: Is it Racist?
So, we’ll let the conversation roll in a regular series we dub, “Is it Racist,” which is essentially the brainchild of Gitamba Saila-Ngita, a multidisciplinary designer and innovation strategist, living, working, and playing between CT / NYC / SF. Show More Summary
Thursday Morning Stir
-Aaaand, here are your 2013 Effie Awards winners (.pdf). link -JWT worldwide chairman/CEO Bob Jeffrey is set to host the ‘Worldmakers’ digital talk show that’s debuting on the LinkedIn Influencer Platform. link - DraftFCB and RivetShow More Summary
Wednesday Odds and Ends
-OgilvyOne alum David S. Coppock will join G2 USA, effective June 4, as executive director of said agency’s data & analytics practice. -BBDO NY and LatinWorks have teamed up with Autism Speaks and the Ad Council for a new PSA campaign...Show More Summary
Y&R Celebrates 90 Years in Business with a Hashtag
One of the oldest agencies in America, Young & Rubicam turns a whopping 90 years old tomorrow, and they’re throwing a party. Now, a 90th can’t be taken lightly. I mean think of all the thousands of people whose hard work kept Y&R going...Show More Summary
Caruso Leaving Doner
We’ve received confirmation that Joe Caruso, who’s spent nearly 20 years at Doner and has most recently served as the MDC-owned agency’s EVP/director of integrated production, is leaving. When asked for comment, the Doner camp has told...Show More Summary
Geico Reveals Hump Day Humor… on Hump Day
While you’re battling Wednesday workdays at the office, Geico has a new addition to their “Happier Than” campaign that gives a literal visual representation to Hump Day. Yes, a camel, with humps. The camel’s coworkers don’t look thrilled with their humped friend running through channels of cubicles and interrupting their productivity. Show More Summary
Deadpool Visits Marvel’s NY Office Because There’s a Video Game Coming Out or Something
Deadpool Meet Deadpool, a Marvel supervillain-turned-superhero who comic book fanatics regard as “awesome” and non-comic fans refer to as “who?” Deadpool came into existence during the early 90s, a time when a collector-driven mentality...Show More Summary
Craven Has Also Resigned from KBS+
Well, we tried to put two and two together when we reported last week about DJ Pierce resigning from his position as executive creative director on the BMW account at KBS+. But alas, we unfortunately failed to mention what the status...Show More Summary
Wednesday Morning Stir
-Ewen Sturgeon will take on the expanded role of chief exec of DigitasLBi International. link -TPN Chicago and prodco Octane take square aim at AT&T’s “More is Better/It’s Not Complicated” campaign in a new spot for Cricket WirelessShow More Summary
TEDx Recap: The Great Taste of Saatchi & Saatchi Sydney
TEDx Sydney 2013 was probably full of great ideas, speakers, and presentations, but it’s a two-and-a-half-minute video about babies and food that wound up stealing the show. “The First Taste,” created by Saatchi & Saatchi Sydney andShow More Summary