Blog Profile / AgencySpy


URL :http://www.adweek.com/agencyspy/?red=as
Filed Under:Business & Finance / Marketing
Posts on Regator:9386
Posts / Week:45.1
Archived Since:May 9, 2011

Blog Post Archive

Leo Burnett Introduces the New Hamburglar

This morning McDonald’s unveiled its newest mascot on Twitter with a little help from Leo Burnett, the agency responsible for handling its turnaround. Here’s the initial message, which went live a couple of hours ago (spot by LB): Wait,...Show More Summary

Wednesday Odds and Ends

-Swiss underwear and lingerie manufacturer Triumph launched this animated musical spot about finding the perfect bra (video above). -Copyranter Mark Duffy answers the question “WTF is a creative director?” -Global social media agency...Show More Summary

Ogilvy Amsterdam Asks ‘What Are You Waiting For?’ for Coke

Ogilvy & Mather Amsterdam launched a new anthem ad for Coca-Cola, delivering the message, “Choose Happiness.” Set to a song by Amsterdam-based rapper HT, the spot posits the meaningless message that while happiness may come to those who wait, it can also be something you choose (and thus don’t have to wait for). Show More Summary

R/GA Shares ‘#TextsFromMom’ for Samsung

After reviewing several extremely similar, extremely sentimental Mother’s Day ads, R/GA’s humorous take on the superfluous holiday comes as a big relief. The 60-second ad, entitled “#TextsFromMom” gently pokes fun at technologically-challenged matriarchs, in a way that every can relate to and doesn’t come across as mean-spirited. Show More Summary

180 Amsterdam Plays Tough Game for ASICS

Back in February, 180 Amsterdam launched a new global campaign for ASICS with the spot “It’s a big world. Go run it.” Now the agency has launched a tennis-themed integrated campaign to follow up, with the spot “It’s a tough game. GoShow More Summary

Mistress Helps NOS Kick Your Ass

LA’s Mistress, which we recently saw “testing the water” for client Finlandia and hiring an S&M troupe for its fifth anniversary party, has a “breaking” campaign for energy drink client NOS today. In a 90’s action movie appeal to anShow More Summary

Mithun Hires Melissa Schoenke to Lead Compass Point

Minneapolis agency Mithun (who dropped the “Campbell” from their name last November) have hired Melissa Schoenke as an executive vice president and managing director of Compass Point Media, the agency’s in-house media buying, planning and analytics division. Show More Summary

LPK Asks Senior Creatives to Provide Advice to Juniors

There’s nothing like an agency self-promotion to help alleviate the midday doldrums–and this four-minute clip from Cincinnati-based “design strategy firm” LPK does the trick (its self-deprecating tone also makes it a bit more endearing). Of...Show More Summary

W+K London Gets Surreal for Honda Civic

Following up on February’s speed reading test, W+K London continues the trend of cranking out unusual ads for Honda with “Feeling” for the Honda Civic. The 60-second spot takes a surreal approach, slowing down footage of the vehicleShow More Summary

Forsman & Bodenfors Explains ‘Organic’ Food

Sweden’s Forsman & Bodenfors, best known for testing Jean-Claude Van Damme’s flexibility and, more recently, creating a Seventh Seal/Sound of Music “mash-up” of sorts for UNICEF, tackles a tricky word in its newest ad: organic. Everyone...Show More Summary

McCann NY Asks ‘Stay or Go?’ for Choice Hotels

McCann New York launched a new campaign for Choice Hotels with a series of broadcast spots built around The Clash’s classic “Should I Stay or Should I Go,” following the agency’s winning of the account last September. The ads don’t simply use the song, but build lines around its verses. Show More Summary

Wednesday Morning Stir

-Sean John launched a ridiculous, very NSFW spot for Diddy’s new fragrance, 3AM (video above). -Citi launched a global media review, only inviting roster shops to participate. -The Drum explains “Why creatives should approach data like...Show More Summary

Tuesday Odds and Ends

-FCB Buenos Aires and Pequeño Editor launched Tree Book Tree, a children’s book for ages 8-12 that will sprout a tree when planted after reading (video above). -Scotts Miracle-Gro selected Mediahub to handle its media account following...Show More Summary

Toth & Co Gets Theatrical for Hyatt Place

Toth & Co worked with Brand New School on a campaign for Hyatt designed to convey the idea that Hyatt Place has designed the perfect hotel experience for each individual guest’s needs, entitled “There’s A Place For You.” The most recently...Show More Summary

Gary Theut Joins MUH-TAY-ZIK | HOF-FER as Associate Partner, Director of Account Management

MUH-TAY-ZIK | HOF-FER announced the appointment of Gary Theut as associate partner and director of account management, ending “an exhaustive search to find a qualified management candidate with an appropriately hard-to-pronounce last...Show More Summary

RPA Tells Moms They’re Important for Tempur-Pedic

RPA launched a Mother’s Day effort for Tempur-Pedic telling moms, “You’re Important. Sleep Like It.” Based on the rather obvious insight that mothers don’t get enough sleep, the campaign combines this idea with with some well-intentioned trickery. Show More Summary

McCann New York Plays Off of Cinco de Mayo Ignorance for Jose Cuervo

The Dos Equis pitchman may have his own way to celebrate Cinco de Mayo, but the holiday itself often falls victim to misinterpretation, as proven in a new, timely all-digital campaign from McCann New York for Jose Cuervo. In creating “Write...Show More Summary

Droga5 Talks Shit with New York Magazine

This morning, Droga5 scored what is now an increasingly rare thing in the agency world: a full-length profile piece in a non-trade publication. New York magazine published a story designed to very loosely connect the current state of ad world affairs to that depicted in the final episodes of Mad Men with the help of the guys and girls of Droga. Show More Summary

OgilvyOne’s Digital Pooch Follows Shoppers for Battersea

OgilvyOne created an outdoor campaign for Battersea Dogs and Cats Home which promoted pet adoption with a digital dog that appeared to follow shoppers at East London’s Westfield Stratford mall from billboard to billboard. The agency launched the effort, entitled “Looking for You” in conjunction with Framestore, RFIDiom and Exterion Media. Show More Summary

Happiness Brussels Launches ‘Shadow WiFi’ for Skin Cancer Prevention

Happiness Brussels found a different approach to skin cancer prevention. Instead of simply informing people of the dangers of UV rays and spending too much time in the sun during the summer months, the agency created a “Shadow WiFi” network, which only works when users are in the shade. Show More Summary

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