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Blog Profile / AgencySpy


URL :http://www.mediabistro.com/agencyspy/
Filed Under:Business & Finance / Marketing
Posts on Regator:8131
Posts / Week:43.9
Archived Since:May 9, 2011

Blog Post Archive

Sid Lee Adds Four Creative Hires

The New York office of Sid Lee announced today the addition of four creatives to its full-time team, effective immediately: Design Director Verena Michelitsch, Co-Creative Director Cecilia Azcarate, Senior Creative Andre Gidoin and Copywriter...Show More Summary

W+K Portland Launches First Work for Weight Watchers

W+K Portland has launched a new campaign for Weight Watchers, its first for the brand since winning creative duties back in April. In a new 60-second spot, W+K drops the celebrity-driven approach taken by previous agency McCann (whose...Show More Summary

Mother and Stella ‘Give Beautifully’ for the Holidays

Mother and client Stella Artois released a series of spots this week that put a light twist on the sentimental holiday classic: real-life stories starring real-life people! The campaign, which will roll out over the globe in the coming...Show More Summary

Santa, Not Polar Bears, Stars in Ogilvy’s Holiday Spot for Coca-Cola

Ogilvy teamed up with Coca-Cola Germany for “Make Someone Happy,” the brand’s holiday ad which notably replaces the polar bears of recent years with Santa, also a longtime holiday standby for the brand. According to AdAge, this “marks...Show More Summary

mcgarrybowen Names First CCO

In news we missed, mcgarrybowen followed the debut of its first work for new client Intel and staffing changes at its New York and San Francisco offices by announcing the appointment of its first CCO: New York MD/ECD Mark Koelfgen. The...Show More Summary

Grey NY Introduces Yet Another Rob Lowe for DirecTV

Grey New York has introduced yet another Rob Lowe in its ongoing campaign for DirecTV. Following on the heels of “Painfully Awkward Rob Lowe,” which apparently drew some criticism from shy bladder sufferers, the agency has returned with...Show More Summary

Tuesday Morning Stir

-Leo Burnett created this spot for Freeview (video above). -Marketing Land examines how Coke and Denny’s respond to real-time events on Twitter. -Creative Review picks “Eight of the best Christmas window displays.” -Ruffles went from...Show More Summary

Leo Burnett Ties Samsung to High Fashion in New Campaign

Last week saw the debut of Leo Burnett Chicago’s latest work for client Samsung. The spot looks to tie the client to high fashion brand Swarovski via a series of bling-worthy tech accessories. In the one-minute ad (double-length version...Show More Summary

We Hear: S.C. Johnson Business Currently in Review

Last Friday, Chicago Business Journal reported on some changes in the status of the very large S.C. Johnson business — primarily the fact that portions of it had “quietly” moved from Ogilvy Chicago to Energy BBDO in recent months. This...Show More Summary

Monday Odds and Ends

-Austin-based agency McGarrah Jessee celebrated the arrival of its 100th employee (video above). -Subway riders in New York can now shop on Amazon via digital OOH ads which run through December 23rd. -Apple is teaming up with (Red) for...Show More Summary

john st. Celebrates ‘Gifts You’ll Want Too’ for Future Shop

john st. has a new holiday campaign for Future Shop that appeals to the selfish side in all of us by reminding viewers that tech gifts are “Gifts You’ll Want Too.” The spot follows around a man as he gleefully tries out a variety of devices around Future Shop. Show More Summary

Arnold Redefines Black Friday for Santander Bank

While in recent years many retailers have made infamous Black Friday sales into even more of a behemoth by pushing back their opening times so sales start earlier and earlier on Thanksgiving day, others, such as Costco, have gained public respect by bucking the trend. Show More Summary

North Kingdom Crafts ‘A Journey Through Middle-Earth’ Digital Experience

North Kingdom collaborated with Google and Warner Brothers to create a digital interactive experience entitled “A Journey Through Middle-Earth,” promoting The Hobbit: The Battle of the Five Armies, the final film in Peter Jackson’s The...Show More Summary

Saatchi & Saatchi Rock Out for Chase and Apple Pay

This morning saw the debut of one of the first spots promoting Apple Pay via Chase AOR Saatchi & Saatchi and, according to AdAge, the heavy hand of Apple itself. Here’s the 90-second ad, which premiered on YouTube and stars the indie...Show More Summary

McCann NY Targets ‘Generation Image’ for Nikon

McCann New York has launched a campaign for Nikon targeted at millenials for the holiday season. In a new 30-second online spot, the brand celebrates “Generation Image,” as a young woman states “My generation creates tens of thousands of images literally in the blink of an eye. Show More Summary

W+K Sings ‘Dadsong’ for Old Spice

W+K has a new spot for Old Spice’s “#SmellcometoManhood” campaign entitled “Dadsong,” a follow-up to to the goofy musical “Momsong,” in which mothers lament Old Spice turning their sons into men while engaging in some pretty creepy behavior. The...Show More Summary

Monday Morning Stir

-London independent agency isobel launched this holiday spot for WestQuay (video above). -Sony has pulled a controversial ad from its European PlayStation YouTube channel. -GoDaddy’s lone Super Bowl commercial this year will featureShow More Summary

Biggest Posts of the Past 7 Days

Publicis Kaplan Thaler President/CCO Stepping Down Internal Memo Confirms Rosetta Layoffs/Promotions Two Executives Leave R/GA San Francisco We Hear: Big Changes Coming to Rosetta McCann Erickson MAY HAVE Won the New York Lottery Ogilvy...Show More Summary

Corona Light/Modelo Leaving GS&P

Yes, our Wednesday post on rumors that some portion of the Corona business would be up for review was extremely vague. But we were correct: the beer’s parent company just announced that it will no longer be working with GS&P. Our sources...Show More Summary

Friday Odds and Ends

-The Father Bob Foundation’s “Win Happiness” competition (video above) has an unusual grand prize. -Content-driven ad network OneSpot has partnered with Time Inc. and Meredith’s branded content studios, among others. -ShurTech Brands...Show More Summary

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