|Filed Under:||Business & Finance / Marketing|
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|Archived Since:||May 9, 2011|
Top stories of the week that was.
The spot makes its broadcast debut tonight during the opening of NBA All-Star Weekend coverage on TNT.
The world's most valuable company streamlines its marketing budget.
The creative duo joined Saatchi & Saatchi New York as group creative directors in January of 2015.
Grey New York formerly held lead creative duties.
Two new spots promote the 2017 Subaru Impreza's durability and safety features.
W+K New York enlisted musicians D.R.A.M., DNCE and Alessia Cara for a series of three online videos and launched an OOH campaign for the music subscription service.
Miami-based multicultural creative agency Alma promoted Jorge Murillo to a role as vice president, executive creative director. In the new role he will lead Alma’s McDonald’s account and co-create with We Are Unlimited. Murillo formerly served as senior creative director and helped the agency bring in nine new accounts over the past two years. Show More Summary
McCann New York inherited the brand work without a review.
It's all about the new "client-centric" model.
The IPG team will collaborate in Detroit.
The agency's first assignment will be to promote Wise's Food Truck Favorites line of chips and Cheez Doodles.
The holding company moves deeper into cost-cutting mode.
Judge replaces former president and CEO Walt Freese, who left SRG to pursue other leadership opportunities.
Sree has decades of experience in the advertising industry as a copywriter and creative director with agencies including W+K, SS+K, JWT and Pereira & O'Dell.
Another move to "align the right mix of talent with the agency’s business needs."
It's 63 and mild in the middle of winter!
Fernandez fills a position left vacant when Brent Anderson moved into a role as CCO at TBWA's Apple-dedicated Media Art Labs unit in October.
Upon completion of the transaction, Goldman Sachs will own around 15 percent of the holding company's outstanding equity.
The promotions fill a role left with the departure of executive creative director Nick Platt nearly four months ago.