Blog Profile / AgencySpy

Filed Under:Business & Finance / Marketing
Posts on Regator:8812
Posts / Week:44.2
Archived Since:May 9, 2011

Blog Post Archive

Wednesday Morning Stir

-Coca-Cola pulled the 75th Anniversary German Fanta ad above, which called for a return to “the good old times” (Fanta was launched in 1941 when the Nazi party ruled Germany). -The latest member of AdAge’s “40 Under 40? is Droga5 Global...Show More Summary

The Richards Group Wins Schwab Trading Services

Schwab Trading Services, formerly known as “Active Trader,” chose The Martin Agency as its creative AOR. This development marks an end to Havas Worldwide’s relationship with the larger Schwab organization. That agency was creative AOR...Show More Summary

Tuesday Odds and Ends

-Full-service digital agency HLK revealed a new website for the St. Louis Browns Historical Society, “an organization dedicated to preserving the story and legacy of the St. Louis Browns baseball team” (who went on to become the Baltimore...Show More Summary

Leo Burnett Delivers ‘Like A Girl’ Sequel for Always

Last year, Leo Burnett released one of the most celebrated (and certainly one of the most watched, with over 56 million views on YouTube) spots of the year for Always with “Like A Girl.” That ad explored the drop in confidence girlsShow More Summary

R/GA, Ad Council Launch ‘Love Has No Labels’ PSA

R/GA and The Ad Council teamedup for “Love Has No Labels,” a three-minute PSA about bias and diversity. To create the PSA, they set up a large X-ray screen in Santa Monica on Valentine’s Day and had people of all genders, races and ages...Show More Summary

NYC Creative Duo Aims to Help Manhattan Homeless with AirBnb Listings

Vito Catalani and Jamie Shin, the duo made semi-famous by their busker-focused “Tipbombing” effort from a year ago, have returned to raise awareness of the plight of their New York City neighbors — specifically the Big Apple’s homeless...Show More Summary

Random Naked Man Exposed as BBH LA Stunt

The E! network surprised approximately no one this morning by revealing that the “naked man climbing out of a Buckingham Palace window” video that went viral over the weekend was actually a promotion for its rare scripted show The Royals. We...Show More Summary

RPA Debuts ‘Launch’ with Jeff Goldblum

RPA launched a new (reportedly $100 million) campaign for Sunday with the “Launch” spot (60-second online version featured above) starring Jeff Goldblum as “Silicon Valley maverick” Brad Bellflower. Goldblum’s character...Show More Summary

Former RAPP, CP+B Executives to Lead Doner LA

MDC’s Doner announced plans to expand its Los Angeles office beginning with the appointment of two new executives: ECD Jason Gaboriau and Managing Director Zihla Salinas (both of whom will also hold the executive vice president title). Gaboriau,...Show More Summary

The Rest of Coca-Cola’s Celebration of its Bottle’s 100th Anniversary

But wait, there’s more! W+K Portland and Ogilvy & Mather Paris may have been the principle agencies involved in celebrating the 100th anniversary of Coca-Cola’s iconic bottle, but they weren’t alone. McCann Madrid and Sid Lee CanadaShow More Summary

Ogilvy Gets in on Celebration of 100 Years of the Coca-Cola Bottle

W+K wasn’t the only agency that got involved with Coca-Cola’s celebration of the 100th anniversary of its iconic bottle. The brand also tapped Ogilvy & Mather Paris to create a series of ads celebrating the milestone. The longest ofShow More Summary

W+K Celebrates 100 Years of Coca-Cola’s Iconic Bottle

Last week we brought you news of W+K Portland’s “A Generous World” spot for Coca-Cola, a large-scale production which debuted during the Oscars. But W+K Portland also crafted a series of spots celebrating the 100 year anniversary ofShow More Summary

Chief Production Officer Matt Bonin Leaving Ogilvy New York

Today we learned that Matt Bonin, chief production officer at Ogilvy New York, will soon be leaving the agency. The matters of where he’s going and why remain unknown at the moment, but here’s a statement from Bonin himself: “After three incredible years at Ogilvy I have received an amazing offer from another company and have decided to leave. Show More Summary

Tuesday Morning Stir

-The Wall Street Journal explores how fidgeting with a small toy or gadget at your desk can spark creativity (video above). -CBS Interactive launched in-house advertising unit Studio 61. -According to Careerbuilder, marketing executive...Show More Summary

Monday Odds and Ends

-AIS London created this “Attention Test” for the Skoda Fabia (video above). -Design-centric production company King and Country (K&C) signed Heather Guillen and Katy Richter of The Standard Society for Midwest commercial representation. -Direct,...Show More Summary

The Martin Agency Makes ‘Unskippable’ Pre-Roll Ads for Geico

The hardest thing about creating a pre-roll ad is attempting to find a way of getting people to not skip it after its first five seconds (during which time viewers unable to skip). As Adweek points out, according to some measures “94...Show More Summary

Plus Explores the Black-and-White Mysteries of French Whisky

In a project that may as well include a directorial credit for one Francois Truffaut, New York creative content agency Plus helps client Bastille 1789 bring its mysteriously sexy French whisky stateside with a new ad campaign titled “A...Show More Summary

The Richards Group, Wolf Want to ‘Reclaim the Kitchen’

The Richards Group has launched an initiative for Wolf Appliances calling on Americans to “Reclaim the Kitchen” and start preparing more meals at home. An online spot introduces the initiative by first explaining what exactly viewers are “reclaiming” their kitchen from. Show More Summary

Del Campo Saatchi & Saatchi Invites Weather People to Face Their Falsities

In its newest auto campaign, the Madrid office of Del Campo Saatchi & Saatchi aims to address a chronic issue with meteorologists: their often inaccurate weather forecasts (there’s a classic Curb Your Enthusiasm episode devoted to this...Show More Summary

JWT Celebrates the ‘Glance Back’ for BMW

JWT Amsterdam has a new spot for BMW, celebrating the “Glance Back” prideful owners take at their vehicles. The simple spot shows a man arriving home in his BMW, emerging from the vehicle, and taking a lingering, prideful look back at the car. Show More Summary

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