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Blog Profile / AgencySpy


URL :http://www.mediabistro.com/agencyspy/
Filed Under:Business & Finance / Marketing
Posts on Regator:7489
Posts / Week:43.7
Archived Since:May 9, 2011

Blog Post Archive

Sprint Kisses Its ‘Framily’ Goodbye

Sprint announced this week that it would perform a two-step of sorts on pricing by abandoning the “framily” plan that has defined its offering for the past few months. In short, the company no longer has any “friends”, just relatives...Show More Summary

The VIA Agency Clicks Clean with Reggie Watts for Greenpeace

The VIA Agency tapped comedian/musician Reggie Watts for a new Greenpeace campaign, called “#ClickClean,” promoting a green energy-powered Internet. As you might expect from Watts’ involvement, things get pretty strange. In “Animals,”...Show More Summary

SMFB Shows ‘Where Good Days Start’ for IKEA

Norwegian agency SMFB is launching a new integrated campaign for IKEA’s latest collection, which, for the first time, centers around an interactive video rather than a traditional television commercial (although there’s one of those,...Show More Summary

McCann & MRM Taps Craig Robinson for Verizon

McCann & MRM enlist the aid of actor/comedian Craig Robinson (who also stars in a campaign for Dodge Dart) in the latest spot for Verizon FiOS. The spot is a mock infomercial, featuring Robinson crooning hits about Verizon’s service, touting the amount of recordable time provided. Show More Summary

Droga5 Challenges Newcastle Fans to Make Its Ads for Them

Droga5 knows user generated content. It also knows that UGC doesn’t have the best reputation in the ad world. We almost feel like this new spot calling on Newcastle fans to submit their “mediocre” photos to create the brand’s upcoming...Show More Summary

W+K Promotes Sony’s Waterproof Phone with Underwater Apps

W+K worked with Sony and development partners Motim and SoftFacade to create a series of apps promoting the Xperia Z1S’ waterproof technology. Several of the apps, including “Goldie” (featured above), “Plantimal,” “Photo Lab,” and “Sink Sunk,” are designed to be used underwater. Show More Summary

Wednesday Morning Stir

-Pinterest introduces its new messaging feature with long-form ad (video above). link -Jeff Benjamin challenges Gerry Graf, Bob Jeffrey, Martin Sorrell and Ted Royer to the ALS Ice Bucket Challenge. link -MRY copywriter attempts to eat only food found around the agency for a month. Show More Summary

McCann Detroit Wants to Play for Manchester United, Too

In case you thought that the world of football…sorry, soccer…stopped operating after Germany triumphed in Rio this summer, McCann Detroit would like to correct you on behalf of client Chevrolet. The spot, which stars eleven young people...Show More Summary

Tuesday Odds and Ends

-Bryan Cranston and Aaron Paul reunite in Audi’s Emmy promo, which also features Julia Louis-Dreyfus (video above). link -General Electric launches Isaac Asimov-inspired digital campaign imagining what technology will look like in 2064. Show More Summary

W+K Taps Neymar for Nike

With the world’s biggest soccer star set to lace up his cleats again, W+K tapped Neymar Jr. for a new Nike spot promoting the brand’s Hypervenom Phantom Boot worn by the Brazilian forward. The 60-second spot, entitled “Mirrors,” likens Neymar’s speed and agility to playing with a field full of mirrors. Show More Summary

Arnold Gets Critical for PUR Water

PUR Water, provider of filtration systems and the like, has been looking for a new face. After being acquired by P&G in 2012 (marketing by subsidiary Kaz), PUR wanted to redefine its brand. Creative on the account had been handled by...Show More Summary

Tim Horton Travels (with Love) for Marriott

Today Marriott launched the extension of its earlier #LoveTravels promo campaign with the help of Grey New York on the PR side and its own creative agency behind the scenes. #LoveTravels initially served to celebrate the D.C. area’sShow More Summary

Julie Levin Joins Publicis N.A. as CMO

Publicis North America announced the addition of Julie Levin as chief marketing officer, succeeding Chris Shumaker, who left last year to become North American chief marketing officer at FCB. She will begin the position on SeptemberShow More Summary

BBH Promotes Neil Munn to Global CEO

BBH promoted Neil Munn from global chief operating officer to global chief executive officer, replacing Gwyn Jones, who leaves to pursue a career outside of advertising. Munn has served as global chief operating officer since 2012 and arrived at BBH in 2006, as CEO of ZAG Brand Ventures. Show More Summary

Tuesday Morning Stir

-Leo Burnett London touts free-range eggs in “Trust The Tree” spot for McDonald’s (video above). link -Rainey Kelly Campbell Roalfe/Y&R created a back-to-school campaign for Marks & Spencer. link -Google launches Website Call Conversions to make it easier to track which ads generate phone calls. Show More Summary

MRY Confirms Tech Layoffs

Today MRY confirmed a series of tips we’ve received regarding recent layoffs that primarily affected its tech department last week. In what looks like a strategic shift, the agency let the majority of that team go. Tips consistentlyShow More Summary

Monday Odds and Ends

-Is this back-to-school spot for a Missouri shopping mall (video above) the worst local ad ever? link -Industry veteran and former Ogilvy Interactive Worldwide senior partner Gina Mari Coniglio passed away last Thursday, following a two and a half year battle with colon cancer. Show More Summary

JWT Canada Conducts ‘Dark Experiment’ for Tim Hortons

In order to launch its new dark roast, Tim Hortons teamed up with JWT Canada to put the new blend to the test. Using black-out material, the agency wrapped a L’Île-Perrot, Quebec store, blocking out any sort of natural light. Customers were then led to a service counter, where they taste-tested the new dark roast. Show More Summary

TBWA\Chiat\Day Taps Peyton Manning, Cam Newton for Gatorade

The late comedian Mitch Hedberg had a joke that went: “You don’t have to be sweating and holding a basketball to enjoy a Gatorade, you can just be a thirsty dude. Gatorade forgets about this demographic. I’m thirsty for absolutely no reason, other than the fact that liquid has not touched my lips for some time. Show More Summary

Made Movement Signs CP+B’s Kate Higgins As Partner

Three CP+B executives made news in March 2012 when they split from the agency to start their own shop, Made Movement. Today we learned that another longtime Crispin exec has become Made’s newest partner. Kate Higgins, who most recently...Show More Summary

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