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Blog Profile / AgencySpy

Filed Under:Business & Finance / Marketing
Posts on Regator:8333
Posts / Week:43.9
Archived Since:May 9, 2011

Blog Post Archive

Advertising Jobs: AdEase, Creative Circle, Scratch

This week, AdEase is hiring an art director, and Creative Circle is looking for a digital account supervisor. Scratch needs a director of project leadership, while Pace Communications is seeking an associate editor. Get the scoop onShow More Summary

The 10 Biggest Campaign Posts of 2014

First, a Merry post-Christmas recovery to everyone in the advertising industry. We hope that our readers succeeded in forgetting about work for a few days, at least. Over the past several weeks, we’ve reviewed the cards our agency friends sent to wish us — and the public at large — a happy holiday season. Show More Summary

SS+K Dreams of Midnight for Smile Train

SS+K launched a holiday spot for Smile Train enititled “Dreaming of Midnight.” “Dreaming of Midnight” tells the story of a Mexican New Year’s celebration through the perspective of a young girl with an unrepaired cleft palate named Camilla. Show More Summary

Friday Morning Stir

-Coca-Cola shares a white Christmas (video above). -Bloomberg Businessweek examines “The Market’s Biggest Winners and Losers of 2014.” -Creatives share their favorite holiday campaigns and packaging. -Digiday examines “Brand lessonsShow More Summary

Wednesday Morning Stir

-We don’t know quite what to make of this “Cowboys” spot for Slo Down Wines (video above). -The Drum chooses its favorite ads of 2014. -Digiday looks as “4 campaigns that stood out in 2014.” -An ad for Unilver’s Regenerate toothpaste...Show More Summary

Sprint Confirms Deutsch Win

Late yesterday, America’s third largest wireless service provider finally confirmed what’s been common knowledge within the industry for nearly six weeks: Deutsch LA will be its new strategic/creative agency of record for national television...Show More Summary

Tuesday Odds and Ends

-Check out this whacky “Crisp Concert” for Glico (video above). -Adweek talks with “5 Agency Leaders on Which Industry Changes Keep Them Up at Night.” -AdAge examines “How Brands Are Manufacturing Christmas Cheer in China.” -Take a look...Show More Summary

We Hear: Mello Yello to Ames Scullin O’Haire?

Earlier today a source told us that Coca-Cola has selected Atlanta agency Ames Scullin O’Haire as the new creative AOR for its Mello Yello brand, taking over for BFG Communications. We’ve yet to receive official confirmation of the change,...Show More Summary

Holiday Card Roundup, Part 4: Oh Yes, There’s More

New York/San Francisco creative development agency Sequence presents the year in numbers…in the tastiest way possible. Mother London was named global agency of record for Jesus (who it turns out bears a passing resemblance to Iggy Pop), and got him to walk around London for the agency’s holiday card. Show More Summary

360i Appoints Jeff Anderson as Group Creative Director

Digital agency 360i announced the naming of Jeff Anderson as group creative director, The Drum reports. He will work out of the New York office and report to Pierre Lipton, who took over as 360i’s chief creative officer in October. Anderson...Show More Summary

Huge Parties It Up for Crate and Barrel

New York Huge teamed up with production company STORY and director Laurie Rubin for a pair of holiday broadcast ads promoting Crate and Barrel. Huge’s creative teamed worked with Rubin, Crate and Barrel product specialists and food stylists to  assemble a holiday tableau for each spot decked out with Crate and Barrel products. Show More Summary

Bloomin’ Brands Shifts Media Account to MediaVest

Bloomin’ Brands has selected MediaVest to handle its media account following a review, Adweek reported yesterday. The most recognizable brand in the Bloomin’ empire is Outback Steakhouse, but other brands include Carrabba’s Italian Grill and Bonefish Grill. Show More Summary

Tuesday Morning Stir

-DDB California launched a “Skinny Santa” holiday campaign for Brita (video above). -“When Does Leaning Hard Into Celebrity Become Lazy and Dangerous?” asks Grey New York President and Worldwide CCO Tor Myhren. -The Drum talks with Scott...Show More Summary

Monday Odds and Ends

-Freshpet goes viral with “13 Dogs and 1 Cat Eating with Human Hands” (video above). -Barton F. Graf 9000 added some seasonal additions to its “Dead Mouse Theatre” campaign for Tomcat. -Italy’s antitrust authority fined TripAdvisor for...Show More Summary

22squared Uses Singing Sloth to ‘Save the Americans’

If you love sloths, cheesy musical parodies or the song “The Lion Sleeps Tonight,” you may just appreciate 22squared’s spot for the Costa Rica Tourism Board. The ad features a reworking of the song “The Lion Sleeps Tonight” (popularized by The Tokens in 1961), as sung by a chorus of animals, beginning with a sloth. Show More Summary

Holiday Card Roundup, Part 3: Snow Globes, Treecycling, Focus Groups and More

Don’t worry readers, there’s still plenty of agency holiday cards to sort through, even after parts one and two of our roundup. For its holiday card, AKQA went the customizable mobile snow globe route. You can check out a trailer above,...Show More Summary

All Ford Wants for Christmas is You in New Spot from Blue Hive Brazil

Blue Hive Brazil put together this holiday spot for Ford, built around the premise of holiday presents receiving people as their gifts. At this time of year any changes to the holiday ad format are a relief, so Blue Hive’s gift role reversal is a welcome one. Show More Summary

The Martin Agency Revisits ‘Camels’ for Geico

According to Adweek, The Martin Agency’s “Hump Day” ad for Geico was the brand’s most viral ever, so it’s no surprise that the agency (who have been known to recycle its ideas for the brand) riffs on the spot’s popularity in its latest...Show More Summary

i.d.e.a. Promotes Higher Education for National University

San Diego-based i.d.e.a. has launched a new campaign promoting non-profit National University, centered around a series of broadcast spots which debut tomorrow. One of these spot, “Sports” (featured above), delves into the neuropsychology of sports fandom, offering a new view on an everyday activity. Show More Summary

BBH NY Visits ‘Hotel’ for Axe

Unilever’s Axe brand has been moving away from the sex-fueled image that first gave it notoriety and eventually turned into self-parody as the brand aims to attract a slightly older demographic than the hormonal adolescents those ads...Show More Summary

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