Blog Profile / AgencySpy


URL :http://www.adweek.com/agencyspy/?red=as
Filed Under:Business & Finance / Marketing
Posts on Regator:9602
Posts / Week:45.4
Archived Since:May 9, 2011

Blog Post Archive

Thursday Odds and Ends

-YouTube created “The A-Z of YouTube” to celebrate its 10th anniversary (video above). -The National Audubon Society appointed Jose Carbonell as chief marketing officer and David O’Neill as vice president for conservation strategiesShow More Summary

Proximity Russia Repurposes Retargeted Ads for 3M

Proximity Russia pulls off the neat trick of finding a practical purpose for retargeted ads in its latest effort for 3M. The agency collaborated with different banner networks in Russia to implement a technology that transforms retargeted banner ads into virtual post-it notes that users can customize. Show More Summary

Dog in Peril Curbs Potential Violence in Latest Pedigree ‘Feed the Good’ Spot

A month after launching its new global campaign called “Feed the Good,” Pedigree returns with the second installment of the effort, which is again created by BBDO–though now, Melbourne-based Clemenger BBDO takes over on ad duties. In...Show More Summary

Cramer-Krasselt Celebrates Tradition for Johnsonville Canada

Cramer-Krasselt, who lost domestic creative duties for Johnsonville to Droga5 following a review last December but continue to work with the brand internationally, launched a campaign for Johnsonville Canada emphasizing the company’s...Show More Summary

FCB New Zealand Introduces ‘Piggy Sue’ for Vodafone

FCB New Zealand launched a new spot for Vodafone entitled “Piggy Sue.” The 90-second ad aims for the heartstrings, telling the story of a man who finds a pig on the road. He attempts to track down the pig’s owner, using the Vodafone network to communicate via phone, text and email until he eventually tracks the owner down. Show More Summary

adam&eveDDB Rolls Wildly for Genius Foods

adam&eveDDB teamed up with directing duo Kyra Buschor and Constantin Paeplow — creators of the viral “Rollin’ Safari” video — for a campaign promoting Genius Foods gluten free bread. The ads apply the round animals concept to a duck, hedgehog and robin, using the schtick as a way to illustrate bloatedness. Show More Summary

Union Whets the Appetite with Simple Kraft Orange Square

With a minimalist motif based on a Kraft Singles orange square coupled with a purposely hypnotic voiceover, Toronto-based agency Union makes us hungry for a grilled cheese sandwich as lunchtime approaches. As the simplistic spot amplifies...Show More Summary

Three Agencies Remain in Lincoln Financial Review

Lincoln Financial Group is in the late stages of a creative review, with finalists briefed for final presentations, Adweek reports. According to the publication, Lincoln Financial spent around $25 million in measured media last year. Incumbent...Show More Summary

Aaron Paul Voices ‘A Driver’s Life’ for The Garage/Team Mazda

Aaron Paul (of Breaking Bad fame) lends his voice to The Garage/Team Mazda’s latest effort for Mazda, “A Driver’s Life.” The 60-second ad, which launches a new campaign called “Driving Matters” for the brand, traces the life of a driver, beginning with getting a driver’s license on the second try. Show More Summary

Excited Dogs Turn into Photographers in JWT Campaign for Nikon

A dog’s heart literally says it all in a new effort from JWT Singapore for Nikon, which has apparently deduced that man’s best friend is now the best audience when it comes to hyping their cameras. We’re hesitant to use the corny term...Show More Summary

Ace Hardware Names OKRP Lead Creative Agency

Ace Hardware has selected O’Keefe, Reinhard & Paul as its lead creative agency following a review, AdAge reports. The company spent $63 million on measured media in 2014, according to Kantar Media. Incumbent GSD&M had been Ace Hardware’s lead agency since 2009 and did not participate in the review. Show More Summary

Lola Madrid Unites Star-Crossed Pair Through Love of Scrabble, Anagrams

Madrid-based agency Lola brings together a duo leading divergent lives with the help of some clever wordplay in the form of anagrams. Of course, the underlying theme in the whole campaign is the promotion of Mattel’s classic boardgame Scrabble, where knowledge of the lexicon is certainly key. Show More Summary

Thursday Morning Stir

-Digiday created a supercut of vintage Nike ads (video above). -Creatives designed brand ads criticizing Qatar 2022 World Cup sponsors. -Bloomberg asks “Is Nike the Unidentified Company in the FIFA Bribery Case?” -TBWA\Chiat\Day wonShow More Summary

Staffing Changes at DDB New York

Last year, The New York Lottery launched a creative review after more than 12 years with incumbent AOR DDB. During its time with the client, the agency produced ads utilizing every archetype from New York hipsters and dogwalkers to young-ish...Show More Summary

Advertising Jobs: Scratch, iCrossing, SundaySky

This week, Scratch is hiring a post-production supervisor, and iCrossing is looking for a digital media planner. Meanwhile, SundaySky needs a copywriter, as well as a campaign manager. Get the scoop on these openings and more below,Show More Summary

Can a Hearing Aid Serve as an Anti-Aging Product? BBR Saatchi Thinks So

Well, this is a new one. Tel Aviv-based BBR Saatchi & Saatchi has taken something of a detour to promote hearing aids by positioning them as a tool to fight the aging process. Shot as a standard cosmetics ad, this :30 spot promotes BEKOL, the 18-year-old advocacy organization for the hard of hearing in Israel. Show More Summary

Grey Canada Enlists Special Olympians to Show Disabilities are a Non-Issue in Sports

To help promote both this year’s Special Olympics World Summer Games in Los Angeles (July 25-August 2 to be exact) and Special Olympics Canada, Grey’s Toronto office has launched a campaign that essentially proclaims sports to be “the...Show More Summary

Wednesday Odds and Ends

-Lexus’ L/Studio unveiled new additions to its “It Got Better” series (video above). -W+K Shanghai appointed Bryan Tilson as managing director. -Adweek shares “the Digital Trends Everyone in Tech and Advertising Needs to Know.” -Jack...Show More Summary

72andSunny Creates ‘The Most American Thing Ever’ for Carl’s Jr.

To celebrate the launch of Carl’s Jr.’s new Most American Thickburger — a monstrosity of a burger containing a split hot dog, Lays kettle cooked potato chips and American cheese atop a charbroiled 100 percent Black Angus hamburger patty...Show More Summary

Grey New York to Split into Five ‘Portfolio Groups’

In the wake of its recent Procter & Gamble win and the subsequent promotion of leads Tamara Ingram (formerly group EVP/executive managing director) and Debby Reiner (former EVP/group director) to top positions, Grey New York announced...Show More Summary

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