|Filed Under:||Marketing / Advertising|
|Posts on Regator:||211|
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|Archived Since:||May 9, 2011|
In partnership with iStock by Getty Images As he waded in the middle of the Caribbean Sea, watching his model as she gasped for breath in between takes, Tyler Stableford had one thought going through his mind: “I just bit off more than I can chew.”
McDonald’s France andBETC launched the famous “Come as You Are” signature in 2008. Recently they once again brought it to life through “EMOTICON CITY”, a new brand campaign that quickly went viral. Discover why the creative chose emoticons and how they were brought to life in the behind the scenes film.
Thanks to the new TV viewing technology, the consumer can simply fast-forward commercials. Advertisers are searching for innovative ways of getting back into the viewer’s good graces. Communication agency These Days came up with a non-intrusive method of achieving just that: breakvertising. The concept caught the attention of Telenet and SBS.
In partnership with iStock by Getty Images "We know that photography can ignite, inspire and change the world." — Andrew Saunders, Senior Vice President, Creative Content at Getty Images
Creating genuine, relatable imagery of people is one of the more challenging tasks when it comes to photography and videography. Senior Art Director Guy Merrill talks us through his five production tips to ensure that your people shoots look authentic and believable.
In partnership with iStock by Getty Images "These Vanguardians are the visionary leaders, entrepreneurs and public figures fostering global citizenship. And they are having an impact on imagery."
In partnership with iStock by Getty Images Image: Portraits of Acid Survivors from Bangladesh
British designer Jack Watson's grandma passed away a few month ago. While going through her stuff he found a large collection design books originally owned by his grandfather Sidney John Woods, who worked as an art director at Ealing Studios, an eminent film studio in England, between 1943 and 1959.
Ram Trucks' Guts and Glory campaign in Sports Illustrated Swimsuit Edition 2015 Advertising Agency: Richards Group, Dallas, Texas, USA Creative Director: Jimmy Bonner Art Director: Rob Baker Photographer: Andy Glass Retoucher: Taylor James Published: February 2015
Directors Ted Pauly and Melissa Silverman have released “ALL OVER IT,” a new web series featuring the exploits of four Philly-based artists working together as a collective under the same roof.
Margaret Island in Budapest hosts a park where there are over 30 statues, all depicting the nation's finest artists. Two of these bronze statues were stolen in the summer, and there is no money for their replacement.
Irish advertising shop Watercrab imagined what would happen if Santa was an agency.
Were you naughty or nice this Christmas? Ogilvy is encouraging their staff to be naughty. They illustrated wicked deeds that workmates can do to each other in the spirit of being bad this Christmas, while making fun of common office nuisances. The ads also served as the theme for their Christmas party this year.
The act of hiding a silver coin inside a Christmas pudding dates back to the early 1300s. And in the 700 years that have since passed, currency has changed very little... until recent years. Now, cryptocurrencies such as Bitcoins are fast becoming a genuine payment method, so it seemed the perfect time to take an ancient Christmas tradition and bring it bang into 2014.
Recently Google+ started to allow Google+ page owners with large following to promote their posts. But the system doesn't work like post promotion on Facebook. Facebook promotes paid posts to users within the social network itself.
We're giving away five passes (each good for two people) to the 55th annual CLIO Awards on Oct. 1, and we want you to tell us who should come!
In the past you could earn pencils (points) on Ads of the World by commenting (+2 pencils) and rating the posted work (+1 pencils). From Today there is an additional way to earn points. If somebody likes your comment they can reward you by giving you a pencil of appreciation.
Via: Bodhisatwa Dasgupta
JWT's trendspotting team has just released its latest trend report, "The Circular Economy," which explores the revival of an alternative economic model that's designed to reduce waste and is steadily gaining ground with major brands from Unilever to BMW to Philips and more.