|Filed Under:||Marketing / Advertising|
|Posts on Regator:||181|
|Posts / Week:||1.3|
|Archived Since:||May 9, 2011|
Marketing experts agree that for people the most interesting object is a face. This is why most of the advertising involves faces of models, actors, movie stars and only secondarily logos, graphics, landscapes and other pictures. To take advantage of this phenomena Youlalight came up with the Mobile Face Hologram:
Halloween themed Pepsi ad (credits and high-res image) created by Advertising Agency Buzz in a Box, Bussels, Belgium and posted on Ads of the World's Facebook page went viral reaching over 300K people on Facebook alone in just a few hours.
Soon, your avatar and your recommendation of a product or service will show up on Google searches and other products to your friends. By default it's on, but you can opt out at any time on this page. Here's what you need to know:
Remember Chipotle's Scarecrow spot with a sad scarecrow disillusioned by big corporations serving unethical food? In a not very unexpected move the site Funny or Die (FOD) created a spoof suggesting that advertising is just... wait for it...
The ad with the cat above reads: "What is on your floor is not always on your mind." Check out the dog ad from the same campaign too. Then, proceed to see 20 ads from Ads of the World that will surely leave an impression on your visual cortex forever.
Snapwire is a platform for businesses and brands to get on-demand creative imagery from talented mobile photographers. Buyers post photo requests on Snapwire, photographers submit their most creative photos to match, and the best images get purchased.
Applied Arts Magazine is a Toronto based publication serving the visual communications sector. Every year we hold awards judging and include a jury of creative professionals.
Recently Swedish advertising agency Rodolfo took the decision to employ psychologists. A decision based on the fact that the advertising industry is not fit to solve today’s communication problems. To be truly innovative the sector needs to be reshaped. With its current organization, the industry is preventing innovation, rather than enabling it.
Iain Lanivich, Creative Director at Lowe Campbell Ewald, takes the viewer on a tour of the city explaining why all business should move to Detroit – the city is a hotbed for creativity, innovation and inspiration.
Ever wanted to know what it’s like inside SpongeBob’s head? Thanks to a new mural by Austrian graffiti artist Nychos (The Weird), now you can.
The inspiration for artist and Arnoldnyc creative director Nate Guillard's mural is simple: working together is fun. The plan was initially hatched when Arnold's New York office moved into its new open space in an historic printing house at 205 Hudson.
A glimpse behind the scenes of 23andMe's first national television commercial with the people who helped make it happen, including Arnold NYC and Buck.
Lots of weirdness, sex and dancing. Enjoy!
Renew, the startup behind the scheme, installed 100 recycling bins with digital screens around London before the 2012 Olympics. Advertisers can buy space on the internet-connected bins, and the city gets 5% of the airtime to display public information. More recently, though, Renew outfitted a dozen of the bins with gadgets that track smartphones.
Publicis Omnicom Group is a new advertising conglomerate to be formed from a mega-merger of Publicis and Omnicom. POG's combined revenues were $23 billion in 2012. WPP recorded $15.6 billion in the same period. The merged entity becomes the biggest advertising group in the world.
Savveo utilizes cloud based solutions that deliver rich audience intelligence to facilitate real time buying of offline advertising. This creates new efficiencies for buyers and sellers. Check out the video that explains the concept...