Blog Profile / Katya's Non-Profit Marketing Blog


URL :http://www.nonprofitmarketingblog.com/
Filed Under:Industries / NGOs & Nonprofits
Posts on Regator:907
Posts / Week:2.6
Archived Since:May 16, 2011

Blog Post Archive

How to Shift Giving: New Money for Good Research Released

Of all of the research I reference in webinar and conference presentations, the Money for Good studies are a longtime favorite. By delving into the true giving motivations and habits of donors, fundraisers can create more effective strategies and stronger appeals to inspire more giving. Show More Summary

6 Quick Behavioral Economics Lessons for Fundraisers

Last month I had the chance to listen to Professor Judd Kessler of the Wharton School during the Ruffalo Noel Levitz Annual Fundraising Conference in Minneapolis. He shared insight on how behavioral economics can affect nonprofit fundraising. Wait,...Show More Summary

Ignite Action with a Powerful Data Story

[Editor's note: Today's post comes from Lori Jacobwith, founder of Ignited Fundraising. Lori is a fundraising culture change expert and master storyteller. Be sure to register for tomorrow's Nonprofit 911 webinar to hear Lori tell you...Show More Summary

Master Monthly Giving (Part 2: Expert Interview)

Read Part 1 here I’m thrilled to share more monthly giving mastery with you from my recent interview with leading monthly giving expert Erica Waasdorp. Nancy: Once you have a new monthly donor in the door, what’s the best way to welcome him? Erica: If donor signs up online, make sure you get a warm, appreciative email to him ASAP. Show More Summary

Master Monthly Giving: Q&A with Erica Waasdorp

I’m thrilled to share this monthly giving mastery with you, drawn from my fascinating interview with leading monthly giving expert Erica Waasdorp. In her unequaled guidebook, Monthly Giving: The Sleeping Giant, Erica walks you through recurring giving, step by clear-and-doable step. Show More Summary

#GivingTuesday Success with a Staff of One: Q&A with CASS

Last year, Network for Good customer Collective Action for Safe Spaces (CASS) had a great #GivingTuesday campaign and won our prize for Best Social Campaign. The organization raised more than $17,000, came in fourth on our leaderboard...Show More Summary

The Key to Raising More This Year

You might have a marketing plan, a shiny new website, and a fundraising appeal that has been triple-checked, but the key to raising more this year will come down to really knowing and understanding your donors. When you truly understand your donors, you can communicate more effectively with the best timing, more relevant messages, and the right ask. Show More Summary

Don’t Forget the Why

On a recent family vacation, I loved seeing these stickers on trash cans along the boardwalk and on the beach. As part of Virginia Beach’s “Keep It Beachy Clean” campaign, messages like “Thanks for not littering! You just kept a pelican...Show More Summary

How to Set a #GivingTuesday Goal

Are you ready for #GivingTuesday 2015? This annual day of generosity continues to grow, and we expect this year’s event to be even bigger. According to a recent webinar poll, 30% of nonprofits are planning to participate in #GivingTuesday...Show More Summary

An Inside Look at The 4 Pillars of Donor Relations: Q&A with Author Lynne Wester

Tomorrow, donor relations expert Lynne Wester will join us for a free Nonprofit911 webinar: Donor Retention Isn’t Speed Dating. You don't want to miss it! Register now! Lynne is not only an expert on donor retention; she has spent her career in donor relations and is known as the Donor Relations Guru. Show More Summary

Dig Into Your Donor Database

Editor’s Note: This post comes from Barbara O’Reilly, founder of Windmill Hill Consulting. We’re excited to partner with Barbara so she can share her extensive knowledge of strategic development planning and donor-focused fundraising...Show More Summary

Bring-’Em-Close Welcome Packs

I just donated to your organization for the very first time. So what kind of welcome am I going to get? Will you respond ASAP with a quick, impersonal email and never be heard from again? Or will I receive that generic email or letter...Show More Summary

The Quick and Dirty Guide to A/B Testing Your Donation Page

Your landing pages are important, and your donation pages are no exception. Do you ever wish you could know which messages, suggested donation amounts, or photos are the best at inspiring your donors to give? Enter A/B testing. Although...Show More Summary

Nonprofit Love: A Music Playlist to Inspire You

Sometimes nonprofit fundraisers and marketers need to take a deep breath and then...rock out. Ok maybe not "rock out," but listening to music can help spark creativity, help you relax, or pump you up. I reached out to some of my nonprofit...Show More Summary

What Your Social Fundraising Campaign Is Missing

Social fundraising can help even the smallest organizations spread their message and attract new donors. These peer-driven campaigns tap into the networks of your supporters allowing you to expand your reach beyond your list. But the real power of turning your donors into fundraisers is not just about the multiplier effect. Show More Summary

Your Fundraising Jargon Cheat Sheet

It’s 2015 and, yes, online fundraising is mainstream. However, many terms surrounding online marketing and fundraising can trip up nonprofits. When you’re making decisions about which software to use or campaign strategies to test, we want to make sure you and your colleagues aren’t confused when you come across a term you don’t use every day. Show More Summary

The Millennial Impact Report: Q&A with Derrick Feldmann

What inspires Millennials to give and volunteer? How can an organization engage with its Millennials? We’re racking our brains trying to understand the group that’s soon to be the largest living generation in the nation. Fortunately,...Show More Summary

A New View of Grant Resources

A truly sustainable funding model is the holy grail of nonprofits. A great way to achieve that goal is by making sure you have a diversified revenue stream that includes individual donations, fees for service, and grant funding. A healthy organization can stack up these funding sources for a strong foundation that supports their mission. Show More Summary

What’s Your Ask: One-Time or Monthly Giving?

Did you donate to the relief effort for victims of the Nepal earthquake a few months ago? I contributed via GlobalGiving, thanks to the on-the-ground guidance of a friend living there. Here’s the donation page I encountered, and I have to tell you, I was confused. Take a close look. Show More Summary

Watch this Brilliant Second-by-Second Storytelling Masterpiece

After Caryn’s webinar on Tuesday, Storytelling with the Emotional Brain, I came across this video in my Facebook feed. It was posted last year, so you may have already seen it. Watch it now: Wow. I mean… WOW. Doesn’t it hit you hard? This is storytelling to the max, revealed in one-second intervals. Show More Summary

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