Blog Profile / Getting Attention


URL :http://gettingattention.org/
Filed Under:Industries / NGOs & Nonprofits
Posts on Regator:591
Posts / Week:2.4
Archived Since:May 16, 2011

Blog Post Archive

Get More Video Views & Shares: #501TechNYC (Part 2)

Read Part One Thanks to NYC’s 501 Tech Club for inviting knowledgeable nonprofit video makers from Broadway Cares/Equity Fights AIDS andInternational Rescue Committee (IRC) to share tips, tools, and case studies with us video expert wannabees. Show More Summary

Proof Point #3: Top Hurdles to Marketing Impact

Proof Points: Research findings to use when advocating for the marketing approaches you know are right. Talk about a perennial challenge! Inadequate time and budget remain the two primary hurdles to nonprofits’ marketing impact. ButShow More Summary

4-Step Escape from Groundhog Day Marketing

via GIPHY Punxsutawney Phil predicted an early spring this morning, and I’m thrilled we’re not going to get stuck in the snow. In fact, it’s melting fast in the 50-degree sun right outside my New Jersey window. Your marketing doesn’t have to stay stuck either. Instead, turn to comic genius Bill Murray for guidance on breaking […]

Write Your Way to Connection & Action

Stuck on that membership renewal email series or the petition-signing campaign due to launch on Facebook last week? Ready to move from making mediocre messages to crafting content that connects quickly, and is repeated and acted on? Then learn and laugh as you gobble your way through Jeff Brooks’ new guide to writing great nonprofit content:  How […]

Nonprofit Video Experts Share Tips & Tools: #501TechNYC (Part 1)

It’s so challenging for nonprofits to get video right, especially with limited budgets and bandwidth. That’s why I so appreciate the practical guidance shared by NYC’s 501 Tech Club presenters Cathe Neukum, Executive Producer at International Rescue Committee (IRC), and Lane Beauchamp, Manager of Marketing and Media at Broadway Cares. Here’s a brief summary of what I […]

Use Audience Personas to Connect & Convert (Case Study)

Thanks to See3 for sharing this useful case study, originally published on the See3 blog. Learn more: Create personas to bridge the gap with your target audiences Many nonprofits fall into the trap of believing that their audience is the general public, when the truth is that your supporters are much more nuanced than that. […]

Extend Your Reach with a Staff Messenger Team

We all have a powerful communications resource right in front of us—our colleagues. But most of us look right past them. Here are four compelling reasons—backed up by the kind of research findings nonprofit decision makers adore—to launch your team of staff messengers a.s.a.p.: 1) There’s never enough time, talent or budget to complete everything we […]

Using Data Well Tops 2016 Nonprofit Marketing Musts

I relish the roll out of trends at the end of each year, digesting them in the context of what’s working for our clients and passing on what matters most to nonprofit marketers. I’ve seen typically broad-ranging predictions for 2016, but these two constants central to our work have been repeated across multiple sources: Data, drawn […]

Like You’re Talking to a Friend (Do It Differently: Part 2)

Welcome back to our new Do-It-Differently series, featuring fresh ideas from the field. Thanks to today’s idea generator—Todd McPherson, development director, IFCS. We revised our tone and content to be more direct, frank and engaging—like...Show More Summary

Use Today to Prep for #GivingTuesday 2016

Today’s the day: #GivingTuesday 2015. “We have a day for giving thanks. We have two for getting deals. [Today], we have #GivingTuesday, a global day dedicated to giving back.” Whether your organization is full into Giving Tuesday, or you’re watching from the sidelines to determine whether it’s right for you, there’s lots to learn by […]

Give 10 Minutes: Get the Benchmarks & Data You Need

Kivi Leroux Miller’s Nonprofit Communications Trends Survey has become the “go to” source for what’s REALLY happening in the world of nonprofit communications and fundraising. The annual results report provides concrete benchmarks for your marketing approach and the proof points you need to lobby for the resources you need to do marketing right. Show More Summary

Let Your People Do the Talking (Do It Differently: Part 1)

Our first post in the new Do-It-Differently series, featuring fresh ideas from the field. Thanks to Renee Thompson, director of philanthropy, Second Harvest Food Bank of Middle Tennessee Tested Turnaround! Introducing a new fundraising spokesperson—one of our clients (an individual who’s benefited from our donors’ support). Show More Summary

Stories BETTER than Puppies & Piglets (Part 2)

Let’s be real: Your organization is one of the many that can’t use kitty or puppy photos to raise money or recruit volunteers. In Part One of this mini-guide, I shared my take on why such emotional candy works so well to raise money or recruit volunteers. And cited a reliable litmus test for photo-story […]

No Piglets or Puppies (Part 1)

Adorbable! Who can resist the cuteness of puppy photos like this one? Don’t feel silly for responding. Most of us do the same, which is why you see so many organizations communicating cute. But if your organization doesn’t have piglet or puppy photos to share (and that’s most of us), what can you do? Start […]

5 Must-Haves: Your Peer-to-Peer Fundraising Toolkit

Guest blogger Rob Wu is CEO of CauseVox, a crowdfunding and peer-to-peer fundraising platform used by nonprofits to create fundraising websites. Today, fundraising extends far beyond motivating people to donate. We want engagement, we want other actions, and we want to build a relationship! We also want as many people as possible rallying for our […]

What??? Surprise, Your Shortcut to Connection

Shaping messages to be relevant to those we’re hoping to engage and spur to action is the #1. Relevance rules! But there’s more you can do, once you get to relevance. Over the last few months, my passion to find, analyze and guide you to the most effective messaging possible has uncovered a few additional […]

Work Your Small (Case Study: Meals on Wheels)

Guest blogger Guy Arceneaux is Director of Marketing and Communications for Meals on Wheels of Central Maryland.  Here’s my top takeaway from my first three months on the job at Meals on Wheels of Central Maryland: Smaller, more nimble nonprofits like ours typically know their audiences better—so are far more connected with them—than large, complex organizations ever […]

Take Trump’s Track to Twitter Triumph

There’s so much to be learned from the way others communicate, even if you don’t share perspectives. In fact, it’s easier to highlight and harvest high-impact marketing techniques when you and the source are on opposite sides of an issue or cause. Because we all want to do better than that guy! No better source […]

4 Motivating, Memorable Words (Message Case Study)

You have a priceless, DOABLE opportunity to position your organization, programs, services, campaigns, and events in audiences’ hearts, minds, schedules, and wallets: Relevant messages! Your tagline is the heart of your message platform. Show More Summary

3 Steps to Meaningful Marketing Measures: Part 2

Read Part 1 first Metric mania! It’s all around us. Unfortunately, when we try to measure too many marketing measures, all we get is frustrated. Even for nonprofit communicators in large, well-staffed organizations, there’s rarely enough bandwidth to capture, analyze, share and use many marketing insights. But there is a better way…I urge you to take these three […]

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