Blog Profile / Getting Attention


URL :http://gettingattention.org/
Filed Under:Industries / NGOs & Nonprofits
Posts on Regator:563
Posts / Week:2.6
Archived Since:May 16, 2011

Blog Post Archive

Grab-It Nonprofit Marketing Jobs

Subscribers, we’re working on getting you the ability to opt-in or -out of these listings vs. other posts. Hold on!  Post YOUR comms job here—nonprofits, grantmakers, B Corps & vendors serving nonprofits. Chief Marketing and Communications...Show More Summary

Summer Shifts in Communications? Please share here!

Hey you! I’d love to know how you adapt your organization’s communications for summertime impact, for a blog post! Do you: Change timing Shift topic, tone or language to make it more seasonally relevant Adapt your campaign focus, channel and/or frequency Tone it summer—light and fun Something I haven’t mentioned yet Change nothing at all? […]

Frank Talk: Comms that Connect (Part 1)

Guest blogger Mark Dessauer is Director of Communications at Blue Cross and Blue Shield of North Carolina Foundation. Frank: A gathering of communicators who work for the common good (or public interest). I found myself there this past winter, delighting in northern Florida rain while the rest of the country was being buried under snow. Frank […]

Life-Changing Nonprofit Marketing Jobs

Subscribers, we’re working on getting you the ability to opt-in or -out of these listings vs. other job posts. Hold on, please! Post YOUR comms job here—nonprofits, grantmakers, B Corps & vendors serving nonprofits. Associate Web Producer,...Show More Summary

Get to Gripping Headlines: Via Vincent Musetto

HEADLESS BODY IN TOPLESS BAR The first line your reader sees means the difference between success and failure. Most leads are clever headlines that play on words. Many are cute, but most aren’t effective. You can do better! Let’s learn from reporter Vincent Musetto, who wrote this “most anatomically evocative headline in the history of American […]

WE Rules! Make Your Messages Matter Now

Guest blogger Lisa Sargent is one of the best fundraisers and copywriters I know. She focuses here on donor communications, but her take is relevant for all nonprofit campaigns and audiences. Read on, and we up! Lately it’s been that the 24/7 donor communications fiesta … is getting a little tired. Same old players, same old info, […]

Crazy Great Nonprofit Communications Jobs

Post YOUR comms job here—nonprofits, grantmakers, B Corps & vendors serving nonprofits. Citizen Outreach Staff Fund for the Pubic Interest: Environment Oregon (Portland, OR) Communications Associate New York State Health Foundation (New...Show More Summary

Unforgettable: You Can Do It Too

“When the new antenna went live, you’d swear that Dizzy Gillespie was playing right next to you.” I can easily visualize this scene, and hear it too. Can’t you? In fact, this excerpt from WBGO’s (NYC’s premier jazz radio station) recent appeal made the listening-enriching value of the station’s new antenna crystal clear—by showing, not […]

Change! Nonprofit Marketing Jobs

Post YOUR comms job here—nonprofits, grantmakers, B Corps & vendors serving nonprofits. Assistant Social Editor ProPublica (New York, NY) Communications Director National Hispanic Media Coalition (Los Angeles, CA) Communications Manager...Show More Summary

Pure Passion is Contagious (Case Study, Part 1: Stickley Museum)

Last summer, my husband and I finally visited The Museum at Craftman Farms, which had been on our go-to list for a decade. It’s the former country estate of noted turn-of-the-20th-century designer Gustav Stickley, a leader of “the Arts and Crafts movement in decorative arts, home building, and furnishing styles.” It’s the only house Stickley […]

Proof Point #2: Email Subject Line Length Matters, SOMETIMES

Welcome to our Proof Point series—highlighting research findings to use when advocating for the marketing approaches you know are right.  Email subject line length DOES MATTER, as proven by Mail Chimp’s research on open rates for 200 million emails. The best email subject lines are short [50 characters or less]…and provide the reader with a reason to […]

Disconnect Is Damaging (Messaging Case Study: Part 1)

Here’s how I partnered with a wonderful client organization to develop relevant, memorable messages (and guided graphics to match) that are bringing employees, supporters, partners and participants closer and motivating them to get more...Show More Summary

OMG Nonprofit Communications Jobs

Post YOUR comms job here—nonprofits, grantmakers, B Corps & vendors serving nonprofits. Administrative and Marketing Associate History Theatre (Twin Cities, MN) Associate VP for News, Communications and Media Duke University (Durham,...Show More Summary

OMG Nonprofit Communications Jobs

Post YOUR comms job here—nonprofits, grantmakers, B Corps & vendors serving nonprofits. Associate Designer & Query/Segmentation Specialist & Knowledge and Instructional Design Specialist WGBH (Boston, MA) Communications Coordinator Envision...Show More Summary

That 1 Thing… Ugh!

What’s that one bad work habit you want to change but just can’t do it? C’mon—we all have at least one. But be it one or many, these habits can drive us crazy. OMG! Here’s my biggie bad: Whenever I speak or train, I learn a ton from folks like you who are in the room […]

Your Mother! Still time.

There’s no better way for your organization to get your supporters’ and prospects’ attention (media attention, too) than piggybacking on what’s already top of mind. Your people are already thinking on this stuff, so are far more likely to connect with your campaign than at any other time. Relevances rules! So, make the most of […]

Great Nonprofit Communications Jobs

Post YOUR comms job here—nonprofits, grantmakers, B Corps & vendors serving nonprofits. Communications & Political Director, National Organization for Women (New York, NY) Communications & Program Associate Center for Genetics and Society...Show More Summary

Reach Out during Crises: w/Recognition, Respect & Sensitivity

How can our orgs communicate effectively in the middle of two huge crises—1) police brutality and misconduct in Baltimore, spurring active response by community members fighting for their rights and lives; and 2) Nepal’s crushing earthquake,...Show More Summary

YOU! Nonprofit Communications Jobs

Post YOUR comms job here—nonprofits, grantmakers, B Corps & vendors serving nonprofits. Business Development Lead, Minds on Design Lab (NYC, DC or Boston) Communications Assistant, Charles Stewart Mott Foundation (Flint, MI) Communications...Show More Summary

It’s Today! Google Test Your Website

Guest blogger Jen Boland is an internet consultant with Beaconfire. NOTE: I tested GettingAttention.org‘s mobile-friendliness & share the screenshot below. Ugh! Today’s the day. If your website isn’t responsive or optimized for mobile devices, you should be worried. Show More Summary

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