Blog Profile / Getting Attention


URL :http://gettingattention.org/
Filed Under:Industries / NGOs & Nonprofits
Posts on Regator:642
Posts / Week:1.8
Archived Since:May 16, 2011

Blog Post Archive

Last-Minute Valentines: Still time!

From soulful to silly, heartfelt to heavy, no matter the approach, organizations like yours are using Valentine’s Day to get attention and motivate the actions they need this week and beyond. You still have time to leverage Valentine’s Day TODAY if you act now. The secret sauce here is piggybacking on what’s top of mind. Your people are […]

How to Spot & Gather Strong Stories

When you gather compelling stories—about beneficiaries, donors, or volunteers, or other players—to share in campaigns, thanks, and other communications, you gain a powerful complement to your data and anecdotal understanding of the people you want to engage. Together, these insights forge a shortcut to engaging hearts, minds, and wallets. But it can be tough to source […]

Still Time! Turn Colleagues into Powerful Year-End Fundraisers

We’re counting down to the year-end giving finish line. Are you banging your head against the wall yet? Joking aside, it may seem like your team’s hard work and limited resources aren’t enough. Yet you know how much you could bring in, if only… Good news! There is a way to move past this seemingly […]

Photos to Ignite Year-End & Protect Privacy (Ask Nancy)

Dear Nancy: I saw how stories about our clients—powered by a photo or two—fueled our last two year-end campaigns. They were highly successful and I planned to feature the same kind of profiles this year. That plan changed radically last month when our social workers urged us to put our clients’ privacy first and stop using […]

13 Minutes to Boost Credibility & Impact: 2 DAYS LEFT

Invest 13 minutes NOW to complete the 2018 Nonprofit Communications Trends Survey. Payback? In the short term, you’ll be invited to an exclusive preview webinar and be the first to see the results. For the duration, you’ll get data vital for decisionmaking and for convincing the powers that be and your colleagues that your approach is spot […]

40k to 4 Million Views! Boost YOUR YouTube Video Views (Case Study)

Guest blogger Mark Horvath founded and leads Invisible People who shares how to boost your YouTube views from meh to magnificent.  BTW, Mark’s video version of this post features a extra tips not found here. I was thrilled with the performance of Invisible People’s YouTube channel for the last few years. With a focus on homelessness education, an […]

Fertile Follow Up: To whom and when?

Follow up. It’s vital but so tough to do right. Either we don’t know what to say, fear “bugging” the very folks we want something from, or both. So we don’t follow up enough or well, which undermines engagement and results—no matter how compelling our campaigns may be! Follow up shows we care It also signals […]

7 Steps to Passionate Volunteer Messengers

You face an uphill battle to recruit volunteers and retain them at ever higher and more effective levels of engagement. For those of you with small or all-volunteer organizations, there’s absolutely nothing more important. And, as time and budgets get tighter, and reliance on volunteers increases, it’s harder than ever. There’s a proven yet seldom-used method […]

Bring Yourself to Work? James Porter Does

Do you bring yourself—with your passions, personal history, and personality—to work, or do you check “the real you” at the front door? Here’s hoping you bring “all of you” to work. It’s the only way to feel fully at ease in your job, to nurture the relationships you need for success and satisfaction (for you and […]

3 Ways to Stay Safe from Cyber Attack

Yes, this has to matter to you. The current global cyber attack, built on ransomware, could wreck your communications impact and a lot more. If or when your organization gets hacked, it’ll bring all activity—including communications and fundraising—to an absolute standstill. Even worse, it will require an enormous investment of time and budget to repair and […]

4 Easy Ways to Get Closer & Boost Action

There’s a proven way for your organization to start and strengthen vital relationships with the people whose support, loyalty, and actions you want—donors, volunteers, and even staff (too often overlooked here). This approach is easy to learn and execute. And it’s something you do on a personal level all the time: Getting to know and […]

! Jackpot of Comms Skills & Inspiration: #17NTC

Liz Polay-Wettengel is National Director of Marketing and Communications for InterfaithFamily, a Jewish non-profit based in Newton, MA. For three years in a row, my colleagues from InterfaithFamily and I have participated in the annual Nonprofit Tech Conference (from NTEN). It is, by far, the conference that we learn the most from. Every year, we […]

Proactive Budgets Get the Marketing $ Need for Impact!

The hands-down, most hated and most frequently-avoided marketing task is budgeting. Believe me, I hear it constantly. Now’s the time to get past this bias and digest the coming series on on budgeting how-tos. You’ll learn the value a budget brings to your work as it translates the actions outlined in your marketing plan into expense. […]

Inside Scoop: Powerful Testimonials from Your Peers

Guest blogger Karen Petersen is Director of Annual and Planned Giving at the HudsonAlpha Institute for Biotechnology in Huntsville, Ala. In my previous life, I was a TV reporter. My favorite part of the job was interviewing people and weaving their words together with mine to construct a compelling story. Little has changed since I changed careers. […]

Just ONE Call to Action (Case Study)

Remember when you were a teen and your mom told you to clean up your room, call your grandmother, and set the table all within the same five minutes. Remember how frustrating that was. How even if you wanted to do what your mom wished—not every teen’s desire, for sure—you couldn’t do three things at […]

6 Ways to Train All-Org Messengers

The pressure is on to connect and mobilize your people as the world in which we work grows increasingly complex, crowded, and uncertain. Why not recruit folks already connected with your organization to help as marketing and fundraising...Show More Summary

1 Week into 2017: Where are You Headed?

This practical, doable marketing plan template takes you from goals to benchmarks, work plan, action, and impact!  Eeesh! Those New Year’s resolutions—including the ones we set for marketing and fundraising work—are so hard to keep. That’s because most resolutions are action items, rather than goals (the real “what we want to get to”). When things […]

3 Techniques to Avoid Getting Overwhelmed in 2017

Guest bloggers Beth Kanter & Aliza Sherman wrote The Happy, Healthy Nonprofit, a must read for communicators & fundraisers. If there is one thing we can agree on, it is that that last quarter of 2016 was especially stressful. Not just the usual hectic workload of year-end campaigns, but a difficult election season—a combination that has […]

Still Time: 5 Ways to Up Year-End Giving

The clock is running out on year-end fundraising. Whether you’re exceeding expectations or are barely meeting the bare minimum, you can do even better. I know what you’re thinking: “There’s so little time.” But I want to share five doable adjustments you can make right now to increase year-end donations. 1) Expand your prospect pool […]

5 Steps to Consistent Communications (+ Instant Connection)

Whether you’re all in on year-end fundraising or working in some 2017 prep, I bet you have some pretty ambitious goals to meet. You wouldn’t be reading this otherwise. Here’s a proven but frequently overlooked method to help you get there: consistent communications. Consistency enables your people and prospects to recognize your organization’s communications in a […]

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