Blog Profile / Getting Attention


URL :http://gettingattention.org/
Filed Under:Industries / NGOs & Nonprofits
Posts on Regator:637
Posts / Week:2
Archived Since:May 16, 2011

Blog Post Archive

40k to 4 Million Views! Boost YOUR YouTube Video Views (Case Study)

Guest blogger Mark Horvath founded and leads Invisible People who shares how to boost your YouTube views from meh to magnificent.  BTW, Mark’s video version of this post features a extra tips not found here. I was thrilled with the performance of Invisible People’s YouTube channel for the last few years. With a focus on homelessness education, an […]

Fertile Follow Up: To whom and when?

Follow up. It’s vital but so tough to do right. Either we don’t know what to say, fear “bugging” the very folks we want something from, or both. So we don’t follow up enough or well, which undermines engagement and results—no matter how compelling our campaigns may be! Follow up shows we care It also signals […]

7 Steps to Passionate Volunteer Messengers

You face an uphill battle to recruit volunteers and retain them at ever higher and more effective levels of engagement. For those of you with small or all-volunteer organizations, there’s absolutely nothing more important. And, as time and budgets get tighter, and reliance on volunteers increases, it’s harder than ever. There’s a proven yet seldom-used method […]

Bring Yourself to Work? James Porter Does

Do you bring yourself—with your passions, personal history, and personality—to work, or do you check “the real you” at the front door? Here’s hoping you bring “all of you” to work. It’s the only way to feel fully at ease in your job, to nurture the relationships you need for success and satisfaction (for you and […]

3 Ways to Stay Safe from Cyber Attack

Yes, this has to matter to you. The current global cyber attack, built on ransomware, could wreck your communications impact and a lot more. If or when your organization gets hacked, it’ll bring all activity—including communications and fundraising—to an absolute standstill. Even worse, it will require an enormous investment of time and budget to repair and […]

4 Easy Ways to Get Closer & Boost Action

There’s a proven way for your organization to start and strengthen vital relationships with the people whose support, loyalty, and actions you want—donors, volunteers, and even staff (too often overlooked here). This approach is easy to learn and execute. And it’s something you do on a personal level all the time: Getting to know and […]

! Jackpot of Comms Skills & Inspiration: #17NTC

Liz Polay-Wettengel is National Director of Marketing and Communications for InterfaithFamily, a Jewish non-profit based in Newton, MA. For three years in a row, my colleagues from InterfaithFamily and I have participated in the annual Nonprofit Tech Conference (from NTEN). It is, by far, the conference that we learn the most from. Every year, we […]

Proactive Budgets Get the Marketing $ Need for Impact!

The hands-down, most hated and most frequently-avoided marketing task is budgeting. Believe me, I hear it constantly. Now’s the time to get past this bias and digest the coming series on on budgeting how-tos. You’ll learn the value a budget brings to your work as it translates the actions outlined in your marketing plan into expense. […]

Inside Scoop: Powerful Testimonials from Your Peers

Guest blogger Karen Petersen is Director of Annual and Planned Giving at the HudsonAlpha Institute for Biotechnology in Huntsville, Ala. In my previous life, I was a TV reporter. My favorite part of the job was interviewing people and weaving their words together with mine to construct a compelling story. Little has changed since I changed careers. […]

Just ONE Call to Action (Case Study)

Remember when you were a teen and your mom told you to clean up your room, call your grandmother, and set the table all within the same five minutes. Remember how frustrating that was. How even if you wanted to do what your mom wished—not every teen’s desire, for sure—you couldn’t do three things at […]

6 Ways to Train All-Org Messengers

The pressure is on to connect and mobilize your people as the world in which we work grows increasingly complex, crowded, and uncertain. Why not recruit folks already connected with your organization to help as marketing and fundraising...Show More Summary

1 Week into 2017: Where are You Headed?

This practical, doable marketing plan template takes you from goals to benchmarks, work plan, action, and impact!  Eeesh! Those New Year’s resolutions—including the ones we set for marketing and fundraising work—are so hard to keep. That’s because most resolutions are action items, rather than goals (the real “what we want to get to”). When things […]

3 Techniques to Avoid Getting Overwhelmed in 2017

Guest bloggers Beth Kanter & Aliza Sherman wrote The Happy, Healthy Nonprofit, a must read for communicators & fundraisers. If there is one thing we can agree on, it is that that last quarter of 2016 was especially stressful. Not just the usual hectic workload of year-end campaigns, but a difficult election season—a combination that has […]

Still Time: 5 Ways to Up Year-End Giving

The clock is running out on year-end fundraising. Whether you’re exceeding expectations or are barely meeting the bare minimum, you can do even better. I know what you’re thinking: “There’s so little time.” But I want to share five doable adjustments you can make right now to increase year-end donations. 1) Expand your prospect pool […]

5 Steps to Consistent Communications (+ Instant Connection)

Whether you’re all in on year-end fundraising or working in some 2017 prep, I bet you have some pretty ambitious goals to meet. You wouldn’t be reading this otherwise. Here’s a proven but frequently overlooked method to help you get there: consistent communications. Consistency enables your people and prospects to recognize your organization’s communications in a […]

3 Tools to Fuel Fundraising Ambassadors

We all have an incredible fundraising resource right in front of us—our board member, colleague, and loyal volunteer ambassadors. But most of us look right past them, much less make it appealing or easy for them to participate and succeed! You still have time to launch your team of fundraising messengers to spur year-end giving. […]

Take 10 Minutes: Get Data to Do Comms Right

Kivi Leroux Miller’s annual Nonprofit Communications Trends Report is one of my “go to” resources for boosting client communications impact. The report provides concrete benchmarks for your marketing, fresh ideas to experiment with, and the proof points you need to lobby for the resources and support you need to do communications right. Show More Summary

Prep Today for #GivingTuesday 2017

It’s #GivingTuesday 2016, the best day to do vital prep work for #GivingTuesday 2017. Whether your organization is a passionate participant or still weighing joining the movement, you have lots to learn from watching colleague and competitive organizations execute their #GivingTuesday campaigns. Show More Summary

Heartfelt, Relevant Messages Build Bridges (Case Study: StoryCorps)

This morning’s election news dug into the divide that’s fracturing the U.S. Hearing the stats on how deep and broad these divisions are—rural vs. urban, men vs. women, those with post-secondary education vs. those without—wasn’t surprising. But it was distressing, especially as I contemplate where we go from here. So many organizations have ignored the […]

Want to Fire Your Online Engagement System?

Guest blogger Maureen Wallbeoff, Vice President at Firefly Partners, brings a people-focused, collaborative influence to the Firefly team and clients.  If the title of this blog post resonates with you, you have lots of company.  In fact, most nonprofit organizations have a degree of dissatisfaction with their online engagement tools – primarily because there is […]

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