Blog Profile / Getting Attention


URL :http://gettingattention.org/
Filed Under:Industries / NGOs & Nonprofits
Posts on Regator:571
Posts / Week:2.6
Archived Since:May 16, 2011

Blog Post Archive

Still time: Summer-ize Your Marketing

You know it, and I know it. Shaping content that matters to your readers is everything. But that’s tough when we’re all seasonally distracted by the fireflies, fireworks and family vacations. Even though schooldays ended eons ago for most of us, our focus, attitudes, and readiness to act change as the weather warms. But how […]

6 Now-or-Never Summer Reboots

Our daughter Charlotte is finishing up a blissful summer at a few different day and overnight camps. At the end of each and every day, her mind and creativity are stimulated, she’s made new friends, and she sleeps solidly with a smile on her face. She finishes the summer inspired, energized and smarter than ever. […]

Important Insights for Marketing Impact: Part 1

Ever since super-smart statistician Nate Silver brought presidential campaign data to the headlines in 2012, we’ve become a metrics-obsessed nation. That’s changed the life of most marketers I know, who have been asked (pressured in some cases) to harvest more and more data. This laser focus on data parallels the growth of nonprofits’ use of […]

Part 2: Get to Stronger Supporter Relationships (Peer Guidance)

Please tell us what you’re doing to strengthen supporter relationships, and what’s in your way. Thanks! Read Part 1 here Thanks to these fabulous folks in the field for sharing their right-now paths to stronger relationships with supporters, and what’s getting in their way! The greatest challenge Kathleen Kennedy faces in building relationships and keeping them […]

Get to Stronger Supporter Relationships (Peer Guidance: Part 1)

Got 2 minutes? Please tell us what you’re doing to strengthen supporter relationships, and what’s in your way. Thanks! Thanks to these fabulous folks in the field for sharing their right-now paths to stronger relationships with supporters, and what’s getting in their way! What Lorna Riddle is doing differently to build stronger relationships “I’m creating a […]

Sizzling Nonprofit Marketing Jobs

This is my 202nd jobs posting, and the final one. There are so many dedicated nonprofit jobs sources, that this feature is no longer necessary. I’m going to focus content 100% on what you’ve told me is most useful, and can’t find elsewhere—tips, tools, templates and case studies. Thanks for reading, and for your feedback! Communications Coordinator Prevention […]

3 Steps to Comms that Connect (Frank Talk: Part 2)

Read Part One Here Guest blogger Mark Dessauer is Director of Communications at Blue Cross and Blue Shield of North Carolina Foundation. Frank: A gathering of communicators who work for the common good (or public interest). Here’s the final challenge we discussed, with core takeaways: How do we shape our communications to engage audiences TO ACT […]

Made-for-You Nonprofit Marketing Jobs

Subscribers, we’re working on getting you the ability to opt-in or -out of these listings vs. other posts. Hold on!  Post YOUR comms job here—nonprofits, grantmakers, B Corps & vendors serving nonprofits. Communications Expert and Editor...Show More Summary

Grab-It Nonprofit Marketing Jobs

Subscribers, we’re working on getting you the ability to opt-in or -out of these listings vs. other posts. Hold on!  Post YOUR comms job here—nonprofits, grantmakers, B Corps & vendors serving nonprofits. Chief Marketing and Communications...Show More Summary

Summer Shifts in Communications? Please share here!

Hey you! I’d love to know how you adapt your organization’s communications for summertime impact, for a blog post! Do you: Change timing Shift topic, tone or language to make it more seasonally relevant Adapt your campaign focus, channel and/or frequency Tone it summer—light and fun Something I haven’t mentioned yet Change nothing at all? […]

Frank Talk: Comms that Connect (Part 1)

Guest blogger Mark Dessauer is Director of Communications at Blue Cross and Blue Shield of North Carolina Foundation. Frank: A gathering of communicators who work for the common good (or public interest). I found myself there this past winter, delighting in northern Florida rain while the rest of the country was being buried under snow. Frank […]

Life-Changing Nonprofit Marketing Jobs

Subscribers, we’re working on getting you the ability to opt-in or -out of these listings vs. other job posts. Hold on, please! Post YOUR comms job here—nonprofits, grantmakers, B Corps & vendors serving nonprofits. Associate Web Producer,...Show More Summary

Get to Gripping Headlines: Via Vincent Musetto

HEADLESS BODY IN TOPLESS BAR The first line your reader sees means the difference between success and failure. Most leads are clever headlines that play on words. Many are cute, but most aren’t effective. You can do better! Let’s learn from reporter Vincent Musetto, who wrote this “most anatomically evocative headline in the history of American […]

WE Rules! Make Your Messages Matter Now

Guest blogger Lisa Sargent is one of the best fundraisers and copywriters I know. She focuses here on donor communications, but her take is relevant for all nonprofit campaigns and audiences. Read on, and we up! Lately it’s been that the 24/7 donor communications fiesta … is getting a little tired. Same old players, same old info, […]

Crazy Great Nonprofit Communications Jobs

Post YOUR comms job here—nonprofits, grantmakers, B Corps & vendors serving nonprofits. Citizen Outreach Staff Fund for the Pubic Interest: Environment Oregon (Portland, OR) Communications Associate New York State Health Foundation (New...Show More Summary

Unforgettable: You Can Do It Too

“When the new antenna went live, you’d swear that Dizzy Gillespie was playing right next to you.” I can easily visualize this scene, and hear it too. Can’t you? In fact, this excerpt from WBGO’s (NYC’s premier jazz radio station) recent appeal made the listening-enriching value of the station’s new antenna crystal clear—by showing, not […]

Change! Nonprofit Marketing Jobs

Post YOUR comms job here—nonprofits, grantmakers, B Corps & vendors serving nonprofits. Assistant Social Editor ProPublica (New York, NY) Communications Director National Hispanic Media Coalition (Los Angeles, CA) Communications Manager...Show More Summary

Pure Passion is Contagious (Case Study, Part 1: Stickley Museum)

Last summer, my husband and I finally visited The Museum at Craftman Farms, which had been on our go-to list for a decade. It’s the former country estate of noted turn-of-the-20th-century designer Gustav Stickley, a leader of “the Arts and Crafts movement in decorative arts, home building, and furnishing styles.” It’s the only house Stickley […]

Proof Point #2: Email Subject Line Length Matters, SOMETIMES

Welcome to our Proof Point series—highlighting research findings to use when advocating for the marketing approaches you know are right.  Email subject line length DOES MATTER, as proven by Mail Chimp’s research on open rates for 200 million emails. The best email subject lines are short [50 characters or less]…and provide the reader with a reason to […]

Disconnect Is Damaging (Messaging Case Study: Part 1)

Here’s how I partnered with a wonderful client organization to develop relevant, memorable messages (and guided graphics to match) that are bringing employees, supporters, partners and participants closer and motivating them to get more...Show More Summary

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