Blog Profile / Getting Attention


URL :http://gettingattention.org/
Filed Under:Industries / NGOs & Nonprofits
Posts on Regator:626
Posts / Week:2.1
Archived Since:May 16, 2011

Blog Post Archive

1 Week into 2017: Where are You Headed?

This practical, doable marketing plan template takes you from goals to benchmarks, work plan, action, and impact!  Eeesh! Those New Year’s resolutions—including the ones we set for marketing and fundraising work—are so hard to keep. That’s because most resolutions are action items, rather than goals (the real “what we want to get to”). When things […]

3 Techniques to Avoid Getting Overwhelmed in 2017

Guest bloggers Beth Kanter & Aliza Sherman wrote The Happy, Healthy Nonprofit, a must read for communicators & fundraisers. If there is one thing we can agree on, it is that that last quarter of 2016 was especially stressful. Not just the usual hectic workload of year-end campaigns, but a difficult election season—a combination that has […]

Still Time: 5 Ways to Up Year-End Giving

The clock is running out on year-end fundraising. Whether you’re exceeding expectations or are barely meeting the bare minimum, you can do even better. I know what you’re thinking: “There’s so little time.” But I want to share five doable adjustments you can make right now to increase year-end donations. 1) Expand your prospect pool […]

5 Steps to Consistent Communications (+ Instant Connection)

Whether you’re all in on year-end fundraising or working in some 2017 prep, I bet you have some pretty ambitious goals to meet. You wouldn’t be reading this otherwise. Here’s a proven but frequently overlooked method to help you get there: consistent communications. Consistency enables your people and prospects to recognize your organization’s communications in a […]

3 Tools to Fuel Fundraising Ambassadors

We all have an incredible fundraising resource right in front of us—our board member, colleague, and loyal volunteer ambassadors. But most of us look right past them, much less make it appealing or easy for them to participate and succeed! You still have time to launch your team of fundraising messengers to spur year-end giving. […]

Take 10 Minutes: Get Data to Do Comms Right

Kivi Leroux Miller’s annual Nonprofit Communications Trends Report is one of my “go to” resources for boosting client communications impact. The report provides concrete benchmarks for your marketing, fresh ideas to experiment with, and the proof points you need to lobby for the resources and support you need to do communications right. Show More Summary

Prep Today for #GivingTuesday 2017

It’s #GivingTuesday 2016, the best day to do vital prep work for #GivingTuesday 2017. Whether your organization is a passionate participant or still weighing joining the movement, you have lots to learn from watching colleague and competitive organizations execute their #GivingTuesday campaigns. Show More Summary

Heartfelt, Relevant Messages Build Bridges (Case Study: StoryCorps)

This morning’s election news dug into the divide that’s fracturing the U.S. Hearing the stats on how deep and broad these divisions are—rural vs. urban, men vs. women, those with post-secondary education vs. those without—wasn’t surprising. But it was distressing, especially as I contemplate where we go from here. So many organizations have ignored the […]

Want to Fire Your Online Engagement System?

Guest blogger Maureen Wallbeoff, Vice President at Firefly Partners, brings a people-focused, collaborative influence to the Firefly team and clients.  If the title of this blog post resonates with you, you have lots of company.  In fact, most nonprofit organizations have a degree of dissatisfaction with their online engagement tools – primarily because there is […]

Turn Colleagues, Board, & Supporters into Powerful Year-End Fundraisers

We’re in count down to year-end fundraising season, with its relentless pressure and never-ending to-dos. Are you banging your head against the wall yet? Joking aside, it may seem like your team’s hard work and limited resources won’t be enough. Yet you know how much you could bring in, if only… Good news! There is […]

Launch Your Team of Year-End Fundraisers: Gamechanger!

Register Now: Thursday, October 06 at 1pm EDT Join me to learn how to turn your board, staff, and loyal volunteers into a team of passionate and engaging messengers. They’ll develop confidence and skills while you’ll get more of the donations and donor loyalty you seek—without additional budget or hires. Bonus: They’ll connect your organization […]

2 Data-Powered Steps to Boost Donations

Guest blogger Heather Yandow brings more than a decade of experience as an outreach coordinator, coalition leader, project manager, and fundraiser to Third Space Studio’s clients. The latest Individual Donor Benchmark Report is now available with groundbreaking findings to support small nonprofits with their fundraising efforts. Show More Summary

5 Ways to Connect Despite Election Frenzy

Every election season is a barrier to connection, with people overwhelmed by 24/7 messages from multiple campaigns via multiple channels. But connecting this fall, with a presidential campaign as contentious and bizarre as the Clinton-Trump contest, is tougher than ever. Show More Summary

Thrive thru Year End: Together!

So many of you have reached out to me recently in total panic, asking for guidance because you’re stressed to the max by pressures of launches, giving day, and year end. Then there’s the biggest one—the pressure of unrealistic expectations (especially your own). I know because I live it too. Methods for addressing those pressures […]

Email Welcome Magic: Huge Opportunity, Here’s How

I’m on vacation rejuvenating, clearing space, and building energy for a productive fall and winter. I hope you tdo the same, if only for a day—It’s a necessity for good creative and intellectual work, and sense of wellbeing.  PLEASE join me—It’s the best investment you can make. Thanks to guest blogger Allyson Kapin, founder of […]

Get Your Email Read

I’m on vacation and NOT WORKING (unlike what’s become a bad pattern). Instead, I’m rejuvenating, clearing space, and building energy for a productive fall and winter. I hope you get the chance to do the same. It’s a necessity for good creative and intellectual work, and sense of wellbeing. Join me! Thanks to guest blogger Heather […]

OMG Experiment to Connect & Activate (Dream Corps Case Study)

I was thrilled to see Van Jones’ introducing Dream Corps‘ Day of Empathy via this video. Wow! This incredible experiment in using virtual reality to build empathy—the first step to engagement and action—could be groundbreaking. I am following closely, can’t wait to see how this evolves, and promise to report back along the way. Van, […]

Still-Time Summer Marketing Sizzlers

Part 1 Dig in a.s.a.p. to these tested and terrific ways to get your people out of the heat and into action—shared by peer fundraisers and communicators in the field. There’s no better source of ideas, guidance, and support! Personalize to Connect! Here’s where you rely on your robust, reliable donor management software. The more […]

Work Our Audience-Driven News Climate

Thanks to guest blogger Mollie Katz, Multimedia Strategist at Mollie Katz Communications. In their day, legendary journalists like Ben Bradlee of The Washington Post essentially defined the day’s news for their audiences. But today it’s a different story—Increasingly, audience interests shape journalists’ decisions on what’s news. Show More Summary

Get Your People Out of the Heat & Into Action

We’re officially one month into summer, so don’t waste a moment in heating up your communications and results with season-specific approaches. To find the most effective ways to do so, I asked colleagues in the field what (if anything) they do differently to get summer giving and other participation sizzling, These superstars came back with this […]

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