Blog Profile / Getting Attention


URL :http://gettingattention.org/
Filed Under:Industries / NGOs & Nonprofits
Posts on Regator:608
Posts / Week:2.2
Archived Since:May 16, 2011

Blog Post Archive

Work Our Audience-Driven News Climate

Thanks to guest blogger Mollie Katz, Multimedia Strategist at Mollie Katz Communications. In their day, legendary journalists like Ben Bradlee of The Washington Post essentially defined the day’s news for their audiences. But today it’s a different story—Increasingly, audience interests shape journalists’ decisions on what’s news. Show More Summary

Get Your People Out of the Heat & Into Action

We’re officially one month into summer, so don’t waste a moment in heating up your communications and results with season-specific approaches. To find the most effective ways to do so, I asked colleagues in the field what (if anything) they do differently to get summer giving and other participation sizzling, These superstars came back with this […]

Your Take: All-Staff Marketing Team (Nonprofit Blog Carnival)

Welcome to the Nonprofit Blog Carnival on Launching and Supporting Your All-Staff Team of Powerful Marketers—the best methods and tools to ask, train, support, and thank your colleagues to be effective insight gatherers and messengers.  I’m thrilled to share with you this sampling from the powerful posts and recommendations submitted by you and your nonprofit peers: […]

Right Responses to Orlando Tragedy (Case Study)

Like you, my heart and head are heavy in the wake of the Orlando massacre of 49 people who were wives, husbands, sisters, brothers, sons, daughters, parents, colleagues, friends, and much more to many people. Especially since I feel so helpless. But there’s something we nonprofit communicators CAN DO—respond to crises like these with thought, respect, […]

Pop Your All-Staff Team of Messengers: Nonprofit Blog Carnival

Please share your questions and tips here, or via a blog post emailed to nonprofitcarnival@gmail.com by Friday, June 24. I’m in love, with a marketing method that’s a game changer for communications, fundraising, and program staff members in organizations like yours—Launching an all-staff team of messengers. Here’s why: You know what you need to do but […]

How to Communicate through Distraction

How many times did you get distracted already today? It’s no secret that we need to communicate quickly, briefly and on point to grab the attention of folks in a near constant stage of distraction. That’s been one of the most significant fundraising challenges since the advent of the Internet, compounded over time by our […]

3 Captivating Testimonials to Source & Share

Searching for more effective ways to build interest and action for your nonprofit? There’s no better way than letting your supporters and partners do the talking with testimonials. They’re one of the easiest to develop, but most underused, marketing tactics you have. And can double as the heart of a longer story! So let’s get […]

Best Way to Get Timely Input: Review & Approval 2.0

You guys are so smart! I love it when you share a marketing technique that’s made all the difference in the world to you. There’s no better model for the rest of us. Thanks today to Jennifer Johnson, director of marketing & communications at Advocates. I worked with Jen to develop a first-time brand for […]

5 Steps to Powerhouse E-Newsletters (Case Study)

As you muscle through engaging donors and other supporters in the actions you need, it’s crucial to have your thank you and follow-up ready to roll. NOW is when you have their attention. In fact, the first three months after your people give, sign a petition, register for a program, or attend an online volunteer orientation […]

Top 10 Sources: Nonprofit Communications Jobs

There are so many compelling job opportunities for us nonprofit communicators. In fact, job responsibilities in our field continue to grow more varied as channels, platforms, and approaches evolve. For quite a while, I posted submitted jobs and others “best in class” on a weekly basis. Show More Summary

Creative Brief Boosts Support & Participation (Case Study)

Guest blogger Guy Arceneaux is Director of Marketing and Communications at Meals on Wheels of Central Maryland.  My last Meals on Wheels communications case study touched on the advantages of communicating and fundraising for a smaller nonprofit. Show More Summary

Improve Email Results: #16NTC Takeways

I’m riding the tide of energized learning and conversations at the recent Nonprofit Technology Conference (#16ntc), and thrilled to share my takeways with you. Use these insights from The Future of Email: From 2016 to 2026 to shape campaigns that motivate action despite the clamor of our multi-channel world: Email Still Important but Can’t Stand Alone Email […]

Write Better than Ever Before

Need help with that campaign email or program registration mini-site due to launch last week? Ready to move from making mediocre messages to the most audience-delighting, highest-impact calls to action of your life? How about getting there via a captivating romp through the life—and laws—of one of the most motivating fundraising writers around? You can […]

4 Ways to Save Your Sanity: Review & Approval 2.0

How many of your communications projects go nowhere because the approval process is a landmine? For many of us, that happens way too often. We diligently do our homework, developing buy-in from colleagues (by highlighting what’s in it for them) and sourcing practical insights on audience habits and wants. We use these guidelines to get “it” […]

3 Steps to Revive Your Email List

Guest blogger Karla Capers specializes in using the internet to raise visibility for progressive issues and engage people more deeply in campaigns. She has worked for advocacy organizations since 1996.  The Union of Concerned Scientists (UCS), where I’m Director of Engagement, faced a daunting challenge a couple of years ago: How to re-engage the many folks […]

Craft a Positive “Page Not Found” Experience

We’re so focused on “urgent” to-dos and right-now campaigns that it’s easy to overlook a valuable engagement opportunity: Your website’s “page not found” page (a.k.a. 404 error page). Error pages alert visitors that the page they were seeking no longer exists, or they typed in or clicked on a broken link, and redirects them to […]

Get More Video Views & Shares: #501TechNYC (Part 2)

Read Part One Thanks to NYC’s 501 Tech Club for inviting knowledgeable nonprofit video makers from Broadway Cares/Equity Fights AIDS andInternational Rescue Committee (IRC) to share tips, tools, and case studies with us video expert wannabees. Show More Summary

Proof Point #3: Top Hurdles to Marketing Impact

Proof Points: Research findings to use when advocating for the marketing approaches you know are right. Talk about a perennial challenge! Inadequate time and budget remain the two primary hurdles to nonprofits’ marketing impact. ButShow More Summary

4-Step Escape from Groundhog Day Marketing

via GIPHY Punxsutawney Phil predicted an early spring this morning, and I’m thrilled we’re not going to get stuck in the snow. In fact, it’s melting fast in the 50-degree sun right outside my New Jersey window. Your marketing doesn’t have to stay stuck either. Instead, turn to comic genius Bill Murray for guidance on breaking […]

Write Your Way to Connection & Action

Stuck on that membership renewal email series or the petition-signing campaign due to launch on Facebook last week? Ready to move from making mediocre messages to crafting content that connects quickly, and is repeated and acted on? Then learn and laugh as you gobble your way through Jeff Brooks’ new guide to writing great nonprofit content:  How […]

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