Blog Profile / Getting Attention


URL :http://gettingattention.org/
Filed Under:Industries / NGOs & Nonprofits
Posts on Regator:601
Posts / Week:2.3
Archived Since:May 16, 2011

Blog Post Archive

Best Way to Get Timely Input: Review & Approval 2.0

You guys are so smart! I love it when you share a marketing technique that’s made all the difference in the world to you. There’s no better model for the rest of us. Thanks today to Jennifer Johnson, director of marketing & communications at Advocates. I worked with Jen to develop a first-time brand for […]

5 Steps to Powerhouse E-Newsletters (Case Study)

As you muscle through engaging donors and other supporters in the actions you need, it’s crucial to have your thank you and follow-up ready to roll. NOW is when you have their attention. In fact, the first three months after your people give, sign a petition, register for a program, or attend an online volunteer orientation […]

Top 10 Sources: Nonprofit Communications Jobs

There are so many compelling job opportunities for us nonprofit communicators. In fact, job responsibilities in our field continue to grow more varied as channels, platforms, and approaches evolve. For quite a while, I posted submitted jobs and others “best in class” on a weekly basis. Show More Summary

Creative Brief Boosts Support & Participation (Case Study)

Guest blogger Guy Arceneaux is Director of Marketing and Communications at Meals on Wheels of Central Maryland.  My last Meals on Wheels communications case study touched on the advantages of communicating and fundraising for a smaller nonprofit. Show More Summary

Improve Email Results: #16NTC Takeways

I’m riding the tide of energized learning and conversations at the recent Nonprofit Technology Conference (#16ntc), and thrilled to share my takeways with you. Use these insights from The Future of Email: From 2016 to 2026 to shape campaigns that motivate action despite the clamor of our multi-channel world: Email Still Important but Can’t Stand Alone Email […]

Write Better than Ever Before

Need help with that campaign email or program registration mini-site due to launch last week? Ready to move from making mediocre messages to the most audience-delighting, highest-impact calls to action of your life? How about getting there via a captivating romp through the life—and laws—of one of the most motivating fundraising writers around? You can […]

4 Ways to Save Your Sanity: Review & Approval 2.0

How many of your communications projects go nowhere because the approval process is a landmine? For many of us, that happens way too often. We diligently do our homework, developing buy-in from colleagues (by highlighting what’s in it for them) and sourcing practical insights on audience habits and wants. We use these guidelines to get “it” […]

3 Steps to Revive Your Email List

Guest blogger Karla Capers specializes in using the internet to raise visibility for progressive issues and engage people more deeply in campaigns. She has worked for advocacy organizations since 1996.  The Union of Concerned Scientists (UCS), where I’m Director of Engagement, faced a daunting challenge a couple of years ago: How to re-engage the many folks […]

Craft a Positive “Page Not Found” Experience

We’re so focused on “urgent” to-dos and right-now campaigns that it’s easy to overlook a valuable engagement opportunity: Your website’s “page not found” page (a.k.a. 404 error page). Error pages alert visitors that the page they were seeking no longer exists, or they typed in or clicked on a broken link, and redirects them to […]

Get More Video Views & Shares: #501TechNYC (Part 2)

Read Part One Thanks to NYC’s 501 Tech Club for inviting knowledgeable nonprofit video makers from Broadway Cares/Equity Fights AIDS andInternational Rescue Committee (IRC) to share tips, tools, and case studies with us video expert wannabees. Show More Summary

Proof Point #3: Top Hurdles to Marketing Impact

Proof Points: Research findings to use when advocating for the marketing approaches you know are right. Talk about a perennial challenge! Inadequate time and budget remain the two primary hurdles to nonprofits’ marketing impact. ButShow More Summary

4-Step Escape from Groundhog Day Marketing

via GIPHY Punxsutawney Phil predicted an early spring this morning, and I’m thrilled we’re not going to get stuck in the snow. In fact, it’s melting fast in the 50-degree sun right outside my New Jersey window. Your marketing doesn’t have to stay stuck either. Instead, turn to comic genius Bill Murray for guidance on breaking […]

Write Your Way to Connection & Action

Stuck on that membership renewal email series or the petition-signing campaign due to launch on Facebook last week? Ready to move from making mediocre messages to crafting content that connects quickly, and is repeated and acted on? Then learn and laugh as you gobble your way through Jeff Brooks’ new guide to writing great nonprofit content:  How […]

Nonprofit Video Experts Share Tips & Tools: #501TechNYC (Part 1)

It’s so challenging for nonprofits to get video right, especially with limited budgets and bandwidth. That’s why I so appreciate the practical guidance shared by NYC’s 501 Tech Club presenters Cathe Neukum, Executive Producer at International Rescue Committee (IRC), and Lane Beauchamp, Manager of Marketing and Media at Broadway Cares. Here’s a brief summary of what I […]

Use Audience Personas to Connect & Convert (Case Study)

Thanks to See3 for sharing this useful case study, originally published on the See3 blog. Learn more: Create personas to bridge the gap with your target audiences Many nonprofits fall into the trap of believing that their audience is the general public, when the truth is that your supporters are much more nuanced than that. […]

Extend Your Reach with a Staff Messenger Team

We all have a powerful communications resource right in front of us—our colleagues. But most of us look right past them. Here are four compelling reasons—backed up by the kind of research findings nonprofit decision makers adore—to launch your team of staff messengers a.s.a.p.: 1) There’s never enough time, talent or budget to complete everything we […]

Using Data Well Tops 2016 Nonprofit Marketing Musts

I relish the roll out of trends at the end of each year, digesting them in the context of what’s working for our clients and passing on what matters most to nonprofit marketers. I’ve seen typically broad-ranging predictions for 2016, but these two constants central to our work have been repeated across multiple sources: Data, drawn […]

Like You’re Talking to a Friend (Do It Differently: Part 2)

Welcome back to our new Do-It-Differently series, featuring fresh ideas from the field. Thanks to today’s idea generator—Todd McPherson, development director, IFCS. We revised our tone and content to be more direct, frank and engaging—like...Show More Summary

Use Today to Prep for #GivingTuesday 2016

Today’s the day: #GivingTuesday 2015. “We have a day for giving thanks. We have two for getting deals. [Today], we have #GivingTuesday, a global day dedicated to giving back.” Whether your organization is full into Giving Tuesday, or you’re watching from the sidelines to determine whether it’s right for you, there’s lots to learn by […]

Give 10 Minutes: Get the Benchmarks & Data You Need

Kivi Leroux Miller’s Nonprofit Communications Trends Survey has become the “go to” source for what’s REALLY happening in the world of nonprofit communications and fundraising. The annual results report provides concrete benchmarks for your marketing approach and the proof points you need to lobby for the resources you need to do marketing right. Show More Summary

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