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Blog Profile / A Small Change


URL :http://www.asmallchange.net/
Filed Under:NGOs & Nonprofits / Fundraising
Posts on Regator:84
Posts / Week:0.5
Archived Since:May 16, 2011

Blog Post Archive

Mission or Opportunity

Do you work for your non-profit because you believe in the mission of the organization or because it is a good opportunity for you? I do for a combination of both but let me make a brief case for each. Mission keeps the direction clear and gives you another reason to get out of bed. […]

Email Merge Secret

I wrote earlier about how writing informally can be a great strategy to personalize a donor letter. We all use email and receive way to many mass emails. We have become experts at figuring out what is an email we need to read and what we can delete right away. If we put in the […]

Mr. Formal or Informal

When communicating with donors how we talk with them, especially in mass mailings, is really important. Some people really appreciate formality while others want you to tell a compelling story with simple language. A good general rule is the more that you know someone the more informal your writing can be. When writing a solicitation […]

Business Before Pleasure

Everyone has a different way of connecting with people. Often times you will use a different strategy when you connect with a donor versus a co-worker or a friend. In fundraising because relationships are so important there is quite a bit of time committed to getting to know donors, volunteers, and staff members. But how […]

Cold Calling or Networking

We are all looking for new donors and new partnerships. And how else do you find these relationships without networking or cold calling? Below are a few advantages to each. Networking can work extremely well if you have active volunteers or you have a lot of personal connections. It is always smart to let board […]

Calendaring

I have spent a lot of time with people’s calendars trying to schedule time to meet with them one-on-one. Here are a few tips/tricks that I use: Talk with people about what their typical schedule looks like so you get an idea as to when they are usually free. Ask for two times instead of […]

The Water Cooler

How much time do you actually spend at the water cooler? I’m going to make the case for spending just a little bit more time there. Internal relationships are often the key to fundraising success. If you have the support of your fellow fundraisers and program staff your job will often become a lot easier. […]

All Talk And No Give

A pet peeve of mine is when a development office spends all their time talking about donors and none of their time talking to donors. Has your organization ever fallen victim to this trap? It is important that you do the needed research and you ask in the right timing. And it is also a […]

Eloquence in Equivalencies

An equivalency is an example of what a specific sum of money buys for your organization. I have been really surprised when these numbers are not strategically planned and thought through. If you are going to create statistics please, please use them to upgrade donors. Say things like a gift of $10 will do this […]

The Fundraising Advantage

What are some of the advantages of working in fundraising and in the nonprofit world? Below are a few of my ideas. Feel free to leave some of your own in a comment: Why are you in fundraising? What would be a few advantages that I missed? You have a great opportunity to spend 8 […]

Measuring the Un-measurable

Sometimes because of one situation or another your organization will not give you measurable statistics. Maybe you are working on a venture project that has not yet been created, maybe you’ve been told to raise money for something that is a good idea but has no staff support. Here are a few things I’ve done […]

To Measure or Not to Measure

It is always good to make every attempt to have and provide measurable results to your donors. I have found, that sometimes we do not have the opportunity to do this to the degree we would like to or should. I have been frustrated many times with how little measurable and tangible things that I […]

Oh No! Not Another Good Idea

Do you ever feel like you have way to many ideas?  Or do you feel like you have a lot of great ideas and things you want to do but never end up with time to get them done?  How do you manage your good ideas?  Do you ever find yourself partway through a new […]

Development Fatigue

Are you experiencing “Development Fatigue”? Many donors go through “Donor Fatigue” when they have been asked too often for a donation but that’s not what I’m talking about. Do you ever feel like you have been asking too much and just don’t have any more “development” left in you? I think this happens to the […]

Sample Solicitation Semantics

Try to say that ten times fast. Sample solicitation semantics… Sometimes we get lost in the semantics of how to ask for a gift so I thought I’d provide you with some examples of ways you can ask for money.  There are thousands of unique programs and partnerships that you could create to help in […]

A Day in the Life of a Major Gifts Officer

One area you asked me to write a little more about is: What is it like to be a fundraising professional?  Many of you already know exactly what it is like in your specific department but maybe you are thinking about going into a different area.  Today I’m going to focus on Major Gifts fundraising.  […]

Ask Out Loud

I have set-up and counseled quite a few board members on how to do a successful solicitation. One of the best pieces of advice that I was given is to “practice the ask out loud.” This means that once you have set-up the solicitation pair and figured out who is doing what piece (ie. Who […]

Be Quiet!

I’ve mentioned this in previous post but I wanted to hit on the point in a little bit more depth.  After you have asked for a gift or even for a volunteer’s involvement and help their should be silence. The next person to talk should not be you, it should be the donor.  Many people […]

How to ASSURE a Gift

What are the steps of a successful solicitation?  Every solicitation should be made up of a few simple things a thank you, a story, an ask, a close, and follow-up.  ASSURE is an acronym (or as I call it an ASKronym) that we are currently using with our campaign when we approach a potential donor.  […]

The Pre-Emptive Gift

Have you ever set out to ask a donor for a gift, you set everything up perfectly, have a great solicitation plan, and then you go to ask them for their gift and they offer you a smaller gift before you can ask? Or maybe your donor tells you I’m just going to give this […]

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