|Filed Under:||Marketing / Advertising|
|Posts on Regator:||1479|
|Posts / Week:||6.4|
|Archived Since:||July 1, 2011|
Every Ad Tech "Guru" needs to read this memo by Bill Bernbach. It's from 1947. ( LINK ).
Come inside a digital agency's "ideation" room, and watch a good idea get destroyed. LINK on Digiday.
LINK, on Digiday.
The copywriter is still the idea of king of this stupid industry. Fuck everybody else. LINK, on Digiday.
Supposedly good agencies continue to produce really shitty ads. More here, on Digiday—LINK.
It's not hard sell. It's not soft sell. It's un-sell.Read about it on Digiday— LINK.
Sir Martin Sorrell, the richest and mouthiest adman in the world, says we need to rename "advertising". So I did, seven times (including "Sorrelling"). See them here, on Digiday.
For eight years, Apple has launched generation after generation of the iPhone with most arrogant yet meaningless slogans imaginable. I went ahead and wrote them some for next year's iPhone 7. LINK—on Digiday.
It's 2am, and you zero good ideas. LINK on Digiday.
Stock photos—never wrong. Digiday link.
Your words mean nothing.You create nothing.You are nothing. LINK on Digiday.
Only one person gets it right—me. LINK, on Digiday.
Four spec ad examples of Millennial-targeted advertising from an expert. LINK—on Digiday.
(photo by Kurt Novack, 2014) Scores of scam ads + petty egotistical judges = kill the awards portion of the festival. NOW. LINK, on Digiday.
Ad Tech is Donkey Kong. Ad Creativity is Mario.Who ya got? Story on Digiday.
Also, a new shampoo ad ends divorce in China.New trend of brands exploiting society's ills to sell product is despicable. LINK on Digiday.
Dickweeds are trying to make Advertising more complicated than it is.Curated Brand Experience? Ephemeral Content? Big Data? All bullshit. LINK on Digiday.
18-34 year-olds ain't buying what their selling. Story Link.
It’s a question I’ve been asked many times over the years by civilians: Just what is it that a creative director does? Sorry, but there is no quick, pat answer, especially nowadays, young millennial. Instead, I will circle the question, like a vulture, hopefully while avoiding shitting on my own legs, unlike a vulture. Read the rest on Digiday.
And finally, prominent women in media all calling them out. LINK.