Blog Profile / Copyranter


URL :http://copyranter.blogspot.com
Filed Under:Marketing / Advertising
Posts on Regator:1470
Posts / Week:7.5
Archived Since:July 1, 2011

Blog Post Archive

Brands: Stop Hiring Journalists to Write Native Ads.

(If you were Hunter Thompson, then yes, I would let you write a native ad for my brand. But you're not. He's dead.)Now, well-educated, delusional, underpaid journalists think that they can do advertising better than ad copywriters. This is poppycock. Read why here.

Why did it take Facebook 11 f#©king years to advertise "friendship"?

We all remember the Most Depressing Tech Commercial in History, the 2012 Facebook "Chairs" ad that opened with a scene that looked it was from an episode of True Detective. Zuckerberg followed up that video with even more Dystopian ads.Well now, finally, Facebook has done something that makes sense. Read why, and see the new ads here.

The "Big Idea" ain't dead yet. Here's proof.

"No Bollocks" is a great Big Idea. If I were a CMO? I’d run my brand downtown to the Wall Street office of Droga5 and scream, Fry-like, “Shut up and take my money,” give Dave Droga a blank check, and then go to the lobby and sleep on...Show More Summary

Digital is Destroying All Creativity.

Note: this is an ironic visual. In News. In Fashion. And especially, in Advertising. LINK, on Digiday.

How to Create Creative Content in 10 Not-So-Easy Steps.

( a metaphor for your current shitty content) Here it is: I finally reveal the secrets that every good traditional ad creative knows about the mysterious "concepting" process. For goddamn free. ( LINK, on Digiday).

Can a Brand be Your Friend? FUCK No.

Gawker's Nick Denton thinks "a brand can be your friend".I successfully refute his bullshit on Digiday. LINK.

Native Advertising is Killing Ad Creativity.

I wrote this for Digiday ( LINK ).Please share it.Thank you.

copyranter, Inc. is open for business!

(me, creating your great ideas) I've registered the trademark copyranter™. So I'm now official as fuck.You want great ad concepts? I'll give you them. Any medium. Any product, from toothpaste to SheMale escort services. Three campaigns...Show More Summary

10 Awkward Stock Photos Of Businesspeople Holding Oversized Puzzle Pieces (With Undercurrents Of Sexual Tension).

Of all the depressing, cliched business theme stock photo sets, the "final piece of the puzzle" ones are the saddest. They make you want to give up your middle manager dreams and start a life of crime.Again—for a reason that escape me—I searched through thousands of photos to bring you this curated collection. Show More Summary

"EAT LESS FOR PUTIN" Propaganda Posters.

The AP reported this morning that Russian Deputy Prime Minister Igor Shuvalov, speaking at Davos, said that the Russian people will "eat less" for their dear leader as the country struggles through a recession and Western sanctions.Russia's...Show More Summary

12 Advertising Headlines That Mean Absolutely Fucking Nothing.

(via some mall in Atlanta) Shakespeare once described advertising (or maybe it was Life) as " full of sound and fury, signifying nothing." Today, of course, most advertising means little or nothing. But some of it means more nothing than the rest. Show More Summary

What the HELL is going on in this new Shell ad?

(click image to enlarge) The ad, created by JWT London, was released late last month. It features the Forth Bridge, the iconic cantilever railroad bridge in Scotland. It also features a big menacing attack-balloon full of CO2.The url...Show More Summary

Which of these Apple Christmas Ad Post Headlines is the Most Hyperbolic?

Released last week, Apple's " The Song " (by TBWA) sent bloggers desperately searching deep into their souls (or asses) to pull out the most disingenuous, clickbaitiest heds. The only review I've read that came close to getting it right was by Hannah Jane Parkinson's for The Guardian. Show More Summary

IT’S THE END OF ADVERTISING CREATIVITY AS WE KNOW IT (and you should not feel fine).

(portion of a 2008 ad for ad school The Creative Circus) This year’s advertising was shit. Digital, social, native, mobile—shit. Even the “traditional” advertising, created by supposedly trained creative pros, was mostly shit. And, it...Show More Summary

Look at this fucking obnoxious California dates ad.

1978 was the year I graduated high school. Bikers were cool in 1978. Bikers were people you didn't fuck with, at bars or anywhere else. A few years later, after college, I witnessed a biker beat the living shit out of a huge bodybuilder outside of a rural northwestern New Jersey bar. Show More Summary

Ashton Kutcher's new Uber ads.

The amazingly successful ride-sharing start-up has had a tough PR week. But Kutcher (@aplusk), an Uber investor, immediately and expertly went into damage control mode on Twitter, showing a savviness lacking within the company's ownShow More Summary

This is a great "disruptive" print ad.

Disruptive Innovation.Buzzwords so buzzy, they vibrate with intensity.The Wikipedia entry for "Disruptive Innovation" is well over 4,000 words. Native Advertising is considered a Disruptive Innovation.That's rich. And ironic. Because it is designed to not be "disruptive". Show More Summary

Best Ad of the Week, #1.

It's a new optimistic copyranter feature!I figured, if I like an ad, even just once a week, the ad world would maybe?!?—like me back!And maybe (DOUBLE FINGERS CROSSED) I would get a job! Karma! (Sigh...maybe one day you'll see how it feels to be unemployed for over a year at the age of 54. Show More Summary

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