Blog Profile / Copyranter


URL :http://copyranter.blogspot.com
Filed Under:Marketing / Advertising
Posts on Regator:1507
Posts / Week:5.7
Archived Since:July 1, 2011

Blog Post Archive

Using Sex To Sell Unsexy Products Is A Bad Idea.

Using sex to sell unsexy products can get very awkward, like with these ads for a Malaysian breast cancer association: "be a victim of fashion, not cancer." Seven more of these awkward ads here, on Digiday.

Does Advertising Even Work Anymore?

Short answer? No.Long answer? FUCK no. An explanation here, on Digiday.

How To Tell If You Are A "Thought Leader".

If you answer "yes" to these seven questions, well then, you're allowed to call yourself a fucking "Thought Leader". LINK—on Digiday.

Calvin Klein 2016: Smells LikeTeen Desperation.

CK has finally done it: made stupid boring sex ads, the worst fashion campaign I've ever seen. LINK, on Digiday.

Creative Briefs—the worst pieces of communications in business history.

The Creative Brief is always about one thing and one thing only— covering asses.

The Best Ads of 2016, So Far.

Including a wonderfully weird Swedish spot for cider (above).See all the ads here.

Worst Ads Of 2016, So Far.

Including a print ad for a hoo-hah moisturizer with the headline: "Va-dry-na?" LINK, on Digiday.

The Most Insufferable Vodka Ad Ever Produced.

Six disaffected rich assholes take a ride on a French Blimp. Unfortunately, a passing German ME-106 doesn't blast it out of the sky. Brand: Grey Goose. LINK: copyranter on Digiday.

Nine New Ways To Be More "Creative" in 2016.

Many many creative "experts" have recently posted their "secret" methods for improving creative thought. I sifted through them and created this brilliantly curated list post. Plus I added a couple of my own, including "Put dead things on your desk like a human skull, your father's ashes, bad taxidermy". I promise if you read this, you will become more "creative." LINK.

Why Chevy's Prince "Tribute" Ad Was Awful In Every Way.

It wasn't just an unethical ad. It was creatively tasteless. copyranter on Digiday—LINK.

"Death" Is Selling A Lot Of Product These Days.

From shoes to snowboards to contacts to bottled water, etc.See all the ads here— LINK.

Who The Hell's Responsible For The Linguistic Destruction Of Advertising?

I'll tell you who, but if "scare" quotes scare you, maybe don't click— LINK.

REPORT: Inside The McDonald's Tagline Bunker.

McDonald's is desperately trying to come up with a tagline to appeal to Millennials.They're not doing so well. copyranter on Digiday—LINK.

The Go-To Ad Joke Is—Still—The White Male Moron.

The hyper-laziness of the ad industry continues...( LINK ).

The Best (And Worst) Things Ever Said About Advertising.

I've been collecting ad quotes for 11 years.Here's eight good ones— LINK, copyranter on Digiday.

The Lost Art Of The Billboard.

If Brands took a small part of their big, useless social media advertising budget and put up ONE great billboard in a high visibility area, that baby would be shared online like the clap. Big ROI. LINK: copyranter on Digiday.

The Secret To Great Advertising...

...is simple, but to hard to create well. LINK, on Digiday.

Today, All Brands MUST Take On Issues.

Gone are the days of simply selling the “benefits” of your product or service. Gone are the days of decades-long advertising campaigns hammering home the same successful selling message over and over. And (mostly) gone are the days of CMOs buying summer homes with agency kickbacks on these big media big campaigns. Show More Summary

How To Get Your First Copywriting Job...If You're A Female.

Get a sex change, and other more reasonable tips from someone with inside info (me). LINK, copyranter on Digiday.

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