Blog Profile / Copyranter


URL :http://copyranter.blogspot.com
Filed Under:Marketing / Advertising
Posts on Regator:1533
Posts / Week:5.2
Archived Since:July 1, 2011

Blog Post Archive

We Are The New Diversified Ad Agency Of The Future!

We are Manifold Motley + Miscellaneous (our logo, above), and we foster unthinkable diversity! We have Blacks, women, Muslims, homeless refugees, centenarians, a stove-pipe sponge, and both serial and spree killers on staff! Read more about us on Digiday—LINK (this is "satire").

CREEPY BRAND MASCOTS REFUSE TO DIE

Why? Because brands/agencies are too lazy and scared to come up with an actual new campaign concept. Read more here in today's Digiday post—LINK.

The Lost Art of the Meaningless Tagline

Copywriters, these days, can't even write a decent meaningless tagline. Above are just two recent bad examples. Just Do It and Think Different were meaningless taglines, but they conquered the world for Nike and Apple. Read more in my latest post for Digiday—LINK.

2017: The Year of the "Creative".

Everybody's making ads now, so everybody's a "creative".This is not a good development, unsurprisingly.Read more about this trend here, my latest post for Digiday—LINK.

The Absolute Worst 10 Ads of 2016.

Including not one but two unoriginal, stupid "pregnant" man campaigns. Plus a dehumanizing, Dystopian subway station takeover by Facebook. The worst of the worst will not be a surprise to you. LINK—on Digiday.

The 6 Best Ads You Didn't See This Year.

There were ZERO (0) greats ads this year. I'm not kidding. But, here are 6 decent ones you might have missed, including the above graphically appealing campaign by Leo Burnett Dubai for McDonald's coffee. See the rest here—LINK.

Brands that use hashtags as taglines are fucking idiots.

"Search for better", Subway? I can find a better sandwich in any deli/prison.Read about more stupid brand hashtag taglines on Digiday—LINK.

So You Wanna Be A Change Agent...

Above: you can tell he's a "change agent" because he anthropomorphized "Crocodiles" If you're a change agent, wanna be a change agent, wanna know what the fuck a change agent is, or think all marketing people should just shut the Hell up, you'll find this to be a snackable piece of engaging content—LINK on Digiday.

ON SHITTY COPYWRITING.

Seven recent examples, including this pathetic, pandering Häagen-Dazs NYC subway poster that reads like it was written by a 5th grader from Indiana. See all the shitty writing here—LINK on Digiday.

This Season's 5 Worst Christmas Commercials

They're all bad, but the Lexus spots are the absolute worst. My latest post for Digiday—LINK.

I've Finally Found My Stock Photo Dæmon.

He's on Shutterstock, labeled: "Senior Man Using Laptop Computer At Rest In Park Outdoors". He is the perfect physical manifestation of my Inner Self. More about him (he's Russian) and more photos via my new post on Digiday—LINK.

What's the Difference Between a Smart Senseless Ad and a Stupid senseless Ad?

It's very subtle, but there is a difference.Read about it in this post I wrote for Digiday— LINK.

It's Official: Everybody Hates Advertising Now.

It's not just the General Public and "Banksy". No, now even ad men and women, even creatives, hate it. Read why here, on Digiday.

What is a Copywriter, Exactly?

And what do they do? Well, I'll tell ya, exactly, what they are and what they do, right here, on Digiday—LINK.

We desperately need more "Advertising Assholes"

Wussies are killing ad creativity.We need the ad "assholes" (like Lois) to rise up NOW. Story by me on Digiday—LINK.

What Ad Agencies Will Look Like in 2025.

No creative departments, No account execs, no Big Ideas, but Sir Martin Sorrell, one way or another, will still be chairman of WPP. Read the story on Digiday—LINK.

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