Blog Profile / Copyranter


URL :http://copyranter.blogspot.com
Filed Under:Marketing / Advertising
Posts on Regator:1555
Posts / Week:4.8
Archived Since:July 1, 2011

Blog Post Archive

Why do Ad Agencies Suck at Advertising Themselves?

Would you hire a broke stock broker? How about a hacked hacker? Then why would you hire an ad agency that sucked at advertising itself? Latest post on Digiday—LINK, which includes four of the worst ad agency self-promo ads ever produced.

Deep Inside a Bleeding-Edge MarTech Meeting

If you understand what's being said here, you're a genius. Post Link—on Digiday.

Finally, a Good 2017 Tagline.

Read about it here, latest post on Digiday—LINK.

What's New in Condom Advertising?

The latest condom ads, from all over the world-- LINK.

The Death of Creative Departments is Near

Ad agency “Crowdsourcing” and “Collaboration” and “Co-Creation” are leading to mediocre ads, and the end of creative departments is near. Story link on Digiday.

Five New "Punchable" Ads

These aren't just bad ads, these are reprehensible ads that talk to you like they hate you. See the new punchable ads here—my latest post for Digiday.

Cannes Creativity Report: visuals beat words, every time

The best Lion winners this year all had one thing in common: great visual concepts. See them all here—LINK, latest Digiday post.

Let's Celebrate The Only 100% Honest Ad Awards Show Left.

Forget the fake real ads of Cannes and honor the real fake ads of the 2017 Chip Shop Awards. See some of the winners here—post on Digiday.

The Sad State of American TV Ad Copywriting.

Who's writing all this absolute garbage? LINK, on Digiday.

What's The Difference Between "Good Different" & "Bad Different" Ads?

The above new Argentinian campaign for Topline gum is "bad different". See more recent bad (and good) examples here—new post on Digiday.

Dead-vertising Lives!

Whole lotta people dead/dying in new 2017 ads.See them all here—my weekly post for Digiday.

How to Write a 6-Second Ad.

YouTube wants six-second ads now, so I wrote some.More here—LINK on Digiday.

Human Copywriters Are As Good As Dead.

And there's nothing you can do about, analog CW. Post Link—on Digiday.

Worst ads of 2017 (so far)

Including ads by GrubHub, VW, and SmartWater—a campaign that, against all odds, gets stupider every year. LINK, on Digiday.

Best Ads of 2017 (so far)

This year's output—again—has been a big heap of dung. But if you dig, and dig, and dig, you'll find a few shiny beetles of imagination. These are those beetles—link on Digiday.

Maybe Advertising Can Solve All The World's Problems?

Pepsi just defused social unrest. Dove of course has already treated and cured all female insecurities. But there are still too many brands on the sidelines of "purpose" marketing. So I helped several of them out by making (very rough) concepts for them. See them all here—on Digiday.

Use This One Weird Trick to Become a Better Copywriter.

Wanna be able to write headlines as good as these? Good luck! See more of the great Fallon McElligott ads of the 1980s—90s here— LINK to my latest post on Digiday.

Deciphering Meaningless Marketing Headlines

I tried—and failed—to find meaning in 9 recent marketing headlines. Take a look here—my latest post for Digiday.

Why "Fearless Girl" is one of the best ad stunts in the last 10 years.

It's simple and it has "creative tension".Read more on good vs. bad ad stunts here—copyranter on Digiday.

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