Discover a new way to find and share stories you'll love… Learn about Reading Desk

Blog Profile / Copyranter


URL :http://copyranter.blogspot.com
Filed Under:Marketing / Advertising
Posts on Regator:1457
Posts / Week:8
Archived Since:July 1, 2011

Blog Post Archive

Which of these Apple Christmas Ad Post Headlines is the Most Hyperbolic?

Released last week, Apple's " The Song " (by TBWA) sent bloggers desperately searching deep into their souls (or asses) to pull out the most disingenuous, clickbaitiest heds. The only review I've read that came close to getting it right was by Hannah Jane Parkinson's for The Guardian. Show More Summary

IT’S THE END OF ADVERTISING CREATIVITY AS WE KNOW IT (and you should not feel fine).

(portion of a 2008 ad for ad school The Creative Circus) This year’s advertising was shit. Digital, social, native, mobile—shit. Even the “traditional” advertising, created by supposedly trained creative pros, was mostly shit. And, it...Show More Summary

Look at this fucking obnoxious California dates ad.

1978 was the year I graduated high school. Bikers were cool in 1978. Bikers were people you didn't fuck with, at bars or anywhere else. A few years later, after college, I witnessed a biker beat the living shit out of a huge bodybuilder outside of a rural northwestern New Jersey bar. Show More Summary

Ashton Kutcher's new Uber ads.

The amazingly successful ride-sharing start-up has had a tough PR week. But Kutcher (@aplusk), an Uber investor, immediately and expertly went into damage control mode on Twitter, showing a savviness lacking within the company's ownShow More Summary

This is a great "disruptive" print ad.

Disruptive Innovation.Buzzwords so buzzy, they vibrate with intensity.The Wikipedia entry for "Disruptive Innovation" is well over 4,000 words. Native Advertising is considered a Disruptive Innovation.That's rich. And ironic. Because it is designed to not be "disruptive". Show More Summary

Best Ad of the Week, #1.

It's a new optimistic copyranter feature!I figured, if I like an ad, even just once a week, the ad world would maybe?!?—like me back!And maybe (DOUBLE FINGERS CROSSED) I would get a job! Karma! (Sigh...maybe one day you'll see how it feels to be unemployed for over a year at the age of 54. Show More Summary

What is "Native Advertising"?

(I sincerely apologize for the e-card) Media people are hungry for, curious about, perplexed by, or scared of, it, depending on the medium. Well, it's really a simple thing. Don't let the Social Media experts ( dipshits ) complicate it with their buzzword-filled explanations that go and on and on. Show More Summary

Tommy Lee Jones Doesn't Give A Good Goddamn About Your Retirement.

Look at that pained face.He looks like his IBS is acting up. That is the face of an uninvested spokesperson.You can unfurl all the big-ass banners behind him you want, Ameriprise. He is not going to change his Fuck You face or up his...Show More Summary

What if other brands went insane like McDonald's?

Last week, the Wall Street Journal reported that starting in January, McDonald's is going to launch a new campaign tagged with the childish na-na-na-na-na na! line "Lovin' Beats Hatin". The entire internet immediately hate-shat on it. Show More Summary

Time to pick a new Betty Crocker, for Chrissakes.

As you can see, we've had the same damn Betty Crocker for 18 years.That's bullshit.That 1996 Crocker is, according to their website, "a combination of 75 real-life women of diverse backgrounds and ages. (bold mine).WHAT?Big-time bullshit,...Show More Summary

How To Be A "Creative"

As former Humble Pie guitarist Peter Frampton sang on his 1976, 11 million copy-selling live album, Frampton Comes Alive, "something's happening" in the advertising industry. All of a sudden, everybody/anybody can be a "creative". That's because everybody—brogrammers, consumers, account ass-suckers, clients, even PR morons—is creating ads. Show More Summary

Let's Write Some New Taglines For Red Bull!

As you've heard, Red Bull agreed to a $13 million settlement over an American class action lawsuit that alleged that the energy drink was “misleading customers” by making claims about the “functional beverage” and its ability to “give you wings”. Show More Summary

The Disingenuousness of Cable Company Taglines, Ranked.

(TWC's previous trademarked slogan was so meaningless, it induced head pain. It's almost as it they were shifting the responsibility for their dreadful service onto "you". Their reps should have ended every angry, shouting unresolved customer call with "That's the power of you!")__________Cable. Show More Summary

Justin Bieber's Tattoos, Branded.

(the canvas) As we all know, The Bieb's ever-growing tats collection is a road map of his spiritual journal from boy to man to king to god. And thousands of despicable websites have made lots of money off of obsessively documenting JB's tattoos for the hungry-for-Bieber-news masses.That's fucking bullshit. Show More Summary

The Bullshittiest Buzzwordiest Advertising Week Tweets.

It was "Advertising Week" in New York City, this week.What does that mean?Nothing.Not one fucking thing worth mentioning to anybody, anywhere on the entire fucking planet.For four days every Fall, "luminaries" (their word) come to New...Show More Summary

The 5 Worst American Iraqi War Operation Brand Names.

(not an official logo) In July, Israel launched "Operation Protective Edge" against Hamas in Gaza. What does that mean, do you think? Why doesn't the press ask what it means? Because you know days were spent around conference room tables committee-ing that name to death. Show More Summary

More Awful Stock Photos Turned Into Awful Ads.

If you spend more than a normal amount of time online, you've probably noticed more and more "professional" bloggers turning to stock photos for quick stupid posts. This movement really picked up momentum about four years ago with the...Show More Summary

Starbucks Ads Target "Complete Moron" Demographic

SOMETIMES THE BEST WAY TO CONNECT IS TO GET TOGETHER. This is the no-duh sign-off line of new commercials via the $15 billion chain. These ads are what's called a "soft sell", as opposed to your local screaming car dealership commercials, which are "hard sell". Show More Summary

On EXTREME Copywriting.

(Billboard from 2010. A phone is a bucket. With knuckles. Filled with female deer.) At some point, in the last seven years or so, advertising copywriters started an EXTREME headline movement—in your face, provocative ads that make absolutely zero sense. Show More Summary

Copyright © 2011 Regator, LLC