|Filed Under:||Marketing / Advertising|
|Posts on Regator:||1548|
|Posts / Week:||5|
|Archived Since:||July 1, 2011|
Forget the fake real ads of Cannes and honor the real fake ads of the 2017 Chip Shop Awards. See some of the winners here—post on Digiday.
Who's writing all this absolute garbage? LINK, on Digiday.
The above new Argentinian campaign for Topline gum is "bad different". See more recent bad (and good) examples here—new post on Digiday.
Whole lotta people dead/dying in new 2017 ads.See them all here—my weekly post for Digiday.
YouTube wants six-second ads now, so I wrote some.More here—LINK on Digiday.
And there's nothing you can do about, analog CW. Post Link—on Digiday.
Including ads by GrubHub, VW, and SmartWater—a campaign that, against all odds, gets stupider every year. LINK, on Digiday.
This year's output—again—has been a big heap of dung. But if you dig, and dig, and dig, you'll find a few shiny beetles of imagination. These are those beetles—link on Digiday.
Pepsi just defused social unrest. Dove of course has already treated and cured all female insecurities. But there are still too many brands on the sidelines of "purpose" marketing. So I helped several of them out by making (very rough) concepts for them. See them all here—on Digiday.
Wanna be able to write headlines as good as these? Good luck! See more of the great Fallon McElligott ads of the 1980s—90s here— LINK to my latest post on Digiday.
I tried—and failed—to find meaning in 9 recent marketing headlines. Take a look here—my latest post for Digiday.
It's simple and it has "creative tension".Read more on good vs. bad ad stunts here—copyranter on Digiday.
More bad Trump ads here—LINK on Digiday.
Shares and Likes ? sales spikes.Read why here—on Digiday.
No fresh concepts. Zero originality.Read why here—my latest post for Digiday.
We are Manifold Motley + Miscellaneous (our logo, above), and we foster unthinkable diversity! We have Blacks, women, Muslims, homeless refugees, centenarians, a stove-pipe sponge, and both serial and spree killers on staff! Read more about us on Digiday—LINK (this is "satire").
It might be.Decided for yourself here, LINK on Digiday.
Why? Because brands/agencies are too lazy and scared to come up with an actual new campaign concept. Read more here in today's Digiday post—LINK.
Copywriters, these days, can't even write a decent meaningless tagline. Above are just two recent bad examples. Just Do It and Think Different were meaningless taglines, but they conquered the world for Nike and Apple. Read more in my latest post for Digiday—LINK.
Everybody's making ads now, so everybody's a "creative".This is not a good development, unsurprisingly.Read more about this trend here, my latest post for Digiday—LINK.