Blog Profile / Copyranter

Filed Under:Marketing / Advertising
Posts on Regator:1540
Posts / Week:5.1
Archived Since:July 1, 2011

Blog Post Archive

It's Official: Everybody Hates Advertising Now.

It's not just the General Public and "Banksy". No, now even ad men and women, even creatives, hate it. Read why here, on Digiday.

What is a Copywriter, Exactly?

And what do they do? Well, I'll tell ya, exactly, what they are and what they do, right here, on Digiday—LINK.

We desperately need more "Advertising Assholes"

Wussies are killing ad creativity.We need the ad "assholes" (like Lois) to rise up NOW. Story by me on Digiday—LINK.

What Ad Agencies Will Look Like in 2025.

No creative departments, No account execs, no Big Ideas, but Sir Martin Sorrell, one way or another, will still be chairman of WPP. Read the story on Digiday—LINK.

How to Beat Writer's Block.

This post is for all creatives, CWs, ADs, and designers— LINK.

How To #Win At Social Media.

Brands! You are #Losing!Here's exactly what you have to do to starting #Winning! LINK—copyranter on Digiday.

The Worst Big Brand Ads Of 2016.

Terrible, Terrible, and even more Terrible-er. 8 ads. LINK—on Digiday.

Using Sex To Sell Unsexy Products Is A Bad Idea.

Using sex to sell unsexy products can get very awkward, like with these ads for a Malaysian breast cancer association: "be a victim of fashion, not cancer." Seven more of these awkward ads here, on Digiday.

Does Advertising Even Work Anymore?

Short answer? No.Long answer? FUCK no. An explanation here, on Digiday.

How To Tell If You Are A "Thought Leader".

If you answer "yes" to these seven questions, well then, you're allowed to call yourself a fucking "Thought Leader". LINK—on Digiday.

Calvin Klein 2016: Smells LikeTeen Desperation.

CK has finally done it: made stupid boring sex ads, the worst fashion campaign I've ever seen. LINK, on Digiday.

Creative Briefs—the worst pieces of communications in business history.

The Creative Brief is always about one thing and one thing only— covering asses.

The Best Ads of 2016, So Far.

Including a wonderfully weird Swedish spot for cider (above).See all the ads here.

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