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Blog Profile / Copyranter


URL :http://copyranter.blogspot.com
Filed Under:Marketing / Advertising
Posts on Regator:1435
Posts / Week:8.7
Archived Since:July 1, 2011

Blog Post Archive

BuzzFeed's Native Advertising Is Nothing But A Confidence Game.

BuzzFeed is worth a lot of money, maybe $1 billion. At least, that’s what they told Disney when the Mouse came sniffing at their hot ass earlier this year. BuzzFeed is not worth lots of money because of its lists or quizzes. It is worth...Show More Summary

Worst Ad of the Day—on Twitter.

I've started a " Worst Ad of the Day " daily update on Twitter.This Indian ad for Kurl-on mattresses featuring Malala Yousafzai—the Pakistani girl shot in the face by the Taliban—was a recent winner. It's by O&M India and, amazingly, is a real ad. Splendid.I update daily. Go here.

Social Media Dipshits: Stop Treating Us Like Fuckwits.

When are brand managers going to come to realize that metrics don't mean diddly-squat, and that their social media managers need to stop stealing "content" ideas from old Highlights magazines? Story Link, on VICE.

The Best Ads of 2014 You Haven't Seen, Part 1.

11 commercials, plus the above brilliant print campaign for a Swiss vegetarian restaurant. Story on VICE.

Two new fast food burgers are not to be eaten by women, according to their ads.

One commercial, via Carl's Jr., features a fake Mystique morphing into a beefy man before she bites a big-ass bacon burger. The other, by KFC Australia, fake-apologizes to "girls" for freaking them out. copyranter on Jezebel, LINK.

For the New York Observer—my weekly local NYC Bad Ad Report.

This week: Snickers isn't half as clever as they think they are; the newest sexy Times Square bed bugs ad; and there's a new ad buster in town—the Clownifier. LINK.

Think You Can Write Better Ads Than Convicted Felons?

Two young San Francisco copywriters used the Federal prison system's pen pal program to concept together with inmates on some ads. Some of them are not bad. Take a look—on VICE.

Ad agencies STILL have no idea how to talk to women.

I rounded up six recent ads—4 spots and 2 print executions—directed at or featuring women. It's a tough call which one is the most woman-hating. Story on Vice.

This Week's Local NYC Bad Ads Report.

I'm starting a new weekly column for the New York Observer. In it, I will be photographing and reviewing local bad ads, from above and below ground. Link.

American Car Ads are a Fucking Embarrassment.

If you watched the Oscars last night, you probably saw the above "American Exceptionalism" Cadillac commercial. It is, politics aside, one of the worst car commercials ever produced. But it's just the latest in a shitty string of awful American car ads. Read on VICE.

The Greatest American Copywriter Wasn't A "Mad Man".

He is a Midwestern son of a preacher who as an adman vomited before presentations, not from liquor like that hack Don Draper, but from fear—fear that a new client wouldn't have the balls to buy his ballsy ads. Read more about him, and see many of his best ads in my weekly post on VICE.

Social Media Managers are Dipshits, continued...

This new "digital creative class" is an embarrassment to the advertising industry. None of these dipshits could have cut it at even the lowest level of a good creative ad agency just 10 years ago. I've compiled and commented on the worst...Show More Summary

FTD Florists presents the four Whitest couples in the history of advertising.

After watching these four Valentine's Day commercials via the 100 year-old flower delivery company, you will seriously consider celibacy. They are THAT BAD. copyranter on VICE.

This new Canadian Gay Rights spot is better than all the Super Bowl Ads. Combined.

See, you clueless fucking American ad agencies? ONE simple insight. A creative linchpin that's fresh and shiny and pristine, unsullied by puppies and horses and bears and celebrities and fucking Danica Patrick. Bravo, Rethink, Canada (the responsible ad agency).

I call BULLSHIT on Doritos' "Crash The Super Bowl" contest results.

The above "Finger Cleaner" spot has over 600,000 more views on YouTube than the two winners that aired during the game, combined. Read more on VICE.

What The Hell Happened To Apple's Advertising?

Last week was the 30th anniversary of "1984", the commercial that launched Mac. They followed that up with "Think Different," another advertising masterstroke. Then, the "I'm a Mac/I'm a PC" campaign, another success. And that was last Big Idea Apple's had. Read more on VICE.

The safe-driving PSAs of New Zealand are the best in the world.

The above ad, "Mistake", is only the most recent brilliant PSA via the New Zealand Transport Agency and their ad agency, Clemenger/BBDO. See four more great commercials from the last few years on VICE. ( Story Link ).

The five worst ads of 2014 (so far).

This assburger magazine ad was banned in Australia for being "degrading" to women. Read the ridiculous quote from the creative director defending it, plus check out three awful commercials and one idiotic tweet in this week's VICE post ( LINK ).

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