Blog Profile / Copyranter


URL :http://copyranter.blogspot.com
Filed Under:Marketing / Advertising
Posts on Regator:1512
Posts / Week:5.6
Archived Since:July 1, 2011

Blog Post Archive

The Best (And Worst) Things Ever Said About Advertising.

I've been collecting ad quotes for 11 years.Here's eight good ones— LINK, copyranter on Digiday.

The Lost Art Of The Billboard.

If Brands took a small part of their big, useless social media advertising budget and put up ONE great billboard in a high visibility area, that baby would be shared online like the clap. Big ROI. LINK: copyranter on Digiday.

The Secret To Great Advertising...

...is simple, but to hard to create well. LINK, on Digiday.

Today, All Brands MUST Take On Issues.

Gone are the days of simply selling the “benefits” of your product or service. Gone are the days of decades-long advertising campaigns hammering home the same successful selling message over and over. And (mostly) gone are the days of CMOs buying summer homes with agency kickbacks on these big media big campaigns. Show More Summary

How To Get Your First Copywriting Job...If You're A Female.

Get a sex change, and other more reasonable tips from someone with inside info (me). LINK, copyranter on Digiday.

What If Adblockers Advertised?

See all five ads I created here— copyranter on Digiday.

Real-Life Ads are the Best Ads.

Last week, the world's largest drug trafficker accidentally became the worldwide spokesmodel for Barabas' hideous men's shirts. Read about this, plus four other excellent real-life ads from the last few months. Copyranter on Digiday—LINK.

The Definitive Guide To Making A "Viral" Video.

Yes. It's finally here. An expert's (me) easy-to-follow six-step guide to making your very own "viral" brand video. Simply click here and reap. You're welcome.

Biggest Digital Dipshits of 2015.

Was it Jet Blue's Twitter feed manager (probably ex-manager), who obviously doesn't possess basic knowledge about the history of flight? Click here to pick your favorite 2015 digital dipshit—copyranter on Digiday.

The 5 Best Ads You Didn't See This Year.

Curated by me, the best ad critic in all dimensions across all universes. LINK.

The 6 Most "Punchable" Ads of 2015.

Fuck all those other bullshit year-end advertising lists. This is the only one that matters. These ads aren't just bad; these ads are asking to be punched in the fucking face. LINK—on Digiday.

What In The HELL Is Going On With Toilet Paper Advertising?

Since Mr. Whipple died in 2001, Toilet Paper Ads have gotten very strange and very bad. See for yourself— my post this week on Digiday—LINK.

Advertising Is Not A Science, Never Will Be.

Every Ad Tech "Guru" needs to read this memo by Bill Bernbach. It's from 1947. ( LINK ).

"Brainstorming" is useless

Come inside a digital agency's "ideation" room, and watch a good idea get destroyed. LINK on Digiday.

"Shit Copywriters Think"

The copywriter is still the idea of king of this stupid industry. Fuck everybody else. LINK, on Digiday.

On Shitty Copywriting.

Supposedly good agencies continue to produce really shitty ads. More here, on Digiday—LINK.

The Rise of the "Un-Ad".

It's not hard sell. It's not soft sell. It's un-sell.Read about it on Digiday— LINK.

Seven New Names for "Advertising"

Sir Martin Sorrell, the richest and mouthiest adman in the world, says we need to rename "advertising". So I did, seven times (including "Sorrelling"). See them here, on Digiday.

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