|Filed Under:||Marketing / Advertising|
|Posts on Regator:||1467|
|Posts / Week:||7|
|Archived Since:||July 1, 2011|
The just completed 2014 Cannes Lions International Festival of Creativity made $28.2 million in entry fees alone, up over four million from 2013. British media company Top Right Group runs the Festival, after buying it from French businessman Roger Hatchuel in 2004 for £52 million. Show More Summary
That Silicon Valley and Alley are of both massively dick-heavy is not news—if you’ve ever been to a tech trade show, well, you know. Therefore, it makes sense that tech company ad agencies would put their best men on the job, and only men. Show More Summary
(One of my favorite taglines of all time) Nike ditched Just Do It last year. Apparently, they thought it too harsh for today’s soft generation, replacing it, temporarily, with the gooier Find Your Greatness. If sitting on your couchShow More Summary
Pageviews. Today’s world has deemed them so vital, that it’s turned them into one word. Say the word in a marketing meeting, and ears prick up, eyes sparkle, and sometimes drool comes out of mouths. That’s because a video ad’s pageviews instantly turn advertising into science, which it absolutely most certainly is not. Show More Summary
BuzzFeed is worth a lot of money, maybe $1 billion. At least, that’s what they told Disney when the Mouse came sniffing at their hot ass earlier this year. BuzzFeed is not worth lots of money because of its lists or quizzes. It is worth...Show More Summary
I've started a " Worst Ad of the Day " daily update on Twitter.This Indian ad for Kurl-on mattresses featuring Malala Yousafzai—the Pakistani girl shot in the face by the Taliban—was a recent winner. It's by O&M India and, amazingly, is a real ad. Splendid.I update daily. Go here.
When are brand managers going to come to realize that metrics don't mean diddly-squat, and that their social media managers need to stop stealing "content" ideas from old Highlights magazines? Story Link, on VICE.
11 commercials, plus the above brilliant print campaign for a Swiss vegetarian restaurant. Story on VICE.
One commercial, via Carl's Jr., features a fake Mystique morphing into a beefy man before she bites a big-ass bacon burger. The other, by KFC Australia, fake-apologizes to "girls" for freaking them out. copyranter on Jezebel, LINK.
This week: Snickers isn't half as clever as they think they are; the newest sexy Times Square bed bugs ad; and there's a new ad buster in town—the Clownifier. LINK.
Two young San Francisco copywriters used the Federal prison system's pen pal program to concept together with inmates on some ads. Some of them are not bad. Take a look—on VICE.
I rounded up six recent ads—4 spots and 2 print executions—directed at or featuring women. It's a tough call which one is the most woman-hating. Story on Vice.
I'm starting a new weekly column for the New York Observer. In it, I will be photographing and reviewing local bad ads, from above and below ground. Link.
If you watched the Oscars last night, you probably saw the above "American Exceptionalism" Cadillac commercial. It is, politics aside, one of the worst car commercials ever produced. But it's just the latest in a shitty string of awful American car ads. Read on VICE.
He is a Midwestern son of a preacher who as an adman vomited before presentations, not from liquor like that hack Don Draper, but from fear—fear that a new client wouldn't have the balls to buy his ballsy ads. Read more about him, and see many of his best ads in my weekly post on VICE.
This new "digital creative class" is an embarrassment to the advertising industry. None of these dipshits could have cut it at even the lowest level of a good creative ad agency just 10 years ago. I've compiled and commented on the worst...Show More Summary
Reference. Via.Three previous Blush ads here.
Click images. Via Yokohama, Japan. Via.
After watching these four Valentine's Day commercials via the 100 year-old flower delivery company, you will seriously consider celibacy. They are THAT BAD. copyranter on VICE.
See, you clueless fucking American ad agencies? ONE simple insight. A creative linchpin that's fresh and shiny and pristine, unsullied by puppies and horses and bears and celebrities and fucking Danica Patrick. Bravo, Rethink, Canada (the responsible ad agency).