|Filed Under:||Marketing / Advertising|
|Posts on Regator:||1553|
|Posts / Week:||4.9|
|Archived Since:||July 1, 2011|
The hyper-laziness of the ad industry continues...( LINK ).
I've been collecting ad quotes for 11 years.Here's eight good ones— LINK, copyranter on Digiday.
If Brands took a small part of their big, useless social media advertising budget and put up ONE great billboard in a high visibility area, that baby would be shared online like the clap. Big ROI. LINK: copyranter on Digiday.
...is simple, but to hard to create well. LINK, on Digiday.
Gone are the days of simply selling the “benefits” of your product or service. Gone are the days of decades-long advertising campaigns hammering home the same successful selling message over and over. And (mostly) gone are the days of CMOs buying summer homes with agency kickbacks on these big media big campaigns. Show More Summary
Get a sex change, and other more reasonable tips from someone with inside info (me). LINK, copyranter on Digiday.
I guarantee it. LINK, on Digiday.
See all five ads I created here— copyranter on Digiday.
Last week, the world's largest drug trafficker accidentally became the worldwide spokesmodel for Barabas' hideous men's shirts. Read about this, plus four other excellent real-life ads from the last few months. Copyranter on Digiday—LINK.
Yes. It's finally here. An expert's (me) easy-to-follow six-step guide to making your very own "viral" brand video. Simply click here and reap. You're welcome.
Was it Jet Blue's Twitter feed manager (probably ex-manager), who obviously doesn't possess basic knowledge about the history of flight? Click here to pick your favorite 2015 digital dipshit—copyranter on Digiday.
Curated by me, the best ad critic in all dimensions across all universes. LINK.
Fuck all those other bullshit year-end advertising lists. This is the only one that matters. These ads aren't just bad; these ads are asking to be punched in the fucking face. LINK—on Digiday.
Since Mr. Whipple died in 2001, Toilet Paper Ads have gotten very strange and very bad. See for yourself— my post this week on Digiday—LINK.
Every Ad Tech "Guru" needs to read this memo by Bill Bernbach. It's from 1947. ( LINK ).
Come inside a digital agency's "ideation" room, and watch a good idea get destroyed. LINK on Digiday.
LINK, on Digiday.
The copywriter is still the idea of king of this stupid industry. Fuck everybody else. LINK, on Digiday.
Supposedly good agencies continue to produce really shitty ads. More here, on Digiday—LINK.
It's not hard sell. It's not soft sell. It's un-sell.Read about it on Digiday— LINK.