Blog Profile / Copyranter


URL :http://copyranter.blogspot.com
Filed Under:Marketing / Advertising
Posts on Regator:1469
Posts / Week:7.5
Archived Since:July 1, 2011

Blog Post Archive

Think You Can Write Better Ads Than Convicted Felons?

Two young San Francisco copywriters used the Federal prison system's pen pal program to concept together with inmates on some ads. Some of them are not bad. Take a look—on VICE.

Ad agencies STILL have no idea how to talk to women.

I rounded up six recent ads—4 spots and 2 print executions—directed at or featuring women. It's a tough call which one is the most woman-hating. Story on Vice.

This Week's Local NYC Bad Ads Report.

I'm starting a new weekly column for the New York Observer. In it, I will be photographing and reviewing local bad ads, from above and below ground. Link.

American Car Ads are a Fucking Embarrassment.

If you watched the Oscars last night, you probably saw the above "American Exceptionalism" Cadillac commercial. It is, politics aside, one of the worst car commercials ever produced. But it's just the latest in a shitty string of awful American car ads. Read on VICE.

The Greatest American Copywriter Wasn't A "Mad Man".

He is a Midwestern son of a preacher who as an adman vomited before presentations, not from liquor like that hack Don Draper, but from fear—fear that a new client wouldn't have the balls to buy his ballsy ads. Read more about him, and see many of his best ads in my weekly post on VICE.

Social Media Managers are Dipshits, continued...

This new "digital creative class" is an embarrassment to the advertising industry. None of these dipshits could have cut it at even the lowest level of a good creative ad agency just 10 years ago. I've compiled and commented on the worst...Show More Summary

FTD Florists presents the four Whitest couples in the history of advertising.

After watching these four Valentine's Day commercials via the 100 year-old flower delivery company, you will seriously consider celibacy. They are THAT BAD. copyranter on VICE.

This new Canadian Gay Rights spot is better than all the Super Bowl Ads. Combined.

See, you clueless fucking American ad agencies? ONE simple insight. A creative linchpin that's fresh and shiny and pristine, unsullied by puppies and horses and bears and celebrities and fucking Danica Patrick. Bravo, Rethink, Canada (the responsible ad agency).

I call BULLSHIT on Doritos' "Crash The Super Bowl" contest results.

The above "Finger Cleaner" spot has over 600,000 more views on YouTube than the two winners that aired during the game, combined. Read more on VICE.

What The Hell Happened To Apple's Advertising?

Last week was the 30th anniversary of "1984", the commercial that launched Mac. They followed that up with "Think Different," another advertising masterstroke. Then, the "I'm a Mac/I'm a PC" campaign, another success. And that was last Big Idea Apple's had. Read more on VICE.

The safe-driving PSAs of New Zealand are the best in the world.

The above ad, "Mistake", is only the most recent brilliant PSA via the New Zealand Transport Agency and their ad agency, Clemenger/BBDO. See four more great commercials from the last few years on VICE. ( Story Link ).

The five worst ads of 2014 (so far).

This assburger magazine ad was banned in Australia for being "degrading" to women. Read the ridiculous quote from the creative director defending it, plus check out three awful commercials and one idiotic tweet in this week's VICE post ( LINK ).

Classic Mad Men era ads ruined by lawyers.

I again imagined what effect powerful dickhead lawyers would have had on the advertising creative revolution of the 1960s — including the above "tweak" to one of Ed McCabe's great Volvo ads. Read the post.

Jimmy Kimmel is a Shitty Copywriter.

Kimmel and his Jackhole Productions staff recently horked up an in-show ad for Tostitos, dubbed the "Worst Contest Ever". It's far worse than that. Read about it on VICE.

12 best commercials I found by accident in 2013.

On VICE:The 12 best commercials I found by accident in 2013.

Apple's Christmas Commercial is Transparent Pandering Bullshit

The disaffected Youngs with their faces buried in their fucking screens, win, and you lose, Olds!GOTCHA, GEEZERS!What a fucking Santa pants-load of shit, this ad is. How many teenage asswipes across the world will, yes, actually have...Show More Summary

One of the most incomprehensible ads ever created.

It's via Scott Hoy, Sioux Falls personal injury lawyer.See a re-imagining of Hoy's holiday ad — which features his floating, talking disembodied head — and many other atrocious December ads, branding, and social media updates in my weekly column on VICE ( LINK ).

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