Blog Profile / DataMentors


URL :http://www.datamentors.com/blog
Filed Under:Business & Finance / Marketing
Posts on Regator:142
Posts / Week:1.8
Archived Since:August 19, 2016

Blog Post Archive

A Look at Data Strategies and Best Practices to Fuel Marketing Success in 2018

A Look at Data Strategies and Best Practices to Fuel Marketing Success in 2018 Data is the cornerstone of any successful marketing strategy. Data tells us who are customers and prospects are, how to personalize the customer experience, which channels they prefer, and informs every touchpoint along the customer journey. Despite the importance of utilizing […]

How to Acquire the Omnichannel Insurance Consumer

How to Acquire the Omnichannel Insurance Consumer Today’s insurance consumers have access to more sources of information when choosing a policy. Long gone are the times when they simply picked up the phone to call their agent and get a quote. They use multiple channels – social media, policy comparison sites, peer recommendations, and do […]

Automotive Marketing 2018 – Catering to Today’s Evolving Car Shopper

Automotive Marketing – Catering to Today’s Evolving Car Shopper The automotive market is constantly changing – not only vehicles themselves but the ways consumers shop. Some sources predict that 10 million self-driving vehicles will be on the road by 2020 and every year, connected technologies keep consumers eager to see what the next wave of […]

Why Personalizing the Ecommerce Experience is More Critical Than Ever

Why Personalizing the Ecommerce Experience is More Critical Than Ever The customer experience continues to be an important factor in garnering repeat business, higher lifetime value, and creating brand loyalty. Online experiences are even more important than ever with 76% of consumers say they view this experience as the true test of how much a […]

5 Email Marketing Tips for the Insurance Industry

5 Email Marketing Tips for the Insurance Industry Email marketing is one of the most cost-effective, high ROI channels to bring in new revenue, new policy holders, and increase lifetime value. Companies using e-mail to nurture leads generate 50% more sales-ready leads and at 33% lower cost. And nurtured leads, on average, produce a 20% […]

The State of Digital Advertising and Trends that are Shaping the Future

The State of Digital Advertising and Trends that are Shaping the Future A decade ago, digital advertising was nothing more than a banner ad placed on a website.  Today, the internet is accessible everywhere we go, on our tablets and mobile phones. This has spurred tremendous growth in digital advertising. Digital spending is now the […]

6 Tips to Skyrocket Your Email Marketing Click-Through Rates

6 Tips to Skyrocket Your Email Marketing Click-Through Rates Keeping your customers and prospects engaged with your emails can be a challenge for any marketer. If you are using email in your marketing mix, you know that click-throughs is extremely important.  In fact, in a study by Ascend2, 73% of marketers rated the click-through rate […]

50 Statistics About Retail Marketing and Consumer Shopping Trends

50 Statistics About Retail Marketing and Consumer Shopping Trends Are you an omnichannel retailer?  Consumers shop today across channels, both online and in brick-and-mortar locations.  They price check from their phones, add items to their online carts only to head into a physical store to make a final purchase, and shop from tablets, phones, laptops, […]

Revolutionary Mobile Techniques for 2018 to Identify and Acquire In-Market Car Shoppers

Revolutionary Mobile Techniques for 2018 to Identify and Acquire In-Market Car Shoppers There are thousands of automotive brands nationwide vying for the same customers in a saturated marketplace. However, today’s car shoppers are in control. With the availability of more channels on which to research, they are willing to commit the effort required to make […]

Email Marketing Best Practices Guide

Designing successful email marketing campaigns is dependent upon having a clear understanding of marketing goals, whether they are for prospecting or CRM initiatives. This helps to determine “who” to target and with “what” to offer.

The Digital Marketing Imperative: Key Strategies for Insurers to Target Today’s Modern Insurance Consumer

Today’s insurance consumer shops across more digital channels, turns to social media for recommendations, and uses mobile across the entire purchase journey. To address the needs of these digitally savvy consumers, insurers must implement acquisition strategies that span traditional, digital and mobile channels.

88% of Insurance Consumers Demand More Personalization From Providers

Today’s consumers are used to receiving personalized offers and customized solutions to meet their needs.  No matter the industry, a consumer expects to be known and communicated with accordingly.  The insurance industry is certainly no exception. Show More Summary

How To Attract More Millennials Into Your Dealership

Despite the slowed growth in auto retail sales this past year, there is one segment that is continuing to buy – the Millennials. According to research by Dealertrack, the Millennial generation is the fastest-growing auto retail segment, with 35% of all loans originating from this generation. Show More Summary

Only One in Five Companies Has a Well-Defined Mobile Strategy in Place

Only One in Five Companies Has a Well-Defined Mobile Strategy in Place Mobile is an integral aspect of every successful business. Connected consumers can’t get enough mobile screen time and this trend is only growing.  According to Deloitte research, almost 80 percent of global consumers have smartphones, nearly 10 percent own wearables, more than 50 […]

A Guide to Email Append Best Practices

A Guide to Email Append Best Practices Email appending is one of the fastest and most accurate ways to add emails to your customer lists. Although it has been around almost as long as email marketing itself, many brands are not using it often enough or even at all. Email appending is the process of […]

Email Marketing Benchmarks, Trends and Statistics

Email Marketing Benchmarks, Trends and Statistics Email continues to be a strong marketing channel. Nearly 72 percent of consumers say emails are their number one choice in brand communication. Businesses are paying attention.  Research predicts that 225.3 billion emails will be sent every day this year – which is a five percent increase from previous years.  […]

How Retailers Can Reach America’s Largest Demographic Group – Gen Z

Gen Z, the generation born after the millennials, is rapidly becoming a critical audience for marketers and brands to understand. Even if they aren’t your target at the moment, they will be soon. The Gen Z’ers, loosely defined as those under currently 20, are America’s largest demographic group (25.9% of the population). Show More Summary

V12 Data Discusses Targeting Beyond The Device

V12 Data Discusses Targeting Beyond The Device We are clearly in the age of the consumer—they are in charge, they have options and they will ultimately choose to do business with the brands that know them best. With the rapid influx of data traversing in and out of channel systems, consumers fully expect brands to capture […]

How V12 Signals Has Revolutionized Car Sales

How V12 Signals Has Revolutionized Car Sales 4x the Sales Conversion Rate of other Automotive Lead Data Undoubtedly, mobile has become an integral part of the car buying journey, but are you ready for an innovative technology that will disrupt and enhance your marketing program?  It is now possible to target actual, in-market consumers with […]

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