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Blog Profile / GeekEstate blog

Filed Under:Business & Finance / Real Estate
Posts on Regator:1665
Posts / Week:4.6
Archived Since:January 30, 2008

Blog Post Archive

Rewriting an internal hybrid mobile app as a native app

The brokerage for which I work (8z Real Estate), recently released version 2.0 of an internal mobile application.  This mobile app, for the Android and iOS platforms, helps agents create listing based micro content quickly by ‘checking in’ at listings. Show More Summary

The CARFAX for Homes Opportunity

As I said several years ago, I think the history of the home opportunity is a massive one. Essentially, a CARFAX for homes. No one has really nailed it though, at least in my opinion. There are several entrepreneurs and funded startups dabbling in this space… Chris Drayer is working on Addresscore. Show More Summary

Meet the Real Estate Tech Entrepreneur: Mahesh Kashyap

In our latest real estate tech interview, I’m talking to Mahesh Kashyap, founder of Zipandfind. Without further adieu, here’s a bit more from his own mouth… What do you do? I am President/CEO of ZipandFind, which helps connecting Home Buyers and Sellers with Local Real Estate Experts by Zip Code or City. Show More Summary

Offline Marketing….Still Works

Yup, offline marketing still works. Take a look at three items that came over the past week via the postal mail to my parents house on Lake Sammamish… A physical flag for ski boats, and two mailings. One mailing is listings on the lake, and the other is about the upcoming 4th of July fireworks show. Show More Summary

Meet the Real Estate Tech Entrepreneur: Michael Neef

In our latest real estate tech interview, I’m talking to Michael Neef, founder of Pre Approve Me. Without further adieu, here’s a bit more from his own mouth… What do you do? Pre Approve Me is making the home loan process fun, convenient and easier than ever before. Show More Summary

Why Home Search Call to Actions Fail

As a real estate agent, you need to use the perfect mix of traditional and digital marketing tactics to generate traffic and attract new clients. With so many sellers’ agents advertising their services and their home listings on theShow More Summary

Horizon Logo

Naming a startup, and the branding that comes after, is certainly not easy. Given that I’ve written about naming and branding several times recently as we’ve been going through the exercise for our own startup (we are making a 2nd attempt at solving the missed connections problem), I thought I’d share where we netted out with a name and logo. Show More Summary

Bank of America…for Home Search?

I read that Re/Max partnered with Bank of America, and is now feeding their luxury listings to BofA. And I scratched my head. Why is Re/Max doing this? The real question, is who actually uses Bank of America’s Real Estate Center to search...Show More Summary

Managing Your Books has Never Been Easier!

I’m an independent broker in the very competitive Newport Beach, CA market.  As an independent broker and one man show, I wear a lot of hats: realtor, broker, SEO expert (I use this term very loosely), blogger, a transaction coordinator,...Show More Summary

The “Coming Soon” Brokerage/Franchise Network

While there has been no shortage of debate and discussion regarding Zillow’s new “coming soon” feature, there is one certainty: buyers want a way to find properties not yet on the market. Zillow is the largest real estate site in the United States, by a fairly large margin. Show More Summary

Meet the Real Estate Tech Entrepreneur: Matt Ehrlichman

In our latest real estate tech interview, I’m talking to Matt Ehrlichman, founder of Porch. Without further adieu, here’s a bit more from his own mouth… What do you do? My Name is Matt Ehrlichman and I am founder and CEO of Porch – the home improvement network. Show More Summary

When A Startup with $9M Takes Your Brand Name

You may know that I’ve been thinking about brand names a lot, due to the fact that my co-founder and I have been going through the branding exercise ourselves for the private hospitality exchange app we are building. The name we had decided on (after lots and lots of discussion and debate)? OpenDoor. Show More Summary

“Coming Soon” & a Sellers Best Interest

Direct from ( What does it mean to advertise a property as “coming soon”? The answer to that seemingly simple question varies among agents, brokers, MLSs, and state regulators nationwide. While the real estate industry...Show More Summary

A Lesson in (Lack of) Simplicity

Take a look at RealConnex. Matching Real Estate Professionals to the Right Capital, Opportunities, Services and Each Other. And the video… Frankly, I still don’t really know what exactly they do. Remember, simple is better. Boiling the...Show More Summary

The Next Major Consumer Win in Real Estate

You may remember, Zillow’s early positioning: Find the value of any home, without giving up your contact information (or some close iteration of that). Every home owner, buyer and seller wanted to know what houses are worth. But they most certainly were not willing to give up their contact details to a real estate agent to find out. Show More Summary

The Real Estate Experience

What frustrates me about this industry from time to time is that, when the discussion revolves around staging techniques, pleasing home inspectors, and other superficial gimmicks to try to sell listings, what’s being forgotten here is...Show More Summary

Realogy FWD Innovation Summit

Realogy is putting on their FWD Innovation Summit this week in New Jersey… Beamly Closing Time CO Everywhere Curb Call Deductr GoConnect HouseHappy Lasso KISI Matterport Remotely Retsly Slide Bureau Smartexpose Zumper Congrats to all the participants. Show More Summary

Top Tools and Techniques Real Estate Agents Use For Staying Organized

I’m a web developer, and until four months ago I knew exactly nothing about real estate technology. I was looking for a new project to work on, and met with a real estate broker who was pitching me on her idea for a checklist app — she felt like her agents needed something to help them keep track of all the things they have to do. Show More Summary

False Advertising, and Sunny Photos

Geek Estate got one visitor the other day from searching for the following term: how to make photos look sunny in photoshop You know what? Maybe you should just show a property in it’s real state? If it’s cloudy everyday, maybe you should show the user a photo with clouds. Show More Summary

Google’s Panda 4.0 Update

If you are running a real estate website (or frankly any type of website), you should be aware of Google’s Panda 4.0 update that occurred on May 20th, 2014. If you are unsure what this means for your website or you are still trying to piece together what Pandas and Google have in common, then you may want to continue reading. Show More Summary

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