Deloitte University's Industrialized Crowdsourcing is one of the best, relatively short descriptions of crowdsourcing I've read. The key quote is the summary: Enterprise adoption of the power of the crowd allows specialized skills to be dynamically sourced from anyone, anywhere,...
Here are some strategies to make sure your age doesn't work against your business.
Guest Post by Josh Haynam of TryInteract Two scenarios: First, you are walking through a mall and see an interesting storefront that claims to have awesome products. Interested, you walk up to the door, but are stopped short. In order to enter the store and see what they have to offer, you have to fill out [...]Show More Summary
Twitter sent out thousands of reset notices this week and media sources report users may have had trouble accessing their accounts initially. The problem was not hacking, however, the company insists. Instead, it was simply a system error that caused Twitter to send the notices to thousands of users by accident. Show More Summary
Business ethicist James O'Toole recently made the case for caring more about your employees' off-the-job behavior. Is a company responsible for the off-hours behavior of its employees? This is the question that James O'Toole, a senior...Show More Summary
We’ve posted frequently on marketing promotions you can do to increase sales, the most recent one provided some tips to improve you email promotions, Optimizing Email Marketing from last month. I recently read something that gave a slightly different slant … Continue reading ?
Radio Shack is shutting down 1,000 of its stores across the country as reported by the Wall Street Journal. For small business owners who have relied on Radio Shack for it’s expertise in fixing electronics and selling electronics, it’s time to hook up with a local “gadget guy or gal” who can help you. Keep [...]Show More Summary
It's vital to take advantage of LinkedIn and Twitter to connect with prospective customers and stay on the radar of previous ones. Whether you're a sales manager or sales rep, chances are you've heard of social selling. At first glance the trendy phrase is intuitive--selling via social media channels. Show More Summary
What are the best practices that help you succeed, serve your customers and keep up with changing times? If you figure out who your customer is, what they like and need and how they prefer being communicated to, you can build a “customer centric” relationship that can be mutually beneficial long term. Show More Summary
The startup portion of the massive conference in Austin will serve up a host of fascinating talks with entrepreneurs and big thinkers. Here are the ones you don't want to miss. For many in the tech world, the calendar in early March is dominated by one thing: South by Southwest Interactive. Show More Summary
Brand names carry deeper meaning in China than elsewhere, so you need to make sure that yours tells the right story. Your brand name should tell the right story. It's important in any market, but perhaps none more so than China, where brand names tend to have more connotations than they do in the U.S. Show More Summary
Does work/life balance even matter anymore? I think not. I distinctly remember having a conversation with someone about how much time I dedicate to my work. "Get a life and stop working so much," this person implored me. But there's a fundamental problem with that advice: My work is my life. Show More Summary
There’s a new service, ScheduleHead which aims to help you schedule your staff and optimize who does want, when. Scheduling staff is not just about putting names on a spreadsheet but it’s about knowing whose best at the job and scheduling it in light of their earning potential. You can check out more about ScheduleHead here [...]Show More Summary
How much can employers inquire about employees or have a say in their actions on and off the job? The staff of a small business can easily grow into a family of sorts, but this doesn’t give the employer the right to act as the patriarch. Show More Summary
You think you're souping up your presentation with these neat tricks. Your audience thinks you're torturing them. You’ve no doubt heard the phrase "Death by PowerPoint." It’s a cutely exaggerated way of talking about boring presentations, right? Not according to veteran presentation attendee Robin Hardwick. Show More Summary
At one point or another, every successful person has had to face rejection. Here's proof that hearing the word "no" is not the end. It sucks to hear the word "no." Even when you've gotten rejected thousands of times (as any successful person has), it's still discouraging. Show More Summary
Here's how three companies advertised the good and the bad to win the love of their customers. Every company has its quirks. For one young startup, embracing them turned out to be one of the best marketing moves it's made thus far. Back to the Roots is an Oakland, California-based company that creates sustainability-focused grow-at-home products. Show More Summary
Spritz believes that humans can read much faster using its system of 'streaming' text at up to 600 words per minute.
Airlines do it successfully. They reward travelers for flying with them -frequent flyer miles. For every small business a loyalty reward system can be as simple to do as a punch card system. As your business grows, you might want to leverage technology to gain intelligence and make the loyalty system smoother. Many point of [...]Show More Summary
The crowd has knowledge, and the crowd has power. Listen to them and your decisions will be informed by their needs and reflect what they want. Crowdsourcing is nothing new. Since the beginning of time, people have come together to accomplish bigger goals than they could achieve on their own. Show More Summary