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Stop Wasting Money on a Marketing Agency Without Anything to Show for It

The most important part of your relationship with a marketing agency is trust. Trust is a hard thing to determine because it has to be proven and earned, it can be bought. Almost every agency sells themselves as trustworthy, reliable, and credible, but when the honeymoon phase is over the results often don’t live up…more

A Menacing Black Hole Embodies Marketers’ Greatest Fears in the Latest MailChimp Campaign

13 hours agoMarketing / Advertising : AdFreak

You've heard of MailChimp. And if you've followed the ad industry or listened to any podcasts over the past year-plus, you know what it isn't: a shrimp, a blimp, a limp, or any other adorably rhyming object. But what does the company sell, exactly? According to the latest campaign from creative agency of record Droga5,...

We Hear: Post-M&A Changes at San Francisco’s Heat and MUH-TAY-ZIK | HOF-FER

Both agencies are adjusting to life with their new parent companies, Deloitte and VCCP.

5 Customer Activation Emails to Add to Your Funnel

If you’re familiar with the world of digital marketing – you’ve probably come across the term “marketing funnels.” And no, they have nothing to do with plastic instruments you would use in the kitchen or the smoking chimneys found on steamboats. Instead, a marketing funnel describes the journey a person takes from initially visiting your […]

Bud Makes Patriotic Play With Camo Bottles

Summary: The brew is getting particularly aggressive this year with limited-edition aluminum bottles draped in a camouflage design. The brand is also bringing back its "America" branded bottles and cans that debuted last summer drawing cheers and jeers.

Netflix Got Pete Souza, Obama’s Photographer, to Shoot ‘Candids’ of Frank Underwood

20 hours agoMarketing / Advertising : AdFreak

Netflix has always enjoyed dipping into the real world for its House of Cards marketing. Most famously, it did so with the "FU 2016" campaign via BBH, which including running a campaign ad for Frank Underwood during a Republican presidential debate in December 2015. Now, as Season 5 approaches, the show is again delightfully blurring...

8 Fundamental Elements of a Successful Social Media Marketing Strategy

Social media is a staple marketing tactic for nearly every business, helping brands build awareness, share and interact with customers and prospects, and create important touch points in the changing customer journey. However, both green and seasoned marketers are still trying to nail down what a successful social media marketing strategy looks like. According to Social [...]Show More Summary

Facts are not the antidote for doubt

Drink enough water and you will cease to be thirsty. And yet, a doubting person can be drowning in facts, but facts won't change a mind that doesn't want to be changed. More facts don't counter more doubt. Someone who...        

Why Does Choosing a Mobile Plan Have to Be So Complicated?

While carriers’ websites have certainly improved in recent years, figuring out which network, device and plan is the best deal is still a consumer nightmare. Hanna Watson went on that quest and identified 4 key elements that support decision-making when choosing the best mobile plan.

Judging & Criticizing Others: How To Destroy Your Own Happiness

Do you want to know why judging and criticizing others is the easiest way to destroy your own happiness? Click here to learn more! The post Judging & Criticizing Others: How To Destroy Your Own Happiness appeared first on Project Life Mastery.

How to Write a 6-Second Ad.

YouTube wants six-second ads now, so I wrote some.More here—LINK on Digiday.

Misused Salad Forks, Fish Funerals and Misbehaving Toddlers Abound in BBDO New York’s New Campaign for GE Appliances

The campaign's first spot made its broadcast debut yesterday during the Billboard Music Awards and introduces the "Good Things, For Life" tagline.

Sean Smith Joins Solve as Partner, Executive Creative Director

Smith arrives at Solve with experience at agencies including MullenLowe, 180LA and CP+B Boulder.

How to Run a Cohort Analysis in Google Analytics

Traffic and page views are nice. But they’re limited. In a few ways. Site wide traffic looks nice on a blog post or meeting with your HiPPOs. But it’s not actionable. And it doesn’t tell you what’s going on beneath the surface. For example, you have no idea if those users are returning. If they’re […]

You’ll Never Guess How This Independent Agency Used Clickbait for a Good Cause

22squared's "The Florida Man Project" capitalizes on the familiar "Florida Man" trope to promote Big Brothers Big Sisters of Tampa Bay.

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