By now, you've probably seen Fox and Getty's wonderful promotion for the movie Unfinished Business, with Vince Vaughn, Dave Franco and Tom Wilkinson posing for boringly clever stock photos. Well, it turns out the images were Photoshopped from real stock photos. Show More Summary
Summary: You love it or you hate it. You read it or you didn’t. Originally, we didn’t want to read the trilogy Fifty Shades of Grey because we didn’t want to have to admit we had read it. We finally broke down and read all three, and found the final book the best (love happy endings). Show More Summary
Matt Seiller is stepping down from his position as CEO at IPG Mediabrands and moving into a chairman role, AdAge reports. Seiller will be succeeded by Henry Tajer, currently global chief operating officer at IPG Mediabrands, who will...Show More Summary
Today we can confirm that Droga5 has extended its recent move into the auto sector by winning creative duties for Toyota’s Scion brand. The agency scored headlines over the summer after Toyota bypassed global AOR Saatchi & Saatchi to...Show More Summary
BBH London has a new ad for Mentos NOWMints parodying breath mint advertising cliches. The 40-second spot opens predictably enough, with a guy kissing a girl goodnight on the cheek to end a date and then sharing a NOWMint with her. As he walks away, they both turn around and she blows him a kiss that turns into a bunch of butterflies. Show More Summary
Not a whole lot to say about this one beyond “look at that middle-aged Frenchman go.” A @moxieusa -style welcome for Maurice Lévy, head of Publicis Groupe! A video posted by Ivy Chang (@ivyjchang) on Mar 5, 2015 at 6:17am PST Dude has...Show More Summary
Arnold launched its first campaign for CenturyLink, after winning agency of record duties last November, calling on Adam Lisagor of Sandwich Video to provide direct, simple answers to questions prospective customers might have whileShow More Summary
The “passing” of Stuart Elliott, longtime New York Times ad reporter and (alleged) foil to many a PR department, marked the end of an era of sorts and inspired more than one note of appreciation. Quite a few — ourselves included — speculated...Show More Summary
Here's an audio excerpt from the download/CD program I recently released via SoundsTrue as a fundraiser for Acumen. (Also on Amazon). I hope it resonates with you: Listen to The comparison trap from Leap First by Seth Godin Listen to...
[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Every town has empty or abandoned buildings. Most of the time, they’re symbols of something that didn’t work — that a […]
Summary: Along with the shift to digital media that Flack Me has been chronicling, comes the realization that PR as we’ve known it, if not exactly “dead”, is certainly in need of change. We offer Dr. Kimberly Shediak’s meditation on these matters to prompt your further awareness of the new relational realities.
A bizarre campaign won Best of Show at last Friday's Addy Award ceremony in Lexington, Ky. And so, fittingly, its creators made a bizarre acceptance speech to go with it. The winning campaign was actually a product—Kentucky Fried Chicken Bone Gold Necklaces, made with real KFC chicken bones. Show More Summary
For countless years, businesses have been searching for their own unique selling propositions, trying to differentiate themselves from their competitors and convince customers to choose them. Businesses go about this in many ways, such...Show More Summary
Building Relationships Through the Customer Loop written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Today’s Guest Post is by Sam Balter – Enjoy! The customer journey is a simplified expression of the complex thought process of a customer looking to purchase something. Show More Summary
Company: The Integer Group Location: Dallas, Texas Industry: Advertising - Media Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience
Company: Campbell Ewald Location: Detroit, Michigan Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: None Required Job Status: Full Time Salary Range: Commensurate with Experience
Company: Campbell Ewald Location: Detroit, Michigan Industry: Advertising - Account Management Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experi...
-Digiday talked with agency executives about how to attract new talent to the industry (video above). -Fitbit acquired fitness training app company FitStar. -Heineken USA revealed its 2015 advertising plans. -Catch New York “may have...Show More Summary
Savvy marketers are turning their attention to re-engaging lapsed customers. Those churned customers fall into two categories. Here's a look at each. Read the full article at MarketingProfs
Agencies like to trumpet their account wins in breathless emails, but here's a press release that plays things closer to the vest. It seems Catch New York has been hired by Vans for an "extra super top secret project." Reportedly. Allegedly. Show More Summary