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5 Data-Backed Strategies That Will Get You More Mailing List Subscribers

List building is one of those things that marketers are always looking for ways to do better and faster. Even with the rise of social media and content marketing, email marketing continues to be one of the most effective digital marketing tactics; after all, when a consumer gives you her email address it means you […]

Santa Tracking Underway – a Great, Though Accidental, PR Tradition

Summary: The Washington Post, indefatigable itself, has tracked down the story of the Cold War-era tradition of tracking Santa Claus on his Christmas Eve flight from the North Pole. And it’s found that the North American Aerospace Defense Command’s (NORAD) faithful monitoring of Santa’s flight is the result of a typo in a Sears ad back then.

Wednesday Morning Stir

-We don’t know quite what to make of this “Cowboys” spot for Slo Down Wines (video above). -The Drum chooses its favorite ads of 2014. -Digiday looks as “4 campaigns that stood out in 2014.” -An ad for Unilver’s Regenerate toothpaste...Show More Summary

The Gift of “Give to Get” in Social Media and Content Marketing

“Pay it forward”, “Good karma”, “Give to get”. There are many ways to express the notion of creating value for others before expecting something in return, but in the marketing world, such a perspective is contrary to the norm. Many marketers still gravitate towards another expression, “What’s in it for me?”, that guides much of their approach [...]

Sprint Confirms Deutsch Win

Late yesterday, America’s third largest wireless service provider finally confirmed what’s been common knowledge within the industry for nearly six weeks: Deutsch LA will be its new strategic/creative agency of record for national television...Show More Summary

Ford’s 'Dream Big' with Fusion Delivered by a Child

Summary: Did you see Ford’s latest holiday commercial for the Ford Fusion? Santa and an elf are FaceTiming a little boy. The little boy tells Santa he doesn’t want a video game this year. He wants a Ford Fusion, and he knows all the facts and figures behind why it is a good decision.

The alternative gift card

Alert shoppers know that gift cards are a little bit of a scam, and a copout as well. What to do if the last minute has arrived and all you have is the internet and a printer? One thought: establish...        

12 Powerful tips to blow the lid off your business in 2015

Let’s get started. Think big. No. BIGGER than that. Stop aiming for perfection. Instead, aim to be better than you were yesterday.  Be a source of encouragement. Highlight people’s strengths rather than their weaknesses. Back up your plans with action. Show More Summary

OgilvyOne Worldwide Africa encourages adman to be naughty

Were you naughty or nice this Christmas? Ogilvy is encouraging their staff to be naughty. They illustrated wicked deeds that workmates can do to each other in the spirit of being bad this Christmas, while making fun of common office nuisances. The ads also served as the theme for their Christmas party this year.

Consumers Pick Looks Over Function

Summary: When we shop for others, we are regularly put at a crossroads when we have to narrow a list of things we think a person will want. What do they need? What will they use the most? Will they like how it looks? We use these questions...Show More Summary

comScore reports a strong finish for online holiday shopping

The last day to buy online before Christmas has passed, so comScore is closing the book on the season. The final result? $48.3 billion in revenue which is a 15% increase over the same period last year. Things were already looking great leading up to Free Shipping Day.  Monday, Dec. 15 and Tuesday, Dec. 16 were […]

Hidden object gamers love luxury and other gamer facts

Matt is a casino gamer from Tennessee. He likes Walmart, Adam Sandler, Criminal Minds and Dr. Pepper. He’s 34 and when he’s not playing games, he’s researching home improvement ideas for the fixer-upper he recently bought. As much as this sounds like a dating profile, it’s actually a marketing profile, which, come to think of […]

Tuesday Odds and Ends

-Check out this whacky “Crisp Concert” for Glico (video above). -Adweek talks with “5 Agency Leaders on Which Industry Changes Keep Them Up at Night.” -AdAge examines “How Brands Are Manufacturing Christmas Cheer in China.” -Take a look...Show More Summary

We Hear: Mello Yello to Ames Scullin O’Haire?

Earlier today a source told us that Coca-Cola has selected Atlanta agency Ames Scullin O’Haire as the new creative AOR for its Mello Yello brand, taking over for BFG Communications. We’ve yet to receive official confirmation of the change,...Show More Summary

Holiday Card Roundup, Part 4: Oh Yes, There’s More

New York/San Francisco creative development agency Sequence presents the year in numbers…in the tastiest way possible. Mother London was named global agency of record for Jesus (who it turns out bears a passing resemblance to Iggy Pop), and got him to walk around London for the agency’s holiday card. Show More Summary

Happy holidays and a wonderful New Year!

As the year draws to a close and a new one approaches we take the opportunity to thank you for your loyal following, your emails and Tweets, comments, ideas and suggestions, and working with us to make our content interesting and relevant. May you and yours have a joy filled holiday season and a happy, [...]

How to Build the Online Community that Builds Trust

Want to build an online community? When you understand the power of the online community, you’re bound to answer in the affirmative. Vanessa DiMauro, CEO of Leader Networks, will tell you the online community is the most powerful way to connect with prospects today. Well-run online communities advance trust building. In a recent webinar, Vanessa […]

360i Appoints Jeff Anderson as Group Creative Director

Digital agency 360i announced the naming of Jeff Anderson as group creative director, The Drum reports. He will work out of the New York office and report to Pierre Lipton, who took over as 360i’s chief creative officer in October. Anderson...Show More Summary

The meritocracy trap

This recent quote from an early PayPal exec is absurd: “If meritocracy exists anywhere on earth, it is in Silicon Valley.” It's pretty common for successful people to imagine that their success is solely the result of merit. It's more...        

Huge Parties It Up for Crate and Barrel

New York Huge teamed up with production company STORY and director Laurie Rubin for a pair of holiday broadcast ads promoting Crate and Barrel. Huge’s creative teamed worked with Rubin, Crate and Barrel product specialists and food stylists to  assemble a holiday tableau for each spot decked out with Crate and Barrel products. Show More Summary

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