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The originality paradox

There are a billion people trying to do something important for the first time. These people are connected by the net, posting, creating, daring to leap first. It's hard, because the number of people racing with you to be original...        

The Best Ads of 2016, So Far.

Including a wonderfully weird Swedish spot for cider (above).See all the ads here.

Vice President, Strategic Marketing and Communications at LifeBridge Health

LifeBridge Health, based in Baltimore, Maryland, seeks a seasoned, strategically oriented, marketing executive who can be visionary in setting the strategic marketing and communication directions for this multi-hospital system. The Vice...Show More Summary

Effective Call to Action Phrases: Strike While the FOMO is Hot

Your subscriptions to Netflix, Spotify, Dropbox and anything web or app related that you have signed up for or purchased are likely the result of you clicking on a Call to Action (CTA) button. What is a Call to Action? Strategic CTAs provide visitors with a smooth transition into one of the following scenarios: Signing…more

How hard is your website working?

Is your website working for you?  Believe it or not, websites came into being in the mid-1990s. Only twenty years later – what seemed like an oddity back then is mission critical today. For the first few years, many businesses were trying to understand why in the world they’d ever want a website. Show More Summary

Web & Digital Designer - Stamford, CT

Company: Crius Energy Location: Stamford, Connecticut Industry: Not Specified Career Level: Early Career (1+ yrs experience) Job Status: Full Time

The Fat Lady Picks Up the Mic and Sings, as Agency Post-it Wars Reach a Weekend Truce

16 hours agoMarketing / Advertising : AdFreak

You thought Havas Worldwide's giant mic drop was the end of the agency #postitwars down on Canal Street. But Getty Images and New York magazine picked up the mic and had the fat lady sing on the (probably not) final installation of #canalnotes. read more

Marketer’s Guide to Helpful Content Optimization Tools

Marketer’s Guide to Helpful Content Optimization Tools written by Guest Post read more at Duct Tape Marketing Today, with over 152 billion blogs inhabiting the content landscape, it’s almost impossible for a small business to stand out of the crowd. The best method for leading new audiences to a website that doesn’t require a huge marketing budget…

How to Retain Your Customer’s Attention Throughout the Onboarding Process

Onboarding never ends. Some SaaS teams may approach onboarding as an activity?a one-time event for each consumer. However, it’s time to change your perspective. Consider onboarding as an ongoing process that continues beyond initial setup. Show More Summary

Social Chats Transformed Into Musical Tracks

Bose fans on Twitter can watch their messages transform into recorded lyrics

Monetization Options That Digital Marketers Need to Know About

Monetization isn't just for big companies. Today, digital marketers at smaller ones are using monetization in myriad channels. Here's a look at those channels, the challenges of monetization, and its possible future. Read the full article at MarketingProfs

Motorola Transports You to 2006 in Fun Teaser for the Re-release of the Moto Razr

19 hours agoMarketing / Advertising : AdFreak

If you dig into the history of the cell phone, you'll find that from roughly 2004 to 2006, the Moto Razr was king—this was after the Samsung Sidekick but before the launch of Apple's iPhone. So it makes sense then that when it comes to marketing for the potential re-release of that very phone, the campaign would be steeped in mid-aughts nostalgia. read more

Y&R's Special Olympics Ad Offers a Truly Remarkable Take on Fatherhood

19 hours agoMarketing / Advertising : AdFreak

Ahead of Father's Day, Young & Rubicam Mexico launches a spot for the Special Olympics that follows an expectant dad in a frenzy of anticipation over an upcoming blessed event—the birth of his son. "When I found out you were coming, it was the happiest day of my life," the voiceover begins. Show More Summary

How JCPenney And Pinterest Are Trying To Update The Humble Shopping Mall

Using Pinterest, JCPenney is showcasing products and styles inside their mall-based stores

Group Marketing Director Emily Brooks Leaves Arnold for MullenLowe Boston

Brooks ran the Jack Daniels business, which will now be handled by MD Paul Nelson.

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