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If you think about it, there's generally no correlation between how much something cost to make and how interesting it is. There are boring movies that bomb... and that cost $100mm to make. And the sound of a crying infant...       ...

Weekend Favs July Four

Weekend Favs July Four written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. Show More Summary


What are they for? Absolutely nothing. Well, that's not true. The fact that they aren't directly related to what you're trying to deliver is precisely why they exist. The 'nothingness' of their value is why they are valuable. An embellishment,...        

Exposed: The great workaholic lie!

Workaholics are not really workaholics. It’s never work, which the so-called workaholic is addicted to. Instead, they’re hooked on the feelings that come from doing something they love. That passion and joy is what inspires them all day, every day. Show More Summary

Friday Odds and Ends

-101 launched “Boo Tang Enhancer” for Tango (video above). -Digiday introduces “the social media star class of 2015.” -The Drum’s Women in Marketing research found that 60 percent of female marketers have experienced workplace sexism. -Barton F. Show More Summary

Special K Drops Leo Burnett for JWT in the U.S.

Kellogg is handing over U.S. creative duties for its Special K brand from Leo Burnett to JWT, AdAge reports. Pointing to an internal memo obtained by the publication, it reports that Leo Burnett will retain creative duties in Europe and Canada. Show More Summary

Doner Cleans Up for Neato

Doner launched a new campaign for Neato, taking a humorous approach with a series of five 30-second spots for the robotics company (and Roomba competitor). In “Card,” featured above, an elderly woman is happy to receive a card from her grandson Kyle. Show More Summary

Mcgarrybowen Targets Foodies for Triscuit

Mcgarrybowen Chicago teamed up with five small food companies in its “Makers of More” campaign for Triscuit, which celebrates craft and simplicity. Five spots highlight The Jam Stand (featured above), Savannah Bee Company, McClure’s Pickles, Olympia Provisions and Wondermade. Show More Summary

72andSunny Changes Things Up for Carl’s Jr.

Following a seemingly endless stream of ads following the supermodel in skimpy outfit formula, including its recent “The Most American Thing Ever,” 72andSunny changes things up with two new ads for Carl’s Jr promoting the chain’s Ding...Show More Summary

Friday Morning Stir

-M&C Saatchi launched “Ballantine’s Presents Benjamin Von Wong’s Underwater River” for Ballantine’s (video above). -Jamba Juice named Zimmerman Advertising its agency of record. -The Drum explains “Why brands are increasingly revealing...Show More Summary

Under Armour Honors Misty Copeland With Hashtag That Led to a Car Full of Flowers

Under Armour couldn't sit idly by on Tuesday when Misty Copeland was named the first African American principal dancer in American Ballet Theatre's 75-year history—not after the famous TV spot that helped burnish both dancer and brand. Show More Summary

Free Wi-Fi for the Masses, Everywhere?

Summary: Consider whether free Wi-Fi access to the Internet isn’t becoming a factor in public relations. That thought occurred at a McDonalds the other day when the staffers were wearing headsets to talk to each other, but customers couldn’t access the Internet (other than by paying telephone charges) while enjoying their meals. Show More Summary

Twitter 101: How To Craft the Perfect Tweet

Twitter 101: How To Craft the Perfect Tweet written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing You’re a small business owner, trying to make an impact in the wild world of social media. Twitter is tempting. Show More Summary

Crafty Figurines That You Should Have On Your Desk

How knick-knacks and trinkets indicate character and establish workplace culture in all office settings

"All other difficulties are of minor importance"

The Wright Brothers decided to solve the hardest problem of flight first. It's so tempting to work on the fun, the urgent or even the controversial parts of a problem. There are really good reasons to do the hard part...        

Online Marketing News: G+ Brands Stripped, The Mayor Has Returned, Facebook Gives You A Cut

The 75 Most Important Social Media Acronyms – Acronyms are a natural fit for social media networks. These platforms are based on short and snappy communication, so it makes sense for people to rely on abbreviations, especially for common phrases. Check out this infographic and see how many you know. Sprout Social Google+ Brand Posts Have [...]Show More Summary

Affect and cause and effect.

It was early in the morning and I felt a bit rundown. I’d returned home late the night before from a speaking engagement. And I felt like I was, I don’t know, falling behind. So I brewed a cup of coffee, turned on the TV, and grabbed my iPad. While cleaning out my inbox, I came across a thoughtful email from […]

The Top 25 Quotes from Cannes Lions 2015

Want a recap of the 2015 Cannes Lions, whether or not you made it to the Palais? Below should help, with lots of quotes and links to the original sources for more wisdom. It features luminaries like Julia Louis-Dreyfus, Monica Lewinsky, Pharrell, Peter Kim of Cheil, Matt Britton of MRY, and many more. The Top 25 Quotes from Cannes Lions 2015 from David Berkowitz

Flying Flags on the Fourth

As we celebrate the Fourth of July holiday here in the United States, I am reminded of the emotional power flags have. A flag can become powerful visual hammer for a country, company, idea or movement.

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