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Print Production Designer - Wyomissing, PA

Company: Job Target Location: Wyomissing, Pennsylvania Industry: Not Specified Career Level: Early Career (1+ yrs experience) Minimum Education: Associate Job Status: Full Time

Digital Production Designer - Wyomissing, PA

Company: Penn National Gaming, Inc. & Hollywood Casinos Location: Wyomissing, Pennsylvania Industry: Not Specified Career Level: Early Career (1+ yrs experience) Minimum Education: Associate Job Status: Full Time Salary Range: Commensurate with Experience

Matthew McConaughey Is the Highest-Paid ‘Creative Director’ in the Ad Industry

Wild Turkey's parent company Campari allegedly pays him approximately $4 million per year.

Using Kissmetrics to Find Your Most Valuable Marketing Campaigns

So you converted 3.1% of your visitors last month? Awesome! How many of them spent more than $100 on their purchase? Or how many were on your Enterprise plan? And how many of the 3.1% added a coupon to their order? How many of them came from your Facebook ad campaign? Don’t know? That’s a […]

Digital Buyer/Planner - Birmingham, AL

Company: Martin Retail Group Location: Birmingham, Alabama Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time

Can You Figure Out the Mystery Inside This Remarkable Ad About High School Love?

Here's a pretty amazing ad from BBDO New York, with a mystery at its core. At the outset, we meet Evan, a high school kid who can't wait for summer break. He's so bored that he begins etching words into a table in the library. The next...Show More Summary

This Gym's Reserved Parking Spots for Members Are the Farthest Ones From the Door

Parking a few steps from the gym door is kind of like ordering a cheeseburger and a diet Coke. Isn't it? Anytime Fitness won't dictate where its members leave their wheels, but the international 24/7 gym chain is encouraging its workout warriors to go the distance, even before they hit the treadmill. Show More Summary

Netflix Creates Binge Candle To Celebrate A New Season Of Gilmore Girls

The streaming service developed a special layered candle that creates candle with episode-specific smells

Interactive Film Tells A Story About Living With Cancer

A moving song written by a father of a cancer patient comes alive in a 3D environment

Online Marketing News: Content Deluge, Spotify Data Stories and Cyber Monday Breaks Records

What Can Be Done About the Content Deluge? Insights From 42 Content Marketing Influencers [Infographic] Content marketing isn't easy. Although it's not a new tactic by any stretch of the imagination, marketers are still struggling to spread their message to an increasingly inundated audience. Show More Summary

The best way to stand for something

The best way to build a brand that matters, a story that spreads, an impact that we remember, is to understand a simple but painful trade-off: If you want to stand for something, You can't stand for everything. "Anyone can...       ...

How To Get Your First 100 Subscribers On YouTube

I would like to share with you some strategies of how to get your first 100 subscribers on YouTube. If you are brand new to YouTube, than you already know the importance and the value of getting those first 100 subscribers. Those first 100 subscribers will be your audience that will receive the content that you are releasing. Show More Summary

Changes in Content Consumption: How Advertisers Can Cut Through the Noise

Summary: With the emergence of digital channels such as Vimeo, Netflix, YouTube and Snapchat to name but a few, traditional media and advertising streams are sharing their space with a multitude of ways to consume content. Consumers have more choice than ever before and by 2017, consumer spending on digital content will reach $180 billion...

Five Ways Companies Can Use Social Listening To Be More Responsive

Summary: Social listening is the wave of the future. It’s rooted in an age-old practice that goes back to the early days of customer feedback. But now, instead of bringing a suggestion or complaint to the customer service department, consumers are telling everyone how they feel. Show More Summary

PR Writing in Focus: 5 Bad Writing Habits That Irritate Editors

Summary: Editing is cathartic for editors. There’s just something about dissecting a sentence and making it concise that speaks to our nerdy souls. But that doesn’t mean we want to rewrite everything. It’s like taking a piece of marble and turning it into David for Michelangelo. The writer is the artist, not the editor.

adam&eveDDB Revamps Its Senior Management Team Following (Alleged) Samsung Win

Tammy Einav, Mat Goff, Richard Brim, Alex Hesz and Anthony Falco will serve as the agency's new senior leadership team.

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