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4 Ways Instagram Can Amplify Your PR and Branding Efforts

Summary: Instagram is certainly not the new kid on the block anymore. With 400M-plus active users a month, it has established itself as a robust engagement platform and one of the most popular social media networking platforms out there, not far behind Tumblr...

Diageo Brazil Names CP+B Brazil AOR For its Smirnoff, Johnnie Walker and Ypióca Brands

CP+B Brazil CCOs André Kassu and Marcos Medeiros and COO Vinicius Reis will lead the new accounts.

Area Man Fixates on 5 in David&Goliath’s ‘Forever Five’ for the California Lottery

The look at the resident of 555 5th street promotes California Lottery's Power 5's Scratchers.

Wongdoody Wants Viewers to ‘See the Lite’ in First Effort for Litehouse

The agency's first campaign for the employee-owned food company promotes its line of salad dressings.

3 Ways Automated Lead Nurturing Can Supercharge The Sales Cycle

So you’ve launched an inbound campaign and started to attract good leads. That’s great, but it’s just the start. Now you have to keep those leads happy, while gently leading them through the buyer’s journey to sales-ready qualification. If your sales cycle is a long one that’s not always easy. Sending leads inappropriate content and […]

This Art Director Put His Entire Portfolio and Biography on Instagam as Two Giant Grids

"I had to get my portfolio together and I thought, what better way to spin it than to put the entire thing on Instagram?" Art director Castro Desroches had been working in digital marketing positions at various agencies for several years, and like most creatives, he needed a concise way to sum up his career to date. Show More Summary

A Domestic Violence Message Is Hidden in This Clever 360° PSA. Can You Find It?

Lots of ads have used 360° video lately, but here's one where the VR technology really suits the message—and delivers a powerful coda for those who absorb it. read more

Groupon Lets You Send a Life-Size, 3-D Version of Yourself to Mom for Mother's Day

If you're planning to drop $30,000 on the woman who gave you life this Mother's Day—and she's the type of woman who would appreciate a 3-D-printed, life-size version of you—well, you're in luck. Groupon will help you accomplish thatShow More Summary

Definition 6 Wins Two Statuettes at 43rd Daytime Emmy Awards

New York, NY – (May 2, 2016) – Definition 6’s Senior Audio Engineer Michael Barrett received two statuettes at the 43rd Daytime Emmy Awards for his work on the PBS show Sesame Street. This brings...

What’s Next?: Conflicting Challenges Facing Energy Industry

What’s Next? interviews Maria Sanchez, the Manager of Energy Analysis for Denver-based Ponderosa Energy, a division of energy industry consultants Ponderosa Advisors LLC. Ponderosa recently issued a report on the status of the energy...Show More Summary

Solar Intensity Meter Helps Keep Your Skin Healthy

A medical co-op in Brazil is raising awareness about the importance of sunscreen

What Drives That Crazy Little Thing Called Brand Love

The strong bond that can bring two people together can also connect consumers and brands. By tapping into consumers' emotions, marketers can inspire brand love. Read the full article at MarketingProfs

Digital Kitchen Appoints Former Olson CCO Dennis Ryan

Ryan left Olson to become Fetrow Ryan & Partners principal last summer.

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