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Reporters Love Trendspotters: Make Your Pitch Bigger by Linking to One

Summary: Journalists like to write about trends, and tying a PR pitch to a trend—or better yet, bringing a trend to a reporter’s attention—can be an effective way to get attention for your client or organization. But several caveats apply. Show More Summary

The Oscars Surpassed on Price Only by the Super Bowl for a 30-Second Slot

Summary: The Oscars is the second most expensive ad buy in US media with the Academy now accepting a historically high number of placements to accommodate brand demand, according to research from Kantar. A 30 second spot for the show (26 February) is likely to set brands back anywhere between $1.9m-$2.0m...

The Future of AI in Fashion

Summary: Like many one-note fashion brands before it, luxury lingerie brand Cosabella wants to become a lifestyle brand. Choosing to branch out into a lifestyle brand is not a new strategy. The more products you offer customers, the more potential sales are on the table. Show More Summary

MullenLowe Promotes Hyatt as Promoting ‘A World of Understanding’

"For A World of Understanding" will make its broadcast debut during the Academy Awards.

Associate, Naming and Verbal Identity - Chicago, IL

Company: Landor Associates Location: Chicago, Illinois Industry: Advertising - Brand Strategy Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time

How to Boost Conversions With the Right Customer Insights

Today’s marketers are inundated with data. To stay ahead of the competition, your SaaS company must focus on customer insights to boost conversions. Push the limits to discover gaps in your customer data. “By measuring, interpreting, and applying knowledge from customer experiences, and using this information to fuel decisions, companies can elevate their customer insight […]

JWT Canada Creates ‘Winter Swear Car’ for Hotels.com

Canadians are tired of all that motherfucking snow in their motherfucking country.

Ad From Richard Linklater Asks Texans to ‘Pee With LGBT’ to Fight a Proposed Bathroom Bill

11 hours agoMarketing / Advertising : AdFreak

Are you down to pee with LGBT? As the Trump administration rescinds federal protections allowing transgender students to use bathrooms corresponding with their gender identity, the issue is likely to be decided on the state and local level--including in Texas, where GSD&M and Hollywood filmmaker Richard Linklater have banded together to give you "Taking a...

Project Manager - San Francisco, CA

Company: Landor Associates Location: San Francisco, California Industry: Advertising - Brand Strategy Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's

Graphic Communications Coordinator - Frederick, MD

Company: Carey International Inc. Location: Frederick, Maryland Industry: Not Specified Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor's Salary Range: Commensurate with Experience

Head of Public Relations - Austin, TX

Company: Book in a Box Location: Austin, Texas Industry: Not Specified Job Status: Full Time

Five Traits Of An Abundance Mindset

I would like to share with you five traits of an abundance mindset. Anything that you want to create in your life starts in your mind.  The way that you think determines how you live. The two most powerful words that you can say are, “I am”, because what you say after it shapes your reality. Show More Summary

97% Say Customer Reviews Influence Their Purchase Decision

Tags: customer experience, online customer reviews, buying decisions

The QuickStart Guide to Using Google Search Console to Increase SEO Visibility

There are many powerful SEO tools in today’s marketing world. Most SEO tools can be highly beneficial, but often come with a cost associated with it. However, there are some tools that smart marketers can leverage to assist with the variety of tasks needed on a given day. One tool that smart marketers can leverage [...]Show More Summary

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