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How Luxury Brands Should Tackle Content Marketing Attribution

Summary: Attribution is a chief challenge for digital marketers, and that’s especially true for luxury brands. While 40 percent of luxury purchases are influenced by a digital experience, e-commerce purchases account for only four percent of luxury sales. Research predicts that online luxury sales will triple by 2020, indicating a heightened need for luxury brands...

Content Marketing World Keynote Interview: Stephanie Losee, Visa

The digital world is often a small world. For example, when working with Dell on an influencer content program I met Dell’s Managing Editor at the time who seemed to be a cocktail of sophistication, intelligence and just a lovely person. She reminded me very much of Rebecca Lieb, another force of nature in the [...]Show More Summary

Gatorade Animates Usain Bolt's Origin Story Ahead of Rio Olympics

Summary: Gatorade has partnered with Usain Bolt ahead of the Rio Olympics to create an animated film telling the origin story of the world’s fastest man. The PepsiCo-owned brand has released a new seven minute film titled “The...Show More Summary

Find Success By Putting Your Digital Advertising to the A/B Test

Testing different variations is one of the quickest ways to learn, and Digital Advertising is no exception. When you begin talking about A/B testing, many of us get nervous and all sorts of possible catastrophes begin swimming around in our heads. But the truth is, advertising is a quickly evolving tactic, and in order to [...]Show More Summary

Skincare Brand Creates A Hidden Retreat At A Music Festival

The space presented by Aesop offers attendees a calming place to recharge and explore products

Profit and loss

One of the easiest ways to build a positive personal P&L is to re-establish your monthly expenses at a dramatically lower level. If you cut your burn rate to the bone, you suddenly will find the freedom to say 'no'...        

Video – Does brainstorming work?

For years, I have seen people use brainstorming as a way to generate ideas and solve challenges. For years, I have found traditional brainstorming sessions to be of very little value. It seems I am not alone. In this RSA video (see below), journalist and author, Jonah Lehrer, argues that traditional brainstorming just doesn’t work. Show More Summary

Don’t let the robots kick your ass

If you’re currently churning out content, as part of your marketing mix, you’ll soon be in big trouble. On Friday, the Guardian newspaper reported on a piece of software, which is capable of writing articles. The end result reads like most of the content marketing out there. Show More Summary

What to Do When the Dream Comes Dressed in Fear

What to Do When the Dream Comes Dressed in Fear written by John Jantsch read more at Duct Tape Marketing Pretty much anyone who has chased a dream – launched a product, opened a business, set a goal – has experienced moments of fear. In some cases fear so gripping it derails, but mostly fear cloaked in some form of…

Attend Content Marketing World to Be Rocked by Mark Hammil And Cheap Trick

14 hours agoMarketing / Advertising : Adrants

Last year I went to Content Marketing World for the first time. Prior, I had been to several other content/social focused conferences and all are good in their respective niches. But Content Marketing World is really the mother of all...Show More Summary

Rosapark Takes a Dip for the Tribord Easybreath

The French agency created visually striking 60-second spot.

Are You Handicapping Your Conversion Rate?

As humans, we tend to believe that if we like something, it must have value—how else do you explain our obsession with celebrities? I mean, I’ve never met Tom Brady, but he’s one of my favorite athletes…so he must be a good guy, right? Unfortunately, this sort of thinking doesn’t end with pro athletes or TV stars. As online marketers, […]

Grey San Francisco Expands Its Executive Team with 6 New Hires

Bay Area office adds new leadership in strategy, finance and media departments.

American Politics: A Shift

From “Yes We Can” to “Do We Have To?” The 2016 presidential election season is swinging into full force two presidential front runners desperately try to capitalize on each other’s flaws and capture the trust of this so-called “broken” and “ungreat” America. Show More Summary

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