Summary: Attribution is a chief challenge for digital marketers, and that’s especially true for luxury brands. While 40 percent of luxury purchases are influenced by a digital experience, e-commerce purchases account for only four percent of luxury sales. Research predicts that online luxury sales will triple by 2020, indicating a heightened need for luxury brands...
The digital world is often a small world. For example, when working with Dell on an influencer content program I met Dell’s Managing Editor at the time who seemed to be a cocktail of sophistication, intelligence and just a lovely person. She reminded me very much of Rebecca Lieb, another force of nature in the [...]Show More Summary
Summary: Gatorade has partnered with Usain Bolt ahead of the Rio Olympics to create an animated film telling the origin story of the world’s fastest man. The PepsiCo-owned brand has released a new seven minute film titled “The...Show More Summary
Testing different variations is one of the quickest ways to learn, and Digital Advertising is no exception. When you begin talking about A/B testing, many of us get nervous and all sorts of possible catastrophes begin swimming around in our heads. But the truth is, advertising is a quickly evolving tactic, and in order to [...]Show More Summary
The space presented by Aesop offers attendees a calming place to recharge and explore products
One of the easiest ways to build a positive personal P&L is to re-establish your monthly expenses at a dramatically lower level. If you cut your burn rate to the bone, you suddenly will find the freedom to say 'no'...
For years, I have seen people use brainstorming as a way to generate ideas and solve challenges. For years, I have found traditional brainstorming sessions to be of very little value. It seems I am not alone. In this RSA video (see below), journalist and author, Jonah Lehrer, argues that traditional brainstorming just doesn’t work. Show More Summary
If you’re currently churning out content, as part of your marketing mix, you’ll soon be in big trouble. On Friday, the Guardian newspaper reported on a piece of software, which is capable of writing articles. The end result reads like most of the content marketing out there. Show More Summary
What to Do When the Dream Comes Dressed in Fear written by John Jantsch read more at Duct Tape Marketing Pretty much anyone who has chased a dream – launched a product, opened a business, set a goal – has experienced moments of fear. In some cases fear so gripping it derails, but mostly fear cloaked in some form of…
Gordon Patterson was killed during a carjacking in his native Johannesburg.
Last year I went to Content Marketing World for the first time. Prior, I had been to several other content/social focused conferences and all are good in their respective niches. But Content Marketing World is really the mother of all...Show More Summary
Nir Refuah joins the agency from MRM//McCann Romania.
The food giant consolidated with the former consultancy.
Team Blue all the way.
He served as chief creative technologist at BBDO's Atmosphere Proximity.
The French agency created visually striking 60-second spot.
As humans, we tend to believe that if we like something, it must have value—how else do you explain our obsession with celebrities? I mean, I’ve never met Tom Brady, but he’s one of my favorite athletes…so he must be a good guy, right? Unfortunately, this sort of thinking doesn’t end with pro athletes or TV stars. As online marketers, […]
Do you ever wish you had a Colin Farrell inside your head?
Bay Area office adds new leadership in strategy, finance and media departments.
From “Yes We Can” to “Do We Have To?” The 2016 presidential election season is swinging into full force two presidential front runners desperately try to capitalize on each other’s flaws and capture the trust of this so-called “broken” and “ungreat” America. Show More Summary