Summary: Journalists like to write about trends, and tying a PR pitch to a trend—or better yet, bringing a trend to a reporter’s attention—can be an effective way to get attention for your client or organization. But several caveats apply. Show More Summary
Summary: The Oscars is the second most expensive ad buy in US media with the Academy now accepting a historically high number of placements to accommodate brand demand, according to research from Kantar. A 30 second spot for the show (26 February) is likely to set brands back anywhere between $1.9m-$2.0m...
Summary: Like many one-note fashion brands before it, luxury lingerie brand Cosabella wants to become a lifestyle brand. Choosing to branch out into a lifestyle brand is not a new strategy. The more products you offer customers, the more potential sales are on the table. Show More Summary
The Florida chain has dropped McCann and UM after 2-plus years.
"For A World of Understanding" will make its broadcast debut during the Academy Awards.
They're more than just a pizza company, ya know?
The office recently won work with State Farm and Academy Sports.
Company: Landor Associates Location: Chicago, Illinois Industry: Advertising - Brand Strategy Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time
His death has sparked conversation on social media.
Today’s marketers are inundated with data. To stay ahead of the competition, your SaaS company must focus on customer insights to boost conversions. Push the limits to discover gaps in your customer data. “By measuring, interpreting, and applying knowledge from customer experiences, and using this information to fuel decisions, companies can elevate their customer insight […]
Canadians are tired of all that motherfucking snow in their motherfucking country.
Are you down to pee with LGBT? As the Trump administration rescinds federal protections allowing transgender students to use bathrooms corresponding with their gender identity, the issue is likely to be decided on the state and local level--including in Texas, where GSD&M and Hollywood filmmaker Richard Linklater have banded together to give you "Taking a...
Company: Landor Associates Location: San Francisco, California Industry: Advertising - Brand Strategy Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's
Company: Carey International Inc. Location: Frederick, Maryland Industry: Not Specified Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor's Salary Range: Commensurate with Experience
Miele formerly worked with Barker on a project basis.
"The truth is more important now than ever."
Company: Book in a Box Location: Austin, Texas Industry: Not Specified Job Status: Full Time
I would like to share with you five traits of an abundance mindset. Anything that you want to create in your life starts in your mind. The way that you think determines how you live. The two most powerful words that you can say are, “I am”, because what you say after it shapes your reality. Show More Summary
Tags: customer experience, online customer reviews, buying decisions
There are many powerful SEO tools in today’s marketing world. Most SEO tools can be highly beneficial, but often come with a cost associated with it. However, there are some tools that smart marketers can leverage to assist with the variety of tasks needed on a given day. One tool that smart marketers can leverage [...]Show More Summary