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4 Mistakes I Learned About Marketing and Data While Working at a Fortune 50 Company

For the past nearly 3 years, I’ve been in charge of Audience Development for one of the largest media companies in the US. I learned a LOT during that time. Even more important, I learned a lot about what NOT to do. Not all of these things were personal ‘mistakes’ per se. Some were top […]

The Entire History of Fire Erupts Into Your Backyard in This Bizarre and Epic Ode to Grilling

Jung von Matt turned to actor Christopher Fairbank to deliver an epic ode to the art of grilling meat over an open flame to promote German supermarket chain Edeka. Fairbanks' monologue in the spot, titled "Men of Fire," takes a look back at the history of the barbecue--way back, since cooking meat over an open...

Digital Summit Minneapolis: A Look Back at What We Learned

Parting [ways after an amazing conference] is such sweet sorrow. Your energy is high, your brain is full and you feel the love of other like-minded marketers. Sometimes however, it’s hard to keep that drive alive once the closing keynote has commenced and you resume your normal routine. But what if instead of going about [...]Show More Summary

3 Ways To Successfully Market Your eBook

If you want to sell your eBook, you need a solid marketing strategy. Do you want to know 3 ways to successfully market your eBook? Click here to learn more! The post 3 Ways To Successfully Market Your eBook appeared first on Project Life Mastery.

Atari Takes Aim at Kit-Kat over "Breakout" Ad

Summary: Atari was one of the first leading home consoles with titles like Pong, Asteroids, Space Invaders and Pac-Man in the 70s through 80s. The company’s fortunes are more modest today.

Brands and Corny Eclipse-Themed Promotions

Summary: As the world prepares for the moon to completely cover the sun next week, brands are elbowing to get their eclipse-themed promotions in front of you.

5 PR Lessons from Leslie Knope

Summary: For seven seasons, fans watched Leslie Knope shine in NBC’s “Parks and Recreation.” If you wish you could make that kind of difference in your PR agency, there’s good news: You can.

Digital Marketing News: Programmatic Ad Challenges, Blockchain & Artificial Intelligence

The Challenges of Programmatic Advertising and How to Overcome Them [Infographic] A new infographic reveals that quality is the biggest issue in programmatic advertising. This includes brand safety, ad fraud and viewability. The good news? There's a way to overcome those challenges using a multi-layered human and technical approach. Show More Summary

Faux intimacy

True connection is a frightening prospect. When you are seen by someone else, really seen, it hurts even more if you're ultimately rejected. When we connect, we make promises, buy into a different future, engage with another, someone who might...        

Havas Chicago Gets Dramatic in New Moen Campaign

Havas Chicago launched a new campaign for the faucet manufacturer with the first two of five spots.

This Maternity Line for Children Was Created to Highlight 7 Million Youth Pregnancies Each Year

Finnish agency hasan & partners teamed up with Paola Suhonen, a well known fashion designer in the country, to create a "Maternity Wear for a 12-Year-Old" campaign to call awareness to the problem of child pregnancies in developing countries and drive donations to child rights organization Plan International. Suhonen's "Hamptons" collection of maternity wear includes...

BBH New York Strengthens Senior Leadership Team with Pair of Hires, Promotion

Brett Edgar joins the agency from Droga5 as head of account management, Darus Zahm arrives at the agency from Anomaly as group communications planning director and Kendra Salvatore was promoted to head of planning.

Social Content Manager - Albany, NY

Company: Media Logic Location: Albany, New York Industry: Not Specified Job Status: Full Time

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