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4 Disrupting TV/Digital Media Trends for 2018

Summary: Finding success as a digital media publisher in the past year has been a messy, frustrating pursuit. With many ups and downs behind them, what problems or challenges can media expect to face in 2018?

How Twitter Celebrated The Last Jedi in Style With Real-Time Billboards

The breathless social buzz leading up to the launch of the latest Star Wars movie on Friday needed a marketing stunt to match. So, Disney teamed up with Twitter to plaster fan tweets across giant billboards in real time. From 10 a.m. to 10 p.m. on Dec. 15, the 90-foot digital screens at Toronto Eaton...

This Perfect Agency Holiday Video Shows Exactly What We All Want for Christmas This Year

We're still collecting agency holiday cards, and will publish our roundup of 2017's best on Tuesday morning. (We'll also update it throughout the week.) But first, we thought we would share one of our favorites ahead of time. "A Holiday Wish" was directed by Tim Mason, an actor and writer who's been part of the...

Barkley Hires Jessica Walden-Morden as Creative Director

Walden-Morden arrives from Publicis and will lead Barkley's WingStop, Vanity Fair, Big Brothers Big Sisters and Children's Health accounts.

Ogilvy Chicago Hires ECDs Dave Loew and Jon Wyville Away from Leo Burnett

They'd been with the Publicis agency for more than a decade and won 50-plus Lions between them.

Translation and the NBA Deliver ‘The Gift of Basketball’ for Christmas

The campaign promotes the NBA's Christmas Day games as "why it feels like Christmas morning five times in one day."

Long John Silver’s Names Baldwin& as Lead Agency

The agency's first campaign for the fast food brand is expected to launch in early 2018.

Spotify Fact-Checked 2017’s Hit Songs, Looking for Fake News

Spotify is all about crunching data for ads lately. For a recent paid post in The New York Times, it went beyond listener data--and used other research to "fact check," in a fun way, the biggest hit songs of 2017, to see how much fake news was in them. The tongue-in-cheek post, created in partnership...

Patrón is Mixing E-Commerce and AR

Summary: When Apple opened up ARKit to developers in September, Patrón Tequila was one of the first brands to debut its own AR app created with the new tech.

These Clever Reversible Print Ads Show There’s a Way Out of Addiction

A striking new print campaign from Germany seeks to battle addiction this holiday season with fresh spin on a familiar trick--reversible copywriting. Each of three short poems--one for alcohol, one for pills, and one for gambling--spirals into total despair when read from top to bottom. But read backwards, from bottom to top, they offer a...

Innovative Marketers Must Not Just Face, But Embrace, Their Fears

How can you confidently pour your heart and soul into a non-traditional marketing strategy, knowing it could either take flight or fizzle? It’s a dilemma that outside-the-box marketers must wrestle with if they truly wish to innovate and transform their industry. The idea of experimenting with methods that haven’t been substantiated through successful practice is [...]Show More Summary

Why Inbound Marketing Fails (and How to Guard Against It)

There’s no doubting the power of inbound marketing. It’s safe to say that inbound has revolutionized the way marketing works in today’s world. When it works, that is. Because many times, it doesn’t. Or at least, it takes too long. Crafting an inbound campaign requires audience targeting, multiple forms of content based on funnel stages, […]

I Remember Sixteen

In the dark of my room, after all the lights have been turned off and I am drifting off to sleep, I often think of times gone by. I remember myself as a young girl, sixteen years old, who could...

The 10 Types of PR Pros Based on Star Wars Characters

Summary: In honor of the franchise—and to celebrate the Force—here are 10 types of PR pros, explained using “Star Wars” characters.

Open or closed?

Culture moves in two ways. Open and closed. If you're a teacher, in business, a politician, a parent, a leader, an oligarch, a media mogul, an oil baron, a salesperson or a marketer, you need to make a choice, a...        

A Miniature KFC Opened in Portland, Serving Tiny $5 Fill Up Boxes

KFC was thinking small on Saturday, opening a miniature KFC for one day only in Portland, Ore., and actually serving $5 Fill Up Boxes (that probably wouldn't fill you up, but were free of charge), at one-twelfth their normal size. The chain also released the video below, showing how to make tiny fried chicken--similar to...

Slow and steady

The hard part is "steady." Anyone can go slow. It takes a special kind of commitment to do it steadily, drip after drip, until you get to where you're going.        

Experiences and your fear of engagement

Want to go visit a nudist colony? I don't know, what's it like? You know, a lot of people not wearing clothes. Show me some pictures, then I'll know. Well, actually, you won't. You won't know what it's like merely...        

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