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Davos Portents of Word Relational Challenges

Summary: The world may be facing an epic PR issue, income inequality. That’s the impression you get from reading a Holmes Report post on this year’s just-concluded World Economic Forum in Davos, Switzerland. “The world’s...Show More Summary

Adorable Puppy Gets Lost, and Then Things Get Worse, in Go Daddy's Super Bowl Ad

Budweiser melted hearts with its "Puppy Love" commercial on last year's Super Bowl, and is prepping a sequel, "Lost Dog," that's expected to break Wednesday online. But a day early, here is Go Daddy—amusingly deflating Bud's balls a little bit with a spoof that even somewhat matches the plot of the sequel. Show More Summary

Pete Rose Enters a Hall, Just Not THE Hall, in Skechers' Super Bowl Commercial

After a year away, Skechers will return to the Super Bowl on Sunday with a 15-second spot starring Pete Rose, who good-naturedly pokes fun at his continuing exclusion from baseball's Hall of Fame—with help from fiancée Kiana Kim. See the ad, which promotes the brand's Relaxed Fit footwear, below. Show More Summary

How Gail Goodman Optimized Constant Contact’s Funnel To Build the $1 Billion Email Marketing Empire

Constant Contact is one of the biggest players in the email marketing space, and Gail Goodman has been with them since the beginning. She’s scaled the company from its early startup days to where they are now, a public company worth over $1 billion. She gave a presentation at the 2012 Business of Software conference, […]

Israeli Brand Buys Super Bowl Time to Support Fictional Team

As we inch closer to Sunday’s big game, here’s a somewhat peculiar effort marking what we’ve been told is the first Super Bowl commercial by an Israeli agency for a strictly Israeli brand. This campaign comes from Tel-Aviv-based Yehoshua\TBWA...Show More Summary

HSN, Inc. Taps Flatiron as Corp. PR Agency

HSN, Inc. Retains Flatiron Communications, LLC as its Corporate Communications Agency of Record Interactive Multichannel Retailer Taps NYC-Based PR/Media Consultancy for Strategic Counsel, Corporate and Media Relations NEW YORK, January 29 – Interactive multichannel retailer HSN, Inc. Show More Summary

State-Run Media…In Indiana

In my end-of-the-year post on the state of the PR industry, I lamented over the paradoxical predicament in which many PR pros now find themselves: is our industry flourishing with bold new ways for engaging audiences (sans journalistic...Show More Summary

Various updates

Late in 2014, I invited IOS app developers to submit information for a lightweight list for people seeking professional help. Thanks to Jessica and the generous folks at New York Tech Meetup, it's free and ready for you to use...        

Thursday Odds and Ends

-Here’s what happened when Geometry Global Paris told its staff they had to French kiss their clients (video above). -RAPP and poptag present “The Big Matchup” between Seahawks and Patriots fans on social media. -This side project from...Show More Summary

Facebook Place Tips: check-in benefits without checking in

Facebook just released a new feature for mobile called Place Tips that has a very familiar ring to it. You stop for lunch at a popular restaurant near your work and suddenly a notification pops on the top of your Facebook mobile news feed. Tap and you get information about the very restaurant you’re sitting […]

72andSunny Wins Global Creative for AXE

Last week sources told us that household chemical behemoth Unilever planned to launch multiple creative reviews for its various brands — and today the corporation made a big change on the AXE account. Various trade pubs report that creative...Show More Summary

BBDO NY Kickstarts Strange Dance Party for Mountain Dew

BBDO New York released an extended 90-second version of a new spot for Mountain Dew Kickstart entitled “Come Alive,” which will run during the Super Bowl pregame show. In the ad, three guys are sitting in a basement playing video games when one of them asks for a Kickstart. Show More Summary

Dentsu Aegis Network Names Rob Horler as U.S. CEO

Dentsu Aegis announced the appointment of Rob Horler, formerly CEO of Dentsu Northern Europe, to the newly-created role of U.S. CEO. Horler will officially assume the role at the beginning of April, relocating from London to New York...Show More Summary

Flutie, Rice, Rhino Team Up in Avocados SB Spot

The Super Bowl debut from fresh produce brand Avocados from Mexico stars two hall-of-fame ex-football pros who talk babysitting payment etiquette along with a rhino crouched in some sort of prehistoric dustbowl. Continuing in this year’s...Show More Summary

Super Bowl Ads: Funny or Bust

Summary: After having several discussions with today's youth, and examining many of the previews, teasers and pre-releases, it seems clear to us that Super Bowl ads have to be funny in order to be memorable. The most common theme when talking with close to a hundred high school–aged teens was humor. They all expect the good ads to be hilarious and outrageous.

Watch This Video and Learn How to Turn Your Child Into the Next Social Media Superstar

12 hours agoMarketing / Advertising : AdFreak

If you're a parent trying to make sense of this social-media-soaked world, you might feel a little bit lost and intimidated—not quite clear on how you can turn your child into an Internet phenom. Well, according to this video promoting a (fictional) service called The Social Influence, that won't be a problem. Show More Summary

Former Organic CEO Joins 72andSunny

A couple of days ago, we reported that industry vet Steve Orenstein, formerly of Y&R, McCann, 72andSunny and others, had taken on two new jobs: COO at L.A. agency Mistress and CFO at WONGDOODY. Since Orenstein simultaneously held both...Show More Summary

This Year's Craziest Super Bowl Ad Is From GrubHub and Stars an Angry Flying Burrito

13 hours agoMarketing / Advertising : AdFreak

In the mini Super Bowl of regional ads, GrubHub is introducing a flying burrito that crashes into the heads of anyone foolish enough to order food by phone. The message is anything but subtle: Order via GrubHub's mobile app or risk bodily harm. Show More Summary

Watch This Ad Agency Tell Its Staffers They Have to French Kiss Their Clients

13 hours agoMarketing / Advertising : AdFreak

Plenty of agencies describe themselves as full service, but one really wants to take that commitment to the next level. At least, that's the premise of a video Geometry Global Paris made as an uncomfortably literal love note to marketers, celebrating the New Year. Show More Summary

Deutsch LA Brings Mophie to Super Bowl with ‘All Powerless’

Deutsch LA is taking Mophie to the Super Bowl with an apocalyptic 60-second ad that is also the brand’s broadcast debut. The spot, entitled “All Powerless” depicts all kinds of doomsday events, from gravity ceasing to function properly, to flying penguins, natural disasters and, for some reason, dogs walking their owners. Show More Summary

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