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4 Common Errors That Kill Data-Driven Decisions

Data is more than just facts and figures. Data analysis can improve your business’s bottom line. Your team members may deviate from the intended purpose, but you can veer them back on track with the numbers. Avoid company mishaps by driving your managers toward data-driven decisions. 1. For the Love of Tradition Humans are creatures […]

Thursday Odds and Ends

-YouTube created “The A-Z of YouTube” to celebrate its 10th anniversary (video above). -The National Audubon Society appointed Jose Carbonell as chief marketing officer and David O’Neill as vice president for conservation strategiesShow More Summary

V. P./ ACCOUNT SUPERVISOR - Chicago, IL

Company: HY Connect Location: Chicago, Illinois Industry: Not Specified Career Level: Senior Level Career (10+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

Proximity Russia Repurposes Retargeted Ads for 3M

Proximity Russia pulls off the neat trick of finding a practical purpose for retargeted ads in its latest effort for 3M. The agency collaborated with different banner networks in Russia to implement a technology that transforms retargeted banner ads into virtual post-it notes that users can customize. Show More Summary

3 Critical Reasons You Need a Package Redesign

Presentation is an essential part of business and can become the difference between making money and going bankrupt. Consumers are becoming vigilant and want to be wooed by the aesthetic appeal of products. Performance alone will not lead to positive results in terms of marketing and sales. What do businesses do when looking to boost…more

Production Editor - Baltimore, MD

Company: Agora, Inc. Location: Baltimore, Maryland Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: None Required Job Status: Full Time

Dog in Peril Curbs Potential Violence in Latest Pedigree ‘Feed the Good’ Spot

A month after launching its new global campaign called “Feed the Good,” Pedigree returns with the second installment of the effort, which is again created by BBDO–though now, Melbourne-based Clemenger BBDO takes over on ad duties. In...Show More Summary

Cramer-Krasselt Celebrates Tradition for Johnsonville Canada

Cramer-Krasselt, who lost domestic creative duties for Johnsonville to Droga5 following a review last December but continue to work with the brand internationally, launched a campaign for Johnsonville Canada emphasizing the company’s...Show More Summary

How Customer Photos Improve Mobile Shopping

How Customer Photos Improve Mobile Shopping written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Mobile commerce is expected to grow nearly 50% in the next four years. But even with the rapid rate...Show More Summary

FCB New Zealand Introduces ‘Piggy Sue’ for Vodafone

FCB New Zealand launched a new spot for Vodafone entitled “Piggy Sue.” The 90-second ad aims for the heartstrings, telling the story of a man who finds a pig on the road. He attempts to track down the pig’s owner, using the Vodafone network to communicate via phone, text and email until he eventually tracks the owner down. Show More Summary

3M Makes Retargeted Banner Ads Less Annoying by Turning Them Into Post-it Notes

Retargeted banner ads are the sledgehammer of the web, bashing you again and again with the same random product you looked at once, whether you like it or not. But 3M figured it could use the retargeted banner's weakness as a strength. Show More Summary

adam&eveDDB Rolls Wildly for Genius Foods

adam&eveDDB teamed up with directing duo Kyra Buschor and Constantin Paeplow — creators of the viral “Rollin’ Safari” video — for a campaign promoting Genius Foods gluten free bread. The ads apply the round animals concept to a duck, hedgehog and robin, using the schtick as a way to illustrate bloatedness. Show More Summary

If You Like Cute Pigs and Happy Endings, Vodafone Has an Ad for You

Vodafone New Zealand is out with a heartwarming ad that tells the story of a mailman who finds and befriends a lost pig, then goes on a mission to reunite it with its owner. It's a path fraught with people who don't know anything, except that pigs taste pretty good (truth). Show More Summary

Union Whets the Appetite with Simple Kraft Orange Square

With a minimalist motif based on a Kraft Singles orange square coupled with a purposely hypnotic voiceover, Toronto-based agency Union makes us hungry for a grilled cheese sandwich as lunchtime approaches. As the simplistic spot amplifies...Show More Summary

Kyra & Constantin's Hilarious Round Animals Roll Their Way Into British Bread Ads

The young Swiss-German directing duo of Kyra Buschor and Constantin Paeplow are famous for their hilarious "Rollin' Wild" videos—showing how tough life would be for animals if they were completely round. "If all animals became round overnight, would their daily life still run that smoothly?" the directors asked. Show More Summary

Three Agencies Remain in Lincoln Financial Review

Lincoln Financial Group is in the late stages of a creative review, with finalists briefed for final presentations, Adweek reports. According to the publication, Lincoln Financial spent around $25 million in measured media last year. Incumbent...Show More Summary

Six Traits Your Company Needs to Build a Culture of Innovation

To create a culture of innovation at your company, first make sure it has these crucial organizational traits. Read the full article at MarketingProfs

Brand Manager - New York, NY

Company: SERMO Location: New York, New York Industry: Not Specified Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

Aaron Paul Voices ‘A Driver’s Life’ for The Garage/Team Mazda

Aaron Paul (of Breaking Bad fame) lends his voice to The Garage/Team Mazda’s latest effort for Mazda, “A Driver’s Life.” The 60-second ad, which launches a new campaign called “Driving Matters” for the brand, traces the life of a driver, beginning with getting a driver’s license on the second try. Show More Summary

Newsletter #1039: The “New Spin on Old Advertising” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] While traditional advertising can be easy to ignore, every once in a while, marketers get it right and get our attention. […]

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