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Apple Imagines Destroying The World At WWDC 

During its Worldwide Developer Conference (WWDC) this past week described by one media outlet as a “parody of itself,” Apple launched a video intended to show developers how much the world needs them and the apps they build. The video, unfortunately, ended up illustrating just how much havoc Apple could wreak if it chose to

Google Launches Beautiful Tool To Teach Kids Online Safety

If you are a parent, one of the things that probably keeps you up at night is how to monitor your kids activity online and keep them safe from scams, cyberbullying or worse. This newly launched tool from Google looks to be a wonderful resource both for parents and also educators to teach kids everything

The Science Behind App Uninstalls Prediction – Part 2/2

So fellow app marketers and product developers, as promised, we build on from where we left in the previous blog. We talked about compelling app uninstalls stats and also drew insights on an app marketer’s woes. If we do not have means...Show More Summary

Yoplait Bravely Tells Moms To Give Kids Sugar Because It Tastes Good

Trying to reverse its declining market share, Yoplait’s new campaign skips competing on health to focus on taste instead. The ad brings to life all the things moms are often criticized for – like breastfeeding in public or having kids later in life – and invites moms to “Do What Tastes Right” and forget about

How to Use Facebook as Your PR Engine

A PR agency’s job is to get your story in front of the press and potential customers. It might set you back $5,000 per month. But what if you could get the same—if not better—results yourself, by using Facebook ads? Facebook ads are one of your biggest business opportunities. The targeting capabilities, the tracking functionality […]

"Is judgment involved?"

No judgment, no responsibility. No responsibility, no risk. There's a fork in the road. If you seek out roles without responsibility, you might just find a sinecure. This is the hot job for undifferentiated job seekers at the placement office,...        

How To Add Gamification To Your Marketing Strategy

Summary: Although gamification has been around for a few years, it is still positioned as a marketing trend going forward and, if anything, is gaining more attention as an ideal way to create engagement with a consumer audience. That’s because the concept of playing a game and possibly winning something stimulates the creative...

Why Customer Experience Is the Key to an Amazing Business

Why Customer Experience Is the Key to an Amazing Business written by John Jantsch read more at Duct Tape Marketing In this post – 5 Steps to Restart, Recharge and Revive Your Marketing Right Now! – I introduced an aggressive initiative to help any business owner struggling to stay on plan with their marketing for the year. Show More Summary

Havas Headquarters Raided by French Anti-Corruption Police

The raid was related to an investigation launched in March regarding the agency's involvement with promoting French tech companies for Business France during CES Las Vegas.

CAA Marketing Crafts EDM-Fueled Sci-Fi Spot for Budweiser China

The dystopian spot stars actress Fish Liew and singer/actor Eason Chan.

The Data Revolution Has Arrived

Summary: The communications measurement world has been talking about the “coming data revolution” for years. I’ve got news for y’all. It’s here. I was at the 2017 PRSA Maryland Annual Conference and noticed a breakout session called “Measuring up: Concrete Ways to Show the Real Value of PR, Social and Marketing”.

Has Unilever’s Ambition to Eradicate Gender Stereotyping From Its Own Ads Been Successful?

Summary: It’s been one year since Unilever unveiled its global ambition to eradicate gender stereotypes from its ads. Now as it launches a new Unstereotype Alliance, how has its original pledge impacted its bottom line and the way it works with the industry? The Drum’s Rebecca Stewart and Robyn Darbyshire explore.

Digital Marketing News: ROI Acronyms, Google Ranking Factors and Twitter’s New Look

The Hipster’s Guide to ROI [Infographic] Marketing lingo has expanded and with all of the acronyms, it’s hard to decipher and differentiate combinations of letters. This infographic will show you the most common acronyms and esoteric language related to marketing ROI, giving you an explanation of what they are and why they matter. Show More Summary

Top 5 Video Marketing Practices for 2017

Looking back at 2016, the year was one of the biggest yet for video marketing. More and more outlets adopted this form of advertising than ever before, and this massive adoption rate created new practices and trends that no one really...Show More Summary

Travis – thank you for leading us at Uber

2015 This pic is from two years ago, taken at Uber’s HQ on 11th and Market. After weeks of discussion with the product team, we’d hit the final stretch, and TK and I holed up for a few hours in a conference room to finalize my role at Uber. There were a couple things that got me over […] The post Travis – thank you for leading us at Uber appeared first on andrewchen.

The Surprising Brand That Won Big At Cannes

The most famous portraits in history are all painted from the torso up. That was the interesting insight from Ogilvy that led to this campaign for shoe polish brand Kiwi which recently won big at the Cannes festival. By commissioning artists to draw the bottom half of famous paintings like the Mona Lisa – this

How to Build a Business Around An Unmet Need

How to Build a Business Around An Unmet Need written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Kim Doyal It’s so easy to start a business today. You simply get online and start. Now I’m not saying it’s easy to own, operate, and profit from a business – but I do know if you don’t start you’ll never know. Show More Summary

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