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LeBron James Is Out for Revenge in This Epic Nike Ad Voiced by Idris Elba

LeBron James is ready to get back to work. Actually, he's been ready since his Cleveland Cavaliers lost the NBA title to the Golden State Warriors in June. Tonight, he's back on the court. To celebrate the four-time league MVP and three-time champion's return, Nike Basketball unleashed a 60-second spot from Portland, Ore., creative shop...

Chief Creative Officer William Leaves 180LA Amid Larger Restructuring

Executive creative director Eduardo Marques will take over creative duties in the Los Angeles office.

These 6 Short Films, All Shot on LG’s V30 Phone, Premiered at the New York Film Festival

In Hollywood, when something's a hit, there's usually a sequel. Cue LG, which has been following a similar script to showcase the cinematic video features of its new V30 smartphones. Fade in: A few weeks back, LG tapped Game of Thrones cinematographer David Franco to shoot a short movie using only the V30. The resulting...

You are what you measure

Back in the good old days, measuring your business outcomes and the impact of marketing on those outcomes was a challenge and at best, imprecise. Today, we have the opposite problem. Thanks to the web, Google Analytics, cookies, and other tools – we can measure everything. Show More Summary

Bud Light Made the Ultimate Idiotic Lifestyle Ad for Millennials, and It’s Spot On

What if a real-life commercial looked, sounded and felt like an SNL skit? It's happened before, both purposely and accidentally, and it's happening now in the U.K. with a new Bud Light ad. The AB InBev brand, which launched there earlier this year, parodies a bunch of hipster, millennial-targeted ad tropes with a musical number...

Transcript of Be a Better Marketer by Finding Out What People Actually Want

Transcript of Be a Better Marketer by Finding Out What People Actually Want written by John Jantsch read more at Duct Tape Marketing Back to Podcast Transcript John Jantsch: You wanted to know how to be a better marketer? Just ask. Ask who? Ask your customers. Show More Summary

5 Brutal Truths About Life No One Wants To Admit

It's easy to be ignorant to the realities of life. Do you want to know 5 brutal truths about life that no one wants to admit? Click here to learn more! The post 5 Brutal Truths About Life No One Wants To Admit appeared first on Project Life Mastery.

Be a Better Marketer by Finding Out What People Actually Want

Be a Better Marketer by Finding Out What People Actually Want written by John Jantsch read more at Duct Tape Marketing This episode of the Duct Tape Marketing Podcast is sponsored by ahrefs – one of my go-to SEO tools – enter to winShow More Summary

The Secret Vault Inside Lego’s New Building

Summary: Somewhere in Billund–a tiny town with a gigantic international airport in the middle of Denmark–there’s a magical place that you can’t visit.

Why the 1st Amendment Won't Protect PR Online

Summary: Free speech is a cornerstone of our democracy. However, the First Amendment and social media don’t mix.

Nike Ad Featers Lebron James Out for Revenge

Summary: LeBron James Is Out for Revenge in This Epic Nike Ad Voiced by Idris Elba. He's 'On a mission' after last season's Finals loss.

Community Manager (part time) - Atlanta, GA

Company: Strongbox West Location: Atlanta, Georgia Industry: New Media - Social Media Career Level: Early Career (1+ yrs experience) Job Status: Freelance/Contract Salary Range: Commensurate with Experience

3 Mouth-Watering Content Marketing Case Studies That Bring Home the Bacon

If you’ve ever been pregnant, lived with a woman who’s pregnant or even just been around a pregnant woman, you can guess it is not smart to lie to a woman who’s pregnant about food. Well that’s how I felt today. 6 months along and in arrives a marketing email with the subject line: “[Infographic] [...]Show More Summary

On leveling up

I got a note yesterday from a recent grad of the altMBA. He said, "I have to say that the value I have gained from this group far exceeds anything I could give back, and please know that it is...        

The wrong way round?

Did you know, the massive majority of small businesses are built the wrong way round? It looks like this: The business owner decides the type of service they’re going to offer. They then try to find clients for their service. That’s nuts! It can’t work in any meaningful way. Show More Summary

How to build a billion dollar digital marketplace – examples from Uber, eBay, Craigslist, and more

Marketplaces are easily underestimated When marketplaces get big, they can get really big. Some of the biggest tech successes ever – eBay, Airbnb, Alibaba, Uber – are marketplaces worth tens of billions of dollars each. And yet marketplaces often start small, in niches and weird corners of the Internet. Show More Summary

Growth Hacking vs. Growth Mapping: What You Should Be Doing To Scale Your Business

So, you’ve tweaked your landing pages until your conversion rates can get no better, split tested every facet of your ad campaigns and collaborated with influencers in your niche to maximize your exposure. What’s next? These tactics are wonderful and can generate explosive growth, but after a while, you’ll reach a plateau. Once your startup […]

How to Blog for Business in 4 Simple Steps that Offer a Competitive Advantage

Learning how to blog for your business is one of the best ways to boost your site’s search engine rankings, attract online prospects, and position your brand as an industry authority. It’s all sounds easy when it’s crammed into a single...Show More Summary

J.M. Smucker Launches a CRM Agency Review

SapientRazorfish has been lead digital shop on the business since last year.

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