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A Bedtime Story – (Product Review Discussion)

Product Review Discussion: Why I decided to review a (seemingly unrelated) product, what I negotiated with the company (and why), how this opportunity came about, and how I'm promoting it for them. - - This should easily give you some creative ideas for your own blog!

Show us the pictures

There’s an increasing gulf between the privacy of individuals and that of corporations and monopolies. An individual is almost certainly going be videotaped every time he leaves home. You will be caught on camera in the store, at the airport...        

Yes!, please and thank you

Don't jerk people around Here's a simple marketing strategy for a smaller company trying to compete in a big-company world: Choose your customers, trust them, treat them well. Say yes. Bend the rules. Show up on time. Keep your promises....        

Sr. Media Planner - New York, NY

Company: iCrossing, Inc. Location: New York, New York Industry: Not Specified Minimum Education: Bachelor's Job Status: Full Time

Account Director - San Diego, CA

Company: i.d.e.a. Location: San Diego, California Industry: Not Specified Career Level: Senior Level Career (10+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time

How to Succeed at The Most Critical Point in SaaS Sales

If you’re like any other SaaS marketing maven, you want to drive more sales in the best way possible. And if you’ve given it any thought, you realize the epochal importance of the free trial. Everything about the free trial is important. I would argue that the free trial is the most critical phase in […]

Leadership is simple.

Earlier in the year, McKinsey released results from new research on leadership. “Decoding leadership: What really matters” The subhead of the article suggests that there’s a “secret” to developing effective leaders. And it’s achieved by encouraging four types of behavior. Do you think you can guess what they are? Don’t try, you can’t. And neither can […]

Friday Fotos | State of the Firesphere Edition

Greg Ramsey (aka Ramsey or Ram) is BOF’s designer craftsman! Ramsey wants to learn how to run a letterpress, improve his fly fishing, and take some cooking, figure drawing, and woodworking classes (just to name a few). He’s great at games that involve sneaking around outside and he likes custard pie and goofy jokes. Show More Summary

What Is Shared Hosting and Is it Reliable for a Business Website?

What Is Shared Hosting and Is it Reliable for a Business Website? written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Imagine that you are trying to start up a website for your company and you want to consider your options. Show More Summary

3D-Printed Ultrasounds are Making Waves in the Baby Industry

Summary: Babies bring the love out of everyone. Babies are so powerful that they even melt the hearts of terrible dictators, like Jamal in the FX hit Tyrant. He almost cried when he saw the ultrasound of his son. There is something special about seeing your little one for the first time in an ultrasound.

Converse Blows Up Chuck II to Show Off the New Sneaker's Snazzy Insides

Converse's Chuck Taylor II All-Stars debut with a bang, literally, in the Nike brand's "Ready for More" campaign touting its highly anticipated line extension. Ad agency Anomaly and visual-effects firm Framestore produced an explosive...Show More Summary

On adding a zero

Just about everyone can imagine what it would be like to add 10% more to their output, to be 10% better or faster. Many people can envision what their world would be like if they were twice as good, if...        

HelloFlo's Creative Team Is Back With an Ad About a 'Fitbit for Your Vag'

From HelloFlo founder Naama Bloom and writer Sara Saedi (who penned HelloFlo spots "Postpartum: The Musical" and "The Period Fairy") comes another quirky, humorous look into the anonymous world of ladyparts problems. Despite the fact...Show More Summary

Old Spice Creates a Loony Sci-Fi 'Choose Your Own Adventure' Game on Instagram

Wieden + Kennedy has hacked the tagging function on Instagram to create an amusingly absurd "Choose your own adventure" social game for Old Spice, filled with robots, retro monsters and meta jokes. You awaken in a dark cave. In the distance you see a faint light, in front of you is an open bottle of Old Spice body wash. Show More Summary

Sr. Media Strategist/ Negotiator - Dallas, TX

Company: McCarthy Advertising Location: Dallas, Texas Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

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