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Monday Odds and Ends

-Verizon launched a “#CaptureTheDroid” effort for Star Wars Day (video above). -The United Nations calls on agencies to participate in the “World’s Largest Advertising Campaign.” -Wongdoody introduced a $5,000 Women in Advertising scholarship. -The...Show More Summary

Mood Uses 3-D Printing for Good in Huggies Mother’s Day Spot

Brazilian agency Mood teamed up with 3-D printing shop The Goodfellas for this heartwarming Mother’s Day ad for Huggies Brazil. The spot tells the story of a pregnant woman named Tatiana, blind since 17, as she waits for the birth of her son, Murilo. Show More Summary

Justin Timberlake Stars as a Lime in ‘No Limes Needed’ for Sauza 901

Justin Timberlake is almost unrecognizable as a lime in “No Limes Needed” for Sauza 901, his tequila brand. An online ad tells the story of the rise and fall of the lime’s popularity. Playing a bit like a VH1 Behind the Music segment,...Show More Summary

Huggies Helped This Blind Mom See Her Pregnancy Ultrasound by 3-D Printing the Baby

Seeing ultrasound images is a special part of most pregnancies, but women who are blind, of course, don't get that experience. So, Huggies Brazil approximated it for one visually impaired woman by 3-D printing a sculpture of her unborn child that she could touch. Show More Summary

Art Director - Nashville, TN

Company: BOHAN Advertising | Marketing Location: Nashville, Tennessee Industry: Not Specified Career Level: Early Career (1+ yrs experience) Minimum Education: Associate Job Status: Full Time Salary Range: Commensurate with Experien...

Why we should aim to build a forever company, not just a unicorn

“Unicorn company.” It’s the latest bit of jargon that’s infected our conversations here in the Bay Area, to the point where both WSJ and Fortune have clever infographics and lists of the top companies. In pitches, entrepreneurs are asked...Show More Summary

Justin Timberlake Plays a Lime Who Goes From Hero to Zero in This Hilarious Tequila Ad

Justin Timberlake is a chamelion of sorts, a former boy-bander turned solo pop star turned comedic actor turned serious actor. And he multitasks quite nicely—and hilariously—in this 901 Sauza tequila ad. Not only does he star as an anthropomorphic lime, he came up with the concept and has a major stake in the business. Show More Summary

Ogilvy New York Dances for Philips Sonicare

Ogilvy & Mather New York developed a new campaign for Philips Sonicare highlighting the short-term benefits of switching to an electronic toothbrush, entitled “Like You’ve Never Felt Before.” The spot shows Sonicare users so happy that...Show More Summary

The Daily 6: New Live Streaming Apps Disrupt Linear Format PPV Fight

The Daily 6 The Daily 6 is a daily round-up of the best curated content we shared on @definition6 1) New Live Streaming Apps Disrupt PPV Fight Did Meerkat and Periscope Get Their...

Droga5 Makes Family with Sausage for Johnsonville

Droga5 launched a new campaign for Wisconsin sausage brand Johnsonville, the agency’s first since winning creative duties for the brand at the end of last year. The campaign presents a series of quirky families, along with the new tagline, “We don’t make sausage. Show More Summary

How to Get in the Mind of B2B SaaS Customers

SaaS marketing is unlike any other type of marketing. Since this is true, we need to carry out this marketing according to the customer type we’re dealing with — SaaS customers. Who are they? What are they like? What do they buy? How do they think? That’s the metaquestion that I’d like to answer in […]

Subaru, Red Urban Encourage Driving Like the 1% for a Tad

While Subaru is not particularly known as the must luxurious automaker, the brand tries its best to put up appearances and promote the mid-class BRZ model in a new campaign from Toronto-based agency Red Urban. The campaign, targetedShow More Summary

The Brands Awaken for Star Wars Day, but Which of Them Used the Force for Good?

10 hours agoMarketing / Advertising : AdFreak

If you're on the Internet, which you are if you're reading this, you know that today is Star Wars Day (because, May the Fourth be with you). It's the day where every Force-loving creature—droid, human or otherwise—proclaims their love for the movie franchise. Show More Summary

CP+B Provides ‘#Maythe4thBeWithYou’ Soundtrack for Kraft

As you may or may not know, May 4th is celebrated as Star Wars Day or “May the 4th be with you” due to the obvious pun on the date in the latter phrase. The first organized celebration of the event took place in Toronto in 2011 and it has spread quickly since. Show More Summary

Oreo Welcomes the Royal Baby With a Message for Every Other Newborn Out There

11 hours agoMarketing / Advertising : AdFreak

As the world oohs and ahhs over Charlotte Elizabeth Diana, Oreo is here to remind you that all babies are special, whether or not they're born into royalty. A nice message from The Martin Agency to the one demographic that can't even chew solid food.

W+K Portland Tells Story of ‘Man & Dog’ for Coca-Cola

W+K Portland teamed up with production company Psyop to create the animated 60-second broadcast spot “Man & Dog.” “Man & Dog” tells the story of a hyper, happy dog and his mopey owner. We see both of their perspectives as the dog manages to drag the man out of the apartment and to the local park. Show More Summary

Studio Designer - Sacramento, CA

Company: Glass Agency Location: Sacramento, California Industry: Not Specified Job Status: Full Time

Meet the Couple Who Quit Their Ad Jobs to Take the Most Creative Trip Around the World

11 hours agoMarketing / Advertising : AdFreak

You've dreamed about it. But Chanel Cartell and Stevo Dirnberger are doing it. After a decade in advertising, the South African couple—inspired by a talk by Stefan Sagmeister—recently quit their agency jobs and hit the road for an epic adventure. Show More Summary

Association of National Advertisers, 4As Tackle Project Work

The Association of National Advertisers and the 4As recently created a joint committee addressing the issues arising from the increased popularity of project-based work and how that relates to conflicts of interest for agencies involved. Brands...Show More Summary

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