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4 proper steps to follow up a sale

We had a great adventure with Arkansas Valley Adventures on our family trip to Colorado. AVA really nailed the customer follow-up experience too. What they got right: Say “thank you” Ask for feedback  Ask for reviews and sharing in social media Offer a discount for a future purchase  Try these four things and you’ll turn one-time […]

What’s Next in B2B Marketing? #MPB2B Interview with Scott Stratten @UnMarketing

Marketing without marketing. Is that even possible in the business to business world? Not only is it possible, it’s what’s next. If you’re a business to business (B2B) marketer, you’ve undoubtedly seen the “be human” and H2H meme. Funny thing is, humans have always been behind all those business product and service purchases. What’s not [...]

Forgive yourself

Forgive yourself for not being the richest, the thinnest, the tallest, the one with the best hair. Forgive yourself for not being the most successful, the cutest or the one with the fastest time. Forgive yourself for not winning every...        

It's a great book, it has no typos!

And you really have to check out this hotel, it's dark in your room at night. And quiet, too. Quality is now a given. Quality alone is not remarkable. Surprise and delight and connection are remarkable.        

7 Powerful reasons to get things done

When I hear someone say, “We have always done things this way!” I cringe. That’s a terrible reason to do anything. Here are 7 better alternatives: Do it because it’s right. Do it because you care. Do it because it works… beautifully....Show More Summary

12 Things You Can Do Today to Get Your Mobile Strategy off the Ground

According to the Federation of Small Businesses, SMEs (small and medium enterprises) have embraced mobile/social advertising. However, only a small percentage of them view mobile apps as a significant opportunity to break out from the clutter. One of the most cited reasons for this is that SMEs don’t quite understand how effectively mobile apps could […]

Weekend Favs August Thirty

Weekend Favs August Thirty written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. Show More Summary

5 ways to market if you don’t have a lot of money

No matter where I speak, who the audience is or even the topic I am supposed to address, this same question comes up: How do you market your business if you don’t have a lot of money? Well, the short answer to that is you’d better find...Show More Summary

Turning passion on its head

Instead of, "do what you love," perhaps the more effective mantra for the entrepreneur, the linchpin and maker of change might be, "love what you do." If we can fall in love with serving people, creating value, solving problems, building...        

Friday Round-Up: Judge rules on Facebook likes, Pinterest shares news

It’s time for my weekly round-up of all the news that was too small or too late to print. Does a Company Own Its Facebook Likes? Turns out the answer is no. Bloomberg Business Week published a story this week about a legal battle between a TV network and a fan page. Stacey Mattocks started […]

Friday Odds and Ends

-TBWA Shanghai celebrates free expression for Adidas with “#thisisme” (video above). -Ogilvy & Mather Paris appoints Baptiste Clinet as executive creative director. link -How early brand adopters are using Instagram’s Hyperlapse. link -The...Show More Summary

The Agency Isn’t Dead: Why Niche Is Key to Relevance

This is a guest post by William Boydston, vice president of The List, a B2B sales and lead generation resource.  If you want a good idea of where your agency should be going, eat your lunch outside, and watch people. What do you see?...Show More Summary

GSD&M Named Hampton Inn’s Creative Agency

Hampton Inn has named Austin-based agency GSD&M as its new creative agency, following a review, AdAge reports. The three finalists in the review were revealed to be GSD&M, Chicago-based Cramer-Krasselt and Los Angeles-based David & Goliath. Show More Summary

Facebook rolls out Event Ads. Are you going?

Do you use Facebook Events to promote your business? Facebook says 30% of all events on the site were created by Pages (ie businesses) but that’s not a lot. I’d guess that the majority of events are party invitations between friends and family. The Event tool is an easy way to pass around all the […]

Barton F. Graf 9000?s New ‘Clash of Clans’ Spots Are Already Viral

Barton F. Graf 9000 has two new spots for Supercell’s massively successful Clash of Clans game, and each of the 30-second videos have already racked up over six million views on YouTube since being uploaded yesterday. While last year’s spot from the agency took a broader approach, this year Barton F. Show More Summary

Most Popular Posts from the Past 7 Days

David Fincher Spots Expand on New W+K Gap Campaign BBDO Makes Short Shorts for Mountain Dew W+K and ESPN Remind You That Monday Night Means Football Production Company Gets Gross in Honda Spec Spot Intel Begins Creative Review Translation Goes Back to School for Champs Sports Porsche Adds Solve to Agency Roster New Career Opportunities Daily: The best jobs in media.

Carmichael Lynch Re-enters the 36 Chambers for Steak ‘n Shake

Just over a year ago, Carmichael Lynch turned its role as Steak ‘n Shake’s new AOR into an opportunity to demonstrate its love of all things retro kung-fu with the “Hunger Wisely” campaign. This week, the agency released an extension...Show More Summary

Deutsch NY, Ad Council Team Up for FEMA PSA

Deutsch, New Yorkteamed up with The Ad Council to create a PSA campaign for FEMA, in time for National Preparedness Month, reminding families to have a plan in the event of a disaster. Since, according to FEMA, 50 percent of families...Show More Summary

Here Are the Two New Clash of Clans Ads, Which Will Get a Gazillion Views

There are fewer explosions and more dialogue in Barton F. Graf 9000's new ads for the Clash of Clans mobile game. In the process, we see a softer, less violent side of featured character the Wizard. In "Preparation," he looks into his...Show More Summary

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