MUST. REMOVE. ALL. CLUTTER.
For the past nearly 3 years, I’ve been in charge of Audience Development for one of the largest media companies in the US. I learned a LOT during that time. Even more important, I learned a lot about what NOT to do. Not all of these things were personal ‘mistakes’ per se. Some were top […]
The WPP Lincoln agency is looking for new business.
It's the latest in a series of wins including Vanity Fair.
Jung von Matt turned to actor Christopher Fairbank to deliver an epic ode to the art of grilling meat over an open flame to promote German supermarket chain Edeka. Fairbanks' monologue in the spot, titled "Men of Fire," takes a look back at the history of the barbecue--way back, since cooking meat over an open...
Parting [ways after an amazing conference] is such sweet sorrow. Your energy is high, your brain is full and you feel the love of other like-minded marketers. Sometimes however, it’s hard to keep that drive alive once the closing keynote has commenced and you resume your normal routine. But what if instead of going about [...]Show More Summary
Inspired by Bruce Mau's "Incomplete Manifesto for Growth."
If you want to sell your eBook, you need a solid marketing strategy. Do you want to know 3 ways to successfully market your eBook? Click here to learn more! The post 3 Ways To Successfully Market Your eBook appeared first on Project Life Mastery.
Summary: Atari was one of the first leading home consoles with titles like Pong, Asteroids, Space Invaders and Pac-Man in the 70s through 80s. The company’s fortunes are more modest today.
Summary: As the world prepares for the moon to completely cover the sun next week, brands are elbowing to get their eclipse-themed promotions in front of you.
Summary: For seven seasons, fans watched Leslie Knope shine in NBC’s “Parks and Recreation.” If you wish you could make that kind of difference in your PR agency, there’s good news: You can.
The Challenges of Programmatic Advertising and How to Overcome Them [Infographic] A new infographic reveals that quality is the biggest issue in programmatic advertising. This includes brand safety, ad fraud and viewability. The good news? There's a way to overcome those challenges using a multi-layered human and technical approach. Show More Summary
True connection is a frightening prospect. When you are seen by someone else, really seen, it hurts even more if you're ultimately rejected. When we connect, we make promises, buy into a different future, engage with another, someone who might...
Havas Chicago launched a new campaign for the faucet manufacturer with the first two of five spots.
Karen Kaplan follows IPG CEO Michael Roth.
Finnish agency hasan & partners teamed up with Paola Suhonen, a well known fashion designer in the country, to create a "Maternity Wear for a 12-Year-Old" campaign to call awareness to the problem of child pregnancies in developing countries and drive donations to child rights organization Plan International. Suhonen's "Hamptons" collection of maternity wear includes...
They formerly led the New York and Chicago offices.
The music pub and its agency are expanding.
Brett Edgar joins the agency from Droga5 as head of account management, Darus Zahm arrives at the agency from Anomaly as group communications planning director and Kendra Salvatore was promoted to head of planning.
Company: Media Logic Location: Albany, New York Industry: Not Specified Job Status: Full Time