Google Reveals Black Friday In-Store Traffic Data to Help Improve Focus of Online Ads [Infographic] – Google has created a new infographic which looks at in-store traffic patterns over the holiday season, using anonymized Location History records. The stats offer some great insight and highlight where offline metrics are headed – and how they can be [...]Show More Summary
Black Friday, of course, is a con. But it's also a symptom of a terrible trap we've set for ourselves. Consider the joy a little kid has the first time he spends his own money to buy an ice cream...
The 5 Top Customer Metrics You Need To Track written by Guest Post read more at Duct Tape Marketing Metrics are the lifeblood of almost every successful business. Understanding who your customers are, what they need and how you can serve them is the key not just to growing a business, but keeping the clients you have happy. Fortunately,…
Here's who's hiring in advertising.
Before you dig into the turkey, mashed potatoes and my personal favorite, stuffing, the team at TopRank Marketing would like to take a moment to give thanks. In the word cloud above, you get a glimpse into what many of our team members are thankful for. We would also like to thank you our readers [...]Show More Summary
Thank you as in: I couldn't do it without you. As in: I don't want to do this alone. As in: I was afraid. And mostly: I would miss you if you were gone. Thank you brings us closer together....
There’s No Reason to Overpay Your Taxes written by Alex Boyer read more at Duct Tape Marketing Marketing Podcast with John Pollack One of the biggest expenses in any small business is taxes. Now, some would say small business owners pay an unfair share of the tax burden, particularly in light of the fact that every politician…
How Much are Marketers Spending on Millennials? A Lot! [INFOGRAPHIC] – According to the infographic, created by and based on data gathered from Turn, an advertising technology company, marketers are spending 500% more on millennials than every other group combined. As Swant puts it, “there are 75 million millennials in the U.S., and everyone knows [...]Show More Summary
As competition becomes increasingly fierce, B2B and B2C companies are all fighting for customers to read their content, and purchase their products or services. With so many options available to today’s consumers, many brands are searching for a way to stay top of mind with potential customers. Ready for a staggering piece of information? According [...]Show More Summary
Star light, star bright, which digital marketer is next in our spotlight? Well, it’s John Bell of course, Vice President of Enterprise Digital Marketing at Travelers. John joined Travelers after 13 years at Ogilvy & Mather where he founded Social@Ogilvy, a global social and digital marketing practice. There, John drove digital and social strategy and programs for major [...]Show More Summary
Blogging is a low to no-cost way for marketers to create owned content on a consistent basis. A consistent blogging schedule of high quality information creates a great way for your customers and prospects to gain a better understanding of how you can help them and the smarts that exist within your organization. In fact, [...]Show More Summary
Did you know? Google handles 100 billion searches per month and more than half of those are on mobile devices. Did you also know? 15% of Google’s 3.5 billion daily searches have never been seen before. I remember when you couldn’t search for anything on a smart phone and now people are searching for just about [...]Show More Summary
Brands large and small are searching for ways to separate themselves from the pack. At the same time, most marketers are struggling with everything from producing enough content, to measuring content effectiveness. As more and more brands become publishers, it has become increasingly difficult for brands to create a variety of engaging content on a [...]Show More Summary
By this point, there is no denying that content marketing should be an essential part of every brand’s integrated digital marketing strategy. Content enables brands to create a connection with current and potential customers that can also support many other digital marketing initiatives if optimized correctly. Since we’re all on the same page about content, [...]Show More Summary
How Social Media Impacts Communication at Work [INFOGRAPHIC] – Workplace technology is important to internal collaboration. This infographic from blogging4jobs.com looks at why many companies see the need for internal social media. It also goes through some of the challenges to the adoption of internal social. Show More Summary
Does pondering content marketing strategy make you feel a little out of your element? Are you missing the key components that really tie a strategy together? Do you sometimes feel like stepping away from the laptop, pouring a White Russian, and zoning out to Creedence Clearwater Revival? You’re not alone. Only 30% of B2B marketers [...]Show More Summary
A study from Ericsson reports that by the year 2020, there will be over 50 billion internet-connected devices. That means consumers will be able to create, consume, publish interact and transact anytime, anywhere. Many companies are responding to the rise in information access and consumption by creating even more content to stand out. A LOT more [...]Show More Summary
What were you doing 5 years ago? In October of 2010, the mobile app Instagram launched onto the scene, and the mobile marketing world hasn’t been the same since. Sure Facebook has over 1 Billion users and Instagram has 400 Million active users, but its engagement is deafening, and unlike Pinterest, the ratio for men [...]Show More Summary
When you hire a new employee, the first few months of their employment is typically a whirlwind of trainings on process, procedure and industry best practices. A strong onboarding strategy is key to team members successfully integrating into your business and gaining an understanding of what is expected of them. Unfortunately, once the initial training [...]Show More Summary
“No two persons ever read the same book.” – Edmund Wilson Each person that picks up a book has a different experience when they consume the information. Our team at TopRank Marketing is filled with individuals that thirst for knowledge. That is why we are so happy to announce the launch of the TopRank Marketing [...]Show More Summary