The surest sign that you've created a viral juggernaut is that the parodies quickly come flowing in. This will be especially true of Wren's "First Kiss" ad, which is so stripped down visually that it will be easy to spoof. First out of the gate is a British brand with a reason to jump all over this—Snog frozen yogurt. Show More Summary
Remember that viral Chipotle ad featuring an animated scarecrow battling evil factory farms while Fiona Apple crooned a version of Pure Imagination over top? Apparently, Frank Ocean had an earlier crack at singing a version of the song but backed out before the spot was finished. Show More Summary
Summary: SXSW is well on its way, and brands are showcasing how they are getting more and more interactive. And though we aren't sure if Kenneth Cole is present at SXSW, it is certainly flexing its digital muscle. Kenneth Cole is launching its "Man Up for Mankind" campaign. Show More Summary
"Maddie," a minute-long commercial by young Canadian director Lloyd Lee Choi, didn't win Chevrolet and MOFILM's Oscars competition. That honor went to a whimsical exploration of creativity by Jude Chun, whose ads about kids making a movie with a 2014 Chevy Cruze aired during the Academy Awards on ABC. Show More Summary
Summary: Like agencies need to give a good, creative messages to businesses in order to get retained, agencies also need to put forth solid effort in order to attract, recruit, and retain good talent. Though technology is big in marketing and advertising, our industry is still a people and idea industry.
The Polish Red Cross has introduced a new fundraising approach in participating restaurants.
How does a clothing brand get 7 million YouTube views in one day? By getting 20 strangers to kiss each other. The video below, titled "First Kiss," features strangers—all wearing L.A. fashion label Wren's fall 2014 clothing collection—meeting for the first time and kissing on camera. Show More Summary
"Big Data" has been a popular buzzword in business circles for the past several years, but when most people hear the term, if they know what it means at all, they picture tech-savvy analysts using highly specialized tools to handle unimaginably...Show More Summary
I rounded up six recent ads—4 spots and 2 print executions—directed at or featuring women. It's a tough call which one is the most woman-hating. Story on Vice.
Betabrand, an online retailer of crowdsourced clothing, just launched its spring line, and the company decided to take a different approach to marketing the new looks: All of the models would have PhDs. "When you look beyond the ranks...Show More Summary
The Italian government is taking aim at Illinois gun manufacturer ArmaLite, who offended Italy's entire cultural ministry by using Michelangelo's "David" in an ad for the AR-50A1 rifle. Italy's culture minister, the Historical Heritage...Show More Summary
New Zealand soft drink maker L&P reminds people to 'hold onto summer', with ads that offer something special.
A big part of the PSFK Conference is celebrating our readers and fans, and this year we want to do something special.
Summary: I love the new Honey Maid Snacks commercial featuring gay dads, metalhead parents, and diverse families. It's about time. And it's about reality. And it's about "in your face" to all those who claim offense, but buy the products anyway. It's the 21st Century. We have an African American President.
Summary: Unfortunately we are not privy to the conversations going on right now at SXSW. But most of the conversation is most likely circling around digital and real-time marketing (RTM). In our classes, we had the opportunity to talk...Show More Summary
A new ad hopes to draw greater attention to this global crisis by imagining what it would be like if this event was taking place in the UK.
For all of Lean In's strongly phrased criticisms of the modern corporate world, author Sheryl Sandberg still seems to spark the most debate with one seemingly inoccuous opinion: that we shouldn't call girls "bossy." "When a girl tries to lead, she is often labeled bossy," Sandberg wrote. Show More Summary
Considering that Dos Equis' "Most Interesting Man in the World" has become a meme with thousands of crowdsourced iterations, the bar is set pretty high for new official ads in the series. But this one seems up to the task. In "Dogsled"...Show More Summary
Dubai agency FP7 hid cellphones in fake books and sent them to creative professionals they wanted to hire.