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Clickbait Titles Used For The Good Of Charity

An agency devised an unlikely campaign that uses clickbait as a positive force to drive awareness to nonprofit initiatives

A Real Estate Brand Turned Kids' Drawings of Their Dream Homes Into VR Experiences

When Swiss real estate website Homegate.ch asked kids to draw pictures of their dream houses, it wasn't an empty gesture. It was the first step in a marketing collaboration with the Bandara agency and film production company Frame Engine to give three of those kids virtual tours of the houses they drew. read more

Slip Into a Blanket Fort of Chocolate Walnut Absurdity In This Strange Nutchello Ad

When this Nutchello ad popped up in my feed, it melted my brain into a delicious puddle of chocolate pouring onto a gold cougar statue. You know, in a good way. The ad, from Fallon, throws one quirky headline after another at you while you stare at giant type superimposed over impressively weird CGI. You are assailed by alternately relaxing and terrifying images. read more

Delta Jumps Into Political Fray with a Lofty Patriotic Meditation from the Sky

Overwhelmed as we are with wacky politicals, terrorist hysteria, a looming police state and social media's unending attacks on our peace of mind, more than a few of us feel outsized pressure to do something—or at least say something—even when we normally wouldn't. This apparently applies to brands, too. Show More Summary

One Brand Wants to Give Ryan Lochte a Second Chance

Summary: US Olympian Ryan Lochte has managed to find a brand that still wants to sponsor him after he admitted to making up a story about being robbed at gunpoint at the Rio Olympics earlier this month. The swimmer has signed a deal with Pine Bros. Softish Throat Drops, Adweek reported. Lochte confirmed the deal on Twitter, saying: "Thanks to all the folks..."

We Tested This South Park Fart-Smelling VR Device, and Now We Can Never Unsmell It

The inside of my nose smells like South Park, and I'm worried it will never go away. If you weren't following the Olympics—which saturated all media—too closely, by now you probably know about Nosulus Rift, a bizarre odor-VR productShow More Summary

The Best In Eye-Catching Olympics Campaigns

PSFK rounds out the Rio Games with our picks for the best advertising moments off the field

Tiger Beer Turned Air Pollution Into Ink, and Had Artists Try It Out

Imagine grabbing a tube of paint, dipping your brush in the black goop and gliding the brush across a canvas. Pretty normal, right? Now image that black goop is made entirely of air pollution emitted from vehicles across Asia, and you...Show More Summary

Domino's Pizza Survives First Drone Delivery With Only Minor Damage to the Cheese

If you want the best pizza, you're not going to order Domino's. But if you want your pizza delivered in the most innovative way, well, Domino's may have that market cornered. The chain took four years to modify a car to become the perfect delivery vehicle. Show More Summary

Uber’s Breathalyzer Cards Let You Know If You Are Sober Enough To Drive

A new campaign from the ride-sharing service raises awareness about the importance of a safe trip home

Props No More, Ikea's Catalog Models Have Become Delusional Fame Seekers

The humans sprinkled throughout the Ikea catalog traditionally have been pure background material, a supporting cast to the furniture and other brand goods for sale. But no longer! In this spot from DDB Brussels, they speak out, during...Show More Summary

Interactive Art Exhibition For Dogs Provides Endless Fun

Installations created by artist Dominic Wilcox are based on activities loved by canines, such as fetching tennis balls and splashing in water

Is This Any Way to Sell a 'Razor Sharp' Eyeliner?

Urban Decay's promotion of its Razor Sharp eyeliner, with what it called "Razor Sharp Swatches," has drawn the ire of some of its consumers. At issue is a photo the brand tweeted of a model with color swatches on her wrist—which, given the name of the product, some saw as a reference to cutting. read more

Google Serves Full-Page Interstitial Ads on Mobile, but Punishes Them on the Web

Summary: Google announced on Tuesday it will punish websites that serve "intrusive" full-page ads and pop-ups on their mobile sites by downgrading them in its mobile search rankings. "Pages that show intrusive interstitials provide a poorer experience to users than other pages where content is immediately accessible," the company...

This Meta PSA About LGBTQ Suicide Ends Much More Happily Than You Expect

LGBTQ youth are four times more likely to attempt suicide than their straight peers, but a creative outlet can help stem the tide while time does its work. This is the insight, brought to life, in a PSA bluntly labeled "Suicide," from...Show More Summary

Even Sexy People Get Skid Marks in This Grossly Funny Attack on Fashion's Dirty Secrets

Today in things you shouldn't watch on a full stomach: In an ad for organic clothing brand PACT, agency Denizen reprises the aesthetics of old Calvin Klein ads, producing something that is sometimes funny, mostly damning and completely...Show More Summary

Inside the Agency: Grey London's Ideas Factory

Summary: Leo Rayman’s copy of “Creativity Inc,” the book by Pixar president Ed Catmull, is covered in marginalia. Like a student jotting down notes around the edges of his text, the newly appointed CEO of Grey London wants to master the formula of good ideas. Show More Summary

How Copywriter David Burd Became Rap Star (and Hilarious Trojan Man) Lil Dicky

Lil Dicky, the chart-topping MC, is back with more comedy gold for Trojan condoms. David Burd, whose 2015 debut studio album Professional Rapper hit No. 1 on both Billboard's rap and comedy charts, anchored a clever, nervous, long-form...Show More Summary

The NY Public Library Twitter Is Matching Emojis To Archives

The social media bot can quickly find and return relevant images to the emoticon sent via Twitter

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