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Suntory Whisky 3-D Printed the World's Most Incredible Ice Cubes

18 hours agoMarketing / Advertising : AdFreak

Advertising craft doesn't get more delicate than this. Check out TBWA\Hakuhodo's 3-D printed ice cubes, created for Japan's Suntory Whisky. The agency used what's called a CNC router to carve the designs, which ranged from the Statue of Liberty to the Sphinx to Batman and everything in between. Show More Summary

Jack in the Box Unveils the World's Largest Coupon, an 8-Story-High Monstrosity

20 hours agoMarketing / Advertising : AdFreak

I'm sure we've all had some unflattering theories about how Jack in the Box would achieve a Guinness World Record ("Most People Made Uncomfortable by Creepy Mascot" was my guess). But the fast-food chain recently unveiled the world's largest coupon, made to promote its new Buttery Jack burger. Show More Summary

Why This Photo Was the Absolutely Perfect Way to Introduce the Deadpool Costume

20 hours agoMarketing / Advertising : AdFreak

On Friday, Ryan Reynolds tweeted out the first picture of the official Deadpool costume with him posing on a bear skin rug, à la Burt Reynolds, and the image is utterly brilliant and perfect in every way. Let me explain. In 1972, Reynolds became the first male centerfold (some say ever) in Cosmopolitan. Show More Summary

Pennzoil's High-Octane Aerial Stunt Shows a Dodge Drifting on a Floating Platform

21 hours agoMarketing / Advertising : AdFreak

Need a lift? Take this cool 90-second Pennzoil spot from J. Walter Thompson for a spin. Stunt driver Rhys Millen hurtles through the streets of Cape Town, South Africa, in a canary yellow 707 horsepower Dodge Challenger Hellcat for much of the film, called "Airlift Drift," promoting the client's synthetic motor oil made from natural gas. Show More Summary

The Labels on These Clothes Tell the Tragic Stories of the Workers Who Made Them

The label on a piece of clothing might reveal something about its provenance, but it hardly tells the whole story. The Canadian Fair Trade Network wanted to change that. To draw attention to people around the world who are working in unsafe conditions, these remarkable ads tell their stories on the labels of clothes they make. Show More Summary

Want to Charge More? Say It's Handmade

Summary: Ah, yes; the old story of man versus machine. Which one will ultimately win the consumer? Which product source contains the most value? When it comes to efficiency and pure quality in quantity, machine-made products are worthwhile. Show More Summary

Intuit Brews a Special Beer for Accountants Only Called CPA IPA

Tax season is hell for accountants. But in Rhode Island this year, it's been a little less brutal than usual, thanks to this fun promotion by Intuit. Intuit makes software called QuickBooks Online Accountant, which helps accountants manage and support clients in one place. Show More Summary

Ava the Robot Goes From Tinder to LinkedIn, and Will Now Schedule Meetings for You

Ava, the artificial intelligence from the movie Ex Machina who famously punked Tinder users during South by Southwest, isn't interested only in dating. She also has a business side, it turns out—and she wants to help schedule your next meetings. Show More Summary

Brands: Stop Hiring Journalists to Write Native Ads.

(If you were Hunter Thompson, then yes, I would let you write a native ad for my brand. But you're not. He's dead.)Now, well-educated, delusional, underpaid journalists think that they can do advertising better than ad copywriters. This is poppycock. Read why here.

Taking a Selfie Can Now Protect the California Coast, Thanks to This Ad Campaign

Selfies, by definition, aren't selfless. But now, in California, you can do some good for the environment, not just yourself, by snapping a pic along the coastline. Gyro San Francisco has created a campaign called "Check the Coast" that...Show More Summary

David Beckham Finds a Somewhat Less Chiseled Partner for Latest Underwear Ads

The earnest, staid tone of underwear advertisements easily lends itself to parody. And while that tactic has been on trend, new Late Late Show host James Corden has taken it a step further with David Beckham, a man who is famous for stripping down to his skivvies. Show More Summary

American Greetings Hopes to Provoke a Groundswell of Gratitude With the ThankList

American Greetings goes all-in with ThankList, an immersive multimedia experience from Mullen that encourages people to thank those who've made an impact on their lives. Two-time Oscar winner Barbara Kopple (for the documentaries Harlan...Show More Summary

Pep Boys Mechanics Reflect on Gender in SNL's Perfect Spoof of Starbucks' 'Race Together'

The Internet didn't tolerate Starbucks' #RaceTogether promotion about racial awereness, and the coffee giant swiftly ditched the effort. But Saturday Night Live took notice, and brilliantly skewered the overly simplistic campaign this weekend. Show More Summary

This Beautiful PSA From Spain About Embracing Life Keeps You Guessing Until the End

A new Spanish PSA from Publicis wants you love life, and not ruin it entirely. Hang picture frames, go running through the woods, get a tattoo, play rugby or hang out on a mattress somewhere. There's plenty to keep you occupied—and away...Show More Summary

A New Index for Tracking Decision-Making?

Summary: Marketing and advertising strategists continue to try to find accurate models to track consumer data in order to efficiently predict and influence consumer behavior. As much as they try, the strategists fail to create a simple model with clear forecasts. But a new group thinks they're close.

Groupon Posted This Product on Facebook, Then Replied to Everyone Who Made a Sex Joke

Groupon knows social, as you can see with its latest Facebook post of a Banana Bunker: a container for a single banana, which you can absolutely purchase on the Groupon site. Fans are going wild with the clever commentary about the product. Show More Summary

Here Are 3 Fun New 'Be Like Mike' Gatorade Ads to Go With the Remastered One

Can we be even more like Mike? Gatorade's 50th anniversary celebration continues with three spots from TBWA\Chiat\Day, each reimagining the iconic Michael Jordan-inspired "Be Like Mike" jingle we've been humming for nearly a quarter century. Show More Summary

Take the Big Mac Lifestyle with You Everywhere

Part of a day-long promotion, the Big Mac Shop line includes burger-rific accessories

Watch a Calligrapher Perfectly Draw Famous Logos From Scratch With Pen and Ink

Remember when you were in middle school and you would doodle the logo of your favorite band on your Trapper Keeper? The Led Zeppelin logo, or Tupac's face, or the Grateful Dead bears? You'd feel like a badass when came even remotely close to the original. Show More Summary

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