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This Grand Budapest Style Hotel Is Designed Just For Bees

A miniature boutique lodging is meant to raise awareness for the honey-producing creatures

How 6 Small Agencies are Getting Creative With Team Building This Summer

Summary: Ah, summer. It’s the season of office shorts, lax Fridays and … trust falls. The agency retreat is an opportunity for teams to regroup and strengthen bonds before clients come calling. And they’re not just for the big guys: The smaller agencies are disrupting summer, too. Show More Summary

Lufthansa Lists Tickets On Airbnb To Fill Empty Seats

The German airline is the first one in its industry to use the lodging rental site to sell airfare

A&W's Root Beer Mug Has Many Uses Beyond Holding Root Beer, Says Goofy Infomercial

16 hours agoMarketing / Advertising : AdFreak

We had high hopes for this A&W Restaurants infomercial by agency Cornett for the A&W mug. Created for InStyle TV, it promised to be tongue-in-cheek, possibly nostalgic and—why not?—mobile friendly. Well, it's definitely mobile friendly, if the vertical panels are any evidence. read more

Lee Clow Celebrates Media Arts Lab's 10th Birthday by Getting His First Tattoo

16 hours agoMarketing / Advertising : AdFreak

In case Lee Clow's commitment to Apple's advertising weren't already clear enough, he's officially made it permanent. A new video shows the industry icon getting inked by well-known tattoo artist Scott Campbell, to mark the 10th anniversary of TBWA\Media Arts Lab, the Omnicom agency's dedicated Apple wing. read more

Minnesota in a Box: To Get You to Visit, the State Will Now Visit You First

21 hours agoMarketing / Advertising : AdFreak

Take a vacation to Minnesota? Nah, it's too cold and dreary with all that snow and dreary-ness. Brrr… To combat this common misperception, Explore Minnesota Tourism tricked out a pair of steel shipping containers for an immersive campaign...Show More Summary

No Walls, No Ceiling: This Hotel Has a Pretty Good View of the Alps

22 hours agoMarketing / Advertising : AdFreak

Swiss conceptual artists Frank and Patrick Riklin can add "hotelier" to their respective CVs now, as they've created an "open air hotel" above the Swiss Alps. Called the Null Stern, it's really just a double bed, a tile floor, two end tables and two lamps, with no walls or ceiling protecting occupants from the surrounding wilderness. Show More Summary

Surfers Are Audacious Snails in Samsung's Latest Paean to the Waves

Why did the snail cross the road? To go shoot the curl, of course. This new ad for Samsung frames the enterprising spirit (or, skeptics might say, the biological hardwiring) of a slug in a shell as as a source of great inspiration—namely,...Show More Summary

Ken Griffey Jr. Gets a Lovely Tribute Ad From Mariners and Their Longtime Agency

There was the dramatic, series-winning slide into home base in 1995. There was the gravity-defying, wall-climbing catch in 1991 (and then another one, four years later). There were the hundreds of home runs—and countless moments of inspiration...Show More Summary

Advertisers are Now Able to Buy Programmatic Ads to Target Kids Online

Summary: Rubicon Project, the public ad tech company, has formed a partnership with "kid-safe" marketing platform SuperAwesome to create what they are claiming is the world's first kid-focused programmatic advertising exchange. The launch...Show More Summary

National Geographic Creates The World’s First T-Rex Chatbot

The publication partnered with +rehab studio to answer kids' questions through Facebook Messenger

Skincare Brand Creates A Hidden Retreat At A Music Festival

The space presented by Aesop offers attendees a calming place to recharge and explore products

Attend Content Marketing World to Be Rocked by Mark Hammil And Cheap Trick

Last year I went to Content Marketing World for the first time. Prior, I had been to several other content/social focused conferences and all are good in their respective niches. But Content Marketing World is really the mother of all...Show More Summary

ANA Guidelines Will Disrupt Brand-Agency Relationships

Summary: The main thrust of the advice was to ensure that transparency in the US media landscape, especially with regards to the issue of media rebates – a practice more commonly ‘accepted’ in the UK, but much more controversial/unspoken of on the other side of the Atlantic.

The NBA Is Releasing Two Original Shows To Stream On Twitter

The sports league announced a deal that demonstrates an interesting expansion of its content strategy

This Ad for a Snorkeling Mask Is So Elegant, You Won't Want to Hit the Beach Without One

This ain't your grandpa's snorkeling mask. To promote Tribord's Easybreath full-face snorkeling mask, French agency Rosapark released a spot that almost seamlessly blends water and sky—a visual metaphor for how the Easybreath lets you...Show More Summary

Kleenex Explores the Sadness and Anxiety of Moving From Elementary to Middle School

Kleenex's "Someone Needs One" campaign is back with an emotional back-to-school video designed to make you need some Kleenex. Heading back to school is always an emotional time for kids, but the stakes are higher when you're transitioning to a new school—so Kleenex targeted the switch from elementary to middle, which may well be the worst transition of them all. read more

From Writers to Directors to Musicians, Kids Made Target's Back-to-School Ads

For retailers, the back-to-school season is especially lucrative, which makes it all the more important to ensure the message is impactful to young people. ?Nipping this problem in the bud, Target's back-to-school campaign puts the kids...Show More Summary

Gatorade Animates Usain Bolt's Origin Story Ahead of Rio Olympics

Summary: Gatorade has partnered with Usain Bolt ahead of the Rio Olympics to create an animated film telling the origin story of the world’s fastest man. The PepsiCo-owned brand has released a new seven minute film titled “The...Show More Summary

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