An agency devised an unlikely campaign that uses clickbait as a positive force to drive awareness to nonprofit initiatives
When Swiss real estate website Homegate.ch asked kids to draw pictures of their dream houses, it wasn't an empty gesture. It was the first step in a marketing collaboration with the Bandara agency and film production company Frame Engine to give three of those kids virtual tours of the houses they drew. read more
When this Nutchello ad popped up in my feed, it melted my brain into a delicious puddle of chocolate pouring onto a gold cougar statue. You know, in a good way. The ad, from Fallon, throws one quirky headline after another at you while you stare at giant type superimposed over impressively weird CGI. You are assailed by alternately relaxing and terrifying images. read more
Overwhelmed as we are with wacky politicals, terrorist hysteria, a looming police state and social media's unending attacks on our peace of mind, more than a few of us feel outsized pressure to do something—or at least say something—even when we normally wouldn't. This apparently applies to brands, too. Show More Summary
Summary: US Olympian Ryan Lochte has managed to find a brand that still wants to sponsor him after he admitted to making up a story about being robbed at gunpoint at the Rio Olympics earlier this month. The swimmer has signed a deal with Pine Bros. Softish Throat Drops, Adweek reported. Lochte confirmed the deal on Twitter, saying: "Thanks to all the folks..."
The inside of my nose smells like South Park, and I'm worried it will never go away. If you weren't following the Olympics—which saturated all media—too closely, by now you probably know about Nosulus Rift, a bizarre odor-VR productShow More Summary
PSFK rounds out the Rio Games with our picks for the best advertising moments off the field
Imagine grabbing a tube of paint, dipping your brush in the black goop and gliding the brush across a canvas. Pretty normal, right? Now image that black goop is made entirely of air pollution emitted from vehicles across Asia, and you...Show More Summary
If you want the best pizza, you're not going to order Domino's. But if you want your pizza delivered in the most innovative way, well, Domino's may have that market cornered. The chain took four years to modify a car to become the perfect delivery vehicle. Show More Summary
A new campaign from the ride-sharing service raises awareness about the importance of a safe trip home
The humans sprinkled throughout the Ikea catalog traditionally have been pure background material, a supporting cast to the furniture and other brand goods for sale. But no longer! In this spot from DDB Brussels, they speak out, during...Show More Summary
Installations created by artist Dominic Wilcox are based on activities loved by canines, such as fetching tennis balls and splashing in water
Urban Decay's promotion of its Razor Sharp eyeliner, with what it called "Razor Sharp Swatches," has drawn the ire of some of its consumers. At issue is a photo the brand tweeted of a model with color swatches on her wrist—which, given the name of the product, some saw as a reference to cutting. read more
Summary: Google announced on Tuesday it will punish websites that serve "intrusive" full-page ads and pop-ups on their mobile sites by downgrading them in its mobile search rankings. "Pages that show intrusive interstitials provide a poorer experience to users than other pages where content is immediately accessible," the company...
I am so, so very lost every day. Post LINK, on Digiday.
LGBTQ youth are four times more likely to attempt suicide than their straight peers, but a creative outlet can help stem the tide while time does its work. This is the insight, brought to life, in a PSA bluntly labeled "Suicide," from...Show More Summary
Today in things you shouldn't watch on a full stomach: In an ad for organic clothing brand PACT, agency Denizen reprises the aesthetics of old Calvin Klein ads, producing something that is sometimes funny, mostly damning and completely...Show More Summary
Summary: Leo Rayman’s copy of “Creativity Inc,” the book by Pixar president Ed Catmull, is covered in marginalia. Like a student jotting down notes around the edges of his text, the newly appointed CEO of Grey London wants to master the formula of good ideas. Show More Summary
Lil Dicky, the chart-topping MC, is back with more comedy gold for Trojan condoms. David Burd, whose 2015 debut studio album Professional Rapper hit No. 1 on both Billboard's rap and comedy charts, anchored a clever, nervous, long-form...Show More Summary
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