Discover a new way to find and share stories you'll love… Learn about Reading Desk

All Blogs / Business & Finance / Marketing / Advertising / Popular

So the Banner Ad Turns 20

Summary: They sure grow up fast. Banner ads were the mark of a new age of advertising. These messages that appeared alongside websites while we were learning or tinkering with web browsing seemed to be attractive more for curiosity than anything else. During the mighty reign of AOL Explorer, Lycos, and the first mainstream browsers, banner ads didn't seem all that bad.

Real Beauty? Nah, Victoria's Secret Would Rather Celebrate the 'Perfect Body'

13 hours agoMarketing / Advertising : AdFreak

Victoria's Secret is under fire for its newest bra campaign featuring the tagline "The Perfect 'Body'," suggesting on first glance that these women have it, and you probably don't. More than 10,000 people have signed a U.K. petitionShow More Summary

Netflix's Fun Outdoor Ads Use 100 Awesome GIFs From Shows and Movies

16 hours agoMarketing / Advertising : AdFreak

GIFs have left the nest! The digital video files first made a jump to TV a while back, thanks to Fiat. And now they've ventured all the way outside in a fascinating Netflix campaign from Ogilvy Paris. For the streaming service's launch...Show More Summary

And Here Is Nike's Grand, Gritty Salute to LeBron James and His Return to Cleveland

17 hours agoMarketing / Advertising : AdFreak

LeBron James can go home again. And again. And again. The NBA star's return to Cleveland from Miami was always going to be fodder for numerous ad campaigns. And indeed, we've already seen spots from Beats by Dre and Sprite this week....Show More Summary

20 Years Before It Was Cool to Cast Gay Couples, Ikea Made This Pioneering Ad

18 hours agoMarketing / Advertising : AdFreak

The mini-wave of brands casting gay couples in TV ads this year continues to rise, with the likes of Honey Maid, Cheerios, and DirecTV all diving in. More power to them. But Ikea was the first marketer to feature a gay couple in a mainstream commercial. Show More Summary

The Most Interesting Man in Virtual Reality

He doesn't always go on nationwide bar crawls. But when he does, it's via Oculus Rift

Honda's Double-Sided Story on YouTube Is Mind-Bendingly Brilliant

19 hours agoMarketing / Advertising : AdFreak

Well, this might just blow your damn mind. Honda and Wieden + Kennedy London have created a rather incredible "double-sided story" on YouTube to promote the Civic and its sportier sibling, the Civic Type R. While watching "The Other Side," you can press and hold the "R" button on your keyboard to switch between parallel storylines. Show More Summary

Dos Equis Does Interactive 'Eyes Wide Shut' With Most Interesting Man

20 hours agoMarketing / Advertising : Adrants

This might be what the trailer for the 1999 Tom Cruise film Eyes Wide Shut might have looked like if it were made a beer commercial...with another man as equally important as Tom Cruise, Dos Equis' Most Interesting Man inShow More Summary

'Dumb Ways to Die' Returns With a Trick-or-Treat Halloween Special

20 hours agoMarketing / Advertising : AdFreak

"Dumb Ways to Die," the famed Australian train-safety campaign from 2012, has done a couple of encores for special occasions. First it did a Valentine's Day ad. And now it's done a little choose-your-own-adventure Halloween special.Show More Summary

Lena Dunham Gets Her Famous Friends to Model Her Planned Parenthood T-Shirt

20 hours agoMarketing / Advertising : AdFreak

If you're one of the nearly 1.2 million people who follow Lena Dunham on Instagram, you might have noticed her posts flooding your feed this morning—shot after shot of her celebrity pals wearing a new T-shirt she designed for the Planned Parenthood Action Fund. Show More Summary

Wearing a Fake Ebola Hazmat Suit for Halloween? Donate a Real One Instead

21 hours agoMarketing / Advertising : AdFreak

Planning to dress up in fake ebola hazmat gear for Halloween? That's awfully douchey, don't you think? Nonprofit humanitarian group Doctors of the World has an idea, though. Why not join the "More Than a Costume" campaign and help pay...Show More Summary

5 Campaign Tips Inspired by the 2014 World Cup

22 hours agoMarketing / Advertising : Adrants

This year's World Cup was, perhaps, the biggest, most exciting, most watched World Cup ever. At least here in the United States where we are still coming to the realization that real football involves a round, usually white ball that players move by kicking it with their foot. And, of course, marketers were all over the scene. Show More Summary

And Here's What Happens When a White Guy Walks the Streets of NYC for 10 Hours

22 hours agoMarketing / Advertising : AdFreak

If you haven't seen the video of the woman walking down the street getting harassed by gawking dudes in New York City, you should probably check it out. It's truly a dispicable display of shameful behavior. And while it might seem insensitive...Show More Summary

Political Ads Are Not Inherently Evil

Summary: The point of advertising is to inform, remind, or persuade a prospective audience about a certain good, service, idea, or concept. As we approach the end of one of the most prolific mid-season election sessions ever, remembering the elemental concept is important.

Patagonia Goes Full Chipotle in This Intense Animation About Goose Down

You'll never think about down jackets or Blue Oyster Cult the same way again after watching Patagonia's darkly informative new video set to the tune of "Don't Fear the Reaper." In the rather Chipotle-esque clip, we follow the journey...Show More Summary

Anti-Gun Ads Use Real Mass Shootings and Bloody Visuals in Attempt to Sway Voters

These PSAs for the Coalition to Stop Gun Violence must rank among the most unnervingly visual—and potentially polarizing—this category has ever produced. And that's really saying something. A somber soundtrack and director Mark Pellington's...Show More Summary

According to This Glue Maker Fixing Things Is As Joyful As Sex

Here's a brilliant example of creativity. To tout the benefits of Sugru glue, the brand has created The Joy of Fix. Yes, it's a knock off of the famed 1970's book, The Joy of Sex. The work comes complete with diagrams on how to "enjoy the fix." There's also a second poster that gets all sexual innuendo on us. Show More Summary

40 Brand Logos With Hidden Messages

Here's an infographic from UK agency Oomph that details the hidden imagery and meaning in 40 big brand logos. Many, like the arrow in the FedEx logo, you may already be aware of. Some you may not. Take a look.

HP Celebrates Human Hands in This Ad for Its Wild New 3-D Touch Computer

We rely on our hands to get us through our various daily projects, whether it's typing on a computer, creating works of art or instructing others to follow a plan. Now, HP wants us to use the power of our paws in the digital space. HP's...Show More Summary

Copyright © 2011 Regator, LLC