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The Best Ads of 2016, So Far.

Including a wonderfully weird Swedish spot for cider (above).See all the ads here.

The Fat Lady Picks Up the Mic and Sings, as Agency Post-it Wars Reach a Weekend Truce

You thought Havas Worldwide's giant mic drop was the end of the agency #postitwars down on Canal Street. But Getty Images and New York magazine picked up the mic and had the fat lady sing on the (probably not) final installation of #canalnotes. read more

Social Chats Transformed Into Musical Tracks

Bose fans on Twitter can watch their messages transform into recorded lyrics

Motorola Transports You to 2006 in Fun Teaser for the Re-release of the Moto Razr

If you dig into the history of the cell phone, you'll find that from roughly 2004 to 2006, the Moto Razr was king—this was after the Samsung Sidekick but before the launch of Apple's iPhone. So it makes sense then that when it comes to marketing for the potential re-release of that very phone, the campaign would be steeped in mid-aughts nostalgia. read more

Y&R's Special Olympics Ad Offers a Truly Remarkable Take on Fatherhood

Ahead of Father's Day, Young & Rubicam Mexico launches a spot for the Special Olympics that follows an expectant dad in a frenzy of anticipation over an upcoming blessed event—the birth of his son. "When I found out you were coming, it was the happiest day of my life," the voiceover begins. Show More Summary

How JCPenney And Pinterest Are Trying To Update The Humble Shopping Mall

Using Pinterest, JCPenney is showcasing products and styles inside their mall-based stores

Everyone's Angry at This Racist Chinese Ad, but It Says Something About America Too

Every few months, a racially offensive advertisement emerges from Asia and makes the rounds in America, to howls of disgust. It's happened again this week, as a Chinese laundry detergent brand called Qiaobi released a spot—airing onShow More Summary

Why Marketing Needs To Promote The Product, Not The Promise

Summary: For two decades now, aspiration has been the watchword of branding. Sell people the story of who they want to be, the logic goes, and the brand wins an unmovable place in their hearts. At one time, many brand campaigns truly struck a chord as they resonated with consumers on an emotional level. Show More Summary

These 'Commitment Rings' Stop You From Watching Netflix Unless Your Partner Is Around

Sick of your significant other skipping ahead and watching your favorite streaming shows without you? Lock them into a faithful TV-viewing relationship with a high-tech pair of series commitment rings, thanks to U.K. ice cream brandShow More Summary

This Gun Control Campaign Lets You Sign a Yearbook for Kids Who'll Never Have One

Tragically, the youngsters in this yearbook will never graduate from high school. In fact, they'll never grow up at all to reach their potential, or experience the fullness of life. And that's because each one was a victim of gun violence. read more

How Pornhub Is Trying To Help You Lose Weight

Time to ditch your morning run and have some early morning delight with this mobile app

Time to Ask Another '20 Questions'

Summary: With the NewFronts and Upfronts behind us, and a holiday weekend ahead, it seems like a good time to ask another "20 Questions" about advertising, marketing and media. Has there ever been a more mealy-mouthed euphemism for layoffs at an advertising agency than "talent calibrations," used by the Starcom MediaVest Group to explain recent pink slips?

McDonald's Makes Green and Red Angry Birds Burgers, Just Makes People Angry

Time was, McDonald's put toys in their Happy Meals to promote movies. Now they just dye their burgers, we guess. McDonald's China is making chicken and pork sandwiches with special red and green buns in advance of the Angry Birds Movie, and they're hardly a welcoming sight. read more

Grab A Coke Right From Your TV Screen

Coca Cola Israel created a TV ad that activates mobile apps to deliver sodas door-to-door

Brand Identity Forged Using Actual DNA

Founders of digital agency took what makes them genetically unique to express their mission

BBDO's Latest Ad for Snickers Ice Cream Bars Is a Real Scream

Can discordant screaming sell ice cream? Snickers sure hopes so, because that's the angle it's going with this new spot for Snickers ice cream bars. Playing on the "I scream, you scream" rhyme, the ad shows a mom and son, a crab, a tattooed...Show More Summary

Google and Levi's Unveil a Connected Jean Jacket. See How It Works in Action

Fashion futurists, rejoice! Google and Levi's first smart garment has arrived, and it's a jean jacket that connects to your smartphone. The tech giant's Project Jacquard, focused on developing touch-sensitive fabrics, has been publicly working with the storied denim brand for a year now. Show More Summary

Snickers 'Hungerithm' Sets the Candy's In-Store Price Based on the Internet's Mood

Snickers has dreamed up one of the cooler online/offline advertising-meets-point-of-sale hybrid campaigns of the year, introducing a "Hungerithm" that gauges the mood of the Internet and adjusts the price of its candy bars in 7-Eleven stores accordingly, in real time. The angrier the Internet, the cheaper the candy—to make everyone a bit happier. read more

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