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Here Are the Two New Clash of Clans Ads, Which Will Get a Gazillion Views

There are fewer explosions and more dialogue in Barton F. Graf 9000's new ads for the Clash of Clans mobile game. In the process, we see a softer, less violent side of featured character the Wizard. In "Preparation," he looks into his...Show More Summary

LG Asked for 'Mom Confessions,' and Moms Delivered

LG launched its #MomConfessions campaign earlier this year with a series of cynically amusing TV spots, and since then, real moms have started to get in on the confessional action. While the appliance brand and agency Hill Holliday seeded the campaign with their own Tumblr posts ("I go running to relieve stress. Show More Summary

10 Universal Marketing Lessons from the ALS Ice Bucket Challenge

The climax of the ALS Ice Bucket Challenge has come and gone, but there are still plenty of people dumping freezing cold buckets of water on their heads to raise awareness about amyotrophic lateral sclerosis (ALS, also known as Lou Gehrig...Show More Summary

Eight O'Clock Coffee Is Bringing to Life the Central Perk Coffee Shop From Friends

Rejoice, Friends enthusiasts! Your dream of sipping coffee at the iconic Central Perk will soon become a reality. It's been 20 years since Ross, Phoebe, Monica, Joey, Chandler and Rachel first graced our TV screens, and the love for the gang remains strong, if all of the people on my Facebook feed are to be trusted. Show More Summary

9 Charity Stunts That Want to Be the Next Ice Bucket Challenge

Eventually, every celebrity and politician (though hopefully not every brand) will have taken the Ice Bucket Challenge. So, what next? The moment the ALS campaign went crazy, we braced for the inevitable slew of copycats. The only question is, Which one will complete hijack your news feed next? Below, Adweek takes a look at some of the contenders. Show More Summary

60% of U.S. Families Have No Disaster Plan, but This Ad Hopes to Change That

In the case of a true disaster, how prepared will your family be? A bleak new PSA raises the question in ways that emergency managers hope will get Americans thinking. Preparedness is the watchword in Deutsch N.Y.'s pro-bono campaign for the Federal Emergency Management Agency. Show More Summary

Is This the World's First Unstealable Bike?

For decades, urban cyclists have been seeking the ultimate bike lock, only to find each one's vulnerabilities eventually demonstrated on YouTube. But what if the answer were in the bike itself? Designed by three Chilean engineering students, the Yerka Project is an "unstealable" bike that functions as its own lock. Show More Summary

Beer Company Serves Up Its Own Twist on the ALS Ice Bucket Challenge

Czech brew brand Two Tales completes the feat by swimming through some of the world's coldest waters

We Love Our Products: It's All How You Look At It

Summary: One day we were looking at an iPad. It had a retina display. Suddenly, we realized that we didn't know what a retina display is. Suddenly, we realized that whatever it is, it sold lots of iPads and other Apple products. Suddenly,...Show More Summary

Why Would Anybody Read This?

Summary: I ask myself that question each time I work out a new topic for this blog -- a series of articles intended to provide relatable perspectives on all forms of B2B and B2C writing to the talented people who do the work and everyone else that reads it. Show More Summary

Master and Apprentice Are Back, and Ridiculous as Ever, for Steak 'n Shake

The latest ads in Carmichael Lynch's master and apprentice campaign for Steak 'n Shake continue to use sound effects and choice props to comic effect. This time, the main featured sound effect is the comically exaggerated air karate chop. Show More Summary

Tweet This Hashtag in NYC, and Reebok Could Run a Pair of Sneakers Over to You

Starting today, New Yorkers who tweet their shoe size and address with the hashtag #ReebokHDS could get a visit from the brand's Human Dispatch Service. The team of runners will personally rush pairs of Reebok's new ZJet sneakers to people at home or at work. Show More Summary

Nocturnal Beer Drinkers Just Hang Around in This Creepy Ad From Brazil

When you get to a certain point, usually around your mid-20s, you realize there's not much more to life than drinking delicious beer. Imagine a world where you only wake up when it's time to imbibe a bottle of suds. That's the strange...Show More Summary

Instagram Users Are Obsessed With Recreating Its Logo, and the Results Are Quite Wonderful

You don't hear a lot of users gushing about their social networks these days, but Instagram seems to be a noticeable exception—as illustrated by the recent trend of photographers creating artistic homages to its logo. Hundreds of people...Show More Summary

Ads Too Fearful, Too Real, Get Few Fans

Summary: Consumers like to be entertained. They like to be scared, too, as long as the program they are watching provides an escape for the troubled character. Though consumers will not stray away from sticky situations, almost all of them will readily prefer happy endings. When an ad does not provide that happy ending, consumers shun the message.

All the Top Companies are Hiring: Don't Pay for a Job

Summary: Job seeking seems to be a theme that's been explored a number of times. I think that we need to go into it one more time; it's for the good of humanity. Beyond Madison Avenue is a site directly connected to Talent Zoo, which is a talent and recruitment website and not a paid search firm. Show More Summary

I'd Totally Follow Halle Berry Into the Jungle After Watching This Smoldering Fragrance Ad

I've been in love with Halle Berry for, well, forever. Did you know she's 48? Not that that matters other than it just means I'm old. But I could watch her pick weeds in an abandoned warehouse and still be entranced. So I'm lovin' this new ad she's done for her fragrance line, Wild Essence. Show More Summary

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