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Ram Trucks in Sports Illustrated Swimsuit Edition

Ram Trucks' Guts and Glory campaign in Sports Illustrated Swimsuit Edition 2015 Advertising Agency: Richards Group, Dallas, Texas, USA Creative Director: Jimmy Bonner Art Director: Rob Baker Photographer: Andy Glass Retoucher: Taylor James Published: February 2015

Gripping Powerade Spot With Derrick Rose Includes First Ad Narration by Tupac Shakur

In this inspirational ad from Wieden + Kennedy for Powerade, a boy who represents a young Derrick Rose rides through the south side of Chicago to a voiceover by Tupac Shakur—the late rapper's first narration of a commercial. "You see, you wouldn't ask why the rose that grew from the concrete had damaged petals," Shakur says. Show More Summary

Do Competing Bottled Water Brands Actually Taste Different? Rhett & Link Find Out

Rhett & Link will slake your thirst for goofy, brand-inspired comedy in the "Ultimate Water Taste Test," a wonderfully wet episode of their "Good Mythical Morning" YouTube show. The guys, best known for their brilliantly bad local commercials, compete against each other to identify seven varieties of water. Show More Summary

Jose Cuervo Mixes a Margarita in Space and Parachutes It Back to Earth

Brands are obsessed with space, getting to space, and anything that's been to space. This week, it was Jose Cuervo's chance to boldly go where no tequila brand had gone before—and hopefully make it home safely. In honor of National Margarita...Show More Summary

There Are Many Ways to Skin a Freelance Copywriter

Summary: As a freelance copywriter, how do you get business? I get this question a lot, both from clients and creatives alike. For a number of people, the ultimate goal is to work for themselves: their preferred hours, deadlines, and clients. Show More Summary

Drew Neisser: Pareidolia and the Elusive P’s of On-The-Job Creativity

Non-artists of the world, take note: creativity comes by way of a literal soup of p-words

Samsung Playfully Hints at an Airborne Camera Phone

Samsung joins the Galaxy S6 rumor mill fun by spinning its own concept rumors

KFC Gives Us Edible Coffee Cups

Instead of throwing paper cups in the trash, coffee drinkers can now help the environment by eating branded cookie cups

'15 Sounds Nice?' Nike Golf Has Some Fun With 14-Time Major Winner Tiger Woods

Tiger Woods has been having a rough time for about half a decade. He's been stuck on 14 major championships since 2008, but it's good to know he can poke a little fun at himself. Tiger gives his pursuit of No. 15 a quick, humorous mention...Show More Summary

Every Brand Wanted a Piece of #TheDress, but Who Wore It Best?

What a day the Internet had yesterday. First we by MacVx">watched llamas on the loose. Then, just after 6 p.m., BuzzFeed posted what might be its single most-shared article ever: "What Colors Are This Dress." If you're unaware—which is impossible, unless you live in a cave—the story pointed to a Tumblr discussion about the color of a dress. Show More Summary

Saatchi & Saatchi Delivers #ICareAboutRare

Summary: Nearly every person in the States would cry out if the slaughter of bald eagles was going unnoticed, or if the U.S. adopted the policy of ruthlessly shooting dolphins the moment they came out of international waters. Yes, these species are rare, and it is important to our ecology to protect them.

10 Branded Llama Tweets, From Llame to LLOL

You've got a social media war room during the Super Bowl to generate that genius real-time tweet. But what about when llamas are suddenly, unexpectedly on the loose and the Internet is going insane? How do you respond?! As it happens, this exact thing happened today. Show More Summary

Frank Underwood of House of Cards Gets Campaign Posters Inspired by Those From History

The third season of Netflix's government drama House of Cards will officially be available to stream on Friday. And (spoiler alert) Frank Underwood has consolidated his power. Apparently, lots of scheming, backstabbing and murdering pays off. Show More Summary

When Predicting Behavior, Marketers Get In Their Own Way

Summary: Many marketing professionals are drawn to the industry due to the opportunity to learn and test ideas about how consumers think, and why they think the way they do about goods and services. We like to think that we have a good grasp on what consumers like, how they want to receive their products. If we don't know, then we implement methods that should enlighten us.

Mark Mothersbaugh Traces His Life From Blind Kid to Visionary in Great Google Play Ad

Google Play has been running a great branded content series from BBH Los Angeles called "California Inspires Me," featuring interviews—which are then set to animation—with famous Californians talking about their upbringing. It's a collaboration...Show More Summary

Apple Watch Gets Its First Advertising With a Stylish 12-Page Spread in Vogue

Apple Watch gets a 12-page spread in the March issue of Vogue, part of the run-up to the wearable device's launch in April. Rate-card value: north of $2.2 million. All three versions of the watch—the luxe 18-karat gold model, a sports...Show More Summary

Agency Creatives Need to Shut Up About Entering Ad Contests, and Here's Why

Attention, creatives: You have actual paying clients, and shouldn't be pissing your time away working on briefs for some cockamamie ad contest. But if you do, at least keep it quiet. That's the message of this amusing video by agency...Show More Summary

Infographic: Here's Just How Much Crappy Beer Americans Are Drinking

Sure, we Americans drink a whole lot of light beer, but do you realize just how much? The infographic below from the team at alcohol-fueled site VinePair shows the staggering scope of mainstream beer sales—especially Bud Light, which tallies $3 billion more in sales than its closest competitor, Coors Light. Show More Summary

Bleak Billboards in London Tell Sad Stories of People Priced Out of the City

Bleak black-and-white digital billboards in London (one in Holborn and one in Aldgate) are telling the sad stories of people priced out of London as the city continues to change. If you're headed to or moving out of London, LondonIsChanging.org wants to know why. Show More Summary

Netflix Uses One Brilliant Tweet to Show Why You Should Be Afraid of Comcast

Netflix and Comcast have been sparring for a while. But on Wednesday, Netflix delivered a quietly epic uppercut to the cable giant and its interests—thanks to a single creative tweet. It concerns net neutrality, on which the FCC is set to vote Thursday. Show More Summary

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