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Kimoji Developer: How Chatbots and Keyboards Are Poised To Change Brand Engagement [FoA SF]

Jonathan Shirtfman, Director of Business Strategist at Snaps, shares how brands can make useful and popular applications for mobile messaging

Chobani Makes Its First Move Out Of The Dairy Aisle

The yogurt-maker is looking to expand past breakfast with a line of dips

Man Secretly Runs Horrifying Full-Page Newspaper Ad Seeking Wife for 48-Year-Old Son

Father's Day was very likely a tense affair for Salt Lake City resident Baron Brooks, whose dad Arthur made a full-page, $900 personals newspaper ad for him without his permission. Not only that, but the ad makes Baron sound like a total jerk, too. read more

Columbia Reimagines Clothing Tags As Saws And Fishing Kits

The outdoor company's Turkish branch has taken a new perspective on garment functionality

Lockers Give Out Free Sunblock To Beachgoers

This campaign from skincare brand Garnier won't just store personal belongings, it will teach people how important protecting their skin is

Babies Pose With Their Food Look-Alikes in Cute Campaign for Gerber

There's a mix of food porn and adorable babies in the new Gerber national TV and print campaign. Think Anne Geddes, without the over-the-top schmaltz. read more

Disaster Grips France in Burger King's 'Whopper Blackout' Gag

Not many people know that Burger King pulled out of France for 15 years between 1997 and 2012. Because it didn't. But the fast-food chain gleefully imagines such a nightmare scenario in a new seven-minute mockumentary from agency Buzzman. read more

McWhopper Wins Print, a Category 'Trying to Find Its Feet'

Summary: Burger King's McWhopper effort, created by WPP's Y&R New Zealand, bagged the Grand Prix in the Cannes Lion International Festival of Creativity's Print & Publishing category. The campaign, which invited Burger King's archrival McDonald's to make peace by uniting a Big Mac and a Whopper, eventually spread around the globe and involved six other agencies.

GE’s Chief Creative Officer On Using Drones And Podcasts To Tell A 100-Year-Old Brand Story [FoA NYC]

On July 12 at PSFK’s Future of Advertising NYC, Andy Goldberg will share how GE creates content to inspire all audiences

Content Strategy Director: Brands And The Bite-Sized Media Revolution

Jen Boyles of Advertising Agency Olsen explains how to create a short, digestible and humanizing digital strategy

Snapchat Is Starting Its Own Magazine About Technology

The social platform makes an unexpected move, launching them from the mobile screen to your desktop.

What Does A Social Network Just For The Super Rich Look Like?

A platform under Credit Suisse offers exclusive networking for high net worth individuals

Free Bikes Given Away In Exchange For Becoming A Rolling Advertisement

A London-based company is developing a series of new technologies that could turn bikes into a huge media platform

This Preppy Retailer that Refuses to Put Models in Its Catalogs Might Be Worth $1 Billion

Summary: Preppy retailer Vineyard Vines has been around since brothers Ian and Shep Murray quit their jobs to start the brand in 1998, but it's becoming more and more ubiquitous. The company has over 75 stores, with a loyal following...Show More Summary

Why Alcohol Brands Are Selling Lifestyle Instead Of Product

In our new #FutureofAdvertising report, PSFK Labs hears how SMIRNOFF is designing a sub-brand

A Jeep Wrangler Gets a Crazy Desert Stunt Drive in Pennzoil's Latest Engine Test

Pennzoil—if it's good enough to keep an engine cool while tearing through the desert in a souped-up Jeep Wrangler, it's probably good enough for commuting to work in your late-model sedan. read more

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