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New York City FC's First Brand Spot Is a Gritty Paean to the City It Calls Home

30 minutes agoMarketing / Advertising : AdFreak

When Major League Soccer began play in 1996, those of us who lived in New York City had only one team to root for—the New York/New Jersey MetroStars. But despite their odd hybrid name, they were pretty solidly a New Jersey team. They...Show More Summary

Step Right Up and Watch This Air Acrobat Attempt the Most Irresponsible Circus Act Ever

31 minutes agoMarketing / Advertising : AdFreak

One December day at the International Scene of Contemporary Dance in Stockholm, Sweden, a man named Olle, one of the best air acrobats in the world, did a triple-somersault jump. It was a jump like hundreds of others he'd done before, but this time was different. He fell on his head. "Within that second I heard my neck break. Show More Summary

How McDonald’s and Omnicom Plan to Make Zero-Margin, Performance-Related Pay a Recipe for Success

Summary: A zero margin, performance-related pay model might seem more beneficial for McDonald’s than Omnicom but both advertiser and agency are confident it’s the best way to balance the small agency intimacy with the cost efficiency and breadth of a big agency, write Natalie Mortimer and Seb Joseph. It’s a model its creators...

U.S. Cellular Made a 7-Hour Preroll Ad That Just Lets You Watch Grass Grow

15 hours agoMarketing / Advertising : AdFreak

U.S. Cellular sets a new standard for tedium with this preroll ad that lasts seven hours. It's about as exciting as watching grass grow. In fact, that's mostly what happens during its 420-minute running time: Grass grows... and grows... Show More Summary

The Official Name of Volkswagen's New Car Is a Hashtag: #PinkBeetle

19 hours agoMarketing / Advertising : AdFreak

It's not every day that an automaker launches a new, brightly colored car based on social media demand. Or names the model after the hashtag that helped bear it. The 2017 Special Edition Volkswagen #PinkBeetle (its official name) hits...Show More Summary

Nick Offerman and Megan Mullally Revisit the 1991 Clio Awards, Advertising's Most Surreal Night

19 hours agoMarketing / Advertising : AdFreak

It remains the most notorious night in advertising history—June 13, 1991. The Clio Awards were scheduled to hand out their radio and print awards. But as Adweek later told the story, "what ensued was less an ad-award show than a tawdry...Show More Summary

Katy Perry Votes Naked in Funny Or Die's 'Everyone Votes!' Campaign

19 hours agoMarketing / Advertising : AdFreak

You could probably use a little levity after last night debate's, so here's some political comedy from Katy Perry, who suggests that you vote in November no matter how you look or what you're wearing (or not wearing). read more

Airbnb Set Up Marnie the Dog in Her Very Own Pet-Friendly Beverly Hills Mansion

19 hours agoMarketing / Advertising : AdFreak

Travel can be rough on animals. So, to celebrate National Dog Week (Sept. 19-25) and promote its 600,000 pet-friendly homes, Airbnb shined a light on social media star Marnie the Dog, a senior pet who just moved from New York to sun-soaked Beverly Hills. Fame is packed with perks... Show More Summary

For Love or Money? One Couple Doesn't Have to Choose in This Lovely Spanish Lottery Ad

19 hours agoMarketing / Advertising : AdFreak

The lottery may not have much to do with fate, but it's a lot like love—if you don't play, you won't win, says a new ad from Spain. The three-and-a-half minute commercial for EuroMillions, the country's national cash raffle, offers a...Show More Summary

Lancôme’s Newest Campaign Stars A Domestic Abuse Survivor

Rosie Batty is the new face of the Love Your Age series, and is using the platform to bring awareness to a prevalent and deadly problem

The Devaluation Of Creativity

Summary: Thank you for inviting me here tonight. I’m not usually invited to speak at high class affairs like this. I usually get invited to horrifying events like the “The Programmatic Real-Time Digital Insider Summit” or some other majestically titled festival of horsesht.

12 Ads That Prove Nostalgia Is a Powerful Marketing Tactic

Summary: Nostalgia marketing is the advertising equivalent of comfort food. In a time when most marketing focuses heavily on the future, it transports us back to a simpler place where our current problems don't matter and the hustle and bustle of modernity just melts away. Instead of anticipating the next great thing, nostalgia marketing...

The Stars of Will & Grace Just Reunited for a Hilarious Pitch to Get You to Vote for Hillary

Can Will and Grace convince you to cast your vote for Hillary Clinton this November? A new mini-reunion episode of the sitcom that starred Debra Messing, Eric McCormack, Sean Hayes and Megan Mullally appeared just hours before tonight's debate. read more

What Ad Agencies Will Look Like in 2025.

No creative departments, No account execs, no Big Ideas, but Sir Martin Sorrell, one way or another, will still be chairman of WPP. Read the story on Digiday—LINK.

McCann Created an Escort Service That Had a Macabre Surprise for Anyone Who Tried It

Prostitution has always been fraught with the risk of violence, but today the internet provides broader scope and anonymity. Alongside the sense of entitlement that some people get when they pay for something, this both strengthens the...Show More Summary

Oreo Is Now Making Tasty-Style Recipe Videos for Some of Its Stranger Flavors

If you're looking for a low-calorie dessert that mixes avocados and chocolate, then Oreos has a video for you. To promote new special-edition mint and strawberry-cheesecake flavors of the classic sandwich cookie, packaged-foods conglomerate...Show More Summary

Audi Made One Hell of an Entertaining Ad for Tonight's Debate That Everyone Will Love

There's one thing almost everyone watching Monday night's first presidential debate will be able to agree on—that this new Audi commercial, "Duel," airing during the telecast, is a brilliant bit of perfectly timed entertainment. read more

Tecate Will Ambush Tonight's Debate With This Trump-Mocking Ad About Building a 'Beer Wall'

Tecate thinks building a wall between the U.S. and Mexico is a great idea—as long as it's 3 feet tall and is used as a meeting place for guys from both sides of the border (and all sides of the political spectrum) to get together and...Show More Summary

Jack Daniel's Puts the Townspeople of Lynchburg Front and Center in Its New Ads

If you don't know jack about the townsfolk of Lynchburg, Tenn., that's about to change. Lynchburg's most famous resident, Brown-Forman brand Jack Daniel's, puts the spotlight on some of its less-renowned neighbors in new ads from Arnold...Show More Summary

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