Over the weekend, Canadian airline WestJet released a video detailing an amazing Christmas promotion. Passengers boarding flights at Toronto's Pearson International Airport and Hamilton's John C. Munro International Airport were given...Show More Summary
This Social Media Pocket Guide (one of the best we've ever seen!) from Spredfast, part of the Adrants whitepaper series, outlines six objectives every brand should have at the core of its social strategy. The guide helps point companies in the right direction for creating and implementing social media initiatives based on proven success tactics. Show More Summary
Last week, we took a look at what's hot and what's not in terms of design trends for 2014. Today, we're going to take a look at the top visual design trends for 2014. Just like last week's Hot or Not Design Trends piece, iStock queried...Show More Summary
We've watched this video three times and still don't know what we're being sold. We're not quite sure what it is but something must be distracting us from the video's main message. Apparently, we're not alone. Pretty much every YouTube commenter has no idea what the video's about either. Attention brands. Show More Summary
If you share our distaste, dislike and, well, utter hatred of tiny little yippy dogs that bark their annoying little heads off overtime the wind blows and an equal hatred for people who treat these tiny little yippy dogs like they're...Show More Summary
In September we were introduced to the "world's first tweeting refrigerator from LG. The fridge would tweet a message each time it was opened. Now, a holiday version of the campaign has returned. M&C Saatchi Stockholm has relaunched the fridge which allows people to tweet a wish to Santa using the hashtag #lgxmasstory. Show More Summary
Visual content is being used in a variety of ways to communicate. Large amounts of data are being packaged into easily consumable infographics. Videos are being used to tell dynamic stories. Even consumers, knowingly or not, are in on the visual content creation with sharing pictures of their interaction with products and brands. Show More Summary
Continuing an agency tradition, Colle+McVoy has released their latest series of holiday cards celebrating made-up, hybrid occasions.
Summary: I love ads with Santa. Don't you? How could we not? I have a cousin who looks just like him. Doesn't everyone? Almost everyone? The problem is the poor fellow is overused on TV ads. We know his connection to Coca-Cola, hence the red suit and white beard. Show More Summary
Summary: As marketing and advertising professionals, we all understand that picking a name or phrase to represent our product, service, or concept is not a simple task. It must not only show the prospective audiences what our brand and product are about, but also leave an impression in the minds of our audience...
Summary: After the media team at Fox started to count down the weeks to the Super Bowl in February 2014, they could all finally give a sigh of relief. They sold out the Super Bowl. Several outlets have announced that the price tag for the Super Bowl's 30-second spots is around $4--$4.5 million dollars. Show More Summary
This touching campaign led a group of physically disabled people to see themselves differently, with the hope that others will too.
If, like me, you can't stand the seasonal schmaltz, the mushiness, the faux feel good hooey, go to VICE and watch four commercials that actually treat consumers like sentient human beings — including the CANAL+ Nativity ad, above. L...
Tora, Tora, Tora, SpaghettiOs and Campbell Soup Company (parent).Image via. Previously in: Twidiot of the Week.
The network is exclusively debuting the ad, featuring James Earl Jones and Malcolm McDowell, on a single social stream.
Iris Amsterdam designed a set of bottles filled with water sourced directly from the city’s waterways.
To promote the film’s release, ‘Ron Burgundy Scotch’ is being created.
New concept means commuters get to watch a movie while they wait in gridlock
What the hell is going on here? That may be the main question on your mind as you watch this Marc Jacobs video, in which the brand's president, Robert Duffy, announces something about a photo truck being outside its Bleecker Street store...Show More Summary
We can imagine the the amount of head scratching that went on among Clemenger BBDO creatives after being briefed by Carlton on their new beer which is called...Carlton Cold. We're sure it was like, "Say what" Isn't all beer cold? How...Show More Summary