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Video: 4 Ways Mobile Marketers Are Using Interactivity to Engage Customers

31 minutes agoMarketing / Advertising : AdFreak

With mobile video expected to grow nearly 9 percent over the next year, how can brand marketers take full advantage of reaching customers on the go? Some brands have found making videos that are interactive will lead to increased engagement and lift sales. In our new video series, The Pivot, we take a look at...

Snapchat Users Can Now Add Giphy’s Animated GIF Stickers to Their Snaps

Snap Inc. detailed Snapchat's two newest features. First, the company partnered with Giphy to allow Snapchat users to search Giphy's library for animated GIF stickers they can add to their Snaps. Snapchat users can access the Giphy library by tapping the sticker icon near the top-right corner of the screen once they've taken a photo...

On the Adweek Podcast: Who Is Shaping the Future of Media Strategy?

Few agencies are facing greater disruption than those focused on media, a field whose entire definition has come into flux in recent years. And while that's bad news for shops that relied on well-balanced spreadsheets and bulk paid placements, it's a trend that's leaving plenty of opportunities for those undaunted by ambiguity and innovation. This...

How to Create an Effective Digital Video Campaign That Actually Converts Customers

Remember when BuzzFeed launched those masterfully produced Tasty videos, to the tune of millions of viewers? They created insatiable social media fodder and continue to dominate Facebook feeds all over the world, empowering viewers to make something awesome for dinner. The other side effect? Marketers everywhere will forever try to recreate the style that makes...

Fox News to Launch Ad-Free Streaming Service Aimed at ‘Superfans’

Add Fox News Channel to the growing list of TV outlets preparing to roll out a direct-to-consumer streaming service within the next year. Fox News announced this morning that it will launch Fox Nation, a streaming subscription service targeting the network's "superfans," during the fourth quarter. This will be a separate experience from Fox News...

Hardee's and Carl's Jr Will Finally Have Separate Personas

Summary: The parent company of both brands is letting new creative AOR Havas Chicago make two separate personas for the burger joints, featuring a new campaign for Carl’s Jr. voiced by Matthew McConaughey.

If You Thought Voice Was Easy, Wait Until Devices Make Predictions

Voice technology was everywhere at CES this year (toilets included), in large part because it's an easy, natural interface. But it still requires input from consumers--which, at least in marketing terms, means friction remains. "There are few things more natural than simply asking for something and having that thing brought to you," said Jason Snyder,...

Subway's Bold New Rebranding Campaign

Summary: Dentsu hopes its first work resonates with Millenials and Gen-Z. The minute-long anthem spot debuting during the Olympics focuses on variety, the so-called spice of life.

Look Out, Trade Shows, Here Comes the Anti-Swag Swag Bag

Like many entrepreneurial professionals, Lynne Lambert sees a lot of swag in her business travels, and also like many professionals, she has to make a tough call about the swag bags she's found herself toting around trade-show floors. It goes like this: "Everything is heavily logoed, and I have to decide: Do I toss this?...

Hearts & Science Hires GroupM Executive to Help Run the AT&T Business

Hearts & Science welcomed A.J. Storinge from GroupM as its new executive director, media on the AT&T account. Storinge will be tasked with leading AT&T media across the New York, Atlanta and Dallas offices while reporting to Ralph Pardo, Hearts & Science president on the account. Last year, AT&T began the process of moving its...

Black Panther Star Michael B. Jordan Explains the Creative Process in Brisk’s New Meta Campaign

While Michael B. Jordan has been behind the camera a few times, he sees the new 60-second spot he directed for Brisk as his directorial debut. The ad shines a light on the invisible work that goes into the creative process--like the work Jordan has to do to get into his character as Erik Killmonger...

4 Deceptive Mobile Ad Tricks and What Marketers Can Learn From Them

Despite the explosion in mobile advertising (eMarketer pegs mobile to generate $70 billion in the U.S. this year, up from $47 billion in 2016), mobile advertising, by and large, still sucks. Creative is often jammed into small boxes and ad formats that litter websites, and in some cases, marketers use deceptive design tricks to incentivize...

Perrier Just Remade Its Most Famous Ad, ‘Lion,’ Three Decades Later

Almost three decades after its spot "Lion," directed by Jean-Paul Goude, stormed the Cannes Lions festival, winning the Grand Prix in Film, Perrier has rolled out a remake of sorts--with everything on an intentionally smaller scale. The original spot, an absolute classic from Ogilvy Paris, featured a woman and a lion fighting over a bottle...

Advertisers Must Keep Up With Cord-Cutters or Else Brands Risk Creating ‘Lost Generation’

A coup d'etat is taking place across the television industry. It used to be that cable providers were the reigning powers of television, declaring what consumers would watch and when. Not home in time? Sorry, you missed this week's episode of Seinfeld. But no longer. The last year has marked a distinct shift in power...

PokerStars Found a Dude With the Perfect Poker Face for Its New Ad

PokerStars puts on its game face and bids newbies to sign up for some online gambling action in fresh work themed, "You're already a great poker player." Hey, why not cash in that 401(k) and really take charge of your financial future, right? "To recruit new players and poker beginners, we had to convince non-expert...

What Marketers Can Learn From the Most Effective Russian Ads of the 2016 Election

We've all heard reports about how Russian operatives created and distributed ads and posts on Facebook between June 2015 and August 2017. The idea was to split the millions of Americans who saw these fabricated stories along party lines, thereby deepening existing hardline, ideological stances around controversial social issues. While it is unknown whether these...

Gucci’s ’60s-Inspired Student Protest Ad Misses the Point About Why We’re All Mad

It doesn't take a lot for people to stop believing in their institutions. It doesn't take much to dampen our sense of injustice and the motivation to force change. If too many messages conflict, too many injustices go unpunished and too much infighting is left to fester in our fresh-dug trenches, we can easily become...

‘3 Billboards’-Inspired Protest Calls for Justice Following the Fatal Grenfell Tower Fire

"Seventy-one dead." "And still no arrests?" "How come?" Three billboards displayed these haunting messages on Thursday outside Grenfell Towers in London--where a massive fire ripped through a 24-story block of public housing flats on June 14, killing 71 people. Show More Summary

NBC Olympics Ratings Took a Tumble on Wednesday Night

NBC's Pyeongchang Olympics prime time ratings took a bit of a tumble on Wednesday night. Per Nielsen live-plus-same-day data and digital data from Adobe Analytics, NBC Olympics' Wednesday prime-time coverage posted a Total Audience Delivery of 19.2 million viewers, of which 17.2 million watched on NBC only. That means there was a 12 percent lift...

Why Scannable Shelf Tags Could Improve the Retail Experience After Beacons Failed

Once upon a time, beacons--Bluetooth-powered devices that can push messages to smartphones--offered brands an opportunity to connect with consumers in physical retail locations and gather data about them. For brands, beacons promised an expanded and expansive conversation at the shelf. Companies spend a lot of money trying to get consumers to the store and in...

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