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Can You Figure Out the Mystery Inside This Remarkable Ad About High School Love?

Here's a pretty amazing ad from BBDO New York, with a mystery at its core. At the outset, we meet Evan, a high school kid who can't wait for summer break. He's so bored that he begins etching words into a table in the library. The next...Show More Summary

This Gym's Reserved Parking Spots for Members Are the Farthest Ones From the Door

Parking a few steps from the gym door is kind of like ordering a cheeseburger and a diet Coke. Isn't it? Anytime Fitness won't dictate where its members leave their wheels, but the international 24/7 gym chain is encouraging its workout warriors to go the distance, even before they hit the treadmill. Show More Summary

Netflix Creates Binge Candle To Celebrate A New Season Of Gilmore Girls

The streaming service developed a special layered candle that creates candle with episode-specific smells

Interactive Film Tells A Story About Living With Cancer

A moving song written by a father of a cancer patient comes alive in a 3D environment

Changes in Content Consumption: How Advertisers Can Cut Through the Noise

Summary: With the emergence of digital channels such as Vimeo, Netflix, YouTube and Snapchat to name but a few, traditional media and advertising streams are sharing their space with a multitude of ways to consume content. Consumers have more choice than ever before and by 2017, consumer spending on digital content will reach $180 billion...

This Season's 5 Worst Christmas Commercials

They're all bad, but the Lexus spots are the absolute worst. My latest post for Digiday—LINK.

Holiday Movies 2016: All The Films to See This Month, and How They're Being Marketed

Harry: "Every year I just try to get from the day before Thanksgiving to the day after New Year's." Sally: "A lot of suicides." Yeah, it's a stressful time of year. Many of us are dealing with extended family more than we do any other time of year, and so are looking for moments of respite and escape. Show More Summary

Lingerie Brand Gets Intimate With Customers In Holiday Messaging Campaign

Agent Provocateur is offering personalization in a feature called 'Ménage à Trois' for couples to speak with an agent and shop over WhatsApp

Ad Agencies' New Office Hack: Sit Wherever You Want

Summary: When Brian McPartland started interning at IPG Mediabrands’ mobile agency Ansible this summer, he wasn’t hidden away in some corner of the office with the rest of the interns. Instead, he sat in a different seat everyday and regularly rubbed shoulders with the agency’s managing director, Mark Power — ultimately landing a full-time gig.

Sonos Embraces 'Subway Therapy' After Its Ads Threaten to Displace the Sticky Notes in NYC

For those in New York City grieving the results of the presidential election, the "Subway Therapy" wall of sticky notes inside New York City's Union Square station has been a source of solace and inspiration. The wall was set up within hours of the Nov. Show More Summary

Netflix Made a Gilmore Girls 'Binge Candle' That Smells Different as You Burn Through Each Episode

You can binge watch or binge read. And now you can even binge smell! Check out the Binge Candle, created by Netflix (with help from TBWA\Chiat\Day) to help promote the Gilmore Girls revival. There are four 90-minute episodes as part of Gilmore Girls: A Year In The Life, each related to a specific season. Show More Summary

If You Cooked Up TV Shows in a Kitchen, It Might Look Like This Crazy, Delightful Ad

One reason people go for over-the-top (OTT) services like Netflix is you don't have to worry about channels anymore. You can just run it and have this broad array of awesome content at your fingertips. Barring HBO, channels are too dispersed to put up much of a fight against that kind of variety. Show More Summary

Napoleon Dynamite Stars Reunite in Burger King's Stupidly Charming Ad for Cheesy Tots

If you're going to talk about tater tots, you might as well get the stars of Napoleon Dynamite to do it. Yes, the cult film debuted over a decade ago (2004, to be exact) but there probably hasn't been another piece of pop culture that has embraced—and celebrated—tater tots. Show More Summary

Minute Maid Opened a Store for the Holidays Where You Can't Buy Anything at All

Parents, man. Whatever they do, they traumatize you. That's just something we like to say in hard times. But parenting is obviously a job best characterized by improvisation, one constantly learned and never really mastered. Around the...Show More Summary

Cheetos Has a 2016 Winter Fashion Collection for Those Who Can't Get Enough Orange

Cheetos seems to have figured that if you're wearing their product anyway, they might as well make a wearable collection. Chester Cheetah himself is said to have designed a new winter fashion line that elevates the typical orange fingers and striped clothing stains you get after eating a bag of Cheetos—all the way to leggings and male onesies. read more

Domino’s Japan Is Working On Reindeer Pizza Delivery

The food chain is attempting to create a unique delivery system so that hungry people can get pizza in the dead of winter

Native, Video and Programmatic are the Essentials for Mobile Advertising Success

Summary: There’s no doubt mobile is an immense opportunity for digital advertising, particularly in this part of the world (APAC). Almost three quarters of us will have a mobile device by 2020; that’s 3.1 billion people. Such growth is difficult to ignore...

Snowmen Migrate North to Colder Weather in Quirky Mockumentary About Climate Change

In the meadow, we can build a snowman … can't we? Rising temperatures resulting from climate change can put the kibosh on such seasonal fun. And more important, increasing heat threatens all manner of species on planet Earth, including...Show More Summary

Coolest Agency Product of the Day: This Reactive, Ready-to-Use, Modular Kinetic Display

The inventors at Breakfast have been busy, and their newest toy is ready for market. The Brooklyn-based agency and product design shop—once described as a team of "hardware hackers"—today is launching a flexible, standalone version of its electromagnetic dot-based billboard. Show More Summary

Here's the First Branded Mannequin Challenge Video That's Really Worth Watching

A few brands and agencies have tried the Mannequin Challenge, but here's one that has a powerful and compelling message to impart. The video below is set to Sremmurd's "Black Beatles." In keeping with Mannequin Challenge tradition, the...Show More Summary

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