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Why This Radio Station Just Put Charles Manson on a Billboard It Admits Is ‘Tasteless’

Why would anyone in their right mind put Charles Manson on a billboard? Good question. First, some context. WFMU 91.1 FM holds a special place in the hearts of rabid music fans in the greater New York City area. Since 1958, the station in East Orange, N.J., has been broadcasting sound waves from the farthest...

Samsung: Ad Agencies Should Fear Influencers

Summary: Samsung’s top US marketer has suggested that agencies should see social influencers as a threat to their business models.

Heineken Made Absurdly Dramatic Ads to Mirror the Thrill of Global Soccer

Not all of us get the fuss over soccer. Thankfully, there's Heineken. In the beer brand's self-bestowed role as great democratizer, and with help from Publicis Italy, a new series of Fredrik Bond-directed ads for its #SharetheDrama campaign interprets the stakes of the game by using cinematic tropes that non-sportspeople perhaps understand better. First up,...

Errol Morris Shot 56 Soothing Ads for Wealthsimple, and He Stars in the Best One of Them All

Money is a fraught subject for many Americans, even relatively well-off ones. Investment company Wealthsimple takes on those often unspoken anxieties with a new campaign shot by Oscar-winning documentarian Errol Morris (and created in-house), featuring a wide range of regular people chatting about their worries. A staggering 56 short interview-style clips spotlight a range of...

American Cancer Society Repositions to Educate Public

Summary: The American Cancer Society has unveiled a new brand positioning and campaign to help people better understand what exactly the organization does.

The Halo Top Ice Cream Ad That’s Creeping Everyone Out Is Even Weirder Than You Thought

You've probably seen the dystopian Halo Top ice cream commercial by now--the one directed by Mike Diva, the popular YouTuber with the twisted sense of humor. We wrote about it last week, and it's also been playing in front of the movie It at cinemas. For a brand on the rise, it's a subversive commercial...

Why Normal Ads Suddenly Looked Blurry and Hard to See on the U.K.’s Channel 4 Tonight

Channel 4 viewers, there is nothing wrong with your television sets. Do not attempt to adjust the picture. Tonight, as part of National Eye Health Week, the British broadcaster joined with the Royal National Institute of Blind People for a series of unusual ad breaks designed to let folks experience various sight-loss conditions. Channel 4...

Unfortunate Marketing Job Titles of the Near Future

VP of Wokeness, Head of Thought, Marketing Mahatma. What will your overly important title by in 2020? LINK—on Digiday.

RIP, Harry Dean Stanton. Here’s a Newly Found 5-Minute Version of His Great 1996 Guess Ad

"Let's not mistake me for someone who gives a shit." That great line, delivered with a dark chuckle by Harry Dean Stanton in a newly discovered five-minute version of the celebrated "Cheat" ad for Guess Jeans, could sum up Stanton's outlook on advertising throughout his career. He didn't do many ads. But he did find...

The American Cancer Society Gets Personal in Frank First Ads From The Richards Group

The American Cancer Society has launched its first brand campaign since 2015 with stark, earnest and personal ads aimed at differentiating the organization from other cancer charities. In January, the organization selected The Richards Group as its agency of record following a review launched late last year. In November 2015, American Cancer Society hired longtime...

The License Plate on This Skier’s Arm Turned Out to Be One of Audi’s Cleverest Ads Yet

Audi was one of many sponsors at the 2017 World Ski Championships in St. Moritz, Switzerland, this past February. To help the automaker stand out from the crowd, Stockholm agency ?kestam Holst came up with a counterintuitive idea: Replace the brand's logo on a single competitor's sleeve with a license plate number--and then award the...

'The Handmaid's Tale' and Hulu Win Big at Emmys

Summary: It was inevitable that a streaming service would win an Emmy for best drama at some point. But no one expected Hulu to get there first.

Comedians Crash Netflix Shows as the ‘Netflix Is a Joke’ Campaign Hits TV

Those cryptic (but not really) "Netflix Is a Joke" billboards that popped up recently have now been paid off on Emmy night with a "Netflix Is a Joke" commercial in which Dave Chappelle, Ellen DeGeneres, Chris Rock and Jerry Seinfeld--who've all signed to star in Netflix stand-up specials--crash scenes from Netflix original programming. Netflix worked...

Volkswagen Tiguan Sends Fans on a Wacky Instagram Scavenger Hunt

After his first Hollywood hit, King Kong rampaged through various sequels. Aping that career trajectory, the king-sized, Kong-style gorilla balloon that stole the show in Volkswagen's popular Tiguan TV campaign pops up today in a virtual scavenger hunt game. Called "Rule the Road" and played on Instagram, the game has a race-through-the-city format that positions...

A Trucker Dad Keeps Up With His Daughter in Mack Trucks’ Country Paean to the Long Haul

There's nothing more American than a country song about long-haul trucking. At least, that's the rough calculus behind a new ad from Mack Trucks, featuring an original tune by Nashville-based artist Steve Moakler. In "Born Ready," a four-minute commercial made in the style of a music video, Moakler croons about rolling down the blacktop with...

Live Sports TV Audience Is, Um.. Getting Old

Summary: A new report on the state of sports media in the U.S. from the ad buying giant Magna Global shows that while live sports consumption remains strong, its audience keeps aging.

Burger King Opened a Bus Line in Brussels to Take People to Its One Restaurant There

Brussels, Belgium, has waited a good long while for its first-ever Burger King restaurant, and the transition hasn't been smooth. Remember when we mentioned the brand likes to showboat? Early on, to tease its arrival in the Belgian capital, it released ads that literally asked people to choose between Burger King and the actual king...

An Orchestra of Audi Engines Performs Classic TV Theme Songs for the Emmys

Ever wonder how iconic TV theme songs would sound with brand-new Audi vehicles revving their engines in time to the beat? Well, now we know, thanks to these ads from Venables Bell & Partners touting the automaker's sponsorship of the 69th Emmy Awards extravaganza, which airs this Sunday on CBS. In this spot, the Audi...

Netflix Is Making Stranger Things Versions of Classic ’80s Movie Posters, and They’re Amazing

If you weren't already aware, Netflix's acclaimed paranormal series Stranger Things returns Oct. 27 for another trip to the fictional town of Hawkins, Indiana. Creators Matt and Ross Duffer told Rolling Stone that their pitch for a retro show starring four young kids (at least one of whom might just be more than she seems)...

Multiple Anna Kendricks Appear in Hulu's New Campaign

Summary: "Pitch Perfect" actor Anna Kendrick is the face of Hulu in a new campaign for the entertainment brand, in which she claims that it "really gets me."

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