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The Oscars Surpassed on Price Only by the Super Bowl for a 30-Second Slot

Summary: The Oscars is the second most expensive ad buy in US media with the Academy now accepting a historically high number of placements to accommodate brand demand, according to research from Kantar. A 30 second spot for the show (26 February) is likely to set brands back anywhere between $1.9m-$2.0m...

Ad From Richard Linklater Asks Texans to ‘Pee With LGBT’ to Fight a Proposed Bathroom Bill

15 hours agoMarketing / Advertising : AdFreak

Are you down to pee with LGBT? As the Trump administration rescinds federal protections allowing transgender students to use bathrooms corresponding with their gender identity, the issue is likely to be decided on the state and local level--including in Texas, where GSD&M and Hollywood filmmaker Richard Linklater have banded together to give you "Taking a...

Why Patagonia's Off-the-wall Advertising Asks Customers to Think Twice

Summary: Early last year, Patagonia’s European marketing director Alex Weller was sitting with two creatives in the outdoor clothing company’s Amsterdam offices, bouncing around ideas for a brand campaign. As they talked tactics and scribbled suggestions, their eyes, and their conversation, kept being drawn to a few...

Meet Hologram Barbie, Every Girl’s First Personal Assistant

The latest innovation in Barbie might please geeky parents just as much as kids. Last weekend at the New York Toy Fair, Mattel unveiled Hello Barbie Hologram, a more lively--if less tactile--version of 2015's Hello Barbie doll. Like an Amazon Echo that smiles, holo Barbie hangs out in her box and cheerfully answers questions......

Oreo’s Latest Ad Lets Fans Virtually Launch Cookies Into Space

Summary: Mondelez’s Oreo has rolled out a mobile game that lets fans of the cookie brand launch Oreos into space and watch them fall into glasses of milk all over the world. The game, which is part of the brand’s new “Oreo Dunk Challenge”campaign, begins by asking players to take a photo of an actual Oreo cookie. Show More Summary

This Lego Booth Scans Your Face and Makes a Custom Kit So You Can Build Yourself Out of Legos

If you've always dreamed of creating a self-portrait out of Lego bricks, rejoice! A nifty machine at the toy maker's London store can finally set you on that path. Just head over to Leicester Square and climb into the "Mosaic Maker," a cross between an instant photo booth and a Lego vending machine. For the...

Snapchat Spectacles are Now Available to Buy Online as US Pop-up Push Ends

Summary: After over 100 days of running a pop-up 'Snapbot' campaign, Snap Inc is finally letting customers in the US purchase its Spectacles online. Anyone in the country can now order, and virtually try on, a pair of the $130 specs via Snap's website. Up until now tech lovers have only been able to get their hands on a pair...

Google Ditches 30-Second Unskippable Ads on YouTube

Summary: Google will no longer force YouTube viewer to watch 30-second unskippable ads, saying that as of 2018 the ad product will be ditched. However, the 20-second and 6-second unskippable formats will remain. “We’re committed to providing a better ads experience for users online,” said a Google spokesperson.

Man Finally Does the Ice Bucket Challenge in Fun Ad About the Perils of Slow Internet

What happens when you have a slow internet connection? You come late to online fads. Sometimes, several years late. A fun new campaign by TBWA\Raad in for Connect Internet in Lebanon dramatizes this fun, hyperbolic idea in amusing fashion, by showing people with poor internet service doing the Ice Bucket Challenge and the Harlem Shake--long...

Protein World Trolls London With More Shameless Ads, This Time Starring Khloé Kardashian

Protein World, whose "Are you beach body ready?" subway ads infuriated commuters on both sides of the Atlantic--they were accused of blatant body shaming--is back with another ad campaign on the London Underground. This time, the ads star a seemingly heavily airbrushed Khlo? Kardashian, and ask another pointed question: "Can you keep up with a...

We Are The New Diversified Ad Agency Of The Future!

We are Manifold Motley + Miscellaneous (our logo, above), and we foster unthinkable diversity! We have Blacks, women, Muslims, homeless refugees, centenarians, a stove-pipe sponge, and both serial and spree killers on staff! Read more about us on Digiday—LINK (this is "satire").

Fishing by Drone? This Brand’s Ridiculous Stunt Shows People Really Do Like Shortcuts

You're fishing one morning on a sun-kissed lake, popping brews with some pals and enjoying a dappled day free from work and worry. Suddenly, a remote-controlled drone buzzes your boat to deliver a brand message. How relaxing! The New York office of ad agency SuperHeroes developed the stunt as part of its introductory campaign for...

In Advertising, As in Culture, The US Still Struggles with Diversity

Summary: While more brand content is coming out that depicts a broader scope of race, sexual orientation and gender identity, much work remains before US advertising is wholly honest about American society. And that’s true even...Show More Summary

Mutual Rescue’s Heartbreaking New Film Explores the Bond Between a Dying Girl and Her Pet Kitten

You may remember Mutual Rescue from their "Eric & Peety" video about a guy whose life was vastly improved--and quite literally saved--by a rescue dog. It was equal parts heartwarming and emotionally crushing, and Mutual Rescue's new video, "Kylie & Liza," is even more so. You know, because we haven't cried enough since Jan. 20....

Burger King Gets Mildly Risqué With An Adult-Themed Meal

To celebrate Valentine's Day, Burger King took a more mature route to surprise their customers

Spotify Builds More Funny Ads Around User Data, This Time Saluting Goofy Playlist Names

Late last year, Spotify ran a very cool global out-of-home campaign based around its vast trove of listener data, with headlines referencing some of the more bizarre user habits it noticed throughout 2016. The music streaming service has now unveiled a follow-up campaign of sorts, from Wieden + Kennedy New York, that again combs through...

Nearly Naked Ad Exec Really Wants You to Touch His Gnome in This Spoof Infomercial

Not every agency leader would be comfortable starring nearly nude in a seedy late-night style infomercial designed to sell the shop's services. But Dic Dickerson, managing director of Toronto-based The Garden, sure seems to be. Witness for yourself as Dickerson finds his true, sultry calling in a 90-second, willfully grainy ad, evoking an '80s-era local...

Ikea Shows You How to Furnish the Tiniest Spaces in Cute How-To Videos

Ikea is out with some incredibly practical advertising, offering suggestions on how to make the most of small living spaces with clever, compact approaches to interior design. Instead of a bed, use kitchen cabinets as a platform for your mattress, squeezing more storage space out of your tiny room. Use pegboards to hang some clothes,...

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