All Blogs / Business & Finance / Marketing / Advertising / New


Publix: Thank You For Remembering Thanksgiving

Summary: I know Thanksgiving is not a big sales event for any retailers besides grocers, but I was surprised grocers weren’t beating me over the head with ads of all sorts. It’s an opportunity to shine. I saw almost none...

Why MailChimp's Fake Ad Campaign Paid Off

Summary: Did you recently pick up a free bag of FailChips at your local convenience store? See a preview for an art-house film called KaleLimp? If you answered yes, then you were sucked into the weird and wonderful “Did You Mean MailChimp?” campaign.

Old Spice and Terry Crews Bring You ‘Ye Olde Exploding Yule Log’ for the Holidays

Marketers have been playing around with gag Yule log videos for a while now--from Nick Offerman's for Lagavulin to Jimmy Dean's 11-hour sausage Yule log. This year, Old Spice gets into the game with "Ye Olde Exploding Yule Log," whose titular log keeps blowing up over the course of an hourlong video. And Terry Crews...

How a Nonprofit Used Instagram Stories to Show 7 Incredible Female Lives Around the World

Instagram Stories is a weird place. Sometimes we lose hours to it--passively witnessing its medley of parties and concerts too dark to see, food being prepared, cutesy brand videos, flowers in spring, leaves in autumn, and crayoned commentary over blurry pet shots. "Off to work!" some influencer writes, the words superimposed over a shot of...

You Spend $249 a Year on War. This Stirring War Child Ad Suggests Better Uses for That Cash

Raising awareness about youngsters whose lives have been ravaged by military conflicts around the world is all well and good. But it's not good enough for War Child. The humanitarian organization wants money. Lots of it. Because only through funding can the group provide the life-changing services these suffering children desperately need to survive and...

Bud Light Unveils a Second ‘Dilly Dilly’ Ad and Likens the Campaign to ‘Whassup’

"Dilly Dilly" fans, rejoice! Bud Light is rolling out a sequel to its amusing medieval-themed "Banquet" commercial from August, whose cryptic "Dilly Dilly!" catchphrase has become quite famous in sporting circles this fall--and particularly over the past week. You'll recall that "Banquet" featured royal subjects delivering cases of Bud Light to their king at a...

These Shoppable Preroll Ads Give You 15 Seconds to Buy, Then They’re Gone Forever

Luxury fashion's twin obsessions with exclusivity and impulse buying merge playfully, and with a high-tech spin, in a new YouTube preroll campaign from Yoox, the Italian online fashion retailer. Working with Stink Studios and Google, Yoox came up with 15-second YouTube ads that practically dare you to buy a one-of-a-kind item. And if don't buy...

Food & Wine Changed Its Name to Food & Milk for a ‘Got Milk?’ Campaign

Here's a fun media stunt from Goodby Silverstein & Partners, which convinced Food & Wine magazine to run a "Got Milk?" cover-wrap advertisement on its new issue--which looks like a normal cover but has Food & Milk as the magazine's title. It's the most fun expression yet of the "Got Milk?" campaign's "Food Loves Milk"...

Inside WeTransfer’s New Ad, and Its Intriguing Approach to Creativity

Maker Mac Premo stars in file transfer site WeTransfer's latest piece of work, "The Bunt Machine." In it, we follow Premo as he creates a bunt machine for his baseball-loving daughter--a surprisingly short adventure--before deciding he wants to turn this process into a film production, complete with lots of collaborators. It's a tiny masterclass in...

Sensei Wu Saves Santa, Who Saves Christmas, in Lego’s Fun Holiday Ad

Lego Australia is out with a largely winsome addition to the Christmas advertising pile--a stop-motion animation about a Lego Santa finding his way home to save Christmas, thanks to a little surprise help from a spirited stranger. The minute-long spot from CHE Proximity opens with a Lego North Pole--or Lego Christmas Town, as the brand...

Ikea Had a Fun Response to the Sale of the World’s Most Expensive Painting

Ikea continues its playful responses to news about very expensive things with a fun take on Leonardo da Vinci's Salvatore Mundi painting, which sold last week at auction for a staggering $450 million. Check out the Ikea ad below, which the Swedish brand's in-house Creative Hub whipped up for a social post, with help from...

Heathrow Brings Back the Holiday Bears and Tells Their Whole 50-Year Love Story

London's Heathrow Airport had a surprise holiday hit last year with "Coming Home for Christmas," a spot by Havas London that showed two elderly teddy bears landing, going through immigration, getting their baggage and more. The sweet ad proved to be a balm of sorts for a Brexit-ravaged nation. Of course, you can't leave success...

There Is No Winning for Marketers in the Age of Social Media Outrage

Summary: The outrage cycle has always been a constant feature of social media. But the pace, scale and extent of that outrage is now unprecedented, with marketers swiftly getting swept up in a swirl of discontent.

See All the Big Holiday Ads of 2017

'Tis the season for blockbuster holiday commercials. And we're keeping track of all them right here. See below for all the Christmas marketing extravaganzas, and check back often, as we'll be adding more executions as they break. John Lewis - Moz the Monster Country: U.K. Agency: adam&eveDDB John Lewis unveiled #MozTheMonster in its charming Christmas...

Introducing The World's First 100% Transparent Ad Agency

They specialize in digital advertising, doctored case studies, and kickbacks.Your free tour starts here—LINK on Digiday.

Remember Disaster Girl? A New Ad Campaign Digs Deeper Into the Mysterious Meme

Disaster Girl is one of the most popular memes online. It's over 13 years old, and hails from a weird picture of a girl smiling devilishly while a home burns in the background. Since then, her creepy grin has been superimposed onto every imaginable image of human calamity. (Her own dad uploaded the picture, titled...

Macy’s Emotional Holiday Ad Tears a Page Out of the U.K. Retailer Playbook

It's time for Macy's entry into the holiday advertising arms race: "Lighthouse | The Perfect Gift Brings People Together," its inaugural work from BBDO New York. The ad recounts the story of a boy named Max and a girl named Lily, who lives in a lighthouse and recently lost her mother. The slow arrival of...

5 Actionable Strategies for Boosting Sales Conversions Now

If you run a WordPress eCommerce website, your main goal is likely to convert as many sales as possible. However, there is a big difference between forging strong relationships with loyal customers and simply throwing marketing strategies...Show More Summary

KFC Launches 'Anti-Internet' $10,000 Escape Pod

Summary: KFC has come up with a novel way of escaping the never ending cycle of Black Friday emails and seasonal humble brags in the form of a $10,000 'internet escape pod'.

Copyright © 2015 Regator, LLC