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Seal Gets Eaten by a Shark in Discovery’s New Ad for Shark Week

No seal is safe during Shark Week. Not even Seal himself. That's abundantly and amusingly clear from Discovery's new Shark Week promo, from Los Angeles creative agency AV Squad, in which Grammy-winning singer is rudely interrupted as he performs his iconic song "Kiss From a Rose" on a jetty. AV Squad used director Peter McKeon,...

Coca-Cola Made Detachable Bottle Labels That Worked as Wristbands at Music Festivals

No one does packaging stunts quite like Coca-Cola, and here's another clever idea from the soda giant--bottle labels that detach and become working wristbands that young people can use to access music festivals. The wristbands, developed by McCann Bucharest, came in eight designs. Not every one granted access to a festival--you had to scan it...

The World’s Most Eligible Bachelor on Tinder Is Literally the Last of His Kind

Meet the "World's Most Eligible Bachelor." He's 43 years old, has a 90,000-acre home and military-trained security. His name is Sudan. He's the last male Northern White Rhino in existence. Alongside Ogilvy Africa and in partnership with Ogilvy North America, Kenya's Ol Pejeta Conservancy has put Sudan on Tinder, in a campaign that spans 190...

Nissan’s Stupidly Satisfying Self-Parking Office Chairs Just Won a Much-Deserved Award

This fun Nissan stunt from last year just won a Pencil at The One Show--by inventing self-parking office chairs. A video from the campaign, created with agency Birdman, features the chairs, starting in various configurations of disarray, automatically rolling over to desks and tables, where they tuck themselves neatly into place--all at the command of...

This Hearing Aid Becomes a Vibrating Bracelet at Night to Keep the Wearer Safe

Practically all hearing-impaired people remove their hearing aids at night, according to the Ministry of Social Development and Human Society in Thailand. But 70 percent of common household dangers also occur at night. So what happens when you can't hear a siren or an alarm? The Thai Health Promotion Foundation partnered with the Deaf Association...

KFC's Colonel & Geico's Gecko Are In This High School Yearbook

Summary: An enterprising teenager might have unlocked the secret to reaching elusive young consumers: high school yearbook ads.

Commission-based Comp Model Rebounding for Agencies

Summary: After years of erosion, Madison Avenue’s original media commission-based compensation system is making a comeback, albeit marginally, according to just-released findings.

A Menacing Black Hole Embodies Marketers’ Greatest Fears in the Latest MailChimp Campaign

You've heard of MailChimp. And if you've followed the ad industry or listened to any podcasts over the past year-plus, you know what it isn't: a shrimp, a blimp, a limp, or any other adorably rhyming object. But what does the company sell, exactly? According to the latest campaign from creative agency of record Droga5,...

Bud Makes Patriotic Play With Camo Bottles

Summary: The brew is getting particularly aggressive this year with limited-edition aluminum bottles draped in a camouflage design. The brand is also bringing back its "America" branded bottles and cans that debuted last summer drawing cheers and jeers.

Netflix Got Pete Souza, Obama’s Photographer, to Shoot ‘Candids’ of Frank Underwood

Netflix has always enjoyed dipping into the real world for its House of Cards marketing. Most famously, it did so with the "FU 2016" campaign via BBH, which including running a campaign ad for Frank Underwood during a Republican presidential debate in December 2015. Now, as Season 5 approaches, the show is again delightfully blurring...

How to Write a 6-Second Ad.

YouTube wants six-second ads now, so I wrote some.More here—LINK on Digiday.

Will AI Take Creative Jobs? Judging by These Paint Names, Probably Not Today

Colors can affect our feelings and behavior in ways so profound that studies have been conducted on how we can better use them in life, and in society, to "hack" culture. This covers subjects from what colors to wear to a job interview... to the ideal shade for prisons. Because of this odd relationship...

Special K Wants Women To 'Own It'

Summary: Special K is out with a new take on female empowerment through eating, telling women to "Own It" in the brand's first TV commercial since its return to longtime creative agency Leo Burnett.

Old Spice Made a Giant Robotic Sea Beast, and Wants You to Run Its Bizarre Life This Weekend

Want to spend 15 hours this weekend teaching a giant eight-tentacled robotic Kraken sea beast how to navigate the squishy steps from adolescence to adulthood? Old Spice has a game for that. It kicks off at 4 p.m. ET (1 p.m. PT) today at OldSpiceTwitch.com. The game, called S.Q.U.I.D (short for Shared Quests Uniting Individual...

CBS Puts Stephen Colbert Center Stage in Pitch to Advertisers

Summary: Last year, Stephen Colbert barely earned a footnote in CBS’s upfront — he was trailing Jimmy Fallon by as much as a million viewers a night, and he was being badly outshined by his colleague, “The Late Late Show” host, James Corden. CBS all but ignored him.

Kendall Jenner Returns to Advertising in a More Familiar Role

Kendall Jenner is putting the Pepsi fiasco behind her and returning to a more comfortable gig, as fashion model, in new advertising from Italian luxury brand La Perla. The 21-year-old stars in ads designed by La Perla creative director Julia Haart that have a fantasy floral theme, inspired by the work of Georgia O'Keeffe and...

Silicon Valley Fans, Rejoice! Jian-Yang’s Not Hotdog App Is Now Available on iTunes

Mike Judge's HBO show Silicon Valley is beloved for both sending up the Valley's financially frenetic, bro-grammer culture while highlighting many of the very real, sometimes insane stuff that results from it. It does so by drawing from reality itself. In 2014, a three-minute mathematical dick joke from its first season was actually vetted by...

JWT Created a Free Public Wi-Fi Network That Sent Out a Very Disturbing Signal

Let's say you're traveling in England, and in the course of trying to access the internet, you come across a network called "Free_Public_Wi-Fi." Upon connecting, you're greeted not by a welcome screen, but by an apparent FaceTime call from a woman who, as you continue to watch, becomes the victim of abuse right before your...

What’s Missing is the Eyebrows: Marketers Need AI for Heavy Lifting, Not Emotion

Summary: “I’m a human being. When I see something that is well beyond my understanding, I’m afraid.” These were the words uttered by Garry Kasparov, then the world’s best chess player as he lost to a computer, IBM’s Deep Blue, in 1997. The dominance of intelligent machines over humans is a concept that has haunted...

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