All Blogs / Business & Finance / Marketing / Advertising / New


A Soldier Statue Is Slowly Melting in London, Marking 100 Years Since a Bloodbath Fought in Mud

"I died in hell. They called it Passchendaele.... I fell into the bottomless mud, and lost the light." This description of a Belgian battlefield by British soldier and poet Siegfried Sassoon has long been synonymous with World War I's Battle of Passchendaele, which began in July 1917 and lasted nearly four grueling months. This...

It’s Not Always Great to Have Wizards in the Family, as CP+B Shows for Fruit of the Loom

In the opening frames of this Fruit of the Loom ad by CP+B, CGI sizzles and swirls as a pair of pint-sized Harry Potters open a portal to another dimension in the living room. Yeah, kids will do that these days. Here's how it all plays out: Actually, they're not working magic. It's all in...

Coke Zero: A Look Back at the Now-Defunct Brand’s Ads

Summary: With the announcement that Coke Zero is being replaced with a new product, Coca-Cola Zero Sugar, here’s a look back on how Coke Zero has advertised itself to the public since it debuted in 2005. The original branding was in a white can, with the tagline “Everybody Chill,” which was not a hit with consumers.

How Mobile Popups Can Significantly Increase Mobile Conversions

23 hours agoMarketing / Advertising : Adrants

With more and more people using their smartphones and tablets to not only browse the internet, but also do online shopping and run important business and life activities, it's a good idea to make your website mobile-friendly. And that includes using mobile popups. However, Google recently announced some changes around mobile search results in 2017. Show More Summary

This Privacy App’s Painfully Funny Site Shows the Dangers of Sharing Your Screen at Work

Most app landing pages are pretty utilitarian fare, tersely telling you what the app does and making the download button relatively prominent. Maybe it throws in a glowing review snippet or two. The guys behind Muzzle, though, decided to do things a bit differently. The MacOS app lets you mute notifications while sharing your screen,...

How Discovery Differs From Search – and Offers Opportunities for Brands

Summary: While search and discovery sound similar – and they are – they are also two distinct concepts in marketing. The first is more established – and more familiar: a consumer uses a search engine like Google, YouTube or Amazon and the platform in question uses indexes of data to retrieve answers.

Kristen Wiig Plays the Part of ‘The Everyman’ in Pizza Hut’s Latest Campaign

Summary: Kristen Wiig has impersonated everyone from Michael Jordan to Khaleesi from Game on Thrones on The Tonight Show Starring Jimmy Fallon. Now, the comedian and actress has now taken her impersonation chops to Pizza Hut to shill for the chain in its latest campaign.

For National Tequila Day, 3 L.A. Water Fountains Were Upgraded to Dispense Jose Cuervo Silver

The fact that National Tequila Day fell on a Monday this year didn't stop Jose Cuervo from celebrating in style. The brand, via agency CP+B, set up three special water fountains in Los Angeles to dispense silver tequila, but sadly only for today. Tequila fountains were set up at the Hollywood & Highland shopping center,...

Che Guevara Is Being Used to Sell ‘Revolutionary’ Office Space and Lofts in the U.K.

Marxist revolutionary Che Guevara once said, "We cannot be sure of having something to live for unless we are willing to die for it." And clearly what he had in mind was versatile and contemporary rental space in Bristol. According to a passerby's photo making the rounds on Twitter, a new mixed-use development called The...

Finally, a Good 2017 Tagline.

Read about it here, latest post on Digiday—LINK.

This Wild Apple Ad Shows That, Yes, The Rock Can Do Anything (With Some Help From Siri)

Dwayne "The Rock" Johnson has the kind of can-do spirit that makes it easy to believe he can do anything--fly a plane, take a selfie in space, design a fashion line--and still be on set in time to nail his scene on the first take. At least, that's the plot of Apple's new longform spot,...

Genesis Shows How to Handle a Devilish Dog and a Snobby Star With a ‘Personal Brand’

Dogs aren't always man's best friend. In German agency Jung von Matt's spot announcing the spinoff of Genesis as a standalone luxury brand (rather than just a Hyundai model), a chauffeur quickly develops an adversarial relationship with the small dog in the back seat. When he picks up a Hollywood client--played by actress and model...

Quilted Northern Sees its Toilet Paper Turned Into a Chic Wedding Dress

Summary: Every year for the past 13 years, toilet paper has experienced its 15 minutes of fame in the form of the Annual Toilet Paper Wedding Dress Contest. Presented by Cheap Chic Weddings, this year’s 13th annual contest received more than 1,500 wedding dresses made entirely from toilet paper, glue, tape and thread.

Fruit of the Loom’s New Ads for Breathable Underwear Revel in the Product’s Awkwardness

The first rule of breathable underwear is, you don't talk about breathable underwear. The creative team on Fruit of the Loom at CP+B found this out pretty quickly while working on a new assignment for just that product. It was awkward to talk about around the CP+B offices--a circumstance that led fairly directly to the...

How Cleveland Reacted to a Series of Strange Billboards, and What It Says About Outdoor Ads

While outdoor advertising is often phenomenal, it's frequently a blight on the landscape and hasn't earned its right to block out nature or the cityscapes it obscures. In Cleveland, though, some out-of-home ads have popped up this summer that are undeniably intriguing. In fact, they're meant to start a conversation partly about the medium itself....

Why Online Advertising is Killing Creativity

Summary: Recently I looked through various ‘greatest Ads of all times’ lists, and one thing struck me. They are largely all TV-led. For example, the biggest global advertising event is arguably the Super Bowl in the USA,Show More Summary

McDonald’s Apparel Is Here, So Make Room in Your Closet Next to Your KFC and Pizza Hut Swag

Joining brands like Pizza Hut and KFC, McDonald's is unveiling its own line of apparel and goods: The McDelivery Collection, in celebration of Global Delivery Day on July 26. The collection is available via the UberEATS app in select countries. And while it's a limited-edition set, don't expect to find anything as vainglorious as a...

Kids on Bikes Outride ADHD in This Cinematic, High-Energy Ad From Goodby Silverstein

Kids seeking to break the frustrating cycle of attention-deficit/hyperactivity disorder take to the streets on their bikes in this fast-moving ad from the Specialized Foundation, an offshoot of Specialized Bicycle Components that touts cycling's positive effects on health and well-being. Show More Summary

All Your Favorite Englishmen and Women Pop Up in British Airways’ New Flight Safety Video

The bad news is that British Airways' new pre-flight safety video from BBH London is six minutes long. The good news is that it's funny and full of celebrities. To raise funds for its global charity partnership with Comic Relief, British Airways--in keeping with a number of airlines in recent years--has turned its standard airplane...

Under Armour Tells Its Women Athletes’ Stories Through Poetry in Artful New Ads

Misty Copeland. Natasha Hastings. Jessie Graff. Alison D?sir. Zoe Zhang. They're all athletes. Not female athletes--just athletes. That's a key distinction Under Armour is trying to make in its latest marketing campaign, "Unlike Any," for its women's division. Last August, during the Olympics in Rio, the Under Armour team notices something unsettling. "Every time a...

Copyright © 2015 Regator, LLC