All Blogs / Business & Finance / Marketing / Advertising / New


This Clothing Retailer Has the Perfect Fashions for When a Burning Piano Falls on You

Last year, Middle East clothing chain Centrepoint launched what surely ranks as the most existential retail campaign of all time. In "Sabotage," a charmingly fatalistic black-and-white spot from Impact BBDO Dubai, the brand strandedShow More Summary

McDonald's Poses the Existential Question: Is a Big Mac With Bacon Still a Big Mac?

If you're the type of guy who drives your friends nuts by compulsively obsessing over minor details at lunch, then McDonald's has a deep existential dilemma for you. In Canada, the fast-food chain is temporarily adding the Big Mac Bacon—a Big Mac, with bacon on it—to its menu, the first change to the sandwich in that country in 50 years. Show More Summary

Snoop Dogg Channels Frank Sinatra in JL's Latest Visually Stunning Ad for Adidas Originals

For its new, wildly impressionistic ad, Adidas Originals turned to two odd-couple musical icons who have always done things their way: Frank Sinatra and Snoop Dogg. The larger Adidas brand's most recent ad targeted Chinese athletes looking to express their own personal style. Show More Summary

Mozilla Open-Sourced Parts of Its New Brand Identity. Here's How That Went

For the last six months, Mozilla has been working on a brand identity upgrade, and it's kept a running log of this process. But it also took it one step further, releasing open-source guidelines for anyone who wanted to jump in and help...Show More Summary

This Art Director Got Nowhere With His Agency Job Hunt, So He Pretended to Be a Client

Agencies don't return emails and phone calls from random young creatives looking for work. They do return emails and phone calls from potential clients. August Laustsen, a young Danish art director looking for agency work in Sweden, was having no luck in his job search. Show More Summary

How To Prepare For The Future Consumer

Piers Fawkes introduces our new report, which helps retailers and organizations better partner with a new age of fully-empowered consumer

Hyundai Ups the Ante With a Real-time Super Bowl Spot

Summary: In a move slightly reminiscent of GoDaddy’s last-minute 2015 spot, reigning USA Today Ad Meter winner Hyundai Motor America announced it is returning to Super Bowl 51 with what it calls “an even more ambitious and creative program that will mark several Super Bowl breakthroughs.” The breakthroughs? Shooting...

This Video Game Ad Is the First Film in 14 Years From the Director of Die Hard

What happens when a group of heavily tattooed thugs, a precocious snow-white cat and a team of special ops assassins appear in the same ad? Don't fret—the feline emerges unscathed. The drug dealers? Not so much. Ubisoft continues its...Show More Summary

Fantastic Beasts? You'll Find Plenty of Them in This Wild British Ad for Mitsubishi

It's not often that Medusa shows up in advertising, much less accompanied by a chest-thumping minotaur, a metallic mermaid, an arrow-shooting centaur and a galloping Pegasus. So, this new U.K. spot for Mitsubishi is a real mythological...Show More Summary

Anti-Violence Ads Appear Within Hours Of Real Crime

To raise awareness of domestic violence in Finland, these PSAs pop up after a 911 call

This Popular Vlogger Died in a Shocking Car Crash Live on YouTube. Or Did She?

You're watching your favorite beauty vlogger broadcast live as she drives her car around town. She looks away from the road to check her phone and read questions from fans. Suddenly, the picture goes haywire, and the vlogger screams amid sounds of shrieking metal and smashing glass. Show More Summary

'I'm Alpha Male Adjacent.' Neil Patrick Harris on Why He's Still Doing Ads for Heineken Light

It was back in the summer of 2014 that Neil Patrick Harris did his first ads for Heineken Light, via Wieden + Kennedy New York. From the beginning, the campaign has had a meta humor, wryly commenting on beer advertising generally—including,...Show More Summary

Unilever: ‘Advertising Holds Back Progress When it Relies on Gender Stereotypes’

Summary: Compelled by a recent purge of stereotypes from its own advertising, Unilever conducted a global study that found the industry is preventing progress around gender stereotypes that hold women and men back. Nearly 70% of theShow More Summary

This Chocolate Factory Just Celebrated 5 Years in Business With Delicious Edible Posters

If the medium is the message, then Videri Chocolate Factory's latest advertising has a very palatable message indeed. The Raleigh, N.C., chocolate maker worked with ad agency Baldwin& to create special posters, completely made of chocolate, celebrating its 5th anniversary. Show More Summary

Does Nike's New Ad With Nick Kyrgios Make Light of Mental Illness?

Australian tennis star Nick Kyrgios' temperamental behavior, and frequent perceived lack of effort, are the subject of a new online Nike ad. But not everyone is happy with the message it seems to be sending. read more

Adidas Knocks Under Armour Again With This Inspirational 'One in a Billion' Ad for China

Some in the Western world retain unfortunate stereotypes about China as a society that places little value on individuality, valuing loyalty to the state above all other things. Advertisers, in turn, have often approached the world's second largest economy with caution. Show More Summary

Chevrolet Unveils a Life-Size Lego Batmobile, and a Self-Parody Ad to Match

Chevrolet has long been running a campaign that shows a group of "ordinary" people, a Chevy car and has them react in disbelief to how safe it is, how many awards it's won and generally how awesome it is. Now, Chevy is launching a campaign in conjunction with Warner Bros. Show More Summary

Dissolvable Bioplastic Bags Are Safe Enough To Drink

Bags made out of cassava root in Indonesia could mitigate the environmental impact of packaging

The World's Rudest, Most Passive-Aggressive Billboard Coughs at Nearby Smokers

If anything is going to convince a smoker to quit, it's a judgmental, passive-aggressive, coughing billboard. At least, that's the ostensible premise of a new campaign from Swedish pharmacy Apoteket Hjärtat and agency Åkestam Holst. The...Show More Summary

Copyright © 2015 Regator, LLC