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Want Your Own Super Bowl Ad? Tostitos Made a Platform for Personalized Spots

2 minutes agoMarketing / Advertising : AdFreak

If you're hosting a Super Bowl party this year, Tostitos is giving you the opportunity to invite your guests using your own Super Bowl ad. Well, sort of. The chip brand has created a platform where you can input information about your party--your name, address, time it starts--then, via a digital invite creator, filters through...

The Story Behind These Creepy Ads for a Soulless Corporation That Makes Everything

2 minutes agoMarketing / Advertising : AdFreak

When the faceless conglomerate Hampton DeVille says in its new ads that it makes "everything," it's not kidding. The global powerhouse has tentacles in tech, medicine, weapons, agriculture, entertainment and nearly every consumer product you can imagine. Hell, it even makes humans! In truth, Hampton DeVille is the fictional behemoth at the heart of Comedy...

The CW’s Black Lightning Electrifies the Superhero Genre With a Focus on Family, Not Fighting

3 minutes agoMarketing / Advertising : AdFreak

The CW knows a thing or two about DC superhero shows, given the success of Arrow, The Flash, Supergirl and DC's Legends of Tomorrow. But the network threw away its usual superhero playbook for its latest series in the genre, Black Lightning, which premieres tonight. Based on the first African-American D.C. superhero with his own...

SNL’s My Drunk Boyfriend Is the Sloppy A.I. You Never Knew You Needed

19 hours agoMarketing / Advertising : AdFreak

If you thought Sophia the Robot was creepy, check out Saturday Night Live's My Drunk Boyfriend--a life-size doll whose artificial intelligence has mastered the art of having no intelligence at all. The parody infomercial from this weekend's SNL pitched My Drunk Boyfriend as the perfect facsimile of your real boyfriend--which is great for when he's...

Influencer Marketing in 2018: Becoming an Efficient Marketplace

20 hours agoMarketing / Advertising : AdFreak

Influencer marketing has expanded exponentially over the past two years. We've seen the industry go from a rising marketing tactic to an essential part of most marketing budgets. Brands and marketers have recently grasped how Influencer marketing is helping their bottom line and continuing to implement additional campaigns. In fact, Activate by Bloglovin's research has...

How Consumers Perceive and Respond to LGBTQ-Themed Ads

Summary: Love is love in ads, too. Words most used to describe LGBTQ-themed ads include 'interesting,' 'stands out from other ads' and 'believable'.

The Handmaid’s Tale Will Avoid the Season 2 Slumps Of Other Freshman Hits By Changing ‘Nothing’

When a show is as big as of a commercial and critical hit out of the gate as The Handmaid's Tale was last year--the Emmy- and Golden Globe-winning drama was also one of Hulu's most-viewed shows in 2017--it sometimes goes off course in Season 2 as its creators try to lean into the hype. But...

Hulu Snaps Up Streaming Rights to ER—As Well As George Clooney’s Next TV Series, Catch-22

Hulu continued its dual approach of bulking up both its original and acquired series slates by announcing two big coups today: The company has landed exclusive streaming rights to the hit medical series ER--which turned George Clooney into a megastar two decades ago--and has also snapped up Clooney's next show, a limited series adaptation of...

Here’s Why TLC Is Reviving Trading Spaces a Decade After It Went Off the Air

TV revivals aren't just restricted to scripted series like The X-Files and Will & Grace. TLC is bringing back one of its most popular shows ever, Trading Spaces, a decade after the series, which helped kick off TV's home renovation and design craze, went off the air. While TLC had talked about a revival in...

IAB Tech Lab Is Rolling Out Industrywide Guidelines for Labeling Ad-Tech Reports

The IAB wants to help clarify all of the nitty-gritty ad-tech terms. The IAB Tech Lab is rolling out a set of terms as a way of unifying the data nomenclature used across the industry when reporting the results of digital campaigns. The initiative, called OpenData 1.0, is meant to create uniform guidelines to help...

On Facebook’s Nuclear Bomb

On Thursday night, Mark Zuckerberg dropped the digital equivalent of a nuclear bomb on the media industry. In a post, Facebook's CEO said that its 2 billion users will "see less public content like posts from businesses, brands and media. And the public content you see more will be held to the same standard." The...

VIDEO: 5 Internet of Things Devices That Grabbed OMD’s Attention at CES

Looking for a cuddly robot? Or maybe you're interested in a pair of shoes that can detect when you've fallen and call for help? Good news--CES has a startup for you. Eureka Park, the area of the conference that focuses on startups, is full of Internet of Things devices and future-forward ideas. There's Buddy, the...

Facebook Harmonized With Global Music Rights, HFA/Rumblefish, Kobalt Music Publishing

Music continued to fill the air in Menlo Park, Calif., as Facebook announced three new partnerships with music publishers, coming on the heels of its deal with Sony/ATV earlier this week and its pact with Universal Music Group, inked in December. Facebook head of music business development and partnerships Tamara Hrivnak--who joined the social network...

Usain Bolt on His Partnership With Philips, Burgeoning DJ Career and Love of Snapchat

In a race to find the future of tech, even the fastest man in the world might have trouble navigating a crowded convention hall. Olympic gold medalist Usain Bolt visited the Consumer Electronics Show this week in Las Vegas, where he was able to explore a few areas of interest to him unrelated to running:...

Majority of Consumers Want Brands to Take a Stand on Social and Political Issues, According to New Study

Most consumers want brands to weigh in on social and political issues, according to a new survey by social media management and analytics company Sprout Social entitled "Championing Change in the Age of Social Media." The Sprout Social study contradicted a study from the 4A's last May. "Consumers are not looking to brands to take...

ESPN Is Taking Its ‘First Real Stab’ at a Morning TV Show

ESPN is shaking up its morning schedule beginning April 2, as the sports network launches a three-hour morning show called Get Up in an effort to attract audiences during one of the only times of day when TV viewing is still a regular part of their schedule. The series, which will feature Michelle Beadle, Mike...

KFC Is Now Accepting Bitcoin for Buckets of Fried Chicken

Oh, cryptocurrency. Despite warnings from the Oracle of Omaha (and our own common sense), everyone we know is still trying to cash in on Bitcoin-driven hype with embarrassing earnestness. Brands included. (To be fair, the results enjoyed by Long Island Iced Tea--or shall we say Long Blockchain Corp.?--hasn't helped matters.) But KFC Canada has found...

Another CES, Another Year Dominated by Alexa

The Consumer Electronics Show is has turned into the Alexa show, with all types of companies investing in bringing the digital assistant to gadgets. At CES, Amazon hosted nine presentations and workshops to talk about Alexa. However, you could also find Alexa in PCs, ovens, fire alarms, headphones and more throughout the show. It's no...

Facebook: Here’s How to Find New Groups to Join

Have you ever wanted to join a new Facebook group where you can chat with like-minded individuals, but you didn't know where to start? Our guide will show you how to discover new groups within the Facebook mobile application. Note: These screenshots were captured in the Facebook app on iOS. Step 1: Tap the three...

Publicis Seattle Fires Chief Creative Officer Andrew Christou After 7 Years

Publicis Seattle chief creative officer and T-Mobile creative leader Andrew Christou was terminated this week after more than seven years with the agency. "It is with both great sadness and excitement to announce my departure from Publicis Seattle," he wrote in an email addressed to friends, coworkers and clients that stated he would seek new...

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