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Dominos Just Made Kilt Uniforms in Scotland Out of Its New Official Tartan

If any of you were worried that Domino's Pizza was being inflicted only on the U.S., don't worry. They're in Scotland, too. In fact, they've been there for over 20 years. And to celebrate the opening of a new Glasgow location, they hired local designer Ken MacDonald to create a special Domino's tartan, which is...

Ogilvy Made Bulletproof Ads to Protest Lax Gun Laws, and Put One in Front of the White House

As President Trump prepares to address the annual NRA convention in Atlanta this week, Americans and their representatives in Congress stand at an impasse on gun control. In recent years, ad agencies have created pro-bono campaigns designed to raise public awareness and garner support for initiatives to help reduce gun violence, from Grey New York's...

Selling Your Car Virtually? Kelley Blue Book Made a Robot to Shake Your Hand Afterward

What do you get when you cross a robot with a car dealer? We're tempted to say, the fiery end of civilization. And ultimately, that may prove to be correct. For now, though, you get Kelley Blue Book's new brand mascot, the Haptic Android Navigable Dealmaker (H.A.N.D.), developed with ad shop Zambezi and the techies...

Pedigree Remarkably Flips the Script in Its Latest Pet Adoption Ad

They press their faces against metal bars, pawing at the doors of their cages, straining to attract a visitor's attention, hoping to be chosen for a warm, loving forever home. That's the basic setup of "Pick Me," BBDO New York's latest pet-adoption spot for Pedigree. Yes, the visuals are designed to play on our emotions,...

Mobile Surpasses 50% of all US Digital Ad Spend for the First Time Ever

Summary: Mobile advertising accounted for more than half (51%) of the $72.5bn spent on digital advertising in the US in 2016. That’s according to the latest IAB Internet Advertising Revenue Report, which noted this is the first time this has happened. The report also found total US digital ad spend was up 22% from $59.6bn in 2015.

Stay for the Credits: How Bonus Scenes Became a Crucial Part of Movie Marketing

In the last week, a rumor that had been bouncing around the internet was confirmed when director James Gunn revealed that, yes, Guardians of the Galaxy Vol. 2 would have an epic five post-credits scenes. For those of us who feel like most movies could easily lop off 20 minutes or so without losing anything...

Maybe Advertising Can Solve All The World's Problems?

Pepsi just defused social unrest. Dove of course has already treated and cured all female insecurities. But there are still too many brands on the sidelines of "purpose" marketing. So I helped several of them out by making (very rough) concepts for them. See them all here—on Digiday.

Spotify Has Songs for All Your Awkward Family Moments in Comical New Ads

Savage Garden's "Truly Madly Deeply" and Justin Bieber's "Love Yourself" are, respectively, the cause of, and solution to, some uncomfortable family situations in Spotify's amusing new ads, created in-house and rolling out in the U.K. to promote the service's family plan. Biscuit's Matt Devine directed the two spots, which certainly take the music streaming service...

Burger King Is Launching a Video Game Delivery Service in Spain. We Went There to Test It

Burger King Spain is looking to level up in esports and gaming. And it's getting a lot of help from the gaming industry itself. In its first-ever collaboration with Sony Interactive Entertainment, the brand officially launches "Burger Clan," the creative fruit of LOLA MullenLowe,on April 28. The campaign features nine professional gamers representing FIFA '17,...

Natural Beauty Is Great. But So Is Natural-ish Beauty, Says This Crazy Ad for a Lip Plumper

What would you get if you crossed Zoolander with Barbarella and tossed in the robot dance, adorable puppies, and ice sculptures of Michelangelo's David? Another clue: Gorgeous gals shoot killer laser beams out of their eyes and party on the moon. No guesses? Come on, that should've been easy. OK, it's a mini-movie for a...

Brands are Testing Shoppable Videos on Instagram Stories and Snap Ads

Summary: Brands posting ephemeral content on Snapchat and Instagram Stories can now expect to not just drive engagement but also sales. Brands including Birchbox, Dr. Brandt Skincare, GoPro, Beautyblender and SheaMoisture are testing...Show More Summary

Ikea Had a Great Reaction to Balenciaga Making a $2,145 Version of Its 99-Cent Blue Bag

The designers at Balenciaga must be big Ikea fans, because the French fashion house just unveiled a fancy new leather bag that looks strikingly like Ikea's famous blue tote--though the price tag looks a whole lot different. Balenciaga's goes for $2,145. Ikea's is just 99 cents. This was too much comedy for Ikea to process...

A Small Agency Tried to Punk BBDO on Facebook, but BBDO’s Response Was Even Better

A little creativity can turn challenges into opportunities, as BBDO Belgium showed this month when a WPP agency tried to take the Omnicom shop down with a cheeky stunt on Facebook. LDV United, a creative boutique owned by WPP, started the whole thing by posting ready-made resignation letters on Facebook that BBDO account managers could...

#TheHustler: How Gary Vee Became the Ad Industry’s Lightning Rod

Summary: GE bigwigs Beth Comstock and Linda Boff had just finished a two-hour breakfast with Gary Vaynerchuk at SXSW in 2012 when they saw Vaynerchuk tweet about a party he was throwing. When they showed up, people were already lined up around the block. There was a DJ, and people were dancing while Vaynerchuk held court, pouring wine for guests.

Forbes Shows How Different Its Billionaires List Would Look If Top Earners Were Women

How much does equal pay matter, anyway? A lot, when you're making (often less than) 80 cents on the dollar--never mind pay that plateaus faster, coupled with a longer life expectancy than men. To put this point in harsh relief, Forbes Brazil's latest work, "Equal Pay Billionaires," imagines the female versions of notable business personalities...

Are We Entering Adtech’s Era of Accountability?

Summary: When it emerged that the Guardian was suing Rubicon Project (an adtech outfit that professes to be the friend of publishers) for non-disclosure of fees, the potential problems posed by adtech were spelt out. The Drum consults various sources to gauge how relationships between adtech and publishers will likely pan out. The more recent news of the breakdown...

Apple Talks Up Its Environmental Efforts in Charming Animated Stories for Earth Day

It took Apple a while to properly commit to manufacturing policies that help protect the environment, but in recent years it's made significant progress--and has been broadcasting that fact, particularly on Earth Day. For Earth Day 2017, the tech giant has rolled out four charming animated videos explaining some of its green initiatives, narrated by...

Use This One Weird Trick to Become a Better Copywriter.

Wanna be able to write headlines as good as these? Good luck! See more of the great Fallon McElligott ads of the 1980s—90s here— LINK to my latest post on Digiday.

Scale Matters: Advertisers are Opting for Instagram over Snapchat

Summary: Instagram is mimicking Snapchat, and Snapchat is feeling the pain. Eight months since Instagram rolled out its Stories feature and just over a month since it launched ads on it widely, it has already surpassed Snapchat. TheShow More Summary

Breasts Sing Their Own Praises in Freaky Follow-up to Famous ‘Manboobs’ Ad (SFW-ish)

One of 2016's surprise ad hits was agency David's "#ManBoobs4Boobs" campaign, a breast-cancer awareness campaign that cleverly got around social media sites' ban on female nipples by demonstrating a self-exam on a male model instead. The work, created for the Breast Cancer Help Movement (MACMA), won a slew of Gold Lions across various categories at...

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