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Why How the World Sees You Matters

Why How the World Sees You Matters written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing Podcast with Sally Hogshead Have you ever taken one of those personality tests? – Tests with names like DISC, Kolbe Index and Myers-Briggs. Show More Summary

News You Can’t Use

Last week, we found ourselves at Twitter’s New York City offices for an event whose topic couldn’t have been more timely in light of the downing of Malaysia Flight 17 over eastern Ukraine the next day. We met for the monthly gathering of the Online News Association’s NYC chapter, a vibrant Meetup group with 1750 members all […]

The Paradox of Leadership

The Paradox of Leadership written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing Podcast with Simon Sinek Bookstores have entire "self help" sections and not a single "help others" bookShow More Summary

The Framework for Crafting a Marketing Message That Gets Attention

Chapter 5 of The Marketing Plan Podcast Your message is more important than the medium. What you say, and how you say it, is more important than where you say it. Chapter 5 is about communication: How to craft a marketing message that gets attention and has impact. Jay Ehret shares his marketing message framework and […]

It’s All About the Choices We Make

It’s All About the Choices We Make written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing Podcast with Ryan Holiday In mid July I’ll be in Portland presenting at Chris Guillebeau’s World Domination Summit. Show More Summary

Earning Word of Mouth Marketing through Brand Engagement

Chapter 4 of The Marketing Plan Podcast Business owners are continuously searching for that one thing  that will put everything into harmony. We often times are reeled into specialist’s hype that the missing ingredient in our plan is simply social media marketing, content marketing or search engine optimization. But what if I told you it […]

The Benefits of Building, Joining or Growing a Mastermind Group

The Benefits of Building, Joining or Growing a Mastermind Group written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing Podcast with Bill Hibbler Anyone who has read Napoleon Hill’s often...Show More Summary

Why Transaction Hunting Doesn’t Work

Chapter 3 of The Marketing Plan Podcast The Four Principles of Enduring Customer Relationships Businesses keep chasing and chasing customers, running faster, and trying harder. But success seems just as distant as it always has been. You know you are moving, but are you making progress? Successful brand continue to prove that growth isn’t the […]

Driving Culture Change Ain’t So Easy!

Yesterday SAP invited me to join their radio program called “Game Changers” to talk about transforming corporate culture within organizations.  We talked about collaboration, millennials, the future of work, and a whole bunch of other things. Show More Summary

Are You Sending the Message You Want to Send?

Are You Sending the Message You Want to Send? written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing Podcast with Nick Morgan You’ve probably come upon some variation of the Ralph WaldoShow More Summary

I Hate The Term Media

Facebook co-founder and publisher/editor-in-chief of The New Republic Chris Hughes proclaimed his distaste for the term “media” on the I Want Media-sponsored “Future of Media” panel held today in Cooper Square as part of Internet Week New York. Given the many flavors, formats and deliver mechanisms the “media” comes in nowadays, I don’t blame Mr. […]

Success Is Often Mostly About Context

Success Is Often Mostly About Context written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing This post and podcast are drawn from Duct Tape Selling: Think Like a Marketer – Sell Like a Superstar on sale globally May 15th. Show More Summary

From Bullet-Point Business to a Brand With a Story

Chapter 2 of The Marketing Plan Podcast Level 1  Branding: Four Questions to Write  Your Brand Story Good stories are hard to ignore. A brand with a story is a brand that matters. Stories are especially powerful because they allow customers to gather around your business with commonality. Stories create communities. So why aren’t there [...]

Is Networking a Waste of Time?

Is Networking a Waste of Time? written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing podcast with Derek Coburn The simple answer to the question posed in the title of this post is – maybe. Show More Summary

It’s Time For a Transformation Plan

Introducing my brand new show: The Marketing Plan Podcast Why aren’t you more successful? I’ve asked myself that question many times. My clients come to me asking that question, and my guess is that you’ve asked it of yourself. That question is the cause of the never-ending search to take a business to the so-called [...]

Chris Brogan Is a Proud Freak

Chris Brogan Is a Proud Freak written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing Podcast with Chris Brogan My guest for this week’s episode of the Duct Tape Marketing Podcast is Chris...Show More Summary

Smithsonian and DDB Help an Endangered Tiger by Releasing an Endangered Song

3 months agoMarketing / Advertising : AdFreak

DDB is hoping the Sumatran tiger doesn't go the way of the vinyl record—particularly the quickly degradable one. For Earth Day, DDB New York and the Smithsonian Institute are raising awareness of the endangered animal—of which only 400 are left—by creating an endangered song. Show More Summary

Powering Down

If you start something new, it would be a good idea to simultaneously end something old. And that’s what I’m going to do. Next week I will premier a brand new, focused, marketing podcast. It’s going to be awesome! Ok, I’m a little biased and I’ve been doing a lot of prep work on it [...]

Rules For Modern Selling

Rules For Modern Selling written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing Podcast with Bill Caskey The game of selling has not really changed that much – the job is to build relationships,...Show More Summary

Use This Customer Experience Formula to Increase Loyalty and Word of Mouth

Episode #99 of Power to the Small Business Podcast The customer experience you deliver is the number one factor of customer loyalty. It is also the the number one reason why you do or do not earn word-of-mouth conversations. The argument can be made that this component of your marketing plan may be the most [...]

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