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Finding Non Obvious Trends

Finding Non Obvious Trends written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing Podcast with Rohit Bhargava Trends are funny things. People spend their entire careers trying to spot them,...Show More Summary

Highest Duty: The Search For What Really Matters

Highest Duty: The Search For What Really Matters written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing Podcast with Capt. Sully Sullenberger My guest on this week’s podcast is former airline...Show More Summary

MNM 12 | Define Your Target Audience in 8 Easy Steps Pt 1

Yesterday I had a phone conversation with one of my platinum coaching students. She’s been trying to get her show launched, but every time she’d think about creating episodes she’s hit a mental block. The answer finally came in this statement, “I’m just not sure which direction to take it. There are so many ways […]

MNM 14 | What Documentary Filmmaking Can Teach You About Creating Compelling Content

I’ve mentioned on the show before that I’ve been working on creating a short documentary film. Well, the film is finally done. It was a ton of work, but a worthwhile experience that taught me several great lessons about how to create compelling content. I’ve been taking note of the lessons learned along the way […]

MNM 13 | Define Your Target Audience in 8 Easy Steps Pt 2

In this episode we continue our discuss about how to define your target audience. I talk about steps three through eight of the process you can use to zero in on the best market for you to focus on. Choosing the right target market will greatly improve how well you content connects with and influences […]

MNM 10 | Creating an Effective Content Marketing Strategy

We’ve been discussing the New Media Money Map over the last several episodes (Attention > Permission > Engagement > Influence > Action). We also outlined the Laws of Magnetism that, when used properly, will automatically attract new leads to your business. This led us to the following five New Media Marketing Maxims. Create content that […]

How to Find Your Breakthrough Idea and Build a Following Around It

How to Find Your Breakthrough Idea and Build a Following Around It written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing Podcast with Dorie Clark I think there’s plenty of information out there about personal  branding and self-promotion. Show More Summary

Cracking the Content Code

Cracking the Content Code written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing Podcast with Mark W. Schaefer Content as a category of marketing has continued to evolve. At first we created articles to get found by those using search engines. Show More Summary

The Science of Capturing People’s Attention

The Science of Capturing People’s Attention written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing Podcast with Ben Parr Capturing attention in an information overloaded, always on world is tough and getting tougher. Show More Summary

The Art of the Start 2.0

The Art of the Start 2.0 written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing Podcast with Guy Kawasaki Officially a startup is any business just getting started but over the last fewShow More Summary

How to Effectively Lead Your Employees to Improve Your Business

How to Effectively Lead Your Employees to Improve Your Business written by Alex Boyer read more at Small Business Marketing Blog from Duct Tape Marketing Marketing Podcast with David Long In a recent interview with my friend Guy Kawasaki,...Show More Summary

Samples and shipping and more

Here's an audio excerpt from the download/CD program I recently released via SoundsTrue as a fundraiser for Acumen. (Also on Amazon). I hope it resonates with you: Listen to The comparison trap from Leap First by Seth Godin Listen to...        

How Word of Mouth Marketing Works

How Word of Mouth Marketing Works written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing Podcast with Ted Wright So, what exactly is Word of Mouth Marketing? I asked my guest for this week’s...Show More Summary

What Does the New Sales Leader Look Like?

What Does the New Sales Leader Look Like? written by Alex Boyer read more at Small Business Marketing Blog from Duct Tape Marketing Marketing Podcast with Mark Roberge The current sales leader for inbound marketing giant Hubspot was a self-proclaimed geek at MIT with no sales experience who found that by using data he could grow the organization. Show More Summary

How Big Things Are Getting Done Today

How Big Things Are Getting Done Today written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing Podcast with Erica Dhawan There was a time when people toiled away in remote suburban garages hammering out their big idea. Show More Summary

Marketers Who Use Science and Data Win

Marketers Who Use Science and Data Win written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing Podcast with Neil Patel I’ll get straight to it today – my guest for this week’s episode ofShow More Summary

Why Your Goal Setting Attempts Fail

Why Your Goal Setting Attempts Fail written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing Podcast with Michael Hyatt “This year is going to be different!” Have you ever said that to yourself as you start a new year? A lot of people do. Show More Summary

The Role of Luck in a Startup

The Role of Luck in a Startup written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing podcast with Mikkel Svane When you look at a seemingly successful company – say one that went from meager...Show More Summary

MNM 11 | 10 Ways to Find Continuous Content Ideas

Two of the questions I get asked most about content marketing are… What should I blog/podcast about? Where do I find new content ideas so that I don’t run out? After this episode you’ll have several tools at your fingertips for generating endless content ideas, whether for blogging, audio or video. Download the MP3 Watch […]

Why You Must Kill the Time Sheet

Why You Must Kill the Time Sheet written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing Podcast with Ron Baker The age old practice of billing for time is both unethical and profit robbing. Show More Summary

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