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The Science of Capturing People’s Attention

The Science of Capturing People’s Attention written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing Podcast with Ben Parr Capturing attention in an information overloaded, always on world is tough and getting tougher. Show More Summary

The Art of the Start 2.0

The Art of the Start 2.0 written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing Podcast with Guy Kawasaki Officially a startup is any business just getting started but over the last fewShow More Summary

How to Effectively Lead Your Employees to Improve Your Business

How to Effectively Lead Your Employees to Improve Your Business written by Alex Boyer read more at Small Business Marketing Blog from Duct Tape Marketing Marketing Podcast with David Long In a recent interview with my friend Guy Kawasaki,...Show More Summary

Samples and shipping and more

Here's an audio excerpt from the download/CD program I recently released via SoundsTrue as a fundraiser for Acumen. (Also on Amazon). I hope it resonates with you: Listen to The comparison trap from Leap First by Seth Godin Listen to...        

How Word of Mouth Marketing Works

How Word of Mouth Marketing Works written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing Podcast with Ted Wright So, what exactly is Word of Mouth Marketing? I asked my guest for this week’s...Show More Summary

What Does the New Sales Leader Look Like?

What Does the New Sales Leader Look Like? written by Alex Boyer read more at Small Business Marketing Blog from Duct Tape Marketing Marketing Podcast with Mark Roberge The current sales leader for inbound marketing giant Hubspot was a self-proclaimed geek at MIT with no sales experience who found that by using data he could grow the organization. Show More Summary

How Big Things Are Getting Done Today

How Big Things Are Getting Done Today written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing Podcast with Erica Dhawan There was a time when people toiled away in remote suburban garages hammering out their big idea. Show More Summary

Marketers Who Use Science and Data Win

Marketers Who Use Science and Data Win written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing Podcast with Neil Patel I’ll get straight to it today – my guest for this week’s episode ofShow More Summary

Why Your Goal Setting Attempts Fail

Why Your Goal Setting Attempts Fail written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing Podcast with Michael Hyatt “This year is going to be different!” Have you ever said that to yourself as you start a new year? A lot of people do. Show More Summary

The Role of Luck in a Startup

The Role of Luck in a Startup written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing podcast with Mikkel Svane When you look at a seemingly successful company – say one that went from meager...Show More Summary

MNM 11 | 10 Ways to Find Continuous Content Ideas

Two of the questions I get asked most about content marketing are… What should I blog/podcast about? Where do I find new content ideas so that I don’t run out? After this episode you’ll have several tools at your fingertips for generating endless content ideas, whether for blogging, audio or video. Download the MP3 Watch […]

Why You Must Kill the Time Sheet

Why You Must Kill the Time Sheet written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing Podcast with Ron Baker The age old practice of billing for time is both unethical and profit robbing. Show More Summary

Work Simply

Work Simply written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing Podcast with Carson Tate Routine, process, to-do and task lists – that’s how we get stuff done right? Turns out the most productive individuals all have one thing in common and that’s a system. Show More Summary

Telling the Story of You

Telling the Story of You written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing Podcast with Judy Carter Storytelling in business is a hot topic. Marketers, leaders and brand builders are all encouraged to create narratives around their business, culture and even products. Show More Summary

How to Create Buyer Legends

How to Create Buyer Legends written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing Podcast with Bryan Eisenberg Like many marketers I’ve trumpeted the virtues of something called buyer personas for years. Show More Summary

Marketers Must Be More Accountable Than Ever

Marketers Must Be More Accountable Than Ever written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing Podcast with Paul Roetzer Back in the day all a marketer need do is create a compelling ad, run it in the right place and if sales went up, job well done. Show More Summary

The Power of Renewable Referrals

The Power of Renewable Referrals written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing Podcast with co-authors of Renewable Referrals I love referrals – you might know that already because I write about referral generation all of the time. Show More Summary

How to Create Ridiculously Good Content

How to Create Ridiculously Good Content written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing Podcast with Ann Handley The simple answer to the promise of contained in today’s title isShow More Summary

The New Rules of Sales and Service

The New Rules of Sales and Service written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing Podcast with David Meerman Scott My guest for this week’s episode of the Duct Tape Marketing Podcast...Show More Summary

A Fourth Estate No More

Several months ago I presided over a Publicity Club of New York panel featuring a handful of reporters and editors from news orgs that could very well represent the future of journalism. They were there to offer the 120+ NYC PR execs in attendance an overview of their “digitally native” approach to news gathering, content publishing and sharing […]

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