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Find More Ideal Customers with Buyer Personas

Find More Ideal Customers with Buyer Personas written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Adele Revella You know how much I love to talk about strategy -well, the reason is that strategy before tactics is how the game is played – I mean, if you want to win. But, what exactly…

How to Succeed at Facebook Advertising (or How to Fail)

How to Succeed at Facebook Advertising (or How to Fail) written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Nicholas Kusmich There are lots of experts and gurus out there telling you now is the time to get on Facebook advertising. While some are treating it like the next get rich wave most agree – to…

Lead Conversations to Replace Lead Funnels

Lead Conversations to Replace Lead Funnels written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Danny Iny The term “lead funnel” seems to be getting a lot of love from the Internet marketing set. Today it seems as though there are dozens of marketers promoting products and courses teaching this age old…

Not All Prospects Are Created Equal

Not All Prospects Are Created Equal written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Scott Oldford  When  marketers create one size fits all marketing campaigns they turn away about 80% of their market. Now, your numbers may vary, but the point is that even if someone is a perfect match for…

The Easiest Job in the World Is Calling Yourself a Consultant

The Easiest Job in the World Is Calling Yourself a Consultant written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Michael Zipursky Consultant, author, speaker – that’s the hottest business card title going these days and hey, who am I to knock it, I’ve called myself all three at times. But here’s the deal – while it’s…

The Hardest Part of Growing a Business

The Hardest Part of Growing a Business written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Frank Pegram and Kevin Jordan Business ownership is certainly not for the weak. Nor is it for those who panic, those who get impatient or those who cannot embrace change. I’ve interviewed hundreds of small business owners…

Using the “Eavesdrop Effect” to Get Ideal Clients

Using the “Eavesdrop Effect” to Get Ideal Clients written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Dov Gordon Getting clients can seem like the hardest work an entrepreneur can do. Getting the right clients, well that can feel like scaling a mountain. But, working with clients that appreciate the value you bring, expect…

Why Facebook Advertising Is Great for Every Industry

Why Facebook Advertising Is Great for Every Industry written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Adrienne Richardson Facebook advertising is very hot right now and that’s because if used correctly it is one of the most effective small business lead generation channels going. But here’s the  catch – just like every form…

The Secret to Building High Quality Links

The Secret to Building High Quality Links written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch Today I am doing a solo episode about link building. No matter what Google tries to do to devalue backlinks, they still remain an important factor in your ranking. Getting high quality backlinks to your…

How to Build a Business to Astronomical Heights

How to Build a Business to Astronomical Heights written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Bedros Keuilian One of my favorite things to do is chat with entrepreneurs. All the better when I get to chat with an entrepreneur that started with so little and achieved so much My guest for this week’s…

What is the Future of Business Growth?

What is the Future of Business Growth? written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Amanda Holmes Seven or eight years ago I had a guest on this show named Chet Holmes. Holmes was fresh on the high of a best-selling book, The Ulitmate Sales Machine, a book that still sits at…

There’s No Reason to Overpay Your Taxes

There’s No Reason to Overpay Your Taxes written by Alex Boyer read more at Duct Tape Marketing Marketing Podcast with John Pollack One of the biggest expenses in any small business is taxes. Now, some would say small business owners pay an unfair share of the tax burden, particularly in light of the fact that every politician…

The Science of Marketing with Neil Patel

The Science of Marketing with Neil Patel written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Neil Patel If you’re not following pretty much everything that comes out of Neil Patel’s Quicksprout, well, you’re missing one of the richest veins of pure gold online. Patel founded, operated, sold, and recreated several very successful…

How to Gain Traction for Any Business

How to Gain Traction for Any Business written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Gabriel Weinberg Marketing and growth are two very different things. (I’ve written about this in the past) Yet, most people mistake them as being one in the same. They are very, very related – in that it’s…

Content As a Business Model

Content As a Business Model written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Joe Pulizzi We’ve been extolling the virtues of content marketing here at Duct Tape Marketing since before we really had terms like content marketing or inbound marketing. Not because I’m so smart I saw all of this…

What It Takes to Achieve Greatness

What It Takes to Achieve Greatness written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Lewis Howes My guest for this week’s episode of the Duct Tape Marketing Podcast is Lewis Howes, host of The School of Greatness Podcast and author of the new book The School of Greatness: A Real-World Guide…

What Does it Take to Create Great Content?

What Does it Take to Create Great Content? written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Demian Farnworth There’s no question the bar has been raised in the content game. It’s gotten harder, it’s gotten more competitive and most importantly it’s become an expectation. The good news is that those who invest heavily…

How To Steal The Show Every Time

How To Steal The Show Every Time written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Michael Port Life is pretty much a performance. You perform when you meet someone. You perform when you network. You perform when you interview for a job. You perform when you pitch a deal. And you certainly…

Finding and Selling to a Hidden Influencer

Finding and Selling to a Hidden Influencer written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Matthew Dixon The way people buy has changed just about everything about sales and marketing today. The way people buy in B2B has grown so complex that just understanding the buying landscape is half of the battle.…

How to Build a High Performance Culture

How to Build a High Performance Culture written by John Jantsch read more at Duct Tape Marketing Marketing podcast with Lindsay McGregor Turns out that building a high performing business culture is all about motivation. The problem is that most companies use the wrong motivation. Recent research suggests that people are most motivated by workplaces that give…

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