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How Live-Streaming is Changing Social Media

How Live-Streaming is Changing Social Media written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Michael Stelzner Live streaming video is all the rage – so much so that most of what you see coming from the medium is silly – look at me and look at what I can do – kind…

How to Master Content Marketing

How to Master Content Marketing written by Roxanne Doche read more at Duct Tape Marketing Marketing Podcast with Pamela Wilson Content and the notion of content marketing is here to stay. Prospects and clients alike expect to be able to turn to a search engine and find the answer to any question or challenge they face.…

Learn How to Speak Like a Pro

Learn How to Speak Like a Pro written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Grant Baldwin Lots of folks seem to be teaching public speaking these days and with good reason. While becoming a sought after and highly paid speaker may be a dream for some, learning to present your ideas in…

How to Use Integrations to Increase Productivity

How to Use Integrations to Increase Productivity written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Wade Foster I love integrations – you know, those odd little bits of technology that allow one awesome tool talk to another. Integrations are so useful for automating, marketing, productivity, and of course getting things to happen that…

How to Give Your Content CPR

How to Give Your Content CPR written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Laura Belgray There are at least 2193 ways to make your content better and the best copywriters know them all. However, there are just three things that every marketer must master to dramatically improve their copy. Your web…

How to Think About Hustle

How to Think About Hustle written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Neil Patel The word Hustle sometimes gets a bad wrap. In days of old, it conjured up thoughts of Getting Hustled as in a scam. Even today its meaning can get lost in a work all day and…

SEO for Growth

SEO for Growth written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Doug Burdett, John Jantsch & Phil Singleton In my book SEO has risen beyond the tactic level to the strategic level – in fact, that’s precisely why I teamed up with SEO pro Phil Singleton to write a…

Rolling Out The Red Carpet For Your Customers

Rolling Out The Red Carpet For Your Customers written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Donna Cutting Let me ask you this – think about how much time you spend trying to get clicks, drive traffic, make the phone ring. Now, compare that to how much time you spend making sure your customers…

The Only Move That Matters Is Your Next One

The Only Move That Matters Is Your Next One written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jenny Blake Have you become bored in your current position, are considering starting your own business or maybe you’re ready for a career change? With every plateau, there’s a pivot. And your next move is essential in determining your success.…

How to Run Meetings Nobody Hates

How to Run Meetings Nobody Hates written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Cameron Herold It’s pretty much a given in most organizations – meetings are a necessary evil and that’s just it – they are evil. The thing is – it’s not that meetings suck – it’s that most…

The Virtues of Team Leadership

The Virtues of Team Leadership written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Howard Behar Leadership is perhaps one of the most unnatural traits of a natural entrepreneur. In fact, I think that people problems sink more organizations that product problems. Innovators are doers and rarely take the time to develop, nurture…

The Result of Installing a Marketing System

The Result of Installing a Marketing System written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Arena and Bryan Zarnett For the last decade, I’ve been extolling the virtues of thinking systematically about marketing. Today I want to share a conversation I had with two entrepreneurs and their experience with the Duct Tape…

Podcasting Best Practices

Podcasting Best Practices written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jessica Rhodes I love podcasting, but not for the same reason so many other people are hyping it right now. Yes, you can build a business and make a bunch of money podcasting – just like you could…

How to Choose Your Ideal Audience

How to Choose Your Ideal Audience written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Susan Baier You know what I love about the fact that I’ve been in business as long as I have – I finally figured out who I want to work with. No, really, it takes time.  I’ve been…

The Future of Social Media Marketing

The Future of Social Media Marketing written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jason Keath Not long ago I wrote a post titled – Why Social Media Isn’t Working Anymore. In it, I shared my view of the role of social media marketing going forward. I’m not alone in this…

How to Create a Core Message

How to Create a Core Message written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this week’s episode of the Duct Tape Marketing Podcast, I’m going to talk to you about Creating a Core message for your company. I’m not interviewing anyone – it’s just me talking to you and…

Mastering Lean Metrics for Growth

Mastering Lean Metrics for Growth written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Ash Maurya When building a marketing plan for a client we often start with things like core message and ideal client. While these are certainly core elements of any effective marketing strategy, the place we should start…

When Thought Leadership Turns to Do Leadership

When Thought Leadership Turns to Do Leadership written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Nicole Crozier and Kelly Weppler-Hernandez Everyone is a thought leader today, right? Or at least it seems that is one of the primary aspirations around building a brand – to be seen as a thought leader in…

Local SEO Tips For Small Business Owners

Local SEO Tips For Small Business Owners written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Phil Singleton No matter what you are selling – hardware to legal services – people are looking online. When someone turns to a search engine to find a source locally they intend to buy – perhaps today!…

How to Build Your Business on Content

How to Build Your Business on Content written by John Jantsch read more at Duct Tape Marketing   Marketing Podcast with Joe Pulizzi Content is no longer a nice form of marketing, it’s the air that guides the customer journey, or, in some cases, it’s a business model. My guest for this week’s episode of the Duct…

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