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The Only Move That Matters Is Your Next One

The Only Move That Matters Is Your Next One written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jenny Blake Have you become bored in your current position, are considering starting your own business or maybe you’re ready for a career change? With every plateau, there’s a pivot. And your next move is essential in determining your success.…

How to Run Meetings Nobody Hates

How to Run Meetings Nobody Hates written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Cameron Herold It’s pretty much a given in most organizations – meetings are a necessary evil and that’s just it – they are evil. The thing is – it’s not that meetings suck – it’s that most…

The Virtues of Team Leadership

The Virtues of Team Leadership written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Howard Behar Leadership is perhaps one of the most unnatural traits of a natural entrepreneur. In fact, I think that people problems sink more organizations that product problems. Innovators are doers and rarely take the time to develop, nurture…

The Result of Installing a Marketing System

The Result of Installing a Marketing System written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Arena and Bryan Zarnett For the last decade, I’ve been extolling the virtues of thinking systematically about marketing. Today I want to share a conversation I had with two entrepreneurs and their experience with the Duct Tape…

Podcasting Best Practices

Podcasting Best Practices written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jessica Rhodes I love podcasting, but not for the same reason so many other people are hyping it right now. Yes, you can build a business and make a bunch of money podcasting – just like you could…

How to Choose Your Ideal Audience

How to Choose Your Ideal Audience written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Susan Baier You know what I love about the fact that I’ve been in business as long as I have – I finally figured out who I want to work with. No, really, it takes time.  I’ve been…

The Future of Social Media Marketing

The Future of Social Media Marketing written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jason Keath Not long ago I wrote a post titled – Why Social Media Isn’t Working Anymore. In it, I shared my view of the role of social media marketing going forward. I’m not alone in this…

How to Create a Core Message

How to Create a Core Message written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this week’s episode of the Duct Tape Marketing Podcast, I’m going to talk to you about Creating a Core message for your company. I’m not interviewing anyone – it’s just me talking to you and…

Mastering Lean Metrics for Growth

Mastering Lean Metrics for Growth written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Ash Maurya When building a marketing plan for a client we often start with things like core message and ideal client. While these are certainly core elements of any effective marketing strategy, the place we should start…

When Thought Leadership Turns to Do Leadership

When Thought Leadership Turns to Do Leadership written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Nicole Crozier and Kelly Weppler-Hernandez Everyone is a thought leader today, right? Or at least it seems that is one of the primary aspirations around building a brand – to be seen as a thought leader in…

Local SEO Tips For Small Business Owners

Local SEO Tips For Small Business Owners written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Phil Singleton No matter what you are selling – hardware to legal services – people are looking online. When someone turns to a search engine to find a source locally they intend to buy – perhaps today!…

How to Build Your Business on Content

How to Build Your Business on Content written by John Jantsch read more at Duct Tape Marketing   Marketing Podcast with Joe Pulizzi Content is no longer a nice form of marketing, it’s the air that guides the customer journey, or, in some cases, it’s a business model. My guest for this week’s episode of the Duct…

Are You Born for This?

Are You Born for This? written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Chris Guillebeau Doing what you were born to do – that’s got to be the ultimate goal of anyone right? And yet, how many, in the words of Thoreau, “lead lives of quiet desperation.” Where does one…

Is There Such a Thing As Work-Life Balance?

Is There Such a Thing As Work-Life Balance? written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Carrie Wilkerson Ah, yes, balance, now there’s a goal. But as a small business owner is it even possible? No, I don’t think so, at least not in the traditional 2 + 2 = 4 kind of…

How to Create Influence with Your Writing

How to Create Influence with Your Writing written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jon Morrow The bar for content that gets shared, clicked and moved on is much higher today than it used to be. In order to stand out, you must move beyond simple blog posts to content that…

Keyword Research Beyond SEO

Keyword Research Beyond SEO written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Brian Dean Keyword research has long been the primary tool for search engine optimization plans. The idea was that you found out what people in your industry were searching for and you optimized your site and pages…

How to Master the Art of People

How to Master the Art of People written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Dave Kerpen Ask most any business owner and they will tell you that one of the hardest parts of growing a business is managing people. Entrepreneurs are typically visionaries and that trait doesn’t always come with natural…

Am I an Entrepreneur with ADD or Because of It?

Am I an Entrepreneur with ADD or Because of It? written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Peter Shankman As a growing number of people are diagnosed with ADD and ADHD those same people are starting to look for better ways to understand and manage what has been categorized as a significant disorder. In…

Illuminate the Path Forward

Illuminate the Path Forward written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Nancy Duarte and Patti Sanchez Great leadership involves great storytelling – it’s simply a proven fact. Storie create emotion and the greatest way to influence someone is to move them. There’s been a lot written about this…

Make Your Most Difficult Sale with Dealstorming

Make Your Most Difficult Sale with Dealstorming written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Tim Sanders Making the sale today is just a bit more complicated isn’t it? Buyers are armed with more data than ever, more advice than ever and often a buying process that makes it easier to kill…

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