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Mastering Lean Metrics for Growth

Mastering Lean Metrics for Growth written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Ash Maurya When building a marketing plan for a client we often start with things like core message and ideal client. While these are certainly core elements of any effective marketing strategy, the place we should start…

When Thought Leadership Turns to Do Leadership

When Thought Leadership Turns to Do Leadership written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Nicole Crozier and Kelly Weppler-Hernandez Everyone is a thought leader today, right? Or at least it seems that is one of the primary aspirations around building a brand – to be seen as a thought leader in…

Local SEO Tips For Small Business Owners

Local SEO Tips For Small Business Owners written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Phil Singleton No matter what you are selling – hardware to legal services – people are looking online. When someone turns to a search engine to find a source locally they intend to buy – perhaps today!…

How to Build Your Business on Content

How to Build Your Business on Content written by John Jantsch read more at Duct Tape Marketing   Marketing Podcast with Joe Pulizzi Content is no longer a nice form of marketing, it’s the air that guides the customer journey, or, in some cases, it’s a business model. My guest for this week’s episode of the Duct…

Are You Born for This?

Are You Born for This? written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Chris Guillebeau Doing what you were born to do – that’s got to be the ultimate goal of anyone right? And yet, how many, in the words of Thoreau, “lead lives of quiet desperation.” Where does one…

Is There Such a Thing As Work-Life Balance?

Is There Such a Thing As Work-Life Balance? written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Carrie Wilkerson Ah, yes, balance, now there’s a goal. But as a small business owner is it even possible? No, I don’t think so, at least not in the traditional 2 + 2 = 4 kind of…

How to Create Influence with Your Writing

How to Create Influence with Your Writing written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jon Morrow The bar for content that gets shared, clicked and moved on is much higher today than it used to be. In order to stand out, you must move beyond simple blog posts to content that…

Keyword Research Beyond SEO

Keyword Research Beyond SEO written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Brian Dean Keyword research has long been the primary tool for search engine optimization plans. The idea was that you found out what people in your industry were searching for and you optimized your site and pages…

How to Master the Art of People

How to Master the Art of People written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Dave Kerpen Ask most any business owner and they will tell you that one of the hardest parts of growing a business is managing people. Entrepreneurs are typically visionaries and that trait doesn’t always come with natural…

Am I an Entrepreneur with ADD or Because of It?

Am I an Entrepreneur with ADD or Because of It? written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Peter Shankman As a growing number of people are diagnosed with ADD and ADHD those same people are starting to look for better ways to understand and manage what has been categorized as a significant disorder. In…

Illuminate the Path Forward

Illuminate the Path Forward written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Nancy Duarte and Patti Sanchez Great leadership involves great storytelling – it’s simply a proven fact. Storie create emotion and the greatest way to influence someone is to move them. There’s been a lot written about this…

Make Your Most Difficult Sale with Dealstorming

Make Your Most Difficult Sale with Dealstorming written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Tim Sanders Making the sale today is just a bit more complicated isn’t it? Buyers are armed with more data than ever, more advice than ever and often a buying process that makes it easier to kill…

Will Your Product Launch Fly?

Will Your Product Launch Fly? written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Pat Flynn You have a great idea for a product or service. You sweat and toil and crank out your shiny new baby and launch it to the world. Only thing is, it turns out the world…

How to Become a Millionaire Slowly

How to Become a Millionaire Slowly written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jaime Tardy In a recent post, I wrote about the idea of making choices about how you optimize your business and then using that focused choice as a tool for making daily decisions. My guest for this…

Why You Must Increase Your Negative Reviews

Why You Must Increase Your Negative Reviews written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jay Baer Okay, I’ll admit, the headline for this post probably seems a little odd, so let me explain. No one likes or wants negative reviews, but the fact is, that’s how you get better. In a…

How to Get Better at Public Speaking

How to Get Better at Public Speaking written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Hugh Culver Public speaking is hot these days – seems like I see a new book on TED or a new course on speaking on a daily basis. And I get  it – many people dream of…

How to Get a Meeting With Anyone

How to Get a Meeting With Anyone written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Stu Heinecke Getting a meeting with the right prospects, influencers and mentors can make all the difference in the world when it comes to your business. But, you’ve probably also discovered that grabbing the attention of the right…

Find More Ideal Customers with Buyer Personas

Find More Ideal Customers with Buyer Personas written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Adele Revella You know how much I love to talk about strategy -well, the reason is that strategy before tactics is how the game is played – I mean, if you want to win. But, what exactly…

How to Succeed at Facebook Advertising (or How to Fail)

How to Succeed at Facebook Advertising (or How to Fail) written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Nicholas Kusmich There are lots of experts and gurus out there telling you now is the time to get on Facebook advertising. While some are treating it like the next get rich wave most agree – to…

Lead Conversations to Replace Lead Funnels

Lead Conversations to Replace Lead Funnels written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Danny Iny The term “lead funnel” seems to be getting a lot of love from the Internet marketing set. Today it seems as though there are dozens of marketers promoting products and courses teaching this age old…

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