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Are You a Digital Sharecropper?

In a recent MarketingProfs PRO Seminar, Intel’s Ekaterina Walter said, “For marketers, Facebook is definitely a rented land.” What Ekaterina meant was  that, despite all the benefits a company may derive from building and cultivating a presence on Facebook, that company remains a tenant in Facebook’s house. And Facebook, as master of the house, can change the [...]

The Number One Mistake People Make When It Comes To Referral Marketing

Marketing podcast with Bill Cates Subscribe now via iTunes Everyone loves referrals, but let’s face it – the real point of a referral is a customer. If you’re getting plenty of referrals, but few are turning into new clients, it’s time to change a few things about your approach to referrals. Show More Summary

PR's Mandate in 2013

In a previous post, I referenced the abundance of year-end predictions in the PR, marketing and media spheres. Rather than jump onto that bandwagon alongside our industry's many pundits and prognosticators, I decided instead to share...Show More Summary

Be Passionate About Your Work (Even If That Makes You Irrational)

In the business world, passion is all the rage. Again and again, we hear that we need to be passionate about our work and passionate about our business. We need to hire passionate employees; we need to create passionate customers. And so on. Yet “passion” is irrational. Philosophically speaking, it is “identified with an innate or [...]

The ROI of Relationships

Marketing podcast with Bob Burg I suspect the title of this post will raise some eyebrows. I mean relationships aren’t about ROI right? They’re about something much deeper. Something you don’t measure in the same way you might, say, the performance of an ad. Show More Summary

Set Yourself on Fire and Eat Doritos Locos Tacos: Marketing Smarts in Review

We covered a lot of ground on Marketing Smarts podcasts in 2012 talking about content marketing, social media, community building, the relationship between sales and marketing, and much, much more. So, to kick off the year, I decided to step back, review some of what our guests shared on the aforementioned topics, and assemble a [...]

Out on a limb

This might not work. I didn't realize how tired I was until I started driving away from the Icarus launch event on Wednesday. Since June, I've been working flat out on creating the four books that were part of the...

How to Create a Total Content System

Marketing podcast with John Jantsch As content becomes increasingly important in the marketing mix, it must take on an elevated place in your strategy and planning. The use of high quality, education based content has become an essential ingredient in creating awareness, building trust, converting leads, serving customers and generating referrals. Show More Summary

Give Us the Rules and Let Us Go Kick Butt

John Jantsch talks Fiscal Cliff on Wall Street Journal Radio There’s plenty of talk and a fair amount of angst swirling around the made for reality TV Fiscal Cliff negotiations. I was asked several times last week about the impact these talks and falling over the cliff might have on small business. Show More Summary

We Are All Artists Now

Marketing podcast with Seth Godin Few people have captured the post industrial world of work like Seth Godin. Now, you make think of him as a marketer – and he is a brilliant one indeed. I believe, however, his greatest contributionShow More Summary

Three Lessons For-Profits Can Learn From Nonprofits

Beth Kanter and KD Paine recently published a book, Measuring the Networked Nonprofit: Using Data to Change the World, in which they argue quite compellingly that nonprofits can greatly improve their effectiveness by following the example of many organizations in the for-profit world and adopting a more metrics-minded approach to their activities. Because that is essentially [...]

Does Every Consultant Need To Write a Book

Marketing podcast with Guy Kawasaki I asked the question contained in the title of this post in a community I moderate on Google+ (Consultant Exchange- join us if you are a coach or consultant) Somewhat predictably answers fell intoShow More Summary

The Myth of a Salesman

Marketing podcast with Dan Pink My father was a salesman in the classic Willy Loman kind of way, without the sad tragedy part. He got up each week, packed his bags and went on the road to exchange his time and information for the monetary reward of an order. Show More Summary

Building a Business Means Building a Community

A few weeks back, Becky McCray got me thinking about the difference between building a community and building an audience, and the idea that most businesses think they are doing the former when they are really doing the latter. This week, John Jantsch has me thinking about community again and the idea that community may actually be more [...]

Likeable Is Not a Department

Marketing podcast with Dave Kerpen Dave Kerpen had the foresight a few years ago to lock up the term Likeable. It’s the name of his business, Likeable Media, the name of his mega selling book Likeable Social Media and it’s been applied to his latest work, Likeable Business. Show More Summary

Business Insiders

Business Insider EIC Henry Blodget In a previous post, I recounted the myriad conferences one might attend to catch a glimpse of today's media, tech, and marketing punditocracy. While client obligations have forced me to be more judicious...Show More Summary

The Formula for Business Success

As I was preparing to interview EyeTrackShop’s Jeff Bander for this week’s episode of Marketing Smarts, I did what I usually do: I Googled him. And the first result was Jeff’s LinkedIn profile. Now, when I interview folks on Marketing Smarts, although I have generally checked them out on LinkedIn before doing so, I rarely ask [...]

Talking Tech, Media & PR Heads

It's next to impossible to keep track of all the tech, media, advertising and PR industry events that occur during any given month. On the horizon are CES, which continues to reign supreme for consumer tech and electronics buffs, while South By Southwest (SXSW) does the same for interactive, music and film aficionados. Show More Summary

Power Seduction War and Mastery

Marketing podcast with Robert Greene It’s funny how pretty much everything is instructional in one way of another. When Robert Greene published the now cult classic The 48 Laws of Power people were a bit polarized. According to LA Times...Show More Summary

What’s the Difference Between Building a Community and Building an Audience?

It always strikes me as a little misguided to hear marketers talk about their “audience.” First of all, unless you are a performer or an orator, the people to whom you are hawking your wares are not an audience except in a metaphorical sense. Second of all, that metaphorical sense itself betrays a misunderstanding of how marketing [...]

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