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Who Needs a Social Media Policy?

A few years ago, everyone seemed to be talking about the need for companies to develop and implement social media policies. Nowadays, the topic seems to provoke little more than yawns. What happened? A recent New York Times article got me thinking about this. It described a series of cases in which the National Labor Relations Board [...]

Will Facebook Remain Relevant?

Marketing podcast with Ekaterina Walter With over a billion users, a place in the everyday life of over 60% of Internet users and a track record as one of the fastest growing companies in history, the title of this post may seem odd....Show More Summary

Who Cares about the Difference Between Sales and Marketing? (No One)

I’ve talked to a lot of guests on Marketing Smarts about the differences between sales and marketing, and how to negotiate the conflicts that can arise between the two functions. Then I spoke with Dan Pink and realized that, aside from people in sales or marketing, no one cares about this distinction! Shocking, I know. Here is [...]

5 Things Your Referral Sources Desperately Want to Know

Marketing podcast with Michael Port Most marketers are clear about targeting their marketing and advertising messages. but when it comes to referrals it seems that notion is no longer valid. The thing is, we all want referrals, but what...Show More Summary

Marketing Is a Habit, Not an Event

Marketing podcast with John Jantsch Business owners often view marketing as something they must finish so they can get back to work. Marketing, as I’ve stated often, is never done, it’s just another system that you must operate at the highest level possible at all times. Show More Summary

Are You a Digital Sharecropper?

In a recent MarketingProfs PRO Seminar, Intel’s Ekaterina Walter said, “For marketers, Facebook is definitely a rented land.” What Ekaterina meant was  that, despite all the benefits a company may derive from building and cultivating a presence on Facebook, that company remains a tenant in Facebook’s house. And Facebook, as master of the house, can change the [...]

The Number One Mistake People Make When It Comes To Referral Marketing

Marketing podcast with Bill Cates Subscribe now via iTunes Everyone loves referrals, but let’s face it – the real point of a referral is a customer. If you’re getting plenty of referrals, but few are turning into new clients, it’s time to change a few things about your approach to referrals. Show More Summary

PR's Mandate in 2013

In a previous post, I referenced the abundance of year-end predictions in the PR, marketing and media spheres. Rather than jump onto that bandwagon alongside our industry's many pundits and prognosticators, I decided instead to share...Show More Summary

Be Passionate About Your Work (Even If That Makes You Irrational)

In the business world, passion is all the rage. Again and again, we hear that we need to be passionate about our work and passionate about our business. We need to hire passionate employees; we need to create passionate customers. And so on. Yet “passion” is irrational. Philosophically speaking, it is “identified with an innate or [...]

The ROI of Relationships

Marketing podcast with Bob Burg I suspect the title of this post will raise some eyebrows. I mean relationships aren’t about ROI right? They’re about something much deeper. Something you don’t measure in the same way you might, say, the performance of an ad. Show More Summary

Set Yourself on Fire and Eat Doritos Locos Tacos: Marketing Smarts in Review

We covered a lot of ground on Marketing Smarts podcasts in 2012 talking about content marketing, social media, community building, the relationship between sales and marketing, and much, much more. So, to kick off the year, I decided to step back, review some of what our guests shared on the aforementioned topics, and assemble a [...]

Out on a limb

This might not work. I didn't realize how tired I was until I started driving away from the Icarus launch event on Wednesday. Since June, I've been working flat out on creating the four books that were part of the...

How to Create a Total Content System

Marketing podcast with John Jantsch As content becomes increasingly important in the marketing mix, it must take on an elevated place in your strategy and planning. The use of high quality, education based content has become an essential ingredient in creating awareness, building trust, converting leads, serving customers and generating referrals. Show More Summary

Give Us the Rules and Let Us Go Kick Butt

John Jantsch talks Fiscal Cliff on Wall Street Journal Radio There’s plenty of talk and a fair amount of angst swirling around the made for reality TV Fiscal Cliff negotiations. I was asked several times last week about the impact these talks and falling over the cliff might have on small business. Show More Summary

We Are All Artists Now

Marketing podcast with Seth Godin Few people have captured the post industrial world of work like Seth Godin. Now, you make think of him as a marketer – and he is a brilliant one indeed. I believe, however, his greatest contributionShow More Summary

Three Lessons For-Profits Can Learn From Nonprofits

Beth Kanter and KD Paine recently published a book, Measuring the Networked Nonprofit: Using Data to Change the World, in which they argue quite compellingly that nonprofits can greatly improve their effectiveness by following the example of many organizations in the for-profit world and adopting a more metrics-minded approach to their activities. Because that is essentially [...]

Does Every Consultant Need To Write a Book

Marketing podcast with Guy Kawasaki I asked the question contained in the title of this post in a community I moderate on Google+ (Consultant Exchange- join us if you are a coach or consultant) Somewhat predictably answers fell intoShow More Summary

The Myth of a Salesman

Marketing podcast with Dan Pink My father was a salesman in the classic Willy Loman kind of way, without the sad tragedy part. He got up each week, packed his bags and went on the road to exchange his time and information for the monetary reward of an order. Show More Summary

Building a Business Means Building a Community

A few weeks back, Becky McCray got me thinking about the difference between building a community and building an audience, and the idea that most businesses think they are doing the former when they are really doing the latter. This week, John Jantsch has me thinking about community again and the idea that community may actually be more [...]

Likeable Is Not a Department

Marketing podcast with Dave Kerpen Dave Kerpen had the foresight a few years ago to lock up the term Likeable. It’s the name of his business, Likeable Media, the name of his mega selling book Likeable Social Media and it’s been applied to his latest work, Likeable Business. Show More Summary

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