To replace Pay, BBH promoted creative managing partner Ian Heartfield and Black Sheep Studios CEO Anthony Austin.
Marketers are rethinking the tools and platforms used to engage with customers at different stages of the customer journey. Here's a look at how the customer technology stack is changing. Read the full article at MarketingProfs
Summary: Design agencies have developed a major sweet tooth for packaging. The once humble chocolate bar has become the latest canvas for creatives to experiment with unexpected concepts and show off their design chops. Since packaging actually has a real impact on how we perceive taste, these 15 examples of chocolate brands must be absolutely delicious.
Summary: Attribution is a chief challenge for digital marketers, and that’s especially true for luxury brands. While 40 percent of luxury purchases are influenced by a digital experience, e-commerce purchases account for only four percent of luxury sales. Research predicts that online luxury sales will triple by 2020, indicating a heightened need for luxury brands...
Summary: The National Park Service (NPS) has very quietly hired a crisis communications expert at former posts at the Department of Defense and the military. Tom Crosson is now Chief of Public Affairs & Spokesperson at National Park Service. An environmental journalist who is reporting on the NPS scandal...
Summary: The main thrust of the advice was to ensure that transparency in the US media landscape, especially with regards to the issue of media rebates – a practice more commonly ‘accepted’ in the UK, but much more controversial/unspoken of on the other side of the Atlantic.
The sports league announced a deal that demonstrates an interesting expansion of its content strategy
This ain't your grandpa's snorkeling mask. To promote Tribord's Easybreath full-face snorkeling mask, French agency Rosapark released a spot that almost seamlessly blends water and sky—a visual metaphor for how the Easybreath lets you...Show More Summary
When it comes to effectively and meaningfully reaching your audience, I think it’s pretty safe to say that all marketers understand the important role social media plays in that quest. Not only does your audience seem to live on social networks—posting vacation selfies and checking into newly opened restaurants—but they also rely on them for [...]Show More Summary
A palliative is a treatment that soothes even if it can't cure the illness. By all means, whenever you can, fix the problem, go to the root cause, come up with a better design... But when you can't (and that's...
Responsive Design Basics Responsive design is a fairly recent trend, but the general concept has existed since the dawn of mobile phones. Simply put, companies realized very early on that their customers and website visitors needed a unique form of their corporate website when accessing it from a mobile device. As mobile data usage increased…more
Copywriters? We're dead meat. LINK, on Digiday.
In November 2005, ten and a half years ago, I launched the MarketersStudio.com blog. The name was inspired by Inside the Actors Studio. The original idea was to build on the interviews I published at eMarketer from 2001-2004. I probably should have done a lot more of that. Show More Summary
Not just for affiliate marketers. Not just for the Instagram Famous. This plugin will increase subscribers, sales and conversions for practically anything - on any site! You'll LOVE this one...
Yup, entirely predictable.
Chief executive Andy Fletcher left the agency after Governor Pete Ricketts called a related audit "appalling."
John Montgomery is now "global executive vice president of brand safety."
Beck spent three years with Publicis Dallas as senior vice president, director of consumer insights.
Serena and LeBron were babies once too.
Company: Landor Associates Location: New York, New York Industry: Not Specified Career Level: Management (Manager/Director of Staff) Minimum Education: Bachelor's Job Status: Full Time