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Listening clearly

It's entirely possible that people aren't listening closely to you any more. There's so much noise, so much clutter... hoping that customers, prospects, vendors and co-workers will stop what they're doing and listen closely and carefully enough to figure out...        

A Deeper Look at David Marcus’ 6 Trends for Facebook Messenger in 2018

14 hours agoMarketing / Advertising : AdFreak

Facebook Messenger has come a long way since vice president of messaging products David Marcus left his post as president of PayPal to join the social network in June 2014. Marcus shared six trends that he believes will emerge for the messaging application in 2018 in a note published on Facebook Tuesday. Those trends were:...

WhatsApp Just Rolled Out an Android App for Small Businesses

15 hours agoMarketing / Advertising : AdFreak

Businesses on Facebook have the Facebook Pages Manager application, and businesses on Messenger have Analytics for Apps data for their Messenger bots. And now, businesses on WhatsApp have some tools of their own. The Facebook-owned messaging app announced the launch of WhatsApp Business, a free Android application for small business owners on the platform, which...

Soccer Club Inter Milan Is Telling 110 Stories for its 110th Birthday, With Emojis for Every One

15 hours agoMarketing / Advertising : AdFreak

One of the neatest things about living outside the U.S. is discovering soccer culture, which is as strident and culturally charged as football is in America. On March 9, Italian club F.C. Inter Milan will turn 110 years old. To celebrate that historic benchmark, in November it launched "He110, this is Inter," a massive project...

Instagram Added Activity Status to Instagram Direct

15 hours agoMarketing / Advertising : AdFreak

Instagram's latest update to its iOS and Android applications borrowed a feature from sister app Facebook Messenger. The app's messaging feature, Instagram Direct, now includes activity status, which adds a line below user names sharing the last time those users have been online. Users can opt out of the feature, but should they do so,...

Diversity Finally Comes to Facebook’s Board of Directors

17 hours agoMarketing / Advertising : AdFreak

Facebook's board of directors welcomed its first African-American member, as American Express chairman and CEO Kenneth Chenault will take a seat effective Feb. 5. Chenault has been with American Express for 37 years, and he is retiring as chairman and CEO effective Feb. 1, to be succeeded by vice chairman Stephen Squeri. Zuckerberg said in...

How Davos Can Help Marketers Gain Greater Global Purpose

17 hours agoMarketing / Advertising : AdFreak

As global leaders gather in Davos next week to try to create a shared future in a fractured world, what's the role of marketers and creative agencies? In this era of seismic disruption, technology is overturning entire business models and transforming the way that customers live, buy and think. Marketing today requires thinking well beyond...

Quicken Loans Puts Its $400 Million Media Account in Review

17 hours agoMarketing / Advertising : AdFreak

Online mortgage lending giant Quicken Loans has launched a review of its media buying and planning account. "After nearly two decades, Quicken Loans has decided to open the RFP process for a new media planning and buying agency," a Quicken Loans representative said in a statement provided to Adweek. "Our in-house marketing agency and our...

Cryptocurrency Trading Series: How To Buy Bitcoin, Ethereum and Litecoin for Beginners | Episode 1

Welcome to my cryptocurrency trading series! Discover how you can get into the cryptocurrency game and learn how to buy Bitcoin, Ethereum and Litecoin! The post Cryptocurrency Trading Series: How To Buy Bitcoin, Ethereum and Litecoin for Beginners | Episode 1 appeared first on Project Life Mastery.

Over 2 Billion People Use at Least One of the Top 5 Social Apps Each Month

18 hours agoMarketing / Advertising : AdFreak

Analytics platform App Annie released its 2017 Retrospective, analyzing mobile application usage around the world. The report showed that globally, more than 2 billion people use at least one of the top five social apps each month, on average. In India specifically, over 71 billion hours were spent in the top five social apps on...

Admin Exec Coordinator - New York, NY

Company: CUNY Hunter College Location: New York, New York Industry: Not Specified

Verizon Returns to the Super Bowl for the First Time Since 2011

18 hours agoMarketing / Advertising : AdFreak

Verizon will make an appearance in Super Bowl LII. The brand confirmed to Adweek that it will air an ad during the game, but didn't provide any further details. Verizon last appeared in the Super Bowl in 2011, when it aired a 30-second spot featuring pitchman Paul Marcarelli and focused on Verizon's claim as "America's...

Spotify Gets Into Pet Adoption After Learning Dogs Have Their Own Musical Tastes

18 hours agoMarketing / Advertising : AdFreak

A recent study from the University of Glasgow suggested each individual dog has his or her own unique taste in music. This was music to Spotify's ears, and the streaming service has now partnered with an animal shelter in Germany to match owners and adoptable pets based on their song choices. The program, dreamed up...

Why Every Brand Should Be Watching the Emerging Beauty Industry

18 hours agoMarketing / Advertising : AdFreak

"Is it going to look good in a selfie?" The answer to this question can make or break a modern brand. With good reason, too: the way a product is going to be discovered, shared, talked about and bought is today more important than the product itself. Modern beauty brands figured out that, as long...

Public Relations Media Specialist - Smyrna, GA

Company: KEF Media Associates Location: Smyrna, Georgia Industry: Not Specified Career Level: Entry Level (less than 1 yr experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

Bill Hader Will Star in Pringles' First Super Bowl Ad Ever

Summary: Pringles has released a short teaser to its first Big Game ad, revealing actor Bill Hader as the star. He’ll be showcasing “flavor stacking” in the Super Bowl LII 30-second spot.

Build a Better Homepage

When you redesign your website, the homepage seems like a blank canvas. It’s your company’s “Hello, World!” and you can put anything on it. Everybody wants to make a mark on that homepage. Sales wants product placement. Marketing wants social integrations. Show More Summary

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