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Cossette Celebrates Togetherness for Cheerios

Toronto agency Cossette has a new Canadian campaign for Cheerios celebrating togetherness. The campaign is built around a 15-second broadcast spot, exploring the phenomenon of stray Cheerios attracting each other in the bowl. Cossette likens the phenomenon to “our need to connect,” ending with the lines “We all love to connect. Show More Summary

How to Structure a Longform Landing Page for Maximum Conversions

Longform sales pages have recently become more popular. Marketers have realized that the short-and-easy capture forms may not be enough to encourage a conversion. Lots of content is powerful and compelling. Big landing pages can mean big conversions. But how do you organize this content? For example, the sales page for Marketing Bullets has nearly […]

W+K Chases the Horizon for Citizen Watches

Today the Tokyo and Amsterdam offices of Wieden+Kennedy debuted the first international campaign for client Citizen Watch, which is not a neighborhood safety group but a producer of premium timepieces. The five-minute spot, which stars photographer...Show More Summary

The Future of U.S. Energy

In this LEVICK Energy video interview, LEVICK Energy Editor Andrew Ricci discusses the advancements made in United States Energy Production in the last decade and the future of U.S. Energy policy. Industry Energy

Brave Utilizes ‘Skip Ad’ Button in ‘Don’t Skip Breakfast’ for EAT

Creative agency Brave has a new pre-roll campaign for EAT which cleverly utilizes the “Skip Ad” button. The spot begins with the message “Don’t Skip Breakfast” as a man unwraps a breakfast sandwich. Then, the word “Don’t” appears over the “Skip Ad” button, as a way to get people to stick around which also ties in with the message. Show More Summary

In Crisis Communications, Never Say Never

Summary: Jim Horton has a point on his Online Public Relations Thoughts site about crisis communications – Never say never again. Just learn from what happened, acknowledge the challenges and do your best to overcome them. For Secret Service director Julia Pierson to tell a U.S. House committee "I will make sure that it does not happen again" was indeed unfortunate.

Blogging is So 1999!

by Yvonne DiVita It may only be October but the New Year is looming. Somehow, once we hit September, the days and weeks pass by in a blur and before you know it, Jolly Old St Nick is arriving, with the celebratory night called New Year's Eve, hard on his heels. Show More Summary

Saatchi & Saatchi Appoints Christine Prins as CMO

Saatchi & Saatchi finally has a new chief marketing officer. The agency announced the appointment of Christine Prins to the position of chief marketing officer today, Adweek reports. Prins fills the role, which has been vacant since Ben Bittman left the agency in 2010. Show More Summary

Advertising, Design Experts Weigh In on the Creative Brief

Documentary conveys sharp insights on how the brief process can be improved

Answering the Call for Integrated Services

Today's brands are demanding more from agencies. What do they want? And how are agencies responding to those needs? Read the full article at MarketingProfs

Wednesday Morning Stir

-Grey, Spain takes strong hair to new heights with “Hairhang” (video above). -Advertising Week attendees are encouraged to become fearless. -KBS+ names Jessica Peltz investment director. -160over90 attempts to raise millenials’ blood...Show More Summary

70% of B2B marketers are producing more content, but only 21% are able to track ROI

The B2B Content Marketing 2015: Benchmarks, Budgets, and Trends, produced by Content Marketing Institute and MarketingProfs and sponsored by Brightcove–say that 10 times fast–is out and provides an interesting, if not concerning, glimpse of how B2B marketers are approaching their marketing strategies. Show More Summary

Advertising Week Snippet: Of Branded Content

Summary: Content marketing: the activity where brands create content in order to draw in their consumers, because those interested in the content could potentially be or could become potential consumers. Oh, the positivity. More often, it is called branded content, where information brands put online is viewed by consumers...

How Will California's Plastic Bag Ban Affect Your Product?

Summary: At the grocery store, there are people that bring in their own bags -- conscious consumers. There are people that use the plastic bags the store offers -- most consumers. There are people that ask for paper in plastic -- high-maintenance consumers. Show More Summary

Hollywood Warms Up to Climate Change, Gets Cold Response

Summary: Typically, Hollywood gets behind one cause as a collective front. From child abduction to hashtagging on the Red Carpet, it's like they have their own Intranet discussing "What do we shill next?" Enter climate change into the...Show More Summary

Honest Mistakes: What to Say and Why Not to Say It

Summary: Each and every organization I've spent time with has encouraged me and others to speak their mind about issues important to personal growth or company direction. I've never found an example where an "open-door policy" wasn't in place. So it has always amused me when groups of 40, 50, or more freeze...

The B’s in B2B Are People Too – A More Human Approach to Business Marketing

Answering any question about what’s next in B2B marketing must involve the increasing attention on buyers as people vs. simply “business to business”. The human element of business marketing has attracted a lot of play in the B2B marketing conversation and rightly so. While there are many changes and trends to consider to stay ahead [...]

Is this common mistake scaring customers or clients away?

How easy is it, for a new client or customer to switch to you? Many business owners make a very good case, for switching to them from your current provider. They get prospective clients and customers fired up. Motivated. Money in hand… however, they make switching to them too painful, so they lose the business. Show More Summary

You're right, they're wrong, but they won

Why is that? Is the world so unfair? Actually, it might be because the other guys took the time and invested the effort to build a movement. They showed up, every time, again and again. They never contemplated that they...        

One Company’s Quest To Eliminate Email

In 2011 the Chairman and CEO of Atos, Thierry Breton, publicly announced that he was on a mission to become a zero email company by 2013 (at least as far as employee communication and collaboration was concerned). When he announced this...Show More Summary

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