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Business Support Specialist - Walnut Hills, OH

Company: Blue Cross Blue Shield of Georgia Location: Walnut Hills, Ohio Industry: Not Specified Job Status: Full Time

Team One Hires New CD

Team One announced the appointment of Jon Ruppel as creative director. He will be responsible for enriching the agency’s creative technology and digital product development offerings  and leading “a newly assembled group of designers,...Show More Summary

Mithun Brings Back Impromptu Financial Advisor for KeyBank

A year after introducing a bespectacled, bearded financial seer of sorts who warns customers about overdraft fees and more for KeyBank, Mithun revisits the character with a new campaign that deals primarily with the same subject matter. The...Show More Summary

Pepsi Sound System Lets You Listen to a Remixed Ukraine

Ukranian Pepsi fans turn urban noises into music and listen to their creations on branded music boxes

How to Use a Giveaway to Accelerate the Growth of Your Email List

We all want a massive email list, but growing one can be like climbing a mountain. It takes a lot of time, hard work, and perseverance. Or, does it? Today, I’m going to share stories of three different businesses – a freelance writer/programmer, an iconic candy company, and an innovative fragrance products company – that […]

1Camera Celebrates ‘Unsung Heroes of Science’ for Royal Dutch DSM

Amsterdam-based agency 1Camera teamed up with director Hugo Keijzer on the online spot “Unsung Heroes of Science” as part of its “Science Can Change the World” campaign for life and materials sciences company Royal Dutch DSM. The dramatic...Show More Summary

Bud Light Goes from BBDO to W+K

Weeks after losing the global Heineken account, Wieden+Kennedy has won Bud Light in the U.S. and Corona worldwide (which will be handled by its Amsterdam office). Bud Light will no longer work with previous AOR BBDO, the shop behind its “Up for Whatever” campaign. The statement from Jorn Socquet, the company’s U.S. Show More Summary

Venables Bell & Partners Takes Over for Adidas Golf

Adidas Golf has selected Venables Bell & Partners as its new lead creative agency following a review, Adweek reports. Incumbent Kastner & Partners were one of the six finalists in the review, which included ten agencies total. Media buying and planning were not part of the review and remain with Carat. Show More Summary

PR’s Not Purgatory, It’s Relevance

Summary: I guess we should be taking exception to this. Here’s a clergyman reporting that one former associate minister he’s heard about “is working in public relations at a major state university.“ As though that’s a form of purgatory. Show More Summary

Using Storytelling to Market Your Brand Image

These days, everybody’s talking about content marketing. While content marketing has provided an effective way for many companies to increase website traffic, it really helps brands the most when they use their content to tell a story. In a recent Entrepreneur article, “Storytelling Can Bring Your Brand to Life and Strengthen Your Marketing Impact,” the…more

The Rules of Successful Effective Influencer Marketing

Successful marketers don't just identify who their industry influencers are; they also know what to do (and what to avoid) for effective influencer marketing. Read the full article at MarketingProfs

Senior Project Manager - Baltimore, MD

Company: Agora, Inc. Location: Baltimore, Maryland Industry: Not Specified Career Level: Early Career (1+ yrs experience) Minimum Education: None Required Job Status: Full Time

Designer Shows Off His Big Talent in the World's Smallest Portfolio

Michael William Lester, a London-based freelance designer and illustrator, isn't afraid to think small. We're talking minuscule here, people! Lester created "The World's Smallest Portfolio," a self-promotional piece that is 24 millimeters wide by 19 millimeters tall. Show More Summary

W+K Portland Presents Dodge Vehicles as ‘Predators’

W+K Portland takes a break from crafting origin stories with its new spot for Dodge, positioning the the Challenger and Charger Hellcats and Dodge Viper as “predators.” “We don’t have to worry about predators like our ancestors did,” says the voiceover at the opening of the spot, over footage of empty roads at night. Show More Summary

Newsletter #1044: The “Lessons from Borrowing” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Borrowing creates an interesting relationship between a consumer and a business. Unlike a sample, it gives you a better opportunity to […]

The Demise of Facebook’s Organic Reach

The Demise of Facebook’s Organic Reach written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Since its launch in 2007, Facebook’s Pages have promised businesses a free online presence with which to...Show More Summary

Thursday Morning Stir

-Grey Brasil launched “War”for Human Rights Foundation (video above). -AdAge explores “Three Hidden Reasons Why Brands Struggle with Authenticity.” -Flight PR founder and managing director Alyshsa Light asks, “If #LoveWins, why are brands...Show More Summary

This Remarkable Ad Shows Just How Science Can Improve Real People's Lives

If you think rigorous scientific research is boring or self-serving, this short film from the Netherlands just might change your mind. Amsterdam-based agency 1Camera and director Hugo Keijzer employ some deft storytelling as they follow five scientists from different fields around the world, all working to improve people's lives in significant ways. Show More Summary

Receptionist - Atlanta, GA

Company: Matlock Advertising & Public Relations Location: Atlanta, Georgia Industry: Advertising - Other Career Level: Entry Level (less than 1 yr experience) Minimum Education: Bachelor's Salary Range: Commensurate with Experience

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