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Why You Can’t Do Inbound Marketing on Your Own (And Wouldn’t Want To)

We know, you hate hearing how you can’t doing something by yourself. We’ve all hated hearing that phrase from as young as when we were learning to tie our shoes. But there are some things that do deserve a helping hand from a team of experts. Even though we’ve given own many tips and techniques…more

Royal Caribbean Confirms Its Pitch Finalists

A week ago, we posted a blind item on the ongoing Royal Caribbean review. We told our (mostly angry) readers that the client had narrowed its list of contenders down to three…but our sources missed one. The client did not speak to us...Show More Summary

Monday Odds and Ends

-Coldwell Banker collaborated with MLB.com to launch its “Home Field Advantage” campaign with a look at the home of Los Angeles Dodgers outfielder Yasiel Puig (video above). -Minneapolis-based post studio VOLT Studios named VFX artist...Show More Summary

Mangan Berlin Releases ‘Cat Video’ for Volkswagen

Mangan Berlin launched a new spot promoting Volkswagen leasing with the 60-second “Cat Video.” The spot explores the Internet phenomenon of cat videos, with a twist: the cats are all played by people. As with most cat videos, it’s an exercise in pure ridiculousness. Show More Summary

On-Air Graphics Director - Washington

Company: RTTV Location: Washington, District of Columbia Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

As Dove Debates Beauty, Ram Celebrates Women for Being Strong to the Core

"Have you ever thought, 'I could never do that?'" That's the question posted by a new minute-long Ram Trucks spot from The Richards Group, which shows women meeting challenges like mountain climbing, surfing big waves and performing on stage. Show More Summary

GS&P Debuts First Work with Kevin Durant for Sonic

Goodby Silverstein & Partners launched its first work for Sonic starring Kevin Durant, following the brand signing the Oklahoma City Thunder star small forward to its first sports endorsement deal last November. Two new ads featuring Durant promote two new varieties of Nerds-filled slushes. Show More Summary

Ogilvy Brazil Sends Moms on Soccer Security Detail to Stem Violence

With Mother’s Day around the corner, the timing seems about right for this effort from Ogilvy Brazil that focuses on a special set of moms who just want to increase the peace at a major soccer game. Fan-on-fan violence is particularly rampant...Show More Summary

FCB Toronto/FCB Chicago Share ‘Nobody’s Memories’

With the US Supreme Court beginning on the verge of hearing oral arguments on whether states can ban gay marriage, FCB Toronto collaborated with FCB Chicago to create “Nobody’s Memories” for PFLAG Canada, “Canada’s only national organization...Show More Summary

Business Development Project Manager - New York, NY

Company: Landor Associates Location: New York, New York Industry: Not Specified Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time

Meet the British Brand That Gleefully Hates 'Fatties' and Their Sympathizers

Not everyone thinks having a so-called beach body means being a svelte, bikini-clad model. Now, British people are creatively reminding one advertiser of that. U.K. fitness brand Protein World has been running billboards in the London...Show More Summary

Deutsch LA Crafts Slow-Mo Destruction for Volkswagen

Deustch LA launched the final spot in its campaign for the 2015 Volkswagen Passat TDI Clean Diesel, entitled “Mom.” The 45-second spot depicts three young boys running wild in a gas station convenience store causing all kinds of destruction. Show More Summary

BREAKING: Best Buy to Move Away from the Agency of Record Model

Today we learned that Best Buy — longtime client of Crispin, Porter + Bogusky — will follow a string of big-name companies like Chobani and FIAT Chrysler in abandoning the creative agency of record model and working instead with various...Show More Summary

5 Easy-To-Use Blog Post Formats

5 Easy-To-Use Blog Post Formats written by Alex Boyer read more at Small Business Marketing Blog from Duct Tape Marketing If you’re starting a new blog for your business, you probably have done a lot of research on how to write blog posts. Show More Summary

The Daily 6: Wimbledon Determines Your Selfies Are Annoying

The Daily 6 The Daily 6 is a daily round-up of the best curated content we shared on @definition6 1) Wimbledon Determines Your Selfies Are Annoying Wimbledon bans selfie sticks for their ‘nuisance...

Complete SEO Strategy for 2015 – Beginner to Advanced

I have written this guide looking at SEO in 2015 with the goal of being accessible to everybody. You may never have built a website before, you may have had one built for you. You may even be an SEO wizard.  My goal was to make thisShow More Summary

How to Market to Customers When The Free Trial is Over

The free trial is a common SaaS marketing strategy. According to Totango, 44% of SaaS companies offer a free trial. But the strategy is only as good as how far it gets you — to the end of the free trial. What happens after the free trial? You can’t rely on the free trial alone […]

Anti-Littering Campaign Uses DNA to Identify Litterbugs and Put Their Faces on Ads

Thinking of littering in Hong Kong? You could soon be a poster child for the problem. A remarkable campaign from Ogilvy & Mather takes DNA from trash on the ground and uses Snapshot DNA phenotyping to generate physical likenesses of the litterers, who then end up on outdoor ads telling people not to litter. Show More Summary

McDonald's Updates Its Famously Minimalist Ads in France to Include Emojis

McDonald's in France makes some of the most spare, striking outdoor ads anywhere. For the past couple of years, the OOH ads have shown just the menu items, with almost no branding at all—first in closeup photography, then with simple drawings of the products. Show More Summary

Doner Tells Parents They’re ‘Doin’ Good’ for Minute Maid

Doner Detroit launched a sentimental new campaign for Minute Maid, which lets parents sometime unsure of their parenting skills know that they’re “Doin’ Good.” A 3:30 online spot explores the subject by first asking parents how they think they’re doing. Show More Summary

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