Do you love numbers? Not as much as Sid Lee does. The agency's Paris office is channeling Count von Count with a side project in which it set up digital sensors to count everything that goes on—how many cups of coffee are poured in a...Show More Summary
It's the 100th anniversary of Coca-Cola's classic glass bottle, and the soda brand is celebrating hard—with 14 new global ads in different styles. The first might be best described as a super-diverse high-five stop-action hand party, shot by pop photographer David LaChappelle. Show More Summary
Mobile accounts for more than 50% of all ecommerce traffic. Yet, mobile converts at only 1/3 the rate of desktop; that is, 3% on desktop vs. 1% on phones. Why don’t mobile shoppers buy? And, how can you make them convert? While you can’t always make mobile shoppers convert at the same rate as desktop […]
JWT Amsterdam has a new spot for BMW, celebrating the “Glance Back” prideful owners take at their vehicles. The simple spot shows a man arriving home in his BMW, emerging from the vehicle, and taking a lingering, prideful look back at the car. Show More Summary
NASCAR wants very badly to expand its viewership. That’s what we took from this ad by Ogilvy New York, which debuted during the Daytona 500 race just over a week ago. In the campaign, driver Carl Edwards (what do you mean, you’ve never...Show More Summary
TBWA Paris takes a humorous approach in its latest spot for McDonald’s, promoting the brand’s spicy chicken sandwich. The 30-second spot opens on two young guys at the zoo, as they make chimpanzee noises. At first it appears that they are mimicking a chimp from a nearby exhibit, as the primate makes the same noises. Show More Summary
Modern data analytics can be overwhelming but a little time spent regularly analysing one or two business issues can be very productive.
W+K Portland’s new spot for Powerade, entitled “Rose from Concrete,” stars Derrick Rose and features narration by Tupac Shakur. For the voiceover, W+K took audio from the song “Mamas Just A Little Girl,” released posthumously on the 2002 album Better Dayz. Show More Summary
The Skoda Fabia is a pretty special car. Just park it on the street and see what happens. It's way more attention getting that you think. A very clever ad by AIS London and MindsEye director Luke Bellis. There have been ads like this before, of course—notably, this 2008 spot about driving safely around cyclists. Show More Summary
6 Ways to Develop Repeat Customers written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Today’s Guest Post is by Duct Tape Marketing’s own Kala Linck – Enjoy! You may have heard us talk about the Marketing Hourglass. Show More Summary
Summary: Time to pull back for the big picture, the biggest possible picture, in fact, the one that’s been provided by the Hubble Telescope for nearly 25 years now. “In terms of public relations,” notes The Guardian, “the Hubble has been a soaraway success, not just for NASA but for science in general.” Indeed.
Here are three reasons why CMOs need to have a human-centered design approach in their day-to-day dealings. Read the full article at MarketingProfs
-One Advertising launched a new campaign for H&R Block in Canada (video above). -Paris-based agency MNSTR used social media to launch a new fashion/tennis line for Lacoste. -What brands seeking to use March Madness for social marketing...Show More Summary
Company: bvk - Birdsall Voss & Assoc. Inc. Location: Chicago, Illinois Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience
What would you do if you were walking through a well-lit shopping mall and your shadow suddenly turned into Donald Duck? It might be enough to strike panic into the heart of any reasonable person. Is it time to go on a diet? When did...Show More Summary
A core belief in our PASSION CONVERSATION book is the need to rewire a marketer’s brain to appreciate creating opportunities (online and offline) for the customers you serve to share their own stories. A lot of good can come out of encouraging people to talk about themselves, their lives, their hopes, and their accomplishments. Show More Summary
Summary: Most people don’t realize that we, the people who create advertising, do so for the people who don’t create advertising. Most people who don’t create advertising are probably nice, so we in the business have taken our jobs with a sworn duty to inform...
Content is the reason search began in the first place. In the days before Google, directories, lists and forums were the way to discover new content on the fast-growing world wide web. During those early days, the web was as much about the experience of discovery, aka “surfing”, as it was about finding specific answers. [...]
There was a time when social media anything represented a promise to a brighter future of customer engagement. These new human-powered networks were going to bring us closer to people. And, these platforms were also going to help businesses become more human. No more B2B or B2C, it was now about P2P networks where services […]
Company: Inspira Marketing Location: Norwalk, Connecticut Industry: Not Specified Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience