For the 60-second ad, JWT London turned Quality Street into an actual location.
It’s important for executives to understand that cultures are not static — they are alive. Why is this important? Because it means that when it comes to culture, you are never finished. You constantly need to measure and benchmark your cultures. You have to be on the lookout for cultural cancers, and quickly eradicate them....
There is no question that incentives are one of the most powerful levers to quickly impact a culture. But incentives can also backfire? And they can backfire in a big way. Let’s take a look at 4 quick scenarios. No one will argue that President’s Club like programs, where a company sends its top sales...
"We'll Take It From Here" delivers the brand's promise to ship items within 20 minutes by coming directly to consumers.
The Carnival Cruise Lines unit spend approximately $20 million annually on ads.
Colin Drummond left the agency and Jeff White is now partner/CMO.
R/GA New York launched a new spot for Samsung’s Gear S2 smartwatch featuring 150 choreographed performers. The spot, entitled “Turn the Bezel,” opens with a circle of performers surrounding a large representation of the smartwatch. Soon, they are joined by a larger group as everyone breaks into a song and dance routine set to Cash Cash‘s “Kiss the Sky.” The...
Target was the benefactor of an online troll in August, when Mike Melgaard came to the retailer's defense on Facebook, telling commenters off for criticizing its move away from gender-based labels for children's products. But now Target has been totally played by an offline troll. Show More Summary
New York agency Chandelier Creative is known for many things: its ads for retailers like Target and Old Navy; its founder and creative director Richard Christiansen's taste in interior design; and its legendary holiday parties, for starters. Show More Summary
New, Facebook-based work for the detergent brand.
The online ad stars YouTube/Vine personality Zach King.
Work environments can become stagnant and monotonous. Hackathons, however, can break up the monotony and foster innovation from employees. In turn, that innovation strengthens the company. Read the full article at MarketingProfs
W+K Portland's campaign pitting Terry Crews against Isaiah Mustafa concludes with a 60-second spot and a SportsCenter takeover.
Website push notifications are clickable messages that are sent by a website to their subscribers’ browsers. They work very similarly to mobile app push notifications (notifications sent by a mobile app that land in your notification tray) except that they work on websites instead of apps and can be accessed on all devices (desktop, mobile, […]
Company: Checkers Drive In Restaurants, Inc. Location: Tampa, Florida Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time
Company: Fittery Location: Atlanta, Georgia Industry: Not Specified Career Level: Entry Level (less than 1 yr experience) Job Status: Full Time
Around the holidays, one item you'll find in a British home is a Quality Street tin, packed with chocolates whose flavors vary by wrapper color. The appearance of the tin—developed in the 1930s, when only the wealthy could afford fancy...Show More Summary
Summary: The update meeting. The status briefing. The daily brief. Whatever you call it, there is a meeting or conference call in your work life that you have to go to…that you cannot stand. We know, we've been there too. We all have those days where we could get more done if we didn't have to go to these meetings. Yet people still want to have them.
If Busby Berkeley were alive today and choreographing commercials for tech products, he might have come up with something like this two-minute mini-movie by R/GA for Samsung's Gear S2 smartwatch. About 150 performers—musicians, yogis,...Show More Summary
Summary: Last week on Flack Me, fellow PR Pontificator Doug Bedell gave his view on whether or not it is OK for PR people to use email tracking software when pitching the media. Spoiler alert: He’s not a fan. Well, if a littleShow More Summary