I hope all you had a wonderful long weekend! I’m very excited to share that my latest book The Future of Work is now officially available for order wherever books are sold. It’s been endorsed by some of the world’s top business leaders...Show More Summary
We had a great adventure with Arkansas Valley Adventures on our family trip to Colorado. AVA really nailed the customer follow-up experience too. What they got right: Say “thank you” Ask for feedback Ask for reviews and sharing in social media Offer a discount for a future purchase Try these four things and you’ll turn one-time […]
Marketing without marketing. Is that even possible in the business to business world? Not only is it possible, it’s what’s next. If you’re a business to business (B2B) marketer, you’ve undoubtedly seen the “be human” and H2H meme. Funny thing is, humans have always been behind all those business product and service purchases. What’s not [...]
Forgive yourself for not being the richest, the thinnest, the tallest, the one with the best hair. Forgive yourself for not being the most successful, the cutest or the one with the fastest time. Forgive yourself for not winning every...
If I had a dollar for every time someone told me they wanted a viral video, I’d be rich. But here’s the problem… A viral video is not a win for a brand. It’s just an amazing video. It’s a unique thing unto itself and has little to do with a brand. If you really […]
And you really have to check out this hotel, it's dark in your room at night. And quiet, too. Quality is now a given. Quality alone is not remarkable. Surprise and delight and connection are remarkable.
When I hear someone say, “We have always done things this way!” I cringe. That’s a terrible reason to do anything. Here are 7 better alternatives: Do it because it’s right. Do it because you care. Do it because it works… beautifully....Show More Summary
According to the Federation of Small Businesses, SMEs (small and medium enterprises) have embraced mobile/social advertising. However, only a small percentage of them view mobile apps as a significant opportunity to break out from the clutter. One of the most cited reasons for this is that SMEs don’t quite understand how effectively mobile apps could […]
Weekend Favs August Thirty written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. Show More Summary
No matter where I speak, who the audience is or even the topic I am supposed to address, this same question comes up: How do you market your business if you don’t have a lot of money? Well, the short answer to that is you’d better find...Show More Summary
Instead of, "do what you love," perhaps the more effective mantra for the entrepreneur, the linchpin and maker of change might be, "love what you do." If we can fall in love with serving people, creating value, solving problems, building...
It’s time for my weekly round-up of all the news that was too small or too late to print. Does a Company Own Its Facebook Likes? Turns out the answer is no. Bloomberg Business Week published a story this week about a legal battle between a TV network and a fan page. Stacey Mattocks started […]
-TBWA Shanghai celebrates free expression for Adidas with “#thisisme” (video above). -Ogilvy & Mather Paris appoints Baptiste Clinet as executive creative director. link -How early brand adopters are using Instagram’s Hyperlapse. link -The...Show More Summary
This is a guest post by William Boydston, vice president of The List, a B2B sales and lead generation resource. If you want a good idea of where your agency should be going, eat your lunch outside, and watch people. What do you see?...Show More Summary
Hampton Inn has named Austin-based agency GSD&M as its new creative agency, following a review, AdAge reports. The three finalists in the review were revealed to be GSD&M, Chicago-based Cramer-Krasselt and Los Angeles-based David & Goliath. Show More Summary
Do you use Facebook Events to promote your business? Facebook says 30% of all events on the site were created by Pages (ie businesses) but that’s not a lot. I’d guess that the majority of events are party invitations between friends and family. The Event tool is an easy way to pass around all the […]
Barton F. Graf 9000 has two new spots for Supercell’s massively successful Clash of Clans game, and each of the 30-second videos have already racked up over six million views on YouTube since being uploaded yesterday. While last year’s spot from the agency took a broader approach, this year Barton F. Show More Summary
David Fincher Spots Expand on New W+K Gap Campaign BBDO Makes Short Shorts for Mountain Dew W+K and ESPN Remind You That Monday Night Means Football Production Company Gets Gross in Honda Spec Spot Intel Begins Creative Review Translation Goes Back to School for Champs Sports Porsche Adds Solve to Agency Roster New Career Opportunities Daily: The best jobs in media.
Just over a year ago, Carmichael Lynch turned its role as Steak ‘n Shake’s new AOR into an opportunity to demonstrate its love of all things retro kung-fu with the “Hunger Wisely” campaign. This week, the agency released an extension...Show More Summary
Deutsch, New Yorkteamed up with The Ad Council to create a PSA campaign for FEMA, in time for National Preparedness Month, reminding families to have a plan in the event of a disaster. Since, according to FEMA, 50 percent of families...Show More Summary