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Driving SaaS Growth With Customer Success

A business cannot survive without loyal customers. SaaS companies depend on recurring customers. Ecommerce companies need repeat purchase customers. Consumer internet companies need visitors to keep coming back on a routine basis. Happy customers are loyal customers. Show More Summary

Ellen Pao Loses Against Kleiner Perkins and Twitter Partners with Foursquare – ContextMatters #7

Ellen Pao Loses Suit; Wins Awareness for Gender Discrimination The news is everywhere; Ellen Pao lost her discrimination lawsuit against Kleiner Perkins Caufield & Byers. At the same time, she’s being credited for disrupting how Silicon Valley does business. USAToday’s Ellen Weise joined the conversation to share her experience in the courtroom and her thoughts […]

Weekend Favs March Twenty Eight

Weekend Favs March Twenty Eight written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. Show More Summary

'Pick yourself' and taking responsibility

Perhaps you've decided that the idea of Pick Yourself is sort of a new-age mantra, a promise that everyone is entitled to what they want, right now. What a shortcut it seems to be. A false promise, holding out that...        

The Four-Step Process For Building a Scalable Sales Machine

Mark Roberge has helped Hubspot become one of the real darlings of the SaaS industry. He’s one of the first employees, and currently serves as the Chief Revenue Officer. With this role, he’s created the revenue (over $100 million ARR) and customer acquisition (10,000+ customers) machine that has gotten Hubspot where they are today. If […]

Digital Marketing Manager - San Diego, CA

Company: Civilian Location: San Diego, California Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

Friday Odds and Ends

-Wheaties is spotlighting former pro bowler Andy Varipapa in its latest campaign, created in-house. -Mondel?z International brand Milka appointed W+K Amsterdam as its global lead agency. -Data company 4C Insights created a Sweet 16 bracket...Show More Summary

Executive ‘Restructuring’ at TBWA

Troy Ruhanen, who succeed Tom Carroll as president/CEO of TBWA Worldwide last Summer, announced an exhaustive series of executive and organizational changes at the agency in a classic Friday news dump. There’s a lot to review here, so...Show More Summary

General Mills Names W+K Portland Lead Agency for Yoplait

General Mills appointed W+K Portland as lead agency for its Yoplait brand, AdAge reports. Incumbent Saatchi & Saatchi will continue to handle portions of the business, however, including innovation and kids variety Go-Gurt. For W+K,Show More Summary

ECD Logan Wilmont to Leave Cheil UK at End of April

Logan Wilmont, executive creative director at Cheil UK, will be leaving the agency at the end of April. He has been with Cheil since its London launch nearly four years ago. Wilmont arrived at Chiel following three years as chief idea architect at People, Ideas & Culture. Show More Summary

RPA Hails Undiscovered Artists with Colorful Skeet Shooting

To celebrate its sixth year of collaboration with the Newport Beach Film Festival, Santa Monica-based agency RPA has unveiled this promo for the event, which takes place April 23-30. The theme, as you can see, is “Know New Art,” andShow More Summary

Facebook Marketing: Hidden Tactics and Tricks from Leading Brands at #SMMW15

How are successful brands like Century 21, Western Union, Roadtrip Nation and the San Diego Chargers building and sustaining their Facebook communities? This Social Media Marketing World (#SMMW15) panel touted engagement as a key to a great community. Planning One key to great content goes back to planning. Joel Price, manager of new media, San [...]

5 Biggest Posts of the Past 5 Days

Here’s CP+B’s First Infiniti Ad Ogilvy NY Says Goodbye to Its Director of Creative Talent Weight Watchers Breaks Up with Wieden+Kennedy 10 Agencies Pitching Coke for “Open Happiness” Follow-Up Chevy Silverado Goes Back to Commonwealth//McCann

TBWA DAN\Paris Tells ‘Story of a Drop’ for OPI

TBWA DAN\Paris launched a new campaign for OPI, creating an alphabet and language using shades of the brand’s nail polish. The brand introduces the idea with the 90-second launch video above. In it, a red drop introduces itself as the...Show More Summary

Groupon Posted This Product on Facebook, Then Replied to Everyone Who Made a Sex Joke

Groupon knows social, as you can see with its latest Facebook post of a Banana Bunker: a container for a single banana, which you can absolutely purchase on the Groupon site. Fans are going wild with the clever commentary about the product. Show More Summary

Here Are 3 Fun New 'Be Like Mike' Gatorade Ads to Go With the Remastered One

Can we be even more like Mike? Gatorade's 50th anniversary celebration continues with three spots from TBWA\Chiat\Day, each reimagining the iconic Michael Jordan-inspired "Be Like Mike" jingle we've been humming for nearly a quarter century. Show More Summary

Friday Fotos | Remodel Edition

New map for our old office space.  New conference table…coming soonish. A cool way to think about what drives us. Cleaning day! Wishing you a purrrrfect weekend. The post Friday Fotos | Remodel Edition appeared first on Brains on Fi...

Business Development Representative - Cincinnati, OH

Company: Astute Solutions Location: Cincinnati, Ohio Industry: Not Specified Career Level: Entry Level (less than 1 yr experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

Media Supervisor - Chicago, IL

Company: Lipman Hearne Inc Location: Chicago, Illinois Industry: Advertising - Media Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

72andSunny Claims Carl’s Jr.’s El Diablo is ‘Too Hot to Handle’

72andSunny launched a new ad introducing the Thickburger “El Diablo” for Carl’s Jr., following up on the brand’s regressive boob-flaunting regional Super Bowl spot with a regressive boob-flaunting product launch spot. The ad opens by...Show More Summary

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