Summary: Social marketing is getting more and more important to brands. In fact, according to 2016 State of Social Business by Ed Terpening and Aubrey Littleton, ad budgets increased by 73 percent last year and are expected to grow even more in 2017. As brands look to make social a bigger part of their efforts...
Summary: Condé Nast exec and Interactive Advertising Bureau chairman Jim Norton got a hero’s reception at the IAB’s Annual Leadership Meeting in January when he called on brands to make sure their ads only appear next...Show More Summary
Summary: Consumers today don’t simply want to engage with brands, they want to be inspired. Companies like Airbnb, CVS Health and Centene are creating loyal customer relationships because they are doing business with a sense of purpose that their customers believe in.
Radio Flyer Adventure Travel's destinations are only accessible via imagination.
Proceeds benefit the ACLU and the Refugee and Immigrant Fund.
Heather English and Marques Gartrell had been freelancing with various area shops.
The review is expected to conclude some time in the latter half of this year.
Shot! Shot! Shot! Shot!
Company: TMX Finance Location: Savannah, Georgia Industry: Not Specified Minimum Education: Bachelor's Job Status: Full Time
Company: BerlinRosen Location: New York, New York Industry: Not Specified Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time
Slowly becoming famous for being the Comic-Con of short films, movies, music, and talks on a variety of topics, SXSW has ended, but not without a recap of the best moments. From politics to technology, and numerous other topics of conversation,...Show More Summary
The campaign for Reel Canada also features Vinay Virmani as "The Man Who Was Always Late."
You've been on those conference calls with clients--the ones where you go around and around in circles, trying to nail down the brief, only to get so much confusing and conflicting information that you come away hopelessly pretzeled. Aardman directors have been there. And today, the animation company--perhaps still best known for Wallace & Gromit,...
Comfort is the enemy. When you really think about, there is nothing comfortable about a comfort zone. Eventually you become stagnant, lazy, and bored. We are creatures of habit, and familiarity is what breeds comfort, but unfortunately, nothing grows in a comfort zone. Show More Summary
In a past life, I was a minor internet celebrity. One big perk to that dubious career was being a vendor at San Diego Comic Con for seven straight years. Our little indie booth saw visits from superheroes and celebrities alike. Doctor Who, Buffy the Vampire Slayer, DC & Marvel Comics: It’s truly a nerdy [...]Show More Summary
Here's the original ad for Coca-Cola: French Wine Coca is indorsed (sic) by over 20,000 of the most learned and scientific medical men in the world...... Americans are the most nervous people in the...
Summary: In PR Pros vs. Journalists: Pet Peeve Showdown, eight journalists and public relations professionals shared their gripes with the other side of the aisle. If you’ve worked in either capacity, their complaints might have sounded familiar. Show More Summary
Summary: Instagram has revealed that over 1m advertisers now run campaigns within its walls, saying the majority of brands it works with are small businesses. The figures mean the number of advertisers using Instagram has grown five-fold from the 200,000 number it cited last year.
Summary: Disney is, once again, providing a master class on how to build, market and deliver a relentlessly relevant brand. In 2016, the company pulled in $7 billion dollars by releasing seven of the year’s top-grossing movies, including Rogue One, Finding Dory...
-Colenso BBDO launched this “Child Replacement Program” campaign for Pedigree promoting the brand’s adoption drive (video above). –AT&T, Verizon and J&J moved to pull all their ads from YouTube today due to the presence of pro-ISIS videos on the service. Show More Summary