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Foot Locker’s ‘Week Of Greatness’ Returns

Four new ads tout the big event when all the hottest new sneakers can be found in stores

Journalism Late, Fatefully So, In Joining With Technology

Summary: What will the near future of PR look like? It’s emerging now and you probably won’t like it as much as the past, because it will be harder to relate effectively to the beleaguered media. That’s the impression...Show More Summary

20 Magicable Takeaways From 5 Social Media Marketing Case Studies at @smbmsp

On Friday nearly a dozen members of the TopRank Online Marketing team had the privilege of attending a packed house at 514 Studies downtown Minneapolis for Social Media Breakfast aka #SMBMSP72. The topic? Social Media Marketing case studies. And gnomes. And bacon. And made-up words like “magicable”. Featuring case studies about local and national brands including Land [...]

When Drivers Attack Women, Uber Gets Defensive

Summary: There are some things that are just plain despicable — one is to attack someone in an effort to fulfill selfish lusts of sexual pleasure. It’s better known in some circles as sexual assault. Uber drivers have attacked...Show More Summary

Creative Hemingway 15-Second Instagram Movies

Summary: Literary Classics are just that — classics. One hopes that every person reads them at least once. Thanks to our school English programs, many of us have read the classics — or at least some of them. One of our personal favorite authors is Ernest Hemingway. When we learned that his classics had been super condensed...

A powerful business lesson from an absolute genius!

The artwork above carries a massively valuable lesson. It explains one of the most important elements in the development of a successful business. It’s also one of the most important posts I have ever written. Yes, it’s Andy Warhol’s masterpiece, Campbell’s Soup Cans. Show More Summary

Sign your work

We expect authors, painters and singers to identify themselves, to sign the work they do. And surgeons and lawyers as well. What about managers, committee members, engineers and everyone else who makes something? Who made this policy? Who designed this...        

The jobs only you can do

One of the milestones every entrepreneur passes is when she stops thinking of people she hires as expensive ("I could do that job for free") and starts thinking of them as cheap ("This frees me up to do something more...        

Don’t let Easy Street destroy your business!

The Internet is incredible. It has placed a world of knowledge at our fingertips. It has also allowed us to communicate with people worldwide at no financial cost, thanks to services like Gmail and the multitude of social networks. So, we can now learn or research anything and there’s no charge for connecting with people. Show More Summary

Tell them what you stand for. Here’s why!

When you communicate what your business stands for, something magical happens. A section of your marketplace, who believe strongly in the same things as you, will find themselves hugely attracted to your business. Those who are strongly against what your business stands for, will look elsewhere for a provider. Show More Summary

Weekend Favs November Twenty Two

Weekend Favs November Twenty Two written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. Show More Summary

A little more than a bushel, a little bit less

Marketing works best when the effort you put into it is a little more than you think you need and a lot more than the market expects from your project. And projects work best when the amount you need to...        

Biggest Posts of the Past 7 Days

Publicis Kaplan Thaler President/CCO Stepping Down Internal Memo Confirms Rosetta Layoffs/Promotions Two Executives Leave R/GA San Francisco We Hear: Big Changes Coming to Rosetta McCann Erickson MAY HAVE Won the New York Lottery Ogilvy...Show More Summary

PR’s House Of Media Cards

Appointment TV has seen better days. Sure, live sporting events, big-time award shows, live TV talk, and breaking news still have the capacity to draw large, shared audiences in real-time. But more and more consumers are opting to time-shift their regular cable, broadcast and video viewing to align with their own schedules. Netflix’s release of […]

PR & Journalism: Best or Worst of Times?

I recently was invited to wax poetic on state of the PR industry in a webinar gloriously titled “The Harsh New Media Reality.” From my POV, the session title begs the question(s): Is this the best of times or the worst of times for both journalists and PR professionals. For journalists, it’s no secret that […]

Corona Light/Modelo Leaving GS&P

Yes, our Wednesday post on rumors that some portion of the Corona business would be up for review was extremely vague. But we were correct: the beer’s parent company just announced that it will no longer be working with GS&P. Our sources...Show More Summary

Friday Roundup: DM sharing on Twitter, a very merry Pinterest and more

Hello Friday followers, it’s time for another quick look at all those stories that were too small to print. The social networks keep tweaking their features and everyone is in the holiday spirit but whether it’ll be a good year or a so-so year depends on who you ask. Let’s get to it starting with […]

Friday Odds and Ends

-The Father Bob Foundation’s “Win Happiness” competition (video above) has an unusual grand prize. -Content-driven ad network OneSpot has partnered with Time Inc. and Meredith’s branded content studios, among others. -ShurTech Brands...Show More Summary

Facebook celebrates an increase in users while cutting branded posts down again

Facebook has good news and bad news. In short, the good news is that more people are visiting the site on a daily basis. In September 2014, there was an average of 864 million Daily Active Users (DAUs) which is an increase of 19% year-over-year. Mobile is growing at an incredible rate. Mobile DAUs were […]

Agency SFST Had Trouble Finding a Grandma Who Hasn’t Smoked Pot for This Viral Video

Seattle-based agency Super Frog Saves Tokyo is behind the above hilarious and endearing video of three grandmothers smoking cannabis for the first time, followed by Jenga using “all your hands,” discussions about ironing and attempts at opening a bag of chips. Show More Summary

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