Yes, that dog is moving, but not that tree. Plants don't move. Well, yes, they actually do. Trees grow and then they decay. It's just that we can't see it happening now. It happens over a longer span. Which means...
The other day, the owner of a new design studio asked me for some advice, on Officehours. During our session, I shared some thoughts on what has worked—and hasn’t—over the past 17 years, at smashLAB. I later realized that others might also find this information useful. So, I’ve summarized the guts of our talk, in […]
Summary: Public relations campaigns often include media outreach. But, as any PR pro who works in media relations can tell you, pitching influencers is a challenge. These days, as journalists change jobs and staff shrinks at many media outlets, the reporters who remain are overwhelmed with pitches. Show More Summary
Summary: Compelled by a recent purge of stereotypes from its own advertising, Unilever conducted a global study that found the industry is preventing progress around gender stereotypes that hold women and men back. Nearly 70% of theShow More Summary
All involved parties are declining to provide details.
The WPP shop had it for around 18 months.
Choosing a digital marketing agency is not an easy process. The choices seem limitless, they all say they’re the best choice, and many sound very similar. How are you supposed to choose? Start with the basics. Before you begin your search you need to decide what your desired outcome will be from this new relationship.…more
What is product positioning? The name implies it’s the way a product is physically displayed. While product placement can be one aspect of product positioning, it’s much more involved than that. It’s the way your products or services are perceived by target audiences and competitors. The key to ensuring successful product positioning is to present…more
Grandma Margie gets paid... FOR LIFE.
Dan Treichel and Dave Canning will be based out of Joan's New York headquarters.
If the medium is the message, then Videri Chocolate Factory's latest advertising has a very palatable message indeed. The Raleigh, N.C., chocolate maker worked with ad agency Baldwin& to create special posters, completely made of chocolate, celebrating its 5th anniversary. Show More Summary
Ruys joins Carat following two and a half years leading Omnicom's Fuse.
Australian tennis star Nick Kyrgios' temperamental behavior, and frequent perceived lack of effort, are the subject of a new online Nike ad. But not everyone is happy with the message it seems to be sending. read more
Wireless headphones could be the next big thing. Or not.
Some in the Western world retain unfortunate stereotypes about China as a society that places little value on individuality, valuing loyalty to the state above all other things. Advertisers, in turn, have often approached the world's second largest economy with caution. Show More Summary
It takes just 50 milliseconds for users to form an opinion about a website. To put this into context, an average human blink takes about 100-400 milliseconds. To say that we judge websites in the blink of an eye would be an overstatement. When you have so little time to make an impression, it’s crucial […]
Kislevitz worked with Coors Light and Google in the same role at 72andSunny.
Chevrolet has long been running a campaign that shows a group of "ordinary" people, a Chevy car and has them react in disbelief to how safe it is, how many awards it's won and generally how awesome it is. Now, Chevy is launching a campaign in conjunction with Warner Bros. Show More Summary
Company: Zona Fresca Winter Park Location: Winter Park, Florida Industry: Not Specified Career Level: Early Career (1+ yrs experience) Minimum Education: High School or Equivalent Job Status: Freelance/Contract Salary Range: $13 - $...
Pak spent over a decade with W+K Portland.