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Why Marketers Are Lagging in Their Adoption of New Analytical Tools

More companies are buying state-of-the-art business intelligence tools and implementing them. Adoption, however, remains stagnant. What?s holding marketers back? Read the full article at MarketingProfs

Love, Grit and Hypothermia: The Real Story Behind Xbox's Insane 'Survival Billboard'

Last November, Xbox celebrated the launch of Rise of the Tomb Raider in the U.K. with quite a sadistic stunt in London. It challenged eight Lara Croft fans stand on a billboard and get pummeled with harsh weather conditions, as voted...Show More Summary

Always Urges Girls to 'Keep Playing' and Not Quit Sports in Olympic 'Like a Girl' Spot

When it comes to sports, girls are often discouraged from continuing to play because of their gender. That's a message that's not worth listening to, says this new Olympic-themed spot from Procter & Gamble's Always. read more

Cannes Report: Are We Looking In The Right Places For Inspiration?

Gerard Crichlow, Director of Social and Cultural Innovation at AMV BBDO, points to the untapped creative leaders of content

A dollar more (vs. a dollar less)

Consider a race to the top. How can Lyft possibly compete with Uber? Scale is often the secret to a commodity business, and if Lyft races to be ever cheaper than Uber, the only possible outcome doesn’t look good. It's...        

6 Things Brands & Publishers Need to Know About Native Advertising

As brands look to create deeper connections with their audience and publishers search for new ways to generate revenue, native advertising as re-emerged as a tactic that both can take advantage of. For those who aren’t familiar, native advertising, also referred to as sponsored content or advertorials, has taken on many forms over the years—from [...]Show More Summary

How and Why You Must Do Competitive Research

How and Why You Must Do Competitive Research written by John Jantsch read more at Duct Tape Marketing The term competitive research often conjures up notions of spying and espionage, but the fact is, you must commit to ongoing competitive research as a way to grow and evolve. When I talk about the concept of competitive research as…

L.A.'s Fun, Gruesome Animations Show You More Dumb Ways to Die Around Trains

19 hours agoMarketing / Advertising : AdFreak

It's a beautiful day in Safetyville, but not if you try to race a speeding train across the tracks or distractedly walk into its path while scrolling through Tinder. Splat! That's the message in a scared-straight-style animated campaign...Show More Summary

PP+K Celebrates ‘Courage Under Fire’ for Bright House Networks

The spot examines a firefighter who overcomes his personal fear with help from the cable and Internet provider.

Not Even Sex Can Get in the Way of People's Love for Cats, Says This Sheba Ad

22 hours agoMarketing / Advertising : AdFreak

Cats have been known to wield an almost hypnotic power, controlling human behavior with a flick of the tail or the merest meow. Case in point—the feline fiend in "What Cats Want," BBDO's latest campaign for Sheba cat food. With justShow More Summary

12 Women Replied to Man's Horrifying Full-Page Ad Seeking Wife for 48-Year-Old Son

22 hours agoMarketing / Advertising : AdFreak

Hey, remember Baron Brooks, the guy whose weirdo Republican dad made an "I need a wife ad" for him without his permission? Well, the plot weirdens. Turns out that Baron's dad Arthur made good on his word and showed up in the Idaho town...Show More Summary

Erwin Penland Promotes 3 to Leadership Roles

IPG shop names two new managing directors and a director of business development.

The Poor Man’s Marketing Stack: How to Hack Marketing Automation

There are over 2,000 marketing technology companies today. Each one doing something a bit different, filling some unique yet critical need. That means on a daily basis, marketers might choose from 100 different software programs to fulfill relatively basic tasks. Show More Summary

What Separates Successful Mobile Marketers From Creepy, Invasive Ones

Highly personalized, location-based mobile marketing walks the fine line between adding value to the customer experience and invading customers' privacy. Which does your mobile marketing do? Read the full article at MarketingProfs

Surprise Resignation of Top 3 Executives Rocks Grey London

CCO Nils Leonard, CEO Lucy Jameson and managing director Natalie Graeme have all resigned.

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