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Advertising Jobs: AdEase, Creative Circle, Scratch

This week, AdEase is hiring an art director, and Creative Circle is looking for a digital account supervisor. Scratch needs a director of project leadership, while Pace Communications is seeking an associate editor. Get the scoop onShow More Summary

Is your niche too small?

There's no such thing as a niche that's too small if the people care enough. If you think you need a bigger market, you're actually saying that the market you already have doesn't need you/depend on you/talk about you enough....    ...

9 Useful ideas to make 2015 your best year ever

It has often been said that you are never more than 1 good idea away from the breakthrough you need. With that in mind, here are 9 ideas to help you and your business in 2015, along with some links to extra resources. Do at least one...Show More Summary

What if Santa was an agency?

Irish advertising shop Watercrab imagined what would happen if Santa was an agency.

Why Modeling Churn is Difficult

Customer churn is a really interesting problem. It appears to be a simple calculation, but the more you explore it the more complex it becomes. Evidence of this complexity appears in the variety of articles written on the subject, such as: For Entrepreneurs uses a very straightforward method of calculation, which is then used as […]

The 10 Biggest Campaign Posts of 2014

First, a Merry post-Christmas recovery to everyone in the advertising industry. We hope that our readers succeeded in forgetting about work for a few days, at least. Over the past several weeks, we’ve reviewed the cards our agency friends sent to wish us — and the public at large — a happy holiday season. Show More Summary

SS+K Dreams of Midnight for Smile Train

SS+K launched a holiday spot for Smile Train enititled “Dreaming of Midnight.” “Dreaming of Midnight” tells the story of a Mexican New Year’s celebration through the perspective of a young girl with an unrepaired cleft palate named Camilla. Show More Summary

Friday Morning Stir

-Coca-Cola shares a white Christmas (video above). -Bloomberg Businessweek examines “The Market’s Biggest Winners and Losers of 2014.” -Creatives share their favorite holiday campaigns and packaging. -Digiday examines “Brand lessonsShow More Summary

For PR People, 2015 Arriving With a Digital Focus

Summary: As the year begins to turn, it’s well to note the steadily sharpening PR context of the new one – digitally-based content marketing. That’s how it appears to the folks at the Young Entrepreneur Council, as expressed on the e27 blog, in a post entitled “5 best ways to get your brand noticed in 2015.”

Online Marketing News: Bing Dinged, Billions-o-Bots, Trending Tube

The Evolution Of SEO - Long before Google Penguin came along, there have been many changes in the world of search.  What once worked for ranking no longer does. Take a look back at search and optimization with a look at the evolution of SEO. Digital Information World Bing Dinged: Facebook Search Results Will No [...]

Asking why

Again. And then again. If we keep asking why all the way to the beginning of the thread, we might come to understand how it is that this is the way we do things around here. And then realize that...        

Happy Holidays 2014 from @TopRank Online Marketing

From all of us at TopRank Online Marketing, we wish our community the Merriest Christmas, the Happiest Hanukah and the most wonderful Holiday Season! Click the image below to see this year’s Holiday card:       Gain a competitive advantage by subscribing to theTopRank® Online Marketing Newsletter. © Online Marketing Blog - TopRank®, 2014. [...]

Choices

Non-obvious actions taken in obvious moments, difficult decisions that might be easier to avoid, responses instead of reactions, and most of all, the choices we make when it doesn't even seem like we have a choice--all of these, taken together,...        

5 Data-Backed Strategies That Will Get You More Mailing List Subscribers

List building is one of those things that marketers are always looking for ways to do better and faster. Even with the rise of social media and content marketing, email marketing continues to be one of the most effective digital marketing tactics; after all, when a consumer gives you her email address it means you […]

Santa Tracking Underway – a Great, Though Accidental, PR Tradition

Summary: The Washington Post, indefatigable itself, has tracked down the story of the Cold War-era tradition of tracking Santa Claus on his Christmas Eve flight from the North Pole. And it’s found that the North American Aerospace Defense Command’s (NORAD) faithful monitoring of Santa’s flight is the result of a typo in a Sears ad back then.

Wednesday Morning Stir

-We don’t know quite what to make of this “Cowboys” spot for Slo Down Wines (video above). -The Drum chooses its favorite ads of 2014. -Digiday looks as “4 campaigns that stood out in 2014.” -An ad for Unilver’s Regenerate toothpaste...Show More Summary

The Gift of “Give to Get” in Social Media and Content Marketing

“Pay it forward”, “Good karma”, “Give to get”. There are many ways to express the notion of creating value for others before expecting something in return, but in the marketing world, such a perspective is contrary to the norm. Many marketers still gravitate towards another expression, “What’s in it for me?”, that guides much of their approach [...]

Sprint Confirms Deutsch Win

Late yesterday, America’s third largest wireless service provider finally confirmed what’s been common knowledge within the industry for nearly six weeks: Deutsch LA will be its new strategic/creative agency of record for national television...Show More Summary

Ford’s 'Dream Big' with Fusion Delivered by a Child

Summary: Did you see Ford’s latest holiday commercial for the Ford Fusion? Santa and an elf are FaceTiming a little boy. The little boy tells Santa he doesn’t want a video game this year. He wants a Ford Fusion, and he knows all the facts and figures behind why it is a good decision.

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