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The North Face Surprises Shoppers With a Free Jacket, but They Have to Zipline for It

The North Face is all about fun stunts in Korea, where it regularly gives shoppers unexpected surprises—and films them for videos that, as often as not, go viral. The most famous one was in 2014, when the brand created a pop-up store...Show More Summary

This Coffee Is So Black, It's Being Marketed and Sold Through the Darknet

Need a fix? The darknet's got whatever you need. Even coffee. The Chernyi Cooperative is claiming the dubious title of "first legal product advertisement on the darknet." It's selling its Chernyi Black roast via Tor, which lets you trawl the web anonymously and access sites not available on mainstream browsers. read more

See the First Two Episodes of Chipotle's Weekly, Minute-Long Snapchat Show

Is Chipotle dishing out some sick stuff? This time, the burrito chain sincerely hopes so. Chipotle's image has taken a beating all year, what with E. coli and norovirus outbreaks and the indictment of its chief creative officer on drug charges. Show More Summary

How to Master Content Marketing

How to Master Content Marketing written by Roxanne Doche read more at Duct Tape Marketing Marketing Podcast with Pamela Wilson Content and the notion of content marketing is here to stay. Prospects and clients alike expect to be able to turn to a search engine and find the answer to any question or challenge they face.…

The Mildly Inauthentic Nature of Social Media

The Mildly Inauthentic Nature of Social Media written by John Jantsch read more at Duct Tape Marketing I wrote a bit of an off the cuff post on Facebook yesterday that drew far more interaction and conversation than I expected. I think in part because it came dangerously close to defining an uneasy feeling that many people…

A Compelling Brand Purpose Is Never Born In The Boardroom

Strategist and Designer Anna-Rae Morris discusses why all brands must exist to serve a purpose in order to communicate effectively

Innovation in Customer Experience Starts with a Shift in Perspective

While traveling Europe this year, I met Silvia Hänig who was writing a story for about customer experience. She followed up our initial conversation with the questions below. Instead of shooting back quick answers, I took the time, maybe too much time, to thoughtfully reply as if I were going to share the exchange with everyone. Show More Summary

7 Tips for Making Your Brand More “Likeable” on Social Media

For most brands and marketers, social media is an important and necessary component of their overall digital marketing strategy. Not only does social media help build brand awareness, but it also provides a conversational space for brands to engage their audience outside of their company website or brick and mortar stores or offices. But let’s [...]Show More Summary

Fear of outsiders

Just in time for Halloween, some thoughts on our fear of the other, the people in the shadows, or merely those that don't look like us. It's tempting to rile yourself up about the 'other'. But that's not the real...        

Has the Stage Finally Been Set for Programmatic Creative?

Summary: The phrase “programmatic creative” has been on everyone’s lips and on people’s minds for a while, but it might be that years from now, 2016 may be considered the year the industry pivoted to embrace the...Show More Summary

How To Be an Effective Media Spokesperson

Summary: Love it or hate it, coverage in the media is one of the most powerful ways to build your professional reputation—and showcase your organization. Contrary to popular belief, most effective media spokespeople are “made”...Show More Summary

Chipotle Running TV Ads For First Time Since 2012

Summary: Chipotle Mexican Grill is running TV commercials in select test markets, its first TV buy since 2012, as it tries to convince diners to come back to its restaurants. The struggling chain said in late September that it was considering airing the "Ingredients Reign" campaign as TV spots.

Payoff in Patience: Unconventional Marketing Worth the Wait

Though our “Beer Friday” conversations may suggest otherwise, we’re pretty traditional over here—and yet we’re always challenging ourselves to push beyond the constraints of conventional marketing. Our most recent endeavor into more unconventional marketing territory was our campaign for long-time client Night Hawk Frozen Foods. Show More Summary

Your Content Generation Strategy Needs an Overhaul

“Content” has been a marketing buzzword for some time now, and it looks unlikely to recede any time soon. At its core, content marketing is simply showing the world why your company is the best, and why your potential customers should make a purchase from you. However, content marketing has many nuances within it; for…more

Michael Phelps and Danny McBride Go to Outer Space for Call of Duty: Infinite Warfare

21 hours agoMarketing / Advertising : AdFreak

With global temperatures rising and the most obscene U.S. presidential election in recent memory taking place, 2016 might feel like the worst year ever. But whether you're an average joe on the street or celebrity swimmer Michael Phelps,...Show More Summary

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