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How long is now?

Yes, that dog is moving, but not that tree. Plants don't move. Well, yes, they actually do. Trees grow and then they decay. It's just that we can't see it happening now. It happens over a longer span. Which means...        

So, You’re Starting a Design Studio?

The other day, the owner of a new design studio asked me for some advice, on Officehours. During our session, I shared some thoughts on what has worked—and hasn’t—over the past 17 years, at smashLAB. I later realized that others might also find this information useful. So, I’ve summarized the guts of our talk, in […]

Successful Pitches to Journalists: Stories from the Trenches

Summary: Public relations campaigns often include media outreach. But, as any PR pro who works in media relations can tell you, pitching influencers is a challenge. These days, as journalists change jobs and staff shrinks at many media outlets, the reporters who remain are overwhelmed with pitches. Show More Summary

Unilever: ‘Advertising Holds Back Progress When it Relies on Gender Stereotypes’

Summary: Compelled by a recent purge of stereotypes from its own advertising, Unilever conducted a global study that found the industry is preventing progress around gender stereotypes that hold women and men back. Nearly 70% of theShow More Summary

7 Factors of a Digital Marketing Agency that will Boost Your Success

Choosing a digital marketing agency is not an easy process. The choices seem limitless, they all say they’re the best choice, and many sound very similar. How are you supposed to choose? Start with the basics. Before you begin your search you need to decide what your desired outcome will be from this new relationship.…more

10 Ways Product Positioning Can Improve Your Marketing

What is product positioning? The name implies it’s the way a product is physically displayed. While product placement can be one aspect of product positioning, it’s much more involved than that. It’s the way your products or services are perceived by target audiences and competitors. The key to ensuring successful product positioning is to present…more

Joan Names Former 180 Amsterdam ASICS Leads as Co-Executive Creative Directors

Dan Treichel and Dave Canning will be based out of Joan's New York headquarters.

This Chocolate Factory Just Celebrated 5 Years in Business With Delicious Edible Posters

14 hours agoMarketing / Advertising : AdFreak

If the medium is the message, then Videri Chocolate Factory's latest advertising has a very palatable message indeed. The Raleigh, N.C., chocolate maker worked with ad agency Baldwin& to create special posters, completely made of chocolate, celebrating its 5th anniversary. Show More Summary

Does Nike's New Ad With Nick Kyrgios Make Light of Mental Illness?

15 hours agoMarketing / Advertising : AdFreak

Australian tennis star Nick Kyrgios' temperamental behavior, and frequent perceived lack of effort, are the subject of a new online Nike ad. But not everyone is happy with the message it seems to be sending. read more

Adidas Knocks Under Armour Again With This Inspirational 'One in a Billion' Ad for China

16 hours agoMarketing / Advertising : AdFreak

Some in the Western world retain unfortunate stereotypes about China as a society that places little value on individuality, valuing loyalty to the state above all other things. Advertisers, in turn, have often approached the world's second largest economy with caution. Show More Summary

How to Select Hero Images that Boost Conversions and Move Audiences

It takes just 50 milliseconds for users to form an opinion about a website. To put this into context, an average human blink takes about 100-400 milliseconds. To say that we judge websites in the blink of an eye would be an overstatement. When you have so little time to make an impression, it’s crucial […]

Battery Welcomes Max Kislevitz of 72andSunny as Brand Director

Kislevitz worked with Coors Light and Google in the same role at 72andSunny.

Chevrolet Unveils a Life-Size Lego Batmobile, and a Self-Parody Ad to Match

17 hours agoMarketing / Advertising : AdFreak

Chevrolet has long been running a campaign that shows a group of "ordinary" people, a Chevy car and has them react in disbelief to how safe it is, how many awards it's won and generally how awesome it is. Now, Chevy is launching a campaign in conjunction with Warner Bros. Show More Summary

Marketing Associate - Winter Park, FL

Company: Zona Fresca Winter Park Location: Winter Park, Florida Industry: Not Specified Career Level: Early Career (1+ yrs experience) Minimum Education: High School or Equivalent Job Status: Freelance/Contract Salary Range: $13 - $...

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