“Custom.” It’s so hot right now. Really, though. Whether you’re talking custom Nikes or custom web design, there’s this idea that customization directly correlates with value. And sometimes it does. If you’re seeking a web presence for your brand that’s uniquely your own, here’s our number one caveat: Don’t shoot for “different” just for the…more
I would like to share with you some strategies on how you can learn faster and 10x better. A lot of people don’t know how to learn – they think that just sitting passively in front of a screen and listening to someone speak is learning. Show More Summary
Andrea Diquez and Javier Campopiano will replace them as of September 1.
She will be working in a content-focused position at the S.F. agency.
And now for something completely different in an election season dominated by Hillary Clinton and Donald Trump—a political ad starring "Dead Abe Lincoln" telling voters they "just got screwed" by the two-party system. read more
Social media has changed everything. It allows the marketplace to share value. It gives consumers a voice. A BIG, loud voice. They can shout from the rooftops about how happy they are. They can scream about how pissed off they are. This means the best providers win today. Show More Summary
I want to talk to you about something really important today. I want to talk to you about overcoming fear. Here’s the thing: Fear stops intelligent business owners from doing what they know they should do. It stops them from creating a uniquely valuable service. Show More Summary
Who is responsible for our results? I spent some time recently, with the former owner of a local high street store. He explained that the reason his business flopped, was that the economy was too weak. I know a number of the people whose...Show More Summary
One of the golden rules of successful marketing, is to identify exactly who your customer or client is, then focus exclusively on them. This is the opposite of what we see most small business owners doing. They try and be a little relevant to everyone and succeed in being directly relevant to no one. Show More Summary
It’s entirely possible you have a winning idea tucked away right now, without even knowing it. The thing about great ideas is that they often look like bad ideas, until they become hugely successful. Remember laptops? In 1985, The New...Show More Summary
Here’s a quick copywriting tip: Your prospective clients prefer to read short sentences. This is especially true when explaining detailed information. For example, how your service works. I’m not suggesting you use fewer words than required. Show More Summary
It's another blatantly self-promotional stunt, so Trump should be into it.
New work focuses on those who travel with poise and class.
The spot includes an array of impressive amateur and professional athletes.
Full funnel attribution is the dream. A pipe dream. In most cases. Because a majority of the time, you’re nowhere close. Campaigns are tagged. Sometimes. You track incoming calls. Like 5% of the time. You’ve got lead reports. Which go up-and-to-the-right at least. It ain’t your fault. Our tools are limited. Cross-department assistance tricky. And […]
What if brand mascots weren't chipper or cheerful? What if, instead of smiling ear to ear while trying to hock Energizer or McDonald's, they were jaded, even sadistic? That's the world GQ has imagined in a new digital short featuring...Show More Summary
Gary got the call on Tuesday. The clerk noted, “We’re terribly sorry… there’s a problem with your scheduled stay.” He went on to explain that the power company had an upgrade scheduled. This involved ripping open the adjacent street. As a result, the hotel would be without power for several hours. Having planned this weekend […]
DeAngelo joins StrawberryFrog from William Morris Endeavor, where he has served as ECD since last October.
Tiger Beer has created a sustainable process to transform air pollution into supplies for street art
It's all about the local charities.