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Why Android desperately needs a billion dollar success story: The best new apps are all going iPhone-first

Why startups are all going iPhone-first There’s been a number of articles over the last year that reiterate a simple fact: The best new apps are all going iPhone-first. Here’s three popular articles on this topic over the last few months: iOS First. Android Much, Much Later (Aug 2014) The Fallacy of Android-First (Apr 2014) Why Android First is a Myth (Oct […]

What is the Difference Between Google Analytics and KISSmetrics?

One of the most common questions we get from people is how KISSmetrics is different from Google Analytics. We understand the curiosity. Both services are in the analytics space, so it’s easy to think they’re the same tools. However, there are a number of differences between the two services; for example, how they handle tracking, […]

KBS+ Takes Bissell to the Subway in Gross Spot

KBS+, Toronto have a new campaign for Bissell that gets a little gross. In the spot, promoting the Bissell Symphony, which vacuums and cleans hardwood simulateneously, Bissell Canada Senior Brand Manager Ravi Dalchand sets out to prove...Show More Summary

I'd Totally Follow Halle Berry Into the Jungle After Watching This Smoldering Fragrance Ad

I've been in love with Halle Berry for, well, forever. Did you know she's 48? Not that that matters other than it just means I'm old. But I could watch her pick weeds in an abandoned warehouse and still be entranced. So I'm lovin' this new ad she's done for her fragrance line, Wild Essence. Show More Summary

Video Exchange: Humans Just Create Overhead; Publishers: Robots Devastate Pricing | Robotic Mobile Up Lots | MB Snatches Remaining Competitor Insight Express

Robot Invasion: TubeMogul's better-than-expected results show a keen management desire to eliminate humans in the buying chain to create efficiencies. On the other hand, publishers are coming to the conclusion that throwing their video...Show More Summary

North American President Leaving Havas for Indie BDD

This morning AdAge ran a story confirming the eminent departure of Joy Schwartz, who most recently held the position of president of performance marketing, Havas Worldwide Chicago. According to our tipsters, this came as news to those...Show More Summary

Why That Dear Kate Underwear Ad Is Like Taking A Shit on the Sidewalk

In defense of a recent campaign which featured women CEOs in their underwear, Dear Kate CEO Julie Sygiel said, "I think a lot of traditional lingerie photo shoots depict women as simply standing there looking sexy. They're not always in a position of power and control. Show More Summary

Translation Goes Back to School for Champs Sports

Translation has a new back-to-school campaign for Champ Sports, entitled “Game Loves An Audience.” That phrase appears on screen, leading in to the brand’s “We Know Game” tagline following short vignettes in several 30-second spots. For the most part, Translation keeps things pretty simple. Show More Summary

You'll Be Uncomfortably Surprised by This Honda Spec Ad That Just Got Leaked

There are lots of things to like about the Honda Fit. But one feature in particular might present some issues while you're out there cruising for hours on the open road, Whitesnake blasting and the wind blowing through your hair. We won't spoil the punch line of this spec ad, created by A2F Pictures in Minneapolis. Show More Summary

BBDO Wants to Get You in the Kitchen for Uncle Ben’s

Abbott Mead Vickers BBDO has a new UK campaign for Uncle Ben’s, called “Ben’s Beginners,” based on the insight that one in four parents never cook with their children. In a two minute spot — entitled “Where’s The Kitchen” — a supposed real estate agent shows families a house without a kitchen. Show More Summary

Do You Understand the Email Halo Effect?

Marketers who look beyond simple click-based attribution and analyze online and offline traffic and conversions will find it easier to demonstrate an email's value than those who don't. Read the full article at MarketingProfs

Wednesday Morning Stir

-This new Life Alert ad is pretty disturbing (video above). link -The cast of Toy Story reunited (again) for a new Sky Broadband television spot by WCRS. link -Guitar Center has awarded the Los Angeles office of Starcom media duties, following a review. Show More Summary

You need a 14-year-old boy

Every so often companies get in trouble for an ad campaign that has some dirty double entendre. Sometimes they do it on purpose, but usually they miss it. Because mature professionals aren’t looking for crude sex references in everything. Maybe you need a teenager or frat guy to help avoid unintentional scandal or offence. A […]

Adidas Polska Launches Interactive Game on Instagram

The world’s first Instagram game is part of the brand's Predator Instinct campaign

Life Alert's New Ad is Terrifying, and Viewers Are Not Happy About It

Life Alert now takes its marketing very seriously. Maybe too seriously. Rather than just have its old commercials be the laughing stock of anyone who's ever seen them, the company is doing its best to scare the living crap out of everyone who watches TV. Show More Summary

See the Painfully Funny Science Museum Ad That Was Too Violent for Canadian TV

The guy in this sublimely sophomoric spot for a Vancouver science museum should be in a world of hurt. Yet he smiles and shrugs off a nail through his shoe, a bitey dog, a neighborhood kid's expertly executed kick to the crotch and a couple of even more potentially painful (probably deadly) indignities. Show More Summary

Getting Specific On Digital: Tools and Techniques

Summary: Ervin & Smith, a digital marketing firm, provides a post on digital marketing tools and techniques for public relations practice. They're grouped under 'Smarter digital tools,' 'SEO synthesis,' 'Fresh content strategies,' and...Show More Summary

Meet Dr. Franken-Copy

Summary: When writers lift information from different sources, but do little else other than to narrowly avoid plagiarism, what you get is an odd "Franken-Copy" structure where the stitches are plain to see in poorly reproduced and terribly misaligned language. Show More Summary

Does E-Cig Advertising Even Matter?

Summary: The shift away from smoking in the United States has been a hard-fought battle. Think of a habit that once had its grip on the American public, and now has been beaten back away from public areas, indoors, and nearly every communal gathering. Show More Summary

Kind Healthy Grains Appeals to Your Health and Conscience

Summary: We are a holistic family. We limit refined sugar and flour. Some of us don't eat any bread. Some of us are gluten sensitive. We aren't the hippie-type family. We just feel better when we do these things. So when we are going up and down the grocery store aisles, we look at ingredients and brands and assess quality. Show More Summary

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