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Senior Account Executive, Retail - Memphis, TN

Company: Archer Malmo, Inc. Location: Memphis, Tennessee Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

Which Agency Will Be Your Valentine???

They're looking for love (and press coverage) in all the right places.

Droga5 Celebrates ‘Love Day’ for Honeymaid

Droga5 and Honeymaid take a different approach to celebrating Valentine's Day.

NASA's Gorgeous New Space Tourism Posters Are Retro-Futuristic and Fantastic

Between Interstellar and The Martian, NASA's enjoying a banner pop culture revival. To tap into that growing awareness of what lies before us, the space agency's Jet Propulsion Lab commissioned Seattle-based Invisible Creature to produce a series of lush retro space-tourism posters. Show More Summary

180LA Debuts Its First Work for New Client University of Phoenix

The theme is working-class students looking to earn their degrees online.

JWT’s Team Iconic Wants to Convince You that Nestlé Cares About Sustainability

YouTube star Fun for Louis and world-renowned Ivory Coast soccer player Didier Drogba star in an extended online spot at the center of the campaign.

This Interactive Split-Screen Film From Converse Is a Valentine's Ad You Can Actually Stand

Converse is out with a three-minute bit of artistic voyeurism... and it's great. Titled "Lovesick: Converse Couples," the commercial puts split-screen to exceptional use, telling the stories of dancers, drag queens, graffiti artists, musicians and stylists, and their relationships with people who share their respective crafts. Show More Summary

Nike Athletes Dropped Some Insane Product on Fans in San Francisco Last Weekend

While many advertisers were shelling out millions of dollars for TV slots on the Super Bowl broadcast last Sunday, Nike was on the ground in San Francisco getting much more up close and personal with some of its biggest fans. The sports...Show More Summary

Content Strategy: A Development Guide

User engagement metrics, which measure what users do on your website and how they do it (such as time on page, session duration, bounce rate, and returning users), have become unofficial ranking signals with Google. Gone are the days when posting a 400-word article with a 2% keyword density could boost a page’s search rankings. […]

Stop Paying Lip Service to Data and Start Actually Tackling It

Marketers know data is crucial for their digital strategies, but most marketers are reluctant to start tackling it. Without data, however, their marketing campaigns will suffer. Read the full article at MarketingProfs

Nordstrom’s National Brand Campaign is Full of Mirrors

Summary: There is very little that Nordstrom does that we don’t like. More positively, we love what we see at Nordstrom, in store and online. The latest tidbit to hit our inbox was their Spring 2016: “See Anew” video. We played it a few times then looked at the behind-the-scenes video to get our fill of spring brands...

NASA Outdoing the Movies – for PR (and Budgetary) Value

Summary: We watched our Netflix mailing of Interstellar, a space fantasy, the other evening, and I remarked as it ended, “This kind of thing must drive NASA crazy.” But no, from a story in The Christian Science Monitor, NASA...Show More Summary

Digital Content Producer - Portsmouth, VA

Company: Location: Portsmouth, Virginia Industry: Not Specified Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

Time Warner Cable to Name DDB New York Its Creative Agency

Twelve-year incumbent Ogilvy & Mather did not defend in the review.

Will AdLand Always Be a 'People Industry'?

Summary: The talk of programmatic advertising, predictive modeling, and even robots filling the hallways in offices can make almost anyone feel uneasy. We were listening to a show where the guests were talking about how self-driving cars in the commercial market could displace nearly 1 million drivers. We thought: Could that happen...

A Man with No Name and No Face

Summary: Banksy is, in many ways, the most singular street artist icon the medium has seen, even branching beyond Jean-Michel Basquiat as a street artist and beyond Keith Haring as a social activist artist. He is the most recognized and globally accessible street artist of today — and yet, he remains anonymous.

What’s So Great About These 3 Top PR Trends?

Summary: Increasing the Twitter character limit from 140 to 10,000. That’s from an average of six words to about 1,650. Twitter is rumoured to be launching this feature in 2016, turning the micro-blogging site into a full macro. But will it resonate with brands that already have Facebook, blogs, content marketing, and other long-form communication channels?

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