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Advice or criticism?

It's quite natural to be defensive in the face of criticism. After all, the critic is often someone with an agenda that's different from yours. But advice, solicited advice from a well-meaning and insightful expert? If you confuse that with...        

ZzzQuil Isn't Feeling the Love From Its Tweet About Landing a Husband

23 hours agoMarketing / Advertising : AdFreak

Sleep-aid ZzzQuil left some followers wondering what year it was when they saw the brand's recent engagement-themed tweet. "SLEEP LIKE he finally proposed," the tweet noted. "And you have been dating for a decade. #SleepLike #engaged...Show More Summary

Patrick McKenzie on Using Funnels and A/B Testing To Grow a Business

Patrick McKenzie has made a name for himself as a respected thought leader in the SaaS marketing space. He has a popular blog called Kalzumeus and runs an appointment reminder service fittingly called Appointment Reminder. He’s also the creator of Bingo Card Creator. As a well known member of the Hacker News community, he is […]

Weekend Favs January Twenty Four

Weekend Favs January Twenty Four written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. Show More Summary

Two kinds of hustle

There's the hustle of always asking, of putting yourself out there, of looking for discounts, shortcuts and a faster way. This is the hustle of it it doesn't hurt to ask, of what you don't know won't hurt you, of...        

72andSunny Gets Violent for Call of Duty

In the week’s most actionable ad, 72andSunny employs some fake blood and an old Jack White tune to remind viewers that the Call of Duty series is all about killing other people. Unlike other, CGI-heavy video game campaigns, this oneShow More Summary

Friday Round-Up: Twitter translates, Amazon wallet folds, and men are hanging out on Pinterest

Another week is at an end and it’s been a week of change here at MarketingPilgrim. Out there, in the rest of the digital marketing world, not so much. Seems like everyone is caught in the January slump....or worse. eBay gave their state of the union address and it wasn’t good. They […]

Friday Odds and Ends

-Isobar Poland made this video for the Freedom Tattoos project, a service provided by the agency and Pedagogium The College of Social Sciences “covering up prison tattoos with professionally done, aesthetically pleasing ones” (videoShow More Summary

Creative Changes at BBH New York

BBH New York is the latest agency to rearrange its creative department for the new year. John Patroulis, who joined BBH from AgencyTwoFifteen when it merged with McCann SF in 2011, will graduate from the CCO position to become the agency’s...Show More Summary

Toyota Unveils Saatchi’s ‘How Great I Am’ Super Bowl Spot

Toyota has unveiled Saatchi & Saatchi LA’s “How Great I Am,” one of two spots the brand will run during the Super Bowl. The 60-second spot stars Paralympian and Dancing with the Stars contestant Amy Purdy and audio from a Muhammad Ali interview and is part of the larger “One Bold Choice Leads to Another” campaign for the Toyota Camry. Show More Summary

goodness Mfg. Celebrates Laziness for Carvana

goodness Mfg. created an ad for online used car buying site Carvana that will run regionally during the Super Bowl. The 30-second spot is a celebration of laziness as “the mother of invention.” At the beginning of the spot a man is using...Show More Summary

Brand New School Helps Launch Nike’s SB Free

Nike turned to integrated agency Brand New School and professional skaters Sean Malto and Shane O’Neill to help launch its new SB Free skateboarding shoe. In a 90-second online spot, Malto and O’Neil turn tricks in the shoe in dramatic slow-motion. Show More Summary

PR News Prompting Dour Weekend Observations

Summary: Can’t imagine what the PR scene may be like in 2024 when a summer Olympics will be held, but the relational trend isn’t encouraging, with Edelman’s Trust Barometer currently “at an all time low” and Boston officials having to be super cautious at a public meeting on the city’s bid for the 2024 games....

How Not to Commit This Awful Landing Page Error

Landing pages are a fixture of paid search. It’s virtually impossible to go a day without seeing a paid ad. But have you clicked on any of these landing pages recently? One common error presents itself again and again. If you’re in the business of making landing pages, advising people about landing pages, optimizing landing […]

Leo Burnett Debuts First Work for Jell-O

Leo Burnett has unveiled its first work for Kraft’s struggling Jell-O brand with the 30-second spot “Faces.” Kraft shifted its Jell-O account from CP+B to Leo Burnett as part of a broader consolidation announced in December. Set to the...Show More Summary

Wix Taps McCann/GS&P Vet, Teases Super Bowl Ad Again

We learned a couple of important things about Israeli web development platform company Wix this fall: the client will air an ad during the Super Bowl and it won’t be created by former AOR Springer + Partners. Earlier this month the first...Show More Summary

Bud Light Reveals EnergyBBDO’s ‘Coin’ in Full

Bud Light has released the full 90-second version of EnergyBBDO’s “Coin” Super Bowl spot, the latest in the brand’s “Up for Whatever” campaign. Anheuser-Busch first unveiled the ad on The Tonight Show With Jimmy Fallon last night and uploaded the spot to YouTube, where it has received almost 150,000 views. Show More Summary

Here's the Simple, Powerful Starbucks Ad You Probably Missed on MLK Day

Amid all the dubious tweets and outright fails from advertisers on Martin Luther King Jr. Day this past Monday, here's a little gem from Starbucks that flew under the radar. "It's time to look at things differently. Again," says the copy on the newspaper version of the ad, which ran in The New York Times. Show More Summary

Skype Is Great for Lots of Stuff, Like Helping Russian Pet Detectives Find Dogs Named Donut

There's a real-live Ace Ventura in Moscow, and Skype wants you to know he uses its technology to help find lost cats and dogs. Meet Valeriy Subrigov, a former police officer and now a pet detective of 25 years who stars in Pereira & O'Dell's new documentary-style ad for the video chat and messaging service. Show More Summary

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