More companies are buying state-of-the-art business intelligence tools and implementing them. Adoption, however, remains stagnant. What?s holding marketers back? Read the full article at MarketingProfs
Last November, Xbox celebrated the launch of Rise of the Tomb Raider in the U.K. with quite a sadistic stunt in London. It challenged eight Lara Croft fans stand on a billboard and get pummeled with harsh weather conditions, as voted...Show More Summary
When it comes to sports, girls are often discouraged from continuing to play because of their gender. That's a message that's not worth listening to, says this new Olympic-themed spot from Procter & Gamble's Always. read more
Gerard Crichlow, Director of Social and Cultural Innovation at AMV BBDO, points to the untapped creative leaders of content
Consider a race to the top. How can Lyft possibly compete with Uber? Scale is often the secret to a commodity business, and if Lyft races to be ever cheaper than Uber, the only possible outcome doesn’t look good. It's...
As brands look to create deeper connections with their audience and publishers search for new ways to generate revenue, native advertising as re-emerged as a tactic that both can take advantage of. For those who aren’t familiar, native advertising, also referred to as sponsored content or advertorials, has taken on many forms over the years—from [...]Show More Summary
How and Why You Must Do Competitive Research written by John Jantsch read more at Duct Tape Marketing The term competitive research often conjures up notions of spying and espionage, but the fact is, you must commit to ongoing competitive research as a way to grow and evolve. When I talk about the concept of competitive research as…
It's a beautiful day in Safetyville, but not if you try to race a speeding train across the tracks or distractedly walk into its path while scrolling through Tinder. Splat! That's the message in a scared-straight-style animated campaign...Show More Summary
The spot examines a firefighter who overcomes his personal fear with help from the cable and Internet provider.
Cats have been known to wield an almost hypnotic power, controlling human behavior with a flick of the tail or the merest meow. Case in point—the feline fiend in "What Cats Want," BBDO's latest campaign for Sheba cat food. With justShow More Summary
Hey, remember Baron Brooks, the guy whose weirdo Republican dad made an "I need a wife ad" for him without his permission? Well, the plot weirdens. Turns out that Baron's dad Arthur made good on his word and showed up in the Idaho town...Show More Summary
BBDO and Sheba know "What Cats Want."
IPG shop names two new managing directors and a director of business development.
CEO Don Coleman attributed the gap to a bank dispute.
Dena Gonzalez joined the shop in 2010.
Chris Watling joins the agency from BBH London.
There are over 2,000 marketing technology companies today. Each one doing something a bit different, filling some unique yet critical need. That means on a daily basis, marketers might choose from 100 different software programs to fulfill relatively basic tasks. Show More Summary
Highly personalized, location-based mobile marketing walks the fine line between adding value to the customer experience and invading customers' privacy. Which does your mobile marketing do? Read the full article at MarketingProfs
Filing says agency was justified in firing U.S. president Greg Andersen.
CCO Nils Leonard, CEO Lucy Jameson and managing director Natalie Graeme have all resigned.