Summary: Having been in the PR world for a number of years it still amazes me how often I witness the same poor methodology and bad practices repeated over and over. While we’re all aware of basics like extremely poor writing or pitching without researching media outlets or beats, there are a few other things that particularly get under my skin.
Summary: Mondelez’s Oreo has rolled out a mobile game that lets fans of the cookie brand launch Oreos into space and watch them fall into glasses of milk all over the world. The game, which is part of the brand’s new “Oreo Dunk Challenge”campaign, begins by asking players to take a photo of an actual Oreo cookie. Show More Summary
Summary: Everything about reaching out to today’s target audience is about developing some level of engagement where the potential or existing customer becomes emotionally vested in the information that a brand shares with them. The objective is that the emotional quotient becomes a large enough part of the equation...
Droga5 won the review immediately afterward.
Mariano joined the Toronto agency from The Martin Agency.
McKechnie is also a veteran of DDB New York and Y&R New York.
For many websites, an internal site search engine is a must-have. However, oftentimes it’s looked at as more of an afterthought than a true conversion optimization tool – and that in itself could be killing your conversion rate. So what should you know about improving your site search and how do you put these tips […]
Company: Quiet Light Communications Location: Rockford, Illinois Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: None Required Job Status: Full Time Salary Range: Commensurate with Experience
The spot parodies PBS' Computer Chronicles.
Identify Great Brand Attributes How do you identify the brand attributes of your business? Many business owners spend significant resources fine-tuning their branding to build relationships with the target audience. After all that investment,...Show More Summary
If you've always dreamed of creating a self-portrait out of Lego bricks, rejoice! A nifty machine at the toy maker's London store can finally set you on that path. Just head over to Leicester Square and climb into the "Mosaic Maker," a cross between an instant photo booth and a Lego vending machine. For the...
The former wrestler appears to be in a good mood after putting Gawker out of business.
He led WPP's Detroit team since 2006.
Company: The Oklahoman Media Company Location: Oklahoma City, Oklahoma Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Job Status: Full Time
Former Leo Burnett executive Leo Olper joins the Omnicom agency.
I would like to share with you my life plan and how to create a vision, purpose & goals for your life. I am a firm believe that if you aren’t growing, you’re dying. At the end of your life, what matters is not what you got, but who you became. Show More Summary
Company: Luckie Location: Duluth, Georgia Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Job Status: Full Time Salary Range: Commensurate with Experience
Large or small. Growing or dwindling resources. New or experienced in the content marketing realm. Every organization is at a different stage in their content marketing maturity, looking for innovative and even practical ways to bring their efforts to the next level. But as the old adage goes, you have to walk before you run—and [...]Show More Summary
It's too late now. If you're the moderator of a panel and you want to rush through one more question... Or if you're the speaker and you need to race through three more slides... Or if you're a writer or...
In a podcast interview Julie Cottineau, CEO, BrandTwist, discusses how to twist your brand and grow your business with Elena del Valle, host of the HispanicMPR.com podcast. The post Listen to podcast with Julie Cottineau, CEO, BrandTwist appeared first on Hispanic Marketing & Public Relations website and podcast.