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PR Agency Perspectives: How to Explain the Press Release vs. Media Pitch to Clients

Summary: We’ve all heard it before: Clients requesting press releases over and over again, as the quick and easy solution to end up in major media outlets like “Good Morning America,” Cosmopolitan, The New York Times or even BuzzFeed. Show More Summary

Fearless Girl Statue Generates $4.7m in Free Advertising

Summary: The ‘fearless Girl’ statue which stares down Wall Street’s famous “Charging Bull” has generated a huge amount of media attention since it was installed last month and, in addition to serving as a feminist symbolism, the sculpture has generated millions in free advertising.

The New York Times Will Bring a Brand-Safety Message to the NewFronts

Summary: The NewFronts aren’t just about video anymore. At this year’s NewFronts, The New York Times will use the stage to trot out a live podcast, forthcoming films, service journalism — and a brand-safety message. Fake news on Facebook and objectionable video content on Google’s YouTube have spooked big brands. Show More Summary

Startup Focus: Less Fluff, More Focus on Business Impact

Whether it’s about your project, your startup or your school work, we all go through this issue in life. We always try to do more than we actually have to. For entrepreneurs like you and me, we tend to want to 10x everything and just...Show More Summary

Account Supervisor - Honolulu, HI

Company: Anthology Marketing Group Location: Honolulu, Hawaii Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

The unfairness (and wisdom) of paint

Repainting your house the same color it already was feels like a waste. It's a lot of effort merely to keep things as they are. But if you don't do it, time and entropy kick in and the house starts...        


Hey everyone! I have a 200,000 subscriber giveaway + big announcement! I just reached over 200,000 subscribers on my Project Life Mastery YouTube channel. I’m blown away. Five years ago, I had no idea that I would be able to have this...Show More Summary

Empathy is the hard part

The rest is mechanics. We're not wired to walk in someone else's shoes, it's not our first instinct. Showing up with empathy is difficult, hard to outsource and will wear you out. But it's precisely what we need from you.        

Group Creative Director Brian Boord Talks Returning to Periscope From DDB Chicago

Boord was part of a large group of senior-level hires at the Minneapolis independent agency.

Sr. Manager, Content and Digital - Mountain View, CA

Company: Samsung NEXT Location: Mountain View, California Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time

Shaq, Translation Hype the NBA Playoffs as ‘Larger Than Life’

The three time NBA Finals MVP and Kazaam star knows a thing or two about the playoffs.

How Netflix Maintains a Low Churn Rate by Keeping Customers Engaged & Watching

With over 90 million customers watching a combined 125 million hours of television and movies everyday, there’s no doubt that Netflix has changed the way we watch our favorite shows. It has also become a prime force in our daily lives — integrating into everything from mobile devices to our language and culture. And with […]

Grok Promotes Creative Team to Associate Creative Director Roles

Thomas Mori and Mara Weinraub previously served as art director and copywriter, respectively.

Animator - Boston, MA

Company: Proletariat, Inc. Location: Boston, Massachusetts Industry: Not Specified Career Level: Early Career (1+ yrs experience) Job Status: Full Time

We Hear: MillerLite Not Ready to Hand Its Digital, Social Media Business to DDB

A MillerCoors spokesperson said DDB has "not won the business nor has any final decision been made."

Amazon FBA Q&A with Stefan and Tatiana

Welcome to our Amazon FBA Q&A with Stefan and Tatiana! Since we launched a YouTube video last week, where I interviewed Tatiana about her journey to success with her Amazon business, we have been flooded with questions and comments. That video received 100,000 views. Show More Summary

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