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Social: It’s #Personal—What Millennials Want Brands to Know About Social Advertising

Summary: Social marketing is getting more and more important to brands. In fact, according to 2016 State of Social Business by Ed Terpening and Aubrey Littleton, ad budgets increased by 73 percent last year and are expected to grow even more in 2017. As brands look to make social a bigger part of their efforts...

Despite Calls for Quality, Publishers Can’t Escape the Scale Trap

Summary: Condé Nast exec and Interactive Advertising Bureau chairman Jim Norton got a hero’s reception at the IAB’s Annual Leadership Meeting in January when he called on brands to make sure their ads only appear next...Show More Summary

Want To Build An Inspiring Brand? Here Are Tips From CMOs At Airbnb, CVS Health And Centene

Summary: Consumers today don’t simply want to engage with brands, they want to be inspired. Companies like Airbnb, CVS Health and Centene are creating loyal customer relationships because they are doing business with a sense of purpose that their customers believe in.

FCB Chicago, Radio Flyer Introduce Travel Agency for Kids

Radio Flyer Adventure Travel's destinations are only accessible via imagination.

Deutsch Hires 2 New Creative Directors in New York

Heather English and Marques Gartrell had been freelancing with various area shops.

A-B InBev Launches Global Media Review

The review is expected to conclude some time in the latter half of this year.

Senior Media Buyer - Savannah, GA

Company: TMX Finance Location: Savannah, Georgia Industry: Not Specified Minimum Education: Bachelor's Job Status: Full Time

Account Executive, Cities - New York, NY

Company: BerlinRosen Location: New York, New York Industry: Not Specified Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time

Recap: The Best of SXSW 2017

12 hours agoMarketing / Advertising : Adrants

Slowly becoming famous for being the Comic-Con of short films, movies, music, and talks on a variety of topics, SXSW has ended, but not without a recap of the best moments. From politics to technology, and numerous other topics of conversation,...Show More Summary

Aardman Hilariously (and Beautifully) Spoofs Every Client Conference Call You’ve Ever Been On

13 hours agoMarketing / Advertising : AdFreak

You've been on those conference calls with clients--the ones where you go around and around in circles, trying to nail down the brief, only to get so much confusing and conflicting information that you come away hopelessly pretzeled. Aardman directors have been there. And today, the animation company--perhaps still best known for Wallace & Gromit,...

COMFORT IS THE ENEMY

Comfort is the enemy. When you really think about, there is nothing comfortable about a comfort zone. Eventually you become stagnant, lazy, and bored.  We are creatures of habit, and familiarity is what breeds comfort, but unfortunately, nothing grows in a comfort zone. Show More Summary

Superheroes of Social Media: Your Must-See Guide to #SMMW17

In a past life, I was a minor internet celebrity. One big perk to that dubious career was being a vendor at San Diego Comic Con for seven straight years. Our little indie booth saw visits from superheroes and celebrities alike. Doctor Who, Buffy the Vampire Slayer, DC & Marvel Comics: It’s truly a nerdy [...]Show More Summary

The reason we need the FDA (hint: it's marketers)

Here's the original ad for Coca-Cola: French Wine Coca is indorsed (sic) by over 20,000 of the most learned and scientific medical men in the world...... Americans are the most nervous people in the...        

No Haters Here: Eight PR Pros & Journalists on Building Better Relationships

Summary: In PR Pros vs. Journalists: Pet Peeve Showdown, eight journalists and public relations professionals shared their gripes with the other side of the aisle. If you’ve worked in either capacity, their complaints might have sounded familiar. Show More Summary

Instagram Hits the 1m Advertisers Mark Thanks to Growth Fueled by Small Businesses

Summary: Instagram has revealed that over 1m advertisers now run campaigns within its walls, saying the majority of brands it works with are small businesses. The figures mean the number of advertisers using Instagram has grown five-fold from the 200,000 number it cited last year.

Disney As Master Marketer: A Tale As Old As Time

Summary: Disney is, once again, providing a master class on how to build, market and deliver a relentlessly relevant brand. In 2016, the company pulled in $7 billion dollars by releasing seven of the year’s top-grossing movies, including Rogue One, Finding Dory...

Wednesday Odds and Ends

-Colenso BBDO launched this “Child Replacement Program” campaign for Pedigree promoting the brand’s adoption drive (video above). –AT&T, Verizon and J&J moved to pull all their ads from YouTube today due to the presence of pro-ISIS videos on the service. Show More Summary

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