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Are you doing your best work?

Most of us are capable of so much more. I was reminded of this earlier, when reading the following quote from Dr Martin Luther King Jr: “If a man is called to be a street sweeper, he should sweep streets even as Michelangelo painted, or Beethoven composed music or Shakespeare wrote poetry. Show More Summary

Online Marketing News: Facebook’s Ad Grade, Google Testing Label For Slow Sites, YouTube Tightens Up

New Research Shows 95% Use Customer Reviews - PowerReviews set out to look deeper at how ratings and reviews are impacting decision making. They surveyed 800 Americans to find out what they thought about ratings and reviews. Check out the interesting stats they found in the infographic above. Socialnomics Pinterest Was the Fastest-Growing Social Network in 2014 [...]

The most common mistake when forecasting growth for new products (and how to fix it)

Forecasting weather is hard, and so is forecasting product growth. Startups are about growth Paul Graham’s essay in 2012 called “Startup = Growth” makes a big point in the first paragraph: A startup is a company designed to grow fast. Show More Summary

Personal update: I’ve moved to Oakland! Here’s why.

My new neighborhood, in Jack London Square, Oakland, CA. Where’d you move? I moved to a tiny neighborhood called Jack London Square in Oakland. Yes, it’s named for that guy that wrote about the gold rush. I’ve only been here 3 months but I really like it so far. Show More Summary

Medium vs. Twitter and The Tech War in San Francisco – ContextMatters Episode 4

Medium vs. Twitter Have you used Medium the >140 version of Twitter? During the early days of social media, platforms such as WordPress and Blogger offered technology and networks to anyone with something to say. Over the years, blogging would give rise to a new generation of authoritative, engaging and entertaining voices that might not […]

B2B Content Marketing and Optimizing the Full Cycle of Buyer Experience

The biggest mistake B2B marketers make with content: It’s all about us (the brand). One of the most common and significant mistakes B2B marketers make with content is to create information and media that don’t solve a customer information problem. That along with presentation in a way that’s out of context and unoptimized for customer experience results [...]

3 Great opportunities, which you can start on today

Here are 3 amazing opportunities, which you can invest in right now. Look for opportunities to make promises, and then keep them. This is a wonderful way to earn trust and build a great reputation. Look for opportunities to invest in others. Show More Summary

All New Sophisticated B2B Marketing Guide for LinkedIn

Disclosure: While this is an unpaid post, LinkedIn is a client of my agency, TopRank Online Marketing. It wasn’t that long ago that most business marketers thought of LinkedIn purely as a place for online resumes and prospecting future hires. Today, with nearly 350 million members world-wide, LinkedIn has become a formidable marketing and sales resource [...]

How to beat your biggest competitor

Your main competitor is seldom an alternative provider. Your main competitor is usually apathy… the decision to do nothing. Before working out how you compare to competing providers, measure your service against the decision to do nothing. Show More Summary

Customer Experience is Meant to be Evocative not Reactive

We are entering an era of customer-centricity, mostly because we have to. But also, because employing a customer focus is the right thing to do. I guess businesses lost their way at some point. Blame quarterly earnings. Blame technology. Blame politics. But over the years, we largely overlooked the importance of the “C” and “R” […]

How to Make a Marketing Impact with Instagram

From James: Today’s post is the fourth and final in a series of articles on social media marketing – all part of a contest within TopRank Marketing for a chance to attend Social Media Marketing World. Watch for live posts from the winner of the contest March 25 -28. Boom! Making an impact and making it quickly is a primary [...]

Simple System To Create & Sell Products – Fast!

If the idea of creating your own product makes you break out in a cold sweat, or you've tried it and get frustrated with all the details and technical tasks, this is something you'll want to look at! Done-For-You templates, a checklist, and everything you need to create a profitable source of long-term revenue for your business! Plus an exclusive bonus to boot...

Using Emerging Social Networks to Increase B2B Productivity

From James: Today’s post is the third in a series of four articles on social media marketing – all part of a contest within TopRank Marketing for a chance to attend Social Media Marketing World. Watch for the next post in the series on how to create impact with Instagram. While many businesses ban social networks such as Facebook, Twitter, [...]

Here’s something extra for your business

We already know where the bar is set, when it comes to delighting your clients and customers. Their experience of you needs to be so good that it leaves them thinking: “That was far better than I expected.” Get that right and they will come back for more. Show More Summary

Results Are Worth A Thousand Words…

Image Content is HUGE right now. And it's so easy to create. You can make ALL kinds of Share Bait that will bring you tons more exposure & traffic! It's the fastest and easiest way to boost your engagement across the web. From social media to Google image search even...

The Daily 6: There’s an App for that Apple Watch

The Daily 6 1) App Developers Start Releasing Apps for Apple Watch And here come the Apple Watch Apps! “According to a report by AppleInsider, eBay is developing an app for the soon-to-be released Apple Watch. This......

The Def 6 Social Skim: The Best of the Super Bowl on Social

See below for what’s happening this week in the social sphere! Happy 11th Birthday Facebook! We wouldn’t be here without you…but really, we wouldn’t. J Neither would our naked baby timeline photos posted daily by our......

The Daily 6: Use a Virtual Fitting Room and Never Return an Item Again

The Daily 6 1) Use a Virtual Fitting Room and Never Return an Item Again Fashion ecommerce: are virtual fitting rooms the silver bullet? “It’s common to see fashion retailers focus on the latest bright new shiny......

Something Great Should Happen Now!

Frank Radice is the Expert in Residence at the digital marketing firm Definition 6. He has over 15 years in journalism, which includes producing at ABC News’ Nightline where he was assigned to conflicts in Central America and....

The Daily 6: Now, a, Effective Billboard Must Be Interactive

The Daily 6 1) Now, a Billboard Must Be Interactive to Be Effective An Egg McMuffin Rises With the Sun on This Tasty McDonald’s Billboard “a McDonald’s billboard from Canada that’s likewise in harmony with the movements......

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