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Who You Spend Time With Is Who You Become

Surround yourself with people that inspire you to achieve greatness. Did you know that who you spend time with is who you become? Click here to learn more! The post Who You Spend Time With Is Who You Become appeared first on Project Life Mastery.

Digital Marketing News: State of Content, Direct Ads on Twitter & Google Attribution

Content Marketing Stats: The State of Content Marketing in 2017 [Infographic] This infographic from our friends at MarketingProfs uncovers top content trends for B2B and B2C marketers in 2017. You’ll find insights on everything from top channels to budgeting and content goals.  (MarketingProfs) Twitter is Offering Advertisers More Tools to Engage Consumers With Direct Messages [...]Show More Summary

5 Parameters You Should Be Aware of While Using AdWords in Google Analytics

Google AdWords has been one of the most established channels for Digital marketers to drive traffic on their website. But a lot of the times, poor configuration of Google AdWords with Google Analytics, leads to discrepancies in the measurement of your Google AdWord campaigns in Google Analytics. Show More Summary

Why You Should Meditate Everyday… (Not Why You Think)

Meditation is a powerful practice that has the power to change your life. Do you want to know why you should meditate everyday? Click here to learn more! The post Why You Should Meditate Everyday… (Not Why You Think) appeared first on Project Life Mastery.

How to Inspire Your B2B Audience with Killer Content Marketing

B2B content marketers: It’s time to get over our inferiority complex. Yes, the B2C folks are over there marketing cool stuff like basketball shoes and energy drinks, while we’re stuck with cloud software solutions and medical imaging machinery. Yes, we’re marketing to business professionals on a buying committee that has to commit to million-dollar deals. [...]Show More Summary

4 Ways To Build A Motivation Mindset

Motivation is the driving force that inspires you take action in life. Do you want to know 4 ways to build a motivation mindset? Click here to learn more! The post 4 Ways To Build A Motivation Mindset appeared first on Project Life Mastery.

CMWorld In-Flight Content Guide: Creating a Memorable Content Experience

Today’s modern customer is OBSESSED with experience. Everything from the ability to quickly order an Uber through a mobile app to spending hard-earned money on trips and adventures, not your typical investments. The customer expectations for content marketing experiences are no different. In fact, a recent study by  Kampyle found that 87% of customers think [...]Show More Summary

8 Fundamental Elements of a Successful Social Media Marketing Strategy

Social media is a staple marketing tactic for nearly every business, helping brands build awareness, share and interact with customers and prospects, and create important touch points in the changing customer journey. However, both green and seasoned marketers are still trying to nail down what a successful social media marketing strategy looks like. According to Social [...]Show More Summary

Why Does Choosing a Mobile Plan Have to Be So Complicated?

While carriers’ websites have certainly improved in recent years, figuring out which network, device and plan is the best deal is still a consumer nightmare. Hanna Watson went on that quest and identified 4 key elements that support decision-making when choosing the best mobile plan.

Judging & Criticizing Others: How To Destroy Your Own Happiness

Do you want to know why judging and criticizing others is the easiest way to destroy your own happiness? Click here to learn more! The post Judging & Criticizing Others: How To Destroy Your Own Happiness appeared first on Project Life Mastery.

Moving Beyond Demographics: Today’s Hyperconnected ‘Generation C’

Several years ago as I was writing The End of Business as Usual, I researched how the customer journey was evolving. Specifically, I studied how traditional touch points compared to digital touch points and more so, how customers were hacking their way to desired outcomes. Show More Summary

The Secret to Creating Scalable, Quality Content and Better CX – Infographic

A woman walks into a retail store and looks around, not finding what she’s there for. She approaches a sales associate and asks, “Excuse me, can you show me where the top of the funnel is? I need to be confronted by every touchpoint of your predetermined sales process before I can purchase something”. Not [...]Show More Summary

Why the Lean Startup Approach might be Wasting your Time

The lean startup approach has affected millions of entrepreneurs and their startups. Our startup, for one, also adapted it. Build, measure & learn. It’s how you get from the assumption, to building it out, to tracking/learning from the data. Show More Summary

Money Management Tips For Getting Out Of Debt

The emotional burden of debt can be overwhelming. Do you want to discover some money management tips for getting out of debt? Click here to learn more! The post Money Management Tips For Getting Out Of Debt appeared first on Project Life Mastery.

Digital Marketing News: Mobile Marketing Facts, Augmented Reality on Snapchat and More Google Updates

104 Facts You Didn’t Know About #Mobile #Marketing (Infographic) There’s a lot to know about mobile marketing. To help keep fellow marketers up to speed, this infographic shares 104 facts about mobile marketing including usage, commerce, advertising and email. Show More Summary

Would you make a decision to join or leave a company based on how you work?

Did you know that employees and employee prospects judge the immediate and long-term potential of a company by their reliance on desktop phones? To some it makes total sense. Why would any company have tethered devices to talk to someone else? Don’t we have mobile devices and apps for that? Besides, I’m always on the go. Show More Summary

Social Media Marketing Report: Does Your Engagement Measure Up?

If I had to sum up marketing’s relationship with social media in a single nerdy meme, it’d be this: Yes, much as Obi-Wan Kenobi was dismayed to find that Anakin had turned to the dark side, many marketers feel betrayed by social media. Each platform offered the potential to build an audience and deliver content [...]Show More Summary

Do You Practice What You Preach?

Behaviour never lies. Your beliefs must be congruent with your actions. Do you practice what you preach? Click here to learn why it's important that you do! The post Do You Practice What You Preach? appeared first on Project Life Mastery.

AUSTRALIA: Sydney, Rugby & Kangaroos | Stefan James Vlog

My girlfriend Tatiana and I have been having an amazing trip thus far in beautiful Sydney, Australia. Here are some of the highlights! The post AUSTRALIA: Sydney, Rugby & Kangaroos | Stefan James Vlog appeared first on Project Life Mastery.

8 Examples of Brands Using Instagram to Showcase Company Culture

In today’s business world, a strong company culture is no longer a “nice to have.” It’s a business imperative. In fact, according to Deloitte’s 2016 Global Human Capital Trends survey, 82% of respondents said they believe culture is a potential competitive advantage. “Few factors contribute more to business success than culture—the system of values, beliefs, [...]Show More Summary

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