Social: Google is pushing the idea that because people on youtube share content, throwing up your own video ad is sort of like advertising on a social network, with a major benefit being the passing on of brand messages between users. It points to internal research showing that some campaigns reach as high as a 50 [...]
Over the past few months I’ve written some articles for Forbes which have received a lot of attention, far more than I could have ever expected. All three articles were about the future of work and explored what the future employee, manager, and company are going to look like from a high level. I wanted […]
There’s something magical about thinking big. It works like this: By thinking big, you find yourself making bigger plans than before. The magic of making big plans, is that they motivate you to make big decisions. The magic of making big decisions, is that they motivate you to take action. If you are not feeling [...]
One of the hot topics amongst the public relations world this year will gain even more momentum into 2014: convergence of digital marketing and PR. More PR organizations are being held accountable beyond media placements including leads, sales and customer acquisition. At the same time, marketing organizations are starved for creative messaging and amplification with [...]
Content Marketing Hacks That Will Help You Stand – Keeping content fresh, exciting and bringing back visitors is a challenge for all businesses. Startups, government bodies and Fortune 500 companies all struggle with keeping their content compelling and unique. It’s definitely industry and team dependent, but it’s a challenge that can often be resolved with [...]
If you’ve heard me speak about Real-Time Marketing & PR, you’ve likely heard me riff on Dave Carroll and his United Breaks Guitars video series, which has racked up some 16 million YouTube views. I love the videos. Song number...
When I learned that my last book The End of Business as Usual was selected for distribution in Japan, I felt that something more than mere translation was needed to help its message resonate with those who read it. In fact, I paused development of my latest book What’s the Future of Business to revisit [...]
Wolf & Wylan – History of the Pocket Square – PART 5 from Jesse Redniss on Vimeo. Joint post by Jesse Redniss and Brian Solis Today is #GivingTuesday and we (Wolf & Wylan) have been officially selected by Crowd Funding platform Indiegogo as a “#GivingTuesday” Partner. This is great news as it means Indiegogo will [...]
Most marketers “get” that services like Facebook, Google and media are where customers can be attracted and engaged. They use email marketing and advertising to promote offers to convert and life is good. On paper. Last year. The reality is that customers are becoming more complex, requiring more points of contact and information as they [...]
In Optimize, I include guidelines for doing a number of different audits to establish a basis for determining the gap between a company’s current situation and where they need to be in order to succeed. One of those audits is a type that has gained a tremendous amount of popularity given the dramatic increase in [...]
Without knowing it, many small business owners are engaged in a dangerous race to the bottom. In today’s post, I explain what’s meant by marketing professionals when we say race to the bottom, and why it’s almost always a terrible business strategy for small businesses. The Financial Times defines the race to the bottom as: [...]
In November, I delivered a full day social media marketing Masterclass in Doha, Qatar sponsored by Digital Marketing Arts Academy and Dar Al-Sharq Media. At the masterclass, I had the honor of meeting Ammar Mohammed, a social media pioneer in...
I’ve been fired three times, most recently in 2002. Each time, I did what nearly everyone does to get a new job: Outbound marketing. We’re told to “network” which basically means bugging your friends, your parents’ friends, your friends’ friends,...
The term big data has gotten a lot of press. My sense from speaking with people is big data is a buzz phrase that most marketing and sales people vaguely know a little about but most don’t really understand the...
By Guest Blogger, Donna DeClemente, Donna's Promo Talk The Holiday season is now fully upon us which at this time I like to write about interesting Holiday promotions that I come across. Last week I kicked it off with a couple of Pinterest...Show More Summary
I’m in the process of reading the Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry, which thus far has been a very interesting read. While reading it I was struck by something interesting. New LEGO employees are told a story when they start working there about the history […]
Everyone with a business, is in the people business. It’s people who buy from you, recommend you and support you. It’s people who frustrate you, hinder you and waste your time. At every point and on every level, it’s all about people. Automate what needs to be automated When it comes to business, we know [...]
In recent times, I’ve noticed a rise in discussions around the “death of social business” and also an increase in alternative “fill in the blank but don’t use the word social” businesses. Some of those discussions have been hosted here recently. There’s merit to the discussions of course. But as an analyst tracking the evolution [...]
The other day I was stunned as I watched multiple news reports on people assaulting each other over the latest electronic gadget during a Black Friday- rage blackout sale. Don’t get me wrong, I love a good bargain too but to hit someone over an iPhone is going over the edge. Show More Summary
Early adopters of mobile technology in their digital marketing mix have been experiencing great results by providing convenient methods for customers and prospects to find, consume and act on brand information. Mobile commerce success is here too: According to IBM, 25.8% of total online sales for Thanksgiving, and 21.8% for Black Friday were via mobile. As [...]