I'll tell you up front, it's not easy. If you want to do something worthwhile, you need to work at it. Many people ask me about writing a book. I've written 8 books and each one was a tough slog....
comScore reports that in April 2013 there were over 20 billion search queries and of the 13 billion+ handled by Google, 16% of daily searches have never been seen before. Each of those attempts represents buyers looking for solutions at the moment of need. Online marketers that take advantage of modern, scalable search engine optimization [...]
Robot Invasion: Mediaocean continues its roll, adding out-of-home electronic market firm ADstruc - and its backer Posterscope - into its increasingly articulated cross-media buying platform. Marketing Automation: The initial public offering...Show More Summary
Question: What is your #1 advice for social media strategists and managers? Answer: Stop talking about social media Type “social media” into a Google search bar and you’ll find roughly about 4.7 billion results in.30 seconds. Next, try “social media conference.” You’ll see something along the lines of 1.2 billion results in.25 seconds. [...]
Having a business blog is a great way to drive new customers and build exposure for your company. But what do you write about? What kind of content will drive results? Just writing a blog to write a blog isn’t enough; to truly be successful, you have to think strategically about topics that will lead Continue Reading... Tweet
What if you could tap into the minds of 3,000 marketers to find out where they stand when it comes to social media marketing? How valuable would it be to know how your peers are handing the time commitments, social media platforms and measurement? Lucky you and lucky me, the answers to those questions are found [...]
Go here to see what I have in my red bag of style tips for you. You won’t believe the incredibly affordable and comfortable shoes I have discovered. Between you and me, I didn’t think it was possible to find comfortable shoes at an affordable price. Show More Summary
Yahoo’s recent announcement of it’s intent to purchase Tumblr has brought out the virtual fangs. Let’s take a look at some of the more creative responses. Tumblr users are passionate and are worried about what will happen to their platform. Is that passion enough to keep their pages safe from being “Yahoo’ed?” […]
If you want to massively improve the way you and your prospective clients feel about your business, you will find the following technique really useful. I’m also going to show you how to make your business a source of inspiration and excitement for you, rather than stress and worry. It starts by understanding the importance [...]Show More Summary
Last week I wrote about one of the key themes that I believe are going to make up the future work, I encourage you to read that post titled: The Future of Work is About Customized Work. There are several of these themes that I’m going to be exploring in the near future and the [...]
Yahoo Deathwatch: Yahoo bought Tumblr for $1.1 billion, a sum that - taking into account a one percent interest rate and current Tumblr revenues - would take about 500 years to pay out for Yahoo (but then everything will be gravy after that.) Publishing: The Ad Council launched a new central site for distributing public service ads. Digiday reports [...]
For a recent presentation at a corporate communications and PR conference, I polled my network of digital marketing and PR pros about the most pressing questions they’re dealing with when it comes to integrating Marketing and Public Relations. Since we’ve been working in the digital marketing and PR space at TopRank Marketing for well over [...]
This is just a very quick announcement. I tried a brand new advertising idea a couple of months ago, here on Jim’s Marketing Blog. The idea was to allow readers to have a small ad inserted into the bottom of a blog post. That way, their ad would not only be seen by everyone who [...] The post No more in-post ads appeared first on Jim's Marketing Blog.
Through my posts on Brand Manager 2.0, I have written quite a bit about how technology is changing the job of a marketer today. Of course, that means I was quite a fan of this infographic from Pardot which talks about a Modern Marketer being part artists and part scientist. In their words, a modern marketer must master: Written Content Visual
So, you made a mistake. We all make mistakes. Every one of us. However, it seems we react to the mistakes we make in one of two very different ways: Some people choose to relive their mistakes over and over. They allow the feelings associated with past mistakes, to make them feel miserable in the [...] The post I made a mistake appeared first on Jim's Marketing Blog.
7 days ago, I set myself an interesting challenge. I wanted to see if a small business owner could use the free, Ubuntu operating system and the free software available for it, for their business related tasks. If they could, it would be great news for business owners on a tiny budget. Many small business [...]Show More Summary
I was just reading about the social media meltdown of Amy’s Baking Company in Scottsdale, if you’re not familiar with it, the restaurant was featured on Chef Gordon Ramsay’s Kitchen Nightmares production that airs on the FOX Network. To give you a quick recap, things did not go well for the owners of the restaurant […]
There are 3 words, which business owners and consultants can use if they want to instantly create trust. The 3 words are: I don’t know. I don’t know When a client or prospective client asks us a question, to which we don’t know the answer, we have two options. One builds trust and the other [...] The post 3 words that instantly build trust appeared first on Jim's Marketing Blog.
I received an email from my friend at CIO Journal just as I boarded a United flight from Mexico City to San Francisco. He was on deadline and the topic was too good to miss as I’ve spent more than a fair amount of time studying and reporting on the social landscape as it pertained [...]
by Laura Smith, Chief Groovy Chick, The Breakup Lounge I'm sure you're wondering ~ what the heck is Laura thinking? A wet burrito? Really? Yet, you are also perhaps intrigued by the aforementioned wet burrito so let me tell you a story. Show More Summary