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Textual characteristics infographic

I have a concussion so I am keeping this nice and short. Yesterday I created an infographic on textual characteristics to go with my user engagement guide. Feel free to share it – credit is built in. I understand the wording is very basic but the visual is the important bit. Show More Summary

Happy Social Media Day! :-)

I love Social Media. While it does take more time and personal attention than traditional old-school marketing methods, it has much faster (and better!) results. Social Marketing is the quickest, easiest way to get an online business off the ground - period...

9 Step Social Media Audit for Improving LinkedIn Business Page Results

It’s undeniable that LinkedIn is leading the pack for professional social networks. In fact, more than half of all of the business in the world have created a business page on LinkedIn. With over 4 million business pages on LinkedIn, the competition for the attention of potential clients and job seekers is at an all-time [...]Show More Summary

#CMWorld Infographic: 12 Marketing Box-Office Titans Share Tips For Createing Blockbuster Content Marketing

There’s a special kind of magic to behind-the-scenes photos from movie sets. You can see how a team of special effects wizards transforms a toy model into a spaceship hurtling towards an alien planet, or a lifeless doll into a skyscraper-climbing giant gorilla. Knowing how the trick is done somehow makes the finished product even [...]Show More Summary

How to turn strangers into customers

Here’s an opportunity for you to gain a significant advantage over many, perhaps most, of your competitors. It’s about something I refer to as attraction marketing. I was prompted to write this after a business owner contacted me on Twitter. Show More Summary

Looking For Writing Jobs? Get Paid For Content

There are enough jobs listed inside this site to keep someone in a sweet "work at home" position. But there also tons of paid writing opportunities that will give you awesome exposure TOO. This is what appealed to me personally, given I'm already in business online. Some of the opps are PERFECT for me, and a great way to get in front of my target market... and get paid to do it!

Is your marketing motivated by greed, need or deed?

You’re a wonderful person with a superb business. However, is that message coming across in your marketing? Think about it — small business owners tend to market their services motivated by 1 of the following: Greed motivated: I want your money. Show More Summary

Web Analytics Tips: Getting More from Google Analytics with Jeff Sauer #MNSummit

Google Analytics is used by more than 10 million websites, but the majority of digital marketers and businesses are merely scratching the surface of what this powerful free tool can do. As Jeff Sauer says, “any report that is one click away in Google Analytics isn’t worth your time”. In his fascinating and super actionable [...]Show More Summary

Silverpop’s Loren McDonald Discusses 4 Top Email Marketing Trends – #MNSummit

“Good morning Mumbai! Wait, I’m in Minnesota.” Loren McDonald, VP of Industry Relations for Silverpop has been on a worldwide tour travelling from India to London and finally here to the Midwest. Loren was not shy about admitting that he feels a bit like a fish out of water, he’s an email-marketing guy, surrounded by [...]Show More Summary

Blogging Tips From A Professional Blogger

A very casual, candid video taken during a fun lunch with a group of bloggers in Connecticut. It's an Open Q&A on blogging success, blog marketing, blog traffic, how to stand out in your niche, and...

Online Marketing News: Introduction From Instagram, DuckDuckGo Goes Past 10 Million, Pinterest Pins Partners

How to Utilize Social Media for Customer Acquisition – One of the biggest reasons we all do social media marketing is to find new customers for our products or services. Maybe it is the biggest reason. It comes before social customer service, because without finding customers in the first place, we’d have no one to serve. [...]Show More Summary

Completely Rethinking Marketing Is Essential in Today’s Customer-Centric World

Guest post by Fred Studer (@fredstuder), Chief Marketing Officer at NetSuite As my friend Brian Solis says, “This is a time to question everything.” Let’s start with marketing, because it’s overdue for a revolution. Today’s customers are in the driver’s seat – it’s a buyer’s market and the buyers are better informed than ever. Prior […]

Content Marketing: 4 Tips for Creating B2B Content When You’re at a Loss for Words

Content marketing has rapidly become an essential piece of the B2B marketing puzzle. Buyers are more connected and more self-directed than ever before, and informative, engaging content is key to making sure your organization becomes part of the buyer journey. Creating a steady stream of quality content can be challenging for any marketer, but especially [...]Show More Summary

Joe Pulizzi (The Godfather) Discusses the Content Marketing Revolution #CMWorld

Without anyone accusing me of exaggerating, I can safely say that Joe Pulizzi is a bona fide content marketing visionary. Joe started using the term “content marketing” in 2001, long before the rest of the industry caught on to its potential. In the past decade and a half, Joe has firmly established his thought leadership [...]Show More Summary

Do you want more great clients to hire you?

If you just answered “yes” then today’s post is just for you. I’m sharing an important part of the sales process with you, which is seldom talked about. It’s something that you can use, in order to develop great relationships with your clients, contacts and the marketplace in general. Show More Summary

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