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Tell them what you stand for. Here’s why!

When you communicate what your business stands for, something magical happens. A section of your marketplace, who believe strongly in the same things as you, will find themselves hugely attracted to your business. Those who are strongly against what your business stands for, will look elsewhere for a provider. Show More Summary

Google May Turn Adsense into Paid Content Vehicle for Publishers | Marketers Like Paying Less | Facebook Providing Insight to the Moneyed Clients

Publishing: Google is making its Adsense system into an opportunity for publishers to allow their readers to pay them (and Google) for not displaying ads. Essentially, an outsourced paid content system. The small scale testbed is in testing right now, and Google isn't committing to release it generally. Robot Invasion: Marketers are eschewing the pre-bought media structure of [...]

Online Marketing News: Shoppers Don’t Share, Men Pin Too, Facebook Groups Up

96% of Brands Worldwide Use Twitter - The use of Facebook, Twitter, YouTube and Instagram has become almost mandatory for brands, with more than nine in ten companies around the world using these platforms, reveals a new study. AllTwitter Facebook Reducing Overly Promotional Page Posts in News Feed - One of the main reasons people [...]

Last few remaining

Have you noticed what happens when the media report that something is about to be in short supply? Queues form. People stand in line, just so they can get it before it runs out. Here’s the thing: Whether it’s fuel or the latest mustShow More Summary

Facebook on the Newfront Outs | GroupM/Conde Deal Signifies Flight to Quality, Conflicts Amnesty | Apple Capitulates, Does Deal to Make iAds More Useful

Video: Facebook is being left out of the "newfronts," a copycat sellers' market akin to televisions "upfronts, where buyers can secure guaranteed supply contracts of video (and get wined and dined and lavished with celebrity attention). The IAB, the masterminds behind the newfronts, is trying to burnish the image of online video publishing by emphasizing original [...]

Customer Experience Happens To You Not Because of You

  Earlier this year, I was asked to write the foreword for a new book focused on experience marketing and CX. The opportunity appeared while I was in the throes of researching and writing my (not yet announced) book. As hard as it was to pull away from it, I must admit that it was […]

15 Women Who Rock Social Media at Top Tech Companies – Career Advice & Insights

To honor women who “rock” the social web, we’ve been publishing a list for the past 4 years and  2014 marks the 5th. That’s about 100 social media pros we’ve featured ranging from marketers to business owners to those using social media to advance a cause. Many of those honorees have reached out to share they’ve [...]

Are Marketing or Public Relations Industry Associations Worth It?

As a long time digital marketing and PR practitioner, I’ve had the opportunity to be involved with a diverse mix of marketing and communications industry associations: DMA, PRSA, AMA, MIMA, SEMPO, IABC, BMA, MN Search and while not technically an association, SMBMSP. Most industry associations provide a core set of benefits to members ranging from [...]

3 Content Curation Best Practices to Optimize Your Content Marketing

Blending a mix of new content with the filtering and management of other useful information streams is a productive and manageable solution for providing prospective customers a steady stream of high quality and relevant content. There are several good services that facilitate curation tasks and software can help, but on it’s own, software isn’t the answer. [...]

The huge marketing problem that no one talks about

I was in a coffee shop earlier, when a guy with a very obvious hairpiece came in. He had natural, thick brown hair around his ears, with a jet black wig on top. Of course, no one mentioned it to him. People just pointed and smirked when he wasn’t looking. Show More Summary

10 Principles of The Future Manager

Following up on my post around the 7 Principles of The Future Employee, I wanted to share another concept which is the 10 Principles of The Future Manager. When it comes to the future of work it’s not just employees that are changing, managers are also having to change the ways in which they lead […] The post 10 Principles of The Future Manager appeared first on.

Will Facebook at Work, Work?

Here is the second episode of The Future In 5, the video series where I share my ideas, insights, and commentary on the future of work in five minutes or less! You may have heard the rumors that Facebook is launching a version of it’s popular social network for businesses to use in the workplace! In […] The post Will Facebook at Work, Work? appeared first on.

Are You Spending Too Much Time Focusing On Millennials?

Here is the first episode of The Future In 5, the video series where I share my ideas, insights, and commentary on the future of work in five minutes or less! In this episode I talk about millennials in the workplace and if some organizations...Show More Summary

Introducing The Future In 5, a New Video Series on The Future of Work!

I’m very excited to announce a new video series I’m launching called The Future in 5. For each episode I will be sharing my thoughts, ideas, and commentary on the future of work in five minutes or less. My goal is to provide contentShow More Summary

Spotify, Taylor Swift and The Music Industry’s Missed Opportunity

Guest post by Monica Corton (@momusing), Executive Vice President, Creative Affairs & Licensing Next Decade Entertainment, Inc. If you have any connection to the music biz, it’s been hard to ignore story after story of the pull out of Taylor Swift’s catalog from Spotify. As a music publisher, I have to say that I too […]

How to make your business irreplaceable

How hard would it be for one of your clients or customers to replace you with an alternative provider? I was thinking about this yesterday when a salesman came to my home. He asked if he could quote me a price to look after the trees...Show More Summary

How to crush the competition

Joe emailed me with a very direct and important question yesterday. Here it is, along with my answer. Hi Jim. What’s the best way for me to crush my competitors?  I’m going to lose my business soon unless I turn things around and I’m...Show More Summary

Is there a business case for human kindness?

We are encouraged from childhood to be kind to others. However, is there a business case for human kindness? Here’s my experience after almost 20 years of running an extremely successful business! Your clients, former clients, prospective clients and never-to-be clients will remember how you treat them, when they’re going through a tough time. Show More Summary

2 Powerful tips from marketing that stinks!

I’d like to share an example of shockingly bad  marketing with you today. In fact, you could say this marketing stinks! However, there are 2 great lessons to learn, which you can apply directly into your business. Smelly marketing I’ve used the same brand of deodorant for years. Show More Summary

How to make better buying decisions

I’ve been thinking recently about how it’s easy to make a costly mistake, when investing in new technology. As new devices hit the market, the temptation can be strong to always opt for the latest version of something, simply because it’s new. Show More Summary

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