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Ad Fraud Redux | Authorship Dead a While, But Funeral Finally Happening | Apple Tidies up Health Data Policy Prior to New Product Launches

Ad Fraud: AdExchanger continues its fascinating series of interviews of ad fraud detection company executives, this time talking to DoubleVerify's Matt McLaughlin, who does a good job of not revealing too much about the workings of the firm's technology, but does note that the move to programmatic is pushing advertisers to bring media buying, and even [...]

Blogging is So 1999!

by Yvonne DiVita It may only be October but the New Year is looming. Somehow, once we hit September, the days and weeks pass by in a blur and before you know it, Jolly Old St Nick is arriving, with the celebratory night called New Year's Eve, hard on his heels. Show More Summary

The B’s in B2B Are People Too – A More Human Approach to Business Marketing

Answering any question about what’s next in B2B marketing must involve the increasing attention on buyers as people vs. simply “business to business”. The human element of business marketing has attracted a lot of play in the B2B marketing conversation and rightly so. While there are many changes and trends to consider to stay ahead [...]

Is this common mistake scaring customers or clients away?

How easy is it, for a new client or customer to switch to you? Many business owners make a very good case, for switching to them from your current provider. They get prospective clients and customers fired up. Motivated. Money in hand… however, they make switching to them too painful, so they lose the business. Show More Summary

One Company’s Quest To Eliminate Email

In 2011 the Chairman and CEO of Atos, Thierry Breton, publicly announced that he was on a mission to become a zero email company by 2013 (at least as far as employee communication and collaboration was concerned). When he announced this...Show More Summary

Introducing N3TWORK, A Mobile Television Network Powered by Interests and Context

Early on, I was one of the first analysts to explore the dynamics of the interest graph versus the social graph in social networks. Think Twitter vs. Facebook. I learned right away that interest graphs tend to share connections based on topics rather than relationships. I also found that every person possesses a series of […]

How do you Measure Success?

I save way more than I need to. I’ll admit I do have a bit of a hoarder in me, not to the extremes that you see on TV, but only in the sense that the things that I save have a) some sort of lifetime business value or b) a sentimental family value. So, […]

Burn Out or Burn Bright? 3 Essential Tips for Digital Marketers

Come Autumn, there’s nothing better than a good ‘ol campfire. It’s the season for crackly leaves, chilly Fall air, and marshmallows on a stick. A hot, well-tended fire during the chill is a joy indeed – and if you’ve ever sat around a bonfire, you probably know that it takes some skill to keep a good [...]

10 Reasons your business isn’t growing and how to fix it!

If you’re frustrated with how slowly your business is growing, today’s post is just for you. I’m going to share the 10 most common things that crush the growth of a business, along with how to stop them from happening to you. Let’s get started with number 1. Show More Summary

WTF of Business at Saddleback Leather Co.

Guest post by John Bergquist (@JohnFlurry), who leads Content and Communications at Saddleback Leather Co. So much has changed in business in the past 20 years. And it continues to change daily. As Brian has said before, today a business has to engage… or die. And you know what? That delights me. It is the […]

B2B Marketing Convergence: Disappearing Silos, B2C to B2B Mind-Meld, Inbound Outbound Mastery

My first experience with B2B Marketing in the digital marketing industry started as the worlds of Public Relations and SEO started to collide early in 2001. Our tiny agency won a media relations account for a $1 billion company in the high tech industry. What set us apart from all the other big PR shops was how [...]

FOW Community Update!

It’s been a few weeks now since we first launched the FOW Community to a very small and select group of members. We learned a lot through our initial (albeit quiet) launch and are getting ready to kick things up a bit. The goal of the community is to prepare organizations for the future of […] The post FOW Community Update! appeared first on The Future Workplace.

The Future of Work Podcast, Episode 5: Guy Halfteck – How Big Data and Games are Changing the Recruiting Process

Click Here to Subscribe via iTunes Click Here to Subscribe via RSS Feed (non-iTunes feed) Click here to download the episode (right click “save as”) http://traffic.libsyn.com/futureofworkpodcast/guy.mp3   The one stat you need to know...Show More Summary

How to reclaim the energy you had, when you started your business!

When we start out in business, we have dreams, goals and ambitions. We are motivated by the prospect of not having a boss and being able to do things our way. We make plans. We set goals. We’re filled with energy. Then something happens...Show More Summary

Mobile retention benchmarks for 2014 vs 2013 show a 50% drop in D1 retention (Guest post)

[Andrew: There's very little data out there on mobile, and so in the last few weeks, I've had guest posts on the % of users who opt-in to push notifications, as well as clickthrough rates of push. Today, I have some new metrics around retention, including for the first time, a systematic study of D1/D7/D30 […]

#Sunisforshining Don't Let the Sun Catch You Crying

by Yvonne DiVita "You're just so hard to work with!" Harsh words to hear. Especially given the fact that I'm not hard to work with. Yes, I am proud and confident and I can be domineering. But, I also listen well and 99% of the time try to see things from the other person's viewpoint. Show More Summary

What everybody ought to know about The Small Print

Have you noticed something about the small print we find in marketing and on packaging? The small print is small for a reason They don’t really want us to read it! It almost always tells us that the advertising message isn’t as goodShow More Summary

Online Marketing News: Pinterest and Instagram Are Addictions, YouTube Most Converting, Facebook Gets Timely

SMBs Allocate More Budget to Social Than Other Channels - BIA/Kelsey’s new study shows that small and medium businesses now use social more than any other media platform for business purposes. ClickZ A Quarter of U.S. Teens use Twitter’s Vine [STUDY] - One in four (25 percent) of teenagers in the United States use Vine, [...]

Business Lessons From the Life of Joan Rivers

A successful business is often about finding the right key to open the right door. Joan Rivers once said, "If I can't make it through one door, I'll go through another door — or I'll make a door." She doesn't mention anything about finding a key, probably because she'd just knock the door down. Show More Summary

Ruthless Pragmatism: Kevin Spacey’s Approach to Content Marketing

In case you missed it, the ‘ruthless pragmatism’ approach to politics of House of Cards’ Frank Underwood has stretched far beyond Capitol Hill to the world of content marketing. With the lessons learned about the changing media landscape, Kevin Spacey, Underwood’s real-life actor alter-ego, is becoming influential in Marketing as well as Hollywood. The success of House of [...]

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