By Laura Smith, Chief Firecracker, Pink Spark Systems So you're sitting there reading this email...why not have a self-love fest RIGHT NOW? It's fairly simply and it feels oh-so good. Here are the 3 easy steps: 1. Plan to spend the next 60 seconds REALLY loving you. Show More Summary
Are you selling to yourself? That may seem like a silly question, yet it’s one of the most important questions in marketing. Why? Because business owners tend to market their products as if they were selling to themselves — when they should be marketing to their prospective clients or customers. Show More Summary
A Dr. Seuss-Inspired Guide to Twitter - Dr. Seuss, the writer and illustrator behind children’s classics The Cat in the Hat, How the Grinch Stole Christmas! and The Lorax, would have turned 110 on March 2nd. We think that if he were alive today, he would have been a social media master. So to honor his [...]
Several weeks ago, I wrote a blog post titled Terrible healthcare customer service. It was a rant based on my experience as a patient and as a family member of patients where I argued that the healthcare industry has the...
FAQ on blog setup including: creating core content, pages vs posts, ideal publishing frequency, and how to write a blog that engages readers. This structure is great for setting up a new blog, but even if you have an established blog it's never too late to restructure for better usability...
A few years back while vacationing in Oahu, we decided to take surfing lessons. Well, everyone but me. I made up all kinds of excuses but when I saw my 8 year old daughter pop up like it was nothing, I had to try. The guy running the lessons had really been around and the [...]
By Donna DeClemente, Donna's Promo Talk Last June Instagram added a video sharing feature to its application which allows users to capture a 15-second video and upload to various social networking platforms. This video feature also comes with some filters, similar to Instagram's photo filters, that can help improve the video. Show More Summary
Mitch Jackson is a senior partner in the California law firm Jackson & Wilson with the fantastic pointer URL MyLawyerRocks.com. Jackson & Wilson are an established firm, with local lawyers, judges, and past clients frequently referring cases to them. Even...
Most businesses are aware of the importance of social media marketing, but the number of companies really succeeding at it represent just a drop in the ocean. When you think about it, the world of social media is a lot like the ocean actually – constantly moving and evolving due to trends and feature updates. [...]
I'll be attending this blogging event in April. Will you? There are more scheduled nationwide too. - This high paced day, filled with inspiration and information, is geared to advanced level bloggers who know there are things they could be doing better, faster, cheaper, and smarter...
Sometime toward the end of last year, I spent some time with David Passiak, author of Red Bull to Buddha: Innovation and the Search for Wisdom. At the time, he was leading an ambitious project to connect over 20 innovators in the tech startup world and share their perspectives in one, free, book…Disruption Revolution: Innovation, […]
I’d like to share an idea with you today. It’s about how to get all the help you and your business will ever need. Of course, we see people doing it wrong every day. Strangers, asking us to do things for them. They ask us to connect with them on Linkedin. They ask us to […] The post How to get all the help your business needs appeared first on Jim's Marketing Blog.
The more relevant readers of your blog content, the more opportunities to attract, engage and convert those readers in your online sales efforts. Content marketing, brand publishing, media sites that blog, and consumer publishing are all competitors for the time and attention of your target audience. So how can a company increase the number of [...]
Retargeting: Competitive retargeting is increasing in the mobile media market, allowing for instance, auto makers to blast mobile users while they're on car sales lots. The practice is now inspiring major brands like Mazda to counter-buy ads in an attempt to win the mobile mental shelf space even in their own showrooms. Robot Invasion: MediaCrossing's swagger knows no [...]
Learned Optimism: Optimists are higher achievers and have better overall health. Pessimism, on the other hand, is much more common; pessimists are more likely to give up in the face of adversity or to suffer from depression...
“Can we increase our blog readership by 50% in the next 6 months?” If you’re a digital marketing or social media professional, questions like this are probably pretty familiar. For many companies, specific goals are a godsend since social media marketing is still a bit of an uncertainty. It gives those who are responsible for [...]
Marc Andreesen recently provided his take on the news industry and the opportunities to reinvent the business. But one of the most interesting parts of the post was the very end when Marc outlined the 7 traits that any successful business needs to reinvent industries. The following is an exert that deserved to be shared […]
It was fun to see Ellen DeGeneres do a selfie as she hosted the Academy Awards telecast. It injected some fun, real-time quirkiness to what is an over-produced event. The photo brought Twitter’s servers down for about 20 minutes and...
Many small business owners make the mistake of using the wrong type of marketing for their business. For example, did you know there is a huge difference between Internet marketing sites and marketing sites? Well, there is. If you’re using ideas from the wrong type of site, you’re wasting your time and your money. Show More Summary
Oxford Dictionary’s word of the year is also one of the most fascinating movements in social is that of the selfie. Part vanity, part communication, part fun, and part absurdity, selfies represent a new generation of #selfieexpression cum egotistical emoticons…but not necessarily in a bad way. Nevertheless, the psychology and science behind selfies are strangely […]