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The Daily 6: Wimbledon Determines Your Selfies Are Annoying

The Daily 6 The Daily 6 is a daily round-up of the best curated content we shared on @definition6 1) Wimbledon Determines Your Selfies Are Annoying Wimbledon bans selfie sticks for their ‘nuisance...

Complete SEO Strategy for 2015 – Beginner to Advanced

I have written this guide looking at SEO in 2015 with the goal of being accessible to everybody. You may never have built a website before, you may have had one built for you. You may even be an SEO wizard.  My goal was to make thisShow More Summary

2015 Enterprise B2B Content Marketing Report: More Isn’t Better

Companies in the B2B space from IBM to HubSpot have been actively and effectively engaging prospects with longer sales cycle content for years. Like many competitive environments, a lot of emphasis for marketers has been about creating “more” content. More blog posts, videos, infographics, social messages, emails, and so on. But here’s the thing about “more content” [...]

How to predict your success in advance

People often ask me if their new business idea will succeed or not. Of course, the only way to know for sure is to ship the idea and see what happens. The reason you can’t predict a successful project in advance, is that an idea, even a wonderful idea, can’t achieve anything by itself. Show More Summary

The Daily 6: Drones Help Scientists Discover Dinosaur Footprints

The Daily 6 The Daily 6 is a daily round-up of the best curated content we shared on @definition6 1) Drones Help Scientists Discover Dinosaur Footprints Drones track dinosaur steps through northern Australia “In...

Online Marketing News: Facebook Says Hello, Twitter Gets More Direct, Google Gets Mobile-Friendly

The Periodic Table of Social Media - There’s a science to social media. From content and metrics to terminology, here’s a fun way to test and verify your social marketing experiments. Direct Marketing News New Direct Messaging Comes To Twitter - With today’s changes, the ice cream shop can opt to receive Direct Messages from anyone; so you [...]

The Daily 6: Netflix (and Others) Breathe New Life Into Old Shows

The Daily 6 The Daily 6 is a daily round-up of the best curated content we shared on @definition6 1) Netflix (and Others) Breathe New Life Into Old Shows TV show revivals that...

The Def 6 Social Skim: Get Your NBA Playoff Tickets Directly on Twitter

See below for what’s happening this week in the social sphere!   That Moment When The Ball Goes Swishhh. NBA Playoff Tickets on Sale on Twitter. Tweet up the dough mister! The beloved Atlanta Hawks have taken full...

4 Essential Tips for Content Marketers to Survive Mobilegeddon, Google’s Mobile Friendly Update

Internet users are spending more time than ever on their smartphones, which means Content Marketers must adjust their strategies to create a better user experience for those drawn to the small screen. The release of Google’s new mobile-friendly...Show More Summary

The Daily 6: The Drone of All Drones

The Daily 6 The Daily 6 is a daily round-up of the best curated content we shared on @definition6 1) The Drone of All Drones The Parrot Bebop is a drone enthusiast’s dream “Gazing...

Becoming a Thought Leader in the Digital Era

Guest post by Dorie Clark is a marketing strategist who teaches at Duke University’s Fuqua School of Business. She is the author the new book, Stand Out. It’s getting harder to communicate these days. Of course, the tools and channels are more ubiquitous than ever. We can blog or podcast or share sepia-toned Instagrams or […]

Rejoining TopRank Marketing: 5 Career Lessons That Brought Me Back

One of the most exciting parts of life is uncertainty. You never really know where the decisions that you make will lead you. Sure, you have a rough idea of where you may end up but there are always unforeseen factors outside your control. In my first stint at TopRank Marketing, I was the agency Marketing Manager. Show More Summary

The Daily 6: Are Smart Watches the Biggest Marketing Opportunity Yet?

The Daily 6 The Daily 6 is a daily round-up of the best curated content we shared on @definition6 1) Are Smart Watches the Biggest Marketing Opportunity Yet? The Apple Watch: bringing marketers...

You probably need more critics. Yes. Really!

You can’t please everyone. And do you know what? You shouldn’t even try to. If you do, you will end up playing it safe… being predictable and being ignored. Ouch! That’s not a smart move for any business owner, who wants to grow a successful business. Show More Summary

The Daily 6: Lilly Pulitzer for Target Became Pop-Up Hunger Games Over the Weekend

The Daily 6 The Daily 6 is a daily round-up of the best curated content we shared on @definition6 1) Lilly Pulitzer for Target Became Pop-Up Hunger Games Over the Weekend Lilly Pulitzer...

When Hospitality Becomes an Art, It Loses Its Very Soul

The title is credited to Max Beerbohm, English essayist, parodist, and caricaturist best known today for his 1911 novel Zuleika Dobson. Taken from his 1918 work, Hosts and Guests, I interpret his work for a new era of hospitality. We live in a connected society now and as such, guests and the experiences they have […]

eBook: Winning with Authority Rainmaker – Integrated Content, Search & Social Media

When faced with the seemingly insurmountable odds of information overload, 63GB per person per day in the USA, how can brands, let alone enterprising individuals stand out? Be the best answer wherever customers are looking. And how do you do that? By creating authority across channels and media from search to social to wherever content [...]

2 Things to remember about shortcuts to success

The Internet is packed with people offering tricks, to make your business super successful, super fast. It’s easy to see why. There are thousands of small business owners, worried that their business isn’t growing fast enough. To them, the promise of a shortcut or growth hack can be irresistible. Show More Summary

3 Ways to attract more sales leads or client enquiries

If you want to attract more sales leads or client enquiries, today’s post is for you. It shows the 3 main reasons why sales leads dry up AND more importantly, gives you some ideas on how to put things right. Let’s go! How to open the...Show More Summary

What’s the Sweet Spot for Content Marketing?

It’s true, the internet has shortened our attention spans. We’d rather watch a video than have to read 400 words or more. As a digital marketer one of the great challenges is to figure out what your audience wants and then to package that into something that’s measurable and moves the needle. It’s getting harder. You’d […]

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