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10 Free On-Demand Webinars Every Marketer Should Check Out

Everything in the digital marketing world seems to move at light speed. And like most things in life, just when you think you have it all figured out, everything changes. As a result, we marketers need to stay sharp, flexible and inspired. We need to make a concerted effort to stay on top of industry [...]Show More Summary

Not Experiences, But Memories of Experience Influence Decision-Making

As you’re reading this, you’re having an in-the-moment experience. You may be sitting in a comfortable chair or in a plastic seat on the bus, eating a sandwich, perhaps sipping some coffee, or listening to music. All these factors influence your current experience, which may be positive, indifferent or negative. Show More Summary

The Inspiring Story of the FCC’s Digital Transformation [Podcast]

I’m excited to announce Digital Outliers, a new podcast series that I’m hosting that features some of the brightest minds who are exploring the ways digital technology is transforming (and disrupting) the modern workplace. Each episode...Show More Summary

Learning Strategies – How To Learn Faster And 10X Better

I would like to share with you some strategies on how you can learn faster and 10x better. A lot of people don’t know how to learn – they think that just sitting passively in front of a screen and listening to someone speak is learning. Show More Summary

Don’t let the silence crush your business

Social media has changed everything. It allows the marketplace to share value. It gives consumers a voice. A BIG, loud voice. They can shout from the rooftops about how happy they are. They can scream about how pissed off they are. This means the best providers win today. Show More Summary

Learning how to overcome fear

I want to talk to you about something really important today. I want to talk to you about overcoming fear. Here’s the thing: Fear stops intelligent business owners from doing what they know they should do. It stops them from creating a uniquely valuable service. Show More Summary

What everyone needs to know about blame

Who is responsible for our results? I spent some time recently, with the former owner of a local high street store. He explained that the reason his business flopped, was that the economy was too weak. I know a number of the people whose...Show More Summary

Marketing Tip: Stop trying to appeal to everyone

One of the golden rules of successful marketing, is to identify exactly who your customer or client is, then focus exclusively on them. This is the opposite of what we see most small business owners doing. They try and be a little relevant to everyone and succeed in being directly relevant to no one. Show More Summary

How to discover a winning idea

It’s entirely possible you have a winning idea tucked away right now, without even knowing it. The thing about great ideas is that they often look like bad ideas, until they become hugely successful. Remember laptops? In 1985, The New...Show More Summary

Copywriting tip: Use short sentences. Here’s why!

Here’s a quick copywriting tip: Your prospective clients prefer to read short sentences. This is especially true when explaining detailed information. For example, how your service works. I’m not suggesting you use fewer words than required. Show More Summary

10 Must-Read Content Marketing Interviews with Major Brands and Industry Experts

Content Marketing continues to drive marketing strategy for many companies and yet most companies doen’t document that strategy and continue to be challenged in created a variety of compelling content on a consistent basis. Smart, creative and results-focused advice on content marketing that actually works is in high demand and I’m happy to say that [...]Show More Summary

The Power Of Anticipation – How To Handle Problems Before They Arise

I want to talk to you about the power of anticipation and how to handle problems before they arise. It is so important that you look forward and prepare for the unexpected, because there are going to be crises that arise in your life that shake you to your core. Show More Summary

Creating “Invaluable Assets” In Your Business

You could build an entire virtual business from your couch with the tips I shared in this post! Study it, do the task I suggested, and get to work implementing these strategies - for fast profit...

6 Months To Live

1009 words. From me to you. Just a short note about problems, solutions, priorities... and figuring out what really matters.

Winfluencer Marketing: How B2B Companies are Winning Hearts & Minds with Influencer Content

“Influencer Marketing is the practice of developing relationships with connected internal and industry experts to co-create content of mutual value to achieve measurable business goals.” – TopRank Marketing Influencer marketing has gained an enormous amount of popularity over the past few years but marketers still have lots of questions. How does influencer marketing work? Is [...]Show More Summary

Online Marketing News: Email Workflow, Google Cracks Down, Influencer Marketing Fails

How to Optimize Your Email Production Workflow [Infographic] This infographic takes a look at the email marketing production processes of over 900 marketers to help isolate helpful tips and tools to help optimize email marketing workflows. Show More Summary

Supply & Demand: Making the Case for Less Content #UFX2016

The problem with most marketing teams isn’t a lack of ideas. It’s a lack of clarity and focus.” – Hana Abaza The meaning of the expression “less is more” is one that many content marketers are still struggling with. In an effort to capture the attention of busy and distracted consumers, they’re creating more content [...]Show More Summary

When ABM & Content Collide: How to Build an Account-Based Content Strategy #UFX2016

Over the past few years, B2B marketers have been abuzz with the concept of Account-Based Marketing (ABM). It’s like some sort of futuristic concept was finally here and would be the solution that we all needed. But just like any other marketing tactic, it takes time to figure out how to approach it successfully. In [...]Show More Summary

Uncovering The Problem with Personalization in B2B Marketing #UFX2016

B2B marketers around the globe are all experiencing the same pain. That consistent pain is how to reach, engage, qualify and convert audiences into paying customers. We’ve all become acutely aware that more content isn’t always better. But now, we’re faced with an even harsher reality about B2B marketing which is that we somehow have [...]Show More Summary

[eBook] How to Build Your B2B Marketing Empire From the Ground Up

Is your B2B marketing a skyscraper or a sandcastle? It’s fun to spend a day on the beach creating your dream house, only to have the tide wipe it out. But If you were planning on moving in with your spouse and kids...well, that would be a problem. It takes planning and strategy to build something that will stand the test of time. Show More Summary

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