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3 Ways to turn testimonials into marketing gold dust

Your clients love you and you have some great testimonials. Today, I want to show you how to transform those testimonials into a massively valuable asset for your business. I was prompted to write this, after I added some testimonials to a page that promotes my individual marketing sessions. Show More Summary

Patreon can make your hobby a job!

I have just launched my Patreon page. For bloggers Patreon is a great way of building traffic, even if you don’t get funding. This post explains what Patreon is but also how to use it as a marketing platform, rather than a funding platform. I’m sure a lot of my readers will already know what […] The post Patreon can make your hobby a job! appeared first on Optimise-U.

Online Marketing News: Search Shake-up, Mobile Reps Revenue, SERP Food

Why Do We Follow Brands on Social Media? [Infographic] – Did you know that social networking is the top online activity in the US, with the average American spending 37 minutes per day on social media sites? It’s also a fact that around 46% of web users look towards social media when making a purchase. Find [...]Show More Summary

Get Wishlist Member FREE with LeadPages

I was thrilled to see this deal cross my screen and wanted to make sure you were aware of it too. If you're serious about building your list and increasing your passive income this year, in a way that pays off for years to come, this is an ideal combo!

Successful marketing leaves clues

When it comes to marketing, success leaves clues. By following these clues and learning from them, it’s possible to significantly improve your marketing. For example, spend a few minutes thinking about the following: The last marketing email, which you were motivated to open because it had a powerful subject line. Show More Summary

New Report Reveals the True Impact of Social Media Marketing for Business

The way social networks have impacted our personal and professional lives is far greater than most of us could have anticipated. While we were battling with our friends over getting cut from their top friends list on their Myspace profile, we couldn’t have imagined the impact of social media today. The evolution of social networks [...]Show More Summary

No One Will Remember Your Failures; Everyone Will Remember Your Success

No one will remember your failures, but everyone will remember your success. If they do bring up your failures and not your successes, question the value they bring into your world and move forward. We live in a time when disruption is happening to us or it can happen because of us. Sometimes the past […]

SEO Strategy Template – Keyword Planning Secrets

Good SEO strategies don’t need to be complicated. In this post I take advantage of 3 very simple ranking factors. Anybody with a website should be able to follow this template to get more search traffic and high rankings on Google. SEO is a long term game plan. Show More Summary

How easy would it be for your clients to replace you?

It’s easy to find another service provider. The marketplace is flooded with them. They’re out there right now, offering a commodity service and fighting for attention. It’s hard, really hard, to find an excellent service provider. These valued professionals are rare. Show More Summary

If You Want Your Content Marketing to be Great, Ask Influencers to Participate

With ubiquitous internet connectivity and billions of people empowered to create and publish online, digital marketing competition is greater than ever. Companies are increasingly challenged to create quality content that can stand out to attract and engage new customers. How can businesses grow their reach and improve content quality in such a market? Through participation [...]Show More Summary

Why investors don’t fund dating

I’ve been listening to the excellent Season 2 of the podcast Startup, which gives an inside look at YCombinator startup The Dating Ring (NYT coverage here). The episodes are all great. They talk about many important topics, but I had some specific comments on fundraising for dating products. Show More Summary

Marketing Tip: Seek out the dissatisfied

Here’s an important fact of business: People who are happy with the service they get from one of your competitors, are not looking for whatever your business is offering. Satisfied customers and clients are exactly that… satisfied. They ignore marketing messages, because they’re not in the market for a new (whatever). Show More Summary

Why Digital Marketing Podcasts Belong in Your Learning Routine

Marketers are always looking for new and efficient ways to learn. As a marketer, I’ve recently begun working podcasts into my ongoing learning routine. I’ll admit, I resisted for awhile (which was dumb). I think it’s because I have an aversion to books on tape/CD, which comes from being forced to listen to children’s books [...]Show More Summary

B2B Marketing Roundup: Resources, Trends and Case Studies to Prep for #BMA15

For nearly 900 B2B marketers, this week will bring a cornucopia of ideas, insights and networking opportunities to the BMA National conference in Chicago. There’s a lot going on in the B2B marketing space from the increase in humanization of business marketing content to the application of big data, the impact of video, mobile and ecommerce. The need [...]Show More Summary

Google Ranking Factors – How Much Do We Know?

Today I wanted to continue the trend of my last couple of posts by looking at what we really know about the ranking factors used by Google’s algorithm. What are our sources? How much of what we think is best practise can we truly beShow More Summary

Local SEO Schema and How It Helps with On-Page SEO

Using Schema as part of your Local SEO Process This is the presentation I did for PeepCon in late March. Maybe the worst one of the day! ???? Before anything else, I just want to say that I dislike using really flashy slides, hence the slide deck with big ass, specific text. Show More Summary

Online Marketing News: Facebook Feed Buzzes Businesses, Promoted Pins Get Powerful, Twitter Shows Search

Is Influencer Marketing the Next Golden Ticket? [INFOGRAPHIC] – Influencer marketing is growing like crazy. Will it become the next golden ticket? Check out this infographic to find out. The Shelf Google Webmaster Tools Rebrands To Google Search Console – Google aims to get more users on Google Webmaster Tools by renaming it to Google Search Console. [...]Show More Summary

The Expertise Gap is Real and Employees Need Your Attention Now

The biggest challenge is not in the understanding or expertise associated with new technology. We can learn that. The biggest problem is our inability to recognize that the experience we have today is not the experience we need going forward. A notable separation exists between the expertise people have or are learning and the jobs […]

B2B Content Marketing Playbook: Tips Prepare You for the Big Content Game

  The 2015 B2B Marketing Report from Content Marketing Institute and MarketingProfs sheds a pretty bright light on the true state of B2B content marketing. While 86% of B2B marketers are using content marketing, only 8% rate their content marketing efforts as “very effective”. It’s not so different than teams participating in sports like football. Sure, [...]Show More Summary

How stories help you to make more sales

Last week, I bought 3 boxes of chocolate chip cookies. The thing is, I really don’t like chocolate chip cookies. My wife and son are not fond of them either. So, what was it that motivated me to buy them? And… what can you learn from this, to improve the effectiveness of all your marketing? […] Let's grow your business... Show More Summary

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