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Online Marketing News: Bing Dinged, Billions-o-Bots, Trending Tube

The Evolution Of SEO - Long before Google Penguin came along, there have been many changes in the world of search.  What once worked for ranking no longer does. Take a look back at search and optimization with a look at the evolution of SEO. Digital Information World Bing Dinged: Facebook Search Results Will No [...]

Happy Holidays 2014 from @TopRank Online Marketing

From all of us at TopRank Online Marketing, we wish our community the Merriest Christmas, the Happiest Hanukah and the most wonderful Holiday Season! Click the image below to see this year’s Holiday card:       Gain a competitive advantage by subscribing to theTopRank® Online Marketing Newsletter. © Online Marketing Blog - TopRank®, 2014. [...]

The Gift of “Give to Get” in Social Media and Content Marketing

“Pay it forward”, “Good karma”, “Give to get”. There are many ways to express the notion of creating value for others before expecting something in return, but in the marketing world, such a perspective is contrary to the norm. Many marketers still gravitate towards another expression, “What’s in it for me?”, that guides much of their approach [...]

12 Powerful tips to blow the lid off your business in 2015

Let’s get started. Think big. No. BIGGER than that. Stop aiming for perfection. Instead, aim to be better than you were yesterday.  Be a source of encouragement. Highlight people’s strengths rather than their weaknesses. Back up your plans with action. Show More Summary

Skully Systems Will Forever Change The Transportation Industry

Skully Systems changed my life and I don’t say that lightly. I’m a motorcycle enthusiast. I’m also a father. Most of the time my bikes stand proudly in my garage showcasing their beauty for an audience of one. I ride on occasion, usually an exceptional opportunity that manifests in the form of weather, stress and […]

Marketing Prediction Overload: 200 Plus Digital Marketing Predictions for 2015

What’s around the corner for digital marketing in 2015? Answers to that question seems to be in abundance as we close out 2014 and look for affirmations of plans for the coming year. From social media to mobile to big data and predictive analytics, there are preparations, pontifications and predictions being advocated everywhere you look. I [...]

3 Reasons Why Your Content Marketing May Have Failed In 2014

Content marketing is a tactic that requires research, testing and then a strategy on how to proceed. A lot of businesses tried content marketing for the first time in 2014. Those who didn’t see the results they were looking for, shouldn’t rush to throw in the towel. A Google search for the words ‘content marketing’ pulls [...]

Is Mike Rowe Right When He Says “Don’t Follow Your Passion?”

We’ve long heard the platitude of “follow your passion” when considering a career choice, but is this really the best advice? Should we really be following our passion? I’m a big fan of Mike Rowe (the host of Dirty Jobs) because he has...Show More Summary

The secret behind Jim’s Marketing Blog

It’s been a great year for Jim’s Marketing Blog. The site is now ranked the number 1 marketing blog in the UK by Cision. In the USA, Search Engine Journal, picked their top ten UK marketing blogs and said: “There may be another blogShow More Summary

Online Marketing News: Google Responds To Responsive, A Twitter Minute, Facebook Offers

A Twitter Minute - A minute isn’t that long, is it?  What can take place in just 1 minute?  Find out what goes down on Twitter in just 60 seconds. WhoIsHostingThis? Report: U.S. Mobile Search Spend Expected To Overtake Desktop Next Year - eMarketer’s lastest estimates encompass PPC and SEO spending on smartphones and tablets. Search Engine [...]

The 6 Pillars of Social Commerce [VIDEO]

In April 2012, I wrote a piece that explored online social behavior and its impact on commerce and decision-making. The work was inspired by a series of studies based on the work of Robert Cialdini that identified six universal heuristics that shoppers use to make decisions. The importance of social psychology can not be overstated. […]

Don’t let these people crush your business!

Have you ever stopped using a supplier or service provider, because one of their team was a pain in the ass, rude or incompetent? That’s a rhetorical question, because we all have from time to time. If you have ever wondered why anyone would employ someone that drives customers away, you’ll find today’s post useful. Show More Summary

Global Content Marketing – Book Review

The opportunity to attract, engage and persuade  buyers through useful content extends to markets on a global scale. But the same rules about content that work at home may not work abroad. Nor the processes and team structures that many content marketing departments are used to. That’s why resources around content marketing from a global [...]

Generation Z: Who Are They And What’s Their Impact on the Workplace?

Millennials, Gen X, Boomers, and now…Gen Z? This week, I speak to Dan Keldsen, co-author of The Gen Z Effect to understand what this new group of workers looks like, how they will work, and what they expect. The post Generation Z: Who Are They And What’s Their Impact on the Workplace? appeared first on.

Social Media Content: Pros, Cons, Examples and Best Practices

Aside from your company website, social media content may be one of the most visible forms of content marketing that a brand can produce. When potential customers are seeking out information about your industry and your brand, they are most likely first visiting your website, then checking out your social channels. Content on social media [...]

How to win a new client. Unlike this guy!

I was doing some gift shopping at a local store yesterday, when I decided to go for a coffee in their café. I noticed that a salesperson was speaking with the store owner, a couple of tables away from me. Now, if you asked the salesperson...Show More Summary

Will Amazon’s Echo Change the World?

You may have heard of the Echo, Amazon’s new “virtual assistant” product/service that was just released. We all know of Siri and Cortana, two other popular AI products released by Apple and Microsoft respectively. In my opinion the Echo is far superior to either. Show More Summary

Employees are as or More Important Than Customers: Why Ignoring Employee Engagement Hurts Business

In a late 2013 study, Gallup found that only 13% of workers actually feel engaged at their jobs.  What’s worse is that 63% of the workforce is not engaged at all. But wait, the news gets even more disheartening. An astounding 24%, one-quarter of the global workforce, is actively disengaged right now. Essentially we have […]

A Marketer and a Journalist Walk Into a Bar: 5 Definitions of Brand Journalism

So … a marketer and a journalist walk into a bar. That could either be the start to a joke meant for somewhere other than this blog, or the beginning of a definition of the term ‘brand journalism.’ Let’s go with the latter. You may have heard the phrase ‘brand journalism’ tossed around, but what [...]

Three Perspectives on the Future of Work

I recently teamed up with Cisco to do a series of videos around the future of work. We explored three topics together which are: The Wearable Workplace, The Workday of the Future, and The Chief Future Officer. The primary focus of the...Show More Summary

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