I hope all you had a wonderful long weekend! I’m very excited to share that my latest book The Future of Work is now officially available for order wherever books are sold. It’s been endorsed by some of the world’s top business leaders...Show More Summary
Marketing without marketing. Is that even possible in the business to business world? Not only is it possible, it’s what’s next. If you’re a business to business (B2B) marketer, you’ve undoubtedly seen the “be human” and H2H meme. Funny thing is, humans have always been behind all those business product and service purchases. What’s not [...]
When I hear someone say, “We have always done things this way!” I cringe. That’s a terrible reason to do anything. Here are 7 better alternatives: Do it because it’s right. Do it because you care. Do it because it works… beautifully....Show More Summary
I follow the Maker Movement as a consumer, analyst and also as a maker. What is the maker movement? It a manifestation of the DIY (Do It Yourself) or DIWO (Do It With Others) culture where everyday people design, build and/or market something that they want or need on their own rather than buying something […]
Marketers’ Perceptions of Real-Time Marketing [Infographic] - Some 88% of marketers say real-time marketing is important to 2014, according to a recent survey by Evergage. The company surveyed 100+ marketers across 18 countries to find out what they think about real-time marketing in 2014. MarketingProfs Bing’s Image Search Widget Lets You Embed Image Results On [...]
Katie found this out 9 months ago, when she invested almost $8000 on the design and launch of her new business blog. The blog is still floundering and Katie emailed me, to ask if I thought she should relaunch it. Here’s my answer. IShow More Summary
The non-profit organization Art as Action means a LOT to me. I've been on the board for 2 years and counting. While I don't perform, my daughter and granddaughter do. They embody the concept of Artivism, which is to perform in support of community, to share something bigger than the individual. Show More Summary
In the world of content marketing, curation plays an instrumental role for companies that want to become a single source destination for industry news and information related to their area of expertise. Interest in curation has grown significantly and to meet demand, a number of software companies have emerged. Curata is one of the leaders [...]
Business is full of contradictions. Why do accountants, smart people who really understand business, tend to use the least efficient business model, selling their time for money? Why do designers, supposedly highly creative thinkers,...Show More Summary
Click Here to Subscribe via iTunes Click Here to Subscribe via RSS Feed (non-iTunes feed) Click here to download the episode (right click and “save link as”) http://traffic.libsyn.com/futureofworkpodcast/Stephanepodcast.mp3 The one stat you need to know By 2016 Forrester says 43% of the U.S. Show More Summary
My Life As A Blogger: I started out broke and clueless just like everyone else, and had to figure things out along the way, through MUCH trial and error. I now make a 6-figure income online and from home and have a fabulous lifestyl...
Why startups are all going iPhone-first There’s been a number of articles over the last year that reiterate a simple fact: The best new apps are all going iPhone-first. Here’s three popular articles on this topic over the last few months: iOS First. Android Much, Much Later (Aug 2014) The Fallacy of Android-First (Apr 2014) Why Android First is a Myth (Oct […]
Robot Invasion: TubeMogul's better-than-expected results show a keen management desire to eliminate humans in the buying chain to create efficiencies. On the other hand, publishers are coming to the conclusion that throwing their video...Show More Summary
Early this week I posted on how Sales is Broken. There are many examples of traditional sales tactics that don’t work when buyers have access to a tremendous amount of information. The old rules of selling... Just because you have.....
Understand Why Before ROI with Content Marketing The rush towards the content marketing bandwagon can seem as chaotic and nonsensical as most of the adventures of Alice in Wonderland. There are Cheshire Cats offering ambiguous advice and Red Queen business managers demanding results now or, “off with their heads!” There is no satisfaction from investing in [...]
It’s a good thing we had a team of marketing “silo busters” present for a recent webinar hosted by Shoutlet. Not only did this triple threat of marketers help break down the barriers between SEO, social media marketing, content marketing and email marketing, but we shined a spotlight on how to integrate. Why is integration between search, [...]
I am looking for ONE person, brand or merchant to work with on a profitable advertising and exposure opportunity. There are a couple of other options to consider as well, if the main opportunity is not a good fit for you but you still need help getting a serious boost to your traffic & sales or revenue...
I've been on the hunt for a great event where I could actually learn something new. It's been years since I've attended an event where I took notes, and after talking to several people who attended this one last year - I've decided this is where I need to be. Find out why, and get my TOP 4 reasons for choosing to attend, and why YOU should consider it too...
Some of you may have already seen this fantastic video being shared around the web but if not then I highly recommend you take the 15 minutes to check it out. It does a great job of showing how robots and automation are going to impact...Show More Summary
Robot Invasion: George Simpson explains, only half-jokingly, how the industry got to where it is today ("akimbo" comes to mind) in regard to programmatic buying of various sorts. It is probably the most cynical and perhaps the accurate...Show More Summary