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A powerful marketing lesson from a 19th century artist

Back in the 1800’s, Edgar Degas said: “Art is not what you see, but what you make others see”. The same is true of great marketing Successful marketing paints pictures in the mind of a prospective client. It doesn’t list a series of facts or features. Show More Summary

Online Marketing News: Facebook Gets An Assistant, Tweets Show In Search, Native Beats The Rest

The Big Content Spend: How & Where Are Brands Placing Their Content Budgets [Infographic] – In this infographic, we’re taking a look at just how big of an investment companies are putting into content marketing this year. What kinds of brands believe in content, and invest in it as a major form of marketing? What kind of [...]Show More Summary

Will Yahoo and Intel finally deliver on the promise of Internet-enabled TV in our Living Room?

At CES 2009, Intel and Yahoo will reveal the latest in their Connected TV initiative, a program they hope will “mark the beginning of their Internet-fueled expansion to the world of TV.”  According to CNET, the companies have different goals with the Connected TV initiative. For Yahoo, it’s establishment of the Widget Channel, a software […]

eBay’s Holiday Contest SNAFU a lesson for all eMarketers

Guest Post:  This post was contributed by Kelly Kilpatrick, who writes on the subject of MBA admissions. She invites your feedback at kellykilpatrick24 at gmail dot com. In the TechCrunch article (12/4) “eBay Holiday Contest Overrun By Automated Scripts, Honest Users Disgruntled,” it would seem the Internet behemoth messed up on its latest promotional effort, […]

Mashable says brands don’t belong on Twitter

Mashable sparked an interesting debate on Friday when Dr Mark Drapeau made the bold statement that Twitter should ban brands from the site.  In the post “Do Brands Belong on Twitter”, Drapeau stated that: Thinking about what might be best for people, in my opinion Twitter should not only not charge brands for membership, but […]

How should Brand Managers approach the Social Graphs of Facebook Connect and OpenID?

Over the past week, it would be hard not to notice the debate around social graphs and in particular, Facebook Connect versus OpenID.  The folks over at ReadWriteWeb summed it up best when they wrote: This battle isn’t about “single sign-on” – it’s about the payload that comes with it (friend networks, personal data, maybe […]

Business Inspiration for the New Year

As I was catching up on my RSS reading, two posts by Seth Godin and Fred Wilson really caught my attention as inspiration for the New Year. In the first, Seth Godin posed the question, “Do ads work?” In particular, Seth is asking about digital ads where he feels the mindset of marketers should be […]

eMarketer: Facts and Numbers for Teens / Tweens

Over the weekend I had a chance to catch up on some of the recent eMarketer reports.  They have been releasing quite a bit around Teens / Tweens and technology.  In particular, their Kids & Teens Communication Revolutionaries provides some stellar information for any Brand Manager marketing to the youth market.  For instance, by 2012 […]

Congratulations Motrin. You just proved why every brand needs to understand Social Media

Are you still trying to convince your management why your brand should be monitoring Social Media?  Well if you are a Consumer Packaged Good brand (or any brand really), just look at what happened to Motrin over the past couple of days and the reaction of Motrin Moms. A simple search on Twitter of #motrinmoms […]

Book Review & Interview: Content Inc. by Joe Pulizzi

The Godfather of Content Marketing has struck gold again. Content Marketing Institute founder Joe Pulizzi has a new book that will hit shelves and amazon carts this September. His newest book, Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses is a delightful blend of inspiration from Joe’s personal [...]Show More Summary

Free Product Review Checklist & Templates + Lynn’s Creative Product Promotion Ideas

You'll love these FREE tips & templates for writing great product reviews, and how to get more response and engagement on your product discussions. Go ahead and implement these ideas... and put them to work for you right away, so you can start seeing great conversions and increased profits!

5 Simple ideas that can massively improve your business

I jotted a few ideas down earlier, for an article I’m writing. I thought you may find them interesting. So, I’m sharing them with you. If you hear yourself wishing for better luck, remind yourself that what you actually need, is a better strategy. Show More Summary

3 Examples of How Partnering with Influencers to Build Content Creates a Winning Combination

“Influencer Marketing” is a phrase that has gained momentum over the past few years. It seems that everywhere you turn, marketers are telling you that you need to incorporate influencers as part of your integrated digital marketing strategy. But the question is, does it really work? Many companies may not have the staff or resources [...]Show More Summary

Attention is a Gift: Once you have my attention, why should I care?

I’m frustrated that my worth is measured more by the numbers of followers, views or visitors that I have and not the merit or impact of my work. You too must start to feel discontent when it comes to your work being judged on hollow numbers alone. The ability to cause effect or change behavior […]

How 3 Mega E-Commerce Websites Approach Title Tag & Meta Description Optimization

Here’s a test: Google “fairy wings” right now. Your job is to quickly find which result will sell you a set of glitter fairy wings and preferably include free shipping. Now that you’ve begun your search, how do you know which result will bring you to the most qualified products? One way is to visually [...]Show More Summary

Personal update- I’m joining Uber! Here’s why

Hi readers, Big news: I’m headed to Uber to join the supply growth team. I’m incredibly excited to apply everything I know about growth and combine that with an explosive company on a historic trajectory. My new role will head up everything related to driver signups, referral programs, and top-of-funnel for the supply side. Show More Summary

The Future of Content Marketing: Integration, Optimization and Participation

In 2015 the world celebrated the 126th birthday of Paris’ iconic Eiffel Tower. This important piece of history is comprised of over 18,000 individual pieces and was built by nearly 300 people participating in the project. Developing content for content marketing programs can be approached with a similarly participative framework and in a way that satisfies some [...]Show More Summary

Marketing tip: Never sell to a stranger again

Smart people speak, because they have something to say. Dull people speak, because they have to say something. And the difference between those approaches is huge! The same is true in business When smart business owners connect with their marketplace, they have something interesting to share. Show More Summary

Online Marketing News: Less Are LOLing, Move Over Non-Mobile-Friendly, LinkedIn Gets Lookedup

Engage Your Instagram Following with the Right Content [Infographic] – If you focus on one social channel in 2015 it better be Instagram. With over 300 million active users and 3x more engagement than Twitter, it offers the richest opportunity for exposure and conversation around your brand. Learn how you can engage your Instagram audience from [...]Show More Summary

Ashley Madison and the Case for In the Moment Marketing

Sht is getting ready to hit the fan again. Just now on Twitter I was curious about the Ashley Madison scandal. So I did a trending hashtag search on the topic. I found it fascinating how it kind of exposed sunlight to the other side of or the ugly side of the web where people […]

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