New York, NY – (May 2, 2016) – Definition 6’s Senior Audio Engineer Michael Barrett received two statuettes at the 43rd Daytime Emmy Awards for his work on the PBS show Sesame Street. This brings...
Digital Agency Responds to the New Social TV Landscape with New Hire New York, NY — (April 2016) — Digital agency Definition 6 is pleased to welcome industry vet Diana Lochridge as Executive...
10 YEARS PROMOTING THE KCAS: Broadcast to 3.4 million kids watching across four networks and online, the Kids’ Choice Awards are akin to the Super Bowl for Nickelodeon — and they’re a Super Bowl-sized project for our Video Entertainment...
SOUP-TO-NUTS CAMPAIGN FOR A TBS PROMOTION AIRS DURING MARCH MADNESS: Bret Havey, VP of On-Air at TBS, came to Definition 6 Entertainment with a project and an incredibly tight schedule. This wasn’t a pitch; he reached out to...
Definition 6 Launches Digital Experience for El Rey Network to Fuel Fan ExcitementWe designed and built Lucha Yourself for El Rey Network to enable fans to create their own customized Lucha Underground mask from a palette...
Last year, I had the opportunity to speak in Stockholm at Telia’s executive summit on Digital Transformation. After my session, I met with Joacim Jansson to discuss the state and evolution of the digital business landscape. At the time, he was working on a new book, Att Leda Digital Transformation, with Marie Andervin. Show More Summary
Content marketers are facing their most daunting challenge yet. We survived the content glut with solid, documented strategy. We have made great strides toward properly measuring and attributing our content marketing ROI. But the next big bad is even bigger and badder than those obstacles: It’s the Fearsome Social Media Algorithm. The Algorithm Monster already [...]Show More Summary
The Shortening Human Attention Span (And What it Means for Marketers) [Infographic] Down from 12 seconds in 2000, the average human attention span is now 8.25 seconds. That leaves marketers with very little time to make a meaningful impression. Show More Summary
Guest post by Patti Sanchez, co-author of the new book “Illuminate: Change Through Speeches, Stories, Ceremonies, and Symbols” (with Nancy Duarte) In business, as in life, the one thing that’s constant is change. In our personal lives, babies lose their teeth and grow adult ones. Show More Summary
Have you ever watched a reality competition? You know, one of those Survivor-style shows that puts strangers in a stressful situation to battle for a last-person-standing prize? Don’t be ashamed if you have. I’m a pop culture snob, but still found myself transfixed by ten seasons of America’s Next Top Model. On that show, amidst [...]Show More Summary
Email marketing is a great, cost-effective way to engage prospective customers and nurture relationships with current customers. And email is actually welcomed by consumers. In fact, recent research has found that a whopping 91% of Americans say they want to receive promo emails. But let’s face it. With email being one of the most common [...]Show More Summary
There was a popular article on TechCrunch recently claiming marketers in the inbound and content marketing space have no idea what they are doing and don’t know marketing. For some, that might be true. When you’re not viewing the world through the lens of a cynic, it’s amazing what you see. Marketers at companies all [...]Show More Summary
Last week, we had the privilege of participating in the annual Social Media Marketing World conference in San Diego. We joined over 3,000 other marketers and marketing influencers who were looking to explore the latest trends and best practices for social media marketing. From the moment (literally) that I stepped on the plane, I had [...]Show More Summary
Photo Credit: Brian Fanzo I don’t normally share things like this, but…I’ve had a heck of a week. On Monday, I released what I would consider my most significant research to date on the subject of digital transformation, “The Race Against...Show More Summary
“Who is more influential than the people closest to you that you respect and trust.” – Lee Odden In the time that I’ve been at TopRank Marketing, I’ve had the opportunity to witness first-hand how influencer marketing can be an incredibly powerful way to build credibility for a brand, and create connections with the right [...]Show More Summary
While I was in Geneva for the Lift Conference, I spent quite a bit of time with Manuel Diaz, Arnaud Grobet, Karim Chouikri and Brice Le Blévennec of Emakina. I gotta say, I like how they roll because everything we did was recorded by a video crew. Show More Summary
Depending on where you buy it, there’s a popular liquid that costs around $26,000 a gallon. Unlike water, this liquid isn’t life-preserving. That’s to say you can’t drink it. It isn’t life-giving either, so you can’t water crops with it. Show More Summary
You can’t cook an outstanding meal, using cheap, tasteless ingredients. You can’t build a high quality house using low quality materials. And you can’t grow a successful business without great clients. Great clients give you the freedom to do your best work. Show More Summary
Quitting gets a lot of bad publicity. We even use the word quitter as an insult. And it’s wrong! It’s wrong, because quitting is essential if you want to succeed. Business success requires that you quit the common mistakes made by struggling business owners, then replace them with winning alternatives. Show More Summary
Who sets your prices or fees? Your answer to this question is not as obvious as it sounds. Most business owners will instantly answer that question, saying they set their prices. And in one way, they do. However, that’s only part ofShow More Summary