I finished up my keynote on the “State of Enterprise 2.0? a few hours ago and am having a great time at the Online Information Conference in London. I was a guest on the SLA (special libraries association) podcast with Dennie Heye. The podcast is just around 10 minutes long and I address topics such as [...]
Have you been wondering where Mastering New Media went? Well, this audio explains it all. In addition, I make a special announcement. Download the MP3 I’d love to hear your thoughts in the comments below.
Brand Journalism is when any organization—B2B company, consumer product company, the military, nonprofits, government agencies, politicians, churches, rock bands, solo entrepreneurs—creates valuable information and shares it with the world. Brand Journalism is not a product pitch. It is not an...
Yesterday, I participated on a podcast with Ricardo Bueno, founder Ribeezie Media with co-host Stacey Soleil, director of social media strategy with KARMA Media Labs. Towards the end of the podcast, they asked me about measuring the ROI (return on...
I’ve mentioned on the show before that I’ve been working on creating a short documentary film. Well, the film is finally done. It was a ton of work, but a worthwhile experience that taught me several great lessons about how to create compelling content. I’ve been taking note of the lessons learned along the way and [...]
In this episode we continue our discuss about how to define your target audience. I talk about steps three through eight of the process you can use to zero in on the best market for you to focus on. Choosing the right target market will greatly improve how well you content connects with and influences [...]
Yesterday I had a phone conversation with one of my platinum coaching students. She’s been trying to get her show launched, but every time she’d think about creating episodes she’s hit a mental block. The answer finally came in this statement, “I’m just not sure which direction to take it. There are so many ways [...]
Two of the questions I get asked most about content marketing are… What should I blog/podcast about? Where do I find new content ideas so that I don’t run out? After this episode you’ll have several tools at your fingertips for generating endless content ideas, whether for blogging, audio or video. Download the MP3 In this episode of Mastering New [...]
We’ve been discussing the New Media Money Map over the last several episodes (Attention > Permission > Engagement > Influence > Action). We also outlined the Laws of Magnetism that, when used properly, will automatically attract new leads to your business. This led us to the following five New Media Marketing Maxims. Create content that will attract [...]
Elizabeth Marsten and I were interviewed by Hopeton Hay for his radio show, Economic Perspectives. You can download it and listen to it here: [ economic perspectives interview 6.29.09 ] The main topic: The book, Web Marketing All-in-One Desk Reference for Dummies. Two important notes: Elizabeth and I wrote five of the sections of the book. Show More Summary
Yesterday I did a teleseminar for around 400 people mostly authors on social media basics. I covered a lot of information in around an hour. The call was hosted by Arielle Ford who runs a series called “everything you should know.” Hope you enjoy! social media for authors 128k social media for authors 64k
Slideshare saves the day. After spending 3 days trying to convert this presentation to a slides-with-audio recording, dealing with endless Keynote bugs, I had given up. I uploaded the slides sans audio. But then I noticed Slideshare lets me sync up audio with the slides. Show More Summary
Covering the Top 5 Social Media stories of the week in around 10 minutes, Russell Wright of ThemeZoom and I also rate each story at the end of the show for your Business Relevance. Is it important to your business, or is it just another shiny new thing?