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Behind the Marketing Curtain: An Interview with Influencer Marketing Wiz Amisha Gandhi, SAP

From emerging social media channels to the rise of artificial intelligence, the exciting cyclone of change often drops us marketers into unfamiliar territory—and we have to find our way home. Thankfully, the marketing industry is flush with talented marketers leading the way, and we often look to them for tactical insights to navigate the winding [...]Show More Summary

The Life Mastery Blueprint & Life Management System

I recently hosted a Live Stream, which outlined a really great process to achieve mastery in your life. It was "The Life Mastery Blueprint & Life Management System." I've been working on this one for a while. I've developed a systemShow More Summary

Uber’s Very Bad Horrible String of Events

Uber is en route to a massive IPO. As the company gets closer to its destination, its once 5-star rating is rapidly diminishing. As a result, the company’s president, Jeff Jones, opened the Uber door and jumped out after only six months on the job. Show More Summary

How 3 Brands Establish Themselves as Experts to Rise Above the Competition

A study by McKinsey&Company found that most brands are spending 70-90% of their marketing budgets on the final, transactional stage in a purchase decision journey. Yet, research shows that the stages before and after a purchase have the highest impact on (future) purchase decisions. Show More Summary

LIVE STREAM: The Life Mastery Blueprint & Life Management System

Hey! I have an exciting announcement that I’m ready to share with you. I’m hosting an upcoming LIVE STREAM on March 28th at Noon PST (3:00PM EST). What I’m really excited about is the topic, which will be “The Life Mastery Blueprint & Life Management System.” I’ve been working on this one for a while. Show More Summary

San Diego: Dream Building, Cryotherapy, Blood Tests, Cafe Gratitude & High Performance Academy | Stefan James Vlog

I would like to share with you some of the amazing experiences that my girlfriend Tatiana and I had while visiting beautiful San Diego.  One of the highlights of my trip was something that I like to do called, “dream building.” San Diego has a special place in my heart. Show More Summary

Supercharge Your Marketing at Digital Summit Los Angeles #DSLA

Coming off the supercharged sun, surf and sand themed social media extravaganza of SMMW17 in San Diego last week, I am now literally sitting on a beach. Here on the West coast of Costa Rica, with the waves crashing, birds singing their...Show More Summary

The Queen of Facebook Tells All on Generating Facebook Marketing ROI

True to form, Mari Smith kicked off her presentation at Social Media Marketing World last week by sharing her full bio in the form of emojis and poking fun at her own mixed accent which immediately put the packed room at ease. When someone with experience like Mari takes the stage, you perk up and get [...]Show More Summary

The Next Evolution of Influencer Marketing: 4 Key Insights And What They Mean

We marketers love to chase shiny objects. It’s part of the constant drive to experiment, optimize, and improve. Any new tactic that looks promising is going to attract our attention. During his presentation last week at Social Media Marketing World, Lee Odden offered proof of just how shiny influencer marketing is: It can potentially return [...]Show More Summary

How to Test your Startup Idea? Get Out More & Do Things That Don’t Scale

Let me know if you’ve been in a conversation like this. You: “Sheesh, going to the mall to repair this bag is a pain.” Your Partner: “Yeah, I wish there was an app for that.” In this age, it’s not uncommon to think like this. We’ve been...Show More Summary

Personal Development through Challenges and Blogging

I’ve been wondering to myself recently. Over the years, I’ve seen other people blog about their experiences about things as it happened. That got me thinking… I haven’t really done that yet in my life, so that might be fun. Blogging or documenting something will help motivate me and keep me in check. Show More Summary

Amazon offers Fixed 12% Commission on Native Shopping Ads in April 2017

This is a great way to EASILY boost your earnings during the month of April! 12% commission on Amazon products is hard to beat, considering Amazon is a household name and how well they convert....

Aw, Snap: Everything You Need to Know about Snapchat for Business #SMMW17

Snapchat is a platform seemingly designed to confuse people of a certain age. Let’s say those of us who were high school age or older when Bill Clinton was president. If you’re in that demographic, you probably didn’t immediately “get” Snapchat’s minimalist UI and self-destructing messages. Even if you’re one of the hip kids snapping [...]Show More Summary

3 Mindset Mistakes To Avoid When Starting An Online Business

I would like to share with you 3 mindset mistakes to avoid when starting an online business. There is nothing more exciting than making the choice to start an online business, however a large % of people crash and burn. Research shows that more than 90% of all Internet business start-ups end in failure within the first 120 days (Patel, 2015). Show More Summary

Creating Breakthrough Content: There Ain’t No Magic Feather #SMMW17

If you want to write amazing content like Ann Handley, don’t be a Dumbo. Dumbo was convinced he could only fly while holding a “magic feather.” When he lost the feather mid-flight, he plummeted toward the ground. It wasn’t until he believed...Show More Summary

Online Marketing News: Millennial Micro Influencers, Apple Clips, Facebook Seasons

Infographic: Who Is the Millennial Female Micro Influencer? Who is a millennial female micro influencer? How does she compare to your average social media user? She tends to have a larger following with more engagement, and posts about topics like travel, fashion and health and fitness. Show More Summary

COMFORT IS THE ENEMY

Comfort is the enemy. When you really think about, there is nothing comfortable about a comfort zone. Eventually you become stagnant, lazy, and bored.  We are creatures of habit, and familiarity is what breeds comfort, but unfortunately, nothing grows in a comfort zone. Show More Summary

Superheroes of Social Media: Your Must-See Guide to #SMMW17

In a past life, I was a minor internet celebrity. One big perk to that dubious career was being a vendor at San Diego Comic Con for seven straight years. Our little indie booth saw visits from superheroes and celebrities alike. Doctor Who, Buffy the Vampire Slayer, DC & Marvel Comics: It’s truly a nerdy [...]Show More Summary

3 Things I’m Stopping In My Life

I would like to share with you 3 things I’m stopping in my life.  I am committed to mastery in every area of my life. I know that if I remove these 3 success blockers, it will bring me closer to achieving my goals.  When you take massive action, you step into your power. Show More Summary

B2B Marketers Are Way Behind on Influencer Marketing and Here’s the Solution

Influencer Marketing is a hot topic, but what is really working, what isn’t and what are the future trends for marketers? Those are the questions we set out to answer in the research report: Influence 2.0: The Future of Influencer Marketing. With analysis from Brian Solis of Altimeter and a research partnership between Traackr and my [...]Show More Summary

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