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Principles and Books for Looking into the Digital Future from Lee Aase

When asked to share digital trends and predictions to kick-off the inaugural Minnesota PRSA Digital Skills Workshop, Lee Aase, Director, Mayo Clinic Social Media Network, took an alternative approach. I’ll share the trends that I’ve observed, and the books that I have read or heard at least two times, but generally more. And link you [...]Show More Summary

Brand Innovation and Customer Experience Design: An Interview with Comcast’s Chris Satchell

The potential for breakthrough innovation is at its greatest when there’s purpose. And in an age of disruptive technology, humanity is becoming a killer app. Often in my research on digital transformation and innovation, I find the most compelling catalyst for finding purpose and accelerating change and improvement is customer experience (CX). Show More Summary

4 Ways To Build Your Mental Toughness

Mindset mastery is important to the success of an online business. Do you want to know 4 ways to build your mental toughness? Click here to learn more! The post 4 Ways To Build Your Mental Toughness appeared first on Project Life Mastery.

How to Get Started with Video Content Marketing (Without a Blockbuster Budget)

Back in my day, all online content was text-based. If you had two animated.GIFs on a website, you had to wait 30 seconds for the site to load. Four.jpgs on a site would crash your browser. We were grateful when posts were just words! We didn’t whine about “visual stimulation” or “content variety” [...]Show More Summary

7 Technologies to Watch: Bringing Offline Retail Experiences Online

In the world of e-commerce, adding the human element is a significant way to differentiate. Online shopping is undeniably convenient, but it’s still an inherently impersonal channel as stated by 52% of people surveyed in a global study by McCann. Show More Summary

I Lived Another Life

In my other life Once upon a time, I lived another life. I threw the sheets off in the morning, slipped my legs over the side of the bed, and watch a rose-gold sun rise above the horizon, out my window. The day beckoned. I felt the warm air as a tickle on my skin. Show More Summary

If You’re Afraid Of Making Mistakes, Watch This.

Mistakes are a normal part of life. If something doesn't work out, it doesn't mean that you are a failure. If you're afraid of making mistakes, watch this! The post If You’re Afraid Of Making Mistakes, Watch This. appeared first on Project Life Mastery.

6 Quick & Dirty SEO Research Tips for B2B Content Planning

When it comes to crafting compelling content that informs, engages and inspires action, seasoned B2B digital and content marketers know our content needs to captivate both humans and search engines to be effective. After all, 81% of B2B decision makers conduct research before reaching out to a vendor, so we know our content needs to [...]Show More Summary

Don’t market anything until you’ve answered these 3 vital questions

Before you pull the trigger on your next marketing effort, here are 3 questions your prospective customers need you to answer. I’m busy. Why should I give you my attention? Your competitors all claim to go the extra mile. They all claim to offer a great service. Show More Summary

Marketing 101: Total website optimization

There are lots of ways to optimize a web page or blog post. The most obvious and popular is SEO. However, it’s only half the story. In today’s post, I’m going to share another kind of optimization, which is even more important. As you know, with SEO you optimize your content and site. Show More Summary

How To Calculate And Track Your Net Worth

Managing your money is an important skill to learn. Do you want to know how to calculate and track your net worth? Click here to learn more! The post How To Calculate And Track Your Net Worth appeared first on Project Life Mastery.

Digital Summit Minneapolis: A Look Back at What We Learned

Parting [ways after an amazing conference] is such sweet sorrow. Your energy is high, your brain is full and you feel the love of other like-minded marketers. Sometimes however, it’s hard to keep that drive alive once the closing keynote has commenced and you resume your normal routine. But what if instead of going about [...]Show More Summary

3 Ways To Successfully Market Your eBook

If you want to sell your eBook, you need a solid marketing strategy. Do you want to know 3 ways to successfully market your eBook? Click here to learn more! The post 3 Ways To Successfully Market Your eBook appeared first on Project Life Mastery.

Digital Marketing News: Programmatic Ad Challenges, Blockchain & Artificial Intelligence

The Challenges of Programmatic Advertising and How to Overcome Them [Infographic] A new infographic reveals that quality is the biggest issue in programmatic advertising. This includes brand safety, ad fraud and viewability. The good news? There's a way to overcome those challenges using a multi-layered human and technical approach. Show More Summary

Lee Odden Shares Ways to Supercharge Your Content with Influencer Marketing

Sitting across the aisle from a renowned digital marketing strategist and speaker on a daily basis has tendency to allow you to take for granted the knowledge stockpile that is just a few feet away. Tuesday was a good reminder of that. When Lee Odden, CEO of TopRank Marketing, promised the crowd at the 2017 [...]Show More Summary

Live In The Now! Here’s The Secret To A Happier Future

The secret to a happier future is to live in the now! Do you want to know how you can be more present in your day-to-day life? Click here to learn more! The post Live In The Now! Here’s The Secret To A Happier Future appeared first on Project Life Mastery.

Learn how to Become a Better Storyteller with Insights from GoDaddy’s Shawn Pfunder

Storytelling is a buzzword that has made it’s way around the marketing block several times. And as GoDaddy’s Editor in Chief, Shawn Pfunder, shared, storytelling continues to be relevant because our brains are insatiable for stories. Through stories of his own ranging from Christian Slater impersonations to a death-defying Grandfather, Shawn showed attendees at Digital [...]Show More Summary

5 Ideas my clients found useful this week

Here are 5 ideas, which I shared with business owners this week. They’re based on some of the answers I provided, during a couple of Pick My Brain Sessions. Here they are in no particular order. I hope you find them useful as my clients did. Show More Summary

Plan your work, then work your plan!

I shared an idea earlier with some entrepreneurs, which I think you may find useful. It’s a powerful, yet very simple difference in how they run their day. It’s about the need to plan your work then work your plan. I’ve also included...Show More Summary

How to create the biggest possible impact

Your friends, colleagues, customers and contacts have something in common. They’ll remember what you did when times were tough for them. They’ll recall how you treated them when they needed a break… when your support meant everything. Show More Summary

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