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When content turns into an ad
It can’t be good… I was going to go off on a rant, but the fact of the matter is…it can’t be good. You feel duped and cheated and misled.
My TEDx talk The Need to Explore
The video of my talk was just posted to the TEDx YouTube channel. Direct link to The Need to Explore on YouTube. This is a completely new speech for me with no reliance on the material I use in my...
Online Media Cashflow a Bit Scarier, Declining | Six in Ten Clients are Pushing 'Performance' on Agencies
Signs of Doom: An interview with media payment bridge loan firm FastPay reveals that, despite appearances, media firms appear to be later and later with their payments, indicating a declining general financial health. Agencies: 61 percent of big ad clients surveyed at an ANA conference indicated that they're building in performance measures. Show More Summary
Stop The Makeover Madness!
There are so many wardrobe styling and fashion experts on TV telling you, complete strangers, what to wear that you don’t really need my advice anymore. Or, do you? Do you know that when the wardrobe styling personalities on TV makeShow More Summary
New Digital Influencers: The Coming Youthquake
Elements of inspiration that went on to become my new book, What’s the Future of Business, Changing the Way Businesses Create Experiences Blame it on the youth they say. Indeed, there’s a great assumption that the future of technology falls in the hands of emergent generations. The youth of today will someday represent the majority [...]
Why Agencies Need to be Agnostic in Religion of MarTech
I always look forward to any release of a Luma Partners’ LUMAscape as they do a great job of showing just how many players there are in the various segments (Search, Display, Video, etc.) and why choosing a partner can be such an arduous choice. Show More Summary
Content Marketing Tactics: Business Blogging Pros, Cons, Best Practices & Brands Doing It Right
As part of our continuing series on content marketing tactics, I’ll be covering a topic that is absolutely near and dear to every content marketer’s heart: business blogging. According to a recent NM Incite report, there are over 181 million blogs around the world. The way many companies treat blogs in their content marketing mix is to [...]
Creating your masterpiece?
Armed with a computer and an idea, it’s possible to create something amazing and reach millions of people with your creation (or message). So, with all that potential, what does the average small business owner do? In most cases, they act in a totally predictable way. Rather than create, they curate. Rather than innovate, they [...]Show More Summary
Aligning on Purpose
One of the things we can’t neglect when thinking about the future of work is for organizations to align on a sense of purpose. Many organizations who are investing in enterprise collaboration tools and strategies to a good job of messaging and conveying value but where many fall short is on being able to align [...]
New Google Algo Imminent, 'Native Ads' in Sights
Google's department in charge of making a hash of trying to separate content spam sites from others is warning website publishers of a new algorithm dubbed Penguin 2.0 to come this summer that should shake things up a bit. In particular, "native ads" seems to be in its sights, with two criteria listed as necessary [...]
We Won Some Telly Awards!
We are pleased to announce that we are the proud receipients of 3 Telly Awards this year for our great post production and sound design work out of our New York City office! Our awarded work includes, in the category of TV Programs,Show More Summary
Want to Improve Your Online Marketing? Master These Search & Social Media Tactics
Fast changing trends and serious competition has digital marketers chasing the latest and greatest tactics like hamsters on exercise wheels. Good advice is both hard and too easy to come by. Search “social media marketing” on Google and there are over 1 billion results. All the scrambling often means core skills are overlooked. In fact, [...]
Stumbling Right Along...
by Yvonne DiVita It's 2:00 a.m. and you're up pacing the floor, mind racing with thoughts of this, that and the other thing. You can't sleep, there's far too much going on in the business to sleep! You have orders to fill, or clients...Show More Summary
(Adsense Alternative) Earn Money with Qadabra
The main difference with Qadabra is the smart optimization algorithm which they developed, which secures optimization on performance rather than content, so the eCPMs are very competitive...
The Pain of Remaining the Same
One of my favorite quotes is from Anais Nin. It's about pain and the beauty held within it. “And the day came when the risk to remain tight in a bud was more painful than the risk it took to blossom.” You might be saying to yourself, "What? Beauty in pain? Have you lost your marbles, Laura?" I don't blame you for thinking this way. Show More Summary
This is why you need to step outside your business
Sometimes we work so hard within our business, that we find ourselves missing the bigger picture. We get so wrapped up in what we are doing, that we lose track of where we are going. Looking at YOUR bigger picture Take some time out today, to look at your bigger picture. Here are just a [...]
Online Marketing News: RipOff Report Expands, Paid YouTube Channels Launch & Mobile Local on the Rise
Your customers want more personalized messaging and content. In fact, 64% believe it’s more important that companies represent them with relevant offers, compared to 36% who don’t want their activity tracked. Given the tools available to block ads, tactics to stop tracking, opt-in nature of communications and social participation, it’s clear that customers who do [...]
How a Special Offer went badly wrong
It’s possible for a special offer to go spectacularly wrong, if you fail to look at the offer from the customer’s perspective. Allow me to explain. Messages and subtext My wife received an offer from a local restaurant via Facebook. It was an incredible offer, genuinely worth around 90% off the price of a [...]
Part 2: The Broken Link of Social Customer Service
Part Two. An edited excerpt of What’s the Future of Business, Changing the Way Businesses Create Experiences In Part 1 of this series, The First Mile: The Broken Link of Social Media Customer Service, we reviewed the opportunities and challenges that face any business seeking to engage customers in social networks. To become customer-centric requires [...]
Facebook Home: How Facebook got Mobile Right
Way back when Apple was only awesome at personal computers, design software and portable music players, it faced a difficult decision in how to enter the mobile space. At the time the mobile landscape was murky, plagued by sluggish networks, device disparity and fragmented operating systems. Show More Summary
