Example: Email on Mobile - ExactTarget Blog 'Mobile Design Tips' The second quarter of 2013 is well underway, and marketers have had the opportunity to observe the trends that are emerging and slowly defining marketing this year. With...Show More Summary
By Guest Blogger, Donna DeClemente, Donna's Promo Talk Last week I wrote about some new research on how moms are using their mobile devices for shopping. Here's some other new insights that find that moms are 20% more likely to use social media across all devices than the general population. Show More Summary
Content marketing has exploded over the past year and will continue to grow in importance throughout 2013. Still, many marketers make the mistake of rushing to publish or producing content without a purpose in an effort to capitalize on the trend. Quality rules the day when it comes to content creation. We write often here [...]
The most successful business owners have discovered that you do not sell a product or service: You sell the idea. Today’s post explains why they do it and why YOU should consider doing the same! Steve Jobs famously said that the iPhone was not a product, it was a lifestyle. Apple marketing went on to [...]
Before The Collaborative Organization came out I actually wrote a small ebook to capture the ideas and concepts that then became the full 314 page book. I wanted to share this ebook with all of you as a bit of thank you for your support and encouragement over the past few years. I think the [...]
Mobile: xAd, a mobile ad seller, generously published a study showing that almost half of users use mobile searches exclusively to make purchases of certain categories. So, while mobile advertising is proving less efficacious per impression than those ads appearing on computers, there may be audiences reachable only via the newfangled stuff. MarketingLand has a useful [...]
This must-have FREE planning tool helps you organize all of your social media activities so you can better communicate your marketing message. When completed, you’ll know exactly what topics and themes you’ll cover, which social media channels you’ll post content to and when, and how your social media efforts fit in with and support...
Where do advertorials, also know in politically correct terms as “native advertising”, fit into the content marketing toolkit? To answer this question, we first have to understand what advertorials are – and also that the definition of content marketing itself is a hotly contested topic. Adam Stetzer of HubShout, in his recent investigation into the [...]
SEO For Your Bitcoin Project I hate the word SEO. It’s become a loaded word beyond what SEO is. What SEO practitioners mean when they talk SEO and what most users consider SEO are two different things. I noticed more and more as I talked with Bitcoin Devs and Bitcoin project leaders. What they were [...]Show More Summary
When the Mercantile Library in Cincinnati opened its doors in 1835, the 19th century institution stood in the middle of the fast-growing nation’s busiest startup community. It was a community that would give birth to some of the largest companies in the country including names like Procter & Gamble, Kroger, and E.W. Scripps. A group of 45 young, energetic, and confident
HeatSync lets you have your cake and eat it too! It’s a cloud-based tool that’s poised to be the hottest thing on the market for folks interested in getting a fuller insight into factors that make or break the success of a website.....
I'd like to nominate the English-language edition of the Tokyo 2020 Candidate City website as the worst English-language site in the world. The site is built in support of bringing the 2020 Summer Olympic Games to Tokyo. Where to start....
How do you define engagement? No matter how you define it, engagement is something that we most likely underestimate. Engagement symbolizes the touches that occur in various moments of truth and this should completely change not only how you engage someone in each moment but also how the inside of your company works with one [...]
Inbound, content, social, mobile, converged, omni-channel, transmedia. The list of marketing channels and strategies vying for our budgetary attention goes on and on. Where should companies invest to attract more attention and engage those that would influence or act on buying? To answer that question, we could consider the promotional advantages of each discipline: Inbound [...]
Social search is changing the game for business owners who blog and create content. Thankfully, it’s changing things in our favour and that’s what today’s post is all about. Even the best search engine is flawed Whilst regarded by many as the best search engine available, even Google search is extremely easy to fool and [...]Show More Summary
Today Chess Media Group is launching a new survey; The Future of Work: Collaboration and Flexible Work Solutions for Today and Tomorrow. The goal of the survey to is to uncover a few things around: the usage of social and collaborative tools within the enterprise the state of flexible work arrangements BYOD policies and approaches [...]
Writing effectively can increase your conversion rates and of course, your overall profits. If you learn some of the basics about how to craft quality online content you will do a better job at keeping your readers engaged...
What questions are you asking about your business, right now? The reason I ask, is that questions are a lot more important to the success of your business, than many people seem to think. Millions saw the apple fall, but Newton was the one who asked why! ~ William Hazzlitt. Bad questions lead to bad [...]Show More Summary
A new direction Today is an exciting day for Mark8t. We have transformed ourselves to serve a new and exciting niche. Bitcoins are a new type of digital currency and right now there are many projects that are being launched that need web marketing help. If you are not sure what Bitcoins are or want [...]Show More Summary
PostJoint is a new service for bloggers to get original and quality content for their sites, while also making money in the process. Bloggers can get paid to publish posts from our advertising partners at a rate of $25 to $500 per post...