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Best Practices for Incorporating Sponsored Posts & Ads into Your LinkedIn Strategy

For many B2B marketers, LinkedIn can prove to be a figurative and literal pot of gold. Unfortunately, there’s no majestic rainbow to show you the way. One element that can be used to begin collecting your coins, is incorporating social media advertising as part of your LinkedIn strategy. A few years ago, HubSpot surveyed B2B [...]Show More Summary

The Daily 6: Millennials Hungry for Food Videos

The Daily 6   1) Brands pay attention – go where you’re called. Millennials Are Eating Up YouTube Food Videos. Hungry Brands Can Dive in, Too “YouTube food content proves to be extremely popular with Millennials. This translates to....

The Daily 6: Non-Sponsors Share Most about #WorldCup

The Daily 6 1) Most brands sharing about the World Cup online are non-sponsors. 71% of online shares for World Cup ads have come from non-sponsors: infographic “Don’t give up if you haven’t grabbed an official slice of...

The Daily 6: You Didn’t Want to Be a (Belgian) Waffle on Twitter Yesterday

The Daily 6 1) Those poor Belgian waffles never saw it coming. It’s a bad day to be (Belgian) waffles on Twitter "As such, Twitter was abuzz with cheeky anti-Belgian sentiment today in the run up to...

The Daily 6: Millennials Hungry for Food Videos

The Daily 6   1) Brands pay attention – go where you're called. Millennials Are Eating Up YouTube Food Videos. Hungry Brands Can Dive in, Too "YouTube food content proves to be extremely popular with Millennials. This translates...

Building A Rich Digital Experience With A CMS

To support the launch of Game of Thrones season four, HBO engaged Definition 6 to build a digital experience that would extend the show from the television screen to second screen through...

With so much new technology, how should brands approach mobile? #def6coffeebreak

In this edition of the Def 6 Coffee Break series, Frank Radice finishes up the conversation with Mark Emery, addressing the issues that brands face with so many new technologies, the right strategy...

The Daily 6: Solar-Powered Cell Chargers on Bus Benches

The Daily 6 1) Soon you can charge your phone while you wait for the bus. ‘Soofas’ Come to Boston: Cell-Charging Benches Are Wired for Success "Through a partnership with a Massachusetts Institute of Technology Media Lab...

Wearable Technology: A Game Changer for Mobile #def6coffeebreak

Welcome back! In this edition of the Def 6 Coffee Break, we sit down again with Frank Radice and Mark Emery to discuss wearable technology, the constant fluctuation of optimal screen sizes, and the...

The Daily 6: How Brands are Replacing Traditional News Sources

The Daily 6 1) Soon you won't need news outlets and you'll just get news from brands. 5 brands becoming news publishers in their own right "As brands move away from traditional advertising, some are increasingly encroaching...

The Evolution of Public Relations Through Content Marketing

Brands are answering the call to create more value for customers and their community by publishing their own news and editorial content.  As companies adopt a publisher model of content and media creation, many are surpassing the reach and influence of traditional publications in their industry. Some great examples of popular content hubs include Intel IQ, [...]Show More Summary

Business owners: Don’t mistake silence for satisfaction

In business, we need to ensure we don’t mistake silence for satisfaction. Why? Because many people, perhaps most people, dislike confrontation. So, when they experience an average or even below average service, rather than complain they will simply say nothing. Show More Summary

The Digital Marketer’s Mobile Optimization Checklist

Every good marketer knows that one of the key elements to success is making it as easy as possible for your audience to consume and share information. Part of creating ease of use is keeping in mind where and how your audience is spending their time. What degree of success do you think a marketer [...]Show More Summary

The Next Feature Fallacy: The fallacy that the next new feature will suddenly make people use your product

A few weeks ago, I read this tweet, and found myself nodding my head in vigorous agreement. The Next Feature Fallacy: the fallacy that the next feature you add will suddenly make people want to use the entire product. — Joshua Porter...Show More Summary

The 3 paths to financial wealth

There are 3 ways to become wealthy. Here they are, starting with the easiest. 1. The easiest way to get rich is to be born into a wealthy family Examples here include Seth Godin and Sir Richard Branson. Being born into a wealthy family, you get the benefits of growing up in a financially stable […] Let's grow your business... Show More Summary

5 Ways to Woo Your B2B Social Media Audience & 3 Brands That Are Doing it Well

Have you ever been in a relationship where one partner wanted more, and the other was hesitant to take the next step? Many B2B marketers are facing a similar roadblock. They’re ready to ask social media followers to “marry” them, but some of those followers are beginning to question why they liked the brand in [...]Show More Summary

Game of Thrones: Viewer’s Guide

Building a Rich Digital Experience: HBO’s Spectacular Creative and Definition 6?s Fully Custom CMS To support the launch of Game of Thrones season four, HBO engaged Definition 6 to build a digital experience that, with HBO’s stunning imagery...

Taking Good Photos For Blogs & Social Media

I've been working on setting up a Food Photography corner in my home office. This is a great opportunity to share some cool resources & apps with you, and also hear YOUR favorite gadgets for taking good photos and video...

A lesson from the best decisions you ever made

Have you noticed something about the best decisions you ever made? They were all BIG decisions. The decision to get married, to start a family, to buy a home, to start a business … these life enriching decisions are huge and come with no guarantee of success. Show More Summary

3 Ways to turn testimonials into marketing gold dust

Your clients love you and you have some great testimonials. Today, I want to show you how to transform those testimonials into a massively valuable asset for your business. I was prompted to write this, after I added some testimonials to a page that promotes my individual marketing sessions. Show More Summary

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