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16 Digital Marketing Resolutions to Make & Keep in 2016

Ah, the dreaded New Year’s resolutions. Every year, just like clockwork we spend time putting together a list of things that we’ll do better or differently in the coming year. And just like clockwork, that list is soon forgotten. When it comes to your digital marketing, you can’t afford to fall into the same bad [...]Show More Summary

Could 2016 be your best year ever? Yes. Yes it could!

What improvements are you prepared to make to your business, so that 2016 isn’t a re-run of 2015? Here’s what we know. Minor improvements lead to minor improvement. Major improvements lead to major improvement. So, which is it to be for you: Minor improvement or major improvement? That’s no question at all. Show More Summary

What will YOUR story be this year?

How much time have you invested in your business so far? How much money have you invested? Are you where you want to be?? Maybe you started out with a great idea but got frustrated or derailed along the way...

Online Marketing News: Greatest Googles, Best Branded, Year Of YouTube

[Note from Ashley: Greetings readers! On behalf of the team at TopRank Marketing I would like to wish you all a happy, healthy and safe start to 2016.] 18 Types of Backlinks Violating Google’s Guidelines [Infographic] – When doing SEO for your website, it’s vital to know what are the backlinks that are violating Google’s webmaster [...]Show More Summary

Reflecting on 2015 & Gearing Up For Digital Marketing Innovation in 2016

This year brought many opportunities for innovation, creativity and growth for the team at TopRank Marketing. On a personal note, I was beyond excited to re-join the team and dive head first into my new role as Director of Agency Marketing. In this role, part of my responsibilities include ensuring that our team provides creative, [...]Show More Summary

New Year’s resolutions: How to set and achieve them!

You know the story. Your local gym will have 300% more members in January. Tens of thousands of abandoned blogs, will have new posts published in January. Business owners worldwide will set new targets in January. And by February or March, almost all of these will revert back to their old ways. Show More Summary

Hello Flexon: I Can See Clearly Now the Strain is Gone

This is a personal story… After a successful GDOL event in Istanbul a few years ago, my friends and I enjoyed cocktails overlooking the Bosphorus. I believe it was TechCrunch’s Mike Butcher who made a comment about an advertisement on a building across the water. I couldn’t read it at all but I could see […]

TopRank Marketing’s 2016 Influencer Marketing Predictions

This year, headlines throughout the marketing blogosphere proclaimed that influencer marketing is “the next big thing.” At TopRank Marketing, we have been refining our influencer marketing strategy for nearly a decade. It’s our past, present, and next big thing. When done well, influencer marketing can boost brand credibility, provide valuable exposure for the brand and [...]Show More Summary

Choose the best clients. Then ignore the rest!

As a business owner, you have just 2 options when deciding how to market your business. They are: Try and appeal to everyone [the widest possible group]. Choose the right kind of customers for your business… and ignore the rest. Most business owners take option 1 It’s totally understandable. Show More Summary

Will You Be A Part of Change Or A Victim Of It? An Interview with @TheYoungTurks

Right before everyone left for the Christmas/Holiday break, I flew down to Los Angeles to visit the The Young Turks studio. My good friend Francis Maxwell invited me to sit down with Cenk Uygar, host and co-founder of TYT to talk about the story of X and upcoming trends affecting business and society. While we did talk about those things, […]

Content Marketing Tactics: Earned Media Pros, Cons, Examples & Best Practices

For any brand, reputation is everything—and reputations are often built (or torn down) with earned media. From a glowing news article about one of your products to that horrific Yelp review, every brand experiences the benefits and drawbacks of earned media. And in today’s socially connected world, marketers are increasing their use of earned media [...]Show More Summary

12 Content Marketing Lessons Learned in 12 Years of Blogging

Happy 12th Birthday to TopRank Marketing’s Online Marketing Blog! In Malcom Gladwell’s book, Outliers: The Story of Success, he mentions the “10,000-Hour Rule”, which describes the key to achieving world class expertise in any skill as a matter of practicing for a total of 10,000 hours or so. By many definitions, this humble marketing blog [...]Show More Summary

3 Proven ideas to attract more clients from your website

Is your website a sales machine for your business? Well, it should be and it could be! Here are 3 places to focus on for better results in 2016. 1. Does your website look professional? When people arrive on your website, what they see is either building trust in your business or eroding trust. Show More Summary

A lesson in goal setting from the genius of Michelangelo

What are your business goals for 2016? As you consider your answer to that question, I’d like you to think about the following. It’s from the genius of Michelangelo. The greater danger for most of us lies not in setting our aim too high...Show More Summary

Does your business play to its strengths?

It’s a great time to own a small business. We know that small and medium-sized businesses enjoy some clear advantages over big businesses. The key advantage, is that small businesses can be extremely agile. For example: Small business...Show More Summary

Online Marketing News: Bing’s Biggest, Google Goals Get Smarter, Twitter Signals State-Sponsored

A Complete Guide to 2016 Content Marketing Trends [Infographic] – Take a look at this infographic, which reveals their expectations for content marketing budgets, benchmarks and the key trends for 2016. Social Media Today Bing Reveals The Top US and UK Searches of 2015 – Bing says we’re done collating stuff in 2015, and now’s the time [...]Show More Summary

Content Marketing Tactics: Influencer Content Pros, Cons, Examples and Best Practices

While the world is more connected than ever, it’s also more cluttered than ever. Yes. It’s the age of information overload, and competition to get noticed is fierce. As a result, marketers are focusing on creating scalable content that gets shared more often and reaches more people by using influencer content programs. Influencer marketing often [...]Show More Summary

The Miss Universe Design Fail and the Importance of Design

A short story on the importance of design. Following the Miss Universe debacle, conversations continue to focus on Steve Harvey and his incredible mistake announcing “Miss Colombia” as the winner, then correcting himself two minutes later, saying Miss Philippines was the rightful winner. Aside from whether or not beauty pageants should still be a thing and why […]

TopRank Marketing’s 2016 Content Marketing Predictions

Was 2015 the year content marketing died? A quick Google search for “the death of content marketing” pulls up at least five articles written in the last six months, each seeking to put the final nail in the content coffin. To confuse the issue, for every “content marketing is dead” article, there’s a “traditional advertising [...]Show More Summary

Disruption as an Ecosystem

I miss Paris. Just as I was thinking this, I discovered an interview I did with EuroNews while in Paris in 2014 for LeWeb. I watched it for the first time and immediately I was sent back to that moment, in a small media room a few floors above the conference. It’s a glimpse into […]

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