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Ad Exchange Primer for Cynics | LinkedIn Adds Targeting | Google Eats Potential YouTube Competitor

Robot Invasion: George Simpson explains, only half-jokingly, how the industry got to where it is today ("akimbo" comes to mind) in regard to programmatic buying of various sorts. It is probably the most cynical and perhaps the accurate...Show More Summary

Sales is broken

Most sales organizations are built and run as if it were still 1989. The sales model is broken. From 2004 through 2014 it has been a decade of the rise of Inbound Marketing. Now, from today through 2024 will be...

How to Show Real ROI for Your Content Marketing eBook

We must hold ourselves accountable to higher level KPIs so we can stop fighting for our discipline and start fighting for more budget. Julie Fleischer @jfly The most elusive of white rabbits in the content marketing world seems to be the question of how to best measure ROI. According to a study by CMI and MarketingProfs, [...]

A remarkable lesson from Steve Jobs and Malcolm Gladwell

Today, let’s look at one of the key factors in building a remarkable, profitable business. Your business and doing it your way Malcolm Gladwell was once asked how to write a best selling book. His answer was as follows: “The moment you...Show More Summary

STOP Making These Writing Mistakes

Post by Blog Manager Robbi Hess Oh the misteaks we've scene! (Please tell me you see the mistakes in that prior sentence!) I'm not certain whether it's the texting generation or pure laziness, but the mistakes I see in the daily missives I receive make me cringe -- especially when they come from #womenofdistinction for whom I have great respect. Show More Summary

What everybody ought to know about business success

There are 2 ways to build a business. One route works and one doesn’t. I’m going to show you both and suggest how to make sure your business succeeds! This works The business owners who achieve meaningful success are the ones who keep on keeping on. Show More Summary

7 Honest truths about marketing

Here are 7 important things to consider, when marketing your business. In no particular order: Embrace brevity. Your marketing content is almost certainly 50% to 75% too long. Fix that. Most marketing advice online is either inaccurate or toxic to your business. Show More Summary

BBB: Tracking is Tracking, You Scallywags | Bing Revs Ad Editor | Google SERP Change Benefits Dissipate

Privacy: The Better Business Bureau is complaining about all the new ad technology claims pointing out that there is personal identification beyond cookies. It's not that the claims are false, but rather that they fear people will not abide their Accountability Program, which asked that they seek explicit permission prior to such tracking. One of the [...]

How to write great content every day!

If you find it hard to write articles, blog posts or newsletters, I have a quick tip for you. It will help you write more frequently and in a way that people will understand. Drum-roll please… Write the way you speak Think about it: When you talk, people understand you. Show More Summary

Online Marketing News: Pinterest and 3rd Party Rules, Mobile Is Only Part Of The Key, Facebook Still Runs Traffic

Study: Pinterest Referral Traffic Drives 67% Increase In E-Commerce Revenue - Marketing and analytics solution provider Piqora claims its customers experienced a 67 percent increase in e-commerce revenue from Pinterest referral traffic between January and June of this year. Marketing Land Study: Mobile Makes Up Only 6.51% Of Retargeted News Feed Ads, Yet Drives 8.25% Of Clicks [...]

Born Digital: Meet Generation C, a new generation of connected customers

Businesses today are met with unique challenges and opportunities that necessitate pause. For years, management models were developed to optimize the pursuit of business objectives. Processes were established and hierarchies, technologies and reporting systems supported them. Show More Summary

The New Rules of Sales and Service - my new book - releasing soon!

I’m so excited I might pee in my pants!! (Don’t worry, I’ll be careful not to.) My new book, The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to...

#nevergiveup #womanofdistinction Woman of Distinction

Yes I have tattoos. Yes I am pursuing my dreams of becoming a model... I have been told on several occasions that everything about me is perfect for modeling if only I didn't have those tattoos... I've honestly thought about removing them to advance... Show More Summary

Lessons on Marketing Strategy and Content Marketing ROI – Michael Brenner Interview

One of the key players and innovators in the world of content marketing is Michael Brenner. During his time at SAP as Vice President of Marketing & Content Strategy and the Managing Editor for the SAP Business Innovation site, Michael also co-created one of the most popular B2B marketing websites, Business to Community. Today, you’ll find him [...]

Introducing The Future of Work Podcast

I’m very excited to announce that we are launching a weekly podcast dedicated to exploring themes, ideas, and concepts related to the future of work. Each podcast will be around 45 mins to one hour in length and will tackle a specific...Show More Summary

The Future of Work Podcast, Episode 1: Dan Schawbel – Millennials in the Workplace   What this episode is about and why you should care Millennials are one of the five trends impacting the future of work, the others are: globalization, technology, new behaviors, and mobility. Show More Summary

Snapchat Attempts Piece of Ad Pie | AOL: Do-Not-Track? Piff. | Google Pushes Out New Bulk Editor

Publishing: Snapchat is growing up. In its first efforts to create an actual revenue stream it is relying on … wait for it … advertising. Privacy: AOL is joining everyone and their dog in explicitly not honoring Do Not Track requests, the never-working model whereby browsers would inform sites of the user's wishes on tracking. As others have [...]

Infographic: Create Better Visual Content – 10 Tips from EMC, Cisco, LinkedIn, Microsoft, Tumblr

“And what is the use of a book,” thought Alice, “without pictures or conversation?”  Alice in Wonderland Tell me something. When you look at your email inbox, feed reader or favorite social network, are you underwhelmed with information? I didn’t think so. It’s funny to think that way back when, you could get up and grab [...]

How to build a better business by solving better problems

Think about it… the value of your work and the demand for your work are determined by the type of problems you solve. This is why one of the best ways to grow your business, is to: Look for better problems than those solved by your competitors. Show More Summary

Are you telling the truth?

When I see people on the sidewalk asking for money, most have the same business model. They have a hand drawn cardboard advertisement that reads: Homeless Veteran Family man Please help GOD BLESS!! I always wonder if they really are...

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