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Insights: Interviews on The Future of Social Media as Curated by Anil Dash and Gina Trapani

I’ve long admired the work of Anil Dash and Gina Tripani over the years. In many ways, each as shaped my perspectives in new media and its impact on our professional and personal lives over the years. It came as no surprise that Dash and Tripani collaborated on yet another project. This time, they created […]

The Content Paradigm Shift

I’m cutting to the chase. and feel free to disagree with me at any point when you think I’m wrong. Content curation tools are great. No really, they are, except all they do is pull the content in and that really is just half the battle. The content game played by every brand, everywhere, in […]

2 Lessons from a bad idea

Sophie emailed me earlier, to tell me about her new business idea. She explained that she had met with 14 potential investors so far. None of them wanted to invest in her idea, however, that wasn’t the point of her email! Here’s what...Show More Summary

New Report: Content Marketing Performance – A Framework to Measure Real Business Impact

It’s safe to say that in 2015, the vast majority of businesses are creating content for marketing (B2C 77%, B2B 86%) 2015 CMI/MarketingProfs. But to what end? Content can create impact for a business in many ways, including boosting reputation, increasing revenue, improving operational efficiencies or growing the value of the brand. Unfortunately, most companies are chasing ROI [...]

The Daily 6: Create a Mobile App Instantly at SXSW

The Daily 6 The Daily 6 is a daily round-up of the best curated content we shared on @definition6 1) Create a Mobile App–Instantly at SXSW Instant AppMachine an Instant Media Magnet at...

Why is the Customer Experience so Hard to Deliver On?

You’d think brands would know what the customer wanted at this stage of the game, right? It’s 2015 and companies left and right keep talking about their new mandate of delivering on a quality customer experience. delivering a powerful customer experience. It’s almost as if what has happened up to this point didn’t matter. I […]

Creating Truly Personal Omni-Channel Customer Experiences

When I was in London, I visited the Smart Focus HQ to shoot a series of videos, host a webinar and also sign books for local marketing professionals (videos and webinar accessible here.)  While there, something unplanned and very cool began to surface and I’m excited to share the result with you here. We assembled […]

The Difference Between Brandividuals & Influencers – Why You Need Both

From creating advocacy programs to the content co-creation we specialize in at our agency, working with influencers presents a number of challenges, especially when it comes to effectively identifying, qualifying and recruiting. In fact, according to a study by Augure, 61% of companies say finding “true” influencers is a top challenge. Show More Summary

How to keep people interested in your marketing

If your marketing is attracting fewer enquiries than you need, you may want to consider mixing things up a little. Here’s why. A marketing lesson from farming! 12 years ago, after a lifetime of living in cities, my wife and I bought our current home in the countryside. Show More Summary

The Daily 6: Could LinkedIn Give Instagram a Run for Its Money?

The Daily 6 The Daily 6 is a daily round-up of the best curated content we shared on @definition6  1) Could LinkedIn give Instagram a Run for Its Money? Look out Instagram, here...

Online Marketing News: Facebook Gets Topical, Instagram Gets On The Carousel, AdWords Gets Dynamic

Social Media Reviews Drive E-commerce Conversion [Infographic] - E-commerce is a booming market, and its growth is closely tied to social media engagement. This engagement from users is often in the form of posting to their networks about positive or negative experiences, or by posting reviews to ecommerce sites. An infographic from Bazaarvoice highlights how reviews [...]

The persistent route to success

From childhood, we are told about the importance of persistence. And rightly so! We’re told to keep on trying and to work hard. We’re told that quitters never win and winners never quit. However, there are 2 very different ways to be persistent in business. Show More Summary

The Def 6 Social Skim: Derek and Hansel Take Over the Internet

See more curated content from The Daily 6 and Social Skim See below for what’s happening this week in the social sphere! Le Steel Bleu – Zoolander à Masion Valentio | Paris Fashion Week. Bisoux chers,...

The Daily 6: Visa Looks to Startups for Millennial Marketing Help

The Daily 6 The Daily 6 is a daily round-up of the best curated content we shared on @definition6 1) Visa Looks to Startups for Millennial Marketing Help Visa Issues Millennial Marketing Challenge...

The Daily 6: Brands Speak Our Language with Custom Emoticons

The Daily 6 The Daily 6 is a daily round-up of the best curated content we shared on @definition6 1) Brands Speak Our Language with Custom Emoticons Here’s Why Your Favorite Brands Are...

Innovation in Digital Marketing & Media with Frank Radice & Howard Homonoff

Expert in Residence Frank Radice joined Howard Homonoff at Columbia’s business school to discuss “Innovation in Digital Marketing & Media” as part of CITI’s new video interview series with technology and communications luminaries. The executive producer...

The Daily 6: PGA Tour Makes an Impression with Updated iPad App

The Daily 6 The Daily 6 is a daily round-up of the best curated content we shared on @definition6 1) PGA Tour Makes an Impression with Updated iPad App PGA Tour Releases Updated...

TNM’s Weekly Tweets: A round-up of the best content from Definition 6’s TheNewsMarket

A weekly round-up of the best content curated by @TheNewsMarket, a Definition 6 Company and news content hub for brands & journalists. Learn more. #1 Inspiring new @o2 #ad #WearTheRose #ThePowerOfSupport – ‘it makes...

The Daily 6: Is Instagram More Important For Marketers Than Facebook?

The Daily 6 The Daily 6 is a daily round-up of the best curated content we shared on @definition6 1) Is Instagram More Important For Marketers Than Facebook? Report: Brands Are Now Posting...

The Daily 6: Geico Rewards You with Adorable Fun For Not Clicking ‘Skip’

The Daily 6 The Daily 6 is a daily round-up of the best curated content we shared on @definition6 1) Geico Rewards You with Adorable Fun For Not Clicking ‘Skip’  Whatever You Do, Don’t...

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