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Learn Where Influencer Marketing Fits in the B2B Customer Journey

When you lose a potential customer to a competitor it can leave you reeling with questions and wondering what they did to set themselves apart and how they did it. Companies that work hard to be the best answer wherever their customers are looking and build trust and credibility early in the sales cycle are [...]Show More Summary

Are you ready to benefit from the golden age of business?

This is THE golden age for small business owners. We have opportunities available to us today, which previous generations couldn’t have imagined. Think about it: Social networks provide us with free access to a global audience. Podcasting gives each of us the opportunity to have our own radio station. Show More Summary

FTC To Lord & Taylor: Your Slip Is Showing

by Christopher Graves, Holmes Report (excerpt) The US Federal Trade Commission (FTC) announced it settled its first case under its newly-issued guidelines on native advertising. It accused retailer Lord & Taylor of not disclosing that its “influencers” were paid off. Show More Summary

Waters Technology: Golden Copy – Long Road to Disruption

Will the industry’s data management advances stay confined to merely upgrading current methods? Looking at financial services industry data operations practices along a continuum of iteration, innovation and disruption.  In this column...Show More Summary

Online Marketing News: Content Cocktails, Old School Email and 3D Printing in Space

The Mixology of Content Marketing [INFOGRAPHIC] Content marketing is an art and a science, just like mixing a good cocktail. In this infographic, different types of content ‘cocktails’ are broken down into clear recipes for the marketing mixologist to follow. Each recipe also contains a measuring guide and a stat or helpful tip. My personal [...]Show More Summary

X Marks the Spot: Where Experience Meets Design

  Please watch the video below… I’ve met some pretty incredible people over the years. One such individual that I wanted to introduce to is Bryan Elliott, an entrepreneur, writer, event producer and advocate for innovative thinkers and businesses. I...Show More Summary

Do employees hold the keys to Customer Experience?

Guest post by Gib Bassett (@gibbassett), gib.bassett@oracle.com “Companies will invest in digital customer experiences to improve experiences for all customers and employees.” – Brian Solis I’m a huge proponent of the power of digital...Show More Summary

InternetRetailer: Brands that don’t deliver the expected CX lose a third of shoppers, study finds

by Paul Skeldon, Internet Retailer (excerpt) Never doubt the power of mobile: if you fail to meet consumers ever-growing expectations they are going to bite you. So finds a global study of 4500 consumers in 11 countries that suggests...Show More Summary

LinkedIn: 16 Marketing Metrics Masters to Follow

by Megan Golden, LinkedIn (excerpt) Let’s face it, marketers: We are constantly searching for the tool that will, if not fix everything, at least give us that extra edge on the competition. If we just had the perfect marketing stack, the right amplification network, or transcendent lead nurturing software, all our troubles would be over. Show More Summary

diginomica: Want to be a digital success? Cannibalise your own business. Constantly.

by Derek du Preez, diginomica (excerpt) If you don’t cannibalise your existing business, when your customer’s expectations change, you risk dying out. The key message coming out of the keynote session at NetSuite’s Cloud Tour stop in London is that cannibalisation is key. Show More Summary

Brian Solis to Keynote iMedia Brand Summit

Brian Solis, Author of X: The Experience When Business Meets Design as Day 2 Keynote The Future of Brand is Experience Brands need to be experienced in order to thrive. Customers are too smart, connected, and empowered to fall for everyday marketing and gimmicks. Show More Summary

iMedia Connection: The future of brand is experience

via Agata Smieciuszewski, iMedia Connection Today’s marketers spend a lot of time trying to figure out the best way to deliver their products to consumers. Today’s consumers, however, are too smart to fall for cheap tricks — they want real connections and experiences. Show More Summary

Inc.: 16 Top Marketing Blogs and Publications You Need to Be Following

By Travis Wright, Inc., Excerpt The marketing industry must constantly evolve alongside the audiences it attempts to reach. Cutting-edge is adequate, and everything else falls by the wayside. I’ve often said that the one main secret to my success is my possession of an unquenchable thirst for knowledge and curiosity. Show More Summary

TechRepublic: 5 social media trends to watch in 2016

By Erin Carson, TechRepublic  The social media landscape is in a constant state of flux. It was last year, and 2016 will be no different. What remains the same is that businesses will have to rise to the challenge of figuring out how...Show More Summary

Seneca Globe: Twitter Pre-Down As Results Could Be Much Larger Than Predictable-Xerox Corporation

Via David Andrews, Seneca Globe, Excerpt Twitter, Inc. (NYSE:TWTR) [Detail Analytic Report] plunged over 3.7% during Tuesday before Twitter Inc. releases earnings on Wednesday, income could be much larger than predictable, based on the mobile ad growth trend that propelled Facebook Inc. Show More Summary

Net Promoter Network: Meet Brian Solis

TOPIC: Customer Experience for the Win Ask 10 different executives what CX means and how to improve it, you’ll get at least 15 different answers. Hear Brian make a compelling case that customer experience is the future of business. Learn...Show More Summary

Hewlett Packard Enterprise: Customizing the customer experience

via Hewlett Packard Enterprise In this edition of HPE Business Insights Studio, John Jeremiah, head of the Software Digital Research Team at Hewlett Packard Enterprise, sits down with Brian Solis, digital marketing analyst and author of X: The Experience When Business Meets Design, and Theo Priestley, an independent technology evangelist. Show More Summary

COMINMAG.CH: BRIAN SOLIS À LIFT

Brian Solis à LIFT via COMINMAG.CH L’agence Emakina a invité pour la seconde fois le célèbre spécialiste en digital Brian Solis à l’occasion de la conférence Lift qui se tient ces jours à Genève. Que ce soit dans la discussion en petit comité organisée par l’agence ou sur la grande scène, Brian Solis a mis en avant l’expérience client. Show More Summary

MarketWatch: Twitter revenue could go big, but Wall Street won’t care

via Therese Poletti, MarketWatch Excerpt… When Twitter Inc. reports earnings on Wednesday, revenue could be much larger than expected, based on the mobile ad growth trend that propelled Facebook Inc. and Google to earnings beats. But...Show More Summary

BizBash: How to Thank Speakers in Ways They’ll Really Appreciate

By Mitra Sorrels, BizBash (Excerpt) Guest speakers and experts are an important element of conferences, fund-raisers, and other events. Their reputation and name recognition can be big selling points in pre-event marketing, and their performance at the event can make—or break—the attendees’ experience. Show More Summary

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