Yesterday I was in Colonia del Sacramento, Uruguay. It is an easy day trip from Buenos Aires by fast ferry. Since I am on a very obsessive quest to reach 100 countries or territories in my life, I had to...
Remember this? It’s one of the classic lines of all times in a movie. Greed is Good. Remember this? It was one of the biggest acquisitions in 2013. Remember this because it will be the social media headline of 2013… To quote The New York Times: What business makes no money, has yet […]
I’m starting a new project. I have no time to really be doing this but it means that much to me; and I know it will have an impact, so I’m doing it. First the backstory. It started with an email I sent to the superintendant of our school system. It went unanswered. Here’s a […]
In a past life during my career in the business world, I was a corporate trainer. Interestingly, I received training on becoming an instructor from the Army (Reserves) and the corporate world at the same time. Many of the core principles were very similar (understand your audience, clear learning objectives, inform and interact, evaluate for [...]
Social media technologies and platforms are now everywhere internet connectivity exists: desktop, tablet, smartphones and even kitchen appliances, cars and wearable devices. While social technology usage has matured significantly, there...Show More Summary
All accountants are not the same… but to look at their marketing, you’d think they were. The same is true of trainers, lawyers, designers, coaches… every service provider you can think of. So, a prospective client looking for a new service provider finds an ocean of lookalike businesses. Until, that is, a new provider turns [...]
By Guest Blogger, Donna DeClemente, Donna's Promo Talk Today the heart of social promotions are contests since they are a great way to create buzz and increase engagement from followers and key customers while building brand awareness. Show More Summary
Post by Blog Manager Robbi Hess We've all been there. Life is just moving along at a great pace; your business is thriving, your family is healthy and happy and the pets in your life are flea-free and content. Then down comes the curtain. Show More Summary
Search: Bing has added functions to its GeoData API that allows for GIS-like functionality. Robot Invasion: iResearch thinks that automated buying systems, particularly programmatic premium, will swoop in and take over Chinese online...Show More Summary
There is no shortage of buzzwords or people who feel the need to use them. Intersection. Ruckus. Disrupt. … these buzzwords and many others, are used by people in an effort to appear informed or relevant. Interestingly, buzzwords do neither of these. In fact, they have the exact opposite effect when people read them or [...]
Somehow many corporate executives and even some PR professionals have lost sight of what public relations is. I still hear people confuse media relations with public relations. Public Relations: How an organization engages with its publics. The problem is that...
At first glance, interactive online tools may not seem like a content marketing tactic. But, when you consider their educational and entertainment value, interactive tools offer exactly the kind of ‘stickiness’ marketers and brands are looking for. From the early days of collaborative online learning to sophisticated interactive tools that allow consumers to keep track [...]
In 2012, Google along with Jim Lecinski published a fantastic book that explored how digital customers made decisions in what Google refers to as “The Zero Moment of Truth.” The ZMOT as it’s abbreviated, helps strategists discover relevant strategies and tactics on how to show up at the right place, at the right time and [...]
It is with the greatest of sorrow that I am sharing our admired TopRank Marketing team member, Brian Larson, has passed away unexpectedly this weekend. Brian started with TopRank about 3 years ago after having worked for over 6 years with PR Newswire. As Account Manager of Strategic Accounts at TopRank, Brian was one of [...]
Yesterday I happened to catch a Facebook post by Ford’s Scott Monty that simply said. “Now THAT’s on brand!”. Of course, I had to click through and what I landed on was a BuzzFeed article entitled “Charmin Tweeted, Then Deleted, This Spectacular “Thor” Pun.” Apparently Charmin had posted the great ad below but then pulled it down when Marvel / Disney [&hellip
Have you noticed how resourceful you become, when faced with a crisis? In times of struggle, you focus your attention on the challenge. You do what’s required… even if it takes you outside your comfort zone. You meet the challenge head-on and learn that you are capable of incredible things. Here’s something for you to [...]
An interesting story about an unexpected hard drive failure, Apple's crazy policy regarding my equipment and data, and how Evernote totally saved my a$$ last Tuesday...
It’s official: SES Chicago blew us away. Get it? Blew away – windy city? Well, we thought it was clever. After flying through the clouds and getting to watch the sunrise from the plane, and (very, very slowly) navigating rush hour traffic I arrived at the downtown Chicago Marriott ready to learn all I could [...]
Guest post by Philip Sheldrake as a reply to Chris Heuer’s post, “Social Business is Dead! Long Live What’s Next!” As he finished a game of Cut The Rope on his iPhone, my young godson asked what my phone was like when I was his age. I broke it down for him. I was in [...]
The idea of newsjacking is quite simple: it is the art and science of injecting your ideas into breaking news, in real-time, in order to generate media coverage and social attention for yourself or your business. Thousands of people have...