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Evolving from Knowledge Workers to Learning Workers

During the past few decades we have spent a lot of time talking about knowledge workers and knowledge work. However today knowledge is nothing more than a commodity and to be the smartest guy in the room all you need access to is a smartphone. Show More Summary

The Future of Everything? It’s About People Connecting with People

These last few years have been an interesting ride. As fun as it has been, it is the next few years that will be the most telling and also transformative if all goes according to plan. As quickly as time flies, it’s important not to lose sight of the things that remind us of why […]

Your Content Marketing Silver Bullet: Liveblogging Events

Do you attend industry conferences? Would you like to create a greater diversity of content on a regular basis without a big jump in budget? Imagine these two scenarios: Dan looks forward to industry conferences because they provide time away from the office and give him a chance to be inspired by industry thought leaders. He [...]

Facebook Opens Roof, Lets lightning Strike Atlas, and It Lives | Google Rejiggers Rankings with Another Panda | Agency Deals Prolific, Opaque

Ad Tech: Facebook, as expected, is relaunching its recently acquired Atlas. Search: Google confirmed that, indeed, a new Panda update is rolling out, vanquishing thin content sites. Robot Invasion: Deals between agencies and publishers...Show More Summary

5 Lessons From Our Top Social Media Marketing Posts of 2014

Wherever your specialty lies in the the digital marketing world, social media will continue to grow in importance in 2015. In fact, 92% of content marketers use social networks for content publishing. (CMI/MarketingProfs) Earlier this month, Lee Odden put together a list of our most popular blog posts on social media marketing throughout 2014. From [...]

Which of these 3 types of small business owner are you?

For millions of small business owners worldwide, it’s decision time. Pretty much every business owner will want to do better in 2015, however, their decisions regarding how to improve things will differ massively. They will fit into one of the following 3 broad groups. Show More Summary

9 Useful ideas to make 2015 your best year ever

It has often been said that you are never more than 1 good idea away from the breakthrough you need. With that in mind, here are 9 ideas to help you and your business in 2015, along with some links to extra resources. Do at least one...Show More Summary

Online Marketing News: Bing Dinged, Billions-o-Bots, Trending Tube

The Evolution Of SEO - Long before Google Penguin came along, there have been many changes in the world of search.  What once worked for ranking no longer does. Take a look back at search and optimization with a look at the evolution of SEO. Digital Information World Bing Dinged: Facebook Search Results Will No [...]

Happy Holidays 2014 from @TopRank Online Marketing

From all of us at TopRank Online Marketing, we wish our community the Merriest Christmas, the Happiest Hanukah and the most wonderful Holiday Season! Click the image below to see this year’s Holiday card:       Gain a competitive advantage by subscribing to theTopRank® Online Marketing Newsletter. © Online Marketing Blog - TopRank®, 2014. [...]

The Gift of “Give to Get” in Social Media and Content Marketing

“Pay it forward”, “Good karma”, “Give to get”. There are many ways to express the notion of creating value for others before expecting something in return, but in the marketing world, such a perspective is contrary to the norm. Many marketers still gravitate towards another expression, “What’s in it for me?”, that guides much of their approach [...]

12 Powerful tips to blow the lid off your business in 2015

Let’s get started. Think big. No. BIGGER than that. Stop aiming for perfection. Instead, aim to be better than you were yesterday.  Be a source of encouragement. Highlight people’s strengths rather than their weaknesses. Back up your plans with action. Show More Summary

Skully Systems Will Forever Change The Transportation Industry

Skully Systems changed my life and I don’t say that lightly. I’m a motorcycle enthusiast. I’m also a father. Most of the time my bikes stand proudly in my garage showcasing their beauty for an audience of one. I ride on occasion, usually an exceptional opportunity that manifests in the form of weather, stress and […]

Marketing Prediction Overload: 200 Plus Digital Marketing Predictions for 2015

What’s around the corner for digital marketing in 2015? Answers to that question seems to be in abundance as we close out 2014 and look for affirmations of plans for the coming year. From social media to mobile to big data and predictive analytics, there are preparations, pontifications and predictions being advocated everywhere you look. I [...]

3 Reasons Why Your Content Marketing May Have Failed In 2014

Content marketing is a tactic that requires research, testing and then a strategy on how to proceed. A lot of businesses tried content marketing for the first time in 2014. Those who didn’t see the results they were looking for, shouldn’t rush to throw in the towel. A Google search for the words ‘content marketing’ pulls [...]

Is Mike Rowe Right When He Says “Don’t Follow Your Passion?”

We’ve long heard the platitude of “follow your passion” when considering a career choice, but is this really the best advice? Should we really be following our passion? I’m a big fan of Mike Rowe (the host of Dirty Jobs) because he has...Show More Summary

The secret behind Jim’s Marketing Blog

It’s been a great year for Jim’s Marketing Blog. The site is now ranked the number 1 marketing blog in the UK by Cision. In the USA, Search Engine Journal, picked their top ten UK marketing blogs and said: “There may be another blogShow More Summary

Online Marketing News: Google Responds To Responsive, A Twitter Minute, Facebook Offers

A Twitter Minute - A minute isn’t that long, is it?  What can take place in just 1 minute?  Find out what goes down on Twitter in just 60 seconds. WhoIsHostingThis? Report: U.S. Mobile Search Spend Expected To Overtake Desktop Next Year - eMarketer’s lastest estimates encompass PPC and SEO spending on smartphones and tablets. Search Engine [...]

The 6 Pillars of Social Commerce [VIDEO]

In April 2012, I wrote a piece that explored online social behavior and its impact on commerce and decision-making. The work was inspired by a series of studies based on the work of Robert Cialdini that identified six universal heuristics that shoppers use to make decisions. The importance of social psychology can not be overstated. […]

Don’t let these people crush your business!

Have you ever stopped using a supplier or service provider, because one of their team was a pain in the ass, rude or incompetent? That’s a rhetorical question, because we all have from time to time. If you have ever wondered why anyone would employ someone that drives customers away, you’ll find today’s post useful. Show More Summary

Global Content Marketing – Book Review

The opportunity to attract, engage and persuade  buyers through useful content extends to markets on a global scale. But the same rules about content that work at home may not work abroad. Nor the processes and team structures that many content marketing departments are used to. That’s why resources around content marketing from a global [...]

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