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12 Ideas to make 2017 your best year ever

Let’s get started. Yes, outsmart your competitors. However, make sure you outcare them too. Think big. Average ideas bring average levels of motivation. Big ideas bring big motivation. Be a source of encouragement. Highlight people’s strengths rather than their weaknesses. Take a 30 minute walk (or longer) every day. Here’s why. Eat right. A high performance machine […]

How to build trust with your content marketing

How reliable do your prospective clients think you are? If you use social networks for business, can they rely on you to show up regularly with your ideas? If you publish a newsletter, can they rely on you to get each edition out on time? If you publish a podcast or have a YouTube channel, can […]

Facebook Advertising: How to Get More for Your Budget

Gather around, children, and let me tell you a story of Facebook advertising in the long-forgotten year of 2012. In that gilded age, whenever your page posted an update, up to 20% of your followers would see it in their feeds organically. It was a simpler time. A gentler time. And a time when Facebook [...]Show More Summary

Four Strategies to Create a Bestselling Book Title

A compelling title is crucial to the success of a book. I would like to share with you four strategies to create a bestselling book title. Writing books and publishing them on Kindle is one of my favorite ways to create a steady stream of passive income. Show More Summary

Leveling Up: An Introduction to the Levels Defining the Route to Fully Autonomous-Vehicles

With all of the talk about self-driving cars, you’d think that they were already on our streets. Well, technically in some states such as California, Nevada and Pennsylvania, automakers and technology vendors are already publicly testing autonomous vehicles¾with human drivers and engineers onboard. Show More Summary

Mobile SEO in 2017: What You Need to Know to Prepare for the Upcoming Year

Today, most online searches happen on mobile devices, not desktop computers. The advancements in technology and the ability to always being connected has led the charge for users to consume more information via mobile devices. Since most searches now happen on mobile devices, Google is making the move to go all-in on mobile. Google claims [...]Show More Summary

YOUR BELIEFS AND YOUR CALLING IN LIFE

I would like to share with you how your beliefs and your calling in life have the power to shape the direction that your life will take. Let me begin with a story. In July 1985, a man named Mel Fisher found the 1622 wreck of the Spanish Nuestra Señora de Atocha, which was a treasure that was worth over $500 million. Show More Summary

Content Curation 101: 7 Best Practices, Helpful Tools & Great Examples

In today’s digital world, marketers know that creating quality content is key to informing, engaging and inspiring action, as well as building authority and rapport with their audiences. And oftentimes that means creating original pieces and assets that tap into their audience’s interests, address pain points and answer burning questions. But let’s face it: marketers [...]Show More Summary

Five Things To Think About Before Becoming an Entrepreneur

I receive a lot of questions from people asking what it takes in order to become a successful entrepreneur. Entrepreneurship isn’t always an easy path, but it is a rewarding one. That is why I wanted to invite Victor Step, the founder...Show More Summary

Lucky 13 – Happy Birthday to TopRank’s Online Marketing Blog!

We have a lot to celebrate this time of year and I feel incredibly lucky that TopRank’s Online Marketing Blog gets to celebrate yet another blog birthday. Happy Lucky 13 Birthday Online Marketing Blog! And thank you to Ashley Zeckman for doing a great job managing our blog in 2016! I have a confession: Starting [...]Show More Summary

Online Marketing News: Abandoned Carts, Email Benchmarks & 2016’s Most Popular Content

Infographic: Average Cart Abandonment Rates for Q3 2016 Why, and at what frequency, are users abandoning their online shopping carts? Many folks are abandoning carts simply because they're just looking or researching -- 34% to be exact. Show More Summary

The Future of Influencer Marketing: Top Predictions for 2017

The buyer journey has changed, and will only continue to evolve. Clean funnels that marketers used to use to determine their digital marketing strategy are a thing of the past. Today’s consumers can take many different paths (at their own pace) to discover the products and solutions that work best for them. This can create [...]Show More Summary

Happy Holidays from Stefan! (Limited Time Holiday Sale)

Happy Holidays from Stefan and the Project Life Mastery Team! Over the last week, I’ve been relaxing in Honolulu, Hawaii – getting away from the COLD in Vancouver. ???? I usually have a ritual every year where I relax during the holidays, celebrating and rewarding myself for all the amazing wins and successes of the year. Show More Summary

FOCUS ON ACHIEVING YOUR GOALS

I want to share with you how to focus on achieving your goals. It is important to set goals, but if you never take action and actually achieve them, than what is the point? In the words of Tony Robbins, “Action is the most important key to success”. Show More Summary

A Day in the Life: Time Management for Content Creators

Don’t you hate the days where you’re busy all day with nothing to show for it? Maybe you started three projects and hit roadblocks on all of them. Maybe you kept getting interrupted every time you got up to speed. However it happens, it’s a lousy feeling. There’s panic as the clock seems to pick [...]Show More Summary

Five Ways To Adopt an Attitude of Gratitude

I would like to share five ways to adopt an attitude of gratitude. Gratitude is the key to living a happy and fulfilled life. It is one of the greatest gifts that we can give to ourselves and to others. The Christmas holidays are synonymous with spending time with family and friends, but unfortunately it can be a very stressful time of year. Show More Summary

How To (Actually) Calculate CAC

[Andrew: Paid marketing remains an integral part of many products’ acquisition channels, and one of the key metrics is Cost of Customer Acquisition, which is a nuanced calculation with lots of gotchas. My good friend Brian Balfour (ex-vp growth...Show More Summary

5 Steps To Validate Your Google Analytics Implementations With Google Tag Assistant

Google Analytics is a widely used tool to understand the traffic to websites, which helps take important decisions on website design and marketing strategies. However, it’s not always a simple task to validate the correct implementation of Google Analytics tags on your website. Show More Summary

8 Holiday Content Ideas for Busy Marketers

While you’d probably love to slow down and smell the pine during the holiday season, let’s be honest—that’s usually not an option for marketers. It’s crunch time and you’re working hard to tie up loose administrative ends, manage holiday campaigns and prepare to start the New Year stronger than ever. But despite your busy schedule, [...]Show More Summary

Top 10 Retail Banking Trends and Predictions for 2017

Every year, my good friend Jim Marous organizes a “top trends and predictions in retail banking” for the annual Digital Banking Report. I do my best to support his efforts as its an important topic and it’s also a discussion that applies to almost every industry. Show More Summary

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