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7 Tips for Incorporating Snapchat into Your Marketing Strategy

Let’s face it, Snapchat is an application that has many of us scratching our heads and wondering if it’s simply something the “kids are doing these days” or if there is valuable as part of a marketing strategy. The good news is, Snapchat has faced tremendous growth since launching a couple years ago. In fact, [...]Show More Summary

Top 50 Social Media Marketing Influencers Speaking at #SMMW16

One of the largest and most influential social media conferences, Social Media Marketing World, starts this week in San Diego. Bringing together a mix of industry experts, influencers, brands, practitioners and social media enthusiasts, #SMMW16 represents a confluence of interests about all things social media that is virtually unmatched. At the center of the conference [...]Show More Summary

The Importance of Designing Customer Experiences

SXSW is one of my favorite events of the year for many reasons. It’s an experience where serendipity becomes the new gravity and almost everyone you meet has incredible stories to share. Upon arrival in Austin, I drove straight from the airport to the Sysomos lounge to see my dear friend Amber Naslund and her team. Show More Summary

Introducing a framework for experience architecture

Alan Quarry is one of those people that makes you smile and earns your trust and respect within minutes. He also has a pretty killer video setup. Alan invited me on his show to talk about X and I gladly accepted. The minute I plugged-in to his video feed though, I instantly wished I could teleport to his studio. Show More Summary

Online Marketing News: Brightest Millennials, Branded Content, Google Penalties

Infographic: How the Best and Brightest Millennials Live, Shop and Dream Millennials are a popular demographic for marketers, but with that popularity can often times come stereotypes and shortcuts used to resonate with this audience without doing the legwork of truly understanding them. Show More Summary

9 Awesome Tools To Up Your Instagram Marketing Game

Instagram has come quite a long way in its short life. From being loved as the land of sepia selfies and delicious foodie pics, Instagram is now a major social network with more than 400 million monthly active users. According to a 2015 report, Instagram is the most important social network to American teenagers. But [...]Show More Summary

Book Review: 5 Takeaways From Scott Brinker’s Hacking Marketing + Bonus Author Interview

Digital marketing is a very competitive race. The team that is nimble, creative and working smarter will almost always win and keep the business in the end. Many tools and processes have surfaced over the years that can help marketers improve their efficiency and deliverables. However, there are still many antiquated processes that still exist [...]Show More Summary

Keeping it Real with Content Marketing: Why Integrity, Storytelling & Creativity Reign Supreme

Marketing is often seen as a game. A game in which the marketers are the strategists and the customers are the pawns. Unfortunately, that is a game in which nobody wins. Marketers may feel a quick rush due to their success but customers that feel duped or mislead will surely, and quickly spread news of [...]Show More Summary

To improve CX, companies must rethink the funnel and cater to Gen C

A (r)evolution is brewing, and most companies are not prepared for it. It’s no secret how, with an overabundance of new devices and platforms available every day, customers are more empowered and finding new ways to either hack or completely ignore company touchpoints. Show More Summary

7 Influential Software Marketers Creating Great Content (& Where You Can Find it)

How often have you met someone that walks the walk, but can’t quite talk the talk? Chances are, we’ve all encountered marketers that fit that bill. Fortunately, there are many influential marketers that are consistently creating great content that showcases their expertise. Upwards of 60% of B2B marketers have stated that creating engaging content is [...]Show More Summary

Facebook Borrows New Feature from Snapchat for to Better Communicate

Conversations about the eventual demise of Facebook are greatly exaggerated. Each week it seems, Facebook finds interesting ways to improve engagement on its platforms by either innovating, acquiring or borrowing new features. Did you...Show More Summary

Online Marketing News: A to Z of Content, Native Ads Dominate, Google’s Local 3-Pack

A to Z of Content Marketing: A 40 Point Checklist [Infographic] Creating great content and getting it in front of the right people is harder than it may sound. This fun infographic shows the A to Z of great content marketing, including curating relevant content, having a solid strategy, and social media recommendations. SocialMediaToday Native [...]Show More Summary

Marketers Unite: Join us for April’s Mega Social Media Marketing Conference #SMMW16

Social media marketing is no longer seen as the passing fad it once was. In fact, brands have invested billions of dollars trying to build a social community that would ideally build awareness, engage potential customers and eventually lead to sales. However, to this day over 65% of marketers are still challenged to assess the [...]Show More Summary

3 Ways to Gather Actionable Insights From Google Analytics to Inform Your Marketing Plan

Today’s marketers are lucky. Why? The amount of data and tools to help interpret that data present an opportunity to be far more effective than in the past. However, marketers may not be using one of the most well-known tools in the most effective way. We’re talking about Google Analytics. Unfortunately, it can be incredibly [...]Show More Summary

The Opposite of Change is Conformity: A framework for driving meaningful digital transformation

Digital transformation is a buzzword. On top of that, the term digital transformation causes debate amongst those working in or studying the field and confusion among everyone else. But at the same time, digital transformation is also one of the most promising and impactful trends in business (r)evolution today. Show More Summary

How Best-in-Class Brands do B2B Social Media Strategy [Report]

Social media is a mainstay of B2C marketing, but it’s hard to imagine B2B brands rocking the most popular platforms today. How can you promote sophisticated financial instruments, cloud software, or heavy machinery on Instagram? It brings to mind an image of, say, a construction crane on the beach, with the caption “Sipping margaritas and [...]Show More Summary

7 Tools to Uncover Customer Needs & Map the Customer Journey to Create Better Experiences

Marketers have become increasingly focused on the importance of understanding the customer journey and using data to lead their marketing strategies. Salesforce recently reported that 86% of senior-level marketers say that creating a cohesive customer journey is absolutely critical. However, knowing where to start can be a daunting endeavour. But not taking action has the [...]Show More Summary

What you need to know about the stupid people who don’t hire you

I heard a business owner earlier making an amazing statement. Here’s what he said, along with a massively valuable marketing lesson. The business owner was being interviewed on local radio. They asked him how his business was doing. He replied that it was really struggling. Show More Summary

Is too much choice hurting your marketing results?

How many service options or service packages do you offer to prospective clients? Many small business owners offer too many options and it’s losing them a fortune. Here’s why. The more options you give to a prospective client, the more choice they have. Show More Summary

Let’s get engaged

One of the most effective ways to grow a business, is to become an engaged observer. It’s a skill that anyone can learn and the results can be incredible [and fast]. Here’s an example of what I mean. When a typical business owner finds a useful website, they’ll read it and bookmark it. Show More Summary

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