By Laura Kay, Chief Firecracker, Pink Spark Systems When was the last time you strutted? You heard me right...strutted. Maybe you've never done it. Maybe it's been a while Either way, let's change that...today! The dictionary's definition...Show More Summary
Post by Blog Manager Robbi Hess In my role as an editor and a blog manager I receive countless numbers of emails a day. Many of them are cringe-worthy! Why? My name is spelled incorrectly. Yes, I realize Robbi may not be typical, but hey it's my name so please use it correctly. Show More Summary
The 2014 Digital Dollar Shift [Infographic] - 58% of business to business (B2B) marketers are spending more on social media this year, with just one in fifty decreasing their spend in this area in 2014, reveals a new study. Find out all about the current state of digital spending trends in the infographic above. AllTwitter Introducing [...]
'Native' Advertising: More handwringing on native advertising, which is not going away (neither the newly-titled advertorial, nor the handwringing). The concern seems most contentious at publishers that have print editorial standards. Yahoo,...Show More Summary
The power of storytelling in content marketing is unmistakable. But what is there beyond storytelling? That’s a key question being asked and answered at the upcoming Content Marketing World conference Sept 8-11th in Cleveland. To offer insights into the advancing world of Content Marketing, CMI and TopRank Online Marketing have collaborated for the 3rd year in a row [...]
This may be the most useful post I’ve written this year. As regular readers will know, I often talk about the need for business owners to attract the attention of their marketplace and give them a story worth sharing. Well, I recently experienced a great example of how the process works. Show More Summary
Mobile: Mobile internet usage just ate the internet. Most time spent on the internet is now done watching the tiny rectangle screens of mobile devices. A goodly portion of this is social networking. Ad Fraud: Ad fraudsters are already gaming the first generation tools ad networks like Tremor and AdaptTV have been deploying to detect bot-generated impressions and [...]
Google Hangouts on Air make me feel stupid. I’ve agreed to do about 20 interviews via Google Hangouts on Air and every time I’ve tried to log onto one, there has been a problem. My technology failure makes me look...
Guest post by Joan DeMartin In the perfect writing world, you would have teams of dedicated professional editors to review each piece of your writing, and their insightful comments would only enhance your otherwise gifted prose. Uh,Show More Summary
Privacy…everyone keeps talking about it and apparently everyone is concerned with it, but does it matter? I recently watched the documentary, “Terms and Conditions may Apply,” which provides a fascinating look at how organizations such as Facebook, Google, Apple, and others have changed the way they look at and approach privacy. Show More Summary
Metrics: Nielsen just may manage to stay on the moving media gravy train, having had most major mobile networks sign up for their mobile measurement service. Search: Google Product Listings ads are getting one- to five-star ratings, as shown in testing in the U.S. currently. Social: Twitter is a tiny competitor relative to Facebook, but it is showing user growth [...]
by Yvonne DiVita Seriously, National Lipstick Day? Who knew? Well, Kristin Elliott of Doodie Pack pet supplies, which I LOVE... tagged me on Facebook with this news and I'm dancing around my desk now. #NationalLipstickDay was created just for me. Show More Summary
Don’t let complacency undermine your company’s hyperconnected present and future. Pervasive technology fundamentally changes how people communicate, discover and connect. With smartphones and tablets serving as digital appendages, we focus on small screens throughout our day, every day and in all we do. Show More Summary
Over the years, I’ve been fortunate to work with some incredible leaders. Here are 7 habits, which are common to all of them: They don’t compare themselves to their competitors. They compare themselves to the work they did yesterday, and then commit to do better today. Show More Summary
Post by Blog Manager Robbi Hess I was #havingdinnerwithfamily and then I #walkedthedog before I #hadicecreamwithfriends and finally I #saidgoodnight. Aaahhh, the hashtag, the measurement by which we gauge our life... or so it seems.Show More Summary
Last month I presented at an event in Winnipeg, Canada for Travel Manitoba. The travel market is crowded and consumers have lots of places to find information about places to visit. Into this environment, the best content can win th...
Tammy was shocked when she emailed me today. She explained that she had been following a business expert on Twitter for years. Then today, he suddenly aged by around 15 years! 15 years older in just 24 hours Of course, the guy is just a day older today, than he was yesterday. Show More Summary
Marketers are really jumping on the content bandwagon while the definition of what “content marketing” really means varies greatly between the SEO, PR, advertising and custom publishing industries. For example, I recently read very clever post about content marketing on a SEO website providing an impressive array of content types, tactics, tips and shortcuts for content to be [...]
Tom, me, and Caroline at the first BlogPaws by Yvonne DiVita #BecauseIAmWhoIAm Robbi Hess, the blog manager here at Lipsticking, tagged me in a blog hop last week. Robbi writes several blogs but her most recent is a favorite of mine, All Words Matter. Show More Summary
Leave your bulky camera at home from now on! Here are 9 easy tips and some great (free!) apps to use your smartphone to take great pictures to illustrate your blog posts, or to use in your social media updates...