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1 Short But Important Prediction for Marketing in 2015

It’s that time of year when experts share their predictions and others assemble them into long lists. Yay! I’ve only managed to write one officially so far. And to be honest, it’s less of a prediction and more of something I’d love to help will to happen, not just for the future of marketing, but […]

My personal story: The power of focus!

  I have something personal to share with you today. It’s a goal I reached this week, which carries a valuable lesson about the importance of focus. When I relocated my business from London to a tiny village in South Yorkshire, I no longer had commercially viable access to clients. Show More Summary

Online Marketing News: PageRank Is Dead, Google Gets Anti-Ads, Every Tweet Ever

10 Marketing Predictions for 2015 [INFOGRAPHIC] - There have been many changes in the digital marketing space over 2014, and that has marketers preparing to revise their strategies as we approach 2015. So what is the future of SEO, social media, content marketing, and mobile marketing?  Find out. Social Media Today Survey: The 10 Biggest Challenges [...]

Don’t stop until you’re proud

How hard should you work? How successful should your business be? How much should you care? How long should you spend delighting your customers? How many times should you try before quitting? The answer One way to decide is to keep going until you’re proud. Show More Summary

Stay Connected While You’re Home for the Holidays

If you, like many people, will be headed over the river and through the woods to Grandma’s house — or anywhere else for that matter — you may stress out at the idea of stepping away from your business for days or weeks at a time. Thankfully,...Show More Summary

Where Brand Journalism and Native Advertising Can Fit Within Content Marketing

Over the past year the discussions about what content marketing is and isn’t as well as the role of content within marketing and PR functions of a business have been interesting to watch. Especially the discussions around whether brand journalism and native advertising fits in the content marketing mix. Here’s my take on it. Content [...]

How a Shift from All SEO to Social & Influencer Content Boosted Page Views by 500%

A small business technology company was focusing their online marketing efforts to SEO and this approach proved to be effective for several years. Keyword research revealed relevant keywords in demand from searchers actively looking for solutions in this software category. Existing content was optimized, cross linked and new content was created where needed. Content was [...]

The Gap Between Big Data and Big Insights: Turning data into engaging stories

Have you seen the popular HTC One TV commercial featuring Gary Oldman? It’s quite brilliant really. A highly celebrated A-list actor is paid millions to say little more than “blah blah blah” throughout the entire commercial. I’m reminded of it because that’s the reaction I tend to have these days when I hear the words […]

Relying on Offices is so 1990!

A few weeks ago I had a book launch event in NYC hosted by REGUS. One of the big topics of discussion was all around offices and their role in the future of work. In other words, do we need to continue to rely on offices as the only place where we can get work […] The post Relying on Offices is so 1990! appeared first on.

Mobile retention benchmarks for 2014 vs 2013 show a 50% drop in D1 retention (Guest post)

[Andrew: There’s very little data out there on mobile, and so in the last few weeks, I’ve had guest posts on the % of users who opt-in to push notifications, as well as clickthrough rates of push. Today, I have some new metrics around...Show More Summary

New data shows up to 60% of users opt-out of push notifications (Guest Post)

[Andrew: There’s a real shortage of information about push notifications, CTRs, response rates, etc. Partly this is due to the immaturity of mobile as a marketing platform, but it’s also because of the opacity of the iOS platform. IShow More Summary

Why aren’t App Constellations working? (Guest Post)

[Recently, I read this roundup of perspectives on “App Constellations” on the new social/professional news app Quibb. This is an emerging product strategy in mobile embraced by Facebook, Linkedin, Foursquare, Twitter, and others, and found it fascinating. Show More Summary

Lessons learned adding messaging to a notes app (Guest Post)

[Today we have a guest post from Alex Schiff, who’s a co-founder and CEO of Fetchnotes, which makes simple, smart tools that help people work together and get things done. Fetchnotes graduated from Techstars Boston in November 2012, and is currently a team of 5 in Cambridge, Massachusetts. Show More Summary

20 Magicable Takeaways From 5 Social Media Marketing Case Studies at @smbmsp

On Friday nearly a dozen members of the TopRank Online Marketing team had the privilege of attending a packed house at 514 Studies downtown Minneapolis for Social Media Breakfast aka #SMBMSP72. The topic? Social Media Marketing case studies. And gnomes. And bacon. And made-up words like “magicable”. Featuring case studies about local and national brands including Land [...]

A powerful business lesson from an absolute genius!

The artwork above carries a massively valuable lesson. It explains one of the most important elements in the development of a successful business. It’s also one of the most important posts I have ever written. Yes, it’s Andy Warhol’s masterpiece, Campbell’s Soup Cans. Show More Summary

Don’t let Easy Street destroy your business!

The Internet is incredible. It has placed a world of knowledge at our fingertips. It has also allowed us to communicate with people worldwide at no financial cost, thanks to services like Gmail and the multitude of social networks. So, we can now learn or research anything and there’s no charge for connecting with people. Show More Summary

Tell them what you stand for. Here’s why!

When you communicate what your business stands for, something magical happens. A section of your marketplace, who believe strongly in the same things as you, will find themselves hugely attracted to your business. Those who are strongly against what your business stands for, will look elsewhere for a provider. Show More Summary

Google May Turn Adsense into Paid Content Vehicle for Publishers | Marketers Like Paying Less | Facebook Providing Insight to the Moneyed Clients

Publishing: Google is making its Adsense system into an opportunity for publishers to allow their readers to pay them (and Google) for not displaying ads. Essentially, an outsourced paid content system. The small scale testbed is in testing right now, and Google isn't committing to release it generally. Robot Invasion: Marketers are eschewing the pre-bought media structure of [...]

Online Marketing News: Shoppers Don’t Share, Men Pin Too, Facebook Groups Up

96% of Brands Worldwide Use Twitter - The use of Facebook, Twitter, YouTube and Instagram has become almost mandatory for brands, with more than nine in ten companies around the world using these platforms, reveals a new study. AllTwitter Facebook Reducing Overly Promotional Page Posts in News Feed - One of the main reasons people [...]

Last few remaining

Have you noticed what happens when the media report that something is about to be in short supply? Queues form. People stand in line, just so they can get it before it runs out. Here’s the thing: Whether it’s fuel or the latest mustShow More Summary

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