Conferences, symposiums, summits, trade shows, roundtables and world expos. From intimate, invitation-only events to sprawling Las Vegas-style exhibit halls, most of us have attended at least one industry-specific event. While the business value has been debated off and on over the years, and it was predicted that webinars and other digital forms of online training [...]
Yahoo Deathwatch: Even Bing is growing at the expense of Yahoo in the search category, with Yahoo showing a record low of about 11 percent. At the current rate of share decline, the last Yahoo search user will press the purple button on July 15, 2021. Search: This year's Bad Ads Report showed many more ads being [...]
With SXSW Interactive only a few weeks away, I wanted to see who else might be making the annual trek down to Austin. I’m personally doing a shorter trip than usual, arriving on Thursday March 6th and heading home on Sunday March 9th. But while I’m in Austin, I’m participating in a few different events this year. On Friday, March [&hellip
Last week I attended and presented at the SES conference in London where online marketers from all over Europe and as far away as Australia converged to learn about integrated marketing and paid, earned, and owned media. With it’s history in search marketing, the conference complemented presentations on digital marketing with sessions on SEO. Making [...]
I was emailed today by a reader, who pointed me to a blog post she’d just seen. She noticed something VERY suspicious… an exploit was being used to trick the blog’s readers. As a lot of people get taken in by this exploit, I thought I would answer her question here. How a poorly written […]
In my experience as a patient and as a family member of patients, I’d have to say that the healthcare industry has the absolute worst customer service there is. It’s crazy! If I need to make an appointment with my...
An increasingly popular buzzword with internet marketing gurus, is dominate. They want to show you how to dominate; your niche, your competitors, your marketplace, trade events, social networks… everything! People don’t like being dominated As you know, when someone tries to dominate a conversation or a group of people, it’s extremely unattractive. It repels us. […]
By Laura Smith, Chief Firecracker, Pink Spark Systems Do you have a creative task to do today? If you’re like the average (even though I TOTALLY get that you’re ANYTHING but average) entrepreneur or business woman, I bet you do. Also,...Show More Summary
30 Reasons Pinterest Will Rule in 2014 [Infographic] – As much as we would like to think Facebook is the most powerful social media tool, Omnicore has made a good argument that Pinterest has really picked up the pace and is here to rule over all the other social media tools. See why here. Sociable Blog [...]
One day you will arrive. You’re definitely on course. The question is… where will you arrive? Something better I hope you are on course for something better. I don’t know you personally yet, however, I want the very best for you. I want you and those you love, to enjoy a better lifestyle. I want [...]
By Amanda J. Ponzar @LivingUnited Happy snow day. #Snowpocalypse. #Snowmaggedon. It's time to relax, recharge, re-evaluate. I even started re-reading George Orwell's 1984, chuckling about how similar “Big brother is watching you” seems to the NSA today. Show More Summary
I've never understood why anyone would use a URL Shortener, but A LOT of people do, so it's time for a discussion and some eye-opening facts on this bad practice...
Each morning, you are presented with choices and challenges. The way you decide to deal with them, is what determines your success. Choices and challenges Most small business owners tackle their daily choices and challenges, using a a very average approach. As a direct result, they work too many hours, for uninspiring clients who pay [...]
Mobile: App makers are once again upset at a sudden Apple policy change, this time with its decision to disallow apps from employing the mobile equivalent of a cookie unless the app is actually serving ads. The always-silent Apple's motives remain unknown, but concerns over misuse of the personally identifiable information may have been seen as [...]
Hello from the Netherlands! After a 4 hour flight from San Francisco to Chicago and then another 8 hour flight from Chicago, I (and my fiance Blake), finally made it to Amsterdam where I will be keynoting The Social Conference. We are staying in a hotel that once used to be a prison during World […]
The tide of influence hunting on the web is rising beyond public relations and social media to digital marketing at large. In particular, there’s growing attention being directed towards influencers as gateways to new audiences. Influence as the ability for a person to inspire action amongst a community is a very powerful thing and therefore, [...]
The shortcuts to success have 2 things in common. They are not shortcuts. They don’t lead to success. Rather than looking for shortcuts to success, the smart business owner looks for proven paths to success. Instead of looking for the easy route, they look for the best route. Does it sound like harder work than [...]
Ad Fraud: With ad fraud becoming an issue more understood by the mainstream, Facebook is getting a little defensive. Responding to a Washington Post report showing that marketers must increase budgets to get adequate quantities of "real" likes, Facebook said that "Fake likes don't help us," which, aside from all the money paid directly to them [...]
Guest post by Monica Corton, Executive Vice President, Creative Affairs & Licensing Next Decade Entertainment, Inc. Now that the Beastie Boys have gone on the offensive for the unlicensed and unauthorized use of their song “Girls”, written by Adam Horovitz and Rick Rubin, as used in the Goldieblox viral video campaign to feature their girls […]
Geek alert(!!) My newest book, Marketing the Moon: The Selling of the Apollo Lunar Program, will release from MIT Press this month. I am mega excited. Here is the Amazon USA listing for the book and here is the Marketing...