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B2B Marketing Convergence: Disappearing Silos, B2C to B2B Mind-Meld, Inbound Outbound Mastery

My first experience with B2B Marketing in the digital marketing industry started as the worlds of Public Relations and SEO started to collide early in 2001. Our tiny agency won a media relations account for a $1 billion company in the high tech industry. What set us apart from all the other big PR shops was how [...]

FOW Community Update!

It’s been a few weeks now since we first launched the FOW Community to a very small and select group of members. We learned a lot through our initial (albeit quiet) launch and are getting ready to kick things up a bit. The goal of the community is to prepare organizations for the future of […] The post FOW Community Update! appeared first on The Future Workplace.

The Future of Work Podcast, Episode 5: Guy Halfteck – How Big Data and Games are Changing the Recruiting Process

Click Here to Subscribe via iTunes Click Here to Subscribe via RSS Feed (non-iTunes feed) Click here to download the episode (right click “save as”) http://traffic.libsyn.com/futureofworkpodcast/guy.mp3   The one stat you need to know...Show More Summary

How to reclaim the energy you had, when you started your business!

When we start out in business, we have dreams, goals and ambitions. We are motivated by the prospect of not having a boss and being able to do things our way. We make plans. We set goals. We’re filled with energy. Then something happens...Show More Summary

Mobile retention benchmarks for 2014 vs 2013 show a 50% drop in D1 retention (Guest post)

[Andrew: There's very little data out there on mobile, and so in the last few weeks, I've had guest posts on the % of users who opt-in to push notifications, as well as clickthrough rates of push. Today, I have some new metrics around retention, including for the first time, a systematic study of D1/D7/D30 […]

#Sunisforshining Don't Let the Sun Catch You Crying

by Yvonne DiVita "You're just so hard to work with!" Harsh words to hear. Especially given the fact that I'm not hard to work with. Yes, I am proud and confident and I can be domineering. But, I also listen well and 99% of the time try to see things from the other person's viewpoint. Show More Summary

What everybody ought to know about The Small Print

Have you noticed something about the small print we find in marketing and on packaging? The small print is small for a reason They don’t really want us to read it! It almost always tells us that the advertising message isn’t as goodShow More Summary

Online Marketing News: Pinterest and Instagram Are Addictions, YouTube Most Converting, Facebook Gets Timely

SMBs Allocate More Budget to Social Than Other Channels - BIA/Kelsey’s new study shows that small and medium businesses now use social more than any other media platform for business purposes. ClickZ A Quarter of U.S. Teens use Twitter’s Vine [STUDY] - One in four (25 percent) of teenagers in the United States use Vine, [...]

Business Lessons From the Life of Joan Rivers

A successful business is often about finding the right key to open the right door. Joan Rivers once said, "If I can't make it through one door, I'll go through another door — or I'll make a door." She doesn't mention anything about finding a key, probably because she'd just knock the door down. Show More Summary

Ruthless Pragmatism: Kevin Spacey’s Approach to Content Marketing

In case you missed it, the ‘ruthless pragmatism’ approach to politics of House of Cards’ Frank Underwood has stretched far beyond Capitol Hill to the world of content marketing. With the lessons learned about the changing media landscape, Kevin Spacey, Underwood’s real-life actor alter-ego, is becoming influential in Marketing as well as Hollywood. The success of House of [...]

How to Get Executive Buy-In for Your B2B Influencer Marketing Program

Increasing numbers of marketers are enthusiastic about the power of influencer marketing – and not just in the B2C marketing world. B2B marketers are also discovering that influencer marketing goes beyond things like asking bloggers to vouch for their products on Twitter in return for a free sample. Professionals with clout are engaged in active digital [...]

How to earn massively more from your business

If you would like to earn more, much more, I have some great news for you. No one undervalues your time or your work, without your full consent. Think about it: You set your fees. You choose your clients. You pick which end of the marketplace...Show More Summary

31 Predictions on the Future of B2B Marketing

Precognitive Marketing, neural interfaces to marketing dashboards, Google cranial implants – is this science fiction or is it the future of B2B marketing? Maybe a bit of both! These and many more insights (of the predictive and practical kind) can be found in our latest eBook, The Future of B2B Marketing as part of our [...]

Here’s a proven way for you to attract great clients

I’m going to share a highly profitable idea with you today. It’s a proven way to attract the best clients, the highest fees and more word of mouth referrals than ever before. Going premium Have you considered the huge benefits of offering a new, premium product or premium level of service? Think about it. Show More Summary

Keynote Panel on Workforce 2020 From Success Connect Conference (Video)

I spent the past week in Kauai with my (now) wife, Blake Landau, (for our honeymoon) where we ate lots of good food, explored the island in a helicopter, took a boat tour, swam in the ocean, and did all sorts of fun touristy things.Show More Summary

Can We Trust Women Empowerment Ads?

Guest post by Katie Parsons By now you’ve probably seen the viral “Like a Girl” video ad from Always that features men and women from different age groups performing physical actions like running or throwing a ball like (you guessed it) a girl. Show More Summary

3 Events on the Future of B2B Marketing, Digital Public Relations & Social Media

As we enter the 4th quarter of 2014, many marketers will be focusing on what’s next for the coming year. While most marketing planning for 2014 has “officially” occurred by now, let’s face it: things change fast in the digital marketing and PR world. Interest in the topics like the future of B2B marketing, Digital [...]

Some important dates for your diary

When Milton Erickson said, “A goal without a date is just a dream!”, he was right. The date is a deadline. It’s what creates the urgency required, to motivate us to take action. Setting a date Here’s a suggestion: Set a completion date for each of the goals and tasks you’re struggling with. Show More Summary

“Screens Are Getting Boring” – Russell Davies

screens are getting boring Originally uploaded by Will Lion Posted in Uncategorized

Online Marketing News: Unpopular Is Less Popular On Social, C-Suite Doesn’t Get Digital, Facebook For The Media

Social Networking Accounts For (at Least) 28% of All Media Time Spent Online [STUDY] - Internet users now spend a daily average of 6.09 hours on online media, and more than one full quarter of all that time that is used by social networking on platforms such as Facebook, Twitter, Snapchat and Instagram, reveals a [...]

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