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10 Powerful ways to get people talking about your business

Here are 10 motivators, which inspire people to spread the word about you. See which ones you can adapt and apply into your business. People will share your message, if it makes them look clever. This is why social networks are packed with Einstein quotes. Show More Summary

4 Inspiring reasons to write regularly

There are many compelling, commercial reasons to write regularly. For example, blogging and newsletter writing can be hugely valuable. Here are 4 less obvious benefits to writing regularly, which seldom get mentioned. In many ways, these are just as valuable. Show More Summary

Behind the scenes: The tools I use every day

I often get asked about the tools I use for my daily work. The image above is pretty-much the standard set-up for me… extremely minimal, with everything I need and nothing I don’t need. Here’s some more detail, including the hardware and software I use. Show More Summary

Online Marketing News: Twitter Crime, Google Redesign, Facebook Free Fading, Social Media Wave

Facebook Announces News Feed Redesign To Mirror Mobile - In the coming weeks, Facebook will roll out an update to the News Feed design it introduced last year. More users will be switched from the old News Feed design, with a white background, to a mobile-inspired News Feed with bigger images and a darker background. There [...]

What every business owner needs to know about promises

Have you ever seen a business, which markets itself as being average? No, neither have I, yet that’s exactly what most businesses are. Instead, businesses are marketed as offering great, amazing or exceptional products and services.Show More Summary

Nielsen Cops Out, Withholds Data on TV Audience Migration to Internet at Behest of Media Sales Clients | Comcast Eats Time Warner; Gains Leverage Over Would-Be TV Tech

Metrics: At the request of their paying clients in the local television market, Nielsen is reversing itself and withholding data showing a small but increasing percentage of the audience moving to the internet for viewing the shows measured for ratings. In effect, this allows local TV media to sell parts of the audience that don't actually [...]

Online Reputation Book Review: Repped by Andy Beal

Many years ago when the role of search in brand reputation was really coming into it’s own, Public Relations and SEO were becoming unlikely partners as way to position positive messages about brands and individuals in search results. The combination of Search and PR was actually the genesis of TopRank Marketing. As Google became a [...]

How to get people excited about your business

How enthusiastic are you about the work you are doing right now? The reason I ask you that question, is that people notice. They notice if you’re enthusiastic about your business. Equally, they notice if you lack enthusiasm and are simply going through the motions. Show More Summary

Contest invites musicians and music lovers to create, listen and share

By Donna DeClemente, Donna's Promo Talk User-generated content that is submitted in contests is an extremely popular way that brands and companies execute to engage with consumers. Social media enables them to help spread the word, gain new followers, and hopefully customers, while at the same time creating buzz for their business. Show More Summary

It’s not about how you sell. It’s about how I buy.

Today buyers are in charge. The idea of mystery in the sales process is over. We research someone online before agreeing to a first date—is he a creep? We fire up LinkedIn an hour before an initial business meeting—does she...

Are You Subscribed to the Collaboration and Future of Work Newsletter?

If you haven’t subscribed to our newsletter yet, not only am I sad and disappointed, but you are missing out!  We just redesigned it and expanded the content a bit to shift from just focusing on collaboration to targeting the future of work and collaboration.  That means that you will content ranging from how to […]

How to lift your business to a whole new level

If your business has been spinning it’s wheels or it’s growth is slower than it should be, this post is just for you. I’m going to show you how to get your business flying, based on 2 questions that every successful business needs to answer. Show More Summary

Looking Back: The Birth of The Brandery

This year The Brandery will welcome our 5th class of companies, a milestone that we could only dream of just a few years ago.   We didn’t expect to be looking back on our 5th Anniversary with 36 alumni startups.  And we for sure didn’t imagine that those companies would have raised over $45 million in […]

5 LinkedIn Marketing Tips to Optimize Your Social Media Success

Last week we published the first Social Media Marketing World conference eBook and while it’s had over 15,000 views on Slideshare and many thousands of views here already, I think we’ve just seen the tip of the iceberg. As a robust sized eBook, it’s full of practical advice including platform specific tips like the following [...]

Do You Ever Take The Time To 'Spring Clean' Yourself?

Post by Blog Manager Robbi Hess Rumor has it that spring will soon be arriving in Western New York. Honestly, I will not believe it until I feel it. Right now my yard is still covered in close to a foot of snow even with the "warm weather" we've been having -- I guess that 33 degrees is warmer than 6 degrees, but it's all relative. Show More Summary

What’s the One Most Important Skill for a Content Marketer?

Focus and simplicity help ideas grow. The changing, competitive and often complex world of content marketing could use some simplification and that’s why it was refreshing to get the following question recently: What’s the one thing that has been instrumental for you to be successful at content marketing? My gut reaction of course was, there [...]

How to build a great business, doing things YOUR way

If you want to work with better clients and never need to compete based on fees again, here’s something to consider. Doing things your way The moment you stop offering a similar service to your competitors, you stop competing with them. Show More Summary

Millennials in the Workplace, Are They Really That Scary?

You’ve heard of millennials right? Those weird looking new people that are starting to enter our organizations? Countless articles have already been written about them but the tone seems to be one of “freaking out.” Millennials are being painted as these type of far-off aliens who are going to be inhabiting our world and changing […]

How to put your ideas into action

There are 2 types of idea people: Those who have lots of ideas. Those who have lots of ideas… and do something with them. Putting your ideas into action The rewards in business always go to those, who do something with their ideas. Here’s...Show More Summary

How stories help you to grow your business

I recently bought 2 boxes of chocolate chip cookies. I don’t like chocolate chip cookies. My family are not especially keen on them either. So, what motivated me to buy them? People buy the story When a child from the village schoolShow More Summary

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