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Online Marketing News: Facebook Livestream Ads, Native Video on LinkedIn, & Ad-Blocking Myths Busted

The smart and talented Tiffani Allen will return for next week’s roundup. While we wait, let’s dive into what’s been happening in the news this week. The Future of Social Video: A Brief Look into What’s Next [Infographic] Video. Is there anything it can’t do? First it kills the radio star, and now it’s taking over [...]Show More Summary

Building a Brand Through Experience Design

  Recently, I had the good fortune of conducting a joint interview with Don Schuerman, chief technology officer and vice president of product marketing at Pegasystems on the topic of customer experience. Don brought an intriguing perspective...Show More Summary

The Content Marketing Kitchen: 4 Tips for Writing Delicious Copy

What does the color blue taste like? How does boredom taste, or the mental image of a square? Pastry chef Taria Camerino could tell you. She has synesthesia, a kind of wire-crossing of sensory input, and her memory works almost entirely through flavor. She’s a pastry chef by trade, making delicacies with flavors based on [...]Show More Summary

Which of These Three Things is Limiting Your Business Growth?

“Why isn’t my business growing as fast as I’d like?” This is essentially the primary question I get from my clients. It might not be in those exact words. In fact, the thing they initially come to me for is typically a symptom of another underlying problem. Show More Summary

Boost Content Marketing Results & Learn How LinkedIn Grew Their Blog by 30X

Conversations between digital marketers are always abuzz with the latest, greatest and most innovative content marketing techniques. Everything from different content types, to the newest ways to promote content are never far from their lips. There is no doubt that content plays an incredibly important role as part of an integrated digital marketing program. And [...]Show More Summary

Build Platforms, Not Just Products

Guest post by David Rogers (@david_rogers), faculty at Columbia Business School and author of The Digital Transformation Playbook: Rethink Your Business for the Digital Age. This excerpt is from Chapter 3, on how businesses need to transform their strategy for competition. Show More Summary

What was missing from Sharknado? A music video! See what we made for Syfy

Critics hailed it the “greatest cinematic franchise of all time.” But what was missing from Sharknado? A music video! To promote Syfy’s “Sharknado: The 4th Awakens,” The Offspring wrote a new song based on “Gigantor” by fellow punk band...

6 B2B Brands Winning with User Generated Content on Instagram

With more than 500 million monthly active users and a whopping 300 million daily active users, Instagram’s popularity and growth presents large and small brands with a huge opportunity to connect with a large, diverse audience. But while most B2C brands have found it relatively easy to build connections and followings on this visual social [...]Show More Summary

Freak out. Stand out. Become a misfit!

Today’s post is one of the most important I have written in a long while. I hope you find it useful. Think about it: Everyone who has achieved meaningful business success, is a misfit. The same is true of everyone who has led an extraordinary life. Show More Summary

Content Marketing World Keynote Interview: Kathy Sterio, GE

Content Marketing within large, complex organizations is not for the faint of heart. Many big companies are legacy brands with years of history behind marketing status quo. Today’s business environment calls for constant innovation and for marketers that can champion the necessary change, there can be significant impact. In that context, I introduce you to Kathy [...]Show More Summary

Here’s a proven way to quickly boost your profits

If you want to generate high quality sales extremely quickly, I have a powerful, proven idea for you. It’s based on a strategy I use with my clients, which has produced amazing results. It can work for you too. Here’s what you need to know. Show More Summary

Rule number 1 for smashing your targets

How will you know when you have enough: Customers? Contacts? Money? Profit? Subscribers? Twitter followers? Put a number on it. Be intentional. Get specific. It’s impossible to hit a target, when you don’t know what you’re aiming at. Let's grow your business: I can help you build a more successful business, increase your sales and boost your profits. Here's how !

Online Marketing News: Critical Personalization, Social Strategy Research & Marketers on Reddit

Why Creating a Personal Online Experience for Your Visitors Is Critical [Infographic] Did you know that 87% of companies that have implemented web personalization have seen an increased return in key metrics? There is certainly a strong case to create a personal experience for visitors to your website or blog. Show More Summary

What Does ‘Mobile-Friendly Content’ Really Mean?

If you’re a 90’s kid, you likely have fond memories of Saved by the Bell and its star, precocious Ferris Bueller type Zack Morris. You could tell Zack was unique among the students at Bayside High. For one thing, he could stop time and address the camera directly. But more importantly, he had a cellular [...]Show More Summary

Are you going to do your very best work today?

If not, what story are you telling yourself, which is motivating you to do less than you’re capable of? Tell yourself a more empowering story. Choose to give everything you do your very best shot. Then, do the same tomorrow. Soon it will become a habit. Show More Summary

Find Success By Putting Your Digital Advertising to the A/B Test

Testing different variations is one of the quickest ways to learn, and Digital Advertising is no exception. When you begin talking about A/B testing, many of us get nervous and all sorts of possible catastrophes begin swimming around in our heads. But the truth is, advertising is a quickly evolving tactic, and in order to [...]Show More Summary

Video – Does brainstorming work?

For years, I have seen people use brainstorming as a way to generate ideas and solve challenges. For years, I have found traditional brainstorming sessions to be of very little value. It seems I am not alone. In this RSA video (see below), journalist and author, Jonah Lehrer, argues that traditional brainstorming just doesn’t work. Show More Summary

Don’t let the robots kick your ass

If you’re currently churning out content, as part of your marketing mix, you’ll soon be in big trouble. On Friday, the Guardian newspaper reported on a piece of software, which is capable of writing articles. The end result reads like most of the content marketing out there. Show More Summary

8 Social Media Marketing Hacks to Boost Engagement

When it comes to effectively and meaningfully reaching your audience, I think it’s pretty safe to say that all marketers understand the important role social media plays in that quest. Not only does your audience seem to live on social networks—posting vacation selfies and checking into newly opened restaurants—but they also rely on them for [...]Show More Summary

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