Nearly 5 years ago, I walked into the TopRank Online Marketing offices eager to start my first day. To say I was nervous would be an understatement. I was sure that the team could all tell that I was a total digital marketing newbie. Those first 8 hours were both exhilarating and overwhelming. Lingo that I had never [...]
Okay… it’s confession time. Whenever I read a marketing message, where the words you are get shortened to your, instead of you’re, it changes how I feel about the message and the person who wrote it. It makes me wonder what other basic errors that person makes. Show More Summary
Hi everyone, I’m hosting a fireside chat (whatever that is!) with Eric Ries on 3/21. It’ll be at a private event in the Dogpatch neighborhood of SF, and I’ve saved a few seats available for my regular readers to attend. A couple topics...Show More Summary
The Daily 6 1) The 2015 SXSW App is all about iBeacons SXSW Banks on iBeacons for Ultra Engaging New SXSW GO App “This year, however, SXSW will also represent the single largest deployment of iBeacons (more...
Need some help and inspiration to create a Premium Product for your business, and finally get a high-converting funnel set up that gives your business a serious traffic & profit boost? Watch the FREE training I hosted this week!
Digital Darwinism is claiming businesses everywhere. As technology and society evolve, leaders face the need to adapt or die. Doing so stars with rethinking what it takes to compete for market share by competing for relevance. However, executives do not know what they do not or choose not to know. In my book, you either […]
If you’re currently following marketing advice, yet your business isn’t achieving the results you need, this post is just for you. The problem with general marketing advice I’m fortunate to work every day with clients worldwide. Over the past 20 years, I’ve worked with clients in over 40 countries. Show More Summary
We know that 93% of B2B marketers were using content marketing in 2014. That number is up just a tick from 2013 and will likely climb again in 2015. But what does this slow trend mean for content marketers in the B2B world? It means that it’s time to step up their content game. It’s no longer enough to [...]
I am very happy to post the first in our series of interviews with featured speakers at the upcoming Authority Rainmaker conference (May 13-15 in Denver) with none other than Sonia Simone of Copyblogger Media. Sonia is the co-founder and Chief Content Officer at Copyblogger, where she writes about marketing, entrepreneurship, and how to create better [...]
Today, I’m going to show you how to protect your business, so that it will still thrive, even if you lose your biggest customer. I need to start by asking you a question. It’s an important question, so take some time to consider your...Show More Summary
The Daily 6 1) Taco Bell App Success Due to Search Why Search Was Instrumental in the Growth of Taco Bell’s App “If you think of search, names like Google, Amazon, and Yelp probably come to mind...
Content is the reason search began in the first place. In the days before Google, directories, lists and forums were the way to discover new content on the fast-growing world wide web. During those early days, the web was as much about the experience of discovery, aka “surfing”, as it was about finding specific answers. [...]
There was a time when social media anything represented a promise to a brighter future of customer engagement. These new human-powered networks were going to bring us closer to people. And, these platforms were also going to help businesses become more human. No more B2B or B2C, it was now about P2P networks where services […]
Super easy animated video maker templates... You can use these types of videos to improve sales of your own products and/or services, OR to increase your affiliate sales. The options are truly endless! And for those of you that don't like getting in front of a camera - this is perfect!
Most of us are capable of so much more. I was reminded of this earlier, when reading the following quote from Dr Martin Luther King Jr: “If a man is called to be a street sweeper, he should sweep streets even as Michelangelo painted, or Beethoven composed music or Shakespeare wrote poetry. Show More Summary
New Research Shows 95% Use Customer Reviews - PowerReviews set out to look deeper at how ratings and reviews are impacting decision making. They surveyed 800 Americans to find out what they thought about ratings and reviews. Check out the interesting stats they found in the infographic above. Socialnomics Pinterest Was the Fastest-Growing Social Network in 2014 [...]
Forecasting weather is hard, and so is forecasting product growth. Startups are about growth Paul Graham’s essay in 2012 called “Startup = Growth” makes a big point in the first paragraph: A startup is a company designed to grow fast. Show More Summary
My new neighborhood, in Jack London Square, Oakland, CA. Where’d you move? I moved to a tiny neighborhood called Jack London Square in Oakland. Yes, it’s named for that guy that wrote about the gold rush. I’ve only been here 3 months but I really like it so far. Show More Summary
Medium vs. Twitter Have you used Medium the >140 version of Twitter? During the early days of social media, platforms such as WordPress and Blogger offered technology and networks to anyone with something to say. Over the years, blogging would give rise to a new generation of authoritative, engaging and entertaining voices that might not […]
The biggest mistake B2B marketers make with content: It’s all about us (the brand). One of the most common and significant mistakes B2B marketers make with content is to create information and media that don’t solve a customer information problem. That along with presentation in a way that’s out of context and unoptimized for customer experience results [...]