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Introducing The Future In 5, a New Video Series on The Future of Work!

I’m very excited to announce a new video series I’m launching called The Future in 5. For each episode I will be sharing my thoughts, ideas, and commentary on the future of work in five minutes or less. My goal is to provide contentShow More Summary

Spotify, Taylor Swift and The Music Industry’s Missed Opportunity

Guest post by Monica Corton (@momusing), Executive Vice President, Creative Affairs & Licensing Next Decade Entertainment, Inc. If you have any connection to the music biz, it’s been hard to ignore story after story of the pull out of Taylor Swift’s catalog from Spotify. As a music publisher, I have to say that I too […]

How to make your business irreplaceable

How hard would it be for one of your clients or customers to replace you with an alternative provider? I was thinking about this yesterday when a salesman came to my home. He asked if he could quote me a price to look after the trees...Show More Summary

How to crush the competition

Joe emailed me with a very direct and important question yesterday. Here it is, along with my answer. Hi Jim. What’s the best way for me to crush my competitors?  I’m going to lose my business soon unless I turn things around and I’m...Show More Summary

Is there a business case for human kindness?

We are encouraged from childhood to be kind to others. However, is there a business case for human kindness? Here’s my experience after almost 20 years of running an extremely successful business! Your clients, former clients, prospective clients and never-to-be clients will remember how you treat them, when they’re going through a tough time. Show More Summary

2 Powerful tips from marketing that stinks!

I’d like to share an example of shockingly bad  marketing with you today. In fact, you could say this marketing stinks! However, there are 2 great lessons to learn, which you can apply directly into your business. Smelly marketing I’ve used the same brand of deodorant for years. Show More Summary

How to make better buying decisions

I’ve been thinking recently about how it’s easy to make a costly mistake, when investing in new technology. As new devices hit the market, the temptation can be strong to always opt for the latest version of something, simply because it’s new. Show More Summary

Online Marketing News: Facebook Dwarfs Everyone, Influenced Youth, Twitter and Adblockers

The State of SEO Agencies 2014: An In-Depth Study by linkbird [Infographic] - During the period of August and September 2014, linkbird conducted an in-depth study on the international SEO services industry. In this post I’m publishing the results of our study with some of the most important insights and recommendations based on the results. [...]

How to earn massively more by solving better problems

I want to talk to you today about money. Specifically, I’d like to share an idea with you about how to earn more money, lots more money, without you needing to work more hours. Whilst aimed primarily at service providers, all business owners can benefit mightily from this idea. Show More Summary

Google Scrooge: I'll Take Those Ecommerce Links, Thank You | eBay Dumping Google Mobile Ads for Bing's | Mozilla: Ad Targeting Is Spammy (Unless We're Doing It)

Search: Google appears to be reaching its hand once again into the traffic cookie jar, testing search results where brand searches are pushed toward its own Google Shopping service rather than its advertisers. Ebay often lists search ads below its listings in hopes of making some additional revenue, and used to exclusively employ Google ads, but now [...]

New @Marketo Guide to Engaging Content Marketing – @TopRank Style

Marketo is known for their content marketing (top 20 content marketing brand) and especially their definitive guides to all things related to B2B marketing. The most recent is The Definitive Guide to Engaging Content Marketing whichShow More Summary

The Alliance – Managing Talent In a Networked World

Click Here to Subscribe via iTunes Click Here to Subscribe via RSS Feed (non-iTunes feed)   What this episode is about and why you should care In a world...Show More Summary

YouTube Video Revs to Exceed $Billion, Dwarfing Many TV Sellers | Facebook Discerns Types of Annoying Ads | Twitter Raises Dept to Acquire Stuff

Video: YouTube's revenue will come in at more than $1 billion for video ads this year, marking a very significant shift in the balance between television video spend and online video spend. Television spending, including all of its various forms, such as spot, syndication and network buys, is generally thought to be around $75 billion. YouTube taking [...]

Customer Insights Are Key for More Persuasive Marketing Content

For experienced marketers it’s no surprise that understanding the motivations of buyers and what influences them can be instrumental for creating persuasive content marketing campaigns. While that statement makes sense intellectually, old habits die hard. Show More Summary

How to stop The Blame Game from destroying your business

I spoke with a small business owner earlier, who was blaming his customers for the slowdown of his business. He went on to explain that his customers were fools for turning to other suppliers, who are a little less expensive than him. Show More Summary

Apple Tech Sets Sights on Retail | Google Paywall Policies Ignored | Mobile Adwords to Slash Ad Copy

Privacy: AdAge attempted to speculate what the new Apple Pay transaction service might mean for marketers, but the analyst forgot the bit where Apple isn't going to be getting access to transaction information, but rather is merely validating the identity of the individual. Apple's iBeacon technology, on the other hand, released some time ago, may provide [...]

Forbes’ 50 Most Influential CMOs of 2014

Forbes recently published a list of the 50 most influential CMOs of 2014 in conjunction with the folks at Appinions. According the to AdAge article where I discovered the list, “the CMOs were ranked by how they have established themselves by sharing opinions that and generate significant reactions.” More specifically, Appinions analyzed over 100 million articles from [...]

Digital Transformation is About Empathy First and Technology Second

Every day, there’s seemingly yet another disruptive trend that emerges out of nowhere which affects consumer behavior and the future of everything along with it. Many of you already follow some of the most notable trends disrupting markets today and I know you’re devising new strategies as a result in order to compete in these […]

3 SEO Predictions I made in 2005 – Was I Right? What About 2015?

I gave my first public presentation about online marketing just under 10 years ago for MIMA (Minnesota Interactive Marketing Association) called “Search Engine Smarts – Organic, PPC, SEO, Blog – What Does it All Mean?”. It was at the J.J. Hill Library in Saint Paul early one morning and about 60 people showed up. To say [...]

7 Principles of the Future Employee

It’s safe to say that the employee of tomorrow is not the same person as the employee of yesterday. The five trends shaping the future of work helped make sure of that fact. A few weeks ago I also shared another visual called The Evolution...Show More Summary

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