I’ve often written about the damage that can be caused, when you push your marketing at people. No matter how great your product or service is, how great your offer is or how good your intentions are, people hate having things forced upon them. Show More Summary
The bell has rung and class is in session. The topic? Creating content. In particular, ridiculously good content. Your professor for this essential business skill is none other than Ann Handley, Chief Content Officer of MarketingProfs, the largest marketing community on the web. During the incredibly busy week that was Content Marketing World, Ann took the time to exceed [...]
It’s another packed house in the ROI track with LinkedIn’s Jason Miller and NewsCred’s Shafqat Islam taking the stage after Shane Snow’s inspiring session. The duo did not disappoint. When it was over, the gentleman seated behind me said, “that was the best presentation I’ve seen yet.” The gentleman next to him concurred. Shafqat kicked [...]
Twitter ‘Buy’ Button Launches (Alongside New Twitter Commerce T&Cs) - We’ve been tracking the rumours for a while and now, finally, Twitter’s ‘Buy’ button has launched, and with it some new Twitter commerce terms and conditions. AllTwitter Display Grabs Larger Share of Rapidly Growing Global Mobile Ad Spend - Global mobile advertising revenues almost doubled [...]
One of the most valuable skills in business, is the ability to make decisions. The reason this skill is so valuable is that it’s extremely rare. I receive hundreds of emails every week from small business owners with problems. In most cases, the primary reason their businesses struggle is their inability to make a decision. Show More Summary
Back in August of ’13, Contently co-founder Shane Snow wrote the following in a LinkedIn Influencer post: “Every few minutes, a new buzzword rips through the business world, skids, gets a few books written on it, and ends up in a pile of tired terms next to ‘synergy.’ Today, one of the biggest corporate buzzwords [...]
So, who is that guy? He or she, is the person who doesn’t ‘get’ what you’re saying. They can’t see the value. They can’t see your point. They frustrate you with questions that show zero understanding of your message. Why that guy isShow More Summary
Click Here to Subscribe via iTunes Click Here to Subscribe via RSS Feed (non-iTunes feed) Click here to download the episode (right click “save as”) http://traffic.libsyn.com/futureofworkpodcast/Charliepodcastmp3.mp3 The one stat you...Show More Summary
At the largest content marketing conference in the world, over 2,500 attendees from 50+ countries converged on Cleveland, Ohio this week to learn about all things content marketing. Our agency, TopRank Online Marketing, has been involved with CMWorld since day one: presenting every year for the past 4 years as well as helping to market [...]
Here are some quick tips, to inspire you to make better decisions. If you have an idea, don’t poll your friends. Great ideas are not anointed — they fly or die based on merit and hard work. When they told you: “Don’t work hard, work smart!”, they lied. Show More Summary
This is a guest post from Jurgen Appelo who is the author of “#Workout: Games, Tools & Practices to Engage People, Improve Work, and Delight Clients (Management 3.0) and is one of the top top leadership and management experts in the world according to INC. Show More Summary
Digital Darwinism is a fate that threatens most organizations in almost every industry. Because of this, businesses not only have to compete for today but also for the unforeseeable future. Digital Darwinism is the phenomenon when technology and society evolve faster than an organization can adapt. There are many reasons for this of course. Every […]
Yes, email marketing does work… so long as you do it correctly. Allow me to explain Last month, my friend Irene sent an email marketing message to the community of newsletter readers, which we have nurtured for her lighting business....Show More Summary
The very clever Ann Handley has a new book due out in the next few days. I’ve seen an early copy and it is terrific. Everybody Writes is your go-to guide to creating ridiculously good content to market you and...
http://arneylon.wordpress.com/2011/07/31/doc-out-biography-jackson-pollock-2004-gonzo-the-life-and-work-of-dr-hunter-s-thompson-2008/ http://fineartamerica.com/products/hunter-s-thompson-laurence-adamson-canvas-print.html “There he goes. Show More Summary
It is the beginning of another academic year in the USA and many other parts of the world. University students who are entering their third or fourth years are planning for that first job out of school. So I thought...
Content Marketing World is here! Over 2,500 attendees from over 50 countries have invaded Cleveland for the biggest, baddest and best content marketing conference on the planet. With nearly 200 speakers, including a keynote from famed actor, director and producer Kevin Spacey, there’s a lot to look forward to. Multiple tracks of sessions to attend, networking [...]
I’d like to share some ideas with you today, about your role in your business. You often hear small business owners talking about how many hats they wear. They’re referring to the number of different roles they play within their business. Show More Summary
I love to receive messages or emails from readers. In fact, it’s easily the most rewarding part of writing Jim’s Marketing Blog. Because of this, I have made it extremely easy for you to connect with me: If you subscribe to Jim’s Marketing Blog via email, you can email me simply by replying to any […] The post Tell me about you! appeared first on Jim's Marketing Blog.
10 Reasons Why Social Media is Good for Business [INFOGRAPHIC] - Some say social doesn’t make business sense. Those folks are wrong. This infographic covers 10 reasons why social is good for business and why you should be doing it too. AllTwitter Bing Launches Conversational Search - In its continued drive to build a search [...]