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Is Pinterest Still Alive & How Are Brands Using It?

Is Pinterest still alive? With the rise of Instagram, Snapchat, Blab, and other visual social media networks and apps this is a question many marketers and brands may be asking. The answer? Pinterest is most certainly alive. And, actually, it’s growing—even it’s not getting as much press as it was getting a couple years ago. [...]Show More Summary

20 Must-Have Mobile Apps for Busy Digital Marketers

The interconnectivity of today’s world means that digital marketers are never “off the clock”. Just because it’s a Saturday at 5pm, that doesn’t mean that there may not be a fire that needs to be put out, or a post that needs to go live. Unfortunately, it’s not realistic for marketers to be constantly tied [...]Show More Summary

Online Marketing News: Snapchat Unicorns, Periscope Moderation and Instagram Business

How Snapchat Became a Social Media Unicorn (Infographics) Unfortunately, SocialTimes isn't referring to the mythical, fuzzy, four-legged cuddle stallions we've come to know and love. "In the tech world, unicorns are private startups that reach at least a $1 billion valuation. Show More Summary

Influencer Marketing Is (not) Dead: How to Breathe New Life into Your Program

What’s a marketer to do? We heard that influencer marketing was the next big thing. We heard about companies getting amazing results with it. But it seems you can’t go anywhere online recently without seeing headlines like this: And this: Note the social shares on those two articles: 242,000 for the first one and nearly [...]Show More Summary

Building Dragons: Digital Transformation in the Experience Economy

Guest post by Daniel Newman (@DanielNewmanUV), author of Building Dragons: Digital Transformation in the Experience Economy with Olivier Blanchard (@BrandBuilder) We set out to write a book about technology…but after 10 chapters andShow More Summary

7 Content Marketing Lessons Brands Can Learn from Journalists

Before making my debut in the content marketing world, I was a journalist living out her days at coffee shops, city council meetings, ribbon cuttings and community gatherings. The daily grind was grueling at times, but it was also exciting. The prospect of breaking news always kept me on my toes and every day I [...]Show More Summary

Report: Social Media Examiner 2016 State of Social Media Marketing

It can be easy to get caught up in the buzz of new social media marketing platforms and content types (live video ring a bell?). But what are today’s marketers implementing the most and experiencing the most success with? The answers might surprise you. Social Media Examiner recently released their 2016 State of Social Media [...]Show More Summary

4 Tasty Content Marketing Recipes to Grill Up on Your Day Off

If you’re like most business professionals, you are likely enjoying today off, spending time with friends and family and celebrating the lives of those that have served our country. Memorial Day marks one of the first holiday’s of the summer that give busy professionals a chance to take an extra day to unwind and enjoy [...]Show More Summary

Online Marketing News: 29 Content Metrics, Twitter Ditches Brevity and Hungerithms

Content Marketing Measurement: 29 Essential Metrics [Infographic] Knowing whether or not your content marketing is working is one of the biggest challenges that content marketers face. But you don't have to face that scary challenge alone. Show More Summary

An Intern’s Review of WTF: What’s the Future of Business

One of the little known stories about my previous book, What’s the Future of Business: Changing the way businesses create experiences, is that I wrote and published it after I had started my latest book, X: The Experience when business meets design. Show More Summary

7 Infographics Every Digital Marketer Needs to See

I love infographics as a marketing tool, don’t you? They can convey a huge amount of information in a compact form. It’s an easy way to hit the highlights of your chosen topic without losing the reader to text fatigue. 90% of information transmitted to the brain is visual, so it makes sense that infographics [...]Show More Summary

[eBook] Easy-as-Pie Guide to Content Planning: 3 Recipes for Success

Ever been to a busy restaurant and waited what seemed like forever for your food to arrive? Or, bought a loaf of bread only to bring it home and realize it was stale? It’s not easy to run a restaurant, or churn our dozens of perfect pastries. Cooking up quality content isn’t easy either. Much like crafting a [...]Show More Summary

Watch it Again: Evolution of Storytelling to Content Marketing (Webinar)

Did you miss it? Re-watch the webinar hosted by two of our companies, TheNewsMarket and Synaptic Digital. WATCH NOW >> We hear lots of talk these days about the power of brand storytelling. Today’s storytelling...

The Evolution of a Broadcast PR Company

By Ed Lamoureaux Ed Lamoureaux holds a few titles at Definition 6 companies, including SVP, TheNewsMarket-North America; SVP, Senior Director & Strategist, Synaptic Digital; SVP, Business Integration & Development, Definition 6. Connect with @edlamour. The longer I work in and...

Planning for the Unexpected: Fireworks, GoPros & A Celebration

Article written by Curtis Schick, Executive Producer at Synaptic Digital, a Definition 6 Company. The award-winning video IllumiNations: Reflections of Earth was produced by Curtis Schick, Matt West, and Deirdre Willits. Celebration...

What Twitter’s Change in Character Count Could Mean for Social Media Marketers

Last week, Bloomberg gave digital marketers everywhere a reason to celebrate. Citing a source close to the matter, Bloomberg reported that Twitter will soon stop including photos and links as part of their 140-character limit—giving users the ability to craft longer messages. While Twitter Inc. declined to comment, Bloomberg’s source reportedly said the change would [...]Show More Summary

How Digital Darwinism Changed Customer Experience

What is experience? What is customer experience? Believe it or not, trying to answer these questions is where the future of digital transformation and experience design intersect.  While I was in London at an event focused on innovation in customer experience, I filmed a short video for Oracle to explore the topic. Show More Summary

How to immediately improve your marketing response rates

Here’s a useful tip, to help you get better response rates from your written marketing. Years ago, someone figured out that Google rewards long content. Google likes lots of words. It makes it easier for the Google algorithm to rank content. Show More Summary

A powerful 3 step process to get you massively more referrals

Here’s a quick and effective 3 step process, to help you attract massively more word of mouth referrals. This process works equally well regardless of your industry. There’s also an example, so you can see exactly how it works. Let’s...Show More Summary

What everybody needs to know about opportunities

If a wonderful opportunity came your way today, how prepared would you be? I was prompted to write about this after speaking with a friend. Amy told me that she had been invited to appear on a national radio show. She’s an architect and the show was a perfect fit for her. Show More Summary

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