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The Apple gift that backfired horribly

I’ve often written about the damage that can be caused, when you push your marketing at people. No matter how great your product or service is, how great your offer is or how good your intentions are, people hate having things forced upon them. Show More Summary

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content – Interview with Ann Handley

The bell has rung and class is in session. The topic? Creating content. In particular, ridiculously good content. Your professor for this essential business skill is none other than Ann Handley, Chief Content Officer of MarketingProfs, the largest marketing community on the web. During the incredibly busy week that was Content Marketing World, Ann took the time to exceed [...]

Creating Content That Drives Revenue: Jason Miller and Shafqat Islam

It’s another packed house in the ROI track with LinkedIn’s Jason Miller and NewsCred’s Shafqat Islam taking the stage after Shane Snow’s inspiring session. The duo did not disappoint. When it was over, the gentleman seated behind me said, “that was the best presentation I’ve seen yet.” The gentleman next to him concurred. Shafqat kicked [...]

Online Marketing News: Most Popular Acronyms LOL, Most Social Isn’t Engaging, Twitter CEO Does Some Explaining

Twitter ‘Buy’ Button Launches (Alongside New Twitter Commerce T&Cs) - We’ve been tracking the rumours for a while and now, finally, Twitter’s ‘Buy’ button has launched, and with it some new Twitter commerce terms and conditions. AllTwitter Display Grabs Larger Share of Rapidly Growing Global Mobile Ad Spend - Global mobile advertising revenues almost doubled [...]

Stop looking for certainty. Seriously. Stop it!

One of the most valuable skills in business, is the ability to make decisions. The reason this skill is  so valuable is that it’s extremely rare. I receive hundreds of emails every week from small business owners with problems. In most cases, the primary reason their businesses struggle is their inability to make a decision. Show More Summary

Three Stories That Will Help Content Marketers Win With Storytelling

Back in August of ’13, Contently co-founder Shane Snow wrote the following in a LinkedIn Influencer post: “Every few minutes, a new buzzword rips through the business world, skids, gets a few books written on it, and ends up in a pile of tired terms next to ‘synergy.’ Today, one of the biggest corporate buzzwords [...]

Don’t let that guy ruin your marketing

So, who is that guy? He or she, is the person who doesn’t ‘get’ what you’re saying. They can’t see the value. They can’t see your point. They frustrate you with questions that show zero understanding of your message. Why that guy isShow More Summary

The Future of Work Podcast, Episode 4: Charles H. Green – Trust and the Future of Work

Click Here to Subscribe via iTunes Click Here to Subscribe via RSS Feed (non-iTunes feed) Click here to download the episode (right click “save as”) http://traffic.libsyn.com/futureofworkpodcast/Charliepodcastmp3.mp3   The one stat you...Show More Summary

TopRank’s Lee Odden Tackles Influencer Marketing in 5 Simple Steps

At the largest content marketing conference in the world, over 2,500 attendees from 50+ countries converged on Cleveland, Ohio this week to learn about all things content marketing. Our agency, TopRank Online Marketing, has been involved with CMWorld since day one: presenting every year for the past 4 years as well as helping to market [...]

5 Tips to keep your business on track

Here are some quick tips, to inspire you to make better decisions. If you have an idea, don’t poll your friends. Great ideas are not anointed — they fly or die based on merit and hard work. When they told you: “Don’t work hard, work smart!”, they lied. Show More Summary

How To Attract the Right People With Transparent Compensation

This is a guest post from Jurgen Appelo who is the author of “#Workout: Games, Tools & Practices to Engage People, Improve Work, and Delight Clients (Management 3.0) and is one of the top top leadership and management experts in the world according to INC. Show More Summary

Digital Transformation and the Race Against Digital Darwinism

Digital Darwinism is a fate that threatens most organizations in almost every industry. Because of this, businesses not only have to compete for today but also for the unforeseeable future. Digital Darwinism is the phenomenon when technology and society evolve faster than an organization can adapt. There are many reasons for this of course. Every […]

Does email marketing work?

Yes, email marketing does work… so long as you do it correctly. Allow me to explain Last month, my friend Irene sent an email marketing message to the community of newsletter readers, which we have nurtured for her lighting business....Show More Summary

Creating Ridiculously Good Content the Ann Handley way

The very clever Ann Handley has a new book due out in the next few days. I’ve seen an early copy and it is terrific. Everybody Writes is your go-to guide to creating ridiculously good content to market you and...

Hunter S. Thompson

  http://arneylon.wordpress.com/2011/07/31/doc-out-biography-jackson-pollock-2004-gonzo-the-life-and-work-of-dr-hunter-s-thompson-2008/ http://fineartamerica.com/products/hunter-s-thompson-laurence-adamson-canvas-print.html   “There he goes. Show More Summary

My Best Business Advice for University Students

It is the beginning of another academic year in the USA and many other parts of the world. University students who are entering their third or fourth years are planning for that first job out of school. So I thought...

5 Ways to Optimize Your Content Marketing World Experience

Content Marketing World is here! Over 2,500 attendees from over 50 countries have invaded Cleveland for the biggest, baddest and best content marketing conference on the planet. With nearly 200 speakers, including a keynote from famed actor, director and producer Kevin Spacey, there’s a lot to look forward to. Multiple tracks of sessions to attend, networking [...]

How to make the right business decisions

I’d like to share some ideas with you today, about your role in your business. You often hear small business owners talking about how many hats they wear. They’re referring to the number of different roles they play within their business. Show More Summary

Tell me about you!

I love to receive messages or emails from readers. In fact, it’s easily the most rewarding part of writing Jim’s Marketing Blog. Because of this, I have made it extremely easy for you to connect with me: If you subscribe to Jim’s Marketing Blog via email, you can email me simply by replying to any […] The post Tell me about you! appeared first on Jim's Marketing Blog.

Online Marketing News: Bing Gets Conversational, LinkedIn Gets Transparent, YouTube Wins Popularity Contest

10 Reasons Why Social Media is Good for Business [INFOGRAPHIC] - Some say social doesn’t make business sense.  Those folks are wrong. This infographic covers 10 reasons why social is good for business and why you should be doing it too.  AllTwitter Bing Launches Conversational Search - In its continued drive to build a search [...]

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