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What Marketers Can Learn from Fortune 500 Companies Mastering Instagram

With more than 500 million monthly active users and counting, Instagram is growing fast and showing no signs of slowing down. According to eMarketer, Instagram usage is expected to grow 15.1% this year, compared to the 3.1% growth expected for the social network sector as a whole. In addition, eMarketer said the platform will add [...]Show More Summary

My new service launches today. And it’s exactly what you need.

I have a new service launching today, to help you attract more sales, customers or clients. It’s something readers have asked me for again and again. Today, it happens! Here’s how it works, including the fee. The right words In business, the right words inspire people to take action. Show More Summary

9 Social Media Marketing Trends That Could Make or Break Your Business in 2017

Social media is always evolving, so what’s next? That’s the question I was asked in an interview recently. This kind of question can be really easy since there are so many easy candidates – IoT, VR, and just about anything to do with Facebook. But if you don’t want to rely on the cliches of future [...]Show More Summary

Celebrate Your Freedom From These 4 Tired Content Marketing Tactics

Freedom is an expression that you’ll hear a lot this week as we celebrate America’s independence. Our forefathers had a vision for a country that provided citizens with certain rights and responsibilities for themselves and their neighbors. Marketers today have a unique opportunity to sign their own declaration of independence to free themselves of tired [...]Show More Summary

How to predict your chances of success

So, how do you know if your new business idea has the potential to succeed? One way is to tell a select group of people about your idea. These should be people you trust. They should also be the kind of people your product or service is aimed at. Show More Summary

Quit stalling. You don’t need more time!

Once you’ve created a plan, spoken to the right people and done the research, it’s time to ship. It’s time to produce. It’s time to make it happen. So stop stalling. Stop making excuses. Stop waiting for things to be perfect. You don’t need more time. Show More Summary

When times are uncertain

We live in uncertain times. And your marketplace hates uncertainty. It makes them anxious. It causes them stress. Here’s what we know When times are uncertain, people seek leadership. They actively look for those who display courage and direction. Show More Summary

There’s no need to worry

Here are 7 things you need to know about worry, including a more helpful alternative. Stop Worrying Worrying doesn’t make things better. In fact, it’s 100% counter-productive. Worrying is a hideous waste of your time. Time is your most valuable resource. Show More Summary

It’s time to do some baking

The most successful businesses bake marketing into their services. In this post, I will explain what that means and why you should do the same. If you have not heard the term before, baking marketing into a service (or product) means...Show More Summary

Get specific. Really specific

As a business owner, there are 2 ways you can choose to market your business. One works extremely well. One doesn’t. And most small business owners are choosing the wrong option. I don’t want that to happen to you. Here are the 2 options available to you. Show More Summary

Online Marketing News: Best Times for Social, Pinterest Shopping Bag, Twitter’s New Dashboard

The Complete Social Media Guide: How and When to Post on Social Media [Infographic] One of the biggest tenants of social marketing is to meet your audience in the right place at the right time. But that right time varies by channel, network, and a variety of other factors. Show More Summary

The Human Dimension of Digital Transformation

Seems that everyone is talking about digital transformation these days. Not a day goes by when I don’t hear a new voice or see a new book, post, report or conference on the subject. It would be wonderful if all work in digital transformation was aligned. Show More Summary

How to Turn Undervalued Content into Content Marketing Gold (The Trick is Repurposing)

Have you ever lost hours watching Antiques Roadshow marathons? Or do you lead a substantially more exciting life than I do? I can’t help it; there’s something so compelling about finding treasures in your attic. That ashtray is really a Civil War-era candy dish! That punch bowl is really a 12th-Century chamber pot (we sincerely [...]Show More Summary

6 Things Brands & Publishers Need to Know About Native Advertising

As brands look to create deeper connections with their audience and publishers search for new ways to generate revenue, native advertising as re-emerged as a tactic that both can take advantage of. For those who aren’t familiar, native advertising, also referred to as sponsored content or advertorials, has taken on many forms over the years—from [...]Show More Summary

4 Pieces of Sage Healthcare Marketing Advice from Healthcare Marketers

Healthcare marketers are intensely aware of the changing industry landscape. From new regulations and technologies to the rise of consumerism, many find themselves retooling their strategies and looking for valuable advice along the way. On Wednesday, June 29, 2016 TopRank Marketing and Medicom Health Interactive are partnering for a free webinar to offer that advice [...]Show More Summary

3 SEO-Changing RankBrain Tips Marketers Can’t Ignore

The way that marketers think about, talk about and implement SEO is constantly evolving. Blackhat SEO tactics that once were incredibly successful, no longer garner the results that they once did. Both search engines and online audiences have become much more sophisticated, forcing marketers to ditch the slimy SEO tactics and focus instead on providing [...]Show More Summary

Remarketing Best Practices from Elizabeth Marsten of CommerceHub

Over the past few years, online remarketing has transitioned into a no brainer practice in digital advertising; and for good reason. Typically associated with lower cost-per-lead and higher return on ad spend, remarketing has caught the eye of businesses and agencies alike. At last week’s 2016 MNSearch Summit, Director of Paid Search at CommerceHub Elizabeth [...]Show More Summary

Your possibilities are limitless

Give one person a pen and a pad and they will scope out an exciting, new idea or maybe compose a poem. Give another person that same pen and a pad and they will write a shopping list with it. The pen. The pad. They’re just tools. It’s...Show More Summary

10 Ways to create unstoppable momentum in business

Today could be just another day for you. Alternatively, you can decide, right now, to create some real momentum for you and your business. Here are 10 ways to get started. Find a decision you have been avoiding and take action on it....Show More Summary

What You Need to Know About the Voice Search Revolution From Microsoft’s Purna Virji #MNSummit

We may not already notice the change, but voice search is all around us. Voice search can help us complete tasks when we are occupied or busy multitasking. We unconsciously change the way we search on a computer or a text search compared to when we search with our voices. With the growing interest of [...]Show More Summary

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