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X Marks the Spot: Where Experience Meets Design

  Please watch the video below… I’ve met some pretty incredible people over the years. One such individual that I wanted to introduce to is Bryan Elliott, an entrepreneur, writer, event producer and advocate for innovative thinkers and businesses. I...Show More Summary

Do employees hold the keys to Customer Experience?

Guest post by Gib Bassett (@gibbassett), gib.bassett@oracle.com “Companies will invest in digital customer experiences to improve experiences for all customers and employees.” – Brian Solis I’m a huge proponent of the power of digital...Show More Summary

InternetRetailer: Brands that don’t deliver the expected CX lose a third of shoppers, study finds

by Paul Skeldon, Internet Retailer (excerpt) Never doubt the power of mobile: if you fail to meet consumers ever-growing expectations they are going to bite you. So finds a global study of 4500 consumers in 11 countries that suggests...Show More Summary

LinkedIn: 16 Marketing Metrics Masters to Follow

by Megan Golden, LinkedIn (excerpt) Let’s face it, marketers: We are constantly searching for the tool that will, if not fix everything, at least give us that extra edge on the competition. If we just had the perfect marketing stack, the right amplification network, or transcendent lead nurturing software, all our troubles would be over. Show More Summary

diginomica: Want to be a digital success? Cannibalise your own business. Constantly.

by Derek du Preez, diginomica (excerpt) If you don’t cannibalise your existing business, when your customer’s expectations change, you risk dying out. The key message coming out of the keynote session at NetSuite’s Cloud Tour stop in London is that cannibalisation is key. Show More Summary

Brian Solis to Keynote iMedia Brand Summit

Brian Solis, Author of X: The Experience When Business Meets Design as Day 2 Keynote The Future of Brand is Experience Brands need to be experienced in order to thrive. Customers are too smart, connected, and empowered to fall for everyday marketing and gimmicks. Show More Summary

iMedia Connection: The future of brand is experience

via Agata Smieciuszewski, iMedia Connection Today’s marketers spend a lot of time trying to figure out the best way to deliver their products to consumers. Today’s consumers, however, are too smart to fall for cheap tricks — they want real connections and experiences. Show More Summary

Inc.: 16 Top Marketing Blogs and Publications You Need to Be Following

By Travis Wright, Inc., Excerpt The marketing industry must constantly evolve alongside the audiences it attempts to reach. Cutting-edge is adequate, and everything else falls by the wayside. I’ve often said that the one main secret to my success is my possession of an unquenchable thirst for knowledge and curiosity. Show More Summary

TechRepublic: 5 social media trends to watch in 2016

By Erin Carson, TechRepublic  The social media landscape is in a constant state of flux. It was last year, and 2016 will be no different. What remains the same is that businesses will have to rise to the challenge of figuring out how...Show More Summary

Seneca Globe: Twitter Pre-Down As Results Could Be Much Larger Than Predictable-Xerox Corporation

Via David Andrews, Seneca Globe, Excerpt Twitter, Inc. (NYSE:TWTR) [Detail Analytic Report] plunged over 3.7% during Tuesday before Twitter Inc. releases earnings on Wednesday, income could be much larger than predictable, based on the mobile ad growth trend that propelled Facebook Inc. Show More Summary

Net Promoter Network: Meet Brian Solis

TOPIC: Customer Experience for the Win Ask 10 different executives what CX means and how to improve it, you’ll get at least 15 different answers. Hear Brian make a compelling case that customer experience is the future of business. Learn...Show More Summary

Hewlett Packard Enterprise: Customizing the customer experience

via Hewlett Packard Enterprise In this edition of HPE Business Insights Studio, John Jeremiah, head of the Software Digital Research Team at Hewlett Packard Enterprise, sits down with Brian Solis, digital marketing analyst and author of X: The Experience When Business Meets Design, and Theo Priestley, an independent technology evangelist. Show More Summary

COMINMAG.CH: BRIAN SOLIS À LIFT

Brian Solis à LIFT via COMINMAG.CH L’agence Emakina a invité pour la seconde fois le célèbre spécialiste en digital Brian Solis à l’occasion de la conférence Lift qui se tient ces jours à Genève. Que ce soit dans la discussion en petit comité organisée par l’agence ou sur la grande scène, Brian Solis a mis en avant l’expérience client. Show More Summary

MarketWatch: Twitter revenue could go big, but Wall Street won’t care

via Therese Poletti, MarketWatch Excerpt… When Twitter Inc. reports earnings on Wednesday, revenue could be much larger than expected, based on the mobile ad growth trend that propelled Facebook Inc. and Google to earnings beats. But...Show More Summary

BizBash: How to Thank Speakers in Ways They’ll Really Appreciate

By Mitra Sorrels, BizBash (Excerpt) Guest speakers and experts are an important element of conferences, fund-raisers, and other events. Their reputation and name recognition can be big selling points in pre-event marketing, and their performance at the event can make—or break—the attendees’ experience. Show More Summary

Prezly: Guide to Influencer Marketing Featuring Brian Solis

  by Prezly The phrase Influencer Marketing is cropping up more often than ever. The concept of creating relationships with those who have the ability, authority or platform to influence a certain audience has evolved wildly over the last ten years. Show More Summary

What is Content Marketing? Definition, Examples & Resources for Learning More

Thanks to the rise of the Internet, today’s consumers are much more self-directed in their buying journey. With so much information at their fingertips, they’re taking the research reigns and using the information they discover to make their purchasing decisions. In fact, research shows that B2B buyers conduct an average of 12 searches before ever [...]Show More Summary

The retailer who’s killing his business

I visited a store earlier. In the space of a few minutes, they damaged their reputation and lost a regular customer. There’s a powerful lesson here, which I’d like to share with you, as it relates to every small business. Here’s what happened. Show More Summary

Make it more attractive. Not more irritating!

One of the most common questions I get from small business owners, is how can they make their marketing more effective. That’s a good question. Maybe a great question. However, it only addresses 50% of their actual need. And that’s what today’s brief post is all about. Show More Summary

DIGITAL DARWINISM – LIVE OR DIE BY MARKETING INNOVATION

by Christina Hawkins, Globalspex It’s a scary thought. We need to keep up with social trends and marketing changes or die. We, as business owners need to get in front of it. MEANINGFUL, SIGNIFICANT, SHAREABLE. Listening to Brian Solis, a self proclaimed philosopher and digital change maker. Show More Summary

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