Guest post by Fred Studer (@fredstuder), Chief Marketing Officer at NetSuite Sometimes, in fact oftentimes, the most important audience for your message are the people who are already working for you. In an age of online surveys and instant feedback across social channels, articulating your message to the people who work in your company can […]
It’s strategic marketing planning season for 2016 and digital marketers all over the world are navigating their way through organizational goals, data and the pulse of their communities to specify areas of focus for the coming year. Much of what drives digital marketing strategy is a mix of business objectives and marketing priorities. Deciding on [...]Show More Summary
These are wonderful, exciting times. It has never been easier to build a great business. You have opportunities that previous generations could not have imagined. Think about it: With a laptop and an internet connection, you can tap into an unlimited marketplace. Show More Summary
Individuals that are new to B2B marketing often make the mistake of marketing to target businesses, instead of the individuals within the business. Unfortunately, more seasoned marketers are sometimes guilty of the same blunder. Understanding...Show More Summary
New is overrated. At least when it comes to marketing. There are 3 reasons for this: The newest service is a risky bet. At best, it’s a bigger gamble than the trusted incumbent. At worst, the customer feels like a paying guinea pig. The newest service is seldom the best. Show More Summary
I discovered recently that some of these little tips & tricks aren't exactly common knowledge. Learn why Image Optimization is KEY, and the most common image mistakes you should avoid....
It’s my 50th birthday today. Landmark birthdays, those with a zero at the end, get lots of attention. But nothing really changes. I see it like this: If you’re just a penny away from being a billionaire, then you earn that final penny, nothing really changes. Show More Summary
In the best of timing this falls at the beginning of Q4, and right when we're going into the highest profit months of the year. This is the ideal time for you to buckle down, finish the year strong, and close out 2015 out with record sales & growth!
The Top 4 Rated Social Media Management Tools of 2015 – The results come from detailed customer reviews from G2Crowd, and cover a variety of information including user satisfaction, product direction, how easy it is to learn to use the platform, level of support, usability and more. iag.me The Twitter Tweet and Follow Buttons Get A [...]Show More Summary
A lot of popular marketing blogs now hide the dates of their posts from their readers. A number of you have emailed me to ask why this happens and why Jim’s Marketing Blog doesn’t remove the post dates. Firstly, here’s why so many marketing...Show More Summary
Nexidia’s flagship product converts speech data into actionable analytics for clients like call centers. Cool technology, but the product wasn’t capturing interest. We designed and built their new website to bring the product to life by...
In B2B selling, the messaging is often complex and difficult to relate to your customers in short format. The Insurance Information Institute (www.iii.org) was challenged with dense copy and a complicated topic. We created a series of entertaining...
We redesigned and built the Martha Stewart Weddings Jewelry Finder site to provide a better user experience via improved performance, seamless ad integration, and a comprehensive upgrade of the CMS to Drupal. Utilizing responsive web design means the site will now...
Character is destiny. This is the ironic tagline for Peeple (I’m not linking to it), a new app that wants to be the “Yelp for people” allowing anyone to rate you “professionally, personally and romantically” as long as they have 1) a Facebook account, 2) your phone number and 3) that they’re a real person. […]
When it comes to your SEO strategy, are you more focused on optimizing for customers or search engines? In 2015 (and the probable future), the only correct answer is both. Mobile Responsive This probably isn’t news to anyone with a pulse, but mobile internet usage has grown exponentially over the past few years and [...]Show More Summary
When we talk about on-page SEO there are many techniques provided by search engine experts but most of them are missing some strategies that are very important on-page SEO factors.I created this on-page SEO checklist for you to improve your search engines traffic, boost your rankings and make it easier for you to implement. Show More Summary
Thank you for being a client. Yes you! Think about it: A client is someone you provide a service to. I regularly provide you with ideas to help you grow your business. And you pay me. You pay me with your attention. [That’s why theyShow More Summary
The best content marketing strategies are informed by data and one of the most consistent B2B marketing research reports chock full of data comes from Content Marketing Institute and MarketingProfs. Today the 6th edition of the B2B Content Marketing – 2016 Benchmarks, Budgets and Trends – North America report was published revealing a canyon of difference between [...]Show More Summary
Have the requirements for experienced hires in social media changed?
The 4th Quarter is on us. As I write this, we have just 93 days left in the year... How will you look back on 2015? Will it be with excuses and regrets? Or will you look back on this last quarter with a huge sense of accomplishment and an awesome success story to tell?