Digital Darwinism is a fate that threatens most organizations in almost every industry. Because of this, businesses not only have to compete for today but also for the unforeseeable future. Digital Darwinism is the phenomenon when technology and society evolve faster than an organization can adapt. There are many reasons for this of course. Every […]
Yes, email marketing does work… so long as you do it correctly. Allow me to explain Last month, my friend Irene sent an email marketing message to the community of newsletter readers, which we have nurtured for her lighting business....Show More Summary
The very clever Ann Handley has a new book due out in the next few days. I’ve seen an early copy and it is terrific. Everybody Writes is your go-to guide to creating ridiculously good content to market you and...
http://arneylon.wordpress.com/2011/07/31/doc-out-biography-jackson-pollock-2004-gonzo-the-life-and-work-of-dr-hunter-s-thompson-2008/ http://fineartamerica.com/products/hunter-s-thompson-laurence-adamson-canvas-print.html “There he goes. Show More Summary
It is the beginning of another academic year in the USA and many other parts of the world. University students who are entering their third or fourth years are planning for that first job out of school. So I thought...
Content Marketing World is here! Over 2,500 attendees from over 50 countries have invaded Cleveland for the biggest, baddest and best content marketing conference on the planet. With nearly 200 speakers, including a keynote from famed actor, director and producer Kevin Spacey, there’s a lot to look forward to. Multiple tracks of sessions to attend, networking [...]
I’d like to share some ideas with you today, about your role in your business. You often hear small business owners talking about how many hats they wear. They’re referring to the number of different roles they play within their business. Show More Summary
I love to receive messages or emails from readers. In fact, it’s easily the most rewarding part of writing Jim’s Marketing Blog. Because of this, I have made it extremely easy for you to connect with me: If you subscribe to Jim’s Marketing Blog via email, you can email me simply by replying to any […] The post Tell me about you! appeared first on Jim's Marketing Blog.
10 Reasons Why Social Media is Good for Business [INFOGRAPHIC] - Some say social doesn’t make business sense. Those folks are wrong. This infographic covers 10 reasons why social is good for business and why you should be doing it too. AllTwitter Bing Launches Conversational Search - In its continued drive to build a search [...]
Guest post by Jacob Morgan, author of the newly released, The Future of Work: Attract New Talent, Build Better Leaders, and Create a Competitive Organization. You can connect with Jacob on Twitter or email him directly: Jacob@ChessMediaGroup.com. If there’s one thing that we can all agree on it’s that the world of work is changing…quickly. […]
The revised and updated second edition of the modern marketing classic Inbound Marketing: Attract, Engage, and Delight Customers Online by HubSpot co-founders Brian Halligan and Dharmesh Shah releases this week. I wrote the forward to the first edition of Inbound...
Whether you’ve been in the digital and content marketing game for just a few years, or since before the expression “content marketing” was popular, the tools exist for bright minds to create a brand and communicate their thought leadership. Powered with experience, great ideas and a passion for knowledge attainment and sharing, people like Heidi [...]
I receive around 30 important marketing emails every day. Of course, none of these are important to me. They are not even of interest to me. They are only important to the people sending them. Before you invest in your next piece ofShow More Summary
Click Here to Subscribe via iTunes Click Here to Subscribe via RSS Feed (non-iTunes feed) Click here to download the episode (right click and “save as”) http://traffic.libsyn.com/futureofworkpodcast/debacostapodcast.mp3 The one stat...Show More Summary
Agencies: Sprint, once the third largest marketer in any category on the internet, is throwing its account up for review again. Earlier a JWT stalwart, the firm has been with Leo Burnett, with pieces parceled off to Figliulo & Partners in the past couple of years. The companies brand back in the mid-90s was completely reliant [...]
My mind was already spinning with ideas when I returned home from the event, but most of that was practical application: do this, do that, fix this, put that into place, etc. The Secret Sauce was exactly what I needed to really bring it all together, and take my business to the next level...
This week, my new book The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business begins to ship from USA and Canada booksellers. The print edition...
A never ending stream of high quality content simply isn’t sustainable for most organizations. But what if Marketers could tap into a rich source of content optimized for engagement, sharing and action? This is the promise of co-created content and participation marketing. Not limited to influencers, participation marketing is to partner with others to create [...]
Nothing of value in business can be achieved without courage. At least, without more courage than the typical business owner. Think about it… it takes courage to: Turn away the wrong kind of clients. Develop a new type of product or service. Show More Summary
Publishing: Many publishers pay for traffic making them part publisher and part traffic arbitrage play, as they then attempt to sell the media to advertisers at a profit. With the reduction in CPM rates obtainable by publishers, the arbitrage margin has become quite thin; and with the unpredictability of Facebook, unreliable. Analytics: For all the derogation of display [...]