Creating so much content will leave your “brilliant idea” cup quite empty. Here are a few ways to find great topics for your website’s content.
This post is about an extremely important topic. Good, hard working business owners go broke every day. What makes this tragedy even worse, is that in many cases it can be avoided — with one change to the way they think and feel about their business. I want to explain why these business owners fail. [...]
Thanks to the folks over at Web Marketing 123 for this Infographic.
The one thing we can always be certain of is that things keep changing and we don’t always know what those changes are going to bring. The big difference for organizations today is that change is happening faster, in other words more changes are occurring and the rate at which those changes are occurring are […]
I was the only one working, supporting a family of six. On minimum wage at that, lol. Yes, it was nuts. Still, walking away from that regular paycheck, small as it was, with a large family to feed, might have been even more nuts. But I wanted more out of life for my family, and it was going to take extreme measures to make it happen...
Over 100 years ago, a tractor company set out to get the attention of farmers. They didn’t buy advertising or hire salesmen to go door-to-door. Instead, the John Deere Company created a custom print magazine, called The Furrow, designed to educate farmers on developing technology and trends in agriculture. With over 1.5 million copies currently [...]
There’s something amazing about deadlines, which very few business owners tap into. When used correctly, deadlines can help you improve your sales results and build a great reputation too. I’ll show you how this works in a moment. First, let’s consider just how valuable deadlines are: By giving someone a deadline, you have stated precisely [...]
Don’t be fooled by the coming iWatch. Don’t see Apple’s new TV product as the dawn of a new era of Apple innovation. The new products you’re going to see from Apple this year and next are the final new designs coming to fruition from Steve Jobs’ vision. And, that means that in just a […]
1.3 Billion. As of January 2014, that’s about how many active monthly users there are of Facebook. Imagine the content that gets created amongst all those connections – updates, photos, videos, blogging and plenty of cats. But Facebook isn’t what this post is about. Not exactly. The subject of today’s post is Jonathon Colman, a Content [...]
While everyone was looking for a consumer brand to be the best example of newsjacking NFL Super Bowl XLVIII, the winner by far was none other than Hillary Clinton who brilliantly tweeted from @HillaryClinton It’s so much more fun to...
My Newsjacking advice for game day and the day after? Forget the damned Super Bowl and focus on unexpected breaking news instead. Everyone is trying to repeat the newsjacking success of Oreo in the 2013 Super Bowl. You can't. So...
It’s an interesting fact that very few of the world’s most successful businesspeople, set out with money or success as their primary target. They aimed to be valuable. They aimed to make the world or the marketplace a better place. They aimed to make a difference. However, money or success was not their primary focus. [...]
My first boss gave me some very good advice, which I am going to share with you. You see, just as it set me on an extremely successful career at a young age, his advice can help you dramatically increase the success of your business. Here’s what he said He said that the most successful [...]
By Laura Smith, Chief Firecracker, Pink Spark Systems Recently, I had the opportunity to speak at a local Women In Networking breakfast meeting. This wasn't the first time I've given a speech but to say that I was stressed about it is an understatement. Show More Summary
How Do Colors Affect Purchases? – For retailers, shopping is the art of persuasion. Though there are many factors that influence how and what consumers buy, a great deal is decided by visual cues like color. When marketing new products it is crucial to consider that consumers place visual appearance and color above other factors such [...]
It can sound like a gentle wave, an eager ding, or perhaps a vibration on our phone felt from a pocket. It’s email, and regardless of how much we talk about the future of work and collaboration, we cannot ignore this blaring reality of all employee lives. Email keeps us handcuffed to our phones and […]
This morning, my wife Yukari Watanabe Scott noticed a fascinating advertisement on her Facebook. The ad, for LendingTree, depicted a mixed-race family with one child. While it could be coincidence, this got us to thinking if she was shown the...
The vast majority of digital marketing seems to be focused on creating content and experiences for customers with the ultimate measure of success being increased traffic to the company website, leading to leads and sales. It’s a reasonable approach, since company websites typically provide the kinds of information that explain what a company does, the [...]
I have two tricks I use with my browsers that are incredibly simple, but SO effective in terms of increasing your efficiency and productivity while working online. You're going to love these!
Here’s a great copywriting tip, to help you improve the effectiveness of all your marketing messages. Words and feelings Professional copywriters understand the importance of selecting the correct words. We know that the words we use have the power to change how people feel and thus, the actions they take. A great example of this, [...]