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Learn How to Land Your Content a Leading Role: Jay Acunzo of NextView Ventures #CMWorld

A talented movie director makes sure that actors give an authentic performance that will emotionally affect the intended audience. A good content marketing strategist has the same goal: authenticity that creates audience engagement. And just like a movie director, content marketers are expected to deliver on time, under budget, and follow up each hit with a [...]Show More Summary

Are you making any of these 5 serious marketing mistakes?

If you want to attract far more sales leads or client enquiries, here are 5 important areas to pay attention to. They are based on some extremely common marketing errors, which cost small business owners a fortune. Here they are, in no particular order. Show More Summary

13 Experts Discuss Making Content Marketing the Star of Your Marketing

“Personality is the glitter that sends your little gleam across the footlights and the orchestra pit into that big black space where the audience is.” –Mae West We may not know the names of actors like Sylvester Stallone, Mel Gibson and Jon Heder if it were not for their breakout roles in movies like Rocky, [...]Show More Summary

How to raise your business to a whole new level

If your business is growing slower than it should be, this post is just for you. To get your business moving forward, there are 2 things you need to focus on. I have set them out as 2 questions. Oh, and don’t worry, I’m going to help...Show More Summary

Protected: 20+ Steps to improve user experience, engagement and SEO

There is no excerpt because this is a protected post. The post Protected: 20+ Steps to improve user experience, engagement and SEO appeared first on Optimise-U.

Online Marketing News: Less Filling Facebook, Organic Is Live & Well, Mobile Makes Modest Move

The Evolution of Twitter – Twitter which was launched way back in 2006 has definitely gone a long way eversince it was created. To date, there are more than 288 million users who are active in sharing and sending tweets in a day. In using Twitter, you can now share and read tweets anytime and anywhere. [...]Show More Summary

Quick update: Quoted in WSJ on dating apps, recent podcast interview, plus recent essays

Couple quick things that I wanted to batch up in a single post. A quote from me in the Wall Street Journal today First, there’s a quote from me in the Wall Street Journal today, for an article covering the opportunities/challenges of dating apps. Show More Summary

Where Social Media and SEO Fit in Today’s Content Marketing Mix

Whether your role is in search, social media, marketing communications or PR, the importance of content marketing is unmistakable. Brand content budgets and participation are up with the vast majority of B2C and B2B marketers now using content marketing. The industry is coming together on best practices and organizations are evolving their structures to include [...]Show More Summary

Help me to help you

If you’ve been thinking of working with me on my 1 Year Marketing Mentor Program, you’ll find today’s post extremely useful. Why I’m writing this I want to help you. Here’s the thing: I get around 130 emails every day from readers. This means it’s no longer possible for me to reply to everyone. Show More Summary

Embracing the Audience: 5 Tips on Customer-Based Marketing

After I presented at the Digital Media Summit in Toronto, I sat down with Sylvia Ng, VP of Growth and Analytics at ScribbleLive to discuss challenges and opportunities ahead for digital marketers. Following is her summary of our conversation. I wanted to share it with you here… In the midst of endless blogs, podcasts, tweets, […]

Enterprise Content Marketing Strategy: Ready, Set, Action! Carlos Abler of 3M #CMWorld

Long ago, I received the best business advice for accelerating performance: Find the smartest people in the industry and learn from them. Whether you’re a budding director with dreams of the big screen or the director of marketing charged with scaling content across the enterprise, finding the right people to learn from is essential. When it [...]Show More Summary

Stop working hard. Really. Stop it!

A reader asked me why he’s making so little progress with his business, even though he’s working hard. Here’s my answer. It’s not what you’re expecting! Why hard work is not the answer The problem here is that from childhood we’re told to study hard. Show More Summary

New data shows losing 80% of mobile users is normal, and why the best apps do better

Exclusive data on retention curves for mobile apps In a recent essay covering the Next Feature Fallacy, I explained why shipping “just one more feature” doesn’t fix your product. The root cause is that the average app has pretty bad retention metrics. Show More Summary

Interview: Content Marketing Words of Wisdom from Kristina Halvorson #CMWorld

When it comes to content strategy for the web, Kristina Halvorson wrote the book. Literally. Now in its second edition, Content Strategy for the Web is widely recognized as the go-to resource for successful content strategy. Kristina is also the CEO and Founder of Brain Traffic, and the founder of the Confab conference series. We [...]Show More Summary

13 Marketing Stars Show The Big Picture of Content Marketing Strategy

“Nothing is impossible. The word itself says, ‘I’m possible!’” –Audrey Hepburn Content marketing can quickly become a whirlwind of creation, promotion and evolution of tactics. New platforms are constantly popping up and directives can change at the top of a hat. So, it’s no surprise when content campaigns become disorganized and lose focus. If your [...]Show More Summary

Online Marketing News: Buy Button Bonanza, Everyone’s Getting ‘Near Me’, Facebook Snags The Spend

How to Write Better Titles Using Data-Driven Strategies [Infographic] – How much time did you put into the title of your last blog post? If your answer was, “Not much,” don’t worry — it’s often the most overlooked component of content. Check out this infographic to learn more. Search Engine Journal Google Says “Near Me” Searches [...]Show More Summary

Listen to your results. Really. They’re telling you something!

Today’s post is all about how to make massively better business decisions, by using your results as a compass. I live in the countryside. Fields of crops are everywhere and this time of year, it looks beautiful. Young crops are starting to grow and fields that were dark green are slowly turning golden. Show More Summary

Photos of the women who programmed the ENIAC, wrote the code for Apollo 11, and designed the Mac

Ada Lovelace, an early computing pioneer, featured prominently in Walter Isaacson’s book The Innovators Innovation is messy, and too easy to oversimplify After finishing Walter Isaacson’s biography of Steve Jobs, I eagerly devoured his followup...Show More Summary

Best Practices for Incorporating Sponsored Posts & Ads into Your LinkedIn Strategy

For many B2B marketers, LinkedIn can prove to be a figurative and literal pot of gold. Unfortunately, there’s no majestic rainbow to show you the way. One element that can be used to begin collecting your coins, is incorporating social media advertising as part of your LinkedIn strategy. A few years ago, HubSpot surveyed B2B [...]Show More Summary

The Daily 6: Millennials Hungry for Food Videos

The Daily 6   1) Brands pay attention – go where you’re called. Millennials Are Eating Up YouTube Food Videos. Hungry Brands Can Dive in, Too “YouTube food content proves to be extremely popular with Millennials. This translates to....

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