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My TEDx talk The Need to Explore
The video of my talk was just posted to the TEDx YouTube channel. Direct link to The Need to Explore on YouTube. This is a completely new speech for me with no reliance on the material I use in my...
Creative Content Marketing Strategy from Brands Killing It with Content
Content marketing has exploded over the past year and will continue to grow in importance throughout 2013. Still, many marketers make the mistake of rushing to publish or producing content without a purpose in an effort to capitalize on the trend. Quality rules the day when it comes to content creation. We write often here [...]
Finding our strength: the more we give, the better we get
by Amanda Ponzar (@LivingUnited) The Boston Marathon tragedy showed us once again how strong we really are, how we can pull together and encourage each other during the darkest times. It showed us that there is good in the world; something worth fighting for (see Lord of the Rings video clip). Show More Summary
The Dim Light at the End of the Funnel
Over the years, businesses have developed sales, marketing and service strategies around the funnel. Awareness, interest, desire, action, to this day, describes the likely steps a customer may take in making a decision. Over the years, it was assumed that the liner path would also continue through a transaction to a state of loyalty and [...]
What is The Future of Content for Marketers?
It’s a pretty compelling question: What is the Future of Content? With the growing adoption of brand publishing and convergence of paid, owned, earned and shared media, many companies are looking forward to what’s next. In retail, Multi Channel is now Omni-Channel and single format storytelling has evolved into Transmedia Storytelling. Computers are becoming the [...]
Do not delete your content because it should live forever
As I was working on a writing project this week, I went o back to take a look at a YouTube video that I talked about on my blog in an August 2010 post titled Awesome Air New Zealand All...
Join me on an Antarctica Expedition
I'm going with Quark Expeditions on their Dec 10 - Dec 20, 2013 Antarctica expedition aboard the luxury Ocean Diamond and I am hopeful that a few adventurous travelers will want to join me! Here is a very short video...
The good times are back and marketing is fun again
When I was a kid in the 1960s and 1970s I distinctly remember as I watched (too much) television that I enjoyed the commercials. Early on I recall a lot of breakfast cereals: Trix, Cap’n Crunch, Franken Berry, and Count...
Will you fall or thrive in this consumer revolution? Believe it or not, you decide
In a post Occupy world, organizations everywhere should contemplate the themes that flooded the undercurrent of one of the greatest consumer uprisings in recent history. Even though some minimize the rise of Occupy as a rebellion without a cause, I believe there’s much to learn from these events to prevent them from happening again…or at [...]
The art of asking
Most music industry executives live in the past. Music executives obsess with how to get people to pay for music in a world of free. They obsess over radio airplay when true fans no longer learn about new music on...
Effective storytelling for business
As content takes its rightful place at the forefront of marketing, I'm seeing many marketers fail at basic storytelling. Marketers are ineffective when they use the classic "customer testimonial" format and pop that onto their blog or make it into...
Online Marketing News: Fortune 100 Social B2B Brands, Vine Embeds Coming to Twitter?
B2B Fortune 100 Companies Prove Effective in Social Media Marketing Who ever said only B2C brands get to be popular on social networks? The two companies sitting atop the Social Effectiveness Index just happen to be B2B brands Honeywell International, an aerospace and defense contractor, and financial services company American International Group. MetLife, Aetna, Chevron [...]
Content marketing and video showcase expertise and drive tons of business
You could hardly ask for a more dramatic example of how near zero-cost videos can expand reach and drive business. And it all started because Mary McNeight identified a problem that no one online was helping people solve. When Mary....
Storytelling on Pinterest – Takeaways from Ragan Disney
You don’t have to win The Super Bowl to have an excuse to go to Disney World in February, you just have to keep tabs on the Ragan Communications’ Events calendar. I was fortunate enough to spend a couple of beautiful, sunny days with...Show More Summary
Forget about Social Media for a moment. What’s your mobile strategy?
Facebook hit a billion users! Twitter is the new digital water cooler! Youtube is the future of TV! Ok, you get it right? Social media is transformative. So what? Every business that thinks about customer engagement through a technological lens will miss the very thing that will keep them in business for the long-term—the impact [...]
Exploring the Fifth and Sixth P of Marketing
For years I’ve written about how the 4 Ps of Marketing, Product, Place, Pricing, and Promotion represented a dated perspective of customers and markets. In an era of connected consumerism, one could argue the merits of any of “Ps” and whether or not they’re still relevant. I suppose that’s a debate for another time. Instead, [...]
Social media drove the Egyptian revolution but can it bring back the tourists?
This week I delivered a full-day Digital Marketing Masterclass for 250 people in Cairo organized by my friends at Digital Marketing Arts. I was particularly excited to visit Egypt to speak with people about the role of Facebook and Twitter...
Bentley at the 2013 Detroit Auto Show, #NAIAS [video]
Detroit has been famous for its fair share of music legends and automotive legacy with cars still firmly defining the city’s identity. The North American International Auto Show which takes place in the Motor City at the beginning of January continues to bring in the crowds from all over the US and the rest of the world. Show More Summary
Wonderful Pistachios joins Super Bowl Advertisers and teams up with Psy Gangam Style
By Guest Blogger, Donna DeClemente, Donna's Promo Talk This past weekend we got to witness some great NFL football playoff games, with the first on Saturday between the Denver Broncos and the Baltimore Ravens which went into overtime. Show More Summary
Scott Monty of Ford Empowers Customers & Shares Lessons Learned – #NMX
As marketers we all know that storytelling is an essential part of connecting with prospects and customers. Scott Monty (@scottmonty) and his team at Ford have taken the art of storytelling a step further. In his moving (yes I said moving) keynote, Scott walked the audience through some of Ford’s most recent and innovative campaigns. [...]
