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Yahoo Gulps Ad Fraud Firm | $60MM to AppNexus | Google's Quiet Algo Change Still Unacknowledged

Biz Buzz: AppNexus received a $60 million investment, putting its funding to date around $200 million, this despite a general market wariness regarding ad technology. Yahoo made another acquisition

Thursday Odds and Ends

-San Francisco-based agency Hub Strategy & Communication introduces the new Levi’s Stadium Museum in a 30-second spot (video above). -Durham-based creative marketing agency The Republik transforms into a gallery with new campaign. -SoCal-based...Show More Summary

How 9 Brands Used Twitter's Sign Bunny Meme to Make Little Billboards

18 hours agoMarketing / Advertising : AdFreak

Watching brands fail at Twitter has become cliché at this point. And just when you think they've gotten the idea, it's fail whale all over again. Still, they keep trying. Earlier this week, a fun meme spread through Twitter starring a cute ASCII bunny holding a sign. Show More Summary

Facebook changes news feed again, warns page owners this might result in ‘less distribution over time’

Facebook just made another change to the News Feed algorithm and this time they’re being upfront about the fact that it may (will) cause another drop in Page engagement. Points for honesty? This update is all about the trending post. The average person often posts about TV shows and movies and news when it’s a […]

72andSunny Really Wishes You Would All Just ‘Fck Off’

A question for the men in the audience: have you ever mentored a young person? The answer is almost certainly no, but Esquire wants to change that with the help of 72andSunny and its new “Mentoring Project.” In short, the magazine enlisted...Show More Summary

Les Gaulois Shares Dog’s Stretching Routine for Citroën

Parisian agency Les Gaulois has a new spot for Citroën aimed squarely at canine fans. In the spot, a Citroën makes a pit stop in the middle of a road trip. The mutt, aware that there won’t be another stop for some time goes through a lengthy stretching routine. Show More Summary

Y&R Hires Top Planner from R/GA

In quick staffing news, Dick de Lange has left R/GA after working in its planning department for more than three years to assume the top role at Y&R. de Lange joined R/GA in August 2011 after spending just over a year as head of group planning at JWT New York. Show More Summary

DDB Canada Waxes Nostalgic for Nordstrom

DDB Canada has a new campaign for Nordstrom entitled “Shoes That Move You,” that takes a nostalgic look back at customer’s childhoods. In “Cardboard Box,” for example, a voiceover says, “When you were young, you could see endless possibility...Show More Summary

5 good reasons to work at GasPedal

My company, GasPedal, and its brands, SocialMedia.org and WordofMouth.org, are growing fast. We’re looking for talented, passionate people to join our team in Austin and Chicago. Here are five reasons why we love working here — and why we think you will too: 1. Good Mission: Make real change by helping the good guys win. […]

Dancing Traffic Light Man Keeps Everyone Safe, Smiling

Compact car brand Smart expands its safety campaign with a grooving warning sign

W+K and Drew Brees Interview a Robot for Old Spice

Here’s a long and unusual one from Wieden+Kennedy to promote client Old Spice. The agency first introduced its “Mandroid” character in a couple of spots this summer, and he plays an even larger role in this one, which is ostensibly an...Show More Summary

Vancouver Whitecaps 'Sexist' Video Pulled...Because Woman Watch Soccer?

21 hours agoMarketing / Advertising : Adrants

In, perhaps, the most baffling case of well, we're not quite sure, an ad for the Vancouver Whitecaps soccer team was pulled because some felt the ad was sexist. We're always up for a good controversy so we watched the 18 second ad waiting...Show More Summary

How to Get Users to Share Social Data with You

Another day, another user data controversy. Facebook’s recent roll out of its new messenger app provoked a flurry of headlines ranging from Is Facebook’s Messenger App Evil? to the more measured Don’t Freak Out About the Facebook Messenger App. Understanding what Facebook did wrong will help you collect social data and reap the benefits of […]

TDA Boulder Seeks to Inspire for FirstBank

TDA Boulder shifts approach with its latest campaign for FirstBank, seeking to inspire local businesses. The campaign launches with the 30-second spot “Legacy,” which emphasizes the distinction between modern Internet “fame” and a real legacy. Show More Summary

Newsletter #1006: The “Problem Solved” Issue

[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Every once in a while, a product comes along that solves an issue everyone understands in a way that no one’s […]

This Dog's Road Trip Stretching Routine Might Be the Best Reason to Buy a Citroen

22 hours agoMarketing / Advertising : AdFreak

Citroen puts on the dog once again in this commercial with an anthropomorphized mutt who charmingly works out the muscle kinks and stiffness of a long drive when its owner pulls in to a desert gas station. The spot, from Les GauloisShow More Summary

Stunning PSA Shifts Time to Undo the Killing on a Syrian School Playground

23 hours agoMarketing / Advertising : AdFreak

Martin Stirling already directed one powerful PSA about Syria—Save the Children's incredible spot from last spring, which imagined if the crisis were taking place in London. But the Unit 9 director wasn't finished. With the United Nations...Show More Summary

TBWA\Chiat\Day Sends Off Yankees Captain for Gatorade

TBWA\Chiat\Day bids adieu to Yankees captain (and regular starting shortstop since 1996) Derek Jeter in a 90-second send-off spot for Gatorade, an MLB sponsor since 1990. While there has been no shortage of fanfare surrounding Jeter’s...Show More Summary

On EXTREME Copywriting.

(Billboard from 2010. A phone is a bucket. With knuckles. Filled with female deer.) At some point, in the last seven years or so, advertising copywriters started an EXTREME headline movement—in your face, provocative ads that make absolutely zero sense. Show More Summary

Why Online Reviews Are Almost As Good As Actual Referrals

Why Online Reviews Are Almost As Good As Actual Referrals written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing and today’s guest post is from Jason Keeler – Enjoy! As a business owner, there isn’t much better than a good referral. Show More Summary

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