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Johnnie Walker Calls for Global Review

Diageo-owned whiskey brand Jonnie Walker is in the early stages of a review for its global advertising account, having just sent out requests for information to agencies, BrandRepublic reports. Incumbent agency BBH, who has held theShow More Summary

Agency's Pavlovian 'TapServer' To Eradicate Time Sheet Problem With Free Beer

14 hours agoMarketing / Advertising : Adrants

Colle + McVoy has discovered the solution to getting agency employees to complete their timesheets; free beer. Yes, free beer. The agency's creative technologist and IT team collaborated to create a "never-before-seen" tech solution that rewards free beer to employees with up-to-date timesheets. Show More Summary

Strawberry Frog PSA Calls Attention to Need For Ebola-Fighting Medical Supplies

14 hours agoMarketing / Advertising : Adrants

New York-based humanitarian aid organization AFYA Foundation has teamed with Strawberry Frog to create a video campaign which aims to raise awareness of the need for medical supplies to combat the spread of Ebola in Sierra Leone. The...Show More Summary

Five Takeaways From the B2B Marketing Forum 2014

I recently attended the B2B Marketing Forum, located at the intersection of creativity and technology. Here's what I took away from the conference. Read the full article at MarketingProfs

Physician shares her views, updates on menopause

The Wisdom of Menopause For 25 years Christiane Northrup, M.D. was a practicing physician in obstetrics and gynecology, identifying issues and treatments for patients. Now she dedicates "the second half of my life to illuminating all that can go right."  Her efforts are welcome by there 48 million women in the United States in midlife, [...]

CP+B Gets Sweet for WeMo

CP+B has just launched the first ever marketing campaign for home automation company WeMo, taking aim at viewer’s sweet sides with a 60-second broadcast spot. The spot, entitled “The Big Anniversary Rig” tells the story of a couple separated on their first wedding anniversary. Show More Summary

Addressing project failure

Rescue the Problem Project Photos: Visibility Strategist For years Todd C. Williams was the informal go to person when a problem project needed attention. He would discuss the project issues with the team in charge and pass his ideas back to the decision makers. They would in turn review them and eventually, if he succeeded [...]

Volunteer Effort Garners Support For Ukrainian Armed Forces

14 hours agoMarketing / Advertising : Adrants

Kyiv-based ad agency Banda and Radioaktive Film are out with a video which aims to garner support for the Ukranian Armed Forces who have had to leave their families, their friends and their jobs to combat Russians in Eastern Ukraine. The...Show More Summary

If You Think You Deserve A Lion, You Probably Deserve A 'Slashie'

14 hours agoMarketing / Advertising : Adrants

In a hilarious send up to the obscene amount of awards in the advertising industry and the ridiculous length of credits connected to those awards, we have The Slashies. Yes, The Slashies. What's the award for? According to the introShow More Summary

The chat room revisited: Facebook Labs launches Rooms

Social media is moving backwards. That may sound like a bad thing but I think it’s a wonderful thing. We started out meeting in chat rooms talking with people from all over the world who shared a common interest. From apples to zeppelins, if you were into it, there was a chat room for it. […]

Groupon pivots with the rollout of Pages

Where do you go if you want to get the real scoop on local businesses? Yelp? Angie’s List? Groupon? Groupon just announced the launch of 7 million new merchant listings called Pages; “making Groupon the first place to go for ratings, tips, money-saving opportunities and other useful information for local businesses in the United States.” […]

68 percent of consumers say coupons promote loyalty

If you want to keep the same customers coming back over and over again, send them a coupon and then send them another one and another. In “The State of Digital Coupons: How Digital Coupons Are Adapting to Mobile and Omnichannel by Forrester Consulting on behalf of RetailMeNot, we learn that coupons are still a […]

Tablet users visit a site 5 times before buying and other mobile commerce facts

Today’s infographic comes to us all the way from Paris. Not Paris, Texas. The Paris – Paris, France. This intriguing missive came to me from a company called Content Square. They’re a French start-up whose raison d’être is optimizing digital platforms to increase conversion rates. A noble cause. Their first infographic is called the “E-Commerce […]

Focused on a Leather Ball in a Sea of White

Summary: Ohio State football strategists are especially mindful of an unusually big factor in their game at Penn State tomorrow – the size of the Nittany Lions’ crowd and the noise that it makes. The roar from a crowd of 106,000 in a sea of white can be distracting, if you let it be. Show More Summary

Snapchat to users ‘this is going to feel a little weird’

Snapchat launched their first in-app ad today and with it came the all-to-familiar, we hope this will save us, apology. This one might be my all-time favorite: This weekend we’re placing an advertisement in “Recent Updates” for Snapchatters in the United States. It’s the first time we’ve done anything like this because it’s the first […]

TV viewers would rather skim social media than watch TV commercials

How many of you simple watch TV while you’re watching TV? Show of hands. That looks about right. The Second Annual TiVo Multitasking and Social TV Survey says that more than half of the people they studied multitask while watching TV. That’s a huge increase over last year’s 36%. If you’re a TV producer, don’t […]

Friday Roundup: Facebook puts safety first, what kind of ad are you?

Time for the Friday roundup of all the bits of information you should know about even if it’s just so you can say, ‘hey, I heard about that’ when someone else mentions it. Here we go: Facebook Does the Safety Dance I live in Southern California. Every time there’s an earthquake I get phone calls […]

Listen to this! Twitter now has iTunes and Audio Cards

For the past year, social media has been all about bringing you more video and better images. Now Twitter wants to explore a new / old type of content – audio! I know, when you use the word “audio” it sounds like a step backwards, so how about we use the words streaming music and […]

A delightful conversation with Andy Beal about online reputation management

How did I get involved in the online reputation management space? What can you expect from my upcoming talk at Internet Summit in Raleigh? How do you get your CEO engaged in social media? How do you overcome the fear of joining the social media conversation? And, is Google+ here to stay? All this and […]

Study shows one third of Google ad conversions happen on mobile

  When discussing mobile and commerce, we usually think of the phone as a tool showroomers use to find the best price on whatever it is they’re shopping for. But a new study from Marin Software shows that consumers are slowly but surely turning to their mobile devices to complete the deal as well.   […]

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