Summary: As PR pros, we hear the same industry buzz words over and over again. As such, any tenacious PR pro has heard a bit about PR measurement/analytics, especially as of late. With all the measurement “buzzwords” being tossed around, what key terms should be at top of mind as you yearn to better understand how proper measurement works?
Creative will remain with BBDO.
Some inhabitants of the Greek island were nominated for a Noble Prize for their efforts saving refugees.
U.S. Cellular sets a new standard for tedium with this preroll ad that lasts seven hours. It's about as exciting as watching grass grow. In fact, that's mostly what happens during its 420-minute running time: Grass grows... and grows... Show More Summary
Company: Phase 3 Marketing & Communication Location: Atlanta, Georgia Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: $0 - $40,000
Company: Phase 3 Marketing & Communication Location: Atlanta, Georgia Industry: Marketing - Branding Career Level: Entry Level (less than 1 yr experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: $30,000 - $34,000
The brand is introducing itself to a new continent.
The project promotes the David Lynch Foundation.
During the 2016 Rio Olympic Games, Mahe Drysdale rowed 2,000 meters (1.24 miles) in just 6 minutes and 41 seconds. However, despite his impressive performance, the world record-holder nearly lost the race. In one of the closest finishes in Olympic history, Drysdale won by mere millimeters. Have you ever seen anything like this!? Mahe Drysdale takes single sculls gold… […]
Creative chairman John Patroulis and BBH global chief growth officer Mike Densmore will replace them for now.
Email marketing has long been a go-to strategy for marketers trying to directly reach their audience – and, contrary to some reports from the ad industry, it remains a very effective way of showcasing your products to your customers. The rise of suites like MailChimp, HubSpot, and Maropost have brought new levels of efficiency and…more
I love “boring” industries. I really do. And it’s not that I have a secret affinity for well-drilling or semiconductors. I don’t. As a copywriter, I love the challenge of finding the story—even the poetry—in the mundane, the utilitarian, and the “strictly” professional. I really love giving clients more than they ever expected, too. I’m…more
The celebrity duo head to Las Vegas to pitch Hart's idea for an "I, Beckham" musical in the spot.
He was formerly CCO at JWT New York.
It's not every day that an automaker launches a new, brightly colored car based on social media demand. Or names the model after the hashtag that helped bear it. The 2017 Special Edition Volkswagen #PinkBeetle (its official name) hits...Show More Summary
It remains the most notorious night in advertising history—June 13, 1991. The Clio Awards were scheduled to hand out their radio and print awards. But as Adweek later told the story, "what ensued was less an ad-award show than a tawdry...Show More Summary
You could probably use a little levity after last night debate's, so here's some political comedy from Katy Perry, who suggests that you vote in November no matter how you look or what you're wearing (or not wearing). read more
Digital transformation has officially become a ubiquitous term that describes any company’s investment in digital infrastructure regardless of ultimate vision and intention. But, unless digital transformation takes a technology-second...Show More Summary
Travel can be rough on animals. So, to celebrate National Dog Week (Sept. 19-25) and promote its 600,000 pet-friendly homes, Airbnb shined a light on social media star Marnie the Dog, a senior pet who just moved from New York to sun-soaked Beverly Hills. Fame is packed with perks... Show More Summary
The lottery may not have much to do with fate, but it's a lot like love—if you don't play, you won't win, says a new ad from Spain. The three-and-a-half minute commercial for EuroMillions, the country's national cash raffle, offers a...Show More Summary