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This Hearing Aid Becomes a Vibrating Bracelet at Night to Keep the Wearer Safe

Practically all hearing-impaired people remove their hearing aids at night, according to the Ministry of Social Development and Human Society in Thailand. But 70 percent of common household dangers also occur at night. So what happens when you can't hear a siren or an alarm? The Thai Health Promotion Foundation partnered with the Deaf Association...

Why You Should Meditate Everyday… (Not Why You Think)

Meditation is a powerful practice that has the power to change your life. Do you want to know why you should meditate everyday? Click here to learn more! The post Why You Should Meditate Everyday… (Not Why You Think) appeared first on Project Life Mastery.

Team One Welcomes Kyle Acquistapace as Executive Director of Idea Communications

Acquistapace arrives from Supermoon, where he served as president, managing partner.

KFC's Colonel & Geico's Gecko Are In This High School Yearbook

Summary: An enterprising teenager might have unlocked the secret to reaching elusive young consumers: high school yearbook ads.

How to Create Your First Kissmetrics Campaign

With the launch of Campaigns this month, we have given our users incredible flexibility to create any automated, behavioral emails they can imagine. If you already have sophisticated behavioral email programs up and running, then…good news…you don’t have to read any further. However, if you are just getting started with your behavioral messaging programs, this […]

Upskilling, Science, & Algorithims: The Future of Marketing

Summary: By now, it is well established that the marketing function (or at least some of it) has fundamentally changed.

Social Content Manager - Albany, NY

Company: Media Logic Location: Albany, New York Industry: Advertising - Management Job Status: Full Time

Marketing & Events Coordinator - Okaloosa Island, FL

Company: BOTE Boards Location: Okaloosa Island, Florida Industry: Marketing - Branding Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

How to Inspire Your B2B Audience with Killer Content Marketing

B2B content marketers: It’s time to get over our inferiority complex. Yes, the B2C folks are over there marketing cool stuff like basketball shoes and energy drinks, while we’re stuck with cloud software solutions and medical imaging machinery. Yes, we’re marketing to business professionals on a buying committee that has to commit to million-dollar deals. [...]Show More Summary

“What about endogeneity?”

Ask this question often. Several times a day, at least. Endogeneity is a fancy term for confusing cause and effect. For not being clear about causation and correlation. It's one reason why smart people make so many mistakes. We think...        

With video – Documentary highlights addiction treatment industry dubious practices, flaws

The Business of Recovery Photos, video: The Business of Recovery It took the filmmakers behind The Business of Recovery ( four years to complete the 81-minute documentary targeting “The overwhelming numberShow More Summary

3 Strategies to Wow Your Customers with Omnichannel Experiences

3 Strategies to Wow Your Customers with Omnichannel Experiences Did you know that companies with omnichannel customer engagement strategies retain on average 89% of their customers?  This is compared to a 33% customer retention rates for companies with weak omnichannel strategies. Show More Summary

Retailer Talbots Picks MullenLowe Boston for Fall Rebranding Campaign

The company wants to reintroduce itself to its core demographic: older women with money.

But can I trust you?

I can’t guess how many times I’ve written about trust over the past ten years.  I’ve talked about the importance of the know • like • trust model, I’ve discussed the connection between trust and a brand’s equity and I’ve explored the role of trust in shortening the sales cycle. Show More Summary

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