The latest innovation in Barbie might please geeky parents just as much as kids. Last weekend at the New York Toy Fair, Mattel unveiled Hello Barbie Hologram, a more lively--if less tactile--version of 2015's Hello Barbie doll. Like an Amazon Echo that smiles, holo Barbie hangs out in her box and cheerfully answers questions......
I recently got an email from a reader who was struggling with their digital display ads. They were underperforming and the business owner was considering pulling the ads. Here’s what I said back to her. Thanks for your email and the stats on your digital ads. Show More Summary
I would like to share some insights with you about the power of consistency over time. Have you ever wondered how some people are able to achieve massive success, while others flounder? The secret to their success is consistency. Unfortunately, a lot of people struggle with consistency. Show More Summary
Tags: online shopping, consumer perceptions, customer loyalty, customer experience
My eight-year-old son recently asked me why the icons for “phone” look so weird. None of these images look like a phone to him: Smartphones have already killed payphones and landlines. Now they’re poised to do the same to desktops and laptops. Google is already reporting more mobile searches than [...]Show More Summary
There are two real problems with this attitude: First, drawing lines. Problems aren't linear, people don't fit into boxes. Lines are not nuanced, flexible or particularly well-informed. A line is a shortcut, a lazy way to deal with a problem...
Summary: Having been in the PR world for a number of years it still amazes me how often I witness the same poor methodology and bad practices repeated over and over. While we’re all aware of basics like extremely poor writing or pitching without researching media outlets or beats, there are a few other things that particularly get under my skin.
Summary: Mondelez’s Oreo has rolled out a mobile game that lets fans of the cookie brand launch Oreos into space and watch them fall into glasses of milk all over the world. The game, which is part of the brand’s new “Oreo Dunk Challenge”campaign, begins by asking players to take a photo of an actual Oreo cookie. Show More Summary
Summary: Everything about reaching out to today’s target audience is about developing some level of engagement where the potential or existing customer becomes emotionally vested in the information that a brand shares with them. The objective is that the emotional quotient becomes a large enough part of the equation...
Droga5 won the review immediately afterward.
Mariano joined the Toronto agency from The Martin Agency.
McKechnie is also a veteran of DDB New York and Y&R New York.
For many websites, an internal site search engine is a must-have. However, oftentimes it’s looked at as more of an afterthought than a true conversion optimization tool – and that in itself could be killing your conversion rate. So what should you know about improving your site search and how do you put these tips […]
Company: Quiet Light Communications Location: Rockford, Illinois Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: None Required Job Status: Full Time Salary Range: Commensurate with Experience
The spot parodies PBS' Computer Chronicles.
Identify Great Brand Attributes How do you identify the brand attributes of your business? Many business owners spend significant resources fine-tuning their branding to build relationships with the target audience. After all that investment,...Show More Summary
If you've always dreamed of creating a self-portrait out of Lego bricks, rejoice! A nifty machine at the toy maker's London store can finally set you on that path. Just head over to Leicester Square and climb into the "Mosaic Maker," a cross between an instant photo booth and a Lego vending machine. For the...
The former wrestler appears to be in a good mood after putting Gawker out of business.
He led WPP's Detroit team since 2006.
Company: The Oklahoman Media Company Location: Oklahoma City, Oklahoma Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Job Status: Full Time