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Is This Any Way to Sell a 'Razor Sharp' Eyeliner?

10 hours agoMarketing / Advertising : AdFreak

Urban Decay's promotion of its Razor Sharp eyeliner, with what it called "Razor Sharp Swatches," has drawn the ire of some of its consumers. At issue is a photo the brand tweeted of a model with color swatches on her wrist—which, given the name of the product, some saw as a reference to cutting. read more

5 Lessons Brands Can Learn From Gawker

Summary: On Monday, Gawker published its last story. It was the media world’s favorite blog, and its shutdown inspired hundreds of thinkpieces. I wrote my own brief memoriam here. But since I cover content marketing for a living, I couldn’t help but contemplate what lessons brands can learn from the site that we loved to hate...

'Yass Queen': Honest Tea Uses Influencers and BuzzFeed to Reach Young Moms

Summary: When Dan went on his first date with Krystal, he was on crutches. And she was dressed like a clown. While that may not sound like an auspicious start to a relationship, the two lovebirds ended up staying up all night. They,Show More Summary

Google Serves Full-Page Interstitial Ads on Mobile, but Punishes Them on the Web

Summary: Google announced on Tuesday it will punish websites that serve "intrusive" full-page ads and pop-ups on their mobile sites by downgrading them in its mobile search rankings. "Pages that show intrusive interstitials provide a poorer experience to users than other pages where content is immediately accessible," the company...

Senior Strategist - Richmond, VA

Company: ndp Location: Richmond, Virginia Industry: Advertising - Brand Strategy Career Level: Senior Level Career (10+ yrs experience) Job Status: Full Time Salary Range: Commensurate with Experience

Graphic Design Intern - Boston, MA

Company: Yougoz Location: Boston, Massachusetts Industry: New Media - Web Dev Career Level: Student (undergraduate/graduate) Minimum Education: Some College Completed Job Status: Intern Salary Range: $65,000 - $88,000

When ABM & Content Collide: How to Build an Account-Based Content Strategy #UFX2016

Over the past few years, B2B marketers have been abuzz with the concept of Account-Based Marketing (ABM). It’s like some sort of futuristic concept was finally here and would be the solution that we all needed. But just like any other marketing tactic, it takes time to figure out how to approach it successfully. In [...]Show More Summary

In pursuit of cheap

The race to the bottom is unforgiving and relentless. I ordered some straw hats for a small party. The shipper sent them in a plastic bag, with no box, because it was cheaper. Of course, they were crushed and worthless....        

Lil Dicky Has Some Big Condoms to Sell You

The GS&P vet turned rapper is more prepared than an Eagle Scout.

#PR: Tips on Leading a Brand through a Crisis

Summary: I am sure all of us are aware of crises some brands have had recently: Delta’s computer systems power failures, FoxNews with its slow burn sexual harassment scandal, or the diving and swimming pools at the Rio2016 Games mysteriously turning green. How a brand deals with a crisis can tell a lot about it as an organization. Show More Summary

VML Makes Series of Promotions in New York and Kansas City

The agency promoted Dave Quintiliani, Stephen Martin, Jen McDonald and Jordan Cochran.

Account Executive Position - Charlotte, NC

Company: AC&M Group Location: Charlotte, North Carolina Industry: Not Specified Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

Head of Production - Richmond, VA

Company: ndp Location: Richmond, Virginia Industry: Not Specified Career Level: Executive (SVP, EVP, VP) Job Status: Full Time Salary Range: Commensurate with Experience

Content Journalism Intern - Boston, MA

Company: IM Boston Location: Boston, Massachusetts Industry: Not Specified Career Level: Student (undergraduate/graduate) Minimum Education: Some College Completed Job Status: Intern

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