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Thanks in Advertising

Summary: We have reached the appointed time where we go on a small editorial break to spend quality time with family, friends, and others we choose to associate with. Of course, we would be totally remiss if we didn't first show our appreciation for the industry. It is clear that this year has been an interesting one for the industry. Show More Summary

On #GivingTuesday, Focus on Connecting--Not Marketing

Nonprofits can make this year's #GivingTuesday on Dec. 2 a memorable experience for donors by following these tips. Read the full article at MarketingProfs

How the Music Company on Old Spice's 'Dadsong' Got the Ad's Twisted Genius Just Right

23 hours agoMarketing / Advertising : AdFreak

Old Spice this week unveiled "Dadsong," its second lunatic 60-second musical via Wieden + Kennedy—the sequel to the award-winning "Momsong" from a year ago. Clearly, the music on a commercial like this isn't just an important component—it's the main component, around which everything revolves. Show More Summary

Wednesday Morning Stir

-Richard Sherman and teammate Doug Baldwin criticized the NFL for hypocrisy while working in plugs for Campbell’s, Beats, Martinelli’s and Neff (video above). -This Australian political campaign ad showing people helping ducks has been...Show More Summary

November Newsletter | Big Thanks Edition

It’s hard to believe we’ll soon be bidding farewell to 2014. Before we all get swept away in a flurry of red, green and glitter, we wanted to take a moment to send our gratitude and love out to each of you who have been part of our story this year. We couldn’t do it […] The post November Newsletter | Big Thanks Edition appeared first on Brains on Fire.

YouTube (No Surprise) the Place for Video PR

Summary: Need a primer on using YouTube in public relations? If you’ve got a decent video camera or are planning on getting one, you’re halfway there. The rest of the way is covered, at least on a start-up basis, by ReelnReel...Show More Summary

OPEC Oil Price Drop and Economics

Summary: The only course in college that really was difficult to grasp was economics. How supply and demand and pricing could alter the course of businesses didn’t seem to add up. Our extra credit project included a situation and variables. By adjusting the variables properly, we could bring about the desired outcome...

The last minute glitch

I got a note from Joni Mitchell yesterday. Well, not just me. Everyone who got her new boxed set got the note. The note takes responsibility for some of the tracks on the CD not matching the order of the...        

Take Your Content Marketing to New Heights (Infographic)

Content marketing requires a unique type of investment. With most outbound marketing, the investment is cost related. But with inbound marketing, while there are costs, the biggest investment is time. Content marketing is a process and typically requires a good amount of work until you see meaningful results. But don’t let that deter you. As […]

Tuesday Odds and Ends

-Toronto-based agency Smith made a fun video (above) from their launch party this past Thursday night. -Totino’s turned terrible stock photos into a (crazy) digital campaign. -Los Angeles studio The Mill announced the addition of Ryan...Show More Summary

TBWA\Singapore Explores the Real Dollhouses of Airbnb

When TBWA won Airbnb back in September, we were very curious to see what sort of work the agency would do for its client. It’s fair to say that Airbnb’s campaigns to date have differed dramatically, and the latest from TBWA’s Singapore office is no exception. Show More Summary

Black Friday And The Rise Of Retail Prostitution

Imagine we lived in a world where love didn’t exist. Every day would be filled with people moving from interaction to interaction – only investing in each one out of convenience or necessity. In this lonely existence, any relationship would be a short term diversion. People would detach themselves and their emotions from one another.

The most popular product on Pinterest is. . . .

The number one, most popular (Based on total number of repins, comments, and likes from the Top 100 brands in the 2014 IR 500) product on Pinterest is not a sexy pair of stiletto heels, a designer dress or diamond earrings. Nope. According to an new infographic from Curalate, the most popular product on Pinterest […]

Sid Lee Adds Four Creative Hires

The New York office of Sid Lee announced today the addition of four creatives to its full-time team, effective immediately: Design Director Verena Michelitsch, Co-Creative Director Cecilia Azcarate, Senior Creative Andre Gidoin and Copywriter...Show More Summary

W+K Portland Launches First Work for Weight Watchers

W+K Portland has launched a new campaign for Weight Watchers, its first for the brand since winning creative duties back in April. In a new 60-second spot, W+K drops the celebrity-driven approach taken by previous agency McCann (whose...Show More Summary

Twitter moves one step closer to total T-commerce

What could be better than a hot cup of coca after a long, cold day of Black Friday shopping? I’ll tell you what, getting that cup of coca for less than everyone around you paid! That’s the American way. All you have to do is tap that new Twitter Offer from Cocabucks and it’s a […]

W+K Made a Giant, Amazing Cuckoo Clock Out of an Oregon Maple for Portland Tourism

Wieden + Kennedy recently created a pretty incredible out-of-home tourism installation for Travel Portland: the tallest freestanding cuckoo clock in the U.S. Chainsaw sculptor J. Chester Armstrong carved the clock, made from a single Oregon maple, in the national forest just outside Portland. Show More Summary

Agency Wants Its Next Art Director to Be Cool, So the Interview Will Be Over Two Days in Vegas

TDA_Boulder is looking for a new art director, but the interview process will be unique. In fact, if all goes well, it might end up looking like outtakes from The Hangover. Yes, the agency plans to interview the top candidate over two days in Las Vegas. Show More Summary

Can Split Testing Wreck Your Google Ranking?

Put down your pitchforks and torches… I’m not saying you should stop split testing. But I am saying that there are a few “red flags” that a split test can inadvertently throw up if you’re not managing or monitoring it correctly. It’s a fine line you have to walk if you do both conversion optimization […]

Mother and Stella ‘Give Beautifully’ for the Holidays

Mother and client Stella Artois released a series of spots this week that put a light twist on the sentimental holiday classic: real-life stories starring real-life people! The campaign, which will roll out over the globe in the coming...Show More Summary

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