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Baseball Showing Empathy For Its Spanish-Speaking Players

Summary: The New York Times has a wonderful story about how Major League Baseball “has been working with the players’ union on an initiative this season to encourage every team to have a Spanish-speaking interpreter to help players communicate with the largely English-speaking news media in their native language.”

The Labels on These Clothes Tell the Tragic Stories of the Workers Who Made Them

The label on a piece of clothing might reveal something about its provenance, but it hardly tells the whole story. The Canadian Fair Trade Network wanted to change that. To draw attention to people around the world who are working in unsafe conditions, these remarkable ads tell their stories on the labels of clothes they make. Show More Summary

Want to Charge More? Say It's Handmade

Summary: Ah, yes; the old story of man versus machine. Which one will ultimately win the consumer? Which product source contains the most value? When it comes to efficiency and pure quality in quantity, machine-made products are worthwhile. Show More Summary

#MPOWR Our Daughters and Sons

Summary: April 23rd is National Take Our Daughters and Sons to Work Day. The same name foundation started this day in 1993 and has the support of President Obama who urges expansion of the program to private businesses. The foundation’s...Show More Summary

12 Tools to Help You Optimize Your Social Media Marketing Results

Strategy gives you direction, but tools help you get there quicker, says Ian Cleary, founder, RazorSocial at Social Media Marketing World. Once you have a strategy, then you need tools to help you save time and provide value. Twenty-six percent of marketers spend 6-10 hours a week on social media. Let’s explore twelve possible problems [...]

You should be more pushy. Here’s why!

When it comes to being a pushy business owner, there are two ways to do it. One of them works extremely well. Allow me to explain. 1. You can push other people Pester them with cold calls. Interrupt them with selfish requests. Spam them. Show More Summary

Direct marketing (and the other kind)

Direct marketing is outbound, measured and designed to pay for itself. So, the catalog you get in the mail, or the Fuller Brush man. The idea was to buy stamps (or some other form of contacting people) and make enough...        

My Go-to Link Building Strategy That Skyrockets Websites to the Moon

  Well, not entirely, but it does get the job done. Anyway, let’s get started with this article. There are a TON of ways to get backlinks. We all know that it’s true. We just tend to limit ourselves into thinking that there are only a couple ways to get links. Show More Summary

Don’t forget the marketing basics

It’s so easy to be mesmerized by all the marketing technology around us and forget about the marketing basics. But whether you’re executing a traditional campaign or a digital one — the marketing basics matter. My Italian grandma (who provided many marketing tips via this series) spent most of her time in the kitchen. Show More Summary

This is what free, ad-supported Uber rides might look like. Mockups, economics, and analysis.

Cheaper and cheaper rides Free, ad-supported Uber rides are inevitable, and if Uber doesn’t do them, a different competitor – perhaps Google! – will do it. It would be the next step in the industry’s trajectory towards lowering prices. Show More Summary

How to Create and Repurpose Content That Customers Really Want

According to Content Marketing Institute and Marketing Profs, 50% of marketers say that producing content consistently is a top challenge. Our clients at TopRank Online Marketing verify this statistic every day – as does our own team. Substantial content that answers audience questions in an authoritative way doesn’t grow on trees. Good content takes precious [...]

Former JWT President Lands at David&Goliath

Back in January, we learned that Mike Geiger — who served as North American president and chief integration officer at JWT — would be leaving the agency in a sequel of sorts to the departure of CCO Jeff Benjamin. Now we know where he...Show More Summary

Monday Odds and Ends

-Late Late Show host James Corden parodied underwear ads with David Beckham (video above). -Los Angeles brewery Golden Road Brewing appointed Modus Operandi (ModOp) as its agency of record. -Production company Little Minx added duo Los...Show More Summary

DDB Chicago Brings Milky Way Back to Broadcast

DDB Chicago is launching the first big broadcast spot for Mars brand Milky Way in roughly five years, extending a print and digital campaign entitled “Sorry I Was Eating a Milky Way.” The broadcast launch comes on the heels of a sizable...Show More Summary

BBDO New York Takes ‘Do the Dew’ Global

BBDO New York has launched the first-ever integrated global campaign for Pepsi’s Mountain Dew, extending its “Do the Dew” tagline to new markets. “Mountain Dew is one of our billion dollar brands and one of our fastest growing global brands,” explained Brad Jakeman, president, PepsiCo Global Beverages Group, in a statement. Show More Summary

Intuit Brews a Special Beer for Accountants Only Called CPA IPA

21 hours agoMarketing / Advertising : AdFreak

Tax season is hell for accountants. But in Rhode Island this year, it's been a little less brutal than usual, thanks to this fun promotion by Intuit. Intuit makes software called QuickBooks Online Accountant, which helps accountants manage and support clients in one place. Show More Summary

Ava the Robot Goes From Tinder to LinkedIn, and Will Now Schedule Meetings for You

22 hours agoMarketing / Advertising : AdFreak

Ava, the artificial intelligence from the movie Ex Machina who famously punked Tinder users during South by Southwest, isn't interested only in dating. She also has a business side, it turns out—and she wants to help schedule your next meetings. Show More Summary

Senior Media Planner - New York, NY

Company: iCrossing Location: New York, New York Industry: Not Specified Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time

Digital Media Planner - San Francisco, CA

Company: Job Target Location: San Francisco, California Industry: Advertising - Media Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time

Brands: Stop Hiring Journalists to Write Native Ads.

(If you were Hunter Thompson, then yes, I would let you write a native ad for my brand. But you're not. He's dead.)Now, well-educated, delusional, underpaid journalists think that they can do advertising better than ad copywriters. This is poppycock. Read why here.

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