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Can This Empowering Ad Campaign From BBDO Get More Girls to Keep Playing Baseball?

13 hours agoMarketing / Advertising : AdFreak

Put them in, Coach! Baseball for All, a group dedicated to getting more girls in the game, is launching a pro-bono campaign from BBDO Atlanta that plays off the chorus to "Centerfield," John Fogerty's iconic paean to America's pastime. "If...Show More Summary

Automotive Marketing: An Overview of Current Marketing Trends, Statistics, and Strategies

Tags: Dealership Leads for Purchase, VIN Marketing Data Provider, Automotive Leads, VIN Data Vendor

How To Overcome “Shiny Object Syndrome” & Commit To Mastery

I want to share with you how to overcome the “Shiny Object Syndrome“, and commit to mastery. Are you easily distracted by shiny new ideas?  The Shiny Object Syndrome is a condition that a lot of people struggle with it. Rather than seeing...Show More Summary

Marketing Experts: Millennials And The Power Of Cool

'Good Is The New Cool' Authors Afdhel Aziz and Bobby Jones share their 7 principles for branding with a social impact

Don’t be a crehater

Making things is challenging. Getting them to market is even harder. Finding an audience that cares? Damn—that’s a real toughy. So, it’s no wonder people often give up. If you’re a maker, you know what I’m talking about. Excitement turns to doubt awfully quick. No shortage of trolls Yesterday, I discovered a particularly shitty response […]

Think Like A Rockstar: How to Build An Owned Media Empire With Epic B2B Content Marketing

True to form, LinkedIn’s Jason Miller rocked his presentation at the MarketingProf’s B2B Marketing forum by opening up with some inspirational words from The Clash: If you don’t like the world, then change it.” As Jason shared, the Clash changed the world, and so can today’s B2B marketers. But they’re facing some interesting challenges such [...]Show More Summary

On being irritated

Irritation is a privilege. It's the least useful emotion, one that we never seek out. People in true distress are never irritated. Someone who is hungry or drowning or fleeing doesn't become irritated. And of course, irritation rarely helps us...        

How Useful Are These 7 Methods in Helping People Choose?

As choice overload becomes a very real issue across industries for customers and businesses alike, more and more businesses are looking into solutions to help their visitors discover, choose and decide for the perfect product to purchase. Show More Summary

Dealing with Difficult Comms Clients: Find a Way to Love Them, Or Learn to Let Them Go

Summary: “It’s not personal, it’s just business.” How many times have you heard someone say that and thought to yourself, “what a load of crap”? All business is personal because all business takes place between persons. Show More Summary

100 Million Images: A Day in the Life of Shutterstock’s In-house Curator

Summary: Robyn Lange has the job of every curator’s dream. The problem with dreams, though, is that they sometimes risk entering nightmare territory. At Shutterstock and sister site Offset, she’s the person charged with keeping the homepage fresh, filling 30 new image collections each month.

The Nine Second Rule: Opting Out of Pop-up Ads Within Seconds is The Norm, Study Finds

Summary: The New York-based firm MediaBrix recently studied how people interact with their smart phones when an ad appears and learned that there was a distinct preference depending on how the ad was presented and that a pop-up ad was viewed for nine seconds compared to 44 seconds for the opt-in ad.

LIVE STREAM: 7 Critical Keys to Self-Publishing Success in 2017 and Beyond

On Tuesday, October 25th at 2pm PST (5:00pm EST), Stefan is hosting a LIVE STREAM on 7 Critical Keys to Self-Publishing Success in 2017 and Beyond. Links to the livestream is below: Join us LIVE on the Project Life Mastery YouTube channel, @projectlifemastery Periscope and Stefan James Facebook page. Show More Summary

This Beer Was Brewed Just For Scotch Drinkers

Highland Park Scotch Whisky & Sixpoint Brewery have teamed up to create two limited-edition pairings for New York City boilermakers

Pizza Hut Tattoo Lets You Place An Order From Your Body

The latest gimmick from the fast-food chain is a tattoo-like sticker that lets customers get delivery with a simple tap on their arm

A Quick Guide to Data-Based Display Advertising

Here’s a fun fact: In any given web session, your audience is more likely to have a heart attack than click on your banner ad. Okay, so maybe that’s not so much a fun fact as it is a scary fact, but either way the fact is that most display ads have truly awful clickthrough rates. The question […]

Steph Curry Vows to ‘Make That Old’ in Droga5’s Latest for Under Armour

Harmony Korine directs the spot featuring last season's MVP and the introduction of the Curry 3.

Mother New York Wants Your Dad and Mom Bods

To register with online organ donation registry Organize, that is.

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