Summary: The American Cancer Society has unveiled a new brand positioning and campaign to help people better understand what exactly the organization does.
Summary: The shredded gum benched tobacco in a minor league dugout The novelty spoke to guys 40 years ago, and it still does.
Summary: Almost all good writing begins with terrible first efforts. You need to start somewhere. Start by getting something—anything—down on paper.
You've probably seen the dystopian Halo Top ice cream commercial by now--the one directed by Mike Diva, the popular YouTuber with the twisted sense of humor. We wrote about it last week, and it's also been playing in front of the movie It at cinemas. For a brand on the rise, it's a subversive commercial...
In today’s digital landscape, chances are social media is a vital piece of your marketing mix. After all, people live on social platforms these days and projections show that worldwide social media users will surpass 3 billion by 2021. But as brands and marketers fight for visibility in crowded, “algorithm-enhanced” news feeds, how many of [...]Show More Summary
Over the last few decades, there's been a consistent campaign to sow confusion around evolution, vaccines and climate change. In all three areas, we all have access to far more data, far more certainty and endless amounts of proof that...
Today c ustomers do not simply expect better buying experiences. They feel entitled to them. Are you ready to keep up? When customer expectations are rising as they are, it’s important that you take a step back and evaluate your position. Show More Summary
I have a very effective marketing idea to share with you today. You’re going to love this! I’m going to show you how to create marketing, which people will value and that’s powerful enough to inspire them to hire you or buy from you....Show More Summary
The campaign centers around a broadcast spot designed to show the wide variety of cars available on the site.
Channel 4 viewers, there is nothing wrong with your television sets. Do not attempt to adjust the picture. Tonight, as part of National Eye Health Week, the British broadcaster joined with the Royal National Institute of Blind People for a series of unusual ad breaks designed to let folks experience various sight-loss conditions. Channel 4...
VP of Wokeness, Head of Thought, Marketing Mahatma. What will your overly important title by in 2020? LINK—on Digiday.
Mukherjee spent the past year as senior vice president, strategy director for Publicis New York.
"Let's not mistake me for someone who gives a shit." That great line, delivered with a dark chuckle by Harry Dean Stanton in a newly discovered five-minute version of the celebrated "Cheat" ad for Guess Jeans, could sum up Stanton's outlook on advertising throughout his career. He didn't do many ads. But he did find...
It was only a matter of time. Just like Amazon, YouTube, and Netflix before it, Facebook has officially entered the video streaming game. What is Facebook Watch, and what does it mean for you your marketing strategy? What is Facebook Watch? Launched in August 2017 to select users in the U.S. via mobile, desktop and […]
The American Cancer Society has launched its first brand campaign since 2015 with stark, earnest and personal ads aimed at differentiating the organization from other cancer charities. In January, the organization selected The Richards Group as its agency of record following a review launched late last year. In November 2015, American Cancer Society hired longtime...
The 88 founder and chief creative Harry Bernstein will now serve as Havas New York's chief creative officer.
Audi was one of many sponsors at the 2017 World Ski Championships in St. Moritz, Switzerland, this past February. To help the automaker stand out from the crowd, Stockholm agency ?kestam Holst came up with a counterintuitive idea: Replace the brand's logo on a single competitor's sleeve with a license plate number--and then award the...
Do you want a lesson in the basics of online marketing 101: The first rule you MUST know when marketing online? Click here to learn more! The post Online Marketing 101: The First Rule You MUST Know When Marketing Online appeared first on Project Life Mastery.
Summary: It was inevitable that a streaming service would win an Emmy for best drama at some point. But no one expected Hulu to get there first.
Summary: Following the sale of the independent publisher’s other titles, Us Weekly and Men’s Journal, the company is now selling its lead property.