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How to Free Up More Time In Your Work Week

How to Free Up More Time In Your Work Week written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mandi Ellefson Podcast Transcript What’s your biggest problem? Is it time? Focus? Delegation? Those are the problems I hear about all the time and are seemingly the most difficult to solve. Show More Summary

MIT Shares Theory On Why Some Neighborhoods Evolve

Why do some neighborhoods evolve and gentrify while others don’t? This fascinating story is about a joint research program between MIT and Harvard to identify what causes urban change. Tested with five American cities, this system quantifies the physical improvement or deterioration of neighborhoods. The early results are already surprising: “Contrary to popular belief, raw

Under Armour Tells Its Women Athletes’ Stories Through Poetry in Artful New Ads

Misty Copeland. Natasha Hastings. Jessie Graff. Alison D?sir. Zoe Zhang. They're all athletes. Not female athletes--just athletes. That's a key distinction Under Armour is trying to make in its latest marketing campaign, "Unlike Any," for its women's division. Last August, during the Olympics in Rio, the Under Armour team notices something unsettling. "Every time a...

CMWorld Interview: H&R Block’s Zerlina Jackson Explores Marketing in the Financial Sector

Marketers in financial industries are in the midst of a major digital transformation. Apps and mobile experience have become not a “nice to have” but a requirement from consumers. Additionally, financial institutions have started investing heavily in user experience for their web properties to focus on customers first. The team at H&R Block has taken [...]Show More Summary

Toward dumber

If you want to reach more people, if you're measuring audience size, then the mantra of the last twenty years has been simple: make it dumber. Use clickbait headlines. Short sentences. Obvious ideas. Little nuance. Don't make people uncomfortable or...        

Brandless Disrupts CPG By Leveraging Three Potent Marketing Trends

Summary: Brandless is a brand-new company out of San Francisco that hopes to completely disrupt the CPG category (including Amazon). Forbes Reporter, Amy Feldman, reported on the Brandless concept recently in her, “Brandless Hopes To Shake Up…”

Hefty Teams Up with John Cena, Havas Chicago Again; Adds His Mom to Latest Spot

Summary: Hefty’s back at it with John Cena as their brawny spokesperson. With the return of the “Hefty Hefty Hefty” slogan, the WWE superstar teams up with his mom, Carol Cena, to show that mother knows best when it comes to buying trash bags. “I couldn’t have asked for a better co-star than my mom,” said John Cena.

Three Levels of PR Crisis—Depending On Who Knows What

Summary: Not all crises are created equally. This post breaks down the types of crises into three levels, based on who knows what—and offers insights on how to handle each. You’re welcome. Company knows, public doesn’t. In many cases, the company knows about a crisis and the public does not. Show More Summary

4 Skills That Every Successful Entrepreneur Must Master

Entrepreneurship is a challenging career choice. Do you want to know 4 skills that every successful entrepreneur must master? Click here to learn more! The post 4 Skills That Every Successful Entrepreneur Must Master appeared first on Project Life Mastery.

Project Manager - Digital Innovations - New York, NY

Company: JCDecaux North America Location: New York, New York Industry: Not Specified Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

Startups are cheaper to build, but more expensive to grow – here’s why

Startups should be getting cheaper to build. After all, the industry’s created several waves of innovation that’s supporting this across multiple layers in the stack: Open source software instead of paid developer tools AWS instead of...Show More Summary

Lyft Colorfully Took Over a Los Angeles Car Wash to Thank Its Drivers With $1 Washes

We're a sucker for big, fun out-of-home design projects, and this colorful Lyft stunt from Wieden + Kennedy New York certainly fits the bill. This weekend, the agency took over the La Cienega car wash and gave it a complete makeover in the brand's colors--in other words, lots and lots of pink. Everything has been...

Associate Director, Social Media - Evanston, IL

Company: Northwestern University Location: Evanston, Illinois Industry: Not Specified Career Level: Entry Level (less than 1 yr experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experien...

Don’t Interrupt Me! How to Engage Your Customers Without Annoying Them

Are you annoying your customers? Probably so. Inundating your audience with multiple messages at inconvenient times isn’t helpful. Therefore, it’s important to know when and how to engage with consumers. “Marketing is your way of connecting with your customers as well as a way to convey your business’ personality and values – it’s an essential […]

We Hear: The Gap Launches U.S. Digital Media Agency Review

The chain recently dropped Wieden+Kennedy in favor of a per-project agency model.

Honda, W+K Take a Drive Through the Creative Process of Filmmaking in Lush New Ad

How does a Big Idea become a feature film? A new spot from Honda and Wieden+Kennedy London sets out to answer that question by quite literally illustrating the creative process of making a movie. It's an ad for four different cars that doubles as a glimpse behind the scenes at the work of the "Dream...

FCB Chicago Hires Avital Pinchevsky as Senior Vice President, Executive Creative Director

Pinchevsky joins the agency from Leo Burnett Chicago, where she served as senior vice president, executive creative director.

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