Summary: I don’t use the term “unmitigated gall” very often, but that phrase sprang to mind upon reading that the Transportation Security Administration was trying to shift the blame for lengthy screening delays—at least in part—to its “customers,” the traveling public. From a PR point of view, this is always a risky tactic in a crisis.
It seemed like the theme of the week was reduction through small tweaks as Twitter announced a long awaited small tweak to eliminate photos and videos from the allowable 140 character character tweet limit, the FDA made small changes to the iconic nutrition facts label after two decades, Victoria’s Secret made a change to finally discontinue
Every few months, a racially offensive advertisement emerges from Asia and makes the rounds in America, to howls of disgust. It's happened again this week, as a Chinese laundry detergent brand called Qiaobi released a spot—airing onShow More Summary
Summary: For two decades now, aspiration has been the watchword of branding. Sell people the story of who they want to be, the logic goes, and the brand wins an unmovable place in their hearts. At one time, many brand campaigns truly struck a chord as they resonated with consumers on an emotional level. Show More Summary
Summary: Joanne Bradford has a long history in digital media, with top jobs on the sales side at Microsoft, Yahoo and, most recently, Pinterest. Following her departure from Pinterest last June, she opted out of the sell side of media...Show More Summary
Company: The Shand Group Location: Los Angeles, California Industry: Not Specified Career Level: Senior Level Career (10+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: $120,000 - $160,000
Geography of GeniusPhotos: Simon & Schuster, Justin Tsucalas Travel enthusiast and journalist Eric Weiner has become convinced there are clusters of geniuses around the world. The connection between our surroundings and our most innovative ideas, according to him, is notable in the present day and throughout history. Show More Summary
Cavaliers fans gifted headsets gain a unique view of team content
Content Marketing Measurement: 29 Essential Metrics [Infographic] Knowing whether or not your content marketing is working is one of the biggest challenges that content marketers face. But you don't have to face that scary challenge alone. Show More Summary
As your new idea spreads, most people who hear about it will dislike it. (click to enlarge) Start at the left. Your new idea, your proposal to the company, your new venture, your innovation—no one knows about it. As you...
How to Build Your Business on Content written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Joe Pulizzi Content is no longer a nice form of marketing, it’s the air that guides the customer journey, or, in some cases, it’s a business model. My guest for this week’s episode of the Duct…
The financial company is reaching out to multiple agencies for future work.
How much oil was sacrificed to prepare that pizza?
Dang arrives at the agency from Deutsch following its Miller Lite win.
Company: Matlock Advertising & Public Relations Location: Atlanta, Georgia Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time
The Top 5 Social Analytics Tools for Small Business Marketers written by Guest Post read more at Duct Tape Marketing Putting a small business on the social media map involves using data to pinpoint and engage specific audiences with appropriate content. But how do you find the right social media analytics suite to collect this data? Among the options on…
Who's up for a little Dueling Banjos: The International Remix?
When the word “analytics” comes up, most content owners immediately gravitate toward viewership counts. However, though views are important, they’re only part of the larger picture. Truly comprehensive analytics help content creators ensure the videos they produce are providing real ROI. Show More Summary
Put this one in your portfolio.
Sources claim that the finalists are Droga5, Mono and Iris Worldwide.