WakeBase newsletter cultivates quality new companies
Carl's Jr. likes being provocative, but not in the realm of politics. That's the message from parent company CKE Restaurants, which has gone on the record to deny claims that its latest ad with scantily clad woman, "Border Ball," plays off the current national debate over immigration. Show More Summary
Company: The Ad Council Location: New York, New York Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience
Sometimes even the smartest people you know can share something fake in social media, and correcting them is one of the few joys of being an ad geek. We've compiled some viral ads that have proven the test of time by fooling folks into clicking the share button for a surprising number of years the spots were debunked. Show More Summary
In addition to the usual pomp and circumstance, the 2015 Clio Awards on Wednesday were peppered with some fun little nuggets celebrating the ad industry and culture. One such moment occured as music legend Melssa Etheridge took the stage to introduce X Ambassadors. Show More Summary
Most marketing organizations make decisions quickly to stay ahead in today's hectic digital world. But consider slowing down and re-evaluating your marketing. Doing so can pay off in the long run. Read the full article at MarketingP...
Re-engage With Leads & Increase Sales – Easy, Effective Ways to Bring Back Visitors Who Intend to Buy written by Guest Post read more at Duct Tape Marketing We’ve all found those pennies behind the couch pillow, and that occasional quarter in the crevice can eventually pack a punch—a cup of coffee here, a trip to the movies there. Show More Summary
Events drive leads for sales and are a powerful networking tool that enables companies and brands to connect with their audiences and clients face to face. At least, that’s what we know. But as any marketer, sales rep and event organizer will tell you, qualifying those collected leads is anything but certain. Why? Because not […]
Google recently promoted its new photo app by setting up a food truck in Austin that gave away free cupcakes. That was cool. Then a giant cardboard Zappos box set up shop across the street. And things got a lot more interesting. Yes,...Show More Summary
What will our planet look like in the year 2045? Will we enjoy an abundance of clean water, fresh produce and renewable energy? Or will we be unable to drink from our own taps, and see our kids have to reach beneath "pollution masks"...Show More Summary
Summary: The travel and leisure industry must rely on people willing to spend additional money and time in order to enjoy their services. Yes, it must influence people to either consider travel/leisure as a treat, or they must persuade them that it is necessary to buy out the time and budget to occasionally indulge.
In "Tiny Miracles," an emotional video timed to Neonatal Nurses Day, Kleenex reunited a NICU (neonatal intensive care unit) nurse with the children whose lives she saved at birth. With lots of tiny hands, itty-bitty scrunched-up faces, and newborn photos, the whole thing is designed to make you bawl like a baby. Show More Summary
Summary: The Public Relations Society of America (PRSA) posts a study of social media in PR practice – “An Updated Examination of Social and Emerging Media Use in Public Relations Practice: A Longitudinal Analysis Between...Show More Summary
Summary: If you’re putting together a content curation strategy — or you’re wondering what one is — you’ll benefit from curata’s new infographic outlining the five steps to creating a plan that will help your brand increase sales, leads, and reputation. Show More Summary