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10,000 Hours: Can Anyone Become a Marketing Master?

Summary: Can anyone actually become a marketing master? An interesting question, certainly. We think that the answer could be just as thought provoking.

What you know about link building is probably wrong!

And it’s not your fault. Here’s the thing: When it comes to marketing your business, there are 2 types of link, not 1 as many people seem to believe! There’s the type of link you already know about. This is where a website links to your website or blog. Show More Summary

7 Steps to Optimize Your Blog Posts Like a Pro

7 Steps to Optimize Your Blog Posts Like a Pro written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing I’m a content manager; my background is in public relations with a little bit of marketing strategy and graphic design. Show More Summary

Why Marketers Should Care About Millennials and Anyone Living a Digital Lifestyle

What is a Millennial, and why should a marketer care? That was the question Adobe’s Simon Nicholson asked me during Adobe Summit EMEA in London earlier this year. I joined Simon in a live chat on the topic and specifically how this group related to marketing. The definition of Millennials is imprecise, with the consensus […]

4 Ways to Build Content Marketing Authority with SlideShare

Managing different types of content and where they fit into an integrated marketing mix across customer segments and stages of the buying cycle can be overwhelming. Amongst all the content that brands, publishers and consumers create, only the most authoritative sources are able to capture consumers’ attention. Why is authority important in content marketing? Authority [...]Show More Summary

Insider Tips on Back-to-School Strategies

Summary: School is beginning soon. For those students living in the south, it will be starting in about two weeks. Those children living in the north have anywhere from 3–4 weeks remaining of summer vacation. Back-to-school shopping is in full swing.

Self cleaning

My friend Lisa is fascinated by the self-cleaning oven. In principle, it takes care of itself, an ongoing cycle of productivity. One button gets it dirty, then another button cleans it right up. Even better, consider the camera that cleans...        

Copywriter - Richmond, VA

Company: West Cary Group Location: Richmond, Virginia Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

A Bedtime Story – (Product Review Discussion)

Product Review Discussion: Why I decided to review a (seemingly unrelated) product, what I negotiated with the company (and why), how this opportunity came about, and how I'm promoting it for them. - - This should easily give you some creative ideas for your own blog!

Show us the pictures

There’s an increasing gulf between the privacy of individuals and that of corporations and monopolies. An individual is almost certainly going be videotaped every time he leaves home. You will be caught on camera in the store, at the airport...        

Yes!, please and thank you

Don't jerk people around Here's a simple marketing strategy for a smaller company trying to compete in a big-company world: Choose your customers, trust them, treat them well. Say yes. Bend the rules. Show up on time. Keep your promises....        

Sr. Media Planner - New York, NY

Company: iCrossing, Inc. Location: New York, New York Industry: Not Specified Minimum Education: Bachelor's Job Status: Full Time

Account Director - San Diego, CA

Company: i.d.e.a. Location: San Diego, California Industry: Not Specified Career Level: Senior Level Career (10+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time

How to Succeed at The Most Critical Point in SaaS Sales

If you’re like any other SaaS marketing maven, you want to drive more sales in the best way possible. And if you’ve given it any thought, you realize the epochal importance of the free trial. Everything about the free trial is important. I would argue that the free trial is the most critical phase in […]

Leadership is simple.

Earlier in the year, McKinsey released results from new research on leadership. “Decoding leadership: What really matters” The subhead of the article suggests that there’s a “secret” to developing effective leaders. And it’s achieved by encouraging four types of behavior. Do you think you can guess what they are? Don’t try, you can’t. And neither can […]

Friday Fotos | State of the Firesphere Edition

Greg Ramsey (aka Ramsey or Ram) is BOF’s designer craftsman! Ramsey wants to learn how to run a letterpress, improve his fly fishing, and take some cooking, figure drawing, and woodworking classes (just to name a few). He’s great at games that involve sneaking around outside and he likes custard pie and goofy jokes. Show More Summary

What Is Shared Hosting and Is it Reliable for a Business Website?

What Is Shared Hosting and Is it Reliable for a Business Website? written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Imagine that you are trying to start up a website for your company and you want to consider your options. Show More Summary

3D-Printed Ultrasounds are Making Waves in the Baby Industry

Summary: Babies bring the love out of everyone. Babies are so powerful that they even melt the hearts of terrible dictators, like Jamal in the FX hit Tyrant. He almost cried when he saw the ultrasound of his son. There is something special about seeing your little one for the first time in an ultrasound.

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