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What’s the Buzz Surrounding Measurement Month?

Summary: As PR pros, we hear the same industry buzz words over and over again. As such, any tenacious PR pro has heard a bit about PR measurement/analytics, especially as of late. With all the measurement “buzzwords” being tossed around, what key terms should be at top of mind as you yearn to better understand how proper measurement works?

Anomaly Crafts ‘Ode to Lesvos’ for Johnnie Walker

Some inhabitants of the Greek island were nominated for a Noble Prize for their efforts saving refugees.

U.S. Cellular Made a 7-Hour Preroll Ad That Just Lets You Watch Grass Grow

21 hours agoMarketing / Advertising : AdFreak

U.S. Cellular sets a new standard for tedium with this preroll ad that lasts seven hours. It's about as exciting as watching grass grow. In fact, that's mostly what happens during its 420-minute running time: Grass grows... and grows... Show More Summary

Account Director - Sales - Atlanta, GA

Company: Phase 3 Marketing & Communication Location: Atlanta, Georgia Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: $0 - $40,000

Traffic Coordinator - Atlanta, GA

Company: Phase 3 Marketing & Communication Location: Atlanta, Georgia Industry: Marketing - Branding Career Level: Entry Level (less than 1 yr experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: $30,000 - $34,000

A/B Testing vs Multiple Variant Testing: And the Winner Is…?

During the 2016 Rio Olympic Games, Mahe Drysdale rowed 2,000 meters (1.24 miles) in just 6 minutes and 41 seconds. However, despite his impressive performance, the world record-holder nearly lost the race. In one of the closest finishes in Olympic history, Drysdale won by mere millimeters. Have you ever seen anything like this!? Mahe Drysdale takes single sculls gold… […]

BBH North America CEO Pat Lafferty, New York CCO Ari Weiss Are Leaving the Agency

Creative chairman John Patroulis and BBH global chief growth officer Mike Densmore will replace them for now.

How Drip Marketing Will Make Your Job Frighteningly Easy

Email marketing has long been a go-to strategy for marketers trying to directly reach their audience – and, contrary to some reports from the ad industry, it remains a very effective way of showcasing your products to your customers. The rise of suites like MailChimp, HubSpot, and Maropost have brought new levels of efficiency and…more

Why I Love Writing for “Boring” Industries

I love “boring” industries. I really do. And it’s not that I have a secret affinity for well-drilling or semiconductors. I don’t. As a copywriter, I love the challenge of finding the story—even the poetry—in the mundane, the utilitarian, and the “strictly” professional. I really love giving clients more than they ever expected, too. I’m…more

Adam&EveDDB Send David Beckham, Kevin Hart on a Road Trip for H&M

The celebrity duo head to Las Vegas to pitch Hart's idea for an "I, Beckham" musical in the spot.

The Official Name of Volkswagen's New Car Is a Hashtag: #PinkBeetle

It's not every day that an automaker launches a new, brightly colored car based on social media demand. Or names the model after the hashtag that helped bear it. The 2017 Special Edition Volkswagen #PinkBeetle (its official name) hits...Show More Summary

Nick Offerman and Megan Mullally Revisit the 1991 Clio Awards, Advertising's Most Surreal Night

It remains the most notorious night in advertising history—June 13, 1991. The Clio Awards were scheduled to hand out their radio and print awards. But as Adweek later told the story, "what ensued was less an ad-award show than a tawdry...Show More Summary

Katy Perry Votes Naked in Funny Or Die's 'Everyone Votes!' Campaign

You could probably use a little levity after last night debate's, so here's some political comedy from Katy Perry, who suggests that you vote in November no matter how you look or what you're wearing (or not wearing). read more

Digital Transformation is Still Largely Technology-First, People-Second

Digital transformation has officially become a ubiquitous term that describes any company’s investment in digital infrastructure regardless of ultimate vision and intention. But, unless digital transformation takes a technology-second...Show More Summary

Airbnb Set Up Marnie the Dog in Her Very Own Pet-Friendly Beverly Hills Mansion

Travel can be rough on animals. So, to celebrate National Dog Week (Sept. 19-25) and promote its 600,000 pet-friendly homes, Airbnb shined a light on social media star Marnie the Dog, a senior pet who just moved from New York to sun-soaked Beverly Hills. Fame is packed with perks... Show More Summary

For Love or Money? One Couple Doesn't Have to Choose in This Lovely Spanish Lottery Ad

The lottery may not have much to do with fate, but it's a lot like love—if you don't play, you won't win, says a new ad from Spain. The three-and-a-half minute commercial for EuroMillions, the country's national cash raffle, offers a...Show More Summary

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