Discover a new way to find and share stories you'll love… Learn about Reading Desk

All Blogs / Business & Finance / Marketing / Popular


Get More Specific:

Adorable 2-Year-Old Girl With Down Syndrome Shines in This Target Ad

Izzy Bradley, a 2-year-old Minnesota girl with Down syndrome, made headlines this week for appearing in a Target print campaign. Rocking a frilly pink-and-purple dress, Izzy poses next to an activity cube on sale for $49. "I really appreciate...Show More Summary

IT’S THE END OF ADVERTISING CREATIVITY AS WE KNOW IT (and you should not feel fine).

(portion of a 2008 ad for ad school The Creative Circus) This year’s advertising was shit. Digital, social, native, mobile—shit. Even the “traditional” advertising, created by supposedly trained creative pros, was mostly shit. And, it...Show More Summary

Restoring Ties With Cuba: A Gutsy Relational Call

Summary: While presidential actions are by their very nature relational, the PR factor in President O’Bama restoring relations with Cuba can’t be so readily calibrated. If it goes well over the next few years, it was a good move, if not, it wasn’t. Brilliant analysis, huh? Yet...

The Viral Factory Introduces ‘Exobaby’ for Hyundai

Well here’s a strange one. The Viral Factory created the online spot “Exobaby” for Hyundai, likening Hyundai’s safety features to a baby wearing a robotic exoskeleton. “They made him a suit to make him more than human, he’s Exobaby,” says the booming, over-the-top voiceover at the beginning of the spot, as the character is introduced. Show More Summary

What Digital Marketers Can Expect in 2015

The following five trends will make a big difference in digital marketing in 2015. Read the full article at MarketingProfs

Friday Morning Stir

-The folks over at BBDO San Francisco created “Yule Loggins” (video above). -Fashion retailer AllSaints ignores traditional advertising in favor of content creation. -AdAge examines “10 Things That Won’t Happen in 2015.” -UNICEF created...Show More Summary

This Is What Happens When a Bunch of Men Write Your Tampon Commercials

Periods can be confusing, and not just for those of us who only paid attention to the sex-talk part of 9th grade health class. Sketch comedy troupe Hammerkatz highlights that confusion hilariously with this parody tampon commercial.Show More Summary

Using Nostalgia and Memories

Summary: Effective marketing and advertising entails establishing a connection with the potential customer, and giving them a reason to believe that your good or service has a chance to improve their quality of life. Of course, that is no surprise. Show More Summary

Why Facebook Not Adding a ‘Dislike’ Button Makes More People Dislike Them

Summary: For years, Facebook has been known for its ironic, anti-social behavior. What else would you expect from a company full of hipsters and fancy-shmancy coffee drinkers? Are they interested in making a product better? Meh.

The Lexus December to Remember Annual Sales Event

Summary: There are those commercials that resonate and really evoke emotion. We are car buffs, so we really enjoy the automotive commercials. The most memorable commercial for us is the holiday version where the Lexus is wrapped in a big red bow and parked in the new owner’s driveway. While others may dream of sugar plums, we dream of a gift-wrapped Lexus.

Online Marketing News: Google Responds To Responsive, A Twitter Minute, Facebook Offers

A Twitter Minute - A minute isn’t that long, is it?  What can take place in just 1 minute?  Find out what goes down on Twitter in just 60 seconds. WhoIsHostingThis? Report: U.S. Mobile Search Spend Expected To Overtake Desktop Next Year - eMarketer’s lastest estimates encompass PPC and SEO spending on smartphones and tablets. Search Engine [...]

This or that vs. yes or no

It's much easier to persuade a philanthropist to fund your project than it is to persuade a rich person to become a philanthropist. Encouraging someone to shift slightly, to pick this instead of that, is a totally different endeavor than...        

Ad agency gives Bitcoins a distinctly festive flavour

The act of hiding a silver coin inside a Christmas pudding dates back to the early 1300s. And in the 700 years that have since passed, currency has changed very little... until recent years. Now, cryptocurrencies such as Bitcoins are fast becoming a genuine payment method, so it seemed the perfect time to take an ancient Christmas tradition and bring it bang into 2014.

Which Tech Entrepreneur Are You? Take the Quiz to Find Out!

Today we have a fun little quiz that determines what kind of tech entrepreneur you are. Take the quiz below and when you’re finished, share your results with your followers! We’d like to thank

2014 Year in Review: Search

Search is more than just an online tool to help you find things faster. Search is a time capsule. Gathered one keystroke at a time, with millions of people submitting billions of queries; search results tell us what was important to a large portion of our population at any given moment in time. The trend […]

Rauxa Shows Off Dentegra’s Great Teeth

Dental insurance providers are certainly not the most colorful clients on paper. But Rauxa’s goal in this newest campaign for client Dentegra was to create spots that are “absolutely nothing like traditional dental insurance ads.” The...Show More Summary

Thursday Odds and Ends

-Cloudal Partners released this holiday effort for Field Notes (video above). -Independent marketing consultancy R3 hired Taleah Mona-Lusky as senior consultant based in New York. -Scream Agency, a full-service advertising, branding,...Show More Summary

Focus on Important Instead of Urgent

Focus on Important Instead of Urgent written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing, and today’s guest post is from Paige Wilson  – Enjoy!  As...Show More Summary

Online spending breaks million dollar a day record

  Happy Free Shipping Day, everyone! Today’s the day when the post office rejoices (business!) then laments (too much business!) as shoppers around the globe rush around online to find those last few gifts for family and friends. Luke Knowles and his wife started Free Shipping Day seven years ago but it really took hold […]

Requiem for Stuart Elliott

Pic via NYT reporter Stephanie Clifford This is a guest post by Tom Siebert, agency vet and former Adweek/Mediapost reporter. Fiends, Gossips, Backstabbers — lend me your eyes. I come to praise Stuart Elliott, not to bury him. Figured...Show More Summary

Copyright © 2011 Regator, LLC