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Four Reasons Marketers Shun Mobile Messaging in Their Campaigns

Consumers are adopting new ways to communicate with brands via mobile phones, but most brands are missing the opportunities that text messaging affords. Read the full article at MarketingProfs

Carmichael Lynch, Mekanism Prank Sasquatch for Jack’s Links

Carmichael Lynch and Mekanism collaborated on the latest addition to Jack’s Links’ “Messin’ With Sasquatch” campaign, which has been running since 2006. For the campaign, the two agencies worked with YouTube influencers The Dudesons,...Show More Summary

Buntin Group, Chinet Team Up to Encourage Real Social Interaction

Remember the days when the act of being “social” actually took place in a physical space? Well, Nashville-based agency The Buntin Group wants to get back to that time of getting together in the traditional sense in a new campaign for...Show More Summary

General Mills Adds 72andSunny, Fallon to Roster

Two months after appointing W+K as lead creative agency for its Yoplait brand (which shortly followed the appointment of Ann Simonds as chief marketing officer), General Mills has added two more agencies to its roster, appointing 72andSunny as lead creative agency for Totino’s and Fallon for Old El Paso. Show More Summary

'One-liners' – The New Press Release

Summary: It was bound to get to this point, but who could have foreseen the Apple Watch except for Jony Ive? Kristen Parran Faulder writes on the Inkhouse blog about “Mastering the art of the one-line pitch.” One-liners? Yes, punchy and technology-assisted, they may catch the attention of busy reporters better than the tomes of yore. Show More Summary

How to Make Your TV Commercials Look Epic, Even on Zero Budget

20 hours agoMarketing / Advertising : AdFreak

How can marketers with modest budgets—local home renovators and heating-system installers, for example—create "epic" advertising without going broke? Brazilian agency AlmapBBDO suggests tapping into the royalty-free video and image library of iStock by Getty Images. Show More Summary

Angry Aging Area Ad Man (me) Baffled By Bullshit Buzzwords.

Dickweeds are trying to make Advertising more complicated than it is.Curated Brand Experience? Ephemeral Content? Big Data? All bullshit. LINK on Digiday.

Friday Morning Stir

-Vodafone explores how “Connected Farming” could help small farmers in India (video above). -BBDO New York chief creative officer Greg Hahn shares “Lessons in creative alchemy from Black Sabbath.” -Twitter launched Auto Amplify, a programmatic...Show More Summary

Brands, Agencies, and FIFA: Oh My!

Summary: We are not here to cast FIFA and the sports marketing agencies in question in guilt. That's not our place. Like the rest of the public, we only know what has been released. But for the brands that have partnered with FIFA, as...Show More Summary

The Hardships of Being an Advertiser and Seeing from the Outside

Summary: A group discussion was brought up about discriminating a brand on the simple factor that they don’t own a website .  That’s like saying that since the electric socket on the...Show More Summary

Creating Home Life in America: Home Partners of America

Summary: America lost something during the recession that was greater than money, greater than jobs, and greater than investments and companies. Americans lost homes. In the aftermath of the pain caused by the recession, a new company has emerged to help Americans get the homes that they love for their families.

# Now a Literary Device for the Under 13s

Summary: The hashtag, a term used widely in social media, has been named as children's "word of the year," in the UK at least. That’s the finding of a University Oxford Press (UOP) analysis of BBC Radio 2’s entries for its 500 Words competition for under 13s. The UOP found that there was a huge increase in both the use of the word...

No Kissing in the Backseat of My Volkswagen

Summary: Volkswagen is using an interracial ad to market its Tiguan. The couple is dressed for the prom and the girl’s father is driving them to the dance. The male is white and the female is black. We’re not sure why there are so many comments on the actors of this commercial, because color of skin is irrelevant. Show More Summary

Carl's Jr. Makes the Most Absurdly American Ad for Its Hot-Dog-and-Chips Cheeseburger

22 hours agoMarketing / Advertising : AdFreak

Putting a hot dog and potato chips on your cheeseburger is the ultimate expression of American-ness, according to Carl's Jr. So, this 72andSunny ad for that monstrosity—an official menu item called the Most American Thickburger—celebrates that patriotism to a ridiculous degree. Show More Summary

Patreon can make your hobby a job!

I have just launched my Patreon page. For bloggers Patreon is a great way of building traffic, even if you don’t get funding. This post explains what Patreon is but also how to use it as a marketing platform, rather than a funding platform. I’m sure a lot of my readers will already know what […] The post Patreon can make your hobby a job! appeared first on Optimise-U.

Online Marketing News: Search Shake-up, Mobile Reps Revenue, SERP Food

Why Do We Follow Brands on Social Media? [Infographic] – Did you know that social networking is the top online activity in the US, with the average American spending 37 minutes per day on social media sites? It’s also a fact that around 46% of web users look towards social media when making a purchase. Find [...]Show More Summary

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I was thrilled to see this deal cross my screen and wanted to make sure you were aware of it too. If you're serious about building your list and increasing your passive income this year, in a way that pays off for years to come, this is an ideal combo!

California orchardist discusses his gold strategies

Going for the Gold Photos: News & Experts The more debt our country accumulates the more money it needs to pay the bills. The economy has been poor and the government's solution increasingly has been to print knew money with no collateral...Show More Summary

Do-able

Lean entrepreneurs can talk about the minimum viable product, but far more important is the maximum do-able project. Given the resources you have (your assets, your time, your patience), what's the biggest thing it's quite likely you can pull off?...        

Growth Marketer - San Mateo, CA

Company: IXL Learning Location: San Mateo, California Industry: Not Specified Career Level: Entry Level (less than 1 yr experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

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