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New York Life Launches Creative Review

The largest mutual life insurance provider in the country, New York Life, has launched a creative review, Adweek reports. New York Life spent $74 million on measured media in 2014, according to Kantar Media. Havas Worldwide has handled the account since December of 2011, at which time the agency (then known as Euro RSCG) took over for Taxi. Show More Summary

Blind Item: Agency Creative Has HAD IT with This Recruiter

Here’s a blind item that many readers will find painfully familiar. Seems that a certain freelance recruiter has a certain interest in a certain creative director at a certain major agency. The party in question has worked with the recruiter...Show More Summary

The Daily 6: Drones Help Scientists Discover Dinosaur Footprints

The Daily 6 The Daily 6 is a daily round-up of the best curated content we shared on @definition6 1) Drones Help Scientists Discover Dinosaur Footprints Drones track dinosaur steps through northern Australia “In...

The Art of eCommerce Upselling

Let me ask you two questions: is ecommerce a new and better way of doing business? And, is ecommerce better than offline shopping? For many “experts” (such as investors and journalists), it is. However, I disagree. Ecommerce is exactly the same as doing business in the offline world, except it is in the online world […]

Media Manager - New York, NY

Company: Bergdorf Goodman Location: New York, New York Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time

Here's the Most Fascinating Slide From BuzzFeed's 2008 Pitch to Investors

18 hours agoMarketing / Advertising : AdFreak

Back in 2008, BuzzFeed was a two-person editorial operation with 750,000 monthly visitors, but it already knew exactly where it was headed. It was, at the time, just a sliver of what the media empire would become (it now boasts more than 200 million uniques and almost a billion video views a month). Show More Summary

Cannabrand, the First Marijuana Ad Agency

Summary: “I’m your mother. I’m your daddy. I’m that cat in the alley. I’m your doctor when you need — thank God they legalized weed. You know me; I’m your friend. I’m your main boy, thick and thin...."

Electrolux Creates Fantastical Bond Between Moms and Kids

Mother’s Day doesn’t hit until May 10, but it’s never too early honor Moms. Brazilian agency F/Nazca Saatchi & Saatchi is getting ahead of the marketing rush with a tender short film for household appliance maker Electrolux. With “Fantasy...Show More Summary

Leo Burnett Chicago Gets Verklempt for Hallmark

Get your tissues out, because Leo Burnett Chicago has launched a (predictably) sappy Mother’s Day campaign for Hallmark. For the effort, the agency asked people to describe their moms and all they do for them. The catch? The mothers are in the other room watching and can hear the whole thing. Show More Summary

Maybe Not Time to 'Fold'

Summary: Earlier this week, a new site for storytelling launched, aiming to connect traditional news with today's content consumer. For a bit, as reporters and general consumers toyed with the new idea...

YouTube Star Hannah Witton Gives Candid Advice About Sex in Durex Campaign

18 hours agoMarketing / Advertising : AdFreak

As brands continue to use popular YouTubers for ad campaign, Durex has found the perfect endorser with Hannah Witton—a vlogger whose non-branded content already includes plenty of talk about sex and relationships. Durex used the hashtag...Show More Summary

Translation Is Very Much Aroused

We’re not quite sure what to make of this entry into the Erotic Psychedelia genre courtesy of Steve Stoute’s Translation. Something is happening today, and it should be very arousing. The video is restricted at the moment, so you’llShow More Summary

Marketers Need to Measure All Touchpoints Throughout the Purchase Funnel

Enterprise marketers can no longer view marketing performance merely by channel-specific metrics. They now must understand how each channel and ad contributes to the funnel--and the bottom line. Read the full article at MarketingPro...

W+K Amsterdam Continues ‘Booking Right’ for Booking.com

W+K Amsterdam continues its “Booking Right” campaign for Booking.com (which launched in February with “Booking Hero”) with a series of new 30-second ads continuing the almost-expletive filled schtick of previous spots. In “Farewell,”...Show More Summary

Billboard Lets You Pour Yourself Out a Cold One

Many a passerby would agree that this is 'Probably the Best Poster in the World'

TFF 2015 Panel: Social Media Content Creators Are Transforming Film

Brands are eager to partner with Youtube sensations for creative advertising opportunities as Nike’s most watched video ever proves

Hallmark's Mother's Day Ads Are Shockingly Edgy. Just Kidding, They're Really, Really Sappy

19 hours agoMarketing / Advertising : AdFreak

Adland's trend toward weepy gratitude continues, just in time for Mother's Day, as Hallmark rolls out a series of videos from Leo Burnett in which people express love and appreciation for their moms. The ads are part of the brand's "Put Your Heart to Paper" campaign. Show More Summary

Empathy Too Often Lacking in Attempts to Communicate

Summary: Using the example of Meryl Streep, Valeria Maltoni on her Conversation Agent blog, notes why empathy, or the lack of it, is such a big factor in effective communication. “We could accomplish so much more,” Valeria writes, “if we could connect with this idea that talking through issues with honesty..."

Friday Morning Stir

-GPY&R Australia launched a new spot for Revlon called “Noir” (video above). -AdAge asks, “Is Facebook Becoming the Apple of Digital Ad Sales?” -Interpublic Group announced a $1.8 million net loss for the first quarter of 2015. -“Dear...Show More Summary

Pitney Bowes Goes Social — So Can You

Summary: Taking your company social is no easy feat: resistance, anxiety, and fear from the top, as well as the same from line managers and staff; a PR roadblock for sure. One major U.S. company, however, has done it — and done it well. Show More Summary

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