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Want a Bigger Marketing Budget? Optimize Your LTV to CAC Ratio

Almost every head of marketing, whether they are a CMO, VP, or Director of Marketing is thirsty for a larger marketing budget. With more money to spend, marketing can (theoretically) drive more growth. But all too often marketing budgets are set without much rhyme or reason – there tends to be a huge correlation to […]

Facebook Update: Means More Than You Think

Facebook caused quite the stir Wednesday after it announced it will be changing its news feed algorithm to focus on friends and family. Why is this such a big deal? Well, considering over 40% of people get their news via Facebook, it means news and media outlets are probably not so happy with the social media powerhouse. Show More Summary

Vote for your anti-corruption hero!

The nominations are now open for Transparency International’s 2016 Anti-Corruption Award. Originally the Integrity Award, it has recently been renamed to focus on those engaged in a courageous and committed fight against corruption. You can submit nominations through September 5, 2016. Show More Summary

Grey Shopper Marketing CEO: Getting Into The Zone Through Marketer Storytelling

Joe Lampertius, Global CEO for Shopper Marketing at GREY, describes how we sometimes get to the checkout line without knowing how we got there

Men Cherish Their Beer-Belly Babies in These Stupidly Funny German Ads

Beer bump watch! Jung von Matt/Alster made these idiotic but amusing print ads for Bergedorfer beer, showing men posing with their beer bellies, Demi Moore style, as though they're pregnant. Fact is, these dudes did work hard growing...Show More Summary

Droga5 Brought Some Wild Tech Bells and Whistles to This Interactive Hennessy Site

Some of the best marketing embodies the brand promise you're trying to communicate. This is especially true of well-crafted products, whose advertising had better be well-crafted, too. Droga5 takes that idea to impressive lengths with...Show More Summary

When Coke's Jordan Spieth Ad Shoot Was Rained Out, They Made Something Even Better

Jordan Spieth knows when to come in from the rain. With the pro golfer's first outdoor commercial shoot for Coca-Cola cancelled because of a torrential downpour, and a deluge forecast for the makeup date, the creative team, led by Wieden + Kennedy and RSA Films director Terence Neale, went to plan B. read more

Dove Celebrates ‘Beauty on Your Own Terms’

The Unilever brand worked with Ogilvy & Mather, Havas, Edelman and PHD on the "#MyBeautyMySay" campaign.

Twitter Launches a Creative Agency Review

We hear the social network's RFP has officially closed and the review has begun.

McDonald’s Appoints Ogilvy Vet Colin Mitchell as Global Brand Vice President

Mitchell has served as Ogilvy & Mather's worldwide head of planning since February of 2008.

Three Critical B2B Content Constituencies

Want to better understand your audience? Then you need to know these three constituencies and how they consume your content. Read the full article at MarketingProfs

Jaguar Gave People the Craziest VR Experience Ever With This Sneaky Prank

Jaguar's "Actual Reality" prank from a few months ago just won big at Cannes, taking home four Lions (a gold, two silvers and a bronze). It also would have probably given me a heart attack if I'd participated. read more

A Volkswagen Drives a Trailer Backwards at High Speed in This Marvelous Campaign

Imagine walking down the street, going about your business, and seeing a car-towed box trailer whizzing past—backwards. You might imagine you had stumbled onto the set of an action movie. Or perhaps it's a Norwegian Volkswagen campaign...Show More Summary

How Embracing Limits And Making Connections Creates Great Advertising

Recap PSFK's #FutureofAdvertising chat with ad industry experts on digital engagement

Euro 2016 Foes Spread the Love, Not HIV, in Risqué French AIDS Awareness Ads

Talk about sexual healing. On the heels of Skittles shedding its rainbow for London Pride, Euro 2016 is seeing color in some unexpected places. read more

Cannes Report: Finding Value In Advertising Events

Bant Breen, Founder and CEO of Qnary, reflects on how things have changed as Cannes has grown bigger than ever

Restaurant Takes Marketing To A Fresher Level With Edible Fish Signs

A Dubai restaurant is advertising the freshness of their seafood with an unconventional sign

How to Turn Undervalued Content into Content Marketing Gold (The Trick is Repurposing)

Have you ever lost hours watching Antiques Roadshow marathons? Or do you lead a substantially more exciting life than I do? I can’t help it; there’s something so compelling about finding treasures in your attic. That ashtray is really a Civil War-era candy dish! That punch bowl is really a 12th-Century chamber pot (we sincerely [...]Show More Summary

Chump (Don't get played)

How did Bernie Madoff do it? How did he steal twenty billion dollars from people who should have known better? It doesn't matter if you went to university or not--you can still be played as a chump. To pull off...        

Is your Facebook page dead in the water?

The organic (natural, without paying any money) reach of your Facebook page has never been something to write home about (you’d be lucky with 13-18%) but now it’s even less. The simplest explanation is – as more content is created (by both our friends and the brands we’ve liked) there simply isn’t enough real estate. Show More Summary

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