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PR Patdown: Blaming Travelers for Long Security Lines Shows the TSA Just Doesn’t Get It

Summary: I don’t use the term “unmitigated gall” very often, but that phrase sprang to mind upon reading that the Transportation Security Administration was trying to shift the blame for lengthy screening delays—at least in part—to its “customers,” the traveling public. From a PR point of view, this is always a risky tactic in a crisis.

The Creepy Things Uber Knows About You (And Other Non-Obvious Insights) | Issue #16

It seemed like the theme of the week was reduction through small tweaks as Twitter announced a long awaited small tweak to eliminate photos and videos from the allowable 140 character character tweet limit, the FDA made small changes to the iconic nutrition facts label after two decades, Victoria’s Secret made a change to finally discontinue

Everyone's Angry at This Racist Chinese Ad, but It Says Something About America Too

12 hours agoMarketing / Advertising : AdFreak

Every few months, a racially offensive advertisement emerges from Asia and makes the rounds in America, to howls of disgust. It's happened again this week, as a Chinese laundry detergent brand called Qiaobi released a spot—airing onShow More Summary

Why Marketing Needs To Promote The Product, Not The Promise

Summary: For two decades now, aspiration has been the watchword of branding. Sell people the story of who they want to be, the logic goes, and the brand wins an unmovable place in their hearts. At one time, many brand campaigns truly struck a chord as they resonated with consumers on an emotional level. Show More Summary

SoFi’s Joanne Bradford: ‘Money is the Last Taboo Subject’

Summary: Joanne Bradford has a long history in digital media, with top jobs on the sales side at Microsoft, Yahoo and, most recently, Pinterest. Following her departure from Pinterest last June, she opted out of the sell side of media...Show More Summary

Senior Account Director - Los Angeles, CA

Company: The Shand Group Location: Los Angeles, California Industry: Not Specified Career Level: Senior Level Career (10+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: $120,000 - $160,000

Author believes in link between geography, genius

Geography of GeniusPhotos: Simon & Schuster, Justin Tsucalas Travel enthusiast and journalist Eric Weiner has become convinced there are clusters of geniuses around the world. The connection between our surroundings and our most innovative ideas, according to him, is notable in the present day and throughout history. Show More Summary

Online Marketing News: 29 Content Metrics, Twitter Ditches Brevity and Hungerithms

Content Marketing Measurement: 29 Essential Metrics [Infographic] Knowing whether or not your content marketing is working is one of the biggest challenges that content marketers face. But you don't have to face that scary challenge alone. Show More Summary

Beware the gulf of disapproval

As your new idea spreads, most people who hear about it will dislike it. (click to enlarge) Start at the left. Your new idea, your proposal to the company, your new venture, your innovation—no one knows about it. As you...        

How to Build Your Business on Content

How to Build Your Business on Content written by John Jantsch read more at Duct Tape Marketing   Marketing Podcast with Joe Pulizzi Content is no longer a nice form of marketing, it’s the air that guides the customer journey, or, in some cases, it’s a business model. My guest for this week’s episode of the Duct…

U.S. Bank Ends Its Relationship with Multicultural AOR GlobalHue

The financial company is reaching out to multiple agencies for future work.

Media Relations Specialist - Atlanta, GA

Company: Matlock Advertising & Public Relations Location: Atlanta, Georgia Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time

The Top 5 Social Analytics Tools for Small Business Marketers

The Top 5 Social Analytics Tools for Small Business Marketers written by Guest Post read more at Duct Tape Marketing Putting a small business on the social media map involves using data to pinpoint and engage specific audiences with appropriate content. But how do you find the right social media analytics suite to collect this data? Among the options on…

How to Make Analytics Work for Your Videos

When the word “analytics” comes up, most content owners immediately gravitate toward viewership counts. However, though views are important, they’re only part of the larger picture. Truly comprehensive analytics help content creators ensure the videos they produce are providing real ROI. Show More Summary

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