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The B2B Buying Disconnect: 5 Opportunities for Increasing Influence with Technology Buyers

Thanks to the internet, social media and mobile technologies, buyer’s are more self-directed than ever before, using these tools to conduct independent research that informs important purchasing decisions for themselves and the companies they work for. However when it comes to B2B buyers, specifically those looking to purchase tools and software from technology vendors, while [...]Show More Summary

Hoarding doesn't work

There's a contradiction built into our instinct to hoard: the more we do it, the less we get. An idea shared is worth more than one kept hidden. Opportunities passed from one to another create connections which lead to more...      ...

Content Marketing Tips: Why Repurposing Is a Real PR Content Strategy

Summary: “Content is king!” Who hasn’t heard that phrase bounded around in digital PR and marketing before? While content marketing isn’t a particularly new concept, it’s now unavoidable if you want a successful...Show More Summary

Latest Mattel Creative Celebrates #DadsWhoPlayBarbie

Summary: In another Barbie first, the brand is speaking directly to dads in its latest campaign that encourages men to play with their daughters. The creative includes a 90-second video with six dads and their daughters playing Barbie and trying out various careers, like doctor, teacher and astronaut.

Calligraphy, Culture and Humor: The Recipe to Pentel Pens' Instagram Success

Summary: A photo-heavy platform like Instagram may seem like an odd place for a pen company to shine, but Pentel of America has cracked the code. While Pentel didn’t see much traction on the platform at first when in joined inShow More Summary

What’s next in growth?

[I recently gave the keynote at the largest startup conference in Australia, StartCon. Many awesome growth folks were there, including Elena Verna at SurveyMonkey, Nate Moch at Zillow, Sean Ellis at GrowthHackers, etc. My talk is below, with links to my talk, preso PDF, etc at the bottom. Show More Summary

Team One, Lil Buck ‘Experience Amazing’ in Lexus’ Big Game Spot

The big game spot was shot by Swedish director Jonas Åkerlund and features voiceover narration by Minnie Driver.

Digital Marketing Manager - Brentwood, TN

Company: TrakRef Location: Brentwood, Tennessee Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Job Status: Full Time

Microsoft Turns Twitter Into A Multiple Choice Game To Promote Halo Wars 2

Th campaign pits players against an antagonistic AI that players must defeat on the social platform

Lowe’s Names New CMO in the Middle of Its Media Agency Review

Jocelyn Wong replaces Marci Grebstein, who left the company after just over a year and a half.

Ric Flair Is a Complete Lunatic as a Used-Car Salesman in Ads for US Auto Sales

Let's get one thing clear right off the bat. "Nature Boy" Ric Flair is a national treasure. He's also a human train wreck who lives on the knife-edge of self-parody, but even that is a gift. If Jay Gatsby had lived long enough to become...Show More Summary

What a Tobacco Company's Office Party Would Feel Like If Everyone There Were Totally Honest

Tobacco is the No. 1 cause of death in the Netherlands, taking 20,000 people to the Big Sleep every year. Frustratingly, it's also the most preventable one. But research also shows that smokers know how unhealthy smoking is, and don't...Show More Summary

The Dutch Are Speaking Trump's Language in This Hilarious Satire Video 'Welcoming' Him

While much of Europe seems understandably concerned about Donald Trump's "America First" stance, the Dutch are happy to find a middle ground: "The Netherlands Second." In the clip below from satirical news show Zondag met Lubach (Sunday...Show More Summary

Which Marketing Channels are Worth Focusing On in 2017?

It’s no secret that in 2017, like every year, marketers want to get the biggest ROI from their advertising spend. So which channels are worth your attention? A new survey from Ascend2 took a look at the most lucrative and engaging channels of the past year to determine which ones could give you the best […]

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