File this one under creative ways to get agencies' attention. In hopes of landing an internship at an ad agency, Dutch student Max Kurstjens, who's studying in Sweden, took matters into his own hands. Kurstjens tells AdFreak via email that he struggled to get in touch with the agencies, so he targeted their Instagram hashtags instead. Show More Summary
Ameriprise Financial has split with lead agency R/GA and launched a creative review, Adweek reports. According to Adweek‘s sources, R/GA, which had been Ameriprise Financial’s lead creative agency since 2009, declined to participate in the review. Show More Summary
The acquisition of the Sapient organization by Publicis Groupe, which first made headlines back in November, has hit yet another rough patch. According to this morning’s press release from Paris, the $3.7 billion offer will now expire...Show More Summary
It has been a big week for Brains on Fire. In case you missed the memo (and the tweets…and the Facebook post…and newsletter…), yesterday we announced the opening of our west coast office, Brains on Fire LA. We were thrilled to have our entire BOFamily together in Greenville this week for the announcement. Show More Summary
Adam&Eve DDB announced the promotions of creative directors Richard Brim and Daniel Fisher to the roles of executive creative director and deputy executive creative director. Brim and Fisher are perhaps most well-known for their work on the “Monty the Penguin” campaign for John Lewis, which was viewed over 22 million times on YouTube. Show More Summary
The new Apple Store in China unites ancient and contemporary design elements to striking effect—its modern steel-and-glass exterior draped by a simple yet elegant mural that contains the text, rendered in traditional Chinese characters, of a 2,000-year-old poem. Show More Summary
When applied to Big Data, machine learning can be used to predict the most effective message to serve to the right person at the right time. Here's a deeper look at how machine learning can help you become a better marketer. Read the full article at MarketingProfs
The AP reported this morning that Russian Deputy Prime Minister Igor Shuvalov, speaking at Davos, said that the Russian people will "eat less" for their dear leader as the country struggles through a recession and Western sanctions.Russia's...Show More Summary
How would you feel if, during high-tension moments in your favorite movies, the cameras cut to slow motion and the lead actors turned to stare right at you? Now you might find out, thanks to a new campaign by from Fox Entertainment's movie channel, FXM. Show More Summary
-National Congress of American Indians shares “Take It Away” (video above), “the #BigGame commercial the NFL would never dream of airing.” -Miami Ad School/ESPM in São Paulo created a series of print ads for Bic showing, “In the beginning,...Show More Summary
6 Key Tactics Agencies Use to Help Local Businesses Rank Higher in Google written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing, and today’s guest post...Show More Summary
The Power of Gratitude in Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing, and today’s guest post is from Nicole Kohler – Enjoy! As a business owner, you probably say the phrase “thank you” multiple times a day without thinking about it. Show More Summary
Summary: Sometimes, the headlines write themselves. This post was almost called “Journalists finally correct, PR people are infectious,” but I held off. A new social network called Plague has grown pretty considerably since November, and may force every PR firm...
Summary: There really is a product/service for everyone and everything. On K Love Christian radio, we heard an ad for an Invisible boyfriend and checked it out. There are many reasons why people are interested in an invisible relationship, yet it will be interesting...
Summary: "What have you done for me lately?" Though the question is rarely verbalized, the marketing team or agency constantly feels pressure from the C-Suite and other departments when it comes to producing quantifiable results. Marketing...Show More Summary
The Creatrs Network will operate as a creative agency that connects content curators with leading brands
How To Add Influencer Marketing To Your Content Strategy - Content Marketing and Influencer Strategy must work together for either to be successful. To ind out how you can add influencer marketing to your mix, check out the infographic above and this article. Scoop.it STUDY: Men Who Take Excessive Selfies Show Psychopathic Traits - Uh, oh. Not [...]
Professionals are able to get their work done without using emotion to signify urgency. When a surgeon asks the nurse for a scalpel, she doesn't have to raise her voice, stamp her foot or even make a face. She merely...
Digital marketing has a lot of unhelpful jargon.
In this video I talk about corporate culture while visiting Mulesoft in San Francisco. They were recently ranked as one of the “Best Places to Work” by GlassDoor so I went to check them out. Corporate culture means a lot of things and...Show More Summary