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American Cancer Society Repositions to Educate Public

Summary: The American Cancer Society has unveiled a new brand positioning and campaign to help people better understand what exactly the organization does.

The Story Behind Big League Chew

Summary: The shredded gum benched tobacco in a minor league dugout The novelty spoke to guys 40 years ago, and it still does.

6 Reasons You Should Write a Horrible First Draft

Summary: Almost all good writing begins with terrible first efforts. You need to start somewhere. Start by getting something—anything—down on paper.

The Halo Top Ice Cream Ad That’s Creeping Everyone Out Is Even Weirder Than You Thought

You've probably seen the dystopian Halo Top ice cream commercial by now--the one directed by Mike Diva, the popular YouTuber with the twisted sense of humor. We wrote about it last week, and it's also been playing in front of the movie It at cinemas. For a brand on the rise, it's a subversive commercial...

6 Questions to Ask Yourself When Setting Social Media Marketing Goals

In today’s digital landscape, chances are social media is a vital piece of your marketing mix. After all, people live on social platforms these days and projections show that worldwide social media users will surpass 3 billion by 2021. But as brands and marketers fight for visibility in crowded, “algorithm-enhanced” news feeds, how many of [...]Show More Summary

Selling confusion

Over the last few decades, there's been a consistent campaign to sow confusion around evolution, vaccines and climate change. In all three areas, we all have access to far more data, far more certainty and endless amounts of proof that...        

Digital Is Changing Consumer Behavior. Can You Keep Up?

Today c ustomers do not simply expect better buying experiences. They feel entitled to them.  Are you ready to keep up?  When customer expectations are rising as they are, it’s important that you take a step back and evaluate your position. Show More Summary

How to create marketing that spreads and sells

I have a very effective marketing idea to share with you today. You’re going to love this! I’m going to show you how to create marketing, which people will value and that’s powerful enough to inspire them to hire you or buy from you....Show More Summary

Zambezi Invites Viewers to ‘Shop All The Cars’ for Autotrader

The campaign centers around a broadcast spot designed to show the wide variety of cars available on the site.

Why Normal Ads Suddenly Looked Blurry and Hard to See on the U.K.’s Channel 4 Tonight

Channel 4 viewers, there is nothing wrong with your television sets. Do not attempt to adjust the picture. Tonight, as part of National Eye Health Week, the British broadcaster joined with the Royal National Institute of Blind People for a series of unusual ad breaks designed to let folks experience various sight-loss conditions. Channel 4...

Unfortunate Marketing Job Titles of the Near Future

VP of Wokeness, Head of Thought, Marketing Mahatma. What will your overly important title by in 2020? LINK—on Digiday.

Deutsch New York Welcomes Back Shreya Mukherjee as Senior Vice President, Group Planning Director

Mukherjee spent the past year as senior vice president, strategy director for Publicis New York.

RIP, Harry Dean Stanton. Here’s a Newly Found 5-Minute Version of His Great 1996 Guess Ad

"Let's not mistake me for someone who gives a shit." That great line, delivered with a dark chuckle by Harry Dean Stanton in a newly discovered five-minute version of the celebrated "Cheat" ad for Guess Jeans, could sum up Stanton's outlook on advertising throughout his career. He didn't do many ads. But he did find...

What Facebook Watch Will Mean for Marketers

It was only a matter of time. Just like Amazon, YouTube, and Netflix before it, Facebook has officially entered the video streaming game. What is Facebook Watch, and what does it mean for you your marketing strategy? What is Facebook Watch? Launched in August 2017 to select users in the U.S. via mobile, desktop and […]

The American Cancer Society Gets Personal in Frank First Ads From The Richards Group

The American Cancer Society has launched its first brand campaign since 2015 with stark, earnest and personal ads aimed at differentiating the organization from other cancer charities. In January, the organization selected The Richards Group as its agency of record following a review launched late last year. In November 2015, American Cancer Society hired longtime...

Havas New York Acquires Digital Agency The 88

The 88 founder and chief creative Harry Bernstein will now serve as Havas New York's chief creative officer.

The License Plate on This Skier’s Arm Turned Out to Be One of Audi’s Cleverest Ads Yet

Audi was one of many sponsors at the 2017 World Ski Championships in St. Moritz, Switzerland, this past February. To help the automaker stand out from the crowd, Stockholm agency ?kestam Holst came up with a counterintuitive idea: Replace the brand's logo on a single competitor's sleeve with a license plate number--and then award the...

Online Marketing 101: The First Rule You MUST Know When Marketing Online

Do you want a lesson in the basics of online marketing 101: The first rule you MUST know when marketing online? Click here to learn more! The post Online Marketing 101: The First Rule You MUST Know When Marketing Online appeared first on Project Life Mastery.

'The Handmaid's Tale' and Hulu Win Big at Emmys

Summary: It was inevitable that a streaming service would win an Emmy for best drama at some point. But no one expected Hulu to get there first.

Rolling Stone Put On the market by Wenner Media

Summary: Following the sale of the independent publisher’s other titles, Us Weekly and Men’s Journal, the company is now selling its lead property.

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