Thanks to the internet, social media and mobile technologies, buyer’s are more self-directed than ever before, using these tools to conduct independent research that informs important purchasing decisions for themselves and the companies they work for. However when it comes to B2B buyers, specifically those looking to purchase tools and software from technology vendors, while [...]Show More Summary
There's a contradiction built into our instinct to hoard: the more we do it, the less we get. An idea shared is worth more than one kept hidden. Opportunities passed from one to another create connections which lead to more... ...
Summary: “Content is king!” Who hasn’t heard that phrase bounded around in digital PR and marketing before? While content marketing isn’t a particularly new concept, it’s now unavoidable if you want a successful...Show More Summary
Summary: In another Barbie first, the brand is speaking directly to dads in its latest campaign that encourages men to play with their daughters. The creative includes a 90-second video with six dads and their daughters playing Barbie and trying out various careers, like doctor, teacher and astronaut.
Summary: A photo-heavy platform like Instagram may seem like an odd place for a pen company to shine, but Pentel of America has cracked the code. While Pentel didn’t see much traction on the platform at first when in joined inShow More Summary
[I recently gave the keynote at the largest startup conference in Australia, StartCon. Many awesome growth folks were there, including Elena Verna at SurveyMonkey, Nate Moch at Zillow, Sean Ellis at GrowthHackers, etc. My talk is below, with links to my talk, preso PDF, etc at the bottom. Show More Summary
The big game spot was shot by Swedish director Jonas Åkerlund and features voiceover narration by Minnie Driver.
A late roundup of the day's news.
Company: TrakRef Location: Brentwood, Tennessee Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Job Status: Full Time
"Need creative content? Bypass the agency BS."
One new CD and 2 new ACDs.
"Ah dude, this is dank."
Th campaign pits players against an antagonistic AI that players must defeat on the social platform
Jocelyn Wong replaces Marci Grebstein, who left the company after just over a year and a half.
Let's get one thing clear right off the bat. "Nature Boy" Ric Flair is a national treasure. He's also a human train wreck who lives on the knife-edge of self-parody, but even that is a gift. If Jay Gatsby had lived long enough to become...Show More Summary
Humpty Dumpty will appear in the Super Bowl.
Tobacco is the No. 1 cause of death in the Netherlands, taking 20,000 people to the Big Sleep every year. Frustratingly, it's also the most preventable one. But research also shows that smokers know how unhealthy smoking is, and don't...Show More Summary
While much of Europe seems understandably concerned about Donald Trump's "America First" stance, the Dutch are happy to find a middle ground: "The Netherlands Second." In the clip below from satirical news show Zondag met Lubach (Sunday...Show More Summary
It’s no secret that in 2017, like every year, marketers want to get the biggest ROI from their advertising spend. So which channels are worth your attention? A new survey from Ascend2 took a look at the most lucrative and engaging channels of the past year to determine which ones could give you the best […]
He's gone to a competitor that our sources claim to be Prophet.