Amy Poehler goes to the top of the class in her latest Old Navy commercial, in which the Parks and Recreation actress moderates a spelling bee. Of course, we've seen her schtick for the retailer before, in ads where she's played, among others, a lawyer, politician, soccer coach and burrito server, all obsessed with the retailer's prices and fashions. Show More Summary
Trying to use social as a direct response channel or to drive one specific action leaves a lot of business intelligence value on the table. To really add value to your social brand, you should be asking yourself the following questions. Read the full article at MarketingProfs
“My life rocks because I have significantly more grass in my backyard than I did last summer.” To the window. That place Moe works. Guess we can mark “Client ad in Garden and Gun” off our bucket list.” #YeahTHATgreenville Tequila. Nate and Em deep in conversation… The post Friday Fotos | Edition 20 appeared first on Brains on Fire.
-Leo Burnett Toronto turned ATMs into “Automated Thanking Machines” for TDCanada (video above). -BBDO Executive Creative for South China Kevin Lynch documents his year of Airbnb. link -A new Nine West print campaign features the right shoes for unusual moments. Show More Summary
UC Davis Health System Sacramento, California An immediate opening exists for an Associate Vice Chancellor for Strategic Communications and Marketing for the UC Davis Health System. Located in Sacramento, California, the UC Davis Health System is comprised of an award winning 600+ bed academic medical center, an integrated physician network, Click here to read the [...]Show More Summary
Summary: Here's something to consider whatever business sector you're related to: Internal communication may not be going well and could use enlightened PR help. Starting, for instance, with the federal government. A FedSmith.com blog post advises that federal employees are unhappy with the communication they're getting (or not) from their leaders....
Wonderful news, loyal members! We’ve been acquired by Pinterest who only wants us for our talent, not our product, so we’re shutting down the site you’ve grown to love. Isn’t that terrific! Ah Icebergs, I hardly knew you. Actually, I didn’t know you at all. But I hear that you were a wonderful collaborative portfolio […]
Google is struggling with the European “right to be forgotten” process. Blah, blah, blah. It’s learning as it goes. Blah, blah, blah. Has approved 53% of removal requests. Blah, blah, blahdidy blah. Claims journalists are trying to abuse the system. Blah, bl….wait, what? Yep, buried among Google’s continuing gripes about trying to implement the controversial […]
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How Your Unique Worldview Affects the Content You Create written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing and today’s guest post is from JustinShow More Summary
By Laura Kay, Chief Firecracker, Pink Spark Systems When was the last time you strutted? You heard me right...strutted. Maybe you've never done it. Maybe it's been a while Either way, let's change that...today! The dictionary's definition...Show More Summary
Post by Blog Manager Robbi Hess In my role as an editor and a blog manager I receive countless numbers of emails a day. Many of them are cringe-worthy! Why? My name is spelled incorrectly. Yes, I realize Robbi may not be typical, but hey it's my name so please use it correctly. Show More Summary
The 2014 Digital Dollar Shift [Infographic] - 58% of business to business (B2B) marketers are spending more on social media this year, with just one in fifty decreasing their spend in this area in 2014, reveals a new study. Find out all about the current state of digital spending trends in the infographic above. AllTwitter Introducing [...]
Summary: I hope you read that carefully. That was homophone, not homophobe. For one Utah language school blogger, however, no matter how carefully it was spelled out, it still meant "You're fired!" That's allegedly what happened to Tim...Show More Summary
Summary: Guy Kawasaki has our attention. We follow him on Twitter and find his information pertinent and educational. An article today titled "5 Tips to Make Your Brand Pop" made us click through. The article wasn't earth shattering, but good. Then we realized the whole blog was promoting Canva, an online graphic design tool.
The original reason for brands was to let the buyer know the source of the goods. "We made this," says the organization we trust when we buy something. Over time, though, brands have evolved into something we want other people...
Target Opportunity Selling Photo: McGraw-Hill In Target Opportunity Selling: Top Sales Performers Reveal What Really Works (McGraw-Hill, $28), Nicholas A.C. Read, author of Selling to the C-Suite, outlines the strategies he believes are successful for top corporate sellers. Show More Summary
Oh, Charmin. Don't ever change. The toilet paper brand, which previously chickened out and deleted its Thor-related joke about being the original "Asgardian," has apparently come around on potty puns. Charmin's newest tweet to cherish is a loose tie-in to summer sci-fi flick Guardians of the Galaxy. Show More Summary
There’s no doubt that videos engage viewers at a much deeper level than plain text, but how can you be sure that you’re optimizing ROI for your site’s videos? In this webinar, Ezra Fishman (Director of Marketing at Wistia) and Kristen Craft (Director of Partnerships at Wistia) provide tips and strategies for using video effectively […]
To follow up on a story Adweek posted a whole three weeks ago (we know, we know), we did receive word today that TBWA\Chiat Day will officially no longer serve as the AOR for Infiniti. In late June we heard that a total of seven agencies...Show More Summary