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What does your pricing say about you?

Last week, we explored some of the key considerations that a business should take into account as they set their prices. But this week, I want to take a look at what your pricing strategy says about your offerings. I believe that pricing is a part of positioning and branding that is often overlooked. Show More Summary

Content Conversations: Top Content Marketing Lessons Learned in 2017

One of the best ways to improve your skills as a content marketer is to learn from the successes and failures of other marketers. And as we near the end of 2017, many marketers are reflecting on what has (and hasn’t) worked in the past year and looking to what this means for content goals [...]Show More Summary

Publix: Thank You For Remembering Thanksgiving

Summary: I know Thanksgiving is not a big sales event for any retailers besides grocers, but I was surprised grocers weren’t beating me over the head with ads of all sorts. It’s an opportunity to shine. I saw almost none...

Why MailChimp's Fake Ad Campaign Paid Off

Summary: Did you recently pick up a free bag of FailChips at your local convenience store? See a preview for an art-house film called KaleLimp? If you answered yes, then you were sucked into the weird and wonderful “Did You Mean MailChimp?” campaign.

Old Spice and Terry Crews Bring You ‘Ye Olde Exploding Yule Log’ for the Holidays

Marketers have been playing around with gag Yule log videos for a while now--from Nick Offerman's for Lagavulin to Jimmy Dean's 11-hour sausage Yule log. This year, Old Spice gets into the game with "Ye Olde Exploding Yule Log," whose titular log keeps blowing up over the course of an hourlong video. And Terry Crews...

How a Nonprofit Used Instagram Stories to Show 7 Incredible Female Lives Around the World

Instagram Stories is a weird place. Sometimes we lose hours to it--passively witnessing its medley of parties and concerts too dark to see, food being prepared, cutesy brand videos, flowers in spring, leaves in autumn, and crayoned commentary over blurry pet shots. "Off to work!" some influencer writes, the words superimposed over a shot of...

Exposed: The totally unfair truth about marketing

Why are some of your competitors doing better than you, when their service or product isn’t as good as yours? People ask me this all the time. So, here’s the answer. There’s a world of difference between the best… and the best marketed. Show More Summary

Best practices

If you need an appendectomy, it's unlikely you'll die during the operation. That's because the surgeon has been trained in hundreds of years of best practices. From Semmelweis to the latest in antibiotics, she knows what's come before. Not only...        

You Spend $249 a Year on War. This Stirring War Child Ad Suggests Better Uses for That Cash

Raising awareness about youngsters whose lives have been ravaged by military conflicts around the world is all well and good. But it's not good enough for War Child. The humanitarian organization wants money. Lots of it. Because only through funding can the group provide the life-changing services these suffering children desperately need to survive and...

Bud Light Unveils a Second ‘Dilly Dilly’ Ad and Likens the Campaign to ‘Whassup’

"Dilly Dilly" fans, rejoice! Bud Light is rolling out a sequel to its amusing medieval-themed "Banquet" commercial from August, whose cryptic "Dilly Dilly!" catchphrase has become quite famous in sporting circles this fall--and particularly over the past week. You'll recall that "Banquet" featured royal subjects delivering cases of Bud Light to their king at a...

4 Online Tools to Help Amplify Your Personal Brand

Summary: The internet is an incredible resource for those looking to build a strong personal brand. It can provide you with a platform to reach a worldwide audience, specific to your industry, helping to position yourself as an expert and thought leader.

These Shoppable Preroll Ads Give You 15 Seconds to Buy, Then They’re Gone Forever

Luxury fashion's twin obsessions with exclusivity and impulse buying merge playfully, and with a high-tech spin, in a new YouTube preroll campaign from Yoox, the Italian online fashion retailer. Working with Stink Studios and Google, Yoox came up with 15-second YouTube ads that practically dare you to buy a one-of-a-kind item. And if don't buy...

Food & Wine Changed Its Name to Food & Milk for a ‘Got Milk?’ Campaign

Here's a fun media stunt from Goodby Silverstein & Partners, which convinced Food & Wine magazine to run a "Got Milk?" cover-wrap advertisement on its new issue--which looks like a normal cover but has Food & Milk as the magazine's title. It's the most fun expression yet of the "Got Milk?" campaign's "Food Loves Milk"...

Inside WeTransfer’s New Ad, and Its Intriguing Approach to Creativity

Maker Mac Premo stars in file transfer site WeTransfer's latest piece of work, "The Bunt Machine." In it, we follow Premo as he creates a bunt machine for his baseball-loving daughter--a surprisingly short adventure--before deciding he wants to turn this process into a film production, complete with lots of collaborators. It's a tiny masterclass in...

Sensei Wu Saves Santa, Who Saves Christmas, in Lego’s Fun Holiday Ad

Lego Australia is out with a largely winsome addition to the Christmas advertising pile--a stop-motion animation about a Lego Santa finding his way home to save Christmas, thanks to a little surprise help from a spirited stranger. The minute-long spot from CHE Proximity opens with a Lego North Pole--or Lego Christmas Town, as the brand...

Why Nobody is Finding Your Content

Why Nobody is Finding Your Content written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Brian Dean I believe that elements of SEO are now elevated to the strategic level. In other words, as you plan your message,...Show More Summary

How to Claim Position Zero on Google

How to Claim Position Zero on Google written by John Jantsch read more at Duct Tape Marketing For businesses today, reaching that coveted #1 spot on Google is still a main goal, and as ideal as that position is, there’s now another spot that marketers should strive for that is referred to as “position zero” or a Google featured snippet. Show More Summary

Yelling upstairs

When you're cooking breakfast and the school bus is coming in just a few minutes, it's tempting (and apparently efficient) to yell up the stairs. If a recalcitrant teenager is hesitating before heading off to school (I know, sometimes it...        

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