Hasan & Partners teamed up with production company B-Reel on a new integrated campaign for Helsingin Sanomat, the largest subscription newspaper in Finland. The new campaign highlights the paper’s journalistic strength and integrity,...Show More Summary
-Sources: Arnold Bows Out of CVS Pitch -Publicis Kaplan Thaler Makes Some Cuts -Energy BBDO GCD Hamann Splits for Lead Gig at Onion Labs -CP+B Vet Assumes Head of Integrated Production Post at Chiat NY -In Case You Were Wondering, Arnold...Show More Summary
Google Glass videos are notable for their seamless first-person perspective, which puts you not only in someone else's shoes but in their eyes. You see what they see. No wonder, then, that the empathy-rich form is being hijacked by a PSA effort—to show you something you wouldn't want to see in the first place. Show More Summary
This Wednesday we brought you news of Greenpeace’s campaign exposing Procter & Gamble’s destructive palm oil sourcing practices in Indonesia and calling on the company to change their ways with a “Thank You, Mom” referencing video and...Show More Summary
-Global social media agency We Are Social has created a “word cloud” to reflect trends being discussed at SXSW this year (above). If you’re attending SWSXi, peep this for reference in case you need. -TBWA\Digital Arts Network has expanded...Show More Summary
Cheil Communications and Harpoon Pictures’ director Anton Jøsef introduce the new Samsung Galaxy Duos with the new spot, “Forged.” The 38-second spot, “alludes to the elemental power, the dexterous usability and the high-end performance that is wrought in the heart of the Galaxy S Duos.” If that sounds ridiculous, it’s because it kind of is. Show More Summary
Japanese ads, as a rule, are hard to predict. But while most of them just seem odd for the sake of being odd, this commercial has a twist anyone can enjoy. Since there's not a lot to it, I won't reveal much, except to say it was all reportedly done without CG thanks to the real skills of 22-year-old actress Rina Takeda. Show More Summary
Psssssst. We’re hiring…TWO new people. Senior Designer + Account Executive Our team is eagerly awaiting the arrival of the newest addition to the Brains On Fire family, Anabelle Amidon. In the meantime, our designers are projecting their baby fever on onesies. Ice, ice…babies. The post Friday Fotos | Edition 5 appeared first on Brains on Fire.
Today we’re going to show you how to blow $10,000 on Google AdWords…the right way. At one time or another, every internet marketer has been completely baffled by Google AdWords. We’ve all heard stories of companies that have lost tens of thousands of dollars on Google’s pay to play advertising system. In this video we […]
IKEA is certainly no stranger to goofy promotional videos, and their latest centers around a cosplaying civil servant from Singapore named Frank. Franks’s hobby is beginning to make life in his small apartment difficult. With “many costumes and lots of raw materials lying around,” there’s not room for much else in Frank’s room. Show More Summary
Sadly, these Diet Coke ads from Animal New York aren't the real thing, but they are pretty amusing spoofs of Droga5's new campaign, which is being interpreted by some as one big cocaine reference. Created to mimic the look and feel of...Show More Summary
… we’re wasting an opportunity to build a business that endures. That headline is from an insightful post by Bernadette Jiwa. She continues: Headlines designed to bring as many strangers to your blog as possible this week, might not make for a community of evangelists in the long run.There’s something that’s harder to cultivate than attention. […]
Summary: Reuters reports that Ketchum, "the U.S. company that handles public relations for Russia in the United States distanced itself on Thursday from the Ukraine crisis...," and no wonder. A client with weaponry can make unfortunate relational moves, as we've been seeing with Russia in the Ukraine. Show More Summary
Summary: It's not a long post, but it's got impact. And that's just what the writer, Christina Drafta on Everything PR, says video has as a medium of web communication. "With the advent of in-feed Facebook videos, and the continued popularity...Show More Summary
Marketing Pilgrim contributor Gareth Davies was at the recent SES London conference, with video camera in hand. He sent back 8 short video interviews, which we plan to share over the course of the week. In this video, Gareth asks Lisa Myers of Verve Search to share some ideas for content marketing that doesn’t cost the earth.
Summary: Several of our marketing colleagues questioned our opting for the public classroom. Not only is the pay worse than an account executive at an agency, but you are expected to do even more with less.
Summary: So often, as comms professionals, we overlook a simple truth. We tirelessly edit our press releases, blogs, tweets, status updates, etc., to ensure that every word carries meaning. As the saying goes, we make sure that not a single hair is out of place. Then we slap stock photography into the post...
Summary: In the branding world logo redesigns are a tricky business. Success in doing so can be quite difficult to attain. Anyone remember the Gap logo redo debacle from a couple years back? Yeah, thought so. So it is always a bit surprising that there is not more apprehension involved...
Summary: P&G revitalized the Febreze brand by determining their marketing message needed to be changed. After interviewing customers and determining they didn't think their homes smelled bad because they had become desensitized, P&G changed the marketing to have Febreze be the celebratory part of a cleaning routine. Show More Summary
Copywriting Tips and Tricks in a Digital World written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Christopher McMurphy...Show More Summary