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NYC Creative Duo Aims to Help Manhattan Homeless with AirBnb Listings

Vito Catalani and Jamie Shin, the duo made semi-famous by their busker-focused “Tipbombing” effort from a year ago, have returned to raise awareness of the plight of their New York City neighbors — specifically the Big Apple’s homeless...Show More Summary

Random Naked Man Exposed as BBH LA Stunt

The E! network surprised approximately no one this morning by revealing that the “naked man climbing out of a Buckingham Palace window” video that went viral over the weekend was actually a promotion for its rare scripted show The Royals. We...Show More Summary

Always Unveils 'Like a Girl' Sequel Showing Girls Redefining the Phrase for Real

19 hours agoMarketing / Advertising : AdFreak

The original Always "Like a Girl" commercial—which broke last summer and got 56 million views on YouTube before getting a plum Super Bowl ad slot last month—was primarily a challenge. It urged girls to redefine the phrase from one of weakness to one of strength. Show More Summary

Why Your Email Marketing Should be Based on the Customer Journey

What is email marketing? Is it simply sending emails (either batched or triggered), or does email marketing involve something much more than that? A few years ago, I coined the term “Holistic Email Marketing,” which I feel describes a more comprehensive approach for email marketers to take. I came up with this term in response […]

60 Ways to Screw Up the Customer Experience

60 Ways to Screw Up the Customer Experience written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing I rarely lead with the negative, but sometimes it’s the best way to get someone’s attention. When...Show More Summary

RPA Debuts ‘Launch’ with Jeff Goldblum

RPA launched a new (reportedly $100 million) campaign for Sunday with the “Launch” spot (60-second online version featured above) starring Jeff Goldblum as “Silicon Valley maverick” Brad Bellflower. Goldblum’s character...Show More Summary

Former RAPP, CP+B Executives to Lead Doner LA

MDC’s Doner announced plans to expand its Los Angeles office beginning with the appointment of two new executives: ECD Jason Gaboriau and Managing Director Zihla Salinas (both of whom will also hold the executive vice president title). Gaboriau,...Show More Summary

Vince Vaughn and Costars Pose for Idiotic Stock Photos You Can Have for Free

20 hours agoMarketing / Advertising : AdFreak

Stock photos have a bad rap. They're campy and cheesy and the butt of plenty of jokes. But what's great about them is they're often the catalyst for promotions or gags—sort of a comedic blank slate. Enter the new Vince Vaughn movie Unfinished Business, which comes out Friday. Show More Summary

Masochistic Art Director Applies for Agency Jobs Vowing Never to Sleep Again

20 hours agoMarketing / Advertising : AdFreak

Is it wise or foolish, when trying to get a job in advertising, to tell agencies you don't plan on sleeping after you start work? You might just get the job—but then, you've pre-debased yourself and won't ever be able to slack off. The...Show More Summary

Account Executive - CRM Expertise - Chicago, IL

Company: FCB Chicago Location: Chicago, Illinois Industry: Not Specified Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

The Rest of Coca-Cola’s Celebration of its Bottle’s 100th Anniversary

But wait, there’s more! W+K Portland and Ogilvy & Mather Paris may have been the principle agencies involved in celebrating the 100th anniversary of Coca-Cola’s iconic bottle, but they weren’t alone. McCann Madrid and Sid Lee CanadaShow More Summary

Ogilvy Gets in on Celebration of 100 Years of the Coca-Cola Bottle

W+K wasn’t the only agency that got involved with Coca-Cola’s celebration of the 100th anniversary of its iconic bottle. The brand also tapped Ogilvy & Mather Paris to create a series of ads celebrating the milestone. The longest ofShow More Summary

W+K Celebrates 100 Years of Coca-Cola’s Iconic Bottle

Last week we brought you news of W+K Portland’s “A Generous World” spot for Coca-Cola, a large-scale production which debuted during the Oscars. But W+K Portland also crafted a series of spots celebrating the 100 year anniversary ofShow More Summary

Chief Production Officer Matt Bonin Leaving Ogilvy New York

Today we learned that Matt Bonin, chief production officer at Ogilvy New York, will soon be leaving the agency. The matters of where he’s going and why remain unknown at the moment, but here’s a statement from Bonin himself: “After three incredible years at Ogilvy I have received an amazing offer from another company and have decided to leave. Show More Summary

Three Questions to Ask Yourself When Establishing an Engagement-Based Loyalty Program

Making the shift from a traditional loyalty program to an engagement-based one? Here are three questions to ask yourself when developing it. Read the full article at MarketingProfs

Tuesday Morning Stir

-The Wall Street Journal explores how fidgeting with a small toy or gadget at your desk can spark creativity (video above). -CBS Interactive launched in-house advertising unit Studio 61. -According to Careerbuilder, marketing executive...Show More Summary

PR Evolving Around Content

Summary: Mark Schaeffer notes that three of today’s key PR disciplines – SEO, influence marketing and content distribution – hardly existed five years ago, “…but they are absolutely essential to business success today…” “Can PR’” Shaefer asks, “evolve and embrace these crucial new activities?..."

Say Hello to New MacDonald

Summary: The war on our food is in full effect, with GMO enthusiasts and organic advocates paving the way. Only Organic, a member of team pro-organic food, vows to educate the public on the meaning of “going organic” by addressing the environmental and...

Copywriting: There Are More Gigs Than Meet the Eye

Summary: This week, a potential client asked me if I wrote sales copy. My immediate thought was, “Isn’t all copywriting sales copy?” Besides being more of a creative person, sales is the main reason I got into copywriting. Show More Summary

Who's To Blame for Obesity? AdLand?

Summary: Many people are blaming advertising for the obesity epidemic across the well-developed nations. The United States has a "big" problem with obesity, and our sister nation, Great Britain, has the highest childhood obesity rate in Western Europe. With well-developed nations comes well-oiled, corporate machines. Show More Summary

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