Why take a car when you can take the train? It won't get your back all sweaty. In a pair of risqué ads by TMW, British transport company Virgin Trains is using couples to illustrate why trains are better than cars or planes. In eachShow More Summary
Shor joins the agency following a period as a freelance executive creative director and brand consultant.
Here's something no marketer has ever tried anywhere before in the history of the universe—a wacky vending machine stunt! This particular machine, set up by VML to plug Hillshire Snacking's meats, cheeses and nuts as the fanciest treats...Show More Summary
Company: University of Missouri Health Care Location: Columbia, Missouri Industry: Not Specified Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: $18 - $27
I want to share with you how I plan my day, using The Productivity Planner, created by Intelligent Change. This is a journal that is designed to help you get your most important tasks completed, so that you can feel more productive on a daily basis. Show More Summary
47 percent of advertising employees say they have "low" or "dangerously low" morale.
Usually when a brand unveils a TV spot, any related content online is, at best, a marginal value-add. But lately, Geico's online extras have been at least as good—and in many cases, more fun or innovative or just plain weird—than the...Show More Summary
Company: Untangle Location: San Jose, California Industry: Advertising - Other Career Level: Mid Level Career (5+ yrs experience) Job Status: Full Time Salary Range: Commensurate with Experience
CKE dismisses former franchisee Jason LeVecke as "lack[ing] any semblance of credibility."
When Fox was marketing X-Men Origins: Wolverine in the lead-up to its 2009 release (which went super well, as you'll remember), we were just a few years removed from the last X-Men team movie. Wolverine, as played by Hugh Jackman, was the breakout star of that series, in keeping with the character's overall popularity in the comics world. Show More Summary
Company: Landor Associates Location: Cincinnati, Ohio Industry: Advertising - Brand Strategy Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience
Terry Tate, the fictional office linebacker from Reebok's famous ads a decade ago about proper behavior, is back to weigh in on the 2016 election. And the result is spectacular. A new clip from Funny or Die features the character, who...Show More Summary
Company: Landor Associates Location: New York, New York Industry: Advertising - Brand Strategy Career Level: Early Career (1+ yrs experience) Job Status: Full Time Salary Range: Commensurate with Experience
Fact-checking Donald Trump has been a full-time job for a lot of election observers this year. And Wieden + Kennedy has been doing its part, with a food truck in its hometown of Portland, Ore., that's been serving "Donald Trump's BS"—baloney sandwiches, that is, with wrappers that clarify Trump's remarks on various issues. read more
At last week’s MarketingProfs B2B Marketing Forum, Andrew Davis had the crowd roaring with laughter as he impersonated a marketer with a fresh piece of content. “Let’s put it on the blog!” he exclaimed. “Let’s put it on Facebook! And Twitter! And Pinterest! And Flickr! And Google+, for the two people still using it.” It [...]Show More Summary
The race for president has been characterized by negativity, partisan extremism and a "lesser-of-the-two-evils" attitude. As the race to the ballot boxes heats up, things are only getting more insufferable. So it comes as a refreshing...Show More Summary
“Do you want to be creative?” Jay Acunzo, founder, host and writer of Unthinkable.fm, asked marketers this question as he kicked off his session Unthinkable: Content Creativity For The Hopelessly Uncreative at MarketingProf’s B2B Marketing Forum last week in Boston. Acunzo acknowledged the question was a bit silly. It’s like asking if you want more [...]Show More Summary
Unfortunately, marketing is often seen as a cost center within many B2B organizations. Whenever it comes time to cut budgets, you know that marketing is the first to take a hit. But what if there was a way to not only take a lead generation approach to content marketing, but also generate actual revenue in [...]Show More Summary
One bit of economic reasoning says, "If there are no consequences, people will make bad choices." Don't let big banks get bailouts, because if we do, bankers will take bigger risks. So, make sure that the dentist is expensive (and...
Weekend Favs October 22 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting.…