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See you at any of these May events?

Event season is heating up, and I'll be speaking at five of them in mid-May... on five different topics. If you happen to be at all five, then it shouldn't get too repetitive. Let me know if your plans overlap with mine. May 12: I'll be speaking at a private company event in Austin, TX. Show More Summary

Tuesday Odds and Ends

-FCB Buenos Aires and Pequeño Editor launched Tree Book Tree, a children’s book for ages 8-12 that will sprout a tree when planted after reading (video above). -Scotts Miracle-Gro selected Mediahub to handle its media account following...Show More Summary

Senior Art Director - Mooresville, NC

Company: Midan Marketing Location: Mooresville, North Carolina Industry: Marketing - Branding Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: $50,000 - $60,000

10 Ways to Use One Piece of Content

10 Ways to Use One Piece of Content written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing The only way to wring more value out of your content is to understand the intricate connection between your content and your strategy. Show More Summary

Toth & Co Gets Theatrical for Hyatt Place

Toth & Co worked with Brand New School on a campaign for Hyatt designed to convey the idea that Hyatt Place has designed the perfect hotel experience for each individual guest’s needs, entitled “There’s A Place For You.” The most recently...Show More Summary

Nice Guys on Tinder Turn Nasty in This PSA Campaign About Domestic Violence

We've seen a few different Tinder hacks from marketers, but here's an interesting one that gets at the heart of the dark side of relationships. An organization called Women in Distress created fake profiles on the popular dating appShow More Summary

When You Share Experiences You Help Strangers Make Decisions

Whether you realize it or not, when you share an experience you have, whether it’s through a post, review, video, image, rant, praise, etc., it helps a stranger make a decision about what to do next. Customers aren’t following the customer journey you designed because they’re too busy hacking it. No matter how much journey […]

Gary Theut Joins MUH-TAY-ZIK | HOF-FER as Associate Partner, Director of Account Management

MUH-TAY-ZIK | HOF-FER announced the appointment of Gary Theut as associate partner and director of account management, ending “an exhaustive search to find a qualified management candidate with an appropriately hard-to-pronounce last...Show More Summary

RPA Tells Moms They’re Important for Tempur-Pedic

RPA launched a Mother’s Day effort for Tempur-Pedic telling moms, “You’re Important. Sleep Like It.” Based on the rather obvious insight that mothers don’t get enough sleep, the campaign combines this idea with with some well-intentioned trickery. Show More Summary

Email and Digital Analytics Manager - Bryn Mawr, PA

Company: The American College Location: Bryn Mawr, Pennsylvania Industry: Not Specified Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor's

Copywriter - Bryn Mawr, PA

Company: The American College Location: Bryn Mawr, Pennsylvania Industry: Marketing - Other Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time

Volvo Steers in Direction of Youtube with EDM Wunderkind in Tow

Swedish collaboration with DJ and producer Avicii kicks off with exclusive music video

McCann New York Plays Off of Cinco de Mayo Ignorance for Jose Cuervo

The Dos Equis pitchman may have his own way to celebrate Cinco de Mayo, but the holiday itself often falls victim to misinterpretation, as proven in a new, timely all-digital campaign from McCann New York for Jose Cuervo. In creating “Write...Show More Summary

This Is Surely the Most Strangely Beautiful iPhone Parody Ad Ever Made

What is the future of smartphones? Well, for one thing, they will reside inside your skull, not in your hand. And when they malfunction, your whole body will hiccup and crash—and you'll need to head to the doctor for an upgrade. At least, that's the reality in this parody iPhone 7 ad from Noka Films. Show More Summary

5 Things I Learned at T.A.L.K. Social New York

Okay, first things first. Full disclosure, I am not really one of you. For the last 12 years it has been my job to “market” the product testing results and the brand for one of the largest consumer service organizations in the world....Show More Summary

The Daily 6: How Will Fashion Fit in to the Wearable Craze?

The Daily 6 The Daily 6 is a daily round-up of the best curated content we shared on @definition6 1) How Will Fashion Fit in to the Wearable Craze? Wearable Tech at the...

Senior Communications Manager - New York, NY

Company: Magnani Caruso Dutton Location: New York, New York Industry: Not Specified Career Level: Senior Level Career (10+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experienc...

Creating the Mindset For Growth

James Currier is one of those guys who flies under the radar, but accomplishes a lot. He began as a venture capitalist in the 1990’s, and later started a few of his own companies, all of which scaled to a significant amount of users. In 1999, Currier founded a company called Tickle, which grew to […]

OgilvyOne’s Digital Pooch Follows Shoppers for Battersea

OgilvyOne created an outdoor campaign for Battersea Dogs and Cats Home which promoted pet adoption with a digital dog that appeared to follow shoppers at East London’s Westfield Stratford mall from billboard to billboard. The agency launched the effort, entitled “Looking for You” in conjunction with Framestore, RFIDiom and Exterion Media. Show More Summary

Diddy's New Fragrance Ad Is So NSFW, It's Ridiculous (Seriously NSFW)

Diddy and his girlfriend Cassie Ventura basically have sex in this NSFW spot for his new fragrance, 3 AM. But he says it's actually not about sex—not really. "I think if people hear about the video, they're going to hear that it's racy and provocative, but I also think they're going to hear people say that it's beautiful," he tells Style.com. Show More Summary

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