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Wellbeing Beauty Brand Supports Mental Health

Summary: We love companies that give back and demonstrate not only social responsibility but community involvement. We spent the afternoon going through all the cosmetic counters at a fashion retailer learning about their specialties. Philosophy Skin Care stood out from the rest with their community initiatives, in particular their Hope & Grace Initiative.

The Power of Purpose

I used to get annoyed when I woke up in the middle of the night. But years ago, I decided it was something I would celebrate. So. I developed this little trick. Before I can think one single thought, I start singing this crazy little song: “Party in my head. Party in my head, oh my goodness … The post The Power of Purpose appeared first on Brains on Fire.

Friday Fotos | Straight Outta the Firesphere Edition

Last light. // ???? by @rebekahrhoden “Entrepreneurship runs in my blood, especially stemming from my mother. This book is changing my life. Inspiring me to finally start one of my greatest passions… Opening my own marketing business.” // So inspired by our readers & fellow dreamers. Show More Summary


Years ago, Mike Goot and I had a financial organization reach out to us about helping them with their branding. For a couple of reasons, we were a little skeptical it would be a good fit. But we found a copy of their latest annual report and flipped through it. We both stopped at the … The post Smile. appeared first on Brains on Fire.

Storytelling for Unsexy Brands

Let’s be honest. Some brands, products and industries are just sexier than others. Fashion, food, transportation and travel? Sexy. Air fresheners? Not so much. I love any smart ad, but there is a special place in my heart reserved for brands that find a way to turn an unsexy product into a compelling story. Show More Summary

The end of the future is premature

Twenty years ago, when I was working on projects with AOL, we were sure that this was the next big thing for a long time to come. It was a profitable natural monopoly, one that could expand to serve everyone's...        

Why People Don’t Buy My Product?

Have you ever created a product that nobody wanted to buy?And you struggled to get customers?Come on… raise your hand.Don’t worry I’ve been in the same situation many times.I thought: I will create my product and the rest of them will...Show More Summary

Mustache Launches Effort for The Climate Reality Project Ahead of COP21 Conference

The agency released new "Good News News," "Kids Explain It" and "For the Love of..." segments ahead of the COP21 conference in Paris next week.

Creative Production Artist - Exton, PA

Company: PureRED Location: Exton, Pennsylvania Industry: Not Specified Career Level: Early Career (1+ yrs experience) Job Status: Full Time

Leo Burnett Chicago Gets in Your Head for Ty’s Peek A Boos

Leo Burnett Chicago's 30-second spot features a song created by music agency Comma.

Coca-Cola's 'Share a Coke' Campaign Gets Festive With Holiday Names on Bottles

Coca-Cola isn't releasing a new Christmas commercial this year, choosing instead to recycle the "Make Someone Happy" spot from last year. But to make up for it, the soda giant is rolling out some festive packaging—putting holiday-themed names on bottles as an extension of its popular "Share a Coke" campaign. Show More Summary

Grey London Delivers First Effort for KOOVS

A 60-second spot features features emerging British rapper Lady Leshurr and dance sensation Dytto.

Assistant Vice President for Budget and Finance - Manhattan, NY

Company: CUNY Hunter College Location: Manhattan, New York Industry: Not Specified Career Level: Management (Manager/Director of Staff) Minimum Education: Bachelor's Job Status: Full Time

Assistant Vice President of Communications & Marketing - Manhattan, NY

Company: CUNY Hunter College Location: Manhattan, New York Industry: Marketing - Public Relations Career Level: Management (Manager/Director of Staff) Minimum Education: Bachelor's

4 Things I’ve Learned from 2,000+ AdWords Audits

In the last 2 years, I’ve audited a lot of AdWords accounts. And, after reviewing thousands of accounts, you start to notice a few trends. Unfortunately, one of my most consistent observations has been that AdWords is a great way to lose a lot of money. Now, I’ve used AdWords to grow a client’s company […]

Media Coordinator - Long Form - Carlsbad, CA

Company: Havas Edge Location: Carlsbad, California Industry: Not Specified Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time

Creator of Beanie Babies Just Made Its First-Ever TV Spot, for This Brand-New Product

Beanie Babies, introduced in 1991, were once the hottest toys in the world. Yet they managed to get so popular without benefiting from a single TV commercial (aside from a McDonald's Happy Meals tie-in). But now, Beanie Babies maker Ty Inc. Show More Summary

Three Mistakes That Can Prevent You From Hitting Your Sales Goal

If you're struggling to meet your business goals, pause for a moment to make sure you're not making one of these crucial mistakes. Read the full article at MarketingProfs

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