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How loud and how angry?

Professionals are able to get their work done without using emotion to signify urgency. When a surgeon asks the nurse for a scalpel, she doesn't have to raise her voice, stamp her foot or even make a face. She merely...        

Digital Wonderland

Digital marketing has a lot of unhelpful jargon.

What Does Your Corporate Culture Look Like

In this video I talk about corporate culture while visiting Mulesoft in San Francisco. They were recently ranked as one of the “Best Places to Work” by GlassDoor so I went to check them out. Corporate culture means a lot of things and...Show More Summary

Dallas consultant addresses role of accountability in business

AccountabilityPhotos: Bustin & CoIf accountability is “Doing what you said you would do within the time frame you agreed to do it” and only a tiny fraction of management executives surveyed believed their companies did a good job executing their strategic plan, what does that say about the accountability at their companies? Greg Bustin, author, [...]

Advertising Jobs: MRM//McCann, BouchezPage

This week, MRM//McCann is hiring a media supervisor, and BouchezPage is looking for an account executive. Meanwhile, MicroArts needs an art director, while WHM Creative is seeking a senior copywriter. Get the scoop on these openingsShow More Summary

We Hear: Unilever Planning Multiple Agency Reviews

Today AdAge reported that Unilever is poised to review its “massive” global media buying and planning account in what has become something of a three-year ritual. But we hear that the company is planning more changes. For context, here’s...Show More Summary

Thursday Odds and Ends

-Independent production company Process is releasing a web series documenting celebrity backstage riders entitled “No Brown M&Ms” (video above). -Sports marketing and media agency rEvolution announced it has been named media agency of...Show More Summary

Facebook begins trolling for Super Bowl mentions to beef up targeted ad campaigns

Can’t plunk down $4.5 million for a 30-second Super Bowl TV ad? Perhaps, I could interest you in a less expensive Facebook Super Bowl ad, instead. Social media and Super Bowl go together like Budweiser and Doritos. In the lead up to the big game, there are millions of mentions on Facebook. People talk about […]

6 Data-Driven Strategies to Get Your Content Published on Influential Sites

What’s the best way to raise brand awareness and position yourself as a leading expert in your industry? It’s a question marketing departments have been attempting to answer for decades. Some spend hundreds to millions of dollars on local or national print, radio, or television ads to reach a mass audience. Others send employees to […]

The Richards Group Partners with Miranda Lambert for Ram

The Richards Group partnered with Miranda Lambert in its latest effort for Ram Trucks, entitled “Roots and Wings.” Lambert wrote the song of that title especially for the campaign. “I am very inspired by what the Ram brand stands for – being who you are, working hard, staying true to your roots,” she explained in a statement. Show More Summary

Research: Some Brands Go All In on Mobile; Others Suffer from Mobile Mediocrity

Consumers aren’t just going digital, they’re also becoming increasingly mobile. To them, mobile isn’t the second screen, it’s the first screen. Brands however, struggle to keep up with them and as a result, mobile strategies are off target or underwhelming. This finding among many others is the result of new research conducted by my colleague […]

Pinnacle Advertising Sends WeatherTech Back to the Super Bowl

Pinnacle Advertising created “America At Work” for WeatherTech, the brand’s second Super Bowl spot following its big game debut last year. Like last year’s effort, the 30-second spot emphasizes a direct “Made in America” message. “It’s the sound of America. Show More Summary

DDB Chicago Names David Banta SVP, GCD

A Hill Holliday veteran has joined the DDB Chicago team as SVP and group creative director. David Banta will lead the creative team on the Capital One account; its most recent work focused on the client’s Apple Pay integration in an ad titled “Worn Jeans.” Banta has worked in the industry for more than two decades. Show More Summary

PKT Throws Down for Similac

Publicis Kaplan Thaler launched this perplexing online spot for baby formula brand Similac, entitled “The Mother ‘Hood.” “The Mother ‘Hood” plays up the overused people acting like they’re in a rap video schtick, imagining all sorts of animosity between breastfeeding moms, formula moms, stay-at-home moms, working moms, dads, etc. Show More Summary

Forsman & Bodenfors Debuts ‘Vintersaga’ for Volvo

Forsman & Bodenfors teamed up with production company New Land and director Gustav Johansson for a four minute homage to winter in Sweden on behalf of Volvo. “Vintersaga” recently made its debut on YouTube and will also run on broadcast and in movie theatres. Show More Summary

2014 Directory Big Won Rankings Go Light on Americans

UK magazine Directory claims that its yearly ad rankings have “a genuinely global reach,” and that’s especially true for this year’s winners. While the US easily beats the UK and Brazil in the “top country for creativity” category (with...Show More Summary

This Heartbreaking Puppy GIF Is the Perfect Teaser for Budweiser's Super Bowl Ad

Budweiser pretty much won the Super Bowl, advertising-wise, with last year's "Puppy Love," a success the brewer hopes to reclaim with this year's sequel. "Lost Dog" continues the story of last year's Clydesdale-obsessed pup, and Anheuser-Busch today released several images and even a few animated GIFs to tease the gameday ad. Show More Summary

Audi Jumps in the Deep End With an Epic Tale of Rebellion at a Swimming Pool

This Audi spot from Venables Bell & Partners presents a pint-sized rebel with a full tummy who's eager to cannonball into a pool even though a sign clearly says, "Wait one hour to swim after eating." Will he or won't he? What's yourShow More Summary

Once Again, Carl's Jr, Unleashes Massive Bouncing Breasts to Sell Hamburgers

Well, there's really isn't anything we can say that we haven't said a hundred times before about Carl's Jr. and, well, every other brand that has employed the heaving, pulchritudinous mass otherwise known as the female breast. And what,...Show More Summary

'Shit Girls Say' Returns for One More Episode, and It's a Hair Commercial

Those of you who've been pining for another episode of Shit Girls Say are in luck: Graydon Sheppard and Kyle Humphrey's amusing web series, based on the popular Twitter account, just did a spot for haircare brand Aussie—in the same style as their unbranded videos. Show More Summary

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