Piers Fawkes introduces our new report, which helps retailers and organizations better partner with a new age of fully-empowered consumer
Today’s increasingly competitive landscape requires that marketers focus on activities that will have the biggest impact in order to capture and keep the attention of potential customers. With over 200 million people utilizing ad blocking technology, it’s clear that an integrated digital marketing strategy has to be implemented in order to reach target customers. To [...]Show More Summary
Written in the form of a novel The Performance Principle features the story of Will Campbell, a newly promoted executive of a firm which has fallen on hard times. Over the course of several tumultuous months, Campbell and his team learn...Show More Summary
Do your homework. Show up with contributions and connections long before you bring your opinion. Save the snark for later. Pay your dues. Speak up about shared truths, shared principles and shared goals. Don't blame the ref only when the...
Summary: It seems like we have been utilizing social media forever. Has it really been that long? In fact, very few of us can remember a time when our phones were used for, well, calling. What did we do before texting and uploading photos...Show More Summary
Summary: To power through a period of disappointing sales, JCPenney is hoping another smart store-within-a-store play will boost the department store. The company announced Tuesday that it would open Nike brand shops inside 600 JCPenney locations, which will house an expanded collection of apparel, shoes and accessories.
Summary: In a move slightly reminiscent of GoDaddy’s last-minute 2015 spot, reigning USA Today Ad Meter winner Hyundai Motor America announced it is returning to Super Bowl 51 with what it calls “an even more ambitious and creative program that will mark several Super Bowl breakthroughs.” The breakthroughs? Shooting...
The business had been with JWT.
There’s a ride at Walt Disney World called Rock n’ Roller Coaster. At the very beginning of the ride, the car you ride in goes from a dead stop to over 60 mph in less than three seconds. What a rush! While that’s enough to get anyone’s heart racing, the folks at Disney don’t leave […] The post Do you rush things? appeared first on Drew's Marketing Minute.
Athletic shoes still feeling existential in 2017.
SVP Arlene Bae and VP Sara Wallace also joined to work on the business.
What happens when a group of heavily tattooed thugs, a precocious snow-white cat and a team of special ops assassins appear in the same ad? Don't fret—the feline emerges unscathed. The drug dealers? Not so much. Ubisoft continues its...Show More Summary
It's not often that Medusa shows up in advertising, much less accompanied by a chest-thumping minotaur, a metallic mermaid, an arrow-shooting centaur and a galloping Pegasus. So, this new U.K. spot for Mitsubishi is a real mythological...Show More Summary
The organization focused too exclusively on project-based work.
He joined the office as an executive vice president, executive creative director in March 2015.
Its original script did involve "the wall."
The JWT digital network launched in 2015.
John Godsey and Mike Wente will now serve as co-CCOs.
To raise awareness of domestic violence in Finland, these PSAs pop up after a 911 call
Company: Dartmouth College Location: Hanover, New Hampshire Industry: Not Specified Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience