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Writing for Wearables May Be the Next Big PR Skill

Summary: The smartwatch is becoming more and more of a reality. Pebble got its start on Kickstarter and now has a couple versions available at retailers (disclosure: I wear a Pebble and adore it). LG has one. Samsung has one, and according to Re/code, Apple is about to put theirs on the market. If you thought Twitter had an impact on the way flacks write...

The Top Google Analytics Reports for Assessing Mobile Activity

The Top Google Analytics Reports for Assessing Mobile Activity written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing and today’s guest post is from Mark...Show More Summary

Online Marketing News: Analytics For All, Facebook Doubles Up, Google Speaks Your Language

Marketers’ Perceptions of Real-Time Marketing [Infographic] - Some 88% of marketers say real-time marketing is important to 2014, according to a recent survey by Evergage. The company surveyed 100+ marketers across 18 countries to find out what they think about real-time marketing in 2014. MarketingProfs Bing’s Image Search Widget Lets You Embed Image Results On [...]

Why don't authors compete?

There's an apocryphal story of a guy who went for his final interview for a senior post at Coca-Cola. At dinner, he ordered a Pepsi. He didn't get the job. And most packaged goods companies would kill to be the...        

You don’t launch a successful blog. You build it.

Katie found this out 9 months ago, when she invested almost $8000 on the design and launch of her new business blog. The blog is still floundering and Katie emailed me, to ask if I thought she should relaunch it. Here’s my answer. IShow More Summary

New York journalist explores how an underdog might defeat the giant

David and GoliathPhoto: Hachette Book Group Author photo: Brooke Williams We are impressed by size and strength, assuming giants, people or companies, should win in an encounter, according to Malcom Gladwell, a journalist and author. He believes that “much of what is beautiful and important in our world comes from adversity and struggle.” In David [...]Show More Summary

How to Avoid Analysis Paralysis as a SaaS Product Marketer

Optimizing for conversions at a SaaS company can often lead to analysis paralysis. What do you track? Do you track new signs up? What about after the sign up? What about revenue? What about churn? What about whether or not your users are actually using your product or not? In this video, we give you […]

‘Johnny Football’ Goes Lululemon in Snicker’s Spot

Since this is pre-football week, here’s a BBDO ad for Snickers that tells us that Johnny Manziel is trying to improve upon his personal “brand” after a rough start. Rather than simply sweating because he didn’t get picked until the 22nd...Show More Summary

Looking for a college-bound influencer? Look on YouTube

You may think that big chains like Walmart, Target and Staples control back-to-school shopping but the real power is in the hands of the YouTube haulers. These young women have the eyes and ears of the older teens headed off to college and the younger teens who are dreaming about the future. Sitting in their […]

Master and Apprentice Are Back, and Ridiculous as Ever, for Steak 'n Shake

The latest ads in Carmichael Lynch's master and apprentice campaign for Steak 'n Shake continue to use sound effects and choice props to comic effect. This time, the main featured sound effect is the comically exaggerated air karate chop. Show More Summary

Thursday Odds and Ends

-F/Nazca Saatchi & Saatchi creates this spot promoting the Mizuno UpHill Marathon in Serra do Rio Rastro, Brazil (video above). -Saatchi & Saatchi South China has added Ringo Fai as digital planning director and Steven Yip as digital senior project manager. Show More Summary

DDB’s Rodgers Townsend Agency Livens Up the Office for The Hartford

DDB’s Rodgers Townsend agency, St. Louis, pumps some life into the office (via jams) for The Hartford, in the latest iteration of its “Play On” campaign. The agency collaborated with The Hartford, which provides insurance to small companies, for the interactive YouTube video. Show More Summary

Today’s social media treat: Twitter analytics for everyone!

And now an important message from our friends at Twitter: That’s excellent news for anyone who even remotely uses Twitter as a marketing channel. It’s even good news for people who are just curious about their impact on the social media world. It’s just plain, good news across the board. A few months ago, I […]

Toth+Co Enlists Drew Brees for Wrangler

With football season around the corner, Toth+CO enlists Drew Brees in their latest spot for Wrangler’s new Advanced Comfort Jeans. And the results are…exactly what you’d expect from a Drew Brees Wrangler ad. Brees sits on a cooler on the back of a truck, plays some football with his buddies and his son, and takes his lady out to dinner. Show More Summary

David Fincher Spots Expand on New W+K Gap Campaign

The hottest story in the ad world today concerns the newly-released TV components of a campaign that had a few scratching their heads last week: W+K’s “Dress Normal” for new client Gap. These ads, directed by David Fincher, add a bit of narrative heft to a campaign previously consisting of celebrities in everyday poses. Show More Summary

What will your verse be? #theworldneedsart #artneedsyou

The non-profit organization Art as Action means a LOT to me. I've been on the board for 2 years and counting. While I don't perform, my daughter and granddaughter do. They embody the concept of Artivism, which is to perform in support of community, to share something bigger than the individual. Show More Summary

Tweet This Hashtag in NYC, and Reebok Could Run a Pair of Sneakers Over to You

Starting today, New Yorkers who tweet their shoe size and address with the hashtag #ReebokHDS could get a visit from the brand's Human Dispatch Service. The team of runners will personally rush pairs of Reebok's new ZJet sneakers to people at home or at work. Show More Summary

Deb Boyda Appointed as Razorfish’s Central Region President

Razorfish has appointed Deb Boyda as president of its central region, based in Chicago, MediaPost reports. Boyda will report directly to Razorfish North America CEO Shannon Denton in her new role, effective September 2nd. She will be...Show More Summary

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