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JWT Turns the Black Bars on Vertical YouTube Videos Into Ad Space for Nonprofits

Turning every usable surface into marketing space is known as ad creep. But this YouTube project by J. Walter Thompson Brazil gets away with it—because the beneficiaries are nonprofits who generally don't have the budgets to advertise in existing paid media. Show More Summary

Ready or Not, Here Comes Your First Big Weepy 2015 Holiday Prank Commercial

'Tis the season for heart-tugging brand videos. Wait, already? Just as the holidays seem to come ever earlier in the retail universe—Christmas displays regularly pop up before Halloween—at least one brand is getting a jump on the warm and fuzzy. Show More Summary

At Last, Advertising for Humans That Works

FeelTheReal is a print ad campaign that drives digital engagement as opposed to other efforts that try to game the system

Jennifer Aniston Is Spoiled Rotten in This Ritzy, Mile-High Ad for Emirates Airline

Many celebrities shy away from doing luxury ads for fear of seemingly snooty. But Jennifer Aniston clearly doesn't care about that—filming this new spot for Emirates airline (via agency RKCR/Y&R) in which she can't possibly imagine flying on a plane without her own personal suite and shower. Show More Summary

How Much Do Keywords Still Matter?

Back in the early 2000s, microsite millionaires were springing up like daisies. Fortunes were literally made overnight because of the way Google SEO worked, and the formula couldn’t have been simpler: Identify a neglected niche using keyword research (and Amazon’s autofill function) Create a microsite for that niche with HIGH keyword density Use that site […]

Group Director, Planning - Brooklyn, NY

Company: Hudson RPO Location: Brooklyn, New York Industry: Not Specified Minimum Education: Bachelor's Job Status: Full Time

Associate Director, Planning - Brooklyn, NY

Company: Hudson RPO Location: Brooklyn, New York Industry: Advertising - Brand Strategy Career Level: Management (Manager/Director of Staff) Minimum Education: Bachelor's Job Status: Full Time

Tired of Friends and Family Telling You Their Ad Ideas? This Campaign's for You

One frustrating thing about being in the ad business is that every other living soul on earth thinks they can do your job—and probably do it better than you. This is typically made clear by friends and family telling you their ideasShow More Summary

Bud Light Smart Fridge Helps Ensure You Never Run Out Of Beer

The Bud-E Fridge and accompanying app let people know when their supply needs replenishing

A Pepsi Bottle Design Marty McFly Can Get on Board With

Pepsi Perfect, the drink seen in Back to the Future Part II, will be released later this month for a limited time

Three Excellent Reasons for Adding Dynamic Content to Your Next Email

Take personalization to a whole new level by using dynamic content. It lets you target individual subscribers with different content—all from a single email. Read the full article at MarketingProfs

'Got Milk?' Broadens Its Palate, Pairing With Sweet and Spicy Foods in Beautiful New Ads

Remember when you took the first bite of that rich, face-melting curry, and boy was it delicious—but pretty please, would somebody hurry up and get you a glass of milk, stat? It's a familiar moment for anyone who likes spicy food, and...Show More Summary

Hotel Thrillist Leaves Red-Hot Mark on Phoenix

For two days and change, the digital media company flexed its experiential and co-branding muscles in and around the W Scottsdale

An Editor on the Standing of Newspapers Today

Summary: Where do newspapers stand today? Well, they’re in decline, with only a minority of people reading and trusting them. But if that’s so, asks Frank Denton, editor of The Florida Times-Union in Jacksonville, “why...Show More Summary

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