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Ronny Northrop Joins Cutwater as Executive Creative Director

Northrop joins Cutwater from gyro San Francisco, where he has served as executive creative director for around a year and a half.

BSSP Hires Anderson Oliveira as Director of Creative Technology

Oliveira joins BSSP in the newly-created position following around two years with San Francisco agency Eleven.

FCB West Salutes Klutzes for Clorox

FCB won creative duties for the brand about a year ago.

Ikea Had a Great Reaction to Balenciaga Making a $2,145 Version of Its 99-Cent Blue Bag

The designers at Balenciaga must be big Ikea fans, because the French fashion house just unveiled a fancy new leather bag that looks strikingly like Ikea's famous blue tote--though the price tag looks a whole lot different. Balenciaga's goes for $2,145. Ikea's is just 99 cents. This was too much comedy for Ikea to process...

3 Copywriting Mistakes That Could Be Hurting Your Free Trial Engagement (And How to Fix Them Right Now)

Find a box with a CD-ROM in it, buy it, then learn how to use it. That’s how I bought software as a kid. So when I first started working, I assumed that if I wanted to start using work-related software, I would have to pay for it the same way: upfront — site unseen! […]

Digiday Dubs Gary Vaynerchuck ‘The Ad Industry’s Lightning Rod’

The Michael Jordan of advertising, or the Donald Trump? Depends on who you ask.

Are Your Friends Holding You Back?

People have a huge impact on your life. Are your friends holding you back? A great way to find out if they are is to write down the qualities of the people that you spend the most time with. Do they support you in the achievement ofShow More Summary

Outstanding Paragon of Google Tag Manager Part 2

Let us continue our journey of exploring Google Tag Manager’s features from where we left off in part 1 after covering features like fields to set, tag sequencing and priority. In this blog, we will have to look into some delicate configurations...Show More Summary

A Small Agency Tried to Punk BBDO on Facebook, but BBDO’s Response Was Even Better

A little creativity can turn challenges into opportunities, as BBDO Belgium showed this month when a WPP agency tried to take the Omnicom shop down with a cheeky stunt on Facebook. LDV United, a creative boutique owned by WPP, started the whole thing by posting ready-made resignation letters on Facebook that BBDO account managers could...

A Day in the Life of a Content Marketing Manager at TopRank Marketing

These days, workplace culture is becoming a defining characteristic for most companies—as well as a marketing tool to retain and attract top talent. As a result, I’m often asked by industry peers and hopeful job seekers what it’s really like to work at TopRank Marketing. The honest truth? It’s hard work. But, that’s the nature [...]Show More Summary

And then we got bored

Six missions after Apollo 11 amazed the world by going to the moon, Apollo 17 was the last trip. It fell off the cultural radar. Flying to the moon, driving around and getting back safely wasn't interesting enough, apparently. And...        

Understanding the 3 Types of Consumer Buying Decisions

Understanding how your consumers make decisions is what informed marketing is all about.  A consumer may decide at the "spur of the moment", based on emotion, or after conducting meticulous research. Each of these decision types requires a particular set of marketing activities in order to influence the buying journey. Show More Summary

#TheHustler: How Gary Vee Became the Ad Industry’s Lightning Rod

Summary: GE bigwigs Beth Comstock and Linda Boff had just finished a two-hour breakfast with Gary Vaynerchuk at SXSW in 2012 when they saw Vaynerchuk tweet about a party he was throwing. When they showed up, people were already lined up around the block. There was a DJ, and people were dancing while Vaynerchuk held court, pouring wine for guests.

Journalists Speak Out: Four Tips to Ensure Press Coverage

Summary: Reporters, editors, producers, hosts and bloggers follow a rhythm determined by deadlines, competitors, show times and breaking news beyond their control. Infiltrate that rhythm seamlessly with perfectly timed guests and sources to ensure incredible press coverage for your client or organization. If that sounds easy, it’s not.

At Facebook, Math Drives Marketing – But Data Intelligence Reigns

Summary: It’s the tree-falls-in-a-forest question for today’s marketers: If a YouTube video goes viral with an unreceptive audience, is it really seen at all? Well, maybe if judged by views, but certainly not as measured by sales. With more brands clamoring for attention online than ever before, a creative campaign that doesn’t target...

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