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R/GA Chicago Names New Executive Production Director

Charles Chung joins the agency from DigitasLBi, where he served as vice president, group director of integrated production.

How Live Chat on Your Website Can Maximize Conversions

Live chat is the ultimate sales hack. It’s a big call, but I stand by it. The reason is simple. It’s the easiest way to bump your website conversions in real-time without split testing. This won’t come as a surprise to many of you who have already tried live chat to increase leads (and save […]

David&Goliath Makes ‘Declaration of Delicious’ for Jack in the Box

The brand unveiled the full-length version of the agency's regional Super Bowl spot.

E- Communications Coordinator - Durham, NC

Company: Duke University Location: Durham, North Carolina Industry: Not Specified Career Level: Early Career (1+ yrs experience) Job Status: Full Time

Leo Burnett Passes it On in Super Bowl Spot for Esurance

The ad promotes the brand's social media sweepstakes offering the chance to win $1 million.

Facebook Makes 'Friends Day' Videos for Millions of Users on Its 12th Birthday

Facebook gets back to basics—the importance of friendship—with a new product it's been rolling out to users Thursday on the occasion of its 12th birthday, which it has dubbed "Friends Day." Facebook users around the world who've logged...Show More Summary

Saatchi & Saatchi L.A. Keeps Things PG in Prius Teaser

The Flanders-approved "Heck on Wheels" teases the agency's Super Bowl spot promoting the Toyota Prius.

Four Major Reasons You Should Hire a Copywriter

Cranking out copy that doesn't hit the mark? Struggling to put your thoughts on paper? Maybe it's time to hire a copywriter. Read the full article at MarketingProfs

Simon White Joins FCB West as CSO

White previously served in the same role at FCB Inferno.

How to Optimize Your Site for Google’s Featured Snippets (Quick Answer Boxes)

How to Optimize Your Site for Google’s Featured Snippets (Quick Answer Boxes) written by Guest Post read more at Duct Tape Marketing In 2014, Google introduced a new way to satisfy a user’s intent by giving them quick answers right within SERPs in the “featured snippet” position (above the top organic result and below the paid listing) and online businesses and publishers…

A PR Lady Who Hates Press Releases: Here’s Why

Summary: Christina Nicholson, owner of the MediaMavin PR agency in Florida, writes about why she hates press releases. A PR person who hates press releases? Well, when working in TV, she used to delete “just about everything” PR people sent her. Here are the six biggest complaints she had with press releases. Learn from Christina’s experience, and wisdom.

Discover Differentiates Its Brand with Freeze It

Summary: Credit card companies make special offers to entice consumers to sign up for their credit cards. Consumers can then use the credit card to make purchases and get cash advances. Consumers have many choices for credit cards and...Show More Summary

Brands Can Never Prepare for the Unexpected

Summary: The beauty and terror of doing business is that even when a company, management team, or marketing team has planned for all the possible scenarios, good or bad, for a particular initiative, it can still go wrong. Brands, marketing campaigns, and products can still fail. That's the risk of business.

How to Succeed at Facebook Advertising (or How to Fail)

How to Succeed at Facebook Advertising (or How to Fail) written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Nicholas Kusmich There are lots of experts and gurus out there telling you now is the time to get on Facebook advertising. While some are treating it like the next get rich wave most agree – to…

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