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Media Relations Specialist - Atlanta, GA

Company: Matlock Advertising & Public Relations Location: Atlanta, Georgia Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time

The Top 5 Social Analytics Tools for Small Business Marketers

The Top 5 Social Analytics Tools for Small Business Marketers written by Guest Post read more at Duct Tape Marketing Putting a small business on the social media map involves using data to pinpoint and engage specific audiences with appropriate content. But how do you find the right social media analytics suite to collect this data? Among the options on…

How to Make Analytics Work for Your Videos

When the word “analytics” comes up, most content owners immediately gravitate toward viewership counts. However, though views are important, they’re only part of the larger picture. Truly comprehensive analytics help content creators ensure the videos they produce are providing real ROI. Show More Summary

We Hear: Chrysler Creative Review Comes Down to 3 Finalists

Sources claim that the finalists are Droga5, Mono and Iris Worldwide.

Marketing Manager (Senior) - Mather, CA

Company: BloodSource Location: Mather, California Industry: Not Specified Career Level: Senior Level Career (10+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

B2B Buyers Expect an Omnichannel Experience From B2B Suppliers

To meet the demands of today's B2Bs, their suppliers should rethink their strategy and make sure it meets their customers' current and future needs. Read the full article at MarketingProfs

These 'Commitment Rings' Stop You From Watching Netflix Unless Your Partner Is Around

Sick of your significant other skipping ahead and watching your favorite streaming shows without you? Lock them into a faithful TV-viewing relationship with a high-tech pair of series commitment rings, thanks to U.K. ice cream brandShow More Summary

This Gun Control Campaign Lets You Sign a Yearbook for Kids Who'll Never Have One

Tragically, the youngsters in this yearbook will never graduate from high school. In fact, they'll never grow up at all to reach their potential, or experience the fullness of life. And that's because each one was a victim of gun violence. read more

How Pornhub Is Trying To Help You Lose Weight

Time to ditch your morning run and have some early morning delight with this mobile app

Client Services Manager - Windsor, CT

Company: planitretail Location: Windsor, Connecticut Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time

Junior Copywriter - W Hollywood, CA

Company: Campbell Ewald Location: W Hollywood, California Industry: Advertising - Creative Career Level: Entry Level (less than 1 yr experience) Minimum Education: None Required Job Status: Full Time Salary Range: Commensurate with Experience

3 Ways to Incorporate Inbound Marketing Into Your PR Strategy

Summary: The public relations industry, like many others, has experienced massive change over the years, as traditional PR continues to make the journey into the digital world. The fundamentals, however, remain the same—push your message out to a targeted audience in order to build awareness and drive revenue. Show More Summary

Time to Ask Another '20 Questions'

Summary: With the NewFronts and Upfronts behind us, and a holiday weekend ahead, it seems like a good time to ask another "20 Questions" about advertising, marketing and media. Has there ever been a more mealy-mouthed euphemism for layoffs at an advertising agency than "talent calibrations," used by the Starcom MediaVest Group to explain recent pink slips?

Beware the Siren Song of Marketing Automation

Summary: The ancient legend of the sirens who seduced sailors with their enchanting song -- only to result in often catastrophic shipwrecks -- is an apt metaphor for today's marketing automation adoption journey. Since the beginningShow More Summary

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