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Arnold New York Hires Jennifer Alfson as Executive Creative Director

Alfson joins the agency from Fallon, where she served as a senior creative director on the agency's Revlon account.

Copywriter - Nashville, TN

Company: BOHAN Advertising | Marketing Location: Nashville, Tennessee Industry: Not Specified Career Level: Early Career (1+ yrs experience) Minimum Education: Some College Completed Job Status: Full Time

GS&P Celebrates ‘Daughters of the Evolution’

The agency's Canness Panel sees the daughters of some industry leaders discussing their moms and their work.

Homepages vs Landing Pages: Where to Drive Paid Traffic for Higher Conversions

I’m going to give this to you straight. If you’re directing your hard-won PPC, Facebook, Twitter or banner ad traffic to your homepage… There is a better way. Conversion happens on landing pages. And your homepage is not one of them. Why? Your homepage is a hub. It’s a jump off point to the rest […]

Google Launches Beautiful Tool To Teach Kids Online Safety

If you are a parent, one of the things that probably keeps you up at night is how to monitor your kids activity online and keep them safe from scams, cyberbullying or worse. This newly launched tool from Google looks to be a wonderful resource both for parents and also educators to teach kids everything

The Brave and Slightly Scary Future Of Retail Surge Pricing

What if every retailer could implement surge pricing for products on their physical shelves or online stores based on who you are, what you like and the other data they have collected (or purchased) about you? It is a new world where every interaction you have as a brand could be tailored not only from

Top tip: How to make your marketing totally, utterly unmissable

What do the following have in common? The trailer for a movie, which is part of a franchise you really enjoy. A radio interview with a musician, whose music you’ve always loved, talking about their new album. A Facebook post from an author, whose books you collect, announcing their new title. Show More Summary

Great ideas are not anointed

In business, great ideas are not anointed. They flop or fly based on feedback from your marketplace. Sure, you can do a thought experiment. You can sketch an idea out and estimate what the possible outcomes might be. The thing is, the...Show More Summary

Become a partner, not a vendor

I know very few businesses that aren’t looking for additional sales. Ninety-nine percent of the time, those businesses identify potential customers and then woo them until they either buy something, tell them to go away or they get busy enough that they go back to ignoring the prospects. Show More Summary

My WellnessFX Blood Test Results

I am a big believer that your health is your wealth. Do you want a sneak peak of my WellnessFX blood test results? Click here to learn more! The post My WellnessFX Blood Test Results appeared first on Project Life Mastery.

French company offers unique font design software

Prototypo based in Lyon, France offers customers a web application through which graphic designers and type fans may create unique fonts. Prototypo mainly targets graphic designers. Other users include communication agencies, designShow More Summary

What Brands Need to Know About Instagram’s New ‘Paid Partnership’ Feature

Influencer marketing is booming—and it’s not hard to see why. Influencers lend authority and credibility to your brand and content, help connect you with new audiences, and typically deliver more ROI than traditional digital marketing tactics. Show More Summary

Find Out Why Nobody is Finding Your Content

Find Out Why Nobody is Finding Your Content written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Brian Dean Podcast Transcript I believe that elements of SEO are now elevated to the strategic level. In other...Show More Summary

How to Use Content to Generate a Steady Flow of Leads

How to Use Content to Generate a Steady Flow of Leads written by John Jantsch read more at Duct Tape Marketing In this post – 5 Steps to Restart, Recharge and Revive Your Marketing Right Now! – I introduced an aggressive initiative to help any business owner struggling to stay on plan with their marketing for the year. Show More Summary

Worth being afraid of

We're pretty good at finding demons to be afraid of. The other. The one in the shadows. Change. The family member we can't possibly please. Competition. Critics. The invisible network of foes conspiring against us and what we stand for....        

How to Provide Exceptional Customer Experiences Along the Mobile Journey

How to Provide Exceptional Customer Experiences Along the Mobile Journey “Mobile will overtake desktop by 2014.”  This was a prediction made in 2018 by Mary Meeker, an analyst at Kleiner Perkins Caufield Byer.  Implementing mobile strategies is no longer a question that marketers are asking themselves.  Now the question is what do mobile-first consumers expect? […]

Vinnie Jones Drops the F-Bomb, Dances Around the House for a German Mattress Brand

This time around, Muun's pitchman keeps his pants on. As you might recall, Muun is the German mattress retailer that caused a stir with its 2016 campaign featuring Frank Ku?nster, a hirsute, 300-pound bouncer who posed (more or less tastefully) nude to illustrate the tagline, "German Softness." For its latest campaign, "Choose Your Comfort," the...

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