By Laura Smith, Chief Firecracker, Pink Spark Systems So you're sitting there reading this email...why not have a self-love fest RIGHT NOW? It's fairly simply and it feels oh-so good. Here are the 3 easy steps: 1. Plan to spend the next 60 seconds REALLY loving you. Show More Summary
Are you selling to yourself? That may seem like a silly question, yet it’s one of the most important questions in marketing. Why? Because business owners tend to market their products as if they were selling to themselves — when they should be marketing to their prospective clients or customers. Show More Summary
A Dr. Seuss-Inspired Guide to Twitter - Dr. Seuss, the writer and illustrator behind children’s classics The Cat in the Hat, How the Grinch Stole Christmas! and The Lorax, would have turned 110 on March 2nd. We think that if he were alive today, he would have been a social media master. So to honor his [...]
Here's the local supermarket in a little town, way off the beaten path. And there, right next to the cash register, are Lindt chocolate bars--from Switzerland. Here's the local radio station, thousands of miles from the epicenters of music culture....
“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.” ~ Charles Darwin And so too for today’s marketer. In our unforgiving world of fast changing markets and a 26 month average tenure for CMO’s, leading marketers couple instinct [...]
Why is change so difficult for organizations? Because of a generally accepted myth. The one that imagines that businesses are made. By acquiring, arranging and rearranging parts. People, teams, departments, managers. Leaders think of themselves as technicians and architects. Strategists...
Ever wonder what tennis can do for you? Well, for starters, it can make you smarter, stronger, happier, more attractive and pretty much invincible. The United States Tennis Association doesn't skimp on the specifics of the sport's many benefits to its athletes in this new campaign from DDB New York, targeting millennials. Show More Summary
According to Forbes, global CEO social media engagement has by over 30 percent since 2011. More and more of the world’s top executives are seeing the benefits of actively participating on social media, including increased personal brand awareness and improved website traffic. Show More Summary
(Not so) Big News! Your Facebook news feed is about to undergo yet another transformation. Are you ready for the big reveal? Tada! Let’s play a game. What’s changed? Frankly, not that much but it’s still visually very different. First, the page now has a light blue background which makes the left sidebar pop because […]
Th1ng director/animator Sylvain Chomet received a personal request from The Simpsons creator Matt Groening to animate the iconic “couch gag” that concludes the opening credits of the show, now entering its 26th season. Obviously, you...Show More Summary
In this LEVICK Insights video interview, LEVICK Senior Vice President Rick Kessler maps out the new politics of energy policy in the United States. Calling on his years of experience working alongside Congressman Frank Pallone (D-NJ), the incoming Senior Democrat on the House Energy and Commerce Committee, Mr. Show More Summary
-Chicago-based Y&R Midwest has taken over as AOR for CPG Building Products, a leader in the category of low maintenance trim, decking, railing, mouldings, unique recycled landscaping pavers and deck lighting. Y&R Midwest will now handle...Show More Summary
Several weeks ago, I wrote a blog post titled Terrible healthcare customer service. It was a rant based on my experience as a patient and as a family member of patients where I argued that the healthcare industry has the...
Nielsen just posted some numbers that show the differences in how men and women approach buying a mobile phone. As I skimmed the list, I wondered if the same couldn’t be said for all types of shopping. For example, women said price was the most important consideration when buying a new mobile phone. (72% vs […]
Despite Darden Restaurant Inc. executives’ reassurances to analysts Monday that they could bring about a ” ‘brand renaissance’ at the Italian chain with a new look and updated menu that presented food with ‘flair and sophistication’ ” the brand redesign has thus far been poorly received. Show More Summary
We’ve received confirmation that Aaron Griffiths, who’s spent the last two years at ArnoldNYC, where he served as chief creative officer for clients including St. Ives, has parted ways with the agency. In a statement, Arnold camp says, “We appreciate the creative vision Aaron brought to the agency and his many contributions. Show More Summary
In case you were wondering, here’s your new Moxie website, which, like Kevin Garnett implied when the Boston Celtics won the championship a few years back, “anything is possible.” From what we’ve been told, this marks a new site forShow More Summary
BlueRock, Spontaneo us and Scarlett collaborated to create the “Give A Chuck” contest for Converse, asking entrants to submit photos and videos of their own, dressed-up versions of Converse’s classic Chuck Taylor sneakers. The three companies presented clients with an invitation to enter the contest as part of their holiday gift-giving. Show More Summary
IPG Mediabrands collaborated with TubeMogul, “the leading advertising software company for digital branding,” to create the Ad-Tech Apprenticeship, “the first apprenticeship in the advertising technology industry.” The one year program...Show More Summary
When we praised Facebook's new ad campaign the other day for being "down to earth," little did we know the best spot in the series would be anything but. The social network's newest ad, "We Are Not Alone," is possibly its best ever.Show More Summary