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12 Blog Post Ideas to Help Your Content Kick-A$$ and Take Names

Coming up with blog post ideas every week that feel fresh, useful, and high-quality can be a struggle. Writer’s block is real and during those times—when the mind goes completely blank—it can help to have a fallback list of great blog post ideas. Show More Summary

4 Search Trends That Made Waves in 2017

For the past two decades, the pinnacle of search sophistication was talking to a search engine like you’re Tarzan. “What are the best hiking boots for men?” became “best hiking boots men.” “How many ounces are there in a pound?” became “number ounces pound.” Question words, articles, adjectives, or any such linguistical fanciness would confuse [...]Show More Summary

Matt Williams’ Status at The Martin Agency Unclear as Kristen Cavallo Takes Over as CEO

Cavallo comes from MullenLowe, where she served as U.S. chief strategy and growth officer.

Innocean to Acquire David & Goliath for an Undisclosed Sum

Parent company Hyundai declined to comment or elaborate on the pending deal.

Haberman Wins AOR Duties for ClearWay Minnesota, Launches ‘Big Tobacco Lied’ Campaign

Haberman launched a "Big Tobacco Lied" campaign for the client, addressing tobacco companies recent court-mandated "Corrective Statements."

Figliulo & Partners, Delta and Virgin Atlantic Welcome Home ‘The Prodigal Brother’

"The Prodigal Brother" kicks off the first-ever holiday campaign for the partnership of Delta and Virgin Atlantic.

DigitasLBi Elevates Clint Simpson to Managing Director in New York, Atlanta

Simpson will serve in a dual role, continuing his responsibilities as chief media officer.

The Mars Agency Welcomes Four Senior Hires to Creative Department

Group creative directors Jason Jakubiak and David Wysocki join The Mars Agency from Doner, while creative directors Jim Feltz and Jason Parzuchowski arrive from Campbell Ewald and J. Vaughn Creative, respectively.

6 Engagement Marketing Metrics & How to Improve Them

“Engagement.” It’s a term often dismissed as “fluffy” that lacks true value towards primary business goals. But we live in a world where customers can engage with us in real time. And with this comes an expectation of delivering the best experience possible. It’s not just about letting your customers feel heard. Engagement metrics, while […]

Revealed: The biggest lie in marketing!

The biggest lie in marketing is almost certainly not what you’re expecting. Here it is. If you ask any struggling business owner about marketing they will tell you the following: “I don’t have enough time for marketing”. And it’s a lie!...Show More Summary

Inside Barbie’s Fight to Stay Relevant

Summary: Today’s Barbie is fighting for gay rights, body inclusivity, and open borders. But is she woke enough for millennial parents?

Santa Meets the Sharing Economy in Coke’s New Christmas Ad

Summary: Despite its length (over three minutes!), the film’s a surprisingly snackable piece of self-deprecating modernity meeting The Polar Express.

AdWords for Local Businesses

AdWords for Local Businesses written by John Jantsch read more at Duct Tape Marketing We all want to grow our business, and no matter what industry you’re in, the truth of the matter is that digital space matters. This isn’t to say you shouldn’t care about providing an excellent experience in the real world. Show More Summary

5 Purpose-Driven Companies Making an Inspiring Splash on Social Media

As our world becomes increasingly connected through the internet, social media and mobile technologies, consumer awareness and engagement around local and global social, economic, political and environmental challenges are soaring to new heights. As a result, people desperately want to invest their time and money where their hearts are by supporting and working for companies [...]Show More Summary

The drip

Change, real change, is the result of focused persistence. It's easy to get a bunch of people sort of excited for a little while. The challenging part, and the reason that change doesn't happen as often as it should is...        

How to Manage Marketing Campaigns like a Financial Currency Trader

KPIs are due EOD. Profit and loss statements need to be generated. Budget status updates have been requested. Juggling multiple marketing campaigns is stressful. But more importantly, it’s also incredibly risky. Soon enough, you’ve depleted your budget to the last few cents, and you have nothing to show for it. Or worse, you didn’t spot […]

Make hiring you easy: Leave better clues. Here’s how it works!

Before someone decides to hire you or buy from you, they need to feel confident. So they start looking for clues. Clues that will tell them whether they should hire you or avoid you. Why? Because your prospective clients have all made bad decisions before. Show More Summary

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