If you haven't seen the video of the woman walking down the street getting harassed by gawking dudes in New York City, you should probably check it out. It's truly a dispicable display of shameful behavior. And while it might seem insensitive...Show More Summary
Summary: Google is great. When you want to find out about something, you “Google” it. Google has made a name for themselves in developing an effective paid advertising model, in developing the most effective search engine, in developing a driverless car, and is now in the health arena with cancer.
Summary: The point of advertising is to inform, remind, or persuade a prospective audience about a certain good, service, idea, or concept. As we approach the end of one of the most prolific mid-season election sessions ever, remembering the elemental concept is important.
How to Use Cialdini’s Principles and A/B Testing to Increase Sales and Conversions written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing and today’sShow More Summary
Hundreds of years ago, Hermes and Louis Vuitton started out as luxury makers of tools. If you needed a saddle or a suitcase, they offered an extraordinary option, both elite and useful. Over time, they shifted gears, no longer competing...
I want to share something important with you today. It’s something that has helped my clients achieve amazing results for almost 20 years. It has helped them master time management and make massively more progress than ever before. Here it is. Show More Summary
Instagram is that one social media network companies know about, want to use but can’t figure out how to crack the code. Instagram is like the love child of Pinterest and Tumblr. It’s image driven. Its users are young and creative and it’s primarily a mobile network though there are ways to work with it […]
Last night, Facebook announced the company’s third quarter results and it was better expected. Revenue for Q3 2014 was $3.20 billion, an increase of 59% year-over-year. I’d take that any day. 66% of the revenue came from mobile advertising. Go back and read that line again. That’s up 49% over last year. If you had […]
You'll never think about down jackets or Blue Oyster Cult the same way again after watching Patagonia's darkly informative new video set to the tune of "Don't Fear the Reaper." In the rather Chipotle-esque clip, we follow the journey...Show More Summary
Stephen R. Covey was a brilliant author and self-help visionary, but he never worked in online marketing. So, what can he teach us about managing overlay (pop-up) marketing campaigns? Apparently, quite a bit. It just so happens that Mr. Covey’s famed “7 Habits” apply directly to what makes an effective pop-up. But first, I fully […]
These PSAs for the Coalition to Stop Gun Violence must rank among the most unnervingly visual—and potentially polarizing—this category has ever produced. And that's really saying something. A somber soundtrack and director Mark Pellington's...Show More Summary
Back in July, we shared news on McDonald’s upcoming attempt to improve its financial standing via that old canard, “storytelling in advertising.” August brought word that Leo Burnett would be tasked with handling the reinvention, and today The Wall Street Journal elaborated a bit on the details. Show More Summary
-DDB Canada collaborated with street artists to promote the Vancouver Opera’s new bullying-themed production, Stickboy (video above). -GIFs change depending on environment and context in this Netflix outdoor campaign from Ogilvy, Paris. -Jam...Show More Summary
If you’ve attended a content marketing conference this fall, you might have felt like you’d entered a foreign country with its own, strange language—”amplify” and “engage” the common greeting; “KPI” the local currency. Indeed, whenever a trend overtakes an industry the way content has overtaken marketing, it inevitably ushers in a whole new lingo. Show More Summary
Publicis Kaplan Thaler has released a new campaign for Crest testing “The Effects of Halloween Candy” on children. The test is performed by a deadpan moderator who basically lets a group of children in Halloween costumes (the highlight being the little girl dressed as a piñata) binge on candy and records the results. Show More Summary
Here's a brilliant example of creativity. To tout the benefits of Sugru glue, the brand has created The Joy of Fix. Yes, it's a knock off of the famed 1970's book, The Joy of Sex. The work comes complete with diagrams on how to "enjoy the fix." There's also a second poster that gets all sexual innuendo on us. Show More Summary
Translation recently debuted a new spot for Sprite documenting LeBron James return to his home town of Akron, Ohio. Entitled “LeBron James’ First Home Game” the spot follows James as a driver takes him through Akron and to Patterson Park, where Sprite has restored two basketball courts. Show More Summary
Here's an infographic from UK agency Oomph that details the hidden imagery and meaning in 40 big brand logos. Many, like the arrow in the FedEx logo, you may already be aware of. Some you may not. Take a look.
We rely on our hands to get us through our various daily projects, whether it's typing on a computer, creating works of art or instructing others to follow a plan. Now, HP wants us to use the power of our paws in the digital space. HP's...Show More Summary
7-Eleven, the chain beloved of Middle Americans everywhere, signed with Dallas-based TracyLocke back in 2002. Since then, the brand has gotten ambitious: first their outlets started replacing all the Brooklyn delis where we buy our horny...Show More Summary