Northrop joins Cutwater from gyro San Francisco, where he has served as executive creative director for around a year and a half.
Oliveira joins BSSP in the newly-created position following around two years with San Francisco agency Eleven.
FCB won creative duties for the brand about a year ago.
The designers at Balenciaga must be big Ikea fans, because the French fashion house just unveiled a fancy new leather bag that looks strikingly like Ikea's famous blue tote--though the price tag looks a whole lot different. Balenciaga's goes for $2,145. Ikea's is just 99 cents. This was too much comedy for Ikea to process...
Current account leaders from the Atlanta offices will relocate,
Find a box with a CD-ROM in it, buy it, then learn how to use it. That’s how I bought software as a kid. So when I first started working, I assumed that if I wanted to start using work-related software, I would have to pay for it the same way: upfront — site unseen! […]
Fanuele joined General Mills in the newly-created role back in 2014.
The Michael Jordan of advertising, or the Donald Trump? Depends on who you ask.
People have a huge impact on your life. Are your friends holding you back? A great way to find out if they are is to write down the qualities of the people that you spend the most time with. Do they support you in the achievement ofShow More Summary
Let us continue our journey of exploring Google Tag Manager’s features from where we left off in part 1 after covering features like fields to set, tag sequencing and priority. In this blog, we will have to look into some delicate configurations...Show More Summary
A little creativity can turn challenges into opportunities, as BBDO Belgium showed this month when a WPP agency tried to take the Omnicom shop down with a cheeky stunt on Facebook. LDV United, a creative boutique owned by WPP, started the whole thing by posting ready-made resignation letters on Facebook that BBDO account managers could...
These days, workplace culture is becoming a defining characteristic for most companies—as well as a marketing tool to retain and attract top talent. As a result, I’m often asked by industry peers and hopeful job seekers what it’s really like to work at TopRank Marketing. The honest truth? It’s hard work. But, that’s the nature [...]Show More Summary
Six missions after Apollo 11 amazed the world by going to the moon, Apollo 17 was the last trip. It fell off the cultural radar. Flying to the moon, driving around and getting back safely wasn't interesting enough, apparently. And...
Understanding how your consumers make decisions is what informed marketing is all about. A consumer may decide at the "spur of the moment", based on emotion, or after conducting meticulous research. Each of these decision types requires a particular set of marketing activities in order to influence the buying journey. Show More Summary
Summary: GE bigwigs Beth Comstock and Linda Boff had just finished a two-hour breakfast with Gary Vaynerchuk at SXSW in 2012 when they saw Vaynerchuk tweet about a party he was throwing. When they showed up, people were already lined up around the block. There was a DJ, and people were dancing while Vaynerchuk held court, pouring wine for guests.
Summary: Reporters, editors, producers, hosts and bloggers follow a rhythm determined by deadlines, competitors, show times and breaking news beyond their control. Infiltrate that rhythm seamlessly with perfectly timed guests and sources to ensure incredible press coverage for your client or organization. If that sounds easy, it’s not.
Summary: It’s the tree-falls-in-a-forest question for today’s marketers: If a YouTube video goes viral with an unreceptive audience, is it really seen at all? Well, maybe if judged by views, but certainly not as measured by sales. With more brands clamoring for attention online than ever before, a creative campaign that doesn’t target...
The move represents DDB North America CCO Ari Weiss' first major hire.
The campaign positions Gildan as "The Next Generation of Underwear."
As of today, they will operate via Facebook.