Intermodal transportation. Perhaps you've heard of it. More likely, you haven't. But you know exactly what it is. It's a shipping system that uses those big containers you see at various seaports that make their way from ship to shore to truck to train carrying contents that, ultimately, end up in your home. Show More Summary
[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Meaningful customer relationships (the ones that earn you loyal customers and raving fans) take time to develop. They’re about more than […]
“Forever Faster.” Remember that mantra as it’s the 2014 tagline for Puma, which has now appointed JWT as its global creative agency in a move that will span North America, Europe, Latin America, Asia-Pacific and Middle East/African regions. Show More Summary
As part of our ongoing trend/observation series from agency folks, we bit and below is what various folks at MRY, the digital/social agency formerly known as Mr. Youth that of course aligned with LBi early this year, have to say what they expect from the industry in 2014. Show More Summary
My father's girlfriend was recently diagnosed with cancer. Doctors have the treatment covered, but medical care isn't the only thing she needs. Above all, she's been looking for something, anything, to make her laugh and smile—a distraction to take her mind off it and let her truly live life again. Show More Summary
It’s very natural for people in business to spend a good bit of time worrying about what “the competition” is doing. As you survey the landscape of what you’re competing against, however, I suggest that other companies should probably occupy no more than 25% of your attention. Because your biggest competition isn’t the competition. It’s the noise in [...]
PSFK and Mixhibit visit the annual pop-up shop in NYC's Meatpacking district.
Using Media Relations to Boost Your Business written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Maggie Patterson – Enjoy! Content marketing. Show More Summary
As if the yuletide media landscape weren't already littered with enough novelty fare, five famous Internet kitties—Grumpy Cat, Colonel Meow, Nala Cat, Oskar the Blind Cat and Hamilton the Hipster—join forces for a Friskies music video...Show More Summary
No good deed comes without a little punishment. That's Newcastle Brown Ale's "No Bollocks" take on responsibility messaging, judging by a recent stunt in Los Angeles orchestrated by Droga5. The brand is introducing a new beer, Newcastle...Show More Summary
How many times over the years have advertisers wondered just how many dollars they flushed down the Adwords drain as a result of broad match? Let’s just say it’s more than a couple …… thousand…….. times. Now Twitter is offering to allow advertisers to spend more money than they budget by offering their own broad […]
Pitching is part of an advertising agency's DNA; it's often mandatory if an agency wants to acquire new business. With the average length of the client relationship diminishing from eight years in 1997 to only three years today, pitching...Show More Summary
Use different display options available on social media to give a company a distinctive identity.
Summary: For many families, Wednesday night is game night. Some families designate that night to stay home and play a board game. The purpose of the night is to build and strengthen family bonds and create memories. Hasbro is encouraging...Show More Summary
Summary: It is holiday season. This is the time where people think less about budgets and more about the "right gift" for friends, family, colleagues, and whoever else made the holy gift list. And this is the time where brands are chomping at the bit for every single customer in order to meet and exceed sales goals.
Minnesotans are used to the freezing cold, the slippery snow, and the driving obstacles that come with Winter. Like many Northerners who get to experience Minnesnowta Ice, we often daydream about going somewhere warmer like California, Florida, or even Las Vegas. Well, I don’t have to daydream about warmer anymore. Along with my TopRank Online [...]
Mentorship works for two reasons. Certainly, the person being mentored gains from advice and counsel and even access to others via introductions, etc. But mostly, it works because the person with a mentor has a responsibility to stand up and...
Empowerment. Technology. Innovation. ePatients. These are just some of the buzzwords being frequently used in global discussions about healthcare. Every day there are new media reports about the failures and successes of those leading and shaping healthcare industry. Show More Summary
The assumption of working for a large established company has always been that there would job security. ”You should always take a job at a big strong company because at least you know will be there for a while,” is what people used to say. In fact, many people today still believe this. While it […]
(click ads to enlarge)He was a great man, unquestionably.And these two ads are not great, unquestionably.Top — an ad for Inchalam nails, by Ogilvy & Mather, Chile. STAY STRONG. No further comment necessary.Bottom — an ad (headline: Life is easier, if you don’t speak up. Show More Summary