On October 20, the world will take another step toward wallet-less freedom. Yes, they’re ready to throw the switch on Apple Pay. Hooray? I simply can’t decide if this is a good thing, bad thing or any kind of a thing at all. Apple did a super job getting big names on board for the […]
-Agency Duval Guillaume crafted this spot promoting organ donation for Belgian nonprofit Reborn to Be Alive (video above). -U.S. newspapers made over $40 billion less in 2013 than in 2000. -Movember Foundation kicked off its annual drive...Show More Summary
Mobile gaming network, Everyplay just published an extensive report on the habits of mobile gamers. Even if you’re not in the mobile game biz, there are some interesting findings that might apply to whatever it is you’re marketing on mobile. The white paper is called “Mobile Gaming: Social Motivations.” It’s 30-pages of data gleaned from […]
Wossamotta U? Millennials aren’t paying enough attention to your brand? Maybe it’s because you’re acting more like a brand than a friend. Moosylvania just released their 2015 Top 50 Millennial Brand Ranking Report and the message is clear, Millennials want to buy from brands that speak their language. Before we dig into the details, I […]
The wizards at Air New Zealand have conjured up their third J.R.R. Tolkien-themed video in as many years, ahead of the final installment of Peter Jackson's second Middle Earth trilogy, "The Hobbit: The Battle of the Five Armies." Directed...Show More Summary
Seems like every marketing book, blog and study is talking about how we should be using storytelling as a marketing technique. I couldn’t agree more. Unfortunately, I think most attempts fall short. Marketers clearly believe that storytelling is a critical component of their marketing efforts. Show More Summary
Here are 12 pieces of advice I wish someone had told me, when I started out in business. I hope you find them useful. Be quick to forgive. While you’re holding a grudge, they are out dancing. Either you run the day or the day will run you. Show More Summary
Most of the excuses we have for failing to reach our potential, are bogus. Think about it: Nelson Mandela crafted his plans for a new South Africa, when confined to a prison cell. Steve Jobs built the world’s most valuable business, despite coming from a family with very little money. Show More Summary
It’s easy to start. Easy to set grand goals. The tricky part is sticking with the project. Back in January, business owners worldwide set goals. They committed to do what’s required, in order to significantly grow their business this year. Show More Summary
The world’s most successful businesspeople have something in common with the world’s greatest inventors. It’s simply this: Instead of answering the questions people are already asking, they look for new, better questions to answer. The...Show More Summary
Think about it: Technology makes it easier than ever to get things done. Processes that used to eat our time can now be automated. Meetings that used to require travel, can now be conducted using Skype, FaceTime etc. We carry a phone...Show More Summary
Summary: Finding quality childcare is a concern. We had a couple in our neighborhood who chose not to have children because they didn’t feel confident they would have quality childcare while they worked. If you are fortunate enough to have family nearby...
Summary: At times, a parody can seem pretty cheesy, especially when it comes around the holidays. But when you see atypical brands do one, one cannot help but appreciate its addition to the fold. Consumers like parodies because they remind them about another experience; the brand can tie itself to another concept, experience, or event that the consumer can readily recall.
Summary: Is 45 too early to "get a new face"? Possibly so, if you listen to the social media chatter that forced Hollywood actor Renee Zellweger to defend her own face after some fairly obvious "rearrangement." After appearing at the Elle Women in Hollywood Awards in Beverly Hills this week, Renee displayed her Oscar-winning...
In an extension of the ‘No More’ movement, over two dozen NFL players participated in ads speaking out against domestic and sexual assault
Summary: If you search for “hot brands use Snapchat,” the floodgates open. Case studies of five smart brands! What 10 early adopters are doing! Don’t miss out on Snapchat’s Potential! And yeah, recent troubles...Show More Summary
The number of soldiers who don't survive life as a civilian is a crisis of its own and a mission is underway that's working to change that
With help from local agency MUH-TAY-ZIK HOF-FER, the team entices ticket purchase by promising amazing tall tales
Ant Farm's gameplay launch trailer for the hotly anticipated 'Call of Duty: Advanced Warfare' has released to general acclaim
The automaker and 'The Atlantic' creative marketing group produced an event to measure the thrill of driving around a race track