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Facebook’s Data Predicament Isn’t Likely to Affect Advertising on Instagram

Facebook CEO Mark Zuckerberg is presumably sweating a little this week. The social platform's market cap dropped by $50 billion, and government officials on both sides of the Atlantic call for answers and/or investigations surrounding how data on 50 million users was shared with third parties to potentially influence voter behavior in the 2016 election....

Google Announces Initiative to Help Publishers and Combat Fake News

At a press event in New York City, Google announced today that it's rolling out the Google News Initiative, in which it's investing $300 million over the next three years. The goal is to help publishers make money and to combat "fake news," which consists of several products designed to help newsrooms and media businesses....

Chipotle Snags a Former Taco Bell Marketing Chief to Be Its New CMO

Chipotle Mexican Grill has hired former Taco Bell marketing chief Chris Brandt to be its new CMO, effective April 2. The news comes shortly after former Chipotle marketing exec Mark Crumpacker resigned from the company. Brandt most recently worked at Bloomin' Brands, where he served as evp, chief brand officer for Outback Steakhouse, Carrabba's, Bonefish...

Marketing Automation Specialist - Dallas, TX

Company: ExamSoft Worldwide Location: Dallas, Texas Industry: Not Specified Career Level: Early Career (1+ yrs experience) Job Status: Full Time

Senior Media Planner & Buyer - Bradenton, FL

Company: Brand Story Experts Location: Bradenton, Florida Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

Fetch Promotes Guillaume Lelait to U.S. CEO

Lelait has served as U.S. managing director for Fetch for the past five years.

Big Ideas are a Dime a Dozen

Got a dime? I got 12 Big Ideas for you. The dime a dozen saying is so old, I think it's getting frayed around the edges. But, it's true for big ideas. Big ideas are a dime a dozen. For every big idea you have, I have three. For ever...

Publicis Groupe Takes a Hard Pivot Toward Consulting With 3-Year ‘Sprint to the Future’ Plan

Before CEO and chairman Arthur Sadoun took the stage today in front of shareholders in London at Publicis Groupe's first investor day since 2013, the company unveiled its "2020: Sprint to the Future" plan, detailing the three key areas of growth the industry's third largest global holding company will focus on over the next three...

See the Amusing Orkin Mini-Musical That Just Won the Top Student Award at the Andys

A team from Brigham Young University's AdLab program snagged the top student prize at the Andy Awards this weekend with a three-minute musical number about battling pest infestations. The spec spot, "Pests Do Not Mess With the Orkin Man," brings Broadway stylings to Southwestern suburbia, as five exterminators in matching hardhats pile out of an...

WTF Is Happening in This Crazy, Sweaty, Surreal Ad for Hornbach?

Tomorrow marks the start of spring. To celebrate it, German home improvement store Hornbach and its agency Heimat give us this mind-boggling piece of work. At first glance, it's a mishmash of chaos and screaming, like a nightmare fueled by spaghetti westerns, Jean-Pierre Jeunet movies and a bad day at work. "Sweat It Out" depicts...

LinkedIn Just Launched Some Snapchat-Like Features for Video Creators

A touch of Snapchat and Instagram is coming to LinkedIn, as the professional network Tuesday announced the debut of filters and text styles for its members' videos. LinkedIn said video is being shared 20 times more than other types of content. The professional network originally launched filters for events at the Grace Hopper Celebration last...

6 Search Operator Commands To Steal Your Competition’s Ideas in Seconds

What if there was a way for you to find your competitions most niche ideas without having to conduct an in-depth audit of their site? Wouldn’t that be great? Just think about what it could do for your own digital presence. If you know what you’re up against quickly, you have a clear path to […]

Alec Baldwin Narrates a Wonderful Spot Kicking Off U.S. Open’s 50th Anniversary

The United States Tennis Association (USTA) has a lot to celebrate this year--mainly, the 50th anniversary of the U.S. Open. While the tournament itself isn't until Aug. 27, the USTA kicked off the celebration with a new brand campaign that includes a spot, "Built for Glory," narrated by Alec Baldwin. "We wanted to really celebrate...

Cynthia Nixon Becomes the Latest Star of a New Kind of Political Advertising

Something is changing in our politics--waves of resistance that ebb, then spike when called upon. One such spike happened in our last round of elections: New Jersey Republican politician John Carman, who shared a meme on Facebook criticizing the Women's March in January, lost his seat to Democrat Ashley Bennett--driven to run, for the first...

5 Types of Tools For Freelance PR Pros

Summary: With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig.

Deloitte: Physical Retail is Not Dead

Summary: It may make for intriguing headlines, but physical retail is clearly not dead. Far from it, in fact.

Do You Know How To Communicate Effectively With Your Customers?

Do you know how to communicate effectively with your customers? Learn 5 communication skills that will create customer loyalty, trust, and satisfaction! The post Do You Know How To Communicate Effectively With Your Customers? appeared first on Project Life Mastery.

Pinterest Thinks the Future Lies in Visual Discovery—and Wants Retailers to Take Notice

Pinterest is trying to prove that it's a visual discovery platform that can actually drive purchases and a connection for brands. That's not to say the company has it all figured out, but Pinterest is trying to understand the consumer behavior that drives a visual discovery with an action, said Amy Vener, retail vertical strategy...

BSSP Launches First Work for Mitsubishi

"A Classic Reborn" is the agency's first work for the brand since winning AOR duties last September.

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