Summary: We love companies that give back and demonstrate not only social responsibility but community involvement. We spent the afternoon going through all the cosmetic counters at a fashion retailer learning about their specialties. Philosophy Skin Care stood out from the rest with their community initiatives, in particular their Hope & Grace Initiative.
I used to get annoyed when I woke up in the middle of the night. But years ago, I decided it was something I would celebrate. So. I developed this little trick. Before I can think one single thought, I start singing this crazy little song: “Party in my head. Party in my head, oh my goodness … The post The Power of Purpose appeared first on Brains on Fire.
Last light. // ???? by @rebekahrhoden “Entrepreneurship runs in my blood, especially stemming from my mother. This book is changing my life. Inspiring me to finally start one of my greatest passions… Opening my own marketing business.” // So inspired by our readers & fellow dreamers. Show More Summary
Years ago, Mike Goot and I had a financial organization reach out to us about helping them with their branding. For a couple of reasons, we were a little skeptical it would be a good fit. But we found a copy of their latest annual report and flipped through it. We both stopped at the … The post Smile. appeared first on Brains on Fire.
Let’s be honest. Some brands, products and industries are just sexier than others. Fashion, food, transportation and travel? Sexy. Air fresheners? Not so much. I love any smart ad, but there is a special place in my heart reserved for brands that find a way to turn an unsexy product into a compelling story. Show More Summary
Twenty years ago, when I was working on projects with AOL, we were sure that this was the next big thing for a long time to come. It was a profitable natural monopoly, one that could expand to serve everyone's...
Have you ever created a product that nobody wanted to buy?And you struggled to get customers?Come on… raise your hand.Don’t worry I’ve been in the same situation many times.I thought: I will create my product and the rest of them will...Show More Summary
The agency released new "Good News News," "Kids Explain It" and "For the Love of..." segments ahead of the COP21 conference in Paris next week.
Company: PureRED Location: Exton, Pennsylvania Industry: Not Specified Career Level: Early Career (1+ yrs experience) Job Status: Full Time
Leo Burnett Chicago's 30-second spot features a song created by music agency Comma.
Coca-Cola isn't releasing a new Christmas commercial this year, choosing instead to recycle the "Make Someone Happy" spot from last year. But to make up for it, the soda giant is rolling out some festive packaging—putting holiday-themed names on bottles as an extension of its popular "Share a Coke" campaign. Show More Summary
A 60-second spot features features emerging British rapper Lady Leshurr and dance sensation Dytto.
Company: CUNY Hunter College Location: Manhattan, New York Industry: Not Specified Career Level: Management (Manager/Director of Staff) Minimum Education: Bachelor's Job Status: Full Time
Company: CUNY Hunter College Location: Manhattan, New York Industry: Marketing - Public Relations Career Level: Management (Manager/Director of Staff) Minimum Education: Bachelor's
In the last 2 years, I’ve audited a lot of AdWords accounts. And, after reviewing thousands of accounts, you start to notice a few trends. Unfortunately, one of my most consistent observations has been that AdWords is a great way to lose a lot of money. Now, I’ve used AdWords to grow a client’s company […]
Company: Havas Edge Location: Carlsbad, California Industry: Not Specified Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time
Three of the best hagglers in the world negotiate on behalf of Andes drinkers for more time with friends.
Beanie Babies, introduced in 1991, were once the hottest toys in the world. Yet they managed to get so popular without benefiting from a single TV commercial (aside from a McDonald's Happy Meals tie-in). But now, Beanie Babies maker Ty Inc. Show More Summary
If you're struggling to meet your business goals, pause for a moment to make sure you're not making one of these crucial mistakes. Read the full article at MarketingProfs
Only eating stuffing on Thanksgiving is so mainstream.