Microsoft takes a break from perfecting its blue screen of death to ape Google's ad style—abundant white space, bouncing Chrome ball, Beethoven's Fifth on the soundtrack—in this anti-Google video that was reportedly intended for internal use but was conveniently leaked to the universe just in time for Google's big I/O developers conference. Show More Summary
There are 3 words, which business owners and consultants can use if they want to instantly create trust. The 3 words are: I don’t know. I don’t know When a client or prospective client asks us a question, to which we don’t know the answer, we have two options. One builds trust and the other [...] The post 3 words that instantly build trust appeared first on Jim's Marketing Blog.
I received an email from my friend at CIO Journal just as I boarded a United flight from Mexico City to San Francisco. He was on deadline and the topic was too good to miss as I’ve spent more than a fair amount of time studying and reporting on the social landscape as it pertained [...]
by Laura Smith, Chief Groovy Chick, The Breakup Lounge I'm sure you're wondering ~ what the heck is Laura thinking? A wet burrito? Really? Yet, you are also perhaps intrigued by the aforementioned wet burrito so let me tell you a story. Show More Summary
Summary: Not every social media knock is a crisis, and it's important to be mindful of the difference. Crisis communication guru Melissa Agnes makes this helpful distinction in a post passed along by the Media Skills Academy. Despite...Show More Summary
Google’s AdWords Express which is designed to help small businesses take advantage of paid search by literally doing the heavy lifting for them through placement of ads on behalf of the advertiser, got a facelift of sorts. Google is on a push to make things more beautiful and efficient. I get it in theory but [...]
Summary: We are in an era where almost everything is getting thinner -- from computers to cell phones right down to our favorite canned beverages. Just a few years ago, Pepsi introduced the "Skinny Can" in an effort to give a new look and meaning to its diet soda. Now, Diet Coke has upped the ante by introducing...
When you’re creating any sort of communication aimed at a potential buyer, you want them to do what? When I ask this question, I typically hear a range of answers like: • Know more about our business • Understand how we’re better than...Show More Summary
Global traveling music festival opens experimental venue in New York that focuses on sharing ideas.
Summary: Nordstrom is -- scratch that -- has been gathering information from customers through their smartphones as they walk through their stores. Just a couple days after the story broke and customers felt a little creeped out, a spokesperson...Show More Summary
Summary: Oh boy. There's been a huge mistake on social media and it comes from a little bakery brand called Amy's. It's scary, it's bad, and everyone needs to understand what went wrong. It's one of those things that no one wants to look at but no one...
You're not lucky to have this job, they're lucky to have you. Every day, you invest a little bit of yourself into your work, and one of the biggest choices available to you is where you'll be making that investment....
By learning how to take appropriate action, we can swap regret and frustration for progress. That’s what this brief post is all about. From abstract to reality The product we never launched, the service we never developed, the partnership we never formed, the meeting we never requested – these are all common examples of things [...]Show More Summary
Pinterest for Business book cover Photos: Karen Leland Karen Leland, owner of a branding and marketing firm, believes in the power of Pinterest. People love pictures, she says. She points to recent studies that indicate that nearly 20 percent of women using the Internet are on Pinterest, 72 percent of Pinterest users are women, 66 [...]
Numbers have not been revealed but all day, we’ve been hearing from multiple tipsters that anywhere from 50-100 staffers have been affected by reductions today at Goodby, Silverstein & Partners. But from what those familiar with the matter tell us, the numbers skew to the lower side and are not in the realm of the Sprint cuts. Show More Summary
Oh the irony of ironies! Leave it to Gawker to re-open the Bloomberg spying debacle with new revelations on just what client information reporters had access to. Gawker's Nitasha Tiku is giving Hamilton Nolan a run for his money in the...Show More Summary
From the way we talk about content marketing, you’d think it was a new thing invented for use on the internet. But content marketing goes way back. I mean, waaaay, back. Look at this example from the History of Content Marketing Infographic. More recent examples include a safe driving book from Michelin Tires which was [...]
Looking forward to the series finale of The Office tonight? Here's something else to look forward to. The real Dunder Mifflin ad below—for the defictionalized paper brand whose products you can actually buy at Quill.com—will air in five...Show More Summary
It’s Day Two of the Google I/O developers conference in San Francisco and the new features and ideas just keep on coming. Look at this photo from the first day. It’s like Comic-Con! But I must ask, where are the women? Surely there are at least a few females in the developer trade? Gender issues [...]