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5 Ways to Level Up Your Content Marketing Maturity

Large or small. Growing or dwindling resources. New or experienced in the content marketing realm. Every organization is at a different stage in their content marketing maturity, looking for innovative and even practical ways to bring their efforts to the next level. But as the old adage goes, you have to walk before you run—and [...]Show More Summary

Squeezing the last minute out of a session

It's too late now. If you're the moderator of a panel and you want to rush through one more question... Or if you're the speaker and you need to race through three more slides... Or if you're a writer or...        

Listen to podcast with Julie Cottineau, CEO, BrandTwist

In a podcast interview Julie Cottineau, CEO, BrandTwist, discusses how to twist your brand and grow your business with Elena del Valle, host of the HispanicMPR.com podcast. The post Listen to podcast with Julie Cottineau, CEO, BrandTwist appeared first on Hispanic Marketing & Public Relations website and podcast.

3 Ways To Increase Online Shoppers’ Buying Confidence by Providing Advice

Providing advice and positioning yourself as an expert plays a vital role in attracting more customers. Learn 3 ways to share advice  in order to turn shoppers into your customers.

A Former TV Reporter Says: 'Here's how 'the media' really works'

Summary: Whenever something major happens, all the experts come out of the woodwork. When a child falls into a gorilla exhibit at a zoo, it’s the parenting experts. When a gorilla is killed in that exhibit, it’s the animal experts. Today, it’s the political/foreign policy/religion/immigration experts.

Snapchat Spectacles are Now Available to Buy Online as US Pop-up Push Ends

Summary: After over 100 days of running a pop-up 'Snapbot' campaign, Snap Inc is finally letting customers in the US purchase its Spectacles online. Anyone in the country can now order, and virtually try on, a pair of the $130 specs via Snap's website. Up until now tech lovers have only been able to get their hands on a pair...

5 Branding Mistakes That Make You Look Amateur

Summary: Most money-strapped entrepreneurs figure they can leave the design of their website to their later stages when more capital is available. They think their site still has a chance of thriving amongst their pool of competitors...Show More Summary

You Need to be Linking Out for Your Business Blogging. Here’s Why.

It’s a commonly asked question; Isn’t it a bad idea to link to competitors in my blog post? While it may seem counter-intuitive, linking to competitor websites in your posts is an excellent blogging tactic. External linking carries several stigmas that have hampered wider adoption among business blogs and professionals. However, a thorough understanding of…more

How to React to Facebook’s New Algorithm Updates

Raise your hand if you love seeing spam in your Facebook news feed. Did you raise your hand? We didn’t think so. Fake news and irrelevant ads are running rampant on the power-house social platform. Sensationalized content has been waging a war against the Facebook news feed for many years and now Facebook is fighting…more

Web & Digital Marketing Specialist - Deerfield Bch, FL

Company: Polyglass USA, Inc. Location: Deerfield Bch, Florida Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Associate Job Status: Full Time

Assistant Campaign Manger (AE) - New York, NY

Company: The Ad Council Location: New York, New York Industry: Advertising - Other Job Status: Full Time Salary Range: Commensurate with Experience

How To Deal With Adversity, Problems And Difficult Times In Life

I would like to share with you how to deal with adversity, problems and difficult times in life. Whether you like it or not, challenges are a normal part of life. Things will happen that are out of your control. How you choose to respond to those challenges when they arise is reflective of your emotional state. Show More Summary

Determined Stubborn Independent -The Rise of the Wayward Woman

I call it the Rise of the Wayward Woman. I call it time to embrace your phenomenal self, as a woman, in the 21st century. In a keynote given at the Women in the Pet Industry Network last year, I focused on the power of women to day to rise up; to take charge; to shed the Goody Two Shoes cloak they had wrapped themselves in, so many years ago. Show More Summary

How to Get Started with Instagram Ads

Imagine trying to sell Instagram to a venture capitalist back in 2010. “You see, the biggest problem with Facebook and MySpace is that there are too many words. Our social network will be almost entirely pictures. I know, I know, but get this: People will be able to make their pictures look like crappy Polaroids [...]Show More Summary

Our worldview casts a shadow in the words that resonate

One reason it's difficult to understand each other is that behind the words we use are the worldviews, the emotions and the beliefs we have before we even consider what's being said. Before we get to right and wrong, good...        

Use Hashtags to Master PR Messages

Summary: You are likely familiar with what hashtags look like (e.g. #Meltwater), but like most people could use a few tips on how to make them more effective for your PR efforts. Hashtags are fantastic for brands who want to expand their reach or solidify their community around an idea or event. Show More Summary

How Banks and Startups are Reaching the Poorest Americans

Summary: For those who earn the least, managing one’s finances can be prohibitively expensive. The lowest income Americans — those who earn less than $31,000 a year — make up 20 percent of the U.S. population. Yet, for many, access to financial services is a luxury. Recent research has shown that many Americans...

Google Ditches 30-Second Unskippable Ads on YouTube

Summary: Google will no longer force YouTube viewer to watch 30-second unskippable ads, saying that as of 2018 the ad product will be ditched. However, the 20-second and 6-second unskippable formats will remain. “We’re committed to providing a better ads experience for users online,” said a Google spokesperson.

The opposite of "more"

It's not "less." If we care enough, the opposite of more is better.        

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