A semi-charmed kinda life in 90 seconds.
Ever since Los Angeles ad agency David&Goliath opened its doors in November 1999, it has suffered the indignity of not being able to get its hands on davidandgoliath.com, which was being used by another company. Founder David AngeloShow More Summary
Brunner stages a colorful open house in its first major campaign for Mitsubishi Electric Cooling & Heating. To dramatically convey the idea that Mitsubishi systems allow different temperature settings for various zones of a home, the...Show More Summary
Remember the last time you landed on the Amazon homepage and saw a bunch of recommendations based on your browsing habits? Or that time when you got an email from your favorite airline thanking you by name and even mentioning your home city? This is the power of personalization. Personalization is easy enough to understand: […]
Terry Crews had a good run.
The move was part of a general restructuring at the agency.
Meet Loudini. He's a sad sack illusionist who can't even pull a rabbit out of a hat. But even after the world's worst day, he stays at it, dumping the excess glitter out of his shoes and getting back out on stage—because it's who heShow More Summary
He will lead the Motor City team alongside MRM//McCann CCO Jeff Cruz.
The client reached out to the agency and did not hold a review.
From raising chickens to tackling the world's biggest men to dancing for the nation, it seems there is nothing Von Miller can't do. And now, he's adding the revered title of Old Spice guy to his résumé. Procter & Gamble today announced that the Denver Broncos linebacker and Super Bowl 50 MVP will be the face of Old Spice for the 2016 season. Show More Summary
Whenever folks in the industry start repeating the same word, I tend to think something’s wrong. In fact, I often treat such behavior as a guide for what not to do. “Storytelling” is most certainly one of those words. Storytelling is a funny notion, in part, because most marketers are so terribly bad at it. […]
Summary: Gotham PR recently penned a thought piece on PRNewser regarding the pay wage gap in the public relations industry. There is no denying that the PR industry is predominantly comprised of women in the workforce—70% of the workforce, to be exact.
Summary: The 2016 Summer Olympics are officially over. But for two weeks, billions of eyes from around the world watched athletes attempt to break records and bring home the gold. What a perfect opportunity for marketers, no? Many brands jumped on the Olympics bandwagon, leveraging its popularity for their own campaigns.
Summary: If there was a meme Olympics, this might get the gold medal. Media network Cycle’s clip showing U.S. gymnast Simone Biles starting a tumbling routine that takes her “all the way up” into outer space is oneShow More Summary
It isn't often you watch a 30-second spot that leaves you with feelings you can't understand. For online casino Leo Vegas, London ad agency Now has released "Carcass," the first of a two-part series featuring client mascot Leo, the "undisputed...Show More Summary
With more than 450 million members worldwide, LinkedIn is the world’s largest professional network–and it’s growing every second. In fact, LinkedIn reports that people are signing up for the platform at a rate of two members per second. For many of us marketers, LinkedIn’s continued growth is no surprise. Not only is LinkedIn the place [...]Show More Summary
Throwing tantrums, calling names, not doing the reading, making things up, demonizing the other, impulsivity, egomaniacal narcissism, breaking big promises... Waiting your turn, asking hard questions, thinking about others, slowing down in key moments... Telling the truth, taking responsibility... Giving...
I am going to start this post with the science behind the Law of Attraction. Why? Because when you first hear about the philosophical principles behind it, you may think it sounds unrealistic or ‘airy fairy’. The truth is that, as much...Show More Summary
Network to focus on expanding its operations in France.
It's all about those daily victories.