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Study Shows Consumers Seven Times More Likely to Trust Social Media Photos Over Traditional Advertising

Summary: With only six per cent of people surveyed in the UK (between the ages of 16 to 49) trusting traditional advertising, over three-quarters of those surveyed state they prefer looking at user-generated images (UGC). The recent findings suggest brands may have to re-think strategies when seeking trust and engagement among consumers.

Know Your Options as a PR Consultant

Summary: For those choosing to go into PR—and many are, with PR projected to be one of the top 10 occupations by 2022, the career options are plentiful. PR pros can work for corporations, agencies, nonprofits, start-ups, or small businesses. Show More Summary

Experiment More, Fail More… And Succeed

If you want to achieve success in your business and in your life, you need to experiment more and fail more. Society has taught us that failure is bad; that if we fail, we aren’t good enough, but the opposite is true. The reality is that the only time you truly fail is when you don’t try. Show More Summary

Agathe Guerrier Rejoins BBH as Head of Strategy in L.A.

She will lead the office along with managing director Frances Great and executive creative director Zach Hilder.

CP+B Resigns Turkish Airlines Account Ahead of Global Review

The review will be conducted next year, led by Turkish Airlines global advertising manager Rafet Fatih Ozgur.

Arnold Worldwide Reduces Staff in Boston, New York

An agency spokesperson attributed the layoffs to "adjustments...needed to meet changing client needs."

Sonos Embraces 'Subway Therapy' After Its Ads Threaten to Displace the Sticky Notes in NYC

For those in New York City grieving the results of the presidential election, the "Subway Therapy" wall of sticky notes inside New York City's Union Square station has been a source of solace and inspiration. The wall was set up within hours of the Nov. Show More Summary

5 Ways Your E-Commerce Business Can Recover From A Growth Setback

Facing growth setbacks is part of the risk of doing business. While most companies may only highlight their successes to the public, it’s important to understand that every business has its own group of challenges. The key is to recognize the issues and take the necessary actions to move forward. “You may be facing your […]

Find Your Sweet Spot

Who should buy stuff from you? If you’re like most business owners or leaders that I know, your knee-jerk answer is something just slightly smaller than “everyone on the planet.”  But “everyone on the planet” can’t be your sweet spot customer. Show More Summary

Netflix Made a Gilmore Girls 'Binge Candle' That Smells Different as You Burn Through Each Episode

You can binge watch or binge read. And now you can even binge smell! Check out the Binge Candle, created by Netflix (with help from TBWA\Chiat\Day) to help promote the Gilmore Girls revival. There are four 90-minute episodes as part of Gilmore Girls: A Year In The Life, each related to a specific season. Show More Summary

If You Cooked Up TV Shows in a Kitchen, It Might Look Like This Crazy, Delightful Ad

One reason people go for over-the-top (OTT) services like Netflix is you don't have to worry about channels anymore. You can just run it and have this broad array of awesome content at your fingertips. Barring HBO, channels are too dispersed to put up much of a fight against that kind of variety. Show More Summary

Napoleon Dynamite Stars Reunite in Burger King's Stupidly Charming Ad for Cheesy Tots

If you're going to talk about tater tots, you might as well get the stars of Napoleon Dynamite to do it. Yes, the cult film debuted over a decade ago (2004, to be exact) but there probably hasn't been another piece of pop culture that has embraced—and celebrated—tater tots. Show More Summary

Minute Maid Opened a Store for the Holidays Where You Can't Buy Anything at All

Parents, man. Whatever they do, they traumatize you. That's just something we like to say in hard times. But parenting is obviously a job best characterized by improvisation, one constantly learned and never really mastered. Around the...Show More Summary

Cheetos Has a 2016 Winter Fashion Collection for Those Who Can't Get Enough Orange

Cheetos seems to have figured that if you're wearing their product anyway, they might as well make a wearable collection. Chester Cheetah himself is said to have designed a new winter fashion line that elevates the typical orange fingers and striped clothing stains you get after eating a bag of Cheetos—all the way to leggings and male onesies. read more

Domino’s Japan Is Working On Reindeer Pizza Delivery

The food chain is attempting to create a unique delivery system so that hungry people can get pizza in the dead of winter

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