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What Is Influencer Marketing? Definitions, Examples, and Resources

Content marketers are facing their most daunting challenge yet. We survived the content glut with solid, documented strategy. We have made great strides toward properly measuring and attributing our content marketing ROI. But the next big bad is even bigger and badder than those obstacles: It’s the Fearsome Social Media Algorithm. The Algorithm Monster already [...]Show More Summary


Perhaps you can't see it, but we can. That 2 x 4, the board set right across that doorway, about 5 feet off the ground. You're running it at it full speed, and in a moment, you're going to slam...        

How to use a microphone

More than 10,000 people attended the Lincoln Douglas debates, and yet they debated without amplification. It's only quite recently that we began to disassociate talking-to-many from talking loudly. Having a large and varied audience used to mean yelling, it used...        

Digital Traffic + Production Manager - Evansville, IN

Company: Ten Adams Location: Evansville, Indiana Industry: Advertising - Interactive/Digital Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: $36,000 - $42,000

Google’s Stealth Incubator, Buzzfeed’s Secret, Apple’s Woes And The Color Of The Year | Non-Obvious Insights #12

My mind has been on startups and new ideas lately, as I spent most of this past week at Collision in New Orleans learning about what is new and listening to several dozen startup pitches. And so the stories this week are also influenced by this lens as I feature articles about Google’s latest move

Errors in scale

A restaurant that's too small for its following creates pent-up demand and can thrive as it lays plans to expand. A restaurant that's too big merely fails. There are occasional counterexamples of ventures that fail because they were too small...        

The Shrinking Wall Between Editorial and Advertising

Summary: There seems to be a growing trend in the media that’s blurring the lines between editorial and advertising, and no, I’m not discussing Native Advertising. For PR Pros, this trend is creating awkward conversations...Show More Summary

Anomaly Celebrates the MLB with ‘#This’

A series of spots showcase highlights from around the MLB.

DDB Turned Lonely Island's 'I Just Had Sex' Into a Song About Endangered Species

Yeah, they hit that. Want to hear the deets? Some swaggering cartoon pandas sing a slightly more animalistic version of Lonely Island's viral blockbuster "I Just Had Sex" in a new campaign about endangered wildlife. Those bears aren't looking for back slaps just because they got lucky, though. Show More Summary

Copywriter - Allegheny, PA

Company: Capslock Location: Allegheny, Pennsylvania Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Freelance/Contract Salary Range: Commensurate with Experience

Samsung and Its Agencies Deny Sponsoring Usher’s Dick Pics

Apparently the singer just really wanted to share his nude shower pics.

Your money and your future

Your money: Almost no one knows how to think about money and investing. Squadrons of people will try to confuse you and rip you off. Many will bore you. But Andrew Tobias has written a book that might just change...        

Stop Neglecting Analytics in Your Customer Engagement Strategy

Customers desire experiences, not transactions. In a world full of distractions, engaging customers beyond the typical purchasing routine is vital for SaaS success. And B2B consumers crave unparalleled engagement. They want personalized advice, solution-oriented features, and revenue-generating products. Show More Summary

Litigator of the Week: Shannon Liss-Riordan

Congratulations to Shannon Liss-Riordan of Lichten & Liss-Riordan for being named Litigation Daily‘s Litigators of the Week for April 28, 2016. The post Litigator of the Week: Shannon Liss-Riordan appeared first on Public Relations & Strategic Communication.

Changing the Culture of Cybersecurity

Within each individual lives one core principle: if we don’t like what is going on in our business, job, or life, we are the only one’s capable of changing it. No one else. It’s what’s inside of us and our desire to effect change that matters.  Apparently, others feel that way about cybersecurity. Show More Summary

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