Mother and client Stella Artois released a series of spots this week that put a light twist on the sentimental holiday classic: real-life stories starring real-life people! The campaign, which will roll out over the globe in the coming...Show More Summary
Thanksgiving is arguably my favorite week of the year. It’s short. It’s festive. It’s a three day parade into the official holiday season. (Though, if I’m being perfectly honest, I’ve been excited about “the holidays” since roughly September...Show More Summary
This is a post from my company, SocialMedia.org’s blog. Check it out for more profiles and stories about the people running social at really big brands. Humana’s Head of Social Media, Lewis Bertolucci, has been a SocialMedia.org member since 2012. He sat down with us to let us behind the scenes of their social strategy […]
Ogilvy teamed up with Coca-Cola Germany for “Make Someone Happy,” the brand’s holiday ad which notably replaces the polar bears of recent years with Santa, also a longtime holiday standby for the brand. According to AdAge, this “marks...Show More Summary
A small business technology company was focusing their online marketing efforts to SEO and this approach proved to be effective for several years. Keyword research revealed relevant keywords in demand from searchers actively looking for solutions in this software category. Existing content was optimized, cross linked and new content was created where needed. Content was [...]
In news we missed, mcgarrybowen followed the debut of its first work for new client Intel and staffing changes at its New York and San Francisco offices by announcing the appointment of its first CCO: New York MD/ECD Mark Koelfgen. The...Show More Summary
Grey New York has introduced yet another Rob Lowe in its ongoing campaign for DirecTV. Following on the heels of “Painfully Awkward Rob Lowe,” which apparently drew some criticism from shy bladder sufferers, the agency has returned with...Show More Summary
Have you seen the popular HTC One TV commercial featuring Gary Oldman? It’s quite brilliant really. A highly celebrated A-list actor is paid millions to say little more than “blah blah blah” throughout the entire commercial. I’m reminded of it because that’s the reaction I tend to have these days when I hear the words […]
This week's "Uh, what? No, seriously, what?" comes to us from those perpetuators of pizza propaganda, Totino's Pizza. It was just a few weeks ago that Tim & Eric gave us probably the oddest pizza ad ever, and now Totino's is back to inject more weird into the Internet. Show More Summary
Check out these tips to make publishers of holiday gift guides and wish lists notice your products throughout the year. Read the full article at MarketingProfs
Summary: Banking used to be customer-focused and highly relational. But David Segal, as The New York Times’ Haggler, provides an example of how some folks at Bank of America let process and procedure, if not their own laxity, get in the way of good, relational customer service. Good public relations has to do with focus – focus continually on the customer...
-Leo Burnett created this spot for Freeview (video above). -Marketing Land examines how Coke and Denny’s respond to real-time events on Twitter. -Creative Review picks “Eight of the best Christmas window displays.” -Ruffles went from...Show More Summary
A few weeks ago I had a book launch event in NYC hosted by REGUS. One of the big topics of discussion was all around offices and their role in the future of work. In other words, do we need to continue to rely on offices as the only place where we can get work […] The post Relying on Offices is so 1990! appeared first on.
Summary: We are, if you have read our posts before, quite the fans of history. Yes, we wholeheartedly believe the adage that if you fail to understand history, then you are doomed to repeat it. Also, as we have learned, if you do not...Show More Summary
Summary: “I Want You … To Read This!” Although there are naturally some constants in the work of a copywriter, the job very rarely is the “same old song” from day to day. You could consider the fact that...Show More Summary
Summary: Who is the best source for cooking advice? Many of us would say Martha Stewart. Around the holidays, she really builds her brand. She partners with Macy’s to offer the Martha and Macy’s Quick Tip Videos on everything home, ranging from cooking to baking to bedding.
Probably worth reviewing at your next marketing meeting (or every marketing meeting)... There's a three-step ladder: Awareness Education Action Awareness is when someone knows you exist. The knock-knock part of the knock-knock joke, the person who has another interest and...
Holiday Happenings for $200; 35% of people do this at work, but 50% say they’ve done it in the bathroom or in their car. What is shop online, Alex? Correct! Shopping is an important part of the holiday season, so people aren’t going to let a little thing like work stop them from getting every […]
A couple of years into my first job in the PR industry, my boss, a high-powered, high-strung entertainment PR icon asked if I would mind having lunch with a young woman friend of his who had recently been tapped to handle PR chores for the nascent Museum of Broadcasting on East 53rd Street in New York City. […]
I recently was invited to wax poetic on state of the PR industry in a webinar gloriously titled â€œThe Harsh New Media Reality.â€ From my POV, the session title begs the question(s): Is this the best of times or the worst of times for both journalists and PR professionals. For journalists, itâ€™s no secret that […]