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Get More Specific: Is Held for Ransom by Masked Villains. Will David Angelo Pay Up?

Ever since Los Angeles ad agency David&Goliath opened its doors in November 1999, it has suffered the indignity of not being able to get its hands on, which was being used by another company. Founder David AngeloShow More Summary

See the Colorful House an Agency Built for These Eye-Catching Heating and Cooling Ads

Brunner stages a colorful open house in its first major campaign for Mitsubishi Electric Cooling & Heating. To dramatically convey the idea that Mitsubishi systems allow different temperature settings for various zones of a home, the...Show More Summary

How Personalization Can Help You Close Leads and Win Customers (with Examples)

Remember the last time you landed on the Amazon homepage and saw a bunch of recommendations based on your browsing habits? Or that time when you got an email from your favorite airline thanking you by name and even mentioning your home city? This is the power of personalization. Personalization is easy enough to understand: […]

KBS Goes Through a Round of Layoffs

The move was part of a general restructuring at the agency.

A Bumbling Magician Finds His Stride in This Charming, Peculiar Short Film From Ray-Ban

Meet Loudini. He's a sad sack illusionist who can't even pull a rabbit out of a hat. But even after the world's worst day, he stays at it, dumping the excess glitter out of his shoes and getting back out on stage—because it's who heShow More Summary

Von Miller, Noted Chicken Farmer Who Also Plays Football, Is Your New Old Spice Guy

From raising chickens to tackling the world's biggest men to dancing for the nation, it seems there is nothing Von Miller can't do. And now, he's adding the revered title of Old Spice guy to his résumé. Procter & Gamble today announced that the Denver Broncos linebacker and Super Bowl 50 MVP will be the face of Old Spice for the 2016 season. Show More Summary

Storytelling or Story Making?

Whenever folks in the industry start repeating the same word, I tend to think something’s wrong. In fact, I often treat such behavior as a guide for what not to do. “Storytelling” is most certainly one of those words. Storytelling is a funny notion, in part, because most marketers are so terribly bad at it. […]

Shattering the PR Glass Ceiling: Fixing the Wage Gap

Summary: Gotham PR recently penned a thought piece on PRNewser regarding the pay wage gap in the public relations industry. There is no denying that the PR industry is predominantly comprised of women in the workforce—70% of the workforce, to be exact.

11 of the Best Olympic Marketing Campaigns, Ads, Commercials & Promotions This Year

Summary: The 2016 Summer Olympics are officially over. But for two weeks, billions of eyes from around the world watched athletes attempt to break records and bring home the gold. What a perfect opportunity for marketers, no? Many brands jumped on the Olympics bandwagon, leveraging its popularity for their own campaigns.

Inside the Making of an Olympics Meme That Was Viewed 45 Million Times

Summary: If there was a meme Olympics, this might get the gold medal. Media network Cycle’s clip showing U.S. gymnast Simone Biles starting a tumbling routine that takes her “all the way up” into outer space is oneShow More Summary

Meet Leo, the World's Creepiest, Hungriest, Most Lecherous Gambling Mascot

It isn't often you watch a 30-second spot that leaves you with feelings you can't understand. For online casino Leo Vegas, London ad agency Now has released "Carcass," the first of a two-part series featuring client mascot Leo, the "undisputed...Show More Summary

6 Ways Marketers Can Optimize Their LinkedIn Profile

With more than 450 million members worldwide, LinkedIn is the world’s largest professional network–and it’s growing every second. In fact, LinkedIn reports that people are signing up for the platform at a rate of two members per second. For many of us marketers, LinkedIn’s continued growth is no surprise. Not only is LinkedIn the place [...]Show More Summary

Temperament is a skill

Throwing tantrums, calling names, not doing the reading, making things up, demonizing the other, impulsivity, egomaniacal narcissism, breaking big promises... Waiting your turn, asking hard questions, thinking about others, slowing down in key moments... Telling the truth, taking responsibility... Giving...        

4 Steps to Changing Your Life with the Law of Attraction

I am going to start this post with the science behind the Law of Attraction. Why? Because when you first hear about the philosophical principles behind it, you may think it sounds unrealistic or ‘airy fairy’. The truth is that, as much...Show More Summary

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