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Brazilian Beer Film Shows Consumers as Creatures of the Night

Skol introduces its latest product by comparing its customers to bat who live to party at night

How to Get More Customers for Free This Week Through Google

How to Get More Customers for Free This Week Through Google written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing and today’s guest post is from Erik Larson – Enjoy!  You’re getting frustrated. Show More Summary

A Guide to Predictive Marketing

Summary: Data in marketing is nothing new. The face and application of data is only shifting to a new landscape -- the digital one. As we marketers bumble through Big Data, there are those companies and thought leaders who believe that...Show More Summary

The Cruise Lines Set Eyes on China

Summary: International expansion is an important aspect of branding. The huge potential with the Chinese market is alluring, but the difficulty with gaining access to that market makes it challenging. Royal Caribbean Cruise Lines has a $935 million ship that will be sailing out of Shanghai next year. Carnival Cruise Lines will have four ships based out of Shanghai next year...

Lessons on Marketing Strategy and Content Marketing ROI – Michael Brenner Interview

One of the key players and innovators in the world of content marketing is Michael Brenner. During his time at SAP as Vice President of Marketing & Content Strategy and the Managing Editor for the SAP Business Innovation site, Michael also co-created one of the most popular B2B marketing websites, Business to Community. Today, you’ll find him [...]

Tone deaf

Great marketers have empathy. They're able to imagine what it might be like to have a mustache or wear pantyhose. They work hard to imagine life in someone else's shoes. Bullies are tone deaf. They don't always set out to...        

Introducing The Future of Work Podcast

I’m very excited to announce that we are launching a weekly podcast dedicated to exploring themes, ideas, and concepts related to the future of work. Each podcast will be around 45 mins to one hour in length and will tackle a specific...Show More Summary

The Future of Work Podcast, Episode 1: Dan Schawbel – Millennials in the Workplace   What this episode is about and why you should care Millennials are one of the five trends impacting the future of work, the others are: globalization, technology, new behaviors, and mobility. Show More Summary

Customer Testimonials: How to Put Your Customers to Work for You

“The crowd sometimes plays a tremendous role to give you wings and carry you to victory.” – Bela Karolyi With those words, famed Romanian and U.S. gymnastics coach Bela Karolyi showed that he understood the power his “customers” had to take his gymnasts to even greater heights than just his coaching alone. And that sentiment […]

Anthropologie Learns a Lesson in How Not to Treat Breastfeeding Moms

It's World Breastfeeding Month, but Anthropologie doesn't want to see your boobs. Ingrid Wiese Hesson claims she was unceremoniously escorted off an Anthropologie sales floor and into a stock-room bathroom for breastfeeding her baby....Show More Summary

Ode to a Search Engine: A look at Google’s 10 biggest search milestones

Google, how do I love thee? Let me count the ways. I love you for your intuition and how you know what I’m thinking when even I’m not so sure. I love you for your image search that helps me find a name for the thing I just bought at the thrift shop.  I love […]

Mobile purchases are up but revenue is down. How did that happen?

Yesmail has good news and bad news for email marketers. First, the good news.  “The number of purchases made as a result of emails opened on a mobile device has grown almost 40 percent over the past year.” Now the bad news. “Revenue from mobile purchases increased by a comparatively modest 10 percent.” No big […]

GS&P, Grupo Gallegos Drink Milk in Two Languages

The next phase of Goodby, Silverstein & Partners‘ famous “Got Milk” work goes bilingual this week in a new campaign co-created for The California Milk Processor Board by GS&P and Grupo Gallegos, an Hispanic agency based in Huntington...Show More Summary

Wednesday Odds and Ends

-Saatchi X and SocialSpeaks (part of influencer marketing company SheSpeaks) created the above video for Gillette. -RPA Executive Creative Director Jason Sperling spices up the ALS Ice Bucket Challenge. link -Florida propaganda campaign against legalizing medical cannabis claims marijuana could be the new date rape drug. Show More Summary

Havas Crafts Rhyming, Animated Spot for Terminix

Havas created a new campaign for pesticide brand Terminix, centered around a rhyming, animated broadcast spot called “Death to Mosquitoes,” promoting the brand’s Attractive Targeted Sugar Bait. The 90-second spot opens on an idyllic backyard, complete with swimming pool. Show More Summary

Sprint Kisses Its ‘Framily’ Goodbye

Sprint announced this week that it would perform a two-step of sorts on pricing by abandoning the “framily” plan that has defined its offering for the past few months. In short, the company no longer has any “friends”, just relatives...Show More Summary

The VIA Agency Clicks Clean with Reggie Watts for Greenpeace

The VIA Agency tapped comedian/musician Reggie Watts for a new Greenpeace campaign, called “#ClickClean,” promoting a green energy-powered Internet. As you might expect from Watts’ involvement, things get pretty strange. In “Animals,”...Show More Summary

Snapchat Attempts Piece of Ad Pie | AOL: Do-Not-Track? Piff. | Google Pushes Out New Bulk Editor

Publishing: Snapchat is growing up. In its first efforts to create an actual revenue stream it is relying on … wait for it … advertising. Privacy: AOL is joining everyone and their dog in explicitly not honoring Do Not Track requests, the never-working model whereby browsers would inform sites of the user's wishes on tracking. As others have [...]

Data-Backed Tips for Getting Your Content Shared on Facebook

If you’re normal — you have a beating heart and functioning mind — then you want more shares on Facebook. A huge part of this desire is just because you’re human. All humans want recognition and approval. Another huge part of this desire is just good marketing. If we are to be successful in content […]

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