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Team Detroit Celebrates the ‘Most Distracted Time of the Year’ for Ford

Team Detroit is launching a holiday campaign promoting the 2015 Ford Fusion, entitled “It’s the Most Distracted Time of the Year” in a play on a certain popular holiday song (which, of course, is used as the soundtrack for each of the...Show More Summary

Team Detroit Celebrates the ‘Most Distracted Time of Year’ for Ford

Team Detroit is launching a holiday campaign promoting the 2015 Ford Fusion, entitled “It’s the Most Distracted Time of the Year” in a play on a certain popular holiday song (which, of course, is used as the soundtrack for each of the...Show More Summary

This Homage to Famous Modern Directors Was Made Entirely With Stock Footage

Shutterstock has scoured its library of footage and music to compile a truly impressive tribute video to some of today's most visually iconic directors. Tracking shots, wide shots, old-school technology? Yep, that's Wes Anderson. Low-light, blue-filtered, almost voyeuristic images of shadowy chambers? Totally David Fincher. Show More Summary

McCann Spain Presents ‘The Other Letter’ for IKEA

McCann Spain and IKEA get sentimental for the holidays with longform online spot “The Other Letter.” The ad opens with a provocative question: “Why do we insist on not getting our children the things they really want for Christmas?”Show More Summary

W+K New York, Delta Airlines Give Back for Christmas

In the spirit of the season, Wieden+Kennedy’s latest for Delta Airlines launched today. Here’s the story behind the spot: the client followed up on its Fall “No Bag Left Behind” by creating a limited run of the starring bear bag for Children’s Miracle Network. Show More Summary

How to spread word of mouth by doing the right thing

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Here’s the fantastic thing about word of mouth: The good guys win. The companies who earn our respect and recognition — the ones we tell everyone about — do it by doing […]

How to Turn Holiday Shoppers into Year-Round Customers – Starting Right Now

The online holiday season keeps growing by leaps and bounds. For many retailers, it’s the pivotal moment that can either make or break their business. According to ComScore, holiday e-commerce spending is expected to increase by 16% to $61 billion, while mobile commerce continues its upward surge, with 25% growth between 2013 and 2014. So […]

Adorable 2-Year-Old Girl With Down Syndrome Shines in This Target Ad

Izzy Bradley, a 2-year-old Minnesota girl with Down syndrome, made headlines this week for appearing in a Target print campaign. Rocking a frilly pink-and-purple dress, Izzy poses next to an activity cube on sale for $49. "I really appreciate...Show More Summary

IT’S THE END OF ADVERTISING CREATIVITY AS WE KNOW IT (and you should not feel fine).

(portion of a 2008 ad for ad school The Creative Circus) This year’s advertising was shit. Digital, social, native, mobile—shit. Even the “traditional” advertising, created by supposedly trained creative pros, was mostly shit. And, it...Show More Summary

Restoring Ties With Cuba: A Gutsy Relational Call

Summary: While presidential actions are by their very nature relational, the PR factor in President O’Bama restoring relations with Cuba can’t be so readily calibrated. If it goes well over the next few years, it was a good move, if not, it wasn’t. Brilliant analysis, huh? Yet...

The Viral Factory Introduces ‘Exobaby’ for Hyundai

Well here’s a strange one. The Viral Factory created the online spot “Exobaby” for Hyundai, likening Hyundai’s safety features to a baby wearing a robotic exoskeleton. “They made him a suit to make him more than human, he’s Exobaby,” says the booming, over-the-top voiceover at the beginning of the spot, as the character is introduced. Show More Summary

What Digital Marketers Can Expect in 2015

The following five trends will make a big difference in digital marketing in 2015. Read the full article at MarketingProfs

Friday Morning Stir

-The folks over at BBDO San Francisco created “Yule Loggins” (video above). -Fashion retailer AllSaints ignores traditional advertising in favor of content creation. -AdAge examines “10 Things That Won’t Happen in 2015.” -UNICEF created...Show More Summary

This Is What Happens When a Bunch of Men Write Your Tampon Commercials

Periods can be confusing, and not just for those of us who only paid attention to the sex-talk part of 9th grade health class. Sketch comedy troupe Hammerkatz highlights that confusion hilariously with this parody tampon commercial.Show More Summary

Using Nostalgia and Memories

Summary: Effective marketing and advertising entails establishing a connection with the potential customer, and giving them a reason to believe that your good or service has a chance to improve their quality of life. Of course, that is no surprise. Show More Summary

Why Facebook Not Adding a ‘Dislike’ Button Makes More People Dislike Them

Summary: For years, Facebook has been known for its ironic, anti-social behavior. What else would you expect from a company full of hipsters and fancy-shmancy coffee drinkers? Are they interested in making a product better? Meh.

The Lexus December to Remember Annual Sales Event

Summary: There are those commercials that resonate and really evoke emotion. We are car buffs, so we really enjoy the automotive commercials. The most memorable commercial for us is the holiday version where the Lexus is wrapped in a big red bow and parked in the new owner’s driveway. While others may dream of sugar plums, we dream of a gift-wrapped Lexus.

Online Marketing News: Google Responds To Responsive, A Twitter Minute, Facebook Offers

A Twitter Minute - A minute isn’t that long, is it?  What can take place in just 1 minute?  Find out what goes down on Twitter in just 60 seconds. WhoIsHostingThis? Report: U.S. Mobile Search Spend Expected To Overtake Desktop Next Year - eMarketer’s lastest estimates encompass PPC and SEO spending on smartphones and tablets. Search Engine [...]

This or that vs. yes or no

It's much easier to persuade a philanthropist to fund your project than it is to persuade a rich person to become a philanthropist. Encouraging someone to shift slightly, to pick this instead of that, is a totally different endeavor than...        

Ad agency gives Bitcoins a distinctly festive flavour

The act of hiding a silver coin inside a Christmas pudding dates back to the early 1300s. And in the 700 years that have since passed, currency has changed very little... until recent years. Now, cryptocurrencies such as Bitcoins are fast becoming a genuine payment method, so it seemed the perfect time to take an ancient Christmas tradition and bring it bang into 2014.

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