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10 Must-Read Content Marketing Interviews with Major Brands and Industry Experts

Content Marketing continues to drive marketing strategy for many companies and yet most companies doen’t document that strategy and continue to be challenged in created a variety of compelling content on a consistent basis. Smart, creative and results-focused advice on content marketing that actually works is in high demand and I’m happy to say that [...]Show More Summary

Most projects end with a whimper

That means you have a choice: Spend a lot of your time in whimpering moments. or Be prepared to blow things up, declare victory/failure, walk away—even if it feels easier in the moment to timidly and slowly fade away, whimpering....        

The Power Of Anticipation – How To Handle Problems Before They Arise

I want to talk to you about the power of anticipation and how to handle problems before they arise. It is so important that you look forward and prepare for the unexpected, because there are going to be crises that arise in your life that shake you to your core. Show More Summary

Speed is relative

If you moved to Norway or Haiti or Bolivia, you'd notice something immediately: People don't move at the same speed you do. The same thing is true about different organizations and different pockets of the internet. Or months of the...        

Creating “Invaluable Assets” In Your Business

You could build an entire virtual business from your couch with the tips I shared in this post! Study it, do the task I suggested, and get to work implementing these strategies - for fast profit...

Weekend Favs August Twenty-Seven

Weekend Favs August Twenty-Seven written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting.…

Expectation is the brand killer

There's a difference between speed and acceleration. This is hard for novice physics students to grasp. Velocity (speed) is how fast you're going. Acceleration is a measure of how quickly you're getting faster. Brands today are built on relationships, and...        

6 Months To Live

1009 words. From me to you. Just a short note about problems, solutions, priorities... and figuring out what really matters.

Marketing Coordinator - Pleasanton, CA

Company: PureRED Location: Pleasanton, California Industry: Not Specified Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time

Senior Account Strategist - Mooresville, NC

Company: PureRED Location: Mooresville, North Carolina Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time

Three Reasons Google Analytics is Worthless for Small Business

Three Reasons Google Analytics is Worthless for Small Business written by Guest Post read more at Duct Tape Marketing If you own a small business that has a website, you probably want to know how many people are visiting your site.  In fact, you probably want to know a lot more than that.  You want to know how they…

5 Ways to Organize Email Marketing to Achieve Higher ROI

5 Ways to Organize Email Marketing to Achieve Higher ROI written by Guest Post read more at Duct Tape Marketing I like to say that email marketing is like a headed cabbage. It might seem like a simple concept, but it has many layers. In fact, the deeper you go into the email rabbit hole, the more you realize that…

9 Tools to Outsource Your Content: Graphic, Text and Video

9 Tools to Outsource Your Content: Graphic, Text and Video written by Guest Post read more at Duct Tape Marketing Running a business takes a lot of hard work, time, and skill. You’re great at the business part, but how about your marketing? Social media is the best way to get the word out there about your business, but it…

Graphic & Multimedia Design - Paid Internship - Charlotte, NC

Company: RST Media Management Location: Charlotte, North Carolina Industry: Not Specified Career Level: Student (undergraduate/graduate) Minimum Education: None Required Job Status: Intern Salary Range: $0 - $1

Administrative Assistant - Dallas, TX

Company: Marysullivanart Location: Dallas, Texas Industry: Advertising - Creative Minimum Education: None Required Job Status: Full Time Salary Range: $29,000 - $33,000

Graphic Designer/Production Artist - Rocky Mount, NC

Company: Lewis Advertising Location: Rocky Mount, North Carolina Industry: Not Specified Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

Winfluencer Marketing: How B2B Companies are Winning Hearts & Minds with Influencer Content

“Influencer Marketing is the practice of developing relationships with connected internal and industry experts to co-create content of mutual value to achieve measurable business goals.” – TopRank Marketing Influencer marketing has gained an enormous amount of popularity over the past few years but marketers still have lots of questions. How does influencer marketing work? Is [...]Show More Summary

Heather Bresch Needs A Dose of Empthay

Business leaders take note: when a New York Times headline has you denying you are a villain, public perception is exactly the opposite. Unfortunately for her, (and for shareholders) Mylan’s Heather Bresch is facing significant public perception and reputation issues related to the price increase on the popular allergy treatment, EpiPen. Show More Summary

From Campaigns to Conversions – How to Make Sense of the Data You’re Presented With

It’s the question on every marketer’s mind – “How do we turn these impressions, clicks and conversions into something that drives results for our company?” The fact is, you have a lot on your plate. From new product launches to generating interest to reaching new markets and paying attention to customer sentiment, there’s a lot to […]

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