Discover a new way to find and share stories you'll love… Learn about Reading Desk

All Blogs / Business & Finance / Marketing / Popular


Get More Specific:

Google reveals top toy trends, adds 360 degree photos to search

Google is ramping up everything they can ramp for the start of the 2014 holiday shopping season starting with a richer mobile shopping experience. Google already noted a 3.5x increase in smartphone shopping searches year-over-over. Even better, they’re already sending more mobile traffic to retailers per week from Google Shopping than they sent during the […]

We Hear: S.C. Johnson Business Currently in Review

Last Friday, Chicago Business Journal reported on some changes in the status of the very large S.C. Johnson business — primarily the fact that portions of it had “quietly” moved from Ogilvy Chicago to Energy BBDO in recent months. This...Show More Summary

Monday Odds and Ends

-Austin-based agency McGarrah Jessee celebrated the arrival of its 100th employee (video above). -Subway riders in New York can now shop on Amazon via digital OOH ads which run through December 23rd. -Apple is teaming up with (Red) for...Show More Summary

If the Rio Olympic Mascot Isn't a Cat, Then What Is It?

The 2016 Rio Olympic Games mascot was unveiled Monday, and while we don't know what the name of the creature is, one thing's for sure. Following in the line of cat-like creatures that are not cats—pointing the finger at you, Hello Kitty—it's not a feline. Show More Summary

Mobile retention benchmarks for 2014 vs 2013 show a 50% drop in D1 retention (Guest post)

[Andrew: There’s very little data out there on mobile, and so in the last few weeks, I’ve had guest posts on the % of users who opt-in to push notifications, as well as clickthrough rates of push. Today, I have some new metrics around...Show More Summary

New data shows up to 60% of users opt-out of push notifications (Guest Post)

[Andrew: There’s a real shortage of information about push notifications, CTRs, response rates, etc. Partly this is due to the immaturity of mobile as a marketing platform, but it’s also because of the opacity of the iOS platform. IShow More Summary

Why aren’t App Constellations working? (Guest Post)

[Recently, I read this roundup of perspectives on “App Constellations” on the new social/professional news app Quibb. This is an emerging product strategy in mobile embraced by Facebook, Linkedin, Foursquare, Twitter, and others, and found it fascinating. Show More Summary

Lessons learned adding messaging to a notes app (Guest Post)

[Today we have a guest post from Alex Schiff, who’s a co-founder and CEO of Fetchnotes, which makes simple, smart tools that help people work together and get things done. Fetchnotes graduated from Techstars Boston in November 2012, and is currently a team of 5 in Cambridge, Massachusetts. Show More Summary

john st. Celebrates ‘Gifts You’ll Want Too’ for Future Shop

john st. has a new holiday campaign for Future Shop that appeals to the selfish side in all of us by reminding viewers that tech gifts are “Gifts You’ll Want Too.” The spot follows around a man as he gleefully tries out a variety of devices around Future Shop. Show More Summary

This Agency Made a Really, Really Big Deal of Hiring Its 100th Employee, and He Wasn't Expecting It

Lots of agencies do interesting things for new hires—like Red Tettemer O'Connell + Partners, which has been known to carve their faces into the heads of crayons. McGarrah Jessee in Austin, Texas, did something quite a bit more grandiose for Elliot Nordstrom's first day. Show More Summary

Scrawny Arms Rob Lowe Is the Latest Subpar Rob Lowe to Join DirecTV's Campaign

While shy-bladder sufferers debate the offensiveness of Painfully Awkward Rob Lowe, DirecTV is plowing ahead with all sorts of other less-than-ideal Rob Lowes—you know, the ones with cable and not DirecTV. The latest disturbing specimen is Scrawny Arms Rob Lowe. Show More Summary

Arnold Redefines Black Friday for Santander Bank

While in recent years many retailers have made infamous Black Friday sales into even more of a behemoth by pushing back their opening times so sales start earlier and earlier on Thanksgiving day, others, such as Costco, have gained public respect by bucking the trend. Show More Summary

10 Common Reasons Why Content Marketing Isn’t Working for You

Everyone’s doing content marketing. 94% of small businesses, 93% of B2Bs, and 77% of B2Cs use content marketing. Basically, that’s everyone. Either way, that’s a pretty significant number of businesses who are having a go at it. There’s a problem, though. Just because everyone is doing content marketing does not mean that they are winning […]

North Kingdom Crafts ‘A Journey Through Middle-Earth’ Digital Experience

North Kingdom collaborated with Google and Warner Brothers to create a digital interactive experience entitled “A Journey Through Middle-Earth,” promoting The Hobbit: The Battle of the Five Armies, the final film in Peter Jackson’s The...Show More Summary

This Great Billboard for a Magic Festival Is Like Its Own Little Magic Show

Ever wonder what Harry Potter would do with an ad campaign? Have a look at this. The Quebec City Magic Festival wanted to make sure people noticed its billboard, so ad agency lg2 sprinkled a little magic into the board itself in a playful feat of meta-vertising. Show More Summary

Interesting Stats For Marketers During the Holidays

Summary: The holiday season is upon us, and marketers and brands are readily aware of how much is at stake. Many brands make most of their profits during these next couple of weeks, so it is imperative that they understand accurately...Show More Summary

McCann NY Targets ‘Generation Image’ for Nikon

McCann New York has launched a campaign for Nikon targeted at millenials for the holiday season. In a new 30-second online spot, the brand celebrates “Generation Image,” as a young woman states “My generation creates tens of thousands of images literally in the blink of an eye. Show More Summary

Rapper and Weed Lover Waka Flocka Flame Finds His Calling as a Throat Drop Spokesman

You know how Saturday Night Live commercial parodies have that certain feel to them? Overly sincere music plays as a testimonial begins, then the audience starts to laugh as they're let in on the joke. Well this bizarre ad for Pine Brothers...Show More Summary

W+K Sings ‘Dadsong’ for Old Spice

W+K has a new spot for Old Spice’s “#SmellcometoManhood” campaign entitled “Dadsong,” a follow-up to to the goofy musical “Momsong,” in which mothers lament Old Spice turning their sons into men while engaging in some pretty creepy behavior. The...Show More Summary

Copyright © 2011 Regator, LLC