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CP+B, Domino’s Make the Old New Again with Secondhand Logos
Even though Domino’s recently redesigned their logo, that doesn’t mean all of the company’s old materials have to go to waste. The newest content from the pizzamaker and AOR CP+B showcases products built from recycled Domino’s materials like staff shirts, pizza boxes, and anything that incorporated the old logo. Show More Summary
Ad Execs: NSA Reading Your Religious Views Unlike Ad Tracking | Google Given Pats for Algo Doing Decent Anti-Spam Job | Statisticians Surrender Analytics to Liberal Arts Grads
Privacy: Ad execs were asked to wring their hands regarding online privacy concerns now that the NSA shenanigans have been brought to light. Their responses: probably no significant impact on online ad privacy concerns. Search: Word on the street in black hat search circles is that the most recent Penguin release actually worked; this time mostly penalizing [...]
Another Agency Rap, You Say? Yep, This Time for Grey NY’s Booze Cruise
Channeling the spirits of Lonely Island and many an agency rapper before him, Grey New York producer/production coordinator Adam Defrin has taken it upon himself to write, director, perform in and edit this clip to promote the agency’s...Show More Summary
Our Cannes Contributor Chimes in Pre-Flight
While yours truly languishes in the humidity shrouding NYC as of now, we’ll be receiving daily Cannes reports from one Chris Zander, managing director/partner at Venice, CA-based prodco, Backyard. As he awaits his flight to the French...Show More Summary
Half of Small Biz Owners Say Running a Business is Tougher Than Ever
According to Constant Contact’s “Small Businesses: Then and Now Survey”, 59% of small businesses believe it’s harder to run a business today than five years ago. That’s a sad, sad fact. Running your own business used to be the American dream. It was your ticket to an independent lifestyle. A way out of the 9-5 [...]
Corona Billboard Transforms The Moon Into A Lime [Video]
The Luna Corona billboard captured the moon at the perfect moment to go with its illustration of a bottle.
Lord Stanley Never Could Have Envisioned ‘The Smackley Cup’
Usually, city rivalries related to sporting match-ups involve wacky wagers from politicians. The mayor of City X wants 100 pounds of cheese from the governor of City Y if City X wins the Super Bowl. But for the 2013 Stanley Cup between the Boston Bruins and the Chicago Blackhawks, the wacky wagers are getting social and, well, smack-talky. Show More Summary
Mobile Marketers: Are You a Vampire or a Servant?
Marketing research is a lot like mobile marketing. You have to get the potential user’s attention, use clever content to keep him engaged and then hope he likes what you presented enough to act on it. Or you could use bribery – as this study will show, that works, too. The pitch that caught my [...]
Co-Branding, the Jay-Z Way
Summary: During Game 5 of the NBA Finals, it was Jay-Z who really scored a slam dunk of a deal. We all learned that his new album is coming out on the 4th of July and it's already gone platinum! Guess who bought a million copies? Samsung. Yes, it's good to be Jay-Z. Getting a cellphone company to buy you a platinum album? Genius.
Jay-Z Announces New, Samsung-Sponsored Album via 3-Minute Spot
This three-minute Samsung spot played during halftime of the NBA Finals last night, and it ran before my YouTube videos this morning. It’s Jay-Z, playing with sweet beats, so of course I didn’t click “SKIP AD.” You better not either,...Show More Summary
Specially Design Beer Glass Prevents Phone Use In Bars [Video]
The Offline Glass only stays upright when resting on top a cell phone, preventing texting and surfing while in conversation.
Monday Morning Stir
-BBH co-founder/chairman Nigel Bogle follows John Hegarty as the second figurehead from the agency to receive knighthood. link
-Discovery Chicago, which is housed under the Publicis Healthcare Communications Group umbrella and recently...Show More Summary
How a 2-star Amazon review makes thousands of sales
Check this out: Someone posted a two-star review for the EatSmart scale. And the company handled it so well that it’s now the best reason to buy the product. Here’s the play-by-play: 1. Here’s the full review, where a customer complained about bad batteries. 2. The company saw the complaint and immediately replaced the product. This [...]
What If How You Sold Was as Important as What You Sold?
So, for starters, the title to this post poses a bit of a trick question because significant research suggests it is in fact a fact. Buyers have become so adept at doing initial purchase research that they no longer need or have the patience for a sales presentation on the benefits of your widget. Show More Summary
Two Essential Emotions that Compel Moms to Buy
Summary: Want moms to love your brand? There are two essential emotional motivators every marketer should have in her toolbox. In this three-minute emotional marketing lesson video, emotional marketing speaker Graeme Newell reveals the psychological triggers that compel moms to buy. Learn the tactics that make mom feel great about herself and your brand.
Of Facebook Advertising
Summary: In case you missed it, the biggest news coming out of Facebook is that it will no longer be supporting sponsored stories. Yes, according to the announcement, the social network is streamlining its advertising resources in order...Show More Summary
Brand Strategy For Acquired Brands
Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. This is our reason for being. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Robert, a Vice President of Marketing in Chicago, Illinois who writes… “The insurance company for which I work recently acquired a [...]
Hmm, So CE Chief Ludwig Appears to Be Out After All
Well, isn’t that something. Less than a week after sources familiar with the matter told us that the Campbell Ewald executive team “remains in place” following the agency winning Cadillac account management duties, AdAge today echoes what many tipsters were saying prior to the win, that chairman/CEO Bill Ludwig is out. Show More Summary
Opening Up Twitter Analytics to All – Smart Marketing Move ala Google
Is Twitter the right place for your social media investment? Whether you have time or ad dollars to spend, this is a question that marketers are visiting and revisiting as the demand for social media performance increases. According to Twitter, 35% of consumers that follow a brand are more likely to purchase from that brand. [...]
Rumor: Word On The Vine Is That Instagram Will Get Video
It’s a slow morning so let’s take a look at a rumor that may be of interest. TechCrunch is reporting that Facebook will announce that it is introducing a video element of the service later this week. We’ve been working on getting more details on a press event that Facebook is having this week. Earlier, [...]
