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Claiming and Optimizing Your Google My Business Profile

Claiming and Optimizing Your Google My Business Profile written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch About Google My Business I want to talk to you today about Google My Business. It is...Show More Summary

SEO/SEM/Google Analytics Analyst - Summit, NJ

Company: Arteric Location: Summit, New Jersey Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Job Status: Full Time

Senior Interactive Project Manager - Summit, NJ

Company: Arteric Location: Summit, New Jersey Industry: New Media - Design Career Level: Mid Level Career (5+ yrs experience) Job Status: Full Time

A Writer Scammed TripAdvisor Into Believing His Backyard Shed Was London’s Top Restaurant

Freelancer Oobah Butler believes online reviews are far from reliable. And he should know, given that by his own admission he used to get paid by restaurants to write fake praise on TripAdvisor. So, this year he decided to see how far falsehood could go. And the answer, perhaps no surprise in our current political...

22,000 Faces Are Carved Into Pills on This Opioid Overdose Memorial

The scariest part about the opioid crisis might be that one-third of people taking prescription pills like oxycodone don't even know they're on opioids. A new campaign from the nonprofit health organization National Safety Council and Energy BBDO seeks to raise awareness about, and take action to stop, the drug epidemic sweeping the U.S., by...

8 Overlooked Social Media Tactics That Can Increase Conversion Rates

“Wash. Condition. Rinse. Repeat.” Sound familiar? It’s a common morning routine. And we all know how things run when we settle into a comfortable routine: it feels like life is on autopilot. Sometimes, that works. However, you might perform your routine so well that you forget to look for improvements. Perhaps your hair would look […]

Anomaly Will Sit Out This Super Bowl for Budweiser

AB InBev is turning to its other agency partners for the Big Game.

Tactics For Coping with Horrible Editors

Summary: You’ll want to minimize contact with toxic personalities, as I ultimately did with my difficult boss. Steer clear of their tsunami of negativity, and talk to them as little as possible.

How To Be Consistent: The Secret To Lasting Consistency

Consistency is the key ingredient for success in life. Do you want to know how to be consistent so that you can crush your goals? Click here to learn more! The post How To Be Consistent: The Secret To Lasting Consistency appeared first on Project Life Mastery.

How to Proactively Engage With Your Clients

How to Proactively Engage With Your Clients written by Guest Post read more at Duct Tape Marketing There are two different types of client experiences: reactive and proactive. Reactive means you’re responding to client’s interactions with you and your business, fulfilling their expectations, wants, and needs. Show More Summary

How the Budweiser Clydesdales Became a Force in Holiday Marketing

Summary: The Clydesdales have appeared at parades and festivals, at football games and presidential inaugurals, and—right about now—on the snowy, feel-good holiday TV spots that Budweiser has run since the 1970s.

How Kids Reacted to a Lego-Like Toy Version of Trump’s Wall

A diverse group of kids offer their opinions of a Lego-style toy, simply called"The Wall," in the video below. The youngsters aren't very impressed, and they're not exactly wallflowers when it comes to expressing their pint-sized points of view. In fact, there's no such product in the pipeline. Rather, "The Wall" is the central prop...

Can a New CEO Fix the Chipotle Brand?

Summary: Once the darling in quick serve restaurants, Chipotle has endured a series of issues that has put it in a difficult situation for both consumers and shareholders.

Oliviero Toscani, Master Provocateur, Returns to Benetton. And Not a Moment Too Soon

There was a time when one could only love or hate a Benetton ad. There was no in-between. And much of that was due to its art director, Oliviero Toscani. If you don't remember his name, maybe the work will ring a bell. Between 1982 and 2000, when he led the brand's advertising identity, this...

Director of Marketing - Consumer Products - Stoneham, MA

Company: Tread Labs Location: Stoneham, Massachusetts Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience)

The 10 Most Watched Ads on YouTube in 2017

It's time for the year-end lists, and here's a fun one--the 2017 YouTube Ads Leaderboard, featuring the most-watched ads on the video platform this year. You'll recognize many of the spots, from Super Bowl commercials (Mr. Clean, Kia, Budweiser) to well-known celebrity spots (Natalie Portman for Miss Dior, Dwayne "The Rock" Johnson" for Apple). Remarkably,...

How CPG Companies Are Combatting Challenger Brands

Summary: All told, CPG brands that invest in technology and digital transformations are poised to gain $2.95 trillion in revenue and efficiency savings over the next decade.

The minimum critical mass

For your idea to spread, your app to go viral, your restaurant to be the place, it's likely you'll need to hit critical mass. This is a term from physics, describing the amount of plutonium you need in a certain...        

5 Ways Influencer Marketing Drives Performance Across the Customer Lifecycle

Much of what we hear about influencer marketing is centered around reach and engagement objectives. This is not unlike the early days of social media marketing programs where platform capabilities and user behaviors created a perfect storm for connection and interaction. Fast forward to today and we’ve certainly learned that social media is not a [...]Show More Summary

Listen to podcast with authors Linda Adams, Abby Curnow-Chavez about The Loyalist Team

Authors Linda Adams and Abby Curnow-Chavez discuss The Loyalist Team on the HispanicMPR.com podcast. The post Listen to podcast with authors Linda Adams, Abby Curnow-Chavez about The Loyalist Team appeared first on Hispanic Marketing & Public Relations website and podcast.

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