Discover a new way to find and share stories you'll love… Learn about Reading Desk

All Blogs / Business & Finance / Marketing / Popular


Get More Specific:

The Role of Luck in a Startup

The Role of Luck in a Startup written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing podcast with Mikkel Svane When you look at a seemingly successful company – say one that went from meager...Show More Summary

Where to start

Start your first business this way: Begin with the smallest possible project in which someone will pay you money to solve a problem they know they have. Charge less than it's worth and more than it costs you. Repeat. You...        

How to win a new client. Unlike this guy!

I was doing some gift shopping at a local store yesterday, when I decided to go for a coffee in their café. I noticed that a salesperson was speaking with the store owner, a couple of tables away from me. Now, if you asked the salesperson...Show More Summary

Will Amazon’s Echo Change the World?

You may have heard of the Echo, Amazon’s new “virtual assistant” product/service that was just released. We all know of Siri and Cortana, two other popular AI products released by Apple and Microsoft respectively. In my opinion the Echo is far superior to either. Show More Summary

Report shows super-spenders are more reliant on organic search

How do you typically find online information or websites you’ve recently visited? Forrester asked 4,600 US adults this question and I would say “the answers might surprise you” but that would be cliche. Let’s just take a look at what happened and see what we can do with the results. Organic search landed in the […]

Twitter adds mobile targeting option while struggling to catch up on the video side

80% of Twitter users are doing it on a mobile phone. It’s a natural, really. Twitter was designed for short bursts of information – perfect when you’re on the go. But over the years, the social network has evolved into more than just a way of sharing your real time excitement at an event or […]

Tuesday Odds and Ends

-Young & Rubicam and The Joyful Heart Foundation released emotional outtakes from their “No More” PSA campaign against domestic violence (video above). -Adweek examines “The 13 Biggest Brand Fails of 2014.” -Senior Copywriter Erica Pressly...Show More Summary

Highmark BCBS Conducting Agency Review

Today we learned that Highmark Blue Cross Blue Shield, the East Coast nonprofit that “dominat[es] the regional health insurance market” in Pennsylvania, Delaware, West Virginia and surrounding areas, has issued an RFP ahead of a formal...Show More Summary

BBH Takes ‘The Next Step’ for Johnnie Walker

While everyone is still looking back at the year in retrospect, BBH looks ahead to 2015 in “The Next Step” for Johnnie Walker. The 60-second spot is notable for its unusual visual style, accomplished by filming in one continuous take on a moving set that took around three weeks to complete. Show More Summary

KISSmetrics A/B testing Report: Know How Your Tests Impact Your Customer Acquisition Funnel

A/B tests tell you whether changes you want to make will improve your conversions. The most common example is a test that compares two website headlines. Half of the people who visit the website receive one headline (control), while the other visitors see the other headline (variant). The purpose of the test is to determine […]

You'll Love This Beautiful and Inspiring Holiday Ad, Particularly If You're a Writer

Field Notes, the paper products and accessories brand best known for its stylish notepads—designed by Aaron Draplin, whom you'll remember from yesterday—attempts to convey the intensity and magic of the written word in this holiday film appearing on its website. Show More Summary

SapientNitro Flies Beyond for Grey Goose

SapientNitro, social agency of record and digital agency for Grey Goose, has launched a holiday campaign for the premium vodka brand as an extension of its “Fly Beyond” global campaign. The campaign is centered around two broadcast spots, running 15 seconds and 30 seconds, supported by digital, print and social initiatives. Show More Summary

This 2014 Year in Review Video Starts Off Extremely Confusing, Then Gets Painfully Clear

It's that time again, when we take stock of the year—to revisit all the moments that passed, some we remember, some we've long forgotten. All of our favorite sites are releasing their year-in-review videos, and we are getting nostalgic. Show More Summary

Airbnb for Gingerbread Houses? Fully Baked Parody Is a Sweet Fundraiser for Homeless

Well, this is adorable. For its pro-bono holiday project, agency McKinney created Gingerbreadbnb.com, a site that mimics Airbnb but lets you book virtual stays at confectionary cabins instead. All "bookings" become contributions to New York homeless charity Robin Hoot. Show More Summary

Sherri Maxson, Social Business Leader at Grainger

This is a post from my company, SocialMedia.org’s blog. Check it out for more profiles and stories about the people running social at really big brands. Sherri Maxson is one of those all-star SocialMedia.org members who has taken us along for her career as a social media executive at three different brands. She’s been a […]

CP+B Signs Former Barbarian Group CD

Today we learned that CP+B has hired Creative Director Robert Lund, who joined New York’s Barbarian Group in January after spending two years at McCann New York and left that shop in November. CP+B does not plan to issue a release because Lund’s is the latest in a string of hires, the most prominent among them being W+K CD Kevin Jones. Show More Summary

We Are Social Launches ‘#Holiday360? for Lenovo

Global social media agency We Are Social launched a holiday 360° selfie video campaign for Lenovo entitled “#Holiday360.” The campaign aims to drive a “deeper level of engagement and collaboration between Lenovo and its social community”...Show More Summary

Employees are as or More Important Than Customers: Why Ignoring Employee Engagement Hurts Business

In a late 2013 study, Gallup found that only 13% of workers actually feel engaged at their jobs.  What’s worse is that 63% of the workforce is not engaged at all. But wait, the news gets even more disheartening. An astounding 24%, one-quarter of the global workforce, is actively disengaged right now. Essentially we have […]

The New Republic: Leadership Lapses Causing a PR Crisis

Summary: Look what happens when workaday management clumsiness or incompetence spills over into public awareness – the venerable The New Republic is a current example of internal disarray spilling into a full-blown PR crisis. Effective communication systems matter – inside organizations as well as outside them.

The 13 Biggest Brand Fails of 2014

What were they thinking? That's about all you ask from the marketers on this list of 2014 brand fails, which run the gamut from arrogant to sexist to obscene to just plain stupid. Settle in and get your annual dose of ad-enfreude from these deliciously embarrassing marketing moments. Whatever you did or didn't accomplish this year, be thankful you weren't this dumb.

Copyright © 2011 Regator, LLC