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The Science Behind What People Love to Share on Social Media

The web is a crowded place, with millions of articles being shared every day on social media. Wouldn’t it be nice to know the types of content that resonate with readers the most? Here, at BuzzSumo, we’ve crawled and analyzed over 120 million articles. In this post, we’ll show you the types of content that […]

Nocturnal Beer Drinkers Just Hang Around in This Creepy Ad From Brazil

When you get to a certain point, usually around your mid-20s, you realize there's not much more to life than drinking delicious beer. Imagine a world where you only wake up when it's time to imbibe a bottle of suds. That's the strange...Show More Summary

Announcing a fall internship

I'm hiring one or two paid interns. It's a great opportunity to learn, to experiment and to get some hands on experience. Find all the details right here. If you know someone who might be interested, I'd appreciate it if...        

Doner’s Latest Effort for Fiat Turns from Cute to Threatening

Doner’s latest spot promoting the Fiat starts out cute and sweet before taking a menacing turn. The 54-second animated effort, entitled “Helpful Critters,” opens on a group of woodland critters talking up the Fiat 500?s gas mileage in a casual, conversational tone. Show More Summary

Interview with Content Curation and Marketing Software Guru Pawan Deshpande of Curata

In the world of content marketing, curation plays an instrumental role for companies that want to become a single source destination for industry news and information related to their area of expertise. Interest in curation has grown significantly and to meet demand, a number of software companies have emerged. Curata is one of the leaders [...]

W+K and ESPN Give College Football Fans a Moment in the Spotlight

W+K New York isn’t the only agency that’s been focused on football recently — and for good reason. Not only is the NFL about to start things up again, but this year’s college football season will be the first in history to discard the...Show More Summary

Advertising Jobs: Sterling-Rice Group, XenoPsi Media, Petrol Advertising

This week, Sterling-Rice Group is hiring an art director, while XenoPsi Media needs an integrated art director and copywriter team. Petrol Advertising is seeking a senior interactive art director, and Hearst is on the hunt for an advertising project manager. Show More Summary

Newsletter #1003: The “Blank Walls” Issue

[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] So much amazing potential is in a blank wall. It can bring a community together, help you spread the word about […]

Instagram Users Are Obsessed With Recreating Its Logo, and the Results Are Quite Wonderful

You don't hear a lot of users gushing about their social networks these days, but Instagram seems to be a noticeable exception—as illustrated by the recent trend of photographers creating artistic homages to its logo. Hundreds of people...Show More Summary

Intel Begins Creative Review

Intel has just launched a creative review, which is being held internally, AdAge reports. Sources close to the matter told the publication that Intel, “reached out to a small number of agencies.” While incumbent agency Venables Bell & Partners is believed to be participating in the review, the agency declined to comment. Show More Summary

Why Your Email Marketing Needs to Get Personal

In our recent study, 64% of respondents said they're willing to provide personal information in exchange for a personalized customer experience. Knowing that, businesses need to get personal now. Read the full article at MarketingPr...

Creating Desire.

The door most people love to walk through is the one marked private. Don’t you love that line? I suppose it’s just another way of saying “We all want what we can’t have.” The other day I stumbled on the most remarkable example of creating demand and desire on Emilie Rambaud’s website. I was introduced […] The post Creating Desire. appeared first on Brains on Fire.

Thursday Morning Stir

-Brothers and Sisters introduces “The Dudes” for Betfred (video above). link -Twitter opens analytics dashboard to all users. link -DDB Stockholm launches Swedish campaign letting customers pay for McDonald’s with recycled cans. link -GE...Show More Summary

Beyond Ferguson, Communication Builds Communities

Summary: Here are some thoughts in the aftermath, let's hope, of the strife in Ferguson, MO, that might prompt PR people to look around their own communities for opportunities for healing, bridge-building and relational growth. "Lawlessness, wrongdoing anger and fear," notes Michael Cherenson of Success Communications Group...

Ads Too Fearful, Too Real, Get Few Fans

Summary: Consumers like to be entertained. They like to be scared, too, as long as the program they are watching provides an escape for the troubled character. Though consumers will not stray away from sticky situations, almost all of them will readily prefer happy endings. When an ad does not provide that happy ending, consumers shun the message.

Do You Recline or Not Recline?

Summary: Knee Defender has been getting publicity from being used on an airplane to prevent the seat in front from reclining. The two passengers had an exchange of words, then some water in the face, then the United flight diverted and both passengers removed from the flight. The company that makes the clips called the Knee Defender that kept the seat from reclining...

A Visual Guide to Local SEO for Small Business Websites

A Visual Guide to Local SEO for Small Business Websites written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing and today’s guest post is from Justin Sturges...Show More Summary

All the Top Companies are Hiring: Don't Pay for a Job

Summary: Job seeking seems to be a theme that's been explored a number of times. I think that we need to go into it one more time; it's for the good of humanity. Beyond Madison Avenue is a site directly connected to Talent Zoo, which is a talent and recruitment website and not a paid search firm. Show More Summary

The end of everyone

I'm not sure if it was ever possible to say, "everyone loves ___," "everyone respects ___" or even, "everyone really doesn't like ___", but there's no doubt at all that this isn't true any more. There is no more everyone....        

What happened next?

Business is full of contradictions. Why do accountants, smart people who really understand business, tend to use the least efficient business model, selling their time for money? Why do designers, supposedly highly creative thinkers,...Show More Summary

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