Petsmart has parted ways with agency of record GSD&M and decided to take most of its marketing in-house, just seven months after signing the agency and nine since issuing a creative review, AdAge reports. The company spent $113 million in U.S. Show More Summary
The latest baby-food ad to make the rounds isn't what you'd expect. No perfectly tidy nurseries or matching outfits for JCPenney portraits here. Plum Organics' #ParentingUnfiltered campaign is about real family life—messy, frustrating and somehow wonderful just the same. Show More Summary
SEO is an essential part of any modern marketing system, but like a parking lot outside a store, it is not the complete picture of your businesses processes. A good website plan includes SEO as a foundation, and builds with valuable content to delight your customers, CTAs to convert prospects, a great sales funnel to…more
Times are tough for camera companies. Humans are abandoning digital point-and-shoots in droves, thanks to the ubiquity of smartphones and tablets. And this has apparently forced Nikon to extreme measures, like marketing its cameras to dogs instead. Show More Summary
When things go on sale, (while supplies last, our annual savings event, end-of-season markdowns) it is a combination of scarcity and abundance. Abundance because there's more here for the person who takes action. More variety, more for your money. And...
Last week W+K Portland reintroduced Colonel Sanders for KFC, now portrayed by SNL alum Darrell Hammond, with a series of broadcast and online spots. For Memorial Day, the agency unveiled another series of ads starring Hammond as theShow More Summary
How can you win against competitors? What can you do that they are not doing, or cannot do or say, that's important to customers? Read the full article at MarketingProfs
Summary: If you’re running an online community or corporate website, or advising someone who is, here are “20 community building tips” that ought to be readily at hand, nay practiced. Brooke Ballard thinks that walking in the shoes of your audience members is about the most important thing you can be doing, and, indeed, that’s so.
Why is Local Search So Important? written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing podcast with David Mihm In answer to the question in the title of this post, chew on a few of these...Show More Summary
The U.S. Navy has selected Young & Rubicam as its lead agency, following a review, Adweek reports. Y&R’s responsibilities encompass traditional, digital and mobile advertising, as well as media planning, research and PR. The agency’s contract runs for one year, followed by a series of four one-year options extending through 2020. Show More Summary
Good SEO strategies don’t need to be complicated. In this post I take advantage of 3 very simple ranking factors. Anybody with a website should be able to follow this template to get more search traffic and high rankings on Google. SEO is a long term game plan. Show More Summary
It’s easy to find another service provider. The marketplace is flooded with them. They’re out there right now, offering a commodity service and fighting for attention. It’s hard, really hard, to find an excellent service provider. These valued professionals are rare. Show More Summary
-Iris launched “Staying Ahead of Fear” for Shell (video above). -Global digital agency Mirum (part of J. Walter Thompson) acquired a majority stake in German full-service digital agency RSK. -Adweek examines “Fast-Food Mascots That Should Live Again, and Who Should Stay Dead.” -Hormel Foods Corp. Show More Summary
Wouldn’t it be nice if you and I were just wandering down this sandy path having a nice little conversation. Sometimes I think of these little posts like short morning walks. Photo by Libby Williams. One of the traits we’re all drawn to is confidence. Show More Summary
Summary: Brands have been really bent out of shape since the report that came out towards the end of 2014 stating that less than half the ads presented on the web are being seen by actual people. Yes, the majority of digital ads are being screened by bots and spammers, the worst of the worst in terms of a digital audience.
Summary: In the beginning of broadcast television, only the mega production houses could produce truly original content. Then came syndication, where we were forced to watch movies that we’d seen at the movies already. Television shows? We watch all seven seasons of those already. Don’t trip, but I still watch Friends and The Wire when they come on.
Summary: Food tracking technology is apparently an $11 billion industry. The New England fishing industry is trying to survive and feels this tracking technology may be their best bet to differentiate themselves. The app is under development...Show More Summary
With ubiquitous internet connectivity and billions of people empowered to create and publish online, digital marketing competition is greater than ever. Companies are increasingly challenged to create quality content that can stand out to attract and engage new customers. How can businesses grow their reach and improve content quality in such a market? Through participation [...]Show More Summary
Lenovo hosted the #LightAndSeek urban art exhibition in Singapore to tout their tablet's built-in projector
Looking for a browser extension that approaches ad blocking a bit more creatively? D&AD and Paris agency BETC have just the thing. The British ad organization, which just handed out its 2015 awards last week, has now released The AdShow More Summary