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Four Reasons to Take Advantage of Facebook's Evolving Video Strategy

Facebook is investing heavily in its video service, working hard to grow its video reach and ad efficacy. Here are four reasons marketers need to begin or expand native Facebook video marketing. Read the full article at MarketingPro...

Advertising Jobs: MCD Partners, Madwell, Grow

This week, MCD Partners is hiring an account supervisor, and Madwell is looking for a senior media planner. Grow needs a vice president of client engagement, while LaPlaca Cohen is seeking a digital media analyst. Get the scoop on these...Show More Summary

Star Group Communications Shuts Down

In a somewhat dramatic turn of events, New Jersey-based Star Group Communications, identified as “the largest woman-owned marketing and communications firm in the country,” officially closed all of its offices today after more than 30...Show More Summary

Increasing Sales From Mobile Visitors (Infographic)

The use of mobile devices on the web is increasing, and Google is adding more updates to their search algorithm that favor mobile-friendly websites. So if you’re only thinking about desktop visitors, it’s high time to make your site mobile-friendly. From checking to confirm your website works with mobile to ensuring you comply with Google’s […]

Wednesday Odds and Ends

-Viacom Velocity launched “The Fat Jewish is Big Data featuring Todrick as Hadoop“(video above). -Melia Hotels International selected Gravity Media as its digital agency of record for the Americas. -Adweek takes a look “Inside Grey’s...Show More Summary

ECD Matt Ian Leaving TBWA for Droga5

Matt Ian, a longtime creative department fixture who spent the last two years as ECD at TBWA\Chiat\Day New York, will leave that agency this month to become group creative director at Droga5. Sources told us about the move before the...Show More Summary

The WOM Conversations That Dominated Cannes

Each year the Cannes Lions International Festival of Creativity celebrates the most creative, innovative, and inspiring campaigns of the marketing and advertising industry. Last week a record 12,000 attendees assembled on the shores of France to sip wine and revel in each other’s design, PR, film, and digital marketing accomplishments. Show More Summary

Isobar Canada Gets Kinky for Durex

Isobar Canada turns up the heat in the most Canadian way possible with its new spot for Durex Play Pleasure Gels, entitled “Play, Eh?” The 60-second spot presents a series of sexual positions, with a distinctly Canadian twist. AmongShow More Summary

Producer - New York, NY

Company: Magnani Caruso Dutton Location: New York, New York Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: None Required Job Status: Full Time Salary Range: Commensurate with Experience

Must Be Something Gets Really Fast for Nike

Portland, Oregon full service agency Must Be Something launched a celebrity-filled 60-second spot for Nike touting the brand’s Air Zoom Elite 8, entitled “Find Your Fast.” In a marriage of form and function, the ad, directed by Chappelle...Show More Summary

Agency Creatives Launch Tinder…for Baby Names

Hey there, agency creatives: are you and your significant other expecting yet still struggling to decide whether your first-born will be Jayden, Reagan or Madison? Damjan Pita and Derek Evan Harms–who both happen to be ACDs at BBDO New...Show More Summary

McCann Macedonia Promotes Local Beer via Chaos and Marriage

There’s no better way to kick off the holiday weekend than with a brew ad. McCann Skopsje, the agency’s Macedonian branch, obliges with a campaign for Skopsko, billed as the oldest and most popular brand of its kind in said country. Directed...Show More Summary

Not Everyone Loved This Giant Confetti-Ejaculating Schlong

As it turns out, not everyone is a fan of having a giant penis sneak up on them and splooge golden confetti everywhere. When sex education charity RFSU tasked enthusiastically-named Norwegian agency Involve! with promoting condom use in the face of rising chlamydia rates in Norway, the agency thought big…big penis. Show More Summary

Facebook Just Updated Its Logo Ever So Slightly. Can You Tell the Difference?

Facebook has basically used the same logo since 2005—its name in white, in Klavika font, on a blue background. But this week, the company, which is now allegedly worth more than Walmart, decided to change its logo font, opting for a custom font designed in-house, according to Mashable. Show More Summary

7 Things You Should Learn From The Customer Who Doesn’t Convert

Everyone hates shopping cart abandonment. It’s the boogeyman of Internet marketing, the nemesis of conversion optimizers, and the headache of Internet sales. We fight it tooth and nail. We test incessantly. We optimize, reoptimize, and re-reoptimize, trying to defeat the rising tide of abandonments. But for all our frenetic battles against shopping cart abandonment, could […]

Nike Makes One of the Fastest Ads Ever to Sell the Zoom Air Sneaker

A super-fast sneaker deserves a super-fast commercial, and Wieden + Kennedy delivers one here for the Nike Air Zoom Elite 8 running shoe. Blink and you'll miss it. The 60-second "Find Your Fast" spot—directed by Neal Brennan, co-creator...Show More Summary

Anomaly Crafts Tearjerker for Duracell

Anomaly gets in on the “sadvertising” trend with a new spot for Duracell, entitled “The Teddy Bear.” The 90-second spot, based on a true story, shows how a teddy bear helped keep a military officer and his daughter close while he was away. Show More Summary

Project Manager - Atlanta, GA

Company: Crisp Video Group Location: Atlanta, Georgia Industry: Not Specified Career Level: Early Career (1+ yrs experience) Minimum Education: None Required Job Status: Full Time Salary Range: Commensurate with Experience

Marketing Solutions Coordinator (Advertising Operations Coor - Washington

Company: FierceMarkets Location: Washington, District of Columbia Industry: Advertising - Media Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

How to Advertise to Millennials.

Four spec ad examples of Millennial-targeted advertising from an expert. LINK—on Digiday.

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