Company: Blue Sky Agency Location: Atlanta, Georgia Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time
Viewers tuning in for coverage of the third and final presidential debate on Wednesday night will see both sides working together for the greater good, blazing new trails toward a brighter tomorrow. Alas, we're not talking about the candidates for our nation's highest office. Show More Summary
“How do we start to synchronize all of the efforts between marketing and sales into a coordinated play through account based marketing?” That is the question Jon Miller posed to an audience of 150 marketers in today’s first breakout session at MarketingProfs B2B Marketing Forum. As the CEO and Co-founder of Engagio and Co-founder of [...]Show More Summary
Guns don't kill people. Babies kill people.
You’ve probably seen a lot of blog posts floating around the internet about A/B testing successes. This blog is no exception. But hardly anyone talks about their failed experiments. I don’t blame them–it’s hard to expose to the world that you weren’t right about something. Which leads us to believe…is anyone running failed, insignificant tests? […]
It's an addition to the strategy offering.
If you've ever wanted to try to climb inside the head of a drug addict willing to shoot up a flesh-rotting, mind-melting opioid, now may be your chance. A surreal six-minute video from Europe is aiming to battle the use of krokodil—a...Show More Summary
Uber is doing huge business in Mexico City, to the point where they feel comfortable using drones to taunt people who aren't using their service yet. A recent ad stunt for UberPOOL saw the company fly drones over gridlocked traffic.Show More Summary
"How The Rebels Saved Christmas" follows last year's "Battle For Christmas Morning" effort and arrives ahead of the December release of Rogue One.
One of the things I both love and hate about the marketing industry is the constant quest for creating the hot new thing. Sometimes, there really is something that is so new and innovative, like the topic for last week’s column – retargeting...Show More Summary
In September, Hillary Clinton released a devastating attack ad on Donald Trump, in which young girls are seen looking at themselves in the mirror while Trump's offensive remarks about women—in particular, their looks—are heard in the...Show More Summary
Company: AAA Life Insurance Company Location: Livonia, Michigan Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time
I’ve been away for a few months to work on my startup. It’s been a real challenge but it’s helping me grow further as a person, as an entrepreneur. As my schedule has permitted me to start writing again, I “think” I’m actually back now!...Show More Summary
If you're sharing a cab to the airport with a stranger, what happens if he's two inches taller than you? Probably nothing. There's nothing to distract, or to cause discomfort. You make small talk. What if he's a little shorter...
This week, members of the TopRank Marketing team are off to Boston to celebrate the 10th anniversary of the MarketingProfs B2B Marketing Forum. It’s no mystery that this conference put on by Ann Handley and the incredibly talented MarketingProfs team is one of our favorites. In addition to our CEO Lee Odden speaking at the [...]Show More Summary
Summary: Why is one of the world’s biggest advertisers Coca-Cola centralising its social media marketing? It’s less a shift in the traditional agency model and more a course correction to how things should function as brands reach social media maturity. Having multiple agencies run different accounts independent of one another was expensive...
Summary: Rich Silverstein is an ad industry legend. But legends are made, not born. The co-creator of the “Got Milk?” campaign never intended to go into the agency world. Silverstein began his career in graphic design and...Show More Summary
Summary: Today’s article is a controversial one, with many PPC marketers believing that long tail keywords are the holy grail of Adwords and that they are the best way to get cheap high converting traffic. I am forever hearing from so called “PPC Experts” say that they were able to double a client’s profit by taking all of their 2-4 word...
Former CCO Duncan Milner will now serve as global creative president.
The winnings were split between the two agencies.