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Petsmart Drops GSD&M, Takes Marketing In-House

Petsmart has parted ways with agency of record GSD&M and decided to take most of its marketing in-house, just seven months after signing the agency and nine since issuing a creative review, AdAge reports. The company spent $113 million in U.S. Show More Summary

Parenting Isn't Pretty in This Plum Organics Ad, and That's the Point

The latest baby-food ad to make the rounds isn't what you'd expect. No perfectly tidy nurseries or matching outfits for JCPenney portraits here. Plum Organics' #ParentingUnfiltered campaign is about real family life—messy, frustrating and somehow wonderful just the same. Show More Summary

Creating an Online Experience with the Right SEO Partner

SEO is an essential part of any modern marketing system, but like a parking lot outside a store, it is not the complete picture of your businesses processes. A good website plan includes SEO as a foundation, and builds with valuable content to delight your customers, CTAs to convert prospects, a great sales funnel to…more

Nikon Strapped a Camera to This Dog's Heart and Took Photos When He Got Excited

Times are tough for camera companies. Humans are abandoning digital point-and-shoots in droves, thanks to the ubiquity of smartphones and tablets. And this has apparently forced Nikon to extreme measures, like marketing its cameras to dogs instead. Show More Summary

What is a sale for? (48 hours)

When things go on sale, (while supplies last, our annual savings event, end-of-season markdowns) it is a combination of scarcity and abundance. Abundance because there's more here for the person who takes action. More variety, more for your money. And...        

W+K Portland Rolls Out More Colonel for KFC

Last week W+K Portland reintroduced Colonel Sanders for KFC, now portrayed by SNL alum Darrell Hammond, with a series of broadcast and online spots. For Memorial Day, the agency unveiled another series of ads starring Hammond as theShow More Summary

Differentiation and Positioning: What Does Your Business Stand For?

How can you win against competitors? What can you do that they are not doing, or cannot do or say, that's important to customers? Read the full article at MarketingProfs

Building Community Takes a Forthright Focus

Summary: If you’re running an online community or corporate website, or advising someone who is, here are “20 community building tips” that ought to be readily at hand, nay practiced. Brooke Ballard thinks that walking in the shoes of your audience members is about the most important thing you can be doing, and, indeed, that’s so.

Why is Local Search So Important?

Why is Local Search So Important? written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing podcast with David Mihm In answer to the question in the title of this post, chew on a few of these...Show More Summary

U.S. Navy Names Y&R Lead Agency

The U.S. Navy has selected Young & Rubicam as its lead agency, following a review, Adweek reports. Y&R’s responsibilities encompass traditional, digital and mobile advertising, as well as media planning, research and PR. The agency’s contract runs for one year, followed by a series of four one-year options extending through 2020. Show More Summary

SEO Strategy Template – Keyword Planning Secrets

Good SEO strategies don’t need to be complicated. In this post I take advantage of 3 very simple ranking factors. Anybody with a website should be able to follow this template to get more search traffic and high rankings on Google. SEO is a long term game plan. Show More Summary

How easy would it be for your clients to replace you?

It’s easy to find another service provider. The marketplace is flooded with them. They’re out there right now, offering a commodity service and fighting for attention. It’s hard, really hard, to find an excellent service provider. These valued professionals are rare. Show More Summary

Wednesday Morning Stir

-Iris launched “Staying Ahead of Fear” for Shell (video above). -Global digital agency Mirum (part of J. Walter Thompson) acquired a majority stake in German full-service digital agency RSK. -Adweek examines “Fast-Food Mascots That Should Live Again, and Who Should Stay Dead.” -Hormel Foods Corp. Show More Summary

What does confidence look like to you?

Wouldn’t it be nice if you and I were just wandering down this sandy path having a nice little conversation. Sometimes I think of these little posts like short morning walks. Photo by Libby Williams.  One of the traits we’re all drawn to is confidence. Show More Summary

Is 100% Viewability Realistic? Doubtful

Summary: Brands have been really bent out of shape since the report that came out towards the end of 2014 stating that less than half the ads presented on the web are being seen by actual people. Yes, the majority of digital ads are being screened by bots and spammers, the worst of the worst in terms of a digital audience.

Want to be Big in Content? Be Like HBO!

Summary: In the beginning of broadcast television, only the mega production houses could produce truly original content. Then came syndication, where we were forced to watch movies that we’d seen at the movies already. Television shows? We watch all seven seasons of those already. Don’t trip, but I still watch Friends and The Wire when they come on.

Swipe a Code, Meet Your New England Fisherman

Summary: Food tracking technology is apparently an $11 billion industry. The New England fishing industry is trying to survive and feels this tracking technology may be their best bet to differentiate themselves. The app is under development...Show More Summary

If You Want Your Content Marketing to be Great, Ask Influencers to Participate

With ubiquitous internet connectivity and billions of people empowered to create and publish online, digital marketing competition is greater than ever. Companies are increasingly challenged to create quality content that can stand out to attract and engage new customers. How can businesses grow their reach and improve content quality in such a market? Through participation [...]Show More Summary

Tablet Projector Powers an Urban Talent Showcase

Lenovo hosted the #LightAndSeek urban art exhibition in Singapore to tout their tablet's built-in projector

This Browser Extension Replaces Boring Old Preroll With the World's Best Ads

Looking for a browser extension that approaches ad blocking a bit more creatively? D&AD and Paris agency BETC have just the thing. The British ad organization, which just handed out its 2015 awards last week, has now released The AdShow More Summary

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