In case you haven’t seen it already this morning, The Publicis Groupe officially rewarded Maurice Levy for his failure today by extending the current chief executive’s role until (approximately) Avengers 3. Despite the fact that Levy...Show More Summary
Summary: We ought to note that this is Public Relations Measurement Week, as promoted by the International Association for the Measurement and Evaluation of Communication (AMEC). With the advent of digital PR, measuring discovery and results is virtually obligatory. Show More Summary
Tired of being awoken by talk radio or the dulcet default chimes of your smartphone? Maybe you'd like a nice cup of Ethiopia Yirgacheffe instead? The Barisieur is here to help. Or at least it will be when British designer Joshua Renouf gets it to market at an estimated price of £250 (which is $405 on our side of the pond). Show More Summary
This concept and the visual was taken from my new book which just came out called, The Future of Work: Attract New Talent, Build Better Leaders, and Create a Competitive Organization. One of the things I have been writing about and have...Show More Summary
I’ll preface this post by saying I’m a huge Instagram fan. Of all the social networks, it’s the one I’d miss the most if it were to disappear tomorrow. I suspect this love is rooted in a favorite childhood pastime: thumbing through old...Show More Summary
Indianapolis-based agency Young & Laramore has launched a new social campaign for Schlage today, entitled “The Keyless Era.” The campaign debuted yesterday with a teaser (video above), promoting the company’s keyless electronic locks. Show More Summary
Webcam doesn’t work. Could be the drivers, sound card, software conflict, cables. Hours of troubleshooting. (And once you start messing with setting and software, you’re causing new problems. Or maybe it’s this cute (but crappy) USB hub. Lesson: Always check the simplest thing first.
Marketing is about building relationships, and one of the best ways to do that is to meet with customers in person. Read the full article at MarketingProfs
-Pampers ad from Beacon Communications, celebrating moms on their babies’ first birthday, goes viral (video above). link -Coca-Cola brings back Surge for limited release on Amazon, sells out within hours. link -Photoshopped CoverGirl ad used to protest NFL Commissioner Roger Goodell. Show More Summary
Jennifer Garner is back on TV and very upset with chairs in two new ads for Capital One's Venture Card. The visuals in the two spots, titled “Seats” and “Musical Chairs,” are bright and whimsical, which contrasts with Garner's concerned vocal delivery. Show More Summary
The brand aims to inspire spur-of-the-moment creativity with the help of a new online platform
Summary: Our kids DVR Master Chef, so we end up watching it as a family. In addition, a local 19-year-old made the show, so our interest was piqued and we tuned in to see how he would do. As a result, we all became quite enamored with the show and watched each episode. Show More Summary
Note from Lee: Please welcome Andy Thomson from TopRank in his first post to Online Marketing Blog: In managing the content marketing for a brand, you have to focus on the bottom line. You have to push sales to help you reach growth goals for the business. But in reality, most people who encounter your brand [...]
like this stuff. When you work in a genre (any genre), break all the rules at your own peril. Sure, you need to break some rules, need to do something worth talking about. But please understand who the work is...
I’ve often written about the damage that can be caused, when you push your marketing at people. No matter how great your product or service is, how great your offer is or how good your intentions are, people hate having things forced upon them. Show More Summary
Summary: I was once given the assignment to watch inspirational/business speaker Jim Collins' presentation, "Good is the Enemy of Great," and summarize his lengthy keynote presentation into an article of about 750 words. In general, it was good, but certainly NOT great. I felt there were unmistakable lapses in logic and a few awkward stumbles in delivery.
Summary: The fascinating thing about human behavior is the fact that we search out elements that reflect our personalities. Our habits can give social scientists clues into our thinking, abilities, and intelligence. To think -- our cursive being more sharp than round could be a hint if we're more logical than creative. Show More Summary
-We’re not sure whether this Canon spot from JWT London is a travel ad or an attempt to make American “football” look extra civilized by comparison. -Havas Worldwide Japan named David Morgan its executive creative director. Prior toShow More Summary
Back in July we reported that ECD Michael Canning had left Leo Burnett’s New York office, and today we know where he went: to the West Coast and a new group creative director role at 72andSunny. Canning — another Australian — was hired...Show More Summary