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BBDO Wins American Family Insurance

BBDO added to a recent series of client wins this morning by adding American Family Insurance to its roster (BBDO’s New York office won CVS/Caremark back in March just a few days after its San Francisco wing scored Wells Fargo). BBDO...Show More Summary

Diet Racism: The Official Drink of Brands That Just Don't Get It

The official drink of the Washington Redskins … and Dave & Buster's? College Humor created this fake ad a little while back for Diet Racism—the drink that has all the sweet ignorance of regular racism but with none of the guilt or self-awareness. Show More Summary

Poo-Pourri Drops a Load of Poo Puns in ‘Even Santa Poops’

Poo-Pourri made waves last year with the viral “Girls Don’t Poop” video introducing its toilet deodorizer with pun-filled toilet humor that went on to garner over 30 million views on YouTube. While the follow-up, “Second Hand Stink,”...Show More Summary

Newsletter #1015: The “Turn It Around” Issue

[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Negative word of mouth, PR flubs, cavities — you can’t avoid them all, but some smart companies know what to do […]

Sharon Crost on five ways Hitachi Data Systems uses big social data to map the customer journey

This is a post from my company, SocialMedia.org’s blog. Check it out for more profiles and stories about the people running social at really big brands. For this case study, we dove into a presentation by Hitachi Data Systems’ Senior Social Business Lead, Sharon Crost, at our Brands-Only Summit in Orlando. Like most BtoBs, Hitachi […]

Use small stuff to make big impressions

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. While your service and your stuff are key to giving your customers a remarkable experience, sometimes what they talk about has more to do with the little details. These small things make […]

FCB's Giant Eco-Civic Project Would Create a South African Flag Visible From Space

FCB South Africa is running an idea up the flagpole. A really big idea. In fact, the idea is ginormous. And its main component is a South African flag so large, it will be visible from space, 30 miles above the Earth. The Giant Flag project was put in motion last month by Guy Lieberman, the agency's head of green and social new business development. Show More Summary

Publicis Groupe’s Level Studios Has a New CEO

Publicis Groupe’s Level Studios has announced the appointment of Dan Connolly as CEO, MediaPost reports. He fills a role left vacant by the departure of Tom Adamski, now CEO of Razorfish Global, for Rosetta in April of 2013. Connolly,...Show More Summary

10 Ways Online Training Can Help Organizations Save Big

Thinking about making the switch from in-person training to online training? Then consider the following 10 ways online training saves you money. Read the full article at MarketingProfs

Thursday Morning Stir

-Carmichael Lynch bangs the “Backyard Gong” for SteaknShake (video above). -Twitter gives “Buy” button its first holiday promotion. -MTV’s Staying Alive Foundation and Durex teamed up with celebrities, including Enrique Iglesias andShow More Summary

Today's Hardball Media Expectations

Summary: Nothing is off the record, not even silence. The media expects, and especially with the competitive pressures it’s under these days, will insist upon, immediate accountability. From two or three of the seamiest stories...Show More Summary

Snark Master AdWeak Is Out With New Editions of Advertising Insider

If you recall, last month AdWeak teamed with stock footage company Dissolve to launch Advertising Insider. The combination is the best of both world's. On the one hand, AdWeak gets yet another platform through which to share his epically jaded advertising headlines. Show More Summary

Brand Strategists Answer Top 5 Social Questions

Earlier this year during SXSW Interactive, Spredfast gathered together a team of five leading brand strategists to answer the five most pressing social questions in marketing today. 1. What are the factors your brand considers before launching a social campaign? 2. Show More Summary

15 Women Who Rock Social Media at Top Tech Companies – Career Advice & Insights

To honor women who “rock” the social web, we’ve been publishing a list for the past 4 years and  2014 marks the 5th. That’s about 100 social media pros we’ve featured ranging from marketers to business owners to those using social media to advance a cause. Many of those honorees have reached out to share they’ve [...]

Are Marketing or Public Relations Industry Associations Worth It?

As a long time digital marketing and PR practitioner, I’ve had the opportunity to be involved with a diverse mix of marketing and communications industry associations: DMA, PRSA, AMA, MIMA, SEMPO, IABC, BMA, MN Search and while not technically an association, SMBMSP. Most industry associations provide a core set of benefits to members ranging from [...]

3 Content Curation Best Practices to Optimize Your Content Marketing

Blending a mix of new content with the filtering and management of other useful information streams is a productive and manageable solution for providing prospective customers a steady stream of high quality and relevant content. There are several good services that facilitate curation tasks and software can help, but on it’s own, software isn’t the answer. [...]

Meet the Doll That's Proportioned Like a Real Woman, and Comes With 'Imperfection' Stickers

She's just like the iconic Barbie, but normal. The Lammily doll has the proportions of an average 19-year-old woman's body, based on data from the CDC—unlike the Barbie doll, whose proportions will never be replicated by any actual human. Show More Summary

Joss & Main Helps Customers with Top 10 Picks

Summary: Do you have some people in your circle that give valuable opinions? Do you pick your new appliance based on ratings from Consumer Reports? Do you only buy from an eBay seller with 100% positive ratings? We tend to like to know what other people think.

One Club Announces Five New Hall of Famers

Summary: We've said it several times before. If AdLand knows anything at all, it knows how to reward itself. The One Club, one of the premier creative organizations in the industry, announced five industry professionals who will be inducted into the One Club's Hall of Fame. Show More Summary

KLM Surprises Passengers with Personal Messages from Friends, Family on their Headrests

The airline collaborated with Amsterdam Airport Schiphol for the heart-warming Cover Greetings campaign

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