A group of pets introduce the Sony GTK-XB7 home audio speakers.
Droga5 has also made ads for her over the past year.
That means "crowdsourced" to Johnsonville employees. Allegedly.
Hofferman joins as SVP/client services while de Jong will lead creative.
It was the worst direct marketing in the history of direct marketing.
What did you do for your 10th anniversary?
A separate creative review for Chrysler is ongoing.
GrupoGallegos beat our nine other agencies to secure the account.
Time was, McDonald's put toys in their Happy Meals to promote movies. Now they just dye their burgers, we guess. McDonald's China is making chicken and pork sandwiches with special red and green buns in advance of the Angry Birds Movie, and they're hardly a welcoming sight. read more
Coca Cola Israel created a TV ad that activates mobile apps to deliver sodas door-to-door
Founders of digital agency took what makes them genetically unique to express their mission
It's the agency's first full campaign under new CCO and Martin Agency vet Deb Hagan.
The campaign claims the New York Lottery "draws New Yorkers together, in a fun way."
Email is evolving in response to other digital channels, such as native advertising and social media. Find out what you need to do to remain competitive. Read the full article at MarketingProfs
You know that customer retention is important for any company; even more so for SaaS. If you keep customers around, they keep paying you. Churn rate should be one of the most important metrics for any SaaS company. Though there are many ways to reduce churn, there is one way that we’ve found to be […]
Can discordant screaming sell ice cream? Snickers sure hopes so, because that's the angle it's going with this new spot for Snickers ice cream bars. Playing on the "I scream, you scream" rhyme, the ad shows a mom and son, a crab, a tattooed...Show More Summary
Fashion futurists, rejoice! Google and Levi's first smart garment has arrived, and it's a jean jacket that connects to your smartphone. The tech giant's Project Jacquard, focused on developing touch-sensitive fabrics, has been publicly working with the storied denim brand for a year now. Show More Summary
Snickers has dreamed up one of the cooler online/offline advertising-meets-point-of-sale hybrid campaigns of the year, introducing a "Hungerithm" that gauges the mood of the Internet and adjusts the price of its candy bars in 7-Eleven stores accordingly, in real time. The angrier the Internet, the cheaper the candy—to make everyone a bit happier. read more
No doubt you have read the headlines: Brazil is in crisis. Without question, 2016 has not been a good year thus far for Brazil. Any recent discussion of the country is now expectantly peppered with tales of political scandal and corruption, economic woe, and ultimately, overall dread. Show More Summary