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Happiness Brussels Launches ‘Shadow WiFi’ for Skin Cancer Prevention

Happiness Brussels found a different approach to skin cancer prevention. Instead of simply informing people of the dangers of UV rays and spending too much time in the sun during the summer months, the agency created a “Shadow WiFi” network, which only works when users are in the shade. Show More Summary

4 Critical Parts to Every Inbound Marketing Strategy

Great products sell themselves. So how can you get your product to sell itself?  By focusing less on marketing your product and more on helping your customers succeed. It seems crazy, right? But it works on account of one thing: action, action that helps your customers become successful. This is the essence of inbound marketing. Your…more

Your Email Marketing Campaign Isn't Attracting Millennials (for Good Reasons)

Are you making these four mistakes when emailing Millennials? Read the full article at MarketingProfs

TBWA\Chiat\Day Unleashes the Formula for Gatorade

TBWA\Chiat\Day launched a new spot for Gatorade, entitled “The Formula to Unleash,” featuring a slew of soccer greats. The spot imagines different clubs as driven in different ways related to the team be it cannons, the power of sound, gears or hyper-vigilant zebras. Show More Summary

Waffle House Unracists Its Cinco de Mayo Tweet Just in Time

It's Cinco de Mayo, and here's a simple rule for all you brand social managers out there: Don't make puns using the name Juan. Dave and Buster's learned this the hard way. And his morning, Waffle House did the same thing, tweeting: "Bacon,...Show More Summary

Freelance Client Manager - Cincinnati, OH

Company: Landor Associates Location: Cincinnati, Ohio Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Freelance/Contract

Client Director - San Francisco, CA

Company: Landor Associates Location: San Francisco, California Industry: Advertising - Brand Strategy Career Level: Senior Level Career (10+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time

Show your customers that you care

In previous posts, we’ve explored the idea that a potential buyer has to know, like and trust you before they’re going to buy anything from you.   In this one, I want to dig into the trust part of the equation a little deeper and how important it is to show your customers that you care. […] The post Show your customers that you care appeared first on Drew's Marketing Minute.

Tuesday Morning Stir

-DDB Budapest introduced the BagTray for McDonald’s Budapest. -Spike Lee speaks on “Clients, the Knicks and the Need for Change in Adland.” -The Advertising Week Social Club talks with “Gerry Graf on Overcoming Fears and Being Brave.” -Havas...Show More Summary

Audi Makes Fun of Women Drivers (but Not Really) in Curious Twitter Campaign

Audi Ireland has decided to directly address the stereotype that women are bad drivers in a Twitter campaign that aims to undermine that perception. The automaker last week posted a series of images that appeared to make fun of women drivers—including scenes of poorly parked cars and men in passenger seats looking terrified. Show More Summary

Natural Hair Product Sales Are Soaring

Summary: For ages, we saw a majority of black women appear in media with hairstyles heavily leaning towards the Eurocentric variety. Within the past two years, more black women have been appearing in digital, print, and television ads...Show More Summary

Sales Offers Help Quantify Podcast Advertising

Summary: In the age of Big Data and the C-Suite's insatiable appetite for ROI, AdLand has been fumbling for numbers that support creativity. No longer does the "gut feeling" set marketers and brands at ease. In order to do what creatives...Show More Summary

Google’s ‘Project Fi’ Will Change Smartphone Data Plan Pricing

Summary: Google wants you online more often and longer. They are developing a new program, Project Fi, to make it easier for you to be on online. “Project Fi is a program to deliver a fast, easy wireless experience in close partnership...Show More Summary

New Poll Provides a Starting Point on Race in the U.S.

Summary: Don’t know how you feel about telephone polling, but here, at least, is a mile marker for our times. CBS News and the New York Times took a poll from April 30 to May 5 that found, by extension, that 61 percent of Americans “now say race relations in the United States are bad,” the highest percentage since 1992.

Book Review & Interview: Social Content Marketing for Entrepreneurs by Dr. Jim Barry

How many times have you wished that someone would create a textbook filled with why’s and how to’s of digital marketing? If you’re like me, the answer to that is “Too many times to count!”. Let’s face it, the work that we do and how we do it evolves so quickly it can be hard to [...]Show More Summary

A guaranteed way to increase your chances of success

So, you’re working on a new idea or trying to improve your business results. You have a couple of options open to you: You can go through the long, costly process of trial and error… work hard and hope it works. Alternatively, you can save yourself a lot of time and money. Show More Summary

Telling the truth with charts

A chart tells a story. Explain what's happening in a way that's understood, in a useful, clear presentation that's true. But too many charts fail at this simple but difficult task. Consider this chart of the frightening decline in reading...        

Why the Next Phase of Marketing to Women is Marketing with Women

Whether it’s Gisele punching mean tweets or children showing us how they throw “like a girl,” female empowerment campaigns are one of the biggest trends in advertising today. Marketers are beginning to understand what women want to see...Show More Summary

Monday Odds and Ends

-Verizon launched a “#CaptureTheDroid” effort for Star Wars Day (video above). -The United Nations calls on agencies to participate in the “World’s Largest Advertising Campaign.” -Wongdoody introduced a $5,000 Women in Advertising scholarship. -The...Show More Summary

Mood Uses 3-D Printing for Good in Huggies Mother’s Day Spot

Brazilian agency Mood teamed up with 3-D printing shop The Goodfellas for this heartwarming Mother’s Day ad for Huggies Brazil. The spot tells the story of a pregnant woman named Tatiana, blind since 17, as she waits for the birth of her son, Murilo. Show More Summary

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