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Watch This Swordsman Play A Real-Life Game of Fruit Ninja

So PillsburyToaster Strudel teamed up with Guinness Book of World Records-holding swordsman Isao Machii for a crazy stunt in Los Angeles. The brand gathered a crowd and let them toss all kinds of fruit -- and Toaster Strudel -- at him...Show More Summary

Axe Collaborates with Tongal in ‘Kiss for Peace’

Axe collaborated with advertising crowdsourcing community Tongal for “Kiss for Peace,” a digital extension of the brand’s “Peace” campaign that launched early this year with a Super Bowl spot. While that spot was created by Axe’ agency...Show More Summary

Leslie Wolf-Creutzfeldt on Corporate Communications in the Dodd-Frank Era

In this LEVICK Daily video interview, LEVICK Senior Vice President Leslie Wolf-Creutzfeldt outlines the ways in which Dodd-Frank has impacted public companies' investor, client, consumer, and public outreach efforts. While there areShow More Summary

W+K Amsterdam and Kevin Durant Want to Know Who’s ‘The Next Baddest’

In a recent spot launching Nike’s “KD Stratosphere Collection” for Foot Locker, Kevin Durant and W+K Amsterdam have a message for all the aspiring stars with big hoop dreams: bring it, son. In this sequel to the older “baddest” spot from July, Durant strikes a note of solidarity with all the playground amateurs: he was there once, too. Show More Summary

Eavesdropping on Lawyers

Summary: Relationships between lawyers and PR people are famously uneasy. To gain insights into where lawyers are coming from (if you have time to spare on such a lofty pursuit), we pass along our discovery of Kevin O'Keefe's blog, "Real Lawyers Have Blogs". Show More Summary

Doner, Ogilvy & Mather Target Small Businesses for The UPS Store

The UPS Store agency of record, Doner, Detroit, and UPS agency of record, Ogilvy & Mather, Chicago, teamed up on a new integrated campaign promoting The UPS Store to small business owners. Ogilvy & Mather created the television spot for the campaign, entitled “Mailbox Confessions,” while Doner handled the rest of the work. Show More Summary

Newsletter #1002: The “Lessons from a Texas Grocery Store” Issue

[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] If you’re from Texas, you’ve heard of H-E-B. It’s the central Texas grocery store that people are actually proud of. It’s […]

Brains on Fire Ranks Among Top 100 Agencies for Social Presence

At Brains on Fire, we’re lovers of lists. (As our affinity for post-it notes will attest.) Today, we added a new list to the list of lists we love. PivotStack recently scored the social presences of agencies around the world, and we were thrilled to learn that Brains on Fire has been ranked among the top 100. Show More Summary

Kia's Hamsters Are Back, and Getting Lucky With Sexy Lady-Hamster Girlfriends

Kia's oddly endearing and enduring hamsters have returned, this time dabbling in experiments that make Weird Science look scientifically responsible by comparison. The new ad from David&Goliath for the plug-in 2015 Kia Soul EV takesShow More Summary

Baker's Dozen: My 13 Favorite Episodes of the Marketing Smarts Podcast

Marketing Smarts podcast host Kerry O'Shea Gorgone boxes up a baker's dozen of her favorite episodes to date and reasons why you should give them a listen. Read the full article at MarketingProfs

Thursday Morning Stir

-StrawberryFrog founder Scott Goodson was a guest on Bloomberg News (video above). -Vine now allows users to upload videos. link -SoundCloud is beginning to incorporate advertising. link -Toronto-based agency TraffikGroup tapped YouTube star Gavin Peacock for Kellogg. Show More Summary

Brazilian Beer Film Shows Consumers as Creatures of the Night

Skol introduces its latest product by comparing its customers to bat who live to party at night

How to Get More Customers for Free This Week Through Google

How to Get More Customers for Free This Week Through Google written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing and today’s guest post is from Erik Larson – Enjoy!  You’re getting frustrated. Show More Summary

A Guide to Predictive Marketing

Summary: Data in marketing is nothing new. The face and application of data is only shifting to a new landscape -- the digital one. As we marketers bumble through Big Data, there are those companies and thought leaders who believe that...Show More Summary

The Cruise Lines Set Eyes on China

Summary: International expansion is an important aspect of branding. The huge potential with the Chinese market is alluring, but the difficulty with gaining access to that market makes it challenging. Royal Caribbean Cruise Lines has a $935 million ship that will be sailing out of Shanghai next year. Carnival Cruise Lines will have four ships based out of Shanghai next year...

Lessons on Marketing Strategy and Content Marketing ROI – Michael Brenner Interview

One of the key players and innovators in the world of content marketing is Michael Brenner. During his time at SAP as Vice President of Marketing & Content Strategy and the Managing Editor for the SAP Business Innovation site, Michael also co-created one of the most popular B2B marketing websites, Business to Community. Today, you’ll find him [...]

Tone deaf

Great marketers have empathy. They're able to imagine what it might be like to have a mustache or wear pantyhose. They work hard to imagine life in someone else's shoes. Bullies are tone deaf. They don't always set out to...        

Introducing The Future of Work Podcast

I’m very excited to announce that we are launching a weekly podcast dedicated to exploring themes, ideas, and concepts related to the future of work. Each podcast will be around 45 mins to one hour in length and will tackle a specific...Show More Summary

The Future of Work Podcast, Episode 1: Dan Schawbel – Millennials in the Workplace

http://traffic.libsyn.com/futureofworkpodcast/completed_Dan_Podcast.mp3   What this episode is about and why you should care Millennials are one of the five trends impacting the future of work, the others are: globalization, technology, new behaviors, and mobility. Show More Summary

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