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Leo Burnett Runs ‘Easter Errands’ for Co-operative Food

Leo Burnett London recently launched an Easter spot for Co-operative Food entitled “Easter Errands.” In the spot, a young boy seems happy to go on a bike ride to run an errand for his mother, who cautions, “Don’t be long.” After a brief bike ride he arrives at the Co-op and runs into a classmate. Show More Summary

David Beckham Finds a Somewhat Less Chiseled Partner for Latest Underwear Ads

The earnest, staid tone of underwear advertisements easily lends itself to parody. And while that tactic has been on trend, new Late Late Show host James Corden has taken it a step further with David Beckham, a man who is famous for stripping down to his skivvies. Show More Summary

W+K Tokyo Crosses ‘The Finish Line’ for Nike

W+K Tokyo launched the final spot in its “Re:RUN” campaign for Nike Women’s in Japan, entitled “The Finish Line.” The new spot concludes the story of three women who dropped out of the Nagoya Women’s Marathon but decided, with the help of Nike, to try again. Show More Summary

Why Simplicity May Be the Secret to Brand Success

The success of a new breed of emerging brands can be attributed to doing business in the simplest way possible. Here's why simplicity rules. Read the full article at MarketingProfs

American Greetings Hopes to Provoke a Groundswell of Gratitude With the ThankList

American Greetings goes all-in with ThankList, an immersive multimedia experience from Mullen that encourages people to thank those who've made an impact on their lives. Two-time Oscar winner Barbara Kopple (for the documentaries Harlan...Show More Summary

Where does Social Media Fit into the Customer Journey?

Where does Social Media Fit into the Customer Journey? written by Alex Boyer read more at Small Business Marketing Blog from Duct Tape Marketing Businesses know that they must have a presence on social media, but they don’t know how to use it. Show More Summary

W+K NY, Neil Patrick Harris Offer ‘Money Back’ for Heineken Light

Last summer, W+K New York debuted its first ads for Heineken Light starring Neil Patrick Harris after the brand signed the actor to an 18 month endorsement deal. Harris is back in the agency’s latest, introducing a money back guarantee...Show More Summary

Matt & Ben Out at CP+B

Executive Creative Directors Matt Gooden and Ben Walker of CP+B London — not to be confused with Ben and Matt of TBWA, Matt and Ben of Hollywood, California, or Matt and Dave of M&C Saatchi — have left the agency. Jay Gelardi, who Crispin...Show More Summary

The Three Pillars of YouTube Marketing

In the age of an interactive web, videos have become an integral part of the average user’s internet experience. In December 2013 alone, over 180 million U.S. internet users watched videos online. YouTube reports that over 1 billion unique users watch its videos each month, and 90 percent of all internet users are now reported to…more

Announcing “Good Time”

A few fun facts:  20 percent of companies offer Employee Volunteer Programs (EVPs) and that figure has been steadily rising over the past decade. (Source) EVPs have been shown to improve employee morale, productivity, loyalty and recruitment efforts. Show More Summary

Monday Morning Stir

-Publicis Italy launched a new campaign for Heineken with the online spot “The Dream Island” (video above). -AdAge speaks with “L’Oreal’s Chief Digital Officer on Programmatic Plans, Startups and Org Charts.” -A Razorfish copywriterShow More Summary

Pep Boys Mechanics Reflect on Gender in SNL's Perfect Spoof of Starbucks' 'Race Together'

The Internet didn't tolerate Starbucks' #RaceTogether promotion about racial awereness, and the coffee giant swiftly ditched the effort. But Saturday Night Live took notice, and brilliantly skewered the overly simplistic campaign this weekend. Show More Summary

This Beautiful PSA From Spain About Embracing Life Keeps You Guessing Until the End

A new Spanish PSA from Publicis wants you love life, and not ruin it entirely. Hang picture frames, go running through the woods, get a tattoo, play rugby or hang out on a mattress somewhere. There's plenty to keep you occupied—and away...Show More Summary

A New Index for Tracking Decision-Making?

Summary: Marketing and advertising strategists continue to try to find accurate models to track consumer data in order to efficiently predict and influence consumer behavior. As much as they try, the strategists fail to create a simple model with clear forecasts. But a new group thinks they're close.

Duluth Trading Buck Naked Underwear is Out There

Summary: “Feels like wearing nothing at all. No stink, no pinch, nothing at all.” If that is appealing to you, then you may be interested in buying Buck Naked–brand underwear from Duluth Trading Company. The ads are illustrations with no real people and the humor is male humor targeted at tradesmen.

How Content Marketers Can Tell Better, More Strategic Stories

As a marketer, are you a good storyteller? Do you have a content marketing strategy that guides your storytelling? Maybe you already know how to build a content marketing strategy, but you’re curious to know how to improve it. Jason Miller, senior manager of content marketing for LinkedIn Marketing Solutions, is a natural storyteller – and he [...]

The panic tax

Systems under severe stress degrade. While individuals might do extraordinary work while pumped with adrenalin (lifting a car, running through a burning building), panic can decrease the efficacy of a system by 30% or more--often completely destroying it. Compare the...        

CHICAGO - Regional Director - Chicago, IL

Company: Vitamin T Location: Chicago, Illinois Industry: Not Specified Career Level: Management (Manager/Director of Staff) Minimum Education: Bachelor's Job Status: Full Time

Self talk

There's no more important criticism than self criticism. There's no amount of external validation that can undo the constant drone of internal criticism. And negative self talk is hungry for external corroboration. One little voice in the ether that agrees...        

Driving SaaS Growth With Customer Success

A business cannot survive without loyal customers. SaaS companies depend on recurring customers. Ecommerce companies need repeat purchase customers. Consumer internet companies need visitors to keep coming back on a routine basis. Happy customers are loyal customers. Show More Summary

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