What does LinkedIn's decision to acquire Bizo mean for marketers? Read the full article at MarketingProfs
DDB & Tribal Worldwide, Amsterdam tackle the issue of self-driving cars in their latest spot for Dutch insurance company Centraal Beheer Achmea. The spot at first appears to be a promo for the self-driving car, but while the voiceover...Show More Summary
-Schick warns of “Becoming My Dad” (BMD) syndrome in latest spot (video above). link -Brands with the most online buzz in the first half of 2014. link -Five things digital CMOs do better. link -Greenpeace launches “CatsSaveTigers” campaign. Show More Summary
Borrowing heavily from the Paranormal Activity and Saw movie franchises, Danish apartment rental company Lejebolig is out with a video which aims to reming people to use their common sense when renting. Apparently, there are a lot of...Show More Summary
Summary: Search Engine Watch offers the Netflix television drama "Orange is the New Black" as a case study in promoting a "brand" and a storyline via social media. "The show's social media team, fans and cast do a breakthrough job at...Show More Summary
What do sharks and donuts have in common? At least one thing, it turns out. Dunkin Donut’s partnership with Discovery Channel’s Shark Week has resulted in a (literally) bite-size chunk of marketing genius. DD’s limited-edition “lifeShow More Summary
Summary: Writers don't like changes because they generally think of their words as children. Not a big secret, but not necessarily a bad thing. I do believe that for copy to be authentic and persuasive, some degree of personal attachment is essential. Then, and only then, can a good writer let it go. It's not all about you (except when it is). This is a crucial point.
Summary: The world of sports is unlike any other. The kind of money that is spent is not only considered as "extra" to many consumers, but could also be considered as "necessary" to a small amount of them. Think about it -- the amount...Show More Summary
Summary: When it's time to celebrate a birthday, there are many reasons to get excited. Any age is a good age to celebrate and loyalty marketers make good use of this occasion to connect with customers. In addition to birthday cardsShow More Summary
Summary: A crisis happens when you least expect it, but if you handle it swiftly and appropriately, any brand can manage to retain good tidings with the general public. Drama will ensue for some brands on any given day; however, if the right team is in place and good training has been implemented, they'll survive. In this year of social media and gotta-have-it-now-itis...
We know what you want to accomplish. We know how you'd like everything to turn out. The real question is, "what are you willing to push through the dip for?" What are you willing to stand up for, bleed for,...
Over the years, I’ve been fortunate to work with some incredible leaders. Here are 7 habits, which are common to all of them: They don’t compare themselves to their competitors. They compare themselves to the work they did yesterday, and then commit to do better today. Show More Summary
Post by Blog Manager Robbi Hess I was #havingdinnerwithfamily and then I #walkedthedog before I #hadicecreamwithfriends and finally I #saidgoodnight. Aaahhh, the hashtag, the measurement by which we gauge our life... or so it seems.Show More Summary
The FTC says it’s okay for bloggers and YouTubers to accept money and free products in return for a review as long as those facts are clearly disclosed. So it’s legal – but is it ethical? Gamasutra surveyed more than 100 YouTubers who specialize in video game coverage and asked them if they’ve ever been […]
Earlier this month, someone at Facebook mentioned running a news feed experiment to see how people respond to positive and negative posts. What they found out was how people respond when they find out that they’ve been manipulated in the name of social science. There was much ranting and raving, angry virtual mobs and the […]
Coming up with promotional freebies that will stand out in the sea of swag at BlogHer is always a challenge. But one brand may have taken its creativity a bit too far this year. Bright Starts, a major producer of toys and toddler gear,...Show More Summary
-San Francisco-based copywriters Josephine Wai Lin and Dalal Khajah are set to launch a new service called “ManServants” this fall (video above). link -Production and post-production studio Nice Shoes has announced the addition of Executive Producer Ed Koenig and Senior Colorist Sal Malfitano. Show More Summary
Do you enjoy looking at adorable animals and singing along to "Thank You for Being a Friend," the Andrew Gold song whose cover by Cynthia Fee rightfully belongs to Blanche, Rose, Sophia and Dorothy from The Golden Girls? Then ESPN's new spot by McKinney is for you. Show More Summary
Creative agency Oishii Creative has new spot for the debut of disgusting new E! series Botched, which “follows two plastic surgeons who attempt to fix cosmetic surgery disasters and counsel people who’ve become obsessed with having plastic...Show More Summary
Dunkin' Donuts has partnered with Discovery Channel's beloved Shark Week of aquatic predator-related programming to bring you the above confection, the Shark Bite donut, a yeast donut iced with a red-and-white pattern causing it to resemble a life preserver. Show More Summary