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Digital Advertising Strategies on the Rise for the Automotive Industry

Digital Advertising Strategies on the Rise for the Automotive Industry The US Automotive industry is in the midst of robust spending on digital advertising and marketing. In a report by eMarketer, consistent double-digit growth in digital ad spending is forecasted for the auto industry through 2020. Last year for the first time ever, advertisers spent […]

Why the Lean Startup Approach might be Wasting your Time

The lean startup approach has affected millions of entrepreneurs and their startups. Our startup, for one, also adapted it. Build, measure & learn. It’s how you get from the assumption, to building it out, to tracking/learning from the data. Show More Summary

Just words

How about, just bullets, just diseases, just starvation? The whole "sticks and stones" canard is really dangerous. When a stone gives you a bruise, it's entirely possible you will completely heal. But when a torrent of words undermine your view...        

Say one thing at a time

I know, you might not get the microphone back for a while. And I know, you want to make sure everyone understands precisely what went into your thinking. Not to mention your desire to make sure that everyone who hears...        

W+K Portland Wants You to Know That ‘You Can, in Portland’

The agency promotes its hometown for tourism organization Travel Portland with a 30-second animated spot showcasing some key attractions.

Old Spice Made a Giant Robotic Sea Beast, and Wants You to Run Its Bizarre Life This Weekend

Want to spend 15 hours this weekend teaching a giant eight-tentacled robotic Kraken sea beast how to navigate the squishy steps from adolescence to adulthood? Old Spice has a game for that. It kicks off at 4 p.m. ET (1 p.m. PT) today at OldSpiceTwitch.com. The game, called S.Q.U.I.D (short for Shared Quests Uniting Individual...

Two CP+B L.A. Execs Leave for Barrie D’Rozario DiLorenzo

Benny Thomas and Ivan Perez-Armendariz joined the independent agency as chief strategy officer/managing partner and managing partner, digital and social, respectively.

5 Kissmetrics Populations E-Commerce Marketers Can’t Live Without

A few weeks ago we released Populations, a tool to help marketing & product teams track key groups of people across their growth cycle. And just last week, our CEO Brian Kelly announced the new phase of Kissmetrics – Customer Engagement Automation (CEA). CEA combines our powerful behavioral analytics with engagement tools to boost acquisition […]

Money Management Tips For Getting Out Of Debt

The emotional burden of debt can be overwhelming. Do you want to discover some money management tips for getting out of debt? Click here to learn more! The post Money Management Tips For Getting Out Of Debt appeared first on Project Life Mastery.

Publicis Groupe Denies Allegations of Inappropriate Accounting

The allegations were brought by French advisory group Gouvernance en Action, Gouvernance en Action director Fabrice Remon and French magazine L’Obs.

20 Bits Of Corporate Jargon You Just Might Embrace

Summary: Corporate communicators spend countless hours dealing with jargon. We delete it. We replace it. We enforce style guide rules related to it. We argue about it. Managing jargon is a staple in many careers.

She Built A $260 Million Fortune Making Organic Baby Products

Summary: California-born Jessica Iclisoy, 51, started reading baby-care product labels while she was pregnant and found herself shocked to see that most contained harmful chemicals. Sound familiar?

CBS Puts Stephen Colbert Center Stage in Pitch to Advertisers

Summary: Last year, Stephen Colbert barely earned a footnote in CBS’s upfront — he was trailing Jimmy Fallon by as much as a million viewers a night, and he was being badly outshined by his colleague, “The Late Late Show” host, James Corden. CBS all but ignored him.

Digital Marketing News: Mobile Marketing Facts, Augmented Reality on Snapchat and More Google Updates

104 Facts You Didn’t Know About #Mobile #Marketing (Infographic) There’s a lot to know about mobile marketing. To help keep fellow marketers up to speed, this infographic shares 104 facts about mobile marketing including usage, commerce, advertising and email. Show More Summary

Three ways to add value

Tasks, decisions, and initiation... Doing, choosing, and starting... Each of the three adds value, but one is more prized than the others. Tasks are set up for you. Incoming. You use skill and effort to knock em down one at...      ...

How to Use Strategy to Reach #1 in Google Keyword Ranking

No matter what stage your business is in or what position you hold in your company, you’ve probably spent some time thinking about Google keyword ranking. After all, if your website can’t rank for keywords, your content is doomed to the abyss know as the internet-void. Ranking well for keywords means your website will gain…more

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