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Is Google’s Knowledge Graph Secretly Damaging Your Content Marketing Efforts?

When Google launched its Knowledge Graph back in 2012, it was hailed by users and marketers alike as a breakthrough in search. Instead of sifting through page after page of results, you could instead get the detailed information you needed – and by extension, everything else you might want to know about the topic – […]

Digital & Social Planner/Buyer - Fairfax Station, VA

Company: ICF Location: Fairfax Station, Virginia Industry: Advertising - Media Job Status: Full Time Salary Range: Commensurate with Experience

This Popular Vlogger Died in a Shocking Car Crash Live on YouTube. Or Did She?

You're watching your favorite beauty vlogger broadcast live as she drives her car around town. She looks away from the road to check her phone and read questions from fans. Suddenly, the picture goes haywire, and the vlogger screams amid sounds of shrieking metal and smashing glass. Show More Summary

Head of Finance at the Company That Owns 49% of Droga5 to Join the Trump Administration

Chris Riddell will be "Assistant to the President and Director of Strategic Initiatives."

What You Need to Know to Get Started with Account-Based Marketing

  Account-based marketing (ABM) is a white-hot buzzword for B2B marketers right now. You see it everywhere: guides, eBooks, infographics, blog posts by handsome bald content marketers–the works. Yet as much as everyone is talking about ABM, there’s still plenty of confusion about what it is and how best to do it. It’s all well [...]Show More Summary

How long is now?

Yes, that dog is moving, but not that tree. Plants don't move. Well, yes, they actually do. Trees grow and then they decay. It's just that we can't see it happening now. It happens over a longer span. Which means...        

So, You’re Starting a Design Studio?

The other day, the owner of a new design studio asked me for some advice, on Officehours. During our session, I shared some thoughts on what has worked—and hasn’t—over the past 17 years, at smashLAB. I later realized that others might also find this information useful. So, I’ve summarized the guts of our talk, in […]

Successful Pitches to Journalists: Stories from the Trenches

Summary: Public relations campaigns often include media outreach. But, as any PR pro who works in media relations can tell you, pitching influencers is a challenge. These days, as journalists change jobs and staff shrinks at many media outlets, the reporters who remain are overwhelmed with pitches. Show More Summary

Unilever: ‘Advertising Holds Back Progress When it Relies on Gender Stereotypes’

Summary: Compelled by a recent purge of stereotypes from its own advertising, Unilever conducted a global study that found the industry is preventing progress around gender stereotypes that hold women and men back. Nearly 70% of theShow More Summary

7 Factors of a Digital Marketing Agency that will Boost Your Success

Choosing a digital marketing agency is not an easy process. The choices seem limitless, they all say they’re the best choice, and many sound very similar. How are you supposed to choose? Start with the basics. Before you begin your search you need to decide what your desired outcome will be from this new relationship.…more

10 Ways Product Positioning Can Improve Your Marketing

What is product positioning? The name implies it’s the way a product is physically displayed. While product placement can be one aspect of product positioning, it’s much more involved than that. It’s the way your products or services are perceived by target audiences and competitors. The key to ensuring successful product positioning is to present…more

This Chocolate Factory Just Celebrated 5 Years in Business With Delicious Edible Posters

If the medium is the message, then Videri Chocolate Factory's latest advertising has a very palatable message indeed. The Raleigh, N.C., chocolate maker worked with ad agency Baldwin& to create special posters, completely made of chocolate, celebrating its 5th anniversary. Show More Summary

Does Nike's New Ad With Nick Kyrgios Make Light of Mental Illness?

Australian tennis star Nick Kyrgios' temperamental behavior, and frequent perceived lack of effort, are the subject of a new online Nike ad. But not everyone is happy with the message it seems to be sending. read more

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