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'Dumb Ways to Die' Returns With a Trick-or-Treat Halloween Special

"Dumb Ways to Die," the famed Australian train-safety campaign from 2012, has done a couple of encores for special occasions. First it did a Valentine's Day ad. And now it's done a little choose-your-own-adventure Halloween special.Show More Summary

W+K, Sofia Coppola Craft Holiday Efforts for Gap

Sofia Coppola (The Virgin Suicides, Lost in Translation) is the latest marquee Hollywood director enlisted for Wieden+Kennedy’s “Dress Normal” campaign for Gap, following David Fincher‘s efforts in August and taking the reigns of four...Show More Summary

Newsletter #1012: The “Advice I Just Gave a Local Store Owner” Issue

[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] I was shopping in a local running outfitter’s store a few months ago and got to chatting with the new owner. […]

Cute puppy + Genius word of mouth marketing from KLM

Do you want genuine, meaningful word of mouth?  Do something worth talking about.   P.S. It’s not a viral video that matters. It’s a video of something that matters that goes viral.

Never underestimate the cost of negative word of mouth

Angry, frustrated customers talk. A lot. Pete Blackshaw’s book title said it well: Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000. Too often, otherwise well-meaning organizations forget how expensive negative word of mouth is. Corners get cut, standards get lowered, and quality slips. And as soon as customers notice and start talking, it takes […]

Lena Dunham Gets Her Famous Friends to Model Her Planned Parenthood T-Shirt

If you're one of the nearly 1.2 million people who follow Lena Dunham on Instagram, you might have noticed her posts flooding your feed this morning—shot after shot of her celebrity pals wearing a new T-shirt she designed for the Planned Parenthood Action Fund. Show More Summary

We need an Operations Director in Austin

My company, GasPedal, and its brands, SocialMedia.org and WordofMouth.org, are growing fast. And we’re looking for talented, passionate people to join our team in Austin and Chicago. We’re hiring an Operations Director at SocialMedia.org. It’s a fantastic place to work: interesting work, a meaningful mission, and positive culture. I’d be grateful if you could share […]

Newsletter #1010: The “Booze” Issue

[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] The alcohol industry is a crowded one. You’re fighting for shelf space where people judge you by your label, it’s highly […]

Older customers are better than newer customers

Everyone knows you make more money selling more to existing customers than you do from new customers.  But most promotions are focused on special deals for new customers. That’s expensive — and it often pisses off loyal customers who feel screwed. When’s the last time you improved things for existing customers? Here’s a fantastic example […]

Apple's Tim Cook Makes a Profound Relational Gesture

Summary: Whatever your sexual orientation may be, you likely haven’t deemed it necessary to be discussing it on the Internet. That’s the way it was with Apple’s Tim Cook, too, until today, when he published a BloombergBusinessweek...Show More Summary

Don't Let Your Marketing Technology Become a Horror Story

Make sure your sales-enablement solutions don't gather cobwebs or create hassles that haunt your organization. Read the full article at MarketingProfs

Thursday Morning Stir

-Watch the history of Nike in three minutes (video above). -Instagram video ads will begin appearing today. -Phillips is launching phase two of its mobile-enabled video campaign, “Designed to Play.” -Lysol bought ads on Google searches...Show More Summary

Wearing a Fake Ebola Hazmat Suit for Halloween? Donate a Real One Instead

Planning to dress up in fake ebola hazmat gear for Halloween? That's awfully douchey, don't you think? Nonprofit humanitarian group Doctors of the World has an idea, though. Why not join the "More Than a Costume" campaign and help pay...Show More Summary

Crisis as a Turning Point

These days when I’m out spreading the gospel of THE PASSION CONVERSATION I tell a seldom-heard story about Whole Foods Market that helped to shape the culture of the company in its early days. I use this story to introduce the importance...Show More Summary

5 Campaign Tips Inspired by the 2014 World Cup

This year's World Cup was, perhaps, the biggest, most exciting, most watched World Cup ever. At least here in the United States where we are still coming to the realization that real football involves a round, usually white ball that players move by kicking it with their foot. And, of course, marketers were all over the scene. Show More Summary

And Here's What Happens When a White Guy Walks the Streets of NYC for 10 Hours

If you haven't seen the video of the woman walking down the street getting harassed by gawking dudes in New York City, you should probably check it out. It's truly a dispicable display of shameful behavior. And while it might seem insensitive...Show More Summary

Google’s Entrée into Health and Cancer

Summary: Google is great. When you want to find out about something, you “Google” it. Google has made a name for themselves in developing an effective paid advertising model, in developing the most effective search engine, in developing a driverless car, and is now in the health arena with cancer.

Political Ads Are Not Inherently Evil

Summary: The point of advertising is to inform, remind, or persuade a prospective audience about a certain good, service, idea, or concept. As we approach the end of one of the most prolific mid-season election sessions ever, remembering the elemental concept is important.

How to Use Cialdini’s Principles and A/B Testing to Increase Sales and Conversions

How to Use Cialdini’s Principles and A/B Testing to Increase Sales and Conversions written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing and today’sShow More Summary

Decoding Apple as a luxury tools company

Hundreds of years ago, Hermes and Louis Vuitton started out as luxury makers of tools. If you needed a saddle or a suitcase, they offered an extraordinary option, both elite and useful. Over time, they shifted gears, no longer competing...        

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