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Interactive Radio Ads Let Consumers Vocally Respond to Brands

XAPPmedia's ads are a direct-response marketing tool that connect brands directly with consumers with just a few spoken words

Can 3D Printing Reshape the Agency World?

In-house printers can bring clients prototypes, not promises in a new tech challenge from Marriott

Infographic: The Ideal Length of Everything Online, From Tweets to YouTube Videos

17 hours agoMarketing / Advertising : AdFreak

Brands generally understand the most engaging lengths for billboard headlines, print copy and TV spots. But what about tweets, Facebook posts and online videos? The infographic below crunches some data to suggest the ideal length of everything online. Show More Summary

Squarespace, Free Climber Take Brand Ad to New Heights

Squarespace and Alex Honnold collaborate to launch the former's redesigned web templates

Job-Hunting Creatives Disguise Their Portfolio as a Copy of Lürzer's Archive

17 hours agoMarketing / Advertising : AdFreak

It can be tough to get your work featured in the advertising magazine Lürzer's Archive. But René Schultz and Casper Christensen found a way around that. The Danish art directors, who were looking for a job, went ahead and created their own physical replica of the creative magazine, filled it with their own work, and sent it to agencies. Show More Summary

Whirlpool Opts for Emotional Positioning in Ad Campaign

The brand's marketing effort is designed to showcase the power of simple chores being able to drive bigger things that can make a difference in our everyday lives

Thursday Odds and Ends

-GoPro has your 30-seconds of cuteness overload for the day (video above). -Edmunds.com pulled its “The Absurdity of Haggling” ads after auto dealers threatened to leave the site. -Coca-Cola names Marcos de Quinto as its new chief marketing...Show More Summary

You’re Guaranteed To FAIL If You Do This…

Do you suffer from a Failure to Launch? Is self-doubt and a lack of total confidence holding you back from reaching your goals in life? Watch this video to discover the ONE thing that will guarantee you to fail... and read on for 7 simple solutions to the things that keep you from achieving success!

London Bus Shelters Converted into Twitter-Activated Vending Machines

Frito-Lay brand Walkers Crisps gives passersby free packs in return for sending out tweets

DDB California Built This City for Brita Water Filters

It’s pretty fair to assume that people know by now that people know that soft drinks have a lot of sugar in them, yet it’s easy to forget just how much you’re putting into your body. So DDB California found a clever way to visualizeShow More Summary

Heineken Targets Millennials by Becoming Official Beer of MLS

The beer brand's latest marketing maneuver by partnering with Major League Soccer strengthens its position in the U.S. market while inspiring exploration

GS&P NYC Wins The New York Post

Way back in January 2013, we confirmed rumors that West Coast-friendly GS&P was indeed opening a New York City office — and today the client behind its “first major account” approved the release of the news to the trades. That client...Show More Summary

Social Media Team Attempts to Respond to Every Single Twitter Travel Query

KLM creates a real-time newsroom that houses a team of specialists working round-the-clock to creatively engage tweets

PKT Launches Learning Disability PSA Campaign

Publicis Kaplan Thaler teamed up with the the Advertising Council to launch a PSA campaign for various groups dealing with children’s learning and attention issues. The campaign is designed to direct parents to the new website Understood.org,...Show More Summary

Agency Gives You Free Beer for Filling Out Your Timesheets, Because Nothing Else Ever Works

17 hours agoMarketing / Advertising : AdFreak

The industry is rapidly changing, but one thing remains the same: Literally the only thing that gets agency people to fill out their timesheets consistently is free beer. The latest example comes from Minneapolis, where Colle+McVoy has...Show More Summary

Cutwater Brings Intel to the Coffee Shop

Agency Cutwater teamed up with production company Cap Gun Collective for a series of comedic shorts promoting Intel’s Chromebook. Set in a coffee shop, the shorts are based around the premise of computer problems happening in the real world. Show More Summary

GoPro Ad With Toddlers Sledding Is the Most Adorable 30 Seconds You'll Watch Today

17 hours agoMarketing / Advertising : AdFreak

Being a little kid is the best. Everything is new and different, the world is your oyster, and you don't even know it. And your first snow day... wow, words can barely express the magical bliss for a toddler. GoPro does it again, this time with a perfect vignette of a California brother and sister's first snow day in Vermont. Show More Summary

Zambezi, Hungry Man Release Another Awkward fruitwater Spot

Last month, vitaminwater’s fruitwater  brand got a little weird with Christina Applegate in the first of its new ads in a campaign created by Venice agency Zambezi and production studio Hungryman. Today the company released its follow-up, another entry in the “painfully awkward” genre. Show More Summary

Are These Feminist Superhero Panties Empowering, or a Tiny Bit Weird?

17 hours agoMarketing / Advertising : AdFreak

The underwear brand Dear Kate, a big proponent of using real people instead of models, has a new plan to empower women: It's putting inspiring female faces right on its panties. Its League of Ladies Collection features illustrations of four historical women—Marie Curie, Harriet Tubman, Amelia Earhart and Frida Kahlo—reimagined as superheroes. Show More Summary

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