Last month, we brought you news of Rather, the revamped version of the brilliant and much-needed unbaby.me, co-created by Chris Baker. Rather is a great tool that lets you replace things you don’t want to see in your social media feeds — be it babies, sports, religion or the Kardashians — with things you do want to see, like cats. Show More Summary
Syracuse University’s S.I. Newhouse School of Public Communications seeks candidates for the position of Chair of its highly-regarded Public Relations Department. The ideal candidate is a visionary leader with both the professional experience and academic credentials to develop strategies to keep the program strong and innovative. Show More Summary
The Indio billboard by Arturo - click to enlargePhotos: Heineken USA Heineken owned beer brand Indio marketers created a billboard campaign to reach target consumers, bicultural Hispanic millennials 21 years of age and older “who consider themselves to be original individuals and place an importance on expressing themselves through everything they do, whether it’s art [...]Show More Summary
Habits are powerful, but occasions may be even more so. I think they engage us so effectively because they combine time and focus. And because of that, they provide permission – it’s OK to behave this way or that. It’s OK to do something you wouldn’t do on any ordinary day. If you’re a smart [...]
This summer, 72andSunny debuted a design for “Eat Like You Mean it” boxers for Carl’s Jr. and Hardee’s. CKE Restaurants fell in love with the design, and they decided to ask fans of the brand on Facebook if they would buy the boxers, given the opportunity. Show More Summary
Deutsch NY and TNT are using Mob City‘s Twitter handle, @MobCityTNT, to debut the screenplay of the series’ premiere, 140 characters at a time. This will make Mob City, “the first television screenplay ever to be adapted for, and published...Show More Summary
The Liquid-Plumr marketing team are following up their innuendo-filled, sexually charged "Double Impact" and "Need it Now" spots—both by DDB California—with a 2014 calendar dedicated to sexy plumbers. Because of course they are. Each...Show More Summary
Everyone with a business, is in the people business. It’s people who buy from you, recommend you and support you. It’s people who frustrate you, hinder you and waste your time. At every point and on every level, it’s all about people. Automate what needs to be automated When it comes to business, we know [...]
Leave it to Japanese horror/gonzo filmmaker Takashi Miike, the man who made us (well, me, at least) cringe, wince and shudder during films like Audition and Ichi the Killer, to helm this spot for Fukuoka-based tire brand, Autoway, that puts the million Grudge and Ring sequels to shame in 30 seconds. Show More Summary
It’s easy to underestimate the huge changes that have taken place in the dynamics of the brand-customer relationship in recent years. Brands and consumers are now engaged at whole new levels of familiarity. Facebook, Twitter, LinkedIn et al haven’t just brought people closer, they have enabled entirely new types of brand community to evolve and [...]
From our distant view, it appears that the agency holiday party scene is a bit quieter this year than most. Then again, maybe we’ve just lost our luster, but this little note from a notable agency was sent our way from a seemingly distressed...Show More Summary
Nike and LiveAD created Hi-5 To Share that lets race participants share their status during the run.
If you needed proof that there's really nothing new under the sun, look no further than the explosively popular site ViralNova, which credits its addictive, highly clickable content to a famous long-form print ad from 1926. The original...Show More Summary
It was Junot Diaz who said, "If you want to make a human being into a monster, deny them, at the cultural level, any reflection of themselves." So Pro Infirmis, a European advocacy organization for the disabled, has created a series of mannequins to provide those reflections in the image-obsessed world of retail. Show More Summary
Summary: The half-page ad in the Sunday newspaper introduced the Zippo stainless steel wallet, pen, and watch. Doesn't Zippo make lighters? Makestheman.com did not mention anything about lighters, although the Zippo logo does have the fire symbol dotting the "I." This must be the same company?! The Zippo.com website provided the answers. Show More Summary
-Maxus U.K. has launched a new content/collaboration-focused initiative dubbed Maxus Partnerships, which will be led by Laura Wade. -Starcom MediaVest Group has announced a partnership with data/analytics/software firm Acxiom that will...Show More Summary
Summary: When it comes to using a character or mascot to personify a company's brand personality, the verdict is in: They'reeeee GREAT!...when executed properly. Having a "mascot," so to speak, allows companies to have a face that encapsulates their brand personality and can be an effective way to connect with consumers.
Summary: An eager toy start-up brand makes an incredible promotional video and bungles it by using a Beastie Boys song without permission. Did they really go "from hero to zero" like Adweek contends? Oh, no. GoldieBlox played it just right and became a bear.
The D.C. Metro's newest ad campaign, dubbed Metro Forward, took a giant step backward recently with a sexist print ad that suggests women would rather talk about shoes than public transport reliability. The not-so-subtle subtext, according to critics, is that women (specifically the Metro's own riders) are too vapid to care about matters of import. Show More Summary
Today’s customer is in control, and marketing today needs to keep pace with the technology-enabled consumer. New channels are becoming important, and the flow of data from myriad of sources is sometimes overwhelming. Your assignment today, marketers, if you choose to accept it, is to look beyond lifecycle marketing to what we here at [...]