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Ad Agency Account Service - Ft Lauderdale, FL

Company: Starmark International Location: Ft Lauderdale, Florida Industry: Not Specified Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

How Beacons Benefit Your Customers (and You)

Beacons detect nearby smartphones and send the ads, coupons, and customized information to give clients a personalized experience. That's a win-win for customers and businesses. Read the full article at MarketingProfs

Even a Rookie Can Build a Brand: Rookie Magazine

Summary: You know there are lots of great stories on television, in movies, and in the world at large about young people doing amazing things with their talents. Mark Zuckerberg creating Facebook, Mo'ne Davis making history as the first...Show More Summary

A Newspaper’s Survival – Blowin’ in the Post-Katrina Wind

Summary: Ten years after Hurricane Katrina, Paul Farhi, The Washington Post’s media reporter, provides a lengthy discussion of whether Advance Publications made the right move nearly three years ago when it made its website, NOLA.com, the lead factor in distributing the New Orleans Times-Picayune. The print edition was reduced to three days a week...

How to Create Content That Drives Organic Traffic

When writing content, there are a lot of factors you have to keep in mind. You need: A great headline that’ll get people to click (without it being clickbait). Well-written content that must get to the point, move along, be an enjoyable read, etc. Memorable content. Content that achieves a goal promised early on. This […]

McDonald’s and BETC “Emoticon City”

McDonald’s France andBETC launched the famous “Come as You Are” signature in 2008. Recently they once again brought it to life through “EMOTICON CITY”, a new brand campaign that quickly went viral. Discover why the creative chose emoticons and how they were brought to life in the behind the scenes film.

Denny's Offers to Partner With Burger King, Since McDonald's Is Being a McChicken

For something proposed as a peace offering, this McWhopper idea from Burger King sure seems to be escalating the burger wars. Last night, Denny's blitzed its Twitter, Facebook and Instagram accounts with the proposal to partner withShow More Summary

VP of Marketing - New York, NY

Company: Chop't Location: New York, New York Industry: Not Specified Career Level: Senior Level Career (10+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

The Secret Sauce for Optimizing Your FAQ Page

The Secret Sauce for Optimizing Your FAQ Page written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Having the human touch is a no brainer for companies that are starting out.  It’s undeniable that,...Show More Summary

Stressed? Head to a Rage Room for Post-Work Destruction

As an alternative to meditation, The Rage Room at Battle Sports facility in Toronto will let you rent protective gear and break things in peace

Sip and Make Fresh Smoothies Inspired By Pantone Colors

Art Director Hedvig Astrom Kushner creates fun and healthy smoothie recipes based on Pantone color swatches

Does Your Family Know What You Do All Day? #PR

Summary: A new survey finds that if you’re working in PR, few families know what it is that you actually do all day. In fact, 72% of PR agency pros report that their parents do not understand what PR is and 41% say their spouses are ignorant of their profession as well. “Anyone who works in PR wouldn’t be the least surprised..."

The New Place for Men’s Clothing

Summary: The latest “must have” clothing for teen girls and fashionable women comes from yoga-inspired athletic apparel company Lululemon. They are a Canadian company that opened three stores in Wisconsin in January of this year. You won’t find their name on the outside of the store.

Putting a True Real Estate Price On Barbie’s Mansion

While it's not Barbie's house, Trulia has put a real-world real estate value on global toy manufacturer's Playmobil Modern Luxury Mansion

Online Marketing News: Facebook Gets An Assistant, Tweets Show In Search, Native Beats The Rest

The Big Content Spend: How & Where Are Brands Placing Their Content Budgets [Infographic] – In this infographic, we’re taking a look at just how big of an investment companies are putting into content marketing this year. What kinds of brands believe in content, and invest in it as a major form of marketing? What kind of [...]Show More Summary

Scientific Management 2.0

130 years ago, Frederick Taylor changed the world forever. Scientific Management is the now-obvious idea that factories would measure precisely what their workers were doing. Use a stopwatch. Watch every movement. Adjust the movements until productivity goes up. Re-organize the...        

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