When Google launched its Knowledge Graph back in 2012, it was hailed by users and marketers alike as a breakthrough in search. Instead of sifting through page after page of results, you could instead get the detailed information you needed – and by extension, everything else you might want to know about the topic – […]
Company: ICF Location: Fairfax Station, Virginia Industry: Advertising - Media Job Status: Full Time Salary Range: Commensurate with Experience
Tags: marketing, ROI, data, data driven, statistics
You're watching your favorite beauty vlogger broadcast live as she drives her car around town. She looks away from the road to check her phone and read questions from fans. Suddenly, the picture goes haywire, and the vlogger screams amid sounds of shrieking metal and smashing glass. Show More Summary
Chris Riddell will be "Assistant to the President and Director of Strategic Initiatives."
Account-based marketing (ABM) is a white-hot buzzword for B2B marketers right now. You see it everywhere: guides, eBooks, infographics, blog posts by handsome bald content marketers–the works. Yet as much as everyone is talking about ABM, there’s still plenty of confusion about what it is and how best to do it. It’s all well [...]Show More Summary
Yes, that dog is moving, but not that tree. Plants don't move. Well, yes, they actually do. Trees grow and then they decay. It's just that we can't see it happening now. It happens over a longer span. Which means...
The other day, the owner of a new design studio asked me for some advice, on Officehours. During our session, I shared some thoughts on what has worked—and hasn’t—over the past 17 years, at smashLAB. I later realized that others might also find this information useful. So, I’ve summarized the guts of our talk, in […]
Summary: Public relations campaigns often include media outreach. But, as any PR pro who works in media relations can tell you, pitching influencers is a challenge. These days, as journalists change jobs and staff shrinks at many media outlets, the reporters who remain are overwhelmed with pitches. Show More Summary
Summary: Compelled by a recent purge of stereotypes from its own advertising, Unilever conducted a global study that found the industry is preventing progress around gender stereotypes that hold women and men back. Nearly 70% of theShow More Summary
All involved parties are declining to provide details.
The WPP shop had it for around 18 months.
Choosing a digital marketing agency is not an easy process. The choices seem limitless, they all say they’re the best choice, and many sound very similar. How are you supposed to choose? Start with the basics. Before you begin your search you need to decide what your desired outcome will be from this new relationship.…more
What is product positioning? The name implies it’s the way a product is physically displayed. While product placement can be one aspect of product positioning, it’s much more involved than that. It’s the way your products or services are perceived by target audiences and competitors. The key to ensuring successful product positioning is to present…more
Grandma Margie gets paid... FOR LIFE.
Dan Treichel and Dave Canning will be based out of Joan's New York headquarters.
If the medium is the message, then Videri Chocolate Factory's latest advertising has a very palatable message indeed. The Raleigh, N.C., chocolate maker worked with ad agency Baldwin& to create special posters, completely made of chocolate, celebrating its 5th anniversary. Show More Summary
Ruys joins Carat following two and a half years leading Omnicom's Fuse.
Australian tennis star Nick Kyrgios' temperamental behavior, and frequent perceived lack of effort, are the subject of a new online Nike ad. But not everyone is happy with the message it seems to be sending. read more
Wireless headphones could be the next big thing. Or not.