Sequels are tough. For every Godfather Part II, there's a Godfather Part III. But Budweiser and Anomaly had such a big hit with "Puppy Love" on last year's Super Bowl, they couldn't resist going back to the well for another look at the "Best Buds"—the Clydesdales and their favorite golden Lab. Show More Summary
Summary: Emily Badger, who covers urban policy for Workblog, envisions the soon-to-be-experienced arrival of driverless cars in an essay that might be headed, “What Are We Doing – Again?” The first time, starting in the ‘teens and ‘20s, PR and advertising enabled automobiles to start reshaping U.S. Show More Summary
Summary: After we watched several teasers and pre-released ads along with our classes, it makes us wonder — will the Super Bowl ads be better than last year? So far, it is not looking good. Catering to a huge market, a hopeful 120 million people, is a very tough thing to do. Show More Summary
Summary: The excitement is making us giddy. We didn’t know which part to share with you first, so decided to tell you to go to Kickstarter and look at Prynt. It is an iPhone- and Galaxy-compatible case that will print pictures in 30 seconds. The coolest part is the augmented reality portion — we’ll get to that.
You got a taste the other day. But now it's time for the whole damn gluten-stuffed main course, as NBC Sports has rolled out its complete two-minute video with Nick Offerman singing gloriously about Nascar. It's a match made in heaven,...Show More Summary
The word mobile is confusing and means different things to different people.
As your plans get more detailed, it's also more and more likely that they won't work exactly as you described them. Certainly, it's worth visualizing the thing you're working to build. When it works, what's it going to be like?...
If you are a proactive business owner and you want to improve your sales or attract more high quality clients, this post is for you. Jennifer, not her real name, emailed me yesterday to book a one-to-one “pick my brain” session with me. Show More Summary
Here in Minnesota, a small egg company is getting big press after ruffling the feathers of a concerned shopper. When Locally Laid Eggs received a letter from a grocery store shopper, saying that the company’s name is “offensive” and its advertising “vulgar,” the company took to its own blog to offer up a rebuttal. In [...]
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” Those are the words of famed copywriter and the Father of Advertising David Ogilvy. He said this back in the 60?s. This was when […]
The average person spends $130 on Valentine’s Day. According to Bing, consumers will spend just about half that amount to celebrate another truly American holiday; Super Bowl Sunday. Bing says the average consumer will spend $68 on game day food, fan gear, decor and new TVs. This is up 18% over last year and is […]
Twitter added two new features today; both designed to keep you on the platform for just a little bit longer. First, they’ve expanded the definition of a “Direct Message” so that it includes a conversation with up to 20 people. New! Use Direct Messages to speak privately with a group of up to 20 people. […]
Speedo delivers a bit of a surprise package in its latest advertising. Meet 91-year-old Masters swimmer Jurgen Schmidt, one star of the brand's "Fueled by Water" campaign, which focuses on the joy and freedom people experience by participating in aquatic activities. Show More Summary
When you think of buying a lady a Stella, you think of handing a chalice to a hot Italian woman who lives in the 1060s. But what if instead you were buying five years of clean water for a woman in the developing world? Stella Artois has teamed up with Matt Damon's Water.org to tell the stories of women around the world who collect water. Show More Summary
With Daniel Morel stepping down after leading the agency for 14 years, Wunderman has appointed Mark Read as its global CEO, effective next week. Read, who arrives from WPP, will retain his role as CEO of WPP Digital. Morel, meanwhile,...Show More Summary
-Danica Patrick explores Internet negativity in Coca-Cola’s latest vignette from the brand’s “Make It Happy” campaign by W+K (video above). -Tempur Sealy announced it has retained RPA as its agency of record for strategy, creative, digital...Show More Summary
New York was supposed to be the city dealing with a scary winter visitor on Tuesday, but instead it was London that was thrown off-kilter—by a giant polar bear wandering around. The eight-foot male bear was first spotted in the Underground before walking across Hampstead Heath and along the South Bank. Show More Summary
Last week we posted on rumors of behind-the-scenes changes in Nationwide’s agency roster — and while the client’s Super Bowl teasers indicate that McKinney will remain its creative agency of record, its relationship with Atlanta-based...Show More Summary
After teasing its Super Bowl spot from New York agency Merkley + Partners some ten days ago, Mercedes unveiled the 60-second “Fable” yesterday. As the teaser indicated, the spot is a twist on the classic fable of the tortoise and the hare. Show More Summary