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How to Build a Lead Magnet Into Your Product to Fuel Growth

If you’re looking for new ways to prospect new business for your product or service, a lead magnet could be a valuable investment. A lead magnet is essentially a gateway drug or a bribe to coax your target audience into your marketing or sales funnel. You ‘bribe’ a prospect with a specific piece of value […]

Publicis Groupe’s Zenith and Moxie Hire Saatchi Vet Jennifer Randolph as Head of Talent

She will report jointly to Zenith U.S. and Moxie CEO Sean Reardon and Publicis Media Americas chief talent officer Barb Jobs.

Social Media Marketing Manager - Orlando, FL

Company: Simply Self Storage Location: Orlando, Florida Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Job Status: Full Time Salary Range: $55,000 - $65,000

Transcript of Insights on Engagement

Transcript of Insights on Engagement written by John Jantsch read more at Duct Tape Marketing Back to Podcast Transcript John Jantsch: More than anything else, I think that the way people buy is driving the changes in marketing today. Show More Summary

Insights on Engagement

Insights on Engagement written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Karen Steele Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Karen Steele, VP of Corporate Marketing for Marketo. Show More Summary

An Orchestra of Audi Engines Performs Classic TV Theme Songs for the Emmys

Ever wonder how iconic TV theme songs would sound with brand-new Audi vehicles revving their engines in time to the beat? Well, now we know, thanks to these ads from Venables Bell & Partners touting the automaker's sponsorship of the 69th Emmy Awards extravaganza, which airs this Sunday on CBS. In this spot, the Audi...

Netflix Is Making Stranger Things Versions of Classic ’80s Movie Posters, and They’re Amazing

If you weren't already aware, Netflix's acclaimed paranormal series Stranger Things returns Oct. 27 for another trip to the fictional town of Hawkins, Indiana. Creators Matt and Ross Duffer told Rolling Stone that their pitch for a retro show starring four young kids (at least one of whom might just be more than she seems)...

Multiple Anna Kendricks Appear in Hulu's New Campaign

Summary: "Pitch Perfect" actor Anna Kendrick is the face of Hulu in a new campaign for the entertainment brand, in which she claims that it "really gets me."

5 Ways To Increase Facebook Ad Reach using Custom Audiences

5 Ways To Increase Facebook Ad Reach using Custom Audiences written by Guest Post read more at Duct Tape Marketing With more than 2 billion monthly active users, Facebook has grown to become the kingpin of social media platforms. No matter what type of business you’re running, Facebook has an audience for you. Show More Summary

Krispy Kreme's Rise, Fall, and Rise

Summary: The story of how Krispy Kreme and other companies got from peak to valley to peak again is more than the tale of firms that faltered, recovered and thrived.

The Myth Of Multitasking

People think that multitasking is the recipe for success. Think again. Do you want to know what the myth of multitasking is? Click here to learn more! The post The Myth Of Multitasking appeared first on Project Life Mastery.

Mid-Level Art Director/Designer - Glendale, CO

Company: Vladimir Jones Location: Glendale, Colorado Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time

Corporate Recruiter - Manhattan Beach, CA

Company: Sketchers Location: Manhattan Beach, California Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Job Status: Full Time

Digital Marketing Tools & Tactics: What the Trends Tell Us

As the old saying goes: the more things change, the more they stay the same — a saying that certainly has resonance across the marketing industry right now. As it stands, the top challenges many of us are facing in 2017 are, in essence, the same ones we’ve been battling for years. Show More Summary

Marketing tip: Put a number on it

I have a great little tip to share with you today, my friend. Decide what you want from your business, in all the key areas. Then, turn that “want” into a target, by putting a number on it. Here’s the thing: You can’t hit a target, if that target doesn’t exist. Show More Summary

VB&P Conducts ‘Audi Orchestra’ in Emmy Awards Campaign

A series of three spots from VB&P promotes the brand's Emmy sponsorship with renditions of the theme songs from past nominees.

BMB, ClientEarth Make Statement About Air Quality with ‘Poisoned Playgrounds’

BMB teamed up with ClientEarth to highlight air pollution concerns with “Poisoned Playground.” The haunting spot shows a group of children casually enjoying a school’s playground — while wearing World War II era gas masks. Set to spare piano, the simple yet evocative spot implies the horror of such a scene becoming a part of everyday reality. Show More Summary

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