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Building a Brand Image: Quit Whining and Tell Your Story

Sometimes companies come to us stumped by the fact that, while content marketing has increased their website traffic (or direct mail has increased their inbound phone calls, or their latest promotion temporarily upped sales), they can’t seem to retain their customers, let alone maintain top-of-mind awareness with them. Show More Summary

Thursday Odds and Ends

-The Ad Council launched “Love is Love” (video above). -Kin Community is launching branded content arm Kin Studios. -Ricardo Duran, Hanna Kregling, and Lesley Di Piazza launched Sealmojis. -Digiday explains “How The New York Times finds...Show More Summary

Digital Ad Operations & Sales Planning Specialist - New York, NY

Company: Observer Location: New York, New York Industry: Not Specified Career Level: Early Career (1+ yrs experience) Job Status: Full Time

DeVito/Verdi, Legal Sea Foods Want You to go ‘Pescatarian’

DeVito/Verdi launched a lighthearted new campaign for Legal Sea Foods, urging viewers to go “Pescatarian” while extolling the virtues of seafood. Pescatarian is defined as someone who doesn’t eat meat but will eat fish, but for the purposes...Show More Summary

Staffing Changes at GSD&M

This week, Austin’s GSD&M made a series of staffing changes that included the departures of several agency veterans. The total number of employees dismissed was approximately a dozen, and the following executives are no longer with the...Show More Summary

72andSunny Issues ‘Progress Report’ for truth

72andSunny launched two new spots in its “Progress Report” campaign for anti-tobacco group truth today, examining recent developments in changing attitudes towards smoking. One spot (featured above) calls out Camel for not allowing employees to smoke at their desks. Show More Summary

Business Support Specialist - Walnut Hills, OH

Company: Blue Cross Blue Shield of Georgia Location: Walnut Hills, Ohio Industry: Not Specified Job Status: Full Time

Team One Hires New CD

Team One announced the appointment of Jon Ruppel as creative director. He will be responsible for enriching the agency’s creative technology and digital product development offerings  and leading “a newly assembled group of designers,...Show More Summary

Mithun Brings Back Impromptu Financial Advisor for KeyBank

A year after introducing a bespectacled, bearded financial seer of sorts who warns customers about overdraft fees and more for KeyBank, Mithun revisits the character with a new campaign that deals primarily with the same subject matter. The...Show More Summary

Pepsi Sound System Lets You Listen to a Remixed Ukraine

Ukranian Pepsi fans turn urban noises into music and listen to their creations on branded music boxes

How to Use a Giveaway to Accelerate the Growth of Your Email List

We all want a massive email list, but growing one can be like climbing a mountain. It takes a lot of time, hard work, and perseverance. Or, does it? Today, I’m going to share stories of three different businesses – a freelance writer/programmer, an iconic candy company, and an innovative fragrance products company – that […]

1Camera Celebrates ‘Unsung Heroes of Science’ for Royal Dutch DSM

Amsterdam-based agency 1Camera teamed up with director Hugo Keijzer on the online spot “Unsung Heroes of Science” as part of its “Science Can Change the World” campaign for life and materials sciences company Royal Dutch DSM. The dramatic...Show More Summary

Bud Light Goes from BBDO to W+K

Weeks after losing the global Heineken account, Wieden+Kennedy has won Bud Light in the U.S. and Corona worldwide (which will be handled by its Amsterdam office). Bud Light will no longer work with previous AOR BBDO, the shop behind its “Up for Whatever” campaign. The statement from Jorn Socquet, the company’s U.S. Show More Summary

Venables Bell & Partners Takes Over for Adidas Golf

Adidas Golf has selected Venables Bell & Partners as its new lead creative agency following a review, Adweek reports. Incumbent Kastner & Partners were one of the six finalists in the review, which included ten agencies total. Media buying and planning were not part of the review and remain with Carat. Show More Summary

PR’s Not Purgatory, It’s Relevance

Summary: I guess we should be taking exception to this. Here’s a clergyman reporting that one former associate minister he’s heard about “is working in public relations at a major state university.“ As though that’s a form of purgatory. Show More Summary

Using Storytelling to Market Your Brand Image

These days, everybody’s talking about content marketing. While content marketing has provided an effective way for many companies to increase website traffic, it really helps brands the most when they use their content to tell a story. In a recent Entrepreneur article, “Storytelling Can Bring Your Brand to Life and Strengthen Your Marketing Impact,” the…more

The Rules of Successful Effective Influencer Marketing

Successful marketers don't just identify who their industry influencers are; they also know what to do (and what to avoid) for effective influencer marketing. Read the full article at MarketingProfs

Senior Project Manager - Baltimore, MD

Company: Agora, Inc. Location: Baltimore, Maryland Industry: Not Specified Career Level: Early Career (1+ yrs experience) Minimum Education: None Required Job Status: Full Time

Designer Shows Off His Big Talent in the World's Smallest Portfolio

Michael William Lester, a London-based freelance designer and illustrator, isn't afraid to think small. We're talking minuscule here, people! Lester created "The World's Smallest Portfolio," a self-promotional piece that is 24 millimeters wide by 19 millimeters tall. Show More Summary

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