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Retargeting – Who Do You Have In Your Sights?

I remember the first time I noticed retargeting. I’d been online, checking the park hours before my next trip to Disney World. From that website, I did some work and then went to a CBS sports site to adjust my fantasy football team before the weekend. Show More Summary

Even Sexy People Get Skid Marks in This Grossly Funny Attack on Fashion's Dirty Secrets

Today in things you shouldn't watch on a full stomach: In an ad for organic clothing brand PACT, agency Denizen reprises the aesthetics of old Calvin Klein ads, producing something that is sometimes funny, mostly damning and completely...Show More Summary

Inside the Agency: Grey London's Ideas Factory

Summary: Leo Rayman’s copy of “Creativity Inc,” the book by Pixar president Ed Catmull, is covered in marginalia. Like a student jotting down notes around the edges of his text, the newly appointed CEO of Grey London wants to master the formula of good ideas. Show More Summary

Trending Hashtags: How to Reverse Negative Sentiment for Your Brand or Influencer

Summary: On social networks such as Twitter and Instagram, the use of hashtags has increased explosively since 2012. Hashtags are used to follow conversations for trending topics, and in some cases can propel posts to become trending topics themselves. Nowhere are trending topics more time sensitive than during events.

Three Ways to Successfully Manage Your Marketing Data

Tags: Data-Driven Marketing, Marketing Data Strategy, marketing data quality

Is Your Auto Insurance Marketing Millennial-Friendly? Here’s what You Need to Know

Tags: Auto Insurance Marketing, Insurance Millennials, Auto Insurance Digital Marketing

The Promise And Reality Of 'Total Market' And How CMOs Need To Address It

Summary: Total Market strategy is defined by the Association of Hispanic Advertising Agencies as “a marketing approach followed by corporations with their trusted internal and external partners which proactively integrates diverse segment considerations. This is done from inception, through the entire strategic process and execution...

How Copywriter David Burd Became Rap Star (and Hilarious Trojan Man) Lil Dicky

Lil Dicky, the chart-topping MC, is back with more comedy gold for Trojan condoms. David Burd, whose 2015 debut studio album Professional Rapper hit No. 1 on both Billboard's rap and comedy charts, anchored a clever, nervous, long-form...Show More Summary

The NY Public Library Twitter Is Matching Emojis To Archives

The social media bot can quickly find and return relevant images to the emoticon sent via Twitter

[eBook] How to Build Your B2B Marketing Empire From the Ground Up

Is your B2B marketing a skyscraper or a sandcastle? It’s fun to spend a day on the beach creating your dream house, only to have the tide wipe it out. But If you were planning on moving in with your spouse and kids...well, that would be a problem. It takes planning and strategy to build something that will stand the test of time. Show More Summary

Texas swimwear maker seeks to increase US sales

A Lumé bikini Photos: Lumé Paula Daza was born in Colombia and raised in the United States. As a young woman she decided she wanted to raise funds for people in her country of birth. In 2014, she founded Lumé Swimwear, a Katy, TexasShow More Summary

Graceful degradation

Stuff's going to break. Then what? Air conditioners, for example, gradually lose their charge. When they do, icing can occur. When that happens, the drain pans overflow and water seeps away. The smart builder, then, anticipates all this and has...        

Sr Marketing/Business Development Manager - Chicago, IL

Company: Lipman Hearne Location: Chicago, Illinois Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: $65,000 - $88,000

Director of Social Media - Raleigh, NC

Company: NC STATE UNIVERSITY Location: Raleigh, North Carolina Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Job Status: Full Time Salary Range: $75,000 - $85,000

Trump Struggles to Define His Legacy

“To be determined.” That was the response of Trump’s new campaign manager Kellyanne Conway during an interview Sunday on CNN’s “State of the Union” when asked whether Trump still wants “a deportation force removing the 11 million orShow More Summary

Internet Service Providers Face Public Outcry

YouTube and Twitter face public outcry and judicial scrutiny for their online radical Islamic content.  By Ambassador Marc Ginsberg and Robert Gemmill, Esq.  Under the provisions of the Communications Decency Act (CDA) internet service...Show More Summary

Senior Level Conceptual Copywriter - Lititz, PA

Company: donovan connective marketing Location: Lititz, Pennsylvania Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: None Required Job Status: Full Time Salary Range: Commensurate with Experience

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