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Zambezi, Hungry Man Release Another Awkward fruitwater Spot

Last month, vitaminwater’s fruitwater  brand got a little weird with Christina Applegate in the first of its new ads in a campaign created by Venice agency Zambezi and production studio Hungryman. Today the company released its follow-up, another entry in the “painfully awkward” genre. Show More Summary

Are These Feminist Superhero Panties Empowering, or a Tiny Bit Weird?

The underwear brand Dear Kate, a big proponent of using real people instead of models, has a new plan to empower women: It's putting inspiring female faces right on its panties. Its League of Ladies Collection features illustrations of four historical women—Marie Curie, Harriet Tubman, Amelia Earhart and Frida Kahlo—reimagined as superheroes. Show More Summary

Patrón Review Down to Two Finalists

Patrón is nearing the end of its search for a new lead agency to handle both creative and media, as only Mullen and Goodby, Silverstein & Partners remain in its creative review, sources told Adweek. Patrón launched the review back in August, and according to Adweek it originally consisted of about “half a dozen” agencies. Show More Summary

People With No Brains Star in Hilarious Ads for Other Kinds of Organ Donation

Next time you're at a party and some bro is doing a kegstand on a diving board over an empty swimming pool, you might consider letting the situation play out. Ad agency Duval Guillaume and Belgian nonprofit Reborn to Be Alive take an...Show More Summary

Doner Illustrates ‘Epic Fails’ for JBL

Here are a couple of spots that actually demonstrate the functionality of the product they’re promoting. This work by Doner of Michigan, launched earlier in the week, demonstrates the many (sometimes excruciating) pains caused by old-school...Show More Summary

Organic Food Snobs Are Unknowingly Fed McDonald's, and They're Lovin' It

You probably have a few friends so opinionated about the sourcing and quality of their food, part of you wants to test whether they'd really know the difference between crap and cuisine. You love those friends, but you also think they're being snobs, and you'd just love to troll them hard. Show More Summary

Dutch Top Model Doutzen Kroes Stars in Cheel’s Latest for Samsung Netherlands

Cheel has released a new campaign for Samsung’s new Galaxy Alpha smartphone, featuring top model Doutzen Kroes. The campaign is centered around a 30-second broadcast spot capitalizing on Kroes’ popularity. In the spot, Kroes is shown out clubbing with friends (according to the PR release, these are her actual friends, in real life!). Show More Summary

Brad Pitt Dodges Insults to Make a Charity Pitch on Zach Galifianakis' Between Two Ferns

One of the best things about Between Two Ferns is how the guests have to plug their projects in the least comfortable way possible—indeed, while getting showered with insults. Brad Pitt is the latest victim, sitting down with Zach Galifianakis to discuss acting, handsomeness, his wife and his ex-wife (well, the character she played on Friends). Show More Summary

Infographic: What the Color of Your Logo Says About Your Brand

Few design projects seem to require as much deep thinking as a corporate logo (some would say overthinking—remember Twitter's tortured explanation for its new logo in 2012)? One of the most basic decisions for any logo, though, is color. Show More Summary

Brita Built a City Out of Sugar to Show You What a Lifetime of Soda Looks Like

In the past, water filter brand Brita has targeted plastic bottles as public enemy No. 1, but now it has its sights on a new foe: soda. A new spot created by DDB California uses towering piles of sugar cubes to show the impact of drinking one sugary soda a day (which would be pretty a moderate intake for some families). Show More Summary

Holy Crap, Someone Is Actually Making a Working Hoverboard for Real This Time

Marty McFly and Tony Hawk both drove demand for hoverboards—but alas, supply has been nonexistent, as both of them had to rely on camera trickery and special effects. But now, finally, we're getting a glimpse of the first prototype of a functioning hoverboard. Show More Summary

Barton F. Graf Has a Clever Idea for Getting More Men to Become Mentors

Esquire recently asked three ad agencies to help with its male mentoring initiative. Today, Barton F. Graf 9000 unveiled its campaign: a political initiative to establish mentorship of children as a legal excusal from jury duty. TheShow More Summary

How to Create Custom Audiences in Facebook

Using Facebook ads to drive actual sales and results is no longer a myth, but are you making the most of what Facebook has to offer? In this webinar, Driftrock Growth Manager Gabi Barbosa discusses Facebook’s most powerful targeting option: Custom Audiences. At Driftrock, Gabi helps build tools to help brands reach the right people […]

Craigslist Is the Setting for This Interactive Music Video About Humanity, or at Least Weird Ads

Craigslist might be best for making a couple bucks off that one-wheeled leopard-print bicycle your ex left behind, and it's just that kind of random human curio that makes the classified site the inspiration for—and theme of—this new interactive music video created by 72andSunny's in-house creative school 72U. Show More Summary

The Marketer’s Guide to Real-Time Reports in Google Analytics

The Real-Time reports section in Google Analytics allows you to monitor activity on your website as it occurs from moment-to-moment, providing insights on how people are reacting to your marketing campaigns and infrastructure. This feature is great for measuring marketing initiatives that have a temporal nature, like a promotional campaign in Twitter. You can also […]

Ikea's Parody of The Shining Is Devilishly Good

Heeeeeere's … Ikea's parody of The Shining! BBH Singapore reimagines the creepy hallway scene from Stanley Kubrick's 1980 horror classic in this spot-on 90-second Halloween ad. Instead of a haunted hotel, however, the little kid peddles around a spooky Ikea store late at night. Show More Summary

8 Ways to Stop Boring Your Email Subscribers

We constantly talk about testing email headlines, email layouts, emails for mobile, and email timing. But, what about looking at what we’re actually sending our subscribers? Would you read your own emails? Here are 8 ways to energize your subscribers: 1. Do not talk only about your services. According to recent research, we humans spend […]

Don't Get That Job and Be Happy About It: The Application Process

Summary: Occasionally our columns are about getting a job in advertising. We do this as a service for our millions of readers. Most of what we write can cross over into other industries as well, so we guess that we’re helping billions. Show More Summary

Snickers Gives You an Early Halloween Treat With This Truly Twisted Ad

Halloween is like Christmas for candy brands, and Snickers usually swoops in, batlike, with some fun and spooky advertising (most notably, perhaps, BBDO's truly odd "Grocery Store Lady" spot from 2010). And this year, it's a Spanish-language Snickers spot that's giving people chills. Show More Summary

Using Interactive Content to Increase Conversions: 4 Examples from Top Companies (And How You Can Do It Too!)

If content marketing was 2013’s internet marketing buzzword, 2014 may well be the year of its evolution: interactive marketing. But what exactly is interactive marketing? At its core, interactive marketing focuses less on an immediate sale and more on building a relationship with customers by engaging them in conversation. With the proliferation of social media […]

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