Why Audience Development Must Come Before Business Development written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing podcast with Jeffrey K. Rohrs I was recently asked to help a mid sized software company devise a marketing plan. Show More Summary
Summary: In a break in TV programming, a commercial of a fireplace with burning logs appears. A hand continues to throw logs on the fire to keep it burning. The message tells consumers that there is nothing worse than getting up and missing a good part of the show, and to Enjoy the Go. This Charmin Yule Log Holiday Intermission is getting positive responses from followers.
Summary: Everyone knows that air travel is perhaps one of the holidays' least-festive experiences possible. Every year, countless passengers are faced with weather delays, cancellations, baggage mishaps, and a slew of other wintry wrenches thrown in their carefully planned holiday travels.
Summary: Truth be told, women have had a tough time moving up the corporate ladder. We all know this. But to think that women are experiencing this worldwide is another eye-opener. We see women world leaders -- prime ministers, presidents, chancellors, and the like -- so surely women have a better chance of rising up in places other than the U.S.
I wouldn’t be bold enough to add to Matt’s words. Anybody want to guest blog?!?! Pilgrim’s Partners: SponsoredReviews.com – Bloggers earn cash, Advertisers build buzz!
A friend sent out an email blast (I hate that word, for good reason) to his ample address book to promote a new project and got a lot of blowback for it. He asked me for my feedback... Just because...
Manifesto for the Visual Revolution from David Berkowitz Last week, I had the pleasure of presenting at Chute's inaugural Visual Revolution Summit, a day spent looking at the massive changes in how visual content is taking over media. Show More Summary
As we approach the end of the year, we always see lists of top this and best that for 2013. Today’s list comes from LinkedIn. It’s the “top” – meaning most inspiring and engaging company pages as voted on by LinkedIn members. The 10 companies comes from a range of industries; 4 are tech related […]
This feels like a Friday item, but if you have a spare moment, you might want to head on over to Pinterest and check out SS+K’s Secret Santa Shop. It’s simple to use: just look through their inventory of funny gifts, choose one and click through to its order form, then fill out the form and wait for it to arrive. Show More Summary
Every year, Advertising Age magazine publishes a report that looks at the collective results from nine of the most globally respected industry award shows in the advertising industry—from the Cannes International Festival of Creativity to the Clios. Show More Summary
I didn’t expect to be this sad over the death of a man I never met. A few years ago when I traveled to South Africa, I first realized the awesome power that Mandela held over his country and wrote about it in a post about the challenges of “leaderless revolutions” and why the world needs leaders like Mandela . Since... Read More >>