R/GA teamed up with production company 1st Ave Machine to tell the story of a young girl’s “Holiday Dreams” for Samsung, using 74 different screens, from a 2-inch smart watch to a 65-inch curved HDTV, in the process. The animated story...Show More Summary
In what our friends at Adweek are calling a trend, three agencies are currently involved in a review for the OK Corral account: Mullen, Merkley + Partners and VIA. Adweek compares the review to two recent “casual dining” wins (TBWA’s...Show More Summary
Employees at Baltimore agency Exit10 get pelted with snowballs in slow motion in this flaky and—let's be honest—rather painful-looking holiday video. No one got hurt during filming. Not much, anyway. The idea "came out of that dark place...Show More Summary
Wisconsin sausage brand Johnsonville has selected Droga5 to handle its creative duties, following a review, Adweek reports. Annual media spending for the brand is estimated at approximately $30 million. Media buying and planning were...Show More Summary
So, you hate focus groups. Understandable. They can make a mess of anything. In fact, they can even hate Christmas. Ogilvy & Mather in Paris put together this entertaining little (fake) hypothetical experiment called "Ho Ho No Go," where the concept of Christmas itself is pitched to a group of random strangers. Show More Summary
We are living in an increasingly mobile-first world. The following are three global mobile marketing trends we can expect to see in 2015. Read the full article at MarketingProfs
-Seiden once again documents the year in cultural phenomena with their holiday video (above). -FleishmanHillard announced the promotion of Stefan Gerard, formerly regional SVP and senior partner, to the role of global strategic innovation...Show More Summary
Bernadette Jiwa is a kindred sprit to Brains on Fire. She thinks like we think. Her book, DIFFERENCE, is comfort food to us because she understands that “marketing is, and has always been, a transfer of emotion.” We dedicated lots of pages in our book to explaining how the best marketing is about loving people […] The post Creating Difference appeared first on Brains on Fire.
Summary: If you are a saver, you may be happy with the new plan change coming from T-Mobile. T-Mobile will now let customers carry over their unused cell data. This is part of their “un-carrier” strategy and new program Data Stash.
Aside from your company website, social media content may be one of the most visible forms of content marketing that a brand can produce. When potential customers are seeking out information about your industry and your brand, they are most likely first visiting your website, then checking out your social channels. Content on social media [...]
As usual, many of this year's most inspired and delightful advertisements weren't found on TV, in print or online. They were found outside, where marketers played off the real world to bring completely new dimensions to their brands....Show More Summary
The Role of Luck in a Startup written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing podcast with Mikkel Svane When you look at a seemingly successful company – say one that went from meager...Show More Summary
Start your first business this way: Begin with the smallest possible project in which someone will pay you money to solve a problem they know they have. Charge less than it's worth and more than it costs you. Repeat. You...
I was doing some gift shopping at a local store yesterday, when I decided to go for a coffee in their café. I noticed that a salesperson was speaking with the store owner, a couple of tables away from me. Now, if you asked the salesperson...Show More Summary
You may have heard of the Echo, Amazon’s new “virtual assistant” product/service that was just released. We all know of Siri and Cortana, two other popular AI products released by Apple and Microsoft respectively. In my opinion the Echo is far superior to either. Show More Summary
How do you typically find online information or websites you’ve recently visited? Forrester asked 4,600 US adults this question and I would say “the answers might surprise you” but that would be cliche. Let’s just take a look at what happened and see what we can do with the results. Organic search landed in the […]
80% of Twitter users are doing it on a mobile phone. It’s a natural, really. Twitter was designed for short bursts of information – perfect when you’re on the go. But over the years, the social network has evolved into more than just a way of sharing your real time excitement at an event or […]
-Young & Rubicam and The Joyful Heart Foundation released emotional outtakes from their “No More” PSA campaign against domestic violence (video above). -Adweek examines “The 13 Biggest Brand Fails of 2014.” -Senior Copywriter Erica Pressly...Show More Summary
Today we learned that Highmark Blue Cross Blue Shield, the East Coast nonprofit that “dominat[es] the regional health insurance market” in Pennsylvania, Delaware, West Virginia and surrounding areas, has issued an RFP ahead of a formal...Show More Summary
While everyone is still looking back at the year in retrospect, BBH looks ahead to 2015 in “The Next Step” for Johnnie Walker. The 60-second spot is notable for its unusual visual style, accomplished by filming in one continuous take on a moving set that took around three weeks to complete. Show More Summary