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AKQA Names New International Director of Talent Acquisition

Jennie Child formerly served as group head of talent acquisition at Omnicom Media Group.

Why Video Marketing's Popularity Is Great News for Writers

The popularity of videos doesn't signal the end of the written word. In fact, writers have an advantage in a world that loves videos. Read the full article at MarketingProfs

Jack In The Box Tests The Waters Of VR Marketing

The American fast food chain joins numerous brands in creating a virtual experience to support the launch of its new menu item.

iCrossing Names Kayvan Salmanpour as Its First Chief Content Officer

Salmanpour will report to iCrossing CEO Nick Brien and Hearst Digital Media president Troy Young.

First stage of the funnel – Know

Last week we explored how your website should be thought of as a selling tool and with some planning and vision – you can use it to move a prospect through the know • like • trust = sales funnel and earn their business. This week, I’d like to dig in a little deeper and […] The post First stage of the funnel – Know appeared first on Drew's Marketing Minute.

Check Out Sonos' First Storefront, a Glowing Shrine to Music and Home Acoustics

For its first brick-and-mortar store, located in New York City's SoHo neighborhood, Sonos is showing customers how its products could both sound—and feel—in their homes. The acoustics of a physical space have a huge effect on music being played in it, a fact that, while unsurprising, is often overlooked. Show More Summary

How to Choose Your Ideal Audience

How to Choose Your Ideal Audience written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Susan Baier You know what I love about the fact that I’ve been in business as long as I have – I finally figured out who I want to work with. No, really, it takes time.  I’ve been…

A Simple Fix For StubHub's Advertising: Don't Forget The Call To Action

Summary: I am a resident of what is arguably the advertisement capital of the world, New York City. Since I also work in this bustling city, I have the fortunate or unfortunate (depending on your viewpoint) exposure to countless billboards and advertisements on my commute to and from work each day. Show More Summary

Jaguar Shifts Into High Gear in Virtual Reality

Summary: For some, virtual reality is a PR gimmick. For Jaguar, it’s a technology that is driving results. At this year’s Wimbledon tournament, the brand created its first VR campaign, #FeelWimbledon, which let users experience hitting a winning shot as champion (and Jaguar ambassador) Andy Murray himself. According to Robert Herd, head of communications...

PR Tips: Taking Control of the Conversation in a Digital World

Summary: Public relations is about communications: the message, the medium, and the content. However, the channels are changing and so is the technology. Today, communication is messy, splintered, and in real time. It’s amplified by the social web and has made everyone a publisher and a virtual reporter. Nonetheless, the message still needs to touch hearts and minds.

The Body Shop Uses Tinder To Protect Endangered Animals

The app's users can now be connected to monkeys to learn more about the risks they face in the rainforest

Citroën Launches Tumblr Gallery Exhibiting Commissioned Auto Artwork

The project challenges creatives to produce emotional short videos using one of the brand's products

Now Hear This: 10 Digital Marketing Podcasts to Educate and Entertain

How much time out of your life do you sacrifice to your commute? It’s amazing how quickly it adds up. If you drive/bike/bus just 30 minutes each way, that’s five hours a week. Do that 50 weeks out of the year, and it’s 250 hours, more than six full work weeks. Yeesh. Now, I don’t [...]Show More Summary

Living with what happens next

Most people are okay with living with the consequences of what happens. The hard part is living with our narrative about how it happened and why. If your plane is late and you miss the meeting and you don't close...        

Art Director - Honolulu, HI

Company: MVNP Location: Honolulu, Hawaii Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Professional Job Status: Full Time Salary Range: Commensurate with Experience

Some brands hurt people

He’s not a wimp. In fact, anything but. He’ll out-lift you, even though he only weighs 140 pounds. He’ll out-run you, even though he’s in his early 70s. And, he’ll burn you out of the sauna, if you care to test him. (I don’t recommend trying this.) Even so, the RIU brand took my dad […]

Digital Strategist, NYC Real Estate and Cities - New York, NY

Company: BerlinRosen Location: New York, New York Industry: Not Specified Job Status: Full Time

Copywriter - San Francisco, CA

Company: SquareTrade Location: San Francisco, California Industry: Not Specified Career Level: Early Career (1+ yrs experience) Minimum Education: None Required Job Status: Full Time Salary Range: Commensurate with Experience

Featured spots from our 3rd year promoting Nickelodeon’s Kids’ Choice Sports Awards

The annual Nickelodeon Kids’ Choice Sports Awards brings some of the most famous athletes and celebrities to the orange carpet for one fun, slime-filled evening. Definition 6 has worked with Nickelodeon for the past decade on the Kids’...

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