Dan Kroeger joins the agency from W+K Portland, while Wilson Mateos arrives from Fischer America in Sao Paulo.
Summary: Here’s the kind of post we like to send readers into a weekend to ponder, then act on. Rebecca Hasulak, a PR practitioner herself, writes on Entrepreneur that getting launched in a startup consultancy isn’t “rocket science,” and needn’t cost much either. But it requires a clear sense of today’s media/relational environment...
Summary: Novelty, uniqueness, originality — so often this is the mantra of advertisers and marketing specialists. Jaded audiences and contemporary media distribution make offering new branding ideas an increasingly difficult feat. The answer to this problem has been at creators’ fingertips for decades. It’s called branding familiarity.
Summary: It’s time to finish your Thanksgiving food shopping. We like to shop at Woodman’s. Woodman’s is a local supermarket chain in Wisconsin and Illinois that solely focuses on providing the widest variety of grocery items at the best prices. Show More Summary
Want to add a blog to your entrepreneurial venture but not sure how to do it? No worries, the answer’s here. In this guide, you’ll find all the resources and advice you need at every step of the process. Each of the areas in this guide is dedicated to one aspect of blogging. Show More Summary
The opposite of NIMBY, the opposite of isolation. Building a fortress is expensive. It cripples your tribe. And it won’t work. Modern fortresses amplify fear, destroy the value that's at the heart of the connection economy, and don't actually pay...
The Art of the Start 2.0 Photo: Guy Kawasaki This year, Guy Kawasaki, author of The Art of the Start first published in 2004, released an updated edition 64 percent longer than the original book. In it, he shares his ideas on starting...Show More Summary
My friend Stephen Shapiro, author, consultant, and public speaker, wrote a number of great books, Best Practices are Stupid is one of them. I couldn’t agree more. Do a Google search for “best practices” — it will return over 60M entries. While best practices may not be as popular as they used to be, these...
It's the next chapter in cute.
Travel often? Use Google Street View? Hell, maybe you'll love Virgin America's Seat View. It's exactly what it sounds like: You use the campaign to "stroll" through the Airbus A320 that flies out of all 22 destinations Virgin America serves. Show More Summary
I love building, but I hate promoting. This is a real problem, because without the latter, it’s awfully tough to get an initial user base. So, I recently buckled down and spent some time just spreading the word about Officehours. I did this on a number of forums, communities, and sites that allow (even encourage) […]
BBH challenged friends to prove how well they know each other...with fried chicken as a reward.
FCB Mayo and Peruvian engineering college UTEC—the folks behind award-winning ventures like the "Potable Water Generator," "Purifying Billboard" and "Air Orchard"—are back with what may well be their brightest idea yet. This time around,...Show More Summary
James McKenna and Matthew Trego joined the agency as creative directors.
To support its new signature, "For Serious Kids," children's clothing company Petit Bateau has launched "The Mini Factory." This marks its first brand film since its charming child sailor ad of 2010, and depicts what can only described as a cross between a child labor factory and the ultimate playroom. Show More Summary
Toys R'Us is also partnering with the USO as part of its holiday campaign.
First of all, a tremendous thanks to everyone who shared their feedback on our recent survey. We hope it’s the first of many discoveries we can share. We want our blog to cover the topics that you care about, so please share any suggestions in comments, in future surveys, or by email to email@example.com. Here’s […]
"The king stay the king." - D'Angelo
In anticipation of World AIDS Day on Dec. 1, and based on the frightening revelation that 80 percent of 18- to 25-year-olds use emojis for basic communication, Durex is demanding a condom emoji from the Unicode Consortium's Emoji Subcommittee. Show More Summary
Company: Moore and Scarry Advertising Location: Denver, Colorado Industry: Not Specified Minimum Education: None Required