Studies show that shoppers love discounts and coupons... but does offering them help your business? Read the full article at MarketingProfs
-FCB Inferno launches “#IOU” online campaign for Grant’s whiskey (video above). -Molson Coors retains ZenithOptimedia and Kinetic to handle its UK and Ireland media account following a six-month review. -Five reasons Cadillac’s moveShow More Summary
Anyone who's played squash knows it's a frenetic game. Now, one British squash club has a fascinating new logo to match. Melbourn Squash Club's new branding features a web of zigzag lines designed to look like a capital "M." Created by Distil Studios, it's meant to capture the spirit of smacking a ball back and forth against a wall with a racket. Show More Summary
Monster Energy had a viral hit in 2013 with "Recoil," a seven-minute video in which extreme driver "Ballistic" BJ Baldwin drove his 850-horsepower trophy truck across the Mojave Desert at 150 miles an hour, doing all sorts of stunts in the process. Show More Summary
Summary: As fans of Marvel and comics in general, we're going to have to lean towards "super" on this one. Many companies look for ways to tap into the zeitgeist of the modern culture. Right now, in the United States, the current trend in terms of entertainment has been in the resurrection of comic book heroes and villains. Show More Summary
Summary: If not, you may want to invest some time in reading a new book that can help you prepare for just about any situation where you are required to present yourself and your ideas. This can include a PR pitch, a job negotiation,...Show More Summary
Summary: In the brick-and-mortar retail world, a store remodel will typically bring in a 30% sales increase. In the online world, Nike is leading the way in revamping their website and bringing in a 70% sales increase.
Summary: Following up handily on our last post on the difference between PR and advertising comes a dispatch from Fast Company by Jarone Ashkenazi on the continuing evolution of PR itself. The official definition of PR, crowd-sourced by the Public Relations Society of America (PRSA) only two years ago needs revisiting in light of the rise of social media, Ashkenazi notes.
Ugly produce becomes feature of supermarket ad campaign, new product line
Have you noticed something about the small print we find in marketing and on packaging? The small print is small for a reason They don’t really want us to read it! It almost always tells us that the advertising message isn’t as goodShow More Summary
SMBs Allocate More Budget to Social Than Other Channels - BIA/Kelsey’s new study shows that small and medium businesses now use social more than any other media platform for business purposes. ClickZ A Quarter of U.S. Teens use Twitter’s Vine [STUDY] - One in four (25 percent) of teenagers in the United States use Vine, [...]
Would you miss it if it weren't there? Vogue magazine regularly runs more than 600 pages in length. And that's fine, because it's worth more with the ads than without them. On the other hand, if the ads disappeared from...
Over the years, marketers have been changing their tactics in response to the consumer. Nowadays, consumers are a lot savvier and are being conditioned by brands like Amazon to have certain expectations, especially in their checkout experience. In this webinar, Kath Pay, the Marketing Director at cloud.IQ, shares tips for what marketers can do to […]
The sudden announcement that U.S. Attorney General Holder has decided to step down may reignite the media firestorm about the Senate Democrats’ decision to invoke so-called “the nuclear option on Presidential appointees.” At the time,...Show More Summary
Earlier in the month we let you know that Jon Hamm would be leaving his chief creative/innovation officer position at Momentum Worldwide to move back to his hometown of London — and now we know why. Starting in November, he will occupy...Show More Summary
Summary: One could wish that Edelman Chicago would find more public relations business and leave advertising out of it. But no, Edelman has hired four former ad agency executives and is discussing the move, one gathers from the Chicago Business Journal, with a mouthful of gobbledegook. Show More Summary
There’s always a lot of talk about how Facebook is good for brand awareness and it’s great for increasing traffic to an online site. But does maintaining a Facebook fan page actually lead to more revenue? For one specialty grocer, the answer is a huge YES. Collective Bias asked Yeti Data to help them sift […]
Surprise stat of the day: smartphones have replaced tablets as the leading mobile device for retail shoppers. Surprising because the tablet is the laid back king. It has the bigger screen and the interactive, native ads, but still tablet usage for research dropped from 37% in 2013 to only 16% in 2014. The one thing […]
McCann Paris has a provocative new take on the breast cancer awareness PSA, launching the world’s first (according to them) “Bra Cam,” to remind women to check for breast cancer. At the beginning of the spot, a woman fastens a hidden camera to her bra before heading out for the day in a somewhat revealing (but still plenty safe for work) outfit. Show More Summary
Volvo Trucks, the surprising brand behind YouTube's most watched ad of all time, is back with a new video. And this time, instead of Jean-Claude Van Damme, it's an unsuspecting valet who's put in an uncomfortable position. While this...Show More Summary