All Blogs / Business & Finance / Marketing / Popular
Use Your Talents: Be an Awesome Creative
Summary: Last night I was teaching my Thursday night class and for the opening I used a sermon I saw last week by minster T.D. Jakes, a world renowned-speaker and teacher of God's word, to introduce my students to their very own greatness. Show More Summary
Production Company Does Agency.com Fist Bump
Oh how this Rooster Worldwide self-promo video harkens the days of old when Agency.com made fools of themselves with their Subway Pitch Video. First off, it's all well and good for people to have interests outside of their daily jobs...Show More Summary
Liebel Leaving Huge
Details are vague and no timetable has been set, but sources in the know confirm that Huge founding partner Gene Liebel, who’s been with the Brooklyn-based, IPG-owned digital agency for well over a dozen years, is moving on. From what...Show More Summary
If Gamification Can Make College Fun, Imagine What It Can Do for Your Marketing
Gamification. If you hear the word and immediately think of points, badges, and leaderboards, don’t worry—you’re not alone. The almighty Wikipedia defines gamification as “the use of game design techniques and game mechanics in non-game context to solve problems and engage audiences.”
The idea is to take something fun and apply it to a situation [...]
Monday Morning Stir
-CP+B has hired BSSP/McKinney alum Josh Leutz as a creative director in its Boulder office. -Director Dean Freeman has joined the roster of L.A.-based prodco Hello! for his first U.S. commercial representation. -YouTube CEO Salar Kamangar...Show More Summary
How Connected Cars Will Change The Future Of Driving [PSFK 2013]
Julius Marchwicki of Ford discusses how the Sync AppLink technology will allow drivers to connect seamlessly with their automobiles.
Women's Clothing Mysteriously Ripped From Their Bodies Revealing...
Rob from Wakefield Creative sent us this ad he helped Man+Hatchett create for UK-based clothing retailer Warehouse Fashion. The ad begins quite drearily with women clothed in winter garb under grey skies. Then the sun come out and something...Show More Summary
Copy Protection is the Opposite of Copy Promotion (which we call “marketing”)
I’ve often thought that over-done efforts at copy protection kill the limited piracy that helps start the word of mouth about new content. Or they just make it too hard to use, and frustrated consumers walk away. David Pogue writes about Tor Books’ test where they dropped copy protection and saw no measurable increase in [...]
Tube Station Transformed Into Great Gatsby Ballroom
Oxford Circus becomes 360° advertisement for the film.
Charmin Wipes NASCAR's Ass With Skidmarks Humor
We sort of wonder if after viewing this Charmin billboard which is shaped like a pair of tighty-whities, a portion of Nascar fans are going to wonder if the brand has begun selling underwear. That or they're just going to chuckle at the brand's witty display of boys elementary school bathroom humor. Show More Summary
Exuding Confidence, Yahoo! Promises Not to Screw Up Tumblr
Hey, in case you haven’t the rumor is now the truth: Yahoo! has purchased Tumblr. You can read about it and all the predictions, cheers, jeers and whatever just about anywhere in the Internet industry press mainly because there is not much else going on. In looking at the various reports that have tried to [...]
Why Vintage Fashion Doesn’t Have To Be About Nostalgia [PSFK 2013]
Gill Linton, CEO of Byronesque, is working to modernize the fashion industry through online communities.
The “You Don’t Need Us Awards” Round 7 – Penzey’s Spices
So this is a little something that we haven’t done in a while over here at the Brains on Fire Blog. The “You don’t Need Us Awards” celebrate the brands and businesses that are doing such an great job already connecting with their customers...Show More Summary
Integrating Digital Marketing & PR – Breaking Down Silos Through Content
For a recent presentation at a corporate communications and PR conference, I polled my network of digital marketing and PR pros about the most pressing questions they’re dealing with when it comes to integrating Marketing and Public Relations. Since we’ve been working in the digital marketing and PR space at TopRank Marketing for well over [...]
Charmin Welcomes Fans to Nascar Race With Billboard Potty Humor
I love it when brands finally catch on to jokes the rest of us were making in fourth grade. This time it's Charmin, which treated fans at the Charlotte Motor Speedway's Sprint All-Star Race to an underwear-shaped billboard that said "Stop Skidmarks." That phrase also applies to cars, you see. Show More Summary
When an Apology's Called For, Offer One
Summary: In the abundance of PR counsel that's available on the Web, practitioner videos posted by the Public Relations Society of America stand out. Kerri Guyton, of Memphis-based Obsidian Public Relations, points out one of them, Virgil Scudder, executive communication coach and crisis counsellor, on "The Art of the Apology."
Advertising Lessons From The Bluths: There's Money in the Banana Stand
Summary: One of the biggest perks about living in New York City as a creative is the exposure to some of the world's greatest advertising promotions. Such is the case with last week's perfectly orchestrated campaign by Netflix for the...Show More Summary
The Brand Tradeoff
Summary: It's Monday, so it's time for reality. No brand can be everything or have anything. Sorry to be so blunt, but it's important to speak the truth. So those brands that want it all, want to be everything, need to think again. Success doesn't come from always being in the positive as there needs to be balance in the journey of a brand. Show More Summary
PR and Mr. Selfridge
Summary: If one tuned into PBS the week after the third season of Downton Abbey concluded in March, one would have bumbled onto a delightful show called Mr. Selfridge featuring the always energetic Jeremy Piven. The show, about a real person who opened the first major department store in London...
7 Things I Did Not Know About Writing Before I Started
I remember thinking I wanted to be a writer as far back as high school. Only thing is I didn’t really know how to become one. Then one day I decided that writing articles would be a good way to build my business, so I just started writing and a funny thing happened. Show More Summary
