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BBDO's Latest Ad for Snickers Ice Cream Bars Is a Real Scream

Can discordant screaming sell ice cream? Snickers sure hopes so, because that's the angle it's going with this new spot for Snickers ice cream bars. Playing on the "I scream, you scream" rhyme, the ad shows a mom and son, a crab, a tattooed...Show More Summary

Google and Levi's Unveil a Connected Jean Jacket. See How It Works in Action

Fashion futurists, rejoice! Google and Levi's first smart garment has arrived, and it's a jean jacket that connects to your smartphone. The tech giant's Project Jacquard, focused on developing touch-sensitive fabrics, has been publicly working with the storied denim brand for a year now. Show More Summary

Snickers 'Hungerithm' Sets the Candy's In-Store Price Based on the Internet's Mood

Snickers has dreamed up one of the cooler online/offline advertising-meets-point-of-sale hybrid campaigns of the year, introducing a "Hungerithm" that gauges the mood of the Internet and adjusts the price of its candy bars in 7-Eleven stores accordingly, in real time. The angrier the Internet, the cheaper the candy—to make everyone a bit happier. read more

Brazil on the Eve of the 31st Olympiad

No doubt you have read the headlines: Brazil is in crisis. Without question, 2016 has not been a good year thus far for Brazil. Any recent discussion of the country is now expectantly peppered with tales of political scandal and corruption, economic woe, and ultimately, overall dread. Show More Summary

Is America’s Judicial System the Biggest Loser in Celebrity Trials?

Since O.J. Simpson’s murder trial, I’ve developed a healthy disdain for celebrity trials, and now, I’m loathing them even more. But as a journalism student  I was fascinated by such trials ever since I first saw the headline: “THAW SANE!,”...Show More Summary

Kohl's Chewbacca Surprise Leads to Record Engagement

Summary: It was the laugh heard round the world. Late last week, shopper Candace Payne posted a Facebook video of herself wearing the new Star Wars Chewbacca mask she'd bought at Kohl's, and viral stardom ensued. But rather than just chuckling and moving on, Kohl's reacted quickly by creating its own video response...

Avoid Scott Disick's Instagram Snafu: Influencer Relations 101

Summary: Last week, Scott Disick, of Kardashian fame, gave the world a glimpse into "influencer marketing" when he copy and pasted an email from the Bootea marketing team into his sponsored Instagram caption telling him exactly what to write in his post. Yikes. This was definitely a mistake on Disick's part...

3 Steps to Bridge the Gap Between Online and Offline Channels

Summary: Imagine you’re browsing online for a pair of hiking shoes for your upcoming trip to the Yosemite. You make a mental note of a few pairs and decide to visit the store nearby to try them on. As you approach the store, you receive a push notification on your phone that one of the pairs of shoes you were looking at is now 20% off. Show More Summary

While the #PostItWars Rage, the Post-it Brand Soars

Summary: These days, the best advertising often isn’t even advertising at all. What started off as friendly banter involving Post-it notes and a handful of agencies on New York City’s Canal Street has become a viral global phenomenon, reaching as far as Manchester and Tokyo. Show More Summary

What Defines A Brand After 105 Years Of Innovation?

IBM is anchored in pushing its clients towards the future, regardless of product or category

Pop-Up Sweatshop Alerts Shoppers To The Cost of Cheap Fashion

A stylish boutique in Amsterdam leads unsuspecting shoppers to a pop-up sweatshop

Anti-Social Media Labels Want You To Quit Browsing

Anti-social media messages in the style of anti-smoking labels to help you quit browsing

[eBook] Easy-as-Pie Guide to Content Planning: 3 Recipes for Success

Ever been to a busy restaurant and waited what seemed like forever for your food to arrive? Or, bought a loaf of bread only to bring it home and realize it was stale? It’s not easy to run a restaurant, or churn our dozens of perfect pastries. Cooking up quality content isn’t easy either. Much like crafting a [...]Show More Summary

Transitions

Coming and going matter far more than what happens in the middle. Opening things. Closing them. Tearing off the bandage. Losing something. Meeting someone new. Getting on the airplane, getting off of it. Being greeted. Elections. Ending a feud. We...        

Watch it Again: Evolution of Storytelling to Content Marketing (Webinar)

Did you miss it? Re-watch the webinar hosted by two of our companies, TheNewsMarket and Synaptic Digital. WATCH NOW >> We hear lots of talk these days about the power of brand storytelling. Today’s storytelling...

The Evolution of a Broadcast PR Company

By Ed Lamoureaux Ed Lamoureaux holds a few titles at Definition 6 companies, including SVP, TheNewsMarket-North America; SVP, Senior Director & Strategist, Synaptic Digital; SVP, Business Integration & Development, Definition 6. Connect with @edlamour. The longer I work in and...

Planning for the Unexpected: Fireworks, GoPros & A Celebration

Article written by Curtis Schick, Executive Producer at Synaptic Digital, a Definition 6 Company. The award-winning video IllumiNations: Reflections of Earth was produced by Curtis Schick, Matt West, and Deirdre Willits. Celebration...

Media Buyer/Online Marketing Manager - Cardiff, CA

Company: Mako Labs LLC Location: Cardiff, California Industry: Marketing - Digital Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

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