One of the most profound ways to change your posture and the way you and your organization interact with customers and partners is to change your pronouns. Instead of saying "I" when you're ready to take credit, try "we." Instead...
They want you to put the money to use building an asset, something that works better and better over time, something that makes your project more profitable and more efficient. And they want you to use that asset to create... ...
The other day I noticed a post on Linkedin from my friend Rich Jones and it lead me to the book Bowling Alone, written by Robert D. Putman. It’s know it was written a while back, but I believe the premise is still relevant. Putnam focuses on the decline in bowling leagues in the U-S and … The post Community is good for our health. appeared first on Brains on Fire.
Here's a late-breaking Super Bowl ambush campaign from R/GA for Jet.com, which enlisted Pretty Bird directors Tim & Eric to make one of the most super commercials you'll ever see about bowls. "Jet.com has so many super bowls we have created an ad for it," the e-tailer says. Show More Summary
They were of the "how to avoid this" variety.
It's been a good week for fun out-of-home brand activations in New York City. First, we had the Oreo Wonder Vault on 18th Street. Now, JetBlue is inviting pedestrians on the Lower East Side to check out a big Rube Goldberg machine it just built in a storefront on the corner of Bowery and Kenmare. Show More Summary
The effort acts as an extension of the brand's previous "Stop Knocking on Wood" campaign and retains that tagline.
The measurements of Super Bowl 50 success have changed
Any marketer knows that impressions are like gold. The more you have, the more you want, and they’re some of the most valuable metrics in the game. A key player in the impressions arena is TV. With consumers trusting TV ads an average of 15 percent more than online video ads, this medium still resonates […]
The regional Super Bowl ad is part of the brand's "Strong is Beautiful" campaign.
3 Steps to Set up eCommerce Tracking in Google Analytics written by Guest Post read more at Duct Tape Marketing To all the eCommerce store owners, if you haven’t set up eCommerce tracking in Google Analytics then you are not taking your online business seriously. I think that you all have heard the word “eCommerce Tracking” but don’t have an…
He didn't even ask us to get off his lawn.
Mixed realities, snack drones and ads in your face at Super Bowl 54
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Grammy nominee Kendrick Lamar celebrates his hometown.
In one sense, it would have been hard to expect anything other than the narcissistic, antagonistic performance Martin Shkreli offered yesterday on Capitol Hill. The alleged drug profiteer and Ponzi schemer has demonstrated time and again that his ego comes first. Show More Summary
Three NFL stars play a new position—coiffeur—and attempt to give their young daughters hairdos in these charming spots by Grey for Procter & Gamble's Pantene. The work extends the shampoo brand's "Strong is beautiful" positioning and...Show More Summary
The spot launches the brand's first post-scandal campaign in the U.K.
The following questions can help CMOs outline a course of action and prove the ROI of a Big Data project for marketing. Read the full article at MarketingProfs
Two-dimensional characters are usually dreaded in advertising, but one very thinly drawn character works perfectly in this sweet new commercial by Arnold for Hershey's. The ad tells the story of Scarlett, a girl who longs to spend more time with her father, who is always busy with work. Show More Summary