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"I", "We" and "You"

One of the most profound ways to change your posture and the way you and your organization interact with customers and partners is to change your pronouns. Instead of saying "I" when you're ready to take credit, try "we." Instead...        

What investors want

They want you to put the money to use building an asset, something that works better and better over time, something that makes your project more profitable and more efficient. And they want you to use that asset to create...       ...

Community is good for our health.

The other day I noticed a post on Linkedin from my friend Rich Jones and it lead me to the book Bowling Alone, written by Robert D. Putman. It’s know it was written a while back, but I believe the premise is still relevant.  Putnam focuses on the decline in bowling leagues in the U-S and … The post Community is good for our health. appeared first on Brains on Fire.

Jet.com Is Crashing the Party With the Most 'Super' Bowl Commercial Ever

Here's a late-breaking Super Bowl ambush campaign from R/GA for Jet.com, which enlisted Pretty Bird directors Tim & Eric to make one of the most super commercials you'll ever see about bowls. "Jet.com has so many super bowls we have created an ad for it," the e-tailer says. Show More Summary

JetBlue Just Built a 25-Foot Rube Goldberg Machine in This NYC Storefront

It's been a good week for fun out-of-home brand activations in New York City. First, we had the Oreo Wonder Vault on 18th Street. Now, JetBlue is inviting pedestrians on the Lower East Side to check out a big Rube Goldberg machine it just built in a storefront on the corner of Bowery and Kenmare. Show More Summary

Young & Laramore Gets Lucky for Indiana Farm Bureau Insurance

The effort acts as an extension of the brand's previous "Stop Knocking on Wood" campaign and retains that tagline.

Using TV in Your Digital Marketing Strategy for the Ultimate Win

Any marketer knows that impressions are like gold. The more you have, the more you want, and they’re some of the most valuable metrics in the game. A key player in the impressions arena is TV. With consumers trusting TV ads an average of 15 percent more than online video ads, this medium still resonates […]

Grey Gives NFL Daughters ‘Dad-Dos’ for Pantene

The regional Super Bowl ad is part of the brand's "Strong is Beautiful" campaign.

3 Steps to Set up eCommerce Tracking in Google Analytics

3 Steps to Set up eCommerce Tracking in Google Analytics written by Guest Post read more at Duct Tape Marketing To all the eCommerce store owners, if you haven’t set up eCommerce tracking in Google Analytics then you are not taking your online business seriously. I think that you all have heard the word “eCommerce Tracking” but don’t have an…

Martin Shkreli and the High Price of Narcissism

In one sense, it would have been hard to expect anything other than the narcissistic, antagonistic performance Martin Shkreli offered yesterday on Capitol Hill. The alleged drug profiteer and Ponzi schemer has demonstrated time and again that his ego comes first. Show More Summary

DeAngelo Williams and Other NFL Stars Do Their Daughters' Hair in Charming Pantene Ads

Three NFL stars play a new position—coiffeur—and attempt to give their young daughters hairdos in these charming spots by Grey for Procter & Gamble's Pantene. The work extends the shampoo brand's "Strong is beautiful" positioning and...Show More Summary

Three Crucial Questions Every CMO Should Ask Before Starting a Big Data Project

The following questions can help CMOs outline a course of action and prove the ROI of a Big Data project for marketing. Read the full article at MarketingProfs

Hershey's Just Made a Father-Daughter Ad That's One of the Year's Sweetest

Two-dimensional characters are usually dreaded in advertising, but one very thinly drawn character works perfectly in this sweet new commercial by Arnold for Hershey's. The ad tells the story of Scarlett, a girl who longs to spend more time with her father, who is always busy with work. Show More Summary

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