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Social Media Marketing World 2015 – What We’re Looking Forward to Most #SMMW15

by Debbie Friez & Brooke Furry of TopRank Online Marketing One of the best ways to succeed in social media marketing is to not be afraid to test and fail. The landscape is ever changing, and as marketers, we need to adapt quickly and learn from others. Social Media Marketing World (#SMMW15) this week in [...]

With video – Discovery Familia airs bakery entrepreneur series

Buddy Valastro, host of Bakery Boss - click to enlargeVideo, photo: Discovery FamiliaInterested in capturing the attention of women between 18 and 49 years of age Discovery Familia will air 13 one hour episodes, dubbed into Spanish, of Bakery Boss Mondays at 10 p.m. E/P starting March 30, 2015. The series, new to Discovery Familia, [...]

Active listening

The kind of listening we're trained to do in school and at work is passive listening. Sit still. Get through it. Figure out what's going to be on the test and ignore the rest. Your eyes can glaze over, but...        

How to Build a Growth Machine

There’s one important thing we have to get out of the way: Growth has nothing to do with tactics; it has everything to do with process. So says Brian Balfour, VP of Growth at Hubspot. You hear all the time about X company tripled their growth by doing X hack. The fact is that it […]

Wednesday Odds and Ends

-LA’s Stun Creative launched a campaign for ShoeDazzle, a “Southern California-based e-tailer co-founded by Kim Kardashian and now led by Chief Stylist Rachel Zoe.” Then they pitched it to us for some reason. -CCO Nils Leonard of Grey...Show More Summary

Chevy Silverado Account Goes Back to Commonwealth//McCann

A General Motors spokesperson confirmed today that the ad business for its Chevrolet Silverado truck line will move from Leo Burnett Detroit to Commonwealth//McCann. Burnett took over creative duties from McCann in December 2012 in order...Show More Summary

Ricky Gervais Phones In These Hilariously Honest Ads Introducing Netflix to Australia

Ricky Gervais is the ultimate anti-pitchman in this amusing set of ads for Australian broadband and cable company Optus, promoting its deal to bring Netflix to the country. The creator of The Office and Extras, who's done Netflix ads...Show More Summary

Marketing Coordinator - Sandy Springs, GA

Company: NAI Brannen Goddard Location: Sandy Springs, Georgia Industry: Not Specified Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: $36,000 - $38,000

Studio Designer - Sacramento, CA

Company: Glass Agency Location: Sacramento, California Industry: Advertising - Creative Job Status: Full Time Salary Range: $36,000 - $38,000

McKinney Teases Samsung Galaxy S6 with a Hint of Glitz

With the mid-April release date of the Samsung Galaxy S6 looming, Durham, NC’s McKinney has launched the above spot to tease the new smartphone, which opts for metal and glass over the old plastic body design. Call it “smartphone porn”...Show More Summary

Mullen Gives Thanks for American Greetings

It would appear that participants in a recent American Greetings survey read this blog: research by the card company found that “95 percent of American believe our country has a civility problem” and that 87 percent are “willing to do...Show More Summary

Famous Foes Square Off and the 'Best Idea Wins' in Ads for the 2015 Clios

In life, as in advertising, the best idea usually wins. That simple insight informs McCann's campaign for the 2015 Clio Awards, featuring pairs of famous foes—Nelson Mandela and Hendrik Verwoerd, the architect of apartheid; Wile E. Coyote and Road Runner; Al Capone and J. Show More Summary

Senior Media Buyer, digital - New Orleans, LA

Company: Peter A. Mayer Advertising, Inc. Location: New Orleans, Louisiana Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

9 “Must Try” Marketing Tactics Used by the Biggest SaaS Companies

I’m fascinated by marketing and by SaaS — two of the main things I spend my time on. Both SaaS and digital marketing are always changing, developing, and surprising me. What I’ve observed in some of the biggest SaaS companies is a lack of willingness to innovate their marketing. But at the same time, I’ve […]

Red Urban Lists ‘Reasons’ to Choose the Subaru Impreza

Toronto-based agency Red Urban launched a new campaign for the Subaru Impreza, listing all the “Reasons” the car is made the way it is. Built around a 30-second broadcast spot, also being released as a 15-second pre-roll ad, the campaign takes a slightly different approach for the brand. Show More Summary

The Daily 6: The 5th Largest Food & Beverage Company Has Just Materialized

The Daily 6 The Daily 6 is a daily round-up of the best curated content we shared on @definition6 1) The 5th Largest Food & Beverage Company Has Just Materialized Kraft Foods and...

Lowe & Partners Shares ‘Flavour of Home’ for Knorr

Lowe & Partners launched a new online spot for Knorr entitled “Flavour of Home.” Shot by Oscar nominated documentary director Nanette Burstein, of Hungryman, the spot tells the story of a mother sending a home cooked meal to her daughter, who takes care of Huskeys in arctic Finland. Show More Summary

Advertising a Brand Does Not Equal Use

Summary: Many of us have always operated under the assumption that when we adopt a business name and brand, much of our activities will be protected through use; if another company or entity tries to infringe upon our markings, we would...Show More Summary

SEO/SEM (PPC) Specialist - San Francisco, CA

Company: Palmer Advertising Location: San Francisco, California Industry: Not Specified Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

Engineering and Product Development Candidate - Phoenix, AZ

Company: Galco International Location: Phoenix, Arizona Industry: New Media - Other Career Level: Early Career (1+ yrs experience) Job Status: Full Time Salary Range: Commensurate with Experience

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