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Why King Content Has Been Overthrown by Context

Marketers produce endless amounts of content, but if it's not delivered at the right place at the right time, it's just clutter. Here's why context now matters more than content. Read the full article at MarketingProfs

This Very Scientific Ad for a Water-Filtering Faucet Vows to Remove Little Jobbies From Your Wawa

Ads for water-filtering technology always get so serious with their scientific demos, putting the viewer to sleep in the process. But here's one for Pfister's Clarify faucet, with Xtract Filter Mode by GE, that actually proves to be quite amusing—by making fun of the category's typical jargony mumbo-jumbo. Show More Summary

Man Caves Can Be Sophisticated, Too

The stereotypical man cave isn't for everyone, and AJ+C's Mancave designs prove that unequivocally

What Marketers Need to Know About Cohorts

The word “cohort” can be scary to those unfamiliar with the term. It may sound like something out of a medical journal or statistics class. But, I promise you, there’s nothing to be afraid of. And, if you’re a marketer, it’s pretty important to understand cohorts if you want to get into and benefit from […]

Newsletter #1056: The “Lessons from a Pizza Joint” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] We first learned about Shakespeare’s Pizza in Missouri because one of their General Managers (and biggest fans) told us about it. […]

Municipal Communication: Speaking Up for Newark, Del.

Summary: We don’t know how much of a trendsetter Newark, Del., may be, but we like its evident operational focus on communication as a discipline it itself. The Newark Post reports that the city council there approved hiring a heftily paid communications manager rather than combining the function with economic development. Show More Summary

JetBlue Told New Yorkers to Steal Its Bus-Shelter Ads, and Rewarded Them for It

Steal this ad. No really, it's fine. No one will yell, "Stop, thief!" And even if they do, you're in the clear. More than 100 New Yorkers recently took jetBlue up on its offer of free flights and other swag by ripping off 181 bus shelter ads across the five boroughs. Show More Summary

Redefine Advertising?

Summary: Here we go again. Time after time at huge advertising and marketing conferences, people stage a battle cry about changing the definition of advertising. People either want to get rid of the word entirely and create some ridiculous...Show More Summary

One Year After CVS Quit Selling Cigarettes...

Summary: By October 1 of last year, CVS Pharmacies had boldly discontinued sales of all tobacco products in its 7,800 retail stores. Many people championed the company for its brand integrity supporting health and wellness. Others questioned...Show More Summary

Business Opportunities Are Everywhere

Summary: We all know how to sell, advertise, and promote through social media, marketing, and networking channels, but it turns out that wearing a good pair of sunglasses can be your ticket to new business. Case in point: This morning I was waiting in line at my favorite Starbucks when a woman complimented my black-and-white, cat-eye sunglasses. Show More Summary

With Verizon Better Matters

Summary: Shouldn’t things work the way they are supposed to? Should we really have to accept poor quality? Verizon feels that when something is important, it should just work. Keep it simple, but make sure it works. The Verizon “Better Matters” commercial is very entertaining and drives the message home.

5 SEO Considerations to Win with both Customers and Search Engines

When it comes to your SEO strategy, are you more focused on optimizing for customers or search engines? In 2015 (and the probable future), the only correct answer is both.   Mobile Responsive This probably isn’t news to anyone with a pulse, but mobile internet usage has grown exponentially over the past few years and [...]Show More Summary

Choose your impact

Is it that simple? Can you choose to make an impact? Of course it is. You can choose to merely do your job, to meet spec and to follow someone else's path. Or, you can dig in and transform your...        

On-Page SEO: Checklist For Beginners

When we talk about on-page SEO there are many techniques provided by search engine experts but most of them are missing some strategies that are very important on-page SEO factors.I created this on-page SEO checklist for you to improve your search engines traffic, boost your rankings and make it easier for you to implement. Show More Summary

Project Manager - Washington

Company: McBee Strategic Location: Washington, District of Columbia Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

The meaning of life.

I was headed to an event somewhere in the Midwest. To give a closing keynote to an audience of around 4,000 people. I was scheduled to be on stage at 3pm. So I figured I could leave early that same morning. The first leg of my flight arrived at 6:30am in Philadelphia. On-time and with an hour layover. I grabbed my briefcase and strolled off the […]

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