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Inbound Vs Outbound in Advertising-DRAFT

Summary: Inbound Vs Outbound (Hint: Go inbound!) Inbound: Now, the past, the future. Inbound's relations to Social Media. How it has evolved into real life & cool experiential campaigns.

No one wants to be sold

Here’s a truth we seem to want to ignore — no one wants to be sold. Ever. Think about some of your favorite stores.  Beyond the merchandise they have – what do you love about going there?  Odds are your favorite stores became your favorites because of the experience you had.  So you go back […] The post No one wants to be sold appeared first on Drew's Marketing Minute.

How to Utilize The Psychology of Persuasion to Increase Conversion Rates

Why do customers buy your product and not your competitor’s? Well-known consultant and author Jack Trout once said: “Marketing isn’t a battle of products, it’s a battle of perceptions”. This is probably my favorite quote because it truly explains the essence of marketing (and conversion optimization): what matters to customers isn’t your pricing or features, […]

Five Things That Successful Brand Managers Do

Brand managers are a hot commodity in today's crowded business environment. These five behaviors separate successful brand managers from inept ones. Read the full article at MarketingProfs

Watch This Man Ambush Smokers at the Point of Sale With a Brutally Personal PSA

Even if your smoking habit doesn't kill you, it can still make you miserable. A new PSA from the Brazilian state of Paraña illustrates that point quite effectively with this long-form story of a middle-aged man whose generally happy life is marred by an illness that waited 14 years after he quit smoking to strike. Show More Summary

Advance Man for the Pope's Visit to Philadelphia

Summary: Dan Hilferty, CEO and president of Independence Blue Cross in Philadelphia, is demonstrating how stature and reliability – his own – are making it possible for Pope Francis’ visit to the city next month to proceed smoothly. Show More Summary

The Couple Who Quit Their Ad Jobs to Travel the World Ended Up Poor and Scrubbing Toilets

You remember Chanel Cartell and Stevo Dirnberger, the South African couple who quit their agency jobs this year to travel the world and document the experience. It sounded like a dream, and the lovely Instagram photos have made it look like one. Show More Summary

IRIS Business Analyst - Baltimore, MD

Company: Agora, Inc. Location: Baltimore, Maryland Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time

Ads for the World's Greatest Baby Stroller Suddenly Sell Something Else Entirely

Does your baby need a stroller that comes with 4-by-4 suspension, a sandbox, a holographic projector and a bubble machine? In our tech-crazed society, where everyone grows up to be an astronaut or coder, such a contraption—dubbed the "Latot" in ads from The Martin Agency—seems like a quasi-reasonable proposition. Show More Summary

The Stuttering Presenter

It’s funny. I stutter but I make a living speaking at conferences. A stutterer isn’t supposed to get up in front of people and talk. Yet, that’s what I do. One of the most rewarding experiences I have is when someone from the audience comes up to me afterwards and tells me their story about […] The post The Stuttering Presenter appeared first on Brains on Fire.

The #1 Key to Killer Promotions

The #1 Key to Killer Promotions written by Alex Boyer read more at Small Business Marketing Blog from Duct Tape Marketing Promotions are everywhere. It seems like whatever you or your business needs, you can find a promotion to receive it. Show More Summary

Associate Director, Digital Media Strategy - New York, NY

Company: icrossing Location: New York, New York Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time

Into the Deep: Tyler Stableford’s hauntingly beautiful shark images

In partnership with iStock by Getty Images As he waded in the middle of the Caribbean Sea, watching his model as she gasped for breath in between takes, Tyler Stableford had one thought going through his mind: “I just bit off more than I can chew.”

In AdLand, We Still Love to Hate Each Other

Summary: Perhaps the byproduct of fierce competition in a land of creatives is bitter resentment and hate. AdLand has never had the reputation of being cordial, yet it has never been deemed a place for tormented souls either. Like any workplace, there are people you are going to like, and there will be people you will not like. Show More Summary

There is No Average Girl

Summary: On a good day, self-esteem and confidence are high. We live by the mantras: We are loved. Things always work out for us. We aspire to be better each day and take inspiration and motivation wherever we can find it. As we were looking through a fashion magazine, we saw a fabulous three-page ad for Keds.

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