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Tuesday Odds and Ends

-Full-service digital agency HLK revealed a new website for the St. Louis Browns Historical Society, “an organization dedicated to preserving the story and legacy of the St. Louis Browns baseball team” (who went on to become the Baltimore...Show More Summary

Leo Burnett Delivers ‘Like A Girl’ Sequel for Always

Last year, Leo Burnett released one of the most celebrated (and certainly one of the most watched, with over 56 million views on YouTube) spots of the year for Always with “Like A Girl.” That ad explored the drop in confidence girlsShow More Summary

The Power of Ideas and Collaboration, and a Brief History of Social Media Marketing

I recently had the honor of being interviewed by Bill Sobel for CMS Wire, where I shared some thoughts on ideas and collaboration, but also on how past experiences laid the groundwork for the present state of marketing. For instance,...Show More Summary

Here's What Would Happen If Ad Agencies Hired Drones as Employees

Sure, drones are almost taking people's heads off at TGI Friday's. But they can be loyal and useful airborne employees for brave ad agencies willing to embrace the future. Or maybe they'll just wreak havoc. Check out the video below, from creative and technology agency MRY, to see what might happen if a creative agency actually hired drones. Show More Summary

R/GA, Ad Council Launch ‘Love Has No Labels’ PSA

R/GA and The Ad Council teamedup for “Love Has No Labels,” a three-minute PSA about bias and diversity. To create the PSA, they set up a large X-ray screen in Santa Monica on Valentine’s Day and had people of all genders, races and ages...Show More Summary

NYC Creative Duo Aims to Help Manhattan Homeless with AirBnb Listings

Vito Catalani and Jamie Shin, the duo made semi-famous by their busker-focused “Tipbombing” effort from a year ago, have returned to raise awareness of the plight of their New York City neighbors — specifically the Big Apple’s homeless...Show More Summary

Random Naked Man Exposed as BBH LA Stunt

The E! network surprised approximately no one this morning by revealing that the “naked man climbing out of a Buckingham Palace window” video that went viral over the weekend was actually a promotion for its rare scripted show The Royals. We...Show More Summary

Always Unveils 'Like a Girl' Sequel Showing Girls Redefining the Phrase for Real

The original Always "Like a Girl" commercial—which broke last summer and got 56 million views on YouTube before getting a plum Super Bowl ad slot last month—was primarily a challenge. It urged girls to redefine the phrase from one of weakness to one of strength. Show More Summary

Why Your Email Marketing Should be Based on the Customer Journey

What is email marketing? Is it simply sending emails (either batched or triggered), or does email marketing involve something much more than that? A few years ago, I coined the term “Holistic Email Marketing,” which I feel describes a more comprehensive approach for email marketers to take. I came up with this term in response […]

60 Ways to Screw Up the Customer Experience

60 Ways to Screw Up the Customer Experience written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing I rarely lead with the negative, but sometimes it’s the best way to get someone’s attention. When...Show More Summary

RPA Debuts ‘Launch’ with Jeff Goldblum

RPA launched a new (reportedly $100 million) campaign for Sunday with the “Launch” spot (60-second online version featured above) starring Jeff Goldblum as “Silicon Valley maverick” Brad Bellflower. Goldblum’s character...Show More Summary

Former RAPP, CP+B Executives to Lead Doner LA

MDC’s Doner announced plans to expand its Los Angeles office beginning with the appointment of two new executives: ECD Jason Gaboriau and Managing Director Zihla Salinas (both of whom will also hold the executive vice president title). Gaboriau,...Show More Summary

Vince Vaughn and Costars Pose for Idiotic Stock Photos You Can Have for Free

Stock photos have a bad rap. They're campy and cheesy and the butt of plenty of jokes. But what's great about them is they're often the catalyst for promotions or gags—sort of a comedic blank slate. Enter the new Vince Vaughn movie Unfinished Business, which comes out Friday. Show More Summary

Masochistic Art Director Applies for Agency Jobs Vowing Never to Sleep Again

Is it wise or foolish, when trying to get a job in advertising, to tell agencies you don't plan on sleeping after you start work? You might just get the job—but then, you've pre-debased yourself and won't ever be able to slack off. The...Show More Summary

Account Executive - CRM Expertise - Chicago, IL

Company: FCB Chicago Location: Chicago, Illinois Industry: Not Specified Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

The Rest of Coca-Cola’s Celebration of its Bottle’s 100th Anniversary

But wait, there’s more! W+K Portland and Ogilvy & Mather Paris may have been the principle agencies involved in celebrating the 100th anniversary of Coca-Cola’s iconic bottle, but they weren’t alone. McCann Madrid and Sid Lee CanadaShow More Summary

Ogilvy Gets in on Celebration of 100 Years of the Coca-Cola Bottle

W+K wasn’t the only agency that got involved with Coca-Cola’s celebration of the 100th anniversary of its iconic bottle. The brand also tapped Ogilvy & Mather Paris to create a series of ads celebrating the milestone. The longest ofShow More Summary

W+K Celebrates 100 Years of Coca-Cola’s Iconic Bottle

Last week we brought you news of W+K Portland’s “A Generous World” spot for Coca-Cola, a large-scale production which debuted during the Oscars. But W+K Portland also crafted a series of spots celebrating the 100 year anniversary ofShow More Summary

Chief Production Officer Matt Bonin Leaving Ogilvy New York

Today we learned that Matt Bonin, chief production officer at Ogilvy New York, will soon be leaving the agency. The matters of where he’s going and why remain unknown at the moment, but here’s a statement from Bonin himself: “After three incredible years at Ogilvy I have received an amazing offer from another company and have decided to leave. Show More Summary

Three Questions to Ask Yourself When Establishing an Engagement-Based Loyalty Program

Making the shift from a traditional loyalty program to an engagement-based one? Here are three questions to ask yourself when developing it. Read the full article at MarketingProfs

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