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Political Branding - 2016 Preview

Running for President of the United States means building a brand that at least 51% of the country is willing to buy on Election Day. Not an easy task in a country as large and diverse as America. Too narrow a focus and you won’t get a majority vote. Show More Summary

SF Egotist and AD2SF Accused of Racism, Etc. for ’32 Under 32? List

In a project that seems custom-made for your AgencySpy, the San Francisco wing of Egotist recently collaborated with area yuppie club AD2SF to create a clickbait listicle titled “32 Under 32? celebrating the best young advertising professionals...Show More Summary

Integrated Media Planner and Buyer - Mobile, AL

Company: Lewis Communications Location: Mobile, Alabama Industry: Not Specified Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

Omelet LA Lawsuit Is a Go

A legal disagreement has taken shape involving current and former principals at Omelet, the “boutique Los Angeles creative shop” which lists AT&T, HBO, Microsoft, and others on its client list. Omelet, which recently expanded its creative...Show More Summary

Definition 6 Social Skim: Lifestyle of the rich & famous.

See below for what’s happening this week in the social sphere!  Digital Marketing Stats He’s 21 – what are you doing with yourself? Sweat Stains will make you an Overnight Sensation.  If your kid is that...

Wednesday Odds and Ends

-Ogilvy Paris released a lyric video for Nico & Vinz’s “Fresh Idea” (video above). -BBVA acquired San Francisco user experience firm Spring Studio. -Colle+McVoy expanded its partnership with August Schell Brewing Company to include strategic...Show More Summary

Advertising Jobs: Taco Bell, i.d.e.a., Moroch Partners

This week, Taco Bell is hiring a creative director, as well as a manager of advertising. Meanwhile, i.d.e.a. needs an brand director, and Moroch Partners is seeking a senior media planner. Get the scoop on these openings and more below,...Show More Summary

Mother New York Introduces Oculto for A-B InBev

Mother New York introduces Anheuser-Busch InBev’s new Oculto, a lager 6 percent ABV lager aged in tequila barrels, with a 30-second online spot. The ad, directed by Prettybird’s Melina Matsoukas aims to give the beer an air of mystery. Show More Summary

Do you see the foxes?

Don’t you just love funny, charming and enthusiastic people? Of course you do. That’s why speakers, consultants, and politicians hone those skills. So you’ll feel good about them and buy into their agendas. That’s how our brains are wired. Our impulsive, feeling mind leads us. It directs our attention, and guides our reflections and decisions. Especially when […]

BBDO Moves Bud Light from Chicago to New York

You’ll recall that Translation won the Bud Light account from mcgarrybowen in late 2012 — but it didn’t hold on to the business for long. Throughout 2013 and 2014, BBDO’s Chicago office swiped that client piece by piece: first Bud Light left, then BBDO took Bud Light Platinum and, finally, Bud Light Lime one year ago. Show More Summary

72andSunny Gets Real for Activision’s Guitar Hero Live

72andSunny was tasked with creating a trailer for Guitar Hero Live, the first new entry in the Guitar Hero franchise in five years, and aimed with actually putting viewers in the action. Following a nod to Spinal Tap-esque backstageShow More Summary

A-B InBev Throws a Masquerade Party in Stylish First Ad for Oculto Lager

Anheuser-Busch InBev introduces Oculto, a new high-alcohol lager, with a roomful of men and women wearing masks inside a dark club in this spot from Mother New York. The mood is mysterious and reminiscent of the party scene in Eyes Wide Shut. Show More Summary

Mustache Admires All Things Dutch for Holland Tourism

If you ever felt the need to visit the Van Gogh Museum or take a canal tour, then you may be interested in this ongoing campaign from DUMBO/Brooklyn-based shop Mustache, which has already claimed that “everything is hip” in Holland. Mustache,...Show More Summary

Cycling Canada Wants You to ‘Hop On’

Innocean Worldwide Canada teamed up with Sons and Daughters director Mark Zibert, VFX house Alter Ego and Saints Editorial to create the 60-second spot “Hop On” for cycling Canada. “Hop On” shows a series of bikes in various scenarios, without riders. Show More Summary

The Daily 6: Brands Join In on the Tax Day Chatter

The Daily 6 The Daily 6 is a daily round-up of the best curated content we shared on @definition6 1) Brands Join In on the Tax Day Chatter It’s Tax Day, and some...

180LA Gets Creepy for Boost Mobile

180 LA takes a creepy approach with its “Come To Data” campaign for Boost Moble, which promotes the provider’s unlimited data program. The suggestively-titled campaign features two 60-second spots in which individuals battle, and ultimately...Show More Summary

How Desktop Applications Like Backblaze Can Use KISSmetrics

Backblaze provides unlimited data backup for $5 per month. Competing against some of the larger incumbents like Carbonite, they’ve carved out a nice wedge of the market for themselves by keeping their value proposition and product simple and effective. How can a company like Backblaze use KISSmetrics? We have a variety of reports they can […]

The Cola Wars Continue: Pepsi Takes NBA Sponsorship

Summary: We love competition, especially when it comes between two iconic brands like Coca-Cola and Pepsi. These two brands, going after the marketplace since the 1880s, have plenty of wins and losses in terms in market strategy to fill marketing classes with case studies. Show More Summary

The Ad Council’s #LoveHasNoLabels Campaign

Summary: For the month of March, the Ad Council’s video “Diversity & Inclusion — Love Has No Labels” has ranked number one in the top five most-viewed ad campaigns on YouTube. At present, the ad has over fifty-one...Show More Summary

Mekanism Trains for North Face

Mekanism launched the largest-ever spring campaign for North Face, entitled “I Train For,” promoting the brand’s new Mountain Athletics line. The 30-second spot of the same title features North Face brand ambassadors Emily Harrington (rock climber), Daniel Woods (rock climber), Ingrid Backstrom (skier) and Hal Koerner (ultra runner). Show More Summary

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