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St. John & Partners Files Bid Protest Over Florida Lottery Contract

The agency filed the 166-page bid protest on Friday after losing a review.

A Sniff Test for the Internet of Things

originally published in Ad Age A Sniff Test for the Internet of Things My air freshener is connected to the internet. Now I know what the internet of things smells like: floral notes covering up overpriced hardware and overcomplicated software that provide a marginal benefit. Show More Summary

A Brand Positioning Statement That Will Make an Impression

There’s a good chance that your brand positioning statement–if you have one penned already–is somewhat weak, average, or unmemorable. Maybe a combination of all three. Since it follows an easy, fill-in-the-blank boiler template that could also substitute as a Mad Libs exercise, many companies wind up with statements on the generic, safe side. It probably looks…more

Game of Agencies Imagines What Game of Thrones Characters Would Do at an Agency

Indian digital agency Chimp&z has figured out who each Game of Thrones character would be if they were advertising professionals. As a bonus, they even imagined who the clients are. With perfectly selected quotes and adorable vector graphics, they make the best case I've seen for a Mad Men GOT crossover series. I mean, I'd watch it. read more

2 New Old Spice Guys Kick Off Hilariously Weird 'Smell 'Em Who's Boss' Campaign

After so many years of its signature quirky advertising, it's tempting to think of the Old Spice work as dated. But then "Rocket Car" plays for a full house at the Cannes Lions Film awards, to the absolute delight of the crowd, and you...Show More Summary

Doner L.A. Boosts Strategy Department with Pair of Senior Hires

Beth Hooper joins the agency as senior vice president, strategy and planning, while Adam Fischbach arrives as director of experience design.

Why Using the .Social Domain Can Help Your Customers Find Your Content

Your customers don't have the time or the energy to search for you on every major social media platform. Save them all the work (and boost your visibility) by using the.social domain. Read the full article at MarketingProfs

W+K New York and The Bud Light Party Tackle ‘Equal Pay’

Amy Schumer and Seth Rogen return for the latest installment in the ongoing campaign.

Don't tug on capes, share them

Shannon Weber decided that there wasn't enough love, recognition or connection in her world, so she did something about it. When she finds an unsung (don't say 'ordinary' hero) she makes them a cape. Caping people, catching them doing something...        

Remarketing Best Practices from Elizabeth Marsten of CommerceHub

Over the past few years, online remarketing has transitioned into a no brainer practice in digital advertising; and for good reason. Typically associated with lower cost-per-lead and higher return on ad spend, remarketing has caught the eye of businesses and agencies alike. At last week’s 2016 MNSearch Summit, Director of Paid Search at CommerceHub Elizabeth [...]Show More Summary

Your possibilities are limitless

Give one person a pen and a pad and they will scope out an exciting, new idea or maybe compose a poem. Give another person that same pen and a pad and they will write a shopping list with it. The pen. The pad. They’re just tools. It’s...Show More Summary

Uninformed dissent

"I'm not sure what it is, but I'm against it." It's a mistake to believe that people know all the facts before they decide. In fact, most of the time, we decide and then figure out if we need to...        

Weekend Favs June Twenty-Five

Weekend Favs June Twenty-Five written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting.…

10 Ways to create unstoppable momentum in business

Today could be just another day for you. Alternatively, you can decide, right now, to create some real momentum for you and your business. Here are 10 ways to get started. Find a decision you have been avoiding and take action on it....Show More Summary

Not enough 'if' or not enough 'then'?

All change involves an if/then promise. "If you want a delicious dinner, then try this new restaurant." "If you want to be seen as a hunk, drive this Ferrari." "If you want to avoid being dead, have this surgery." If...        

Good Morning Brexit

One might have expected not to be able to pass down Avenue du Luxembourg this morning for all the lobbyists turning cartwheels of joy at the news that the UK has turned its collective back on the EU. After all, the major beneficiaries...Show More Summary

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