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Predicting the future isn't easy

The best plans are based on trends, not specific events. Here's a hopeless task: There are 18 candidates in the GOP race. If you can rank them in the order they're going to drop out, I'll give you a signed...        

What is your art?

I define art as having nothing at all to do with painting. Art is a human act, a generous contribution, something that might not work, and it is intended to change the recipient for the better, often causing a connection...        

Definition 6 stirs up media frenzy with Sharknado 3 trailer

Following the success of last year’s spots, Syfy returned to the Definition 6 Entertainment team to handle the entire promo campaign for Sharknado 3: Oh Hell No! Great work by Steve Schwartz, John Gill, Chad...

Freshpet Tricks People Into Eating Its Dog Food, and It's Pretty Hilarious

Tricking someone into eating something disgusting—tarantulas, worms, insects in general—is nothing new. Some game shows have whole segments based around that look of horror that comes over someone's face when they realize what they've just swallowed. Show More Summary

This French Drink Brand Took 7 Days to Post the World's Slowest Facebook Status

Pulco, a French drink brand owned by Orangina Schweppes, is a default summer drink. (Because when else would you have a cool citrus-lemon beverage?) And amid an epic heatwave recently, it capitalized on that positioning with #LaParesseADuBon. Show More Summary

Harrowing Ad About Kids in War Puts a Girl at the Center of a First-Person Shooter

Anyone who's ever played a war-themed video game like Call of Duty has effectively imagined what it might be like to be a soldier. But it's far less common for people to imagine themselves as children victimized by military conflict....Show More Summary

Group Lead - Milwaukee, WI

Company: Laughlin Constable Location: Milwaukee, Wisconsin Industry: Not Specified Career Level: Senior Level Career (10+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time

Tackle Marketing Automation to Drive Conversions

According to Aberdeen Group’s research study, “companies using marketing automation receive 53 percent higher conversion rates than non-users and an annualized revenue growth rate 3.1 percent higher than non-users.” Businesses notice the value of this technology and are taking advantage of its benefits to deploy successful campaigns. Show More Summary

What Is Bad Data Costing Your Company?

A marketer's database is only as good as the data in it. Unfortunately, no one is immune to bad data that's found its way into databases—and the cost incurred is huge. Read the full article at MarketingProfs

It could have been so great

We were staying in a beautiful seaside resort. It was nice. But it fell just short of great. We probably won’t be back. It would have been so easy to be impressive — fix the toilet paper holder and loose doorknob, a little WD-40, a few towel hooks.  The difference between OK and GREAT is […]

Dealers Should Hold Training Meetings for Today's Car Buyers

Summary: With digital dashboards and low-slung designs, auto dealers can’t rely on busy salesmen to explain all the features and differences in today’s new cars. So why don’t dealers hold training meetings, or seminars, for new car buyers? That would be a relational plus for the dealers.

Someone is Earning Their Crisis Cred

Summary: Over the weekend, it emerged that a PR firm has been brought in to do some sort of damage control for Gawker, the embattled media company. Gawker’s obviously built on snark and celebrity news, and when a news organization like this comes under fire, well, let’s just say that don’t do it small.

Do People Really Still Buy Leads?

Summary: If we are the ones bringing the bad news to you, we are dreadfully sorry that someone didn’t tell you sooner — the age of buying leads is over. With the age of digital marketing, marketing analytics, CRM, socialShow More Summary

What You Need to Know About Playing High Stakes Content Marketing

The game of poker is filled with many complexities, opportunities and luck of the draw. Content marketing follows a similar theme and can lead to big winnings or high losses. If you want to be a key player in the content marketing game, it’s time to up the ante. In 2015, only 30% of B2B [...]Show More Summary

So Fresh You Can Feast Like a Grizzly!

Summary: Except you’re a human and get to use a fork, and drink wine. That’s the message Bonefish Grill is sending about their salmon. They have salmon hitting their grill that is incredibly fresh. It looks delicious on the 20-second YouTube video. Bears love to catch and eat salmon.

5 Ways to Become a Better Headline Writer

Article headlines make the Internet go round. Ask any marketer, any writer, any reader, anyone. They’ll tell you: Article headlines are super important. How important, really, are headlines? Experience, data, and history all point to the fact that headlines are the single most important component of an article, bar none. You’ve heard the statistics repeated […]

The Hidden Power of IoT Data Can Help You Topple Your Competitors

Every technology involved in the Internet of Things (IoT) is collecting data of some type. All that data doesn't favor the big players. Small businesses can use IoT data to their benefit. Read the full article at MarketingProfs

Like Every Business, We Too Stand on the Path of Disruption

Guest post by Jay Samit (@jaysamit), a serial entrepreneur and author of the bestselling book Disrupt You! Your career is going to be disrupted.  I guarantee it.  Office automation is expected to make 40% of the current workforce obsolete by 2020.  3D printing is anticipated to eliminate 320 manufacturing jobs; further impacting the millions of […]

This Store Has Your ‘First World Problems’ Fix

Bad Wi-Fi Connection? At the First World Problem Store there's a pill for that

Domino’s Wants You to Be Emoji Literate

The pizza company continues its investment in the emojisphere with Emoji Literacy, a new site dedicated to understanding the pictorial "language"

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