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How a Juice Brand Used Unpaid Celebs to Get Fans Clamoring for a Drink Made of Charcoal

Never mind goji berries, chia seeds and kale. On Sept. 9, Suja Juice, a trendy entry in the ongoing battle for our superfood dollars, released Midnight Tonic, an all-black, limited-edition beverage that it spent weeks seeding, without explanation, to health-conscious celebrities with active social media lives. read more

FCB Chicago Mocks Horror Cliches in Latest Cox Homelife Campaign

The spot contrasts the home security system with a "clueless teenager in a horror movie."

For the weekend...

New podcast with Brian Koppelman Classic podcast with Krista Tippett Unmistakable Creative from 2015 And a video of Creative Mornings and their podcast The Your Turn book continues to spread. Have you seen it yet? Early-bird pricing on the huge...        

YOU Are the Message: 4 Ways Branding Impacts Your Bottom Line

YOU Are the Message: 4 Ways Branding Impacts Your Bottom Line written by Guest Post read more at Duct Tape Marketing Branding. You’re either one of the few businesses doing it right, or you revere it as some mythical marketing tactic that you’ve never quite been able to master. If you fall into the latter category, it’s time to stop procrastinating…

Omni-Channel Marketing: A New Approach to Keyword Research

For many marketers, performing keyword research is a pretty standard procedure. What has primarily changed over time are the tools used to source key search queries and determine the quality and intent behind those keywords. While the approach to research remains largely the same, the landscape in which consumers search and move toward a purchase […]

Heineken Is Trying To Make Job Hunting More Fun

The beer company has created an interactive way of getting to know applicants beyond resumes and cover letters

Publicis Makes Key Promotions

The promotions include Carla Serrano and Bill Kanarick being named co-chief strategy officers of Publicis Communications and Kate Stanners ascending to global chairwoman of Saatchi & Saatchi.

5 Tips for Reimagining Yourself in an Era of Digital Darwinism

Learning to do things differently will have a positive impact on your business. Recently, I had the chance to talk with Deep Patel for Entrepreneur to discuss the challenges and opportunities surrounding digital Darwinism. In the conversation,...Show More Summary

Can't Get a Creative Recruiter to Call You Back? No Worries, There's a Bot for That

Job hunting is balls, especially when you're fresh to the industry and have little more to your name than some spec work and a wild hope. Where do all those LinkedIn job submissions go, anyway? Nowhere you can follow, my friend. TheShow More Summary

Avoid Content Ennui: 10 Creative Blog Types to Serve Your Audience

When it comes to blog content, a lot of us are serving breakfast when we should be serving dinner. Let me explain. Odds are you have a go-to breakfast that you eat nearly every day. A bowl of cereal with a banana, some oatmeal with maple syrup, a haunch of beef seasoned with the tears [...]Show More Summary

Widespread confusion about what it takes to be strong

Sometimes we confuse strength with: Loudness Brusqueness An inability to listen A resistance to seeing the world as it is An unwillingness to compromise small things to accomplish big ones Fast talking Bullying External unflappability Callousness Lying Policies instead of...        

Marriott Looks for Social Buzz with Upside-Down Hotel Room

Summary: Marriott is turning its hotel room upside down. This week in New York, the hotel chain unveiled the #MGravityRoom, an inverted room designed to showcase its modern new decor. The idea of the experiential marketing ploy is to highlight Marriott’s new room decor by turning one of its rooms upside down.

How NASCAR is Using Social Media to Connect with Millennial Fans

Summary: NASCAR drivers competing in the 2016 Chase for the NASCAR Sprint Cup will display their personal Twitter handles on their respective car windshields during the first three-race round of #TheChase, NASCAR and Twitter. That coupled with the five-part digital action-film series, which will live on NASCAR.com...

ESPN Changes Sports Advertising Signage With CGI During World Cup Of Hockey

Summary: The latest version of the World Cup of Hockey has meant the return of this competition 12 years after it was last played, with ESPN’s coverage of the games featuring NHL players, and USA coach John Tortorella’s outspoken approach to a number of issues on and off the ice.

8 Crucial Questions Every PR Pro Needs to Ask Their Client Before Getting Started

Summary: You’ve reached step one in the PR process and landed yourself a new client—great! The relationship between client and PR pro is give and take. Not only should they be grilling you with a bunch of questions, you too need to be ready with some of your own. In order for you to do the best job possible for your client...

Top 3 New Retail Trends You Should be Paying Attention To

Customers go in-store for an experience they can’t get online – for many people shopping is a pleasurable leisure activity, as well as a means to buy things. Physical stores are tapping into this by revamping key functions, such as layout and product display to create spaces people want to spend time in. Show More Summary

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