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Should You Offer Coupons to Customers?

Studies show that shoppers love discounts and coupons... but does offering them help your business? Read the full article at MarketingProfs

Friday Morning Stir

-FCB Inferno launches “#IOU” online campaign for Grant’s whiskey (video above). -Molson Coors retains ZenithOptimedia and Kinetic to handle its UK and Ireland media account following a six-month review. -Five reasons Cadillac’s moveShow More Summary

This Zigzag Logo Looks Crazy. But Given the Brand, It's Pretty Brilliant

Anyone who's played squash knows it's a frenetic game. Now, one British squash club has a fascinating new logo to match. Melbourn Squash Club's new branding features a web of zigzag lines designed to look like a capital "M." Created by Distil Studios, it's meant to capture the spirit of smacking a ball back and forth against a wall with a racket. Show More Summary

Monster Energy Brings the World's Craziest Truck Driving to Mexico

Monster Energy had a viral hit in 2013 with "Recoil," a seven-minute video in which extreme driver "Ballistic" BJ Baldwin drove his 850-horsepower trophy truck across the Mojave Desert at 150 miles an hour, doing all sorts of stunts in the process. Show More Summary

Super or Comical? Marvel Custom Solutions for Brands

Summary: As fans of Marvel and comics in general, we're going to have to lean towards "super" on this one. Many companies look for ways to tap into the zeitgeist of the modern culture. Right now, in the United States, the current trend in terms of entertainment has been in the resurrection of comic book heroes and villains. Show More Summary

Are you Pitch Perfect?

Summary: If not, you may want to invest some time in reading a new book that can help you prepare for just about any situation where you are required to present yourself and your ideas. This can include a PR pitch, a job negotiation,...Show More Summary

Nike's Revamped Website Brings Impressive 70% Sales Jump

Summary: In the brick-and-mortar retail world, a store remodel will typically bring in a 30% sales increase. In the online world, Nike is leading the way in revamping their website and bringing in a 70% sales increase.

DRAFT

Summary: Following up handily on our last post on the difference between PR and advertising comes a dispatch from Fast Company by Jarone Ashkenazi on the continuing evolution of PR itself. The official definition of PR, crowd-sourced by the Public Relations Society of America (PRSA) only two years ago needs revisiting in light of the rise of social media, Ashkenazi notes.

Inglorious Fruits Make for Glorious Soups

Ugly produce becomes feature of supermarket ad campaign, new product line

What everybody ought to know about The Small Print

Have you noticed something about the small print we find in marketing and on packaging? The small print is small for a reason They don’t really want us to read it! It almost always tells us that the advertising message isn’t as goodShow More Summary

Online Marketing News: Pinterest and Instagram Are Addictions, YouTube Most Converting, Facebook Gets Timely

SMBs Allocate More Budget to Social Than Other Channels - BIA/Kelsey’s new study shows that small and medium businesses now use social more than any other media platform for business purposes. ClickZ A Quarter of U.S. Teens use Twitter’s Vine [STUDY] - One in four (25 percent) of teenagers in the United States use Vine, [...]

A simple way to look at effective advertising in a digital age

Would you miss it if it weren't there? Vogue magazine regularly runs more than 600 pages in length. And that's fine, because it's worth more with the ads than without them. On the other hand, if the ads disappeared from...        

How to Improve Your Customers’ Checkout Experience Today

Over the years, marketers have been changing their tactics in response to the consumer. Nowadays, consumers are a lot savvier and are being conditioned by brands like Amazon to have certain expectations, especially in their checkout experience. In this webinar, Kath Pay, the Marketing Director at cloud.IQ, shares tips for what marketers can do to […]

With the Democratic Hold on the Senate in Jeopardy, There May Not Be Enough Time to Replace Attorney General Holder

The sudden announcement that U.S. Attorney General Holder has decided to step down may reignite the media firestorm about the Senate Democrats’ decision to invoke so-called “the nuclear option on Presidential appointees.”  At the time,...Show More Summary

Geometry Signs Jon Hamm as Global CCO

Earlier in the month we let you know that Jon Hamm would be leaving his chief creative/innovation officer position at Momentum Worldwide to move back to his hometown of London — and now we know why. Starting in November, he will occupy...Show More Summary

DRAFT - Edelman Chicago's Mushy Merger of Disciplines

Summary: One could wish that Edelman Chicago would find more public relations business and leave advertising out of it. But no, Edelman has hired four former ad agency executives and is discussing the move, one gathers from the Chicago Business Journal, with a mouthful of gobbledegook. Show More Summary

Grocery store study reveals Facebook fans are better customers

There’s always a lot of talk about how Facebook is good for brand awareness and it’s great for increasing traffic to an online site. But does maintaining a Facebook fan page actually lead to more revenue? For one specialty grocer, the answer is a huge YES. Collective Bias asked Yeti Data to help them sift […]

Want to reach consumers on mobile? Do it before they go shopping

Surprise stat of the day: smartphones have replaced tablets as the leading mobile device for retail shoppers. Surprising because the tablet is the laid back king.  It has the bigger screen and the interactive, native ads, but still tablet usage for research dropped from 37% in 2013 to only 16% in 2014. The one thing […]

McCann Paris Launches ‘Bra Cam’ for Nestlé Fitness

McCann Paris has a provocative new take on the breast cancer awareness PSA, launching the world’s first (according to them) “Bra Cam,” to remind women to check for breast cancer. At the beginning of the spot, a woman fastens a hidden camera to her bra before heading out for the day in a somewhat revealing (but still plenty safe for work) outfit. Show More Summary

Volvo Trucks Returns to Elaborately Prank This Poor Guy on His First Day at Work

Volvo Trucks, the surprising brand behind YouTube's most watched ad of all time, is back with a new video. And this time, instead of Jean-Claude Van Damme, it's an unsuspecting valet who's put in an uncomfortable position. While this...Show More Summary

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