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Five Brands That Successfully Tapped Into the Power of Bloggers Outside Their Industry

Venturing outside your normal space can open up your product and services to a previously untapped market. Take a look at five companies that successfully reached beyond their industries. Read the full article at MarketingProfs

Killed a Beloved Lion? Hire a PR Firm

Summary: Why does public relations have such a murky public image? Because, we’d venture, it readily accepts clients like the Minnesota dentist who shot, with a bow and arrow, the Zimbabwe lion, Cecil. The hunting party, reports Radar Online, then tracked the lion down for two days so he could be killed with a gun, beheaded, and skinned.

Five Things Marketers and Runners Have in Common

Summary: Though we are fans of taking our digital pedestal to discuss marketing and advertising theory, behavioral economics, consumer behavior, trends in the industry, and the gloomy client/agency relationship, we, like you, occasionally need a break. ​The wise Willy Wonka once said, “A little nonsense now and then is relished by the wisest men.”

The One Thing Every Entrepreneur Must Have

The One Thing Every Entrepreneur Must Have written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing Podcast with Mark Winters Most true entrepreneurs are dreamers, hustlers and some might say visionaries. Show More Summary

Way to Go, Ms. Coach!

Summary: You didn’t think we were going to pass this one up, did you? We were so excited when the NFL added a female referee last year. This year, the Arizona Cardinals football team added a female NFL coach. What is this world coming to? Equity or something like that? Jen Welter is the new coach. Show More Summary

Notes, not received

An expected apology rarely makes things better. But an expected apology that never arrives can make things worse. An expected thank you note rarely satifies. But an expected thank you that never arrives can make things worse. On the other...        

10 Steps to Building a Repeatable Marketing System

10 Steps to Building a Repeatable Marketing System written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing is a system, plain and simple. Now, some people take that to mean that you simply create a one size fits all, turn-key set of tactics and call it a day. Show More Summary

Hey Coke, How About Quitting Advertising for a Year to Save the Planet?

Buy The World A Hope is asking Coca-Cola to spend its annual $3 billion advertising budget on protecting the environment

Predicting the future isn't easy

The best plans are based on trends, not specific events. Here's a hopeless task: There are 18 candidates in the GOP race. If you can rank them in the order they're going to drop out, I'll give you a signed...        

What is your art?

I define art as having nothing at all to do with painting. Art is a human act, a generous contribution, something that might not work, and it is intended to change the recipient for the better, often causing a connection...        

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