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You need to solve better problems

Here’s one of the most important questions in business: What are the biggest problems facing your clients and prospective clients? Whatever these problems are, you need to focus on how to solve them. Here’s why! Why you need to solve...Show More Summary

5 Powerful reasons to get passionate about your business

A business owner with passion is a formidable force. Here are 5 powerful advantages these passionate people have, over the average business owner: Their passion inspires others to believe in them. Steve Jobs was perhaps the best known modern day example of this. Show More Summary

Marketing Content Strategist - San Antonio, TX

Company: iostudio Location: San Antonio, Texas Industry: Advertising - Brand Strategy Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

Three Journalist Traits Every Content Marketer Should Have

Want to be a better content marketer? Then get in touch with your inner journalist. Check out these three traits of a good reporter that can make you a great content marketer. Read the full article at MarketingProfs

BBDO, Team Visa Take ‘The Carpool to Rio’

Team Visa athletes highlight how the brand is letting athletes choose from different ways to pay at the 2016 Rio Olympics.

How To Pause The Internet (And Other Non-Obvious Insights) | Issue #19

There was plenty of big business news this week, from Disney’s long awaited opening of its signature theme park in Shanghai to Microsoft’s unexpected acquisition of LinkedIn. Chances are you have seen plenty of news about both – so true to the theme for this weekly email I won’t be spending much time on either.

What Does A Social Network Just For The Super Rich Look Like?

A platform under Credit Suisse offers exclusive networking for high net worth individuals

Free Bikes Given Away In Exchange For Becoming A Rolling Advertisement

A London-based company is developing a series of new technologies that could turn bikes into a huge media platform

Senior Copywriter - Pittsburgh, PA

Company: Smith Brothers Advertising, LP Location: Pittsburgh, Pennsylvania Industry: Not Specified Career Level: Senior Level Career (10+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

What I Wish I'd Known Starting Out in PR

Summary: It’s graduation season: that time of year when many new PR pros are entering the world of work. When you’re new to public relations, you have a lot to learn. Here are some lessons that may not be taught in class but will help you as you navigate through your career. 1. Work hard to stand out. Did you know that the number of PR practitioners...

Day in the Life: SoulCycle's Brand Chief Takes Us 'Sweatworking'

Summary: While it’s not a requirement for SoulCycle employees to ride every day, it’s basically a necessity for Gabby Etrog Cohen. “Being connected to the brand is very important,” Cohen told Digiday of her habit riding five days a week. And if there’s anyone that should...

W+K Portland Celebrates Cavs’ Victory for Nike with ‘Worth the Wait’

W+K Portland and Nike celebrate Cleveland's first professional sports championship since 1964.

This Preppy Retailer that Refuses to Put Models in Its Catalogs Might Be Worth $1 Billion

Summary: Preppy retailer Vineyard Vines has been around since brothers Ian and Shep Murray quit their jobs to start the brand in 1998, but it's becoming more and more ubiquitous. The company has over 75 stores, with a loyal following...Show More Summary

Why Alcohol Brands Are Selling Lifestyle Instead Of Product

In our new #FutureofAdvertising report, PSFK Labs hears how SMIRNOFF is designing a sub-brand

A Jeep Wrangler Gets a Crazy Desert Stunt Drive in Pennzoil's Latest Engine Test

Pennzoil—if it's good enough to keep an engine cool while tearing through the desert in a souped-up Jeep Wrangler, it's probably good enough for commuting to work in your late-model sedan. read more

5 Dangerous Myths About Influencer Marketing – Busted!

The popularity of influencer marketing has made the field ripe for opportunists to capitalize on self proclaimed expertise. As new trends emerge into mainstream marketing, advice and experts start popping up everywhere. Some of that advice is good, some is suspect and plenty is just pure mythology. Like a dragon – just as mythical but also potentially [...]Show More Summary

Reputation Refinery’s Google Reputation Repair Kit [infographic]

If you’re looking for a quick primer on how to fix your Google reputation, Reputation Refinery (owned by Andy Beal) has put together an infographic that does just that–help you repair a damaged search engine reputation. Download Reputation Refinery’s Google Reputation Repair Kit infographic.

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