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Do You Understand the Email Halo Effect?

Marketers who look beyond simple click-based attribution and analyze online and offline traffic and conversions will find it easier to demonstrate an email's value than those who don't. Read the full article at MarketingProfs

Wednesday Morning Stir

-This new Life Alert ad is pretty disturbing (video above). link -The cast of Toy Story reunited (again) for a new Sky Broadband television spot by WCRS. link -Guitar Center has awarded the Los Angeles office of Starcom media duties, following a review. Show More Summary

You need a 14-year-old boy

Every so often companies get in trouble for an ad campaign that has some dirty double entendre. Sometimes they do it on purpose, but usually they miss it. Because mature professionals aren’t looking for crude sex references in everything. Maybe you need a teenager or frat guy to help avoid unintentional scandal or offence. A […]

Adidas Polska Launches Interactive Game on Instagram

The world’s first Instagram game is part of the brand's Predator Instinct campaign

Life Alert's New Ad is Terrifying, and Viewers Are Not Happy About It

Life Alert now takes its marketing very seriously. Maybe too seriously. Rather than just have its old commercials be the laughing stock of anyone who's ever seen them, the company is doing its best to scare the living crap out of everyone who watches TV. Show More Summary

See the Painfully Funny Science Museum Ad That Was Too Violent for Canadian TV

The guy in this sublimely sophomoric spot for a Vancouver science museum should be in a world of hurt. Yet he smiles and shrugs off a nail through his shoe, a bitey dog, a neighborhood kid's expertly executed kick to the crotch and a couple of even more potentially painful (probably deadly) indignities. Show More Summary

Getting Specific On Digital: Tools and Techniques

Summary: Ervin & Smith, a digital marketing firm, provides a post on digital marketing tools and techniques for public relations practice. They're grouped under 'Smarter digital tools,' 'SEO synthesis,' 'Fresh content strategies,' and...Show More Summary

Meet Dr. Franken-Copy

Summary: When writers lift information from different sources, but do little else other than to narrowly avoid plagiarism, what you get is an odd "Franken-Copy" structure where the stitches are plain to see in poorly reproduced and terribly misaligned language. Show More Summary

Does E-Cig Advertising Even Matter?

Summary: The shift away from smoking in the United States has been a hard-fought battle. Think of a habit that once had its grip on the American public, and now has been beaten back away from public areas, indoors, and nearly every communal gathering. Show More Summary

Kind Healthy Grains Appeals to Your Health and Conscience

Summary: We are a holistic family. We limit refined sugar and flour. Some of us don't eat any bread. Some of us are gluten sensitive. We aren't the hippie-type family. We just feel better when we do these things. So when we are going up and down the grocery store aisles, we look at ingredients and brands and assess quality. Show More Summary

What Does Charm Have To Do with Business?

What Does Charm Have To Do with Business? written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing podcast with Jordan Harbinger My guest for this week’s episode of the Duct Tape Marketing...Show More Summary

It's Time to Chill on the ALS Ice Bucket Challenge Because Celebrities

Summary: We just can't be trusted with new things, can we? Someone gets a new toy and everyone has to have it, like, now. Things go viral for that reason, which can be a good thing. A video, a speech, a tweet -- one and all make people react and give in to the compulsion to share.

Free SlideShare: The New Rules of Selling

Early this week I posted on how Sales is Broken. There are many examples of traditional sales tactics that don’t work when buyers have access to a tremendous amount of information. The old rules of selling... Just because you have.....

Infographic: Achieve Real Content Marketing ROI – 10 Tips from CMI, Dell, Kraft Foods, Curata, NewsCred

Understand Why Before ROI with Content Marketing The rush towards the content marketing bandwagon can seem as chaotic and nonsensical as most of the adventures of Alice in Wonderland. There are Cheshire Cats offering ambiguous advice and Red Queen business managers demanding results now or, “off with their heads!” There is no satisfaction from investing in [...]

"I made it my mission..."

These are the people you want to hire, the people who will become linchpins, the people who will change your organization for the better. Not people who merely accept a mission, or grudgingly grind through a mission, but people who...        

Jack Link’s Takes Sasquatch to College

How do we know that Jack Link’s wants to connect with the college crowd? The Big Ten Conference theme behind the brand’s latest campaign “The Wildest Room on Campus” gave us a big hint. Some context before we dive back in: Carmichael Lynch, the agency behind the Sasquatch concept, retains creative AOR duties for Jack Link’s. Show More Summary

Tuesday Odds and Ends

-W+K New York and Heineken challenged passers-by to silence a crowd in Union Square from an umpire’s chair as part of the brand’s U.S. Open sponsorship (video above). link -Digital agency Big Spaceship announced a range of promotions,...Show More Summary

New Pinterest analytics: more about the who than the how many

Everyone loves to see their social media numbers rise; followers, engagement, clicks. It makes us feel like we’re doing something right. But the real power lies behind the numbers. Who are these followers? Why are they clicking? Would they click more if you had blue images instead of red ones? Pinterest’s new analytics for business […]

Joe Buck and Troy Aikman Are Telenovela Foes in This Insane Ad for Fox Sports

What would happen if football didn't exist? Well, for one thing, Fox Sports announcers Joe Buck and Troy Aikman would have very different jobs. The two hombres star in this perfectly executed spot made in the style of a Latin telenovela. Show More Summary

Belize Thanks Journey's Keyboardist for Visiting by Recording 'Don't Stop Beliezin'

You can't make this stuff up. Jonathan Cain, the keyboard player for Journey and writer of perhaps the band's biggest hit, "Don't Stop Believing," vacationed in Belize recently—and tweeted about what a fantastic experience it was. The...Show More Summary

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