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Social Media Gives Consumers and Brands a Direct Connection

Social Media Gives Consumers and Brands a Direct Connection written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing and today’s guest post is from Jessica...Show More Summary

The tragedy of the last 10%

In a competitive market, if you do the work to lower your price by 10%, your market share grows. If you dig in deep, analyze, reengineer and make thoughtful changes, you can lower your price another 10%. This leads to...        

Online Marketing News: Shoppers Don’t Share, Men Pin Too, Facebook Groups Up

96% of Brands Worldwide Use Twitter - The use of Facebook, Twitter, YouTube and Instagram has become almost mandatory for brands, with more than nine in ten companies around the world using these platforms, reveals a new study. AllTwitter Facebook Reducing Overly Promotional Page Posts in News Feed - One of the main reasons people [...]

Research scientist, biochemist address relationship between hormones, mind and body

Moods, Emotions, and Aging HormonesPhoto: Rowman & LittlefieldIn Moods, Emotions, and Aging Hormones and the Mind-Body Connection (Rowman & Littlefield, $29.39) Phyllis J. Bronson, Ph.D. with Rebecca Bronson, Ph.D. address the relationship between hormones and an aging woman's moods. Show More Summary

Last few remaining

Have you noticed what happens when the media report that something is about to be in short supply? Queues form. People stand in line, just so they can get it before it runs out. Here’s the thing: Whether it’s fuel or the latest mustShow More Summary

This is a great "disruptive" print ad.

Disruptive Innovation.Buzzwords so buzzy, they vibrate with intensity.The Wikipedia entry for "Disruptive Innovation" is well over 4,000 words. Native Advertising is considered a Disruptive Innovation.That's rich. And ironic. Because it is designed to not be "disruptive". Show More Summary

This Hipster Business Name Generator Is About to Become Your New Obsession

Forget all those sites that randomly generate band names, stripper names and hobbit names. This one could make you rich, my friends. Brooklyn rich! The Hipster Business Name Generator creates a random combination of quirky nouns and drops them under a stylized X, with the requisite stylish dingbats and initials. Show More Summary

Fashionistas in Texas would rather read emails on their smartphone

Fashionistas in Texas would rather read your email on their smartphone than on a desktop. It’s totally true, the new “Q3 2014 U.S. Consumer Device Preference Report” from Movable Ink says so. It’s starts with this map. Only 14 states lean toward desktop over a smartphone when it comes to reading their email, but that […]

Advertising Jobs: Quench, Madwell, Greater Than One

This week, Quench is hiring an art director, while Madwell needs a director of client services. Greater Than One is seeking a senior digital media planner, and Petrol Advertising is on the hunt for an advertising associate. Get the scoop...Show More Summary

New Pizza Hut Campaign Challenges Italians to Taste Sriracha

The new Pizza Hut campaign doesn’t include full credits from AOR Deutsch LA. But the spots, which earned coverage in both Adweek and The New York Times this week, mark a change in direction for the newly rebranded company. First, a trip...Show More Summary

Three-quarters of millennials expect brands to be entertaining

If you had to describe your branded content in one word, what would it be? Informative? Engaging? Boring? (I hope not) Upbeat? How about entertaining? In Facebook’s “Coming of Age on Screens” study, 72% of young millennials from all over the world said that’s what they expect from brands – entertaining content. That’s a lot […]

Thursday Odds and Ends

-Y&R created this spot for the BBC (video above). -Novartis’ Tasigna brand named The Marketing Arm as its consumer agency of record. -Campaign talked with three ECDs in China. -Independent editorial company Cutters announced the promotion...Show More Summary

BBH London Celebrates Girls’ Night Out for Bailey’s

BBH London targets millenial women with a new spot for Bailey’s entitled “Global Girls Night Out.” As you may expect from that title, the ad follows several groups of friends from around the world as they celebrate a girls night out....Show More Summary

First SuperHeroes NY Campaign Stars Birds with Arms Because Why Not?

SuperHeroes is an Amsterdam-based agency that just established its first stateside office here in our fair city of New York. How do we know this? Because we just received the agency’s first “American” campaign. The New York move, which...Show More Summary

Gillette Posts Image of Its 1904 Razor Design, and Literally Everyone Thinks It's Better Than Today's

It's a funny thing, really. A brand celebrates its 110th anniversary by showing how it's evolved and taking pride in the innovation that's led to its success in men's grooming. Alas, no such love was reciprocated by Gillette's Facebook...Show More Summary

20 Ways to Reward Repeat Visitors on Your Ecommerce Site

Many ecommerce businesses neglect the importance of rewarding their repeat visitors while they strive to drive revenue, increase social mentions, and build a loyal following. That is a mistake. Great ecommerce sites reward their recurrent visitors. They influence thousands and get the pick of their sales from loyal customers. Graham Charlton, Editor in Chief at […]

Facebook on the Newfront Outs | GroupM/Conde Deal Signifies Flight to Quality, Conflicts Amnesty | Apple Capitulates, Does Deal to Make iAds More Useful

Video: Facebook is being left out of the "newfronts," a copycat sellers' market akin to televisions "upfronts, where buyers can secure guaranteed supply contracts of video (and get wined and dined and lavished with celebrity attention). The IAB, the masterminds behind the newfronts, is trying to burnish the image of online video publishing by emphasizing original [...]

Ogilvy Rings in the Holidays with Kevin Ross for Glade

Ogilvy & Mather worked with singer Kevin Ross on a holiday spot for Glade entitled “Feel Anticipation.” For the spot, Ross wrote a song supposedly expressing how holiday scent Sparkling Spruce made him feel. Ross can be seen performing the song in an outdoor stage, surrounded by plenty of Glade candles ending with the “#FeelGlade” hashtag. Show More Summary

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