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Why Apple Watch Rings the Death Knell of the 'Mobile' Marketing Channel

Thinking of mobile as a separate channel doesn't make sense anymore in an Apple Watch world. Businesses now must think of mobile as the foundation for all their marketing. Read the full article at MarketingProfs

How Marketers Can Survive in the War on Mobile Ad Blocking

It’s likely that when you opened a news app sometime this week, you saw a headline screaming how “Ad blocking is going to destroy mobile!” These articles are hard to avoid; they’re ubiquitous. If you’re a brand, or work directly with brands, don’t be alarmed. Mobile may be the main key to your digital strategy, […]

Napping in Napa: When Will They Ever Learn?

Summary: Well, it looks as though the Napa Valley Wine Train has joined the esteemed list of learners about the importance of crisis management and communication. Except, apparently, that the wine train didn’t have a real crisis, only a fancied one. Show More Summary

This Clever Amnesty Campaign Imprisons Your Cursor Within a Banner Ad

Sometimes an ad idea just doesn't get the reach it deserves, and this is certainly one of those times. Polish agency The Digitals created a little-seen banner/pop-up ad last year that asked site visitors, "Do you want to dissolve the...Show More Summary

Assistant Account Executive - Norwalk, CT

Company: Ingenuity Design Location: Norwalk, Connecticut Industry: Not Specified Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

Will Yahoo and Intel finally deliver on the promise of Internet-enabled TV in our Living Room?

At CES 2009, Intel and Yahoo will reveal the latest in their Connected TV initiative, a program they hope will “mark the beginning of their Internet-fueled expansion to the world of TV.”  According to CNET, the companies have different goals with the Connected TV initiative. For Yahoo, it’s establishment of the Widget Channel, a software […]

eBay’s Holiday Contest SNAFU a lesson for all eMarketers

Guest Post:  This post was contributed by Kelly Kilpatrick, who writes on the subject of MBA admissions. She invites your feedback at kellykilpatrick24 at gmail dot com. In the TechCrunch article (12/4) “eBay Holiday Contest Overrun By Automated Scripts, Honest Users Disgruntled,” it would seem the Internet behemoth messed up on its latest promotional effort, […]

Mashable says brands don’t belong on Twitter

Mashable sparked an interesting debate on Friday when Dr Mark Drapeau made the bold statement that Twitter should ban brands from the site.  In the post “Do Brands Belong on Twitter”, Drapeau stated that: Thinking about what might be best for people, in my opinion Twitter should not only not charge brands for membership, but […]

How should Brand Managers approach the Social Graphs of Facebook Connect and OpenID?

Over the past week, it would be hard not to notice the debate around social graphs and in particular, Facebook Connect versus OpenID.  The folks over at ReadWriteWeb summed it up best when they wrote: This battle isn’t about “single sign-on” – it’s about the payload that comes with it (friend networks, personal data, maybe […]

Business Inspiration for the New Year

As I was catching up on my RSS reading, two posts by Seth Godin and Fred Wilson really caught my attention as inspiration for the New Year. In the first, Seth Godin posed the question, “Do ads work?” In particular, Seth is asking about digital ads where he feels the mindset of marketers should be […]

eMarketer: Facts and Numbers for Teens / Tweens

Over the weekend I had a chance to catch up on some of the recent eMarketer reports.  They have been releasing quite a bit around Teens / Tweens and technology.  In particular, their Kids & Teens Communication Revolutionaries provides some stellar information for any Brand Manager marketing to the youth market.  For instance, by 2012 […]

Congratulations Motrin. You just proved why every brand needs to understand Social Media

Are you still trying to convince your management why your brand should be monitoring Social Media?  Well if you are a Consumer Packaged Good brand (or any brand really), just look at what happened to Motrin over the past couple of days and the reaction of Motrin Moms. A simple search on Twitter of #motrinmoms […]

Digital Media Specialist - Farmington, CT

Company: Evariant Inc. Location: Farmington, Connecticut Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time

Why Smart Technology Use is the Key to Better Customer Marketing Data

Why Smart Technology Use is the Key to Better Customer Marketing Data written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing If you haven’t already heard, 2015 is the year big data became a ubiquitous business necessity. Show More Summary

Photography Services Manager - Amherst, MA

Company: Amherst College Location: Amherst, Massachusetts Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Job Status: Full Time Salary Range: Commensurate with Experience

Almost Makes You Like Tommy Hilfiger Again

Summary: Thanks to one of our friends for sharing the new face — and body — video of Tommy Hilfiger’s underwear collection. For those of you who follow tennis, you will find none other than Rafael “Rafa” Nadal as the new spokesperson for Tommy Hilfiger. Quite a teasing and tantalizing video.

Book Review & Interview: Content Inc. by Joe Pulizzi

The Godfather of Content Marketing has struck gold again. Content Marketing Institute founder Joe Pulizzi has a new book that will hit shelves and amazon carts this September. His newest book, Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses is a delightful blend of inspiration from Joe’s personal [...]Show More Summary

The strawberry conundrum

Every grocer has to decide: when packing a quart of strawberries, should your people put the best ones on top? If you do, you'll sell more and disappoint people when they get to the moldy ones on the bottom. Or,...        

Free Product Review Checklist & Templates + Lynn’s Creative Product Promotion Ideas

You'll love these FREE tips & templates for writing great product reviews, and how to get more response and engagement on your product discussions. Go ahead and implement these ideas... and put them to work for you right away, so you can start seeing great conversions and increased profits!

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