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These Ads Show Beautiful Views of Connecticut, but It's Not a Tourism Campaign

Don't you just love a room with a view? Connecticut's licensed realtors are betting you do in this soft-sell pitch that subtly promotes their services, but plays more like an upscale tourism campaign. Crafted by ad shop Sleek Machine, the commercials employ a distinctive visual device that kicks in about halfway through each spot. read more

Annie's Homegrown Sets Bunnies Loose in a Grocery Store for Shamelessly Cute Ad

Annie's Homegrown hops online with a campaign featuring bunnies. So many bunnies. Created by the Bell Shop, in-house agency for Annie's parent General Mills, the YouTube and Instagram push consists of cottony tales anchored by 30 seconds of mind-melting adorbs. read more

How 8 Agencies Are Building Their Brands on Snapchat

Summary: When Snapchat first emerged on the scene back in 2011, it was excusable to dismiss the ephemeral photo-sharing platform as just another shiny piece of millennial bait. But things have changed. The once niche app has grown into...Show More Summary

Nine Things that Make PR People Want to Cry

Summary: Cry - verb: to shed tears, especially as an expression of distress or pain. Public relations is a great profession. There’s variety, excitement and let’s not forget, a chance to have a real impact on an organization’s...Show More Summary

Brand Attributes That Will Actually Mean Something

Branding is the cornerstone of any business’ marketing efforts; after all, a company’s brand is ultimately what a customer will remember and refer to when they consider making a purchase. Your company’s brand is comprised of many different factors, all of which have strong implications for the overall success of your marketing and outreach strategy.…more

Digital Marketing Spotlight: Amy Lamparske, Head of Social Media at 3M

One of the great benefits of social media is the dual effect of creating access to people of influence while helping individuals with expertise and points of view become influential themselves. One of my connections that serves as a great example of this is Amy Lamparske, Head of Global Social Media at 3M. Local events and blogging undoubtedly [...]Show More Summary

"The main topic that's been on everybody's mind"

Is almost never the one that's worth talking about. The urgency of the day, today's celebrity crisis, the thing of the moment... that's what the media wants, that's what creates urgency, and that's what is most definitely not important. We...        

From E-Commerce to Conversational Commerce: Chatbots and Virtual Assistants

Chatbots and Virtual Assistants are artificial intelligence systems that can communicate with users on a more personal level. This undoubtedly creates new opportunities for businesses to engage and connect with audiences in real-time...Show More Summary

Affiliate Marketing For Beginners (EXPLAINED IN PLAIN ENGLISH!)

I want to explain to you what affiliate marketing is, and break it down into plain, easy-to-understand language. Affiliate marketing is the process of earning a commission by promoting someone else’s product or service. When you join...Show More Summary

Weekend Favs August Twenty

Weekend Favs August Twenty written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting.…

6 Tools We Use at Typeform to Amplify Our Marketing Productivity

6 Tools We Use at Typeform to Amplify Our Marketing Productivity written by Guest Post read more at Duct Tape Marketing Working in marketing can be very demanding. KPIs, meetings, brainstorming sessions, monthly revenue, never-ending checklists… the list goes on. Show More Summary

How To Publish More Content Faster With A Content Creation Process (And Limited Resources)

How To Publish More Content Faster With A Content Creation Process (And Limited Resources) written by Guest Post read more at Duct Tape Marketing That back burner of yours has a lot on it, doesn’t it? Unfortunately, it’s easy to let creating content for your small business fizzle out at the tail end of your to-do list. But what if there was an easier…

Marketing in four steps

The first step is to invent a thing worth making, a story worth telling, a contribution worth talking about. The second step is to design and build it in a way that people will actually benefit from and care about....        

Does Yoast’s Readability Score Affect My SEO?

It’s interesting that Yoast’s SEO plugin has expanded into readability. Readability was/is thought of as a direct search ranking factor. Last year I did a small study which indicated that readability is a lot more complex than the Flesch-Kincaid readability test. Show More Summary

Joint ownership

Before you create intellectual property (a book, a song, a patent, the words on a website, a design) with someone else, agree in writing about who owns what, who can exploit it, what happens to the earnings, who can control...      ...

Why Do Many Politicians Use Music Without Artist Consent

Guest post by Monica Corton (@momusing) Via The Guardian: Rock band Queen have lodged the latest protest against Donald Trump after the presidential candidate played the band’s famous anthem We Are the Champions at the Republican National Convention. Show More Summary

88% of Insurance Consumers Demand More Personalization From Providers

Tags: insurance marketing, financial services marketing, Insurance Lead Generation

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