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5 Steps to Restart, Recharge and Revive Your Marketing Right Now!

5 Steps to Restart, Recharge and Revive Your Marketing Right Now! written by John Jantsch read more at Duct Tape Marketing Let me ask you a rather blunt question – Are you on track to meet your goals this year? If you are reading this on a Sunday, you might be wondering why I chose to post today. Show More Summary

I was supposed to write about Apple’s new show ‘Planet of the Apps,’ Instead, I wrote about @GaryVee

This post started as a review of the new show on Apple Music, “Planet of the Apps.” I realized the world didn’t need another announcement or review of the show. What I will say is this, any show that aims to help entrepreneurs bring their ideas to life and also transform them into budding businesses that change the world is important. Show More Summary

Let's Celebrate The Only 100% Honest Ad Awards Show Left.

Forget the fake real ads of Cannes and honor the real fake ads of the 2017 Chip Shop Awards. See some of the winners here—post on Digiday.

How Taco Bell Stokes the Flames of Fan Love

Summary: Getting from “like” to “love” is a challenging proposition, especial in the QSR category. Strong opinions from consumers can be both a blessing and a curse. Tough feedback is a way for a brand – especially in the hyper-competitive category – to improve. Show More Summary

6 Things CMOs Can Do Now To Prepare For The Future Of AI-Powered Marketing

Summary: In my quest to discern fact from science fiction in the area of artificial intelligence’s impact on marketing, I’ve been having conversations with leading analysts and early AI technology pioneers to gain their insights. While there is still debate on what constitutes “true AI”, there is a growing consensus...

Blame Charles Mochet

The standards of your industry and our culture were set a long time ago. So long ago that we often forget why... we forget and then we fail to change them. In 1934, the rules of bike racing were changed...        

Weekend Favs June 17

Weekend Favs June 17 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]

What everybody needs to know about costs

The price and the cost are never the same thing. For example. The price of a TV set can be a fraction of the cost attached to watching it. Some people who spend hours watching TV every day, find it costs their health, relationships or education. Show More Summary

Identifying and Mitigating Churn With Customer Engagement Automation

You know the stats by now. It costs 5-25x more to acquire a new customer than keep a current customer. Increasing customer retention rates by 5% increases profits by 25% to 95%. And increasing churn will eventually plateau any new customer growth. Sure, there are some basic things you can do that may help alleviate […]

Fanta’s Clever New Bottle Looks Fresh Squeezed, and Was Brutal to Design

There is more pressure in a bottle holding carbonated beverage than in a car tire. Thus, symmetry in the bottle is incredibly important. If the bottle becomes even slightly off kilter, sections will pop out or deform--rendering the design useless. Fanta and its parent company, Coca-Cola, found this out pretty quickly when the designers at...

Arby’s Made a Totally Useless Chatbot to Make Fun of the Domino’s Tracker

Everyone raves about Domino's technology, but Arby's isn't having it. The fast-food chain has expanded into offering Pizza Sliders, which are basically pizza (pepperoni, provolone cheese, genoa salami and roasted garlic marinara) on a roll. And because pizza companies are so good at cutting-edge tech, Arby's decided to create a Pizza Slider chatbot to help...

These Special Surfboard Fins Protect the Shark, Not the Surfer, in the Event of an Attack

Seeing videos of surfers getting attacked by sharks freaks us out. And that fear can mount to hysteria. When a shark attack happens, it often leads to crazed hunting to reassure the public and the surfer's family, at the expense of the ocean's fragile ecosystem. "It's their domain," says Hawaiian surfer and shark attack survivor...

How to Use Events for Evergreen Content Creation

How to Use Events for Evergreen Content Creation written by Guest Post read more at Duct Tape Marketing Conferences, workshops, and events are a big investment. Many marketers treat them as a one-and-done affair – but what if you could make them work harder for you? When treated properly, events can be a great source of content. Show More Summary

4 Lead Generation Strategies To Grow Your Online Business

Leads are vital to the success of your business. Do you want to know 4 lead generation strategies to grow your online business? Click here to learn more! The post 4 Lead Generation Strategies To Grow Your Online Business appeared first on Project Life Mastery.

Digital Marketing News: Marketing Personalization, Google Website Builder and Bing Ads

Four Steps to Unlocking the Real Power of Marketing Personalization [Infographic] Personalization is a priority for many marketers to better reach and engage with their audience. This infographic shares statistics and 4 easy steps to...Show More Summary

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