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Isobar Promotes Fred Saldanha to CCO for Americas

Isobar announced today the promotion of Fred Saldanha to the newly-created role of chief creative officer for the Americas. Saldanha will remain based in São Paulo, traveling to the agency’s other offices while overseeing operations in North America in addition to Brazil. Show More Summary

5 Extremely powerful questions to help your business thrive

Today, I have 5 questions to help you and your business thrive. Each question comes with a suggestion, to point you in the right direction. 1. Are you earning trust by setting self imposed deadlines? A great way to build trust is to deliver on a promise. Show More Summary

Master the Habits of Your Life

Master the Habits of Your Life written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing Podcast with Gretchen Rubin Habits are big business. In fact, creating, chaning and keeping habits has created an entire multi-billion dollar industry for books, apps, coaching, training and countless products. Show More Summary

Wednesday Morning Stir

-Adam & Eve/DDB launched its first spot for Heineken brand John Smith’s (video above). -BBDO New York’s “First Female Pitcher” spot for AT&T U-verse has drawn some strong reactions. -Volkswagen unveiled a minimalist print campaign for...Show More Summary

The Kids From SunnyD's Goofy '90s Rollerblading Ad Are Back, and They Never Grew Up

If you watch the ad below and conclude there's nothing new under the sun, you're half right. Sunny Delight rollerblades into '90s nostalgia with this delightfully deft parody of its own goofy, iconic (some might say moronic) commercial from the first Twin Peaks era. Show More Summary

Top Digital Marketing Takeaways From Authority Rainmaker

What does it take to become an authority in your industry? How can we make better sense out of an integrated approach to digital marketing? According to the presentations we saw at Authority Rainmaker 2015, it takes the passion to learn and pursue knowledge, the expertise that warrants credibility and respect of your peers and the [...]Show More Summary

The Rebate Debate: Really a Big Deal?

Summary: How could we have a conversation about the Advertiser/Agency relationship without mentioning transparency? Alas, we cannot. Yes, we all know that the client/agency relationship is flawed. Woefully flawed. There is a serious need to patch up the relationship in order for both sectors of AdLand to progress...

Am I missing something?

Someone took issue with my TEDx talk (again). Specifically where I make this heretical assertion: “It’s a faulty metaphor, that the brain is a computer. It’s not.” So he or she commented: “This guy (me) needs to look into the definitions of some words, e.g. ‘computer’.” And so I did. And every definition I’ve found makes […]

Is it meeting your needs…

Or merely creating new wants? Is it honoring your time or squandering your time? Is it connecting you from those you care about, or separating you? Is it exposing you or giving you a place to hide? Is it important,...        

What can a red nose do?

What can a red nose do? It can build a brand. A red nose is the visual hammer for Red Nose Day, a campaign started in the U.K. and has now moved into America. The Red Nose Day fund is a program of Comic Relief, a non-profit that raises money for children living in poverty. Show More Summary

Authority Rainmaker 2015: Conference Peaks & Previews

Did you know that there are 53 mountains in Colorado with an elevation over 14,000 feet? Known as the “Fourteeners”, ascending all of these peaks is a lifelong goal for many avid climbers. What better setting to learn about Online Marketing from the authorities on the subject. This year, Copyblogger’s Authority Rainmaker 2015 will be held [...]Show More Summary

David&Goliath Hires Everyone

David&Goliath founder David Angelo just announced that his agency has expanded its creative department by hiring a full dozen brand new employees to fill various positions. Chief among this round of hires are creative directors Brandon...Show More Summary

Grenadier Slams Some ‘Radical’ Sunny D

Today in Reviving an Old Brand news, Boulder’s Grenadier won creative duties for the classic lunchbox essential Sunny D (formerly short for “delight”) back in November 2014. The account had previously been with Exopolis, the company’s first...Show More Summary

Tuesday Odds and Ends

-Swedish ad agency King launched “The Secret Compartments” for confectionery company Malaco (video above). -Unilever named Graeme Pitkethly as chief financial officer. -Mad Men’s series finale was the show’s most-watched episode. -Messaging...Show More Summary

How to Outrank Your Bad Reviews

How to Outrank Your Bad Reviews written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing You know the old saying – “the best defense is a good offense” – well, turns out that’s true when it comes to your online reputation as well. Show More Summary

This Foot-Care Brand Made the First Magazine You Read With Your Feet

What better way to sell foot-care products than with an entire magazine for and about feet? Hansaplast, a Beiersdorf-owned band-aid brand, is launching a line of creams, deodorant and antiperspirant called FootExpert. To promote theShow More Summary

Saatchi & Saatchi NY Handles Tough Situations for Charter

Saatchi & Saatchi New York shows how Charter’s services — namely TV with Primetime On Demand, high speed Internet, and the Spectrum TV App — can help you out of messy situations. Each of the 30-second spots highlights a different service and a different situation. Show More Summary

JWT Brasil Teams Up with Dolby to Celebrate Sound of Coke

While recent efforts for Coca-Cola have celebrated the centennial of the classic Coke bottle, JWT Brasil chose to highlight a different side of the experience of cracking open a Coke: the sound. The agency teamed up with Dolby to capture...Show More Summary

Good Content Vs. Good Enough Content: A Fight for Sore Eyes with Ann Handley

“Do you have any mustard?” “Give me the mustard.” “Pardon me: Do you have any Grey Poupon?” These three statements mean the same thing, but each is a unique way of asking for the desired item. Often, it’s not what you say, but how you say it. In her session at Authority Rainmaker 2015, Ann Handley shared [...]Show More Summary

W+K Portland Brings Back the Colonel for KFC

For KFC’s 75th anniversary W+K Portland brought back the brand’s iconic ambassador Colonel Sanders, as portrayed by Darrell Hammond. Hammond makes his debut in the role in the 45-second spot, “The State of Kentucky Fried Chicken Address.”...Show More Summary

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