7-Eleven, the chain beloved of Middle Americans everywhere, signed with Dallas-based TracyLocke back in 2002. Since then, the brand has gotten ambitious: first their outlets started replacing all the Brooklyn delis where we buy our horny...Show More Summary
Google+ is still a very important part of the social media landscape. Even though Google Authorship has disappeared, we still have Google+. Growing your presence on this social media giant is as important as ever. I want to tell you how you can grow your Google+ following. Unlike Twitter, LinkedIn, or Facebook, there are no […]
If you're a woman, this video is not going to be that enlightening. It documents some of the creepier instances of verbal harassment—from more than 100 total—that a woman received during 10 hours of silent walking around New York City. Show More Summary
More sweet. Less scary. That's the promotional campaign, not the ingredient list. The perennial Easter favorite Peeps continue to try to become a year-round candy with these "peepified" illustrations for Halloween. The simple, colorful...Show More Summary
Halloween tends to lend agencies a certain leniency with how over-the-top, ridiculous and gory they can make their ads. Even so, Superior’s new ad for Lithuanian mineral water brand Vytautas stretches the limits of appropriateness for...Show More Summary
In the most twisted path towards getting parents to spend more time with their kids -- and look for a job, three Miami Ad School New York students, Frank Garcia, Giulia Magaldi and Begona Mas created a fake LinkedIn profile for MarkShow More Summary
Hello and happy hump day, readers. Now is the time when we dig back through our tips archive to find the claims that no one in their right mind would ever confirm. First: according to another one of those repeat tipsters, a certain New...Show More Summary
The internet and big media are wrestling with chokepoints. Cable TV companies, for example, are a natural monopoly in the home. Everyone only has one provider. If the provider has an argument with a TV network, they kick them off,...
In early September, the Los Angeles Clippers named Santa-Monica based RPA as its lead creative agency following a review launched in August. Now, at the start of the NBA season RPA has debuted a new campaign for the team entitled “Be...Show More Summary
How do you sell American cars in 2014? By tricking people into first thinking your goods are Japanese or German. Chrysler is launching a tongue-in-cheek campaign for its 200 model with TV ads featuring voiceovers that start in foreign languages, touting qualities commonly associated with cars built outside the U.S. Show More Summary
Nearly two dozen current and former National Football League stars appear in powerful new PSAs condemning domestic violence and sexual abuse. They look straight into the camera as they say "No more" to excuses and rationalizations that perpetuate the problem. Show More Summary
You remember Vytautas Mineral Water. The Lithuanian water brand was the subject of the single craziest commercial of 2012—a spec ad from director Tadas Vidmantas that the client ended up loving and tacitly endorsing. (It ended up hiring Vidmantas to do ads in a similar lunatic style.) Well, now Vidmantas is back with a Halloween spot for Vytautas. Show More Summary
To show the everyday street harassment faced by women Rob Bliss Creative documented one woman’s ten hour walk through New York City for Hollaback, a nonprofit which aims to end street harassment. The woman, Shoshana B. Roberts, (a volunteer)...Show More Summary
A new campaign by Sonos visually conveys how music can transform your home
Big Data may be an organization's most effective tool for delivering the kind of customer experience that separates that organization from its competition. Read the full article at MarketingProfs
-BETC Paris may have produced the weirdest car rental ad ever for Sixt (video above). -Twitter is expanding its native content offering. -Jim Carrey parodied those Matthew McConaughey Lincoln ads on SNL last week. -Sainsbury’s replaces...Show More Summary
Summary: PR stands, importantly, for performance reviews – public relations practitioners should never forget that. Reality is in interactions, and that’s how it’s perceived by most people. The American Red Cross likely...Show More Summary
Oh, how I love this photo of John and Geno presenting together at WOMMFest in Chicago. The other day I caught myself thanking one of our partners by saying: “We all love to work with you guys.” And it got me wondering, what makes someone great to work with, outside of your company or internally? […] The post Are you great to work with? appeared first on Brains on Fire.
Summary: Naturally the group in charge of the research said it in a more tactful way. But the raw truth holds: Doing unnecessary changes to your brand — whether it's changing a slogan, packaging, shape, color, or style — without consulting the audience may prove to be very damaging to brand recognition. These facts should ring true with all of us.
Summary: Rob Lowe is a great-looking actor. He brings charisma and attention to the screen. His recent commercial for DirecTV played up on his charm and surprisingly some creepiness. DirecTV created a series of commercials with Rob Lowe, showing two versions of him in each.