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TBWA\Chiat\Day Brings Usain Bolt’s Origin Story to Life for Gatorade

A nearly 6-min animated spot explores how the Jamaican track star got to where he is today.

What the 1960s Can Teach You About Growth Hacking

Growth hacking is an evolution. Not a revolution. It takes a different skill set. A new way of thinking. However, at the end of the day, a lot of what you’re doing still looks and sounds like real marketing. Not today’s misappropriated use of the word, but the good stuff originally developed back in 1960s. […]

Five Social Best-Practices and Their Examples From the Food Industry

What are the most effective, engaging ways to reach your customers via social media? Take a look at these best-practices from the food industry. Read the full article at MarketingProfs

Don’t Stop Wooing Your Sales Qualified Leads

Your prospect’s behavior and expectations can be evaluated (by you) and sorted into one of two camps: either a sales qualified lead or a marketing qualified lead. Marketing v. Sales Qualified Leads A Marketing Qualified Lead is a prospect who is more deeply engaged, sales-ready than your usual leads, but has not yet become a…more

Guess Who’s Back?: Nintendo ES Classic

Summary: OK, this is when you know you’re a real gamer. Mario Brothers. Double Dribble. Contra. Metal Gear. If you played all these games and Duck Hunt with the original Nintendo with the gun, you are the Jedi Master of gaming. You’ve seen the evolutions. You’ve seen game systems come and go, and you know Nintendo...

Kleenex Explores the Sadness and Anxiety of Moving From Elementary to Middle School

Kleenex's "Someone Needs One" campaign is back with an emotional back-to-school video designed to make you need some Kleenex. Heading back to school is always an emotional time for kids, but the stakes are higher when you're transitioning to a new school—so Kleenex targeted the switch from elementary to middle, which may well be the worst transition of them all. read more

Media Planner/Buyer - Louisville, KY

Company: Sheehy Location: Louisville, Kentucky Industry: Not Specified Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

Etsy's New Headquarters Will Fill You With Envy

Summary: Etsy started out in 2005 as a small online marketplace for makers and DIYers, but the company has turned into an e-commerce behemoth that's enabled housewives to knit their way to millions. Along the way, the $3.5 billion company has aggressively tried to do business the right way by hiring a diverse workforce, building community, and offering generous employee perks...

From Writers to Directors to Musicians, Kids Made Target's Back-to-School Ads

For retailers, the back-to-school season is especially lucrative, which makes it all the more important to ensure the message is impactful to young people. ?Nipping this problem in the bud, Target's back-to-school campaign puts the kids...Show More Summary

PR Writing in Focus: Hook Your Audience—Headlines and Teasers Matter

Summary: Just like a great book title, a headline is the hook that captures the attention of readers. The teaser is similar to the snippet found on the back cover. These pieces not only create the first impression, setting the tone for the words that follow, but they also provide important clues to what the content is about. Show More Summary

Gatorade Animates Usain Bolt's Origin Story Ahead of Rio Olympics

Summary: Gatorade has partnered with Usain Bolt ahead of the Rio Olympics to create an animated film telling the origin story of the world’s fastest man. The PepsiCo-owned brand has released a new seven minute film titled “The...Show More Summary

Content Marketing World Keynote Interview: Stephanie Losee, Visa

The digital world is often a small world. For example, when working with Dell on an influencer content program I met Dell’s Managing Editor at the time who seemed to be a cocktail of sophistication, intelligence and just a lovely person. She reminded me very much of Rebecca Lieb, another force of nature in the [...]Show More Summary

How Snapchat Is Recruiting Bone Marrow Donors

A nonprofit is utilizing the platform to reach millennials and help blood cancer patients

What have we become? (And what are we becoming?)

Every day, we change. We move (slowly) toward the person we'll end up being. Not just us, but our organizations. Our political systems. Our culture. Are you more generous than the you of five or ten years ago? More confident?...    ...

Listen to podcast with Ismael Elqudsi, CEO, SocialPubli.com, about multicultural influencer marketing

Ismael Elqudsi, CEO, SocialPubli.com Photo: SocialPubli.comA podcast interview with Ismael Elqudsi, CEO, SocialPubli.com, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast,...Show More Summary

Magento Developer - Stone Mtn, GA

Company: PureRED Location: Stone Mtn, Georgia Industry: Not Specified Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time

A way to avoid clichés

I never understood how to write a song. When I tried, I found myself trafficking in clichés: “I got up this morning…” and that sort of drivel. Most times, these song-attempts centered around my own self-involvement, and imaginary relationships gone bad. It was horrible shit, and I’m grateful no evidence of these embarrassments remain. My […]

Senior Art Director / ACD - Portland, OR

Company: Sq1 Location: Portland, Oregon Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Associate Job Status: Full Time Salary Range: $70,000 - $75,000

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