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Using Interactive Content to Increase Conversions: 4 Examples from Top Companies (And How You Can Do It Too!)

If content marketing was 2013’s internet marketing buzzword, 2014 may well be the year of its evolution: interactive marketing. But what exactly is interactive marketing? At its core, interactive marketing focuses less on an immediate sale and more on building a relationship with customers by engaging them in conversation. With the proliferation of social media […]

Six Flags Uses Fright Fest to Extend Season

Summary: Six Flags Amusement Park is a popular attraction for kids and families. It is a fun-filled place to ride roller coasters, see shows, and enjoy the water park. When summer ends, Six Flags has only weekend hours and fewer customers. Most families have already done the “amusement-park thing” and weekends bring soccer games and football, so there is less time.

Esquire and BFG 9000 Tag-Team: 'The Mentor Act'

Summary: Our society has been facing a series of issues. The amount of trouble scenarios may be the most our society has seen, and this is only the beginning. We and many of our colleagues have spent most of our attention on the rise and treatment of women. Show More Summary

Flags and mascots

They are tribal symbols. They're a beacon, a way we know where to assemble and where to hang out. But they are not us. They are not real. Just symbols. Don't win the game for the wolverine, don't root for...        

Watch This 6-Year-Old and Her Friends Drop F-bombs for Feminism (and to Sell Clothes)

Activist T-shirt maker FCKH8 asked the world a question. What makes you more uncomfortable: the way society fucks women, or a little girl saying the work fuck? And it turns out that for a lot of people, the answer is watching a little girl say fuck. Show More Summary

The Marketer’s Guide to Instagram

In just four years, Instagram has exploded to over 200 million monthly active users (MAUs), making it the fastest growing social network on the planet.[1] While the number of MAUs falls well short of other social networks, Instagram has the most engaged users.[2] A study was done using the rock band Paramore’s social media accounts. […]

Branding Driverless Cars

Summary: The Audi driverless car just topped 140 mph and beat the live driver around the track. That is impressive given the concern that the Google car was designed to drive 25 mph. Other auto makers are working on driverless versions of cars including Daimler, Volvo, Toyota, Tesla, and BMW...

Can Consumers Switch From the 'What's In It For Me' Mentality?

Summary: If you are among our loyal readership, you are well aware that we are quite quick to deny the consumer of being right. We strip that privileged status from them because, frankly, data suggests that many of them actually have no idea what they truly want. But adages like "the customer is always right"...

Handshakes and contracts, the future and the past

If you lease a car, borrow money for school or engage in some other complex transaction, there's a contract to sign. It's filled with rules and obligations, and the profit-maximizing finance organization does everything it can to do as little...        

Whither the News? On Paper, at Least

Summary: These have been seminal/dire days (your choice), more of them, for print journalism. First Robert G. Kaiser, a veteran Washington Post reporter posted “Bad News for the News,” about the technological transformation of newspapers. Then came the passing of Ben Bradlee, The Post’s legendary editor, at 93.

Wish Old Navy a Happy 20th Birthday, and It Will Make a Giant Balloon Portrait of Your Selfie

Everyone knows that if you tell people what you wish for when you blow out the candles on your birthday cake, it's not going to come true. Unless, of course, you wish that you could eat a giant piece of cake in two minutes. Old NavyShow More Summary

How 9 SaaS Companies Hacked Their Growth

I’m a huge fan of growth hacking. I’ve built several companies on the principles of growth hacking. Heck, I might just build several more and put growth hacking to work again. Traditional growth methods don’t work like they used to. I would argue that unless you have insane amounts of funding, traditional growth marketing is […]

Can Someone Simplify My TV Service?

Summary: AT&T U-verse, Netflix, Hulu, Time Warner Cable, Amazon Prime, Direct TV, and Dish are some of the service options for having channels available to watch TV programming. We used to have Direct TV, then we switched to U-verse. Now we are thinking of going with Netflix, Hulu, and Amazon Prime.

Simplicity: A Blues-Based Guide to Copywriting

Summary: The blues is a fundamentally simple form of music. People hear it, they get it; more importantly, they feel it. Yet, at the same time, the blues forms the basis for some of the most complex music on earth. Jazz musicians, for example, know there is no use in trying to solo over complex changes unless you can play the blues first. Show More Summary

Streamers' Utopia

Summary: It’s finally happening. After years of hoping, praying (begging?), and keeping our fingers crossed, those of us who have been advocating cutting the cord from Cable are finally seeing a light at the end of the tunnel. It started Wednesday, when HBO announced that, yes, they would be unbundling from cable and building a standalone service.

Taking the plunge

Maybe that's the problem. Perhaps it's better to commit to wading instead. Ship, sure. Not the giant life-changing, risk-it-all-venture, but the small. When you do a small thing, when you finish it, polish it, put it into the world, you've...        

#PR Rant: How to Create 'Bad' PR and Ruin Your Event

Summary: This past weekend (October 17 to 19) was the occasion of the enactment of the 150th anniversary of the Battle of Cedar Creek near Middletown, Virginia. As Civil War living historians and re-enactors, my wife and I originally were supposed to participate as living historians in the event.

Fred Savage, Hired to Do Honda Voiceovers, Wants to Practice by Narrating Your Home Videos

Fred Savage will soon be the new voice of Honda. But he's not exactly a voiceover specialist (that's Daniel Stern you're thinking of, Wonder Years fans). So, Honda agency RPA came up with a fun way to help him practice—by having Fred narrate your home videos first. Show More Summary

Announcing the New CEO of KISSmetrics: Brian Kelly

We’ve got some big news. Brian Kelly has joined KISSmetrics as our new CEO. We’re thrilled to have him. Why We’re Excited to Work with Him Brian Kelly has been on both sides of data – building it and using it. He began his career at Teradata, analyzing customer data for retail and financial institutions. […]

iMac with Retina 5K Display Impresses

Summary: Do we need a retina 5K display? A techie friend says our screens are getting too realistic, and it seems we are not even watching on a screen any more — it seems too real. Manufacturers are working to make things crisper,...Show More Summary

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