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Sherri Maxson, Social Business Leader at Grainger

This is a post from my company, SocialMedia.org’s blog. Check it out for more profiles and stories about the people running social at really big brands. Sherri Maxson is one of those all-star SocialMedia.org members who has taken us along for her career as a social media executive at three different brands. She’s been a […]

CP+B Signs Former Barbarian Group CD

Today we learned that CP+B has hired Creative Director Robert Lund, who joined New York’s Barbarian Group in January after spending two years at McCann New York and left that shop in November. CP+B does not plan to issue a release because Lund’s is the latest in a string of hires, the most prominent among them being W+K CD Kevin Jones. Show More Summary

We Are Social Launches ‘#Holiday360? for Lenovo

Global social media agency We Are Social launched a holiday 360° selfie video campaign for Lenovo entitled “#Holiday360.” The campaign aims to drive a “deeper level of engagement and collaboration between Lenovo and its social community”...Show More Summary

Employees are as or More Important Than Customers: Why Ignoring Employee Engagement Hurts Business

In a late 2013 study, Gallup found that only 13% of workers actually feel engaged at their jobs.  What’s worse is that 63% of the workforce is not engaged at all. But wait, the news gets even more disheartening. An astounding 24%, one-quarter of the global workforce, is actively disengaged right now. Essentially we have […]

The New Republic: Leadership Lapses Causing a PR Crisis

Summary: Look what happens when workaday management clumsiness or incompetence spills over into public awareness – the venerable The New Republic is a current example of internal disarray spilling into a full-blown PR crisis. Effective communication systems matter – inside organizations as well as outside them.

The 13 Biggest Brand Fails of 2014

What were they thinking? That's about all you ask from the marketers on this list of 2014 brand fails, which run the gamut from arrogant to sexist to obscene to just plain stupid. Settle in and get your annual dose of ad-enfreude from these deliciously embarrassing marketing moments. Whatever you did or didn't accomplish this year, be thankful you weren't this dumb.

W+K NY Celebrates Arrival of College Football Playoffs for ESPN

W+K New York has been hyping the new College Football Playoff for ESPN since July. Now, with the inaugural edition of the contest impending, W+K New York is launching the conclusion to its “Who’s In?” campaign — which launched back in...Show More Summary

Mars Looks to Consolidate with Media Review

Mars is currently in the late stages of a media review as it looks to “consolidate its worldwide media planning at a single agency,” Adweek reports. “In 2015, we will be transitioning to a single global media planning agency, and that agency will be selected by the end of 2014,” a Mars representative told that publication. Show More Summary

Remaining goodness Mfg. Founding Partners Resign

A trickle quickly became a flood this week for executives at goodness Mfg., the Los Angeles agency started by five CP+B veterans in 2007 and acquired by production company Trailer Park in 2010. Following CP+B’s re-signing of goodness...Show More Summary

Who, How, and Why: Three Keys to Successful Content Marketing

Ask yourself these questions to better understand your customer segments and make smarter decisions about creating content for them. Read the full article at MarketingProfs

Tuesday Morning Stir

-The South Dakota Department of Public Safety decided to pull this “Don’t Jerk And Drive” PSA from Lawrence & Schiller due to unintended innuendo. -Belvedere Vodka signed a partnership deal to appear in Spectre, the next James Bond movie. -Volvo...Show More Summary

Cards Against Humanity Got 30,000 People to Buy Actual Shit for $6 a Box on Black Friday

Cards Against Humanity always does something fun on Black Friday. This year, it sold boxes of bullshit—actual bullshit—to 30,000 people, many of whom were surprised to receive a box of bullshit. It was pretty clear on the site that the...Show More Summary

A Marketer and a Journalist Walk Into a Bar: 5 Definitions of Brand Journalism

So … a marketer and a journalist walk into a bar. That could either be the start to a joke meant for somewhere other than this blog, or the beginning of a definition of the term ‘brand journalism.’ Let’s go with the latter. You may have heard the phrase ‘brand journalism’ tossed around, but what [...]

How Hard is Choice, Really?

Summary: If you have been loyal readers of ours for the past four years (first, thank you!), you would know that we thoroughly enjoy the times when marketing and other realms of thought intersect. Marketing and advertising are fields...Show More Summary

More Than a Hog: How a Harley Is More Than a Bike

Summary: Product and Brand. The two words get thrown around a lot in the marketing world, but what is the real difference? For some, the two mean the same thing — and that could not be further from the truth. Watch emotional branding...Show More Summary

At Christmas, Shop by Brand

Summary: The goal of marketers is to have customers ask for your product by name or by brand. Then you know you have filtered through all the clutter and made a memorable connection with your customer. Some brand examples where this has been achieved are North Face jackets, Bean boots, and Coach purses. Many times websites can make it easier.

Stop Trying to Make Your Customers Smarter!

Stop Trying to Make Your Customers Smarter! written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Waiting for a flight home from Bangkok the other week, I found myself leaving the lounge at the same time as a lovely elderly woman from Chicago. Show More Summary

Retribution

"He deserved it," is usually the explanation we hear for behavior that strikes us as unproductive, inhumane or counter-productive. The bully is always happy to point a finger at the person he hurt, to cast blame for his inexcusable actions....        

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