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The 2 Sides of Guest Posting: I’m on the “It Works” Side, How About You?

When somebody mentions SEO or link building these days, the first thing you think about is usually the word “hassle”. The second, though, tends to be “guest posting”. That’s how popular guest posting is in our niche at present. EvenShow More Summary

Jr Art Director - Boise, ID

Company: Mitchell Palmer LLC Location: Boise, Idaho Industry: Advertising - Creative Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Some College Completed Job Status: Full Time Salary Range: Commensurate with Experience

Art Director - Calverton, MD

Company: Merrick Towle Communications Location: Calverton, Maryland Industry: Advertising - Creative Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

Bernie's Social Strategy Nearly Steals Iowa

Having finished within.3 percentage points of Hillary Clinton in the Iowa Caucuses, Senator Bernie Sanders (D-VT) has – at least for now – transformed the Democratic presidential primary from a coronation into a horse race. The results...Show More Summary

Kia Unveils David&Goliath’s ‘Walken Closet’ in Full

Walken claims the 2016 Kia Optima as ""like the world's most exciting pair of socks, but it's a midsize sedan."

Is 2016 the End of the Line for The Most Interesting Man In The World?

Deadline reports the character may make his exit in a farewell Super Bowl ad.

Here's What's Behind the Mysterious Oreo Door That Popped Up in NYC Today

If you're in New York City today, and anywhere near 18th Street between 7th and 8th Avenues, head over there before 6:30 p.m. and check out this Oreo mysterious door. Actually, it's more like a portal. The Mondelez cookie brand is calling it the "Oreo Wonder Vault." And we're told it's where new Oreo flavors magically appear, as if out of thin air. Show More Summary

Merchandising Communications Manager - San Jose, CA

Company: The Argonaut US Location: San Jose, California Industry: Not Specified Career Level: Senior Level Career (10+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time

DDB Chicago Unveils ‘The Portrait’ for Skittles

Steven Tyler comes face to face with a Skittles likeness of himself in the big game ad.

This Video Takedown of Cola Marketing Will Make You Rethink That 'Ice-Cold Bottle of Candy'

Sure, we all know soda is far from healthy. But sometimes it's worth reminding ourselves how odd it is that we frequently refresh our thirst with watered-down, bubbly syrup. In its new video, "If Soda Commercials Were Honest," Cracked...Show More Summary

Today’s Journalism Draining Journalists

Summary: Journalism’s always been a pressurized profession, but today it may be draining journalists more than satisfying them. This, of course, can be ominous for PR practitioners as they seek to cultivate press contacts. “It...Show More Summary

Drowning in a $77-Billion Sea: Why Your Mobile App Needs a Demo Explainer Video

The app marketplace is overflowing&#8212and continuing to overwhelm customers with choices. Creating an explainer video can help your app be seen in the sea of apps. Read the full article at MarketingProfs

Diet Coke Prints Literally Millions of Unique Labels for New 'It's Mine' Campaign

Diet Coke is embarking on a fun new packaging stunt in the U.S., using HP Indigo digital printing technology to create millions of completely unique labels—in a campaign appropriately themed, "It's Mine." Every 12-ounce glass bottle will feature a different design—no two bottles will be the same. Show More Summary

Helen Mirren Tells Off Drunk Drivers for Anomaly, Budweiser

Budweiser released one of its two Super Bowl spots from Anomaly, tackling the issue of drunk driving with the always charming Helen Mirren. The “Notoriously frank and uncensored British lady” addresses the camera and audience from a restaurant table as where she is presumably enjoying a burger and a Budweiser with the opening line “The collective we are dumbfounded that...

Why Your Conversions Suck (And How to Fix It)

Average site conversion rates hover around 1-2%. That means at any given time, you have another 98-99% of people just hanging out. So… WTF are they doing? They’re looking, searching, procrastinating, hunting, browsing, considering, analyzing, evaluating, thinking, questioning, investigating, and comparing. Show More Summary

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