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Anti-Smoking Billboard Reacts When Smokers Walk By

The advertisement has the ability to 'cough' whenever it smells cigarette smoke

Online Marketing News: Search Ranking Factors, 2017 Digital Trends & New Mid-Roll Ads

The Most Important Google Search Rank Factors [Infographic] Search rankings are a key consideration for many aspects of a digital marketing strategy -- and the ever-changing nature of search algorithms doesn't necessarily make it easy to determine where the most impact can be made. Show More Summary

Showing vs. telling

All the promises, explanations and asides in the world pale in comparison with what you do. Too often, we forget that jargon and narrative exist to help shape our actions, not to replace them. Words keep getting cheaper, which makes...        

Success leaves clues

When it comes to marketing, success leaves clues. By following these clues and learning from them, it’s possible to significantly improve your marketing. Allow me to explain. Consider the following: The last marketing email, which you were motivated to open because it had a powerful subject line. The last marketing email you read, which persuaded […]

2016: When PR Turned to the Dark Side

2016 was the year when the currents that have slowly eroded the tenuous relationship between journalists and PR pros coalesced to create an existential crisis that may not be easily remedied. Yesterday’s Trump presser was the first salvo in what will surely be a contentious period for news organizations hoping to ferret out the truth. Show More Summary

Fake News and Its Threat to Democracy

My first social media post of the day happened on Facebook and involved Twitter. It cited USA Today’s story on Twitter’s audacious decision to ban from its platform hundreds of offensive “alt right” accounts. My morning gripe had less...Show More Summary

How to Hit the Ground Running with a New Client

Summary: Hooray, you’ve landed a new client! Whether you work at an agency, a boutique firm or on your own as a consultant, this is great news. But, once you’ve come down from the “high” of winning the business, the reality sets in.

DJ Khaled Teams with Champs Sports on Video Game Promo of Timberland Boots

Summary: Champs Sports and AKQA have teamed with Grammy-nominated artist DJ Khaled to create an 80s-style video game to promote heritage footwear brand Timberland and the release of the company’s latest boot. The retro video game, “Secure the Bag,” is a mobile-capable video game and interactive experience...

5 Tips To Improve Your YouTube Marketing Strategy

Summary: When it comes to marketing yourself on YouTube, there is really only one golden rule you need to know—and yet, it’s the most difficult one for everyone to execute. Volume. Wins. Ask any full-time YouTuber, social...Show More Summary

Download: 50 Ways To Sell Your Product – Fast!

If you're looking for a way to sell A LOT of product online this year, you'll love these lists and templates as much as I am myself. This is a very actionable package you can put to immediate use, getting your goals set and your promotions off the ground... fast.

Associate, Naming and Verbal Identity - Chicago, IL

Company: Landor Associates Location: Chicago, Illinois Industry: Not Specified Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time

Ford Finds A Novel Way To Advertise Its Mustang By Putting The Car On Tinder

The dating service featured the vehicle as a potential match and hosted five couples on a blind date that took place inside Mustang's newest release

Cracking the Code: 3 Steps to Building Influence with Content Marketing

Stories like Indiana Jones, The Goonies and Sherlock Holmes have all taught us a very important (and sometimes frustrating) life lesson: If you want to find the artifact/treasure/bad guy, you have to crack the code! Even with all of the information available to us as marketers today, there is still so much mystery surrounding the [...]Show More Summary

Here's an Ad That Should Inspire Entrepreneurs Everywhere to Get Their Act Together

A business idea is all good and well, but a new ad from freelance marketplace Fiverr—the company's first brand campaign—is putting the emphasis on the actual doing part. The rapid-fire montage, created by DCX, follows entrepreneurs as...Show More Summary

This Documentary About Rick Ross Is Actually a Pretty Impressive Ad for Checkers

It's not often you get to realize a childhood dream. And rapper Rick Ross just bought his—a Checkers franchise in his hometown, Carol City, Florida. Curiouser still, the purchase has led to the creation of a tiny documentary, which the drive-through restaurant chain is using as branded content. read more

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