Do you like content marketing? And startups without really weird spellings? And prisms? Good! On Thursday, I'll be doing a webinar with my friends at Chute where you will get a great look at how to effectively market content or content market or something like that. Show More Summary
Summary: We watched the State of the Union last night, and President Obama talked about the state of political media and how they love to catch politicians when they do, as POTUS called it, "trivial gaffes," meaning mistakes that inShow More Summary
Summary: TD Ameritrade is offering no IRA rollover fees, no setup fees, and help from rollover consultants. They are communicating this through their “spike” commercial. After each person hears the news, they spike something. Many components of this “For all the confidence you need” commercial are noteworthy.
Marcia, Marcia, Marcia! Jan Brady would be shocked to see how grumpy her sister has become in Snickers' teaser for its Brady Bunch-themed Super Bowl ad. Indeed, she's so grumpy that she's turned into Danny Trejo, angrily brushing her hair (and counting the brushes, as the character used to do) in front of a mirror as her mother calls from downstairs. Show More Summary
5 Tools that Changed the Way I Do Business written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing I write about lots of tools, but mostly tools that help you do a better job with marketing or social media or SEO. Show More Summary
Where should great programmers choose to work? [I say 'choose' because anyone who has worked with programmers understands that the great ones are worth far more than the average ones. Sometimes 50 times as much. That's because great programmers are...
Last week I was running a digital strategy session in the beautiful city of Zagreb. It was interesting to hear that many of the issues being faced in Croatia are similar to those in other markets. For instance, one agency...
Anyone within an organization has the potential to become a leader, but managers MUST be leaders. In schools and in our organizations we have been taught and conditioned to believe that managers and leaders are two separate people which is quite a harmful assumption. Show More Summary
When Seth Godin talks, marketers listen. And luckily for marketers, Godin has a lot to say. He’s wrote 18 books and runs a well-respected marketing blog, posting his musings about everyday. He’s probably gave to close 1,000 talks, one of which we’re featuring today. Godin was the keynote speaker at the 2013 Inbound conference. In […]
-Design agency HUSH launched a “Shop Small” interactive experience for American Express (video above). -john st. opened up a Montreal office. -California agency MeringCarson announced the addition of Catherine Sharp as global brand manager. -Anheuser-Busch...Show More Summary
After we tried for well over a week to get Mullen’s public relations team to give us a statement, a source has confirmed that the agency lost the Highmark BCBS account and that its Pittsburgh office will close. Just over a month ago,...Show More Summary
If The Marketing Arm’s recently unveiled “Real Strength” Super Bowl spot for Dove Men + Care seems familiar, it’s not a coincidence. The ad revisits most, if not all of, the footage used in the agency’s “Calls for Dad” Father’s Day spot...Show More Summary
In its early days, the Internet was sort of the Wild West. Message boards, chatrooms and newsgroups were huge. Browsers, apps and social media were just a twinkle in its eye. Well, what if Facebook—which launched in 2004—were aroundShow More Summary
Today, in a move that pits the company against Amazon, online retailer Overstock.com said it would launch its own streaming and video-on-demand services, slated to be available by the middle of the year. And funnily enough, in 2013 the satirical news site The Onion predicted just that. Show More Summary
Mullen has launched a new campaign for Acura entitled “Catch It If You Can” with the new spot “Bottle.” The 60-second “Bottle” is set to that most over-used (and overrated) of Pixies songs, “Where Is My Mind,” and features a scientist capturing lighting in a bottle (yes, literally) to power the Acura ILX. Show More Summary
Before you read another word, go over to Facebook and post a disclaimer saying that Facebook is forbidden from using your photos and text for any reason at all. Otherwise, they’ll take your life, make a book out of it and sell it for a profit and you’ll get nothing. And while you’re there, make […]
Saatchi & Saatchi LA recently rolled out “To Be A Dad,” an extended online spot for Toyota exploring themes of fatherhood similar to those the brand will feature in its Super Bowl ad, with appearances by NFL players DeMarcus Ware, Kurt...Show More Summary
We’re all familiar with funnel reports that track how many people convert along a string of events. This is useful for discovering the conversion rates of the events along the funnels and the overall conversion rates of the funnels themselves. You can think of the Path Report as a reverse funnel report. You choose a […]
The Martin Agency launched a new global campaign for Oreo, called “Play With Oreo.” “Fans have always played with Oreo in a number of unique ways by twisting, licking, dunking, rolling, stacking and dipping the cookie. Now, the brand...Show More Summary
A couple of weeks ago we learned that Dan Treichel, a well-respected (per our sources) creative director at Barton F. Graf 9000, would be leaving New York City for Amsterdam. While we didn’t have much to go on at the time, we can now...Show More Summary