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Smart PR Could Have Diminished Uber’s Bad Press

Summary: At the beginning of the year, Uber lost more than 200,000 clients in one weekend after the #DeleteUber movement. Since then, the firm has been hit by a stream of never-ending scandals and bad press.

Brands Bulking Up In-House Digital Media Teams

Summary: Amid industry concerns around ad fraud, viewability, transparency and more, global marketers are making radical changes to claw back control of their media activity.

Transcript of How to Create Ridiculously Good Content

Transcript of How to Create Ridiculously Good Content written by John Jantsch read more at Duct Tape Marketing Back to Podcast Transcript   John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing podcast. This is John Jantsch, and my guest today is Ann Handley. Show More Summary

Elevate your Marketing Career with One Simple Word: Strategy

Not everyone can say that within 4 years, they went from being an individual contributor to the VP of a billion dollar company. McLean Donnelly can. How did he do it? As someone with a design background, you might expect the answer was jaw-dropping designs. But that is only part of the magic. It is [...]Show More Summary

How to Create Ridiculously Good Content

How to Create Ridiculously Good Content written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Ann Handley Podcast Transcript The simple answer to the promise in today’s title is this – get Ann Handley’s lbook – Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content. Show More Summary

Otter Protects Peyton Manning in Otterbox's Latest

Summary: A new campaign for OtterBox, the smartphone and tablet protective case brand, is gloriously silly: it features Peyton Manning -- and a giant otter who's there to protect him at all costs.

The Conversion Rate Conundrum: Common Mistakes and What to Do Instead

In real estate, the axiom is location, location, location. It’s first and foremost. The number one consideration. For your digital efforts – email, web pages, eCommerce platforms – an argument could be made for a few different ones: search engine optimization (SEO), the user experience (UX), conversion rate optimization (CRO), or perhaps something else entirely. […]

Bombardier Selects McCann Canada as Its Newest Agency Partner

McCann will be begin work for the client out of its Montréal office immediately.

Insights on the Future of the Internet of Things (IoT)

I once referred to the consumer-facing Internet of Things (IoT) as the Internet of Sh!t. My point was that the entire ecosystem of IoT devices was created through technology-centered devices that were limited in scope, breadth and compatibility. Show More Summary

3 Ways Social Media Can Help Grow Your Online Business

In today's digital world, social media is a necessity. Do you want to know 3 ways social media can help grow your online business? Click here to learn more! The post 3 Ways Social Media Can Help Grow Your Online Business appeared first on Project Life Mastery.

How To Stay Focused And Productive, Without Getting Overwhelmed Or Stressed

Do you want to know how to stay focused and productive, without getting overwhelmed or stressed? Click here to learn more! The post How To Stay Focused And Productive, Without Getting Overwhelmed Or Stressed appeared first on Project Life Mastery.

The NuturePod Offers A Scary Prediction Of Future Parenting

Sometimes art is the best way to shine a lens on how our culture may be changing for better or worse...

How to make the right choice for your business

Would you like to get far more, highly targeted client/customer enquiries? If you just answered yes, then I have a suggestion for you. I want you to consider a more deliberate approach to your marketing. It’s about intentionally choosing what your business stands for, then acting in accordance with it. Show More Summary

Using Audio to Engage in a Connected World #DSMPLS

Have you ever heard a song in the morning, only to have it stubbornly stick in your head all day long, even though you don’t care for it? Of course you have. It happens to all of us, and there’s a clear explanation for it. “People remember things via audio signal better, longer, and stronger [...]Show More Summary

On being discovered

Wouldn't that be great? Great if you could share all your wisdom on a popular podcast, or be featured on Shark Tank? Great if you had a powerful agent or bureau or publisher? Great if you could get admitted to...        

Huge Oakland Names Mike Chamberlin as Managing Director, Boosts Leadership Team

In addition to Chamberlin, the agency also welcomed Nicholas Kim as group vice president, strategy and David Lowrie-Reed as vice president, client services.

5 Tactics that Are Killing Your Lead Conversion Rates

Lead conversion rates can make or break campaigns. Low conversion rates are a clear indication your content isn’t resonating with your audience. High conversion rates imply that you’re content is targeted for the correct audience and is perceived as valuable to them. In a broad sense, conversion rates show you when your lead generation strategy…more

Chief Marketing Officer Geisinger Health

Witt/Kieffer is thrilled to announce a Chief Marketing Officer search we have just launched with Geisinger Health in Danville, PA. Since Dr. David T. Feinberg stepped into the CEO’s role in 2015, Geisinger has undergone a period of unparalleled...Show More Summary

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