Ikea is out with some incredibly practical advertising, offering suggestions on how to make the most of small living spaces with clever, compact approaches to interior design. Instead of a bed, use kitchen cabinets as a platform for your mattress, squeezing more storage space out of your tiny room. Use pegboards to hang some clothes,...
Since 1995, visitors to Almond.com have encountered a website constantly "under construction." That's because the URL was nabbed that year by Gary Almond, a businessman then based in Silicon Valley (now a resident of Farmington, New Mexico). Gary registered the domain and kept it ever since, but never got around to properly sprucing it up....
Tags: generation z, marketing characteristics, purchase power
Another move to "align the right mix of talent with the agency’s business needs."
This is the snarky feedback of someone whose bias is to hustle instead of to stand for something. When you say 'no' to their pitch, they merely smile and congratulate you on the quaint idea that you have standards. Their...
My girlfriend Tatiana and I want to talk about how to create an amazing relationship that lasts. I have been blessed to have achieved a high level of success in my life thus far. I’ve built a thriving business, I’ve traveled the world, and I’ve met amazing people that have inspired me to grow, both personally and professionally. Show More Summary
An Anheuser-Busch commercial returned from previous decades to Snapchat as an interactive experience
Summary: We are living in the age of the “overshare,” with readily accessible information on the innermost thoughts and most mundane activities of seemingly everyone. Customers now clamor for transparency and authenticity from brands they use, but what does that mean?
Summary: Walmart has purchased Moosejaw for $51 million, a move aimed squarely at besting Amazon in the apparel and sporting goods categories as the battle heats up. Walmart will now have a presence in a category reeling from consolidation and disruption. Moosejaw is largely an online seller of outdoor gear and activewear, with 10 brick-and-mortar locations.
Summary: Ad fraud is no longer the media industry’s dirty little secret. December’s report from a little-known web security startup called White Ops of a Russian fraud operation even made cable TV news. “My mom asked me about it,” groaned Scott Knoll, CEO of Integral Ad Science, one of the leading ad fraud detection firms. Show More Summary
It is hard to argue that the adoption of mobile devices hasn’t exploded with popularity. Most searches are being performed on mobile devices, with more searches expected to continue on mobile. Mobile is not only important for organic performance but for conversions from all types of traffic including email and paid channels. It is important [...]Show More Summary
It's 63 and mild in the middle of winter!
Fernandez fills a position left vacant when Brent Anderson moved into a role as CCO at TBWA's Apple-dedicated Media Art Labs unit in October.
An inventive new fundraising campaign uses interactive video to show how donating money to support children with congenital heart disease can bring more joy into their lives. An animated video on nonprofit Little Mended Hearts' website Give a Fuller Life opens on Max, a boy whose world is quite literally devoid of anything--including color. As...
You might want to check the name of your burger before making your next order at a Netherlands McDonald's. For the brand's "Always Open for Good Times" campaign, and to launch the Maestro burger, TBWA\Neboko hired an actual orchestra to intensely serenade people who ordered it. This went about as well as expected. Upon ordering,...
Company: BerlinRosen Location: New York, New York Industry: Not Specified Job Status: Full Time
Upon completion of the transaction, Goldman Sachs will own around 15 percent of the holding company's outstanding equity.
The promotions fill a role left with the departure of executive creative director Nick Platt nearly four months ago.
Analytics is integral to refining the customer experience. Research shows that “90% of business managers believe analytics has the ability to improve sales, and another 62% report they believe analytics can increase sales by more than 20%.” Examining the data offers the chance to learn what you did right and what needs more attention. Without […]
Snickers loves the Sports Illustrated Swimsuit Issue. More specifically, the brand loves buying the back cover of the popular annual edition, and having fun parodying the supermodel photo shoots inside it. Two year ago,the Mars candy imagined a swimsuit model as Medusa in an inspired "You're not you when you're hungry" style execution. Last year,...