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Snickers Billboard Spurs New Stage of U.S. Campaign

You’ve all seen BBDO’s Brady Bunch-themed Danny Trejo/Steve Buscemi Snickers Super Bowl spot that continues to saturate your TV. In another, recently publicized element of the campaign, a billboard that’s been up in New York...Show More Summary

Drew Neisser: Pareidolia and the Elusive P’s of On-The-Job Creativity

Non-artists of the world, take note: creativity comes by way of a literal soup of p-words

Samsung Playfully Hints at an Airborne Camera Phone

Samsung joins the Galaxy S6 rumor mill fun by spinning its own concept rumors

KFC Gives Us Edible Coffee Cups

Instead of throwing paper cups in the trash, coffee drinkers can now help the environment by eating branded cookie cups

Wednesday Odds and Ends

-Cottonelle wants you to “Go Commando” (video above). -Texas-based Merrick Pet Care, Inc. named TDA Boulder as its advertising agency of record. -ESPN Films will debut a new shorts series, It’s Not Crazy, It’s Sports, directed by Errol Morris, on ESPN Sunday, March 1st at 9 PM. -American Media Inc. Show More Summary

DDB New York Touts Sparkling Tea for Pepsi Lipton Tea Partnership

DDB New York launched an ad introducing a new line of sparkling teas for the Pepsi Lipton Tea Partnership, a collaborative venture by PepsiCo and Unilever, which also functions as a continuation of Lipton’s “Be More Tea” campaign. With...Show More Summary

22squared Jumps Cheeseburgers for Krystal

Agency 22squared teamed up with production company Tool and director Geordie Stephens to launch a new campaign for Atlanta-based burger chain Krystal with the 30-second “Cheese Lovers Death Metal Minibike Jump.” The spot launches features some suburban kids blasting some metal and setting up a bike jump over a pyramid of Krystal burgers. Show More Summary

Tech Ad Parodies Ogilvy Nationwide Controversy

Today in We Saw This Coming news, an educational technology company called Instructure wants to be known as the first to create a real ad poking fun at the Nationwide Super Bowl campaign that got more exposure than the llamas OR the dress. Show More Summary

W+K Portland Asks ‘Why Change?’ for Nike Golf

W+K Portland launched a 30-second, celebrity-filled new spot for Nike Golf’s Vapor driver. Entitled “Why Change?” the ad promotes the Nike Vapor’s improved technology as being able to improve your game, no matter how good you are. It features appearances from athletes Tiger Woods, Charles Barkley, Rory McIlroy, Michelle Wie and Bo Jackson. Show More Summary

Corny NAPA Auto Parts Pitchman Aims to Entice NASCAR Rookie

Longtime NASCAR sponsor NAPA Auto Parts just launched its first spot of the year for the auto racing giant. The campaign stars stock car racer Chase Elliott, who’s not even drinking age but apparently has enough swagger to attract overenthusiastic...Show More Summary

We Hear: CP+B Vet Clemans Leaves Colangelo

We’ve yet to receive a statement from the agency, but multiple sources tell us that Dave Clemans is no longer executive creative director at Omnicom’s Colangelo Synergy Marketing. Clemans joined the Darien, Connecticut-based shop less...Show More Summary

Friday Morning Stir

Your browser does not support iframes. -Re/code talks with Facebook Product Head Chris Cox (video above). -Denim retailer GStar Raw prepares to launch a campaign targeting female consumers. -Digiday explores “How Shake Shack won over...Show More Summary

We need more nos.

Last week, dozens of newsletter readers unsubscribed. I have an idea why, but it still stung. I’m wired to feel that way (so are you). But then I remembered something. Ironically, it was something that I said years ago. Following a speech and during Q&A with a room full of CEOs. This was the question, as best as I can […]

Is Your Mobile Advertising Focused on Apps? (It Should Be)

The vast majority of a person's time on a mobile device is spent on an app rather than a browser. Is your mobile advertising more focused on apps, too? Read the full article at MarketingProfs

Love advice is not good marketing advice

As we celebrated Valentine’s Day this month – there were many a cliché uttered in the name of love. I want you to remember that in most cases, they don’t work as well as marketing maxims. Love advice is not good marketing advice. InShow More Summary

Verizon Looses Its Cool on ‘Net Neutrality’

Summary: We’re happy with our current Internet connection and hope it continues as it is in the current fuss over “net neutrality.” We’d like to understand the issues a little better, and don’t think that...Show More Summary

PR Stage Fright? How About a Toast to Toastmasters

Summary: What is the most terrifying thing you do as a PR professional? If it’s public speaking, take your cue from one PR executive who nipped her fear in the bud at a very young age. And it was all down to Toastmasters. “When I was almost 12,” said Megan Matthews Carnahan, Chief Communications Officer...

Editorial Intern - New York, NY

Company: Kortlist Location: New York, New York Industry: Not Specified Career Level: Student (undergraduate/graduate) Minimum Education: Some College Completed Job Status: Intern

How to Make Your Brand Matter

How to Make Your Brand Matter written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Today’s Guest Post is by Duct Tape Marketing Consultant Georgie Gallagher, Enjoy! Every business has a brand – even if it thinks it doesn’t. Show More Summary

'15 Sounds Nice?' Nike Golf Has Some Fun With 14-Time Major Winner Tiger Woods

Tiger Woods has been having a rough time for about half a decade. He's been stuck on 14 major championships since 2008, but it's good to know he can poke a little fun at himself. Tiger gives his pursuit of No. 15 a quick, humorous mention...Show More Summary

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