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Effective marketing depends on identifying what you’re doing. It’s also dependent on knowing who you’re speaking to. This should be common sense, but—as Amhurst said: “there is not a more uncommon thing in the world than common sense.”...Show More Summary

The CW’s Black Lightning Electrifies the Superhero Genre With a Focus on Family, Not Fighting

The CW knows a thing or two about DC superhero shows, given the success of Arrow, The Flash, Supergirl and DC's Legends of Tomorrow. But the network threw away its usual superhero playbook for its latest series in the genre, Black Lightning, which premieres tonight. Based on the first African-American D.C. superhero with his own...

Why Your Customers Don’t Care About Your Products and Services

Why Your Customers Don’t Care About Your Products and Services written by John Jantsch read more at Duct Tape Marketing The title of this post isn’t meant to sound harsh as it likely sounds, hear me out. Your small business has a product or service, you’ve perfect your pitch, and now you are ready to share your business with the world. Show More Summary

The four elements of entrepreneurship

Are successful entrepreneurs made or born? We’d need to start with an understanding of what an entrepreneur is. They’re all over the map, which makes the question particularly difficult to navigate. There’s the 14-year-old girl who hitches a ride to...        

How a massive fee increase can attract more clients and boost your profits

When marketed correctly, it’s possible to massively increase your fees and attract more clients, than you did at the lower fee. It sounds counter intuitive. But it makes perfect sense. Allow me to explain. I was prompted to write about this, after speaking with one of my clients. Show More Summary

SNL’s My Drunk Boyfriend Is the Sloppy A.I. You Never Knew You Needed

If you thought Sophia the Robot was creepy, check out Saturday Night Live's My Drunk Boyfriend--a life-size doll whose artificial intelligence has mastered the art of having no intelligence at all. The parody infomercial from this weekend's SNL pitched My Drunk Boyfriend as the perfect facsimile of your real boyfriend--which is great for when he's...

Influencer Marketing in 2018: Becoming an Efficient Marketplace

Influencer marketing has expanded exponentially over the past two years. We've seen the industry go from a rising marketing tactic to an essential part of most marketing budgets. Brands and marketers have recently grasped how Influencer marketing is helping their bottom line and continuing to implement additional campaigns. In fact, Activate by Bloglovin's research has...

How To Make Your First $100,000 Online With Dan Lok

Ready to discover how to make your first $100,000 online with Dan Lok? This is your opportunity to learn from the world's leading Internet marketing expert! The post How To Make Your First $100,000 Online With Dan Lok appeared first on Project Life Mastery.

How to Tailor Your Videos for Different Social Platforms

Summary: Video is far more than just the latest social media buzz or digital trend. From 360 video to live streaming, social media platforms have embraced digital video in all its forms and there’s a simple reason for this: Users love video.

How Consumers Perceive and Respond to LGBTQ-Themed Ads

Summary: Love is love in ads, too. Words most used to describe LGBTQ-themed ads include 'interesting,' 'stands out from other ads' and 'believable'.

80% Wasted

There are countless ways to market your organization. That said, most are unnecessary, and ineffective. As such, a lot of marketing efforts are for nothing. Marketers are working as hard as ever, but organizations like yours might not be any better off for it. Often, this is because no one took the time to ask […]

Super Bowl: Fewer Brands, Longer Ads, No Teasers

Summary: Many advertisers have bought up more than just the regular 30 second Super Bowl ad slot in NBC's broadcast of the Big Game. The extended time allows marketers to tell stories, which appears to be a big trend.

Stop Talking About a Customer-Centered Culture and Build It Already

In 2016, I had the opportunity to visit my mother’s birthplace, Madrid, Spain, and keynote the inaugural Digital Business World Congress (DES). I was invited to present on the business implications of experience design and also the state and future of artificial intelligence (AI) and customer experience (CX). Show More Summary

6 Tips to Skyrocket Your Email Marketing Click-Through Rates

6 Tips to Skyrocket Your Email Marketing Click-Through Rates Keeping your customers and prospects engaged with your emails can be a challenge for any marketer. If you are using email in your marketing mix, you know that click-throughs is extremely important.  In fact, in a study by Ascend2, 73% of marketers rated the click-through rate […]

50 Statistics About Retail Marketing and Consumer Shopping Trends

50 Statistics About Retail Marketing and Consumer Shopping Trends Are you an omnichannel retailer?  Consumers shop today across channels, both online and in brick-and-mortar locations.  They price check from their phones, add items to their online carts only to head into a physical store to make a final purchase, and shop from tablets, phones, laptops, […]

Revolutionary Mobile Techniques for 2018 to Identify and Acquire In-Market Car Shoppers

Revolutionary Mobile Techniques for 2018 to Identify and Acquire In-Market Car Shoppers There are thousands of automotive brands nationwide vying for the same customers in a saturated marketplace. However, today’s car shoppers are in control. With the availability of more channels on which to research, they are willing to commit the effort required to make […]

4 Top Trends in Customer Centricity to Drive Digital Marketing Success in 2018

Ask any digital marketer if they’ve been able to set their strategy on autopilot over the past decade, and I bet you’ll get a laugh or two—as well as an emphatic “No.” If we’ve learned anything it’s that the digital landscape is simply too fast-changing to keep the business as usual mindset. But while the [...]Show More Summary

Justice and dignity, the endless shortage

You will never regret offering dignity to others. We rarely get into trouble because we overdo our sense of justice and fairness. Not just us, but where we work, the others we influence. Organizations and governments are nothing but people,...        

The Handmaid’s Tale Will Avoid the Season 2 Slumps Of Other Freshman Hits By Changing ‘Nothing’

When a show is as big as of a commercial and critical hit out of the gate as The Handmaid's Tale was last year--the Emmy- and Golden Globe-winning drama was also one of Hulu's most-viewed shows in 2017--it sometimes goes off course in Season 2 as its creators try to lean into the hype. But...

Hulu Snaps Up Streaming Rights to ER—As Well As George Clooney’s Next TV Series, Catch-22

Hulu continued its dual approach of bulking up both its original and acquired series slates by announcing two big coups today: The company has landed exclusive streaming rights to the hit medical series ER--which turned George Clooney into a megastar two decades ago--and has also snapped up Clooney's next show, a limited series adaptation of...

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