Kate Daggett spent time with Digitas, TBWA and Tenthwave Digital.
A nearly 6-min animated spot explores how the Jamaican track star got to where he is today.
Growth hacking is an evolution. Not a revolution. It takes a different skill set. A new way of thinking. However, at the end of the day, a lot of what you’re doing still looks and sounds like real marketing. Not today’s misappropriated use of the word, but the good stuff originally developed back in 1960s. […]
He made the case for a creative-first business model in a Campaign op-ed.
What are the most effective, engaging ways to reach your customers via social media? Take a look at these best-practices from the food industry. Read the full article at MarketingProfs
Your prospect’s behavior and expectations can be evaluated (by you) and sorted into one of two camps: either a sales qualified lead or a marketing qualified lead. Marketing v. Sales Qualified Leads A Marketing Qualified Lead is a prospect who is more deeply engaged, sales-ready than your usual leads, but has not yet become a…more
Summary: OK, this is when you know you’re a real gamer. Mario Brothers. Double Dribble. Contra. Metal Gear. If you played all these games and Duck Hunt with the original Nintendo with the gun, you are the Jedi Master of gaming. You’ve seen the evolutions. You’ve seen game systems come and go, and you know Nintendo...
Kleenex's "Someone Needs One" campaign is back with an emotional back-to-school video designed to make you need some Kleenex. Heading back to school is always an emotional time for kids, but the stakes are higher when you're transitioning to a new school—so Kleenex targeted the switch from elementary to middle, which may well be the worst transition of them all. read more
Company: Sheehy Location: Louisville, Kentucky Industry: Not Specified Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience
Summary: Etsy started out in 2005 as a small online marketplace for makers and DIYers, but the company has turned into an e-commerce behemoth that's enabled housewives to knit their way to millions. Along the way, the $3.5 billion company has aggressively tried to do business the right way by hiring a diverse workforce, building community, and offering generous employee perks...
For retailers, the back-to-school season is especially lucrative, which makes it all the more important to ensure the message is impactful to young people. ?Nipping this problem in the bud, Target's back-to-school campaign puts the kids...Show More Summary
Summary: Just like a great book title, a headline is the hook that captures the attention of readers. The teaser is similar to the snippet found on the back cover. These pieces not only create the first impression, setting the tone for the words that follow, but they also provide important clues to what the content is about. Show More Summary
Summary: Gatorade has partnered with Usain Bolt ahead of the Rio Olympics to create an animated film telling the origin story of the world’s fastest man. The PepsiCo-owned brand has released a new seven minute film titled “The...Show More Summary
The digital world is often a small world. For example, when working with Dell on an influencer content program I met Dell’s Managing Editor at the time who seemed to be a cocktail of sophistication, intelligence and just a lovely person. She reminded me very much of Rebecca Lieb, another force of nature in the [...]Show More Summary
A nonprofit is utilizing the platform to reach millennials and help blood cancer patients
Every day, we change. We move (slowly) toward the person we'll end up being. Not just us, but our organizations. Our political systems. Our culture. Are you more generous than the you of five or ten years ago? More confident?... ...
Ismael Elqudsi, CEO, SocialPubli.com Photo: SocialPubli.comA podcast interview with Ismael Elqudsi, CEO, SocialPubli.com, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast,...Show More Summary
Company: PureRED Location: Stone Mtn, Georgia Industry: Not Specified Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time
I never understood how to write a song. When I tried, I found myself trafficking in clichés: “I got up this morning…” and that sort of drivel. Most times, these song-attempts centered around my own self-involvement, and imaginary relationships gone bad. It was horrible shit, and I’m grateful no evidence of these embarrassments remain. My […]
Company: Sq1 Location: Portland, Oregon Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Associate Job Status: Full Time Salary Range: $70,000 - $75,000