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McDonald's Makes Green and Red Angry Birds Burgers, Just Makes People Angry

Time was, McDonald's put toys in their Happy Meals to promote movies. Now they just dye their burgers, we guess. McDonald's China is making chicken and pork sandwiches with special red and green buns in advance of the Angry Birds Movie, and they're hardly a welcoming sight. read more

Grab A Coke Right From Your TV Screen

Coca Cola Israel created a TV ad that activates mobile apps to deliver sodas door-to-door

Brand Identity Forged Using Actual DNA

Founders of digital agency took what makes them genetically unique to express their mission

Barber Martin Thinks You Might Want to Try the Virginia Lottery One More Time

It's the agency's first full campaign under new CCO and Martin Agency vet Deb Hagan.

McCann and the Lottery Find a Way to Make New Yorkers Hate Each Other Less

The campaign claims the New York Lottery "draws New Yorkers together, in a fun way."

Three Things Email Marketers Should Do to Stay Competitive

Email is evolving in response to other digital channels, such as native advertising and social media. Find out what you need to do to remain competitive. Read the full article at MarketingProfs

How To Use Net Promoter Score to Improve Retention and Drive Reviews for Your SaaS Product

You know that customer retention is important for any company; even more so for SaaS. If you keep customers around, they keep paying you. Churn rate should be one of the most important metrics for any SaaS company. Though there are many ways to reduce churn, there is one way that we’ve found to be […]

BBDO's Latest Ad for Snickers Ice Cream Bars Is a Real Scream

Can discordant screaming sell ice cream? Snickers sure hopes so, because that's the angle it's going with this new spot for Snickers ice cream bars. Playing on the "I scream, you scream" rhyme, the ad shows a mom and son, a crab, a tattooed...Show More Summary

Google and Levi's Unveil a Connected Jean Jacket. See How It Works in Action

Fashion futurists, rejoice! Google and Levi's first smart garment has arrived, and it's a jean jacket that connects to your smartphone. The tech giant's Project Jacquard, focused on developing touch-sensitive fabrics, has been publicly working with the storied denim brand for a year now. Show More Summary

Snickers 'Hungerithm' Sets the Candy's In-Store Price Based on the Internet's Mood

Snickers has dreamed up one of the cooler online/offline advertising-meets-point-of-sale hybrid campaigns of the year, introducing a "Hungerithm" that gauges the mood of the Internet and adjusts the price of its candy bars in 7-Eleven stores accordingly, in real time. The angrier the Internet, the cheaper the candy—to make everyone a bit happier. read more

Brazil on the Eve of the 31st Olympiad

No doubt you have read the headlines: Brazil is in crisis. Without question, 2016 has not been a good year thus far for Brazil. Any recent discussion of the country is now expectantly peppered with tales of political scandal and corruption, economic woe, and ultimately, overall dread. Show More Summary

Is America’s Judicial System the Biggest Loser in Celebrity Trials?

Since O.J. Simpson’s murder trial, I’ve developed a healthy disdain for celebrity trials, and now, I’m loathing them even more. But as a journalism student  I was fascinated by such trials ever since I first saw the headline: “THAW SANE!,”...Show More Summary

Kohl's Chewbacca Surprise Leads to Record Engagement

Summary: It was the laugh heard round the world. Late last week, shopper Candace Payne posted a Facebook video of herself wearing the new Star Wars Chewbacca mask she'd bought at Kohl's, and viral stardom ensued. But rather than just chuckling and moving on, Kohl's reacted quickly by creating its own video response...

Avoid Scott Disick's Instagram Snafu: Influencer Relations 101

Summary: Last week, Scott Disick, of Kardashian fame, gave the world a glimpse into "influencer marketing" when he copy and pasted an email from the Bootea marketing team into his sponsored Instagram caption telling him exactly what to write in his post. Yikes. This was definitely a mistake on Disick's part...

3 Steps to Bridge the Gap Between Online and Offline Channels

Summary: Imagine you’re browsing online for a pair of hiking shoes for your upcoming trip to the Yosemite. You make a mental note of a few pairs and decide to visit the store nearby to try them on. As you approach the store, you receive a push notification on your phone that one of the pairs of shoes you were looking at is now 20% off. Show More Summary

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