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The Goodyear Blimp is Technically No More as the Last True Blimp is Retired

Summary: The 92-year-old asset will live on in airship form, but will always be called the Goodyear Blimp. The Goodyear Airship doesn’t sound quite right, does it? And yet if Goodyear was to be pedantic, that’s technically...Show More Summary

BuzzFeed Bets Big on Original Shows for Platforms

Summary: Last Sunday, BuzzFeed launched the second season of its food-centric web series “Worth It” on Facebook and YouTube. The show features a trio of hosts testing out food at three different price points — affordable, middle-tier and luxury — and grading which of the items was most worth its price.

TBWA\Chiat\Day L.A. Gets A Little Dark in March Madness Effort for Buffalo Wild Wings

It's a continuation of the agency's "Hit The Button" campaign centered around the NCAA tournament.

VML Expands Technology Team With New Hire, Promotions

The agency hired Perry Puccetti as executive director, technology and announced four promotions in the technology department.

W+K’s Easter Egg Hunt for Milka Chocolate Is Hunger Games but With a Soft, Gooey Middle

While we're on the subject of the modern merits of literature, Milka has released its first cross-European Easter campaign, "All for One," a name inspired by The Three Musketeers. Created by Wieden + Kennedy Amsterdam, the ad features a trio of kids engaged in one of the funnest and most vicious activities of childhood--the annual...

How to Turn Cold Facebook Traffic into Red Hot Leads

Breaking news! Facebook is popular, with 1.86 billion monthly active users, and 1.23 billion daily active users. Admittedly, not the scoop of the year. How about this? This just in! Facebook ads accounted for 97% of its revenue in 2016, and the social media platform makes more from advertising than traditional sources like Disney, Comcast, […]

BBDO, AT&T Sing Through March Madness

The campaign promotes DirecTV's streaming service and Bracket App.

This Airline Partnered With Uber to Turn an Ordinary Taxi Ride Into a Flight Abroad

Wake up, go to work, come home. Wake up, go to work, come home. It's an invariable grind that's almost impossible to see past. The logistics alone of even tiny weekend trips can stop us from starting the process at all, leaving us marinating in unrealized fantasies of escape. But what if getting away for...

Marketing Associate - Bakersfield, CA

Company: Bethany Services, Inc. Location: Bakersfield, California Industry: Not Specified Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

Retail Outlook 2017: Omnichannel Consumers are in Control

Retail Outlook 2017: Omnichannel Consumers are in Control Online retail and brick-and-mortar stores alike are scrambling to stay relevant and meet the ever increasing demands of today’s omnichannel consumer. This is certainly not a new development, but retailers are grasping the reality that omnichannel is NOT a trend and that consumers will only continue to […]

Are Your Beliefs Limiting You?

Are your beliefs limiting you? If so, it’s time to make a change. The biggest barrier to success in life is self-limiting beliefs. We all have limiting beliefs that hold us back from achieving our goals and dreams.   Some examples of...Show More Summary

Broad Vs. Niche Content: How to Find the Right Content Marketing Balance

“’Cause whether you’re high or low, you gotta tip on the tightrope.” –Janelle Monae Content marketing can sometimes feel like walking a tightrope through treacherous crosswinds. On one side, you have the need for brand recognition: Followers, likes, shares, all the metrics that make marketers feel good. On the other, there’s the need to prove [...]Show More Summary

YouTube Gets Ad Agencies to Delightfully Cram Classic Books Into Six-Second Videos

A puppet of a cockroach lies on its back, flailing its arms wildly. A mouse cursor hesitates over an order on the website "Poison Depot" before changing it from one bottle to eleven. A gleeful Victorian marriage proposal goes awry when lightning strikes a nearby tree. Each story is told in just six seconds of...

Journalist, physician share financial and physical health aging tips

Jean Chatzky, Michael F. Roizen, MD with Ted Spiker, authored Age-Proof Living Longer Without Running Out of Money or Breaking a Hip (Grand Central Life & Style, $28) published last month. In the book, they share their opinions about...Show More Summary

The thing you can't have becomes a powerful placebo

The efficacy of a technology, a shortcut, a medicine, a tool, a method—you get the idea—is directly related to how difficult it is to obtain. Placebos work because our brain picks up where our belief begins. Without some sort of...        

The Art of Asking for Important Introductions

Summary: One of my favorite things about the startup world is how generous people are about making important introductions. Everyone on the challenging adventure of building a company knows that you can’t do it alone, and there’s...Show More Summary

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