When a brand decides it wants to properly attack its marketing, it seeks out experts to help them do so. Sure, they may have a marketing manager in-house to oversee the marketing process but when they need heavy lifting in the form of...Show More Summary
Company: University of San Francisco Location: San Francisco, California Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time
Company: The PM Group Location: San Antonio, Texas Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time
Company: IQAir North America, Inc. Location: La Mirada, California Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experi...
If your brand hasn't made custom emojis yet, sorry—it's now mandatory. Or so it seems, given the rush of marketers doing so. And the latest brand to jump quite literally into the mix is Foot Locker, which is stocking its smartphone app...Show More Summary
In order to more effectively cater to that touchy teen demographic, the latest campaign from Deutsch’s New York office manages to mash up Sixteen Candles, Pretty in Pink, and Mean Girls to promote client Benzac and its zit-killer cream…in...Show More Summary
Earth Day is a special day—a day to think about Mother Earth and how to keep her happy by recycling, by conserving her riches, by protecting her. A number have brands have posted environmental images in social media today, signaling their commitment to the health of the planet. Show More Summary
After seemingly languishing on the advertising front for the last few years, financial giant Morgan Stanley has returned in a big way with a multi-faceted campaign that began earlier this year with a website refresh and continues with the...Show More Summary
-StrawberryFrog launched “Long Live Pets” for Nature’s Variety and Best Friends Animal Society (video above). -British Airways appointed SapientNitro as its digital agency of record. -The “shoemoji” project you saw on Bleacher Report...Show More Summary
Chicago-based artist, designer, photographer and NoPattern Studio founder Chuck Anderson has joined Havas Worldwide Chicago as creative director of design. He will be responsible for setting the overall design vision for the agency,Show More Summary
Pandora Jewelry launched a new Mother’s Day-themed spot, entitled “The Unique Connection.” The in-house spot celebrates the connection between mothers and their children by blindfolding children and asking them to identify their mothers by touch alone. Show More Summary
Droga5 launched a new campaign called “Fueled by Everything,” introducing the hydrogen-powered Toyota Mirai with the launch spot, “Fueled by Bullsht,” directed by Super Size Me’s Morgan Spurlock. The online ad begins by reminding viewers...Show More Summary
Company: FOCUS Brands Location: Atlanta, Georgia Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Associate Job Status: Full Time
The Daily 6 The Daily 6 is a daily round-up of the best curated content we shared on @definition6 1) The Drone of All Drones The Parrot Bebop is a drone enthusiast’s dream “Gazing...
Customer acquisition cost (CAC) is a metric that has been growing in use, along with the emergence of Internet companies and web-based advertising campaigns that can be tracked. Traditionally, a company had to engage in shotgun style advertising and find methods to track consumers through the decision-making process. Today, many web-based companies can engage in […]
Oh look, another studio desperate for attention. You may have noticed a story in Creative Review last Thursday about a “robbery” at Sagmeister & Walsh’s Manhattan offices. As Stefan himself would say, “bullshit.” It was an elaborate stunt conducted by the dudes at Achos, a “communication and design agency” based in Barcelona. Show More Summary
What is creativity, really? And is originality a myth? Faris Yakob gave a whirlwing masterclass in attention hacking at #PSFK2015. Here are the highlights.
DDB New York launched a new spot for Cotton, Incorporated entitled “It’s Time to Talk Favorites.” The ad follows several individuals as they discuss their favorite clothing item (spoiler: each of them is cotton). They place value and importance on the item ranging from the practical to the nostalgic to the superstitious. Show More Summary
Sagmeister & Walsh says a brazen robbery has occurred at its New York offices, with three men making off with its most valuable property—and the whole thing caught on tape by the ceiling camera that normally streams live footage of the studio to the agency's website. Show More Summary
On April 21, Google expanded its use of mobile-friendliness as a website ranking signal in search results. Here's a look at how the change may affect you. Read the full article at MarketingProfs