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This Billboard Happily Admits the Movie It's Promoting Might Be the Worst Ever Made

The Room, a 2003 romantic drama from director Tommy Wiseau, is apparently so bad it's good. It's become a staple of midnight cult screenings, and not because of its high quality. As the film's Wikipedia entry so succinctly puts it: "The...Show More Summary

Kyrie Irving and Questlove Play an Unstoppable Duet for Nike

When Kyrie Irving improvs on the court, it's like Questlove shredding a drum solo. The two stars duet in a new ad from Nike and R/GA Los Angeles promoting the Kyrie 3 sneaker. The Cleveland Cavalier point guard dribbles, crossing over...Show More Summary

Attribution Modeling for Ecommerce: 5 Things All Sellers Need to Know

I’m not going to lie to you: this can get very tricky. It’s so complex that many ecommerce platforms don’t even bother with it. An attribution model is how you assign credit or value for sales and conversions across various customer touchpoints. It includes all your digital channels – paid search, display, email, social media, […]

These 'Don't Smoke and Drive' Posters From Uruguay Are Made of Marijuana

Here's a PSA campaign that takes the idea of medium-as-message to a higher level. Created for Uruguay's Association of Cannabis Studies, the out-of-home initiative features three posters printed on paper made from marijuana. Copy reminds...Show More Summary

Netflix Made an 8-Bit Infinite Runner Video Game Out of Its Most Popular Original Shows

Looking for procrastination candy? Netflix has launched the Flix Arcade, an 8-bit infinite runner game that's about as simple and uncomplicated as your fond memories of the '80s. Created by The Glitch in Mumbai, India, the game letsShow More Summary

Here's More About Drew Barrymore's Bloody Good Netflix Ad From the Golden Globes

For fans who didn't know that A-list movie star Drew Barrymore is shilling for a Weight Watchers-like program, surprise! And for those who didn't know she's playing a cannibal in her new Netflix show: double surprise! As we mentioned...Show More Summary

A Personal Story: Why and How I Still Write Book in a Digital World

Believe it or not, I’m a private person. I know it seems ironic in a sense that with social media we become more connected. But I tend to not share personal information online. I do however, share my work freely with everyone in the hope of creating a community of betterment in business, government and society. Show More Summary

Fitness Cafe Lets Customers Pay With A Workout

"Run For Your Bun" is a temporary pop-up cafe that lets eaters do a series of exercises to pay for their meal

20 Talented Brand Marketers to Follow on LinkedIn

Marketers are always looking for new ways to inform, engage and inspire action from our target audiences, often looking to both established and well-known brands for motivation and creativity. Thankfully, behind many of our favorite brands there are bright and talented marketing experts whom we can learn from and be inspired by. With that said, [...]Show More Summary

More and less

More creating Less consuming More leading Less following More contributing Less taking More patience Less intolerance More connecting Less isolating More writing Less watching More optimism Less false realism        

Listen to podcast with filmmaker Eliza Kubarska about her documentary Walking Under Water

Eliza Kubarska, filmmaker, Walking Under Water Photo: David Kaszlikowski/Vertical Vision Film Studio A podcast interview with filmmaker Eliza Kubarska is available in the Podcast Section of Hispanic Marketing & Public Relations, Show More Summary

How Brands are Using 'Featured' Tweets, Twitter's Most Recent Customer Service Tool

Summary: From dealing with pesky trolls to legitimate complaints and everything in between, socially savvy brands have leaned on Twitter as a customer service tool for years. In no mood to lose its lead in the area, the platform is extending features it began testing out last summer to a broader range of brands.

Film Student's Emotional Adidas Ad Goes Viral as Viewers Urge the Brand to Take Notice

Summary: A German film student has been propelled to viral fame thanks to a powerful ad he created for Adidas as part of a class project. Fourth-year creative communications student Eugen Merher created the minute-and-a-half film in January last year, but since it was put live on YouTube and Vimeo last month it has been quietly...

Social Media Is More Than a Retweet

Summary: When we’re knee-deep in planning our social campaigns or building up our influencer relationships, it’s easy to forget how new the everyday tools we use are. LinkedIn was founded in 2002, but didn’t release its publisher platform for article sharing until 2014. Facebook, founded in 2004, didn’t receive widespread...

Maps and globes

If someone needs directions, don't give them a globe. It'll merely waste their time. But if someone needs to understand the way things are, don't give them a map. They don't need directions, they need to see the big picture.        

My 2017 Goals And Resolutions

Since 2012, I’ve publicly declared my goals and resolutions at the beginning of each year.  I’ve found by doing this, it’s created a powerful internal pressure to take action and raise my standards to achieve them. Accountability isShow More Summary

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