Summary: We keep returning to digital impacts on public relations - they're real and building. A good overview sense of how digital tides are rising is provided by Brian Solis, of the Altimeter Group. It features a prompt to a report...Show More Summary
It's easy to forget that for every flashy, handpainted wall advertisement you see in a city, there are a handful of people who endure discomfort (and risk death) to put it there. Online tabloid Vocativ made this mini-documentary about...Show More Summary
This is what it sounds like when you drink too much, then get behind the wheel. Surprise: It does not have a happy ending. A new PSA by ad agency La Chose for French road safety organization Association Victimes et Citoyens uses a very...Show More Summary
-This mini-documentary examines advertising’s unsung “wall dog” artists (above). -McCann Erickson Beijing makes drastic cuts to creative staff. link -Four reactions to Twitter’s Gnip acquisition. link -Asian governments tighten personal data-gathering laws. Show More Summary
Science has proven that social connections and community play a major factor in a person’s health and well-being. (Just google Social Relationship and Health -or- Community and Health.) I’ve written about the Gallup WellBeing index before...Show More Summary
A Samsung SD smartphone memory card morphs into a cute, miniature robot action hero in this engaging 45-second clip from Cheil Worldwide in Seoul and Museum Film. The ad, running exclusively online at present, targets smartphone users in the U.K., North America, Europe and Japan. Show More Summary
Summary: There has been much noise created about the latest Dove video about the "patches." The critics suggest that the campaign is demeaning to women because the video tricks the women and refuses to highlight the fact that Dove, owned by Unilever, is trying to sell a product.
Summary: Everyone has an opinion on advertising, from the heads of marketing to the heads of advertising to the regular people like us. The end of the world is coming. Apple's in a tussle with TBWA/Chiat/Day (Media Arts Lab). The wonderful partnership between them is suffering. Why is this happening? Why is it playing out in public?
Would you be able to do the #WorldsToughestJob?
The Mars Agency, formerly known as MARS, “the new-age leader in next generation shopper marketing,” announces an international rebrand today. The reinvention impacts all of the agency’s entities throughout the U.S., U.K, and Canada,Show More Summary
Summary: Good marketing is about filling a need. Megan Grassell did just that when she started Yellowberry, a bra company for young girls. Frustrated by the lack of age-appropriate bras for her younger sister...
Rules For Modern Selling written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing Podcast with Bill Caskey The game of selling has not really changed that much – the job is to build relationships,...Show More Summary
Summary: I got a kick out of the Digiday article "The White Lies Agencies Tell Clients," but it also rubbed me the wrong way. With solid communication skills and an atmosphere of honesty (yes, even when it's uncomfortable), no agency...Show More Summary
During the first 3 months of 2014, I’ve had a great opportunity to connect with marketers from London to Las Vegas sharing best practices and learning what’s on the mind of the marketing and PR community. Those experiences have helped me take the temperature of what marketers questions are so I can apply those insights [...]
The most underrated scene in the Wizard of Oz is the hallway leading up to the audience with the great and powerful one. One of the reasons that Oz is seen as being particularly great and powerful is that it's...
The safe driving PSA would seem, creatively speaking, to be a relatively staid genre. Yet last week we saw an unusual French entry, and today RPA went the animated emjoi route in order to effectively demonstrate the dangers of multitasking...Show More Summary
A mobile device used to be a luxury, an item that only the geeky few would own let alone use on a daily basis. But now you’re the odd man out if you don’t have a mobile phone in your pocket. Check out these stats from Forrester Research: More than 2 billion smartphones installed worldwide […]
Today we got confirmation that former BBH Labs creative director Tim Nolan is group creative director at Huge as of this week. We have no official statement or press release (and you didn’t want to read one anyway), but we do have aShow More Summary
68% of Hispanic internet users have accounts on Facebook or Twitter and when you look at just the young users (18-29) that number pops up to 84%. But communicating with this powerful group involves some decision making because not all Hispanics use the same language when reading and writing posts on Facebook. A study from […]
-Miranda Kerr gets naked for Reebok (above). -French native technology platform Adyoulike acquires UK native distribution and content service Content Amp. link -Resource launches Omni-channel accelerator, appoints VP Klay Huddleston practice lead. Show More Summary