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'Connect to' vs. 'Connect'

An organization might seek to 'connect to' its customers or constituents. Connection is a form of permission, the ability to deliver value to the people who request it. Vertical connection creates the ability to communicate and delivers a barrier to...        

How to beat your biggest competitor

Your main competitor is seldom an alternative provider. Your main competitor is usually apathy… the decision to do nothing. Before working out how you compare to competing providers, measure your service against the decision to do nothing. Show More Summary

Tom Conrad On The Seven Lessons He Learned Creating Products

Tom Conrad has an impressive resume. He worked at Apple in the early 90s, where he was on the Macintosh team. He’s also been the technical director at Berkley Systems for the You Don’t Know Jack video game series. From there he moved to the Senior Director of Engineering at Pets.com. His next high profile […]

Account Executive - Chicago, IL

Company: The Integer Group Location: Chicago, Illinois Industry: Not Specified Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time

Marketing Team Assistant - Marietta, GA

Company: American Breast Care Location: Marietta, Georgia Industry: Advertising - Creative Career Level: Entry Level (less than 1 yr experience) Minimum Education: Some College Completed Job Status: Full Time Salary Range: $0 - $25,...

Front-End Web Developer - Dayton, OH

Company: Reynolds and Reynolds Location: Dayton, Ohio Industry: Not Specified Career Level: Entry Level (less than 1 yr experience) Minimum Education: Bachelor's Job Status: Full Time

Marketing Specialist - Dayton, OH

Company: Reynolds and Reynolds Location: Dayton, Ohio Industry: Marketing - Research Career Level: Entry Level (less than 1 yr experience) Minimum Education: Bachelor's Job Status: Full Time

Social Media Specialist - Kettering, OH

Company: Naked Lime Marketing Location: Kettering, Ohio Industry: Marketing - Digital Career Level: Entry Level (less than 1 yr experience) Minimum Education: Bachelor's Job Status: Full Time

Social Media Intern (Paid) - Atlanta, GA

Company: Talent Zoo Location: Atlanta, Georgia Industry: New Media - Social Media Career Level: Early Career (1+ yrs experience) Job Status: Intern Salary Range: Commensurate with Experience

Snickers Turned Marcia Brady Into Danny Trejo on 'Hungerlapse' Billboard, Too

BBDO New York's "Brady Bunch" Super Bowl campaign for Snickers had a great out-of-home teaser element that not too people saw—but now you can, as video of it was posted Tuesday to the brand's YouTube page. The teaser video with Danny Trejo brushing his hair in the mirror rolled out online on Jan. Show More Summary

A Story about the End of Storytelling: Watch the Talk

I previously shared my Story about the End of Storytelling that I presented at INBOUND 2015. Now, INBOUND has posted my Bold Talk video on their blog. Better still, go to the Bold Talks topic there to see all the other speakers, including C.C. Show More Summary

Cottonelle Wants You to Go Commando and Not Throw Your Panties at New Kids on the Block

Cottonelle wants you to "go commando." That's right, the toilet paper brand says you should walk around without underwear because its CleanRipple texture imparts a superior clean. In fact, they've hired documentary filmmaker and British accent possessor Cherry Healey to intercept random people who've just used the toilet and ask them to go commando. Show More Summary

Stars Trace Their Path to Success in Ogilvy's Grand New American Express Campaign

American Express tells four heartfelt stories of celebrity struggle, and ultimate success, in these spots from Oglivy & Mather. The ads—featuring queen of soul Aretha Franklin, sitcom star Mindy Kaling, GoPro founder Nick Woodman and restauranteur Natalie Young—aired in edited form during Sunday's Academy Awards on ABC. Show More Summary

Do You Really Need More Facebook Likes? The Data Driven Answer

More Facebook likes! This is the driving passion of some social media marketers. They desire it. They dream about it. They crave it. They somehow think that more Facebook likes is the panacea for all of the world’s ills. But is it that important? Apart from my obvious hyperbole, are more Facebook likes truly going […]

Senior Digital Media Planner - Atlanta, GA

Company: Chemistry Atlanta Location: Atlanta, Georgia Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

When the Escalators Died in Stockholm's Subway, Reebok Was There to Give People a Lift

If you're looking for an unconventional workout, Reebok might suggest carrying a stranger up a flight of stairs, just so he or she doesn't have to walk. Last week, when the escalators in Stockholm's subway stations were out of order,...Show More Summary

Are Original Ideas Possible Anymore? This Video Makes Sense of the Creative Process

We live on a saturated planet. At times it seems there's no room for originality. Ideas churn at breakneck speed, from the physical to the virtual world, and the world inside our heads. And in our litigious society, we worry more than ever about being indebted to others. Show More Summary

How to Create Creative Content in 10 Not-So-Easy Steps.

( a metaphor for your current shitty content) Here it is: I finally reveal the secrets that every good traditional ad creative knows about the mysterious "concepting" process. For goddamn free. ( LINK, on Digiday).

Scratch These Terms – Just Do It

Summary: Casting about for a Flack Me post, a stop at the Forbes site is often rewarding, as with Robert Wynne’s offering there on “12 Useless Public Relations Terms.” Is anybody still talking about “thought leadership” in these tumultuous relational times? Apparently so. Show More Summary

Is Your Creative Director a Douchebag? Find Out With the Creative Director Douchebag Detector

Is your creative director a douchebag? Before you reflexively blurt out yes, take a moment and put a little science into proving it. The Creative Director Douchebag Detector Device asks you to describe your boss (or yourself, if you're so inclined) and then determines the kind and level of douchiness embodied therein. Show More Summary

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