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Rob Lowe Promotes DirecTV with Charm and Creepiness

Summary: Rob Lowe is a great-looking actor. He brings charisma and attention to the screen. His recent commercial for DirecTV played up on his charm and surprisingly some creepiness. DirecTV created a series of commercials with Rob Lowe, showing two versions of him in each.

10 Must Read Content Marketing Posts for 2015

Over the past 5 years we’ve published over 380 articles about content marketing here on Online Marketing Blog. It’s a big topic after all and there’s plenty of opportunity to helpo Digging in to our web and social media analytics, I’ve identified 10 of the most popular posts on content marketing that I’m sure you’ll find useful. From [...]

But what do you do?

Do you make your own paper? Do you start with wood pulp and mix and bleach and set and produce the sheets you use? My guess is that you save time (and a lot of money) and just go to...        

Ten Things You Need to Know About the Internet of Things

The internet of things is a big topic that consumers and companies alike are exploring. This idea of connecting billions of devices to each other and to ourselves is a fascinating thing to think about. Imagine your alarm clock telling...Show More Summary

BBDO and Foot Locker Predict John Wall’s Entire Career

The latest spot in BBDO‘s series for Foot Locker is a bit more forward-looking than others: it involves Wizard Point guard John Wall’s colleagues predicting his entire career arc. Here’s “The Process”: Fairly accurate, but he left out...Show More Summary

A Day in the Life of the Mobile Millennial Mom

Are we there yet? Almost! We’re almost to that place where moms don’t even use computers anymore. They do all of their shopping and run the entire household from their smartphones with an assist from a tablet. It’s a magical place where everything gets done faster and easier leaving moms with more time to relax. […]

Tuesday Odds and Ends

-Is this 30-second spot for Spearmint Rhino really the “first of its kind online marketing video for a gentleman’s club” (video above)? -W+K London and Honda are debuting digital content “The Other Side” tomorrow. -Taco Bell staged a...Show More Summary

Carhartt Plugs Rain Defender Technology, Disregards ‘Weatherman’

Carhartt’s in-house creative team worked with production company Furlined to launch a fall integrated advertising campaign promoting the brand’s Rain Defender technology, available in select outerwear, sweatshirts, pants and accessories. To...Show More Summary

Can Twitter monetize non-logged in users? The CFO says yes!

Twitter reported their Q3 earnings yesterday and it was mostly good news; $361 million in revenue, up 114% year-over-year.  But there’s a problem; Twitter isn’t growing like it used to and timeline views are down. That makes investors very nervous and it makes me point vehemently at the site’s homepage. If you go to […]

We Hear: West Hired Someone As Its New CCO

Someone really wants us to keep posting on West, the San Francisco-based agency that refuses to respond to anything resembling a press query. First, we went over TechCrunch’s unenthusiastic review of the agency’s homepage. Then we heard...Show More Summary

OK, So Spearmint Rhino Strip Club Created An Online Video Ad Filled With 'Naked' Strippers

Given the continuously sex-addled mind of the human male, you wouldn't think a strip club would have to advertise at all. Yet they do. Apparently even horny men need motivation from time to time. One such strip club -- yes, the prefer to be called a gentleman's club -- Spearmint Rhino has decided its time to do an online ad. Show More Summary

RTO+P Introduces ‘Planet of Triumphs’ for Planet Fitness

Red Tettemer O’Connell + Partners is launching “Planet of Triumphs” — a new online community for Planet Fitness members to celebrate their accomplishements — with a digital and social campaign. “Planet of Triumphs” was created with the...Show More Summary

Google to Test Non-Annoying Version of YouTube | Sites Discriminate on Pricing Based on Platform | Child Privacy Cookiepocalypse Suit Wends its Way

Video: Google plans to offer a paid video service shorn of their unusually annoying ads may support additional content creation. Online and paid content firms have found that it isn't that high a bar to produce better series than those found on broadcast television, although it is quite expensive. Ecommerce: Ecommerce sites are discriminating prices based on [...]

How to Make Your Content Relatable and Actionable

Since the first Google Panda update in Feb 2011, quality of content has become a major factor on everyone’s marketing checklist. However, your content could be filled with quality and meaty information, and even be founded on some principles that have been successful in the past, but it still could suffer a high bounce rate. […]

David&Goliath, LeBron Tout Kia as ‘Fit for a King’

David&Goliath teamed up with NBA superstar LeBron James in its latest effort for Kia, which recently extended its contract as “official automotive partner of the NBA.” In the spot, James emerges from the Kia’s new K900 luxury sedan at some type of glitzy red carpet event. Show More Summary

Victoria's Secret's 'Body' Bra Line Comes In Many Sizes But You'd Never Know It From This 'Perfect Body' Ad Campiagn

Pity the poor woman who doesn't live up to Victoria Secret's definition of perfection which probably hovers somewhere around 5'8", 34C-22-34. If you don't come close to those measurements, it appears you should should shop elsewhere. A new campaign for the brand is touting a line of bras they call Body by Victoria. Show More Summary

We Hear: Kit Kat Planning Agency Review?

Today in tips that are almost certainly not true, someone tells us that Kit Kat has begun a UK agency review that will “probably” go global. Three reasons we don’t put much faith in this tip: 1) JWT has been Kit Kat’s AOR for some time (except in the US, where the candy is produced by Hershey rather than Nestle). Show More Summary

McDonald's Gets Even More Supersized With a Pop-Up Store Shaped Like a Giant Lunchbox

Adorned with awesome characters, packed with a homemade lunch and a note from your mom or dad—there aren't too many things that spark nostalgia quite like a lunchbox. It reminds you of when life was simple, when you just had to finish your homework and make sure your shoes were on the right feet. Show More Summary

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