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Why 'SEO Marketers' Need to Start Calling Themselves 'Digital Marketers' Instead

Calling yourself a digital marketing agency rather than an SEO company can help your potential and existing customers understand what you really do. Read the full article at MarketingProfs

The 6 Pillars of Social Commerce [VIDEO]

In April 2012, I wrote a piece that explored online social behavior and its impact on commerce and decision-making. The work was inspired by a series of studies based on the work of Robert Cialdini that identified six universal heuristics that shoppers use to make decisions. The importance of social psychology can not be overstated. […]

Thursday Morning Stir

-Here’s a look at the making of Apple’s “The Song” (video above). -Some advertisers, including Honda and Carmex, are pulling ads from the VH1 show Sorority Sisters following viewer backlash. -Fast Company picks “The 20 Best Ads of 2014.” -AdAge...Show More Summary

Dumb Ways to Die Sings 'Deck the Halls' for the Holidays

Holiday safety is the theme of the latest "Dumb Ways to Die" video from Metro Trains and McCann in Melbourne, Australia. Tangerine Kitty, which sang on the iconic original PSA from 2012, performs a version of "Deck the Halls" here. The lyrics warn against overloading electrical sockets to power festive lights or nibbling on toxic mistletoe. Show More Summary

PR Fail: Sony Set Itself Up for Trouble

Summary: Sony Pictures executives might have done some soul-searching about what’s in good taste and what isn’t before they decided to film “The Interview” in the first place. But now a horrendous precedent has been set with the film’s withdrawal from its planned holiday-season opening. Show More Summary

#PR: Facebook Sticker Searches Bad for PR?

Summary: The digital Wall Street Journal’s Personal Tech News segment recently ran a blog piece purportedly saying that “words are dead.” Facebook must think we are, apparently, living in a post-text world. The blog piece by Reed Albergotti, aptly titled “Words Are Dead: Facebook Sticker Is Here”...

Why An Advertising-Free World is Bad for Consumers

Summary: We are sure many of you have heard about the recent trend in cities around the world getting rid of advertising from plain, public sight. Several people in those cities believe that getting advertising out of the city will increase the quality of life. Show More Summary

Cheerios Expands Ancient Grains Under Health Halo

Summary: The cereal aisle at the grocery store is quite extensive. For those who love cereal, there are options galore. Did you know that Special K makes a variation called Chocolaty Delight? When did chocolate become a breakfast food? Oh, maybe after Nutella became a lunch sandwich spread. Show More Summary

Don’t let these people crush your business!

Have you ever stopped using a supplier or service provider, because one of their team was a pain in the ass, rude or incompetent? That’s a rhetorical question, because we all have from time to time. If you have ever wondered why anyone would employ someone that drives customers away, you’ll find today’s post useful. Show More Summary

Global Content Marketing – Book Review

The opportunity to attract, engage and persuade  buyers through useful content extends to markets on a global scale. But the same rules about content that work at home may not work abroad. Nor the processes and team structures that many content marketing departments are used to. That’s why resources around content marketing from a global [...]

Clear language and respect

Our connection economy thrives when people understand what to expect from one another. We're more likely than ever to engage in interactions that involve an exchange, something that deserves a specific clarification. I'll do this and you'll do that. More...        

Generation Z: Who Are They And What’s Their Impact on the Workplace?

Millennials, Gen X, Boomers, and now…Gen Z? This week, I speak to Dan Keldsen, co-author of The Gen Z Effect to understand what this new group of workers looks like, how they will work, and what they expect. The post Generation Z: Who Are They And What’s Their Impact on the Workplace? appeared first on.

Advertising Jobs: The Ad Council, Smartfish Group, Magnani Caruso Dutton

This week, The Ad Council is hiring a campaign manager, and Smartfish Group is looking for a graphic designer. Magnani Caruso Dutton needs an account director, while Gyro is seeking a project manager. Get the scoop on these openingsShow More Summary

Mission Media Makes It Happen for Microsoft

Here’s your latest entry in the “heart-warming holiday film that doubles as an advertisement” category via London-based agency Mission Media and production studio We Are Films. It’s all about promoting client Microsoft’s new Lumia phone and that thing we call Skype. Yes, Virginia, there is a twist: Sappy! (more…) New Career Opportunities Daily: The best jobs in media.

Blondes may have more fun but they take 30% more time to click than brunettes

Blondes may have more fun but they take 30% more time to click on a web page link as compared to brunettes. This fun fact comes from a delightful new study from Paris-based Content Square. Content Square tracked the on-page movements of 4,000 French citizens as they perused one of 20 e-commerce sites. They found […]

Do you see what I see: the road to 100% viewability

Getting 100% of anything seems like an impossible dream. The government takes a percentage of your paycheck. A percentage of that muffin ends up as crumbs on the plate. And people who say they’re giving you 100%... well, clearly it’s just an expression. Still, ad buyers such as Unilever and Group M insist […]

Wednesday Odds and Ends

-TM Advertising released “I am a March of Dimes Baby,” voiced by Chris Pratt (video above). -Indianapolis independent, full-service agency Young & Laramore announced the beginning of a new partnership with Boulder, Colorado-based camping...Show More Summary

Hootsuite's Holiday Video Is 40 Minutes of an Owl Perched by a Roaring Fire

Hootsuite knows how to celebrate the holidays. On the heel of its great Halloween ads, the social media aggregation site has now rolled out a simple, awesome Christmas ad playing off its owl mascot. The brand explains: This year for the holidays we wanted to do our own take on the popular yule log videos. Show More Summary

mcgarrybowen Surprises Customer with Carol-Fueled Shopping Spree for Sears

mcgarrybowen employs a different type of social engagement with its new “#MoreToYou” holiday campaign for Sears, which debuts with “Kirsten’s Holiday Shopping Spree at Sears” (featured above). In the spot, Kirsten laments the difficulty of finding gifts for her large family and then hears her doorbell ring. Show More Summary

We Hear: Staffing Changes at Factory Design Labs

We have yet to receive an official statement from the agency, but we can confirm that some staffing changes have occurred at Denver-based Factory Design Labs. The most visible move comes atop the shop: Scott Mellin, who until recently served as CEO, now occupies the chief brand officer role. Show More Summary

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