He and his tattoos replace departed CCO Toni Hess.
Since Axe is all about helping its male consumers out with the ladies, why not just let them know exactly what women want? Axe Puerto Rico and DDB decided to do just that—so they conducted The Sexy Beast Survey, which sounds like an enlightened, fun idea in keeping with the newer, more progressive Axe branding. Until you think about it for a minute. read more
We don't know how it happened—a human compulsion for puzzle-solving, coupled with a fun flirtation with claustrophobia?—but escape rooms are huge. Every third agency we know takes a client to one (because, as Speed so deftly taught us,...Show More Summary
Summary: Think you know what a direct-marketing sales rep looks like nowadays? Think again. She’s the pretty mom at school drop off… the friendly neighbor next door… the funny friend everyone wishes they had. But even more than being a familiar face, she’s someone who is educated, successful and hard-working…
Republicans in Congress are contemplating how to exert a degree of control over a National Security Council (NSC) that they see supplanting the role of Senate-confirmed cabinet members in setting the options for the president in national security decision-making. Show More Summary
It wasn't just an unethical ad. It was creatively tasteless. copyranter on Digiday—LINK.
"Juicy Raindance" is the latest in the agency's "Unbelievably Juicy" campaign for the Wrigley's brand.
Client confirms that there has been no change in its agency lineup.
The lengthy spot tells the story of a young couple and their homes.
Help your sales team members perform at their best by using sales enablement technology. It can help boost the retention and retrieval of information stored in their brain. Read the full article at MarketingProfs
Eyewear brand launched interactive graphic novel, letting fans decide what happens in story
Nike is weighing in on the Greek economic crisis with a haunting new ad featuring four competitive athletes from the debt-stricken country. It's a visually arresting piece, set in desolate venues from the 2004 Athens Olympics—expensive...Show More Summary
Summary: Of all the folks here at Forza, my hair probably changes the most. It’s been a kaleidoscope of colors, from blue to purple to orange and red. When I was hired, it was pink. It’s currently a mix of blue, pink andShow More Summary
Referrals don’t happen by accident. When I talk to some small business owners they proudly tell me that most of their new customers come to them via referrals. And I congratulate them – there’s no better marketing than having a customer rave about your work. Show More Summary
This week “What’s Next?” has the honor of interviewing Denver-based attorney and business consultant Michael J. Stratton. One of Michael’s many areas of expertise is helping clients navigate investigations launched by State Attorneys General. Show More Summary
Content Is No Longer King written by John Jantsch read more at Duct Tape Marketing No matter how you plan to grow your business content has become the entry point and catalyst for effective growth in most every channel. No, content is no longer king – that’s so last decade, but more on that in…
The consultancy founded by Apple's Allison Johnson appears to be rebranding itself.
Leo Burnett and DDB have both played lead on the account.
Summary: McDonald's is issuing a request for proposals to three major holding companies to find a single creative agency to work on its massive U.S. business. McDonald's currently has Omnicom's DDB and Publicis' Leo Burnett handling the bulk of its national advertising. Both Omnicom and Publicis are part of the RFP process that begins Monday, along with WPP.
Many people working in advertising prefer not to broadcast their personal political beliefs for fear of upsetting the often delicate client/agency balance—and giving their PR teams something else to worry about. So, mark this as yet another unwritten rule destroyed by the rise of one Donald J. Trump. read more