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"It's not my problem"

But what if it was? What if the apparently intractable cultural issues that you take for granted were instead seen as problems on your desk, things you could influence? What if the rules others take for granted are seen by...       ...

Consumer Trends: Connecting In-Store and Online Experiences

Consumer Trends: Connecting In-Store and Online Experiences Many organizations have implemented some type of omnichannel engagement strategy to connect with today’s consumers.  However, connecting offline and online experiences continues...Show More Summary

Why Dove’s New Real Beauty Bottle Designs are a Brand Value Lost in Translation

Summary: When Dove’s Real Beauty campaign first launched, it wrapped women everywhere in the feel-good factor and inspired them in a whole new way. We felt closer to the brand. We liked and trusted it for knowing us. Now, Dove has sparked our emotions once again, although maybe not quite in the way they were envisaging.

A Seasoned PR Pro’s Thoughts on the Facebook Journalism Project

Summary: You may or may not have heard about the new Facebook Journalism Project, where Facebook is trying to collaborate with media organizations and users, and improve how we share stories and digest news. “We will be collaborating with news organizations to develop products, learning from journalists about ways we can be a better partner…”

Genius Makes a Play for Fashion With Its Debut of a Namesake Clothing Line

Summary: Genius, the media company known for its website hosting the world’s largest collection of music lyrics — complete with reader and artist-sourced footnotes regarding song meanings and creation — is taking an unexpected turn toward fashion with today’s launch of its 1997 Collection.

Regional Manager of Marketing & Communications - Joliet, IL

Company: Presence Health Location: Joliet, Illinois Industry: Not Specified Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time

Track Progressive Web Apps with Google Analytics and Google Tag Manager

In this era of modern web, there are many new technologies that enable you to work towards improving user experience. You must have heard of or read about PWA (Progressive Web Apps) sites. It provides yours users an app like experience on their mobiles and also work offline. Show More Summary

Catching up with podcasts

Emma Gannon, with a focus on new careers. Talking lawyers. On marketing with the insightful Sonia Simone on Rainmaker. Elin Barton on thin ice. Reid and June have a new podcast about scale. How we solved the altMBA with The...      ...

Author examines issues of privacy and safety

In American Surveillance Intelligence, Privacy, and the Fourth Amendment Anthony Gregory explores the competitive interests of the United States government's desire for unfettered access to information about its citizens and their right...Show More Summary

FCB Chicago Welcomes Lisa Bright as Senior Vice President, Group Creative Director

Lisa Bright joins FCB from iris worldwide, where she served as executive creative director.

6 Kissmetrics Populations & Metrics Every SaaS Marketer Needs

A few weeks ago we released Populations, a feature that helps marketing & product teams track key segments of people across the buyer journey. We also have this cool little feature called Metrics, which does exactly as it says – it tracks your key metrics. And you’ll have a variety of metric types you can […]

Creative Director/Copywriter - Govans, MD

Company: Pinnacle Communications Resource Company Location: Govans, Maryland Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

This Creepy Ad’s Story of Young Love Sets a New Bar for Twist Endings

This went places we didn't see coming. For mobile company Movistar, Y&R Mexico created "Love Story," a bittersweet tale of blossoming adolescent romance. (But you know that isn't really true, don't you?) The film starts with a young boy receiving a friend request from a girl. Over time, they get closer. Often it's cute; elsewhere,...

Account Executive, Digital Advertising & Marketing - Hoffman Est, IL

Company: Sears Holding Corporation Location: Hoffman Est, Illinois Industry: Not Specified Job Status: Full Time

GET OUT OF YOUR COMFORT ZONE

Living a safe life is great, but it doesn't promote growth. Do you want to know why you need to get out of your comfort zone? Click here to learn more! The post GET OUT OF YOUR COMFORT ZONE appeared first on Project Life Mastery.

Why Disruptive Technology is Hijacking Your Customers

Disruptive technology is not just a commodity anymore; it has become a necessity. I recently met with Rilke Thomsen of Sleeknote to talk about how disruptive technology is shaping customer behaviors, preferences and expectations. Our conversation turned into a short but interesting three-part audio series that I wanted to share with you here. Show More Summary

Account Executive: Consumer Promotions - Lititz, PA

Company: donovan connective marketing Location: Lititz, Pennsylvania Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Associate Job Status: Full Time Salary Range: Commensurate with Experience

#CMWorld Interview: Adele Revella Weighs In On Connecting B2B Content to Customers

The 2017 Content Marketing Institute and MarketingProfs B2B content marketing research uncovered some fascinating insights this year. One of the most interesting aspects of this research was the techniques B2B marketers are leveraging to better understand their target audiences. Show More Summary

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