Discover a new way to find and share stories you'll love… Learn about Reading Desk

All Blogs / Business & Finance / Marketing / Popular

Get More Specific:

A valuable business lesson, from Twitter!

If you want to learn from the success of others, copy their strategy rather than their tactics. Just like Twitter Twitter succeeded because it was the first, mass market, micro blogging service. The hundreds of start-ups who tried to copy what Twitter did, failed. Show More Summary

How To Avoid Short-Selling Your Brand Story

I’m dismayed by how frequently the conversation around content seems to devolve to quantity and tactics. That’s hardly surprising in some ways because of course the two are quickly linked. When everyone’s using the same tactics, quantity starts to look like the only differentiator. Too many brands are in love with frequency. But you don’t […]

Pinterest adds follow option for interests

One thing that has always bothered me about Pinterest is that you can search by keywords but you can’t follow keywords. If I’m interested in movie memorabilia – I can follower pinners who often pin movie memorabilia, or I can follow boards pinners set up that are all about movie memorabilia but I can’t follow […]

The Other Bieber, Letterman and Zellweger Star in Ads for the Other Amazon

Sharing a name with a celebrity has got to be a blessing and a curse. But it can also make you mildy famous. Lynda Pearson and Millie Olson co-founded Amazon Advertising, an agency based in San Francisco. In the video below, they explain...Show More Summary

Advertising Jobs: MediaVest, HNW, Gyro

This week, MediaVest is hiring an SEM manager, while HNW needs a lead copywriting creative. Gyro is seeking an integrated senior art director, and Baldwin & Obenauf is on the hunt for a digital project manager. Get the scoop on these...Show More Summary

Live Your Brand the Way Your Customers Do

For the record, the image above attributes the quote, “It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.” I know these aren’t the words of Darwin as a result of research that went into my book, The End of Business as Usual in […]

Thursday Odds and Ends

-Y&R Puerto Rico set up a vending machine to give customers toothpaste each time they bought candy in this Colgate spot. -Minnesota’s Fallon was named social AOR for Cargill’s Truvia brand of artificial sweeteners, beating out six other agencies. Show More Summary

Lowe Campbell Ewald NY Wins U.S. Fund for UNICEF

Lowe Campbell Ewald has earned a cause as much as a client by securing of the U.S. Fund for UNICEF–which supports UNICEF’s work through fundraising, education and advocacy in the United States–following a competitive review. Typically, UNICEF has worked with agencies on a pro-bono basis. Show More Summary

Nike Boosts Brazil's Morale After World Cup by Looking Ahead to the Olympics

Nike doesn't want Brazil to linger on its loss in the World Cup. Instead, the brand's new ad aimed is aimed at pumping up the passionate nation of sports fans for their next global event: the 2016 Olympics. "Tomorrow Starts Now" is a...Show More Summary

Which Brands Will Disappear in 2015 and Why?

The folks over at 24/7 Wall St. put together an interesting list of predictions around companies that are going to disappear in 2015. Their major criteria used for evaluation were: Declining sales and losses; Disclosures by the parent...Show More Summary

Where are they now? They're Still with Me!

Yvonne and Susan at BlogHer by Yvonne DiVita "There she is! Oh my GOD! It's really her!" I wasn't the only one throwing my arms up with loud cries of excitement as I rushed across the gleaming lobby of the hotel, that fated day back on the ancient history days of that initial launch of the great BlogHer community. Show More Summary

Three Agencies Remain in Hilton’s Hampton Review

Hilton is in the final stages of a creative review for its Hampton properties, Adweek reports Cramer-Krasselt, David&Goliath and GSD&M are preparing for a final presentation, according to Dan Pearlman, CEO of Bob Wolf Partners/TPG, the Santa Monica, Calif.-based consultancy managing the search. Show More Summary

Facebook releases new app for celebs only. Well, la-de-da

Facebook just released a new app from the Creative Labs division called Mentions. Anytime someone on Facebook mentions your name or brand, the app captures the post and adds it to your Mentions feed. From here, you can easily respond with a comment. You can also use the app to upload your own updates and […]

Pizza Hut Names Deutsch LA Lead Creative Agency

Pizza Hut has named Deutsch Los Angeles as its new lead creative agency, AdAge reports, taking over duties for McgarryBowen immediately. Deutsch is already lead creative agency for Pizza Hut’s Yum! Brands sister Taco Bell. McgarryBowen...Show More Summary

Samsung’s ‘The Match’ Finally Reaches Its Conclusion

Cheil Worldwide and R/GA teamed up with production company Psyop for the six minute conclusion to Samsung’s ambitious sci-fi soccer epic, “The Match.” The first episode in the series launched all the way back in November. “The MatchShow More Summary

Anomaly Wins Duracell

To follow up on the inaccurate reports we received yesterday (our bad), we now know that Anomaly officially landed the Duracell account last night, beating out Grey, mcgarrybowen and Saatchi despite the latter’s work on that feel-good...Show More Summary

New CDO at McCann NY

Today McCann New York announced the hiring of agency vet Daniel Bennett as its new chief digital officer. While Bennett most recently served as managing director at AnalogFolk, he has an extensive agency history doing work on the account...Show More Summary

Beyond The Ink Smudge To Digital Relevancy

Always in motion is the future”– Yoda She was the daughter. That meant she was a second generation newspaper publisher. Diane Everson, publisher of The Edgerton Reporter in Edgerton, WI wasn’t the only one whose newspaper spanned generations at the 2014 Inland Press Mobile and Social Solutions Conference last month. Show More Summary

Doogie Howser (Almost) Drinks Heineken Light for W+K

From a kid in scrubs to a man with an angry inch, Neil Patrick Harris is quite possibly our leading example of a Renaissance Dude. The star may now add “drinking beer” to his illustrious resume along with acting, singing, cooking and...Show More Summary

Bruce Dunlop Has a Few Choice Words Following BDA’s Closure

BDA Creative’s original founder Bruce Dunlop issued a statement following the agency’s closure, citing “disagreements with the board regarding the future direction of the company” and “changes planned by the new management team” for his departure in April 2012. Show More Summary

Copyright © 2011 Regator, LLC