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Contract Administrator - Carlsbad - Carlsbad, CA

Company: Havas Edge Location: Carlsbad, California Industry: Not Specified Job Status: Full Time

Recruiting for culture is hard.

There are only a handful of truly culture-driven companies. (There’s a lot of talk, there’s a lot of values statements, but little actual culture.) Real culture is hard. It’s hard because it takes emotion, introspection, commitment, and endless hard work. It’s also hard because it requires a different kind of recruiting. You have to make […]

Social Media and Inbound Marketing Coordinator - Chicago, IL

Company: Blue Flame Thinking Location: Chicago, Illinois Industry: Not Specified Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor's

A reason persuasion is surprisingly difficult

Each of us understands that different people are swayed by different sorts of arguments, based on different ways of viewing the world. That seems sort of obvious. A toddler might want an orange juice because it's sweet, not because she's...        

Overcoming frenemies: Solutions in Pakistan require long-term commitment

This article was originally published on December 19, 2014 on    Earlier this week, the world looked on in horror as terrorists attacked a school and killed over a hundred children, but few in the media and the public at large have really dug in to the historical and political context at play. Show More Summary

My company’s moving to a 44-acre ranch next year

Last year, we bought 44 acres of land in northeast Austin to build a brand new campus for my company, GasPedal. It’s been our dream to have a place to make our own that’s both communal and private, where we can collaborate in shared spaces, but also retreat to somewhere quiet when we need to. […]

Cheil Worldwide Invites You to ‘Bet The Master of Payments’ with Samsung Pay

The 90-second spot will run online globally and on broadcast in China, Spain and South Korea.

Scion's Latest Weird Drivers Are Stock-Photo People and a Vampire With a Man Bun

Stock photo humor is the gift that keeps on giving, in this case thanks to Scion, which has rolled out two new spots in its "Weird, right?" campaign from Droga5—one of which features a group of stock-photo businesspeople driving a Scion iA. Show More Summary

Using Kissmetrics to See Which Backlinks Are Driving Signups

Chances are your product or service is mentioned in various places throughout the web. Maybe a couple TechCrunch mentions, some press releases, guest posts, and all over social media. With all these links pointing back to your site, certainly some of the people visiting are signing up or buying your product, right? But if you’re […]

Advertising Is Not A Science, Never Will Be.

Every Ad Tech "Guru" needs to read this memo by Bill Bernbach. It's from 1947. ( LINK ).

HZDG Shows Confidence for ConAir

The Baltimore agency launched a series of ads for ConAir's Flex Trim with the tagline "When Life Gets Hairy, Get Confident."

This Marks & Spencer Ad Is a Winter Wonderland of Sparkling Edibles

You won't find kitschy stockings and hardened fruitcakes at a Marks & Spencer home. Building on its "Adventures in..." campaign, the British retailer is launching a multi-film series to showcase its holiday-themed food. "Adventures in Surprises," the first film of the season, both whets the appetite and feeds party planning ideas. Show More Summary

Smart Car Tells an Instagram Story for Two, on a Pair of Devices Side by Side

We've seen a few clever marketing campaigns over the years that had to be activated by two people in order to work. Coca-Cola has done a lot of this, promoting its subtheme of togetherness with stunts like the virtual vending machine that only appeared for couples, and the Coke bottle that could only be opened by another Coke bottle. Show More Summary

How Should AdLand Be Measured?

Summary: Advertising is still under fire for reporting a return on investment based on its expenditures. How should we measure success? How can we determine the correct amount of advertising dollars per buyer, per campaign, and per quarter? What exactly are the C-Suite, our clients, and society really looking at when it comes to evaluating a campaign?

Unilever Shifts Roster Shops in Global Media Review

The company's global media review, launched in January, concluded with a notable lack of major changes.

When the Suites Went Sour: The Rise of the Marketing Stack

A single software suite won't cut it in today's business environment. What marketers need and want now is the marketing stack—an open, integrated ecosystem of marketing technology. Read the full article at MarketingProfs

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