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The only 2 ways to grow your business

It’s becoming harder and harder to sell the average product or service. Why? Because when something is average, the lowest price wins. And there will always be someone lower priced than you. Plus, your prospective customers can find these lower priced alternatives, on Google or Amazon, in seconds. Show More Summary

Old ways won’t open new doors

When it comes to problem solving, here’s what we know. If you find yourself struggling with a new problem, you probably need a new strategy. If you find yourself struggling with an old problem, you definitely need a new strategy. Old...Show More Summary

5 Stories That Explain Pokemon Go And Other Non-Obvious Insights

Based on the dominating news this past week about Pokemon Go, it was tempting to devote this entire newsletter to the subject – but that felt a bit lazy … so instead all five of my top stories on Pokemon Go are aggregated together into one and the rest of this week’s under appreciated stories

Digital Marketing Manager - Savannah, GA

Company: Great Dane Location: Savannah, Georgia Industry: Not Specified Career Level: Senior Level Career (10+ yrs experience) Minimum Education: Bachelor's Salary Range: Commensurate with Experience

Ad Industry Legend Peter Mayer Dies at 86

Mayer founded the New Orleans agency that bears his name in 1967.

GS&P Adds a Dozen New Members to Its Creative Department

Jeff Gillette of W+K Portland joins the agency along with eleven other hires.

W+K Tokyo Celebrates ‘Food Lovers’ for Booking.Com

30-second and 15-second spots follow last year's first-ever Japanese campaign for the brand.

Update: Boeing’s Big Bet in Iran

Last month, I proposed that the success of Boeing’s pending $25 billion sale of aircraft to Iran could well depend on how the deal was messaged to stakeholders – most importantly those on Capitol Hill. Unfortunately for the aerospace giant, it looks like whatever communications it undertook fell short of the mark for many lawmakers. Show More Summary

YouTube Music's Latest Ad Campaign Is an Infectious Ode to the Diversity of Music Lovers

To promote YouTube Music, which launched in the U.S. in November, YouTube is putting the spotlight on its biggest competitive advantage—its diversity. Sure, Spotify has musical diversity. But YouTube is the No. 1 streaming music site in the world, which means it's got an especially diverse user base. Show More Summary

Sell Like Amazon: 7 Examples of Triggered, Automated, and Personalized Marketing Campaigns You Can Set Up This Weekend

You’ve heard that marketing automation can help you nurture leads, increase your conversions, and grow your revenues… without spending more on advertising. According to Lenskold Group, 63% of companies that are outgrowing their competitors have adopted marketing automation. In the B2B world, DemandGen Report found that 67% of marketers see at least a 10% increase […]

WPP’s Next CEO Due Some Time This Year

The increasingly Jagger-like Sir Martin and his wife are expecting their first child in November.

EVB Shrinks Its Boulder Office, Shifts Focus to Oakland

Move comes after the loss of the Noosa Yogurt account to VaynerMedia.

Digital Strategist, Philanthropy, Advocacy & Labor-NYC - New york, NY

Company: BerlinRosen Location: New York, New York Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time

Junior Copywriter - Detroit, MI

Company: Campbell Ewald Location: Detroit, Michigan Industry: Advertising - Creative Career Level: Entry Level (less than 1 yr experience) Minimum Education: None Required Job Status: Full Time Salary Range: Commensurate with Experi...

Health Club Makes A Pokémon GO-Inspired 5K Run

Seizing upon the AR game's marketing pull, Virgin Active has made an interactive workout featuring Pokéstops and Pokémon gyms

72andSunny, ESPN Talk Retirement Plans with Big Papi

David Ortiz stars in a pair of spots promoting SportsCenter at Night.

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