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Yahoo Drops $1.1 Billion for Social Bonafides | Ad Council Revamps Online PSA Distribution
Yahoo Deathwatch: Yahoo bought Tumblr for $1.1 billion, a sum that - taking into account a one percent interest rate and current Tumblr revenues - would take about 500 years to pay out for Yahoo (but then everything will be gravy after that.) Publishing: The Ad Council launched a new central site for distributing public service ads. Digiday reports [...]
Oily Bohunk Josh Button Makes Landfall in Ad for Diet Dr Pepper
Damn you, hot hunks of advertising! Damn you to hot, hunky hell! Your Grecian glutes mock me as I polish off another nacho platter, and your six-pack abs shame me as I knock back my six-pack of beer! Shirtless Josh Button is the latest...Show More Summary
Microsoft Hides Secret Job Post In The Bing Homepage
The software company's creative call for employees filters potential applicants.
Who Needs a Personal Assistant at Cannes?
There’s not too much to say about this video. A creative advertising student, who wishes to stay anonymous at the moment, has made this one-minute digital pitch aimed at senior-level industry folks (from CDs to CCOs to CEOs) who have yet to pick out an errand boy or girl for the upcoming 2013 Cannes Lions Festival. Show More Summary
Meet San Diego's Worst Rapper, Real Estate Agent Rafael A. Perez
Today, everyone does everything. You have actor-writer-rappers (Donald Glover, Jamie Foxx), dancers turned actors (Jennifer Lopez, Channing Tatum), pro athletes attempting to rap (Shaq, Allen Iverson), and so on. So, when Rafael A. Perez,...Show More Summary
The Next Book You Need to Read: To Sell is Human
I'm a fan of the author Dan Pink. I interviewed him more than 10 years ago for eMarketer about his book Free Agent Nation. A Whole New Mind was revelatory. Johnny Bunko didn't do much for me, but I do remember reading it and recall the gist, so that's something. Show More Summary
Kid Rock & Jim Beam Add Experiential to Partnership
Summary: Kid Rock has been the spokesperson for Jim Beam's Red Stag brand for some time. Now, the pair are taking their relationship to another level. This year has seen an impressive increase in alcohol advertising. From vodka and brandy to whisky, the brands have not spared an expense in getting in front of the millennial consumer. Show More Summary
Use Your Talents: Be an Awesome Creative
Summary: Last night I was teaching my Thursday night class and for the opening I used a sermon I saw last week by minster T.D. Jakes, a world renowned-speaker and teacher of God's word, to introduce my students to their very own greatness. Show More Summary
Production Company Does Agency.com Fist Bump
Oh how this Rooster Worldwide self-promo video harkens the days of old when Agency.com made fools of themselves with their Subway Pitch Video. First off, it's all well and good for people to have interests outside of their daily jobs...Show More Summary
Liebel Leaving Huge
Details are vague and no timetable has been set, but sources in the know confirm that Huge founding partner Gene Liebel, who’s been with the Brooklyn-based, IPG-owned digital agency for well over a dozen years, is moving on. From what...Show More Summary
If Gamification Can Make College Fun, Imagine What It Can Do for Your Marketing
Gamification. If you hear the word and immediately think of points, badges, and leaderboards, don’t worry—you’re not alone. The almighty Wikipedia defines gamification as “the use of game design techniques and game mechanics in non-game context to solve problems and engage audiences.”
The idea is to take something fun and apply it to a situation [...]
Monday Morning Stir
-CP+B has hired BSSP/McKinney alum Josh Leutz as a creative director in its Boulder office. -Director Dean Freeman has joined the roster of L.A.-based prodco Hello! for his first U.S. commercial representation. -YouTube CEO Salar Kamangar...Show More Summary
How Connected Cars Will Change The Future Of Driving [PSFK 2013]
Julius Marchwicki of Ford discusses how the Sync AppLink technology will allow drivers to connect seamlessly with their automobiles.
Women's Clothing Mysteriously Ripped From Their Bodies Revealing...
Rob from Wakefield Creative sent us this ad he helped Man+Hatchett create for UK-based clothing retailer Warehouse Fashion. The ad begins quite drearily with women clothed in winter garb under grey skies. Then the sun come out and something...Show More Summary
Copy Protection is the Opposite of Copy Promotion (which we call “marketing”)
I’ve often thought that over-done efforts at copy protection kill the limited piracy that helps start the word of mouth about new content. Or they just make it too hard to use, and frustrated consumers walk away. David Pogue writes about Tor Books’ test where they dropped copy protection and saw no measurable increase in [...]
Tube Station Transformed Into Great Gatsby Ballroom
Oxford Circus becomes 360° advertisement for the film.
Charmin Wipes NASCAR's Ass With Skidmarks Humor
We sort of wonder if after viewing this Charmin billboard which is shaped like a pair of tighty-whities, a portion of Nascar fans are going to wonder if the brand has begun selling underwear. That or they're just going to chuckle at the brand's witty display of boys elementary school bathroom humor. Show More Summary
Exuding Confidence, Yahoo! Promises Not to Screw Up Tumblr
Hey, in case you haven’t the rumor is now the truth: Yahoo! has purchased Tumblr. You can read about it and all the predictions, cheers, jeers and whatever just about anywhere in the Internet industry press mainly because there is not much else going on. In looking at the various reports that have tried to [...]
Why Vintage Fashion Doesn’t Have To Be About Nostalgia [PSFK 2013]
Gill Linton, CEO of Byronesque, is working to modernize the fashion industry through online communities.
The “You Don’t Need Us Awards” Round 7 – Penzey’s Spices
So this is a little something that we haven’t done in a while over here at the Brains on Fire Blog. The “You don’t Need Us Awards” celebrate the brands and businesses that are doing such an great job already connecting with their customers...Show More Summary
