The 1 percent truly get everything catered to them. Sex toy maker Lelo has launched Pino, a vibrator especially made for bankers. The device itself is your standard stretchable vibrating silicon ring, but the devil is in the packaging details. Show More Summary
This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. While one-off campaigns can be great for starting conversations, they can lose momentum quickly. Cards Against Humanity had such a promotion over the holidays. They told their fans they could pay whatever […]
And the Gold Engagement WOMMY goes to… Brains on Fire! Geno would like to thank the academy… just kidding. #yeahTHATwommy WOMMY winners showing off their bling Welcome home, little guy. The post Friday Fotos | WOMMY Edition appeared first on Brains on Fire.
FCB West created a campaign promoting the release of Electronic Art’s Dragon Age Inquisition, centered around broadcast and online trailers. The trailers feature dramatic gameplay footage designed to pique viewers interest in the game, which was released this Thursday. Show More Summary
Below, you will find 17 tools that will help you test various features of your app and obtain real-time feedback. The tools will help you discover where your users are struggling and, thus, how to improve your app. Let’s get started! 1. Userlytics Best feature – Recruiting couldn’t be any simpler. You can send an […]
Vice Media may not be a traditional agency, but it does have a lot of clients and, depending on who you ask, some quality creative talent. Holding companies are certainly interested: you may recall that Sir Martin and WPP bought a stake in...Show More Summary
So in Rhode Island there's a department store chain called Ocean State Job Lot. It's like Walmart but not. To hype themselves for the holiday shopping season, the store hooked up with Kindling Digital which created the elaborate prank...Show More Summary
Martin Williams has unveiled its holiday campaign for Mall of America, focused around a 30-second broadcast spot entitled “Sparkle.” The spot highlights all the different finds visitors can pick up at Mall of America, with an emphasis on women’s clothing and jewelry. Show More Summary
The cuteness factor is awwwf the charts in "Saving Harry," a two-minute animated film by Wildlife Aid U.K. that follows the journey of the titular hedgehog from suburbia back to the woods where he belongs. An adorable hedgehog puppet moves through an amazingly well-realized illustrated world. Show More Summary
Heard of Oculus Rift but still not sure what it is, exactly? Now you can become a little more familiar with the experience thanks to Wieden+Kennedy Portland. But first, this September entry from W+K for client Chrysler is less an adShow More Summary
Summary: On a slow insights day, you can always turn to Brian Solis to provide something to dig into. Like engaging with the era of Digital Transformation, “one of the most important business movements in modern history,” as Brian puts it. The place to start toward an increasingly digital future, Solis advises, is with empathy, not technology itself....
Ubiquitous Big Bang Theory actor Jim Parsons stars in Intel’s new holiday campaign, the first work from agency McGarryBowen since being named agency of record in October. The first spot for the holiday campaign (featured above) breaks Monday, and the campaign will run for six weeks as the other ads gradually roll out. Show More Summary
We recently conducted a study to find out why organizations hire agencies, what those companies look for, and how agencies can position themselves. Read the full article at MarketingProfs
-Agency OSJL launched a holiday campaign for a Rhode Island based chain store called Ocean State Job Lot that is a little…odd (video above). -Google launched Contributor yesterday, a tool which “lets readers pay their favorite publishers...Show More Summary
The amazingly successful ride-sharing start-up has had a tough PR week. But Kutcher (@aplusk), an Uber investor, immediately and expertly went into damage control mode on Twitter, showing a savviness lacking within the company's ownShow More Summary
Social Media Gives Consumers and Brands a Direct Connection written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing and today’s guest post is from Jessica...Show More Summary
In a competitive market, if you do the work to lower your price by 10%, your market share grows. If you dig in deep, analyze, reengineer and make thoughtful changes, you can lower your price another 10%. This leads to...
96% of Brands Worldwide Use Twitter - The use of Facebook, Twitter, YouTube and Instagram has become almost mandatory for brands, with more than nine in ten companies around the world using these platforms, reveals a new study. AllTwitter Facebook Reducing Overly Promotional Page Posts in News Feed - One of the main reasons people [...]
Moods, Emotions, and Aging HormonesPhoto: Rowman & LittlefieldIn Moods, Emotions, and Aging Hormones and the Mind-Body Connection (Rowman & Littlefield, $29.39) Phyllis J. Bronson, Ph.D. with Rebecca Bronson, Ph.D. address the relationship between hormones and an aging woman's moods. Show More Summary