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JWT Brasil Teams Up with Dolby to Celebrate Sound of Coke

While recent efforts for Coca-Cola have celebrated the centennial of the classic Coke bottle, JWT Brasil chose to highlight a different side of the experience of cracking open a Coke: the sound. The agency teamed up with Dolby to capture...Show More Summary

Good Content Vs. Good Enough Content: A Fight for Sore Eyes with Ann Handley

“Do you have any mustard?” “Give me the mustard.” “Pardon me: Do you have any Grey Poupon?” These three statements mean the same thing, but each is a unique way of asking for the desired item. Often, it’s not what you say, but how you say it. In her session at Authority Rainmaker 2015, Ann Handley shared [...]Show More Summary

W+K Portland Brings Back the Colonel for KFC

For KFC’s 75th anniversary W+K Portland brought back the brand’s iconic ambassador Colonel Sanders, as portrayed by Darrell Hammond. Hammond makes his debut in the role in the 45-second spot, “The State of Kentucky Fried Chicken Address.”...Show More Summary

We Hear: Woods Witt Dealy & Sons Closing

While we can’t offer a formal statement or official status update at the moment, multiple sources tell us that New York’s Woods Witt Dealy & Sons will soon be closing its doors. The shop, founded in 2005 by Harry Woods (formerly of BBDO...Show More Summary

17 Killer Strategies For Establishing Audience Loyalty

When it comes to audience loyalty, most organizations blame the audience, competition, employees, or marketing efforts – everyone but themselves – for their lack of loyalty. While all those other things might contribute to the problem, they are not the core of the issue. In order to truly establish audience loyalty, you need to take […]

This Outdoor Ad in Moscow Hides From the Police When It Sees Them Coming

Last summer, Russia imposed a full embargo on food imports from the European Union (as well as the U.S.) in retaliation for sanctions over Ukraine. This left authentic European food merchants in Moscow in a bit of a bind. But one Italian...Show More Summary

Samsung and The Avengers Assemble for Virtual Reality Teamwork

The collaboration with Marvel has resulted in a number of new Avengers-themed products including wallpapers and accessories

Dancing YouTube Star Gets Lost in the Rhythm for Bose

Freeform jazz fills and frenetic dance moves converge in a new spot from London-based content crowdsourcing company MOFILM for Bose and its almighty noise-cancelling headphones. In this clip, directed by OPC’s Max Sherman, we’re reintroduced...Show More Summary

FCB Zürich Presents ‘Hearing Test Concert’ for Neuroth

While, according to the World Health Organization, hearing loss affects nearly 360 million people worldwide, getting hearing tests isn’t very high on most peoples’ lists of health priorities. It doesn’t help that hearing tests aren’t exactly a pleasant experience. Show More Summary

Daily Mail Used a Steak House's Photo to Illustrate a (Probably Fake) Story on Cannibalism

Sure, it can be hard to find a good photo to illustrate an article about cannibalism, but that's really no excuse for trying to pass off a restaurant's steak as man-meat. The owner of London's Hawksmoor steak house understandably took...Show More Summary

Creative Director - N Billerica, MA

Company: Curriculum Associates Location: N Billerica, Massachusetts Industry: Not Specified Career Level: Management (Manager/Director of Staff) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

North American CCO Leaves Rosetta

Alex Mahernia, promoted to the North American chief creative officer role at Rosetta in 2013 before it became one with Razorfish, left the agency earlier this month. An internal memo from November 2014 which announced Publicis’ plans...Show More Summary

Mullen Lowe Appoints Lee Newman U.S. CEO

The newly formed Mullen Lowe, the result of IPG merging Mullen with Lowe earlier this month, appointed Lee Newman as its U.S. CEO, AdAge reports. He will be based in Los Angeles and report to Mullen Lowe Global CEO Alex Leikikh, while overseeing former Mullen offices in Boston, Los Angeles and North Carolina and what was Lowe’s New York office. Show More Summary

Three Branding Lessons From a Grammy Award-Winning Violinist

These real-life experiments involving world-famous violinist Joshua Bell offer important lessons about branding. Read the full article at MarketingProfs

Don’t let this decision destroy your business

In many cases, business owners are missing out on massively better results because of an avoidable, sometimes fatal, yet tiny error. How small? Just 5%! Here’s what you need to know, including how to stop this error from crushing your business. Show More Summary

McKinney Brings Back Kristen and Dax for Samsung

Following “Home for the Holidays,” McKinney’s holiday spot for the Samsung Galaxy Tab S starring Kristen Bell and Dax Shepard, the agency has brought the Hollywood couple back for a pair of spots showing off Samsung’s home appliances. In...Show More Summary

Grey Wins P&G Grooming

Procter & Gamble has awarded the business for its various grooming brands to Grey. Yesterday Adweek’s Andrew McMains reported that the company had chosen to move its Venus, Art of Shaving and Braun accounts to the WPP shop, which already...Show More Summary

Tuesday Morning Stir

-Creatives Without Borders launched “Projections From the World to Nepal” (video above). -Adweek explains why “Mini Is the New Supersized.” -Tic Tac unveiled its new line of flavor-changing varieties, Tic Tac Mixers. -YouTube asks viewers...Show More Summary

Kristen Bell, Dax Shepard Kill You With Cuteness in Their Latest Samsung Ads

For those who couldn't get enough of Kristen Bell and Dax Shepard in their hit Samsung Galaxy Tab S holiday ad, the hyper-cute Hollywood couple—married in real-life—have returned for an encore, this time plugging the company's high-tech home appliances. Show More Summary

Senior Designer - Framingham, MA

Company: CommCreative Location: Framingham, Massachusetts Industry: Not Specified Career Level: Senior Level Career (10+ yrs experience) Job Status: Full Time

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