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How To Avoid the 3 Most Costly Mistakes When Using Google AdWords

How To Avoid the 3 Most Costly Mistakes When Using Google AdWords written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing and today’s guest post is from...Show More Summary

Why The Sharing Economy is Changing Everything

Click Here to Subscribe via iTunes Click Here to Subscribe via RSS Feed (non-iTunes feed)   The one stat you need to know Forbes estimates “The revenue flowing through the share economy directly into people’s wallets will surpass $3.5 billion this year, with growth exceeding 25%. Show More Summary

And that’s exactly why I blog every single day…

Blogging is a long-term game.  You’re not going instantly viral. You’re not shooting for the home run post. But every post builds your reputation. Every post drives you hired in the search engines. Week after week, more people know about you and what you do. And then, out of the blue … you get the […]

POM Wonderful Is At It Again

Summary: There are some companies out there that just tickle your fancy. You may be fans of the actual product, or just fans of the company, or fans of the people running the company. But something about the brand just keeps you fascinated about their moves and actions. Those statements describe us and POM Wonderful. Show More Summary

Big Data Is Shaking Up Old-School Affiliate Marketing

Big Data is changing affiliate marketing--for the better. Read the full article at MarketingProfs

Agencies' Free Pass on Media Conflicts Perhaps Ending | Nielsen: This Internet Stuff is Important | The Only Good Mobile Search Ad is a Top Search Ad

Agencies: After a few years of agencies getting a pass on alternate media buying models, with agencies earning margins due to ownership of the tech stack, or sometimes even the media itself, their clients are now getting concerned that - heaven forfend - there might be conflicts of interest causing them to get raw deals. Analytics: A somber [...]

No one to say no

In a world that lacks so many traditional gatekeepers, there are fewer people than ever to say no to your project, your idea, your song. If you want to put it out there, go ahead. On the other hand, that...        

French Art Show About the Marquis de Sade Gets a Suitably Orgiastic Trailer (NSFW)

YouTube censors who greenlight nudity as long as it's artistic must have spent a fair bit of time on this video from the Musée d'Orsay in Paris—advertising an art show about the influence of the Marquis de Sade on representation of sexuality. Show More Summary

Latest Advice to Texas Hospital: 'Forget the Ads, Focus on Performance'

Summary: Reuters has a story, partly referencing a New York Times piece a day earlier, on Burson-Marsteller being hired by Texas Health Presbyterian Hospital to handle PR aspects of the unfortunately botched care the hospital provided to Thomas Eric Duncan, who died there of Ebola. It's an example of how a crisis can open up all sorts of windows into an institution.

Are you social sharing to your best advantage?

If your company is involved in social media, one of the elements you worry about is if you’re sharing in the best way. You want to maximize your company’s exposure but choosing the best social networks, the best way to communicate and even the best time of day. Show More Summary

Offline Expectations from Online Engagements are Unrealistic

Picture this: You’re at a stop light. It seems to be taking forever for it to turn green. You become impatient. You start yelling. You’re wondering why it hasn’t changed. Finally it does change and you peel out. You’re angry because it took entirely too long. It’s been an astounding and unfathomable 3 minutes. Here’s […]

The Secret to Getting More Repeat Customers

The Secret to Getting More Repeat Customers written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing and today’s guest post is from Rachel Daley– Enjoy!  So you’ve made a sale. Show More Summary

The Single Greatest Cause Of Employee Disengagement

We all lead “double lives.” We have our personal lives where we can: control the technologies and devices we want to use, build and shape communities, share and collaborate with who we want where we want, easily access information, take...Show More Summary

Toying with emotions will backfire

Yesterday’s post about a viral video from KLM turns out to be a marketing stunt. It may backfire on them.   On the other hand, many TV commercials are fake stories.  How do you know when you’re risking upsetting people? When you toy with their emotions. If people know it’s fiction — all good. If people […]

Do You Know the New Rules of Visual Commerce?

Visuals aren't just eye candy anymore. New technologies have crafted a whole new set of rules for visual commerce experiences. Read the full article at MarketingProfs

Put a frame around it

Wrap it in a bow Serve it on ice What's worth more, the frame or the poster? It turns out that a well-framed bit of graphics is often transformed, at least in the eyes of the person engaging with it....        

Here's Why Facebook Never Created a 'Dislike' Button

As anyone who's posted something ostensibly insightful on Reddit knows, watching your comment get downvoted into a negative abyss can leave you feeling stung and downright pissed off. That's exactly the kind of experience Facebook wanted...Show More Summary

HubSpot Helping With Social Media Management

Summary: HubSpot provides us with a timely weekend activity – becoming familiar with and setting up a social media content management system. Seriously, social media takes planning and a disciplined method for finding and posting engaging content on a regular basis. Show More Summary

Twitter takes flight with new a mobile developer platform

Twitter took one giant step closer to the big boys this week when they held their first developer conference in San Francisco. The event was appropriately called Flight and from there Twitter launched Fabric. (I’d love to see a list of the names they discarded before landing on that one! Why didn’t they call it […]

Parallax Web Design: What It Is and How It Can Affect Your SEO

Are you using parallax design? It can help create engaging effects on your website and boost its visual appeal. Read the full article at MarketingProfs

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