This touching campaign led a group of physically disabled people to see themselves differently, with the hope that others will too.
-WPP’s GroupM has revised its worldwide ad spending forecast for 2014 down to 4.6 from 5.1 percent hike predicted earlier this year. -Philly-based agency LevLane has appointed BBDO/McCann/Deutsch alum Myles Kellam to the newly created...Show More Summary
Speaking of McGarryBowen, we’ve been swamped with tips this morning about cuts and now, we’ve received confirmation that the Dentsu-owned agency has cut approximately six percent of staff across departments on a global scale. From what we’ve been told, McGB houses approximately 600 staffers in the network, so you can do the math from here. Show More Summary
We’ve just received confirmation from sources outside of Saatchi & Saatchi’s New York offices that CCO Con Williamson announced today his plans to leave the agency, reportedly to start a new shop. A toast in his honor was held at the...Show More Summary
Large companies spent millions of dollars a year aligning themselves with social media brand advocates. They figure the average person will be more interested and open to a referral from a non-related third party, then a social media mention from the company itself. But what about your own employees? Should they be brand advocates, too? […]
Take a run around the internet and you’ll spot the trend right away – images, images, images with very little text. Pinterest, Tumblr, Instagram, image sites are hot but that doesn’t mean it will work for your ecommerce store. A new study from the University of Miami School of Business Administration shows that, if your […]
The folks over at Gigya have seen a trend that many of us would suspect but may not have the numbers to back it up. We found it interesting enough that we took them up on this kind offer and are passing it along to you too! Oh happy Monday! From the Gigya blog we […]
Summary: Target transcended the image of the mass merchandisers. Kmart, Shopko, and Walmart have their own clientele, but Target is for everyone. Adults and children both enjoy shopping there. Target has a great ad agency and promotes their store and products well. The latest thing they are doing well is in-store.
Though many people go out of their way to avoid commercials, there are a handful that create the opposite reaction. These commercials are so funny, so offensive, or so touching that people actually use a search engine to find them online. What’s the secret to their success? Maybe you can figure it out after you […]
Verizon is a big company. Like many big companies it can appear a little clumsy and out of touch at times but it is important to watch the moves it makes because it gives insight into the thinking around the direction f the online space. Verizon is primarily known as a network provider and among […]
If, like me, you can't stand the seasonal schmaltz, the mushiness, the faux feel good hooey, go to VICE and watch four commercials that actually treat consumers like sentient human beings — including the CANAL+ Nativity ad, above. L...
Tora, Tora, Tora, SpaghettiOs and Campbell Soup Company (parent).Image via. Previously in: Twidiot of the Week.
The network is exclusively debuting the ad, featuring James Earl Jones and Malcolm McDowell, on a single social stream.
Iris Amsterdam designed a set of bottles filled with water sourced directly from the city’s waterways.
To promote the film’s release, ‘Ron Burgundy Scotch’ is being created.
Summary: Lately it seems "content marketing" is heard everywhere a marketer turns. The transition is in the air that interruptive advertising is old news and pulling in the customer with relevant interaction and informational marketing could become the primary strategy for many brands in our industry. Show More Summary
New concept means commuters get to watch a movie while they wait in gridlock
This past Tuesday saw the release of the first game developed by production company Psyop, “Nightmare: Malaria.” Susan Sarandon lent her vocal talents to the game, developed in partnership with Against Malaria Foundation, for the iOS and Android operating systems. Show More Summary
JCPenney, the retail chain that can’t seem to make up its mind about which agency it wants to work with, has, as you probably know, assembled a cavalcade of shops including Doner, Victors & Spoils and EVB, who succeed Y&R following a rather brief stint. Show More Summary
BBDO NY’s new holiday campaign for Champs Sports helps kids hack their wish lists into their parents’ browsers, through fake viral videos and a browser extension that turns all banner ads into ads for their wish list. The campaign is...Show More Summary