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How to turn your blog into a Customer Magnet!

This is a very important post. If you want to get more business, feedback and recognition from your blog, this could be exactly what you need to know. The post was inspired by an email I received from Shannon. She kindly gave me permission to share part of it with you. Show More Summary

Maximizing Your Mobile Marketing Results with Search and Beacons

Maximizing Your Mobile Marketing Results with Search and Beacons written by Guest Post read more at Duct Tape Marketing In October, Google confirmed that mobile searches had passed desktop searches worldwide. An effective mobile strategy is now essential to effective marketing. Show More Summary

BBDO Pulls All ‘Scammy’ Bayer Work from Festival

BBDO global CCO David Lubars apologized for the bronze-winning Almap BBDO ad, which Bayer has distanced itself from.

The Hot New Startup That Lets You Sell Your Own Data (And Other Non-Obvious Insights) | Issue #20

This week has been all about soccer in my house thanks to the simultaneous scheduling of the Euro Cup and Copa America, so the first story in this week’s email is a wearable tech idea for soccer fans that offers more a more immersive experience. Other stories this week spotlight how AI is being trained

Online Marketing News: Perfect Headlines, Lonely Tweets and Virtual Reality

Creating the Perfect Headline [Infographic] 80% of readers never get past the headline, it's important to make it count. So, how do you create the perfect headline? There are a handful of rules, keep it short, be interesting, and use numbers to name a few. Show More Summary

The problem with complaining about the system that the system can't hear you. Only people can. And the problem is that people in the system are too often swayed to believe that they have no power over the system, that they are merely victims of it,...        

Hollywood celebrity shares lifestyle beauty secrets

Pretty Happy Photo: HarperCollins Publishers Based on her personal experience Kate Hudson, actor and producer, believes the path to good health requires discipline and involves listening to her body and her mind, feeling good in her body and connected with it by slowing down, eating well, exercising and meditating. Show More Summary

SEIU Texas Communications Coordinator

SEIU TexasJob Title: Communications CoordinatorLocation: Houston, TXAbout SEIU Texas:SEIU Texas is a union of health care, property services and public workers. Through their union, some of the hardest working people in Texas fight for...Show More Summary

KBS Canada Adds Trio of Senior Hires

Pierre-Luc Paiement will serve as managing director of KBS Montreal while Lorri MacDonald and Laura Kim join KBS Toronto as vice president, client services and executive creative director.

PulteGroup Appoints The Richards Group as Content AOR

The appointment marks the independent Dallas-based agency's third account win this month.

J Mascis Shows off Converse All Wah in Spot from Cornerstone

The Dinosaur Jr. frontman shows off the sneaker with a built in wah pedal with about as much enthusiasm as he's capable of mustering (not much).

How Conversion Barriers Can Actually Improve Customer Retention

Joanna Prospect needs a solution. After Googling some pertinent keywords, she comes across your site. The first thing she sees is a CTA pushing her to sign up for a free trial that promises to address her every need. “This could be the answer to all my problems,” she thinks. She signs up. Fantastic, right? […]

Cannes Lions Reviewing ‘I Sea’ App’s Eligibility

A review will be conducted with Grey Group Singapore following the conclusion of the festival.

Sexist Almap BBDO Outdoor Ad Wins Bronze at Cannes

The ad in question seems to joke about non-consensual filming of a sexual act.

J Mascis Shows off Converse All Wah in Spot from Critical Mass

The Dinosaur Jr. frontman shows off the sneaker with a built in wah pedal with about as much enthusiasm as he's capable of mustering (not much).

The Mathematical Reason SEO Is the Best Long-Term Marketing Strategy

A well-rounded SEO strategy can earn a far higher ROI than any other strategy in the long term. Here's the proof. Read the full article at MarketingProfs

Man Secretly Runs Horrifying Full-Page Newspaper Ad Seeking Wife for 48-Year-Old Son

Father's Day was very likely a tense affair for Salt Lake City resident Baron Brooks, whose dad Arthur made a full-page, $900 personals newspaper ad for him without his permission. Not only that, but the ad makes Baron sound like a total jerk, too. read more

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