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Someday Comes Fast in Carmichael Lynch’s Latest for Subaru

Two new spots promote the 2017 Subaru Impreza's durability and safety features.

We Are The New Diversified Ad Agency Of The Future!

We are Manifold Motley + Miscellaneous (our logo, above), and we foster unthinkable diversity! We have Blacks, women, Muslims, homeless refugees, centenarians, a stove-pipe sponge, and both serial and spree killers on staff! Read more about us on Digiday—LINK (this is "satire").

Fishing by Drone? This Brand’s Ridiculous Stunt Shows People Really Do Like Shortcuts

You're fishing one morning on a sun-kissed lake, popping brews with some pals and enjoying a dappled day free from work and worry. Suddenly, a remote-controlled drone buzzes your boat to deliver a brand message. How relaxing! The New York office of ad agency SuperHeroes developed the stunt as part of its introductory campaign for...

Director of Communications and Outreach, Harvard University

Job Title: Director of Communications and OutreachCompany Name: Harvard UniversityLocation: Cambridge, Massachusetts, United States 02138Harvard UniversitySchool/UnitHarvard Kennedy SchoolSub-Unit------------Job FunctionCommunicationsTime...Show More Summary

Online Marketing News: Generational Video, Facebook Ups the Volume and Hiring an SEO

Infographic: How Gens X, Y and Z Consume Video Content A new infographic shows how content consumers across generations interact with video content -- unsurprisingly, Gen Z consumes video at a higher frequency than their Gen Y and Gen X counterparts, but the platform and preferred format data may surprise you. Show More Summary

Power and reason

A fish is not like a bicycle, but they're not mutually exclusive. You can have both. Part of our culture admires reason. It celebrates learning. It seeks out logic and coherence and an understanding of the how and the why....       ...

How To Create Attraction And Ignite Passion In A Relationship

My girlfriend Tatiana and I would like to share with you how to create attraction and ignite passion in a relationship. Passion is what initially creates attraction in a relationship. People often tend to think of passion in terms of a healthy sex life, but it is so much more than that. Show More Summary

Unlocking Purchasing Power Through Social Video—Tips for Reaching Three Generations of Consumers

Summary: On the heels of a holiday season in which retail sales grew four percent year-over-year according to the National Retail Federation, new research commissioned by online video solutions provider Brightcove provides some valuable considerations for those who are looking to use social video as a way to pick up sales and make inroads with their target age groups.

In Advertising, As in Culture, The US Still Struggles with Diversity

Summary: While more brand content is coming out that depicts a broader scope of race, sexual orientation and gender identity, much work remains before US advertising is wholly honest about American society. And that’s true even...Show More Summary

How Two Millennial College Dropouts Started The World's Fastest Growing Watch Brand

Summary: Most Millennials are too young to remember Jeff Spicoli from Fast Times At Ridgemont High (1982). For those of us who grew up in 1980s Spicoli, played by Sean Penn, became Generation X’s caraciature of what a college dropout...Show More Summary

W+K New York Salutes Oddly-Titled Playlists for Spotify

W+K New York enlisted musicians D.R.A.M., DNCE and Alessia Cara for a series of three online videos and launched an OOH campaign for the music subscription service.

Alma Promotes Jorge Murillo to Vice President, Executive Creative Director

Miami-based multicultural creative agency Alma promoted Jorge Murillo to a role as vice president, executive creative director. In the new role he will lead Alma’s McDonald’s account and co-create with We Are Unlimited. Murillo formerly served as senior creative director and helped the agency bring in nine new accounts over the past two years. Show More Summary

Tracking Offline Marketing Campaigns With Kissmetrics

Forrester estimates that companies allocate about 30% of their marketing budget to online. It’s trending upwards, gaining roughly 1% per year. That’s means that offline marketing spend will continue to outspend online for the next couple decades. So if you’re like most companies spending the bulk of your marketing budgets on offline marketing campaigns, you’ll […]

Mutual Rescue’s Heartbreaking New Film Explores the Bond Between a Dying Girl and Her Pet Kitten

You may remember Mutual Rescue from their "Eric & Peety" video about a guy whose life was vastly improved--and quite literally saved--by a rescue dog. It was equal parts heartwarming and emotionally crushing, and Mutual Rescue's new video, "Kylie & Liza," is even more so. You know, because we haven't cried enough since Jan. 20....

Wise Foods Names Kastner & Partners as Lead Creative Agency

The agency's first assignment will be to promote Wise's Food Truck Favorites line of chips and Cheez Doodles.

Burger King Gets Mildly Risqué With An Adult-Themed Meal

To celebrate Valentine's Day, Burger King took a more mature route to surprise their customers

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