Recently I was chatting with long time BBF, Paul Chaney, about the changes in social media from the days when we began in what was then called The Blogosphere. Paul wondered if search on Twitter or Instagram could be a good business tool. Show More Summary
"Smells like chicken, tastes like chicken." So don't eat it.
Jill Kelly replaces outgoing North American CMO Kenneth Parks.
Every new ideas begins with a new domain name. And with every new domain name, comes hundreds of problems. Hosting, at this point, is the least of your worries. Go ahead with some crappy shared one like Bluehost. Because chances are you’re not going to get enough visits to even matter. Here’s why, and how […]
There's not much anyone can do to avoid life's little indignities. But if you've got some money in the bank, you can at least be well dressed while facing them. That, at least, is the upshot of a new ad from Middle Eastern clothing retailer...Show More Summary
The Cost of Customer Acquisition: How Much Can You Spend to Earn New Business? written by Guest Post read more at Duct Tape Marketing Marketing has become a very data-driven discipline. Marketers spend a lot of time and energy looking at the metrics that illuminate the costs of finding new customers and keeping current customers. In other words, in addition to being a master…
A clever campaign from Russia adds new utility to the dead-tree branding tool of the business card, by turning it into a blood alcohol test that can let bar patrons know whether they're sober enough to drive safely—or should arrange for a ride to come pick them up. read more
Nguyen joins the agency from BBDO New York.
Company: T. Potter Location: Lexington, Kentucky Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience
Company: Hendricks Commercial Properites Location: Beloit, Wisconsin Industry: Marketing - Other Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: $50,000 - $55,000
We've seen several Colonel Sanders incarnations over the past year, but while most have been about finger lickin', this one's focused on ass kickin'. At this weekend's WWE's SummerSlam (which has become a veritable brand bonanza), the professional wrestling organization unveiled its ad partnership with sponsor KFC. Show More Summary
NYC shop won the relaunch pitch back in 2014.
New Dirty Robber spot skips the meta VO approach.
Younger demographics are favoring "dark" messaging apps, where users share content one on one or in smaller, private groups. And now, marketers are slowly going to the dark side, too. Read the full article at MarketingProfs
Comic short films about the absurdity of the ad business have a proud history going back to Tim Hamilton's brilliant Truth in Advertising. Here's the latest one—director Tim Mason's No Other Way to Say It, about an amusingly bleak voiceover recording session for an ice-cream commercial. read more
The appointment follows a closed WPP review which included 16-year incumbent RKCR/Y&R.
The superstar musician collaborated with the high-end fashion label to promote its upcoming Fall collection
Don't you just love a room with a view? Connecticut's licensed realtors are betting you do in this soft-sell pitch that subtly promotes their services, but plays more like an upscale tourism campaign. Crafted by ad shop Sleek Machine, the commercials employ a distinctive visual device that kicks in about halfway through each spot. read more
Annie's Homegrown hops online with a campaign featuring bunnies. So many bunnies. Created by the Bell Shop, in-house agency for Annie's parent General Mills, the YouTube and Instagram push consists of cottony tales anchored by 30 seconds of mind-melting adorbs. read more
Summary: When you tweet any of these summer emojis — ðÿ˜