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Tuesday Odds and Ends

-PayPal gets kind of freaky with “Voices” spot (video above). -Film and commercial VFX Supervisor Ben Gibbs, VFX Supervisor and Lead Flame Artist Jan Cilliers and Executive Producer Celest Gilbert launched a new creative studio called Girl Overboard. Show More Summary

Here Is Apple's Ad Celebrating the Surprise Release of U2's New Album

Apple wrapped up its iPhone 6/Apple Watch event today with quick the kicker: a performance by U2 followed by a remarkable offer: Everyone can get the band's new album, "Songs of Innocence," for free on iTunes through Oct. 13. Below is the new spot celebrating the partnership, and it's a throwback in more ways than one. Show More Summary

Aamco Talks Transmissions

Aamco has a new campaign which takes a more serious approach, touting the brand as the transmission experts. The 90-second spot (which is also being released in 60 and 30-second versions), entitled “800 Pieces” highlights the transmission and its 800 parts. Show More Summary

What time is it? It’s Apple time!

It’s Apple day in Cupertino and as I write this, U2 is on stage wowing the crowd with their newest tunes – tunes you’ll get for FREE thanks to Apple. That’s right, they’re giving away the brand new U2 album to every iTunes Store customer in 119 countries whether you want it or not! Booyah! Apple […]

Apple Unveils 'Largest Album Release of All Time' With U2 At Live Event

At the end of the unveiling of the new iPhone 6 and Apple Watch, Apple CEO Tim Cook invited U2 onstage to play a song from their new album. After the band finished performing, Cook, in an awkward back and forth with Bono, announce the...Show More Summary

Chip Babcock on Celebrity Trials

In this LEVICK Daily video interview, Chip Babcock, a Partner in the law firm of Jackson Walker L.L.P., discusses the unique challenges and opportunities that present themselves when defending celebrity clients in litigation.

You Get Half Off Products If You Can Screenshot Them in Retailer's Fast-Moving Instagram Videos

Here's a clever little social game—involving just Instagram video and your phone's screenshot function—from ad agency Forsman & Bodenfors for a Swedish department store. The retailer, Åhléns, posted three stop-motion Instagram videos featuring various products (clothes, furniture, makeup and more) flashing past at rapid speed. Show More Summary

BBDO NY Showcases Ease of Visa Checkout in ‘Surfer’

BBDO New York has a new campaign for Visa showcasing how quick and easy the brand’s Visa Checkout service is. In the campaign’s first spot, “Surfer,” BBDO New York teamed up with professional surfer Kolohe Andino, with voiceover from the inimitable Morgan Freeman. Show More Summary

R/GA Hits the Court with Serena for Beats

While everyone and their grandmother watches the Apple Live event to learn that “Apple Watch” will, indeed, be color-coded (whew!), here’s a particularly relevant spot: the newest ad for Beats by Dre from R/GA. It’s almost like Beats, which dropped this spot on Saturday, knew Serena Williams would destroy Caroline Wozniacki. Show More Summary

How to Overcome the Content Distribution Hurdle: Lessons from Someone Who Had No Idea What They Were Doing

We all know that the golden rule to content marketing is “provide value.” Many people don’t realize this is just the first part of a two-part rule. The second part is “deliver your content to the people who will find it valuable.” With the ridiculous amount of information and resources available on the web today, […]

Who Do You Live For? MetLife Asked People on the Street, and the Results Are Quite Sweet

MetLife asks people on the street who they live for in this campaign designed to give life insurance a human dimension. The answers are pretty much what you'd expect. People live for their spouses, parents and significant others—for their kids, grandkids, siblings and, in one case, an adorable bulldog named Huey. Show More Summary

Grey NY Lands Lean Cuisine

Nestlé brand Stouffer’s Lean Cuisine is handing off its creative business to Grey New York, following a review that also included 360i, Santo and incumbent agency JWT New York, Adweek reports. According to Kantar Media, the brand spent...Show More Summary

Ed Nicholson, Director of Social Media at Tyson Foods

This is a post from my company, SocialMedia.org’s blog. Check it out for more profiles and stories about the people running social at really big brands. For this SocialMedia.org member profile, we sat down with Ed Nicholson, Tyson Foods’ Director of Social Media and Community Relations. Ed is one of the pioneers of social media […]

September 2014 Newsletter | Back to School Edition

Hello, September! We’ve been waiting for you. As parents around the country rejoice over back-to-school season, the team at BOF is dreaming of falling temps as visions of school buses and freshly-sharpened #2 pencils dance in our heads. Show More Summary

The Heart Beats Again in Southwest Brand Refresh

The airline highlights an old concept to complement a new logo, color scheme

Yahoo Japan's Awesome 50% Off Sale Leaves the Price the Same and Cuts the Product in Half

Next time you see a sale online, be sure to read the details closely. Yahoo Shopping's Japanese division is running hilarious ads promoting 50 percent off several items: suits, bicycles and household appliances, to name a few. But there's a catch: The prices aren't cut in half. Show More Summary

Cadillac Leaves Hill Holliday, Goes to Lowe Campbell Ewald

Well, we got scooped. Confirming tips we received last week and this morning, Adweek reports that IPG has indeed folded the Rogue unit it created to serve client Cadillac after the company suffered “an 18 percent plunge in August U.S. Show More Summary

Panera Names Anomaly Lead Creative Agency

Panera Bread has named Anomaly as its new lead creative agency following a review that included two other agencies which the casual dining chain declined to identify, Adweek reports. Spending on the assignment is estimated at $90 million,...Show More Summary

Warning: Internet Photos Aren't Free Use

Summary: What photos of the myriads of them out on the Internet are available for free use? Virtually none, is the best guideline to follow. That might seem surprising, but the copyright laws have extensive reach, if whoever took a photo wants to apply them. Show More Summary

DDB Strategy Director Joins Heat

Confirming an earlier tip, this morning San Francisco’s Heat announced the hiring of Justin Cox as director of strategy. Cox most recently filled the same role at DDB California, which hired him away from Pereira O’Dell; he spent less...Show More Summary

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