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Did Lexus Really Make a Rideable Hoverboard?

If you grew up watching Back to the Future and wondering when you’ll finally get to see a hoverboard, CHI&Partners and Lexus feel your pain. According to a new spot from the agency, “Lexus has created a real, rideable hoverboard.” The...Show More Summary

Don’t Even Try to Skip This Leo Burnett Allstate Ad

As we all know, The Martin Agency recently played off everyone’s favorite complaint about digital advertising by creating a series of GEICO ads that couldn’t be skipped…because they end before they even start. It was a good idea that...Show More Summary

Emmanuel Mudiay Stars in BBDO Spots for Foot Locker

BBDO launched a new series of spots for Foot Locker and Under Armour celebrating the NBA Draft, entitled “Life Changes After the Draft.” A series of four comical spots examine the changes in Emmanuel Mudiay‘s life following being drafter. Show More Summary

Vitro, Google Techs Turn On ‘Terminator Vision’ for Red Robin

Red Robin is apparently going all-in with its cross-promotion efforts for Terminator: Genisys, which hits theaters July 1 and marks Arnold Schwarzenegger‘s return to the franchise that made his career. Not only has Red Robin unveiled...Show More Summary

Using the “So What?” Test to Transform Your Copy

Take a look at various products and services around the web, and you’ll find one common theme. They all talk about themselves and what their product does. Few of them talk about what they can do for you. This is a devastating mistake that marketers and copywriters make. To write effectively, you can apply a […]

DDB NY Celebrate ‘A Boy and His Dog Duck’ for IAMS

DDB New York launched a new spot for Mars Petcare brand IAMS, telling the story of “A Boy and His Dog Duck.” The spot shows a boy growing up alongside his dog, Duck, who gained the name when he couldn’t pronounce “Duke” as a toddler....Show More Summary

Saatchi & Saatchi NY Reinvents Classic Lullaby for Pampers

Saatchi & Saatchi New York teamed up with MassiveMusic to reimagine the lullaby “Hush Little Baby” for Pampers. The new version of the bedtime staple features lyrics about the difficulty of raising a baby and how everyone, from an uncle who quits smoking to workers who stop drilling so the baby can enjoy a nap, pitch in. Show More Summary

Blind Item: It’s Getting Hot in Herre

Today in completely unsubstantiated “news,” a source tells us that a certain big-name agency owned by a certain big-name holding company is experiencing some technical difficulties in its New York office. Specifically, our source claims that the office’s air conditioning system has not been functioning properly for over a week. Show More Summary

Flight of the Beer Delivery Bumblebee Drones

Taiwan Beer creates buzz for its latest product by dispatching drones to deliver six-packs of Honey Beer

Specialist II, Digital Analyst - Baltimore, MD

Company: Catholic Relief Services Location: Baltimore, Maryland Industry: Not Specified Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time

Critical Mass Names New CSO

Critical Mass announced the naming of Grant Owens as the agency’s new chief strategy officer. In the role, Owens will be responsible for leading strategy across Critical Mass’ international offices, while ensuring the agency is “relentlessly...Show More Summary

The Internet of Me Banishes the Fear of Missing Out

Most customers have a FOMO (fear of missing out). The Internet of Me approach, however, can help banish FOMO by meeting consumer demands and offering exactly what they want exactly when they want it. Read the full article at MarketingProfs

StrawberryFrog Promotes Craig Love to ECD

Today in news that has absolutely nothing to do with France, New York’s own S&M shop StrawberryFrog promoted Creative Director Craig Love to the executive CD role. This is a newly-created position within the agency. The release tells...Show More Summary

Colenso BBDO Introduces Breast Cream

Colenso BBDO worked with the New Zealand Breast Cancer Foundation on a PSA campaign that included a unique way to get women to perform self-exams for breast cancer. The campaign included the distribution of Breast Cream, a moisturizer...Show More Summary

McMillan, D.C.: A Case Study in Urban PR

Summary: Neighbors of the proposed renewal of an idle industrial site in the District of Columbia are divided over a “ vibrant” mixed-use development plan that would seem to have a lot going for it. But a Baltimore PR firm, The New York Times notes, got into the crux of the issue, to its detriment.

Poo-Pourri Tells Viewers ‘#Don’tRushTheFlush’

Poo-Pourri turned heads with its foul-mouthed debut ad, “Girls Don’t Poop,” eventually racking up over 30 million views on YouTube. Since then, the brand has made poo-referencing double entendres its calling card, bringing back the red-headed...Show More Summary

Wednesday Morning Stir

-Airbnb launched “Love is Welcome Here” for Pride Month (video above). -Digiday offers “A guide to China’s social platforms.” -Amazon has pulled all Confederate flag merchandise from the site. -Facebook imagines engaging ads right in...Show More Summary

Less Show. More Soul.

I love this photo of Benjamin Hart from Brains on Fire LA (tall guy on the left)  spending a day serving alongside our clients at SusieCakes.  The other day I was doing some research and stumbled on this piece of wisdom from Jonathan Fields:  Show is soul’s cover-up. Show More Summary

Finally a Personal Medical Tool to Evaluate Drug Benefits

Summary: From past health situations, we learned that the medical system is difficult to traverse. We learned the family needs to be the advocate for the patient. We also learned that the patient will receive better care if you never leave your family member’s side during their hospital stay. Show More Summary

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