It’s becoming harder and harder to sell the average product or service. Why? Because when something is average, the lowest price wins. And there will always be someone lower priced than you. Plus, your prospective customers can find these lower priced alternatives, on Google or Amazon, in seconds. Show More Summary
When it comes to problem solving, here’s what we know. If you find yourself struggling with a new problem, you probably need a new strategy. If you find yourself struggling with an old problem, you definitely need a new strategy. Old...Show More Summary
Based on the dominating news this past week about Pokemon Go, it was tempting to devote this entire newsletter to the subject – but that felt a bit lazy … so instead all five of my top stories on Pokemon Go are aggregated together into one and the rest of this week’s under appreciated stories
The MDC Partners shop just opened its first California office.
Company: Great Dane Location: Savannah, Georgia Industry: Not Specified Career Level: Senior Level Career (10+ yrs experience) Minimum Education: Bachelor's Salary Range: Commensurate with Experience
Mayer founded the New Orleans agency that bears his name in 1967.
The company makes League of War: Mercenaries.
Less than 2 percent of L.A. staffers were affected.
Jeff Gillette of W+K Portland joins the agency along with eleven other hires.
30-second and 15-second spots follow last year's first-ever Japanese campaign for the brand.
Last month, I proposed that the success of Boeing’s pending $25 billion sale of aircraft to Iran could well depend on how the deal was messaged to stakeholders – most importantly those on Capitol Hill. Unfortunately for the aerospace giant, it looks like whatever communications it undertook fell short of the mark for many lawmakers. Show More Summary
To promote YouTube Music, which launched in the U.S. in November, YouTube is putting the spotlight on its biggest competitive advantage—its diversity. Sure, Spotify has musical diversity. But YouTube is the No. 1 streaming music site in the world, which means it's got an especially diverse user base. Show More Summary
You’ve heard that marketing automation can help you nurture leads, increase your conversions, and grow your revenues… without spending more on advertising. According to Lenskold Group, 63% of companies that are outgrowing their competitors have adopted marketing automation. In the B2B world, DemandGen Report found that 67% of marketers see at least a 10% increase […]
Hashbarger most recently served as director of creative operations at Fallon.
The increasingly Jagger-like Sir Martin and his wife are expecting their first child in November.
Move comes after the loss of the Noosa Yogurt account to VaynerMedia.
Company: BerlinRosen Location: New York, New York Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time
Company: Campbell Ewald Location: Detroit, Michigan Industry: Advertising - Creative Career Level: Entry Level (less than 1 yr experience) Minimum Education: None Required Job Status: Full Time Salary Range: Commensurate with Experi...
Seizing upon the AR game's marketing pull, Virgin Active has made an interactive workout featuring Pokéstops and Pokémon gyms
David Ortiz stars in a pair of spots promoting SportsCenter at Night.