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Digital Transformation Starts with Reimagining the Customer Experience

All customers are not created equal. This is also true for relationships. No business has the same relationship with their customers as you intend to have with yours. The thing is though, you must first define what a relationship with your customer looks and feels like and in turn, how they would describe it to […]

The Science of Capturing People’s Attention

The Science of Capturing People’s Attention written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing Podcast with Ben Parr Capturing attention in an information overloaded, always on world is tough and getting tougher. Show More Summary

Buick Owns Its Image Problem #ThatsaBuick

Summary: Some companies refuse to acknowledge when they have an image problem. That’s what is so appealing about Buick. They know it. They own it. They are using their image problem to their advantage. For those of you wrapped up in #MarchMadness (go Badgers)...

Bloggers: How to be an overnight success

My wife’s blog has become an overnight success. Here’s how she did it. Sharon started her blog around 12 weeks ago. Her first post was read by over 2000 people. Thousands of people now read her work every week. Not bad, especially as it’s her first ever attempt at blogging. Show More Summary

What is customer service for?

Customer service is difficult, expensive and unpredictable. But it's a mistake to assume that any particular example is automatically either good or bad. A company might spend almost nothing on customer service but still succeed in reaching its goals. Customer...        

Web Optimization Manager - Pasadena, CA

Company: Bluebeam Software, Inc Location: Pasadena, California Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

Tuesday Odds and Ends

-Boston-based advertising agency Forge launched a new broadcast campaign for Friendly’s (video above). -Integrated production company ACNE added Swedish duo Mårlind & Stein (Måns Mårlind and Björn Stein) to its directorial roster. -McDonald’s...Show More Summary

Blind Item: Transatlantic Creative

Here’s a particularly interesting tip we received today: a certain big-name North American agency owned by a certain big-name holding company has been looking overseas for its next top creative officer. The agency, whose first Big Apple...Show More Summary

The 4 Stages of an Effective Inbound Marketing Strategy

Inbound marketing has been proven to be one of the most effective ways to promote and do business online. In fact, a survey revealed that 93% of companies who used inbound marketing experienced an increase in traffic and lead generation! The beauty about this strategy is its ability to draw quality prospects to your content.…more

Ameriprise Selects McCann Erickson Detroit as Lead Agency

Ameriprise Financial has selected McCann Erickson Detroit as its new lead creative agency, according to Adweek‘s sources. (We reached out to both agency and client, but McCann Erickson didn’t respond and we were unable to reach Ameriprise’s...Show More Summary

Specsavers Sends Teddy Bear, Glasses to ‘Stratosphere’

Specsavers launched a new ad, created in-house by Specsavers Creative, examining all the various, creative ways children lose their glasses. Directed by HLA’s Simon Ratigan, the spot opens on a bespectacled teddy bear launched into space by being tied to a bunch of balloons, accompanied by a child giggling. Show More Summary

McDonald's Launches the Big Mac Lifestyle Collection for Fans of Beefy, Cheesy Everything

Taco Bell is calling McDonald's a disgusting communist pig, but McDonald's doesn't care, because McDonald's still has the Big Mac. And now, the Big Mac is getting its very first lifestyle collection of merchandise for those who want something a little more meaty than what Martha Stewart can deliver. Show More Summary

The Daily 6: Tired of Stitching Your Pics Together? Instagram’s Got a New App

The Daily 6 The Daily 6 is a daily round-up of the best curated content we shared on @definition6 1) Tired of Stitching Your Pics Together? Instagram’s Got a New App Victoria’s Secret...

TBWA\Chiat\Day LA Celebrates ‘Wonderful World’ for Miller Lite

TBWA\Chiat\Day LA has launched a new anthem ad for Miller Lite entitled “Wonderful World.” The 60-second spot celebrates everyday pleasures and the small joys of life. “They tell you it’s out there somewhere…upon a star, over a rainbow,...Show More Summary

W+K Amsterdam Reveals ‘Way of the Desperados’

W+K Amsterdam revealed a new campaign for Heineken brand Desperados — “the one and only original Tequila Flavored beer” — entitled “Way of the Desperados.” The campaign is built around a series of seven 15-second broadcast and digital spots. Show More Summary

TBWA\Chiat\Day Highlights the Michelin Man

This isn’t a DreamWorks teaser…it’s the latest work for Michelin by TBWA\Chiat\Day. The agency, which won the account back in 2008 and created a campaign the following year to refocus attention on a newer, thinner Michelin Man (realShow More Summary

7 Reasons Your Prospects Decide to Run Away From You

Hundreds or even thousands of things that you think every day are wrong. The same is true for your prospects. This revelation is the basis of Daniel Kahneman’s research. And he won a Nobel Prize for it. In his book Thinking, Fast and Slow he uncovers the systematic ways that you make mistakes in your […]

Mobile Madness: Your bracket can’t be fixed but your website can

Google recently announced that starting on April 21, 2015, it would incorporate a mobile-friendliness factor into its ranking algorithm. Almost as shocking as Villanova’s loss to NC State, this latest update is said to exclusively affect...Show More Summary

Director of National Accounts - New York, NY

Company: The Ad Council Location: New York, New York Industry: Not Specified Job Status: Full Time

Impact BBDO Dubai Gives Moms Back Their Names for UN Women

Launched to coincide with the celebration of Mother’s Day in the Middle East (March 21st), Impact BBDO Dubai created a social media campaign for UN Women encouraging men and women in the region to replace their own profile pictures with...Show More Summary

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