Ah, it's the old hollowed-out-book-with-a-phone-in-it trick! FP7 in Dubai got smart by taking a novel approach to avoid hefty headhunter fees. The shop placed cellphones inside die-cut, faux ad industry books and mailed the volumes to creatives it wished to hire. Show More Summary
The Missing Ingredient From Your Content Marketing Strategy written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Mark Middo...Show More Summary
Summary: The technology company Samsung is in the limelight due to the most retweeted selfie of all time. Closing in on 4 million retweets, and gaining nearly 1.2 million in a matter of hours, the tweet had Ellen and a bunch of Hollywood stars taking a photo. And naturally, it was clear that Ellen was using a Samsung Galaxy S3.
Summary: New companies gain momentum and expand and try new ideas. Some of them work and some of them don't. The companies that survive return to their branding strengths and the growth continues. Such is the case with Shark Tank winner Daisy Cakes.
We've seen plenty of women get makeovers in advertising lately—either in pursuit of some market-driven ideal of beauty, or in critique of same. In this video, though, a woman is transformed for a different purpose. Annelie Nordström,...Show More Summary
A few years back while vacationing in Oahu, we decided to take surfing lessons. Well, everyone but me. I made up all kinds of excuses but when I saw my 8 year old daughter pop up like it was nothing, I had to try. The guy running the lessons had really been around and the [...]
The second leap is deciding how take your project to an entirely new level. The way Zappos redefined how shoes were sold, Charity:water changed how fundraising was done, or Mission Chinese recreated their genre of restaurant. These leaps are what...
Bear GryllsVideo, photos: Discovery en Español Targeting an adult audience between 25 and 49 years of age Discovery en Español will release the six-part series Bear Grylls: Escape from Hell (Escape del Infierno con Bear Grylls) as part of a new programming block dedicated to human adventure and survival shows Thursday nights. The programs will [...]Show More Summary
Many people, myself included, believe in the power of a strong brand. Brand positioning has influenced buying decisions for years and a company with a strong sense of their own brand and a commitment to authentically walking out that brand is at an advantage over their competitors. Show More Summary
Brands and the organizations, products and services that they represent must deliver real customer value. That is, they must address real human needs and desires. And they must do so for monetary and convenience-related costs that deliver at least a reasonable, if not an outstanding, value. So, brands should deliver real functionality. Often, the most [...]
-Here’s your full jury lineup for the 2014 New York Festivals’ World’s Best Advertising awards, which has added Rob Reilly, Christian Haas and more to the roster. link -Portland-based Bradshaw Advertising has been selected to launchShow More Summary
In one of the more intriguing and usual projects we’ve seen lately, Stella Artois teamed up with “musical craftsman” Andy Cavatorta (who has collaborated with Bjork, among others) and indie rock band Cold War Kids to create “The Chalice...Show More Summary
This week, Wilen New York is hiring an art director, as well as an associate creative director. Meanwhile, Lipman Hearne is seeking a media supervisor, and 87AM is on the hunt for a media planner. Get the scoop on these openings andShow More Summary
It’s hard to relate to, as below freezing temperatures continue here in the northeast US, but in New Zealand people are just returning from summer holiday. Saatchi & Saatchi New Zealand has launched a new campaign for L&P in an attempt...Show More Summary
Over the past year, Yahoo has been working hard to regain their spot at the top of the internet food chain. It hasn’t been going so well but they keep trying. They created colorful new native ads and they recently began testing new options for mobile advertising. Today, they took another big step and this […]
By now, many of you have seen a video called Belief which asks us to believe that hoverboard technology has been invented. The video begins with Christopher Lloyd (who played Dr. Emmett Brown in the series) arriving in a Delorean. The...Show More Summary
By Donna DeClemente, Donna's Promo Talk Last June Instagram added a video sharing feature to its application which allows users to capture a 15-second video and upload to various social networking platforms. This video feature also comes with some filters, similar to Instagram's photo filters, that can help improve the video. Show More Summary
Today Red Tettemer O’Connell + Partners launched “Thank-o-Matic 5,000,000? to celebrate Planet Fitness reaching 5 million members. Visitors to the website can enter their information to receive a personalized thank you video and enter into a sweepstakes for a chance to win a variety of prizes. Show More Summary
Marketing Pilgrim contributor Gareth Davies was at the recent SES London conference, with video camera in hand. He sent back 8 short video interviews, which we plan to share over the course of the week. In this video, Gareth asks Bas van den Beld of State of Digital for his best tips for building a great web site in […]
What's being billed as network TV's first medical marijuana commercial is running in New Jersey this month, and soon this sad little ad will reach Chicago and Massachusetts as well. The spot is for Marijuana Doctors, a medical Marijuana provider that links patients with doctors who are able to prescribe it. Show More Summary