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The mobile revolution is not about technology

The truth is, we live in a permanent technological revolution. Remember when you didn’t have a cell phone because no one did. Granted some of you may be too young to remember that – but the majority of readers are not. That’s a pretty short window. Show More Summary

Appearing to care

We know that your customers will put up with imperfect, but one thing that they'd like in return is for you to care. Marketers keep making big promises, and organizations struggle to keep those promises. Sooner or later, it leads...        

15 Ways to Supercharge Your Digital Marketing #DSMPLS

Good marketing programs involve strategy, goals, target audience, tactics and measurement. Great marketing programs often include a special ingredient to really supercharge the engine of leads and sales. To help you supercharge your marketing success, I’ve reached out to some of the most trusted voices in the digital marketing world speaking at the upcoming Digital [...]Show More Summary

Facebook Wants to Solve Advertising’s ‘Fat Thumbs’ Problem

Summary: With research suggesting that over half of all clicks on mobile ads are mistaken, Facebook has today (8 August) announced an initiative designed to limit the likelihood of users clicking on ad units unintentionally. The update to its Facebook Audience Network includes policy clarifications on unintentional clicks...

Your Best Customers are Calling: How Comms Moves the Needle

Summary: The question is more important than ever: How can communications drive sales? New research from call analytics firm Marchex sheds light on the final call-to-action in a buyer’s journey—the one that ultimately yields the positive outcome sought, such as converting a sale.

Chicken Industry Player Calls Out Marketing Gimmicks

Summary: Last week Jenna Gallegos wrote an excellent piece in the Washington Post titled “10 mega myths about farming to remember on your next grocery run.” At least two of these myths have been actively promoted through misleading label claims that consumers see when they are shopping for products like chicken.

Why Not Now?

You don't need to wait for the future to create the life of your dreams. Why not now? There is no better time than the present. Click here to learn more! The post Why Not Now? appeared first on Project Life Mastery.

3 Reasons Your AdWords Traffic Is Not Qualified

AdWords is one of the most predictable paid media channels. By using it, you’re focusing on people who show their intent in advertising platforms. Search traffic is growing by a lot. In 2014, marketers spent $23.44 billion in the search channel. That same figure for this year is already $32.32 billion, and it’s expected to […]

The CX Imperative and The Role You Play in Making Business Personal

Every now and then, I am asked to write the foreword for a great book. And, every now and then, I say yes. The deal is always the same. Once the book is released, I ask that I’m able to publish the foreword in full to share with you here. Show More Summary

2 Types of CTAs that Generate Qualified Sales Leads

The online generation of sales leads is one of the most common marketing goals we help our clients achieve every day. For many of our clients, and many businesses in general, lead generation is the single most important marketing goal because it has the potential to drive revenue. No matter how strong your brand is,…more


Welcome to my 300,000 subscriber giveaway contest. Are you ready to win some awesome prizes? Click here to learn how! The post 300,000 SUBSCRIBER GIVEAWAY! WIN AWESOME PRIZES. appeared first on Project Life Mastery.

How to Use Webinars for Every Stage of the Customer Journey

How to Use Webinars for Every Stage of the Customer Journey written by John Jantsch read more at Duct Tape Marketing Simply put, webinars (online meetings) are a convenient form of content that gives you the ability to create “one to many” engagements. Show More Summary

A Marketer’s Guide to Minneapolis: Gearing Up for #DSMPLS + Exclusive Event Invite

Next week, Digital Summit will arrive in Minneapolis, drawing in distinguished speakers and attendees from far and wide while placing our hometown at the center of the marketing world for a few days. Whether you’re coming into town to join the festivities, or simply curious to learn more about the Twin Cities and why TopRank [...]Show More Summary


How much does it cost you in tolls to drive across town? In most cities, the answer is nothing. How much does it cost you to take a bus or subway across town? In most cities, if it's available at...        

5 Psychological Triggers You Can Target With Digital Advisors

Did you know that 97% of online traffic just doesn’t convert? The majority of shoppers with an intent to buy simply ignores CTAs such as invitations to sign up, download or make a purchase. By understanding the psychological triggers that motivate shoppers to take certain actions, you can assist them in the decision-making process. Show More Summary

Why Casper Is The $750 Million Startup That Just Can’t Rest

Summary: In early May, the online mattress startup Casper celebrated its third birthday in whimsical style with an event, held in its New York headquarters, modeled after a 3-year-old’s birthday party. There was face-painting, piñatas, and—in a necessary concession to adulthood—a free-flowing open bar. Show More Summary

Apple Joins Instagram to Show Off ‘Shot on iPhone’ Photos

Summary: Although Apple has remained mum on social media for most of its existence, the tech giant is beginning to dip its toes into the social waters with the launch of its first Instagram account. On August 7, Apple revealed an official Instagram account complete with nine posts.

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