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Can Big Data Exist Alongside The Big Idea?
The term "big data" has become quite prevalent in the marketing world lately. In a previous Central Desktop article, I examined the notion of big data and how it pertains to how brands and agencies work today. We started with a simple...Show More Summary
Diaper-Buying, Sex-Starved, Death-Obsessed Lonely Island Guys Promote New Album
Are the guys from Lonely Island trying to say that marriage and kids are shortcuts to the grave? They sure don't seem too happy to be "grown-ass" men, maybe because they're starving for sex, wiping baby bums and visiting their own funeral plots in "Diaper Money," posted below. Show More Summary
Top 5 Social Media Questions Marketers Want Answered
What if you could tap into the minds of 3,000 marketers to find out where they stand when it comes to social media marketing? How valuable would it be to know how your peers are handing the time commitments, social media platforms and measurement? Lucky you and lucky me, the answers to those questions are found [...]
Tuesday Morning Stir
-Suffice it to say that it’s been a busy week for Yahoo as the company follows up its Tumblr acquisition by giving Flickr a makeover. link -Well well, after months of being “under construction,” Naked has finally launched its new site (promo clip above). Show More Summary
Are you working like an entrepreneur?
This illustration for the cover of this month’s TOWN magazine is from my shiny talented niece Alice Ratterree.
Okay. I have question for you this morning.
How long has it been since you were so excited about an idea you couldn’t sleep?
Hmmmm.
I’ve started having some quiet conversations with the Brains on Fire tribe about what excites us. Show More Summary
And Now, It’s Over: C-K Retains Porsche
Well, the decision came a tad quicker than we expected but according to reports from you know who, Chicago-based Cramer-Krasselt’s relationship with Porsche continues as the automaker has retained said agency’s services after a pitch that dragged on for six months. Show More Summary
Jack Link's Will Never Get Tired of Messin' With Sasquatch
Just when you thought you ran out of ways to mess with Sasquatch, someone comes along with lipstick and press-on nails. And as you'd guess, Sasquatch does not care for his glam makeover. In the ongoing saga for Jack Link's beef jerky,...Show More Summary
50 small things to help improve your customer service
Here’s a guest post Greg Meyer, a member of the Customer WOW team at Desk.com, wrote for our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. “The Thank You Effect” is an example of a small action that prompts meaningful next steps to measurably improve service in [...]
Introducing Beardvertising: Tiny Billboards That Clip on to Your Beard
I'm not sure which is more disturbing—the hirsute images that adorn the Beardvertising site from Kentucky ad agency Cornett-IMS, or creative Whit Hiler's use of the work "mancessory" to describe such facial hair. You might recall Hiler...Show More Summary
Looking to Hire or Be Hired? Turn to Social Media (Job Recruiters Love It, Too)
With 98% of recruiters using social media in 2012 and the greatest opportunity for the staffing industry in 2013 being “access to passive candidates via social media,” the potential payoff for taking advantage of LinkedIn, Facebook, and Twitter for recruiting has never been stronger.
My company, Bullhorn Reach, released the 2013 North American Social Recruiting Activity [...]
Why Consumers Are Replacing Designers [PSFK 2013]
Peter Weijmarshausen discussed how 3D printing will allow people to make whatever they want whenever they want in a meaningful and easy way.
Once Again, Jack Link’s Sullies Up to Sasquatch
It’s been almost a year since we last covered Jack Link’s and their Sasquatch antihero, but everyone’s favorite ugly creature is back to sell some beef jerky and beat up anyone who messes with him (it). Minneapolis-based agency Carmichael...Show More Summary
Want Comfortable Shoes That Cost Less Than A Week’s Worth of Coffee?
Go here to see what I have in my red bag of style tips for you. You won’t believe the incredibly affordable and comfortable shoes I have discovered. Between you and me, I didn’t think it was possible to find comfortable shoes at an affordable price. Show More Summary
Your DVD Smells Like A Pizza: Brazilian Ad Agency Debuts Clever Marketing Campaign
Summary: What would you do if you popped in a DVD, enjoyed a great movie, and removed the disc to find…pizza? Advertising agency Artplan Sao Paulo and Domino's in Brazil joined forces to do just that. They wanted to make an innovative, charming, and irresistible ad campaign that highlighted a marriage...
How I Write and How I Decide What To Write
People seem fascinated with routines – how other people get things done and the like. While you do need to develop your own way of getting it all done, it can be inspiring and reassuring to hear how others are doing it. (Yesterday I wrote – 7 Things I Did Not Know About Writing BeforeContinue Reading If You Liked This Post... Show More Summary
European Grads View the Digital Age as Still Arriving
Summary: In an online news release issued via the The Wall Street Journal, the consensus of more than 2,000 European communications students (marketing/PR), is that the world hasn't really seen anything yet of the looming importance of digital marketing/PR communication. Show More Summary
What’s Next for Tumblr?
Yahoo’s recent announcement of it’s intent to purchase Tumblr has brought out the virtual fangs. Let’s take a look at some of the more creative responses. Tumblr users are passionate and are worried about what will happen to their platform. Is that passion enough to keep their pages safe from being “Yahoo’ed?” […]
So you want a career in advertising?
I was recently contacted by a college student who asked if he could interview me for one of this classes. One of the questions he asked is one I get a lot, so I thought I’d share my answer with you here. If you aspire to be in our business...Show More Summary
Stock Images Line The Walls Of NYC Galleries
Shutterstock tried to create more accessible stock images by putting them into an art space in Chelsea.
Thank you Marketing Pilgrim Sponsors!
As we look over the horizon and can catch a glimpse of summer, Marketing Pilgrim would like to take a moment to say thank you to some very important people to us: our sponsors. Since we have rolled out our channel sponsor program we have had great success for our existing sponsors and we [...]
