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Reporter, Springfield - Springfield, IL

Company: Law360 Location: Springfield, Illinois Industry: Publishing - All Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time

Five Reasons Predictive Marketing Software Should Be Your New BFF

Predictive marketing software can have powerful implications for efficiency and effectiveness across Marketing and Sales. Read the full article at MarketingProfs

Manager, Digital Analytics - Livonia, MI

Company: AAA Life Location: Livonia, Michigan Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's

Reporter, South Bay Courts - South Bay, CA

Company: Law360 Location: South Bay, California Industry: Publishing - All Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time

Rebel Wilson and Keegan-Michael Key Star in W+K Portland’s Latest for Booking.com

The pair embark on a road trip to Jordan Peele and Chelsea Peretti's fantasy wedding.

Sprint Named a PR Veteran to Run Its New In-House Agency

Deutsch remains its official agency of record, whatever that means.

Paris Recruits Instagram Influencers To Boost Museum Visits

Ten Instagrammers were enlisted to recreate paintings from the city's museums

Food Tray Uses Conductive Ink To Transform Into Personal Music Studio

To engage its creative audience, McDonald's will let diners create music while they eat

Agency Post-it Wars Are Spreading, as Other Shops (and Even 3M) Join the Fun

There was a time when a big company like 3M might have sent a nasty letter to the agencies waging a Post-it war on Canal Street—telling them to quit sullying its brand name in social posts. These days, though, any company that knows anything about social would be thrilled to see something like this develop. And 3M was. read more

5 Tools That Will Make You A Better Writer

5 Tools That Will Make You A Better Writer written by Alex Boyer read more at Duct Tape Marketing   I love writing. To me, there is nothing more cathartic or soothing than turning off the rest of the world and putting my thoughts to paper. This passion has made it easy for me to create content for Duct…

Marketing and Communications Director - New York, NY

Company: 4A's Location: New York, New York Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

Senior Graphic Designer - Raleigh, NC

Company: ElectriCities of NC, Inc. Location: Raleigh, North Carolina Industry: New Media - Design Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

4 Reasons Your Digital Newsroom Falls Short for Journalists

Summary: Only 6 percent of journalists say digital newsrooms meet their needs. And if you aren’t meeting journalists’ needs, they’ll pass over your brand and cover one of your competitors instead. So how can you ensure...Show More Summary

'Useless Artifacts': Why Brands Keep Making Emoji Keyboards

Summary: In recent months, more and more brands have been hoping that during a casual conversation with friends, people will forego hearts and smiley faces in favor of a Burger King chicken-fries emoji or maybe one of a curly-haired woman using Dove’s shampoo. Turns out, that might not really be how regular people speak. Show More Summary

Does Content Build Brands?

Summary: Last week, Sir John Hegarty of BBH made some very cogent statements about the relative value of content marketing and advertising. This week I was a guest on a marketing podcast that ripped into Hegarty for his comments. I didn't have the time to defend his point of view properly. Show More Summary

Social Media Campaign Fights Hollywood Whitewashing

#StarringJohnCho inserts the asian-american actor into leading film roles

LinkedIn Publishing: 3 Tips for Creating Better Content & 6 Marketers Setting a Great Example

  Let’s face it, our online audiences are being force fed an incredible amount of content on a daily basis. Sadly, it doesn’t matter if they bookmark or subscribe to blogs, find things in search or locate articles in their Twitter or Facebook feeds; it’s overwhelming. And it’s not going to slow down. In fact, [...]Show More Summary

Identity vs. logic

Before we start laying out the logical argument for a course of action, it's worth considering whether a logical argument is what's needed. It may be that the person you're engaging with cares more about symbols, about tribal identity, about...        

What 671 million push notifications say about how people spend their day

Push notifications are a cornerstone of every mobile app’s engagement and retention strategy, yet we know so little about them. Previously I’ve written about why 60% of users opt-out of push notifications and why some pushes are getting 40% CTRs. Show More Summary

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