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Target Removes Clown Masks After Creepy Clown Scare Across the US

Summary: In more than 20 states across the US, creepy clowns have been menacing neighborhoods, causing Target to pull clown masks nationwide "out of sensitivity" for the reported violence and threats being made. The retailer limitedShow More Summary

Are Your Marketing Campaigns the Walking Dead? How To Inject Life Back Into Them

Summary: You’ve been chugging right along with your marketing campaigns, and for a while, they were working. But now it feels like your campaigns are zombies, and your audience is a ghost town. It can be horrifying to realize that your hard work is no longer paying off. Fortunately there are a few strategies to bring your zombified...

Four Habits PR Pros Need to Ditch

Summary: The public relations profession is booming. According to the U.S. Bureau of Labor Statistics, the number of PR people has more than doubled since 2000. And, as public relations, content marketing and social media converge, there...Show More Summary

Build Your Best Email Marketing Campaign… Ever

In 2016, it can seem as if every company is focused solely on social and search advertising. Marketing tactics of the past appear to have fallen out of favor and out of use – in particular, the use of email. Countless different industry blogs utter the same refrain year after year – “email marketing is dead”.…more

Effective Digital Marketing Requires a Game Plan

Digital marketing changes drastically from year to year (and for some industries, from week to week). Industry shifts, web trends, and ongoing marketing innovations present companies with new challenges and new opportunities around every corner. Show More Summary

A 30-Second Ad on Fox’s Empire Would Have Cost You Over $500K Last Year

SQAD released an analysis of the average cost of a 30-second spot for last fall's top shows.

When Good Customers Leave: Troubleshooting Your Customer Retention Approach

Every business needs a steady stream of new leads coming in the door. New business is crucial for survival. If you’re not feeding your funnel, then you’ll limit your capacity for growth and eventually tank. This is why a lot of businesses heavily focus on new customer acquisition. They build out sales teams with aggressive […]

This Ad's Hilarious View of Motherhood Comes From the Makers of Squatty Potty's Pooping Unicorn

Don't pity the matriarch of this chaotic household, even though her kids are jumping off the roof, shooting arrows through the living room and tossing silverware down the disposal. Just listen to her when she gives you some advice on simplifying your life. Show More Summary

This Radio Station Made Fun, Clever Use of Album Covers in Ad for Its Morning Show

Vancouver radio station Rock 101 has a TV spot for its "Willy in the Morning" oldies show, and it's actually good. No, really. read more

One of 2016's Coolest Anti-Trump Ads Has a Headline Most of You Won't Understand

You won't understand this anti-Trump ad, but a lot of gamers will. A billboard went up in Florida this month with a cartoon image of the Republican presidential nominee yelling at a desktop computer, along with a super cryptic headline: "Donald Trump mains Hanzo and complains about team comp in chat." read more

Lincoln Unveils Print Ads Shot by Annie Leibovitz, Her First Photos for an Automaker

The Lincoln Motor Company is out with a new print campaign shot by Annie Leibovitz, the iconic portrait photographer's first ads for a car. The images feature musician Jon Batiste, artist Tali Lennox, actor Giles Matthey and director...Show More Summary

This Brewer Made the World's Most Expensive Potato Chips to Go With Its Fancy Beer

You sit down to enjoy a lovely, high-quality craft beer. And then you ruin the gourmet experience by shoving a bunch of Pringles into your gob. One brewer in Sweden is rectifying this not-really-a-problem problem with a goofy but fun stunt: To go along with the supposed epicurean majesty of its beverage, St. Show More Summary

Clinton Likens Trump to Scut Farkus and Other Memorable Hollywood Bullies in Latest Attack Ad

Scut Farkus. Biff Tannen. "Sweep the Leg" Johnny Lawrence. Donald Trump? Hillary Clinton has often called her Republican opponent a bully, especially when it comes to how he describes women and his critics. But now her campaign has used...Show More Summary

Annie Leibovitz Shot These Lincoln Print Ads

It's the photographer's first time working with an auto brand.

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