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Leo Burnett Crafts World Anthem in Olympic Spot for Samsung

The agency's Sydney and Chicago offices worked on the broadcast/digital spot.

Following Privacy Laws Doesn't Mean You're Not Still Freaking Out Your Customers

When the issue of privacy comes up in marketing, most companies only consider whether they're following policies and laws. But even when you adhere to the rules, you can accidentally creep out clients. Read the full article at MarketingProfs

Senior Account Executive - Charlotte, NC

Company: RSM Location: Charlotte, North Carolina Industry: Not Specified Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

Copywriter - Atlanta, GA

Company: PM Publicidad dba PM 3 Location: Atlanta, Georgia Industry: Advertising - Creative Career Level: Mid Level Career (5+ yrs experience) Job Status: Full Time Salary Range: $76,000 - $78,000

Deutsch Announces a Reorganization of Its New York Office

The news follows the departure of chief strategy officer Anush Prabhu.

5 Ways Content Marketing Can Benefit PR

5 Ways Content Marketing Can Benefit PR written by Guest Post read more at Duct Tape Marketing With the advent of social media, the tables turned for professionals working in the PR industry. All of the sudden, everyone was a publisher. What took weeks to organize – in terms of promotion for businesses and causes – now…

A Redditor Just Showed How Easily the Site Can Be Manipulated for Viral Ad Revenue

If you visit Reddit frequently enough, you'll notice the abundance of accounts that just keep posting old content over and over, reaping the site's "karma" points. But why? Reddit karma is just an imaginary number with no real value....Show More Summary

Nike’s Playbook Encourages Young Girls To Follow Their Dreams

Philanthropic organization Girl Effect is reaching out to young adolescents to prove that no invisible barrier can get in their way to success

Domino's Apologizes for Years of Totally Overcharging You for Pizza on the Weekend

Domino's wants consumers to know it feels guilty about charging more for pizzas on the weekend, and it's trying hard to make things right. For years, the fast-food chain has offered bargain pricing on Monday-to-Thursday carryout, charging $7.99 for a large three-topping pie. Show More Summary

Marketing to Memory: Techniques for Ensuring Your Brand is Remembered

Summary: Andi Bell is able to memorize the order of several decks of cards. He does this by associating each card with a character. The Jack of Clubs becomes a bear, the Two of Spades a pineapple and so on. He picks a route through a city, making note of buildings and points of interest. Show More Summary

4 Ingredients for Overcoming a Political Crisis

Summary: Political crises are impossible to avoid, and few organizations know how to handle them once they do strike. Does yours? The recipe for successful crisis mitigation needs to include the right mix of support, planning and communication. By combining these ingredients, your organization will be able to face any crisis that arises and come out on top.

Silence Isn't Golden: The Case for Office Music at Agencies

Summary: Agencies don’t just show what they represent through their awesome office spaces but through what they listen too as well. When digital agency Poke left its East London office 18 months ago to join other Publicis Groupe...Show More Summary

Agency Sends Copywriter Into Wilderness to Live Exclusively on Its Clients' Brands for 5 Days

You've heard the adage that agencies should use their clients' products. It's the least you can do, if you're going to be selling them. But what if you upped the stakes a little and made a social reality show out of it? One man. Five days. 15 brands... and the ravages of nature. read more

Online Marketing News: Millennial Psychology, Influencer Misconceptions & SEO Issues

The Psychology of Successfully Marketing to Millennials [Infographic] Marketing to Millennials can be a unique challenge. The University of Southern California found that "the younger demographic values authenticity and their peers’ opinions. Show More Summary

"You can not make a spoon that's better than a spoon"

Umberto Eco said that when he was talking about the form of paper books. But I think it raises a challenge for just about anyone who seeks to do something truly great in the world of design (in any of...        

How to Be More Influential

Guest post by Jonah Berger (@j1berger), Professor at University of Pennsylvania’s Wharton School and author of Contagious: Why Things Catch On. This essay is based on his new book Invisible Influence: The Hidden Factors that Shape Behavior...Show More Summary

Two Birds, One Stone: How To Increase Conversions While Building Your Brand with UX

Every digital business wants to build a brand that attracts more customers, converts them, and turns people into brand advocates. Unfortunately, not all websites and apps persuade people to become customers, let alone brand advocates. That’s where the hot trends Conversion Rate Optimization (CRO) and User Experience (UX) Optimization come in. CRO is closely tied […]

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