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Scratch These Terms – Just Do It

Summary: Casting about for a Flack Me post, a stop at the Forbes site is often rewarding, as with Robert Wynne’s offering there on “12 Useless Public Relations Terms.” Is anybody still talking about “thought leadership” in these tumultuous relational times? Apparently so. Show More Summary

Is Your Creative Director a Douchebag? Find Out With the Creative Director Douchebag Detector

Is your creative director a douchebag? Before you reflexively blurt out yes, take a moment and put a little science into proving it. The Creative Director Douchebag Detector Device asks you to describe your boss (or yourself, if you're so inclined) and then determines the kind and level of douchiness embodied therein. Show More Summary

Customer Experience is Meant to be Evocative not Reactive

We are entering an era of customer-centricity, mostly because we have to. But also, because employing a customer focus is the right thing to do. I guess businesses lost their way at some point. Blame quarterly earnings. Blame technology. Blame politics. But over the years, we largely overlooked the importance of the “C” and “R” […]

Graphic Designer - North Chesterfield, VA

Company: Barber Martin Agency Location: North Chesterfield, Virginia Industry: Not Specified Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time

21 Blogs I Turn To When I Need to Learn How To Do Stuff

21 Blogs I Turn To When I Need to Learn How To Do Stuff written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing No shock in this statement – I’m a big fan of blogs and blogging as a core marketing, content and SEO practice. Show More Summary

Honesty is the Best Branding Policy

Summary: We are some of the lucky ones. Our tobacco-addicted father is still alive. Our father smoked for over 25 years. He quit for five years, then started smoking again. He finally quit after his third heart attack, when a nurse told him he had better stop or she would be seeing him again in 30 days, and she, herself, was a smoker. Show More Summary

Brand USA Searches for Creative Agency

Summary: The quest for changing the image of America in order to boost tourism numbers continues. In late 2014, we brought you word that Brand USA boosted Ogilvy PR to its global media partner in order for the agency to oversee its press operations and coverage across the globe. Show More Summary

I’ve never been wrong.

In 2008, I made nine predictions for 2009. And whaddya know? Each and every one of them has come true every year since. I’ve never been wrong. One time I thought I was wrong, but I was mistaken. :) And so, I think I’ll stick with them for 2015 as well. The Earth will complete […]

How to Make a Marketing Impact with Instagram

From James: Today’s post is the fourth and final in a series of articles on social media marketing – all part of a contest within TopRank Marketing for a chance to attend Social Media Marketing World. Watch for live posts from the winner of the contest March 25 -28. Boom! Making an impact and making it quickly is a primary [...]

Shoes that don't fit (and free salt)

A beautiful pair of shoes, but one size too small, on sale and everything.... Not worth buying, not for you, not at any price. Because shoes that don't fit aren't a bargain. And at a restaurant, you may have noticed...        

Words, images, experiences and persistence.

Jay Abdo is a Syrian actor. He stars in Werner Herzog’s upcoming movie “Queen of the Damned.” Alongside Nicole Kidman and James Franco. Prior to this gig, Jay struggled to survive in L.A. Delivering flowers and pizza. Jay used to be a celebrity. One of the most famous and privileged actors in the Arab world. But in 2011, he spoke […]

Public Relations - Media Booker - Smyrna, GA

Company: KEF Media Location: Smyrna, Georgia Industry: Marketing - Public Relations Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience...

The randomness of reality.

Human beings crave control. We want to believe in the power of our choices. To inevitably determine our destinies. Why else do we make resolutions? Indeed, thoughtful planning and disciplined behavior matter. It’s how dreams are made. But control is an illusion. This became distressingly clear to me on New Year’s day. When I read an […]

Senior Account Executive - Ambler, PA

Company: DiD Location: Ambler, Pennsylvania Industry: Advertising - Account Management Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

We become what you expect.

In 1967, thirteen-month-old Daniel Kish had his second eyeball removed. And his mother had to make a crucial decision. Lower her expectations and protect her blind son from the world. Or treat Daniel like any other boy and let him do what he wanted to do. She chose the latter. And that conscious act of faith changed everything. […]

Are Display Networks Full of Conversions, or Just Full of It?

There are hundreds of ad networks that promise to run your ads with the best chance of conversion, the hottest technology, and the most efficient algorithm. So, digital marketing managers, who hear ad network reps beating the drum in one ear and upper management expecting measurable results in the other, are plagued with one key […]

Copywriter - Webster Grvs, MO

Company: Paradowski Creative Location: Webster Grvs, Missouri Industry: Advertising - Creative Career Level: Early Career (1+ yrs experience) Job Status: Full Time Salary Range: Commensurate with Experience

The value of vinyl.

Nielsen released its final review of the music industry for 2014. Digital downloads and CD sales are shrinking. Streaming is booming. And the biggest music comeback of 2014? Vinyl. LPs. A groove that needs a needle. Last year more than 9 million vinyl records were sold in the US. The best year since 1991 when […]

This Agency's Weekly 'Clean the Fridge' Emails Are a Thing of Beauty

No workplace email gets trashed faster than a mass reminder to clean out the company refrigerator. Heck, I wouldn't even bother to open one. (Such an email, I mean. The fridge—I'd open that, sure. I've got to stow my Limburger-onionShow More Summary

Marketing Coordinator - Farmers Brnch, TX

Company: Taco Bueno Restaurants Location: Farmers Brnch, Texas Industry: Marketing - Other Career Level: Entry Level (less than 1 yr experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

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