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With ‘Forces of Destiny,’ Hasbro Makes Its Biggest Push Yet Towards Female-Skewing Star Wars Toys

Summary: Though the trend nowadays is to advocate for non-gendering toy categories, there are still some overall generalities that can be made about character-based figures from the major toy companies. If its detail is all sculpted and fires a spring-loaded missile, it’s an action figure aimed at boys. Show More Summary

Heat Launches First Work Out of its New York Office in Global Push for LG’s G6

Heat launched the office last May and welcomed Evan Slater as its creative lead earlier this year.

Getting Started with Analytics Attribution

As much as we’d like to think that a conversion is a nice, neat and organized path from one point to another, the conversion process is often more like a twisting road map of tangents, intersections and loops that involve a whole host of customer touch-points. Analytics attribution can help you not only make sense […]

Media Planner/Buyer - Digital & Traditional - Rochester, NY

Company: JAY Worldwide Location: Rochester, New York Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

Samsung Is Lugging a Giant S8 Phone and Photographing It in the 20 Loveliest Spots in Britain

It's nice to see that after all the drama associated with its exploding phones, Samsung isn't burying its head in the sand. For its S8--the phone it's released to replace the combustible Note 7--the brand is prepping the biggest flagship phone launch in its U.K. history, with the world's largest smartphone. Samsung surveyed about 2,500...

How To Make $100,000 In A Year

I would like to answer a question that someone sent me recently on Snapchat regarding how to make $100,000 in a year.  The amount of money that you make in your life right now, is in direct proportion to the amount of value that you are adding to your employer, company, marketplace, or business. Show More Summary

New Report: Top Content Marketing Growing Pains for B2B Enterprise Marketers

Every organization experiences growing pains when it comes to growing their content marketing program. Customer needs quickly evolve which means that brands need to be agile enough to meet consumer demand. The group that maybe has it toughest of all is B2B enterprise marketers. The added complexities of supplying content for multiple business units and [...]Show More Summary

How thin is your ice?

When something goes wrong, how do you respond? When you own assets, when your position feels secure, when you're playing the long game, a bump in the road is just that. "Well, that was interesting." You can learn from it,...        

Spring is Here: 5 Ways to Breathe New Life Into Your Media Relations Efforts

Summary: Ah, spring – it’s here. We’ve begun to feel it in the air. It’s a rebirth of sorts, a time when things come out of hibernation and start to blossom. Maybe it’s time for us to bring our media relations...Show More Summary

A New Era of Marketing at Acura is Underway

Summary: Luxury automaker Acura is out with a new campaign for its 2018 TLX sedan that it says reflects a new era in Acura marketing. That’s because the brand is going back to its roots with messaging about Precision Crafted Performance and an overarching thesis that includes exhilarating experiences, youthful optimism...

UK Ad Agencies Rethink the University Degree as a Job Requirement

Summary: Advertising might have its roots with the working class, but the university degree has long been a requirement. Now, with rising education costs and a lack of diversity, several U.K. agencies are reassessing their reliance on...Show More Summary

Junior Graphic Designer - Bakersfield, CA

Company: eMedia Marketing Solutions Location: Bakersfield, California Industry: Not Specified Career Level: Early Career (1+ yrs experience) Minimum Education: High School or Equivalent Job Status: Full Time

Culture is Either the Roadblock or Highway to Innovation – We Need Leadership not Management

After studying customer experience, digital transformation and innovation for so many years, I’ve found that the next big thing in business (r)evolution is culture. The other most interesting thing I’ve learned is that while businesses are readying or investing in change, the definition of meaningful culture is elusive or inconsequential. Show More Summary

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