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The Ridiculously Phallic Crunchie Ads of the 1950s.

Let me feed it to you—s l o w l y—baby. CLICK ADS TO ENLARGE.SCENE:offices of London ad agency Subliminal, Persuader, & Manipulate, 1957.Subliminal: "Gentlemen: I just got off the phone with Fry's. We got a new giant bar to push, the 6D. Show More Summary

Houston Astros' Spoof of Viral Shopping Mall Ad Is as Bad as the Team's Record

When you have a.420 winning percentage, you come up with creative ways to put butts in seats. And Houston Astros pitchers Dallas Keuchel and Collin McHugh certainly didn't balk at the idea of giving advertising a shot in the form of this parody of last week's viral mall commercial from Missouri. Show More Summary

Ogilvy & Mather NY Hypes ‘The Chase’ for NASCAR, ESPN

Ogilvy & Mather New York hypes NASCAR Sprint Cup’s “The Chase” elimination series with a new campaign for NASCAR and ESPN entitled “Battle of Nations.” The campaign spot, entitled “The Hype,” which will run in 15, 30 and 60-second formats,...Show More Summary

New Facebook spam updates: include links, but don’t ask users to click them

Facebook has just announced two new updates that it thinks will help weed out the amount of spam that shows up in your timeline. First up, Facebook plans to penalize posts that encourage you to click a link without telling you much about it. In other words, “click bait.” Here’s the example they give: That […]

New Agency Wants to Turn Every Ugly Craigslist Ad Into a Thing of Beauty

Craigslist is not a place where you tend to find beautiful, creative, compelling advertising. It's almost all amateur ads, after all, and created within a fairly limiting framework. Still, we've seen what can happen when people do put a little effort into it. Show More Summary

Venables Bell & Partners Veers Off-Script for Audi

Here’s another clever entry in the “meta/self-aware” category via Venables Bell & Partners for client Audi. The first spot is particularly appropriate considering the fact that it will run during tonight’s Emmy Awards: The second spot offers a brief extension of that intro after the jump. (more…) New Career Opportunities Daily: The best jobs in media.

6 Advanced Steps for Doubling Your Activation Rate

Imagine you’re living the marketer’s dream. You’re acquiring hundreds, even thousands, of customers every day because your product and marketing are just that awesome. Your team, spouse (or Tinder match), and family are excited as your company gets more valuable by the day. However, all this means nothing if you ignore one key metric – […]

Ad Exchange Primer for Cynics | LinkedIn Adds Targeting | Google Eats Potential YouTube Competitor

Robot Invasion: George Simpson explains, only half-jokingly, how the industry got to where it is today ("akimbo" comes to mind) in regard to programmatic buying of various sorts. It is probably the most cynical and perhaps the accurate...Show More Summary

Nail Polish Invented by College Students Changes Color When It Detects Date-Rape Drugs

Here's the newest example of a clever invention that shouldn't have to exist. Undercover Colors is a line of chemically enhanced nail polish currently being developed by undergrads at North Carolina State University. The polish can reportedly...Show More Summary

Gap's New Celebrity Ads Tell Us to 'Dress Normal.' What Does That Mean, Exactly?

See this Gap ad with Anjelica Huston? How would you describe her look? Stylish? Sophisticated? Exceptional? Not according to Gap, which, as you can see, chooses a more unlikely word: Normal. "Finding your own version of 'Dress normal'...Show More Summary

72andSunny Shames Celebrity Smokers for truth

Have you ever noticed that a disproportionate number of celebrities happen to smoke in their spare time? That fact provides the motivation behind this new spot for truth (itself an offshoot of the national public health organizationShow More Summary

Airbnb Posts Its Strangest Listing Yet, Inviting You to Spend the Night at Ikea

I love the smell of Hemnes in the morning. Some lucky Australians will soon wake up in an Ikea store in New South Wales after spending a night there as part of an oddball promotion with Airbnb. Interested parties can sign up on the lodging...Show More Summary

Sales is broken

Most sales organizations are built and run as if it were still 1989. The sales model is broken. From 2004 through 2014 it has been a decade of the rise of Inbound Marketing. Now, from today through 2024 will be...

TV Land Names Mediahub/Mullen Media AOR

Mediahub/Mullen was awarded media buying and planning duties for TV Land, following a review that also included Fallon, reports Adweek. TV Land had previously been working with agencies on a project basis. The assignment marks the agency’s...Show More Summary

How to Show Real ROI for Your Content Marketing eBook

We must hold ourselves accountable to higher level KPIs so we can stop fighting for our discipline and start fighting for more budget. Julie Fleischer @jfly The most elusive of white rabbits in the content marketing world seems to be the question of how to best measure ROI. According to a study by CMI and MarketingProfs, [...]

Female CEOs Pose for Underwear Ads: A Step Forward or Back for Women in Tech?

Is it controversial to be a CEO in your underwear? Many brands have been changing the way they use models in their ads lately. Several have promised not to airbrush models, and one used only women with PhDs for a campaign. Now, underwear...Show More Summary

Van Damme Sculpts Ice Bar for VCCP, Coors Light

Jean-Claude Van Damme is back for Coors Light, sculpting an ice bar in the Rocky Mountains with his bare hands in a new UK spot from VCCP. Following in the footsteps of last year’s “Epic Split” for Volvo, Van Damme is now synonymous with advertising gold, and the VCCP spot capitalizes on his image in a way reminiscent of that ad. Show More Summary

Four Things About Branding That B2Bs Can Learn From Nonprofits

B2Bs often turn to B2Cs for examples of creating a passionate audience. But I think B2Bs should turn to nonprofits as an example. Here's why. Read the full article at MarketingProfs

Hi! I’m back.

I haven’t written my daily blog posts in a few months, but I’m back, and plan to hit it regularly again. This is my biggest break since I started writing in 2001, and I’m glad I did it. I had a lot of deep strategic and marketing writing to do for the company, so I […]

Monday Morning Stir

-Blind adventurer Erik Weihenmayer stars in new Nature Valley spot (video above). link -A look at the most dangerous agency job. link -Does gender make a difference in running an agency? link -Burger King will be giving away smartphones this week. Show More Summary

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