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This Ad Campaign (And A Bunch of Other Stuff) Was Paid For in Meat

To prove that Montana's Best of BBQ Sampler event is irresistible, the Montana's team tried to shoot an entire ad campaign by bartering with BBQ ribs, sausages, chicken, brisket, and shrimp. And it worked. Created by Vancouver-basedShow More Summary

Jaws in Lake Ontario? Nah, It Was Just a Shark Week Video Prank

If you thought there was something fishy about that YouTube video of a shark swimming off Lake Ontario's Wolfe Island, you were absolutely right. The clip—uploaded on July 10, with nearly 650,000 views so far—was part of a marketingShow More Summary

What the European Union's Ruling About Google May Mean for Marketers Everywhere

The European Union recently ruled that people have the right to ask Google to remove defamatory info about them in its index. Here's how that ruling may affect marketers. Read the full article at MarketingProfs

Wunderman Taps NBA Marketing Exec Jamie Gallo

Wunderman has announced the hiring of Jamie Gallo as president of its New York office, “responsible for delivering the full spectrum of Wunderman’s brand experience, customer engagement, data and analytics, and World Health offerings...Show More Summary

5 Awesome Apps for Creatives + Community Managers

Want to transform text from boring black-and-white into colorful content? Meet Wordswag. With just a few clicks of your iphone, you can create gorgeous, pin-worthy graphics. No matter how much you love your coworkers, sometimes you just need to get in the zone. Show More Summary

The Future of Conversion Optimization – What’s New and What’s Next

Trend forecasting posts are usually reserved for the New Year, but so many changes have happened already through 2014, that we’d be remiss if we didn’t tackle a few of them now. With conversion optimization, the user still remains the key pivotal player, but the way they interact with the web and how they buy […]

RESEARCH: How Ben & Jerry's, Hollister KPMG Won With Paid, Owned And Earned Media

The old adage, "you get what you pay for" may no longer be true when it comes to traditional paid media investments. Effectiveness of traditional advertising and paid media - TV, newspaper, print - is on the decline, so marketers are choosing to push their dollars to social advertisements. Show More Summary

Wednesday Morning Stir

-At The Drum Live, agencies were challenged to respond to a creative brief from Unilver in just a few hours (video above). link -The most hated social media company is… link -Chief happiness officer is the newest, creepiest job in corporate America. Show More Summary

How Cannes Became South by the South of France

A partial Cannes stereotype: on a yacht catching up with a glamorous friend (Caroline McCarthy), though no rosé in sight (image courtesy of Mail Online). This article was originally published in Ad Age; the pre-edited version is below. Show More Summary

If You're In the Shadows, Stay There

Summary: When the European Union began fussing with "the right to be forgotten" last spring, some observers thought the ability to have unfavorable stories deleted from Google was a great victory for privacy rights. Except they didn't count on publications whose stories are pegged for deletion reporting on their travail...

Giant Orca Eats SeaWorld CEO In Front of Comic-Con Attendees

As thousands of Comic-Con fans deplane, the first thing that they'll see won't be a promo for the next Avengers film or The Walking Dead but a huge graphic cartoon of a captive orca with SeaWorld's CEO in his mouth. The display, which...Show More Summary

Facebook improves mobile ad performance with device specific targeting

Facebook previously allowed advertisers to minimally target their ads to mobile device users. The options were limited–operating system and whether they were on wi-fi or not. The social network has announced improved targeting–allowing advertisers to target say, a Google Nexus 10 with a minimum OS version of 3.0, who are on Wi-Fi, if they so wish. […]

Banning TV Advertising?

Summary: As much as we bicker and point fingers about good and bad advertising, the political correctness of the regulators, the silly topic of advertising to children, or the relentless sexual nature of ads, we have never pioneered the idea of just banning advertising. That hurts too many businesses across too many industries. At least in the United States.

What Marketers at Dell, IBM, Optum, General Mills and Bank of America Think About the Future of Search Marketing

As the search marketing industry continues to feel the sting of Google narrowing down what passes as acceptable search marketing practices, more practitioners find themselves having to defend the channel. This is more true with SEO than Search Advertising, but for many, search marketing isn’t exactly the poster child it once was. But that’s not [...]

The U.S. House Signals Significant Mobile Usage Upticks

If your company isn’t already leveraging mobile communications for customer and stakeholder outreach – which, admittedly, it should have started doing long ago – the U.S. House of Representatives just provided a major indicator that you are falling behind the times. Show More Summary

Are You Lucky to Have a Dick's Sporting Goods In Your City?

Summary: At family gatherings we talk about the great shopping at Dick's Sporting Goods -- a well-merchandised store with a huge selection of product. Occasionally, we take a trip just to go there because it is fun. And we usually buy something. Dick's has three store prototypes they use based on market characteristics. They have traditional 50,000 sq. ft. single-level stores...

Same as it ever was

Here are two of the first photographic portraits ever taken, far more than a hundred years ago: They could have been taken with Instagram, no? I'm all in favor of self-driving cars and advanced robotics that will change everything. But...        

How to get more clients from your newsletter or blog

Leigh asked me a great question yesterday. She wanted to know why her newsletter, which has over 5000 subscribers, generates very few client inquiries for her consultancy. As Leigh was making a mistake, common to lots of newsletter publishers and bloggers, I thought I’d share my answer with you. Show More Summary

5 Tips You Need to Know to Improve Your Twitter Strategy

If you haven’t already heard, Twitter is becoming the new 1-800 number. Across the world, customers are using Twitter to publicly voice their pleasure or frustrations with a brand. It provides a make or break opportunity for brands. Responding to tweets, whether good or bad, will almost never do any harm (assuming the company tweets […]

Tuesday Talks: The Man Who Discovered Einstein & Why Big Ideas Don’t Work | A Marketing Keynote Presentation

You could say I’m a lover of history. Not the boring “memorize which King came after which King” kind of history. No, instead I love the stories that history gives us of characters that we may already know, or objects we may interact with … but seldom think about in terms of their origins. This talk shares two of my favourite... Read More >>

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