Deb Hagan joined The Martin Agency from Walmart in 2012.
Summary: Journalism’s always been a pressurized profession, but today it may be draining journalists more than satisfying them. This, of course, can be ominous for PR practitioners as they seek to cultivate press contacts. “It...Show More Summary
The app marketplace is overflowing—and continuing to overwhelm customers with choices. Creating an explainer video can help your app be seen in the sea of apps. Read the full article at MarketingProfs
Diet Coke is embarking on a fun new packaging stunt in the U.S., using HP Indigo digital printing technology to create millions of completely unique labels—in a campaign appropriately themed, "It's Mine." Every 12-ounce glass bottle will feature a different design—no two bottles will be the same. Show More Summary
Budweiser released one of its two Super Bowl spots from Anomaly, tackling the issue of drunk driving with the always charming Helen Mirren. The “Notoriously frank and uncensored British lady” addresses the camera and audience from a restaurant table as where she is presumably enjoying a burger and a Budweiser with the opening line “The collective we are dumbfounded that...
Average site conversion rates hover around 1-2%. That means at any given time, you have another 98-99% of people just hanging out. So… WTF are they doing? They’re looking, searching, procrastinating, hunting, browsing, considering, analyzing, evaluating, thinking, questioning, investigating, and comparing. Show More Summary
Live-action specials engage kids with an enriched experience
The former Degrassi actor makes some changes to his recent hit "Hotline Bling."
"Nicolas is about to have an accident. He will die in a few minutes." Agency La Chose Group took a slightly different route in dramatizing the impact a collision can have on the people involved in a new spot for France's DSCR (the Road Circulation Security Delegation). Show More Summary
Summary: For some time now, we've been monitoring the debate between marketers and agencies about how transparent the relationship should be between them. How close is too close? Could this closeness or transparency creep on proprietary information? Who knows. So when the 4A's, the organization positioned to represent advertising agencies in the U.S., released its guidelines...
Summary: Brahmin handbags are distinctive in their look, feel, and strategy. They are an American company with production in Massachusetts. Their bags feature embossed cowhide leather and mixed media. They look like no other bag on the market, and they have customers like none other. The company has been around since 1982 — not too long and not too little.
Each day customers are becoming increasingly self-directed, and are using search engines, content assets and social media to help guide purchasing decisions. Need proof? The average person now spends approximately 8 hours each day consuming some sort of media. There is an enormous amount of opportunity for brands today to incorporate strong visuals as part [...]Show More Summary
Of course it is. The definition of a thrill is temporary excitement, usually experienced for the first time. It's thrilling to ride a roller coaster. The fifth time you have to ride it, though, it's more than a chore, it's... ...
Company: Modea Location: Blacksburg, Virginia Industry: Not Specified Job Status: Full Time
Celebrities star in a new PSA campaign to increase pet adoption, with a slight twist: The stars in question are two dogs and a cat, all shelter animals before their respective rises into the spotlight. Bento, better known as Keyboard...Show More Summary
Also, some possibly-vegan bears.
In this quirky PSA, Deadpool tells you to tweak the tomatoes before you go cucumber-crazy. Still don't get it? He can be clearer: Touch yourself tonight. Deadpool took a moment out of his busy movie marketing promo schedule (involving...Show More Summary
I have always been a huge fan of Change This Manifestos. The limited format forces smart people to edit themselves and get straight to the point. I know, we did a couple ourselves and it’s great exercise in restraint. Today I stumbled on one from Anese Cavanaugh called Showing Up: 32 ways. Good stuff I plan … The post You’re not BUSY. appeared first on Brains on Fire.
The spot compiles nearly 40 years of HRC soundbites.
Liam Neeson stars in "Man From The Future."