Do you want customers (donors, backers, voters, members, vendors) who are: Litigious Price shoppers Loyal Bureaucratic Demonstrative Followers Leaders Luxury-focused Skittish Trusting Bottom fishers Eager Confident Easily amused Uncomfortable talking about money Part of the crowd Afraid Outliers Desperate Rich...
It’s amazing how much control you have over your results, so long as you’re willing to accept responsibility. You can’t control another person’s attitude, but you can control how you react. You can’t control the economy, but you can control how you adapt. Show More Summary
Few will argue that Sony is currently facing one of the biggest (and strangest) corporate crises ever witnessed in Hollywood, or anywhere for that matter. And that’s saying a lot, given the doings of those who earn their livings in the star-making capital of the world. But this crisis is different than others. I spent […]
Weekend Favs December Thirteen written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. Show More Summary
Before you finish your new idea or launch your new project, it's worth taking a few minutes to realize that two costs are dramatically underestimated: 1. The cost of selling. How much will it cost you to sell this to...
When someone reads your social network updates, your blog posts, newsletter articles or the marketing pages of your website: Does it tell them what you stand for? Does it explain why they should give a rat’s ass about your business?Show More Summary
CP+B Poaches W+K CD to Run LA Creative Hill Holliday Is the Best Place to Work in the Ad Industry Translation Wins the NBA W+K Plants Tongue in Cheek for Andy Awards Taco Bell Sends Digital Creative Duties to Deutsch Deutsch LA Gets Aggressive for Sprint CP+B Appoints Jason De Turris as CSO New Career Opportunities Daily: The best jobs in media.
-Arnold Furnace, Australia brought together friends and family with “Holiday Holograms” for Jack Daniel’s (video above). -GNC is reviewing its media account. -Digiday suggests “Five New Year’s Resolutions for Brands.” -Las Vegas-based...Show More Summary
The folks over at Chicago agency Plan B crafted their own sarcastic take on the The Elf on the Shelf, “The Ad Agency Elf on the Shelf,” for the agency’s holiday card/ As might be expected, the ad agency elf is a little more ornery than his non-agency brethren, while also showing a taste for alcohol. Show More Summary
It’s a rainy Friday here in Southern California, but we’re still better off than some of you in the North! It’s a good day to settle in with a hot tea and long list of links to check out. So here we go; Twitter Tailors Twitter just launched tailored audiences from mobile apps. Now you […]
Remember the Ice Bucket Challenge? We asked people to dump a bucket of freezing water over their own heads in order to raise awareness of ALS and increase donations for research? Sounds silly, but that summer stunt led to over $220 million in donations to the ALS Association and earned a spot as the number […]
BBDO New York is launching two new platform-based campaign for Lowe’s utilizing time-lapse video on Vine and Instagram. In the Vine campaign, “Tap Thru How-To” viewers can watch a time-lapse, step-by-step video of a home improvementShow More Summary
Our friends at Adweek just received an internal memo confirming that JWT will no longer be AOR for Vonage. JWT won the account from TBWA\Chiat\Day in January 2013 after “a very competitive review, in which all of the agencies showed an impressive effort and high-quality work,” but the company may not have an AOR at all moving forward. Show More Summary
Personal Growth: There’s More Than an App for That written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing, and today’s guest post is from Rusty Brett – Enjoy! It’s no secret that personal growth and development is easier said than done. Show More Summary
In international campaign news, W+K New Delhi collaborated with production company Gang Films Paris for this lavish “Warrior Princess” ad promoting Forest Essentials. Directed by Carole Denis, the spot has a cinematic feel and scope that makes it truly ambitious. Show More Summary
In this world of hybrid-multitasking-pivot-disruption, it's becoming crazy difficult to explain the work we do—not only to ourselves, but to others. Now, on the heels of the Hipster Business Name Generator, viral marketing agency Thinkmodo has just the answer to the "I-can't-think-of-what-to-call-me" holiday blues. Show More Summary
Once you’re an established SaaS, you’ve overcome the beginner stage issues. You’ve got users, you’ve got some word of mouth going, and things seem pretty good. But if your business team gets too complacent, you can easily stall out and flounder. Mistakes that wouldn’t happen in a smaller scale startup can happen at an established […]
Nowhere is the world more carefree than inside stock photographs. The sense of normalcy they communicate is so pervasive, it's become cliché. Which is why it's such a stroke of genius that Isobar Poland is developing a stock-photo bank using only models who are cancer patients or survivors. Show More Summary
Here’s a new and timely campaign from Saatchi & Saatchi’s New York office. The client is Brotherhood/Sister Sol or “Bro/Sis,” a Harlem-based youth development organization that has played an active role in the movement to reform theShow More Summary