Company: FCB Chicago Location: Chicago, Illinois Industry: Advertising - Interactive/Digital Career Level: Mid Level Career (5+ yrs experience) Job Status: Full Time Salary Range: Commensurate with Experience
Summary: It has been clear in the United States that marketers and advertisers across the country have been searching for more ways to be creative, whether it is making more appealing advertising, creating different product packaging, or even creating and designing new product offerings and services.
Summary: In an ideal world, it would be great for everyone in the world to support and buy your product. In the real world, your brand tends to appeal to a certain demographic or group of demographics. One such important group is the Millennials, especially since they comprise 21% of discretionary purchases.
Does this group have a loyalty oath? Brittle organizations are focused on which end of the egg you open. Are you wearing the team jersey the right way, saying the incantations each time, saluting properly... Resilient organizations are more focused...
The Lexington Parking Authority has launched a 'Food for Fines' program, waiving $15 off parking citations for every 10 cans donated
In Order to Scale You Must Be Obsessed with Delegation written by John Jantsch read more at Duct Tape Marketing The difference between someone that thinks they are a business owner and someone that thinks they are an entrepreneur is one of mindset mostly. A business owner looks at the work to be done and asks – how can I…
While many executives talk about the topic: your culture is your brand — few truly get it. First, let me explain why the two value systems need to be aligned. Then, at the risk of sounding arrogant, let me tell you why most people fail to get it. With the advent of social media, and...
R/GA vets Pat Stern and Ken Hamm have been developing "PRoPS" for some time.
Traditional marketing strategies that rely on forced attention grabbing, such as TV and radio advertisements, direct postal mailers and cold calls, aren’t overly effective at generating interest (and they certainly aren’t cheap.) Today’s consumers don’t want to be told what they should be buying– they want to be showed how a product or service meets…more
Company: Cotton and Company Location: Stuart, Florida Industry: Not Specified Career Level: Senior Level Career (10+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience
No self-respecting British advertiser wants to be left behind at this time of year, since the run-up to Christmas has become known as the U.K.'s version of Super Bowl for commercials. And Warburtons, a purveyor of baked goods, might have just surged ahead by enlisting the Muppets for a holiday musical extravaganza. Show More Summary
Company: PureRED Location: Stone Mountain, Georgia Industry: Not Specified Career Level: Early Career (1+ yrs experience) Job Status: Full Time
It's hard to listen to A Flock of Seagulls' "I Ran (So Far Away)" without feeling some hint of superiority. The song is arguably good, a perfect entry in the time period's myriad synth-pop hits. But because of the band's lead singer and his particularly styled coif, the band became an easy punch line, emblematic of the over-the-top 1980s culture. Show More Summary
Two 15-second spots promote the chain's $1.49 nuggets deal.
It's a pretty established rule of museum marketing that your advertising should show off, you know, what's inside the museum—particularly if you've got some famous artwork in there. But Grey London rejects that entirely in a bold new campaign that gets rid of the art and instead tries to tell the fascinating stories behind it. Show More Summary
Havas France and Universal Music Group mourn those who passed.
The agencies teamed up for Star Wars-themed ads making up the latest in HP's "Keep Reinventing" campaign.
Cameron Harris has served as a creative director for CP+B L.A. for nearly four years.
Company: The Bantam Group Location: Atlanta, Georgia Industry: Not Specified Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience
Company: CarMax Location: Richmond, Virginia Industry: Not Specified Career Level: Management (Manager/Director of Staff) Job Status: Full Time Salary Range: Commensurate with Experience