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The Moscow Marriott

As the year 2014 takes its last breath, two stories caught my eye. The first from The New York Times explored how the Internet can still be a powerful tool to activate civil disobedience even with draconian government censorship stifling free speech. Show More Summary

Question checklist for reviewing your new marketing materials...

For that new video, or that new brochure, or anything you create that you're hoping will change minds (and spread): What's it for? When it works, will we be able to tell? What's it supposed to do? Who is it...        

Stop marketing to the wrong people. Really. Stop it!

Today, I’d like to show you how to massively improve your sales results or attract more clients, with a simple and powerful improvement to your marketing. Your prospective clients Let’s start by taking a look at your prospective clients. Show More Summary

7 Ways to Provide Exceptional Customer Service for Ecommerce (Infographic)

Ecommerce is an industry where exceptional customer service is a necessity. If you’re a smaller ecommerce company, many visitors may be wary of buying from you. It’s your job as a company to help people overcome these hesitations. Exceptional customer service can play a big role. Today’s infographic focuses on seven ways you can provide […]

Friday Round-Up: Twitter video ads, top trends and more

Hello Friday followers, it’s time for another round-up of stories that caught my eye but didn’t make it into a post. I’m going to begin with some potentially annoying news from my favorite social media network, Twitter. AdWeek says Twitter is getting ready to launch an unusual version of autoplay for Twitter video ads. Like […]

Infographic says scrollers are now touching bottom

Scrolling, scrolling, scrolling; keep those users rolling. Footers now are golden, don’t hide! Forget the olden fold rule, just use the mobile phone tools, and let this infographic be your guide! (Extra points to anyone who sang along!) Content Square just sent over a sweet infographic on a topic I haven’t seen covered in ages. […]

Friday Odds and Ends

-Fuhu enlisted magician Adam Trent to promote its new Nabi tablets (video above). -Carmax launched a media agency review. -NBC claims it would be “a huge disappointment” if its Super Bowl broadcast didn’t break ratings records. -Lowe...Show More Summary

W+K Amsterdam Unveils ‘Booking Now’ for

W+K Amsterdam has launched an integrated campaign for introducing the Booking Now app. In a series of four 30-second spots which begin airing this Sunday, W+K Amsterdam borrows a trick from “Ship My Pants,” ending each ad with the almost-expletive filled, “The right room, right booking now,” in suggestive circumstances. Show More Summary

Olson Debuts First Broadcast Spots for Supercuts

Olson recently debuted its first broadcast campaign for Supercuts, featuring three 30-second spots. For each of the spots, an individual was tasked with documenting their hair growth from day to day through a series of selfies. The agency...Show More Summary

W+K, AKQA Amsterdam Start Great Things for Netflix

The Amsterdam offices of Wieden+Kennedy and AQKA recently launched a new campaign to promote client Netflix in the UK, Ireland, The Netherlands and “The Nordics.” The first spot aims to answer some of its own titular “Big Questions”Show More Summary

Maker of Giant Tablets Has a Magician Accost People on the Street and Supersize Their iPads

If you could magically turn your iPad into a much bigger tablet, would you? Fuhu is promoting its giant new Nabi tablets. (They're available in 24-, 32-, 43-, 55- and astonishing 65-inch versions.) To that end, it made a new reality-style...Show More Summary

This Samsung Headphones Ad Is Such Utter Arty Nonsense, It's Actually Kind of Good

Moody black-and-white photography. Whispered dialogue. Ethereal soundtrack. Pouty orgasm faces. Sensual mid-air ballet. Amazingly, this isn't a perfume or fashion ad from the '90s but Cheil Worldwide's latest spot for Samsung Mobile, supporting the brand's Gear Circle Bluetooth headset. Show More Summary

Ikea Loved This Illustrator's Fantastical Doodles on Its Catalog So Much, It Hired Her

Some companies might take exception to your scribbling all over its catalog. But not Ikea. For a while now, British illustrator Sarah Horne has found the Ikea catalog to be an inspiring canvas on which to draw fantastical scenes—with mythical creatures all relaxing in minimalist Swedish homescapes. Show More Summary

Loft's Video of a Woman Exercising in Plastic Wrap Bombs Big Time

Loft, the more relaxed of the Ann Taylor fashion houses, recently posted a video of a young woman frantically binge-exercising with plastic wrap on because she's going to a wedding. While the video, part of a new web series, is desperately unfunny, it's meant to be satire and was taken out of context, according to the brand. Show More Summary

Deutsch LA Introduces ‘Mop Dog’ for Dr. Pepper

Deutsch LA recently launched a new ad for Dr. Pepper, introducing “Mop Dog.” “Mop Dog” is a Puli — a Hungarian breed that develops natural dread locks or “cords” giving it a distinct, comical appearance — who roams around in search of a home. Show More Summary

The Ultimate Pinterest Marketing Guide: How to Improve Your Reach and Promote Your Brand

If you still think Facebook and Twitter are the be-all and end-all of social media marketing tools, think again. Say “Hi” to your business’s new best friend – Pinterest. Pinterest pins are 100 times more spreadable than a tweet, with the retweet average hitting only 1.4%. And, as for Facebook, the half-life of a pin […]

Donny Deutsch Scored a TV Show

Donny Deutsch may be out at the agency that bears his father’s name, but he’s all the way in at The USA Network. Yesterday, we caught word from TV Guide that Deutsch the younger will soon star in his own old-style television programme called Donny!. Show More Summary

EnergyBBDO Teases ‘Coin’ Super Bowl Spot for Bud Light

EnergyBBDO today released a 15-second teaser of “Coin,” the 60-second Bud Light Super Bowl spot featuring a life-size game of Pac-Man. The “Coin” teaser doesn’t reveal much — but then there’s not really all that much to the premise, so showing much of the actual game might detract from the spot’s impact on February 1st. Show More Summary

Ads Urge British Women to Get Out and Exercise in All Their Jiggly, Sweaty Glory

Exercise is hard enough already without your arm fat flapping like a chicken wing to discourage you. But if we could learn to stop worrying and love the sweaty slap of our chubby thighs, we might never think twice about hitting the gym or the field. Show More Summary

Merkley & Partners Teases Super Bowl Spot for Mercedes

Merkley & Partners launched a 30-second teaser for Mercedes’ Super Bowl spot, featuring NFL legend Jerry Rice. In the teaser for “The Big Race,” Rice discusses who will win the race between the Tortoise and the Hare with eight-year-old and “pet rabbit owner” Andrew Hunter. Show More Summary

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