Summary: Can the glitz and glam of fashion and CPG advertising work in the nonprofit arena? It is hard to say. People do like to be entertained and informed when it comes to advertising, but when does it seem like the campaign is doing so much that the work overwhelms the message? Again, we don't have a concrete answer.
Summary: Generally speaking, people stop into Starbucks for the experience — calming music, friendly baristas, quality food and beverages, and, of course, free wifi. You have to admit, free wifi in public places is like gold to the average citizen. Show More Summary
Summary: Times are a-changing, and change can be a glorious thing if you are riding the wave of change. Change can be a burden and frustration if you are fighting for your old way of life. Technology has infiltrated the watch market in a new way with the advent of smartwatches and wearable tech.
Students choose to attend expensive colleges but don't major in engineering because the courses are killer. Doing more than the customary amount of customer service is expensive, time-consuming and hard to sustain. Raising money for short-term urgent projects is easier...
LA’s Mistress doesn’t just hire Southern California’s best dominatrix crew to host its anniversary parties — it also makes ads for clients. Here, for example, is the agency’s latest for Finlandia, that maker of fine non-Russian vodka. Show More Summary
Good news, soccer-obssesed dudes — it turns out if you can kick the ball, you can dance too, at least, as long as you also have a little help from a film editor. A set of ads from Spanish soccer magazine Libero takes on the idea that...Show More Summary
-This video from the Mayor of Annapolis, Maryland was inspired by DDB’s latest work (video above). -Branding agency NORTH added Justin Morrison, Stuart Perkins, and Anthony DeMarco to its social content team. -Brooklyn-based SpecialGuest...Show More Summary
Earlier this month, we posted on a few staffing changes at Ogilvy New York (which is currently pitching Coca-Cola along with nine other agencies). One of the pending departures mentioned was that of Lisa Clunie, the senior partner and...Show More Summary
Ogilvy Sydney has launched a ten spot campaign promoting Copa Coca-Cola 2015, “a Coca-Cola-sponsored youth soccer tournament uniting talented teenagers from over sixty countries in support of teamwork and sportsmanship.” The 45-second...Show More Summary
Well-intentioned, but awkward is how I would describe two current efforts to engage with customers when it’s not so clear those customers wish to be engaged with. I recently wrote about a McDonalds marketing promotion called “Pay With...Show More Summary
Anyone who follows the machinations of today’s news and social media ecosystems will no doubt recognize the danger to society when factually inaccurate stories catch fire and influence public opinion. We saw this following the Boston...Show More Summary
It’s hard to know what will happen with the proposed merger between Comcast and Time-Warner Cable. For the longest time, it seemed that the latent overt consumer animosity toward both companies posed a death knell for the deal going through. Show More Summary
Cupertino, CA (Early 2014) Setting: A conference room at Apple headquarters where members of the vaunted company’s marketing communications team have gathered to map out a strategy to launch the much-anticipated Apple Watch. PR executive 1: We must make the Watch launch as big as anything we’ve launched in the last five years. Show More Summary
Not too long ago, positive change inevitably occurred following an embarrassing news report of a company behaving badly, e.g., shafting its employees out of their justly earned wages. This no longer is the case. The politicization of...Show More Summary
When is it acceptable for a PR person to dictate to a journalist what questions he or she may or may not pose to a client? That is just what happened this week when the publicist for Brian Williams’ famous-in-her-own-right daughter Allison blasted an email to journalists planning to cover Ms. Show More Summary
There’s nothing like a good facilitator to get a team’s creative juices flowing during an agency brainstorm session. I’ll never forget the late Charlie Farley — yes that’s his real name — after whom Cohn & Wolfe named its creativity award. Show More Summary
Los Angeles-based full-service creative agency Pitch announced the hiring of Rob Goldenberg and Helena Skonieczny. Goldenberg joins the agency as an executive creative director, while Skonieczny will serve as executive design director and creative director. Show More Summary
An airborne teddy bear really rises to the occasion in this space-grazing British spot for Specsavers. The commercial, aptly titled "Stratosphere," is about all of the fantastical, flighty ways that the young (or maybe the young-at-heart) might lose their glasses. Show More Summary
Leo Burnett channels Dirty Dancing in its latest spot for United Healthcare, entitled “Our Song.” In the 60-second spot, a couple hears the beginning of “(I’ve Had) The Time of My Life” from the Dirty Dancing soundtrack. “It’s our song,” the woman says, laughing, and soon the couple is doing their best to recreate a scene from the film. Show More Summary
This morning we learned, via AdAge and internal sources, that ten different agencies will be in Atlanta this week pitching Coca-Cola. The soft drink giant became the latest client to conduct what amounts to an internal global creative...Show More Summary