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Influencer Marketing and The Mighty Impact of Chocolate Chip Cookies

Guest post by Mark Schaefer in celebration of his new book, Known. For the past two years I’ve been obsessed with answering a single question: Can anybody become known in the world today? Why would I be obsessed with something like that? Because I’ve come to realize that so many of our professional and personal [...]Show More Summary

The pact

At some point, you'll need to make a deal with yourself. What is this career for? What are the boundaries? What are you keeping score of, maximizing, improving? Who do you serve? Once you make this pact, don't break it...        

Content Advertising Slated to Grow Into a Multi-billion Dollar Industry by 2020

Summary: With a predicted growth rate of 32% year-over-year, and more than 2x the growth rate of digital advertising as a whole, the amount companies will spend on content advertising is slated to grow into a $50bn market by 2021 -- up from $12.8bn in 2016. Show More Summary

5 Reasons Why Taking Programmatic ‘In-house’ Remains a Headache

Summary: Netflix has done it. L’Oreal is doing it. And many more are talking about it. As navigating the convoluted online ad ecosystem can be ever treacherous, the number of advertisers taking control of their programmatic buying...Show More Summary

Six Tips to Ease a Reporter’s Workload

Summary: Congratulations! Your fabulous public relations strategy, precision targeting and customized pitching have been rewarded with a journalist requesting a client interview. Are you going to cap all that hard work by giving that...Show More Summary

Kitcatt Nohr Founders Sue Publicis for Allegedly Misleading Them About a Failing Relationship with P&G

The acquisition was based on promises of more P&G work when Publicis (allegedly) knew the account was lost.

What is Influencer Marketing and is it Right for Your Business?

Marketing has existed for centuries. As far back as the Romans and ancient Greeks, promotion, trade, and influence all played a major role in the success of the economy. Though the methods have changed drastically, the principles have generally remained the same. This is especially true when it comes to influencer marketing. Two Contrasting Examples…more

A Lack of Brand Identity Can Damage Your Marketing Results

Imagine that brand identity is the DNA of your business. It makes up every single element of your business. Employees, content, interactions and more, it’s all part of your company’s DNA, your identity. Brand identity is the essence of your business. It makes your business unique and tells its story to the world. Marketing without…more

How To Find And Attract The RIGHT Person To Spend Your Life With

Happy Valentines Day! Today my beautiful girlfriend Tatiana and I have teamed how to share some advice on How To Find And Attract The RIGHT Person To Spend Your Life With. This is Part 1 of a four-part video series surrounding love, relationships, and creating mastery in that area of your life. Show More Summary

Why You Need to Measure Brand Equity – and How to Do It

Before we get started, let’s get one thing straight: If the product or service your company offers doesn’t live up to your customers’ expectations, your business isn’t going to get very far. That being said, it’s important to note that the quality of your product or service isn’t the only factor that determines the level […]

Fox Has Been Spreading Fake News About Trump and Others as Part of a Movie Campaign

Discussion of "fake news" is a huge deal these days. After being a pervasive media narrative during the election cycle, Facebook and other platforms are making efforts to stop the spread of inaccurate information even as it becomes more pervasive. Not only that but, without getting too political, it's also become weaponized, as anything that...

Deutsch, The Richards Group Mix it Up for 7UP with Sir Mix-A-Lot, 2 Chainz and Grandmas

The campaign includes a pair of broadcast spots from Deutsch and The Richard Group's digital "Mixing with Sir-Mix-A-Lot" series.

The Garden Seduces Clients with Disturbing Video Starring Dic Dickerson (His Real Name!)

The scantily clad managing director flaunts The Garden Gnome in a self-promotional video.

Young & Laramore Expands Creative Team with Senior Art Director, 2 Copywriters

Senior art director Kyle Klinger joins the agency from 180LA, copywriters Jane Brannen and Aiden McKiernan arrived from Pivot Marketing and VSA Partners.

Kids Don’t Appreciate Romantic Love Just Yet in This Adorable Ad for Valentine’s Day

Some things, like Hatchimals and Sesame Street, are strictly for the young folks. Other things, however, appeal only to grownups. Take, for example, the Fifty Shades of Grey series and the dark chocolates made by Splendid. Over the past several years, the Montreal company and its creative agency in Israel, BBR Saatchi & Saatchi, have...

Baldwin& Expands With Arrival of 4 Creatives

The agency added a senior art director, art director and two copywriters.

This Mockumentary About a Real French Band Is Actually a Pretty Slick Ad for a Hotel Chain

In partnership with pop band Naive New Beaters, BETC Paris created a tongue-in-cheek branded documentary that takes place entirely in an Ibis Hotel. It opens with band member David Boring refusing to sign autographs while stroking a tiny dog, Dr. Claw-style. That tells you a lot already. "Do Not Disturb" follows the Franco-American musicians on...

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