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8 reasons why your CRM data doesn’t match with Google Analytics + Solutions

Lately, we have observed that when trying to match Google Analytics numbers with that of CRM, they don’t match and sometimes the discrepancy is of up to 20%! To get to the root of it, we started looking at possible reasons for theseShow More Summary

Sherwin-Williams Color Chips Come Alive as Leopards, Giraffes and Flamingos in Artful Ad

In the latest installment of its "Color Chips" campaign, Sherwin-Williams creates a captivating African jungle teeming with bright, bountiful, beastly life. All told, it took nearly 30,000 paint chips, along with 24 production artists working a total of 5,600 hours, to bring this majestic menagerie to life for 30 seconds: "We know people aren't inspired...

Swedes Are Asked to Call ‘The Syrian Number’ in Sobering Spinoff of ‘The Swedish Number’

A new Swedish campaign raises awareness about the ongoing conflict in Syria by creating "The Syrian Number," a spinoff of last year's "The Swedish Number," a tourism campaign that invited people abroad to call and chat with a random Swede. The new campaign, by Unicef and MDC Partners agency Forsman and Bodenfors, urges citizens of...

3 Ways Emojis Can Save Your User Retention

For mobile apps, message engagement is critical for retention. Push notifications are one of the best ways to keep your app top-of-mind. In fact, data has shown that app publishers who send push notifications can boost retention rates 20 percent, and 7x if they personalize those messages. But there’s another secret to push notification engagement […]

eBay Names 72andSunny As Its Lead Global Creative Agency

The MDC Partners network will "help connect with consumers in new ways."

6 Reasons Why You Should Sip A Cup Of Tea

Taking care of my health is my top priority in life.  I believe that if you you want to master your life, you have to engage in healthy habits every day. In the words of Josh Billings, “Health is like money. We never have a true idea...Show More Summary

This Grocery Store’s Sweet Love Story Is a Lot More Than Boy Meets Girl

Ah, young love. In "#lamourlamour," French grocery store Intermarch? spins out a wordless three-minute yarn about a guy who, while in line with friends at a checkout counter, falls hopelessly in love with the cashier. Created by agency Romance and director Katia Lewkowicz, the ad is shot like a Jean Truffaut film and set to...

5 Key Insights from TrackMaven’s 2017 Digital Marketing Analytics Performance Report

In today’s changing digital landscape, marketers know that having good data and analytics are vital for understanding the impact of their digital marketing efforts. After all, in order to drive performance and prove ROI, you have to be able to measure what’s working and what’s not so you can address issues and capitalize on opportunities. [...]Show More Summary

The best of us (the worst of us)

When we join an organization and become part of something, collisions happen. Standards change. Sometimes, these tribal affiliations push us to become better versions of ourselves. We take a long-term view, check our selfish impulses and work hard to meet...        

From Mobile World Congress 2017: 6 Technology Trends That Will Influence Mobile E-Commerce

With the economic pendulum swinging in mobile devices’ favor, what are you doing in 2017 to refine the art of mobile selling? We review 6 mobile technologies and trends you need to pay attention to. Read Part 2 of the 6 key mobile technologies and trends from Barcelona's 2017 Mobile World Congress.

PR Career Paths May Take Different Turns

Summary: No two stories are alike when it comes to PR careers. That’s because a career in public relations offers so much variety. But when you’re just starting out, how do you discover where your true passion lies? WhatShow More Summary

How The Atlantic is Scrambling to Keep Readers on Its Own Site

Summary: The Atlantic has spread its articles across platforms, from Facebook to Twitter to LinkedIn. It was one of the first publishers to launch on Facebook Instant Articles, and embraced Google’s counterpart, Accelerated Mobile Pages. Show More Summary

Advertiser Tracking Concerns Second Only to Hacking for Web Users, Says Mozilla Survey

Summary: Hacking is a lead concern for web users, but it is closely followed by advertiser tracking, an issue the marketing industry may have to address if it wants to continue to deliver ads to these individuals. Internet company Mozilla has polled 30,000 of its users across France, Australia, Germany, Canada...

How to Use a Progressive Branding Process: 4 Things You Need to Know

The branding process is a daunting task that can stretch an organization’s resources to the breaking point. The problem is that most brands want to do everything all at once. That’s a huge mistake. Progressive branding allows you to implement branding a little bit at a time so that improvements happen gradually. It’s important to…more

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