Summary: With the biggest shopping time of the year currently underway, how consumers find information and how marketers push information to consumers are quickly becoming topics of general market conversation. Big Data, or the information...Show More Summary
Summary: Melissa McCarthy has done it again! From TV star to movie star to ad star. The Trifecta! And deservedly so! She is terrific! Unlike Will Ferrell as Ron Burgundy, who really aren't the target audience for Chrysler, Melissa's character is perfect for Old Navy. Show More Summary
I mentioned in my email on Friday that my inbox was FULL of holiday messages and Black Friday / Cyber Monday specials. I just returned from my weekend getaway this morning (which was tons of fun, by the way!!) and sat down to clean out my Gmail account...
Branding Strategy Insider readers know, we regularly answer questions from marketers everywhere. Today we hear from Laura, a Marketer in New York, New York who writes… “What is brand licensing and what is its effect on brand equity? Please give me a general overview.” Thanks for your note Laura. Let’s take it from the top. [...]
You can't really go through a day in the advertising business without reading something about the Publicis Omnicom merger. The industry is obsessed with every last little juicy detail. And no one's more vocal than WPP's Martin Sorrell and Havas' David Jones. Show More Summary
As we roll into December, let us continue the gathering of industry folks’ observations on the year that was/the year that will be. Up now is a quick and painless 2013 recap/2014 what lies ahead piece from Colin Jeffery, executive creative director at El Segundo, CA-based David&Goliath. Show More Summary
Deutsch LA is out with its first work for Netflix. The spot, Tree Topper, tells the story of the McDermott family from the perspective of a porcelain tree topper voiced by The Sopranos' Lorraine Bracco. She describes how she's seen it all over the past 34 years. Show More Summary
As the holiday season gets underway, brands across the globe are launching their seasonal marketing campaigns. The key to successfully engaging with consumers during the busiest shopping time of the year is to do so in a manner that is personalized for each customer. Engaging through the right channel and at the right time are important [...]
Most Black Friday/Cyber Monday deals make sure that everyone's aunt gets her memory-foam slippers and reindeer sweater at 50 percent off. But Cards Against Humanity decided to do a completely different promotion this year. In a Facebook...Show More Summary
Pet food brand Nature's Recipe has unleashed a lightweight camera that allows pet owners to view the world through the eyes of their furry companion.
Bacon doesn’t make everything better. Hughes Carwash “wanted to capture the emotional relief one feels after having their car washed.” So TAXI Vancouver took that idea and ran with it — all the way to crazy town. Their four new spots...Show More Summary
Here are a few of my most popular posts over the past 12 months: You see what you look for. What do you do. Shine a light. Our personal beliefs create our world. Better isn't sustainable. Who controls your brand?...
If you were wandering aimlessly around Manhattan last week, you probably saw lampposts with a flier showing a cheap, grainy-looking photo of a spaceship and little perforated "take one" pull tabs at the bottom telling you to go to 23rd Street and Broadway to buy a slightly used spaceship. Show More Summary
-Everyone’s all a-twitter about Amazon’s new delivery drones, which CEO Jeff Bezos unveiled to Charlie Rose on last night’s 60 Minutes. In case you missed it, see here. -Mullen president Alex Leikikh is succeeding Joe Grimaldi as the IPG-owned agency’s CEO. Show More Summary
Summary: Word of mouth is how many businesses and apps grow. Dropbox, the app that downloads pictures off your phone onto your computer, offers extra space when you refer a friend. Facebook is full of friends posting requests asking for recommendations on anything from dance teachers to soccer classes to landscape contractors. Show More Summary
Summary: If you need any convincing -- and you shouldn't -- that public relations is a process discipline, starting with a carefully considered aim and proceeding in closely monitored steps, the fitful nature of Obamacare so far is proof enough. Show More Summary
The Ron Burgundy blitz continues. Now, instead of congratulating movie stars on landing porny roles or hawking Dodge Durangos, Will Ferrell is making your wildest dreams come true by co-hosting, in Anchorman 2 character, an actual news broadcast for CBS affiliate KXMB-TV in Bismarck, N.D. Show More Summary
Summary: Boy, here's a great/sad example of our changing communication times: Mayor Tom Marion of Keokuk, Iowa, thinks the best way to know what's going on in the city is to attend city council meetings or to call his office (319) 524-2050. Show More Summary
When we find ourselves on the edge of a precipice, looking down at the depths of the chasm below, it's easy to think that this time we went too far, that our plan is far too risky, that our product...