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The Secret to Getting More Repeat Customers

The Secret to Getting More Repeat Customers written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing and today’s guest post is from Rachel Daley– Enjoy!  So you’ve made a sale. Show More Summary

The Single Greatest Cause Of Employee Disengagement

We all lead “double lives.” We have our personal lives where we can: control the technologies and devices we want to use, build and shape communities, share and collaborate with who we want where we want, easily access information, take...Show More Summary

Toying with emotions will backfire

Yesterday’s post about a viral video from KLM turns out to be a marketing stunt. It may backfire on them.   On the other hand, many TV commercials are fake stories.  How do you know when you’re risking upsetting people? When you toy with their emotions. If people know it’s fiction — all good. If people […]

Do You Know the New Rules of Visual Commerce?

Visuals aren't just eye candy anymore. New technologies have crafted a whole new set of rules for visual commerce experiences. Read the full article at MarketingProfs

Put a frame around it

Wrap it in a bow Serve it on ice What's worth more, the frame or the poster? It turns out that a well-framed bit of graphics is often transformed, at least in the eyes of the person engaging with it....        

Here's Why Facebook Never Created a 'Dislike' Button

As anyone who's posted something ostensibly insightful on Reddit knows, watching your comment get downvoted into a negative abyss can leave you feeling stung and downright pissed off. That's exactly the kind of experience Facebook wanted...Show More Summary

HubSpot Helping With Social Media Management

Summary: HubSpot provides us with a timely weekend activity – becoming familiar with and setting up a social media content management system. Seriously, social media takes planning and a disciplined method for finding and posting engaging content on a regular basis. Show More Summary

Twitter takes flight with new a mobile developer platform

Twitter took one giant step closer to the big boys this week when they held their first developer conference in San Francisco. The event was appropriately called Flight and from there Twitter launched Fabric. (I’d love to see a list of the names they discarded before landing on that one! Why didn’t they call it […]

Parallax Web Design: What It Is and How It Can Affect Your SEO

Are you using parallax design? It can help create engaging effects on your website and boost its visual appeal. Read the full article at MarketingProfs

9 Ways to Connect With Your Community

9 Ways to Connect With Your Community written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing and today’s guest post is from Roger Connors and Tom Smith –...Show More Summary

How To Be A "Creative"

As former Humble Pie guitarist Peter Frampton sang on his 1976, 11 million copy-selling live album, Frampton Comes Alive, "something's happening" in the advertising industry. All of a sudden, everybody/anybody can be a "creative". That's because everybody—brogrammers, consumers, account ass-suckers, clients, even PR morons—is creating ads. Show More Summary

PR and Marketing to Marry? Heaven Forbid

Summary: Diane Schwartz raises a provocative question on PR News Blog: “Will PR and Marketing Get Married One Day?” I’m not among younger practitioners and they could make it happen, I suppose. But it’s likely to be a rocky union unless marketing changes its ways. Show More Summary

Inbox by Google: Gmail as your new ‘to do’ list

If you use your email box as a To Do list, you’re going to get very excited when you see what Google is rolling out this week. It’s not so much a Gmail update as it is a whole new way to process email. It’s called Inbox and it takes the best of what other […]

Measuring ROI: why we’re all doing it wrong

This sponsored post is by Majestic’s Marketing Director, Dixon Jones. I read on Marketing Pilgrim the other day that a SEMPO survey had discovered agencies now found it harder, rather than easier, to measure ROI across almost every marketing channel than it was the year before. This is an alarming statistic, but not entirely surprising given […]

Abbott Mead Vickers BBDO Crafts Choreographed Spot for Currys PC World

Abbott Mead Vickers BBDO has anew 60-second spot for Currys PC World featuring carefully choreographed household goods and computers. In the charming spot, everything from refrigerators and vacuum cleaners to smart phones and computers engage in a tightly choreographed dance routine reminiscent of old-school Hollywood. Show More Summary

The Freedom in Discipline: How to Create the Amazing Life You Really Want!

Finding freedom in discipline may sound like an oxymoron, but it's actually the key to success, or achieving anything you want out of life. Find out how to get that motivation that drives you, that fuels your focus and determination to a point that it's actually FUN to get up and work toward your goals every day...

Solve and Cascadian Farm Help Save the Bees

In an extended example of what we might call “cause marketing,” Minneapolis agency Solve and production company H?L?/director Kyle Ruddick document client Cascadian Farm’s efforts to quite literally save the bees with a bit of melodic...Show More Summary

Facebook Stickers- Bad Idea Good execution…

Did Facebook just jump the shark?  Or does it just seem like it? Back in April of 2013, Facebook launched stickers but only in private messages. Now they’re is rolling out the “stickers” feature to everyone’s timeline posts, enabling...Show More Summary

Tuesday Odds and Ends

-Brothers & Sisters enlists Idris Elba for Sky campaign (video above). -Grupo Gallegos announced the hiring of Jennifer Rusin-Mull as chief marketing officer. -Integrated production company ACNE announced the addition of Luis Aguiluz...Show More Summary

Facebook beats YouTube at its own game? What’s really going on here?

The social media world is all atwitter today over a chart and a video on Beet.TV with comScore’s cofounder Gian Fulgoni. According to this chart, Facebook is beating YouTube at its own game. Here it is in black, red and blue: in August, Facebook passed YouTube in total number of video views on desktop in […]

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