In April of 2013, Dininyls frontwomen Chrissy Amphlett died from breast cancer after an ultrasound and mammogram missed the cancer. Later, Amphlett found a lump on her own through self-examination. It's said that her dying wish was to...Show More Summary
Brands and customers part company for all sorts of reasons. Relationships are tidal. We outgrow the need for a brand or product, our tastes or priorities shift, we don’t live where we lived or work where we worked or spend our time doing what we used to do all the time, perhaps we decide to […]
As you may have gathered, the Boston Marathon is a pretty big deal to natives of the city. So, with the marathon on the horizon, AMP Agency created the #WeRunTogether digital mozaic for John Hancock., who have sponsored the Boston Marathon...Show More Summary
Here's something I never thought I'd say: I just got weepy listening to "I Touch Myself" by the Divinyls. In an incredibly touching tribute to the group's frontwoman, Chrissy Amphlett, some of Australia's top singers have recorded a largely acapella version for a video encouraging women to self-examine their breasts for lumps. Show More Summary
Spin Sucks, is a much-needed, pragmatic explanation of the changing communication landscape. The book's author, Gini Diterich, dives into this changing landscape and clearly articulates how its changed — without hyperbole, fifty cent words or, of course, spin. Show More Summary
Think duplication of customer data is just an inherent problem of doing business? It's not. Here's why you need to avoid that duplication by creating a single customer view. Read the full article at MarketingProfs
Well, the wave of ADC-related news has yet to recede (and no, we’re not getting compensated for this) as the organization has announced May 21 as the date for the 12th annual installment of its Portfolio Night event (last year’s brought on some rather inspired work). Show More Summary
-Nabob’s anti-Starbucks ad is pretty funny (above). -Priceline CEO says Twitter, Facebook ads aren’t effective. link -Case study: How Twitter advertising can pay off. link -DLV BBDO stages adorable car wreck. link -Twitter acquires social data provider Gnip. link New Career Opportunities Daily: The best jobs in media.
Miller High Life would like you to meet Rich, the least interesting man in the world. The champagne of beers, absent on national TV since 2012, is returning to the airwaves Monday with a new campaign, "I am Rich." The concept, on its face, is that you don't need lots of money, or fancy drinks, to be happy. Show More Summary
The fast food giant is selling limited edition poultry for teens to wear to the end of term event.
This post is by Simone Schuurer of Bing Ads, our Search Channel sponsor. As we mentioned in this blog post we started a blog post series to make sure anyone is able to find information on our blog about pay per click advertising ‘basics’. When I ask people running their own business if they are […]
Summary: If you're like me, you want to be able to measure the results of your PR efforts, in my case blogging. Learning Google Analytics from scratch can be daunting, but here's a "shortcut," an opportunity to be tutored by Adam Singer, Google's Analytics Advocate and speaker. His post on ClizkZ, "3 Actionable Ways for PR Pros to Measure Better," is a good place to start.
If DirecTV is trying to position its Wireless Genie Mini device as a high-tech toy for doofy bros who view women as puppets—mission accomplished! Perhaps that's a tad harsh or too literal. Still, there's something unnerving about these new ads from Grey New York, directed by Bryan Buckley, featuring a life-size blonde marionette. Show More Summary
Today is the day that Google allows anyone to purchase its wearable Google Glass tech. Based on the price tag and low specs (pardon the pun) I expect literally dozens of you to stampede the Google servers. If you do plan to hand over $1500 for something that could lead to ridicule–and even a mugging–Reuters […]
How to Get Sales and Marketing On the Same Page written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing The title of today’s post became one of the major sub themes of my upcoming book Duct Tape Selling. Show More Summary
Creative Director Jenna Lyons writes a full-page thank you note to a fan.
Summary: Although soccer is growing in the United States, nothing the U.S. has comes close to the type of loyalty and fanfare of international, top-tier soccer. For example, the Chelsea Football Club, a team formed in 1905, have people who love them, and people who cannot stand the sight of them.
Summary: Yes, it's that time again. A terrific series about our favorite industry is back on the air. And with it comes a veritable plethora of "could have been" ads. Fortunately, they never saw the light of day. If they had, Sterling Cooper would have been out of business in season one.
Summary: Happy Belated Birthday, Bobbi Brown! The makeup artist and founder of makeup line Bobbi Brown Cosmetics celebrated her birthday yesterday on April 14. Her birthday wish is to have you support Girl Rising in three ways: see the movie, host a screening, and buy Pretty Powerful mascara.
Without a doubt, the ability to connect the dots is rare, prized and valuable. Connecting dots, solving the problem that hasn't been solved before, seeing the pattern before it is made obvious, is more essential than ever before. Why then,...