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Karin Onsager-Birch Joins FCB West as CCO

FCB has named Karin Onsager-Birch as chief creative officer of the agency’s San Francisco and Los Angeles offices, collectively known as FCB West, AdAge reports. She fills a role left vacant since the departure of Eric Springer last September. Show More Summary

Tuesday Morning Stir

-JWT launched a cinema/broadcast spot for Shell, entitled “Stay Ahead” (video above). -Digiday explores the increasing ubiquity of autoplay video. -Cancer Research UK is reviewing its agency roster for overall brand campaigns as it seeks to replace AMV BBDO. -Haymarket appointed Douglas Quenqua as the first U.S. Show More Summary

A Daughter’s Message from Earth to Space

Summary: Whether in earthbound terms this is public relations or marketing or whatever, it’s also intimate and fantastic – a daughter sends a message to her father working high up in the International Space Station. She misses him, and what a lovely Hyundai-assisted way to express that.

How To Get Ahead As A Young Ad Creative.

copyranter—not afraid to be servicey.It's not pretty out there now for you Millennial CWs and ADs.But you can find work, if you follow my proprietary advice. LINK.

My Segway Ride

The headline on Quartz pretty much summed it up: “The tortured and ludicrous history of Segway ends with its acquisition by a Chinese imitator” It didn’t have to end this way, or did it? For anyone toiling in the tech space before the dot-com bubble burst, one couldn’t have missed the story of IT, a […] The post My Segway Ride appeared first on Flatiron Communications LLC.

South Dakota's Official Ad Campaign Asks: 'Why Die on Mars When You Can Live Here?'

South Dakota sets the bar low with a new ad campaign that basically says, "Hey, at least we're not Mars." Aimed at both tourists and potential long-term residents, the campaign—developed by Sioux Fall ad agency Lawrence & Schiller—reminds us all that Mars is a barren wasteland with no water or oxygen, while South Dakota is, well, not that. Show More Summary

Should Editors Have a Price? A Defense for Advertising

Summary: The line that separates advertisers and editors continues to disappear. We have read and have witnessed several arguments and discussions that display the importance of keeping the editorial position sacred and untouched, as if the editor is the bearer of all truth and objectivity. Oh, please.

Prevnar 13 is One and Done

Summary: These days people want to pop a pill. Want to lose weight? Take a pill. Want to gain weight? Take a pill. Want to be protected from heart disease? Take a pill. Prevnar 13 is a vaccine that can protect older adults from pneumococcal pneumonia. Show More Summary

Agile Marketing: The Shift from Nice-to-have to Must-have

Summary: “Yeah, we're agile,” the Chief Marketing Officer says to the rest of his c-level colleagues. “We are flexible, nimble, able to respond to whatever the market needs.” The CTO looks quizzically in the CMO's direction. He knows the disorganized chaos that always plagues the marketing team from delivering on its promises.

Brainwave Headset Lets Travelers Fly to their Dream Destination

S7 Airlines provided Moscovites with the opportunity to win free tickets to their dream destinations—provided they think hard enough

You probably need more critics. Yes. Really!

You can’t please everyone. And do you know what? You shouldn’t even try to. If you do, you will end up playing it safe… being predictable and being ignored. Ouch! That’s not a smart move for any business owner, who wants to grow a successful business. Show More Summary

The freelancer course is here

Each of us gets to choose the sort of freelance work we will do. This is a profound freedom, and one that we often ignore, wasting the opportunity. To provoke you to take advantage of this moment, my new course...        

How do you stay inspired everyday?

Another inspiring photo from my friend Libby Williams‘ collection of beautiful things.  A couple of months ago, I got asked a simple and amazing question during Q+A time at a speaking engagement. “How do you stay inspired every day?” I stopped for a moment and said, “ME PERSONALLY?” “YES”, she said. Show More Summary

Friday Fotos | Flying Planes Edition

Our new neighbors at Oobe are busily beautifying the Innovate Building inside and out. Cant wait to see the finished product! When an insight trip feels more like playtime… The post Friday Fotos | Flying Planes Edition appeared first on Brains on Fire.

Why Brands Should Focus on Creating Experiences, Not Selling Stuff

I read an interesting article on Fast Company yesterday. Long story short, researchers have found that experiences — not things — bring us the most happiness in the long run. It’s counterintuitive that something like a physical object...Show More Summary

5 Ways Inbound Marketing is Similar to Swimsuit Shopping

The beautiful flowers and warm breezes of spring are upon us, and summer is right around the corner. Thoughts turn to fun, vacation, and swimsuit shopping. For a variety of reasons, most people don’t enjoy shopping for swimwear. Choosing the right swimsuit is, however, in many ways similar to creating an effective inbound marketing campaign. Whoa!…more

We Hear: Royal Caribbean Review Down to Three

The world’s biggest cruise lines are in agency review mode. Two weeks ago, Norwegian (former AOR Martin) announced that it would follow Royal Caribbean in launching a review of its creative and media business. The reviews have something in common: in both cases, the incumbent AOR will not be participating. Show More Summary

This Guy Decided to Turn His Boring Office Job Into an Exhilarating GoPro Ad

GoPro has spared no expense in traveling the world to create pulse-pounding footage that reminds us we're living hollow lives devoid of excitement. Now, an everyman office drone has decided to prove that corporate drudgery is just as exciting as being hugged by lions or eaten by a grizzly bear. Show More Summary

Monday Odds and Ends

-W+K London launched this ad for Trebor’s, the mint brand’s first broadcast spot in a decade (video above). -Minneapolis agency Colle+McVoy built a literal shrine to Chuck Porter in celebration of his  induction into the AAF Advertising...Show More Summary

Men Face a Gut-Wrenching Choice of Their Own in This Parody of Dove's Doors Ad

Men, if you saw a door marked "Big Dick" and a door marked "Average Dick," which would you walk through? Two weeks ago, Dove released a new video in its long-running Real Beauty campaign where they put the words "Average" and "Beautiful" over doors and figured out which women lacked self-confidence and which were full of themselves. Show More Summary

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