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How Do You Scoop Love?

Summary: While some creatively tweeted in support of ‘Supreme’ love, Ben & Jerry’s re-named a classic flavor.

Turning An Athlete Into a Global Brand

Summary: Athletes make some of their money from their sport. They make the rest of their money from endorsements. Petrina Kvitova is a tennis champ. She has won Wimbledon two times, yet she does not have the name recognition that other tennis players possess. Now she is working with a branding team who want to build her brand globally.

The rejectionists

We can choose to define ourselves (our smarts, our brand, our character) on who rejects us. Or we can choose to focus on those that care enough to think we matter. Carrying around a list of everyone who thinks you're...        

How to turn strangers into customers

Here’s an opportunity for you to gain a significant advantage over many, perhaps most, of your competitors. It’s about something I refer to as attraction marketing. I was prompted to write this after a business owner contacted me on Twitter. Show More Summary

Buzzer management

I started the quiz team at my high school. Alas, I didn't do so well at the tryouts, so I ended up as the coach, but we still made it to the finals. It took me thirty years to figure...        

Weekend Favs June Twenty Seven

Weekend Favs June Twenty Seven written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. Show More Summary

Looking For Writing Jobs? Get Paid For Content

There are enough jobs listed inside this site to keep someone in a sweet "work at home" position. But there also tons of paid writing opportunities that will give you awesome exposure TOO. This is what appealed to me personally, given I'm already in business online. Some of the opps are PERFECT for me, and a great way to get in front of my target market... and get paid to do it!

Is your marketing motivated by greed, need or deed?

You’re a wonderful person with a superb business. However, is that message coming across in your marketing? Think about it — small business owners tend to market their services motivated by 1 of the following: Greed motivated: I want your money. Show More Summary

A corollary to 'Too big to fail'

"Too big to listen." Great organizations listen to our frustrations, our hopes and our dreams. Alas, when a company gets big enough, it starts to listen to the requirements of its shareholders and its best-paid executives instead. Too big to...        

Today in stupid: The Grammys

Unfortunately, finding media and advertising companies who do things that aren't in keeping with the times (pun!) is like shooting fish in a barrel. Still, you have to hand it to the Grammys for attaining a level of cluelessness rarely reached even by the dumbest old media company. Show More Summary

The Weezer Snuggie: It rocks ... and it's real

OK, just discovered this over at AdFreak. You can get the Wheezer Snuggie and their new CD for a lo, lo $29.95. I dare you not to watch.

Should Adverganza come back from the dead?

So, I'm trying to figure out whether to revive this little thing called Adverganza, which, once upon a time, had a bit of traction in the crowded marketplace for advertising blogs. It went comatose because of my craven need to actually make money blogging, and also, because of time -- or lack thereof. Show More Summary

Teaching social media workshop at Art Directors Club, Nov. 9

Just a quick heads up that I'm going to be teaching a social media workshop at the Art Directors Club of New York on Monday starting at 5, with the help of Greg Christman of Sam & Lori, otherwise known as @reelspit (I don't know why.) Our goal is to help people in advertising build their personal brands via blogging, Twitter and other tools. Show More Summary

I'm still an ad expert, per USA Today

Hi all. I know I haven't weighed in here in awhile... A long while, but as this is Adverganza, thought I should at least share this link from USA Today to what the so-called experts, including me, thought of this year's Super Bowl ads. Show More Summary

The Social Media Insider looks at the social net-energized portals

In today's Social Media Insider, I ponder what it means when everyone of the Big Three portals — the latest being MSN — allows users to put their social nets on their home pages. In case you doubted it, the era of the portal is now officially done.

More thoughts on why ad industry coverage has changed

Advertising Age yesterday ran a story on the decline in newspaper advertising columns, which was pegged to the recent departure of Lewis Lazare from the Chicago Sun-Times. As of now, the only five-day-a-week ad column is Stuart Elliott's column in The New York Times (though, of course, Stuart shares it with other reporter)s. Show More Summary

My BNET Media posts for the week of November 2, 2009

This week at BNET Media, I wax on about Conan O'Brien climbing in the trunk of a Ford Taurus, Jay Leno getting real, and "Southland" scaring NBC -- even though Halloween is over. Here in reverse chronological order, is some of the finest...Show More Summary

The Social Media Insider gets lost in the social media universe

Spent a long time today looking for a Social Media Insider column idea and discovered that the real problem was the information overload engine, which had overwhelmed by brain. Read more over at Mediapost. As a bonus, this column also makes reference to dead people on Facebook.

How to improve upon TED's "Ad Worth Spreading"

As you may have noticed, last week the TED conference named the winners of its "Ads Worth Spreading" contest, a TED-esque spin on that hoary institution, the advertising award. It's an intriguing idea, if for no other reason than this particular contest doesn't seem to have been dreamed up by the advertising industry. Show More Summary

Marital infidelity, now appearing on Sprint's Now Network

For reasons that escape me -- something to do with fatigue, I'm sure -- I ended up watching just a little "Desperate Housewives" last night, and thus, came across this brand integration scheme: the Another Desperate Housewife" series sponsored by Sprint's Now Network. Show More Summary

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