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Bosch Breaks Into People's Homes in What We're Supposed to Believe Is a Real Stunt

Recent years have seen a slew of hidden camera prank ads, and many of them are of dubious authenticity. But this new effort from Bosch in Belgium might take the prize for most laughably fake stunt commercial yet. (You can watch the clip...Show More Summary

We Hear: Three Agencies Remain in Duracell Pitch

Duracell made headlines around the ad world last month when The Acme Idea Co. split with the battery-maker’s parent company, Procter & Gamble, and declined to participate in the pending creative review. Ye old industry trades listedShow More Summary

Sean Astin Is Back (Again) as Rudy in ESPN's Excellent College Playoff Promo

A college championship that's both national and rational has long been the dream of American football fans. In fact, Rudy dreamed up the solution 40 years ago, according to this fun bit of alternate history from ESPN. Sean Astin reprises...Show More Summary

B2B: Too much emphasis on the deal, not enough on relationships

B2B is a lot like dating. You find someone with similar interests, ask them to join you for coffee. You talk about yourself and you ask questions about them. You find out their desires and life goals and if all goes well you see each other again. And then the deal making process starts. I’ll […]

Wednesday Odds and Ends

-Los Angeles-based agency HelloDenizen strikes again with viral “Tiny Birthday for a Tiny Hedgehog” (video above). link -LG uses clever banner ads to mock competitors’ inferior battery life. link -Airbnb just rebranded, but is it enough...Show More Summary

Freetobeme: Google Plus removes real name requirement

Remember when you first signed up for Google+ and you were required to use your real first and last name? Remember when YouTube decided that you had to start signing in to that site with the same real first and last name? Remember when people got all upset because they couldn’t use the persona they […]

Havas Strikes ‘Match’ for Cracker Barrel’s Campfire Meals

Havas Worldwide has a new spot for Cracker Barrel, promoting the chain’s limited-time Campfire Meals. The 15-second ad, entitled “Match,” features a campfire set handcrafted from paper, wood and canvas. A toy owl perches on a stump,Show More Summary

Infographic: Why Advertise in Times Square?

Times Square isn’t just a place for confused tourists and Creepy Elmos. From static ads to multimedia, if you want your (client’s) name in lights, it’s the place for creative shops across this great land of ours to test the waters and...Show More Summary

Changes in Creative at Saatchi & Saatchi New York

Today we learned that some staffing changes have indeed occurred at Saatchi & Saatchi New York this week. To continue in the passive voice: it is true that a small number of employees, most of whom worked in the creative department,Show More Summary

Just Like a Girl

Bloom Shopper diva blue by Yvonne DiVita I received a free bike bag as compensation for this post. I received it because I wanted to test the bag out - I told the folks who sent it that I'd do an honest, genuine review. So, these are my honest thoughts on the Basil bag... Show More Summary

BBDO NY Asks ‘What Would Happen’ for GE

BBDO New York and production company MJZ have followed up their “Childlike Imagination” Winter Olympics ad with another spot for GE extolling innovation, which began airing yesterday. This time around they highlight GE’s focus on technological advancement with a 30-second ad shot in Johannesburg and KwaZulu-Natal, South Africa. Show More Summary

Move Over, #YOLO; Pfizer Brings the #FOGO

If someone asked you what sort of business would spark the next social media trend, odds are that the word pharmaceuticals would not come to mind. Pfizer hopes to defy convention by capitalizing on its “Get Old” campaign–launched back...Show More Summary

Erwin Penland Adds Pair of Creatives

Full-service marketing communications agency Erwin Penland has announced the addition of two new creatives. Craig Melchiano arrives in the role of executive vice president/executive creative director and Bee Reynolds will take on the role of associate creative director. Show More Summary

Teen Prefers Huge Cans Over Committment

In what could have been a far more hilarious take, though perhaps not as sweet, this Nestea commercial from Toronto-based Zulu Alpha Kilo has some fun with huge cans. In the ad, we have a teen professing her love to her boyfriend who,...Show More Summary

Mike Rigby Joins R/GA NY as ECD

R/GA New York has announced the arrival of Mike Rigby as executive creative director, brand. In the role, Rigby will “lead innovative and commercially relevant brand thinking and design across R/GA offices and capabilities in addition...Show More Summary

FCB West, MJZ Tell Levi’s Fans to Get Personal (But Not Boring)

The latest spot for Levi’s, created by FCB West/The House Worldwide and MJZ, imagines a personal relationship between each pair of denim pants and its owner. Every pair tells a story, see…and all the jeans ask of you, consumer, is that...Show More Summary

Why Your Email Marketing Fails to Convert — Featuring Hunter Boyle of AWeber

Hunter Boyle knows how to make email marketing pay. Senior business development manager at email marketing powerhouse, AWeber, Hunter’s skilled at showing you exactly what does and doesn’t work. He does so fearlessly and with a sense of humor. I found myself leaning into Hunter’s session at Conversion Conference San Francisco because he made so […]

50-Foot Dead Parrot Drops Into London to Promote Monty Python Reunion

What's a Monty Python reunion without a dead parrot? And why settle for a simple prop you can bang on the counter when you could have a monstrous, 50-foot-long dead parrot? To promote the live broadcast of the comedy troupe's July 20...Show More Summary

What will you celebrate today?

Happy Wednesday or Happy Winsday as we call it around Brains on Fire. Too often we save celebrating for the BIG WINS and forget that it’s the little wins and little stories that add up to success. And often it’s the little wins that spark word of mouth. So what if you let the middle […] The post What will you celebrate today? appeared first on Brains on Fire.

Navigating Lead-Management Tollgates Along the Road to Revenue

Tracking the progress of leads between Marketing and Sales can be overwhelming. Find out how other companies are doing in converting leads at each stage of the process. Read the full article at MarketingProfs

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