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Drive More Sales at Your Dealership with Data-Driven Email Marketing

Tags: dealership marketing, email marketing, Dealership Email Strategy, Automotive marketing data...

An Agency Created a Trump Chatbot on Facebook to Revisit His Many Controversial Comments

This week saw a first in the long, contentious and thoroughly exhausting campaign for the White House: an apology of sorts from GOP nominee Donald J. Trump. Some critics were quick to point out that Trump didn't say that he was sorry in last night's speech or name any specific incidents in which he feels like he may have gone a bit too far. Show More Summary

Air New Zealand Created a Video Asking James Corden to Come Do a 'Cockpit Karaoke'

If you love yourself some Carpool Karaoke, Air New Zealand's hoping you'll be willing to watch celebrities hit new decibel levels in an airplane cockpit. The below video is a public pitch aimed straight for late-night talk show hostShow More Summary

Why Churn Isn’t Always a Bad Thing

You love your customers. So, when they decide not to renew, it affects your SaaS business. It takes a lot resources to acquire new buyers. But is all churn bad? What are the underlying reasons for your customer’s departure? Consumers churn for several reasons, including price and customer service. Therefore, it varies based on the […]

Designers Should Learn Marketing

I’m unconvinced of the familiar “designers must code” refrain. Sure, some designers need to code—just to get closer to their materials. (For example, if you create data visualizations, you probably want to turn the knobs for yourself.) That said, this unilateral belief that all designers must code seems simplistic. First off all, both coding and […]

Broadcast Traffic Coordinator - Ad Agency - Rochester, NY

Company: JAY Worldwide Location: Rochester, New York Industry: Advertising - Traffic/Production Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time

Associate Broadcast Producer - Rochester, NY

Company: JAY Worldwide Location: Rochester, New York Industry: Not Specified Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time

What to Keep in Mind When You Measure Your Brand Value

You want to measure the value of your brand, but you're overwhelmed by countless metrics. Rather than measure everything, check out these four factors that matter most. Read the full article at MarketingProfs

This GoPro User Created an Oddly Intimate Video From the Bits That Usually Get Edited Out

If you've ever recorded yourself, you know that there are few things more awkward and vulnerable than those first and last moments. Even if you're comfortable on camera, there's a singular strangeness in starting or ending a clip where you're either in frame or scanning around to find the best angle. Show More Summary

Marketing Manager - Cty Of Cmmrce, CA

Company: Styku Location: Cty of Cmmrce, California Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Job Status: Full Time

Uber to Deploy Self-Driving Cars in the US This Month

Summary: Uber will allow users to hail self-driving cars within a fortnight, the company has confirmed. Starting later this month, Uber will allow customers in Pittsburgh, Pennsylvania in US to call self-driving cars from their phones, hitting a milestone that no automative or technology company has yet achieved.

How Brands Can Use Empathy to Connect With Millennial Moms

Summary: Millennial moms are a cross between "Leave it to Beaver"'s June Cleaver and "Odd Mom Out"'s Jill Kargman: They want to do the best for their families while embracing the imperfections of parenting (and life). They also represent the greatest lifetime monetary value of any consumer segment in the history...

7 of the Coolest Experiential Marketing Campaigns We've Ever Seen

Summary: Work events are really hit or miss. Let’s be honest: How many times have you found yourself anxiously fidgeting with a paper napkin in the corner of a stuffy networking happy hour? That’s why I was not only relieved,...Show More Summary

Getting the PR Gig: Part 4

Summary: Let’s assume that you’ve followed the advice in the first couple posts in this series, made it beyond the call screening, survived a group interview, and maybe even knocked it out of the park via a video conference. Now you’re into the home stretch, and have lined up the final interview with an executive at the company...

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