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Why You Need to Revamp the Customer Experience for Social Consumers

Companies must keep their customer service game strong if they want to retain their customers and drive growth. And in our digital, mobile world, customer service must extend to social networks. Read the full article at MarketingPro...

Inside This L.A. Agency's Powerful Documentary About Gangsters Turned Interventionists

If the biggest extracurricular activity your agency has had time for lately is the yearly holiday card, prepare to have the bar hoisted higher than your T-rex arms can reach. Los Angeles creative agency Omelet has released its first full-length documentary, a project that took three years to complete. Show More Summary

WPP Investors Want to Know Who the Hell Will Replace Sir Martin

Shareholders at WPP's Annual General Meeting put pressure on chairman Roberto Quarta to provide more clarity and disclosure in the holding company's succession plan for the CEO.

5 Ways to Incorporate Your Community into Content Creation

5 Ways to Incorporate Your Community into Content Creation written by Guest Post read more at Duct Tape Marketing There’s a simple truth that many marketers come to understand as they build up a brand: a company’s brand belongs to the community. Yes, we work to build it up and spread awareness, but ultimately it lives and dies in…

Intel Becomes the First Brand to Publish on Facebook's Instant Articles

Summary: The distinction between marketers and publishers is getting increasingly blurred. Facebook, which created Instant Articles a year ago to make publishers’ articles load faster, is now giving that tool to brands. Intel is the first to take advantage, posting content from its digital tech-focused publication, iQ...

Donald Trump Will Probably Love This Insane Ad Where He Rules (and Destroys) the World

The U.S. presidency is fine and all, but would Donald J. Trump stop there? Surely he would realize there's a whole yuuuge world out there waiting to be dominated. read more

This Do-It-Yourself Store's Ads Scoff at Those of Us Who No Longer Work With Our Hands

When my son was about 5, and was asked what he thought I did for work, he replied: "Pushing letters." That was pretty painfully accurate—and describes so many modern middle-class jobs, where working with your hands is a thing of theShow More Summary

Are Cold Phone Pitches Ever OK?

Summary: Ask any journalist about their preferred channels for receiving pitches, and I can almost guarantee that "phone call" is at the very bottom of the list. It's not that we don't use our phones; we have no problem scheduling phone interviews, or taking a quick call to follow up on an email thread. Show More Summary

How Agencies, Brands And Media Can Collaborate Toward Consumer Engagement [FoA NYC]

During a panel at PSFK’s Future of Advertising event in New York, industry experts discuss how to work together for maximum audience impact

Lessons from David Ogilvy: Learning from the Past With IBM Watson

Summary: The Mad Men era of advertising is long behind us, but some of its lessons are timeless: not least those imparted by David Ogilvy, the founder of Ogilvy & Mather, who was once described by Time magazine as “the most sought-after...Show More Summary

The ruby slippers problem

Most of what we're chasing is that which we've had all along. In our culture, the getting is ever more important than the having. There's nothing wrong with getting, of course, as long as the process is in sync with...        

SEO Cheat Sheet for Better Content Marketing

It is our job as marketers to provide our customers with quality experiences. One way we can provide a quality experience is by implementing a customer focused content marketing program. Content marketing comes in all shapes and sizes, including blog posts, infographics, email, podcasts, and many other content types. Every online channel provides a unique [...]Show More Summary

When Thought Leadership Turns to Do Leadership

When Thought Leadership Turns to Do Leadership written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Nicole Crozier and Kelly Weppler-Hernandez Everyone is a thought leader today, right? Or at least it seems that is one of the primary aspirations around building a brand – to be seen as a thought leader in…

7 Ways to Get More Podcast Subscribers

7 Ways to Get More Podcast Subscribers written by John Jantsch read more at Duct Tape Marketing I’ve been podcasting now for over ten years and I still crave new subscribers. Now, don’t get me wrong, the benefits of podcasting for me are so strong I would do it even if no one subscribed, but exposure is…

Senior Art Director - Scottsdale, AZ

Company: BIG YAM, The Parsons Agency Location: Scottsdale, Arizona Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: High School or Equivalent Job Status: Full Time

Star Athletes ‘Never Lose the Love’ in TBWA\Chiat\Day L.A.’s Latest for Gatorade

Serena Williams, Usain Bolt, April Ross and Paul George train alongside their younger selves in the spot.

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