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How an Obscure 1971 Allstate Commercial Became the Best Wedding Present Ever

In 1971, Guisto Patinella, a science teacher in Kankakee, Illinois, was rear-ended by another car while giving a couple of students a ride to school. He was so satisfied with Allstate's response to his insurance claim that he ended up starring in a commercial for the company. Now, some 46 years later, the marketer has...

McDonald’s Seeks to Consolidate Local U.S. Creative Accounts

The review will reportedly be conducted by Select Resources International and include both current roster agencies and newcomers.

My June 2017 Monthly Goals Report

Every month, I write a detailed monthly report about the progress that I'm making towards the goals and resolutions that I publicly stated on my blog earlier in the year.  This is my June 2017 Monthly Goals Report, which goes over each goal that I set and the progress that I've made on them so far. Show More Summary

Translation Hires Eric Steele as Group Creative Director

Steele arrives at Translation from 72andSunny New York, where he served as group creative director.

Seattle Agency POP Names James Wilkinson as Chief Creative Officer

Wilkinson joins POP from SapientRazorfish, where he served as vice president, executive creative director for the Western Region.

Chief Marketing Officer

Witt/Kieffer is thrilled to announce a Chief Marketing Officer search we have just launched with Geisinger Health in Danville, PA. Since Dr. David T. Feinberg stepped into the CEO’s role in 2015, Geisinger has undergone a period of unparalleled growth, navigating the changing dynamics of healthcare and the competitive landscape. Show More Summary

Here Are 6 Arguments That Will Get Your Boss to Double Your CRO Budget

It might come as a surprise to you, but not everyone is completely sold on conversion rate optimization. Let’s say you want to double your CRO budget. Shinier tools. More data. Expert analysts. These things will improve your CRO efforts. Aaaaaand…they cost money. So you have to convince your boss to shell out more money […]

KBS Poaches New Global Strategy and Production Leads from Huge, DDB

Ted Florea replaces former AdAge editor Jonah Bloom, who left the agency last month.

Toss Out That Baby Book! Fridababy Saves New Parents in Its First Brand Campaign

Meet Eve. She's super-pregnant. And everyone she knows and loves is about to freak her out. "Solution"-based maternity brand Fridababy, best known for the NoseFrida Snotsucker, whose name will forever erase any doubt in your mind as to its purpose, is launching its first-ever brand campaign. And in true millennial style, it's banking on an...

Burger King Is Now 3-D Printing Prosthetic Hands, All the Better to Eat Whoppers With

Creative shop David has excelled at leveraging social issues to build the Burger King brand, most famously with its celebrated "Proud Whopper" campaign from a few years back. These days, the agency-client team are literally giving a hand--of the 3D-printed, mechanical variety--to folks across Argentina. On July 5, the fast-feeder, recently feted as Marketer of...

Etihad Airlines Lets Passengers Bid To Sit Beside An Empty Seat

Anyone who has ever boarded a long haul flight sitting in the economy cabin knows that moment of fleeting hope where you imagine reclining to a full bed position in several empty seats that just happened to be located right next to you. Now Etihad is helping some travelers try to make that dream closer

Scarcity versus abundance

When I started in the agency business 25+ years ago, there was this odd paranoia that ran through agencies big and small.  There was a belief that agency personnel couldn’t be friends with people who worked at other agencies because secrets might leak out. Show More Summary

25 Influencer Marketing Platforms & Marketplaces

Marketers around the world are searching for ways to better connect with their audiences and it’s become very clear that consumers place more trust in consumers than brands. That means, the true power lies with the customer, which means many brands have had to adapt their marketing strategies to create better experiences for their audience. [...]Show More Summary

Transcript of What Does the Future of Podcasting Look Like?

Transcript of What Does the Future of Podcasting Look Like? written by John Jantsch read more at Duct Tape Marketing Back to Podcast Transcript John Jantsch: So what does the future of podcasting hold? Kind of weird that we’re gonna talk to Tom Webster on a podcast about podcasting. Show More Summary

Creative Director - Tampa, FL

Company: Spectrum Location: Tampa, Florida Industry: Not Specified Career Level: Management (Manager/Director of Staff) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

What Does the Future of Podcasting Look Like?

What Does the Future of Podcasting Look Like? written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Tom Webster Podcast Transcript I’ve been podcasting a long time and it’s been pretty fun to see how this “channel” has evolved, particularly of late. Show More Summary

In search of the minimum viable audience

Of course everyone wants to reach the maximum audience. To be seen by millions, to maximize return on investment, to have a huge impact. And so we fall all over ourselves to dumb it down, average it out, pleasing everyone...        

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