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The App That Lets You Brag About Disconnecting

Instead of bragging about how many hours you worked, how about bragging about how many hours you slept?

Nissan Will Make Its Electric Cars “Sing” To Protect Pedestrians

Are electric cars too quiet? Nissan has an innovative new solution to help make them safer - by helping make cars that "sing."

How Diverse Are US Newsrooms? Not Very …

Are newsrooms getting more diverse or not? The answer is more complicated than you might think.

Google’s Cupcake Problem Shows The Dangers Of Tunnel Vision

For Google Maps, it seemed like equating calories burned when walking to cupcakes seemed like a good idea... until they embarrassingly realized it wasn't.

BBC Newscaster Realizes On Air That A Story Isn’t Newsworthy

What would you do if you had to deliver a story that you felt was worthless? You might take a cue from this perfectly blunt newscaster from the UK...

Hilarious Used Car 'Ad' Goes Viral

Summary: The attempt to drum up interest in her aging Honda exceeded all expectations after a glossy promo video featuring drone footage, graphic overlays and a dramatic coastal road goes viral.

Brands Threatening Pulling Ads from NFL Coverage

Summary: NBCUniversal says that marketers want the league to stop covering the players' national-anthem protests or they will pull their ads.

5 Questions to Answer BEFORE You Develop a Social Media Strategy

Last weekend I decided to build something. So I went to Home Depot and asked a nice man in an orange apron to tell me what supplies I needed. “Okay, what are you building?” he asked. “Oh, you know, something…maybe out of wood? Perhaps a birdhouse, or some furniture, or a planter,” I replied. “Don’t [...]Show More Summary

The Past, Present and Future of Social Media

A big part of my work as a digital analyst and anthropologist is to track emerging and disruptive technology trends and study their impact on business and society. In the early 2000s, much of that work was focused on what was Web 2.0, collaboration (office 2.0) and the rise of social media. Show More Summary

Zimmerman Advertising Hypes ‘The Last Jedi’ in Cross-Promotional Nissan Spot

The spot hypes Nissan Intelligent Mobility technology and the December 15 release of The Last Jedi.

3 Reasons Why You Need A Business Plan

A business plan is your blueprint for business success. Do you want to know 3 reasons why you should create a business plan? Click here to learn more! The post 3 Reasons Why You Need A Business Plan appeared first on Project Life Mastery.

This is post 7,000

[actually, it's more than that, but the previous incarnations of this blog are lost to the fogs of time] Delivered free, daily, for decades. You can subscribe at no cost by email, by following this blog on Twitter or Facebook,...        

The customer is not always right

That old saying, that the customer is always right, is bogus. Worse still, if you believe the customer is always right, it will damage your business. Allow me to explain. That saying still persists, because fearful service providers are scared that if they say the customer (or client)is wrong, they might take their custom elsewhere. Show More Summary

Cheap symbolism

The engineering mindset tells us that all that matters is what's under the surface, the measurable performance. Designers know that perception is at least as valuable. Symbolic acts are rarely cheap or wasted if they work. Because we're story-telling creatures,...        

Weekend Favs November 4

Weekend Favs November 4 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]

Take Control Of Your Life RIGHT NOW

Your mind can be your best friend or your worst enemy. Are you ready to learn how you can take control of your life RIGHT NOW? Click here to learn more! The post Take Control Of Your Life RIGHT NOW appeared first on Project Life Mastery.

The overflowing outbox

Deadlines are vitamins for creativity. If you've got too much in progress, too much of a buffer, too many items ready to go, it's easy to slip back to complacency. Without the feeling of imminent, it's easier to hide. If...        

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