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Coolest Agency Product of the Day: This Reactive, Ready-to-Use, Modular Kinetic Display

The inventors at Breakfast have been busy, and their newest toy is ready for market. The Brooklyn-based agency and product design shop—once described as a team of "hardware hackers"—today is launching a flexible, standalone version of its electromagnetic dot-based billboard. Show More Summary

Accenture Purchases Karmarama for Undisclosed Sum, Plans to Steal Your Clients

Karmarama's executive leadership team will take on unspecified leadership positions with Accenture Interactive.

Marketing Director - Atlanta, GA

Company: State Road and Tollway Authority Location: Atlanta, Georgia Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Job Status: Full Time Salary Range: $66,822 - $116,938

Here's the First Branded Mannequin Challenge Video That's Really Worth Watching

A few brands and agencies have tried the Mannequin Challenge, but here's one that has a powerful and compelling message to impart. The video below is set to Sremmurd's "Black Beatles." In keeping with Mannequin Challenge tradition, the...Show More Summary

HBO Has Created Wines Inspired By Game Of Thrones

The network is working with Vintage Wine Estates to create a special three-bottle line for fans

JWT Makes Major Leadership Changes in U.K., Europe

The agency announced two key executive promotions, as well as a series of senior hires.

Spotify Crunches User Data in Fun Ways for This New Global Outdoor Ad Campaign

Spotify puts its vast trove of listener data to playful use in a new global out-of-home ad campaign—its largest OOH effort to date—with executions that playfully highlight some of the more bizarre user habits it noticed throughout 2016. read more

Know Thy Enemy: The Benefits of Competitive Analysis

There are few industries, if any, where competition does not exist. Even in fields as specialized and demanding as aircraft manufacturing, you can count on at least a handful of companies furiously competing for business. If anything, competition is what gives the practice of business its flavor, its variety, its drive to reinvent itself and…more

Why Is This Ad For Heathrow Airport Causing A Buzz?

The video campaign, featuring two teddy bears, is striking a chord with viewers for its unexpectedly wholesome nature

We Answer the Top 5 Questions People Have About Content Marketing

As marketers, it’s our job to know our audience. To understand their pain points. To empathize. To provide them with the answers or solutions they’re looking for. So how do we do all these things? One way is through content marketing. Over the past few years, content marketing has been increasingly embraced by marketers. In [...]Show More Summary

The FLASH drives

Fear, loneliness, anger, shame & hunger. They drive us. They divide us. They take us away from our work, our mission, our ability to make a difference. And yet, sometimes, they fuel our motion, leading to growth and connection. When...        

Internet of Things – How It Is Transforming Retail

We are all waiting for that super-tech refrigerator that auto-detects when the beer is about to run out and places an order online. While we wait, the Internet of Things or IoT is revolutionizing the world by creating smart devices that are all connected to the internet. Show More Summary

How To Use Content Marketing To Grow Your Online Business

I want to share with you how to use content marketing to grow your online business. The Content Marketing Institute defines content marketing as, “A marketing technique of creating and distributing relevant and valuable content to attract,...Show More Summary

A Smart Way to Get Your Client in the News: Surveys and Studies

Summary: On a pretty regular basis, there are stories in the media based on surveys and studies. You might wonder where these come from and how they get in the media. The press release or PR pitch based on a study or a survey are good ways for a PR client or company to use their intellectual know-how to showcase their expertise.

Kylie Jenner, Amazon and Electronics Brands Dominate Cyber Monday Buzz

Summary: Even though Adobe reports social media buzz is down overall on Cyber Monday 2016, social media analytics firm Talkwalker says there are plenty of brands with reason to celebrate. Per Talkwalker’s figures, there have been...Show More Summary

Pre-Sales For 'Rogue One' Crash Fandango's Site -- And Disney Benefits From It

Summary: The release of blockbuster movies has become a series of events now, from big casting news, to countdowns and teaser trailers for trailers, to the actual trailers themselves, and now pre-sale tickets. If you’re suffering blockbuster marketing fatigue and feel as if the hype cycle never ends, that’s because it doesn’t.

Digital Production Design Manager - Wyomissing, PA

Company: Penn National Gaming, Inc. Location: Wyomissing, Pennsylvania Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Associate Job Status: Full Time

How To Avoid Getting Burned Out And The Most Important Thing To Buy (And Not Buy) This Black Friday

I hope you are having a week to be thankful for and spending it with family, whether you celebrate American Thanksgiving or not! My chosen stories this week range widely, from a potentially industry changing announcement from Airbnb to the rise of a new inclusive type of fashion that caters to people with physical disabilities.

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