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Meet the Hero Designer Who Publicly Shamed Showtime for Asking Him to Work for Free

When Showtime invited Dan Cassaro to join a design "contest" he felt amounted to milking professionals for free work, he let the network—and the world—know how he felt about it. The offer, made to a number of designers, involved promoting the Floyd Mayweather-Marcos Maidana boxing match on Sept. Show More Summary

If Buzz Aldrin Had Worn Today's Jockey Underwear, He Would Have Planted That Flag All Over the Galaxy

In an effort to align itself with greatness, Jockey is out with a new campaign entitled "Supporting Greatness" that's all about, well, supporting the greatness of over achievers one great leap at a time. The campaign showcases the "legacy...Show More Summary

Just What In The Hell Has Happened To Beer Advertising?

Long gone are the days of the great " Tastes Great/Less Filling" Miller Lite TV commercials.Long gone are the days of the very good Bud Light " Real Men of Genius/Real American Heroes " radio spots (The gig didn't work as well on TV).And, long gone are the days of the fucking brilliant Errol Morris-directed "High Life" Miller TV ads. Show More Summary

Thursday Odds and Ends

-Saatchi & Saatchi handed out wristbands measuring emotional response to attendees at their New Directors’ Showcase (video above). -Instagram hires new global head of business and brand development. link -M&S launches digital campaign for cup sizes DD and above. Show More Summary

Newsletter #1001: The “Real People” Issue

[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Real people: They work for you, they buy stuff from you, and they spread the word about you. And yet, most […]

Wednesday Odds and Ends

-Kentucky for Kentucky made this strange case study video for their strange “Gold Kentucky Fried Chicken Bone Necklaces” initiative (video above). link -A look at Robin Williams‘ legacy in advertising. link -Collective Digital Studio (CDS),...Show More Summary

A Simple Framework for Building User Engagement Features

Engagement is the first thing you will need for your product. Without engagement, you won’t have returning users, and you won’t monetize. One of the easiest ways to make your app more engaging is to gamify it. But let’s not. Games tend to be fun and stimulating, which is why we like them, but often, […]

'How You Webinar' Puts a Beat Behind the Businses World's Worst Jargon

This new video for webinar platform ON24 is more proof that white-guy rapvertising is never going out of style. It comes on the heels of last week’s cringey Toyota Swagger Wagon sequel, but instead of hiring some generic actors to rap...Show More Summary

7 Memorable Moments in the Dubious History of Product Placement

Remember when you had to wait until the commercial break to be bombarded with brand marketing? Probably not, since product placement has been a Hollywood addiction since the 1980s. Ever since Steven Spielberg featured Reese's Pieces in 1982's E.T. Show More Summary

Awful Stock Photos Turned Into Awful Ads.

The amount of time I've spent on stock photo websites (mostly shitty Getty, of course) over the last 15-20 years would be measured in months, not hours. Any ad creative who's had to work with either cheap-ass clients who wouldn't pay...Show More Summary

Promoter Forces Concert Goers to Watch This Guy Flip Out on Ecstacy Before Attending

Here's an interesting approach to festival promotion. Made Event, the promoters of electronic dance music concerts, including, Electric Zoo, has launched "Come To Life." The campaign encourages attendees to organically enjoy -- rather...Show More Summary

Thursday Odds and Ends

-Christina Hendricks protests gender equality in the workplace for Funny or Die sketch (video above). link -Integrated communications agency Home acquires McGrath Rainey Laird. link -What John Oliver got wrong about native advertising. Show More Summary

The Woman Used Illegally In That Awful Burger King "Blowjob" Ad Speaks Out.

Some of you will remember this unsubtle BK ad from five years, via Singapore. The overwhelming negative blowback over the ad forced BK USA Corporate to release this statement at the time:"Burger King Corporation (BKC) values and respects all of its guests. Show More Summary

Experiencing something other than the prevailing system

Sandeep points us to 'Sign', a restaurant in Toronto where every waiter is deaf and the only way to order is with ASL. This isn't a tourist attraction or merely a remarkable gimmick. What it does is reverse systemic bias...        

Apple's New iPhone Ad Shows You More Incredible Ways You'll Never Use Your iPhone

Apple's new ad for the iPhone 5S is called "Dreams," though it might have been called "In Your Dreams." Like other recent iPhone spots (and iPad spots, for that matter), it shows people using the device in pretty amazing ways—to measure wind speed, to plot the course of an airplane, to place a diamond in the setting of a ring. Show More Summary

Top Social Media Brand Dipshits of 2014.

Hello Brands! I've noticed that, more and more, EVERY DAY! you all are trying extra hard! to be my "friend"! And that you "love" (!!!) your "fans" and "followers", and that you really love "Likes" and "Favorites"!I've also noticed that you really love listicles!!!!!YAY!!!!!!!!!! Well, here's a fucking listicle for you.Listed from bad to the worst. Show More Summary

Deutsch LA Brings Back Ronald McDonalds for Taco Bell

Back in March, Deutsch LA used endorsements from real life Ronald McDonalds to help introduce Taco Bell’s new breakfast menu. Now, the agency has brought back the idea (which was actually recycled, intentionally or not, from an old Jack...Show More Summary

Kids on Vine Are Weirdly Obsessed With Spoofing 'I've Fallen and I Can't Get Up'

If the true measure of an ad's popularity is the afterlife it enjoys through parody and satire, then this 1989 LifeCall ad—featuring Mrs. Fletcher and her infamous line, "I've fallen and I can't get up!"—may be the best-loved commercial of all time. Show More Summary

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