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The 6 Tactics This SaaS Entrepreneur Used to Triple His Growth Rate

Brennan Dunn is a hacker and entrepreneur running Planscope.io. He recently gave a presentation at the 2014 Microconf discussing the 6 tactics he used to triple Planscope’s growth rate. This blog post provides a summary of each tactic. A real highlight of this presentation is that he doesn’t just discuss marketing. He discusses growth as […]

What Rand Fishkin Wants You to Know About Content Creation and SEO

Rand Fishkin is the co-founder of Moz and one of the leading voices in the SEO world. Along with his work at Moz, he’s co-founded Inbound.org and co-wrote The Art of SEO. At Moz, his current position is the “Wizard of Moz”, where he contributes to individual teams within Moz. A sought after speaker, he’s […]

Truth's Tinder-Themed Anti-Smoking Music Video Baffles, Delights and Terrifies

Truth is out with a new anti-smoking ad, and it's a long way from stacking body bags outside the offices of tobacco companies. "Left Swipe Dat," created by 72andSunny, features a parade of young pop stars and YouTube personalities singing...Show More Summary

The Top Content Creation and SEO Tactics You Need to Know, with Rand Fishkin

Rand Fishkin is the co-founder of Moz and one of the leading voices in the SEO world. Along with his work at Moz, he’s co-founded Inbound.org and co-wrote The Art of SEO. At Moz, his current position is the “Wizard of Moz”, where he contributes to individual teams within Moz. A sought after speaker, he’s […]

How Gail Goodman Optimized Constant Contact’s Funnel To Build the $1 Billion Email Marketing Empire

Constant Contact is one of the biggest players in the email marketing space, and Gail Goodman has been with them since the beginning. She’s scaled the company from its early startup days to where they are now, a public company worth over $1 billion. She gave a presentation at the 2012 Business of Software conference, […]

Patrick McKenzie on Using Funnels and A/B Testing To Grow a Business

Patrick McKenzie has made a name for himself as a respected thought leader in the SaaS marketing space. He has a popular blog called Kalzumeus and runs an appointment reminder service fittingly called Appointment Reminder. He’s also the creator of Bingo Card Creator. As a well known member of the Hacker News community, he is […]

Sherri Maxson, Social Business Leader at Grainger

This is a post from my company, SocialMedia.org’s blog. Check it out for more profiles and stories about the people running social at really big brands. Sherri Maxson is one of those all-star SocialMedia.org members who has taken us along for her career as a social media executive at three different brands. She’s been a […]

Brandon Rhoten, VP of Digital and Social Media at Wendy’s International

This is a post from my company, SocialMedia.org’s blog. Check it out for more profiles and stories about the people running social at really big brands. For this SocialMedia.org member profile, we chatted with Wendy’s VP of Digital and Social Media, Brandon Rhoten. Brandon’s been a member since April 2012 and presented a fantastic case […]

In the next 60 seconds, 300 hours of video will be uploaded to YouTube

YouTube’s stats page says that people are uploading 100 hours worth of new videos every minute. ReelSEO says they have it on good authority, that the number is now closer to 300 hours of new uploads every minute and I believe it. I’ve developed the habit of watching videos every night before I go to […]

Jessica Gioglio on how Dunkin’ Brands puts the spotlight on their fans in social

This is a post from my company, SocialMedia.org’s blog. Check it out for more profiles and stories about the people running social at really big brands. This story features tips and advice from Dunkin’ Brands Social Media Manager Jessica Gioglio. You can check out her full presentation at SocialMedia.org’s Member Meeting in Boston here. “I […]

'Hurry Down the Chimney' Gets a Whole New Meaning With Kmart's Pregnant Dance Squad

3 months agoMarketing / Advertising : AdFreak

Last holiday season, Kmart clearly had a ball (or two) with its advertising. This year, it's all about bellies. In a nice upgrade from the retailer's spot featuring guys playing their beer guts like kettle drums, we now have a dance squad made up of belly-proud moms-to-be. Show More Summary

How Well Do You Know Entrepreneurs? Take the Quiz to Find Out!

If you study business and entrepreneurship, you undoubtedly admire those who have reached the top. People like Steve Jobs, Jeff Bezos, Marissa Mayer, Mark Zuckerberg, and many others reached the echelon of the business ranks and created products that millions of people use everyday. They’ve put in the time, work, and have gone through the […]

The Gap Between Big Data and Big Insights: Turning data into engaging stories

Have you seen the popular HTC One TV commercial featuring Gary Oldman? It’s quite brilliant really. A highly celebrated A-list actor is paid millions to say little more than “blah blah blah” throughout the entire commercial. I’m reminded of it because that’s the reaction I tend to have these days when I hear the words […]

The Power of Storytelling: Plotting The Future of Media

A couple of years into my first job in the PR industry, my boss, a high-powered, high-strung entertainment PR icon asked if I would mind having lunch with a young woman friend of his who had recently been tapped to handle PR chores for the nascent Museum of Broadcasting on East 53rd Street in New York City. […]

Lena Dunham and Charles Blow: Literary Tales & Sales

As someone who has dabbled in book PR over the years, I can’t help but notice how the art and dynamics of this specialized practice have evolved. Most significantly, I’m seeing how a newly published author, with a sizable social media following, can play a pivotal role in driving awareness, esteem and…ultimately sales. There are, however, […]

Scrawny Arms Rob Lowe Is the Latest Subpar Rob Lowe to Join DirecTV's Campaign

3 months agoMarketing / Advertising : AdFreak

While shy-bladder sufferers debate the offensiveness of Painfully Awkward Rob Lowe, DirecTV is plowing ahead with all sorts of other less-than-ideal Rob Lowes—you know, the ones with cable and not DirecTV. The latest disturbing specimen is Scrawny Arms Rob Lowe. Show More Summary

Don’t let the conversations end when the campaign’s over

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. While one-off campaigns can be great for starting conversations, they can lose momentum quickly. Cards Against Humanity had such a promotion over the holidays. They told their fans they could pay whatever […]

This is a great "disruptive" print ad.

Disruptive Innovation.Buzzwords so buzzy, they vibrate with intensity.The Wikipedia entry for "Disruptive Innovation" is well over 4,000 words. Native Advertising is considered a Disruptive Innovation.That's rich. And ironic. Because it is designed to not be "disruptive". Show More Summary

Three-quarters of millennials expect brands to be entertaining

If you had to describe your branded content in one word, what would it be? Informative? Engaging? Boring? (I hope not) Upbeat? How about entertaining? In Facebook’s “Coming of Age on Screens” study, 72% of young millennials from all over the world said that’s what they expect from brands – entertaining content. That’s a lot […]

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