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Use These Four Pillars to Earn Your Customers’ Loyalty

Everybody wants loyalty, but not everybody is willing to do what it takes to get it. Many business owners forget that behind the computer screen is a real, living (and selfish) human being who thinks he or she deserves all the attention in the world and, if you don’t provide it, they’ll bury your brand […]

Cross-Channel Consistency: The Key to Efficient Personalization and User Engagement

To enhance user experience, most marketers try to talk to visitors in their own language and display perfectly tailored messages to them at the right time. But what is the perfect message? This is the tough part. For personalization to be effective, you need to keep your messages consistent across all channels. So, one of […]

How to Make a Bad Impression

This post originally ran in Ad Age. The image above is the rate card from QQTube. How to Make a Bad Impression When it comes to digital marketing, you always get a second chance to make an impression. Impressions are cheap, and way too many buyers and sellers still rely on them as currency. Show More Summary

A Cisgender Guy Learns to Love His Transgender Buddy in One Sleepless Night for Absolut

Absolut Vodka's #AbsolutNights campaign centers on archetypes that don't get much attention in traditional advertising—including a widow, a woman attracted to other women and now a transgender person. read more

Applebee’s Microwaving Their Steaks?: A Lesson on Repeating the Negative

I recently learned that Applebee’s has been accused of microwaving all the food they serve…and I learned this from a multi-million-dollar TV commercial Applebee’s produced themselves. The spot, titled Microwave, shows the juicy USDA Choice sirloin cut in-house by a well-trained hand. Show More Summary

A letter to myself.

I often write letters to myself. Usually in time in of stress and change. It calms me to talk to myself. And helps me set my intentions.  Anyway, I found one of my letters today deep inside a folder on my desktop. (When I get a new computer Jack puts my entire desktop on a … The post A letter to myself. appeared first on Brains on Fire.

Our bias for paid marketing

A few rhetorical questions: Is a physical therapist with a professional logo better than one with a handmade sign? Are you more likely to stay at a hotel that you've heard of as opposed to an unknown one, even if...        

12 Innovation Imperatives

Suffocates in a culture of mediocrity. Here’s how to breathe life into company culture to compete for the future. Ideas are a dime a dozen. Everyone seems to have one or more. I just wish that more organizations would appreciate how plentiful and beneficial ideas are to the future of their business. Show More Summary

Unlimited bowling

When we were kids, my mom, fully exasperated, would survive a day when school was closed by dropping a bunch of us off at Sheridan Lanes for a few hours of bowling. You only had a certain amount of money...        

Leading Digital Transformation

Last year, I had the opportunity to speak in Stockholm at Telia’s executive summit on Digital Transformation. After my session, I met with Joacim Jansson to discuss the state and evolution of the digital business landscape. At the time, he was working on a new book, Att Leda Digital Transformation, with Marie Andervin. Show More Summary

DDB Turned Lonely Island's 'I Just Had Sex' Into a Song About Endangered Species

2 months agoMarketing / Advertising : AdFreak

Yeah, they hit that. Want to hear the deets? Some swaggering cartoon pandas sing a slightly more animalistic version of Lonely Island's viral blockbuster "I Just Had Sex" in a new campaign about endangered wildlife. Those bears aren't looking for back slaps just because they got lucky, though. Show More Summary

Your money and your future

Your money: Almost no one knows how to think about money and investing. Squadrons of people will try to confuse you and rip you off. Many will bore you. But Andrew Tobias has written a book that might just change...        

Are Your Eyes Playing Twix on You? Twins Freak People Out in Candy's Fun New Ad

2 months agoMarketing / Advertising : AdFreak

Playing on the double-sticked nature of the product, Twix in the Nordics pulled a modern—and more discomfiting—version of Doublemint's "Double Your Pleasure." Patchwork Group in Denmark helped prep the campaign, which will run in all Nordic nations. Show More Summary

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