Discover a new way to find and share stories you'll love… Learn about Reading Desk

All Blogs / Business & Finance / Marketing / Posts With Video


Get More Specific:

Sherri Maxson, Social Business Leader at Grainger

This is a post from my company, SocialMedia.org’s blog. Check it out for more profiles and stories about the people running social at really big brands. Sherri Maxson is one of those all-star SocialMedia.org members who has taken us along for her career as a social media executive at three different brands. She’s been a […]

Brandon Rhoten, VP of Digital and Social Media at Wendy’s International

This is a post from my company, SocialMedia.org’s blog. Check it out for more profiles and stories about the people running social at really big brands. For this SocialMedia.org member profile, we chatted with Wendy’s VP of Digital and Social Media, Brandon Rhoten. Brandon’s been a member since April 2012 and presented a fantastic case […]

In the next 60 seconds, 300 hours of video will be uploaded to YouTube

YouTube’s stats page says that people are uploading 100 hours worth of new videos every minute. ReelSEO says they have it on good authority, that the number is now closer to 300 hours of new uploads every minute and I believe it. I’ve developed the habit of watching videos every night before I go to […]

Jessica Gioglio on how Dunkin’ Brands puts the spotlight on their fans in social

This is a post from my company, SocialMedia.org’s blog. Check it out for more profiles and stories about the people running social at really big brands. This story features tips and advice from Dunkin’ Brands Social Media Manager Jessica Gioglio. You can check out her full presentation at SocialMedia.org’s Member Meeting in Boston here. “I […]

'Hurry Down the Chimney' Gets a Whole New Meaning With Kmart's Pregnant Dance Squad

Last holiday season, Kmart clearly had a ball (or two) with its advertising. This year, it's all about bellies. In a nice upgrade from the retailer's spot featuring guys playing their beer guts like kettle drums, we now have a dance squad made up of belly-proud moms-to-be. Show More Summary

How Well Do You Know Entrepreneurs? Take the Quiz to Find Out!

If you study business and entrepreneurship, you undoubtedly admire those who have reached the top. People like Steve Jobs, Jeff Bezos, Marissa Mayer, Mark Zuckerberg, and many others reached the echelon of the business ranks and created products that millions of people use everyday. They’ve put in the time, work, and have gone through the […]

The Gap Between Big Data and Big Insights: Turning data into engaging stories

Have you seen the popular HTC One TV commercial featuring Gary Oldman? It’s quite brilliant really. A highly celebrated A-list actor is paid millions to say little more than “blah blah blah” throughout the entire commercial. I’m reminded of it because that’s the reaction I tend to have these days when I hear the words […]

The Power of Storytelling: Plotting The Future of Media

A couple of years into my first job in the PR industry, my boss, a high-powered, high-strung entertainment PR icon asked if I would mind having lunch with a young woman friend of his who had recently been tapped to handle PR chores for the nascent Museum of Broadcasting on East 53rd Street in New York City. […]

Lena Dunham and Charles Blow: Literary Tales & Sales

As someone who has dabbled in book PR over the years, I can’t help but notice how the art and dynamics of this specialized practice have evolved. Most significantly, I’m seeing how a newly published author, with a sizable social media following, can play a pivotal role in driving awareness, esteem and…ultimately sales. There are, however, […]

Scrawny Arms Rob Lowe Is the Latest Subpar Rob Lowe to Join DirecTV's Campaign

While shy-bladder sufferers debate the offensiveness of Painfully Awkward Rob Lowe, DirecTV is plowing ahead with all sorts of other less-than-ideal Rob Lowes—you know, the ones with cable and not DirecTV. The latest disturbing specimen is Scrawny Arms Rob Lowe. Show More Summary

Don’t let the conversations end when the campaign’s over

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. While one-off campaigns can be great for starting conversations, they can lose momentum quickly. Cards Against Humanity had such a promotion over the holidays. They told their fans they could pay whatever […]

This is a great "disruptive" print ad.

Disruptive Innovation.Buzzwords so buzzy, they vibrate with intensity.The Wikipedia entry for "Disruptive Innovation" is well over 4,000 words. Native Advertising is considered a Disruptive Innovation.That's rich. And ironic. Because it is designed to not be "disruptive". Show More Summary

Three-quarters of millennials expect brands to be entertaining

If you had to describe your branded content in one word, what would it be? Informative? Engaging? Boring? (I hope not) Upbeat? How about entertaining? In Facebook’s “Coming of Age on Screens” study, 72% of young millennials from all over the world said that’s what they expect from brands – entertaining content. That’s a lot […]

20 Ways to Reward Repeat Visitors on Your Ecommerce Site

Many ecommerce businesses neglect the importance of rewarding their repeat visitors while they strive to drive revenue, increase social mentions, and build a loyal following. That is a mistake. Great ecommerce sites reward their recurrent visitors. They influence thousands and get the pick of their sales from loyal customers. Graham Charlton, Editor in Chief at […]

Ogilvy Rings in the Holidays with Kevin Ross for Glade

Ogilvy & Mather worked with singer Kevin Ross on a holiday spot for Glade entitled “Feel Anticipation.” For the spot, Ross wrote a song supposedly expressing how holiday scent Sparkling Spruce made him feel. Ross can be seen performing the song in an outdoor stage, surrounded by plenty of Glade candles ending with the “#FeelGlade” hashtag. Show More Summary

Poo-Pourri Drops a Load of Poo Puns in ‘Even Santa Poops’

Poo-Pourri made waves last year with the viral “Girls Don’t Poop” video introducing its toilet deodorizer with pun-filled toilet humor that went on to garner over 30 million views on YouTube. While the follow-up, “Second Hand Stink,”...Show More Summary

Sharon Crost on five ways Hitachi Data Systems uses big social data to map the customer journey

This is a post from my company, SocialMedia.org’s blog. Check it out for more profiles and stories about the people running social at really big brands. For this case study, we dove into a presentation by Hitachi Data Systems’ Senior Social Business Lead, Sharon Crost, at our Brands-Only Summit in Orlando. Like most BtoBs, Hitachi […]

5 Things You Need to Know About Social Media & SEO

Quicksprout recently published an awesome new infographic on the state of SEO that illustrates how the field has evolved over the past few years in response to Google’s game-changing algorithm updates and the steady rise of content as king. While looking over the infographic one thing in particular caught my eye: the importance that companies […]

10 Ad Mascots You Probably Didn't Know Were Related to Kermit the Frog

Jim Henson creations have a storied history in advertising, going back to the 1950s, when a violent proto-Kermit pitched Wilkins Coffee with 10-second TV spots. Tappy, the latest creation from Jim Henson's Creature Studio, is similarly off-kilter in his role as a living credit-card reader at a checkout counter. Show More Summary

Of course it's been done before

John Koenig calls it vemödalen. The fear that you're doing something that's already been done before, that everything that can be done has been done. Just about every successful initiative and project starts from a place of replication. The chances...        

Copyright © 2011 Regator, LLC