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How to Track Conversions in Google Analytics

Visits and pageviews are nice. But conversions are all that matter at the end of the day. The trouble, of course, is that these don’t come ‘preloaded’ with each new analytics account. And you can’t get access to historical, legacy data, either. That means when you let days (or weeks) go by without setting up […]

Be the different one

Leonard Nimoy created one of our culture's singular fictional characters. Gene Roddenberry gave him the opportunity, but it was Nimoy who developed Spock. A key moment came in one of the first episodes. Everyone on the bridge was freaking out...        

My June 2017 Monthly Goals Report

Every month, I write a detailed monthly report about the progress that I'm making towards the goals and resolutions that I publicly stated on my blog earlier in the year.  This is my June 2017 Monthly Goals Report, which goes over each goal that I set and the progress that I've made on them so far. Show More Summary

11 Customer-Centric Ways to Grow Your Ecommerce Revenue

There are three general ways to grow revenue in any ecommerce business: Increase the total number of customers. Increase the average number of times each customer buys from you. Increase the average order value (AOV) from each customer. As ecommerce marketers, knowing what to prioritize can be the difference between a standard year of growth […]

X Marks the Spot Where the Medium is the Message

Several years ago, I embarked on a crazy journey to reinvent the book to make it a physical metaphor for the purpose of the book. I had no other choice. It was a book about designing meaningful and personal experiences in a digital economy. Show More Summary

Do You Fascinate?

Do You Fascinate? written by John Jantsch read more at Duct Tape Marketing Marketing podcast with Sally Hogshead Why are you captivated by some people, but not others? Why do you recall some brands, yet forget the rest? In a distracted...Show More Summary

How to Use Your Website to Convert Consulting Leads into Clients

How to Use Your Website to Convert Consulting Leads into Clients written by Guest Post read more at Duct Tape Marketing Marketing and selling consulting services can take weeks, months, and in some cases — years. As a consultant who must balance delivery versus sales, not having enough leads can lead to the dreaded feast-or-famine cycle. Show More Summary

3 Important Ways Social Media Can Boost Your SEO

Today, there’s little doubt among marketers that SEO and social media are two must-have components of any effective digital marketing strategy. After all, SEO is arguably the founding-father-tactic of digital marketing, and social media is the place on the web where our audiences gather, share and engage every day. But over the years, there’s been [...]Show More Summary

The Power of Email + The Psychology of Social Proof = The Social Email

Out with the old, and in with the new. That’s the expression. The old? Email marketing. It’s just so 2010. The new? Social…media, proof, marketing. Just look at the proliferation and popularity of social media platforms – Facebook alone has 1.94 billion monthly active users – and the increasing use of social ads. Facebook again […]

I was supposed to write about Apple’s new show ‘Planet of the Apps,’ Instead, I wrote about @GaryVee

This post started as a review of the new show on Apple Music, “Planet of the Apps.” I realized the world didn’t need another announcement or review of the show. What I will say is this, any show that aims to help entrepreneurs bring their ideas to life and also transform them into budding businesses that change the world is important. Show More Summary

What 99% looks like

I did an interview with a leading Turkish vlogger. He sent me his work (in Turkish) and of course, the thing I noticed was this: 76 people who saw this interview took the time to give it a thumbs down....        

My May 2017 Monthly Goals Report

Every month, I write a detailed monthly report about the progress that I’m making towards the goals and resolutions that I publicly stated on my blog earlier in the year.  This is my May 2017 Monthly Goals Report, which goes over each goal that I set and the progress that I’ve made on them so far. Show More Summary

The Digital Tide Creeps Up On TV

Twelve years ago, YouTube was a young man at the zoo, today it’s the UEFA Champions League Final. The digital tide creeps up on TV.

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