At the height of winter, a goofy costumed dude called "Mr. Sunny," the official mascot of the Fort Lauderdale tourism, hung out at Pompano Beach and bantered in real time via satellite with people at snow-streaked bus shelters in Boston and Chicago as part of the "Hello Sunny" campaign engineered by Starmark. Show More Summary
Mother New York introduces Anheuser-Busch InBev’s new Oculto, a lager 6 percent ABV lager aged in tequila barrels, with a 30-second online spot. The ad, directed by Prettybird’s Melina Matsoukas aims to give the beer an air of mystery. Show More Summary
We hear that some changes are afoot at Dallas-based MEplusYOU. The Agencies of Change shop, which officially rebranded from imc2 almost exactly three years ago, lost its creative lead — and we hear that it may drop its new name as well. Renee...Show More Summary
A lot of brands attempt space-related stunts. But for all the wonder inherent in the heavens, many of these campaigns forget that just being up there isn't enough. You need a human connection for any of it to matter to viewers. (This is why Felix Baumgartner's Red Bull stunt was such a juggernaut—it was all about testing what means to be human. Show More Summary
Houston, we have a blower. French agency Altmann + Pacreau gets cosmic in this ad for Stihl leaf blowers, employing astronaut imagery and the 2001: A Space Odyssey theme to fine effect. "Having done many ideas with leaves in the past,...Show More Summary
Forget about pre-order day for the Apple Watch. It's also launch day for the Samsung Galaxy S6 and S6 Edge, which means ads for the smartphone are rolling out all over the world. The two most notable spots come from Cheil U.K. and 72andSunny for the U.K. Show More Summary
See below for what’s happening this week in the social sphere! Periscope, we don’t appreciate Social Media Marketing World. It’s bathing suit season, but I’m no Angel. The K o l l e g e side...
It seems that Honda’s diesel CR-V brings out the best of mcgarrybowen London’s visual instincts. The agency follows up its 2013 Cannes Gold Lion-winning, M.C. Escher-esque spot for the model (dubbed “Illusions”) by taking us on an infinite...Show More Summary
There are two kinds of purchases: Either you are replenishing (you know precisely what you're about to get) or you are exploring. Books and movies are almost always purchased before they are consumed. A bottle of Coke, or a return...
A five-minute 1990s-era Scientology sing-along video doesn't need a parody to be funny. But that hasn't stopped Saturday Night Live from making one anyways—and the results really don't disappoint. Everyone's favorite crazy celebrityShow More Summary
Digital Darwinism is forcing businesses to #AdaptorDie. Many realize that customers are different. At the same time, leaders understand that how employees want to work is also changing. Yet, they’re frozen in the past, undermining the future simply because they do not know what to do and how. After all that is known, it is […]
Who knew Grey's global CEO Jim Heekin could be comedy gold? Well, none other than his creative partner, Tor Myhren, who, when not making ads for DirecTV, Febreze and Gillette, spoofs pops stars and their videos. First came "Nothing Compares to 2," Myhren's Sinead O'Connor-like plea to get all of Grey's creatives on the second floor. Show More Summary
Considering the day, we’ll take this latest spot from Santa Monica-based RPA for Honda with a heavy grain of salt, because if it smells like an April Fools’ joke and looks like an Aprils Fools’ joke… In the new campaign, RPA introduces us to a young lady named Ashley H who, like the rest of her narcissistic peers, is a self-proclaimed selfie queen. Show More Summary
Between 1997 and 2003, you probably fell asleep to psychic Miss Cleo telling you, in her upbeat Jamaican accent, that she could predict your future during her infamous Psychic Readers Network infomercials. Now, this April Fool's Day, the pitchwoman is back. Show More Summary
BBDO New York released two online spots designed to function as April Fool’s Day related extensions of the brand’s “You’re Not You When You’re Hungry” campaign. That connection, though, is a bit of a stretch. The two ads both followShow More Summary
A stunning video about what school can mean. A beautiful book about art and meaning. A different kind of management tome. Rethinking your career. Or this way. And worth thinking hard about: two brilliant social histories by David Graeber. Debt...
It’s somewhat surprising to hear that 180LA hasn’t had executive creative directors at the helm up this point, but the agency has fixed that by bringing in the duo of Rafael Rizuto and Eduardo Marques. The newly appointed ECDs, who will...Show More Summary
Marketers salivate dreaming of attracting attention from “influencers” – be it celebrities, established experts in a particular field, or talking heads. Convincing an influential industry leader to promote your brand would feel like a major win any day, as that kind of exposure can dramatically increase your brand’s reach and influence. So let’s say you [...]
YouTube Adds More Interaction to Videos With Cards written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Cards are all the rage in digital circles it seems, so YouTube has jumped on the bandwagon adding a cards feature as a way of creating greater interaction. Show More Summary
Introducing the 5 most difficult jobs in America, according to Career Overview: Coal Mining President of the United States Alaskan Crab Fishing Mercenary Chief Marketing Officer (CMO) Confession: I may have bumped up CMO a few spots. OK, a few hundred spots, but that job is darn hard. (I’m blending CMO and Director of Marketing […]