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How to make a sign

There it is, at every entrance to the terminal at LaGuardia, one of the busiest airports in the world: TERMINAL CLOSED FOR MAINTENANCE between 12:00 a.m. and 4:00 a.m. until further notice. Ticketed Passengers & Employees ONLY will have access...        

My 2017 Goals And Resolutions

Since 2012, I’ve publicly declared my goals and resolutions at the beginning of each year.  I’ve found by doing this, it’s created a powerful internal pressure to take action and raise my standards to achieve them. Accountability isShow More Summary

Feminism as a Marketing Trend

This time of year is ripe for trend reports and because it’s important to our work with clients, I’ve been digging through many of them to identify recurring themes. There’s one theme that has really caught my eye and seems to be something that should be on every businessperson’s radar screen. Show More Summary

Don’t Be A Dabbler… Commit To Mastery

Life is comprised of a series of challenges that test the limits of our physical, mental and emotional capacities. Challenges are inevitable, but we can’t use them as excuses to not take action in our lives. What do you do when you experience...Show More Summary

My 2016 Year In Review: Successes, Failures & Lessons Learned

At the end of each year, I always make sure to take some time to reflect back on the previous year. I do this for two reasons: 1. To acknowledge all of the successes and accomplishments of the year.  By celebrating all of your “wins”, it gives you more certainty towards achieving your future goals. Show More Summary

100,000 YouTube Subscriber Giveaway!

This year I achieved a big goal and milestone: I surpassed 100,000 YouTube subscribers for Project Life Mastery. Since uploading my first video in 2012, I didn’t think that one day I’d be in the position of having over 100,000 people subscribe to my channel. Show More Summary

Goals Motivation

I want to share with you how you can get motivated to achieve your goals. Goals are important in the sense that they give our lives direction. When you don’t have goals, you don’t have a target that you can move towards.  In turn, you will not be able to make progress in any area of your life. Show More Summary

Believe, Don’t Doubt (Your Limiting Beliefs Are All B.S.)

I want to talk to you today about one of the biggest barriers that holds people back from success in their lives. It’s what keeps people stuck where they are in life — struggling, broke, in debt, and unhappy. It’s the same thing that had me down on myself just a few years ago. Show More Summary

Context is King

Context is king.  When you think about companies who take risks and are edgy when it comes to their marketing – the insurance industry would hardly be the first to pop into your mind. But that’s what happened during the 2015 Superbowl TV spotathon. Show More Summary

Is it a note worth playing?

Just published, a three-minute TED talk from 2014: It follows on the ideas in this TEDx talk from a few years before: Have a happy holiday and a peaceful (and worthwhile) New Year.        

Happy Holidays from Stefan! (Limited Time Holiday Sale)

Happy Holidays from Stefan and the Project Life Mastery Team! Over the last week, I’ve been relaxing in Honolulu, Hawaii – getting away from the COLD in Vancouver. ???? I usually have a ritual every year where I relax during the holidays, celebrating and rewarding myself for all the amazing wins and successes of the year. Show More Summary

This Women's Choir Bleats Out Goat Versions of Christmas Carols for a Good Cause

It isn't easy refreshing your Christmas music playlist. A worthy original with just the right mix of novelty and nostalgia is hard to find. But last year, giving contenders a run for their money, ActionAid Sweden released a holiday album...Show More Summary

Holiday Movies 2016: All The Films to See This Month, and How They're Being Marketed

2 months agoMarketing / Advertising : AdFreak

Harry: "Every year I just try to get from the day before Thanksgiving to the day after New Year's." Sally: "A lot of suicides." Yeah, it's a stressful time of year. Many of us are dealing with extended family more than we do any other time of year, and so are looking for moments of respite and escape. Show More Summary

Wes Anderson's New H&M Christmas Ad, With Adrien Brody, Is Totally Stylish and Delightful

2 months agoMarketing / Advertising : AdFreak

H&M has had a very strong year in its advertising, and it's putting a festive bow on 2016 with this lovely short film for Christmas, directed by Wes Anderson (with help from London agency adam&eveDDB) and starring Adrien Brody. It's set on a train—a favorite environment for Anderson—at the holidays, but bad weather has delayed the trip. Show More Summary

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