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Chrysler Celebrates Being American by Making You Think It's German or Japanese

21 hours agoMarketing / Advertising : AdFreak

How do you sell American cars in 2014? By tricking people into first thinking your goods are Japanese or German. Chrysler is launching a tongue-in-cheek campaign for its 200 model with TV ads featuring voiceovers that start in foreign languages, touting qualities commonly associated with cars built outside the U.S. Show More Summary

How to Make Your Content Relatable and Actionable

Since the first Google Panda update in Feb 2011, quality of content has become a major factor on everyone’s marketing checklist. However, your content could be filled with quality and meaty information, and even be founded on some principles that have been successful in the past, but it still could suffer a high bounce rate. […]

OK Go Guys Ride Tiny Little Honda Unicycles in Their Fantastic New Video

Does OK Go release albums? Like, full-blown records with multiple songs on them? I don't know. I don't care. Their videos are enough for all of us. Japanese creative agency Mori Inc. is behind this one. (You may remember creative director...Show More Summary

Jim Carrey Mercilessly Spoofs Matthew McConaughey's Lincoln Ads on SNL

If you're the type of person who thinks Saturday Night Live's best years are behind it, you can stop reading now, because nothing I can write will convince you otherwise. Yeah, I know, you grew up watching the most brilliant comedians of all time, and, well, the new players are terrible. Show More Summary

Wanted: Spring Intern (2015)

The first flakes haven’t even fallen and we’ve already got our sights set on spring. Yep. It’s that time again. We’re on the hunt for our next great intern. Could it be you? (Heck yes, it could.) Before you dive into the details, take...Show More Summary

The Container Store Super Fan

As a kid growing up in Dallas I can remember going to a local shop that sold boxes and bins. That seemed odd to me but not to my mom, who was the CEO of household operations at the Moore family. She wanted to make sure every room was organized and The Container Store was […] The post The Container Store Super Fan appeared first on Brains on Fire.

Air New Zealand Gets More Epic Than Ever With Its Newest Middle Earth Safety Video

The wizards at Air New Zealand have conjured up their third J.R.R. Tolkien-themed video in as many years, ahead of the final installment of Peter Jackson's second Middle Earth trilogy, "The Hobbit: The Battle of the Five Armies." Directed...Show More Summary

Ikea's Parody of The Shining Is Devilishly Good

Heeeeeere's … Ikea's parody of The Shining! BBH Singapore reimagines the creepy hallway scene from Stanley Kubrick's 1980 horror classic in this spot-on 90-second Halloween ad. Instead of a haunted hotel, however, the little kid peddles around a spooky Ikea store late at night. Show More Summary

Snickers Gives You an Early Halloween Treat With This Truly Twisted Ad

Halloween is like Christmas for candy brands, and Snickers usually swoops in, batlike, with some fun and spooky advertising (most notably, perhaps, BBDO's truly odd "Grocery Store Lady" spot from 2010). And this year, it's a Spanish-language Snickers spot that's giving people chills. Show More Summary

Fred Savage, Hired to Do Honda Voiceovers, Wants to Practice by Narrating Your Home Videos

Fred Savage will soon be the new voice of Honda. But he's not exactly a voiceover specialist (that's Daniel Stern you're thinking of, Wonder Years fans). So, Honda agency RPA came up with a fun way to help him practice—by having Fred narrate your home videos first. Show More Summary

Natanya Anderson, Director of Social Media and Digital Marketing at Whole Foods Market

This is a post from my company, SocialMedia.org’s blog. Check it out for more profiles and stories about the people running social at really big brands. We sat down with Whole Foods Market Director of Social Media Natanya Anderson for this member profile. We’re glad to have smart, generous members like Natanya, who has presented […]

Have You Seen This Crazy Travel Agency Ad Yet? MUST. WATCH. NOW!

Who knew? Apparently travel agencies do still exist. If you aren't one of the almost 1 million people who have viewed this so-bad-it's-so-good long form ad from Thorne Travel Agency then you need to stop what you are doing this very moment and watch. Show More Summary

Monday Odds and Ends

-New York agency The Terri & Sandy Solution is launching a campaign for the 40th anniversary of People magazine (video above). -David&Goliath announced today the hire of Michele Tebbe, formerly global acccount director at TBWA\Chiat\Day...Show More Summary

Ashton Kutcher Milks a Goat, Paints a Beaver and Knits a Onesie for Lenovo

We've always known Ashton Kutcher to be a renaissance man of sorts. Actor, investor, father, model, ad guy. And now, Lenovo product engineer? It appears that because of all of his engineering work, the Lenovo YOGA Tablet 2 Pro has given...Show More Summary

Southwest Airlines Rapid Rewards Account to Change Agencies

Today we confirmed that Southwest Airlines Rapid Rewards will no longer count Wunderman as its creative AOR after the end of this year. While the precise dates are uncertain, the business will soon be up for grabs. A Wunderman source...Show More Summary

The Disingenuousness of Cable Company Taglines, Ranked.

(TWC's previous trademarked slogan was so meaningless, it induced head pain. It's almost as it they were shifting the responsibility for their dreadful service onto "you". Their reps should have ended every angry, shouting unresolved customer call with "That's the power of you!")__________Cable. Show More Summary

Google Embeds Itself in NYC With Some Delightful Site-Specific Outdoor Ads

Google has been running a lovely ad campaign promoting its rebranded mobile app. But some of the best executions have been pretty hard to find—because they've been woven into the fabric of New York City. 72andSunny created the wonderfully...Show More Summary

The BBC Rolls Out a Galaxy of Stars (and a Tiger) in This Lavish Cover of 'God Only Knows'

Does Brian Wilson know who Lorde is? Or why there's a tiger on his piano? This lavish video boasts an array of stars performing Wilson's 1966 Beach Boys classic "God Only Knows" to help launch BBC Music, described by the company as "an...Show More Summary

If You're From Pittsburgh, You Probably Think This Iced Tea Commercial Is Hilarious

Americans sure have some interesting regional accents. Whether you're from New York, Baltimore, Philly, Chicago, Houston—dialects are fascinating, ya know? So, there's this character on YouTube named Pittsburgh Dad, who's been starring...Show More Summary

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