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Uber’s Very Bad Horrible String of Events

Uber is en route to a massive IPO. As the company gets closer to its destination, its once 5-star rating is rapidly diminishing. As a result, the company’s president, Jeff Jones, opened the Uber door and jumped out after only six months on the job. Show More Summary

Toward civilization

If war has an opposite, it's not peace, it's civilization. (inspired by Ursula LeGuin writing in 1969) Civilization is the foundation of every successful culture. It permits us to live in safety, without being crippled by fear. It's the willingness...        

I am fascinated by hands

Hands fascinate me. I can remember TV commercials when I was 40 talking about hands. About dish washing soap that kept your hands looking young, even if you were 35 or older. The concept of 35 being old astonished me. But, we're a youth...Show More Summary

7 Things Kids Can Teach Us About Marketing

If you’ve spent any significant amount of time with kids, you’ve probably had a moment where you noticed they have more to offer than just their shirt stains and uncovered sneezes: they have wisdom. We recently came to realize that they also can remind us of valuable marketing lessons. Here are some of our favorites:…more

Interested In Attending A Project Life Mastery Event?

Interested in attending a Project Life Mastery event? My mission with Project Life Mastery is to inspire and help others to tap into their so that they can live extraordinary lives. I am dedicated to sharing the knowledge, tools, resources, and strategies that have contributed to my success in life and business. Show More Summary

From $30,000 In Credit Card Debt To $30,000 Per Month As A Social Media Director

Want to find out how to get paid as a Social Media Director? In today’s video, I visit my friend Matt Astifan at a co-working space called SpaceKraft.  Matt has an inspiring story of going from $30,000 in credit card debt to making over $30,000 per month as a Social Media Director. Show More Summary

Marketing to Gen Z: The Massive Generation That will be Coming to Age

Gen Z, the generation born after the millennials, is rapidly becoming a critical audience for marketers and brands to understand. Even if they aren’t your target at the moment, they will be soon. The Gen Z’ers, loosely defined as those under currently 20, are America’s largest demographic group (25.9% of the population). Show More Summary

Why Clickbait Works (And Why You Should Do More of It)

Fake news is squarely in the spotlight. It rode to prominence on the back of an absurd 2016 election (wait… that was a dream, right?!). Since then, a slew of companies including Google and Facebook have publicly declared it Enemy #1. Any whiff of fake news, especially any salacious titles, and you can expect extra […]

My February 2017 Monthly Goals Report

Every month, I write a detailed monthly report about the progress that I’m making towards the goals and resolutions that I publicly stated on my blog earlier in the year.  This is my February 2017 Monthly Goals Report, which goes over each goal that I set and the progress that I’ve made on them so far. Show More Summary

No More Hacks: Why Tired, Old, Boring Processes Can Make You a Better Marketer

Israeli researchers studied 200 of the best ads in 1999. These were the top finalists and award winners, like the infamous “This is Your Brain on Drugs” campaign from years ago. The most surprising thing? They weren’t ‘creative’. 89% of them could be classified into six ‘templates’, which were classified in the excellent Made to […]

Online Marketing News: Generational Video, Facebook Ups the Volume and Hiring an SEO

Infographic: How Gens X, Y and Z Consume Video Content A new infographic shows how content consumers across generations interact with video content -- unsurprisingly, Gen Z consumes video at a higher frequency than their Gen Y and Gen X counterparts, but the platform and preferred format data may surprise you. Show More Summary

Power and reason

A fish is not like a bicycle, but they're not mutually exclusive. You can have both. Part of our culture admires reason. It celebrates learning. It seeks out logic and coherence and an understanding of the how and the why....       ...

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