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Benedict Cumberbatch Gets Wet, Mr. Darcy Style, for Charity Campaign

There are moments in cinema when a collective wetting of panties results in an advertising ripple heard through the decades, as marketers struggle to give the people what they want. One such moment was when Colin Firth exited a lake in a dripping-wet white shirt during the BBC's 1995 remake of Pride and Prejudice. Show More Summary

Why do the most sophisticated marketers still use YouTube?

I noticed this video about a product launch for ExactTarget/ It’s hosted on YouTube. Q: Why would one of the most sophisticated marketing tech companies put their videos on a free site like this? (I’m sure they have some super-duper video tool they can use.) A: For the same reason that people used to advertise […]

12 Ordinary People Who Beat Major Brands to Their Own Twitter Handle

You know when you try to find a brand on Twitter, and you just assume the handle will be the brand name? Well, not so fast. A surprising number of brand-name handles aren't run by the brands at all. They're run by real people who got there first. Show More Summary

Kate Alini on BMW’s super-fan surprise and delight social media campaign

This is a post from my company,’s blog. Check it out for more profiles and stories about the people running social at really big brands. BMW Social Media and Emerging Technologies Manager Kate Alini sat down with us to talk about an amazing case study she presented at our Member Meeting in Dallas. We’re […]

Why This BBDO Creative Director Is Lying on the Ground and Licking a Screen for You

You can be proud of your ads. But re-enacting them in real life? That can get awkward. Carlos Moreno, though, takes one for the team in the video below—a promo for the Bessies, which is a big ad awards show in Canada. The executive creative...Show More Summary

Barton F. Graf 9000 Gets Passionate About GoDaddy

You may recall that GoDaddy, the brand responsible for several notorious Super Bowl spots, went with Barton F. Graf 9000 earlier this summer after previously asking Deutsch to help its brand mature. Deutsch lost the work despite making...Show More Summary

Video: How Southwest Airlines’ employees start meaningful word of mouth conversations

This is a post from our project. Check it out for more great word of mouth marketing tips like this every day. If you fly with Southwest Airlines, you might not be surprised to see singing flight attendants or a cookie cake when your flight arrives. In fact, you may have already seen this […]

The Most Zen Job Posts Ever

Want to work for Mashable's Digital Innovator of the Year and MediaPost's Social Agency of the Year? Want to work at a place where Everyone Contributes? Want to work with me, if that's not too much of a drawback? Good, because MRY is hiring. Show More Summary

BREAKDOWN! Why David Fincher's New GAP Ads Are Fucking Terrible.

BREAKDOWN! is a new semi-regular bullshit clickbait copyranter feature where I "break down" why popular new ads that most people like are in fact "Fucking Terrible".____________________GAP hired Fincher, Hollywood hero to both faux-tough...Show More Summary

Optics Brand Does Honda Cog...Except With Light

Remember Honda Cog? That Rube Goldberg exercise in amazement? Many brands paid homage to that stunt. Well. here's one more. Japanese optics brand au Hikari has worked up its own two minutes of awesome except the whole thing is powered by light. Show More Summary

Is Old Spice's 'Mandroid' a Sexist Ad Campaign or a Satire of Sexist Ads?

As Old Spice and agency Wieden + Kennedy continue to roll out ads featuring their chronically malfunctioning spokes-bot, it's hard to decide if they're succumbing to one of the most tired cliches in advertising or if they're skewering it. Show More Summary

These Ads for Wine in a Can Mock Hipsters, Snobs and Your Relationship

If you've been drinking wine out of a bottle all this time—well, quite frankly, you're a sucker. Some might tell you they prefer wine from a box, but everyone knows that all drinks taste better from a can. It's mostly psychological, but it's true. Show More Summary

Beeping Boy Talks to Machines and Will Steal Your Heart in Charming GE Ad

We've seen plenty of ads that use KIDS to illustrate the power—and limits—of technology. But rarely does it translate in a way that doesn't seem hokey or freakishly dystopian. GE and BBDO are on a roll lately, making some of advertising's more conceptually profound spots. Show More Summary

Demented Shampoo Ad From Japan Has Everyone Screaming, Including Viewers

When you think about all the people you need to appease in life, it can get pretty hairy. Your parents, your friends, your significant other, your boss, your co-workers—it's rough. Well, here's a commercial that sympathizes, and presents a unique solution. Show More Summary

SunRun Ad Is Delightfully Upbeat, and You Can Be Too If You Use Solar Energy

All the electrical products in your house will start doing Busby Berkeley routines once you sign up with solar power company SunRun. Cutwater in San Francisco crafted the stop-motion ad below with help from Australian animator Dropbear...Show More Summary

Police Militarization: The Problem is Optics, Not the Equipment

Police militarization has emerged as a dominant theme in the coverage of civil unrest in Ferguson, Missouri. That’s for good reason – though not the reason many might think. Just about every televised report on the Ferguson Police Department’s...Show More Summary

What’s Next in B2B Marketing? #MPB2B Interview with Scott Stratten @UnMarketing

Marketing without marketing. Is that even possible in the business to business world? Not only is it possible, it’s what’s next. If you’re a business to business (B2B) marketer, you’ve undoubtedly seen the “be human” and H2H meme. Funny thing is, humans have always been behind all those business product and service purchases. What’s not [...]

10 Universal Marketing Lessons from the ALS Ice Bucket Challenge

The climax of the ALS Ice Bucket Challenge has come and gone, but there are still plenty of people dumping freezing cold buckets of water on their heads to raise awareness about amyotrophic lateral sclerosis (ALS, also known as Lou Gehrig...Show More Summary

9 Charity Stunts That Want to Be the Next Ice Bucket Challenge

Eventually, every celebrity and politician (though hopefully not every brand) will have taken the Ice Bucket Challenge. So, what next? The moment the ALS campaign went crazy, we braced for the inevitable slew of copycats. The only question is, Which one will complete hijack your news feed next? Below, Adweek takes a look at some of the contenders. Show More Summary

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