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This Clever Amnesty Campaign Imprisons Your Cursor Within a Banner Ad

Sometimes an ad idea just doesn't get the reach it deserves, and this is certainly one of those times. Polish agency The Digitals created a little-seen banner/pop-up ad last year that asked site visitors, "Do you want to dissolve the...Show More Summary

Congratulations Motrin. You just proved why every brand needs to understand Social Media

Are you still trying to convince your management why your brand should be monitoring Social Media?  Well if you are a Consumer Packaged Good brand (or any brand really), just look at what happened to Motrin over the past couple of days and the reaction of Motrin Moms. A simple search on Twitter of #motrinmoms […]

'Petite Randy Moss' Is Cable's Latest Victim in DirecTV's New Height-Mocking Ad

Grey New York plays the height card in a new ad touting DirecTV's NFL Sunday Ticket. The commercial stars Randy Moss, a future NFL Hall of Famer mulling a comeback. In the spot, tall Randy has SundayTicket, so he can watch his favorite teams every Sunday no matter where he happens to be. Show More Summary

Amazon Gets Shamelessly, Ridiculously Cute in Prime Ad Starring a Dog With a Bad Leg

My heartstrings are getting awfully sore, Amazon U.K.! Last month, it was the "Nursery" ad with that bespectacled, mop-topped kid struggling to fit in on his first day of school. I wept for a week. Who wouldn't? I'd just gotten backShow More Summary

Factory Farming Playset Encourages Kids to Be the Worst Farmers Ever in Biting Parody

Lots of kids play with barnyard toys, but the reality of factory farms isn't as rosy. A new anti-factory-farming campaign takes that probably obvious truth to the extreme, with a series of online mini-games, and an actual block set, featured in a biting—if also smug—product demo parody. Show More Summary

This Guy Just Made the Most Hilariously Insane Political Campaign Ad Ever

If crazy political ads are their own kind of art form, this one is something of a masterpiece. Wyatt Scott is an independent candidate for Canadian parliament. And taking his new spot as evidence, his platform consists primarily of riding giant geese and then jumping off to slay dragons with a sword. Show More Summary

Everyone Is an Emoji in This Bizarre and Terrifying French McDonald's Ad

What are we all but a bunch of emoji with arms and legs and a hankering for McDonald's? An insane new French ad for fast-food chain shows a city full of people going about their daily lives—driving around with friends, getting a shave at the barber, break dancing in the streets. Show More Summary

How Groupon Hacked Social Media With the Banana Bunker

Every now and then, there’s an explosion in the social media universe. Something hits viral status or breaks the Internet, and everyone is talking about the same thing. It happened with #thedress. It happened with Kim Kardashian. It happened with the potato salad guy on Kickstarter. It happened with the Ice Bucket Challenge. And then […]

Even Malcolm McDowell Can't Make Lunchables Sophisticated in These Ridiculous Ads

Advertising that makes fun of advertising is all the rage these days—and now thespian Malcolm McDowell has joined talents like Ewen McGregor, Ricky Gervais and Anna Kendrick in essentially mocking the whole process, and their participation in it. Show More Summary

Pharrell Anoints a New Generation (and Definition) of Superstars in Adidas Video

Johannes Leonardo's new "Superstar" campaign for Adidas, which features Pharrell and is centered around the Supershell collection he designed, claims to both democratize the idea of superstardom and make it less ambiguous. Well, you can't accuse them of aiming their sights too low, that's for sure. Show More Summary

A Bedtime Story – (Product Review Discussion)

Product Review Discussion: Why I decided to review a (seemingly unrelated) product, what I negotiated with the company (and why), how this opportunity came about, and how I'm promoting it for them. - - This should easily give you some creative ideas for your own blog!

Actor Enacts a Whale Killing, With Himself as the Whale, in Shocking PSA

The killing of majestic animals is big news this week. And now, the marine conservation group Sea Shepherd has unveiled a brutal PSA protesting the slaughter of whales by demonstrating how they die at the hands of humans—as acted out by a human. Show More Summary

Arnold Schwarzenegger Re-creates Terminator 2's Bar Fight Scene for Video Game Ad

"I need your clothes. Your boots. And your motorcycle." Arnold Schwarzenegger really needs some new material. A quarter century after walking naked into a seedy bar and uttering that famous line in Terminator 2: Judgment Day, Arnie's...Show More Summary

Sweden's Favorite Fishy Paste Delights in Disgusting the Rest of the World With It

Ever hear of Kalles Kaviar? It's cod roe, and you eat it out of a toothpaste tube. Cringe away, but Kalles is a beloved Swedish product. They put it over eggs and eat it on toast. It's basically Sweden's Marmite. To drive sales, parent company Orkla tapped Forsman & Bodenfors to produce a self-deprecating campaign. Show More Summary

A Ticket to This Music Festival in Transylvania Will Cost You Two Pints of Blood

To sell tickets to its first-time event, the Transylvania-based Untold Music Festival is working the Dracula angle. In partnership with Romania's National Blood Transfusion Institute, it has launched "Pay with Blood," a campaign that lets you buy a day pass with plasma. Show More Summary

Nature Valley Shames Modern Parents for Ruining Their Kids in 3-Minute Technology Hate-On

Nature Valley Canada shouts "You kids, get off my lawn!" in a curmudgeonly new ad from Cossette that contrasts the childhood memories of three generations of families. The brand yearns for the good old days of fishin', fort buildin', and granola eatin' in the great outdoors. Show More Summary

VH1's New Ad for Dating Naked Is All About Jumping Naked (in Super Slow Motion)

2 months agoMarketing / Advertising : AdFreak

Coming up with fun ad ideas for a show like Dating Naked isn't exactly Pluto-level rocket science. You think of fun things naked people can do besides dating, and you film them doing it. Then you blur their privates and watch the YouTube count rise. Show More Summary

Squarespace Captures Its Users' Businesses in Super Slow Motion in These Eye-Catching Ads

2 months agoMarketing / Advertising : AdFreak

Beautiful design is at the heart of the Squarespace brand, and so its ads must have a high aesthetic value as well. For this latest round, the website maker again calls on ad agency SpecialGuest, which this time showed up with a Phantom Flex4K camera and a plan to really slow things down. Show More Summary

Telling, not showing

The brilliant decision in making the new Star Wars ComicCon reel was this: J.J. Abrams could have chosen to wow the audience with special effects, to show a little more, to try to pique interest by satisfying the tension felt...    ...

32 Resources to Help You Become an Expert at Enhanced Ecommerce

Enhanced Ecommerce came out of beta in Nov  2014 and since then we have had educative encounters in the form of tons of awesome content from some of the best web analytics industry veterans. What follows is a guide aimed at educating  the reader about best Enhanced Ecommerce resources in one single place. Show More Summary

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