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My 2016 Year In Review: Successes, Failures & Lessons Learned

At the end of each year, I always make sure to take some time to reflect back on the previous year. I do this for two reasons: 1. To acknowledge all of the successes and accomplishments of the year.  By celebrating all of your “wins”, it gives you more certainty towards achieving your future goals. Show More Summary

100,000 YouTube Subscriber Giveaway!

This year I achieved a big goal and milestone: I surpassed 100,000 YouTube subscribers for Project Life Mastery. Since uploading my first video in 2012, I didn’t think that one day I’d be in the position of having over 100,000 people subscribe to my channel. Show More Summary

Goals Motivation

I want to share with you how you can get motivated to achieve your goals. Goals are important in the sense that they give our lives direction. When you don’t have goals, you don’t have a target that you can move towards.  In turn, you will not be able to make progress in any area of your life. Show More Summary

Believe, Don’t Doubt (Your Limiting Beliefs Are All B.S.)

I want to talk to you today about one of the biggest barriers that holds people back from success in their lives. It’s what keeps people stuck where they are in life — struggling, broke, in debt, and unhappy. It’s the same thing that had me down on myself just a few years ago. Show More Summary

Context is King

Context is king.  When you think about companies who take risks and are edgy when it comes to their marketing – the insurance industry would hardly be the first to pop into your mind. But that’s what happened during the 2015 Superbowl TV spotathon. Show More Summary

Is it a note worth playing?

Just published, a three-minute TED talk from 2014: It follows on the ideas in this TEDx talk from a few years before: Have a happy holiday and a peaceful (and worthwhile) New Year.        

Happy Holidays from Stefan! (Limited Time Holiday Sale)

Happy Holidays from Stefan and the Project Life Mastery Team! Over the last week, I’ve been relaxing in Honolulu, Hawaii – getting away from the COLD in Vancouver. ???? I usually have a ritual every year where I relax during the holidays, celebrating and rewarding myself for all the amazing wins and successes of the year. Show More Summary

This Women's Choir Bleats Out Goat Versions of Christmas Carols for a Good Cause

2 months agoMarketing / Advertising : AdFreak

It isn't easy refreshing your Christmas music playlist. A worthy original with just the right mix of novelty and nostalgia is hard to find. But last year, giving contenders a run for their money, ActionAid Sweden released a holiday album...Show More Summary

Holiday Movies 2016: All The Films to See This Month, and How They're Being Marketed

3 months agoMarketing / Advertising : AdFreak

Harry: "Every year I just try to get from the day before Thanksgiving to the day after New Year's." Sally: "A lot of suicides." Yeah, it's a stressful time of year. Many of us are dealing with extended family more than we do any other time of year, and so are looking for moments of respite and escape. Show More Summary

Wes Anderson's New H&M Christmas Ad, With Adrien Brody, Is Totally Stylish and Delightful

3 months agoMarketing / Advertising : AdFreak

H&M has had a very strong year in its advertising, and it's putting a festive bow on 2016 with this lovely short film for Christmas, directed by Wes Anderson (with help from London agency adam&eveDDB) and starring Adrien Brody. It's set on a train—a favorite environment for Anderson—at the holidays, but bad weather has delayed the trip. Show More Summary

Why Most Content Doesn’t Get Social Shares–And How to Get Yours Seen

It’s been a little over a year since Buzzsumo’s Steve Rayson dropped a bombshell on content marketers. After his company analyzed over one million blog posts, it was Steve’s sad duty to inform us that: 75% of posts received zero domain links 50% of posts received 8 shares or less 75% of posts received 39 [...]Show More Summary

What SaaS Marketers Can Learn About Pricing From Menu Engineers

The food industry is a $5.32 trillion dollar business. The alluring profitability of the food business along with increasing competition has inspired a new discipline: menu engineering. As the name suggests, it is a deliberate construction of menus to generate greater profits per customer. When asked about the rise of menu engineering, value perception expert […]

This Year's Lovely Christmas Ad for the Spanish Lottery Has a Surprising Outcome: Nobody Wins

3 months agoMarketing / Advertising : AdFreak

The Spanish Christmas lottery is special. It boasts one of the biggest prize pools in the world, and paid out more than $2 billion in prizes last year. Lotto tickets are typically sold in series—employers can give the same number to employees, or whole communities can buy into a shared hope of fortune. Show More Summary

The John Lewis Christmas Ad Is Here. Does It Ease the Pain of 2016, or Add to It?

3 months agoMarketing / Advertising : AdFreak

It's not easy making a lighthearted commercial to cap off 2016. Not with Brexit and President-elect Trump leaving a path of scorched earth behind them—or more to the point, ahead of them—and putting lots of consumers in the grimmest of moods this holiday. Show More Summary

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