BRAINS ON FIRE | SPRING DIGS EDITION View this email in your browser APRIL 2016 : SPRING DIGS EDITION PARDON OUR DUST Over the past several months, The Firesphere has been undergoing a bit of a makeover. Now that the dust has settled, we’re loving our new-and-improved space. Show More Summary
Fans of Coca-Cola—and the Mad Men finale—are getting a nice treat today. The soda company just announced that it has remastered and color-corrected its famous 1971 commercial "Hilltop" for 4K television. Sarah Traverso, director of multimedia...Show More Summary
Barton F. Graf's signature absurdist humor arrives fully baked in its first campaign for Snyder's of Hanover pretzels. Broadcast spots and brief social videos introduce the line "Pretzels, Baby," delivered in mock-serious, smoky tones by actress Laura Wernette. Show More Summary
What Makes a Video Viral? written by Alex Boyer read more at Duct Tape Marketing Video is one of the most engaging forms of digital marketing. This shouldn’t be a surprise to anyone. Because video combines visual and audible elements, it brings the best parts of other the other digital media and combines them in…
Jordan Peele and Chelsea Peretti star in the agency's latest for Booking.com.
In a few weeks, Chris Anderson's much awaited book on TED Talks comes out. I've just finished reading it, and it's well worth a pre-order. When Chris took the leap 11 years ago and published the first online TED talks,...
There it is, in black and white, on page 782, between gullet and Gulliver. Actually, it's not there, which is cause for worry. In the brand new fifth edition of the classic American Heritage Dictionary, the word 'gullible' is missing....
For most carnivores, there is arguably no plate that bacon has become more synonymous with than breakfast and brunch dishes. Few meat eaters can really remember a time when sizzling bacon was not a part of our breakfast of champions....Show More Summary
What in the hell did we just watch??
Your brain contains approximately 100 billion neurons, which are the cells that enable you to process information. What makes these neurons exponentially more powerful is the electrical or chemical connections they create with one another...Show More Summary
Lil Dicky, the rapper, wants you to wrap your dick. The YouTube star, whose raunchy comedy helped catapult him to chart-topping fame, anchors "The Big Talk," a new four-minute Trojan ad from agency Colangelo urging condom use. In a bit...Show More Summary
Wie wichtig ist smartes Experience-Design? Das aktuelle Buch von Brian Solis gibt Antworten. (Grafik: altimetergroup.com) Brian Solis zu Experience-Design: „Unternehmen haben sich immer weiter vom Kunden entfernt“ via t3n Brian Solis ist Digital-Analyst, Keynote-Sprecher und erfolgreicher Autor. Show More Summary
Bollywood's King Khan goes ape over Frooti, one of India's top-selling mango-juice drinks, in this ludicrously loopy commercial. The cray-cray starts when Indian megastar Shah Rukh Khan climbs some steps in a nondescript airplane-hanger-sized...Show More Summary
Its Los Angeles office won the business nearly two years ago.
by Christina Hawkins, Globalspex It’s a scary thought. We need to keep up with social trends and marketing changes or die. We, as business owners need to get in front of it. MEANINGFUL, SIGNIFICANT, SHAREABLE. Listening to Brian Solis, a self proclaimed philosopher and digital change maker. Show More Summary
Every Publicis shop will soon have its own internal consultancy.
U.K.-based laundry detergent marketer Persil is lamenting the fact that kids spend less time outdoors than prison inmates do—because less dirt is bad for soap sales. The Unilever brand (sold in some countries as Omo) and agency MullenLowe...Show More Summary
It's a tension many modern parents feel daily when it comes to their children's playtime: how to balance screenless, imaginative, physical play with the irresistible draw and addictive sensory thrill of screen time. Fisher-Price, though, believes the two will soon merge. Show More Summary
I was recently in Orange County, Calif., where I had the opportunity to share insights from X and also host a book signing for the LinkedOC community. While there, event organizer Bryan Elliot and entrepreneur extraordinaire shot an episode for his popular business TV series, “Behind the Brand.” It’s a pretty epic show he produces […]
[Hi readers, I recently met some amazing folks at Mixpanel – Justin Megahan and Amelia Salyers – who interviewed me for their “Grow and Tell” series. This was originally published on the Mixpanel blog, and I’m excited to re-publish it here too. Show More Summary