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BOF Newsletter | Spring Digs Edition

  BRAINS ON FIRE | SPRING DIGS EDITION View this email in your browser APRIL 2016 : SPRING DIGS EDITION PARDON OUR DUST Over the past several months, The Firesphere has been undergoing a bit of a makeover. Now that the dust has settled, we’re loving our new-and-improved space. Show More Summary

Coca-Cola Just Remastered Its Famous 'Hilltop' Ad From 1971, and It Looks Fantastic

Fans of Coca-Cola—and the Mad Men finale—are getting a nice treat today. The soda company just announced that it has remastered and color-corrected its famous 1971 commercial "Hilltop" for 4K television. Sarah Traverso, director of multimedia...Show More Summary

Pretzels Are Totally Badass in Barton F. Graf's Funny First Ads for Snyder's of Hanover

Barton F. Graf's signature absurdist humor arrives fully baked in its first campaign for Snyder's of Hanover pretzels. Broadcast spots and brief social videos introduce the line "Pretzels, Baby," delivered in mock-serious, smoky tones by actress Laura Wernette. Show More Summary

What Makes a Video Viral?

What Makes a Video Viral? written by Alex Boyer read more at Duct Tape Marketing Video is one of the most engaging forms of digital marketing. This shouldn’t be a surprise to anyone. Because video combines visual and audible elements, it brings the best parts of other the other digital media and combines them in…

Treating your talk as a gift

In a few weeks, Chris Anderson's much awaited book on TED Talks comes out. I've just finished reading it, and it's well worth a pre-order. When Chris took the leap 11 years ago and published the first online TED talks,...        

Actually, the truth isn't up to them

There it is, in black and white, on page 782, between gullet and Gulliver. Actually, it's not there, which is cause for worry. In the brand new fifth edition of the classic American Heritage Dictionary, the word 'gullible' is missing....        

The History of Bacon for Breakfast: A PR Success Story

For most carnivores, there is arguably no plate that bacon has become more synonymous with than breakfast and brunch dishes. Few meat eaters can really remember a time when sizzling bacon was not a part of our breakfast of champions....Show More Summary

5 Neuroscience Secrets to a Better Customer Acquisition Engine

Your brain contains approximately 100 billion neurons, which are the cells that enable you to process information. What makes these neurons exponentially more powerful is the electrical or chemical connections they create with one another...Show More Summary

Lil Dicky Just Found a Perfect Side Project as Trojan's New Spokesman for Safe Sex

Lil Dicky, the rapper, wants you to wrap your dick. The YouTube star, whose raunchy comedy helped catapult him to chart-topping fame, anchors "The Big Talk," a new four-minute Trojan ad from agency Colangelo urging condom use. In a bit...Show More Summary

Warum smartes Experience-Design so wichtig ist – Brian Solis im t3n-Interview [Video]

Wie wichtig ist smartes Experience-Design? Das aktuelle Buch von Brian Solis gibt Antworten. (Grafik: altimetergroup.com) Brian Solis zu Experience-Design: „Unternehmen haben sich immer weiter vom Kunden entfernt“ via t3n Brian Solis ist Digital-Analyst, Keynote-Sprecher und erfolgreicher Autor. Show More Summary

Indian Beverage Brand Has Another Truly Frooti Adventure in This Trippy Commercial

Bollywood's King Khan goes ape over Frooti, one of India's top-selling mango-juice drinks, in this ludicrously loopy commercial. The cray-cray starts when Indian megastar Shah Rukh Khan climbs some steps in a nondescript airplane-hanger-sized...Show More Summary

DIGITAL DARWINISM – LIVE OR DIE BY MARKETING INNOVATION

by Christina Hawkins, Globalspex It’s a scary thought. We need to keep up with social trends and marketing changes or die. We, as business owners need to get in front of it. MEANINGFUL, SIGNIFICANT, SHAREABLE. Listening to Brian Solis, a self proclaimed philosopher and digital change maker. Show More Summary

Kids Spend Less Time Outdoors Than Maximum Security Prisoners, Says This Detergent Ad

U.K.-based laundry detergent marketer Persil is lamenting the fact that kids spend less time outdoors than prison inmates do—because less dirt is bad for soap sales. The Unilever brand (sold in some countries as Omo) and agency MullenLowe...Show More Summary

Fisher-Price's Delightful Concept Video Imagines the Tech-Heavy, Screenless Toys of 2025

It's a tension many modern parents feel daily when it comes to their children's playtime: how to balance screenless, imaginative, physical play with the irresistible draw and addictive sensory thrill of screen time. Fisher-Price, though, believes the two will soon merge. Show More Summary

An Xcluisive Look Behind the Story of X and Why Experiences Really Matter [VIDEO]

I was recently in Orange County, Calif., where I had the opportunity to share insights from X and also host a book signing for the LinkedOC community. While there, event organizer Bryan Elliot and entrepreneur extraordinaire shot an episode for his popular business TV series, “Behind the Brand.” It’s a pretty epic show he produces […]

The state of growth hacking (Guest post)

[Hi readers, I recently met some amazing folks at Mixpanel – Justin Megahan and Amelia Salyers – who interviewed me for their “Grow and Tell” series. This was originally published on the Mixpanel blog, and I’m excited to re-publish it here too. Show More Summary

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