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Ken Bone Gets a Second Shot at His 15 Minutes by Telling Americans to Vote in This Izod Ad

Ken Bone, America's favorite mustached-man-turned-meme of the 2016 presidential campaign, has teamed up with the very brand that made him famous in the first place—Izod. The Belleville, Ill., resident became an internet celebrity this month after he asked a question of Hillary Clinton and Donald Trump at their debate in St. Show More Summary

Jeep Seeks to Unite Americans With These New 'Free to Be' Ads for the Third Debate

Viewers tuning in for coverage of the third and final presidential debate on Wednesday night will see both sides working together for the greater good, blazing new trails toward a brighter tomorrow. Alas, we're not talking about the candidates for our nation's highest office. Show More Summary

How to Run an A/B Test in Google Analytics

Designs don’t always work out as intended. The layout looks good. The color choices seem great. And the CTA balances clever and clear. But… It’s not working. All of it. Some of it. You’re not completely sure, but something’s gotta give. Despite everyone’s best intentions, including all the hours of research and analyses, things don’t […]

Build Your Best Email Marketing Campaign… Ever

In 2016, it can seem as if every company is focused solely on social and search advertising. Marketing tactics of the past appear to have fallen out of favor and out of use – in particular, the use of email. Countless different industry blogs utter the same refrain year after year – “email marketing is dead”.…more

Marketing Design: Pretty is Great, Lead Generation is Better

It’s well understood that marketing and design go hand-in-hand; indeed, it’s very difficult to succeed at one without giving consideration to the other. Design affects practically every part of the marketing process, from choosing brand colors to developing a clean and graceful user experience for your website visitors. Show More Summary

My September 2016 Monthly Goals Report

Every month, I write a detailed monthly report about the progress that I’m making towards the goals and resolutions that I publicly stated on my blog earlier in the year.  This is my September 2016 Monthly Goals Report, which goes over each goal that I set and the progress that I’ve made on them so far. Show More Summary

It Took Three Child Actors to Get This Scene Right in the New Garanimals Ad

2 months agoMarketing / Advertising : AdFreak

Working with toddlers in commercials can be tough. Sometimes, the wee thespians just can't take direction. In these cases, alas, the kid most definitely does not stay in the picture. David Bernstein, chief creative officer at The Gate...Show More Summary

Indomitable is a mirage

One seductive brand position is the posture of being indomitable. Unable to be subdued, incapable of loss, the irresistible force and the immovable object, all in one. The public enjoys rooting for this macho ideal. Superman in real life, but...        

How to Build an Unbreakable Brand Culture

How to Build an Unbreakable Brand Culture written by Guest Post read more at Duct Tape Marketing Within every company, big or small, brand and culture must unite to create a solid foundation for a lasting, successful business model. Individually these concepts serve a different purpose, but when combined, they are a driving force that enables long-term…

Who Is Louise Delage? The Troubling Truth Behind an Overnight Instagram Success

2 months agoMarketing / Advertising : AdFreak

We all know a girl like Louise Delage. You've been on Instagram for years and are scraping by with 50 likes on a good day—then she appears on the scene, with her fun little life, and cultivates over 16,000 followers in a few months. In the years following LonelyGirl15, we learned to be wary of that kind of success. Show More Summary

Two Ways User-Generated Content Can Keep Your Brand Relevant

Two Ways User-Generated Content Can Keep Your Brand Relevant written by Guest Post read more at Duct Tape Marketing In today’s digital age of marketing, brands are focusing on User-Generated Content (UGC) campaigns to improve their web performance and increase organic responses. Show More Summary

A/B Testing vs Multiple Variant Testing: And the Winner Is…?

During the 2016 Rio Olympic Games, Mahe Drysdale rowed 2,000 meters (1.24 miles) in just 6 minutes and 41 seconds. However, despite his impressive performance, the world record-holder nearly lost the race. In one of the closest finishes in Olympic history, Drysdale won by mere millimeters. Have you ever seen anything like this!? Mahe Drysdale takes single sculls gold… […]

SnapChat Changes Name and Focus; Snap, Inc. Now a Tech Lifestyle Company

SnapChat officially changed its name to Snap, Inc. as the company restyles itself from a one-[major] hit app company into a digital lifestyle brand. To mark the occasion, Snap, Inc. introduced Spectacles, fashion and tech-forward sunglasses that record 10-second clips, which can then be uploaded to SnapChat Memories via wifi. Show More Summary

For the weekend...

New podcast with Brian Koppelman Classic podcast with Krista Tippett Unmistakable Creative from 2015 And a video of Creative Mornings and their podcast The Your Turn book continues to spread. Have you seen it yet? Early-bird pricing on the huge...        

Avoid Content Ennui: 10 Creative Blog Types to Serve Your Audience

When it comes to blog content, a lot of us are serving breakfast when we should be serving dinner. Let me explain. Odds are you have a go-to breakfast that you eat nearly every day. A bowl of cereal with a banana, some oatmeal with maple syrup, a haunch of beef seasoned with the tears [...]Show More Summary

The post-reality paradox

Reality and rational thought have paid more dividends in the last century than ever before. Science-based medicine has dramatically increased the lifespan and health of people around the world. Vaccines have prevented millions of children from lifelong suffering and even...        

The 4 Essential Questions Your Content Must Answer in Less than 15 Seconds

A rodeo cowboy gets eight seconds to become a champion. What can content marketers do with nearly twice that time? HubSpot reports it takes less than 15 seconds for a reader to decide whether or not content is worth the effort. Think about that: In half of the Jeopardy theme, your reader’s mind is already made [...]Show More Summary

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