Back in June, Reid Sheehan Latimer + Crew made this "Yoga" spot for Yelp, positioning the review network as the place people go to find businesses that meet their needs (instead of where assholes and aspiring Internet comedians go to...Show More Summary
The campaign revives the "Hefty! Hefty! Hefty!" chant.
Sometimes low-hanging fruit just tastes better.
Years into its ongoing and successful "Love" campaign, Subaru has been named Kelley Blue Book's 2016 Most Trusted Brand and Best Overall Brand. And to look ahead, it's looking back—at scenes from its most beloved Carmichael Lynch spots, in a warm commemorative message for the people who love it best... Show More Summary
President and co-owner of Brewery 85 in South Carolina takes issue with the "America is in Your Hands" campaign.
Ever since Lipton's Brisk Iced Tea abandoned its inescapable '90s "That's Brisk, Baby!" ad campaigns from J. Walter Thompson that featured claymation celebrities, its marketing has focused almost entirely on attracting urban teens by collaborating with street artists. Show More Summary
Hill delivers a very unenthusiastic endorsement of the brand's collaboration with skateboarding company Palace.
HINT: It's somewhere in Canada.
Major update alert! Back in January, we shared 5 digital trends in 2016, including the rise of ephemeral marketing (fancy word for quick and fleeting digital advertising delivered in real-time). Today, Snapchat, the leader in ephemeral marketing, announced the new ‘Memories’ feature, a searchable and shareable archive of your snaps. Show More Summary
George Hamilton is the latest to play the Colonel.
Everybody wants loyalty, but not everybody is willing to do what it takes to get it. Many business owners forget that behind the computer screen is a real, living (and selfish) human being who thinks he or she deserves all the attention in the world and, if you don’t provide it, they’ll bury your brand […]
To enhance user experience, most marketers try to talk to visitors in their own language and display perfectly tailored messages to them at the right time. But what is the perfect message? This is the tough part. For personalization to be effective, you need to keep your messages consistent across all channels. So, one of […]
This post originally ran in Ad Age. The image above is the rate card from QQTube. How to Make a Bad Impression When it comes to digital marketing, you always get a second chance to make an impression. Impressions are cheap, and way too many buyers and sellers still rely on them as currency. Show More Summary
Absolut Vodka's #AbsolutNights campaign centers on archetypes that don't get much attention in traditional advertising—including a widow, a woman attracted to other women and now a transgender person. read more
I recently learned that Applebee’s has been accused of microwaving all the food they serve…and I learned this from a multi-million-dollar TV commercial Applebee’s produced themselves. The spot, titled Microwave, shows the juicy USDA Choice sirloin cut in-house by a well-trained hand. Show More Summary
The agency let some staffers go after the announcement.
Who's up for a little Dueling Banjos: The International Remix?
You know what isn't dirty? Bitcoin.
Alec Baldwin must have been busy.
I often write letters to myself. Usually in time in of stress and change. It calms me to talk to myself. And helps me set my intentions. Anyway, I found one of my letters today deep inside a folder on my desktop. (When I get a new computer Jack puts my entire desktop on a … The post A letter to myself. appeared first on Brains on Fire.