Good work if you can get it.
Marketing blunders happen to the best of us at some point or another. Maybe we hit “send” on a high-profile marketing email and then noticed a glaring typo two hours later. Perhaps you accidentally sent your customers a link that led them straight to a Justin Bieber video instead of your company’s landing page. Ok.…more
Peter Kang also formerly worked at Ogilvy, Saatchi & Saatchi, Digital Kitchen and Arc Worldwide.
The work is difficult. Overcoming obstacles, facing rejection, exploring the unknown--many of us need a narrative to fuel our forward motion, something to keep us insisting on the next cycle, on better results, on doing work that matters even more....
They pretty much re-created "Return of the Mack."
Time To Get With The Clean Poop Program, People!
Every month, I write a detailed monthly report about the progress that I’m making towards the goals and resolutions that I publicly stated on my blog earlier in the year. This is my April 2017 Monthly Goals Report, which goes over each goal that I set and the progress that I’ve made on them so far. Show More Summary
A roundup of industry news from around the web.
But actually, it's about safety features.
Six missions after Apollo 11 amazed the world by going to the moon, Apollo 17 was the last trip. It fell off the cultural radar. Flying to the moon, driving around and getting back safely wasn't interesting enough, apparently. And...
Kobe provides creative direction and voiceover. He even chose the composer.
Last year, mobile internet usage overtook desktop for the first time. If you’re not tailoring your marketing strategy specifically for mobile users in 2017, you’re losing out. Mobile internet access has soared in recent years and it’s quickly become entrenched in our culture. 50% of smartphone users grab their smartphone as soon as they wake […]
The majority of customers use multiple devices on their journey to purchase. And they’re gonna take nearly a dozen ‘touches’, too. Case in point: people who receive choreographed emails + ads are “22% more likely to purchase” than those that only receive one or the other. That means the likelihood of one campaign, on one […]
Blank space: Great when it’s a Taylor Swift song (or a nifty 20’s-style cover of same), not awesome when it’s on your editorial calendar. You want to publish with a steady cadence to keep your audience satisfied. But you know that filler won’t do—it’s got to be quality and quantity. Great content is no accident. [...]Show More Summary
Your problem isn’t what you think it is. More traffic can definitely paper over some cracks. Likewise, more downloads, installs, or sign-ups always help. But that’s not it. That’s not the thing holding you back. Because if 70% of free trials are useless (as reported by one study we’ll get to in a second)… more […]
Every month, I write a detailed monthly report about the progress that I’m making towards the goals and resolutions that I publicly stated on my blog earlier in the year. This is my March 2017 Monthly Goals Report, which goes over each goal that I set and the progress that I’ve made on them so far. Show More Summary
A late roundup of industry news.
Uber is en route to a massive IPO. As the company gets closer to its destination, its once 5-star rating is rapidly diminishing. As a result, the company’s president, Jeff Jones, opened the Uber door and jumped out after only six months on the job. Show More Summary
If war has an opposite, it's not peace, it's civilization. (inspired by Ursula LeGuin writing in 1969) Civilization is the foundation of every successful culture. It permits us to live in safety, without being crippled by fear. It's the willingness...
Shot! Shot! Shot! Shot!