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Why Most Content Doesn’t Get Social Shares–And How to Get Yours Seen

It’s been a little over a year since Buzzsumo’s Steve Rayson dropped a bombshell on content marketers. After his company analyzed over one million blog posts, it was Steve’s sad duty to inform us that: 75% of posts received zero domain links 50% of posts received 8 shares or less 75% of posts received 39 [...]Show More Summary

What SaaS Marketers Can Learn About Pricing From Menu Engineers

The food industry is a $5.32 trillion dollar business. The alluring profitability of the food business along with increasing competition has inspired a new discipline: menu engineering. As the name suggests, it is a deliberate construction of menus to generate greater profits per customer. When asked about the rise of menu engineering, value perception expert […]

This Year's Lovely Christmas Ad for the Spanish Lottery Has a Surprising Outcome: Nobody Wins

2 months agoMarketing / Advertising : AdFreak

The Spanish Christmas lottery is special. It boasts one of the biggest prize pools in the world, and paid out more than $2 billion in prizes last year. Lotto tickets are typically sold in series—employers can give the same number to employees, or whole communities can buy into a shared hope of fortune. Show More Summary

The John Lewis Christmas Ad Is Here. Does It Ease the Pain of 2016, or Add to It?

2 months agoMarketing / Advertising : AdFreak

It's not easy making a lighthearted commercial to cap off 2016. Not with Brexit and President-elect Trump leaving a path of scorched earth behind them—or more to the point, ahead of them—and putting lots of consumers in the grimmest of moods this holiday. Show More Summary

6 Great Political Movies That Will Get You Psyched for Election Day

2 months agoMarketing / Advertising : AdFreak

Today, the American people go to the polls—at least, those who haven't already taken advantage of early voting—to vote for president and a host of other national, state and local leaders. This year's election cycle, which has been going...Show More Summary

My October 2016 Monthly Goals Report

Every month, I write a detailed monthly report about the progress that I’m making towards the goals and resolutions that I publicly stated on my blog earlier in the year.  This is my October 2016 Monthly Goals Report, which goes over each goal that I set and the progress that I’ve made on them so far. Show More Summary

Decoding pro wrestling

Professional wrestling is fake. The blood is fake, the lack of physics is fake, the arguing with the ref is fake, the rivalries are fake... it might be professional, but it's not real. This willful disregard for reality is at...    ...

Don’t be a crehater

Making things is challenging. Getting them to market is even harder. Finding an audience that cares? Damn—that’s a real toughy. So, it’s no wonder people often give up. If you’re a maker, you know what I’m talking about. Excitement turns to doubt awfully quick. No shortage of trolls Yesterday, I discovered a particularly shitty response […]

Terry Tate Checks Donald Trump in Timely Throwback to Classic Reebok Ads

3 months agoMarketing / Advertising : AdFreak

Terry Tate, the fictional office linebacker from Reebok's famous ads a decade ago about proper behavior, is back to weigh in on the 2016 election. And the result is spectacular. A new clip from Funny or Die features the character, who...Show More Summary

Live Video is King: How To Use It Without Going Broke

Live Video is King: How To Use It Without Going Broke written by Guest Post read more at Duct Tape Marketing As you may have heard from industry events like NABShow and Social Media Marketing World, marketing dollars are switching from broadcast TV to live video streaming for more creative and targeted visual advertising. What makes a live video so effective…

Ken Bone Gets a Second Shot at His 15 Minutes by Telling Americans to Vote in This Izod Ad

3 months agoMarketing / Advertising : AdFreak

Ken Bone, America's favorite mustached-man-turned-meme of the 2016 presidential campaign, has teamed up with the very brand that made him famous in the first place—Izod. The Belleville, Ill., resident became an internet celebrity this month after he asked a question of Hillary Clinton and Donald Trump at their debate in St. Show More Summary

Jeep Seeks to Unite Americans With These New 'Free to Be' Ads for the Third Debate

3 months agoMarketing / Advertising : AdFreak

Viewers tuning in for coverage of the third and final presidential debate on Wednesday night will see both sides working together for the greater good, blazing new trails toward a brighter tomorrow. Alas, we're not talking about the candidates for our nation's highest office. Show More Summary

How to Run an A/B Test in Google Analytics

Designs don’t always work out as intended. The layout looks good. The color choices seem great. And the CTA balances clever and clear. But… It’s not working. All of it. Some of it. You’re not completely sure, but something’s gotta give. Despite everyone’s best intentions, including all the hours of research and analyses, things don’t […]

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