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Of course it's been done before

John Koenig calls it vemödalen. The fear that you're doing something that's already been done before, that everything that can be done has been done. Just about every successful initiative and project starts from a place of replication. The chances...        

Newsletter #1014: The “Partners” Issue

[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] When you make a business partnership with another brand, it’s a lot like making a new friend. You get to meet […]

YouTube turns jukebox; beta tests ad-free subscription service

This morning, the folks at YouTube are singing a merry tune thanks to the launch of YouTube Music Key. This obviously music-oriented add-on comes in two sizes; free and ad free for $9.99 a month. You heard it, YouTube is offering a subscription service. And though the subscription fee will only include music options, it’s […]

Best Ad of the Week, #1.

It's a new optimistic copyranter feature!I figured, if I like an ad, even just once a week, the ad world would maybe?!?—like me back!And maybe (DOUBLE FINGERS CROSSED) I would get a job! Karma! (Sigh...maybe one day you'll see how it feels to be unemployed for over a year at the age of 54. Show More Summary

Aaron Miller on hiring community managers for General Mills

This is a post from my company,’s blog. Check it out for more profiles and stories about the people running social at really big brands. This story features tips and advice from Aaron Miller, General Mills’ Social Media and Marketing Strategist. You can see his presentation from’s Member Meeting in Los Angeles here. […]

What is "Native Advertising"?

(I sincerely apologize for the e-card) Media people are hungry for, curious about, perplexed by, or scared of, it, depending on the medium. Well, it's really a simple thing. Don't let the Social Media experts ( dipshits ) complicate it with their buzzword-filled explanations that go and on and on. Show More Summary

Where to Find Me This Month: from Spain to San Francisco and Back

Pardon some light posting lately, as I had some wonderful travels across Israel and Italy on vacation, followed by a trip to Spain for work. More on that in a moment. Here's where I'll be this month. Let me know if you're at any of these events. Show More Summary

Tommy Lee Jones Doesn't Give A Good Goddamn About Your Retirement.

Look at that pained face.He looks like his IBS is acting up. That is the face of an uninvested spokesperson.You can unfurl all the big-ass banners behind him you want, Ameriprise. He is not going to change his Fuck You face or up his...Show More Summary

The Streisand Effect

In the last two days I noticed a couple of tweets alluding to something called “The Streisand Effect.” I wondered if this could be that warm sensation I feel when listening to Ms. Streisand’s mellifluous renditions of “People” or “On a Clear Day?” No! NYU”s Jay Rosen tweeted this: Pugnacious political blog in Ohio goes […]

Puddles the Golden-Voiced Clown Wants You to Ditch the Corporate Drudgery

3 months agoMarketing / Advertising : AdFreak

If you've ever been a corporate clown, you can relate to this spot aimed at small business owners who fled the office circus to live their dreams. Puddles, the Sad Clown with the Golden Voice, sings an altered version of the 1899 song "Keep on the Sunny Side," made popular in the 1920s by The Carter Family. Show More Summary

GoldieBlox Hammers Barbie-Style Dolls in This Creepy-Cool Homage to Apple's '1984'

3 months agoMarketing / Advertising : AdFreak

GoldieBlox is back with a charged ad aimed once again at tackling sexism in children's toys. The spot, which is structured much like Apple's famed "1984" commercial, features young girls decked out in all manners of glitter and pinkShow More Summary

We Hear: Carmax Shopping for a New Agency

This week we received a few tips claiming that Carmax — used car retailer, Fortune 500 company, buyer of Super Bowl ad spots — might be shopping around for a new agency. The agency (formerly Amalgamated, in which DDB vet Eric SilverShow More Summary

Abby Klanecky on getting Dow Chemical’s scientists online

This is a post from my company,’s blog. Check it out for more profiles and stories about the people running social at really big brands. This story features tips and advice from Abby Klanecky, Dow Chemical’s Director of Digital and Social Media. You can see her presentation on this topic from’s 2012 Member […]

Red Circle Reminds Us That There’s No Honor in Racism

Do you watch football? Are you aware of the controversy surrounding a certain Washington-based team? Do you remember the last PSA urging the team to change its mascot? This week, conversation sprang up around a new spot launched by Minneapolis agency Red Circle. Show More Summary

And Here Is Nike's Grand, Gritty Salute to LeBron James and His Return to Cleveland

3 months agoMarketing / Advertising : AdFreak

LeBron James can go home again. And again. And again. The NBA star's return to Cleveland from Miami was always going to be fodder for numerous ad campaigns. And indeed, we've already seen spots from Beats by Dre and Sprite this week....Show More Summary

McCann Australia Scares Up Another ‘Dumb Ways to Die’

Everyone’s favorite PSA campaign promoting an obscure public transportation system is back via McCann Australia and John Mescall (who you may recall was recently promoted to the global ECD role). The PSA has gone well beyond reminding...Show More Summary

Chrysler Celebrates Being American by Making You Think It's German or Japanese

3 months agoMarketing / Advertising : AdFreak

How do you sell American cars in 2014? By tricking people into first thinking your goods are Japanese or German. Chrysler is launching a tongue-in-cheek campaign for its 200 model with TV ads featuring voiceovers that start in foreign languages, touting qualities commonly associated with cars built outside the U.S. Show More Summary

How to Make Your Content Relatable and Actionable

Since the first Google Panda update in Feb 2011, quality of content has become a major factor on everyone’s marketing checklist. However, your content could be filled with quality and meaty information, and even be founded on some principles that have been successful in the past, but it still could suffer a high bounce rate. […]

OK Go Guys Ride Tiny Little Honda Unicycles in Their Fantastic New Video

3 months agoMarketing / Advertising : AdFreak

Does OK Go release albums? Like, full-blown records with multiple songs on them? I don't know. I don't care. Their videos are enough for all of us. Japanese creative agency Mori Inc. is behind this one. (You may remember creative director...Show More Summary

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