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Where to Find Me This Month: from Spain to San Francisco and Back

Pardon some light posting lately, as I had some wonderful travels across Israel and Italy on vacation, followed by a trip to Spain for work. More on that in a moment. Here's where I'll be this month. Let me know if you're at any of these events. Show More Summary

Tommy Lee Jones Doesn't Give A Good Goddamn About Your Retirement.

Look at that pained face.He looks like his IBS is acting up. That is the face of an uninvested spokesperson.You can unfurl all the big-ass banners behind him you want, Ameriprise. He is not going to change his Fuck You face or up his...Show More Summary

The Streisand Effect

In the last two days I noticed a couple of tweets alluding to something called “The Streisand Effect.” I wondered if this could be that warm sensation I feel when listening to Ms. Streisand’s mellifluous renditions of “People” or “On a Clear Day?” No! NYU”s Jay Rosen tweeted this: Pugnacious political blog in Ohio goes […]

Puddles the Golden-Voiced Clown Wants You to Ditch the Corporate Drudgery

If you've ever been a corporate clown, you can relate to this spot aimed at small business owners who fled the office circus to live their dreams. Puddles, the Sad Clown with the Golden Voice, sings an altered version of the 1899 song "Keep on the Sunny Side," made popular in the 1920s by The Carter Family. Show More Summary

GoldieBlox Hammers Barbie-Style Dolls in This Creepy-Cool Homage to Apple's '1984'

GoldieBlox is back with a charged ad aimed once again at tackling sexism in children's toys. The spot, which is structured much like Apple's famed "1984" commercial, features young girls decked out in all manners of glitter and pinkShow More Summary

We Hear: Carmax Shopping for a New Agency

This week we received a few tips claiming that Carmax — used car retailer, Fortune 500 company, buyer of Super Bowl ad spots — might be shopping around for a new agency. The agency (formerly Amalgamated, in which DDB vet Eric SilverShow More Summary

Abby Klanecky on getting Dow Chemical’s scientists online

This is a post from my company, SocialMedia.org’s blog. Check it out for more profiles and stories about the people running social at really big brands. This story features tips and advice from Abby Klanecky, Dow Chemical’s Director of Digital and Social Media. You can see her presentation on this topic from SocialMedia.org’s 2012 Member […]

Red Circle Reminds Us That There’s No Honor in Racism

Do you watch football? Are you aware of the controversy surrounding a certain Washington-based team? Do you remember the last PSA urging the team to change its mascot? This week, conversation sprang up around a new spot launched by Minneapolis agency Red Circle. Show More Summary

And Here Is Nike's Grand, Gritty Salute to LeBron James and His Return to Cleveland

LeBron James can go home again. And again. And again. The NBA star's return to Cleveland from Miami was always going to be fodder for numerous ad campaigns. And indeed, we've already seen spots from Beats by Dre and Sprite this week....Show More Summary

McCann Australia Scares Up Another ‘Dumb Ways to Die’

Everyone’s favorite PSA campaign promoting an obscure public transportation system is back via McCann Australia and John Mescall (who you may recall was recently promoted to the global ECD role). The PSA has gone well beyond reminding...Show More Summary

Chrysler Celebrates Being American by Making You Think It's German or Japanese

How do you sell American cars in 2014? By tricking people into first thinking your goods are Japanese or German. Chrysler is launching a tongue-in-cheek campaign for its 200 model with TV ads featuring voiceovers that start in foreign languages, touting qualities commonly associated with cars built outside the U.S. Show More Summary

How to Make Your Content Relatable and Actionable

Since the first Google Panda update in Feb 2011, quality of content has become a major factor on everyone’s marketing checklist. However, your content could be filled with quality and meaty information, and even be founded on some principles that have been successful in the past, but it still could suffer a high bounce rate. […]

OK Go Guys Ride Tiny Little Honda Unicycles in Their Fantastic New Video

Does OK Go release albums? Like, full-blown records with multiple songs on them? I don't know. I don't care. Their videos are enough for all of us. Japanese creative agency Mori Inc. is behind this one. (You may remember creative director...Show More Summary

Jim Carrey Mercilessly Spoofs Matthew McConaughey's Lincoln Ads on SNL

If you're the type of person who thinks Saturday Night Live's best years are behind it, you can stop reading now, because nothing I can write will convince you otherwise. Yeah, I know, you grew up watching the most brilliant comedians of all time, and, well, the new players are terrible. Show More Summary

Wanted: Spring Intern (2015)

The first flakes haven’t even fallen and we’ve already got our sights set on spring. Yep. It’s that time again. We’re on the hunt for our next great intern. Could it be you? (Heck yes, it could.) Before you dive into the details, take...Show More Summary

The Container Store Super Fan

As a kid growing up in Dallas I can remember going to a local shop that sold boxes and bins. That seemed odd to me but not to my mom, who was the CEO of household operations at the Moore family. She wanted to make sure every room was organized and The Container Store was […] The post The Container Store Super Fan appeared first on Brains on Fire.

Air New Zealand Gets More Epic Than Ever With Its Newest Middle Earth Safety Video

The wizards at Air New Zealand have conjured up their third J.R.R. Tolkien-themed video in as many years, ahead of the final installment of Peter Jackson's second Middle Earth trilogy, "The Hobbit: The Battle of the Five Armies." Directed...Show More Summary

Ikea's Parody of The Shining Is Devilishly Good

Heeeeeere's … Ikea's parody of The Shining! BBH Singapore reimagines the creepy hallway scene from Stanley Kubrick's 1980 horror classic in this spot-on 90-second Halloween ad. Instead of a haunted hotel, however, the little kid peddles around a spooky Ikea store late at night. Show More Summary

Snickers Gives You an Early Halloween Treat With This Truly Twisted Ad

Halloween is like Christmas for candy brands, and Snickers usually swoops in, batlike, with some fun and spooky advertising (most notably, perhaps, BBDO's truly odd "Grocery Store Lady" spot from 2010). And this year, it's a Spanish-language Snickers spot that's giving people chills. Show More Summary

Fred Savage, Hired to Do Honda Voiceovers, Wants to Practice by Narrating Your Home Videos

Fred Savage will soon be the new voice of Honda. But he's not exactly a voiceover specialist (that's Daniel Stern you're thinking of, Wonder Years fans). So, Honda agency RPA came up with a fun way to help him practice—by having Fred narrate your home videos first. Show More Summary

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