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Yelp Remixed Its Ad About a Bad Yoga Instructor, and Now He's Even Worse

Back in June, Reid Sheehan Latimer + Crew made this "Yoga" spot for Yelp, positioning the review network as the place people go to find businesses that meet their needs (instead of where assholes and aspiring Internet comedians go to...Show More Summary

Subaru's New Ad Revisits Some Old Ones, and Shows Why the Campaign Works So Well

2 months agoMarketing / Advertising : AdFreak

Years into its ongoing and successful "Love" campaign, Subaru has been named Kelley Blue Book's 2016 Most Trusted Brand and Best Overall Brand. And to look ahead, it's looking back—at scenes from its most beloved Carmichael Lynch spots, in a warm commemorative message for the people who love it best... Show More Summary

Craft Brewer Blasts Budweiser Rebrand as ‘Un-American’

President and co-owner of Brewery 85 in South Carolina takes issue with the "America is in Your Hands" campaign.

Brisk Ice Tea Is Latest Brand to Get Its Own Sneaker, and It's Pineapple Passionfruit

2 months agoMarketing / Advertising : AdFreak

Ever since Lipton's Brisk Iced Tea abandoned its inescapable '90s "That's Brisk, Baby!" ad campaigns from J. Walter Thompson that featured claymation celebrities, its marketing has focused almost entirely on attracting urban teens by collaborating with street artists. Show More Summary

Jonah Hill Stars in MPC Creative’s Awkward, Intentionally Bad Reebok Spot

Hill delivers a very unenthusiastic endorsement of the brand's collaboration with skateboarding company Palace.

Snapchat Is Making Memories

Major update alert! Back in January, we shared 5 digital trends in 2016, including the rise of ephemeral marketing (fancy word for quick and fleeting digital advertising delivered in real-time). Today, Snapchat, the leader in ephemeral marketing, announced the new ‘Memories’ feature, a searchable and shareable archive of your snaps. Show More Summary

Use These Four Pillars to Earn Your Customers’ Loyalty

Everybody wants loyalty, but not everybody is willing to do what it takes to get it. Many business owners forget that behind the computer screen is a real, living (and selfish) human being who thinks he or she deserves all the attention in the world and, if you don’t provide it, they’ll bury your brand […]

Cross-Channel Consistency: The Key to Efficient Personalization and User Engagement

To enhance user experience, most marketers try to talk to visitors in their own language and display perfectly tailored messages to them at the right time. But what is the perfect message? This is the tough part. For personalization to be effective, you need to keep your messages consistent across all channels. So, one of […]

How to Make a Bad Impression

This post originally ran in Ad Age. The image above is the rate card from QQTube. How to Make a Bad Impression When it comes to digital marketing, you always get a second chance to make an impression. Impressions are cheap, and way too many buyers and sellers still rely on them as currency. Show More Summary

A Cisgender Guy Learns to Love His Transgender Buddy in One Sleepless Night for Absolut

3 months agoMarketing / Advertising : AdFreak

Absolut Vodka's #AbsolutNights campaign centers on archetypes that don't get much attention in traditional advertising—including a widow, a woman attracted to other women and now a transgender person. read more

Applebee’s Microwaving Their Steaks?: A Lesson on Repeating the Negative

I recently learned that Applebee’s has been accused of microwaving all the food they serve…and I learned this from a multi-million-dollar TV commercial Applebee’s produced themselves. The spot, titled Microwave, shows the juicy USDA Choice sirloin cut in-house by a well-trained hand. Show More Summary

A letter to myself.

I often write letters to myself. Usually in time in of stress and change. It calms me to talk to myself. And helps me set my intentions.  Anyway, I found one of my letters today deep inside a folder on my desktop. (When I get a new computer Jack puts my entire desktop on a … The post A letter to myself. appeared first on Brains on Fire.

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