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The Untold Story of This Bald, Toothless Baby and Her Adorable 1993 Print Ad

If you were the baby girl in the 1993 print ad below—made by The Martin Agency for Healthtex baby clothes—you might have had reason to be a little miffed. You just got called bald and toothless in the headline, and the copy dwelled insistently—almost insultingly!—on whether you were, in fact, a boy. Show More Summary

Burger King Is Now Just Gratuitously Being a Dick in This Taunting French Campaign

Burger King takes on the persona of an elementary school bully with its latest baffling campaign in France, taunting people in cities that don't have BK restaurants with photos of people in cities who do. In a campaign from Buzzman,Show More Summary

Pets Rescue Their Humans in This Touching British Ad for Animal Adoption

One woman is less lonely while working from home. A teenager finds comfort while suffering from alopecia. A doctor's orders help a man battle depression. What do they all have in common? A loving pet. This new ad for U.K. animal shelter...Show More Summary

Designers, Can You Solve the Mystery Hidden Inside This Photoshop File?

Adobe and Edelman San Francisco had a surprise hit last Halloween with their "Photoshop Murder Mystery"—a crime hidden inside a Photoshop document, which designers could solve by sifting through the layers for clues. (The campaign won two Cannes Lions in PR, among other awards.) Now, Adobe is back—and heading to space—with an encore. Show More Summary

The Two Rules That Matter for Branded Content

Originally published in Ad Age Are you betting big on branded content? Whether it's because you've caught the content marketing bug or you're trying to escape the horrors of "Adblockergeddon," you're not alone. While content marketing...Show More Summary

Hulu Is Off and Running in Its Big, Fast-Talking New TV Commercial

Hulu tries to balance its fun, quirky brand persona with a ton of actual product mentions in this big new brand spot from twofifteenmccann, which broke Sunday night as a :60 on TV and is running online as an :81. Tom Kuntz of MJZ directed...Show More Summary

Does Niagara Falls' Creepy Recycling Mascot Want Your Trash, or Your Soul?

The city of Niagara Falls, N.Y., wanted to get people—particularly millennials—more excited about recycling, so it came up with what it hoped would be a memorable mascot: Totes McGoats, a man in a latex goat mask (available on Amazon) and a blue T-shirt. Show More Summary

Coffee-mate's New Marketing Guy Is a Gingerbread Man, and It's Making Things a Bit Awkward

You may want to grab a coffee with this guy, but you also might have to think twice before bringing him anywhere. That's because Nestlé Coffee-mate's new spokesperson, Joel Hubbard, is a gingerbread man. And he tends to say or do the wrong things at the wrong time—or maybe just attract the wrong kind of attention. Show More Summary

Google Invites You to Rediscover Paris Nightlife With Its Exploratory 'Magic Hours' Campaign

Yesterday, Google France launched the second edition of "Les Heures Magiques" ("The Magic Hours"), created with 72andSunny Amsterdam. For 31 nights, the interactive, mobile-first campaign will invite Parisians—and tourists—to rediscover the City of Light with a variety of after-sunset activities. Show More Summary

This Breast Cancer Ad Goes From Despair to Joy Just by Reversing Its Own Script

2 months agoMarketing / Advertising : AdFreak

Physical beauty may be the ultimate focus of this intense two-minute breast-cancer PSA from cosmetics chain Ulta—but the moving message it delivers is far from skin deep. Mullen Lowe created the ad, which is meant to raise funds for research during and beyond Breast Cancer Month. Show More Summary

James Harden Reluctantly Takes a Selfie With a Camel in Foot Locker's Twitter-Dares Campaign

2 months agoMarketing / Advertising : AdFreak

Your wish is James Harden's command. Or it was, at least, for one day. Last Thursday marked the culmination of Foot Locker's #PlayMyTweet campaign from BBDO New York. For two weeks prior, the brand had invited consumers to pose challenges to the Houston Rockets star, via Twitter. Show More Summary

Campbell's Cleverly Used Star Wars in Gay-Themed Ad, but the Comments Are on the Dark Side

2 months agoMarketing / Advertising : AdFreak

Campbell Soup Company's newest ad, featuring its Star Wars inspired soup, is centered around a popular line from the movie, although maybe not in the way that you'd think. The 30-second ad features a father feeding his son, and quoting Darth Vader's "I am your father." But then there's a clever twist that makes the spot unique. Show More Summary

2 Horrible Cable Companies Merge in DirecTV's Sequel to a Campaign From Years Ago

2 months agoMarketing / Advertising : AdFreak

Grey New York goes back to the future for DirecTV, revisiting a concept the satellite broadcaster introduced seven years ago in commercials from Deutsch. Those original spots, directed by Christopher Guest, took place in a conference...Show More Summary

David Beckham Stars in a Sweeping, Surrealist, Fellini-Inspired Short Film for Belstaff

2 months agoMarketing / Advertising : AdFreak

Brit clothing brand Belstaff partnered with LEGS director Geremy Jasper to bring us "Outlaws," a lush 15-minute epic-for-the-web featuring David Beckham, Katherine Waterston, Cathy Moriarty and Harvey Keitel. Richly produced, the tragic...Show More Summary

The New Peeple App Does Not Represent People; Stop This App Before It’s Released

Character is destiny. This is the ironic tagline for Peeple (I’m not linking to it), a new app that wants to be the “Yelp for people” allowing anyone to rate you “professionally, personally and romantically” as long as they have 1) a Facebook account, 2) your phone number and 3) that they’re a real person. […]

This Sexy Bra Ad Got 16 Million Views, but Not for the Reasons You'd Expect (SFW)

2 months agoMarketing / Advertising : AdFreak

The element of surprise is always useful in advertising storytelling, and this Thai commercial for Wacoal Mood bras certainly brings the unexpected—which has helped the spot tally almost 16 million views on YouTube. The spot, from Bangkok agency CJ WORX, was actually made a couple of years ago, and ad blogs like Ads of the World posted it back then. Show More Summary

Edward Snowden Is Now on Twitter, and He's Picked the One Perfect Account to Follow

2 months agoMarketing / Advertising : AdFreak

He made his name by showing us all that the NSA can and very well might be listening in on our conversations, and now Edward Snowden is having a bit of fun turning the tables. Snowden's just-launched Twitter account follows exactly one other user: @NSAGov. Show More Summary

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