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Ogilvy Brazil Sends Moms on Soccer Security Detail to Stem Violence

With Mother’s Day around the corner, the timing seems about right for this effort from Ogilvy Brazil that focuses on a special set of moms who just want to increase the peace at a major soccer game. Fan-on-fan violence is particularly rampant...Show More Summary

Guy Proposes to His Girlfriend Using a Skyscraper and a Million Post-it Notes

There's a famous scene in Sleepless in Seattle where Meg Ryan's character looks out the window and sees the Empire State Building all lit up with a heart in the windows, setting unrealistic expectations for every starry-eyed romantic in the free world. Show More Summary

Electrolux Creates Fantastical Bond Between Moms and Kids

Mother’s Day doesn’t hit until May 10, but it’s never too early honor Moms. Brazilian agency F/Nazca Saatchi & Saatchi is getting ahead of the marketing rush with a tender short film for household appliance maker Electrolux. With “Fantasy...Show More Summary

Translation Is Very Much Aroused

We’re not quite sure what to make of this entry into the Erotic Psychedelia genre courtesy of Steve Stoute’s Translation. Something is happening today, and it should be very arousing. The video is restricted at the moment, so you’llShow More Summary

Friday Morning Stir

-GPY&R Australia launched a new spot for Revlon called “Noir” (video above). -AdAge asks, “Is Facebook Becoming the Apple of Digital Ad Sales?” -Interpublic Group announced a $1.8 million net loss for the first quarter of 2015. -“Dear...Show More Summary

Check Out this YouTuber Making Some Insane Trick Shots With Oreo Cookies

Showing crazy trick shots is a pretty good way of getting viral video views, as we've seen in branded efforts from Wheaties (bowling), McDonald's (soccer)—and of course, that old, fake-as-hell Michael Jordan and Larry Bird ad "Nothing...Show More Summary

Taipei-Based Rules Creative Turns the Fitting Room into a Treadmill

Fashion and fitness collide in a sense in a new campaign from Taipei-based agency Rules Creative for local clothing brand Earl Jean. Rather than focus on the knitted denim jeans themselves, though, Rules Creative has some fun with the brand and some unsuspecting customers who just want to try its clothes on. Show More Summary

What's Better Than the Star Wars VII Trailer? Babies Watching the Star Wars VII Trailer

If your eyes grew a bit wider and your jaw a bit slacker when you saw the new Star Wars Episode VII trailer, you're bound to love these kids' reactions to it. America's Funniest Home Videos compiled fan-submitted clips of babies watching the newest teaser for The Force Awakens, and the results are swaddled-ewok levels of adorable. Show More Summary

W+K Travels to 1960s Iceland for This Wry and Beautiful Yogurt Commercial

Somebody get this kid a bike! (And snowshoes, while you're at it.) Orri, the plucky little dude in this fanciful 90-second ad from Wieden + Kennedy London introducing Arla's Skyr Icelandic yogurt to the U.K., Germany and the Netherlands, really has it rough. Show More Summary

The Martin Agency Resigns BF Goodrich Account

The Martin Agency and BF Goodrich, the tire company now owned by Michelin, have decided to end their relationship after nearly ten years. The IPG agency told us in a statement that the two parties collectively decided that they would...Show More Summary

This Guy Decided to Turn His Boring Office Job Into an Exhilarating GoPro Ad

GoPro has spared no expense in traveling the world to create pulse-pounding footage that reminds us we're living hollow lives devoid of excitement. Now, an everyman office drone has decided to prove that corporate drudgery is just as exciting as being hugged by lions or eaten by a grizzly bear. Show More Summary

Fort Lauderdale Really Heated Up Bus Shelters in Boston and Chicago This Winter

At the height of winter, a goofy costumed dude called "Mr. Sunny," the official mascot of the Fort Lauderdale tourism, hung out at Pompano Beach and bantered in real time via satellite with people at snow-streaked bus shelters in Boston and Chicago as part of the "Hello Sunny" campaign engineered by Starmark. Show More Summary

Mother New York Introduces Oculto for A-B InBev

Mother New York introduces Anheuser-Busch InBev’s new Oculto, a lager 6 percent ABV lager aged in tequila barrels, with a 30-second online spot. The ad, directed by Prettybird’s Melina Matsoukas aims to give the beer an air of mystery. Show More Summary

ECD Leaves MEplusYOU After 15 Years

We hear that some changes are afoot at Dallas-based MEplusYOU. The Agencies of Change shop, which officially rebranded from imc2 almost exactly three years ago, lost its creative lead — and we hear that it may drop its new name as well. Renee...Show More Summary

Hyundai Sends a Girl's Message of Love to Her Astronaut Dad Watching From Space

A lot of brands attempt space-related stunts. But for all the wonder inherent in the heavens, many of these campaigns forget that just being up there isn't enough. You need a human connection for any of it to matter to viewers. (This is why Felix Baumgartner's Red Bull stunt was such a juggernaut—it was all about testing what means to be human. Show More Summary

Stihl Heads Into the Void to Show the Otherworldly Power of Its Leaf Blowers

Houston, we have a blower. French agency Altmann + Pacreau gets cosmic in this ad for Stihl leaf blowers, employing astronaut imagery and the 2001: A Space Odyssey theme to fine effect. "Having done many ideas with leaves in the past,...Show More Summary

James Corden Bickers With James Corden as Samsung Galaxy S6 Ads Flood In

Forget about pre-order day for the Apple Watch. It's also launch day for the Samsung Galaxy S6 and S6 Edge, which means ads for the smartphone are rolling out all over the world. The two most notable spots come from Cheil U.K. and 72andSunny for the U.K. Show More Summary

The Def 6 Social Skim: Who Doesn’t Follow Their Local Police on Twitter?

See below for what’s happening this week in the social sphere! Periscope, we don’t appreciate Social Media Marketing World. It’s bathing suit season, but I’m no Angel. The K o l l e g e side...

mcgarrybowen Travels the ‘Endless Road’ for Honda CR-V

It seems that Honda’s diesel CR-V brings out the best of mcgarrybowen London’s visual instincts. The agency follows up its 2013 Cannes Gold Lion-winning, M.C. Escher-esque spot for the model (dubbed “Illusions”) by taking us on an infinite...Show More Summary

Try before you buy (or buy, then try)

There are two kinds of purchases: Either you are replenishing (you know precisely what you're about to get) or you are exploring. Books and movies are almost always purchased before they are consumed. A bottle of Coke, or a return...        

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