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Grey Channels Abba in Absurdly Epic Music Video for Jim Heekin on His 10th Anniversary

Who knew Grey's global CEO Jim Heekin could be comedy gold? Well, none other than his creative partner, Tor Myhren, who, when not making ads for DirecTV, Febreze and Gillette, spoofs pops stars and their videos. First came "Nothing Compares to 2," Myhren's Sinead O'Connor-like plea to get all of Grey's creatives on the second floor. Show More Summary

RPA Rolls Out Promo for Selfie-Inspired Honda HR-V

Considering the day, we’ll take this latest spot from Santa Monica-based RPA for Honda with a heavy grain of salt, because if it smells like an April Fools’ joke and looks like an Aprils Fools’ joke… In the new campaign, RPA introduces us to a young lady named Ashley H who, like the rest of her narcissistic peers, is a self-proclaimed selfie queen. Show More Summary

Miss Cleo Is Standing By to Take Your Call to Benefit Cosmetics

Between 1997 and 2003, you probably fell asleep to psychic Miss Cleo telling you, in her upbeat Jamaican accent, that she could predict your future during her infamous Psychic Readers Network infomercials. Now, this April Fool's Day, the pitchwoman is back. Show More Summary

BBDO New York Takes Pranks Too Far for Snickers

BBDO New York released two online spots designed to function as April Fool’s Day related extensions of the brand’s “You’re Not You When You’re Hungry” campaign. That connection, though, is a bit of a stretch. The two ads both followShow More Summary

Different kinds of magic

A stunning video about what school can mean. A beautiful book about art and meaning. A different kind of management tome. Rethinking your career. Or this way. And worth thinking hard about: two brilliant social histories by David Graeber. Debt...        

180LA Welcomes First-Ever ECDs

It’s somewhat surprising to hear that 180LA hasn’t had executive creative directors at the helm up this point, but the agency has fixed that by bringing in the duo of Rafael Rizuto and Eduardo Marques. The newly appointed ECDs, who will...Show More Summary

How to Get Results You Can Measure with Influencer Marketing #SMMW15

Marketers salivate dreaming of attracting attention from “influencers” – be it celebrities, established experts in a particular field, or talking heads. Convincing an influential industry leader to promote your brand would feel like a major win any day, as that kind of exposure can dramatically increase your brand’s reach and influence. So let’s say you [...]

YouTube Adds More Interaction to Videos With Cards

YouTube Adds More Interaction to Videos With Cards written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Cards are all the rage in digital circles it seems, so YouTube has jumped on the bandwagon adding a cards feature as a way of creating greater interaction. Show More Summary

Top 5 CMO Mistakes & How to Avoid Them (The Mistakes, Not the CMOs)

Introducing the 5 most difficult jobs in America, according to Career Overview: Coal Mining President of the United States Alaskan Crab Fishing Mercenary Chief Marketing Officer (CMO) Confession: I may have bumped up CMO a few spots. OK, a few hundred spots, but that job is darn hard. (I’m blending CMO and Director of Marketing […]

Two Guys Praise a Giant Pile of Dirt in These Brilliantly Simple Ads for Soil

If you liked Napoleon Dynamite, you'll probably love these ads for dirt. A new campaign for Nature's Care Organic Soil, from Barton F. Graf 9000, features two salt-of-the-earth guys standing in awe of a nice big pile of the stuff. Their dialogue comes across as a mix of charmingly folksy, surprisingly deep and totally lobotomized. Show More Summary

Resource/Ammirati Gets Undomesticated for Labatt Blue

Resource/Ammirati New York launched a new spot in its ongoing “Get Undomesticated” spot for Canadian beer brand Labatt Blue. The new spot, entitled “Blue Gold” is billed as a “quality–focused extension” (err, interesting strategy guys) of the campaign, and will run during the NHL Playoffs and Stanley Cup Final. Show More Summary

Vayner Media Trolls Hipsters for Budweiser

Budweiser got a lot of attention (most of it of the negative variety) for its beer snob trolling Super Bowl ad, created by Anomaly. For the brand’s newest ad, Vayner Media, home to “social media thought leader” and former wine critic...Show More Summary

Man Makes Insane Cheese Sculpture to Honor His Chutney in Branston's Latest Ad

This commercial takes the concept of artisanal cheese to a whole new level—and it's not even trying to sell cheese. In an amusing 30-second spot for Branston Chutney, Mcgarrybowen channels a classic scene from Steven Spielberg's Close Encounters of the Third Kind. Show More Summary

The Loomis Agency Reminds Couples to ‘Do It’ Once a Year

Before you ask, the “it” in question is deep-cleaning the carpet…and the client is Rug Doctor. In a soon-to-debut campaign backed by data from the EPA, Dallas-based shop The Loomis Agency enlisted a few couples (not all of whom are middle-aged) to figure out how often they do it. Show More Summary

Grey Opens ‘Gun Store’ in Lower Manhattan for PSA Project

To address what the misconception that owning a gun makes you and your loved ones safer, non-profit group States United to Prevent Gun Violence recently decided to get fairly blunt with prospective first-time buyers in startling yetShow More Summary

Insights: Interviews on The Future of Social Media as Curated by Anil Dash and Gina Trapani

I’ve long admired the work of Anil Dash and Gina Tripani over the years. In many ways, each as shaped my perspectives in new media and its impact on our professional and personal lives over the years. It came as no surprise that Dash and Tripani collaborated on yet another project. This time, they created […]

3 Salty Old Wives Shout Lies About Diesel in Sweet, Silly Ads From Volkswagen

Your cranky straight-talking grandmother might not think much of diesel engines, but Volkswagen would like her—and you—to reconsider. "Old Wives Tales," a new campaign from Deutsch LA for the automaker's Passat TDI, features the Golden Sisters, who rose to fame with their salty commentary on Kim Kardashian's sex tape back in 2012. Show More Summary

180LA Calls on Rick Astley for Virgin Mobile

180LA launched a new campaign for Virgin Mobile featuring Rick Astley. While perhaps most familiar to modern audiences for the “Rickrolling” phenomenon, 180LA features the singer in a new broadcast spot highlighting Virgin Mobile’s data sharing plan. Show More Summary

Liam Neeson Narrates This Gorgeous Tourism Ad for Ireland Timed to St. Patrick's Day

Liam Neeson is a big softy when it comes St. Patrick's Day. The tough-guy actor provides a heartfelt voiceover for this 60-second Discover Ireland tourism spot, waxing poetic about his homeland. "Every year, on St. Patrick's Day, the...Show More Summary

What’s your moonshot?

A couple of weeks ago, I attended a Rapid Ingenuity Blitz in NYC. Greg Galle from Future Partners shared Google’s criteria for moonshot idea during the Blitz. 1. Must be an idea that will affect a million people.  2. People will say you are nuts.  3. Show More Summary

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