New podcast with Brian Koppelman Classic podcast with Krista Tippett Unmistakable Creative from 2015 And a video of Creative Mornings and their podcast The Your Turn book continues to spread. Have you seen it yet? Early-bird pricing on the huge...
When it comes to blog content, a lot of us are serving breakfast when we should be serving dinner. Let me explain. Odds are you have a go-to breakfast that you eat nearly every day. A bowl of cereal with a banana, some oatmeal with maple syrup, a haunch of beef seasoned with the tears [...]Show More Summary
Reality and rational thought have paid more dividends in the last century than ever before. Science-based medicine has dramatically increased the lifespan and health of people around the world. Vaccines have prevented millions of children from lifelong suffering and even...
CCO Greg Hahn says, "Above all else it's about talent and opportunity."
A rodeo cowboy gets eight seconds to become a champion. What can content marketers do with nearly twice that time? HubSpot reports it takes less than 15 seconds for a reader to decide whether or not content is worth the effort. Think about that: In half of the Jeopardy theme, your reader’s mind is already made [...]Show More Summary
Michel Gondry famously directed four classic music videos for the White Stripes: "Fell in Love With a Girl" "Dead Leaves and the Dirty Ground" "The Hardest Button to Button" "The Denial Twist" Now, much to Jack White's surprise, Gondry has added one more. read more
Anyone who watched an NFL game on Sunday saw a short teaser commercial about 100 times where Cheetos spokescat Chester Cheetah and Burger King mascot the King were seen sitting together at a BK restaurant, all exciting about … something. That...Show More Summary
Every month, I write a detailed monthly report about the progress that I’m making towards the goals and resolutions that I publicly stated on my blog earlier in the year. This is my August 2016 Monthly Goals Report, which goes over each goal that I set and the progress that I’ve made on them so far. Show More Summary
No, not the Jersey emo band. How old are you?
Honda's "Cog," made by Wieden + Kennedy in 2003, is one of the most famous car ads of all time. The remarkable Rube Goldberg-style spot featured a chain reaction of car parts that culminated in a finished Honda Accord. It took more than...Show More Summary
So, it's no Chewbacca Mom—what is?—but the first fan-generated ad has landed for the megamillion-dollar toy line around Rogue One: A Star Wars Story, one of the most anticipated films of the year. It's a fairly epic video, done in stop-motion animation, that includes a sneak peek at a whole toy box of products from Lego, Funko, Hasbro and others. Show More Summary
Sadly, he will not fight Kevin Durant.
Everything in the digital marketing world seems to move at light speed. And like most things in life, just when you think you have it all figured out, everything changes. As a result, we marketers need to stay sharp, flexible and inspired. We need to make a concerted effort to stay on top of industry [...]Show More Summary
DeAngelo joins StrawberryFrog from William Morris Endeavor, where he has served as ECD since last October.
Vendramin previously spent almost a decade with McCann New York.
From raising chickens to tackling the world's biggest men to dancing for the nation, it seems there is nothing Von Miller can't do. And now, he's adding the revered title of Old Spice guy to his résumé. Procter & Gamble today announced that the Denver Broncos linebacker and Super Bowl 50 MVP will be the face of Old Spice for the 2016 season. Show More Summary
Whenever folks in the industry start repeating the same word, I tend to think something’s wrong. In fact, I often treat such behavior as a guide for what not to do. “Storytelling” is most certainly one of those words. Storytelling is a funny notion, in part, because most marketers are so terribly bad at it. […]
Comic short films about the absurdity of the ad business have a proud history going back to Tim Hamilton's brilliant Truth in Advertising. Here's the latest one—director Tim Mason's No Other Way to Say It, about an amusingly bleak voiceover recording session for an ice-cream commercial. read more
If you love yourself some Carpool Karaoke, Air New Zealand's hoping you'll be willing to watch celebrities hit new decibel levels in an airplane cockpit. The below video is a public pitch aimed straight for late-night talk show hostShow More Summary
To help you get ready for the games, this week’s insights will feature some of the most interesting, controversial and important marketing stories from the lead up to Rio 2016, as well as a link to a my own curated YouTube playlist of marketing from all kinds of brands from around the world. I hope it