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Using Lean Analytics Principles to Build a Stronger Company

Lean Startup is a methodology designed to get companies to adopt a Build, Measure, Learn product development cycle. This emphasizes that teams quickly build an MVP (Minimum Viable Product) of a new product, measure how it performs, and learn from the experiment. The goal is to quickly go through this cycle to maximize learning and […]

Geometry Global Invokes the Spirit of The X-Files for Saga City

Fox Mulder would surely be intrigued by this short tale from Geometry Global that promotes tourism for Saga, a city located on the island of Kyushu, Japan — in a very unusual way. The Mayor of Saga, Mr. Toshiyuki Hideshima, who stars...Show More Summary

Customer Experience is Becoming More Important Than the Product Itself

Customer experience is the sum of all engagements and interactions a customer has with your business in every step of their journey and lifecycle. It’s what your customer feels, thinks, says (to you and others) and more so, what they do now and in the time to come that counts for everything. CX is measured […]

Munn Rabôt Does It in One Take for NYU

Here’s a slightly different, hyper-local campaign from New York agency Munn Rabôt that happened to catch the eye of one of our Manhattan colleagues. New York University — not always known for its innovative advertising — launched a campaign called...Show More Summary

What The Pulse App Co-Founders Learned About Building Products

Pulse Co-Founders Akshay Kothari and Ankit Gupta are two Stanford graduates that were always building side projects. All this experience made them learn some valuable lessons that helped them build the Pulse app, which earned them a $90 million acquisition from LinkedIn. Two weeks after the acquisition, they gave a talk at Stanford University and […]

Delta Feels a Road Warrior's Pain in Charming Ad About the Most Grueling of Trips

Traveling constantly for work can suck, and Delta wants you to know it understands. A new ad from Wieden + Kennedy New York tackles that familiar trope, as a drone of a man trudges through relatable little first-world indignities—the...Show More Summary

Halifax's Horrifying Date-Night Ad Will Make You Not Want to Date for a While

The downtown business commission in Halifax, Nova Scotia, created this video to get you to buy one of its date-night packages. But it might force you to give up dating altogether. The concept is actually based on this viral video from 2009, featuring a montage of 1980's VideoMate dating profiles that was truly full of nerfherders. Show More Summary

Companies Need to Compete for Relevance to Survive Digital Darwinism

Digital Darwinism is claiming businesses everywhere. As technology and society evolve, leaders face the need to adapt or die. Doing so stars with rethinking what it takes to compete for market share by competing for relevance. However, executives do not know what they do not or choose not to know. In my book, you either […]

NYC Creative Duo Aims to Help Manhattan Homeless with AirBnb Listings

Vito Catalani and Jamie Shin, the duo made semi-famous by their busker-focused “Tipbombing” effort from a year ago, have returned to raise awareness of the plight of their New York City neighbors — specifically the Big Apple’s homeless...Show More Summary

Random Naked Man Exposed as BBH LA Stunt

The E! network surprised approximately no one this morning by revealing that the “naked man climbing out of a Buckingham Palace window” video that went viral over the weekend was actually a promotion for its rare scripted show The Royals. We...Show More Summary

Always Unveils 'Like a Girl' Sequel Showing Girls Redefining the Phrase for Real

The original Always "Like a Girl" commercial—which broke last summer and got 56 million views on YouTube before getting a plum Super Bowl ad slot last month—was primarily a challenge. It urged girls to redefine the phrase from one of weakness to one of strength. Show More Summary

Authority Interview: Sonia Simone of Copyblogger Media

I am very happy to post the first in our series of interviews with featured speakers at the upcoming Authority Rainmaker conference (May 13-15 in Denver) with none other than Sonia Simone of Copyblogger Media. Sonia is the co-founder and Chief Content Officer at Copyblogger, where she writes about marketing, entrepreneurship, and how to create better [...]

Plus Explores the Black-and-White Mysteries of French Whisky

In a project that may as well include a directorial credit for one Francois Truffaut, New York creative content agency Plus helps client Bastille 1789 bring its mysteriously sexy French whisky stateside with a new ad campaign titled “A...Show More Summary

The 6 Tactics This SaaS Entrepreneur Used to Triple His Growth Rate

Brennan Dunn is a hacker and entrepreneur running Planscope.io. He recently gave a presentation at the 2014 Microconf discussing the 6 tactics he used to triple Planscope’s growth rate. This blog post provides a summary of each tactic. A real highlight of this presentation is that he doesn’t just discuss marketing. He discusses growth as […]

What Rand Fishkin Wants You to Know About Content Creation and SEO

Rand Fishkin is the co-founder of Moz and one of the leading voices in the SEO world. Along with his work at Moz, he’s co-founded Inbound.org and co-wrote The Art of SEO. At Moz, his current position is the “Wizard of Moz”, where he contributes to individual teams within Moz. A sought after speaker, he’s […]

Truth's Tinder-Themed Anti-Smoking Music Video Baffles, Delights and Terrifies

2 months agoMarketing / Advertising : AdFreak

Truth is out with a new anti-smoking ad, and it's a long way from stacking body bags outside the offices of tobacco companies. "Left Swipe Dat," created by 72andSunny, features a parade of young pop stars and YouTube personalities singing...Show More Summary

The Top Content Creation and SEO Tactics You Need to Know, with Rand Fishkin

Rand Fishkin is the co-founder of Moz and one of the leading voices in the SEO world. Along with his work at Moz, he’s co-founded Inbound.org and co-wrote The Art of SEO. At Moz, his current position is the “Wizard of Moz”, where he contributes to individual teams within Moz. A sought after speaker, he’s […]

How Gail Goodman Optimized Constant Contact’s Funnel To Build the $1 Billion Email Marketing Empire

Constant Contact is one of the biggest players in the email marketing space, and Gail Goodman has been with them since the beginning. She’s scaled the company from its early startup days to where they are now, a public company worth over $1 billion. She gave a presentation at the 2012 Business of Software conference, […]

Patrick McKenzie on Using Funnels and A/B Testing To Grow a Business

Patrick McKenzie has made a name for himself as a respected thought leader in the SaaS marketing space. He has a popular blog called Kalzumeus and runs an appointment reminder service fittingly called Appointment Reminder. He’s also the creator of Bingo Card Creator. As a well known member of the Hacker News community, he is […]

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