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Ikea Gets Dove-Like With a Mirror That Tells You How Beautiful You Are

Feeling a little down? Don't worry. Ikea's new piece of furniture thinks you're amazing. The Swedish retailer has introduced a prototype of a mirror in Britain that looks you up and down and (thanks to Kinect technology and some "complex coding") gives you a robo-compliment, which people appear to be as thrilled to receive as the real thing. Show More Summary

Strongbow Cider Goes for Newcastle-Style Humor With 'Slow Motion Horse'

Droga5 has won raves for its Newcastle Brown Ale work, which skewers beer-marketing clichés. Now, the agency is bringing a similar sensibility to another Heineken-owned brand: Strongbow Hard Apple Cider. The new "Cider at Its Bestest" campaign shows how the drink is best poured over ice. Show More Summary

Viagra Airs Its First Ad Featuring Only a Woman, and She Gets Right to the Point

This minute-long BBDO spot for Viagra is, apparently, the brand's first to show only a woman, and its first to use the word "erection" outside of the description of side effects. Here, an attractive woman in a slinky blue dress poses...Show More Summary

Why “Opposite Day” May Be Your Brand’s Golden Ticket to Success

Once upon a time, a little brand called Warby Parker rocked the universe when they started doing the unthinkable: offering prescription eyeglasses at bargain prices over the internet. In stark contrast to the “traditional” model (pay exorbitant retail prices at brick-and-mortar shops), they flipped the model on its head. Show More Summary

Introducing N3TWORK, A Mobile Television Network Powered by Interests and Context

Early on, I was one of the first analysts to explore the dynamics of the interest graph versus the social graph in social networks. Think Twitter vs. Facebook. I learned right away that interest graphs tend to share connections based on topics rather than relationships. I also found that every person possesses a series of […]

Lauren Vargas on writing Aetna’s social media playbook

This is a post from my company, SocialMedia.org’s blog. Check it out for more profiles and stories about the people running social at really big brands. This story features tips and advice from Lauren Vargas, Community Strategy Director at Aetna. We’re happy to call her a member of SocialMedia.org since 2011. Keeping social media guidelines […]

Breyers Shows You What Parents Do After the Kids Go to Bed, and It's Pretty Messed Up

After the kids are tucked into bed, parents like to turn the lights down low, put on some not-safe-for daytime programming, and get down and dirty... with frozen desserts. At least, that's what Breyers claims in this off-the-hook song-and-dance...Show More Summary

72andSunny Want You to Join the ‘Mile High Club’ with Hardee’s/Carl’s Jr.

72andSunny has a suggestive new ad for Carl’s Jr./Hardee’s to promote the chain’s new Mile High Bacon Thickburger. The Paris Hilton-free spot, entitled “Propositioning,” begins with Israeli model and actress Bar Paly asking her boyfriend...Show More Summary

Lena Dunham and Charles Blow: Literary Tales & Sales

As someone who has dabbled in book PR over the years, I can’t help but notice how the art and dynamics of this specialized practice have evolved. Most significantly, I’m seeing how a newly published author, with a sizable social media following, can play a pivotal role in driving awareness, esteem and…ultimately sales. There are, however, […]

Monster Energy Brings the World's Craziest Truck Driving to Mexico

Monster Energy had a viral hit in 2013 with "Recoil," a seven-minute video in which extreme driver "Ballistic" BJ Baldwin drove his 850-horsepower trophy truck across the Mojave Desert at 150 miles an hour, doing all sorts of stunts in the process. Show More Summary

Boston Drops A Duece on Derek Jeter In Fart-Filled Ode to Number 2

So you all know how Derek Jeter is retiring and there was that Gatorade farewell, right? Well now Jeter has being honored with a different kind of farewell. The kind that comes from the minds of junior high school boys telling jokes and the bathroom and laughing at each other's farts. But, hey, farts are funny. Show More Summary

Rob Lowe Is Ugly, Creepy and Hilarious as a Cable Customer in DirecTV Ads

DirecTV has gotten lots of actors to poke some fun at themselves over the years—notably Charlie Sheen in the Platoon spot. Now, it's Rob Lowe's turn to look hilariously foolish. A pair of new ads from Grey New York outlandishly show what Rob Lowe is like as a cable customer compared to what he's like as a DirecTV customer. Show More Summary

Kasey Skala, Head of Social Marketing and Online Engagement for Dart Container Corporation’s Solo brand

This is a post from my company, SocialMedia.org’s blog. Check it out for more profiles and stories about the people running social at really big brands. For this member profile, we sat down with Kasey Skala, Head of Social Marketing and Online Engagement for Dart Container Corporation’s Solo brand. Previously, he’s done some award-winning work […]

Can We Trust Women Empowerment Ads?

Guest post by Katie Parsons By now you’ve probably seen the viral “Like a Girl” video ad from Always that features men and women from different age groups performing physical actions like running or throwing a ball like (you guessed it) a girl. Show More Summary

Your talkers can say it better with a gift

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Tonx is a subscription coffee service that delivers high-quality roasted beans to their customers’ doors (and we think they were channeling Dollar Shave Club with this video). Tonx encourages subscribers to tell […]

Executive Producer Marc Calamia Leaving 360i

Today we learned that Friday will be Executive Producer/Head of Studio Marc Calamia‘s last day with 360i – house of digital campaigns, animated manifestos and the Super Bowl tweet that spawned ten thousand headlines. While the specifics...Show More Summary

Thursday Odds and Ends

-San Francisco-based agency Hub Strategy & Communication introduces the new Levi’s Stadium Museum in a 30-second spot (video above). -Durham-based creative marketing agency The Republik transforms into a gallery with new campaign. -SoCal-based...Show More Summary

On EXTREME Copywriting.

(Billboard from 2010. A phone is a bucket. With knuckles. Filled with female deer.) At some point, in the last seven years or so, advertising copywriters started an EXTREME headline movement—in your face, provocative ads that make absolutely zero sense. Show More Summary

Benedict Cumberbatch Gets Wet, Mr. Darcy Style, for Charity Campaign

There are moments in cinema when a collective wetting of panties results in an advertising ripple heard through the decades, as marketers struggle to give the people what they want. One such moment was when Colin Firth exited a lake in a dripping-wet white shirt during the BBC's 1995 remake of Pride and Prejudice. Show More Summary

Why do the most sophisticated marketers still use YouTube?

I noticed this video about a product launch for ExactTarget/Salesforce.com. It’s hosted on YouTube. Q: Why would one of the most sophisticated marketing tech companies put their videos on a free site like this? (I’m sure they have some super-duper video tool they can use.) A: For the same reason that people used to advertise […]

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