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Pricing mistake No. 5: The big price-drop fumble

So let’s say you took an overpriced listing. No shame in that. It happens. The question is -- what are you going to do about it now? Here’s what most agents do. They’ll wait a month or two, then call the sellers and tell them it’s time to do a “price improvement” or a “price adjustment.” First of all, can we just call it what it is: a “price reduction?"...

How much home the rent buys in the 40 most expensive US cities

In March, Free and Clear released our first analysis of how much home you could buy based on the median rent in the 20 most expensive U.S. cities. The analysis sparked a lot of interest and touched upon important issues such as sky rocketing rents and housing affordability. Show More Summary

In the US HomeUnion Partners With First Guardian Group

Online real estate investment management firm HomeUnion is teaming with the First Guardian Group's Sperry Van Ness, a real estate investment and management firm specializing in retail, office, multifamily, student housing and land properties. The post In the US HomeUnion Partners With First Guardian Group appeared first on Property Portal Watch.

Online Real Estate Cloud Vendor planetRE Adds Partners

USA-based cloud vendor for online real estate planetRE, says it has added many reputed brokerages and team agents in 2016 for its end to end real estate platform. The platform offers single pass Lifestyle Consumer Search, branded Facebook IDX Apps, Socialite CRM and integrated Transact - Transaction Management. Show More Summary

Broker-Free Real Estate Site Poprio Launches in France

A new French site Poprio says it is targeting a community of French and European owners who wish to sell and rent their property without intermediaries or agency fees. The post Broker-Free Real Estate Site Poprio Launches in France appeared first on Property Portal Watch.

Who Will Win the Battle of Horizontal Sites Vs Verticals?

Property Portal Watch Founder Simon Baker says the race is on to dominate as leading classifieds sites emerge in each market with the capacity to go deep in segments they know they can win. But his vote still goes to verticals overall. The post Who Will Win the Battle of Horizontal Sites Vs Verticals? appeared first on Property Portal Watch.

Los Angeles Museums Are Loving on Each Other

Such flirts! Los Angeles museums spent the day raving about each other on Instagram using the hashtag #LAInstaFling. We hope it’s a love that lasts, because, as these pictures prove, they really bring out the best in each other: Today is the #LAInstaFling. Show More Summary

Mapping the Fancy New Developments Headed for the Once Scuzzy Sunset Strip

Things aren't like they used to be over here The Sunset Strip is only about a mile and a half long, but in the last few years, it's been a magnet for high-end developments: hotels, apartments, condos, mixed-use projects. From the Frank...Show More Summary

Los Angeles Is a Big Step Closer to Regulating Airbnb

Lots of passion about this topic Anyone who has ever listed their Los Angeles residence on Airbnb has done so without paying taxes like hotels do and without having to register with the city like a business does. They’ve probably also done so illegally. Show More Summary

Actor Paul Wesley is ready to part with his contemporary home in Studio City

Paul Wesley of “The Vampire Diaries” fame has put his contemporary-style home in the Studio City hills up for sale at $2.245 million. It was just a year ago that the actor bought the Jay Vanos-designed house from Charlie Gillingham of the Counting Crows. Since then, he’s paid great attention to...

Curbed Comparisons: What $1,600 Rents You in San Francisco

Tiny apartments for less in Cow Hollow, Bayview, the Richmond, and the Tenderloin. Which one strikes your fancy? Welcome to Curbed Comparisons, a regular column exploring what you can rent for a set dollar amount in different neighborhoods. Show More Summary

Realogy FWD Innovation Summit: Taking the pulse of the startup community

The 2016 Realogy FWD Innovation Summit has always been tech-centric, many of the companies at the event this year are rushing to figure out ways to use technologies that help people communicate more seamlessly and efficiently...

Remodeled Pacific Heights Pad Across from Lafayette Park Asks $1.75 Million

Renovated 1920s gem doesn’t go overboard with opulence This downright stunning two-bedroom, two-bath condo at 2201 Sacramento is pretty much the definition of luxury, contrary the term being used and abused by almost every other newfangled high-rise these days. The 1928 building, right in the toniest part of town, is across from Lafayette Park. Show More Summary

Trulia throws down ad campaign with mad skills — featuring, wait, MC Hammer?

Trulia's new marketing campaign, "Hammerfy Your Home," is a way for buyers, renters and window shoppers to let loose during the homebuying and selling processes -- or partake in some retro hip-hop jamming just for funsies...

Design Spotlight: Carrie Rulison

This week’s design spotlight features one of our MASTERY agents, Carrie Rulison of Issaquah, Washington. Carrie was hands-on in crafting her brand. She brought her custom Haida-style owl to the brand and personally selected the photos for the header. She wanted a very crisp theme with minimalist style. The simplicity of the overall design helps […]

Podcast: How YPN inspires tomorrow’s top producers

They are small, but mighty. This next generation of under 40 real estate professionals make up a mere 11 percent of the 1.3 million Realtors, but they are making their mark in the real estate world. Where does a 30-something agent with...Show More Summary

Driverless Buses Begin Test Runs in Switzerland Today

They look pretty cute The Swiss Federal Institute of Technology in Lausanne (EPFL), in partnership with the Mobility Lab Sion Valais, has just announced that it will begin testing electric driverless buses on public roads for the first time ever in Switzerland—starting today. Show More Summary

Check Out This Year’s Fleet of SF Pride Floats, In Progress

Magic doesn’t happen overnight No, the San Francisco Pride floats aren't built by cheerful elves in a magical workshop somewhere. (You're thinking of that other big holiday.) They are created down on the piers at EastWest parades, whose...Show More Summary

A Look at Architect Stanford White’s Most Beautiful Spaces

Ain’t no building like a Stanford White building. Welcome back to Period Dramas, a weekly column that alternates between roundups of historic homes on the market and answering questions we’ve always had about older structures. It’s almost impossible to talk about historic architecture without mentioning—at some point—Stanford White. Show More Summary

Metro Agrees to Ask Voters to Tax Themselves to Improve Public Transit

So many projects are now in the hands of voters The fate of 40 years worth of future public transit projects will be decided at the ballot box this fall. The board of directors for the regional transit authority voted 11-2 today to place...Show More Summary

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