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Your real estate yard signs are bad: 4 tips to fix them

In the realm of real estate, yard signs have long held a steady place in marketing both homes and services. But how important are they really, and do today’s agents really need them? The answer is a resounding yes, but only with good design...

What’s one thing every new real estate agent should know?

Three real estate pros give snippets of advice for newbies entering the field, from the painfully obvious mistake of forgetting to bring your client to an appointment (talk about rookie nerves!), leaving what you see on HGTV and 'Million Dollar Listing' to fiction, and -- on a more serious note -- the importance of creating a business that's true to you....

3 ethical tests to guide you through real estate’s toughest dilemmas

In a world of contracts, disclosure law, negotiations, profits, losses and people, you do not have to sell real estate for very long before the interests of one party come up against the interests of another party, with you stuck squarely in the middle. It is in these moments that you have a decision to make...

When should agents attend the home inspection?

Agents and founders of Seaport Real Estate Group in Old Lyme, Connecticut, Byron Lazine and Tim Bray talk inspections, and when agents should be present. One on hand, some clients need to be handheld through a new process. In other cases, agents opening their mouth during this important step can cross the line. Here's their take....

5 tips to take back real estate lead generation with killer landing pages

Pairing effective lead capture with a well-planned marketing funnel helps real estate agents take back control of their lead generation. ...

Daily market update: April 25, 2017

Mortgage rates plus all the latest real estate market news...

How to throw a community party that’ll raise your local profile

If you haven't started thinking about your Fourth of July event, then you're probably not expecting hundreds of people to show up. However, if you're Amy Parry, CEO at Closing Alliance and party person extraordinaire in St. George, Utah, then you know that a big turnout requires planning -- lots of planning...

Agent’s text message marketing experiment elicits that rare thing: A response

"Do you have any interest in selling? My contact information is attached." A text message to potential sellers may not work for every market, but Jim Manning, co-founder of STL Real Estate in St Louis, is finding some success with a campaign he recently launched. Show More Summary

Lessons on responsiveness from the team that contacted 15,028 leads

BoomTown wanted to understand the habits, tactics and routines that the industry’s most successful agents practice to achieve success...

New Zillow ad campaign tugs at the heartstrings

Zillow's newest ad campaign, "Finding Home," shares the stories of five buyers who have different backgrounds and needs but one thing in common — a twinkle in their eye for the perfect place to call home....

Why you shouldn’t fear an explosion in rates

The 10-year T-note and mortgage rates have reached post-election lows, 2.20 percent and 4.00 percent respectively. What in the world are we doing down here...

Crazy Sht In Real Estate Episode 26: A moving nightmare

Moving into a new house might sound easy, but as today’s guests and homeowners Clark and Elizabeth will tell you -- it’s not, especially when you break your leg and forget to have the gas and water utilities turned on!...

#GetSocialSmart: 30 social media shortcuts to success

Have you ever wondered how to capitalize on social media to increase your sales while simultaneously building trust and loyalty in your referral database...

The SEO smackdown with Moz’s Rand Fishkin

Google's algorithm is always changing, and perhaps no one's got a better grasp on the search engine giant's preferences than the founder of Moz. If you've got questions about how to get people landing on your site via organic search, find your answers here in Inman's exclusive one-on-one interview with Rand Fishkin....

Phishing scams: Don’t let your clients get caught on the hook

Phishing and wire fraud continue to present the biggest threats real estate agents and their clients will face in 2017. Learn how to protect your clients...

New agent? 4 tech tools for building long-term success

New real estate agents need tools to help them get business and plan for career success. Inman reviews four technology solutions that can help....

3 Facebook posts real estate prospects can’t resist

You already know that Facebook is the most effective tool for getting leads flowing into your business. But what’s working right now? We checked in with three agents to see what strategies are getting them results and leads today!.....

Indian rental platform FastFox raises $4.6 million in Series A funding

"We are already the largest player in Gurgaon and aim to be the largest rental brokerage in India in the next few years,” said Pallav Pandey, the co-founder and CEO of FastFox.

Fotocasa and Immo.Vlan join ListGlobally’s worldwide network

The deal means that both sites are now powered by ListGlobally and will automatically have their property listings sent to a range of market leading sites around the world. Both sites now include an 'international' section on both the desktop and mobile devices.

Jumpshot: Using data to understand competitor behaviour

“We can analyze over 160 billion clicks per month from over 100 million unique people, which spans desktop and mobile,” Baker explains. Other solutions only have access to a fraction of the data that we do, and for the most part, can only analyze traffic to and from different points on the internet. Show More Summary

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