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Machinima To Help Brands Navigate E-Sports Landscape With In-House Agency

46 minutes agoWeb / Web Videos : Tubefilter

Machinima, like many other brands within the digital gaming community, is bullish on e-sports, and it wants to make sure its brand partners share its excitement. During its presentation at the NewFronts, it announced Mach-1, an “in-house...Show More Summary

News Post: Nuance

Tycho: Sometimes you need to rely upon the kindness of strangers, or perhaps their unkindness, directed toward the weird, alien snout of the foe. Snout, or beak, or whatever. Some fucked up alien face thing. One never knows what they’re going to get in this context, we’ve discussed it. Show More Summary

#smeast session: Advertiser Strategies for OTT

At the Streaming Media East show next week in NYC, we have a session entitled “Advertiser Strategies for OTT“. With most major television outlets developing some form of over-the-top video application—and countless upstarts developing new programming for the new format—brands are taking note of shifting eyeballs. That said, some industry analysts continue to argue there […]

YouTube Expands Google Preferred To Cover Trending Videos

3 hours agoWeb / Web Videos : Tubefilter

Google Preferred, the program that lets brands and agencies run ads on the best-performing channels on YouTube, will now extend to trending videos at well. At its yearly Brandcast, which occurred during the fourth night of NewFronts,...Show More Summary

Fullscreen Signs Andrew Huang, Mia Stammer, Carly Cristman, And More (Exclusive)

3 hours agoWeb / Web Videos : Tubefilter

Ahead of its NewFront presentation next Monday, Fullscreen announced that it has signed six new influencers to its illustrious network of more than 75,000 creators. They are: Mia Stammer, Carly Cristman, Shannon Beveridge and CammieShow More Summary

Nash Grier To Relaunch YouTube Channel With Five-Episode Scripted Comedy (Exclusive)

5 hours agoWeb / Web Videos : Tubefilter

In a nine-minute-long sketch last month, Nash Grier announced he was re-launching his YouTube channel. “After a lot of soul-searching,” he said in the clip, which alluded to a new creative direction and more polished approach, “I want to tell stories that exploit the truth -- that use the highest quality cinematic filmmaking... Show More Summary

The Next Step In TV and Media: Ultra HD

At the Streaming Media East show next week in NYC, we have a session being presented by the Ultra HD Forum. Consumers are confused. This translates into wallets remaining closed – for new toys and for new services. This panel will attempt to unravel all the acronyms and to put some order into the various phases by […]

Michelle Phan’s ICON Network, Subway Go Behind-The-Scenes Of Social Media

19 hours agoWeb / Web Videos : Tubefilter

The ICON Network is setting some goals for its viewers. The digital destination, founded in 2015 by YouTube beauty queen Michelle Phan and digital network Endemol Beyond, will be the home of #LifestyleGoals, a series that will follow three YouTubers around LA for a weekend while examining the work that goes into their respective channels. Show More Summary

YouTube Teases ‘Red’ Series From CollegeHumor, The Game Theorists, Joey Graceffa In Latest Trailer

19 hours agoWeb / Web Videos : Tubefilter

Ahead of its Brandcast presentation this evening, which will be hosted by leading creator Lilly Singh, YouTube has released a brand new trailer touting the original series that have already debuted on its subscription service YouTube...Show More Summary

YouTube Millionaires: People Are Awesome Shares “Anything That Makes Us Say ‘Wow'”

19 hours agoWeb / Web Videos : Tubefilter

If you want to watch fearless individuals as they dive off bridges, leap over cars, hit insane trick shots, and pull off whatever other audacious stunts come to mind, People Are Awesome should be your next destination. The channel is known for its regular compilations, which collect user-generated videos and assemble them into exhilarating montages. Show More Summary

The Confessional: An Anonymous Interview With An Advertising Executive About The NewFronts And Digital Media

19 hours agoWeb / Web Videos : Tubefilter

[Editor's Note: The Confessional is an ongoing interview series from Brendan Gahan in which he talks to influencers, brands, marketers, agencies and Multi-Channel Network executives to get honest, no-bullshit opinions on working in the digital media industry. Show More Summary

Six Months In, CNN’s Great Big Story Is Ready To Jump To TV

19 hours agoWeb / Web Videos : Tubefilter

Last October, CNN funded Great Big Story (GBS), a video platform that offers curious video pieces to the viewers that visit it across its distribution network. At the time, GBS drew a lot of comparisons to Vice, and now, just like Vice, it is headed to TV. Show More Summary

#smeast presentation: How Twitter Is Redefining Mobile Video

At the Streaming Media East show, taking place next week May 10-11 in NYC, Nina Mishkin, Content Planning & Strategy East at Twitter will present how Twitter is redefining mobile video. Through a variety of formats from Native Video to Vine to Periscope, Twitter has become the most effective way to earn attention and drive […]

Measuring the Effectiveness of Your Media Asset Management Deployment

At the Streaming Media East show, taking place next week May 10-11 in NYC, Theresa Regli, Managing Partner, Principal Analyst at Real Story Group will present a model across 16 dimensions for measuring your effectiveness in media, digital, and video asset management. Learn what you need in addition to the right product to ensure the success […]

Amid Frustrations With Yahoo, Katie Couric Said To Be Considering Next Steps

23 hours agoWeb / Web Videos : Tubefilter

As Yahoo’s board continues to weigh a potential sale, one of the centerpieces of the tech giant’s media strategy, global news anchor Katie Couric, is said to be distancing herself from the company as she considers next steps. Couric will reportedly wait to see who acquires beleaguered Yahoo before making any moves, according to Page Six. Show More Summary

Time Inc. To Launch Over-The-Top Service Based Around People, Entertainment Weekly

23 hours agoWeb / Web Videos : Tubefilter

Time Inc. is going over-the-top. At its NewFronts presentation, the publishing company announced a new venture called the People/Entertainment Weekly Network, which will bring content from its two titular brands to OTT devices and other...Show More Summary

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