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Get Consumer Marketing Inspiration for Ag Marketing Success

One of the breakout sessions during the NAMA Fall Conference was a presentation by Stacie Marshall, Bayer CropScience. The session title was “Working Together to Help Growers: What Agriculture Can Learn From Consumer Marketing.” Stacie...Show More Summary

USFRA on Speaking the Language of Sustainability

What does sustainability mean to you? What does it mean to your friends and family? Based on research from the U.S. Farmers and Ranchers Alliance (USFRA), not the same thing. So if it means different things to different people then how do you communicate with consumers about the sustainable actions you are taking on your farm? Well, that’s easy, says... Read More

Professional Dev Awards at #NAMAFall16

The National Agri-Marketing Association honored the winners of the Professional Development Awards of Excellence today. I’ve recorded their comments upon receiving the awards. Let’s start with Marcy Tessmann. Marcy is the recipient Communicator of the Year Award. Show More Summary

Ag Women Star in RFD-TV FarmHer Series

RFD-TV’s FarmHer series started airing this month on the rural television network, spotlighting women in agriculture around the country. RFD-TV and FarmHer formed a partnership earlier this year to bring a positive image of farm woman to television and the first program in the series aired on September 9. Show More Summary

#Ag Groups Express Concerns About Consolidation

Representatives from the American Farm Bureau Federation, National Corn Growers Association, and National Farmers Union testified Tuesday at the Senate Judiciary Committee hearing on consolidation in the agribusiness industry, which is poised to cut the number of major companies in the seeds, chemicals and crop nutrients market in half. Show More Summary

Deere’s Nutrient Applicator Ready for Order

About a year ago John Deere offered a sneak peek at their new F4365 High Capacity Nutrient Applicator and now it’s here!  Deere is officially taking orders for delivery this fall.  Chuck Zimmerman spoke with Doug Felter at the recent Reveal event in Iowa about this latest addition. The Applicator wasn’t thrown together overnight.  John Deere has pup a lot into... Read More

A New Holland NHDrive ZimmCast

A self driving tractor generated a lot of buzz during the Farm Progress Show. New Holland, a sponsor of our event coverage, had their brand new autonomous concept tractor displayed in the center of their show lot and it was getting a lot of attention. In this week’s program I talked with New Holland’s Dan Halliday to get a detailed... Read More

#Agribusiness Executives Defend Consolidation

At a Senate Judiciary Committee hearing this morning on “Consolidation and Competition in the U.S. Seed and Agrochemical Industry,” executives of DuPont, Dow AgroSciences, Syngenta, Bayer and Monsanto defended the current spate of mergers...Show More Summary

Global Update on BASF Maglis

BASF held the global launch of Maglis at the 2016 Commodity Classic and the global media got an update on the online agricultural platform during a press event last week in Germany. Dr. Matthias Nachtmann, head of BASF’s agIT project team, says they had a good initial launch of the Maglis Customer Navigator in North America. “We’re really excited by... Read More

MaxEmerge 5e Rolling Out in 2017

John Deere is offering growers more consistent population control than ever before with the release of the MaxEmerge 5e set for the 2017 planting season. Ryan Hough, Product Marketing Manager, Planting and Seeding Operations, sat down...Show More Summary

New Deadline for GROWMARK Essay Contest

2017 is the 24th year for the essay contest sponsored by GROWMARK and participating FS member cooperatives. The contest is for active high-school FFA members in Illinois, Iowa, Wisconsin, and Missouri. “Essays will be due now at the end of October, instead of in the spring like we’ve done in the past,” said Karen Jones, GROWMARK Youth and Cooperative Education... Read More

#FutureFarming Dialog With @Bayer Execs

The Bayer Future of Farming Dialog held in Germany the week before the Monsanto deal was announced was all about dialogue – or dialog – however you want to spell it. Bayer CropScience division president Liam Condon was joined by three of his Executive Committee members – Marc Reichardt, Dr. Adrian Percy, and Bernd Naaf – and opened up to... Read More

The Global Value of US Soy

Our 300 international attendees were present for the 2016 U.S. Soy Global Trade Exchange held earlier this month in Indianapolis, offering soy growers from across the country the opportunity to engage with an international audience about the value of U.S. Show More Summary

CNH Reman’s Commitment to Different & Better Parts

CNH Reman in Springfield, MO is one of only two CNH Industrial remanufacturing facilities globally. That means parts from around the world come to Southwest Missouri to be taken apart and built back better. The task of making sure all those components are met and operations run smoothly goes to Dave Reader, operations manager for CNH Reman. Dave said they... Read More

I AM @USFRA – Janna Stubbs of Texas

Janna Stubbs from Alpine, Texas is a cow-calf operator who serves on the Cattlemens’ Beef Board executive committee and is all about telling agriculture’s story to the general public. “I married into this 14 years ago and I really enjoy being a part of agriculture and the cattle industry,” Janna says. “I feel like I’m always my husband’s voice because... Read More

Wow What a Concept from New Holland – NHDrive

It’s two tractors in one which gives you maximum flexibility. It’s the NHDrive concept tractor from New Holland. Just announced at the Farm Progress Show this machine has the capability to be driven with the attached cab just like a normal tractor. But can also run driverless and be controlled by a portable device or computer. I spoke with Bret... Read More

New Propane Tractor Prototype from New Holland

For ten years, New Holland’s brand position has been as a Clean Energy Leader and the company didn’t disappoint at this year’s Farm Progress Show with the launch of the third-generation Alternative Fuels Tractor prototype that is powered by propane autogas. Show More Summary

#USSoy – A People to People Business

A fifth generation farmer from North Dakota, Bob Metz, is proud to say all four of his children are all involved in production agriculture. Bob’s a soybean grower, current United Soybean Board Director and former U.S. Soybean Export Council member, who is truly passing on his passion and commitment to agriculture for generations to come. I met him at the... Read More

New Two-Wheel Drive T6 Series Tractor from New Holland

New Holland introduced a new two-wheel-drive version of its premium T6 series tractor, available starting first quarter, 2017. At the recent Farm Progress Show Michael Cornman, New Holland Agriculture Segment Marketing Manager – Under 140 HP Tractors, talked with farm journalists about the new model. Show More Summary

Trust in Remanufacturing – CNH Reman’s Commitment

Located in Springfield, MO, CNH Reman is a joint venture between CNH Industrial and SRC Holdings Corporation which started in 2009 and has grown into a company with just nine employees to now employing nearly 250. The partnership began because CNH Industrial knew they needed to become more committed to remanufacturing. Show More Summary

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