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Armada Music's Nicolet Hofman On Branding, Bots and Marketing Strategies

In this piece we chat with Nicolet Hofman, the marketing powerhouse behind Armada Music's roster of artists about online branding, bots, and marketing strategies for the future. __________________________ Guest post by Veselina Gerova of The Message Behind The Artist is a Q&A style interview series featuring the people behind the...

Contrary To Predictions, Blockchain May Not Be The Future Of The Music Industry [Bobby Owsinski]

Over the past couple of years, a number of articles have surfaced in the music business world touting blockchain tech as the saviour of the music industry which will finally allow artists to get paid. This may be wishful thinking however, argues Bobby Owsinski, who offers several reasons why blockchain...

Creative, Unusual Music Marketing Methods

With the massive volume of music, and the number of musicians out there, standing out and getting noticed has become harder than ever. Traditional marketing methods, while helpful, may not be enough to get you noticed as an artist. Here we look at some creative, unorthodox methods of marketing your...

5 Keys To Success As A Garage Band

So, you have a guitar, a voice, and some friends that want to make music. Well, in order to succeed in this difficult industry you’re going to need some help. Many bands try and fail hard because they don’t remember these important factors...Show More Summary

Creative (And Unusual) Music Marketing Methods

There are more musicians than there have ever been before, and they all have a platform online to put their music out there for the world to hear. It isn’t enough to just put music up online and expect people to pay attention, and as the world of marketing changes people are looking for ways to stand out. Show More Summary

Content Creators Coalition's Jeff Boxer Resigns After 3 Allege Harassment, He Responds With Far Less Than A Full Apology

The Board of the artist's advocacy group the Content Creators Coalition has accepted the resignation of Executive Director Jeff Boxer after three women alleged sexual misconduct. The CCO recently made headlines with a video ad campaign taking YouTube to task for what it sees as low payments and an adequate...

10 Best Songs For Thanksgiving

In addition to eating too a day off, eating too much and watching football, Thanksgiving in the United States is a day to give thanks for the many things we have to be grateful for, and their's nothing like music to help express it. "Alice's Restaurant" - Arlo Guthrie "Thank...

THU. BRIEF: Amazon Drops Ticketing Plans • ETQ Takes 40% Epidemic Sound Take • Net Neutrality • More

THURSDAY 11.23.17 Music Business News From Around The Web Even the mighty Amazon can't crack the ticketing kabal. Updated continuously under our More New

Roy Orbison Heirs File Lawsuit To Stop Concert Hologram Project

Heirs of Roy Orbison have filed a lawsuit to block what they say is a shakedown by a hologram company owned by Greek billionaire Alkiviades David. New technology often leads to legal battles, and with music related holograms, augmented reality and virtual reality all gaining traction, we expect a plethora...

5 Lessons From A Music Business Supermensch

Here talent manager and producer Shep Gordon shares five important lessons from his autobiography They Call Me Supermensch, which details his series of misadventures as an artist manager beginning in the 1970s. ___________________________ Guest post by Stephanie Grimes of William Patterson University from Musicbiz 101 Shep Gordon’s story begins as...

Hundreds Of Las Vegas Concert Shooting Victims File Lawsuits Against Live Nation, MGM Resorts

Hundreds of victims of the October 1st Las Vegas country music concert shooting have filed lawsuits against concert promoters Live Nation and MGM Resorts, the location of the rampage which left 58 dead. The five separate suits were all filed in Los Angeles Superior Court. The largest of these lawsuits...

5 Music Business Tasks To Complete Before The End Of 2017

As 2017 draws to a close, we look a look at a quick rundown of some important tasks that you should, and in some cases absolutely must) take care of before year's end, particularly when it comes to licensing and other legal minutia. _________________________ Guest post by Dae Bogan of...

Why So Many Musicians Get Digital So Very Wrong

Here Amber Horsburgh delves into the issues behind common industry misconceptions surrounding digital strategy, and the danger of simply treating digital as a communication channel, as well as the importance of understanding and taking full advantage the marketing opportunity digital provides. ________________________ Guest post by Amber Horsburgh, VP of Strategy...

What's Not To Like About Facebook's (Non-Existent) Music Licenses

Owing to their ability to duck behind DMCA 'safe harbor' rules, Facebook has been able to get along without paying royalties on the music which, undeniably, add an appreciable amount of value to the platform. This could change though, with Facebook finally headed to the negotiation table. ____________________________ Guest post...

Music Messenger Bot Startup I AM POP Opens UK Office

Amsterdam-based Facebook Messenger music bot startup I AM POP has hired Sam Taylor as its London-based Chief Commercial Officer. The appointment coincides with the opening of a new office in Shoreditch, East London, which will house the company’s marketing and partnerships teams. Taylor joins after nearly two years as UK...

WED. BRIEF: Trump's FCC Guts Net Neutrality • Facebook Hires WMG Exec • Sonos Adds Spotify Alexa Voice Control • More

WEDNESDAY 11.22.17 Music Business News From Around The Web The FCC is ignoring 22 million comments, tech companies big and small and many Congressmen, as it barrels ahead with plans to gut net neutrality even more completely than predicted. Updated continuously under our More News tab

How Musicians Can Rise Above The Chatter To Get More Streams

What's working? What actually moves the needle? That's my #1 question when talking to D.I.Y. musicians, music marketers and label execs. Most don't have a great answer other than getting on an official Spotify playlist. But finally, I'm starting to see some solutions for the other 99% of musicians, and...

Catching Up With Despacito's Luis Fonsi: An Artist Q&A

Undeniably one of the biggest songs of 2017, the chart topping, record breaking "Despacito" is also up for a number of awards. Here SoundExchange sat down to chat with Luis Fonsi, one of the artists behind the hit single. _______________________ Guest post from SoundExchange When we look back on the...

Spotify For Artists Expands ‘Artist’s Pick’ Marketing Features: Custom Image, Messaging and Localized Tour Dates

Spotify For Artists continues to expand its toolbox of free features designed to help all musicians build and benefit from their presence on the streaming service. New additions add a control of a custom image and geotargeted tour dates to the top of the Artist's Picks section on each Artist...

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