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7 Holiday Music Promotion Tips To Engage Your Fanbase

It is that time of year again…. The HOLIDAZE! For artists, there is no better time to work on building engagement within your fan base and it’s a great time to also stimulate sales. Our friends at CyberPR offer 7 tactics that you can use to first activate your fan...

Pandora Top Spins: Anne-Marie Rings ‘Alarm’ plus A New Taylor Swift Song

Here we take a look at the the tracks dominating Pandora this holiday season, from the Chainsmokers, to the rising star Rae Sremmurd, to a new throwback-esque country hit from Taylor Swift. ________________________ Guest post by Emily Blake of Pandora's Next Big Sound It’s the holiday season, the season for...

Music's Role In A Transhumanist Future [Bas Grasmayer]

Wil we all be musical cyborgs one day? In this edition of Projecting Trends, Bas Grasmayer explores how music will likely fit in to a transhumanist future, as technology's development continues to rapidly accelerate, bringing music along with it. __________________________________ Guest post by Bas Grasmayer on Synchblog Throughout the last...

Now that's what I call unstoppable! How a compilation CD survived the digital age

Now 95 is sweeping all before it in the Christmas sales rush. How has the no-frills anthology series managed to prosper in the era of streaming? Until the 95th edition of the long-running pop hits compilation Now That’s What I Call Music! came out last week, I’d forgotten that the series existed. Show More Summary

How A Ukrainian Accordionist Video Went Viral

In this article Shinjoo Cho delves deep into the success of the recent viral video of a Ukrainian accordionist playing 'Summer' from Vivaldi's Four Seasons, breaking down how the accordion functions and what makes the video so compelling. _______________________________ Guest post by Shinjoo Cho on Soundfly's Flypaper If you’ve spent...

Composer For 'A Clockwork Orange' Sues Australian Creator Of 'A Trumpwork Orange' Parody

When determining whether or not to move forward with a lawsuit over a parody, it is important to first determine that the original work has, in some way, been negatively impacted by the parody, something which a recent 'Trumpwork Orange' lawsuit failed to take into account. _______________________ Guest Post by...

Streaming Music: Give It Away, Give It Away, Give It Away Now [Glenn Peoples Of Pandora]

Here Glenn Peoples of Pandora explores the differences in royalty payouts between services which offer highly interactive on-demand streaming versus those that provide a more basic digital radio option, and how these differences impact the modern music industry as a whole. ____________________________ By Glenn Peoples, Music Insights and Analytics at...

Pharrell’s Star Pupil Debuts, Vulfpeck Flex Funk Muscles

In this round of the Pandora Predictions Chart, Emily Blake looks at the new pop direction being taken by Pharell's star pupil Maggie Rogers, as well as the the new funk sound coming from Vulpeck. ____________________ Guest post by Emily Blake oo Next Big Sound A DJ who describes...

Shunned By Radio, Hard Rock Is Still Alive And Well In America

In this piece Glenn Peoples looks at hard rock and metal's roll in the industry, for although the style of music has little to no prevalence on commercial radio, new tracks are gaining popularity on streaming services like Pandora. ____________________________ Guest post by Glenn Peoples, Music Insights and Analytics at...

Music Chatbots: What Are They And How Anyone Can Create One

In addition to VR and other technological developments, 2016 has shaped up to be the year of the chatbot. Here we get the low-down on all things chatbot, and explore what impact chatbots will have on the music industry. __________________________ Guest post by Nikoo Sadr on The Orchard Chatbots. Alongside...

After Trump Calls Clinton A "Nasty Woman," Streams Of Janet Jackson's "Nasty" Spike On Spotify

Immediately following last night’s debate and Donald Trump interrupting Hillary Clinton with his “nasty woman” comment, streams of Janet Jackson's 'Nasty' on Spotify spiked 250%. Janet Jackson - Nasty (Music Video) from Mary Lambert, Director on Vimeo. Related articles Janet Jackson Goes D.I.Y. Via BMG In Biggest Artist Services Deal...

John Oates, Berklee Students Write and Record "Smoke And Mirrors," Offer Song And Stems Free

This piece examines the creation of a new song recorded by multi-platinum songwriter John Hall and a crew of Berklee College of Music students, before later being released free to the public. __________________________ Guest post via Music Marketing Review Multi-platinum Songwriters and Rock Hall of Fame inductee John Oates (Hall...

Have Donations Become A Viable Part Of Musicians' Business Model?

As live streaming and other newer media models becoming increasingly commonplace in the new music economy, it may be time to revisit donations and see if they are perhaps a more legitimate component of artists' business model than previously thought. _______________________________ Guest post by Bas Grasmayer of Musc X Tech...

5 Ways To Snapchat (In A Snap)

In the wake of new and exciting announcements from Snapchat, (soon to be Snap Inc) we're looking at some of the favorite and most effective ways for artists to use Snapchat for promoting their music and tapping the interest of fans. ______________________________ Guest Post by Ryan Whitman on The Orchard's...

Music SEO: Know Your SERPs

This post was written by Wes Walls and originally appeared on the Bandzoogle Blog. SERPs? It stands for “search engine results pages”. Simple enough. Got that out of the way. If you’re a musician, especially one who cares about your SEO, then SERPs matter a lot to you. Show More Summary

Two Words That Will Boost Your Digital Strategy

For a band or musician working to develop an effective digital strategy, building a concise brand narrative and consistently driving the conversation forward with continuous questioning is key. _____________________________ Guest Post by Bas Grasmayer on Music X Tech X Future REPEATING THE SAME QUESTION OVER AND OVER TO CUT THROUGH...

Pandora Predictions Chart: Finding The Next One Direction

In this round of the Pandora Predictions Chart, they're taking a look at the jazz funk boy band group Forever In Your Mind, set to potentially fill the void left by the currently defunct One Direction. _____________________________ Guest post by Emily Blake of Next Big Sound The Pandora Predictions Chart...

What Whore Houses, Meth Labs And YouTube Have In Common [Op-ed by Maria Schneider]

In this op-ed from Maria Schneider, the five-time Grammy-winning composer/bandleader explores the alarming similarities between the operations of YouTube and more conventional criminal organizations. ____________________________ Op-Ed...Show More Summary

Musicians And Drug Abuse

The most common explanation of drug addiction is, that if you take too long a certain amount of a drug, you will become an addict. It’s the substance that makes you addicted. This is the theory that the US war on drugs is based on. But it doesn’t explain why so many famous musicians turn to drugs and have to go to rehab again and again. Show More Summary

Instagram's Latest Updates: Stories, Zoom, Comments

An ever-changing platform, Instagram has recently introduced several new features artists ought to be familiar with, including the ability to zoom, stories, and additional comments management. Here we offer a quick guide to help users get acclimated to the new updates. _________________________________________ Guest Post by Allison Ullrich on The Orchard's...

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