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Why The Spotify Uber Partnership Matters More Than You Think

[UPDATE 2] I admit to a bit of surprise when Uber's PR team reached out on Friday with a personal invite to "Please join Uber CEO Travis Kalanick and Special Partner Guest for a global press call to announce a first-of-its-kind partnership."...Show More Summary

Universal Music Takes Down Fun Mashup Of Taylor Swift's 'Shake It Off' And A 1989 Aerobics Video

This article originally appeared on Last year, when Daft Punk released it's super popular single "Get Lucky" the first time I actually heard it was when someone I know linked to a fantastic video of the song put over a danceline from Soul Train. Show More Summary

Christmas! John Lewis's annual gift to the music industry!

This year sees Tom Odell performing the John Lewis ads ritual Christmas cover, the biggest deal in whats become a crucial financial and marketing opportunity for the music industry John Lewis unveils its Christmas ad Just as police officers get younger and coins get smaller, so Christmas starts earlier each year. Show More Summary

Windowing, Shake It Off

By Mark Mulligan, this post originally appeared on The removal of all of Taylor Swift’s albums from Spotify and other streaming services is sending minor shockwaves through the music industry. Swift’s label BigShow More Summary

The Cyber PR Guide to Creating an Effective Music Marketing Plan (Part 3 of 3)

In creating an effective music marketing plan, so far we have discussed building a solid and complete online foundation and outlined strategies for a successful new release launch. Now it is time to kick back and relax for a little while...Show More Summary

10 Things You Must Do At The 10th Annual A3C Hip Hop Festival

I think this weekend is sort of the precursor to the hip hop phenomenon at SXSW and CMJ music festivals, and if you aren't tailgating at ACL in Austin, you might find yourself at the family oriented and 10th annual A3C Festival. This...Show More Summary

The Cyber PR Guide to Creating an Effective Music Marketing Plan (Part 2 of 3)

Releasing an album or EP into today’s music landscape can feel like a daunting task. Who do you send it to? How will you get people to listen? How do you cut through the noise? Where are all the places to put it online? The first blog...Show More Summary

Spotify Helps You Find The Most Dramatic Moment In Any Song

By Eliot Van Buskirk from Spotify Insights. Music’s emotional power stems from a mix of factors, only some of which we understand. Much about music resists full explanation. One thing we do know: Some of the magic has to do with dynamics: changes from soft to loud, or from loud to soft. Show More Summary

Urban myth: vinyl doesn't have to be hauled from dusty crates

Many may have despaired on hearing Urban Outfitters chief declare it was now the worlds largest stockist of vinyl. But never mind the snobs the retailers buying power brings only good news and great finds for vinyl devotees Like many...Show More Summary

Brooklyn Hackers Experiment With Music Visualization

By Eliot Van Buskirk from Many objects that play recorded music have screens. Sometimes the screen plays a music video, but mostly it displays helpful — if static — information about what’s playing. The possibilities forShow More Summary

Bob Crewe

For a while in the hectic mid-1960s, the Four Seasons and the Beach Boys, respectively the champions of America's east and west coasts, were all that seemed to stand between the Beatles and the wholesale capitulation of the US pop music industry. Show More Summary

Why You Should Stop Sending So Many Press Releases To The Music Press

By Lueda Alia from Alueda. Last night, I came across an article titled “I Read and Replied to Every Single PR Email I Received for a Week” by Zach Schonfeld, which describes my daily, exhausting experience with my inbox(es) all too well. Show More Summary

Linkfire: "Smart Links For Music Marketing"

Linkfire is a promising new service that creates "smart links for music marketing." Smart links allow you to use one link that can direct people to a specific url based on their location/date/device or even deep link into apps that they have installed. Show More Summary

Marketing Music During The Middle East Conflict

By indie rapper Kosha Dillz (@koshadillz). Marketing is used in everything. Unfortunately it is even used in war. While my eyes are glued to television about the latest news in the Israel // Gaza conflict (I'm an Israeli citizen if you are wondering) I keep thinking of what is going on in relation to organizations and rallies and fighting. Show More Summary

5 Lessons For The Music Industry From "Weird Al" Yankovic

By Kevin Erickson from Future of Music Coalition. Last week, beloved musical humorist “Weird Al” Yankovic dropped his new album Mandatory Fun. Propelled by a set of eight viral videos, it quickly rose to the top spot on the Billboard charts, his first ever #1, with over 104,000 album sales. Show More Summary

Hot Trailer: Michael Apted’s ‘Bending The Light’

Veteran filmmaker Michael Apted‘s new documentary focuses on the relationship between the artisans who craft camera lenses and the photographers and cinematographers who use them. Bending The Light features never-before-seen footageShow More Summary

Broadway’s ‘Mamma Mia!’ Launches Video Promos With Lego Show

Thirteen years old and still selling well at Broadway’s Broadhurst Theatre, Mamma Mia! has launched a new video series to promote the show with a nod to its major market, out-of-towners. MAMMA MIA!’s Guide to NYC will showcase art exhibitions,...Show More Summary

Hot Trailer: ‘The Toy Soldiers’

The trailer is out for the feature The Toy Soldiers, a set of five interwoven coming-of-age stories set in the 1980s and skating around a particular location, the Toy Soldiers Roller Rink, as it prepares to close permanently. The film...Show More Summary

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