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Your Marketing Resolutions For 2017: COLLECT

Here the FanBridge Team offers some advice on how to start off 2017 right by improving your mailing list by collecting more email subscribers and increasing the number of active fans regularly receiving your emails. _____________________________ Guest Post by Team FanBridge It’s a new year! Which certainly means one thing:...

A Label, A Magazine And Band On The Value Of Email Marketing

Email marketing is often touted as one of the most effective ways of targeting consumers in the digital age, but how effective is it really? Here representatives of label, music magazine, and band weigh in on the value of email marketing in the music industry ______________________________ Guest post by Robert...

2016: A Look Back At Deaths In Music

In this mournful but important look back at a tragedy filled 2016, the Soundfly Team take a moment to remember and reflect on the all to numerous contributors to the music industry who passed away during the year and the legacy which they left behind. _____________________________ Guest Post by the...

How To Go Global On Social Media In 4 Just Steps

Although social media has the ability to draw fans out from all corners of the world, doing so requires that a band or artist take a specific set of steps, from choosing the right social networks to using internal advocates. __________________ Guest post by Sarah Dawley of Hootsuite Social media...

10 Music Marketing Predictions For 2017 [JESSE KIRSHBAUM]

2016 was a good year for growth in the music industry, with massive expansion seen on multiple industry fronts. In this piece, Jesse Kirshbaum of looks ahead to what the year 2017 will likely bring for the music business. ______________________ Guest post by Jesse Kirshbaum of Nu Aency Eight percent....

If Music Is Digital Gold?, Why Do We Always Treat It Like Digital Plastic? [BENJI ROGERS]

In the piece Benji Rogers bemoans the devaluation of music, and shares how the implementation of blockchain tech could make it so that ownership data was required for a song to even work, thereby restoring its value to the artist's benefit. _____________________________ Guest post by Benji Rogers of dotBlockcain and...

The Most Important Music Business Trends Of 2016 [Bas Grasmayer]

This week as part of his Projecting Trends series, Bas Grasmayer looks back on some of the most import music industry trends of 2016, including blockchain tech, virtual reality, streaming exclusives, and bots. _____________________________ Guest post by Bas Grasmayer from the Synchblog What a rollercoaster 2016 has been. Without even...

Hollywood Reacts With Disgust At ‘Last Tango” Rape Scene Revelations

Actors and other public figures are responding with outrage at recently surfaced news that Last Tango In Paris director Bernardo Bertolucci, in a three year old video that only came to light this week, confirmed what co-star Maria Schneider...Show More Summary

7 Holiday Music Promotion Tips To Engage Your Fanbase

It is that time of year again…. The HOLIDAZE! For artists, there is no better time to work on building engagement within your fan base and it’s a great time to also stimulate sales. Our friends at CyberPR offer 7 tactics that you can use to first activate your fan...

Pandora Top Spins: Anne-Marie Rings ‘Alarm’ plus A New Taylor Swift Song

Here we take a look at the the tracks dominating Pandora this holiday season, from the Chainsmokers, to the rising star Rae Sremmurd, to a new throwback-esque country hit from Taylor Swift. ________________________ Guest post by Emily Blake of Pandora's Next Big Sound It’s the holiday season, the season for...

Music's Role In A Transhumanist Future [Bas Grasmayer]

Wil we all be musical cyborgs one day? In this edition of Projecting Trends, Bas Grasmayer explores how music will likely fit in to a transhumanist future, as technology's development continues to rapidly accelerate, bringing music along with it. __________________________________ Guest post by Bas Grasmayer on Synchblog Throughout the last...

Now that's what I call unstoppable! How a compilation CD survived the digital age

Now 95 is sweeping all before it in the Christmas sales rush. How has the no-frills anthology series managed to prosper in the era of streaming? Until the 95th edition of the long-running pop hits compilation Now That’s What I Call Music! came out last week, I’d forgotten that the series existed. Show More Summary

How A Ukrainian Accordionist Video Went Viral

In this article Shinjoo Cho delves deep into the success of the recent viral video of a Ukrainian accordionist playing 'Summer' from Vivaldi's Four Seasons, breaking down how the accordion functions and what makes the video so compelling. _______________________________ Guest post by Shinjoo Cho on Soundfly's Flypaper If you’ve spent...

Composer For 'A Clockwork Orange' Sues Australian Creator Of 'A Trumpwork Orange' Parody

When determining whether or not to move forward with a lawsuit over a parody, it is important to first determine that the original work has, in some way, been negatively impacted by the parody, something which a recent 'Trumpwork Orange' lawsuit failed to take into account. _______________________ Guest Post by...

Streaming Music: Give It Away, Give It Away, Give It Away Now [Glenn Peoples Of Pandora]

Here Glenn Peoples of Pandora explores the differences in royalty payouts between services which offer highly interactive on-demand streaming versus those that provide a more basic digital radio option, and how these differences impact the modern music industry as a whole. ____________________________ By Glenn Peoples, Music Insights and Analytics at...

Pharrell’s Star Pupil Debuts, Vulfpeck Flex Funk Muscles

In this round of the Pandora Predictions Chart, Emily Blake looks at the new pop direction being taken by Pharell's star pupil Maggie Rogers, as well as the the new funk sound coming from Vulpeck. ____________________ Guest post by Emily Blake oo Next Big Sound A DJ who describes...

Shunned By Radio, Hard Rock Is Still Alive And Well In America

In this piece Glenn Peoples looks at hard rock and metal's roll in the industry, for although the style of music has little to no prevalence on commercial radio, new tracks are gaining popularity on streaming services like Pandora. ____________________________ Guest post by Glenn Peoples, Music Insights and Analytics at...

Music Chatbots: What Are They And How Anyone Can Create One

In addition to VR and other technological developments, 2016 has shaped up to be the year of the chatbot. Here we get the low-down on all things chatbot, and explore what impact chatbots will have on the music industry. __________________________ Guest post by Nikoo Sadr on The Orchard Chatbots. Alongside...

After Trump Calls Clinton A "Nasty Woman," Streams Of Janet Jackson's "Nasty" Spike On Spotify

Immediately following last night’s debate and Donald Trump interrupting Hillary Clinton with his “nasty woman” comment, streams of Janet Jackson's 'Nasty' on Spotify spiked 250%. Janet Jackson - Nasty (Music Video) from Mary Lambert, Director on Vimeo. Related articles Janet Jackson Goes D.I.Y. Via BMG In Biggest Artist Services Deal...

John Oates, Berklee Students Write and Record "Smoke And Mirrors," Offer Song And Stems Free

This piece examines the creation of a new song recorded by multi-platinum songwriter John Hall and a crew of Berklee College of Music students, before later being released free to the public. __________________________ Guest post via Music Marketing Review Multi-platinum Songwriters and Rock Hall of Fame inductee John Oates (Hall...

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