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Super Bowl ads: 1st quarter features babies, bears and Jeff Goldblum

While you were checking on the hot wings, here were the best of the big budget ads in the first quarter of Super Bowl 50. If you had a prop bet that Michelob Ultra would have the first commercial after kickoff, you can call your bookie and collect. Willem Dafoe’s Snickers-induced transformation...

Noteworthy Super Bowl ads: Movie stars and constipation

By the end of the second quarter, Super Bowl 50 is looking like it has the most celebrity-studded array of commercials in recent memory. Alec Baldwin, Missy Elliot, Jason Schwartzman and Dan Marino partied for Amazon Echo, Ryan Reynolds looked good for Hyandai Elantra, and Steven Tyler screeched...

Guitar Hero YouTuber Sings Acapella Version To Avoid Takedown

After having the audio removed from his Guitar Hero video one YouTuber, intent on displaying his prowess at the game, opted to uploaded an acapella version of the song. While likely still illegal, the cover highlights some of the inherent absurdities in current copyright law. __________________________________ Guest Post by Mike...

The Secret To Creating A Successful Live Concert Business [FREE WEBINAR TODAY]

Although for many artists, recorded music is no longer as profitable as it once was, this is not the case for live performance which remains quite lucrative, provided all right components are in place. ____________________________________ Guest post by Steve "Renman" Rennie, a music industry vet who runs online music biz...

Booking Your First Gigs + A FREE Webinar With Steve Rennie

For any artist just starting out, the process of booking gigs can be both difficult and disheartening, but it's important to be proactive and stick with it. Industry veteran Steve Rennie offers 3 pro tips on how get your live music career off to a successful start and announces a...

Justin Bieber And The Self-Perpetuating Upward Spiral

Here we closely examine how Justin Bieber's domination of the charts is both a cause and effect of his popularity on Spotify, and why the streaming playlist is edging out radio as a hit maker. _______________________________ Guest Post by Chris Price on New Slang Media New Slang is excited to...

6 Reasons Snapchat Will Own 2016

2016 is shaping up to be a big year for Snapchat, which has already seen massive user growth across a broad swath of demographics, meaning now is a good time for artists to start taking advantage of some of Snapchat's underutilized features. ___________________________________ Guest post by Jesse Kirshbaum of the...

Band Merch: Breaking Away From T-Shirts And CDs

Recently, I jokingly tweeted that bands should capitalize on fingerboards as a form of merchandise. Surprisingly, some people from my fairly low amount of Twitter followers seemed to agree with the sentiment. Merchandise costs money of course, but it’s specifically how bands make money on the road. Show More Summary

6 Of 2016's Key Music Marketing Trends

After such a tumultuous year, the music business community is anxious to see what 2016 has in store for them. In this article, we look at six marketing trends which are likely to feature prominently in the coming months. _____________________________________ Guest Post by Lucy Blair on Hybrid Language New year,...

Listomania: The Battle For Playlist Supremacy's Winners And Losers

New Slang Media has recently released a new report detailing which labels and artists are coming out on top in the competitive world of playlisting, and what is about their strategy that makes them successful. ______________________________________ Guest Post by Chris Price on New Slang Media New Slang is excited to...

David Bowie Was More Than A Music Visionary, But A Digital, Business Visionary Too

David Bowie's musical genius is celebrated, but less well known is his acumen as a businessman and digital visionary. "The internet carries the flag of being subversive and possibly rebellious and chaotic and nihilistic.... Forget about the Microsoft element. The monopolies do not have a monopoly," said Bowie in a...

DIY Deconstructed: The Anatomy Of A Do-It-Yourself Music Video

Music videos are an important way for independent artists to promote their music and image, but the prospect of making one often presents significant financial barriers. Here we hear from some experts on how it can be done professionally, with minimal time and money invested. _________________________________________ Guest Post by Chris...

Mark Ronson's Uptown Funk was the biggest track of 2015

Ronson’s song held off competition from OMI’s Cheerleader to rack up a sales and streaming total of 1.76m over the last 12 months It’s official: Mark Ronson’s Uptown Funk was the biggest song of 2015. Despite being released in November...Show More Summary

10 ways you finish of your year Right [Kosha Dillz]

Whether your an indie musician or spend your days on the business side, ending the year strong is also the best way to set your self up for the new year ahead. Indie rapper Kosha Dillz shares is personal methodology. ___________________________________________________ By indie rapper Kosha Dillz In the times of...

And the brands played on: how EDM can sell almost anything

Brands and advertisers are falling over themselves to tap in to the colossal success of dance music, and many of its stars are happy to help the marketing effort – with conditions In May, Volvo released a sleek four-minute advert for its new XC90 car. Show More Summary

Free Streaming - A Musician's Saving Grace

The topic of free music on the internet has been a point of discussion since the late 90’s, and with how much the industry and culture as a whole has evolved with technological progress, the conversation has changed a reasonable amount. Show More Summary

8 awesome marketing tactics for Hannukah you can use for Christmas

It wouldn't be an amazing 8 nights of Hanukah without working on your music career, so here are 8 things you must do to redeem yourself and move your career forward in the final days of our holiday season. I know we are a couple days into Chanukah, or Hannukah,...

Musicians Hijack Booking Agency's Social Media, Claiming Non-Payment

In the wake of the financial turmoil at booking agency Elastic Artists, clients Manchester, UK MC collective Levelz hijacked the firm's social media pages to vent frustration over what they claim is a lack of communication from the agency. According to the UK's Resident Advisor, members of Levelz posted a...

Industry Profile: Laura Hassler of Musicians Without Borders [INTERVIEW]

MUST READ: In a recent interview, Larry LeBlanc spoke with Laura Hassler, the founder and director of Musicians Without Borders, about her work combining music and peaceful activism, and the role the organization plays in dealing with both historical and contemporary global struggles. ____________________________ Guest Post by Larry LeBlanc on...

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