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Musician’s Guide To Setting And Achieving Goals [Cyber PR]

Year end reviews. New Year's resolutions. Whenever and however goat setting happens, it's a good thing. After all, how many of us have found ourselves at the end of the year without accomplishing many of the things we promised ourselves and others that we'd do? Here Ariel Hyatt and her...

5 Albums To Roadtrip To This Winter

The “holiday season” as it’s called is a time of change and contemplation, as well as travel. A lot of us end up traveling for the holidays, driving for long periods of time through snowstorms and fog to see our loved ones. Some of us just use the winter time to go skiing or see new places that thrive in snowy environments. Show More Summary

HuffPo Pulls Post Critical Of Spotify - Read It Here

"Artists Rights advocate Blake Morgan (#IRespectMusic) published a story in the Huffington Post this morning critical of Spotify", writes David Lowery on his Trichordist blog. "The story was rapidly gaining traction when it was suddenly deleted and Morgan received this email from the Huffington Post:" From: Bryan Maygers <> Subject:...

Spotify Makes Minty Fresh New Home For EDM

While many popular dance music genres have risen up and flared out in a relatively brief span of time EDM appears to, in many ways, be hanging on better than most thanks in part to the carefully curated mint playlist on Spotify, currently the streaming platform's sixth most popular of...

How To Make A Great Lyric Video For Under $10

In this how-to piece, Chris Robley of CD Baby walks us through the process of creating an effective and professional looking lyric video without using costly software like Motion or After Effects. _____________________________ Re-post from CD Baby's DIY Musician blog, by Chris Robley Lyric video: a video that shows your...

Best Music Biz Weekly Podcasts Of 2017

The co-hosts of Hypebot's Music Biz Weekly Podcast, music marketing experts Michael Brandvold and Jay Gilbert, each share their five favorite MBW podcasts of 2017. From Seth Godin to PledgeMusic, these shows offer an essential look at the state of music marketing as 2017 winds down. ____________________________________________ Michael Brandvold Michael...

YouTube Marketing For Independent Musicians

In this interview Dustin Bates of the Columbus, OH indie rock band Starset chats about the concept behind the band, and how he has been able to a strong following on YouTube to fuel the band's success, as well as sharing advice for other artists looking to leverage the power...

Music Industry Lawsuits And Issues To Watch In 2018

Always an area rife with legal complexity, Erin M. Jacobson here looks at the legal world of the music business industry, and four important cases too keep a close eye on as we move into 2018, and what the broader implication of the outcome of these cases might be. ____________________________...

Chance The Rapper and 5 Core Functions On Influence & Persuasion

In this piece Zach Fuller pf MIDiA explores how the five core functions of influence and persuasion, as explored in Robert Cialdini's new book can be seen to manifest in the world of content commerce in the music industry. ____________________________ Guest post by Zach Fuller of Midia Regular readers of...

What Pandora's Genome Can Tell Us About The Sounds Of 2017

Here we look at breakdown of popular music on Pandora from a genre-based angle and how streaming, in addition to bringing in a majority of the revenue in music, is also reshaping the music itself, and allowing a more diverse group of artists and musical influences to reach listeners. ________________________...

Why Playlists Matter More Than Ever

Although things like blogs and radio can still do a lot for bringing music to the attention of consumers, there has been a massive shift in the power of playlists, which are positioning themselves as the dominant source of music discovery. ___________________________ Guest post by Patrick McGuire of the TuneCore...

Why So Many Musicians Get Digital So Very Wrong

Here Amber Horsburgh delves into the issues behind common industry misconceptions surrounding digital strategy, and the danger of simply treating digital as a communication channel, as well as the importance of understanding and taking full advantage the marketing opportunity digital provides. ________________________ Guest post by Amber Horsburgh, VP of Strategy...

How To Reach Out To Music Bloggers Like A Silicon Valley Marketer

Reaching out to music bloggers is vital for promoting your music, but with hundreds of others vying for attention, getting noticed can be hard. A few unconventional outreach strategies used by the world’s best marketers can help you get the attention you deserve. _______________________ Guest post by Ryan Harrell of...

Prince's sound engineer, Susan Rogers: 'He needed to be the alpha male to get things done'

One of a tiny number of female recording engineers, Rogers was there at birth of some of pop’s classics, including When Doves Cry. She recalls the man she knew – and shares her theory about why he loved working with women Between 1983 and 1987, Susan Rogers didn’t really sleep. Show More Summary

Goliath Never Learns: Google Yanks True Parody By Content Creators Coalition

While people are quick to call foul when YouTube issues take-downs on what the creators think are parodies, the video sharing site recently removed a true parody from the creatives at C3, calling out YouTube for its failure to properly compensate artists. _______________________ Guest post by Chris Castle of Music...

How I Grew My YouTube Channel From Zero To 5,000 Subscribers

Having a YouTube channel is a must for any artist, but there's little point to it if no one's watching. Here troubadour and live-streamer Nate Maingard shares with readers how he managed to grow his channel from zero to 5,000 subscribers. _____________________ Guest post by Nate Maingard on the TuneCore...

How Do Advances In Technology Change The "Live Experience"

With advances in the development of technology, what it means to see something "live" has changed. With the stage being brought into people's homes YouTube and Facebook Live, concerts have become something anyone with smartphone can participate in. ___________________________________ Guest post by Sabrina Bucknole on the TuneCore Blog [Editors Note:...

R.IP. Fats Domino: His Musical Traits, Most Popular Songs Explored

Renowned musical icon Fats Domino passed away on Tuesday, but the artist's legacy endures. Here we use Pandora's Music Genome project to take a look at some of the traits which permeated Fats' music, and helped to make him so popular. ________________________________ Guest post by Glenn Peoples, Music Insights and...

Advocacy Group Launches Ad Campaign Calling Out YouTube For "Mistreatment Of Artists" [VIDEO]

Artist's advocacy group, the Content Creators Coalition (c3) is launching an ad campaign as it expands efforts to highlight what many in the music industry see as unfair treatment of artists and music creators by Google’s YouTube. __________________________________________ The Content Creators Coalition is releasing a series of video ads calling...

Big Tech Is Hurting Professional Creators and Why It Matters [Op-Ed]

In this op-ed, Chris Castle highlights a recent piece from musician and artist rights advocate Miranda Mullholland on how the pervasive algorithm based music culture is detrimental to artists and the creative process in general. ____________________________ Guest post by Chris Castle of Music Technology Policy If you’ve ever been in...

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