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Sriram Krishnan Is Twitter’s New Senior Director of Product

Former Snap Inc. and Facebook executive Sriram Krishnan is joining Twitter as senior director of product. Krishnan announced via tweet that he will start at Twitter Oct. 2, saying, "I'm going to be joining Twitter and become a part of #theflock to work with the fantastic product team there. As someone who uses Twitter a...

Uber Files $40 Million Lawsuit Against Fetch Media for Alleged Ad Fraud

Uber is suing Fetch Media for at least $40 million, accusing the mobile ad company of improper billing for fraudulent ads and falsely taking credit for app downloads. The ride-sharing app filed a lawsuit on Monday in United States District Court in its hometown of San Francisco, after recently discovering the alleged activities when canceling...

Words With Friends Adds Pop Culture-Inspired Social Dictionary

Zynga launched a new Social Dictionary in Words With Friends, adding more than 50,000 new words to the multiplayer word game. The Social Dictionary contains words inspired by players and pop culture, and it includes many fan-requested words. For instance, gamers can now play fan-requested words including delish, queso and wordie. Several high-scoring words have...

Report for America wants to place (and help pay for) young reporters in local newsrooms that need them

Being a local news reporter should be something that young people want to do — and it’s okay if they don’t want to do it forever: That’s the idea behind Report for America, a program that launched this week that aims to put “emerging journalists” into local newsrooms for a year of service. Report for...

NBA Digs Deeper Into Personal Stories, On and Off the Court, in Ads for the New Season

With the NFL slowed by nagging controversies and sagging TV ratings, and Major League Baseball's storied days as America's pastime long passed, the NBA continues to step up its game and drive strongly into our collective cultural consciousness. Fittingly, the pro basketball league's latest ads, launched ahead of next month's regular season, showcase confidence and...

Brands Must Look Beyond the Logo to See the Big Picture

Brands focused on looking for their logos on social media networks to get a handle on marketing return on investment may be missing the bigger picture about who is sharing their visual content online. Marketers know to start any program with clarity of focus about what they're trying to measure. Measuring how many times a...

Brands Can Now Reward Pandora Users With Playbacks and Skips If They Watch Their Video Ads

Late last year, with a handful of existing brand clients, Pandora started testing a product called Video Plus, which rewards viewers with song replays and the ability to skip tunes in exchange for their ad views. Today, the music streamer's marketing product is rolling out widely with T-Mobile as one of the launch advertisers. "We're...

Nielsen Is Bringing Real-Time Interactive Ads to Smart TVs to Keep Streaming Audiences Engaged

TV viewing can happen anytime, anywhere, and perhaps no research firm is more cognizant of that fact than Nielsen. For nearly a century, the ratings and measurement giant has provided media buyers with the most up-to-date audience viewing data. But as smart and connected TVs replace traditional set-top boxes, Nielsen has had to adapt in...

Ikea and 72andSunny Amsterdam Share How They Worked Together to Launch AR App Ikea Place

Last week as Apple announced the launch of its upcoming devices, Ikea announced it would be launching Ikea Place--an app for the new iOS 11 operating system and built on Apple's ARKit technology that uses augmented reality to help customers truly visualize how a piece of Ikea furniture will look in their apartments, offices and...

CBS Stays Doggedly On-Brand With Its New Fall Shows, Aside From a Big Gamble on Young Sheldon

Adweek's weeklong look at each broadcast network's new fall shows continues with CBS, which once again finished last season No. 1 in total viewers but fell from first to third place in the coveted 18-49 demo. However, the network, which infrequently targets younger audiences--it tried with Supergirl two years ago but ended up giving that...

Abbi Jacobson Will Tell Jokes at 35,000 Feet to Promote Virgin Atlantic’s New Wi-Fi Service

Travelers who book a flight on Virgin Atlantic have their pick of the usual on-board entertainment--movies, TV, music, video games--and the old standby seat-back magazine. Most carriers offer these distractions, but next week, Virgin Atlantic will host an entertainment option that's unique to the troposphere, a live comedy show starring Abbi Jacobson. The show is...

Media in the Middle East: A new study shows how the Arab world gets and shares digital news

Arab nationals are more likely than Americans to get news from social media, and younger Arabs are more likely to trust it than their older compatriots. These are some of the findings from the fifth annual Media Use in the Middle East survey conducted by Northwestern University in Qatar (NU-Q). The studies, which were launched...

Since Turning ‘Batkid’ Into a Viral Phenomenon, This Agency Has Made the Most of Social Media

If you logged on to social media at any point in 2013, you probably read about "Batkid," the 5-year-old cancer patient who got to spend a day as his favorite superhero thanks to the Make-A-Wish Foundation. "Batkid remains our proudest work to date," said Stefania Pomponi, founder, president and chief evangelist at Clever, the San...

Jesse Palmer Parlays NFL and Bachelor Fame Into Entertainment and News Gigs

As a football player at the University of Florida, Jesse Palmer figured he'd become an ambassador to his home country of Canada--he grew up outside of Ottawa--if a career in the NFL didn't work out. So how did the college athlete end up becoming a well-known TV host instead? After spending four years as a...

Why More Brands Are Adding Young Influencers to Their Marketing and Creative Teams

In late August, influencers including 15-year-old Loren Gray (6.5 million Instagram followers), 16-year-old Nia Sioux (4.5 million Instagram followers) and 13-year-old Jacob Martin (309,000 Instagram followers) began touting a new clothing collection they designed for Target. Show More Summary

The Story Behind Big League Chew, the Shredded Gum That Benched Tobacco in a Minor League Dugout

Rob Nelson still remembers one particular afternoon 40 years ago as though it were yesterday. It was 1977, and Nelson was a wannabe sports star whose left-handed pitching had only been good enough to land him on a Portland, Ore., minor league team called the Mavericks. Warming the bench beside him in the Civic Stadium...

Did ‘The View’ And Jedediah Bila Part Ways Because of Hillary or Meghan McCain?

On today’s episode of The View, Jedediah Bila made the surprise announcement that she was leaving the show after one year as co-host effective immediately. In thanking the cast, crew, and viewers (even ones that sent her a lot of hate...Show More Summary

Which NFL Players Scored YouTube Touchdowns This Offseason?

The National Football League season is nearly through its second week, and YouTube shared its offseason most valuable players. The Google-owned video site said New York Giants wide receiver Odell Beckham Jr. was the MVP--most viewed player, in this case--of the offseason, as well as the 2016 regular season. Cincinnati Bengals WR John Ross broke...

BBDO New York CEO John Osborn Leaves the Agency for OMD U.S.

John Osborn is leaving the creative world of BBDO New York after 25 years to start on the media side at OMD U.S., where he will serve as CEO. Osborn succeeds Monica Karo, who has been promoted to chief client officer of OMD Worldwide. Osborn spent the last 13 years as CEO of BBDO New...

The Laura Ingraham Show Given Official Launch Date on The Fox News Channel

Speculation that Laura Ingraham was headed to prime time on the Fox New Channel has turned out to be true. Starting October 30, she will anchor The Ingraham Angle that will air live Monday through Friday at 10 p.m. Eastern. The nameShow More Summary

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