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Life Is Good, the Apparel Brand, Built a Machine Powered by Good Thoughts

Apparel brand Life Is Good pours on the power of positive thinking in an unusual stunt that harnesses happy thoughts--well, brainwave patterns, actually--to turn on a tap and fill a glass of water. Hey, people. Advertising might not be rocket science. But sometimes, it's neuroscience. Or something. Anyway, the brand, renowned for its T-shirts emblazoned...

Old Spice’s ‘Sweat Mop Boys’ Are Here to Deodorize College Basketball

Branded integrations at sporting events are usually forgettable affairs, with the sponsors seeming interchangeable and often unrelated to whatever they're slapping their name on. But it would be hard not to notice or remember Old Spice's "Sweat Mop Boys," who clean college basketball courts midgame using mops designed to look like sticks of Old Spice...

72andSunny Welcomes New Managing Director From Wieden + Kennedy, Promotes ECD From Within

After strengthening its leadership team in Los Angeles in November, 72andSunny has set out to build up its New York office with some key strategic moves--hiring Jessica Monsey as managing director, promoting Justine Armour to executive creative director and moving its current managing director and partner, James Townsend, into a global role. Monsey is slated...

Shaun White and Lindsey Vonn Rise From the Ashes in Beats by Dre’s Winter Olympics Campaign

Sports marketing has always reveled in the thrill of victory. But highlighting the agony of defeat can be even more inspiring when the audience knows the athletes pick themselves up, come back from disaster and compete again. Beats by Dre, in the latest ads for its ongoing "Above the Noise" campaign, replays some pretty spectacular...

Doritos and Mountain Dew Join Forces for an Epic Super Bowl Spot Starring Morgan Freeman and Peter Dinklage

What's more epic than one brand in a Super Bowl ad? Two brands in one ad! PepsiCo announced that two of its brands--Doritos and Mountain Dew--will share air time during the Big Game in an epic 60-second spot. The company also released a teaser today (see below). Not only will there be two major brands...

What Makes a Community?

Facebook wants to build community. Ditto media. Me, too. But I fear we are all defining and measuring community too shallowly and transiently. Community is not conversation?—?though that is a key metric Facebook will use to measure its success. Show More Summary

YouTube Is Finally Addressing Brand Safety Fears With These 3 Changes

After nearly a year of complaints from advertisers concerned about their ads appearing alongside questionable content and a slew of its biggest influencers going rogue on the platform, YouTube is revamping its policies for how creators make money off of their videos. Over the past year, YouTube has tweaked several of its policies, upping the...

BlackBerry Introduces ‘Jarvis,’ a New Security Platform for Connected Cars

At the North American International Auto Show on Monday, BlackBerry CEO John Chen unveiled "Jarvis," a new security platform for connected and autonomous cars. The software scans the cars' inputs and outputs for both standard and manufacturer-defined protocols, and automatically identifies any bugs, potential exploits and nonconforming code. Show More Summary

How Sweet’N Low Taught Americans to Say No to Sugar

Louis Armstrong had two great loves in life--music, of course, and eating. The legendary trumpet player "ate just like a dog," he once said. Armstrong adored soul food and Chinese food, scarfing down so much of both that he'd also swallow antacids and laxatives in an attempt to keep his weight in check. In 1968,...

How WWE Raw Turned the Brand Into a Global Entertainment Company

For Dwayne "The Rock" Johnson and John Cena, becoming a cultural icon began on WWE Monday Night Raw. It's the longest-running weekly episodic program in TV history, and will celebrate its 25th anniversary live from New York on Jan. 22. Raw consistently ranks as the top cable entertainment show on Monday nights, and is one...

This Agency Puts Storytelling First to Connect Brands and Consumers in a Mobile World

When Day One opened its doors in March 2014, its main mission was to "stop the world in its tracks with stories that connect," according to agency CEO Josh Rosenberg. That's happening more and more on mobile for a lot of brands, including some of Day One's clients: American Express, Chipotle, Nike and Victoria's Secret....

6 Ways to Create a Live Event That Encourages Social Sharing

It takes a lot of work to create a live event that will attract the largest attendance possible. Having put the work in, you'll want to pay just as much attention to getting those attendees to share that they are at your event with their social network of potential future attendees. It's at these live...

The Ad Community’s Reaction to Facebook’s News Feed Algorithm Change

Facebook's announcement on Jan. 11th about its latest changes to its News Feed algorithm brought swift reaction from social media, agencies and others in the sector--and most of that reaction hasn't been exactly positive. The social network announced in a Newsroom post by vice president of News Feed Adam Mosseri and in an accompanying Facebook...

NPR’s New Ads Promise to Help You Become ‘Fully Awake’ to the Truth

NPR is adding its voice to the chorus of ad campaigns from journalistic organizations over the past year that emphasize the importance of the truth, and the search for it, in the age of Trump and fake news. New ads for Morning Edition, NPR's nationally broadcast morning show, were created by MAL\For Good, the social...

Stella Artois Teams With Matt Damon and Water.org for First Super Bowl Appearance Since 2011

AB InBev is bringing its Stella Artois brand to the Super Bowl for the first time since its Big Game debut in 2011 with a 30-second spot called "Taps," which stars Matt Damon. Created by the agency Mother, "Taps" and the "Make Your Super Bowl Matter" campaign are the latest in the brand's broader "Buy...

Facebook’s News Feed Bombshell Shouldn’t Have Caught Anyone Off Guard

If Facebook's announcement last Thursday that its News Feed algorithm was being altered to favor posts from friends and family over those from publishers and pages came as a surprise to anyone, it probably shouldn't have. A source at the social network even said, "We've been openly discussing the decline in organic reach for a...

Got a Desperate, Crushing Love for Plants? Here Are the Juice Ads for You

In case that 8th-grade lesson in photosynthesis didn't stick, premium juice brand Suja kindly gives a modern refresher on the process, calling it "magical witchcraft" in videos that are colorful, visceral, Instagrammable and infinitely more entertaining than a middle-school textbook. In its first digital shorts and integrated marketing campaign, Suja has a simple mandate for...

Skittles Wants Its Super Bowl Ad to Be Exclusive. So It’s Showing the Spot to Just One Teenage Fan

Skittles is creating a 60-second spot for the Super Bowl but the ad won't air during the Big Game on Feb. 4. Instead, one teenage fan of the brand--Marcos Menendez from Canoga Park, Calif.--will see the ad and we'll be able to see his reaction to the ad via a livestream on Skittles' Facebook page....

IBM Watson Partners With Data Marketer Jivox for Ads That Change With the Weather

IBM's Watson Advertising, formerly The Weather Company, is partnering with personalized data marketer Jivox to create and deliver contextual ads in real-time. Ads can be tailored based on dynamic local weather information-meaning, not only might customers in a cold snap get more ads for hot coffee, but if it's snowing outside, the coffee ad itself...

KFC’s Colonel Sanders Heads to France with a Tin-Ear Accent and Old Spice-Ish Adventures

Sometimes you encounter an idea whose time has come. That doesn't make the idea good. Case in point: Twice in as many weeks, a famous American face has dived into the French market with strong "We come in peace" vibes, pioneers for their ilk, zealously shilling our two favorite types of food--junk and fast. Both...

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