Tuesday seemed to be a bleak day for Crackle, as Jerry Seinfeld—creator and host of the streaming service's signature series, Comedians in Cars Getting Coffee—announced that he's moving his show to Netflix after signing a deal with the streaming rival. Show More Summary
Ratings are the currency of TV, and President-elect Donald Trump knows it. A TV star for the past decade and a publicity aficionado long before that, Trump, during his presidential campaign, based his cultural relevance largely on Nielsen numbers. Show More Summary
If anyone needs a fresh start, it's Olympic swim bro Ryan Lochte. PowerBar is giving him that, in a new tongue-in-cheek campaign from BSSP that encourages all of us to get healthier in 2017. The general public's New Year's resolutions...Show More Summary
Since the election I have heard a network anchor and a Times correspondent speak independently of an ongoing “soul-searching” process at their organizations and give exactly the same examples of what the media “got wrong.” Two things: (1) overestimating the polls and (2) neglecting the angry white working class out there in a rusty heartland that might as well exist...
Eighty-six percent of B-to-C marketers in a recent study say they will be including content marketing in their budgets this year. That makes plenty of sense because it's no secret that as consumer attention scatters across channels,Show More Summary
Electronics and communication companies rule this week's chart of the most digitally engaging commercials, powered by the TV ad attention analytics company iSpot.tv. Apple claims the top two spots, with its first-place commercial for the iPhone 7 + AirPods capturing two-fifths (42.63%) of the digital engagement for the week. Show More Summary
Are you more likely to care about the health of your heart if the message comes from a funny ad? The American Heart Association is hoping that you are. The AHA has partnered with Elizabeth Banks' digital media company, WhoHaha, which works to promote funny content by women, on a new campaign for its Healthy for Good movement. Show More Summary
Alex Kehr started a self-service website for Snapchat geofilters called GeofilterPlace on a Friday night last summer and then ditched it for two months. He basically acted like it didn't happen. "And then sales started organically taking off," Kehr explained. Show More Summary
Bonnie Pan is president of Endemol Shine Beyond USA, a company known for releasing digital video hits like Keys of Christmas (starring Mariah Carey and DJ Khaled on YouTube Red) and launching social media star Michelle Phan on global lifestyle network Icon, among other successes. Show More Summary
Laundry detergent brand Persil ProClean announced plans to return to the Super Bowl this year after making its Big Game debut last year. TBWA will handle creative. Persil had just launched in the U.S. in early 2015, so the decision to run a Super Bowl ad last year was quite a strategic one. Show More Summary
Our agency is no different than yours. Tough, sensitive. Young, old. Black and white. Full of usually hopeful, sometimes brilliant, mostly crazy storytellers. And like many of you, on the eve of the inauguration of Donald Trump as the...Show More Summary
Snapchat advertisers are about to find out if offline data can drive better campaigns on the app. After forging measurement partnerships and data partnerships with companies like Moat, Nielsen and Millward Brown over the past year, Snap Inc. Show More Summary
Justin Timberlake will join the parade of celebrities in this year's Super Bowl commercial breaks, courtesy of Bai Brands, the beverage company that counts the pop star as an investor and "chief flavor officer." The 30-second spot was developed by Bai's in-house creative team, led by chief creative officer Chad Portas, the company said Thursday. Show More Summary
Germany’s leading tabloid is taking a news outlet to court, accusing it of stealing exclusive stories and republishing them on its own platform. Read more...
or a president who became synonymous with the abuse of executive power, Richard Nixon’s public exchanges withg adversarial reporters seem quaint by today’s standards. Take Nixon’s March 1974 news conference in Houston, hosted before a convention for the National Association of Broadcasters. Show More Summary
Mobile commerce through Facebook continued its upward dominance of the 2016 holiday shopping season, beating out desktop conversions for the first time on Black Friday to account for 51 percent of all transactions. According to research...Show More Summary
Chipotle has picked Adweek's 2016 Breakthrough Agency of the Year, Venables Bell & Partners, and MullenLowe Mediahub to handle its creative and media business after a review. According to the press release, more than 20 agencies competed for accounts. Show More Summary
Dentsu has named Toshihiro Yamamoto as its new CEO following the announcement that Tadashi Ishii would be stepping down from the position. Yamamoto previously held the role of senior vice president of Dentsu, but will now take over the...Show More Summary
Jot Down magazine is the antithesis of what is happening in the internet era. At a time where all publishers are trying to transform their print business into digital, increase revenue sources and survive, this Spanish publication did it the other way around. Read more...
YouTube wants brands to understand the value of short-form storytelling in a mobile world. That's why the company has created an activation to showcase its six-second ad format at the Sundance Film Festival in Park City, Utah. Kicking...Show More Summary