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Jimmy Kimmel on What Makes Integrations Great and Why He Hoped ABC Would Cancel His Show

In this week's cover story, Jimmy Kimmel had a lot to say about battling politicians, his unexpectedly tumultuous year and his future in late night. In fact, the Jimmy Kimmel Live host had so much on his mind--like remembering the upfront joke ABC wouldn't let him tell--that there wasn't room to fit everything into the...

Cards Against Humanity Is Buying Up Land Near the Mexican Border to Stop Trump’s Wall

Remember that Black Friday promotion where Cards Against Humanity got a bunch of people to buy poo? What about last year's, when it raised over $100,000 just to dig a hole? The brand that loves to transparently waste your cash just released its latest campaign: Cards Against Humanity Saves America. And given what time has...

Penske Media Acquires Sourcing Journal to Further Its Fashion and Retail Coverage

Sourcing Journal, a publication focused on the sourcing and manufacturing industries, launched in 2009 with co-founders Edward Hertzman and Munir Mashooqullah. After eight years, it was acquired by Penske Media Corporation in October. Penske Media also currently owns Fairchild Media and Women's Wear Daily and made this investment to secure how those titles report on...

Survey: Millennials Are More Likely to Get Video News From Social Networks

Arkadium, a provider of visual and interactive content tools for publishers, released the results of a commissioned survey, which asked 1,000 people in the U.S. about their online video news preferences. When asked where they typically come across video news stories, 60 percent of respondents said news websites and applications, while 44 percent said feed-based...

How Brands Can Optimize Facebook Ads to Steal Holiday Shoppers From Amazon

Historically, Amazon has proven to be highly effective at converting in-store buyers, all without spending marketing dollars on increasingly ineffective channels like print or leveraging first-party data on in-store buying behavior. Online sales during the holiday season continue to be the supergiant's sweet spot. Show More Summary

‘Man Up’ and 5 Other Terms to Keep Out of the Office

It can happen to the best of us. While sitting around the office trying to brainstorm an idea, finally someone shouts out, "Guys, we need to nail this, now." Perfectly acceptable, right? Except for one important problem: not everyone sitting there is a guy. As marketers, we debate almost everything, from strategy to KPIs to...

TBS Is Using Search Party as a Bold Experiment on Millennial TV Viewers

When TBS and TNT president Kevin Reilly picked up the series Search Party two years ago, he knew the dark comedy (about self-absorbed millennial New Yorkers looking for a missing college acquaintance) was going to appeal to younger audiences. He also knew those viewers wouldn't watch to watch the show on linear TV. "We knew...

Bad news from Mashable, BuzzFeed, and Vice shows times are rough for ad-supported digital media

Thursday was a rough day for digital media. Within hours, a series of reports, some unofficial and others confirmed, underscored a bitter reality that’s become increasingly harder to avoid: Not even the biggest digital media startups are immune from the seismic shifts in digital advertising affecting the whole industry. The upshot: Ad-supported digital media is...

Asking members to support its journalism (no prizes, no swag), The Guardian raises more reader revenue than ad dollars

Instead of using tote bags, tickets to live events, or other swag, The Guardian‘s membership program has grown to 800,000 supporters a year and a half after doubling down on its membership initiative. The key? A shift from a commercially focused plea to an emotional, service-based request, the two women leading the effort said. “Our...

Beating the 404 death knell: Singapore news startups struggle to cover costs and find their footing

It wasn’t much of a surprise when the Singapore news startup The Middle Ground announced recently that they were shutting down. The site, which managed to pull in a mere $2,200 a month from patrons, couldn’t sustain the overhead of a news business that was only founded in June of 2015. “The chances of failure...

Newsonomics: A call to arms (and wallets) in the new era of deregulation and bigger media

Quibble, if you will, about the level of degeneracy now afoot in the heart of the Old and New Confederacy, as the Roy Moore saga provides yet more sick drama in the country. That’s a sideshow. What’s quickly appearing on the main stage — if it’s still behind the curtain for now — is the...

Knight shares what it’s learned over 10 years of the Knight News Challenge (and announces eight new winners)

Ten years, 190 projects, and $49 million later, the Knight Foundation has released a report about what it’s learned over a decade of funding the Knight News Challenge. It’s also giving eight previous award winners a combined $4.5 million in new funding for new projects. (Disclosure: Nieman Lab also receives funding from Knight.) Among the...

Turkey, Stuffing and Instagram Stickers for Thanksgiving

Instagram is marking the upcoming Thanksgiving holiday with a new set of stickers for U.S. users. The Facebook-owned photo- and video-sharing network described its new stickers in a blog post: "From expressive turkeys and decorative grounds to a pumpkin spice latte for warming up as autumn draws to a close, these stickers help you add...

How Hyundai Found Its Footing on Social Using This AI Influencer Technology

Over the summer, Hyundai was looking for the most effective way to promote the new 2018 Hyundai Sonata on social media. The brand quickly found a partner in influencer platform Influential, to help build a campaign that was not only powered by IBM Watson, but also driven by the perfect influencers for the brand. "People...

‘Evan’ and Fearless Girl Wrap Up a Year of Accolades With Grand Prix Wins at Epica Awards

BERLIN, Germany--There might not be many days left in 2017, but two of the U.S. ad industry's globally celebrated works are still making the most of their year of seemingly endless accolades. At the Epica Awards here this week, a Grand Prix in film has gone to BBDO New York's "Evan" spot for Sandy Hook...

Instagram Stories and Saving Posts Are Now Available via the Mobile Web

Instagram users who access the Facebook-owned photo- and video-sharing network via the mobile web now have access to two of its most popular features. Instagram announced in a blog post Thursday that Instagram Stories and the ability to save posts have been added to its mobile site. The features will be available to all users...

47 College Basketball Games Are Coming to Watch on Facebook, via Stadium

The heroes of the hardcourt are coming to Watch on Facebook, as the social network teamed up with multiplatform sports network Stadium to bring 47 college basketball games to the video destination. Stadium and Facebook teamed up earlier this year on a slate of college football games for Watch on Facebook. The hoops package includes...

After a Recount of Procter & Gamble’s Contentious Proxy Vote, Activist Investor Nelson Peltz May Get His Way

Activist investor Nelson Peltz, founding partner of hedge fund Trian Partners, may actually be victorious in his proxy battle with Procter & Gamble after all. Following an audit of the proxy votes by IVS Associates, the company has found that Peltz may have won the vote by a 0.0016 percent margin of shares (or roughly...

Facebook Turned the Key on Dynamic Ads and Lead Ads for Autos

In recent months, Facebook has crafted ad products for specific industries such as travel and real estate, and automobiles can now be added to that list. The social network Thursday announced the launch of dynamic ads and lead ads for auto, with Facebook industry lead for auto Stephanie Latham telling Social Pro Daily that the...

Subaru Shares Stories of Love in Latest Testimonial Ads for Its Charity Partners

Subaru of America marks the 10th year of its "Share the Love" program, which supports various charities, with a new flight of moving commercials from Carmichael Lynch. Reprising the casual yet intense style of last year's ads, and once more featuring renditions of Jackie DeShannon's "Put a Little Love in Your Heart," the work presents...

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