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Google Maps Will Soon Let Users Share Their Real-Time Locations, Trips

Google Maps will soon allow users to share their real-time locations with friends and family without leaving the application. With this update, iOS and Android users will be able to open the app's menu, or tap the blue dot that represents their location, and tap "Share Location" to share their real-time location with users of...

Pokemon Go Gets Wet With a Limited-Time Water Festival

Niantic is celebrating Water-type Pokemon in Pokemon Go with a limited-time Water Festival, which will give players a better chance of encountering certain Water-type Pokemon while playing the game. The Water Festival will begin Wednesday (March 22) at 1 p.m. PT/4 p.m. ET, and it will run through March 29. During this event, players around...

LinkedIn Finally Hops Aboard the Trending Train With Trending Storylines

LinkedIn joined Facebook and Twitter on the trending bandwagon, introducing its Trending Storylines on mobile and desktop Wednesday. Trending Storylines began rolling out Wednesday to English-language users in the U.S., with other countries to be added soon. The feature is located under the Trending tab in LinkedIn's mobile applications, or on the top-right-hand side of...

Adobe and IBM Are Rolling Out More Artificial Intelligence Tools for Brands

At the Adobe Summit this week in Las Vegas, Adobe unveiled the latest suite of updates for Sensei, the company's platform for artificial intelligence that competes with IBM's Watson and Salesforce's Einstein. The updates, which include an expanded partnership with Microsoft to pull the Microsoft's CRM data into Adobe's cloud, could help marketers improve spending...

Amid an Advertiser Exodus, Even YouTube’s Own Ads Are Running on Vile Content

To cap off a week of companies like AT&T, Verizon and Johnson & Johnson pulling their ad dollars from YouTube due to placement around offensive videos on the platform, it was shown today that not even YouTube's own brand is safe from the problem. On Friday afternoon, Wall Street Journal reporter Jack Nicas tweeted a...

Twin Peaks Fans Are Salivating Over Mysterious Pie Billboards That Suddenly Popped Up

As we know from the recent uptick in people on social media pretending they understood Twin Peaks, a remake of David Lynch's surreal ABC series is coming to Showtime soon. The advance marketing has been just as odd as you'd expect, with backwards-talking phone messages for Australian fans and weird billboards popping up in the...

Listeners Get to Give the Green Light on Podcast Pickups in Panoply’s Pilot Project

"We make a lot of pilots, as any podcasting shop does," says Panoply chief content officer Andy Bowers, "and often, the public never gets to hear them." An experiment launched by Panoply yesterday lifts the veil a bit on the process, allowing its podcast listeners to play the part of studio execs determining the long-term...

AMI Cuts Staff at Us Weekly

Less than 10 days after announcing it had purchased Us Weekly from Wenner Media in a deal reported to be around $100 million, American Media has begun cutting staff from the publication, reports WWD's Kara Bloomgarden-Smoke and the New York Post's Keith J. Kelly. In a particularly bleak spin, Bloomgarden-Smoke reports that editor in chief...

8 Digital Marketing Stats From This Week That Caught Our Eye

There's been a ton of research come out this week around social media marketing and mobile topics. Check out the eight digital marketing stats this week that grabbed our attention. 1. Snaps first According to research by student loans company LendEDU, 58 percent of the 9,381 millennials it polled said they typically open up a...

Will Facebook Users Soon Be Able to Comment with GIFs?

Facebook users may soon see a bit more movement within threads of comments. The social network confirmed to Josh Constine and Ryan Lawler of TechCrunch that it will begin testing a GIF button in comments next week, enabling users who are part of the test group to post GIF files from third-party sites such as...

Cleveland.com resets its politics coverage with ‘Ohio Matters’

A FEW WEEKS AFTER DONALD TRUMP’S decisive victory in Ohio, Chris Quinn—the president and editor of Advance Ohio, which publishes Cleveland.com—recounted his politics team’s “miscalculation” on the news site. “I made the call early to focus on Cuyahoga County, where the size of the Democratic margin of victory decided the previous elections,” wrote Quinn. As a […]

Marketers Face Hurdles in Data-Driven Marketing Strategies (Report)

All across the internet, from social networks to online retailers, consumer data is being readily collected. Given the multitude of touch points between brands and customers, it's important for businesses to leverage this data to provide a true omnichannel approach. A report from the CMO Council examines the struggle for omnichannel integration. Social media has...

In quest for homepage engagement, newsrooms turn to dreaded ‘A’ word

Leave it to the Scandinavians to be open to change and innovation, even in the ever-traditional world of newspaper journalism. I often mention my client, Aftenposten, of Norway, and a part of the Schibsted Group, as a newsroom where the laboratory of change and innovation is always open. Many media critics pronounced Sweden’s  Svenska Dagbladet […]

The Walking Dead’s Ross Marquand Ramps Up the Facebook Video Views for Esquire

If you've yet to see Ross Marquand do his imitation of the late James Gandolfini, boy, are you in for a treat. style="border:none;overflow:hidden" scrolling="no" frameborder="0" allowTransparency="true" allowFullScreen="true"> Marquand is well-known for his expert mimicry, having shared several compilations in the past. Show More Summary

As Virgin America Flies Into the Sunset, Fans (and Richard Branson) Bid a Fond Farewell

Few brands had a more complicated, arduous and industry-rattling path to launch than Virgin America. And now, after just a decade in the air, the charismatic airline's identity is fading away. Alaska Airlines, which acquired Virgin America for $4 billion last year, announced this week it will retire the Virgin brand in 2019. At that...

Anomaly Completes Leadership Team in L.A. With Hires of Executive Creative Directors From BBH London

Anomaly has completed the leadership team for the Los Angeles office it opened midway though 2016 with the hiring of partners and executive creative directors Paco Conde and Beto Fernandez, who will officially start in their new roles in May. Conde and Fernandez round out a team that includes managing director Jiah Choi and chief...

Brands and Media Agencies Send Google an Ultimatum: Evolve or Else

"Google's next step is simple: they must acknowledge that they cannot grade their own homework." That's one top media agency executive's take on the scandal that has threatened to engulf the search and video giant over the past few days after AT&T, Verizon, J&J and pharma giant GSK became the latest big brands to pull...

While UCLA’s Lonzo Ball Stars in March Madness, His Dad Trends on Twitter

Point guard Lonzo Ball leads the University of California Los Angeles into its NCAA Men's Division I National Championship Sweet 16 battle versus the University of Kentucky Friday night, but trending on Twitter has been a family affair in the Ball household of late. Lonzo Ball has been mentioned 285,000 times on Twitter since Feb....

Dell Technologies and Westworld’s Jeffrey Wright Tackle Clarke’s Third Law in Y&R Ads

It's not magic. It's science. That's the familiar spirit of a new campaign from Dell Technologies--the company's first major advertising rollout since forming via the merger of Dell and EMC last fall. Westworld actor Jeffrey Wright plays spokesman in a series of ads emphasizing the corporation's computing contributions to a range of industries. Y&R created...

Mexico Just Made a Cloud That Rains Tequila, So Maybe We’ll Be OK After All

As part of a tasty new tourism campaign, ad agency Lapiz just made Cloudy With a Chance of Meatballs a reality. But instead of soup and juice, this futuristic cloud rains something altogether more buzzy--tequila. Lapiz, a unit of Leo Burnett, used ultrasonic humidifiers to vibrate tequila at a frequency that actually turned it into...

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