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Facebook Messenger: Here’s How to Delete or Archive a Conversation

45 minutes agoMedia / Media Industry News : Adweek

Did you know that Facebook Messenger allows you to archive or delete your conversations when you're done with them? Our guide will show you how this is done. Note: These screenshots were captured in the Messenger application on iOS. Step 1: Tap and hold on the conversation you wish to archive or delete until a...

Snapchat’s Ecommerce Strategy Hit a New High When It Sold Out the New Air Jordans in Minutes

Snapchat's latest viral filter didn't include a puppy face or a dancing hot dog. Instead, it focused on a life-size Michael Jordan augmented-reality filter promoting the new, unreleased Air Jordan III Tinker sneakers, which went on sale exclusively via a special QR code within the app. The stunt, which Snapchat pulled off over the NBA...

Why Facebook Messenger Will Dominate 2018

When Facebook released Messenger in 2011, most people weren't aware of the capabilities and benefits it would eventually have. Fast-forward to 2017: There are more than 1.3 billion users and 60 million businesses using Messenger. In just the past few months, we've seen groundbreaking developments including the introduction of the customer chat plugin, which brings...

Nielsen Social Content Ratings, Week of Feb. 12: NBA All-Star Game, Olympics Reign

The 2018 National Basketball Association All-Star Game and the 2018 Winter Olympic Games dominated Facebook, Twitter and Instagram during the week of Feb. 12, according to the Nielsen Social Content Ratings. The All-Star Game on TNT tallied 12.089 million interactions across the three social networks. It was followed by Tuesday's Olympics coverage on NBC, NBC...

Agencies Primarily Blame Clients for Inefficiencies, According to This Productivity Report

A majority of advertising professionals don't think their agencies are operating as efficiently as they could be--and in most cases, they blame clients. That's the primary takeaway from the 2018 Agency Productivity Report from Canadian software company Function Point in partnership with the Agency Management Institute, or AMI. "While a lot of agencies are highly...

YouTube’s Top Trending Video Claims a Parkland Shooting Survivor Is an Actor

On Wednesday morning, YouTube's No. 1 trending video used footage from a CBS Los Angeles video to suggest that David Hogg, one of the survivors of last week's mass shooting at Marjory Stoneman Douglas High School in Parkland, Fla., was an actor and not an actual student at the school. "This video should never have...

Post-Facebook News Feed tweaks, Vox Media lays off 50 employees

Publishers’ pivot to video appears to have become a pivot to layoffs. And not even the biggest and most successful of digital-native companies is safe. Vox Media, one of the many companies that embraced social video over the past two years, said Wednesday that it will lay off 50 employees, approximately five percent of its...

Newsonomics: Will Michael Ferro double down on newspapers or go digital?

Michael Ferro’s not done yet. He may have sold off his prized flagship Los Angeles Times — the cornerstone of his latest transformation strategy — but the publishing wheeler-dealer already has his top team consumed with finding new deals. That deal-making appears to be traveling on two tracks. One involves newspapers — their purchase and...

With audience engagement and live events, Finimize is finding new ways to boost readers’ financial literacy

What better way to promote a daily email newsletter that sums up an industry’s latest news than…in another daily email newsletter that sums up an industry’s latest news? It’s a natural. So if you get Axios’ Login tech-industry newsletter, you may have seen some in-email ads this month promoting Finimize, a daily finance newsletter aimed...

After One Year, Lara Cohen Returns to Twitter

One year ago Thursday, Twitter head of entertainment talent and lifestyle partnerships Lara Cohen announced that she was leaving the social network. Starting next Monday, she's back, in a new role. In between Twitter stints, Cohen served as senior vice president of entertainment partnerships and influencer marketing for public-relations firm The OutCast Agency, where she...

Why the GDPR Is Actually a Good Thing for Brands

In less than four months, the European Union data regulator will begin enforcing the EU General Data Protection Regulation (GDPR) to strengthen the security and protection of EU residents' personal data. Companies that don't comply with the GDPR not only risk losing their customers' trust, but they could also face fines of EUR20 million or...

How Audience Targeting Is Changing in the Age of Digital Transformation

The advertising industry is notoriously fickle. Cast your mind back to the 1950s when large companies with larger budgets would broadcast messages to consumers, telling them what they needed. From Brillo Pads to Oldsmobiles, the same content was thrust upon a notably non-targeted audience. We've come a long way since then. Advertisers have been anticipating...

This Agency Thinks Advertisers Should Put Their Money Where Their Ears Are

Every podcast fanatic's favorite host probably reads an ad for Sleep Number, MVMT Watches or Harry's at least once per episode--and that's because of Ad Results Media, which claims to be the world's most profitable podcast advertising agency based on IAB industry revenue estimates. Born out of a merger between Ad Results Advertising and Brown...

BlackBerry Refuses to Give Up

On Oct. 20, 2011, Secretary of State Hillary Clinton was aboard a C-17 Globemaster military plane bound for Libya. While waiting for takeoff, Clinton--wearing a pair of dark sunglasses--began pecking at her smartphone, her face a mask of determination. Alert to an iconic moment, a Reuters photographer clicked his shutter. National media picked up the...

Infographic: What Marketers Look for in an Agency

Just like any relationship, marketers and agencies need to cultivate and maintain their union--and not just during the honeymoon phase. New research from Provoke Insights shows that while cost is the biggest factor driving account reviews,...Show More Summary

Media Shops Face an Identity Crisis as Clients Move More Work In-house

The next round of big-budget media reviews has begun, and beneath it lies an existential threat to the established agency business model. Last summer's rumored wave is now a real-world tsunami encompassing billions in RFPs from brands like Marriott, Mars, McDonald's, Microsoft, Mondelez and more. But clients have learned from past mistakes; this time they're...

Mobile Is Changing How Fans Are Watching Sports. Here’s How Verizon Is Leading the Charge

Live sports has been the bedrock of linear television in the digital era. As everything else in entertainment has been disrupted and disintermediated, broadcast and cable networks have paid dearly to keep sports as appointment television. But changing viewer habits and new business opportunities are upending those assumptions, creating a new mobile-first paradigm for sports...

This Digital Ad Format Guru Lives and Breathes Outside the Box

Sport-bike racer, six-patent holder, biometric lab creator--these are just a few of Walter Geer's self-earned epithets. But his actual title is vp and creative director at Verve Mobile, where he creates and delivers "high-impact ad formats" to companies. Geer graduated college in 1999 with a completely different career trajectory: He started in web design. Additionally,...

Omnicom’s 180LA Launches a ‘Workplace Conduct’ Investigation

A spokesperson for the Omnicom-owned agency network 180 confirmed today that the company recently launched an internal investigation into employee behavior at its Los Angeles office. "180 is conducting an investigation into workplace conduct and the company culture," the representative told Adweek. "It is ongoing, and we will act accordingly once we have concluded the...

What KFC’s Chicken Delivery Fiasco in the U.K. Will Mean for the Brand

KFC found itself in a precarious situation over the weekend when, somehow, its U.K. stores ran out of chicken. Seriously, most of their 900 locations had to temporarily shut down because there was no chicken to serve due to a snafu with a new delivery partner. (KFC recently switched over to work with DHL.) Over...

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