Every year, more and more people are opting to skip the long in-store lines that mark the holiday shopping season in favor of buying directly from their smartphones—and, as a result, advertisers' budgets are moving with them. Analytics...Show More Summary
A week before Thanksgiving, dozens of sharply dressed young men and women began arriving at Taco Bell's headquarters for the fourth annual Friendsgiving feast, which included rolled turkey tacos and turkey-and-stuffing-filled "Golden...Show More Summary
Cultural relevance can be bittersweet, as Venables Bell & Partners learned in 2016. Just as the agency and client Audi were negotiating to use David Bowie's "Starman" in a Super Bowl ad, the rock icon tragically passed away at 69. Then...Show More Summary
When I was a kid, I straight-up loved Kiss. I was drawn to the makeup-wearing, leather-clad, blood-spitting, loud-playing band like a full-on groupie, buying every album and putting on face paint and singing my goddamn lungs out. Jason...Show More Summary
Droga5, Adweek's U.S. Agency of the Year, produced a wide range of work in 2016 for clients ranging from Johnsonville to Hennessy. Some ads will likely make you laugh, while others might make you cry. The work not only captivated the ad industry, claiming 66 industry awards in 2016, but it also struck a chord with consumers across the globe. Show More Summary
Using the fingers on just one hand, David Droga argues, you can count the number of agencies that possess a "strong soul." These are "the ones that are consistent, retain people and do some of the most interesting work," Droga says. He,...Show More Summary
Ogilvy & Mather Worldwide just had a banner year, winning both the Cannes Lions Network of the Year and the Effie Awards' Most Effective Agency Network of 2016, thanks to some clever, moving work. Ogilvy prescribes to a "Twin Peaks"Show More Summary
When it comes to leadership changes, 2016 will be remembered as a time of disruption. While most will recall it as the year of Brexit and Trump, the ad business saw its own turbulent times, with no less than five top executives at major...Show More Summary
Constructive journalism is about reporting problems – like traditional journalism – as well as providing solutions that inspire readers to take action rather than leaving them feeling hopeless. The movement is growing and had its first international conference in the Netherlands, last Friday 2 December. Read more...
As tech giants continue their push to speed up load times for advertising and publishers across the mobile web, early numbers from one of them seem to show that faster ads really do work better. According to research released today by...Show More Summary
Here are a selection of letters and emails we’ve received since mid-November. Please send correspondence to email@example.com, along with your name, address, and any relevant affiliation. TRUMP VS. THE PRESS “Covering Trump: An oral history of an unforgettable campaign” The oral history project is simply brilliant. Show More Summary
On Monday, listeners to NPR’s flagship morning news show Morning Edition will hear a new voice anchoring the broadcaster’s coverage. Rachel Martin, an award-winning reporter who has been hosting Weekend Edition Sunday for the past four years, will join Steve Inskeep and David Greene in leading the daily program. Martin has reported on US wars in Iraq and Afghanistan, the...
Here's the latest example of Twitter being everywhere in the media: The microblogging platform has teamed up with Disney and National CineMedia, which has screens in hundreds of theaters, to show tweets about the upcoming Rogue One: A Star Wars Story. Through Jan. Show More Summary
Big beauty brands are finally recognizing the boys in the business. With the recent announcement of CoverGirl's first CoverBoy, it seems like major brands have finally come to accept these players in the beauty space. But it hasn't been...Show More Summary
General Mills concluded the closed creative review it launched this summer by naming three agencies to handle project-based work for its extensive brand lineup. Joan, Erich & Kallman and The Community will now join 72andSunny and Redscout on General Mills' agency roster. Show More Summary
The Palm Beach Post made the bold decision to profile all 216 people who died of an opioid overdose in its coverage area last year, risking the wrath of victims’ families, some of whom were horrified to have their private pain publicized. The stark display of photos of each of the dead, accompanied by brief profiles, effectively served The Post’s...
For anyone who might be looking for some holiday gift ideas to snap to Santa, Sweet, the Snapchat-only publication created by Hearst, is running a pop-up holiday gift guide today and Saturday. Today and tomorrow, the year-old brand is...Show More Summary
It's been a strong week in digital marketing stats thanks to Black Friday, Cyber Monday and the holidays in general. Below are the seven data points that caught our eye in a big way. 1. Black Friday ads go digital Digital advertisers...Show More Summary
Digital Media LATAM 2016 culminó con una charla informal entre Melissa Bell -Publisher de Vox Media-, Trei Brundrett -Director de Producto de Vox Media-, y Rosental Alves - Director Ejecutivo y fundador del Centro Knight para el Periodismo en las Américas de la Universidad de Texas-. Show More Summary
En una de las charlas informales del Digital Media LATAM 2016, Luis Renato Olivalves -Jefe de LATAM Media Partnerships de Facebook Brasil- y Rosental Alves -Director Ejecutivo y fundador del Centro Knight para el Periodismo en las Américas-...Show More Summary