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Ad of the Day: Lil Buck Defies Gravity in Apple's First Big TV Spot for Its AirPods

Without pesky headphone wires, you'll be freed up to move in any way the laws of physics allow—and even, perhaps, some they don't. Apple this weekend launched "Stroll," the latest 60-second spot in its ongoing "Practically Magic" campaign,...Show More Summary

The Washington Post is putting a big bet on video (and trying to break into Daily Show-style comedy)

The Washington Post is on a roll. On Friday afternoon, it announced that it was adding 30 jobs to its video team as part of a three-year plan to expand its video offerings. Perhaps most remarkable in those plans: multiple hires for what looks like a Daily Show-style scripted humor initiative riffing on the day’s...

How I Talked Werner Herzog Into Telling the Internet's Story

21 minutes agoMedia / Media Industry News : Adweek

In the rainforest. Wearing a bandana and a loincloth, and wielding a chainsaw instead of a machete, he knew exactly what to do." Werner paused and took a sip of wine. "The Peruvian native tied the bandana around his thigh, pulled the...Show More Summary

This Daring PSA for Organ Donation Introduced the Jerk Everyone Came to Love

21 minutes agoMedia / Media Industry News : Adweek

We come from different places, have our individual jobs, families, hobbies, charms, quirks and beliefs. But among the things we all have in common: everybody everywhere knows somebody who's a giant asshole. That indelicate little fact...Show More Summary

These Comedians Make It OK to Laugh at Yourself About Race

In these politically fraught and socially stressful times, sometimes it's difficult finding ways to laugh or even feeling like it's okay to laugh. But two new comedic endeavors, led by women of color who live in New York, have opened...Show More Summary

Facebook expands its fight against fake news to Germany

Following earlier commitments to reduce the spread of fake news, Facebook announced that it would launch fake-news filtering in Germany. Read more...

Reporters flocked to a campus controversy but missed its surprising conclusion

A column criticizing the Black Lives Matter movement nearly sank The Wesleyan Argus, the nation’s oldest twice-weekly college newspaper, in September 2015. The ensuing backlash and national media attention made the small, private Wesleyan University a poster child for a recurring debate over the First Amendment on campus. Show More Summary

How CNN's Branded-Content Studio and Modelo Celebrated Diversity in the American Heartland

At their best, marketing campaigns define a brand, inspire consumers and, yes, sell things. But sometimes, they become so much more than that—like a reflection of who we really are, for better or worse. The Mexican beer brand Modelo had dramatically grown its business in the U.S. Show More Summary

Our First Arc Awards Winners Represent the Best in Branded Storytelling

Great storytelling is no longer the sole reserve of David Lean or Shonda Rhimes. Yes, advertisers, whose more traditional forms of marketing interrupt our favorite content, have expanded their horizons far beyond the much-maligned 30-second TV spot, creating branded content of grander proportions that are increasingly data-informed. Show More Summary

Volvo Won Its Adweek Arc Award by Letting a 4-Year-Old Drive One of Its Trucks

The Volvo FMX 18-ton construction truck bills itself as "built for the toughest working conditions on earth." Volvo Trucks and agency Forsman & Bodenfors set out to prove that claim in a unique and effective way: by letting an adorable...Show More Summary

How Agencies Are Shifting Strategies to Compete With Accenture and Deloitte

This past year had consultancies rushing to get into the ad business, with Accenture acquiring London-based Karmarama, Deloitte snagging Heat in San Francisco and Epsilon winning the Del Monte creative review, as Publicis Groupe announced...Show More Summary

Here’s What Made BBDO's Deceptively Touching 'Judo Kid' Story a Winner

Growing up is hard. When you throw in unforeseen complications like those things we call "dreams," it gets even trickier. On Father's Day last year, American Family Insurance, by way of a spot from its agency BBDO, embraced that reality...Show More Summary

Infographic: How Storytelling Is Helping Brands Sell More Products

It's no secret that storytelling is a key tool for brands and marketers that want to connect with consumers—and boost sales. "There's plenty of popular demand for good stories, if binge-watching, binge-listening, and binge-reading statistics...Show More Summary

Why College Bowl Sponsorships Are a Touchdown for Chick-fil-A and Allstate

As marketers suit up for Super Bowl LI, some brands were already busy capitalizing on another rabid football audience: college bowl fans. The largest college bowls, known as the New Year's Six games—the Chick-fil-A Peach Bowl, PlayStation...Show More Summary

Marketers Will Be Tempted to Dial Back Their Diversity Under Trump. We Can't Let Them

"Frankly, I have yet to engage in a direct action campaign that was 'well timed' in the view of those who have not suffered unduly from the disease of segregation. For years now I have heard the word 'Wait!' It rings in the ear of every Negro with piercing familiarity. Show More Summary

How Social Media Is Likely to Affect the Kind of Super Bowl Party You Have

According to the prevailing data, roughly half of Americans who watch the Super Bowl plan to do so at a party. That means some 56 million of us will be sitting on someone else's sofa when the game is on. The Super Bowl party is, of course, a national institution. Show More Summary

Alleged WhatsApp “backdoor” merely a defensible "security trade-off"

WhatsApp was said to have a security vulnerability that exposed messages to be intercepted through a backdoor, but new reports seem to disprove the claim. Read more...

Rethinking the right to reply

In March 2015, El Faro, the El Salvador-based online magazine, published a detailed investigation of a massacre that took place in the village of Santa Cruz in 1981, at the height of the country’s civil war. The El Faro report, based on research carried out by the University of Washington, directly implicated retired General Sigifredo Ochoa Pérez, then a member...

Gus Fring Was Behind That Clever Los Pollos Hermanos Ad for Better Call Saul

When AMC's Breaking Bad prequel Better Call Saul returns for Season 3 on April 10, the show will feature another familiar face from Breaking Bad: ruthless drug lord Gus Fring, played by Giancarlo Esposito. AMC teased Esposito's appearance...Show More Summary

The American Apparel Brand Won't Disappear After All US Stores Close

American Apparel, the beleaguered retailer with a history of risqué advertising, will close all 110 of its U.S. stores, but its brand name will live on. On Jan. 10, Montreal-based Gildan Activewear acquired American Apparel for $88 million, a deal that includes American Apparel's intellectual property rights and manufacturing equipment. Show More Summary

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