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Do Chat Bots Face the Same Doomed Future as Branded Apps?

26 minutes agoMedia / Media Industry News : Adweek

BARCELONA--Chat bots may be all the buzz for brands these days, but some tech execs anticipate it will be tough for brands to create them--much like they struggled to make branded apps. During a panel at Mobile World Congress in Barcelona, execs from PayPal, Google, Adobe, Sprint and GupShup talked about how messaging apps are...

William C. Rhoden Joins The Undefeated and Is Creating an Internship Program

45 minutes agoMedia / Media Industry News : Adweek

As a new columnist and editor at large at The Undefeated, William C. Rhoden is looking toward the future, and not just his own. In his new role, Rhoden will not only be writing columns on sports, culture and race, but is also setting up an internship program to support a new generation of sports...

Q&A: Floyd Abrams on the battle for the soul of the First Amendment

Attorney Floyd Abrams, who represented The New York Times in the 1971 Pentagon Papers case and went on to become America’s leading First Amendment litigator, talked with CJR about President Trump’s unprecedented assault on the press, whether leaks from government officials are appropriate, and how the growing acceptance of speech restrictions is an ominous sign […]

Why Your Brand Needs Multiple CPA Targets

One of the most powerful capabilities granted by digital advertising, beyond real-time measurement, is segmentation. Segmentation lets us see which audiences and placements are performing best. It lets us put more money against the most efficient or important audiences. It lets us serve personalized creative to users, increasing conversion rates and media return on investment...

Snickers Follows Up Live Super Bowl Spot With More Ads About Hungry People Whose Work Suffers

Snickers' live Super Bowl ad was far from an unqualified success, largely because of the confusing nature of its intentional failure. But the Mars candy brand and agency BBDO New York are continuing the general strategy--of people screwing up because they're hungry--in a pair of new 30-second spots. The commercials are set in a hospital...

A Third of Publishers Don’t Comply With FTC Rules for Native Ads, According to MediaRadar

As native ads and sponsored content become more prevalent, the FTC has increased the number of regulations to help publishers and influencers navigate what's fair to their audiences. According to a new study from MediaRadar, 37 percent of publishers are "not native compliant." While the study does say that more and more publishers every year...

Nicole Kidman’s Oscar Clap Looked Like Half a Million Bucks

One of the best lines of the Academy Awards this year was delivered on behalf of Best Supporting Actress nominee Nicole Kidman. Responding to endless Twitter and media speculation about the way the actress was shown clapping at one point during the telecast (stiff, outstretched arms; bottom-of-palms coming together only), the unofficial Twitter account @NicoleKidman...

Disney-ABC’s New Ad Sales Chief Is Pushing for New Partnerships at Kids Upfronts

Less than three weeks after she was elevated to president of advertising sales for Disney-ABC, Rita Ferro's first big task was the same one she's had for the past seven years: drumming up enthusiasm among buyers at Disney Media's kids upfront presentations. Among the big initiatives she's pushing this year during the Disneyland and Disney...

Majority of Gold Derby Journalists Bagged Best Picture Silver

Here's a devilish statistic. Once the Best Picture dust had settled on stage at the 89th Annual Academy Awards and Moonlight been declared the correct winner, only 6.66% of Gold Derby's panel of expert journalists was right. For weeks and months leading up to the big day, everyone from Michael Musto to Pete Hammond to...

Jon Stewart Slams Trump’s ‘Lies’ and Gives the Media a Pep Talk in His Late Show Return

For the first time since he left The Daily Show in August 2015, Jon Stewart admitted that he misses life behind a late-night desk. "Yes, I miss it!" he said during Monday night's Late Show with Stephen Colbert, after he popped up from behind Colbert's desk to chime in about Donald Trump's attacks on the...

The Outline Is Making Visual, Interactive Content and Ads for a ‘Post-Text’ Internet

"We're creating content for a psychographic, not a demographic," said Amanda Hale, CRO of The Outline, a 2-month-old news site meant to serve an "underfed" online audience. That target psychographic is more than just what the media tends to brush off as "millennials," said Hale. According to founder Josh Topolsky, instead of creating content with...

Fed Up With Photo Shoots, Oprah Is Going to Sea With a Couple Thousand Vacationers

Themed cruises are a workhorse of the vacation industry. A quick web search for the 2017 season reveals a knitting cruise, a Nascar cruise, a Walking Dead cruise and an '80s cruise, to cite a few. Within these myriad offerings is the slightly more rarefied celebrity cruise, a chance to go to sea with someone...

Can donor-funded newsrooms be truly independent?

Around the world, media outlets are taking millions of dollars from private donors and foundations in order to pay for news. The Mail & Guardian in South Africa receives grants from the Gates Foundation to cover health, and Gates funds development news at The Guardian in the UK. In Latin America, Plaza Publica (in Guatemala) […]

Adam Carolla Shares a Few Oscars Set-Collapse Jokes

As one of the writers for Jimmy Kimmel's super-smooth Oscar debut, Adam Carolla has some good backstage insight into how it all came together. All of which he will talk about today on his PodcastOne podcast. One of the things Carolla addresses is the slew of jokes that are written about a particular topic and...

Q&A: Discovery’s New Ad Sales Chief on Taking Over From a Legend

Adweek: After Joe Abruzzese announced his retirement in July, you worked on your transition through the end of the year. How was that process? Ben Price: It was pretty seamless. I worked with Joe for 14 years, and have been with the company for 27 years. It was a real luxury to be able to...

How theSkimm Is Informing Millennial Women About Politics Without Taking Sides

In an era when making a political stand is becoming increasingly common among brands, it would seem like an obvious move for theSkimm, a newsletter and media platform that counts millions of millennial women as fans, to dive into the fray. But unlike many of its female-focused competitors that made a point of taking the...

Snap’s Ad Business Could Slow Down Even as It Speeds Toward an IPO

Snap Inc. is set to begin trading on the New York Stock Exchange as early as March 2, and the red-hot social app hopes to pull off the largest IPO since ecommerce giant Alibaba in 2014. The mobile company is valued at up to $22 billion, with the bulk of revenue coming from Snapchat's wacky,...

E!’s Second Scripted Series Will Target ‘Bachelor’ Fans on Social Media During Tonight’s Episode

The second scripted series from E! Entertainment is a "Hollywood love story with a twist," according to evp of marketing Jen Neal. In The Arrangement, which debuts March 5, a young woman is offered a $10 million marriage contract to a fictitious A-list celebrity on behalf of the mysterious Institute for the Higher Mind. There's...

Casey Neistat Introduces Hollywood to the New Makers in Samsung’s Oscars Campaign

Look out, Hollywood. There are millions of new kids in town, and they're here to steal your thunder. In case you missed it (or just want to revisit it), Sunday's first Oscars spot was from Samsung, which used YouTube superstar Casey Neistat and creative agency of record Wieden + Kennedy to speak for a creative...

Dysfunction, leaks, and burnout: Tips for news managers covering Trump

In this month’s edition, CJR Editor Kyle Pope and resident management guru Jill Geisler talk about lessons newsroom managers can learn from dysfunction in the Trump administration, how to ethically report on leaks, and ways to deal with newsroom burnout. Kyle: There have been an abundance of stories about dysfunction in the Trump administration. What management lessons […]

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