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REI's Anti-Black Friday Campaign #OptOutside Wins the Titanium Grand Prix at Cannes

CANNES, France—The 2016 Cannes Lions International Festival of Creativity jury chose REI's #OptOutside as the winner of the Grand Prix prize in the festival's final Titanium Lions category. Earlier in the week, the campaign also wonShow More Summary

Colin Jeffery Explains the Silly and Serious Sides of David&Goliath

CANNES, France—David&Goliath might be best known as the agency behind the Kia hamsters. But that furry fun is just one part of the agency's repertoire. Chief creative officer Colin Jeffery talked to Adweek in Cannes this week about the...Show More Summary

How BETC Finds the Fun in Everything From Evian to a Bottle of Cleaning Spray

CANNES, France—A bottle of Evian. A bottle of Cillit Bang cleaning spray. One is probably a little easier than the other to advertise in a fun way. But BETC's recent work shows that both can be entertaining, if you get a little creative. The...Show More Summary

BuzzFeed to social platforms: More transparency, please

Amid publishers’ ongoing handwringing about social platforms’ control over media, BuzzFeed has become a poster child for embracing third-party distribution networks. This progressive view has helped it gain a massive global audience....Show More Summary

Snapchat CEO Evan Spiegel Showed Up at Cannes to Meet With Advertisers After All

CANNES, France—Snapchat bought a huge sign across from the Palais des Festivals et des Congrès here this week, implemented other out-of-home advertising, but didn't do much else to woo festivalgoers this year, right? "Where's Snapchat?"...Show More Summary

Winners in Brexit: Old people, old media

The referendum on Britain’s membership in the European Union was a battle of old against young. But it was also a battle of old media against new. And on both counts, the result was a smashing victory for the elder generation. During the campaign, there was much talk about data-driven targeting, and relentless attempts at social media engagement. Politicians from...

YouTube Is Beefing Up Its Live Video Game to Compete With Facebook and Periscope

YouTube may have been first in the online video space, but as the digital ecosystem explodes, the online video giant has fallen behind in one of the newest trends: live video. Last night during its keynote at VidCon, the annual confab...Show More Summary

The New York Times VR Film 'The Displaced' Wins the Lions Entertainment Grand Prix

CANNES, France—The NYT VR project from The New York Times won its second Grand Prix of this Cannes Lions festival here tonight, with the individual virtual reality film "The Displaced," shot by Vrse.Works, earning the top prize in the...Show More Summary

Jingle Punks and the Songwriter Poo Bear Want to Create the Next 'I'd Like to Teach the World to Sing'

CANNES, France—Jason "Poo Bear" Boyd and Jared Gutstadt, president of Jingle Punks, are creating a new market for forging partnerships between brands and musicians. Their work has connected artists like Timbaland, Justin Bieber, Steven...Show More Summary

'It’s just a tough environment': Kansas sales highlight the challenges for family-owned papers

June 17 was a tumultuous day for family-owned newspapers in Kansas. Members of the Simons family, which has owned the Lawrence Journal-World for 125 years, informed employees that morning that they had agreed to sell the paper and other properties to West Virginia-based Ogden Newspapers for an undisclosed sum. Show More Summary

Why Agencies Will Be a Barometer of Brexit's Fallout and Potential for Recovery

CANNES, France—When economic times are tight, as they're likely to be in the aftermath of Great Britain's decision to leave the EU, the financial health of marketing agencies is often a sign of things to come. "It's actually a barometer...Show More Summary

This Radio Industry Legend Is Now Transforming the Podcasting Scene

CANNES, France—Norm Pattiz has been called the Prince of Podcasts, but after a quick survey of his four-decade career, the Wizard of Wireless may be a more apt nickname. The Los Angeles native revolutionized radio after founding Westwood One in 1976, and now the 73-year-old is attempting to do the same with podcasting. Show More Summary

These Twisted Ice Cream Ads Are Among the Sweetest Print Work at Cannes

CANNES, France—One of the great pleasures of the Cannes Lions festival is discovering wonderful ads you've never seen before. Cutwater creative chief Chuck McBride has a few favorites from this year's show. He discussed those with us...Show More Summary

Why Wrestling's Biggest Brand Came to Cannes (and Why It Fits Right In)

The next time somebody asks what John Cena, Chris Jericho and Sasha Banks have in common with Rigoletto and The Magic Flute, direct them to Stephanie McMahon. "WWE is no different than a great book, play, opera, ballet, movie—it's all...Show More Summary

Suncreen Slides and Giant Strollers: Inside FCB's Most Playful Ad Ideas

CANNES, France—FCB won one of the first Grand Prix of this Cannes Lions festival for its "Alphabet of Illiteracy" work for Pearson. The agency's global chief creative officer, Susan Credle, sat down with Adweek to chat about that work...Show More Summary

Inside Mother Jones' monster investigation of private prisons

Shane Bauer tried to keep a straight face. The Mother Jones senior reporter was on assignment at a private prison in Louisiana, working as a guard. Conditions at the facility were deplorable. A poorly-trained staff lacked the support to respond to growing violence. And one of Bauer’s colleagues, who had no knowledge of Bauer’s primary job, told him that an...

This California Marijuana Dispensary Is Using Bots to Understand Customers' Preferences

You can already read a news article and order a cab from a bot, so it was only a matter of time until you could place a weed order through one. Over the past couple of months, Canna Freedom—a dispensary located in Monterey, Calif.,—has...Show More Summary

Here Are 2 of the Campaigns That Are Winning for Wunderman at Cannes

CANNES, France—By bringing innovations to everything from HIV test result letters to TV pause screens, Wunderman has won over several juries at the Cannes Lions. "Testimonies," an Argentine nonprofit campaign from Wunderman Buenos Aires,...Show More Summary

Should it stay or should it go: News outlets scramble to cover Britain’s decision to exit the European Union

As the votes rolled in for the U.K.’s European Union referendum, newspapers scrambled to get the historic “Leave” decision into their print pages on Friday. The morning paper has just landed on our desk pic.twitter.com/NLhVa0G6le — Guardian politics (@GdnPolitics) June 24, 2016 The last edition of The Times of London, for instance, went to press...

The Inside Story of 'Van Gogh BnB,' One of the Treasures of This Year's Cannes Lions

CANNES, France—There's no shortage of delightful and exquisitely crafted ads at Cannes Lions. But one particular favorite this year, judging by its current awards haul of 14 Lions and counting, is Leo Burnett's "Van Gogh BnB" for the...Show More Summary

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