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Why the Kentucky Derby Is a Winning Play for Brands Hoping to Reach a Wide Range of Fans

16 minutes agoMedia / Media Industry News : Adweek

On Saturday, May 6, thousands of people at Churchill Downs and millions at home will don seersucker suits or wide-brimmed hats and sip mint juleps while watching what's been called "the most exciting two minutes in sports," the Kentucky Derby. For the 143 brands sponsoring the Derby this year, it's a chance to capture the...

This is how The New York Times is using bots to create more one-to-one experiences with readers

We know about the explosion of messaging apps: 1.2 billion people use Facebook Messenger, 1.2 billion people use WhatsApp, which is owned by Facebook. Snapchat, in terms of nonnative iOS apps, is No. 2 in terms of how much time people spend with that app. iMessage is the most used iOS app. And of course,...

These are the bots powering Jeff Bezos’ Washington Post efforts to build a modern digital newspaper

I’m a huge sci-fi nerd — love Isaac Asimov. And if you’ve ever seen this actually not super great interpretation — I, Robot, with Will Smith — it’s all about the Three Laws of Robotics. Where basically, like, robots aren’t supposed to kill you — until they try to kill you. Hopefully, a conversational journalism...

4 Average Joes Become Conquering Nightlife Heroes in Heineken’s New Cities Spots

57 minutes agoMedia / Media Industry News : Adweek

When you're headed out on a night on the town with friends, it's easy to revisit your favorite watering hole over and over. But Heineken is encouraging adventurous men to broaden their horizons in its latest "Cities" campaign, which is now in its fourth year. In the new TV spots, from Publicis, instead of heading...

Allen Iverson Pitches Bleacher Report as Sports Culture, Not Just Scores in First National Spot

57 minutes agoMedia / Media Industry News : Adweek

Sports media has reached a turning point. Today, Bleacher Report celebrated its 10th anniversary as ESPN announced a round of layoffs that will affect an estimated 100 staffers. What sets B/R apart as so many of its competitors falter? According to founder and CEO Dave Finocchio, it's all about the culture. "We built up a...

Twitter Adds 9 Million New Users in 3 Months, Surpassing Q1 Estimates

After several quarters of disappointing earnings, Twitter seems to be getting its wings back, adding 9 million more users in the first three months of the year for a new total of 328 million. In its first-quarter earnings announced today, the company reported revenue of $548 million--down 8 percent over the same period last year,...

A Surge in Mobile Spending Helped Digital Advertising in the U.S. Reach $72.5 Billion in 2016

According to a new report from the Interactive Advertising Bureau, digital advertising in the U.S. totaled $72.5 billion in 2016, with the bulk of the money going to 10 companies. Those stats come from the IAB's internet advertising revenue report conducted by PwC. The total was up 21.8 percent from the $59.6 billion advertisers spent...

700 Million Monthly Active Users and Counting for Instagram

Instagram's user growth continues to surge, as the Facebook-owned photo- and video-sharing network announced Wednesday that it now has more than 700 million monthly active users. Instagram said in an email to Social Pro Daily that the last 100 MAUs were added quicker than ever, and its community has doubled in size over the past...

Airlines Can Now Better Target Travelers With Ads on Facebook and Instagram

Facebook is introducing additional ways for airlines to target summer travelers across Facebook, Instagram and Facebook's Audience Network. Today, the social network announced it's rolling out dynamic ads for flights. The updates--which arrive just as the travel season gets underway for the summer--will let marketers target a person across devices based on route, schedule and...

Instagram Now Has 700 Million Monthly Active Users

In the past six months, Instagram has added another 100 million users. Today, the photo- and video-sharing app announced it now has 700 million users, doubling its size in just two years. The rapid growth further contrasts the platform with Snapchat, which now has just 158 million daily users. In fact, earlier this month, Instagram...

A True Canine Survivor Wins Magazine’s 2017 ‘Cover Dog Search’

This is a great story that just keeps getting better. After being found in critical condition last November, mixed-breed dog Hudson was treated and put on a path to becoming a therapy dog. He was als one of around 200 pooches that competed recently for Tucson Lifestyle magazine's annual "Cover Dog Search," put on as...

George Clooney Pops Up in Classic Movies in This Irresistible Road-Trip Romp for Nespresso

Who's suaver, George Clooney or Fozzie Bear? Check out the Cloonster's latest ad for Nespresso and decide for yourself. Georgie pops into travel scenes from a half-dozen familiar Hollywood films, including The Muppet Movie, as he takes the long, cinematic way home for a cup of that sweet sweet joe: Yes, that's Andy Garcia taunting...

Can L.A.’s Trendy Pan Am Dining Experience Make a Landing on the Las Vegas Strip?

For the past three years, adventurous gourmands, wealthy eccentrics and Hollywood A-listers have clamored for seats in what just might be L.A.'s most exclusive restaurant. Bestia? The Edmon? Providence? Nah--those power scenes are merely for the rich and famous. The truly adventurous have been competing for a reservation at the Pan Am Experience. From the...

Tired of Facebook? Here Are 6 Up-and-Coming Alternatives

The amount of time we spend on social media is increasing. Teens can spend up to nine hours per day on social platforms, and nearly 20 percent of the total time spent online in the U.S. across both desktop and mobile devices is on social platforms. Social media is shaping every aspect of our lives,...

Want to Be Great at Advertising? Immerse Yourself in Everything but Advertising

If you're an aspiring copywriter or art director, there's a lot to be said for being aware of the work being done in advertising. But it's also critical to seek inspiration outside the industry, too. In the third installment of our "Advice for Young Creatives" video series, Jeff Goodby and Juliana Cobb both urge young...

Oracle Just Expanded Its Marketing Cloud With Chatbots and New AI, Accenting a Recent Flurry of Moves

Some industry observers may still be getting used to the idea of Oracle as an advertising power player, but with 2017 U.S. digital ad spend hitting $83 billion, per eMarketer, consultancies and agencies should be on their toes--the software giant is on the move. Today, for its Oracle Cloud Suite, the company will reveal a...

Nerf’s Billion-Dollar Toy Empire Surprisingly Started With a Foam-Rubber Rock

On a Monday morning in 1968, Reyn Guyer discovered one of the world's most famous toys by accident. Guyer, the inventor who'd come up with Twister, was in his conference room, testing a new caveman game with colleagues. The prototype included a bunch of foam-rubber rocks that, the men soon discovered, were more fun to...

How Growing Brands Can Avoid Shea Moisture’s Mistake of Alienating Core Fans

Shea Moisture had, by its own account, "really f-ed this one up." On Monday, social media exploded as fans of the hair-care brand, which has long catered to African-American women, expressed a shared sense of outrage. Between #Pepsi, #unitedAIRLINES, and now #SheaMoisture... the need for PR professionals must be at an all time high. pic.twitter.com/967cIuNr3n...

Playboy Magazine Interviews Ezra Klein

Photo by: Mark Davis Here's how Playboy magazine contributing writer David Hochman sums up the healthy state of Vox Media at the top of his interview with Ezra Klein in the May/June issue of Playboy, hitting newsstands today: 'Vox's articles, how-tos, videos, podcasts and content collections (known as "card stacks") draw more millennials than free...

Twitter Will Livestream the 2016-17 Scotiabank CONCACAF Champions League Final Match

Twitter is heading back to the pitch Wednesday, announcing a deal with the Confederation of North, Central America and Caribbean Association Football to livestream the final match of the 2016-17 Scotiabank CONCACAF Champions League. Mexican clubs Tigres UANL and C.F. Pachuca will square off Wednesday at 10 p.m. ET, and the match will be available...

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