How women are portrayed in advertising and in Hollywood has a major impact on how people see and think about women, and whether or not they belong in positions of power, panelists discussed today during Advertising Week. "Overnight every...Show More Summary
Facebook founder Mark Zuckerberg has hit a rough patch in his quest to prove to the world that his company is a technology platform rather than an editorially driven, sentient publisher of the world’s self-expression, which carries a social responsibility beyond its next earnings call. First came the removal of the Pulitzer Prize-winning photograph by Nick Ut of a girl...
There will come a day when watching an NFL, NBA or MLB game won't be a passive experience for most. With the rise of esports and fantasy components, the big leagues are evolving and marketers are increasingly signing on for the ride. At...Show More Summary
Facebook's full-screen mobile ads, a product known as Canvas, is getting 360-degree video capability. Itau, a Brazilian bank that has been running a lot of Facebook ads, is testing the feature. The 360-degree ads will be rolling out widely today. Also, the social network is letting Canvas advertisers link to other Canvas ads. Show More Summary
Under the newly created Snap Inc. corporate name, chief strategy officer Imran Khan revealed a couple of notable stats during his pitch today for advertisers at Advertising Week. The CSO said that over 60 million of Snapchat's more than 150 million daily users come from the U.S. Show More Summary
As the founder of pioneering hip-hop clothing brand FUBU, a regular on ABC's Shark Tank, and an entrepreneur with a reported personal net worth of $250 million, Daymond John knows a thing or two about starting and growing a brand. And...Show More Summary
From sports to breaking news to the biggest music festivals in the world, live video gives consumers the experience of being in two places at once. Forget elbowing for space in a crowd or staying glued to your TV. These days, live video delivers two things really well: convenience and emotion. Show More Summary
The through line of many previews for Monday night’s presidential debate is Donald Trump’s unpredictability. “Which Donald Trump will show up?” CNN asks. “[Hillary Clinton] is mentally readying herself for multiple Trumps,” adds The New York Times. “Will Trump lose his cool, be impatient, be too subdued or be crass?” NBC’s Chuck Todd said Sunday on Meet the Press. “Or...
The newest CGI superhuman to hit American movie screens this fall isn't part of the DC or Marvel universes; he doesn't struggle with the ethical challenges of his powers; he's never fought a prominent villain. But he and his trusty sidekick...Show More Summary
Twenty seven digital publishers — including Condé Nast, ESPN, NBCUniversal, The Washington Post, and more — on Monday said they’ve come together to join an automated online ad marketplace launched by the trade association Digital Content Next. The marketplace is called TrustX, and DCN is launching it as a nonprofit public benefit corporation with the goal...
As part of a major marketing revamp and agency overhaul, McDonald's is leaning heavily into digital and plans to double the amount of content it cranks out this year. CMO Deborah Wahl talked about the burger-slinger's revamp this morning during the Interactive Advertising Bureau's IAB Mixx Conference. Show More Summary
A leading cybercrime expert has warned that DDoS attacks, which increasingly exploit "internet of things" (IoT) devices, represent a growing threat to freedom of expression. Read more...
No one is more excited for tonight's first presidential debate than Stephen Colbert and his Late Show with Stephen Colbert staff, led by executive producer and showrunner Chris Licht. "It's going to be such an event, and because it's...Show More Summary
Waze, a navigation app with 65 million monthly drivers worldwide, is introducing an intriguing ad product for Advertising Week, which takes place in midtown New York through Thursday. The Google-owned mobile app will allow users to select...Show More Summary
It’s been five years since we launched our little global media outlet here in Paris, and nearly three since we rolled out a new design for our website — and we’re now in the process of redesigning the redesign. I’m overdue, it seems, to step back and take some stock in what we have (and...
One evening in July, I was lying in bed thumbing through TV channels when news of the atrocity in Nice flashed on the screen. Transfixed by the rolling coverage, I watched as information trickled in?--of a maniac in a truck, mowing down families celebrating Bastille Day on a crowded promenade. I kept watching as the picture crystallized, becoming more horrific...
The media world was out in full force, enjoying the last days of summer on both coasts. In Los Angeles, the Emmy Awards took everyone's attention, while in New York magazines were in high gear. More below
Nail Communications, a Providence, R.I.-based shop that counts New Balance and Stonyfield Farm as clients, decided this summer to take the radical step of doing away with time sheets. The independent shop joins Anomaly, which boldlyShow More Summary
Philipp Schindler was Google's ad chief for years, but few would know it. Having hailed from Germany, Schindler spent a good portion of his 11 years at Google running its European business before quietly ascending to global chief business officer 13 months ago. Show More Summary
As video continues to take over social media feeds as the preferred mode of content, Twitter is tracking the nuances of this trend within its own network to help advertising partners get an idea of who's watching what, when they're watching it and whether they're taking in the pre-rolls. Show More Summary