Specs Age 37 Claim to fame Stars as Gina on Brooklyn Nine-Nine (Sundays, 8:30 p.m. on Fox) Base Los Angeles Twitter @chelseaperetti Adweek: How addicted are you to social media? Chelsea Peretti: I've said on record, I'm waiting for some sort of charismatic leader to take me away from technology. Show More Summary
For years, NBCUniversal's ratings guru Alan Wurtzel has been criticizing the deficiencies of Nielsen's current ratings system—he says as much as 35 percent of NBC's audience for an average episode isn't measured by Nielsen's C3 and C7 metrics, which don't include most streaming activity, particularly on mobile and tablets—and he's tired of it. Show More Summary
Specs Who Founder Ed Mitzen, strategists Michelle Olson and Andy Pyfer What Full-service creative agency Where Headquartered in Saratoga Springs, N.Y., with offices in Albany, N.Y., Scottsdale, Ariz., and Villanova, Pa. Headquartered...Show More Summary
As emojis grow in popularity with consumers, marketers are catching up on the trend. From IHOP's recent change to a friendly emoji-esque logo to Domino's Grand Prix win at Cannes for its emoji ordering system, there's no denying that the playful icons have assumed a place in the cultural zeitgeist. Show More Summary
Global marketers are taking a more personalized approach to reaching consumers. This year, several have tinkered with logos and packaging, adding names, words, teams or whatever the brand sees as a way to make a deeper connection with shoppers. Show More Summary
The LION Summit for local independent online news publishers took place in Chicago on Friday and Saturday. In two days of panels, there was plenty of focus on ad-selling strategies and other revenue-generating ideas, but one thing was largely missing: mobile strategy. @damianradcliffe @jsb We've got to address mobile more at the local level. Would...
Freddie Gray. Sandra Bland. Rachel Dolezal. Dylann Roof. Viola Davis. In 2015, there is no shortage of stories that sit right in the middle of the intersection between race and culture in America. Increasingly newsrooms around the country are having conversations about how to cover things like the Black Lives Matter movement, or, for that...
Jon Steinberg, CEO of DailyMail.com North America, is leaving the company, announced CEO and publisher Martin Clarke. In the short time Steinberg has been with DailyMail—16 months—he has overseen the acquisition of Elite Daily and the launch of agency Truffle Pig, a joint venture with WPP and Snapchat. Show More Summary
Watch what happens to the images in your head with these descriptions: He’s hip. He’s a hippie. He’s a hipster. Notice how the person you were picturing changed, from beatnik cool to counterculture peacenik, to... what? Someone in ironic jeans? A young, self-aware artistic type scrambling to get the latest trendy pastry before the rest of the world (or...
Twitter today named co-founder and interim chief Jack Dorsey as its permanent CEO. The San Francisco-based company also elevated Adam Bain to chief operating officer from his former role as president of global revenue and partnerships. Show More Summary
Today Bud Light is launching its first foray into the Internet of Things with the Bud-E Fridge, a smart refrigerator that alerts you when you run out of beer, your six-pack is perfectly chilled, or someone dares to remove a can. Essentially, it's a mini-fridge for people who really care about their beer. Show More Summary
Crackle has seen major success with Jerry Seinfeld's Comedians in Cars Getting Coffee. Now, Yahoo is looking to do the same with another comedian who made her mark on broadcast TV while helping Chevrolet market its 2016 Traverse to moms. Show More Summary
Years of controversial advertising couldn't save American Apparel from a trip to bankruptcy court. Today, the long-troubled company, unprofitable for half a decade, filed for Chapter 11 bankruptcy protection, part of an equity arrangement with creditors designed to trim its debt from $300 million to $135 million. Show More Summary
It’s been eight years since Politico launched just outside the nation’s capital and started to change the way DC politics is covered. Now, the outlet is going nationwide. There are Politico sites for New York, New Jersey and Florida, and “Playbooks”—the signature daily politics tip sheets—for Massachusetts and Illinois. Show More Summary
A classic ad concept rides again in Mother London's first work for Hovis bread. "Stuck," a 40-second effects-driven spot, follows three youngsters on bicycles as they race to escape from a house that literally chases them outside—its brick walls constantly re-forming around them, threatening to quash their adventures. Show More Summary
This year is already shaping up to be the holiday season of "Buy" buttons for retailers, with Instagram, YouTube, Twitter and others putting their own twists on social commerce. Now, they have two new ways to push sales—through Pinterest and the mobile shopping app MikMak. Show More Summary
The internet has made it so anyone with a big idea and a little motivation can start their own online business. This has led to an explosion of blogs, online stores, and services. This is great news for entrepreneurs or people just starting out, but it also causes a problem. When everyone is selling something, […]
The moment 10-year-old JJ learned she has HIV had been carefully orchestrated for months. But for reporter John Woodrow Cox, documenting this moment and the events leading up to it were an exercise in not telling: not writing crucial details that would reveal JJ’s identity to the public, not attending events where his own identity as a reporter could compromise...
This week, Gert Boyle, the 91-year-old chairman of Columbia Sportswear, returns to the company's commercials after a decade. "It was time for us to insert some sexiness back into our advertising," she quipped of her appearance in a fall campaign from ad agency North. Show More Summary
As I'm about to turn 39, people often ask how I continue to lead a media company aimed squarely at 20-somethings. It often seems impossible to keep up with each new startup, platform or app we need to download right this second—I had...Show More Summary