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NBCU and Verizon Add AR and a Spot Thanking First Responders to Thanksgiving Parade Partnership

55 minutes agoMedia / Media Industry News : Adweek

Verizon and NBCUniversal are teaming up again this year to livestream the Macy's Thanksgiving Day Parade, in a partnership that also includes several new activations during the NBC telecast. Last year was the first time Verizon offered a 360-degree livestream of the parade on its YouTube page. This time around, Verizon has added a traveling...

The future of news (and far beyond), according to Scandinavian media giant Schibsted’s latest trends report

‘Tis the season for trend reports. The Scandinavian media giant Schibsted’s annual trends report — part predictions, part survey research, part self-promotion — is out today, free for anyone interested. The report features essays on everything from the promise and pitfalls of artificial intelligence to sustainability to the future of bicycles as a consistent mode...

Apple’s Holiday Ad Just Dropped, and It’s as Enchanting as You’d Expect

Do you believe in love at first sight? Or love over the transfer of an earbud? That's the subject of "Sway," this year's holiday ad from Apple. It follows a woman walking down a snow-dusted street. She briefly stops to whip out her iPhone X and put on Sam Smith's "Palace"--transmitted through her AirPods, natch--and...

How Brands Can Still Win Over Customers as Attention Spans Decrease on Social

Facebook users spend an average of 1.7 seconds with any piece of mobile content on the platform, compared to 2.5 seconds on desktop. Those interactions become even briefer with younger audiences, and they are growing shorter all the time. This presents a significant challenge for brands as they increasingly using mobile as part of their...

Care Names BBH NY Its Agency of Record After Review Sparked by New CMO

Following a review, global humanitarian organization Care chose its first advertising agency of record since 2014--BBH New York. The Publicis Groupe shop is tasked with developing a new integrated marketing campaign to bring awareness to the Atlanta-based nonprofit founded in 1945. The campaign will specifically focus on Care's commitment to empowering women and girls as...

Google Is Quietly Building a Facebook Page Killer for Local Businesses

In case you missed it, topping the 2017 American Customer Satisfaction Index, which evaluates how users feel about internet social media companies, was none other than Google+--that's right, Google's "failed" social network, which many people are unaware still exists. Launched in 2011, Google+ was Google's attempt to compete with Facebook, Twitter and other rising social...

In Turkey, use of Facebook and Twitter for news is falling, and WhatsApp is rising

The Reuters Institute for the Study of Journalism released a Turkey-specific supplement to its annual Digital News Report. The supplement, by Servet Yanatma, offers a look at what it’s like to be a media consumer in a highly polarized environment, where roughly the same percentage of people trust the news overall (40 percent) and distrust...

“Checking Twitter…while being rushed into a bunker”: Considering fake news and nuclear war

Coming soon: The Disinformation Action Lab. Part of a group of Knight grants announced last week: The Data & Society Research Institute is getting $250,000 to launch the Disinformation Action Lab, which will “use research to explore issues such as: how fake news narratives propagate; how to detect coordinated social media campaigns; and how to...

Can Canada build its own independent podcast industry in the True North strong and free?

Welcome to Hot Pod, a newsletter about podcasts. This is issue 141, published November 21, 2017. Lock down that turkey, folks. And for you vegans, long live the Garsquashroom. Notes from north of the border. When it comes to the Canadian podcast industry, there seems to be a lot to talk about. At least, that’s...

Here are three tools that help digital journalists save their work in case a site shuts down

The abrupt shutdown of the Gothamist and DNAinfo local news networks earlier this month was a stark reminder to digital journalists who want archives of their stuff: Back it up! Back it up! It isn’t just that news apps and digital interactives won’t last forever; as my colleague Shan Wang wrote in September in a...

Did You Follow Any Internet Research Agency Facebook Pages or Instagram Accounts?

Facebook users will soon have a way to determine if they liked or followed any pages or Instagram accounts that were aimed at swaying the results of the 2016 U.S. presidential election. The social network announced in a Newsroom post that it is creating a portal to enable users to find out if they liked...

Marketers Fear the FCC’s Plan to Kill Net Neutrality Could Increase Advertising Prices

Yesterday, the FCC unveiled its plan to totally dismantle Obama-era rules that require internet service providers to treat web traffic equally. The proposal--which the agency will vote on next month--would allow companies like Verizon, Comcast and AT&T to block or at least slow web traffic. While many platforms and internet rights advocates agree that ending...

Why Ogilvy’s Worldwide CEO Is Streamlining Both Agency Structure and Technology

John Seifert, the worldwide CEO of Ogilvy & Mather, has spent the past year and a half implementing what he calls the "Next Chapter" of the agency. That next chapter, which he presented last year to WPP CEO Sir Martin Sorrell, includes both streaming the agency's structure and the technology it uses. "We live in...

The Facebook Communities Summit Is Coming to Europe

The Facebook Communities Summit is heading across the pond. FCS Europe will take place in London Feb. 8 and 9, 2018, vice president for Europe, the Middle East and Africa Nicola Mendelsohn announced in a Newsroom post. Group administrators, event organizers and page admins will be able to attend workshops and panels to learn new...

This Media Studio Is Bringing Multicultural Content to Families Around the World

Encantos Media Studios, a public benefit corporation, aims to produce stories from unique perspectives that everyone can relate to, regardless of their background. Its main goal is to create purpose-driven family entertainment that serves a purpose: to connect people with engaging stories and to foster understanding and empathy around the world. Show More Summary

The 4 Secrets Successful Brands Use to Grow Their Facebook Fan Bases

While a handful of other social networking platforms have emerged over the years, Facebook still remains the staple of the bunch. If you want to be successful in digital marketing, you have to get Facebook right. But what do leading brands do in order to cost-effectively grow their likes? They have more than a few...

What Brand Marketers Need to Know about Mobile Ad Fraud

Ad fraud remains a pernicious problem for marketers and the entire digital advertising ecosystem despite several worthy industry initiatives looking at tactics to address it. Recently, the issue prompted Google to issue refunds on its fees to advertisers whose ads reached bots rather than humans. And ad fraud is costly--estimates hover anywhere from $7.2 billion...

20 of the World’s Funniest Ads You Might Have Missed This Year

There's certainly no shortage of stellar storytelling and wry humor in today's advertising world, but few have time to sift through the internet sludge each day to find those nuggets of quality. Luckily, the Epica Awards, selected by a jury of international advertising journalists (including myself), offers a nice chance near the end of each...

YouTube Revealed Its Top Trending Thanksgiving Foods for 2017

Ahead of Thanksgiving in the U.S., YouTube revealed the top trending Thanksgiving foods on its platform in November, as well as the top trending overall foods so far this year. For November, YouTube said the top 10 trending Thanksgiving foods in the areas of "how-to" and recipes are: Turkey Stuffing Gravy Yams Apple pie Mashed...

Minecraft’s Upgraded Look Is So Special, They Made a Glee-Caliber Musical About It

We love it when games go musical. And if you happen to love both Minecraft and Broadway, this number is for you. Created to promote its upcoming Super Duper Graphics Pack, Minecraft released "The Super Duper Minecraft Musical!" The peppy video, which takes place in the boxy universe where anything is possible (as long as...

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