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Shirts on, Boys. Abercrombie Says It's Done With Sexualized Marketing

Have we seen the last of Abercombie & Fitch's shirtless models? In an attempt to refresh the brand, Abercrombie is looking to shake off its ab-oriented image. By the end of July, the brand, along with its sister brand Hollister, will no longer use sexualized marketing tactics, including its famed shirtless in-store models. Show More Summary

Yet Another MSNBC Host Reportedly Hasn’t Paid Their ‘Fair Share’ Of Taxes

MSNBC host Toure reportedly owes about $60,000 in unpaid taxes to the state of the New York pursuant to two tax warrants, the fourth host on the cable network with tax issues. Toure (Toure Neblett), one of the co-hosts of The Cycle, now apparently joins his other liberal/progressive colleagues Melissa Harris-Perry, Joy Reid, and Rev. Show More Summary

An L.A. Agency's Grassroots Drought Initiative Has Grown Into a Citywide Campaign

As California's drought continues to worsen, the city of Los Angeles has turned to a local ad agency to help change residents' water habits. The "Save the Drop" campaign, produced by Omelet, L.A., officially launched this week in conjunction with Earth Day and urges area residents to shift the way they use the state's increasingly precious resource. Show More Summary

Brand Genius 2015 Call for Submissions

For over 25 years, Adweek's Brand Genius Awards have saluted best and brightest minds in marketing—but we need your help in finding them. Do you know a fearless marketer who bursts with ideas, breaks with convention, and delivers measurable results? Then please, introduce us. Show More Summary

Check Out These Photos From the 2015 FX Upfront

Call it bowling for ad dollars. FX held its 2015 upfront event at Lucky Strike Lanes in New York Wednesday night. For the sixth year in a row the 21st Century Fox network corralled its talent for a night of bowling with assorted ad buyers and media. Show More Summary

As Firestorm Grows Around Media Kickbacks, the Industry Launches a New Task Force

It has been called (by 4A's President Nancy Hill, specifically) the ad industry's "elephant in the room." The issue? Allegations of media agencies pocketing discounts on volume media buys and not sharing the "kickbacks" with clients....Show More Summary

BET Announces 7 New Shows and Looks Beyond TV for Growth

Singer Tyrese was dubbed the "Mayor" of the BET upfront presentation Thursday night at New York's Jazz at Lincoln Center. His constituents included Brandy, Kelly Rowland, Mack Wilds, Whoopi Goldberg and Queen Latifah. The night was full...Show More Summary

Mobile Will Be Huge at the NewFronts, but Presenters Will Talk About It Differently

AOL will deliver its Digital Content NewFronts presentation on Tuesday evening, and reps for the tech player told Adweek that roughly 50 percent of its two-hour showcase will focus on mobile. It's not as if the words "smartphone" and...Show More Summary

Accounts in Review: Coke Joins the Long List of Media Searches

The media account frenzy continues. A week after searches for Visa and Coty surfaced, Coca-Cola bubbled up with a review of its U.S. media business. Spending on the account grew 27 percent last year to more than $400 million and is expected to rise again this year. Show More Summary

As Mobile Travel Bookings Grow, This Private Jet Charter Service Is Catching Up

While the mobile boom took off for commercial travel brands a few years ago, the private sector has been noticeably slower to make the shift to digital. But that's starting to change for high-end players like Skyjet, a private jet charter service. Show More Summary

File Under: Grant Proposals I Wish I’d Written

Arthur Raney (Florida State University), Mary Beth Oliver (Penn State), Sophie Janicke (University of Arkansas) and Robert Jones (Public Religion Research Institute) will spend the next three years researching whether good news can help make us better people. Show More Summary

New York Life Launches a Creative Agency Review

Another insurance company is launching an agency search: New York Life is reviewing the creative business currently handled by Havas Worldwide, a client rep confirmed. The largest mutual life insurance company in the U.S. spent $74 million on media in 2014, according to Kantar Media. Show More Summary

Ad of the Day: Apple Watch Gets Three Grand 60-Second Spots for Launch Day

The Apple Watch is here, and with it come the first true commercials for the device. And they're less about product features and more about how the watch will fit seamlessly into life—and improve it in innumerable ways. Three grand 60-second spots rolled out on YouTube early Friday. Show More Summary

Factchecking’s impact

Political factchecking has grown up over the course of the past three presidential elections. Launched in 2003, FactCheck.org examined candidates’ claims during the 2004 campaign and was even incorrectly cited by Vice President Dick Cheney during a debate. Show More Summary

Morning Report for April 24, 2015

Home-improvement chain Menard sues Toledo Free Press for not disclosing lower distribution numbers or adjusting ad rates. (toledoblade.com) Comcast’s not getting Time Warner Cable – or Vox Media. (fortune.com) “If you hold on to [a newspaper job], your wages probably aren’t keeping pace with inflation. But public relations is growing, and the … Read More

American Greetings' Apple Watch App Features an Emoji-like Taco

Lines may be shorter than expected at stores today, but people are finally starting to get their Apple Watches. And when they do, they'll start downloading a bevy of branded apps—including, maybe, one from American Greetings. The brand's justWink app sends out digital greeting cards and "winks," animated characters that resemble emojis and GIFs. Show More Summary

Revenue Grows at IPG But Company Still Records a Loss

Revenue grew overall and organically at Interpublic Group in the first quarter of 2015, but the company still recorded a net loss. The loss totaled $1.8 million, but that's a vast improvement from the same quarter last year, when the net loss was $20.9 million. Show More Summary

24 Hours in Advertising: Friday, April 24, 2015

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: WPP's revenue up for Q1 WPP reported revenue jumped 8 percent in the first quarter, but admitted that 2015 will be a bit of an uphill battle without big events like the Olympics or the World Cup. Show More Summary

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