Budweiser today released its second Super Bowl 50 spot, a follow-up to last year's "Brewed the Hard Way." The Anheuser-Busch brand will run a 30-second version of the spot, "Not Backing Down," created by Anomaly in New York, during the Big Game. Show More Summary
Want more election coverage right in your company’s Slack? On Friday, The New York Times rolled out NYT Election Bot, which anyone can add to their Slack channel to receive “live results and updates on the 2016 elections from The New York Times. You can also submit questions to the newsroom by using the command...
January was a good month for The Conversation U.S. (TCUS), the American edition of the nonprofit site first launched in Australia as a platform seeking to offer in-depth, reliable takes on the news cycle. TCUS saw 540,000 unique visitors to its main site last month, but because all of its pieces are published under a...
Ask yourself this question: Is it sufficient to protect journalists who report classified information while sources go off to prison? During the last half decade, a growing roster of national-security reporters has withstood government pressure to reveal confidential sources. Show More Summary
Super Bowl 50 is only three days away, but it's not too late for an advertiser to squeak into the game: CBS is still speaking with marketers about 30-second spots and might not finish those talks until hours before kickoff. "We're almost to the finish line," said Jo Ann Ross, CBS president of network sales. Show More Summary
Mobile shopping isn't going anywhere this year. More than 60 percent of omnichannel shoppers said they plan to start making purchases using mobile devices or will do so even more in the upcoming year, according to a new study released today by Facebook. Show More Summary
Oreo's viral “Dunk in the Dark" tweet may be the most recognized example of real-time Super Bowl marketing, but plenty of other brands have achieved similar social success (or mighty fails) by latching on to pop culture during the Big Game since then. Show More Summary
Instead of running a $5 million Super Bowl ad, Bose wants social-media users to jam out. The music-electronics brand is taking tweets and turning them into lyrics for its FanTracks initiative, which was created by New York agency 360i and is focused on Twitter and a dedicated Tumblr blog. Show More Summary
In the 16 months since the news startup Billy Penn launched, the media landscape in Philadelphia, the site’s home city, has changed dramatically. The major dailies made a radical shift to a nonprofit model, the alt-weekly City PaperShow More Summary
Pepsi is playing homage to its pop culture and musical history this year in its pre-halftime show spot, "The Joy of Dance," starring Janelle Monáe. Monáe, whose unique style and talents can be hard to peg to pigeonhole into any one genre,...Show More Summary
Perennial Big Game advertiser Jack in the Box is returning for Super Bowl 50 with another regional spot from its new creative agency of record, David&Goliath. It's the second ad the agency will run in this year's Big Game—"Walken Closet" is its seventh consecutive Super Bowl ad for Kia. Show More Summary
Sports Illustrated has been around for 62 years, but it's a newbie when it comes to mobile. Though the longstanding sports brand has launched a few specific apps for its Kids and Swimsuit products, today SI rolled out its first comprehensive mobile app that houses all of its offerings under one roof. Show More Summary
No More is returning to the Super Bowl with a public awareness spot that uses a text message exchange between two friends to alert viewers to the signs of domestic violence and sexual assault. Like last year's spot, the execution is subtle and shows no violent images. Show More Summary
At 7am Tuesday morning, Franklin Tucker has been awake for nearly 21 hours. And in a few short hours, he’ll start another 21-hour day. Tucker is the editor in chief of the Belmontonian, a hyperlocal news site for the Boston suburb of Belmont where he lives. A journalist for 25 years, Tucker also serves as the site’s sole reporter, as...
The GroupM media network MEC is making changes to its top management team: Stuart Bowden, formerly joint CEO of MEC in the U.K., is the new global chief strategy officer while Pele Cortizo-Burgess, global integrated planning director, moves into the new role of global chief creative officer. Show More Summary
A funny thing happened this week on the way to that big cable box in the sky: three of the largest U.S. cable operators actually added subscribers. In releasing their fourth quarter and full-year earnings for 2015, Time Warner Cable, Comcast and Charter Communications all posted subscriber gains for the past quarter. Show More Summary
Brands have a number of new ways to interact with followers on Twitter this year, including event targeting, Promoted Moments, Periscope livestreams, Periscope video within promoted tweets and conversational ads. And while using theShow More Summary
Best lip-syncing ever? This fun, innovative spot from TBWA\Chiat\Day, touting the Feb. 15 Grammy Awards telecast on CBS, takes the practice in an unexpected direction. The work features a catchy mashup of tracks from all five Album of the Year nominees: Kendrick Lamar, Alabama Shakes, Chris Stapleton, Taylor Swift and The Weeknd. Show More Summary
Super Bowl ad hashtags are often relegated to the Internet trash heap, but Esurance is tackling that issue head-on in this year's game day ad. Starting today, people can retweet messages from the company's Twitter handle tagged #EsuranceSweepstakes for a chance to win up to $1 million. Show More Summary
In the midst of a lackluster sophomore season, Serial is diving back into the case that made the podcast a breakthrough hit last year. Host Sarah Koenig is putting the second season on hold for a few days while she covers the subject of Season 1: Adnan Syed and his attempt to get a new trial for the 1999 murder of Hae Min Lee. Show More Summary