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How Multichannel Networks Are Grooming the Next Generation of Video Stars

With marketers and media buyers putting social stars PewDiePie, Lilly Singh and Logan Paul into heavy rotation, multichannel networks now are incubating the next wave of talent through a host of development programs such as Maker Studios' Spark initiative, which is funding some 30 different creator projects. Show More Summary

BuzzFeed Is Now Getting 7 Billion Content Views a Month

Despite a stage overloaded with emojis, BuzzFeed's NewFronts presentation was refreshingly simple and free of the bells and whistles buyers are likely to be inundated with over the next two weeks. BuzzFeed's message to advertisers and...Show More Summary

Nestlé Reintroduces Dreyer's Ice Cream to the World With Campaign Featuring Real-Life Families

Dreyer's has long been a steady presence in your neighborhood supermarket's ice cream aisle, but a new campaign from Goodby Silverstein & Partners aims to reintroduce this classic brand of sweets to the public at large with a very simple...Show More Summary

These 2 Agency Execs Are Getting Schooled in Programmatic as Google's Newest 'Interns'

A few months ago, BBDO San Francisco's CEO Jim Lesser was chatting with executive creative director Matt Miller about the agency's upcoming summer internship program and discussing how quickly technology is changing advertising whenShow More Summary

8 Advertising and Editorial Initiatives Bloomberg Media Is Unveiling Today

Bloomberg Media's second-ever presentation at the Digital Content NewFronts today featured a pair of major themes: the publisher's growing video content and how it's leveraging more data to attract advertisers. New York-based Bloomberg revealed that it's now garnering 20 million monthly video views while doubling its video streams in the past year. Show More Summary

Ad of the Day: Puma Made a Robot for Runners That Races Them Around the Track

Lots of brands are getting into wearable tech. But Puma decided to make some "raceable" tech in the form of a little robot pin wheels that follows the lines on racing tracks and pushes runners to hit any pace, and eclipse it. J. Walter Thompson worked with Puma on the "BeatBot," which is explained in the video below, featuring a cameo by Usain Bolt. Show More Summary

'Miami is the best news town': A photojournalist reflects on a 40-year career

Over a 40-year career at The Miami Herald, Tim Chapman covered more than 50 hurricanes, rolled up on thousands of crime scenes and parachuted, figuratively speaking, into wars and coups around the region—though those who know him wouldn’t be surprised if he jumped out of a plane to get a photo. His images recorded the best and the very worst...

IBM's Watson Helped Fashion House Marchesa Design a 'Cognitive Dress' for the Met Gala

IBM's Watson is set to make a splash on one of fashion's biggest stages: the Metropolitan Museum of Art's annual gala. IBM teamed up with design house Marchesa to create an interactive dress, which will debut tonight on the Met's red...Show More Summary

Imgur Survey Finds Millennials Are Cool With Being Geeky

In 2004, a band called Say Hi To Your Mom came out with "Pop Music of the Future," which presciently describes the modern geek from the perspective of the ever-migrating millennial moving to Brooklyn and beyond. "she's got a loft space akes...Show More Summary

How Activision Invaded Black Ops 3 This Weekend to Begin the Marketing of Infinite Warfare

Activision could have announced its brand-new Call of Duty game, Infinite Warfare, through any number of paid media outlets and reached millions of people. But why do that when you already own an entire fictional world where you canShow More Summary

New York Times Doubles Down on Virtual Reality at NewFronts

It was déjà vu all over again at The New York Times' NewFronts presentation this morning, where once again, visual storytelling—and, more specifically, virtual reality—took center stage. After kicking off the event with a live performance...Show More Summary

Big Spaceship Names Its First President After 16 Years in Business

Brooklyn-based agency Big Spaceship announced today Rob Thorsen, former managing director, has been elevated to president of the agency, effective immediately. Thorsen will be the first person in the agency's 16-year history to holdShow More Summary

Fox News Quickly Losing Ground To CNN In Coveted 25-54 Demographic

Fox News, after dominating CNN, MSNBC and other cable media outlets in the ratings for well over a decade, is no longer the unquestioned king of cable news. The news of Fox News’ demise was captured in a press release from CNN, which claims that it bested the Rupert Murdoch-owned news channel “for the fifth... Show More Summary

He and him

The television anchor told a heartwarming story of a disabled young man taken to his high school prom by 37 dates. “It was a memorable day for he and his classmates,” the anchor concluded. That’s a common error that occurs in writing more than it does in speech. As we frequently say, pronouns can be difficult. As we did previously...

Hulu Will Sell a Skinny Bundle of TV Channels That Targets Cord Cutters

Hulu has kept raising its game in the last year with an ever-expanding array of original series, acquired series and movies. But now the streaming service is making an unexpected move in its competition with fellow SVOD companies like...Show More Summary

Assembly Hires New Digital Chief

Jeff Liang is the new chief digital officer at Assembly, replacing Alan Smith, who had joined the MDC Partners' media network last March. Liang was previously svp, media lead at Starcom Mediavest Group, where he developed the Publicis agency's capabilities in audience buying, programmatic, biddable media, data and emerging technology. Show More Summary

Here's How Much Advertisers Have Increased Their Digital Video Ad Spending

The growth of online video has been well chronicled. Beginning this morning and continuing for the next two weeks, some 39 digital video players will try and persuade advertisers and media buyers to continue spending on digital. "Four...Show More Summary

After Experimenting With 360-Degree Storytelling, Publishers Are Going All-In on VR

Since its inception in 2012, Digital Content NewFronts presentations have been all about convincing marketers to double down on digital video. But this year's extravaganza seeks to raise the bar, with publishers adding more sophisticated...Show More Summary

After 11 Years in Digital Video, YouTube Wants to Take on TV-Sized Budgets

It isn't always easy to pair up the suits of the marketing world with those freewheeling kids that make the buzziest videos in the digisphere. The two sides—and more importantly, their respective brands—must have chemistry. So last July...Show More Summary

Snapchat Led the Way With Vertical Video. Will Virool Make It the New Standard?

Not so long ago, it was taboo to turn horizontal video on its head, as marketers grappled with doing more for mobile than merely refitting TV spots for smaller screens. But today, vertical video, once seen as a Snapchat anomaly, is gaining...Show More Summary

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