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Morning Report for March 27, 2015

The New Jersey radio news director who was given a Corvette loaner – thanks to Chris Christie – is still writing about the governor. I asked Eric Scott about it Thursday, but he never responded. ( Jonah Peretti‘s dumb idea: “I would raise prices [of the print New York Times] and make it … Read More

Agency Cuts and Consolidation Are Likely to Follow Kraft Heinz Merger

The bad news for agencies involved in today's announced merger of Kraft and Heinz is that the combined company will be run by a group known for fiercely cutting costs. The good news? Marketing probably won't be one of the first to go under the knife. Show More Summary

Adweek's Top 5 Commercials of the Week: March 20-27

It was a varied week in commercials, from propaganda to punch lines. Check out our picks for the week's best spots, and vote for your favorite.

Ad of the Day: Knorr Sends Mom to the Arctic to Surprise Daughter With Home-Cooked Meal

Advertisers are in love with short branded documentary films these days that are built around some sort of surprise for one of the main characters. The idea, in fact, has become clichéd—meaning a lot rests on the execution of the idea. Show More Summary

Twitter's Periscope Launch Is an Unintentional PR Coup for an Agency Called Periscope

What happens when your agency ends up having the same name as a hot new app launched by a social media giant? Well, if you're Minneapolis-based Periscope, you sit back, relax and watch a lot of accidental buzz roll in. Twitter just launched Periscope, its competitor to livestreaming app Meerkat. Show More Summary

Marketers Weigh In on Periscope Vs. Meerkat

Twitter released its live-streaming mobile app, Periscope, today, and media, agency and brand players agree it's well positioned to challenge South by Southwest darling Meerkat. Meerkat made waves at the Austin, Texas festival this month, picking up hundreds of thousands of users and becoming entangled in a brouhaha with Twitter. Show More Summary

24 Hours in Advertising: Friday, March 27, 2015

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Periscope agency soaks up some Twitter glory Twitter launched its video-streaming app, Periscope, today, and ad agency Periscope is happily reaping the benefits on Twitter. Show More Summary

ESPN, Outbrain Partnership Lets Other Marketers Get Native Placement on the Sports Site

One of the biggest names in sports is letting other publications tap into its digital audience. ESPN and content recommendation platform Outbrain announced Thursday that the two signed a multi-year, global deal. And, because Outbrain...Show More Summary

Check Out This Sweet 16 Bracket for March Madness Brands

College basketball's Sweet 16 bracket tips off on Thursday night. And while hoops fans watch to see if West Virginia can pull off a miracle and upset favorite-to-win-it-all Kentucky, the marketers for deodorant Degree Men may want to keep their eyes on financial company Capitol One. Show More Summary

How Tecate Reached 93% of Its Hispanic Target Audience on Facebook

While some brands have touted Facebook's advertising capabilities in recent years, other marketers and researchers have criticized it, so it can be difficult to figure out if paid social media works. But Tecate shared positive results with Adweek that are insightful on a few levels, particularly the red-hot space of video. Show More Summary

60 Minutes' Africa 'problem'

The media’s narrative in Africa typically falls into at least one of three narrow categories, according to Columbia Journalism School associate professor Howard French: Immense Catastrophe, White Protagonists, or Wildlife. CBS’ 60 Minutes...Show More Summary

The huge FCC fine against a Virginia station is a sign we need to rethink broadcast indecency rules

“The stroking of an erect penis on a broadcast [news] program is shocking.” Count those among the words I didn’t expect to type this week. They appear in a written notice released Monday by the FCC. It informs WDBJ, a Roanoke, VA, television station, that the FCC intends to fine it $325,000—for a July 2012 news report that included, for...

You don’t see ‘scrum’ very often, either

I think the @Brooklyn_Paper crime blotter is the only place I've seen the word "galoot" in a while — Carrie Melago (@carriemelago) March 26, 2015 Teens punch girl during brawl ( | @carriemelago (

Washington, MO, journalists would like to see Washington, DC, visitors dress up a bit

Journalists at The Missourian in Washington, MO, visited Washington, DC, last week and were disappointed by the sloppy dress of visitors to the U.S. House and Senate office buildings. An editorial in Wednesday’s paper asks: “When did wearing jeans and walking shoes (we used to call them tennis shoes) become proper dress when visiting congressmen … Read More

Newsonomics: BuzzFeed and The New York Times play Facebook’s ubiquity game

Intellectually, we all knew that the Internet was so big as to be virtually infinite. But it’s hard to know what to do with that squishy concept. Then BuzzFeed CEO Jonah Peretti outlined his all-in approach in front of a couple thousand nerds at SXSW Interactive last week. He was both surrendering to and embracing...

Obit: He smoke, drank and lied until the end

There are many great lines in this nice send-off, including: He thought everyone could, and should, live on a strict diet of salmon, canned peas and rice pilaf, and took extreme pride in the fact that he had a freezer stocked full of wild game and seafood. His life goal was to beat his wife … Read More

Morning Report for March 26, 2015

A Colorado Springs Gazette reporter says of her paper’s editorial board-written anti-marijuana series: “I wish that it had been labeled [as an opinion package] more clearly than what it was, especially online … I thought that there was a lack of transparency with that element.” ( Uber and Lyft are blamed for the … Read More

Jeff Israely: Good content marketing benefits from a smart publisher’s touch

On a recent trip down to Italy, I was thumbing through a thick copy of the Air France inflight magazine. As sleek and smartly organized as it was, the formula was still the familiar mix of fashion and travel pieces, VIP briefs and culture profiles that you reach for because it’s there. But I was...

Gazette publisher in Colorado defends controversial marijuana series

COLORADO SPRINGS, CO -- On Sunday, The Gazette, the daily newspaper here in Colorado's second-largest city, published the first of a four-day series called "Clearing the Haze," about the state's marijuana legalization experiment. SoShow More Summary

Paywall-Jumping for Dummies (Or the day the Post-Dispatch ran out of survey questions)

Letter to Romenesko From MIKE HOTCHKISS: The St. Louis Post-Dispatch’s website makes you answer questions occasionally, if you’re not a subscriber, to read an article. I’ve never seen this question before: What is the current year? The best part is that the first time I answered, the site told me to take more time and … Read More

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