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Why Eliminating Net Neutrality Is Bad for Women

The FCC's recent vote to eliminate net neutrality stands to impact some of the country's most enterprising innovators. It's a shortsighted action likely to result in unintended consequences for many individuals and businesses. One industry certain to feel the effects is online marketing. Show More Summary

Infographic: How Consumers Perceive and Respond to LGBTQ-Themed Ads

There's a fine line between authentic representation and exploiting a minority group, and many brands steer away from that space entirely. Others fear they'll lose customers by getting into "political territory." However, the times, they are a-changin', and consumers are making it known: The public is more than ready for LGBTQ representation in their ads,...

Adweek’s Arc Awards: Recognizing the Best Brand Storytelling of 2017

January is an interesting month for storytelling. At the outset you have the recently concluded Consumer Electronics Show in Las Vegas. This annual behemoth of a conference has traditionally focused on products and gadgetry. Notably, as computing power steadily increases and the promise of 5G connectivity floats tantalizingly on the horizon, brands will increasingly have...

Streaming Service Crackle Will Rebrand As Sony Crackle This Spring

Sony's free, ad-supported streaming service Crackle will rebrand as Sony Crackle this spring, the outlet announced at the Television Critics Association's winter press tour. The new name will allow Crackle--make that Sony Crackle-- "to lean into the power of what Sony stands for," Eric Berger, GM for Crackle and evp and chief digital officer for...

YouTube’s Logan Paul Projects Are On Hold ‘Indefinitely,’ But Execs Aren’t Cutting Ties With Him

YouTube executives further explained their decision to distance themselves--but not cut ties with--one of its biggest stars, Logan Paul, following the widespread criticism after he uploaded a voyeuristic video of a dead body hanging from a tree in Japan's "suicide forest." Three days ago, YouTube announced that it had dropped Paul from its Google Preferred...

VIDEO: HQ Trivia Host Scott ‘Quiz Daddy’ Rogowsky Talks About His First CES

Instead of taking off this week from his usual duties as host of the popular app-based trivia game HQ Trivia, Scott Rogowsky went live from Las Vegas, where he spent time on the showroom floor of the Las Vegas Convention Center during the annual Consumer Electronics Show. The gig, part of a partnership with Super...

Move to America? Maybe if Trump Leaves, Say Norway’s Top Creatives

President Trump this week sparked a great deal of consternation by reportedly dismissing Haiti and some African nations as "shithole countries" while desiring more immigrants from, specifically, Norway. Trump likely picked Norway because...Show More Summary

The 10 Most Anticipated Movies of 2018, and What They Say About Hollywood

Given how superheroes dominate the theatrical marketplace, and that those movies receive a seemingly endless amount of hype and publicity that can start years in advance, it's not surprising that for the second year in a row, Amoboee's list of the most-anticipated movies of the year is dominated by them. To create the list, the...

’90s Love Balladeer Edwin McCain Is Back to Sing to You About Denny’s

If you were wondering what Edwin McCain, the singer-songwriter behind the soaring 1998 hit "I'll Be," is up to these days, here's your answer. He's right here, on your electronic device, singing a gag music video about chain diner Denny's online delivery service. In the 3:30 video, the soft-rock crooner strums a guitar, emotes and...

VIDEO: How Technology Is Creating New Sonic Identities For Brands

The importance of audio as a brand marketing tool will accelerate quickly as it is increasingly twinned with AI applications to enhance consumer journeys. That was the CES 2018 take away for Pandora's newly minted CMO Aim?e Lapic, who is seeing more lifestyle brands becoming integrated into consumer electronics devices than ever before. "This trend...

A YouTube Star Explains Why Most of His Peers Can’t Make the Jump to TV

For the past couple years, several media companies have snatched up many of YouTube's most popular personalities to create content for their own linear and/or digital properties in an effort to attract their rabid millennial and Generation Z fans to their own platforms. However, only a fraction of those YouTube stars have been able to...

Facebook’s changes

[Disclosure: I raised $14 million from Facebook, the Craig Newmark and Ford foundations, and others to start the News Integrity Initiative. I personally receive no money from and am independent of Facebook.] So, here’s what’s on my mind...Show More Summary

How Technology Is Creating New Sonic Identities For Brands

The importance of audio as a brand marketing tool will accelerate quickly as it is increasingly twinned with AI applications to enhance consumer journeys and help brands develop a more holistic sonic identity. That was the CES 2018 take away for Pandora's newly minted CMO Aim?e Lapic, who is seeing more lifestyle brands becoming integrated...

Google Created a Giant Voice-Activated Gumball Machine to Promote Its Digital Assistant

Digital assistants are learning to activate a lot of things. They're used to activating phones, lights, speakers, television and cars. Now, Google is taking a more playful route to promote its own Google Assistant this week in Las Vegas. At the Consumer Electronics Show, Google has supersized the way people interact with its artificial intelligence...

Instagram: Here’s How to Stop Someone From Following You

Have you ever wanted to remove someone from your Instagram followers list? If your Instagram account is set to private, you have the ability to do so. Our guide will show you how this is done. Note: These screenshots were captured in the Instagram application on iOS. Step 1: Tap the profile icon in the...

YouTube Drops Logan Paul From Google Preferred Ad Platform After ‘Suicide Forest’ Video

YouTube has broken some direct business ties with one of its biggest stars, Logan Paul, 10 days after Paul uploaded "We found a dead body in the Japanese Suicide Forest..." to his 15 million subscribers. The video, which Paul initially called "a moment in YouTube history," quickly drew sharp criticism for its offensive, voyeuristic treatment...

The Wonderful Company Will Sit Out Super Bowl LII

After airing a 15-second spot in Super Bowl LI featuring Michael Cena as the voice of Ernie the Elephant, The Wonderful Company's Wonderful Pistachios brand will sit out Super Bowl LII. The Wonderful Company director, corporate communications Mark T. Carmel confirmed to Adweek that The Wonderful Company had "no plans around the Super Bowl this...

Lyft’s Latest Plan to Grow the Brand (and Keep Riders Safe)? Its Own Craft Beer

Lyft is on the hunt for some new customers in the Chicago area. And just what exactly is the ride-hailing app's plan to win over those coveted customers? Craft beer. Beginning next week, Lyft will partner with Baderbr?u Brewing in Chicago to create a very special craft beer called Five Star Lager. It's described as...

Why the Ikea Ad That You Pee on Is (Maybe) Not as Weird as You Thought

Ikea is no stranger to generating buzz with its advertising. But the brand's first viral ad of 2018 is unusual, even so. The magazine ad, running in Sweden, encourages the reader to pee on it. If she does so, and is pregnant, the ad reveals previously invisible text offering a discounted price on a crib--using...

China’s news agency is reinventing itself with AI

On the heels of billions of yuan of investment burrowed into China’s artificial intelligence scene, China’s state news agency has announced that it is rebuilding its newsroom to emphasize human-machine collaboration. There are already elements of this in quite a few newsrooms but this is the first announcement (I’ve seen) of a large news org...

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