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Native advertising: Another false messiah?

I’ve been waiting for this: the leak in the native advertising balloon. Tablets were going to save the news business. Not so much. Paywalls were our salvation, damnit. Nope. Native advertising is our future. Think again. Digiday reports on the latest problem with the native advertising strategy: Digital ad sales intelligence platform MediaRadar said the […]

This Company Analyzed the Faces of People Watching Olympics Ads to Measure Their Emotions

The 2016 Rio Olympics have come to an end, and over the past few weeks, marketers have spent at least $1.2 billion on national ads in hopes to making their brands known. Now, the question is: Which ones will be remembered? According to the emotion measurement firm Realeyes, 10 Olympics ads stand above the rest. Show More Summary

Every One of the 'Final Five' Gymnasts Absolutely Crushed the Internet Last Week

They call themselves the Final Five in honor of their retiring coach Martha Karolyi, but they may as well call themselves the First Ladies of Social. Simone Biles, Aly Raisman, Gabby Douglas, Madison Kocian and Laurie Hernandez—the U.S. Show More Summary

Schibsted's 3 keys for successfully monetizing mobile

“If the market is changing, why aren't you?” asks Schibsted Sweden's Frida Kvarnström. “Sometimes you need to look at your strategy and see if it matches the new channels that are offered out there.” Read more......

Clinton's New Ad Offers a Dark, Apocalyptic Look at the Weight of Trump's Words

Continuing her tactic of using Donald Trump's own words against him, Hillary Clinton today rolled out an ad that rather bluntly warns that his rhetoric could draw America into nuclear war. The ad contrasts the presidential qualitiesShow More Summary

This is not your mother's language column

An alien who read a lot of news and features reports from the past year could not be blamed for concluding that Americans must really hate their parents and grandparents, or at least reject a lot of what they liked. There’s the redecorated restaurant not suitable for Dad. “We wanted to make it look more upscale, with a little more...

Why this Mexican sports site is experimenting with as many new story formats as it can

The Mexican men’s Olympic soccer team entered its game against South Korea earlier this month needing a win to advance to the knockout round. El Tri, as the Mexican team is known, won the gold medal in 2012, but if they didn’t win they would be returning home from Rio empty handed. The stakes were...

Here’s How the Rams Are Promoting Their Return to Los Angeles

Los Angeles' 22-year span without an NFL team is coming to an end this season as the Rams return to the city after playing in St. Louis since 1995. The team is promoting its return in a new ad campaign that features its players leaping over famous L.A. Show More Summary

The 5 Biggest Issues Facing Viacom Now That Philippe Dauman Is Out as CEO

Viacom's infighting is finally over. Now it's time for the company's real work to begin. After months of battling over the future of Viacom, Sumner Redstone has officially prevailed over Philippe Dauman, who has resigned as president...Show More Summary

Ad of the Day: KFC Unveils Chicken-Scented Sunscreen, With Help From George Hamilton

The Rio Olympics may be over, and we're quickly heading toward Labor Day. But there's still time left to enjoy the summer rays. And who can better advise us on how to soak up the sun than the famously brown George Hamilton? In its latest campaign, KFC picked Mr. Show More Summary

Government requests to Google for user data grow by a third

SURVEILLANCE: Google’s Transparency Report, published on July 19th, shows that government requests for user data related to Google and YouTube use increased last year by almost one third worldwide. Read more......

After 14 years, Gawker.com is officially dead. Here are some numbers to remember its life by

By now you’ll have heard that after 14 years, Gawker.com will publish no more. Univision, the new owner of Gawker.com’s sibling sites, likely decided it didn’t want to deal with the Gawker Media flagship’s baggage. Gawker’s writers are being folded into other sites like Deadspin, Gizmodo, and Jezebel, or into other parts of Univision (though...

Speedo Drops Ryan Lochte After Rio Scandal, Will Donate $50,000 of His Fee to Charity

Speedo has ended its relationship with U.S. Olympian Ryan Lochte, a decision that comes after the swimmer was accused of fabricating his tale of being robbed in Rio de Janeiro. "Speedo USA today announces the decision to end its sponsorship of Ryan Lochte," the brand announced in a statement. Show More Summary

Longtime Real Simple Editor Steps Down Amid Changes at Time Inc.

Another changing of the guard is afoot at Time Inc., where Real Simple's longtime editor in chief Kristin van Ogtrop announced today that she'll soon be stepping down from her post at the 16-year-old magazine. Van Ogtrop joined Real Simple as editor in 2003, making her the longest-serving editor in chief at a Time Inc. Show More Summary

Platform aimed at audience interaction generates story ideas, goodwill

One morning in January, Elizabeth Marlow was on her way to work listening to KALW in San Francisco, her favorite local public radio station, when she heard an announcement encouraging listeners to share questions they wanted the station to investigate. So Marlow, a nurse practitioner who has lived in the Bay Area for 18 years, went to the KALW site...

How does your newsroom share the data behind your data journalism with the public? Fill out this survey!

When your news organization publishes data stories, does it always publish a “nerd box” alongside it, explaining the methodology behind the analysis and detailing decisions made along the way? Does it publish the complete raw data set, in its naked glory? Or does it publish a cleaned-up version of the data? Or nothing at all?...

IAB Expands Its International Reach With New Dmexco Partnership

The Interactive Advertising Bureau has inked a deal with Dmexco, one of the world's largest digital media and technology conferences. As part of its role as Dmexco's official international partner, the IAB will send its execs to speak at the conference held in Cologne, Germany on Sept. Show More Summary

Adweek Announces Winners of the 2016 Brand Genius Awards

Adweek is pleased to announce the winners of its annual Brand Genius Awards. Now in their 27th year, the awards recognize the talented men and women behind the most inventive, ambitious and successful brand-building efforts across 10 categories. Show More Summary

Melania Trump Apology And Retraction From ‘The Inquisitr’

A story published within the last week at the Inquisitr had attributed to unfounded rumors and innuendo regarding model Melania Trump, wife of Republican Presidential candidate Donald Trump, and her life prior to her marriage. WhileShow More Summary

The transformation of Right to be Forgotten into Right to Forget the News

In the last couple of months European courts have taken particularly troubling decisions on grounds of right to be forgotten, resulting in unprecedented constraints to the news media. Less than two months after the Belgian paper Le Soir’s...Show More Summary

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