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Budweiser Swaps Puppies for Clydesdales in Its Second Super Bowl 50 Spot

Budweiser today released its second Super Bowl 50 spot, a follow-up to last year's "Brewed the Hard Way." The Anheuser-Busch brand will run a 30-second version of the spot, "Not Backing Down," created by Anomaly in New York, during the Big Game. Show More Summary

The New York Times’ new Slack 2016 election bot sends readers’ questions straight to the newsroom

Want more election coverage right in your company’s Slack? On Friday, The New York Times rolled out NYT Election Bot, which anyone can add to their Slack channel to receive “live results and updates on the 2016 elections from The New York Times. You can also submit questions to the newsroom by using the command...

The Conversation expands across the U.S., freshly funded by universities and foundations

January was a good month for The Conversation U.S. (TCUS), the American edition of the nonprofit site first launched in Australia as a platform seeking to offer in-depth, reliable takes on the news cycle. TCUS saw 540,000 unique visitors to its main site last month, but because all of its pieces are published under a...

Should journalists care if sources go off to prison?

Ask yourself this question: Is it sufficient to protect journalists who report classified information while sources go off to prison? During the last half decade, a growing roster of national-security reporters has withstood government pressure to reveal confidential sources. Show More Summary

3 Days Before the Super Bowl, CBS Is Still Finishing Up Its In-Game Ad Sales

Super Bowl 50 is only three days away, but it's not too late for an advertiser to squeak into the game: CBS is still speaking with marketers about 30-second spots and might not finish those talks until hours before kickoff. "We're almost to the finish line," said Jo Ann Ross, CBS president of network sales. Show More Summary

Here's Why People Choose to Shop—or Not to Shop—on Their Phones

Mobile shopping isn't going anywhere this year. More than 60 percent of omnichannel shoppers said they plan to start making purchases using mobile devices or will do so even more in the upcoming year, according to a new study released today by Facebook. Show More Summary

8 Buzzy Super Bowl Social Moments That Weren't Oreo's Epic 'Dunk in the Dark'

Oreo's viral “Dunk in the Dark" tweet may be the most recognized example of real-time Super Bowl marketing, but plenty of other brands have achieved similar social success (or mighty fails) by latching on to pop culture during the Big Game since then. Show More Summary

Bose May Just Turn One of Your Super Bowl Tweets Into a Norwegian Metal Song

Instead of running a $5 million Super Bowl ad, Bose wants social-media users to jam out. The music-electronics brand is taking tweets and turning them into lyrics for its FanTracks initiative, which was created by New York agency 360i and is focused on Twitter and a dedicated Tumblr blog. Show More Summary

Amid big changes in Philly media, startup Billy Penn sticks to its vision

In the 16 months since the news startup Billy Penn launched, the media landscape in Philadelphia, the site’s home city, has changed dramatically. The major dailies made a radical shift to a nonprofit model, the alt-weekly City PaperShow More Summary

Janelle Monae Will Kick Off Pepsi's Halftime Show With This Dance Through the Decades

Pepsi is playing homage to its pop culture and musical history this year in its pre-halftime show spot, "The Joy of Dance," starring Janelle Monáe. Monáe, whose unique style and talents can be hard to peg to pigeonhole into any one genre,...Show More Summary

Jack Crosses the Delaware in Jack in the Box's Super Bowl Spot by David&Goliath

Perennial Big Game advertiser Jack in the Box is returning for Super Bowl 50 with another regional spot from its new creative agency of record, David&Goliath. It's the second ad the agency will run in this year's Big Game—"Walken Closet" is its seventh consecutive Super Bowl ad for Kia. Show More Summary

Sports Illustrated's First Comprehensive App Has a Feature That Could Boost Video Views

Sports Illustrated has been around for 62 years, but it's a newbie when it comes to mobile. Though the longstanding sports brand has launched a few specific apps for its Kids and Swimsuit products, today SI rolled out its first comprehensive mobile app that houses all of its offerings under one roof. Show More Summary

NFL and No More Is Running Another Subtle Super Bowl Spot on Domestic Violence

No More is returning to the Super Bowl with a public awareness spot that uses a text message exchange between two friends to alert viewers to the signs of domestic violence and sexual assault. Like last year's spot, the execution is subtle and shows no violent images. Show More Summary

It takes two jobs and 21 hours a day to run a hyperlocal news site

At 7am Tuesday morning, Franklin Tucker has been awake for nearly 21 hours. And in a few short hours, he’ll start another 21-hour day. Tucker is the editor in chief of the Belmontonian, a hyperlocal news site for the Boston suburb of Belmont where he lives. A journalist for 25 years, Tucker also serves as the site’s sole reporter, as...

MEC Promotes 2 Employees in Top Management Shift

The GroupM media network MEC is making changes to its top management team: Stuart Bowden, formerly joint CEO of MEC in the U.K., is the new global chief strategy officer while Pele Cortizo-Burgess, global integrated planning director, moves into the new role of global chief creative officer. Show More Summary

How Big Cable Is Stemming the Cord Cutting Tide

A funny thing happened this week on the way to that big cable box in the sky: three of the largest U.S. cable operators actually added subscribers. In releasing their fourth quarter and full-year earnings for 2015, Time Warner Cable, Comcast and Charter Communications all posted subscriber gains for the past quarter. Show More Summary

Here's How Brands Should Create Their Real-Time Super Bowl Strategy for Twitter

Brands have a number of new ways to interact with followers on Twitter this year, including event targeting, Promoted Moments, Periscope livestreams, Periscope video within promoted tweets and conversational ads. And while using theShow More Summary

Ad of the Day: Album of the Year Nominees Sing on Posters in Cool Grammys Promo

Best lip-syncing ever? This fun, innovative spot from TBWA\Chiat\Day, touting the Feb. 15 Grammy Awards telecast on CBS, takes the practice in an unexpected direction. The work features a catchy mashup of tracks from all five Album of the Year nominees: Kendrick Lamar, Alabama Shakes, Chris Stapleton, Taylor Swift and The Weeknd. Show More Summary

Cash-Encrusted Football Crashes Through Everyday Life in Esurance Super Bowl Ad

Super Bowl ad hashtags are often relegated to the Internet trash heap, but Esurance is tackling that issue head-on in this year's game day ad. Starting today, people can retweet messages from the company's Twitter handle tagged #EsuranceSweepstakes for a chance to win up to $1 million. Show More Summary

Serial Dives Back Into Adnan Syed Case

In the midst of a lackluster sophomore season, Serial is diving back into the case that made the podcast a breakthrough hit last year. Host Sarah Koenig is putting the second season on hold for a few days while she covers the subject of Season 1: Adnan Syed and his attempt to get a new trial for the 1999 murder of Hae Min Lee. Show More Summary

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