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Morning Report for May 21, 2015

Boston Herald newsroom union members reject a no-raise contract by a 32-26 vote. ( Ken Doctor: “News companies should buy Yelp and use it as the foundation of the next generation of local news and information sites and apps.” ( MailOnline’s growth slows, despite its push into the U.S. ( Jake … Read More

What NBC Needs to Do to Remain the No. 1 Network

Four years ago, NBC was stuck in fourth place among adults 18 to 49, the same last-place slot it occupied among the major broadcasters since Friends went off the air in 2004. But, the network has clawed its way back to the top, reclaiming the No. Show More Summary

Newsonomics: Buying Yelp — and making it the next core of the local news and information business

Yelp’s for sale, and the news has generated the usual, now-tiresome lists of potential buyers: Google, Amazon, Apple, Yahoo, Facebook. It’s like all the money in the business world slid off one end of the table and sluiced down to Silicon Valley. Forget the old spend-a-week-without-the-Internet experiments; is it possible to spend a week without...

Bernie Sanders can't win: Why the press loves to hate underdogs

On the eve of the 1948 presidential election, Newsweek asked the 50 reporters on President Truman’s campaign train to forecast the winner. To a man they went the way the Chicago Tribune infamously would on election night: "Dewey defeats Truman." Lay historians will recall that not only did Truman defeat Dewey; he clobbered him. Sorting out how the media got...

Ad of the Day: Delta Stuffs the Entire Internet Into Its Latest Brilliant Safety Video

Delta claims to have made the "Internetest inflight safety video on the Internet." And by Keyboard Cat, I think they're right. Where else, after all, will you see a cat in a shark suit on a Roomba on a plane? The video, from Wieden +...Show More Summary

The Top 10 Ways David Letterman’s Final Late Show Was Perfect

For his 6,028th and final late night broadcast on Wednesday, David Letterman saved his best—or at least, his "best of"—for last, as the legendary host stepped down after 33 years. Befitting a talk show legend, Letterman's Late Show swan song was exactly what longtime fans had hoped for: chock full of funny and nostalgia. Show More Summary

24 Hours in Advertising: Thursday, May 21, 2015

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Spotify is now in the video business Spotify announced it will soon offer more than just music: The streaming company will add video clips and audio shows to its library. Show More Summary

Oregon newspaper apologizes for putting adult entertainment ad next to kids’ page

Salem (OR) Statesman Journal executive editor Michael Davis tells readers: We had an unfortunate juxtaposition of advertising and editorial content in our print edition today, one that we regret. It is the rare day when our institutional safeguards fail us, but they did, allowing a full-page ad for a grand opening of an adult entertainment … Read More

Dear ‘rocker’ candidate: Leaving your name off a headline isn’t ‘political gamesmanship’

John Roderick of the indie rock band The Long Winters is running for Seattle city council and needs to have someone on his campaign staff explain that the headline writer isn’t his enemy. (Also, Roderick’s name is spelled correctly in the Seattle Times story.) I asked the Seattle Times if it wanted to respond to … Read More

Will Wireless Carriers Really Kill Mobile Advertising or Is It Just a Bluff?

Roi Carthy is ready to flip the switch that blows up mobile advertising. His company is threatening to hand a nuclear option to wireless carriers that would eliminate most mobile ads that make money for big tech companies, especially Google. Show More Summary

Mondelez Bets Big on E-Commerce With Shoppable Ads and 'Buy Now' Buttons

Mondelez International—the makers of Oreo cookies, Cadbury chocolate and Trident gum, among other treats—quietly started becoming an e-commerce brand with a a small test in Europe earlier this year. Now, Mondelez plans to convert all...Show More Summary

A new website wants to disrupt how freelancers do business

It was over a dinner of Chinese food that the seed for Scott Carney’s new business was formed. Carney, a book author and journalist, was catching up last year with a friend who writes for The New Yorker. The conversation drifted to the value of the written word, and soon the two friends started calculating how much top magazines pay...

What's Funny About Truck Leasing? A Lot, Penske Hopes to Show in Its New Campaign

Penske Truck Leasing is looking to bring a little levity to the business-to-business world with a new, digitally focused ad campaign from The Martin Agency. The spots feature various scenarios in which Penske can help consumers or business...Show More Summary

K-Swiss Shows Why Kik Video Could Be Huge for Brands

Kik has launched a new video ad experience—and it appears to really get people watching by offering rewards for their time. The millennial-minded messaging app is letting users choose which ads to watch in exchange for points, and one of the first major brands to try a campaign is K-Swiss, a footwear marketer looking for a resurgence. Show More Summary

USA Today editor criticizes Romenesko tipster’s report about editors taking buyouts

USA Today editor-in-chief David Callaway says of this Tuesday post: I think the story yesterday misrepresented the depth of the talent in the newsroom… [including] a ton of great social [media] people, and data people and news people who are taking over some of the more prominent positions in the newsroom. There’s been goodbyes, there’s … Read More

Spotify Adds Video, Original Content and Spotify Running

Spotify… it's not just for music anymore. The Anglo-Swedish company best known for streaming music is aiming to become a 24-hour entertainment destination announcing new video offerings at an event in New York City this morning. Spotify,...Show More Summary

Ball State (and everyone else) loves Dave

Ball State administrators, who pay tribute to David Letterman on their home page today, note that he has “consistently doted on his alma mater – routinely referring to [the school mascot] cardinals as ‘the fiercest robin-sized bird in the animal kingdom.'” Today’s Ball State Daily has stories about the talk-show host’s retirement, and students thank … Read More

We have a ‘surprise winner’ on ‘The Voice’

Romenesko reader David Rutter writes: The perils of promotion strike once again. [Chicago NBC affiliate] WMAQ had one of those red-face moments Tuesday night. After the conclusion of “The Voice” in which the season winner for it big ratings winner was announced, the 10 p.m. newscast had a banner and promo ready to run. Unfortunately … Read More

LendingTree Hires Grey San Francisco to Expand the Brand's Message

LendingTree is moving its creative business to Grey S.F. from Merkley + Partners, the marketer's agency of nearly three years. Grey landed the assignment after a review that began with 11 agencies and came down to three finalists, sources said. Show More Summary

Chemical Company Joins Staggering List of Marketers to Launch Media Reviews

Marketers apparently have a fever right now, and the only prescription is more media reviews. The latest is BASF, which is reviewing its global planning and buying business, now handled by UM. UM has been invited to defend, and the process is expected to stretch through the summer. Show More Summary

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