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What makes people willing to pay for news online? Quality content; a clean, convenient reading experience

If you build a quality news brand and deliver that news in a quality format that’s convenient, customizable, and clean, readers will come — and maybe pay. This is according to a qualitative report published Friday that was commissioned by the Reuters Institute and undertaken by the firm Kantar Media (with funding from Google’s Digital...

Deborah Liu Will Give Facebook Marketplace Her Undivided Attention

If there were any doubts that Facebook is serious about its Marketplace feature, a recent personnel move should quell those doubts. Facebook confirmed that longtime vice president of platform Deborah Liu will turn all of her attention to Marketplace, the shopping and listing feature the social network introduced last October, changing her title to vp...

ESPN Anchor Jemele Hill Benefits From ‘Black Privilege,’ Clay Travis Claims

Jemele Hill apparently faced no disciplinary action from ESPN after accusing President Trump of being a white supremacist on Twitter because of the sports network’s embrace of identity politics. That is the contention of ESPN criticShow More Summary

Facebook Is Considering Allowing Users to Hit the Snooze Button

Facebook users who need to take a temporary break from posts by friends, pages or groups without unfriending, unfollowing or leaving will be very happy with a feature the social network is currently testing. Facebook confirmed that it is testing a snooze feature, spotted on desktop earlier Thursday by Josh Constine of TechCrunch, with a...

Motel 6 Was Tipping Off ICE in Arizona. How Will That Affect Consumers’ Perception of the Brand?

A report from the Phoenix New Times Wednesday revealed that two Motel 6 locations in the area had been handing over lists of clientele to Immigrations and Customs Enforcement. As a result, from February to August, at least 20 undocumented immigrants were arrested by ICE agents, who were dropping in at the corporate-owned Motel 6s--not...

Instagram Users Can Now Add Selfies, Color Backgrounds to Direct Messages

Instagram users can now add visual backdrops to their Instagram Direct messages. The Facebook-owned photo- and video-sharing network announced the new feature in a blog post, saying that the update is currently available for Android users with version 14 and above of their applications, with iOS to be added soon. After typing their messages, users...

Advertisers on Facebook Can No Longer Edit News Articles’ Headlines, Descriptions

Facebook took another step toward protecting the integrity of news articles shared via links on the social network. In July, Facebook announced that non-publisher pages could no longer overwrite link metadata--such as headlines, descriptions and images--in Graph API or page composer, and it added a tab to its page publishing tools so that publishers that...

TBWA\Chiat\Day New York Hires Its New Chief Creative Officer Away From BBDO

TBWA\Chiat\Day has hired Chris Beresford-Hill, a veteran of the BBDO organization, as the new chief creative officer of its New York office. He begins the new role on Oct. 2, reporting to recently-promoted global CCO Chris Garbutt. The two will partner with New York CEO Rob Schwartz in driving new business efforts, and Beresford-Hill will...

1.3 Billion People Are Now Using Facebook Messenger Every Month

Facebook Messenger surpassed another milestone Thursday, topping 1.3 billion monthly users. The application continues to demonstrate steady growth, as evidenced by these past milestones: 1.2 billion monthly users, April 1 billion, July 2016 900 million, April 2016 800 million, January 2016 700 million, June 2015 500 million, November 2014

Bitmoji Are About to Go 3-D in Snapchat World Lenses

Snapchat Thursday announced the launch of 3-D Bitmoji World Lenses. The messaging application rolled out 3-D graphics for lenses in April, with advertisers including Warner Bros., Netflix and Dunkin' Donuts beginning to use the feature in Sponsored World Lenses the following month. The feature will launch Friday for iOS and Android users who have created...

Facebook Is Opening the Virtual Doors to Its Crisis Response Center

Facebook Thursday introduced a single destination where users can access all of its tools geared toward responding to crises. Product director, social good Mike Nowak said in a Newsroom post that "in the upcoming weeks," Facebook users will be able to access the social network's Crisis Response center via the homepage on desktop or the...

The Weather Company’s CMO Explains How Data From Cars and Appliances Will Rocket AI Marketing

The digital transformation that is building speed with brands and agencies alike will increasingly be powered by more nimble use of data derived from IOT connections, then filtered through AI's machine learning by executives that have the merged mindset of a CMO and a CIO. And while that mouthful of reality hasn't been fully digested...

Samsung’s CMO on Working With Creators and Why Casey Neistat Is the Brand’s ‘Creator in Chief’

COLOGNE, GERMANY--Samsung's chief marketing officer said everyone with a mobile phone in their pocket can be a creator, as the company unveiled a new ad at Dmexco today. Marc Mathieu also spoke about the brand's ongoing relationship with YouTube creator Casey Neistat, who has made some wild, viral videos using Samsung products over the past...

Lululemon Is Redefining What Strength Means in Its First Campaign for Men

This past May, Lululemon rolled out its first global brand campaign with an unlikely partner: Vice's in-house agency Virtue. Now Lululemon is expanding the effort with another move that may be surprising for the Canadian brand long associated with women's yoga pants. Lululemon is launching today its first global campaign targeting men. That move fits,...

Are publishers making money on Facebook? “Not really,” a new report finds

For years publishers have held onto the hope that all their investments in Facebook will, at some point, pay dividends when it comes to revenue. But a new report from WAN-IFRA suggests that, for most publishers, that’s still far from the case — and they’re not happy about it. Surveying nearly 50 WAN-IFRA members, University of...

Kenzo Follows Its Spike Jonze Film With a 13-Minute Surrealist Gem From Natasha Lyonne

On the heels of winning a Grand Prix at Cannes this summer for the "My Mutant Brain" film, directed by Spike Jonze, Kenzo is back with another stunning piece of work. This time around, the brand tapped Orange is the New Black actress Natasha Lyonne to direct a nearly 15-minute film for the brand's new...

Trust Between Ad Tech and Marketers Is the Biggest Challenge in Digital Advertising Today

COLOGNE, GERMANY--After years of relying on programmatic pipes and technology to handle digital advertising, complexities and growing concerns about ads appearing alongside controversial content means ad-tech companies need to form trust with marketers. Show More Summary

Pinterest Just Crossed 200 Million Active Users After Growing 40% Since Last Year

Pinterest now counts more than 200 million monthly active users, and it has more than 100 billion pins. In a blog post, Evan Sharp, co-founder of Pinterest, said the image-pinning platform has "grown nearly 40 percent since last year." A new infographic showed off additional stats. To start, more than 50 percent of Pinterest's users,...

Facebook News Feed Algorithm Unlocked: Optimizing for Greater Reach, Engagement

To say that Facebook is overcrowded is an understatement. Every minute, 300 new profiles are created, 293,000 statuses are updated, 510,000 comments are posted and 136,000 photos are uploaded. There is now far more content being made than there is time to absorb it. And this explosion of content has made it more difficult for...

Why Visa Is Betting on the Internet of Things for Digital Payments

COLOGNE, GERMANY--From a connected car app that tells you when it's time to fill up your tank to a ring that lets you pay for things in stores, Visa has made a big bet on the so-called Internet of Things and is working to find new physical items to plug payment technology into. "We're looking...

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