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Are Snapchat’s Sequential Ads Ready for Primetime?

A few years ago, many marketers realized that the explosion of consumer touch points rendered the marketing funnel DOA as a marketing metaphor. Instead, this complex process was likened to a journey. While marketers have switched metaphors, they haven't tried any new approaches to getting their messages across. Often, consumers are still confronted with ads...

The Forbes List Is Now a Podcast, Too

Forbes' annual lists of the wealthy, the powerful, and the talented get the spoken word treatment with The Forbes List, a new weekly podcast from the publication, hosted on Podcast One as part of an ongoing partnership between the two organizations. Jordan Harbinger, who also hosts the decade-old Art of Charm podcast, is the host...

Anthony Davis Soars on Times-Picayune Front Page

Pulitzer Prize-winning photographer David Grunfeld began his pursuit of photojournalism at Syracuse University, covering basketball and football for student newspaper The Daily Orange as well as other topics for the school magazine. Today, that lineage continues in crisp and clear fashion on the front page of The Times-Picayune with Grunfeld's shot of NBA All-Star Game...

Snap Inc.’s Spectacles Are Now Available for Anyone to Buy Online

If you want one of Snap Inc.'s Spectacles, you no longer have to find a randomly located Snapbot and then stand in line to buy one of the elusive $130 gadgets. Starting today, you can purchase them on Spectacles.com. Following the ecommerce launch, the company's pop-up store in New York City will close down in...

After 51 Years, Vans Is Finally Explaining What ‘Off the Wall’ Means

If you happened to catch the 2001 film Dogtown and Z-Boys, you might remember the story of how a bunch of ragtag teens in Venice, Calif., would expropriate neglected backyard swimming pools, then drain the water out so they could have a nice cement bowl to skateboard in. "Riding" the pool meant carving paths across...

Leaders of union drive among those laid off at Slate

Slate laid off five staffers last week, two of whom were leaders of a unionization effort at the left-leaning news operation. Those affected by the layoffs include politics editor Tommy Craggs, senior editor Rachael Larimore, associate editor Laura Anderson, finance columnist Helaine Olen, and podcast producer Mike Vuolo. Slate also ended its contract with parenthood […]

Trump & the Press: A Murder-Suicide Pact

The FAKE NEWS media (failing @nytimes, @NBCNews, @ABC, @CBS, @CNN) is not my enemy, it is the enemy of the American People! — Donald J. Trump (@realDonaldTrump) February 17, 2017 The press will destroy Trump and Trump will destroy the press. Show More Summary

Uber CEO Claims to Have Launched An ‘Urgent Investigation’ Into Workplace Harassment Following Female Engineer’s Blog Post

Uber CEO Travis Kalanick has instructed chief human resources officer Liane Hornsey to conduct an "urgent investigation" after reading a former engineer's account of harassment during her time at the ride share company. In a post on her personal site, onetime Uber SRE (site reliability engineer) Susan Fowler detailed alleged incidents of sexual harassment and...

Denzel Dusts Off a Classic Derek Jeter Story

According to a number of Oscar prognosticators, Denzel Washington is poised to pull off the statistical upset next Sunday and win the 2016 Best Actor Oscar over Casey Affleck, Viggo Mortensen and the rest. As opposed to a decade ago, when he tangled with a different captain fantastic and wound up, comically, on the losing...

Why the Latest Piece of Content Marketing From Enterprise Rent-a-Car Is a Movie About Hockey

If you happen to find yourself in Warroad, Minn., and need to rent a car from Enterprise, we have bad news: There's no pick-up location anywhere near the place. That said, there's a great deal of Enterprise Rent-a-Car in the heart and soul of the tiny Midwestern town, as NBC Sports Network viewers will find...

Johnson Publishing Pitch Gets Standing Ovation From Harvard Business Students

The course is titled "Black Business Leaders and Entrepreneurship." And per a great item this week by Journal-isms editor Richard Prince, a recent session of the Harvard Business School track is going to be hard to top. The guest was Linda Johnson Rice, chairman emeritus of Johnson Publishing Co., which puts out Ebony and, until...

For the Record: Paste Quarterly and Aretha Franklin

There's some musical harmony framing the debut issue of Paste Quaterly, which marks an overall return to print for Paste magazine after a six-year hiatus. Bundled with the Spring 2017 issue is a 150-gram colored vinyl sampler album featuring exclusive tracks by Violent Femmes, Lake Street Dive, Shakey Graves, Lucius, Josh Ritter, Joseph, Anderson East,...

Ebay Survey Results Point to More People Buying and Researching Cars Online

Every three minutes, a car or truck was sold on eBay via a mobile device during the fourth quarter of 2016. And if the results of a new eBay Advertising survey hold true this year, auto buyers could be more likely to buy online this year. According to the report released this week, the internet...

Saturday Night Is Alright for Fighting: Twitter Will Livestream Showtime Boxing Card

Just when you thought the only fighting on Twitter these days had to do with politics, Showtime Sports is bringing a livestreamed boxing card to the social network Saturday night. Showtime is holding its free preview weekend through Monday, during which the premium cable network will be available free-of-charge to more than 73 million households,...

Fire Up the Chat Bots, as Facebook’s Messenger Platform Is Now Open for Standard Messaging

Facebook's Messenger Platform is now open for standard messaging, with business and developers having a 24-hour window to respond to messages initiated by users of the social network's messaging application. Product manager Seth Rosenberg announced the update in a blog post, saying that subscription messaging is still being tested. Rosenberg stressed that Messenger users will...

Apple Shifts Global Marketing Strategy, Restructures Its Relationship With TBWA\Media Arts Lab

Apple, the world's most valuable company, is streamlining its global marketing efforts. The tech giant has restructured its relationship with its ad agency, TBWA\Media Arts Lab, to focus more on creating digital and regional campaigns--and less on translating, or "localizing," big brand campaigns for global markets. "TBWA\Media Arts Lab is reorganizing and introducing a new...

Donors Help Sponsor More Than 200,000 Student Subscriptions to The New York Times

Turns out The New York Times' strong subscriber showing of recent months extends to those willing to pay for others' subscriptions as well. In November of last year, the publication began receiving contributions and interest from readers who wanted to buy subscriptions in bulk for other readers. Using this development as inspiration, the publication launched...

Time Marches On Through the Prism of Illustrator Tim O’Brien

What a difference a few decades can make. In the fall of 1996, the choice was between a Clinton and a Dole. For the Nov. 4 edition of Time magazine that year, illustrator Tim O'Brien etched a striking cover illustration. O'Brien has done numerous covers over the years for Time, but when all is said...

BuzzFeed Is Exposing Readers to Opposing Viewpoints With ‘Outside Your Bubble’ Initiative

BuzzFeed News wants to challenge your bubble. Oftentimes, audiences will read a piece of news or content and "the same story will have two or three distinct and siloed conversations taking place around it on social media, where people talk to the like-minded without even being aware of other perspectives on the same reporting," wrote...

YouTube Will Phase Out 30-Second Unskippable Ads After This Year

The bad news is that YouTube users still won't be able to skip some ads. The good news is that the ads they can't skip will be shorter. YouTube parent Google told Emily Tan of Campaign about the shift to shorter ad formats, with a spokesman saying: We're committed to providing a better ads experience...

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