The U.S. Women's Soccer team thrilled fans last year with its epic World Cup win, and it's set to do it again starting next week at the 2016 Olympics. Last week, U.S. Soccer launched an animated video series to fire people up to watch...Show More Summary
The final broadcaster has crossed the upfront finish line. NBCUniversal has finished its upfront business, securing CPM (cost per thousand viewers reached) increases of 12.5 percent for NBC in primetime, Comcast chairman and CEO Brian Roberts announced this morning during Comcast's earnings call with investors. Show More Summary
As more consumers gravitate toward organic and seek to know more about where their food comes from, Kashi is rolling out a new brand identity and package design that tells those stories and puts its food front and center. The theme of...Show More Summary
As Pinterest looks to build out its data and measurement offerings for advertisers, the company has hired one of Snapchat's top research chiefs to fill a newly created role. The image-sharing site has hired Gunnard Johnson as its head of measurement science and insights, managing Pinterest's 12-person measurement and insights team. Show More Summary
Fuigo, a design-focused company founded by the brothers who helm the textile company Fortuny, recently launched an upscale co-working space. The space, located on New York’s Park Avenue South, is the only co-working facility dedicated to interior designers, allowing Fuigo to cater to their specific needs. Show More Summary
This week, the Adweek staff is highlighting Eugenia Kim's vacation-ready straw hat, an outdoor pizza grill that doubles as a charger and more. Take a look!
Specs Name Julia Stiles Age 35 Claim to fame Reprises her role in the Bourne series as Nicky Parsons in its latest installment, Jason Bourne (in theaters July 29) Base Vancouver Instagram @missjuliastiles Adweek: What's the first information you consume in the morning? Julia Stiles: I turn on the radio. Show More Summary
From The Republican National Convention in Cleveland to red carpets in Los Angeles, media stars were everywhere this week, celebrating premieres, launches and summer.
Twitter reported better-than-expected financial results on Tuesday, beating Wall Street's earnings expectations while falling short on total revenue. According to its second-quarter earnings, Twitter's revenue totaled $602 million—a 20 percent increased year-over-year—but missed expectations of $607 million. Show More Summary
Less than a month since the app launched, Pokemon Go fervor is still high and brands including Zipcar and McDonald's are getting in on the craze. But the game doesn't rely on traditional in-app mobile advertising to make money, and that's...Show More Summary
The Late Late Show with James Corden wasn't kidding about trying to beat Spike's new rival series (also combining cars and karaoke) to the punch. Today, CBS Television Studios announced that Apple Music had landed global rights to Carpool Karaoke, a series based on the wildly popular segment from The Late Late Show. Show More Summary
Del Monte Foods, a major producer and distributor of primarily packaged food products around the world, picked Epsilon as its U.S. creative agency of record in a move that would appear to reflect a newfound focus on data-based marketing. Epsilon...Show More Summary
After years of playing the activewear underdog, Under Armour is ready for a greater share of the spotlight. This morning, the brand—which has earned attention in recent years for visually striking ad campaigns created by Droga5 and starring...Show More Summary
In January 1996, when longtime GOP media consultant Roger Ailes was named chief executive of the soon-to-be-launched Fox News Channel, he claimed at a press conference that the network “would like to restore objectivity where we find...Show More Summary
From email leaks to buzzworthy speeches by Michelle Obama and Sarah Silverman, the Democratic National Convention is already grabbing plenty of headlines from Philadelphia this week, and a local agency is hoping to add one more. Philadelphia-based...Show More Summary
GroupM Global announced yesterday that John Montgomery will take on a newly created position within the company, global evp of brand safety. Reporting up to global chief digital officer Rob Norman, Montgomery will work closely with GroupM's...Show More Summary
A new study suggests the European Union’s popular Right to Be Forgotten law—which allows EU residents to request that certain articles be delisted from Google and other search engines—may not prove effective, thanks to links that savvy searchers can uncover. Show More Summary
The marketing side of sports is banking hard on origin stories of late. Obviously, cute babies help too. Nike's "Unlimited Future," by Wieden + Kennedy, opens on a nursery full of future sports stars, including diaper-clad LeBron James, Serena Williams, Neymar, Zhou Qi, and Mo Farah. Show More Summary
The Omnicom Group issued a statement today on the tragic passing of executive Gordon Patterson, who died last week after a botched robbery attempt at his home in Johannesburg, South Africa. Patterson was killed after an altercation with a group of individuals who followed him into his garage in an apparent attempt to steal his car. Show More Summary
If you were one of the estimated 30.3 million people who watched broadcast coverage of Peter Thiel’s speech at the Republican National Convention last week, you would have learned that Thiel is openly gay, a Silicon Valley billionaire, and a Republican. You would not have heard about Thiel’s moves to secretly bankroll a lawsuit that put the news site Gawker...