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Periscope Will Now Let Viewers Buy Hearts to Send to Broadcasters

Periscope is giving content creators a way to turn hearts into hard-earned (or hardly earned) cash. The Twitter-owned app is introducing Super Hearts, which users can buy with real money and then send as a sign of support to their favorite Periscopers. Broadcasters can then trade hearts for money, keeping about 70 percent of it...

Twitter Enters the Octagon With SB Nation’s The MMA Hour

Vox Media announced Wednesday that weekly live show The MMA Hour from SB Nation will begin livestreaming on Twitter June 26. Mixed martial arts journalist Ariel Helwani hosts The MMA Hour, which airs live Mondays at 1 p.m. ET and features results, previews of upcoming bouts, breaking news, analysis and interviews. Livestreams of The MMA...

CBS and The CW Both Wrap Their Upfront Sales With Double-Digit CPM Increases

The first broadcasters are crossing the upfront finish line this year, as network siblings CBS and The CW have separately wrapped up their sales. CBS is putting the finishing touches on its upfront negotiations, which all its big agencies complete, according to a source familiar with negotiations. At CBS, volume in prime time was flat...

Periscope Creators Can Now Cash In When Users Award Them Super Hearts

Periscope Wednesday announced the launch of Super Hearts, a way for creators of livestreams on the Twitter-owned application to monetize those videos and for fans to lend their voices to the process. YouTube introduced Super Chat, a similar initiative, in January. Periscope said in a blog post that Super Hearts are larger than "traditional" Periscope...

Publisher of Men’s Health, Women’s Health Explores Sale

Rodale, the publisher of iconic titles Men's Health, Women's Health, Prevention, and books like the South Beach Diet, is looking toward a future that might include a sale of the 70-year-old business. The privately-held company's board initiated a process today to explore several strategic alternatives which include the sale of the company, or the sale...

Rob Reiner Sings the Praises of Liberal Radio Host Stephanie Miller

Bryan Smith's first contribution to alt-weekly L.A. Weekly is a memorable one. The writer spent extended time at the Los Feliz-area home of Stephanie Miller, where a basement home studio was transformed over the 2013 holidays into the broadcast studio used for wildly popular current syndicated radio show. There are lots of fun details in...

Snap Spectacles Win 3 Golds at Cannes for Their ‘Functional, Beautiful’ Design

CANNES, France--Snapchat, already one of the most visible brands at this year's Cannes Lions thanks to its towering Ferris wheel at the festival's entrance, is also catching the eye of jurors for the design of its Snap Spectacles. The wearable today won three gold Lions, with two in Product Design and one in Design. It...

Oddly Shaped Soccer Fields Earn Thailand Its First Grand Prix, in Design

CANNES, France--Thailand won its first Grand Prix award ever tonight, thanks to a campaign from property development company AP Thailand and digital ad agency CJ Worx. The campaign is called "The Unusual Football Field" and the idea is simple. In the heavily populated district of Khlong Toei in Bangkok, the agency took any empty spaces,...

R/GA Wins Grand Prix in Media for Helping Jet.com Move From Startup to Power Player

CANNES, France-Jet.com came onto the scene in 2014 as an e-commerce company hoping to take on major brands including Walmart and Amazon. In just a few years, the brand transitioned into a $3.3 billion company, in part, according to the Media jury at Cannes Lions this year, due to the great media strategy behind its...

Johannes Leonardo’s Reimagining of Sinatra’s ‘My Way’ for Adidas Takes Top Music Prize at Cannes

CANNES, France--New York agency Johannes Leonardo, with an assist from Frank Sinatra, won the Grand Prix in the Music category of the Entertainment Lions here in Cannes tonight for its Adidas Originals work about the meaning of originality, featuring fresh takes on one of the most overplayed songs in history. The campaign, centered around the...

A 17-Minute Film From a Bank Just Won the Entertainment Lions Grand Prix at Cannes

CANNES, France--A bank in Spain has won the Entertainment Lions Grand Prix at Cannes for a sci-fi thriller short film that questions whether money is more important than experiences. The film, called "Beyond Money," is about a woman who sells her own memories. The film screened at theaters in Spain, and started a debate about...

Screenvision Launches the Hegarty Awards to Honor the Best in Cinema Advertising

Screenvision Media has unveiled a new creative launch pad ad unit at the 2017 Cannes Lions that's designed to provide a new incentivized platform for ads to make their debut in cinema. John Partilla, CEO of Screenvision Media, announced the new initiative during a panel--which featured Sir John Hegarty, BBH co-founder, who is also the...

How Goodby Silverstein Found Hundreds of Cheetos Artful Enough to Be in Their Own Museum

CANNES, France--Not every Cheeto was right for the Cheetos Museum. Goodby Silverstein & Partners asked its creatives to dig through hundreds of bags of the snack to find unique shapes that resemble, say, Abraham Lincoln or the Loch Ness Monster. Those were then displayed like pieces of art. It paid off. The team behind the...

U.S. Open Golf Sponsors Dominated Spending on New Ad Placement Last Week

The U.S. Open golf championship truly drove ad spending on new broadcast spots last week. Not only was the broadcast the top destination for new ads, but Kantar Media's list of the top five spenders on national broadcast placement for new creative includes four U.S. Open sponsors and the USGA, which stages the tournament. Spending...

Digital Publishers Have Been Slow to Adopt Vertical Video Ads. Is That About to Change?

MediaRadar is a cloud-based intelligence platform which uses data science to give ad sales advice on millions of brands. The company published a trend report on Tuesday, Vertical Video Market Snapshot: Q1 2017, which analyzed the use of vertical video advertising by media properties in the first quarter of this year. The results from the...

Deloitte’s Marketing Chief on Reimagining Your Business Model as Technology Transforms the Industry

CANNES, France--As brands increasingly go through so-called digital transformations, marketers will be forced to shake up the C-suite and make additional changes to leadership and technology, according to Deloitte's CMO Diana O'Brien. Show More Summary

Why This Simple Beaded Bracelet Won a Grand Prix for Good at Cannes

CANNES, France--Alongside Afghanistan's Ministry of Health, McCann Health and McCann Worldgroup Partner scooped up the Cannes Lions Health Grand Prix for Good this year. Their campaign, "The Immunity Charm," also won the most awards ever at Lions Health--four gold Lions, four silvers and one bronze. "This important award represents how powerful creative solutions to public...

Snap Map Is Snapchat’s New Way of Alerting Users to Locations of Friends, Events

Snapchat added a location-sharing element with Wednesday's introduction of the Snap Map. The Snap Map is driven by Actionmojis, a new type of Bitmoji, and Snapchat users who open their iOS or Android applications following Wednesday's update will see an onboarding flow detailing how Snap Map works. Users who have updated their apps can pinch...

Cannes Podcast: What’s It Really Like to Be on an Award Jury? Y&R CEO David Sable Tells All

CANNES, France--For 99 percent of the year, they are hard-sparring rivals. But then for a few long days, they're locked in a room and made to work together. What holds together these star creatives turned ad award jurors? Mutual respect and a good jury president, says Y&R Global CEO David Sable. He should know, since...

General Mills’ New Global CMO Wants to Figure Out What’s Working Before Trying to Change Things

General Mills today announced that Ivan Pollard, former senior vice president of strategic marketing at Coca-Cola, will be its new global chief marketing officer. Pollard, who officially left Coca-Cola in May, begins his new job on July 10, reporting to newly appointed CEO Jeff Harmening. Pollard replaces Ann Simonds, who spent more than two decades...

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