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GoDaddy Gives a Fake Cheese Artist His Own Twitter Account to Poke Fun at Shaq

GoDaddy wants to give small-business owners the tools they need to be successful, even if that means supporting the dreams of an artist who likes to create sculptures out of cheese. Today, the web-domain company and its new creativeShow More Summary

This Week's Must-Haves: a Stylish Smart Bracelet That Helps Keep Women Safe

This week, the Adweek staff is highlighting a stylish wearable that does more than your typical fitness tracker, a tennis tote from Tory Sport and a USB-rechargable gel mani kit. Take a look!

This L.A. Shop Helps Brands Create Marketing Strategies With Designs to Match

Specs Who President Chris Lowery and founder and ecd Margo Chase What Design and brand consultancy Where New York and Los Angeles Chase Design Group knows how to make something pretty—they're designers after all—but they like to do more than that. Show More Summary

Twitter Grows Users and Ad Revenue in First Quarter, but Wall Street Shrugs

Twitter gained 5 million monthly active users in the first three months of 2016, breaking the social media giant's user-growth slump of the past two quarters during which it failed to gain—or actually lost—users. According to the company's...Show More Summary

Will readers pay for local news? A digital startup in Tulsa bets that they will

About 500 subscribers over the course of eight months: If your reference point is Facebook-fueled pageviews, or even a typical newspaper’s print circulation, it might not sound like a lot. But for the leaders of The Frontier, an investigative journalism startup in Tulsa, Oklahoma, that number is reason for encouragement—a sign that some people will spend real money on local...

Here's the Story Behind the Moving Xbox Video That Microsoft Had No Hand in Creating

About two weeks ago, John Wikstrom completed one of the best commercials ever created for the Microsoft Xbox. The thing is, Microsoft had nothing to do with it. It's called "Player Two," and it's been gathering steam online since Wikstrom posted it on YouTube and Vimeo. Show More Summary

Wunderman New York's New Creative Chief Brings Strong Tech and Data Expertise

Wunderman New York announced today that it has a new chief creative officer. Sami Thessman will take on the role, joining the agency from Havas Worldwide where he served as executive creative director. In his new role, Thessman willShow More Summary

Kelly Ripa Buries the Hatchet With Michael Strahan and ABC, Returns to Live After Hiatus

Live with Kelly and Michael's behind-the-scenes battle—or, as Kelly Ripa put it, "our long, national nightmare"—is finally over. Ripa ended her week-long hiatus from Live with Kelly and Michael—after feeling blindsided by Michael Strahan's...Show More Summary

This Charming Animated Spot Will Help the Speech Impaired Find a Unique Voice

Meet Goldivox. She's pretty similar to the classic fairytale character Goldilocks, except for one main difference. Goldilocks set off on a journey to find a perfectly prepared bowl of oatmeal, while Goldivox, a speech-impaired youngShow More Summary

Turner's New Streaming Service Targets Movie Buffs With Classic and Cult Films

Turner is starting to make good on its promise to launch three direct-to-consumer products by the end of the year. The Time Warner company partnered with the Criterion Collection to launch its first over-the-top subscription product, Filmstruck, which will be managed by Turner Classic Movies. Show More Summary

Ad of the Day: Kids Fall in Love, and So Do Their Homes, in Sweet Short Film From Lowe's

Be it ever so humble… A pair of suburban houses display human characteristics in "House Love," BBDO New York's sweet online video for Lowe's home improvement stores. Over time, as a love story unfolds between a girl who lives in oneShow More Summary

New York Times closes editing and press operations in Paris, cuts up to 70 jobs

New York Times plans to close editing and press operations in Paris (nytimes.com) Memo to staff: From: NYT Company Mail Date: Tue, Apr 26, 2016 at 3:45 PM Subject: On the Record from Arthur, Mark and Dean: Proposed Changes to Print INYT To: All Company Employees Dear Colleagues, Earlier this month, we announced a … Read More

YouTube Builds 'Little Haikus of Video' With New 6-Second Mobile Ads

As more video consumption moves to mobile, YouTube has a new ad format for brands designed specifically for quick snippets of content. Today it's launching Bumper ads—six-second, unskippable video ads—that run before videos, similar to YouTube's skippable TrueView ads. Show More Summary

How Television Has Become the Newest New Media

As a salesman, I get the pleasure of having conversations with marketers on a daily basis. And, as marketers should, you're asking many questions to ensure your campaigns are getting the best results and your brands are reaching theShow More Summary

This Agency's Summer Interns Imagined What Brands Will Look Like on Snapchat in 2020

Intern season is in full swing, and agencies are increasingly finding their newest summer hires on Tinder, Snapchat and Instagram. In March, digital shop Space150 ran a two-week campaign using Snapchat's recently launched geofiltersShow More Summary

'Gossip,' and other words repurposed by Shakespeare

We’ve just missed the 400th anniversary of Shakespeare’s death and the 452nd anniversary of his birth, but it’s never too late to talk about the Bard. His words are the gifts that keep on gifting. Last week, we talked about how Lewis Carroll was so fond of making up words. Shakespeare was no laggard in that department: He is credited...

Check Out Gayle King's Colorful, Down-to-Earth Home Away From Home at CBS

Since CBS This Morning debuted in 2012, it's enjoyed steady gains for the network in the daypart. It's the fastest-growing network morning show, in fact, averaging 1 million more viewers than when it launched. That success has much to...Show More Summary

Q&A: What It Means to Be the First Female Editor of a National Sports Mag

Specs Current gig Editor in chief, ESPN The Magazine Previous gig Editor in chief, espnW Age 39 Twitter @alisonoverholt Adweek: There's been a lot of buzz around the fact that you're the first female editor of a national sports magazine. Show More Summary

How Brooke Shields Keeps Up With Her Kids on Snapchat

Specs Age 50 Claim to fame Star of the Flower Shop Mystery movie series on Hallmark Movies & Mysteries (the latest installment, Snipped in the Bud, premieres April 24 at 9 p.m.) Base New York Twitter @brookeshilds Adweek: What's theShow More Summary

Why Healthcare Advertisers Should Really Consider Women's Perspectives in Campaigns

These days, women make more health and wellness decisions for themselves and their families than ever before. "They really are the chief health officers," said Lynn O'Connor Vos, CEO at GreyHealth Group. In fact, a 2015 study GHG helped prepare found that women serve as decision makers 94 percent of the time. Show More Summary

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