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Got a Desperate, Crushing Love for Plants? Here Are the Juice Ads for You

In case that 8th-grade lesson in photosynthesis didn't stick, premium juice brand Suja kindly gives a modern refresher on the process, calling it "magical witchcraft" in videos that are colorful, visceral, Instagrammable and infinitely more entertaining than a middle-school textbook. In its first digital shorts and integrated marketing campaign, Suja has a simple mandate for...

Skittles Wants Its Super Bowl Ad to Be Exclusive. So It’s Showing the Spot to Just One Teenage Fan

Skittles is creating a 60-second spot for the Super Bowl but the ad won't air during the Big Game on Feb. 4. Instead, one teenage fan of the brand--Marcos Menendez from Canoga Park, Calif.--will see the ad and we'll be able to see his reaction to the ad via a livestream on Skittles' Facebook page....

IBM Watson Partners With Data Marketer Jivox for Ads That Change With the Weather

IBM's Watson Advertising, formerly The Weather Company, is partnering with personalized data marketer Jivox to create and deliver contextual ads in real-time. Ads can be tailored based on dynamic local weather information-meaning, not only might customers in a cold snap get more ads for hot coffee, but if it's snowing outside, the coffee ad itself...

KFC’s Colonel Sanders Heads to France with a Tin-Ear Accent and Old Spice-Ish Adventures

Sometimes you encounter an idea whose time has come. That doesn't make the idea good. Case in point: Twice in as many weeks, a famous American face has dived into the French market with strong "We come in peace" vibes, pioneers for their ilk, zealously shilling our two favorite types of food--junk and fast. Both...

Kraft’s Super Bowl Ad Debut Will Address the Pressure on Parents to Be Perfect

Kraft, one of the relatively few well-known consumer brands that has never made an ad appearance in the Super Bowl, will make its debut this year, the company announced today. The brand's Big Game ad, created by Leo Burnett Chicago, will follow its Family Greatly campaign, which centered on parents' concerns about not being perfect....

Snap Execs Explain the Key to a Successful TV Partnership and Their Push Into Scripted Shows

During the past two years, Snap, Inc. has partnered with almost all major TV media companies to create exclusive, original content for the platform. But some of those efforts have been better received than others: last month, CNN decided to end its daily Snapchat news show, The Update, just four months after its launch. Snap...

This Hair-Loss Startup Is Part of a Growing Trend of Ecommerce Personalization

These days, consumers can order a personalized hair regimen, curated beauty products and now, a treatment plan to stop hair loss. Keeps is a startup focused on preventing men's hair loss, rather than bringing hair back. The company went live on Jan. 16 and is an entirely online process. Created by two ex-Google employees, Steven...

Adobe’s Newest Labs Project Can Track In-Store Customers in Real Time

Imagine walking into a grocery store, toward the produce aisle, but then getting a ping on your phone that the cookies you bought last week are on sale. You add them to your cart, put your phone away and keep shopping. This is one scenario that could very well become a reality with a new...

Girls Trip’s Tiffany Haddish Will Star in Groupon’s Super Bowl Commercial

Last summer, while promoting Girls Trip, comedian Tiffany Haddish appeared on Jimmy Kimmel Live. She told a delightful story about taking Jada Pinkett Smith and Will Smith on a Cajun swamp tour with a deal she had purchased on Groupon. Now, Haddish has been named as Groupon's new spokeswoman, and as part of that deal,...

Where Is the Line Between Creepy and Creative in Advertising?

In 2018, consumers have largely accepted that marketers use an online log of their behaviors and spending habits to target digital audiences with relevant ads. A Pew Research Center study found last year that most Americans determine their online privacy rights case by case, with 47 percent saying they're comfortable with retailers tracking their purchases...

As Voice Continues Its Rise, Marketers Are Turning to Sonic Branding

Sound is a powerful tool that can trigger specific memories or emotions. It's a staple for marketers who have used jingles (think, "I'm a Toys R Us Kid") to connect emotionally with consumers, whether on TV or radio. But as technology like Amazon's Echo or the Google Home Assistant become more embedded in our daily...

Why Eliminating Net Neutrality Is Bad for Women

The FCC's recent vote to eliminate net neutrality stands to impact some of the country's most enterprising innovators. It's a shortsighted action likely to result in unintended consequences for many individuals and businesses. One industry certain to feel the effects is online marketing. Show More Summary

Infographic: How Consumers Perceive and Respond to LGBTQ-Themed Ads

There's a fine line between authentic representation and exploiting a minority group, and many brands steer away from that space entirely. Others fear they'll lose customers by getting into "political territory." However, the times, they are a-changin', and consumers are making it known: The public is more than ready for LGBTQ representation in their ads,...

Adweek’s Arc Awards: Recognizing the Best Brand Storytelling of 2017

January is an interesting month for storytelling. At the outset you have the recently concluded Consumer Electronics Show in Las Vegas. This annual behemoth of a conference has traditionally focused on products and gadgetry. Notably, as computing power steadily increases and the promise of 5G connectivity floats tantalizingly on the horizon, brands will increasingly have...

Streaming Service Crackle Will Rebrand As Sony Crackle This Spring

Sony's free, ad-supported streaming service Crackle will rebrand as Sony Crackle this spring, the outlet announced at the Television Critics Association's winter press tour. The new name will allow Crackle--make that Sony Crackle-- "to lean into the power of what Sony stands for," Eric Berger, GM for Crackle and evp and chief digital officer for...

YouTube’s Logan Paul Projects Are On Hold ‘Indefinitely,’ But Execs Aren’t Cutting Ties With Him

YouTube executives further explained their decision to distance themselves--but not cut ties with--one of its biggest stars, Logan Paul, following the widespread criticism after he uploaded a voyeuristic video of a dead body hanging from a tree in Japan's "suicide forest." Three days ago, YouTube announced that it had dropped Paul from its Google Preferred...

VIDEO: HQ Trivia Host Scott ‘Quiz Daddy’ Rogowsky Talks About His First CES

Instead of taking off this week from his usual duties as host of the popular app-based trivia game HQ Trivia, Scott Rogowsky went live from Las Vegas, where he spent time on the showroom floor of the Las Vegas Convention Center during the annual Consumer Electronics Show. The gig, part of a partnership with Super...

Move to America? Maybe if Trump Leaves, Say Norway’s Top Creatives

President Trump this week sparked a great deal of consternation by reportedly dismissing Haiti and some African nations as "shithole countries" while desiring more immigrants from, specifically, Norway. Trump likely picked Norway because...Show More Summary

The 10 Most Anticipated Movies of 2018, and What They Say About Hollywood

Given how superheroes dominate the theatrical marketplace, and that those movies receive a seemingly endless amount of hype and publicity that can start years in advance, it's not surprising that for the second year in a row, Amoboee's list of the most-anticipated movies of the year is dominated by them. To create the list, the...

’90s Love Balladeer Edwin McCain Is Back to Sing to You About Denny’s

If you were wondering what Edwin McCain, the singer-songwriter behind the soaring 1998 hit "I'll Be," is up to these days, here's your answer. He's right here, on your electronic device, singing a gag music video about chain diner Denny's online delivery service. In the 3:30 video, the soft-rock crooner strums a guitar, emotes and...

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