A new Association of National Advertisers survey of marketers and agencies reveals (perhaps not too surprisingly) little harmony and much discord. While marketing and agency leaders agree that agencies are valuable to marketers and help...Show More Summary
Judith Miller’s publicity campaign for her new book (The Story: A Reporter's Journey) which has taken her from the Wall Street Journal to numerous television interviews, has been an instructive and engaging media spectacle. She has shown...Show More Summary
This time SapientNitro won the prize. The Publicis Groupe agency has been named the digital lead for British Airways, business previously handled by OgilvyOne. Last year SapientNitro emerged as a review finalist when the U.K. flagship airline retained long-time agency Bartle Bogle Hegarty after a six-month global creative search. Show More Summary
Eight victims of gun violence are memorialized in lifelike but faceless plaster statues in FCB Chicago's "The Unforgotten," a traveling public-service installation and media campaign. Created for the Illinois Council Against HandgunShow More Summary
In November 2010, Forbes.com launched BrandVoice at a time when the concept of native advertising wasn't well known. Five years later, the site is rolling out a new sponsored content platform called Pulse. With help from Droga5, the effort kicks off today with Toyota in the driver's seat. Show More Summary
The ad industry's largest holding company said its first-quarter profits for 2015 are "well above target" but admitted, "2015 looks to be another demanding year." WPP Group's reported revenue rose 8 percent in the first quarter to just...Show More Summary
In March of 2011, The New York Times announced that it would start charging readers for digital content. The announcement came from the publisher of the Times, Arthur Sulzberger, Jr., who wrote that the shift away from offering all the Times’ online content at no cost was “an important step that we hope you will see as an investment in...
Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Women break into the CCO boys club In the past six months, six women have been selected to take on the role of chief creative officer at some of the biggest agency's in the industry. Show More Summary
Is this the new “What Time Does the Super Bowl Start?” When is Cinco de Mayo? (pennlive.com)
Facebook reported $3.54 billion in first-quarter revenues, an increase of 42 percent over the same period last year, and the tech giant's ad revenue was up 46 percent, reaching $3.32 billion. Mobile accounted for 73 percent of its ad sales, compared to 69 percent during the fourth quarter of 2014. Show More Summary
Staffers at the University of Missouri’s independent student newspaper had to stop working on their Wednesday edition last night after someone phoned in a bomb threat to the Student Center, where the newsroom is located. “We were roughly two hours into our production night when the Student Center was evacuated,” says Katie Pohlman, editor-in-chief of … Read More
Google is testing a new advertising product seen as the last piece it needs to complete its ad tech superstructure. The search giant is building a data management platform to help target ads and connect brands with people online more effectively, according to sources familiar with the plans. Show More Summary
Taco Bell is looking to kick things up a notch. The Yum Brands' chain announced on Twitter that it will introduce a new hot sauce on Cinco de Mayo called Diablo. The sauce, which will only be available for a limited time, is made with a variety of peppers, including aji panca, chipotle and chili, according to Taco Bell spokeswoman Ashley Sioson. Show More Summary
Podcasting and audio-only programming doesn't quite fit the criteria for next week's video-focused Digital Content NewFronts show in New York, so iHeartMedia is holding a "SoundFront" event on Wednesday evening. Buoyed by the 80 million...Show More Summary
That could've been me. If you heard about the retracted Rolling Stone rape story, you might have thought that to yourself when you considered its now disgraced reporter, Sabrina Rubin Erdely. I know I did. Erdely screwed up. Big time. We can tell ourselves she was always a terrible journalist, but she's had a strong career. We can tell ourselves...
The Washington-Baltimore Newspaper Guild – in the middle of “extremely difficult” bargaining talks – plans to give Washington Post publisher Fred Ryan a petition on Thursday with 450 signatures “demanding a fair contract.” A brief rally in front of the Post building will follow. The Guild release says: The Post’s new owner, Amazon founder Jeff … Read More
Woman sets record by eating 3 72-ounce steaks [with update] (latimes.com) - h/t @alexnazaryan
New York's Beacon Theater hosted the 2015 MTV upfront presentation for advertisers. The Viacom network unveiled 8 new shows with another 85 in development.
The Food Network, which unveiled a virtual buffet of new shows Wednesday, wants to make sure nobody goes away hungry. Together with sister network Cooking Channel, the two Scripps networks will offer a staggering 40 new series, 30 returning shows and 15 specials. Show More Summary