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Twitter Does Some Ad-Targeting Cleaning Up of Its Own

Facebook wasn't the only social network forced to re-examine categories available for ad targeting. Brian Patrick Byrne of The Daily Beast reported Saturday that advertisers on Twitter were able to target users who were "interested" in derogatory terms such as "n___er," "wetback" and "Nazi," adding that the social network's ads interface turned up 14.5 million,...

Adweek Has Launched a Jobs Board for Openings in Marketing, Media and Tech

Job seekers in the often-overlapping worlds of marketing, media and technology now have a new resource. Adweek today launched a new job board focused on the industries covered by the publication. Found at Jobs.Adweek.com, the careers portal includes jobs in categories such as ad tech, digital media, strategy, journalism, design, PR, video, production, social media...

These Emmy Awards Moments and Celebrities Captivated Facebook, Twitter Users

Host Stephen Colbert's opening monologue sparked the most conversation on Facebook during the 69th Annual Primetime Emmy Awards Sunday night at the Microsoft Theater in Los Angeles, while the most-tweeted-about moment was Elizabeth Moss winning the award for Best Lead Actress, Drama. The top five buzzworthy moments on Facebook from Sunday night's event were: Colbert's...

This former hedge fund guy is a one-man nonprofit investigating some of America’s shadiest companies

Earlier this year, U.S. Senator Claire McCaskill (D-MO) launched an investigation into the role of America’s drug makers in fueling the country’s opioid crisis. Her first report, “Fueling an Epidemic: Insys Therapeutics and the Systemic...Show More Summary

This guy watched a full 24 hours of Facebook Watch (so you don’t have to) and thinks it’ll work

“Dog Who Lost Her Legs Was Determined To Walk Again.” “Two Zombies Go on a Blind Date in VR.” “SHE HAS 20 CARS!” If you haven’t yet waded into Watch — the original video tab that Facebook launched earlier this month — then please know that somebody else spent the equivalent of a day there...

How a Design Agency Helped Make Portland, Maine, the Hippest Foodie Town in New England

PORTLAND, Maine--Over the past decade, this once-sleepy New England town has experienced a remarkable culinary boom that's put it squarely on the map for foodies, with restaurants like Eventide, Central Provisions and Vinland bringing national renown to the city of fewer than 70,000 people. And one design agency helped make it all happen. Might &...

A Tasty Nut Butter Breaks Jelly’s Heart in Tragicomic Ads for MaraNatha

Why can love never last? For those who thought peanut butter and jelly were meant to be forever--you know, as a couple--there's crushing news from a small organic brand called MaraNatha. This nut butter has said goodbye, abruptly, in the worst, "It's not me, it's you" kind of way. Of course, Sad Jelly is out...

The future of news is humans talking to machines

This year, the iPhone turned 10. Its launch heralded a new era in audience behavior that fundamentally changed how news organizations would think about how their work is discovered, distributed and consumed. This summer, as a Knight Visiting Nieman Fellow at Harvard, I’ve been looking at another technology I think could lead to a similar...

5 Ads Worth Watching From Sunday’s Emmy Awards Telecast

A week after Squarespace won the 2017 Emmy Award for best ad, advertisers lined up Sunday night to present their best commercial efforts to Emmy viewers in primetime. And while there was no single commercial that got everyone buzzing (? la Android's "Rock Paper Scissors" from the 2016 Oscars), there were a handful standout spots....

Adweek’s Fall TV Preview: Which New Broadcast Shows Deserve Your Attention and Ad Budget?

The 2017-18 TV season is almost upon us. Over the next two months, the five broadcast networks will premiere 19 new shows (18, if you don't count NBC's Will & Grace revival). Fox got an early jump on the proceedings when it debuted its science-fiction series The Orville on Sept. 10, and CBS closes out...

Ranking Fox’s New Fall TV Shows, Which Triple Down on Sci-Fi

Adweek's week-long Fall TV Preview--spotlighting each broadcast network's new fall shows--begins today with Fox, which was the only broadcaster to climb in the 18-49 demo season rankings during each of the last two seasons. It rose from No. 4 to No. 3 in 2015-16, and then jumped to second place last season, largely on the...

Facebook Video May Be Hot, But Personalization Is the Real Payoff

What actually drives the best outcomes on the world's largest social media platform? "We've done quite a bit of research where we've scored hundreds of thousands of display and video ads and looked at the relationship of creative elements to outcomes," Facebook director of advertising research Daniel Slotwiner recently said in an interview. "We see...

Burger King and Sainsbury’s Just Ran the First Snapchat Ads Shot Entirely on Spectacles

Nearly a year ago, Snap announced Spectacles, its high-tech sunglasses that records video, thanks to an integrated camera, from the wearer's eye-level perspective. Spectacle's branding potential has consistently intrigued marketers, as they can utilize the devices to create either organic or PR-driven buzz on Snapchat, Snap's flagship property. Show More Summary

Shonda Rhimes Is Launching a Digital Publishing Platform With Hearst

For fans who've wanted more from award-winning producer, writer and director Shonda Rhimes, here's your chance. Launching today, in partnership with Hearst Magazines Digital Media, Shondaland.com will provide advice, essays, articles, interviews, videos and more from the Shondaland production team. Show More Summary

Hulu Becomes First Steaming Service to Win an Emmy for Outstanding Drama

Netflix may have more subscribers, more buzz and more cash to throw around, but Hulu now has something that has eluded its streaming competitor's grasp for several years: an Emmy win for outstanding drama series. The Handmaid's Tale was one of the biggest winners at Sunday night's 69th Emmy Awards, with eight Emmy wins overall,...

The Year’s 23 Best Media Plans, From Netflix and Hulu to GoPro and Google

With a constant stream of information inundating consumers at every turn, it's becoming harder than ever for advertisers to reach their target audiences in meaningful ways. That's where our Media Plan of the Year honorees come in. Whether they were turning social media outrage into candy sales like Snickers (see more on our Media Plan...

Infographic: See How the Top 25 Online Apparel Retailers in the U.S. Are Evolving

Whether it's competition from megasites like Amazon or the encroachment of trendy new brands, online apparel retailers face a host of obstacles in today's ecommerce marketplace. "The apparel category has a uniquely high level of competition even for the largest brands," said Gitit Greenberg, director of digital insights at SimilarWeb, a digital market intelligence company...

How Snickers Used Social Media Outrage to Fuel the Year’s Most Innovative Media Plan

Adweek's Media Plan of the Year honorees include the most innovative media plans from around the world. Here, our Best in Show winner: MediaCom | Mars Chocolates, Hungerithm Categories: Best in Show; Campaign ($5-10 million); Best Use of Social ($2 million +); Best Use of Data Beware the dreaded blood-sugar drop and the awful things...

The Broadcast Chiefs Share Their Fall Strategies for Reversing Linear Ratings Declines

After the second straight year in which none of the five broadcast networks increased their adults 18-49 audience (and ABC, CBS and The CW all lost viewers in the demo), they will try to turn their fortunes around in the 2017-18 season, which begins on Sept. 21. Over the next two months, they'll premiere 19...

Why Signal Planning Is the Most Compelling Media Planning Innovation in Decades

There are still a lot of brands that define their consumers based on age, gender, income and education, which is how audiences have been measured since Arthur Nielsen started measuring radio listenership in the '40s and TV viewership in the '50s. Back then diaries were sent to U.S. homes and respondents were asked to write...

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