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John Malkovich Will Star in Squarespace's Super Bowl Spot

Actor and director John Malkovich, who recently appeared in a short film for Squarespace, will also star in the brand's Super Bowl ad. The company isn't yet releasing details about the 30-second spot, which it developed with creative partners John x Hannes. Show More Summary

Ad of the Day: Brace for the Bizarre in Droga5's Wonderfully Wacky Fake Films for MailChimp

Any fan of the popular podcast Serial is, by now, probably familiar with email marketing company MailChimp thanks to its now-famous ad that played each week on that program. For those not familiar with the ad, a girl mispronounces the...Show More Summary

‘Is @Flotus Trump The First Sexy First Lady?’ Melania Trump Twitter Question Brings Apology From ‘Philly Inquirer’

“Is @Flotus Trump the first sexy First Lady?” That’s the question that was asked by the Philly Inquirer on Twitter that has brought an apology from the Philly Inquirer about First Lady Melania Trump. The question about the sexiness of Melania caused anger as soon as it was posed online — not only because it... Show More Summary

Campbell's Joins the Today Show and Vox Media for a Branded Content Series

NBC's Today show, Vox Media and Campbell Soup have announced a partnership to produce original branded videos that will live on Today.com and Eater, Vox's food and dining site. "As we embarked on this partnership, we knew we would be...Show More Summary

Don't let Trump get away with 'alternative facts'

Call them what you will—whoppers, untruths, lies—but casual falsehoods have been the hallmark of President Donald Trump’s young political career. The latest example came on Saturday, when White House Press Secretary Sean Spicer berated journalists for “deliberately false reporting” on the underwhelming attendance for Trump’s inauguration. Show More Summary

TurboTax Unveils a Super Bowl Teaser With Its Biggest Celebrity Yet: Humpty Dumpty

TurboTax has been embracing celebrities in a big way this year, rolling out ads with everyone from Kathy Bates to DJ Khaled. But for the upcoming Super Bowl, the brand is really pulling out the big guns—Humpty Dumpty himself. The notorious nursery-rhyme egg will star in three spots, including a 45-second spot on Super Bowl LI in two weeks' time. Show More Summary

Anti-Trump Pundit George Will Fired By Fox News

George Will is no longer on the Fox News Channel payroll. Fox declined to renew the contract of the Washington Post and syndicated political columnist who is a member of the #NeverTrump contingent in the Republican establishment, The Hill reported. Show More Summary

Modelo's Uplifting Homage to Rural Diversity Wins Adweek's First Grand Arc Award

Modelo's celebration of small-town diversity, created in partnership with CNN's branded content studio, Courageous, has taken home the top honor at Adweek's first Arc Awards. The brand and studio, along with video network Great Big Story,...Show More Summary

Through VR, Häagen-Dazs Will Let You Fly (and Sympathize) With Imperiled Honey Bees

Through a blend of entertainment, education and immersive technology, Häagen-Dazs is hoping to teach new audiences about the plight of the honey bee. The brand, which has used its marketing to champion the beleaguered bees since 2008,...Show More Summary

Google Is Developing a Cloud-Based Measurement Service for Advertisers

Google has begun developing a cloud-based measurement tool that it says could help advertisers gain more insights while protecting privacy across devices. In a blog post published today, Google said it's working with measurement companies...Show More Summary

James Harden's Beard Has a Big Role in Trolli's 'Beardsketball' Game for Snapchat Spectacles

Last year, Trolli, the sour gummy brand owned by Ferrara Candy, used James Harden's beard as the model for a new candy and featured it prominently in quirky TV spots. Now, the brand is turning the NBA star's "beardly awesome" facialShow More Summary

President Trump Now Has a Snapchat Account as Part of His Social Media Switch Up

After being sworn in as the 45th president of the United States today, Donald J. Trump's social team is already at work setting up his social profiles and accounts. Meanwhile, the Obama administration has taken a number of steps to preserve the White House's past eight years of social activity, including a Twitter bot and archives. Show More Summary

White House Website Scrubbed of LGBT, Climate Change, Healthcare and Civil Rights Mentions

Immediately after Donald Trump was sworn in as the 45th president of the United States, some changes were made to the White House's official website and social media accounts. Though the plan to move Barack Obama's tweets as @POTUS to...Show More Summary

This Mobile Game Maker Is Preparing a Cinematic, Star-Studded Super Bowl Spot

Mobile video game company Top Games USA Inc. has bought a 30-second ad in Super Bowl LI. The China-based group has produced a series of smartphone games in recent years, most prominently Evony: The King's Return. Top Games has so far...Show More Summary

Trump's First Twitter Background Image for @POTUS Was From Obama's '09 Inauguration

The peaceful transfer of power is now complete, and Donald J. Trump is the 45th president of the United States. But the White House transition on social media remains a work in progress, as Trump's team takes on various new Twitter,Show More Summary

Here Are 7 Interesting Digital Marketing Stats From This Week

We've collected seven digital marketing data points that got our attention this week, including news about livestreaming, app revenues and the NFL's top Twitter users. Check them out: 1. Livestreaming down In the second half of 2016, per eMarketer, UBS Evidence Lab found that 36 percent of internet users said they watched live video as of November. Show More Summary

Time Inc. Is Looking for a Brand to Help Launch Its Mount Everest VR Film

Time Inc. has the rights to Capturing Everest, a new virtual reality film from Endemol Shine Beyond USA, and it has big plans for the release of the film, but the company is still looking for a brand partner to make it happen, according...Show More Summary

4 Key Takeaways About the Future of Content From the Brand Storytelling Conference

Nestled atop one of the many snow-capped mountains north of Salt Lake City, the Stein Eriksen Lodge played host Thursday to a gathering of branded content experts from agencies, brands and media outfits. They're attending and sharing...Show More Summary

Journalists offer early insights on covering President Trump

Media thought-leaders and front-line journalists continue to prepare for challenges that lie ahead under the new Trump administration. We picked up five key pieces of insight on facing those challenges at a post-election symposium on...Show More Summary

A 53-Year-Old Ballerina Personifies Defying Age in This Skin Care Ad

Beauty and skin-care products often have a similar goal—to defy age. When it comes to personifying that concept, skin-care brand No7 has chosen the ideal spokesperson: Alessandra Ferri, who was the youngest prima ballerina at London's...Show More Summary

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