Home improvement retail chain Lowe's has issued an RFI ahead of its first media agency review since 2005. The review comes roughly 10 months after the Mooresville, N.C., chain promoted former vp of advertising Marci Grebstein to the role of chief marketing officer reporting to chief customer officer Michael A. Show More Summary
Almost every brand has a marketing chief, but few rise above their peers to become true leaders within the industry. How do these marketers achieve their stardom, and what can the rest of us learn from them? Watch below as a panel of marketers—each honored in Adweek's annual Brand Genius awards—discuss the traits of a successful marketer. Show More Summary
Several social networks are taking on their democratic duty to get people to vote in November. Today—on National Voter Registration Day—Instagram, Tumblr and Twitter have debuted in-house initiatives to get potential voters registered ahead of national, state and local elections happening in just a few weeks. Show More Summary
If there's one thing rarer than getting the marketing chiefs of the world's big three hotel chains on the same stage, it's having each of them deny that Airbnb concerns them. But that was the upshot earlier today at Advertising Week,...Show More Summary
During an Advertising Week session with execs from Facebook and General Motors, Procter & Gamble's marketing chief explained that his brand is not scaling back its advertising budget on Facebook, despite a report last month to the contrary. Show More Summary
Absolut has deep ties to the art world, as it's collaborated with Andy Warhol, Annie Leibovitz, Helmut Newton, Damien Hirst and more than 600 other artists to design ad campaigns for its iconic bottle throughout its history. Now, the...Show More Summary
Nielsen is rolling out its total audience measurement tool by next March, and the company is already looking ahead to how it—and the industry—will measure viewing habits into the next decade. Speaking at a New York Advertising Week panel...Show More Summary
Hillary Clinton gave multiple shoutouts to fact checkers during the first presidential debate on Monday — but of course, directing viewers to her own site, which was churning out its own fact checks on Donald Trump’s statements throughout the night. Though TV networks (mostly) shied away from on-screen fact checking, other news organizations doubled down,...
Earlier this year, the Bureau of Labor Statistics released a chart showing the total number of employees working in the newspaper industry is now lower than those working in the “internet publishing and broadcasting” sector. Given the...Show More Summary
If you're on Snapchat today scrolling through the sports-centric channels on Discover you're likely to see an invitation from Under Armour to play a game. That game, It Comes From Below, allows Snapchat users to enter the world created by Droga5's latest ad campaign for Under Armour starring Cam Newton. Show More Summary
Just as acquisition speculation is heating up, Twitter has gotten a bit of its mojo back. It can largely thank a few weeks of livestreaming high-interest events, namely the NFL's Thursday Night Football and Monday night's presidential...Show More Summary
Who won the first 2016 presidential debate? The answer still depends on who you ask, but The Guardian’s Mobile Innovation Lab sent a handful of sizzling takes from Guardian U.S. Opinion desk columnists Lucia Graves and Richard Wolffe to guide debate watchers through Monday night’s faceoff, all in the form of notifications (Android only at...
David Beckham is a surprisingly perfect straight man for Kevin Hart in a new short film from H&M. The five-minute effort, which serves as an ad for H&M's new modern essentials collection, is a follow up to last year's campaign whereShow More Summary
More than 67 percent of women in the U.S. are considered plus size (size 14 and up) yet those women make up less than two percent of the images in media consumed by a female audience. Refinery29 and Lane Bryant are aiming to change that...Show More Summary
What if you could attract, retain and engage the world's best talent with purpose-driven employee engagement? And what if you could increase employee productivity while inspiring your workforce to become brand evangelists reaching millions...Show More Summary
Welcome to Hot Pod, a newsletter about podcasts. This is issue eighty-nine, published September 27, 2016. Panoply opens a London office. The Slate Group’s audio arm announced yesterday that it was expanding into the good ol’ United Kingdom. Specifically, the company is opening a new production office in London that will “facilitate closer collaboration with...
Nothing Lester Holt did Monday night could have made every viewer happy; the role of debate moderator is a thankless one. But with a steady, if at times quiet, performance in front of tens of millions, the NBC anchor did a solid for a press chagrined again and again throughout this campaign. Holt mostly left the debating to the candidates,...
It really blows out there. Republican senators, one article said, need to “get back home and campaign for re-election against the political headwinds created by Trump.” A columnist wrote: “Neither Hilary [sic] Clinton nor Donald Trump is a political genius, so either one of them could face even stronger headwinds than Obama has.” In one PBS NewsHour, it was almost...
As the digital media and advertising industry becomes more complex, the Interactive Advertising Bureau, Google and the American Association of Advertising Agencies (4A's) are launching a new program for junior media agency staffers. The...Show More Summary
Another piece of Nielsen's total audience measurement rollout has fallen into place, as the company will launch its new digital content ratings metric this week. The ratings metric measures audiences across desktop and mobile devices...Show More Summary