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How Nordstrom and Sephora Are Nailing Social Media Going Into Black Friday

To measure which retailers have the best momentum on social media going into the holidays, Shareablee studied 109 big-box and department store brands across Facebook, Twitter and Instagram between Nov. 1 and Nov. 18. Nordstrom and Sephora are just nailing engagement, and each often uses a fairly simple strategy—posting glossy product photos. Show More Summary

This Is How Macy's Will Target Its Facebook and Instagram Ads for the Holidays

In terms of marketing, the holidays are equivalent to the Super Bowl for Macy's. And with more advertising and shopping going digital, the department store has a slew of sophisticated tools up its sleeve this year, particularly on Facebook and Instagram. Show More Summary

Why some SPJ leaders are engaging Gamergate

Michael Koretzky saw an opportunity—that’s what he would call it, anyway. It was early May, and the Society of Professional Journalists had abandoned its Ethics Week Twitter discussion after it was overrun by numerous posts tagged with #Gamergate. Show More Summary

Is Circa back? The mobile app might be returning via local TV stations

It appears Circa may be making a comeback — of some kind. The news app, which based around breaking down (and reassembling) news stories into atomized chunks, shut down in June after it was unable to find a working business model. The app and its corresponding site have been dormant since then. But yesterday some...

At Erwin Penland, CMO Will Replace Retiring Co-Founder Joe Erwin

One week after Erwin Penland co-founder and president Joe Erwin announced he will step down from his position and retire from the advertising industry at the end of the year, the agency announced that chief marketing officer/chief client officer Joe Saracino will take his place on Jan. Show More Summary

The Google-backed First Draft Coalition launches a site to help journalists verify social content

Some news startups, like Eyewitness Media Hub and Storyful, are built around social media and user-generated content, with reporters trained in verifying and reporting from it. But journalists in most newsrooms don’t receive the same training, which can make it difficult to spot and then accurately report on emerging stories. Last week, Facebook announced Signal,...

Bloomberg TV’s What’d You Miss? thinks of linear TV as “a source of content for online video”

What’d You Miss? is a daily, hour-long show from Bloomberg TV that airs at the close of the U.S. markets, co-hosted now by Bloomberg’s Scarlet Fu, Alix Steel, and Joe Weisenthal. The show launched aiming to bring a little spunk and excitement to often dry financial news and data. “Don’t think German bunds, GDP revisions,...

Omnicom Strengthens Its Hand in Brazil by Acquiring Grupo ABC's Agencies

DDB Worldwide today said it has agreed to acquire Grupo ABC, an agency group in Brazil that includes holdings across a wide range of disciplines, including advertising, public relations, digital marketing, CRM and live events. The move...Show More Summary

A Rare Look at Bob Greenberg's Collection of 'Outsider Art'

Bob Greenberg, the digital effects pioneer, legendary adman and founder of creative Goliath R/GA has, as you might expect, an impressive view from his New York office. Through its double set of casement windows, Greenberg can look out on a leafy courtyard and the bustle of West 39th Street in Hell's Kitchen. Show More Summary

Why The New Yorker Filmed in Los Angeles for Its New Ad Campaign

For its new ad campaign, The New Yorker went clear across the country for inspiration. The Condé Nast title tapped New York agency SS+K, which brought in film director J.C. Chandor to produce a slick video shot at Los Angeles Union Station. Show More Summary

Let's not 'talk turkey'

It’s the most clichéd time of the year. More than 100 times in the last month, readers have been urged to “talk turkey” or some variation, according to Nexis. There were nearly 1,000 occurrences of the phrase “all the trimmings” in news reports by the time Thanksgiving was a week away. The overstuffed day will trigger the mother lode of...

David Timm Named U.S. CMO of Pizza Hut

Yum! Brands has named one of its veteran executives to fill Pizza Hut's vacant U.S. chief marketing officer slot. David Timm will move from KFC to fill the post, the client confirmed today. Timm served as CMO of the U.K. and Ireland operation of Yum's KFC restaurant chain. Show More Summary

Could Facebook become a state?

As the debate about Facebook’s use of Safety Check in Paris, but not in Beirut, saturated social media this past weekend, one could not help but notice that in the past, this kind of service-- connecting victims of a terrorist attack with loved ones--might have been administered by an element of the state, specifically by those working in public health...

General Mills Has This Promise for Parents: No More Artificial Ingredients in Its Cereals

General Mills made headlines this summer when it announced it would begin removing all artificial flavors and colors from its cereal products. The company, which is one of the world's largest food producers and distributors, called the...Show More Summary

What are the best practices for crowdsourcing the reporting process?

In early 2013, New York Times health reporter Elisabeth Rosenthal wrote a story on the Times’ Well blog about the challenges of getting a quote for how much a hip replacement surgery would cost. In the sidebar of the story, the Times asked its readers: “Have you had a hip replacement or other procedure? Tell...

Longtime Publishing Exec Bill Wackermann Is Out at Condé Nast

More big changes are in the works at Condé Nast, which has already seen plenty of upheaval in the past few weeks. This morning, company president Bob Sauerberg announced that longtime publishing exec (and current publisher and CRO of Condé Nast Traveler) Bill Wackermann is getting the boot. Show More Summary

After Twitter falls for a URL trick, Gannett fixes a company-wide glitch

How long does it take a major newspaper chain to fix a very public glitch in its CMS? About a day and a half, apparently—at least, based on what we saw from the Gannett websites this week. On Wednesday, The Tennessean, a Gannett paper, published a story about a top state Republican lawmaker suggesting that the National Guard round up...

Millennials Are Watching More TV on Hulu This Fall and Less When Shows First Air

Millennials are still watching new episodes of television shows this fall—it's just taking them longer than ever to do so. Adults ages 18 to 34 are increasingly turning away from live TV to time-shift programming on platforms like Hulu, according to new insights from data technology and research firm Symphony Advanced Media (SymphonyAM). Show More Summary

Here’s What NBC Is Offering GOP Hopefuls Who Wish They'd Hosted SNL

As many as five Republican presidential hopefuls filed equal-time requests with NBC stations following Donald Trump's hosting stint on the Nov. 7 episode of Saturday Night Live. According to a pair of reports, which cited campaign sources,...Show More Summary

A Cognac Brand Just Made a John Malkovich Film That No One Will See for 100 Years

Robert Rodriguez and John Malkovich have made a movie that no one currently alive will ever see—and that's just fine by them. The film is called 100 Years, and it was financed by French cognac maker Louis XIII (pronounced "Louie Trez"), whose marketers conceived this unusual, ingenious idea. Show More Summary

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