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The Dodo Is One of The Most ‘Loved’ Publishers on Facebook Thanks to Its Videos

More goes into creating content about animals than you might expect. The team at The Dodo, which launched in 2014, makes sure what they create is impactful and important while remaining entertaining. The Dodo, part of Group Nine Media along with Thrillist, NowThis and Seeker, was created by Izzie Lerer to fill the space between...

With Its Latest Hire in Atlanta, Zenith Aligns Itself More Closely With Sister Shop Moxie

Publicis Media agency Zenith announced today that Mitch Scharf will take over as managing director of the agency's Atlanta office. Scharf is evp of client leadership at Moxie, another agency under the Publicis Media umbrella. He will continue to do that job but will now also oversee all Southeast operations for Zenith and be part...

Nascar Taps 14-Year-Old Director for New Ad, Stepping Up Efforts to Attract Younger Fans and Promote Education

To attract the next generation of racing fans, Nascar went to the source. It hired 14-year-old director Amelia Conway to direct a new ad promoting Acceleration Nation, its educational program dedicated to science, technology, engineering and mathematics, or STEM, initiatives. The ad, created with agency 77 Ventures, features whiz kids in lab coats teaching a...

It turns out people are very bad at estimating the magnitude of the fake news problem

“Something that Facebook has never done: ignoring the likes and dislikes of its users.” I really liked this recent BuzzFeed essay, “Donald Trump And America’s National Nervous Breakdown: Unlocking your phone these days is a nightmare,” in which Katherine Miller writes: “There’s so much discordant noise that just making out each individual thing and tracking...

YouTube, Homer Simpson and the Creative Revolution

YouTube--the cause of... and solution to... all of content creators' problems. If Homer Simpson would permit us to repurpose his infamous toast, it evokes a familiar sentiment with YouTubers when they think about the mother ship. There's no doubt that YouTube's platform provided an essential foundation to launching the creative revolution we're currently...

This Emotional Father and Daughter Ad Takes on Divorce in the Arab World

Divorce is a difficult decision to make in the best of times. But in many parts of the Arab world, where it's considered a man's prerogative, it's tougher still as a woman. Brands don't often enjoy taking on difficult topics, but a couple have started making sensitive overtures into divorce, including Ford and Ikea. Now,...

Time Inc. Board of Directors Recommits to Its Own ‘Strategic Plan’

Ahead of next month's scheduled announcement of first-quarter results, Time Inc. today released a statement confirming that while it has recently evaluated a number of expressions of interest in the company, it has decided with the help of outside advisors to stay the non-acquisition course: "Advertisers are looking for fewer, bigger partners," said Time Inc....

Barry Jenkins Recalls How Best Picture Snafu Was Even More Dramatic in Miami

It will be a while before New York Times podcast Still Processing has a better-matched guest. Because this week, culture writers Wesley Morris and Jenna Wortham welcome Barry Jenkins, who is still processing the worst Best Picture presentation of all time. We're now exactly two months past that briefest of Feb. 26 moments when La...

Google Parent Alphabet Beats Quarterly Earnings Expectations

Google's parent company beat financial expectations for the first quarter of the year, reporting revenue of $24.75 billion for the first three months, up from $20.26 billion during the same period in 2016. Alphabet Inc. today said Google's advertising revenues totaled $21.4 billion in the first quarter, up from $18 billion in the first quarter...

Facebook Automated the Process of Protecting Rights to Video Content

Facebook Thursday announced an update to its Rights Manager tools for owners of the rights to video content on the social network, enabling those owners to establish automated rules to help protect their videos. The Rights Manager set of admin and workflow tools was introduced last April, and product manager Analisa Tamayo Keef and engineering...

The Australian Open Generated 8 Million VOD Views Thanks to This New Tool

For the Australian Open in January, Australia's Channel 7 had the exclusive rights to broadcast all tennis matches down under. But their coverage went far beyond the TV, as 33 livestreams from 16 tennis courts garnered 3 million live views. But with a new tool from Brightcove, the network added 8 million VOD clip views....

Indivisible Has Spent the Last 100 Days Proving Conservatives and Liberals Can Talk to Each Other

We are deep into the specials, assessments, report cards on the Trump presidency during this first 100 days, that arbitrary but aesthetically appealing number against which an early administration is judged. But WNYC, MPR and The Economist have been engaged in their own 100 days project, one that began on January 23 and has continued...

Owen Wilson Breaks Up With Owen Wilson at 2017 Tribeca Film Festival

While Owen Wilson Dates Himself did not win the 2017 Tribeca Snapchat Shorts competition, Fishbowl wanted to make sure this hilarious concoction receives the proper amount of runner-up love. From the Woody Allen-like jazzy period music to some ego-tastic end credits, it's a winner. Show More Summary

Facebook Says the Reach of Fake News Operations During the 2016 Election Was ‘Statistically Very Small’

Facebook's efforts to keep its user base informed about the steps it is taking to combat fake news now include a look at the news period that brought the issue to the forefront in the first place: the 2016 U.S. presidential election. Manager of Facebook's threat intelligence team Jen Weedon, threat intelligence team analyst William...

Facebook Received 64,279 Government Requests for Account Data in the Second Half of 2016

Government requests for Facebook account data rose 9 percent in the second half of 2016 compared with the first half of the year, to 64,279 from 59,229, but requests for content restrictions for violating local laws were down 28 percent, to 6,944 from 9,663. Deputy general counsel Chris Sonderby announced the release of Facebook's Global...

Sports Illustrated, Yahoo Sports Tap Facebook Live for NFL Draft Coverage

The first round of the 2017 National Football League Draft kicks off Thursday night, and Sports Illustrated and Yahoo Sports will provide coverage of all 32 picks via Facebook Live. In addition, Twitter held its own mock draft, using data on players most-mentioned in tweets discussing given teams and the draft to predict all 32...

These Ads Prove There Are Way More Embarrassing Things Than Getting Your Testicles Checked

Imagine your most embarrassing story ever. Now imagine sharing it with friends, family and even strangers by having it posted on social media or a massive billboard. It would be mortifying, but what should not be so mortifying, according to new ads for Testicular Cancer Canada, is talking to your doctor about testicular health. The...

The Guest of Honor at This Spaceballs 30th Anniversary Party Is Princess Vespa

One of the fun things about an event like Friday's tribute to Mel Brooks' 1987 Star Wars spoof Spaceballs at the 12th Annual Sunscreen Film Festival in the Tampa Bay area is that it gives reporters the perfect excuse to revisit memories of such a project. Tampa Bay Times film critic Steve Persall hopped on...

Star Wars: Puzzle Droids Is Disney’s Latest Star Wars Mobile Game

In mid-April, Disney revealed the first trailer for Star Wars: The Last Jedi, coming to theaters Dec. 15. Now, the company released its latest Star Wars mobile game, giving fans a new way to occupy their time until the film's premiere. The game is called Star Wars: Puzzle Droids, and it follows BB-8 on a...

Marketing Technology Firm Zeta Global Raises $140 Million to Take on Giants Like Salesforce and Oracle

Zeta Global--a company that helps marketers manage huge swaths of data--has raised $140 million, indicative of a growing trend of investments into marketing clouds. Founded by John Sculley, former CEO of Apple and president of Pepsi, and David Steinberg, the New York-based firm's software helps clients like Quaker, American Airlines and Sprint manage their data...

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