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When your newspaper wants to make a big statement, make sure you’re making it online too

Indiana’s passed a bill that many say allows state-sanctioned discrimination by businesses against gays and lesbians, and it’s led to a huge backlash. The state’s dominant paper, The Indianapolis Star wants to take a strong stand on the matter, so it pulled out perhaps the biggest weapon a newspaper has — a front-page editorial: Here...

Why Storyful is expanding its business to work with brands

DUBLIN — During halftime of a February 2013 basketball game at Mississippi’s William Carey University, cheerleader Ashley Arnau ran toward the center circle, did a front flip, grabbed a basketball, and flung it into the basket from half court. The video went viral. An original video of the shot has nearly 1 million views on...

Morning Report for March 31, 2015

Report: Newsday parent Cablevision is going to offer $1 for the New York Daily News. (reuters.com) Jeff Bezos‘s help-wanted ad from 1994, and other “fascinating posts from tech founders who changed the world.” (carlcheo.com) [RIGHT] Marvel is promoting “Secret Wars” with a New York Bulletin newspaper. (io9.com) A constant struggle for … Read More

National Baseball Hall of Fame's App Pings You With Location-Based Facts

With Major League Baseball season less than a week away, the National Baseball Hall of Fame is tapping into sports fans' addiction to their smartphones this year. Today, the Hall of Fame is launching a mobile app dubbed The Beacon that gives users a virtual tour of the museum in Cooperstown, N.Y. Show More Summary

Ad of the Day: A Heroic Dweeb Doesn't Quite Get the Girl in This Funny French Breakfast Ad

If you like a good twist ending, check out this French action-comedy spot for Mondelez's Tassimo coffee and Belvita breakfast cookies. It plays on classic (hackneyed) tropes—a nerdy guy makes for an unlikely, comic-book-style hero, rescuing a damsel in distress from a group of sinister hoodlums. Show More Summary

5 Things Brands Need to Know About Shooting Live on Perispcope or Meerkat

Social marketing has always seemed dangerous for brands, and that's simply because things can go badly in real time. We've all seen the #fails. And now enter two live-streaming video apps that have everyone talking—Twitter's Periscope...Show More Summary

Don't forget these changes to the AP Stylebook

The Associated Press Stylebook announced some changes last week at the annual conference of the American Copy Editors Society. (Full disclosure: This columnist, as president of the ACES Education Fund, is a member of the ACES board.)...Show More Summary

Infographic: Gen Z and Millennials Want Different Things From Brands

Millennials believe email marketing is more acceptable than do their Gen Z counterparts, according to the latest edition of Deep Focus' Cassandra Report. But Gen Z—the younger of the two so-called "digital native" generations—is much more tolerant of online advertising on the whole. Show More Summary

Jay-Z's Artist-Owned Streaming Music Service Wants To Solve Industry Woes

Jay-Z's heralded entry into the music streaming industry is finally here. Joined on stage by some of the top names in the industry—including Beyoncé, Madonna, Jason Aldean, Nicki Minaj and Daft Punk—the hip-hop entrepreneur and artist...Show More Summary

24 Hours in Advertising: Tuesday, March 31, 2015

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Neil Patrick Harris returns for Heineken Light In a new spot for Heineken Light, Neil Patrick Harris skeptically introduces the brand's new money-back guarantee. Show More Summary

The Participation Agency Builds Crazy Out-of-Home Campaigns

Specs Who Ruthie Schulder (l.), president; Jessica Resler, creative director What Experiential marketing firm Where New York Even people who don't live in New York know that New Yorkers have no living space. So a few years ago when Ruthie...Show More Summary

Ian Harding Loves Connecting With Fans Online—Until They Show Up at His House

Specs Age 28 Claim to fame Stars as Ezra Fitz on ABC Family's Pretty Little Liars; five-time Teen Choice Awards winner Base Los Angeles Twitter @IANMHARDING What's the first information you consume in the morning? I wake up, I'll meditate, and then I'll read something. Show More Summary

How Starving Artists, Students and Strivers Made Cup Noodles Great

See if you can identify the product associated with the following directions: "Pull back lid. Fill with boiling water. Let stand for three minutes. Stir well and enjoy." Well, you either know it or you don't—and if you've ever been a...Show More Summary

Training Millennials in the Workplace? Teach Them the Same Way You Reach Them

Understanding changes and preferences in how your audience consumes information is the foundation of good advertising. Yet when it comes to training, most agencies still are adhering to a model that is as outdated as a media plan comprised totally of 30-second spots on three networks. Show More Summary

Jay-Z and Friends Relaunch Music Streaming Service Tidal

Jay-Z's heralded entry into the music streaming industry is finally here. Joined on stage by some of the top names in the industry—including Beyoncé, Madonna, Jason Aldean, Nicki Minaj and Daft Punk—the hip-hop entrepreneur (real name...Show More Summary

Wells Fargo Readies Shift of Media, Digital Business

In Wells Fargo's latest review, Omnicom Group shops OMD and Organic are in advanced negotiations to take on business that's handled chiefly by units of Interpublic Group, according to sources. OMD, lead agency on traditional media planning...Show More Summary

How Groupon Not So Innocently Planned Its Most Popular Facebook Post Ever

When you know your company's next social media post is going to get trolled, it pays to plan accordingly. That's the lesson from Groupon's massive success on Facebook last week, when a stellar social response by an in-house team turned the rather dildo-esque Banana Bunker into a gold mine of fan engagement and sales. Show More Summary

NBCU's Lifestyle Group Debuts Synchronized Joking With Complementary Comedy Shows

Just when you thought reality TV was totally out of ideas—like completely, entirely, woefully out of ideas—Oxygen and Esquire come along with a novel pitch: two shows with the same cast on two different networks, one aimed at men and one aimed at women. Show More Summary

Editor to PR people: We’re not publicists

Lately, says American Lawyer editor-in-chief Kim Kleman, “it’s as if some PR folks don’t understand that the job of a reporter is different from that of a publicist. … Here’s a cheat sheet so they’ll know exactly where The American Lawyer stands.” From that sheet: We don’t let anyone see stories before they’re published, … Read More

Study: Young People Watch More Than 22 Hours of Online Video a Week

A new study shows that watching content online instead of on TV is the new normal for young millennials and even younger Gen Zers. Just how much digital video are they watching? The average survey taker viewed 11.3 hours of free online...Show More Summary

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