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Kickstarter’s new product, Drip, lets people charge subscriptions for ongoing projects

National Observer is no stranger to successful crowdfunding campaigns. The Canadian investigative news outlet launched its first Kickstarter in 2014, raising 53,040 Canadian dollars (USD $41,615) from 741 backers to produce 140 stories on the conflicts associated with Canada’s tar sands. That was followed by a 2015 campaign that raised CA $80,939 from 574 backers...

Why Thinx Is Using a PMS Truck to Grow Its Customer Base

Whether you menstruate or not, you've probably heard of Thinx, the period-friendly underwear for humans with periods. The brand's striking subway ads in New York made headlines, both for their taboo nature and their diversity. In other parts of the country, however, Thinx isn't quite as well known--but their new traveling "fearless bleeding" PMS truck...

Cards Against Humanity Is Buying Up Land Near the Mexican Border to Stop Trump’s Wall

Remember that Black Friday promotion where Cards Against Humanity got a bunch of people to buy poo? What about last year's, when it raised over $100,000 just to dig a hole? The brand that loves to transparently waste your cash just released its latest campaign: Cards Against Humanity Saves America. And given what time has...

LinkedIn Launches Career Advice to Help Professionals Connect With Mentors

LinkedIn launched a new feature called Career Advice, which works to connect users with others for "lightweight mentorship opportunities." With this feature, users interested in offering or receiving advice can sign up by going to the "Career Advice hub," which is accessible from their LinkedIn profile. From there, they can select the types of advice...

Facebook IQ’s 5 Consumer Predictions for 2020

This time of the year, we tend to imagine the future. We seek out signals of what's to come so that we can set ourselves and our businesses up for success. At Facebook IQ, we launched the Shifts for 2020 series to bring these trends to light and help you understand how to turn them...

This ‘Weirdly Awesome’ Clothing Line Mashes Up Fashion and Candy

Take an indie ad agency with a colorful candy client, mix in a "super rad" clothing brand, and what do you get? A "weirdly awesome" fashion line. That's one way to explain why Trolli's Instagram page has been taken over by bold, bright images and videos of gummy worm-inspired hats, t-shirts, backpacks and other apparel....

Papa John’s Flips Off Neo-Nazis While Apologizing for ‘Divisive’ NFL Anthem Protest Comments

On its recent earnings call, Papa John's president and CEO, John Schnatter, made a bold statement: He directly blamed sluggish Papa John's pizza sales on players who have protested the anthem by either kneeling or staying in the locker room. "Now, to the NFL, the NFL is hurting, and more importantly by not resolving the...

An Alien Falls to Earth in the Spanish Lottery’s Lovely 18-Minute Christmas Ad for 2017

Blockbuster Christmas ads are mostly a British thing. But Spain has elbowed its way into the fun in recent years, thanks to one advertiser in particular--the Spanish Lottery, which has taken to rolling out long-form ads celebrating the hope and togetherness that its famously communal Christmas lottery represents. Show More Summary

Facebook Users Rolled Up Their Bell Sleeves in October

Bell bottoms were one of Facebook IQ's Topics to Watch in September, and bell sleeves joined them in October. Conversation about bell sleeves and related terms--Andes, Antibes, crop top, dresses, lace, shirring, sleeve, sweaters, trim, velvet--skyrocketed by 164.2 times compared with October 2016 and by 1.7 times versus September, with the discussion dominated by women,...

How The Daily Mail Is Successfully Making the Leap From Web to TV

TV executives take note: turning a popular website into a TV show has proven successful before, and it is again. Ten years ago TMZ launched TMZ on TV. The syndicated entertainment and gossip show is still going strong, averaging a 1.4 household rating. This fall saw the debut of DailyMailTV, a two-years-in-the-making daily program that...

Deutsch New York Hires Its New Chief Strategy Officer Away From JWT

The New York office of Deutsch has hired Matt Baker away from WPP's J. Walter Thompson, naming him chief strategy officer, a position that has been vacant for almost a year. Baker, the current head of planning at JWT New York, will oversee Deutsch New York's traditional and digital brand planning, data analytics and communications...

Here’s How YouTube TV’s Groundbreaking, but Controversial World Series Partnership Paid Off

Fox Sports had a successful World Series last month, landing an estimated $635,000 per 30-second ad for the seven-game matchup between the Houston Astros and Los Angeles Dodgers, according to Kantar Media. That's a 6 percent increase from last year's historic Chicago Cubs and Cleveland Indians battle, where spots averaged $600,000. Now, as the dust...

Sprint’s Unlimited Wireless Customers Will Now Be Able to Stream Hulu for Free

Hulu's subscriber base is about to make a big jump. Beginning on Friday, all subscribers to Sprint's "unlimited freedom" plan can sign up for free access to Hulu's "limited commercials" plan, which usually costs $7.99 per month. This is the second time this fall that Hulu has partnered with another brand to, essentially, offer its...

Figliulo&Partners Acquires Digital Startup Agency to Strengthen Its In-House Expertise

Figliulo&Partners, an independent shop that describes itself as the brand agency for the information age, announced its acquisition of tech and digital marketing startup Hungry for an undisclosed sum. New York-based Hungry was founded by Brady Donnelly in 2014 as a full-service digital and tech agency aimed at creating premier products and experiences. Per today's...

Jimmy Kimmel on What Makes Integrations Great and Why He Hoped ABC Would Cancel His Show

In this week's cover story, Jimmy Kimmel had a lot to say about battling politicians, his unexpectedly tumultuous year and his future in late night. In fact, the Jimmy Kimmel Live host had so much on his mind--like remembering the upfront joke ABC wouldn't let him tell--that there wasn't room to fit everything into the...

In 2018, Publishers Are Looking to Voice and Audio to Super Serve Their Audience

As technology continues to transform the media business, top content producers say video and audio products will continue to drive their businesses in 2018. Here, Callie Schweitzer, CCO, Thrive Global; Andrew Golis, general manager, Vox; Adam Winer, vp digital video strategy Cond? Nast Entertainment; Anja Winikka, director of education and innovation, XO Group; and Eli...

All Nippon Airways Selects Y&R New York as Its First U.S. Agency of Record

All Nippon Airways, Japan's largest airline, has selected Y&R New York as its first U.S. agency of record without a review. Y&R New York will be tasked with growing All Nippon Airways (ANA) in the U.S. market via research and brand strategy (utilizing Y&R's BAV and BAV Social tools) as well as creative development. "As...

“No cookie-cutter model”: How local news organizations are surviving today and preparing for the future

Most newspapers in the U.S. have circulations of less than 50,000. Some are headquartered in towns of fewer than 2,000 residents. Some are flying under the radar in metropolitan areas of half a million. Among these smaller market newspapers, there is no “cookie-cutter model” to local news success, but there are many common challenges, useful...

Nielsen Social Content Ratings, Week of Nov. 6: Big Country

The twang of country music reverberated through Facebook and Twitter during the week of Nov. 6. The 51st Annual CMA Awards on ABC tallied 5.249 million interactions across the two social networks, topping the Nielsen Social Content Ratings list of TV series and specials. ABC's Grey's Anatomy placed a distant second, with 713,000 total interactions...

NFL Fans Can Vote for the 2018 Pro Bowl via Twitter DM

Want to send your favorite National Football League player to the 2018 Pro Bowl? Log onto Twitter and send a direct message. The NFL announced Tuesday that voting for its annual all-star game is now open, and one of the ways for fans to take part is via a DM voting experience accessible via entry...

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