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Mekanism Scoops Up a Social Shop to Bring Influence Marketing in House

A slew of influencer networks have popped up over the past few years that pair social-media stars with brands. But with more brands looking to smaller, niche agencies to run ad campaigns, shops like Mekanism are acquiring the networks and bringing the work in house. Show More Summary

One of the best things a news startup can do for its financial health: Hire a professional ad person

A new report from the Tow-Knight Center for Entrepreneurial Journalism, out Thursday, interviewed 22 digital publishers, most of which launched in the last 10 years, to determine best practices for “building ad revenue at local news and niche topic media organizations.” The report was written by Michele McLellan, founder of Michele’s List, a database of...

Q2 Organic Growth Rises Only 1% at Publicis Groupe

Publicis Groupe continues to reap the benefits of the strengthening dollar and pound sterling, announcing that second-quarter revenue rose 39 percent to $2.7 billion. But a more telling indicator, organic growth—which removes the impact...Show More Summary

24 Hours in Advertising: Thursday, July 23, 2015

Five married couples talk about how they run creative agencies together and what some of their greatest challenges are. Plus, Mindy Kaling talks about the transition from Fox to Hulu. New on Adweek: 12 viral ads of 2015 These are the 12 most viral ads of 2015 so far, according to Unruly. Show More Summary

Dallas Morning News editor: 'We are all salespeople now'

Late last year, Mike Wilson became the first person in 35 years from outside the offices of The Dallas Morning News to be named the paper’s top editor. The man he replaced, Bob Mong, joined the News in 1979, held the top job since 2001, and led his newsroom to nine Pulitzer Prizes. On February 16, Mong became editor emeritus...

How to Run a Successful Creative Shop When Your Partner Is Also Your Spouse

Building a successful business is no easy feat, and neither is sustaining a successful marriage. Put the two together, and there are bound to be challenges and arguments every now and then. But there are a number of couples who run successful...Show More Summary

Susanne Daniels Is Exiting as MTV's Head of Programming

Just hours after replacing the head of one music-themed network, Viacom did it again. Susanne Daniels, MTV's head of programming since 2012, has left to pursue another job, Adweek has confirmed. Daniels' position will not be filled. Instead, MTV has promoted Mina Lefevre to evp and head of scripted development. Show More Summary

Mindy Kaling: Moving From a Major Network to Hulu Has Been 'Strange and Nice'

During The Mindy Project's first two seasons on Fox, the greatest cheerleader for Mindy Kaling's comedy was the network's then entertainment chief, Kevin Reilly. But when Reilly left Fox in May 2014, the show's star and creator started wondering if her days with the network were numbered. Show More Summary

R/GA U.S. President Seth Solomons Exits the Agency

Seth Solomons, a top executive at digital shop R/GA, has left the agency after 20 months. Solomons joined R/GA in November 2013, as a managing director in New York and global chief client services officer, and became U.S. president just last month, according to his LinkedIn profile. Show More Summary

These Are the Big Brands Advertising on Apple's New Music Service

McDonald's, Nordstrom, Home Depot and Walgreens are some of the brands currently running ads on Apple's new streaming service that launched June 30. Last month, Apple unveiled Apple Music—its app combining iTunes, radio programming, a live show called Beats 1, and a social-media portal for artists called Connect. Show More Summary

Digital Agencies Are Still Amped for Apple Watch Despite Recent Scrutiny

During Tuesday's quarterly earnings report, Apple did not reveal how many smartwatches it has sold since the gadget's wide release in nine countries on April 24. The dearth of particulars has led to a lot of back-of-the-napkin math and speculation, with analysts estimating anywhere between 2 million and 4 million units have shipped. Show More Summary

Newsonomics: How much is the Financial Times worth, and who might buy it?

If you wanted to buy a top business news publisher, which one would you choose? Assuming the marketplace offered you choice, would you go the newer-media route, buying a Business Insider or a Quartz? Or would you be tempted to buy the Financial Times, established in 1888 and now a clear leader in the legacy...

Here's a Look at How Microsoft Makes Its Money in the Post-PC Era

Microsoft had to absorb a $7.5 billion loss because its plan to buy Nokia and then grab a bigger share of mobile devices mostly failed. The Redmond, Wash.-based company has a 3 percent share in the smartphone market, and its Surface device has only seen modest sales, $888 million last quarter. Show More Summary

Why aren’t there more minority journalists?

In the span of two years, mounting civil unrest concerning unequal treatment of minorities led to large protests in three cities that generated national media coverage. It wasn’t Ferguson, New York City, and Baltimore—it was Los Angeles, Chicago, and Newark in the mid-1960s. Show More Summary

Look Out, Coconut Water. Maple Water Could Be the Next Big Thing

In the $13 billion bottled-water business, beverage companies like Nestlé and PepsiCo use all sorts of sophisticated equipment to fortify, blend and infuse ordinary water with everything from vitamins to flavors like crisp apple and acai blueberry pomegranate. Show More Summary

“People like a website without advertising”: The thinking behind a newspaper’s ad-free membership

Yesterday we wrote about The Salt Lake Tribune’s new membership program, but even after that post went live, we had more questions about the specifics of the thought process behind the program, and how it’s working out so far — the hows and whys, if you will. After playing phone tag, I reached Salt Lake...

Charleston's rival newspapers just merged. Is two-paper Detroit next?

DETROIT, MI — The sudden merger this week of two newspapers in Charleston, West Virginia, was big media news in that city. It also resonated here in Detroit, more than 350 miles away, for one major reason: The Motor City is one of the few two-paper towns left in the US, and that small group is now even smaller. As...

Bill Simmons Is Headed to HBO, With a New Weekly Series in 2016

Bill Simmons has settled on his post-ESPN job: He'll be taking his talents to HBO. Simmons has signed a multiyear, multiplatform agreement with HBO, which includes a weekly series launching next year, the network announced. He will begin working for HBO in October, after his ESPN deal has ended. Show More Summary

Ad of the Day: JetBlue and Coke Bring Their Feel-Good Brands Together for NYC Stunt

JetBlue and Coca-Cola liked the looks of each other enough to try a stunt together in Penn Station recently, where they teamed up to bend the general rule of NYC transit hubs that you don't accept gifts from strangers. Agencies Rokkan...Show More Summary

Univision Deportes Brings Fantasy Soccer to the U.S.

Univision Deportes is looking to capitalize on the burgeoning and lucrative world of fantasy sports, launching a fantasy soccer league in the U.S. Univision Deportes Fantasy marks the first time the sport has had its own fantasy league stateside, a result of the growing popularity of soccer in recent years. Show More Summary

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