You've probably heard stories about creatives quitting their jobs to travel the world and look for adventure and creative opportunities in unexpected places. So, Alexandra Rønde Thielke and Rasmus Veggerby's story might sound familiar, at least on the surface. Show More Summary
It was a good year to be a New York agency at the Cannes Lions International Festival of Creativity with McCann New York, Grey New York and Droga5 all scoring some serious hardware in 2016. Droga5 finished out the week with a total of 23 awards: one Grand Prix, 9 Gold Lions, 6 Silver Lions and 7 Bronze Lions. Show More Summary
Facebook is debuting featured events, which will offer recommendations—think rock shows, biking meetups, museum exhibition openings, etc.—based on human curation rather than an algorithm. Previously, the digital giant only made event suggestions based on users' and their friends' interests via an automated system. Show More Summary
JCPenney takes the stand that your measurements aren't a measure of your worth with its defiant new campaign from mcgarrybowen, themed #HereIAm. The nearly three-minute fist-pump for JCPenney's plus size Boutique+ puts the focus on five...Show More Summary
Instagram's long-awaited algorithm has finally started rolling out, and food influencers and sites that built their brands on the Facebook-owned app are already feeling the squeeze and moving to Snapchat. Food photography—think pictures...Show More Summary
CANNES, France—When thousands of marketers descend on Cannes, the resulting chaos of banners, displays and branded freebies can overwhelm the senses. Which might be why one of the most effective posters at this year's Cannes Lions was...Show More Summary
After finishing the 2015-16 season as the No. 1 broadcast network in total viewers and adults 18-49, CBS has now become the first broadcast network to cross the upfront finish line. The network is finishing its upfront sales with a 3...Show More Summary
Today, CBS Corp. settled all upfront business. Shortly after CBS made good on chairman and CEO Leslie Moonves' vow for double-digit CPM increases, its sister network, The CW, has done the same, landing double-digit volume and CPM increases,...Show More Summary
I don't know about you, but as a kid, I didn't dream of becoming a media planner. I wanted to be a singer or a TV personality. Unfortunately, you must be able to sing to be a singer, and you need a TV face to become a TV personality....Show More Summary
CANNES, France—Rembrandt van Rijn finished his last painting in 1669, the year he died. So it was enthralling, and a little unsettling, to step on to a boat at the Cannes Lions festival for a private viewing of the first new Rembrandt in 347 years. In a fascinating merging of creativity and technology, the humans at J. Show More Summary
Last week, in honor of summer, we talked about “thongs” and “bikinis.” This week, not only do we have the first full week of summer, we also have the dedication of the newly expanded Panama Canal. So it seems appropriate to talk about “Panama” hats, the lightweight straw hats that show up in northern climes during the summer. The story...
An attorney has a civil case that’s about to go to trial. He contacts a friend of his, the editor of a local publication, to encourage coverage of the case. The attorney shares public court records and information about the court schedule. The case is newsworthy, and on the eve of trial the editor’s publication runs a story that outlines...
Twitter seems to be betting on the universal language of stickers to spur more engagement on the platform. In the next few weeks, Twitter will begin letting users add stickers to photos that can be resized, rotated and placed anywhere on photos posted in tweets. Show More Summary
If you feel like you're spending more time than ever before watching and streaming content, you're right. U.S. adults spent 10 hours, 39 minutes a day consuming media in the first quarter of 2016. That's up a full hour from the first...Show More Summary
Everyone from ad agencies to the U.S. women's soccer team are bringing to light the vital issue of equal pay for women, and now, it's Bud Light's turn. Amy Schumer and Seth Rogen discuss the ridiculousness of the gender pay gap in the brand's latest ads from Wieden + Kennedy New York. According to the latest U.S. Show More Summary
W e designed a study aimed to determine whether participants’ trust in the information contained within an online news article is altered by changing the brand of the article, by demographic factors, and by readership habits such as regularly accessing news online or in print. Given prior findings in analogous disciplines based upon expectation and trust in media, we...
t's one of magazine journalism's most pressing questions: How can publications that have long captivated print consumers earn the trust of wary online readers? As the internet solidifies its role as a leading news source amid continued declines in print, news organization homepages are losing traction. Show More Summary
As an agency leader in Brazil, I see that we're on the verge of a very exciting time for brand opportunities that make memories, connections and impact. Indeed, as someone living in Brazil, there's something bigger on the horizon—the...Show More Summary
Thanks to Rio's U.S.-friendly time zone, the games are expected to draw significant prime-time viewers. With such a large captive audience within reach, advertisers are zeroing in on key demographics to ensure perfect pitches. Media and consumer research firm GfK MRI interviewed U.S. Show More Summary
There was a time when sports was considered a man's world—but that's ancient history now. Whether it's breaking records, influencing thinking, making money or striving past what were once thought to be the limits of human ability, these women represent the best in the game—whatever that game happens to be. Show More Summary