All Blogs / Industries / Media / Media Industry News / Popular


How Trust Will Permanently Reshape the Relationship Between Brands and Consumers

Under the overall theme of Technology and Humanity, the second installment of Adweek and Bloomberg Media's quarterly "Marketing in An Interruptive World" breakfast series convened in New York last week. The morning's content examined brands, trust and consumers via a Bloomberg Intelligence briefing on the state of artificial intelligence. Show More Summary

Kristen Wiig Comically Channels Every Man, Woman and Child in America for Pizza Hut

Pizza that's delivered hot and fresh should be something that everyone--man, woman or child--should be able to enjoy, and who better to represent that than an actress and comedian who can play every man, woman or child (well, white man, woman or child)? Pizza Hut has tapped Kristen Wiig for its latest "Everyman" campaign from...

Infographic: How Consumers Want Companies to Use Customer-Service Chatbots

Check out our full coverage. As chatbots become more and more sophisticated, brands are increasingly relying on them as an easy (and inexpensive) way to provide customer assistance. Likewise, plenty of consumers are happy to skip the help line and get straight to the answer. But does that mean chatbots will totally replace live agents?...

Why Brands Should Shift Their Focus From Data to Identity

It might be sunny in July, but winter is finally here. I'm not talking about the Season 7 premiere of HBO's Game of Thrones (although I was one of the 16.1 million total viewers). Winter is here for marketing. Steven Wolfe Pereira Headshot: Alex Fine The data points have been around us for a while....

Adweek Kicks Off ‘Next Tech’ Series on the Jobs and Platforms You Need to Know About Now

With marketing technology shifting into overdrive, brands and agencies not only are struggling to keep apace with the latest audience targeting tools, but also face the challenge of finding the talent to actually manage them. At Adweek, we take our mission to heart, serving you with insights and analysis to make you smarter and help...

Tech Is Transforming Careers Like Never Before. Just Ask Bevel Founder Tristan Walker

A few years ago, rising tech star Tristan Walker--who'd scored business development gigs at Twitter and Foursquare even before finishing his MBA at Stanford in 2010--sought guidance from a retired packaged-goods executive. In what would end up being a career-defining exchange, the exec indirectly addressed a seemingly mundane problem of Walker's: His years of cheek-to-chin...

Mar Tech Is the Latest Buzzword for Brands and Agencies, but What Does It Actually Mean?

Not too long ago, ad tech was the darling of the digerati. But while programmatic trends like header bidding continue to gain footing, it's marketing technology--or mar tech--that's become the hottest buzzword for brands and agencies alike. Capital investment in mar tech was predicted to total a whopping $2 billion in 2016, according to PitchBook,...

A Guide to the 10 Next Hot Jobs in Digital Marketing, and for Several Years to Come

Time to polish that r?sum?, marketers. The business is shifting amid rapid change, and jobs that were considered experimental a few years ago are now indispensable. Career paths are being disrupted midstream, and both brands and ad agencies are recalibrating talent for the next generation of marketing. The combined forces of globalization and the commoditization...

RIP: New York Real Estate Reporter S. Jhoanna Robledo

At the bottom of page 48 of the July 24-Aug. 6 issue of New York magazine, an inscription reads: 'Reporting by Margaret Rhodes, S. Jhoanna Robledo and Katy Schneider.' The article credit is attached to a six-page look at some New Yorkers who've built outdoor showers and includes product guidance from The Strategist on how...

Quartet of Retired Journalists Take an Ethical Stand Against Oakmont Village Newspaper Interference

washington.edu From 1988 until retirement in 2003, Marty Thompson (pictured) worked in New York for the Associated Press in a variety of roles. He also served during his career as AP bureau chief in both San Francisco and Los Angeles. Thompson is making headlines once again this summer, thanks to a stand he and three...

OZY Fest Arrives Tomorrow With a Full Schedule of Comedy, Conversation and Music

OZY CEO and co-founder Carlos Watson had mixed feelings about the rollout of this year's OZY Fest, its second annual, and it was because the first one had worked out so well. "It was kind of precarious," says Watson of the lead-up to the festival's debut last year, an experiment in blended programming. "Can we...

Cam Newton Was Creative Director on This Campaign for His C1N Shoe by Under Armour

Under Armour is well known for involving its star endorsers in the development of its products and marketing. Now, the performance sports apparel brand has taken the approach to a new level, with Cam Newton serving as creative director on the campaign for his C1N shoe, including a digital film from his production company, Iconic...

UnitedHealth Group Launches $240 Million Media Agency Review Amid Chaos in Congress

America's largest health insurance payer has launched a media agency review amid a period of great political uncertainty regarding the future of the industry. UnitedHealth Group recently issued an RFP calling upon agencies to handle media planning and buying for all of its brands (including UnitedHealthcare) in the United States, according to three parties with...

Why Humanizing Your Brand With a First Name Will Resonate With Customers

Driving a Henry, eating a Milton bar or shopping at Rowland. These are experiences customers might be having were Ford, Hershey and Macy's named today, rather than 100-plus years ago. Jake Hancock Increasingly prevalent in recent years, first-name brands help give companies and their products more authentic, human identities. If not already, the customer of...

The Atlantic’s Debut Podcast Is a Place Where Past and Present Meet

What you hear listening to the first episode of Radio Atlantic, the publication's flagship podcast that makes its debut today, isn't necessarily what you'll get the next time. "We expect one of the things listeners will hear is a certain amount of variety in format," says Atlantic executive editor Matt Thompson, who is a co-host...

AP Promotes Noreen Gillespie and Sarah Nordgren to Deputy Managing Editor Positions

Noreen Gillespie helped create AP's first regional desk in Atlanta. Sarah Nordgren meanwhile during her career with the wire service once served as director of state news, overseeing operations across all of AP's state bureaus. The two (pictured, l to r) have risen impressively through the AP ranks and are now both newly anointed deputy...

Vice Lays Off at Least 60 Employees to Emphasize Video and Scripted Content Production

After news came last month of an investment of $450 million, Vice has laid off around 60 employees, or 2 percent of its 3,000-person staff in North America and Europe today. In an ongoing trend with digital media companies attempting to keep up with, or anticipate, audience demands of video content, Vice will continue to...

Havas Wins Michelin’s $100 Million Global Media Business Away From MEC

Michelin has chosen Havas Media as its global media agency of record after a competitive review, the French tire company announced today. Moving forward, the agency--in which French media giant Vivendi recently acquired a majority stake after months of speculation--will handle media planning and buying duties for all of the company's major markets including the...

This Classic 1980s Cigar Commercial Is One of Britain’s Funniest Ever

We usually get pretty familiar choices when we ask top creative directors to pick their three favorite ads for our "Best Ads Ever" series. But Wade Devers of Arnold Worldwide, clearly a student of advertising, goes a bit further afield with his selections--the first two from England, including a classic comic cigar campaign from famed...

Pia Zadora at 64: Alive, Kicking and Singing

On IMDb, Pia Zadora is listed as being 63. In U.S. newspapers this spring, a May 4 "On This Day" syndicated blurb framed her as turning 65. The Hoboken, N.J. native is in fact 64. Zadora's name has come up in the media a fair bit this summer. The Netflix series GLOW harkens black to...

Copyright © 2015 Regator, LLC