Rick Schwartz believes you should be paid for your time and effort, and he realizes that's a novel idea in this start-up, free-content world. Jerrick Media, the company he founded with Jeremy Frommer, today will announce the launch of...Show More Summary
The trends, they are a-changin'. No longer will advertisers, brands or social influencers have to struggle for the greater good of sponsored content. ROI Influencer Media, in partnership with multiple programmatic platforms, like Rubicon...Show More Summary
You’ve probably heard that news organizations such as AP, Reuters, and many others are now turning out thousands of automated stories a month. It’s a dramatic development, but today’s story-writing bots are little more than Mad Libs, filling out stock phrases with numbers from earnings reports or box scores. Show More Summary
The so-called “snooper’s charter” has raised concerns over protection of journalistic sources, although additional protections have been included. Read more...
News publishers around the world are working hard to improve the metrics they use to measure and understand their digital reach and performance. One of the most high-profile examples is the Financial Times, which developed in-house an engagement metric to measure its audience size and behaviour online. Read more...
These days, Ashley Madison doesn't have to cheat to get ahead. So says Rob Segal, who has worked hard to refocus the site's image and rescue its reputation since April, when he left WorldGaming to join Ashley Madison's parent company, Ruby Corp. Show More Summary
This week, the Adweek staff is highlighting Nintendo's new (and improved) NES system, Timex's subtly smart watch, Stubbs & Wootton's snarky slippers and more fun holiday gifts. Take a look!
Housed in a former multiplex, the Huntington Beach, Calif., offices of Grupo Gallegos are more than a little "unconventional," to borrow a word from founder and CEO John Gallegos. Founded in 2001, Grupo Gallegos became a go-to for brands looking to reach the exploding Hispanic market. Show More Summary
Specs Age 34 Claim to fame Stars as Alfred "Paper Boi" Miles on FX's Atlanta Base New York Instagram @briantyreehenry Adweek: What's the first information you consume in the morning? Brian Tyree Henry: I read BuzzFeed—it's great forShow More Summary
In Ikea Sweden's latest spot, "A Good Listener," a familiar family drama unfurls. You don't get all the details, but you know the code: A teenage daughter, increasingly agitated for mysterious reasons, returns home every day and locks herself in her room. Show More Summary
Actress Zosia Mamet sure has an interesting way of making friends. In her newest spot for Kate Spade New York, Mamet meets her nemesis-turned-cohort en route to a holiday party at the top of the Empire State Building. While in the elevator, Mamet is joined by longtime acquaintance Miss Piggy, who is wearing the same outfit as her. Show More Summary
More Americans than ever this year learned about Election Day results from their phones, including via mobile push notifications news organizations deployed in brand-new ways. According to data collected by the Tow Center for Digital...Show More Summary
The verdict came down in the first defamation case stemming from Rolling Stone's famously flawed investigation about college rape on the Friday before Election Day. Now that the electoral shock has ebbed, it's time to give the results a second look. In this case, a former associate dean at the University of Virginia, Nicole Eramo, charged that the magazine and...
Since Nov. 1, Origami Logic has been tracking 125 brands across Facebook, Instagram and YouTube to gauge the level of engagement holiday-focused marketers are achieving. The company, which offers marketing software and services, found...Show More Summary
Two years ago, we weren't able to give everyone at The Media Kitchen a meaningful year-end bonus, which was always our tradition. I had to decide if I wanted to give a few people a good bonus or everyone a token. I decided to give a few people a good bonus, and I decided that the people who contributed most to revenue would be the beneficiaries. Show More Summary
Patagonia made $10 million in sales on Black Friday and all of those funds will go to grassroots organizations that are working to protect the environment. The company announced its plan to work with One Percent for the Planet on a "fundraiser...Show More Summary
Health food stores and juice bars pop up all over the place these days, especially in bustling cities like New York. The newest spot, Honeybrains, may seem like your average healthy restaurant, but the story behind it probably isn'tShow More Summary
English is fun. Let’s prove it: A “restaurant” can be full of “glamour.” But the “restaurateur” is “glamorous.” Note the difference? Each drops a letter when it gains a suffix. This is not the kind of letter-dropping that occurs with words like “fire/firing,” where the letter that’s dropped is at the end of the original word. No, “restaurant” and “glamour”...
Welcome to Hot Pod, a newsletter about podcasts. This is issue ninety-seven, published November 29, 2016. Ken Doctor on the role Apple should play. The media analyst made an appearance on the latest episode of The Wolf Den, Midroll’s pretty handy content marketing podcast-slash-guide to the industry, to discuss his spectacular series on the podcasting...
The latest installment of our "Best Ads Ever" video series features Margaret Johnson, the chief creative officer at Goodby Silverstein & Partners in San Francisco. Asked to pick her favorite ads ever, Johnson chose three very different pieces, from a traditional spot to a long-form mini-doc to a daring, otherworldly stunt. Show More Summary