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Ad of the Day: Lady Gaga, Tony Bennett Star in Barnes & Noble's Charming Holiday Ad

Tony Bennett and Lady Gaga make goo-goo eyes at each other and croon "Baby, It's Cold Outside" in this amiable holiday spot for Barnes & Noble. "Tony and Gaga are a great mashup of classic and modern," says Amy Sacks, creative group head of Roberts + Langer DDB, which created the commercial. Show More Summary

Unilever Concludes Its Global Media Review and Shifts Some Assignments

One of the year's biggest global media agency reviews has concluded, with Unilever shifting some regional duties between roster shops Mindshare and PHD, but making few changes overall. Mindshare, a unit of WPP's GroupM, added some markets...Show More Summary

Jung & Naiv, an interview show born and popularized on YouTube, gets another shot at television

Legs crossed, sitting on top of one of the concrete slabs near the edge of Berlin’s Holocaust Memorial just beyond the Brandenburg Gate, is 29-year-old Tilo Jung. In this particular video episode of the YouTube show Jung & Naiv, Jung was interviewing Intercept journalist Glenn Greenwald. The two are sitting side by side with barely...

Anxiety-Free Online Marketing Tips

Online marketing has many rules, from how many times you should repeat keywords to the content your site and blog should contain in order to attract the most people. There are things you should do, like post well researchde articles on your blog, and there are things you shouldn’t do, like buy links. You want […]

Shiseido's Gender-Shifting Makeup Ad Wins Grand Prix in Film at Epica Awards

BERLIN, Germany—Major marketers Mini Cooper and John Lewis shared the stage with little-known upstarts Shiseido and ElaN Languages in accepting Grand Prix honors from the Epica Awards. The France-based award show, judged by professional...Show More Summary

Former Subway Pitchman Jared Fogle Is Sentenced to Over 15 Years in Prison

Jared Fogle, the former Subway pitchman, was sentenced today to more than 15 years behind bars. As previously reported, Fogle was expected to plead guilty to charges related to the possession of child pornography as well as soliciting sex from minors. Show More Summary

How James Murdoch Thinks the Ad Industry Should Innovate

James Murdoch, who took over as CEO of 21st Century Fox in July, doesn't see Netflix as a harbinger of a world without advertising. But he said the ways brands reach consumers through video has to change. "It's easy for people to look...Show More Summary

Serial Is Landing on Pandora With the Backing of Big Brand Advertisers

Buoyed by WBEZ Chicago's runaway hit Serial last year, music-streaming service Pandora wants in on the podcasting craze, and it's bringing in big brands to sponsor the content. Two weeks ago, Pandora announced a deal that made it Serial's exclusive streaming partner starting next week. Show More Summary

Paid to vote: Why a nonprofit news outlet gave away $10,000 in a lottery

Bridget Conroy-Varnis, a school crossing guard, voted this month in Philadelphia’s mayoral election—and won $10,000 for her trouble. Conroy-Varnis was the randomly selected winner in a voting lottery run by The Philadelphia Citizen, a nonprofit news start-up that launched in full force, after a long gestation period, in September. Show More Summary

Ford Is Using Instagram Perfectly for These 'Don't Like and Drive' Posts

There are many PSA campaigns out there warning people not to use cellphones while driving, but few are as wonderfully simple as this one—Blue Hive Brazil and Team Detroit's Instagram posts for Ford Motor Co. The posts—the most recent...Show More Summary

The Christian Science Monitor built a separate site just for coverage of the Paris climate talks

Paris is currently in the global limelight because of the terrorist attacks last Friday, but at the end of the month delegates from around the world will converge there for the United Nations Climate Change Conference. News organizations around the world are sending reporters to the summit, known as COP21, and plotting how to cover...

Live Nation Partners With Philips to Feature New Musicians and Light Up Living Rooms

Lighting is an integral part of any musician's live show—it can alter the mood of the audience or add color and excitement to the gig. To show consumers they too can create their very own intimate music series at home, lighting company Philips teamed up with Live Nation Entertainment to create the Living Light Sessions. Show More Summary

Vice’s Broadly Debuts Series Spotlighting Women in Male-Dominated Fields

Vice's 4-month-old digital channel Broadly has hit the ground running. Today the female-focused site is rolling out its first Web series under a new partnership with Unilever. The sponsored program focuses on women in workplaces typically dominated by men and includes an ad campaign highlighting Unilever's TRESemmé brand. Show More Summary

Ad of the Day: Would You Act If You Were in Imminent Danger? Maybe Not, Says This Ad

If you were alone in a room that started filling with smoke, you'd take the cue and make a hasty exit, right? But if you were in the room with a group of full of strangers, you might react differently to that same immediate danger—depending what others do. Show More Summary

Newsonomics: Can you get readers to pay a dollar a day for digital news?

Is local news worth a dollar a day? That’s the fascinating question The Boston Globe is now posing to its local readers. It’s a query that should resonate among the press around North America and Europe as well. Ninety-nine cents has become the golden price of digital media. Ninety-nine cent trial offers are everywhere you...

Headlines editors probably wish they could take back

The New York Times, 05/24/77 The Macon News (Georgia), 08/11/76 Tulsa Daily World, 11/30/76 Have a headline you want to share? Snap a photo and email it to or tweet it to us @CJR.

The 20 Most Viral Ads of 2015

Creatives, despair! With just six weeks left in 2015, the most shared of the year contains nothing but found footage, according to new data from Unruly—hilarious and adorable found footage, but found footage nonetheless. But maybe that's OK. Show More Summary

How one blog helped spark The New York Times’ digital evolution

Last month, The New York Times announced that it was formally shutting down City Room, the metro blog that it had been running since 2007. And even before its closure, it had been reduced in recent years to just a repository for a couple ongoing features — a far cry from the lively, webby blog...

Here's How Advertisers Will Be Able to Target TV Viewers Who See Competitors' Ads

Millennial Media is partnering with Rentrak to roll out a first-of-its-kind capability that lets TV advertisers retarget viewers on their mobile devices. It is the the company's first offering since AOL's $238 million acquisition of the mobile ad network, which reaches 190 million unique users across more than 65,000 apps, in September. Show More Summary

Squarespace Taps Anomaly for Pop-Culture Boost and a Return to the Super Bowl

Seeking a bigger brand profile and a permanent place in the cultural consciousness, digital publishing platform Squarespace has selected MDC Partners' Anomaly in New York as its lead creative agency. "With more people than ever looking...Show More Summary

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