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Nielsen Social Content Ratings, Week of Feb. 13: All-Star Weekend for the NBA

The National Basketball Association's All-Star Weekend ran a fast-break to the top of the Nielsen Social Content Ratings for the week of Feb. 13. The NBA All-Star Game Sunday night totaled 3.102 million interactions across Facebook and Twitter, and NBA All-Star Saturday tallied 1.797 million, blowing away the competition in both the sports and the...

Verizon Opens In-House Agency, Hires Andrew McKechnie From Apple to Run Creative

Today Verizon followed Sprint, Chipotle, Coca-Cola, Facebook and more in establishing its own in-house creative advertising agency. The telecom giant, which is currently one of the five biggest ad buyers in the U.S., hired global group creative director Andrew McKechnie away from Apple to run the new department. The chief creative officer will work out...

Will Instagram’s New Head of Communications Schake Things Up?

Instagram is getting a new head of communications, as David Swain announced via an Instagram post that he will leave his post in April, after aiding in the transition of successor Kristina Schake. Schake represents a nice coup for Instagram, as she has served as deputy communications director for Hillary Clinton's presidential campaign and communications...

This Neuroscience Study Says Ads Are More Effective on Publishers’ Websites than Social Newsfeeds

Publishers' own websites could be mightier than the almighty news feed when it comes to impact for advertisers, according to new neuroscience research comparing social platforms and premium sites. Neuro-Insight, a neuro-marketing company,...Show More Summary

Milo Yiannopoulos Resigns From Breitbart

The line that cannot be crossed, not even by boundary-trampler Milo Yiannopoulos, it turns out, is pedophilia. After a career marked by writing and public speaking engagements that exhibited, at different points, racist, sexist and transphobic sentiments, a Twitter trolling campaign against Leslie Jones that got him banned from the platform, it all came down...

StubHub Is Doubling Down on Experiential Activations at Live Events

StubHub is continuing its rebranding strategy to help customers embrace and enjoy live experiences by ramping up its experiential marketing efforts. The brand's StubHub Live campaign, which launched in January, features activations at live music festivals and sporting events. It kicked off with an experience at BroadwayCon in New York, followed by activations at the...

Graydon Carter Pens Another Editor’s Letter With Trump as Subject

Vanity Fair editor Graydon Carter, originator of the "short-fingered vulgarian" descriptor, adds to an archive of missives about President Trump that span Trump's careers as businessman, presidential candidate and now president. Carter's latest is the editor's letter in the magazine's March issue, and Carter is tired. More than tired, he is "plumb exhausted," he writes...

1 Million Apps, Websites and Bots Are Using Facebook’s Analytics for Apps

Facebook's Analytics for Apps is now being used by more than 1 million applications, websites and chat bots, and those apps, sites and bots have two new features to play with. Software engineer John Connuck announced the milestone and detailed the new features in a blog post, saying that developers using Analytics for Apps can...

Retreat from town hall: Reporters pursue access as some GOP officials pull back

AFTER DUCKING HIS CONSTITUENTS and protesters this month—by leaving a closed meeting through the back door, in one instance—Illinois Rep. Peter Roskam, a Republican who represents the west Chicago suburbs, hosted 18,000 people for a teleconference call last week through his campaign website. Show More Summary

When flacks catch flak

When Donald Trump talked (very briefly) about Black History Month, one reporter wrote that “The president took some flack” for speaking of Frederick Douglass in the present tense, “making it appear as though he may have thought Douglass, who died in 1895, was still alive.” Actually, what the president took was “flak.” His “flacks,” however, […]

NBC News Digital Hiring Spree Continues

Alongside CNN, another TV operation that continues to aggressively expand its digital ranks is NBC News. We wrote last month about a bunch of hires there, and today, there is official word of more. Here's the memo from NBC News Digital executive editor Catherine Kim: Hi all, We have some new faces in the newsroom...

How to cover pols who lie, and why facts don’t always change minds: Updates from the fake-news world

If you went offline for even a little bit of what was a three-day weekend in the U.S., you might have missed a spate of new surveys, studies, and articles about The Way We Media Now. A briefing: Why facts don’t change our minds. The New Yorker’s Elizabeth Kolbert reviews three newish books (all published...

Hulk Hogan Returns to Advertising in This Daft Spot for a Dutch Insurance Company

Whatcha gonna do when the Hulkster runs wild on you?! Last year, Hulk Hogan helped put Gawker down for the count. Now, the former WWE icon--real name: Terry Bollea--steals the show from a purse snatcher in a wild new commercial for Dutch insurance company Centraal Beheer. Created by DDB & Tribal Worldwide Amsterdam, this is...

Massachusetts Community Mourns the Loss of a Dedicated Citizen Journalist

It's hard to know where to start when it comes to Larry Kelley, a well-known blogger in Amherst, Mass. who died Friday as a result of a two-vehicle car crash. In the profile he linked to on his blog Only in Amherst, it is noted that two of his most popular recurring features were DUI...

Snupps Item Organization App Now Lets Users Buy, Sell on eBay

eBay partnered with Snupps to allow users of the item organization application to buy and sell items on eBay within the Snupps app. The Snupps app allows users to organize their personal belongings into collections, or "shelves," that can be shared with the community. Other users can post comments on public content, and they can...

HP Is Advertising Its Real, Modern Printers on This Fake, Awkward ’80s Computer Show

It's a fine line between effective '80s homage and clumsy retro spoof, with the latter usually involving a lot of overplayed visual gags like brick-sized cell phones and VHS tapes. Cue pointing and laughing. This new HP video, dubbed "Computer Show," hits the sweet spot perfectly with its recreation of a Reagan-era public access show...

Yahoo and Verizon Agree to Drop the Acquisition Price by $350 Million

Verizon and Yahoo have agreed to drop the price of Verizon's acquisition of the Yahoo by $350 million, following Yahoo's disclosure of a massive data breach that became public last year. According to a joint statement released by the companies today, the deal, which was expected to be finalized in the first quarter this year...

Redirecting Focus: Helping Virtual Teams Stay on Track

Staying focused when you work online isn't easy. There are a million-and-one distractions a few clicks away, and if you're not careful, your five-minute "break" turns into a wasted hour or more. You're not alone if you find this happening frequently to you or your team--distraction is big business. Companies like Revcontent, for example, exist...

Google Opens Up YouTube and Ad Platforms for Measurement Audit

On the heels of Facebook's decision to undergo an audit by industry watchdog the Media Rating Council, Google has agreed to have its metrics vetted, too. The Alphabet-owned site is opening up YouTube ad inventory and ad-buying platforms DoubleClick Manager and AdWords that allow for the MRC to track stats including viewability and how long...

The Corporation for Public Broadcasting is on a White House hit list for elimination

Welcome to Hot Pod, a newsletter about podcasts. This is issue 108, published February 21, 2017. The Corporation for Public Broadcasting is now officially on a hit list of programs that the White House might eliminate, according to a New York Times article that led the site over the weekend, effectively pushing what was previously...

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