All Blogs / Industries / Media / Media Industry News / Popular


Megyn Kelly Gets Support From Bill O’Reilly

Bashing Megyn Kelly certainly seems like the popular thing to do right now. After leaving Fox News to work at NBC, she has faced nothing but negative reviews and low ratings for her news magazine show, which was eventually cancelled....Show More Summary

Glossier’s New Campaign Features Women With a Range of Backgrounds and Bold, Real Bodies

Glossier's gorgeous new campaign touting its latest product launch--an oil-based body wash and body lotion combo called Body Hero--showcases five women with very different body types. They each look luminous, and all appear in the nude. Show More Summary

Facebook Live and Instagram Will Be All Over the Emmy Awards

Facebook, Instagram, the Television Academy and CBS are getting all spiffed up for the 69th Annual Primetime Emmy Awards, which will be held Sunday night at the Microsoft Theater in Los Angeles. Facebook Live will be front and center, with the TV Academy and CBS incorporating it into their coverage leading up to and during...

On the Adweek Podcast: The Year’s Most Innovative (and Sometimes Odd) Marketing Ideas

A machine that turns empty beer bottles into sand. An Instagram Stories ad that lets you remix music. A wedding registry for pizza. These are just a few of the fascinating marketing ideas honored by Adweek's annual Project Isaac awards, celebrating invention in advertising. On this week's episode of Adweek's podcast, "Yeah, That's Probably an...

6 Ways Marketers Can Get Augmented Reality Right

Around this time last year, Pok?mon Go was all the rage. The prospect of finding and capturing virtual monsters roaming around in the real world by simply looking into your phone was more than a fun fad; it was a glimpse into the future of human-computer interaction and a world where the physical and digital...

The Publishing Industry Knows ‘Winter Is Coming.’ Here’s How It Can Move Forward

Graydon Carter, 25 years. Robbie Myers, 17 years. Cindi Leive, 16 years. Nancy Gibbs, 4 years as editor in chief and 28 more at the company. All four major magazine editors, at Vanity Fair, Elle, Glamour and Time, respectively, have stepped down from their positions within the month of September. "This is a coincidence that...

Adidas Is Kicking Its Way Onto the Snapchat Games Pitch

Adidas wants to find out how long Snapchat users can keep a soccer ball in the air. The athletic gear manufacturer will launch a Snap Ad campaign Saturday introducing Adidas' first-ever Snapchat game. AdidasSnapchatGame from SocialTimes on Vimeo. Snapchat users in the U.K., France, Germany, Spain and Italy will be able to access the game...

Pinterest: Here’s How to Stop Seeing Ads From Specific Advertisers

Have you ever come across a Promoted Pin (ad) on Pinterest that you didn't want to see? While you're allowed to tell Pinterest that you're "not into this Pin," you can also go one step further and block the advertiser so that you'll no longer see its ads in the future. It's worth noting that...

WPP Is Merging 5 Consultancies and Design Agencies to Form a New Global Brand Offering

WPP announced this week that it will combine five of its brand consultancies and design agencies to form a new global brand agency. The new group, which has yet to be named, will combine Brand Union, The Partners, Lambie-Nairn, Addison Group and VBAT. The launch is set for January 2018, with the latter shop continuing...

Facebook’s Fast Move to Clean Up Its Ad-Targeting Categories

Facebook responded quickly to a report by ProPublica that it was able to target ads on the social network to anti-Semitic categories. Julia Angwin, Madeleine Varner and Ariana Tobin of ProPublica reported Thursday that topics such as "Jew hater," "How to burn Jews" and "History of 'why Jews ruin the world'" enabled potential advertisers to...

Doogie Howser Is Back in Scrubs as Cigna Brings Back Its ‘TV Doctors’

It's been nearly 25 years since Doogie Howser doctored and diaried his way into our hearts. But now he's back and wants your attention--stat! That's right, Neil Patrick Harris is revising his role as Doogie Howser, M.D., to join Cigna's much-loved "TV Doctors" campaign, which debuted in 2016 with spots starring Patrick Dempsey (of Grey's...

This Ad Agency Decided Now Was the Right Time to Launch Its Own Brand Consultancy

Traditional ad agencies and consultancies are converging. It's no longer news. Accenture and Deloitte continue to acquire creative shops around the world, but this week, two major industry groups, the 4A's in the U.S. and the IPA in the U.K., even hinted that they would begin letting such organizations join their ranks. Some agencies have,...

BuzzFeed’s strategy for getting content to do well on all platforms? Adaptation and a lot of A/B testing

OMG: BuzzFeed gets so many of its posts — from Facebook videos to quizzes to listicles (though apparently it no longer refers internally to articles in numbered format as ‘listicles’) to go viral through tailoring subject matters to the platforms with the most receptive audiences, plus constant A/B testing. BuzzFeed data infrastructure engineer Walter Menendez shared...

This Shutterstock Photographer Explains the Secrets to Getting Such Amazing Shots on the Red Carpet

Self-taught photographer Chelsea Lauren has been working major events, from red carpets to awards shows to boxing matches, for almost a decade. For the past few years, she's worked for Shutterstock as a press photographer, capturing unique moments and an array of celebrities. Working on a crowded, unpredictable red carpet can be stressful, and Lauren...

Ken Burns Hates Being Considered a Brand, Unless It Convinces People to See His New Doc, ‘The Vietnam War’

For four decades, Ken Burns has reigned as the king of documentary filmmakers, with an unparalleled resume that includes Baseball, The Civil War, The Central Park Five and Jazz. Now he's unveiling another masterpiece that ranks with the best of them: The Vietnam War, a 10-part, 18-hour film he co-directed with Lynn Novick, which premieres...

3 Tips for Creating Original Social Content Your Audience Loves

Originality and creativity are important words when it comes to creating and sharing content on social media. Why is it, then, that so many companies continually share lifeless content? If you're one of these brands, then it's time to make a change. What does your content-creation process look like? For some, the process involves sitting...

These 8 New Digital Stats Show Social Networks’ Growing Pains as the Industry Booms

The digital ad industry is both maturing (social networks are exploding) and experiencing growing pains (viewability issues and brand safety problems) like never before. This week's version of Adweek's intriguing digital marketing stats seemingly work together to underscore that reality unusually well. Check out the eight data points that grabbed our attention in the last...

You could change your mind. Or maybe (comforting thought!) you could just let Facebook do it for you

All the cool academics are studying fake news. Rasmus Kleis Nielsen combed through the 150 papers being presented at this week’s Future of Journalism Conference at Cardiff University and found that 17 percent, the largest category (beyond other) focused on “post-truth, truth, and fake news”: What is journalism studies studying? I ran through titles of...

Why Brand Transformation Can Only Happen With the Demise of Silos

COLOGNE, GERMANY--With data at the forefront of conversations about the future of marketing at the DMexco conference in Cologne, Germany this week, Jon Suarez-Davis, chief strategy officer at Salesforce Marketing Cloud, sees the stirrings of meaningful brand transformation that will continue only if legacy insight silos collapse. Show More Summary

Mcgarrybowen Names New American Express Creative Lead After Swiping the Business From Ogilvy

Three months after stunning the ad industry by winning American Express' global brand business away from Ogilvy & Mather after 50 years, mcgarrybowen has hired creative veteran Michael Raso to lead the account. Raso started at mcgarrybowen New York this week in the role of global executive creative director. "I am thrilled to welcome Michael...

Copyright © 2015 Regator, LLC