If you’re trying to start a local subscription-based sports site, it helps if your local teams are actually playing well. That was part of the calculus for the Chicago launch of The Athletic, a subscription sports site that charges $10 a month (or $60 a year) for access to premium news and analysis. And, indeed,...
In February, Snapchat officially announced that it had been working with WPP-owned Millward Brown for over a year to measure the effectiveness of campaigns for marketers, including brand awareness, intent and favorability stats. Now,...Show More Summary
This week, the Adweek staff showcases must have gear ranging from a high-tech pill dispenser that organizes and tracks medications for the entire family and an analog instant camera that marries old-school photography with high-tech features, to a modern, urban take on a classic backyard and frat house pastime. Check it out!
Specs Age 36 Claim to fame Appears in House of Cards as Gov. Will Conway; stars as Rick Flag in Suicide Squad (in theaters Aug. 5) Base Los Angeles Instagram @joelkinnaman Adweek: What's the first information you consume in the morning? Joel Kinnaman: I read the morning newspaper from Sweden, DN.se. Show More Summary
Clever Creative, a 14-person branding and design firm located in the West Los Angeles neighborhood of Mar Vista, is entrusted by clients like Sephora, Ritz-Carlton and American Girl with creating that certain something that will endear consumers to their brands. Show More Summary
This week, across New York City, tv networks presented the best of their talent, programming and execs to advertisers in a bid to the fall lineup. Samantha Bee got laughs from the crowd at Turner’s upfront, while Chicago Fire’s Taylor Kinney impressed at the EW party. Check out the rest below.
A bit of retail history was made on late-night TV recently, when CVS finally buckled under the pressure of consumer annoyance and Jimmy Kimmel's wrath. We're speaking, of course, about the pharmacy chain's legendarily long receipts,Show More Summary
The 2015-16 TV season ends tomorrow, and CBS—with a big assist from Super Bowl 50—has declared victory across the board. The network will finish this season No. 1 in total viewers (10.9 million), adults 18-49 (2.3 rating) and adults 25-54 (3.1 rating). Show More Summary
We finally found something that supporters of Donald Trump and Hillary Clinton can actually agree on, and it's a canceled NBC drama. TiVo conducted a study of its PowerWatch panel, an opt-in group of about 30,000 TiVo households, to determine the viewing habits for supporters of the two presumptive nominees for November's presidential election. Show More Summary
Samsung makes big smartphones and now has a clever way to advertise just how big they are in Europe. This week, the brand installed a massive 80-by-40 meter digital billboard onto the side of a building that runs alongside the Volokolamsk...Show More Summary
When you work for The New York Times, you become immersed in its history and its fabled writing and writers. You connect to the Pulitzer Prizes, to the war correspondents, to the drama critics. And, of course, to the urban legends. In my 44 years at the Times, I discovered a host of newsroom myths, virtually all of them riffing...
WikiLeaks whistleblower Chelsea Manning filed her long-awaited appeal to a 35-year jail sentence last week, and her case brings up an important question for journalists: When will courts finally rule the Espionage Act unconstitutional...Show More Summary
If you want to see the Victoria's Secret Angels, you'll have to follow them on Instagram, because the lingerie brand is discontinuing its iconic catalog. The L Brands-owned retailer has been producing up to 300 million copies of its catalogs per year, at a cost of $125 million to $150 million annually. Show More Summary
Jennifer Marszalek is the new chief talent officer for Havas Worldwide Chicago, joining the agency from GrubHub where she ran human resources at the mobile and online food delivery service. The network's Chicago office has been on a new-business run recently, adding accounts like Moen, Ragu and Bertolli. Show More Summary
MediaCom named Jon Gittings chief strategy officer for the Americas, a new role at the WPP media network. The promotion reflects Gittings' efforts in MediaCom's recent new business sweep, contributions that also helped earn him recognition as an Adweek Media All-Star earlier this month. Show More Summary
BBDO has a new plan to attract some of the best industry talent, retain some of its highest performers and, in the long run, benefit its clients by sending seven employees on a 13-week study abroad-inspired exchange program. The BBDO...Show More Summary
Expect to see more digital strangers along your physical routes: Local ads are coming to Google Maps. Now that nearly one third of all mobile searches are related to location, Google is looking for more ways to connect marketers with...Show More Summary
The world's largest cruise company has chosen Omnicom's PHD as its media agency of record for the United States and the United Kingdom, effectively consolidating its business in what the press release calls "two of the world's largest...Show More Summary
Twitter is making a handful of changes to its 140-character limit. Twitter said Tuesday that it will no longer count @names and media attachments such as photos, videos, or quote tweets towards the 140-character limit. Tweaks are also being made to how Twitter handles @replies: Now, any tweet that begins with a username will be...
Twitter is making a number of changes to how people tweet, adding several updates that users should welcome, especially to the most avid tweeters. In a blog post today, Twitter said it is working to change the way the platform counts...Show More Summary