In a season where broadcast networks are hesitant to cut bait on their lower-rated shows, CBS is standing apart from the crowd. Late Monday, just hours after celebrating its 111.9 million audience for Super Bowl 50, the network pulled Angel From Hell from its schedule, after just five episodes had aired. Show More Summary
To Steve Pratt, one of the biggest benefits of branded podcasts is that they don’t contain advertising. Of course, branded podcasts are, by definition, a form of advertising in and of themselves. But Pratt, who leads what he believes is the only company dedicated solely to producing podcasts for other companies, says the hallmark of...
"What is this? A center for ants?" No, it's a new brand activation from Kiehl's. The Derek Zoolander Center for People Who Don't Age Good, opening in New York's West Village on Wednesday, is the latest in a slew of promotional efforts for Zoolander 2, which hits theaters on Thursday. Show More Summary
Nearly two decades after its last creative review, Alaska Airlines has chosen Mekanism as its new creative agency of record. This announcement follows the Seattle-based travel brand's first full makeover in 25 years. Mekanism, an independent...Show More Summary
Welcome to Hot Pod, a newsletter about podcasts. This is Issue Fifty-Nine, published February 9, 2016. Happy Lunar New Year! The Tow Center’s “Why Podcasting Matters.” And so there I was, once again, at The Greene Space, WNYC’s live events venue, for yet another podcast-related shindig. I’ve grown fond of the venue over the past...
Budweiser took its "Give a Damn" fight against drunk driving to Imgur on Monday with a fun promoted post in which it posted "apology cakes" for designated drivers—adorned with messages from badly behaved Super Bowl partiers. The message...Show More Summary
Faced with mounting pressure to keep itself interesting and profitable, Twitter is launching a new Promoted Video ad product. The San Francisco-based company says First View will let marketers own the top Twitter ad in news feeds for a 24-hour period. Show More Summary
A.O. Scott’s new book asserts that criticism is a “fundamentally democratic undertaking.” That’s a surprisingly populist sentiment coming from one of the two chief film critics at The New York Times. Criticism is surely no longer an oligarchy, where writers can claim a monopoly on taste, nor a dictatorship, where they can control hits and flops. But in the eyes...
How did Mr. Clean come into our lives? Well, according to Procter & Gamble's website, it was when, one day long ago, a farmer ambled out his front door to check on his crops, then looked down to see "a small but sturdy baby with a bald but shiny head." The farmer and wife adopted the foundling, and "as Mr. Show More Summary
Specs Current gig Chief strategy officer, iCrossing Previous gig Brand strategy vp, TripAdvisor Twitter @bologniac Age 58 Adweek: You've been in the industry now for more than 25 years. What is technology in advertising like now compared to when you began? Anne Bologna: I think there are two significant shifts in the industry. Show More Summary
When TBS premieres its inaugural eSports competition on May 27, advertisers and programmers will be watching closely to see if the nascent world of organized multiplayer video gaming is ready to become a television juggernaut. The 10-week...Show More Summary
Specs Who COO Terry Rieser (l.) and CCO Gina Delio, both partners What Branding firm Where New York Since opening its doors in 2001, Tag Creative has created digital campaigns for fashion and beauty brands. "We understand how important...Show More Summary
Considering its obsession with the new and innovative, the beauty industry has remained surprisingly stagnant over the past half century, with 70 percent of the $60 billion makeup market still under the control of just 10 conglomerates. Show More Summary
Marilyn Monroe. Steve McQueen. B.B. King. Jeff Goldblum. The Terminator. With a cast like that, it's no wonder "Portraits," Jeep's stirring commercial for Super Bowl 50, is a winner. Today, the minute-long spot for the Fiat ChryslerShow More Summary
Esurance proved that a less expensive pregame Super Bowl ad can actually create more buzz than an in-game spot, which cost $5 million per 30 seconds. What's more, the brand chiefly leaned on Twitter—not Facebook—to accomplish its feat. Show More Summary
Even before Apple allowed ad blocking in its mobile software, publishers have had to grapple with the rise in readers choosing to opt out of seeing ads. Tech publisher Wired, which found that more than 20 percent of its daily readers...Show More Summary
If the commercials of Super Bowl 50 felt a little underwhelming—with lots of good ads but few great ones—now there's some data to back up that feeling. As of Monday morning, the 10 most viral ads from the telecast had been shared online almost 2.9 million times, according to data from Unruly. Show More Summary
Super Bowl 50 was the most-streamed Super Bowl game ever, but it didn't break the NFL's own livestreaming record. As it announced this year's Super Bowl audience—111.9 million, the third highest in Super Bowl history—CBS said its livestream of Sunday's game averaged 1.4 million viewers per minute. Show More Summary
Last night's sloppy Super Bowl 50—which featured four fumbles and two interceptions—also might have caused CBS to fumble away its chance to have the highest-rated telecast of all time. According to Nielsen's fast national ratings, the...Show More Summary
Time Inc. today announced a major restructuring of its sales business that has three of the company's top publishing execs moving away from day-to-day magazine roles to instead focus on specific advertising categories: auto, pharma, and tech and telecom. Show More Summary