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CNN's In-House Studio Is Bringing the DNA of the Network to Branded Content

Specs Who Otto Bell Current gig Vp, group creative director, Courageous at CNN Previous gig Creative director, OgilvyEntertainment Twitter @ottobell Age 34 Adweek: CNN's in-house branded content studio Courageous just celebrated its one-year anniversary. Show More Summary

This Digital Shop Uses Tech to Create Marketing Products for Big-Name Brands

Specs Who (L. to r.) Partners Ryan Rommelfanger, Russell Rommelfanger and Michael Bennett What Digital shop Where Irvine, Calif. A decade ago, twins Ryan and Russell Rommelfanger quit their jobs at Publicis and Sprint, respectively, to go into ad tech. Show More Summary

Infographic: How Trump and Clinton Stack Up on Facebook and Twitter

How seriously should we take social media sentiment when it comes to predicting who the next president of the United States will be? At first glance, it might seem that millions of mentions across Twitter and Facebook are a mere melding of mass grievances and glee. Show More Summary

Dog whistle, dumpster fire

As we stagger from one political convention into the next, it seems appropriate to discuss two common Twitter memes arising from the Republican convention in Cleveland: “dog whistle” and “dumpster fire.” Neither expression is new, but this seems to be the year for them both. Show More Summary

Twitter's CMO Explains Today's Brand Refresh and the New 'See What's Happening' Ads

What is Twitter, and what is it for? Those are pretty basic questions for a company that's been around for a decade and, by its own reckoning, has 90 percent name recognition among consumers worldwide. But nonusers, by and large, still...Show More Summary

Here's a Timeline of Yahoo’s 22-Year History as a Digital Pioneer

Verizon's $4.8 billion acquisition of Yahoo today shows just how much has changed in the Sunnyvale, Calif., company's more than 20-year history. Yahoo's gone from being one of the world's biggest companies in online search to an internet company that's struggled in recent years to move beyond display advertising. Show More Summary

The unexpected life and death of Abdel-Kader Fassouk

The killing of a young Libyan photojournalist named Abdel-Kader Fassouk, on July 21, 2016, in Sirte, Libya, will likely never be more than a footnote to what increasingly seems like a widespread war on journalists. Fassouk wasn’t famous, and the number of journalists killed in conflict zones is so staggering that another one seems sadly commonplace. Yet Fassouk’s death is...

Rauxa, the Industry's Largest Woman-Owned Agency, Names First Chief Creative Officer

Rauxa, a California-based independent full-service marketing agency, announced the hiring of Kate Daggett as its first chief creative officer on the same day it certified its status as the the largest independent agency currently owned...Show More Summary

Twitter Hopes Its Burgeoning Livestreaming Business Will Help It Take Flight Again

In the past few weeks, Twitter has secured deals with several television companies and sports leagues hoping to get in early on the San Francisco-based social network's burgeoning livestreaming business. And while Twitter has struggled...Show More Summary

With Verizon Deal, Yahoo and AOL Are Finally Together

Yahoo's long, winding and rocky road has finally come to its conclusion. Verizon announced this morning that it has acquired Yahoo's operating business for roughly $4.83 billion, which had long been expected ever since Yahoo put its core business up for sale. Show More Summary

Twitter Adds MLB and NHL Games to Its List of Livestreaming Sports Action

Twitter is continuing its summer winning streak with deals to livestream a number of games from Major League Baseball and the National Hockey League. The agreements, announced on Monday morning, will give the company the rights to broadcast out-of-market games along with additional content. Show More Summary

Discovery Ad Sales Chief Joe Abruzzese to Retire After 46 Years in the Business

One of the titans of the TV ad industry is calling it a day. Discovery Communications' ad sales chief Joe Abruzzese will retire at the end of the year, capping 46 years in the industry, the last 14 of which he spent as Discovery's president of ad sales. Ben Price will replace him as head of the U.S. Show More Summary

Ad of the Day: The Origin Story of Running Legend Usain Bolt, as Told by Gatorade

We've learned a lot about Usain Bolt through advertising—that he broke the 100-meter world record in 9.58 seconds, hails from Jamaica, a former colony of England (at whose capital he's appeared, avenging his ancestors, as the Grim Reaper)... Show More Summary

Verizon Strengthens 5 Major Areas Following Its Acquisition of Yahoo

It's official—Verizon has officially acquired Yahoo for $4.8 billion in cash. The digital player's core business—namely its advertising business and content—will be integrated into Verizon-owned AOL as the telecom looks to compete with...Show More Summary

How some recent FOIA news could help--and limit--access to government records

If nothing worth having comes easy, then freedom of information must be worth a lot. A recent FOIA reform promises to improve access to public records, and a federal appeals court decision this month made clear that agencies cannot shield their records from disclosure by storing them in a private email account—each a sign of progress. But other recent developments...

Jeff Ross Does Drive-By Roastings for Dodge in Comedy Central Branded Spot

Many brands would want to stay clear of comedian Jeff Ross's no-holds-barred roasts for Comedy Central, but not Dodge. The company is teaming up with Ross—known as Comedy Central's "Roastmaster General"—for two branded content spotsShow More Summary

Foursquare Is Debuting a Dashboard for Its Intriguing Foot Traffic Measurement System

Five months after Foursquare debuted Attribution Powered by Foursquare, the company is adding a dashboard to the system to give brands real-time insights to campaigns. The social/location discovery platform is going after retail marketing...Show More Summary

The Best Ad Strategy for Pokemon Go Might Not Be What You Think

Pokemon Go could be the beginning of a shift in the way we advertise. Yes, it is bridging the gap between the online and offline experience and leveraging the latest augmented reality. But, it is also finding success using a genericShow More Summary

Upfront Postmortem: Buyers Assess This Year’s 'Ugly' Market

Given how strong the scatter market had been last season, and the network execs' brash predictions of a lucrative upfront after a couple of lean years, buyers had entered upfront negotiations prepared for the worst—or so they thought. Show More Summary

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