Maker Studios has already partnered with the big guns for its Maker Select ad buying service. Now the Disney-owned MCN has signed on its first small-scale agency that leans heavily on social and digital. San Francisco-based MUH-TAY-ZIK...Show More Summary
Though the ultra wealthy make up less than one-fifth of American adults, they are responsible for a significant portion of luxury goods purchases, according to the Shullman Research Center, a marketing research firm specializing in affluent insights. Show More Summary
The dentist was examining the patient’s broken tooth. “Oh, no,” he said. “It looks like that crack is in danger of propagating.” “Mmmpf, mffppp,” the patient responded, her mouth full of cotton and dentist’s tools. What she meant was, “I thought propagate meant creating babies or reproducing, not just getting bigger." The dentist immediately turned to Google and pulled up...
Subscribers to Sunburn, an email newsletter for Florida’s political class, got a chuckle one day not long ago out of a little scoop: A state legislator was making money on the side driving for Uber. Sunburn is the work of Peter Schorsch, a conservative political consultant and controversial blogger who has become, in recent years, a micro-media mogul. The plugged-in...
Veteran agency creative Dan Donovan has returned to the shop where he first honed his chops, joining the New York office of McCann Worldwide as an executive creative director. Donovan returns to McCann New York after spending more than...Show More Summary
CBS is just a week away from the launch of The Late Show with Stephen Colbert, which it hopes will shake up the late-night landscape in more ways than one. Colbert's Sept. 8 debut includes George Clooney and Jeb Bush, but two of hisShow More Summary
When it comes to trusting brands, consumers tend to stick with known quantities, such as Band-Aid. The adhesive bandage strips from Johnson & Johnson ranked high in a recent Harris Poll EquiTrend study designed to determine which consumer packaged goods brands Americans trust most. Show More Summary
Jim Harbaugh will be under the spotlight Thursday when he makes his debut as Michigan's head football coach... and so will his famous khakis. When Harbaugh's Wolverines kick off their season against Utah in Salt Lake City, Fox Sports' TV-everywhere app, Fox Sports Go, will offer five different livestreams. Show More Summary
Ever since his famous 90-second ad in 2012, Dollar Shave Club CEO and founder Michael Dubin has served as the brand's charming pitchman. But now he has company in the form of some talking mascots—sort of. For the mail-order razor service's...Show More Summary
It won't be just White House press corps cameras covering President Barack Obama during his trip to Alaska this week. NBC announced the commander in chief will trek through the Alaskan wilderness with survival expert Bear Grylls for a special edition of his show Running Wild. Show More Summary
As President Obama arrived in Ethiopia in July, his National Security Advisor Susan Rice was asked if she considered the country to be a democracy. “One hundred percent,” she quipped, referring to the tally in favor of the ruling party in national elections in May. Not everyone was amused. For the activists and journalists who face harassment, imprisonment, and exile,...
Foodies are already some of Instagram's heavy hitters, so Reynolds turned its account into a giant dinner table by stitching together glossy, overhead pictures that take advantage of the app's grid layout. This year, Reynolds and Havas Chicago plan to make eight dinner tables, each of which is made up of 21 dishes. Show More Summary
We live in an increasingly virtual world. But some recent campaigns are getting almost uncomfortably corporeal. Earlier this year, BBDO Proximity Thailand broke a stop-smoking campaign for the Thai Health Promotion Foundation that included...Show More Summary
The issue of viewability, online ads people can actually see, is the cause of much Sturm und Drang among publishers and advertisers these days, but a new wave of media upstarts are hoping to sidestep the issue by designing ad-friendly sites early on. Show More Summary
When Mike Wolfsohn and his two partners left Southern California agency Ignited in 2010 to form High Wide & Handsome, they vowed not to participate in competitive pitches requiring contenders to foot the bill for speculative creative work. Show More Summary
On Fox News Sunday, Chris Christe talked more about his immigration plan to have the United States government track potential illegal immigrants like FedEx packages. He even suggested that he might bring in FedEx to help with the job. Show More Summary
The advertising and marketing community is home to some of the most imaginative minds in business. We use creativity to solve problems every day. So we decided that it was time to use that brainpower to solve an important issue facing every Californian. Show More Summary
On Fox News Sunday, host Chris Wallace grilled Republican presidential candidate and New Jersey Governor Chris Christie, in regards to his use of private email during the Bridgegate scandal. Wallace’s comment came in response to Christie’s...Show More Summary
You may have noticed celebrities such as Jay Z, Beyoncé, Dwayne "The Rock" Johnson and UFC champ Ronda Rousey wearing apparel emblazoned with the names of iconic fighters such as Muhammad Ali, Mike Tyson and Bruce Lee. The brand they're wearing is called Roots of Fight. Show More Summary
Matt Eastwood has spent all his advertising career as a copywriter—but his first love was design, which he studied at university in his native Australia. Design has always been a profound influence on his work and in his lifestyle choices. Show More Summary