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Replacing 'Artificial Intelligence' With 'Demonic Possession' in Headlines Works Eerily Well

Powerful, mysterious and a bit spooky, artificial intelligence is something everyone seems to discuss with a mix of fear and fascination. Browsing headlines on the topic today, I realized that AI's aura of enigmatic potential and existential...Show More Summary

Apple Watch Sales Eclipsed the iPhone in Its First Year, but Agencies Have Already Moved On

One year after making a splash as the next "it" device for marketers, Apple Watch has slipped noticeably in the estimation of many marketers. Earlier this week, Apple reported it has sold twice as many Apple Watches as it sold iPhones in the year after that device was introduced in 2007. Show More Summary

How one woman's 'hyperlocal C-Span' brings transparency to politics in Georgia

Nydia Tisdale, Georgia’s most notorious citizen journalist, crisscrosses the state with a cardboard box containing little red and blue books in the back of her 2003 Honda CRV. The red one is Georgia’s Sunshine Laws; the blue one is Georgia Law Enforcement and the Open Records Act. Tisdale hands them out, with the earnest enthusiasm of a Jehovah’s Witness distributing...

Exporting Ira Glass-style podcasts to post-Soviet nations

Taxi Taxi is like This American Life for the South Caucasus set. Only, without the three-act structure, episode themes, or, of course, Ira Glass. But the two podcasts share a style of storytelling that is rooted in place. In the first few episodes of Taxi Taxi, a Georgian country singer croons in a Nashville accent even though he’s never been...

Dove's Latest Mission? Revamping Perceived Beauty Ideals in India

Dove's got a new short film, Let's Break the Rules of Beauty, which champions a more inclusive approach to beauty for Indian women. The 50-second short, from Indian film director, screenwriter and documentary filmmaker, Pan Nalin, showcases...Show More Summary

Pepsi Embraces the 5-Second Spot, Making 100 of Them for TV and Digital This Summer

Sometimes, longer is better. But Pepsi is going super short with its new emoji-themed commercials, creating a slew of 100 five-second spots that will air on TV and in search-triggered digital media this summer. Agencies Motive and Quietman developed the creative, while Quietman produced all the spots. Show More Summary

Ad of the Day: Reebok Runs Through All the Days of Your Life in This Clever Spot

Sure, regular exercise can help you look and feel younger. Sometimes, even much younger. But this is ridiculous. Adidas' Reebok division expands its "Be More Human" platform today with a minute-long film called "25,915 Days." That title...Show More Summary

Peel an Orange Faster Than Mario Andretti and You Could Win a Chance to Race Him

Do you think you can peel an orange or fold a fitted bed sheet faster than a world champion racing driver? Well, now is your chance. Firestone Tires is celebrating 100 years of the Indianapolis 500 by giving one lucky person a chance...Show More Summary

Snapchatters Are Now Watching 10 Billion Videos Every Day

Snapchat is officially part of the 10 billion club. Today, Bloomberg reported that 10 billion videos are now viewed each day on the ephemeral photo- and video-sharing app, up from 8 billion per day in February. A Snapchat rep confirmed the stat with Adweek. Show More Summary

With DreamWorks Acquisition, Comcast Takes on Disney for Big Media Superiority

When NBCUniversal announced this morning that it will acquire DreamWorks Animation for $3.8 billion, the deal was mostly hailed as a film play for NBCU's parent company, Comcast, as it seeks to challenge Disney's big media dominance. Disney,...Show More Summary

Why the Smartest Video Strategy Focuses on Mobile, Millennials and New Formats

For today's content-obsessed consumers, it's a video driven world. That will be abundantly clear during the two-week NewFronts that begin Monday. Kathy Kayse, Yahoo vp But let's be honest, it can be tough for brands to get their attention. Show More Summary

Viacom Strikes Advertising Deal with Roku as Its TV Ad Revenue Falls

As second-quarter TV ad revenue fell 5 percent, Viacom is hoping that a new targeted advertising deal with Roku will help resuscitate its advertising business. Viacom and Roku announced a new partnership today which will give ViacomShow More Summary

Axe Kills 'Sexy Beast' Campaign, Calling It Out of Step With Its 'Progressive' New Direction

Axe on Wednesday killed a campaign from DDB Puerto Rico that dealt in regressive, simplistic notions of male-female relationships, signaling once again the Unilever men's personal care brand's newfound preference for more grownup messaging about attraction. DDB launched the campaign, "Sexy Beast," last week and pitched it to media outlets on Monday. Show More Summary

Omnicom Adds Ancestry.com to Continue Winning Streak

Omnicom media networks continued their winning streak, with OMD adding Ancestry.com after a media review in which incumbent Ocean Media did not participate, according to people familiar with the search. Earlier this week, Omnicom Media...Show More Summary

How 'The Americans' Chooses Its ‘80s Ads, Like Brooke Shields’ Iconic Calvin Klein Spot

After spending four seasons making one of TV's best shows, The Americans showrunners Joe Weisberg and Joel Fields are pretty confident in their ability to determine what's best for the series. But that all goes out the window when it...Show More Summary

Trevor Noah Wants Donald Trump On ‘The Daily Show’

It likely won’t happen, but Trevor Noah certainly wouldn’t mind having Donald Trump on his show. As a matter of fact, according to Time, Trevor Noah has a question ready if Trump ever does show up. “That’s hard because he would have to agree to come on the show, which I know he wouldn’t. Show More Summary

Instagram's App-Based Ad Revenue Is Being Fueled by Money From Startups

Two years ago, Instagram CEO Kevin Systrom was notorious for personally vetting each and every advertisement that ran on his photo-sharing app. Boy, have times changed. Since opening up a full-blown ad business last fall, Facebook-owned...Show More Summary

Headlines editors probably wish they could take back

In this week's Lower case... Submitted by Richard DettmanBusiness Editor, CKWX News 1130Vancouver, BC, Canada

Brands Are Partnering With Website 'Greatist' to Make Fitness Approachable for Millennials

Millennials are tired of health and wellness content that tells them how to have the perfect body or lose weight fast. So says Derek Flanzraich, who founded the website Greatist five years ago, with a mission to change the way health...Show More Summary

Facebook Says It Gained 60 Million Users in the Last 3 Months

Facebook just keeps on growing. And growing. And growing. The social media giant added 60 million more users in the first three months of this year, according to its first-quarter 2016 earnings statement released today. That means the...Show More Summary

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