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Why CBS Is Airing Its First Saturday Drama Series in 13 Years

For decades, Saturday was an essential component of each broadcast network's prime-time schedule, but in recent years the networks have thrown in the towel on the night, which has the week's lowest HUT (homes using television) levels. That...Show More Summary

In the story of Trump, there is no story

ournalists are masters of narrative. The language of journalism reflects this: You have to get the "story"; the "story" will run on the front page; don't get behind the "story." The very idea and promise of America is one great saga of humble beginnings, hard work, redemption and reward. This is why Hollywood plots still bear the influence of Joseph...

Blendle launching subscription option in the Netherlands

The pay-per-article service is experimenting with an adjustment to its business model in its home market. Read more...

Never Mind the Trump Boycott, 50,000 People Are Still Waiting for Bean Boots

Photo: Nick Ferrari Up until a few hours ago, L.L.Bean boots were the last article of clothing anyone would associate with politics. After all, walking in the snow isn't exactly a left or right thing—you just do it. But when President-elect...Show More Summary

GE Just Launched a Branded Virtual Reality Series About Science

GE, hoping to bridge a storyline between science and art, has just debuted a new documentary miniseries in virtual reality. This week, the tech company released the first of five films that aim to show a different side of innovation beyond just labs. Show More Summary

Canada's Prime Minister Just Took Part in Snapchat’s First Live Story With a Politician

Canadian Prime Minister Justin Trudeau took to Snapchat today to answer questions in a Live Story, a collection of user-generated photos and videos gathered at events. Trudeau answered seven questions from college students ranging from...Show More Summary

Sprint Launches Its First Media Agency Review in More Than a Decade

Telecom giant Sprint has placed its media planning and buying business in review for the first time in over 10 years. Vice president of corporate communications David Tovar confirmed that the company issued an RFP to "several firms"Show More Summary

FX Hit Shows American Crime Story and Atlanta Won’t Return Until 2018

FX Networks CEO John Landgraf said today that "2016 was the best year in our 22-year history." But two of the biggest reasons for FX's commercial and critical success last year, The People v. O.J. Simpson: American Crime Story and breakout...Show More Summary

Wunderman Is Stepping Out of WPP's Shadow in 2017 With New Hires and Clients

In the traditional holding company hierarchy, creative shops bask in Cannes glory and media agencies handle the big budgets while the utility players labor away, largely unnoticed by both the public and the trade press. WPP's Wunderman...Show More Summary

9 Particularly Interesting Digital Marketing Stats From This Week

The past few days saw the digital marketing world awaken from its postholiday slumber and really put out some eye-opening stats. Check out the nine that grabbed our attention this week: 1. Breaking down our social era Sixty-nine percent of U.S. Show More Summary

The Week's 10 Most Digitally Engaging Ads

Electronic communication is the name of the game in the latest weekly chart of the most digitally engaging commercials, according to TV ad-attention analytics company iSpot.tv. Five of the top 10 ads are smartphone-related, with each company taking a different approach to showcasing its products. Show More Summary

BuzzFeed Raised $25,000 for Committee to Protect Journalists With 'Garbage' Merchandise

Donald Trump has yet again succeeded in supporting journalists despite every effort not to. Toward the end of his press conference Wednesday morning, Trump referred to BuzzFeed as a "failing pile of garbage." This came after BuzzFeed published the entire set of salacious documents that other media companies had declined to publish for months. Show More Summary

Why Trump Just Gave L.L.Bean an Endorsement the Brand Probably Doesn't Want

L.L.Bean is in a tough spot today. The brand is struggling to maintain its political neutrality while also being praised by Donald Trump for the campaign support he received from one of its board members. In a tweet thanking L.L.Bean...Show More Summary

BBC's Shishkin: 'Three quotes I always use in digital transformation projects'

Over the past few years I've been involved in a number of digital news change projects at the BBC, either related to workflow changes, reprioritisation of content creation, and I thought it would be helpful to share a few thoughts on...Show More Summary

Ad of the Day: Nike Women Got FKA Twigs to Creative Direct This Mesmerizing New Ad

Get ready to watch and re-watch the new Nike Women ad from FKA Twigs featuring a cadre of athletes and dancers. It's just that much ethereal eye candy, set to a snippet of the performer's new song, "Trust in Me." The mesmerizing spot, for which Twigs served as creative director and mastermind, hypes Nike's new Spring Zonal Strength Tights. Show More Summary

The Facebook Audience Network Now Serves Ads to 1 Billion People Each Month

While Facebook has had 1 billion users on its social network for quite some time, it now has more than 1 billion people viewing its advertising network. Today, the company announced that more than 1 billion people see an ad thorough its Facebook Audience Network every month. Show More Summary

Fender's Stylish New Ad Campaign Hopes to Attract the Next Generation of Musicians

Musicians from all genres have been rocking out on Fender guitars since the company was founded in 1946. But these days, Fender is trying to stay relevant by attracting, and retaining, younger musicians with a new content-driven campaign...Show More Summary

It Sounds Obvious, but to Be Trusted, Brands Must Be Honest

After the nastiest, most mean-spirited presidential campaign in modern history resulted in a new presidency that will be markedly different from the last eight years, many questions remain about whether the divided country can overcome...Show More Summary

Suddenly, Home Automation Is All the Rage Among Millennial Men on Facebook

Maybe the era of the Internet of Things is upon us. Chatter about home automation has recently increased by more than eight times year over year on Facebook, mostly driven by the chatter of millennial men. The terms "security" and "security alarm" are among the associated topics with home automation on Facebook. Show More Summary

Tom Brady Epically Brushes His Teeth in Intel's Super Bowl Ad Promoting Replay Technology

Think an NFL star's morning routine is boring? Well, it kind of is, but not when viewed through Intel's 360-degree replay technology. That's the story the tech brand is telling in its Super Bowl spot from mcgarrybowen starring New England...Show More Summary

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