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Johnson & Johnson's Media Search Excludes the U.S.

Add Johnson & Johnson to the packaged goods players reviewing their media planning and buying. J&J's search covers overseas markets and does not include North America or Brazil, according to sources. Media spending in the markets in play totals about $1.6 billion annually. Show More Summary

Adweek's Inaugural Power List Reflects Disruption in the Ad Industry

James Cooper Photo: Alfred Maskeroni Like every business Adweek covers, the notion of power, where it resides and how it's expressed, has been disrupted. Once closely held in a far country requiring white-shoe credentials for admittance—think...Show More Summary

Ad of the Day: No Campfire? No Problem. This Odd Creature Points You to Oreo S'mores

Looking for the delightful taste of s'mores without the dirty and dangerous hassle of making a campfire? Oreo has you covered, with help from a curious furry forest friend. The Mondelez brand just released Oreo S'mores in time for summer,...Show More Summary

6 Generational Traits Millennials Need to Work on to Stop Perception Problems

Hardly a day goes by without a new missive on the apparently troubling task of teaching, managing or marketing to millennials. Our elders—including many on this week's Adweek Power List—are practically beating themselves up trying to...Show More Summary

Infographic: How Periscope and Meerkat Stack Up Against Established Social Apps

Thousands of people are estimated to have watched Floyd Mayweather defeat Manny Pacquiao via live-streaming Twitter app Periscope and rival Meerkat. The buzz was so great that Twitter CEO Dick Costolo declared Periscope "the winner"Show More Summary

Not All Bots Are Trying to Rip Off Digital Advertisers

It's been estimated that anywhere from 56 percent to 62 percent of Internet traffic is automated, meaning that ads routinely go unseen by actual people at a startling rate. But what has not been revealed until now is that a significant number of bots—or computerized drivers of traffic—do not set out to pillage brands. Show More Summary

How Bethenny Frankel Turned Reality Stardom Into a Business Empire

I t's a well-known fact that reality stars, despite the authenticity implied by the genre's name, often turn out to be very different in real life than they appear on TV. This, however, is not the case with Bethenny Frankel, who, in person, is just as high-energy and candid as she is on The Real Housewives of New York. Show More Summary

Matt Walsh, Popular Blogger, Contests ‘The Duggars Aren’t Hypocrites,’ But ‘Progressives Are’

Matt Walsh is no stranger to controversy. Love him or hate him, the popular Christian blogger often unapologetically says things that are hard for his opponents to hear, while strengthening the bond that he has with readers of like faith. Show More Summary

Former USA Today ad exec says killing the print edition would be ‘a friggin’ travesty’

USA Today editor-in-chief David Callaway said on Wednesday that the company could stop publishing a daily print newspaper as early as the next “five or six years.” (A weekly USA Today print edition coming soon?) That remark didn’t go over well with Jim Gath, who was on the ground floor of USA Today. He tells … Read More

Montel: Josh Duggar Slammed By Bible-Quoting Williams For Anti-LGBT Attacks After ’19 Kids And Counting’ Scandal

Montel Williams is slamming Josh Duggar after reports that the 19 Kids And Counting reality TV star molested five under-age girls. Taking to Twitter to voice his views after learning that Duggar had admitted to molesting the girls when...Show More Summary

'Unboxing' YouTube Marketers Are Accused of Tricking Kids

The YouTube Kids app can sometimes feel like a shopping channel, with videos upon videos of kids unboxing toys. The clips star pitch-kids who have mastered the art of the sale. These YouTube child stars are good at what they do, unpacking new toys and showing off all the parts and how to play with them. Show More Summary

‘Fresh Air’ host Terry Gross: I always think listeners are disappointed when they meet me

NPR “Fresh Air” host Terry Gross tells Marc Maron in a recent interview in front of a live audience at the BAM Opera House in Brooklyn: There was a period when I didn’t want to be photographed. It was a short period, but I declined to be photographed because I thought radio listeners want you … Read More

If You Could Only Pick One, Would You Hire Don, Peggy or Joan?

We know them better than we know some of our own peers. We've admired their work. We've watched them present. We've seen them build an agency. We've also witnessed them create problems, fail miserably and fight among themselves. So if...Show More Summary

Plotting Media Reviews, Volkswagen and BMW Are Now Part of Mediapalooza 2015

Why should the players in packaged goods, financial services and cosmetics have all the fun? The automakers Volkswagen Group and BMW are now part of Mediapalooza 2015, an unprecedented year of media reviews with spending exceeding $8.3 billion—and counting. Show More Summary

Ad of the Day: Everything's Upside Down and Backwards in GE's Delightful New Spot

GE claims to look at the world askew, turning it on its head in search of new perspectives that hopefully lead to new solutions. So, its latest commercial from BBDO, titled "Time Upon a Once," does the same. Much of the spot—from the visuals to the narration—is upside down, backwards and generally topsy-turvy. Show More Summary

After Years of Standing by the Duggars, Will TLC Finally Break Ties Over Molestation Claims?

Here we go again: for the second time in seven months, TLC is embroiled in a child molestation scandal involving the stars of one of its most popular reality shows. Yesterday, In Touch Weekly reported that Josh Duggar, the oldest son...Show More Summary

Kirshenbaum Bond Senecal to Kick Off Keds Revamp

A fresh look. That's what Keds is hoping for as it approaches its centennial, and the sneakermaker has tapped Kirshenbaum Bond Senecal + Partners in New York to provide it. The MDC Partners shop won the business following a review that wasn't run by a consultant. Show More Summary

Dino-mite! Inside Animal Planet's Partnership With Jurassic World

Animal Planet isn't the first network one would think of for a big movie partnership, but the Discovery Communications channel has teamed up with a potential summer blockbuster: Jurassic World. The cable network is promoting the fourth Jurassic Park film, opening June 12, as part of its annual Monster Week, which runs through Sunday, May 24. Show More Summary

Open-mic journalism: How The Arizona Republic found success with storytelling events

In the beginning, Megan Finnerty knew she’d have to tell a story in front of a group of strangers. That’s not counting however many friends and assorted colleagues at The Arizona Republic she could draft into service on the first night of Arizona Storytellers. It was an experiment: gather community members together for a night...

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