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Facebook’s New Video Ad Format Aims to Make Ecommerce Easier

Facebook wants to use video to drive retail sales. Today the site is launching a new ad format called Collection. A video sits on the top half of the ad unit with four recommended products below. Retailers either select the products they want to feature manually or Facebook pulls popular products from a retailer's site....

How to Prepare for Mobile Advertising’s Fast-Approaching New Frontier

Only a few years back, mobile was a "maybe" in the marketing world. In short order, smartphones and tablets proliferated. Consumer consumption on smaller screens rose. Suddenly advertisers needed to be "mobile first." Taking things one giant leap further, at this year's Mobile World Congress in Barcelona, it became increasingly clear that marketers, media buyers...

Uproxx Media Group Joins the NewFronts Lineup

Uproxx, the pop culture publisher focused on music, news and current events, will be returning to the Digital Content NewFronts, the annual marketplace where video producers tout new products to entice advertisers and brands. "We're excited to show people that we're still the experts in this space and to explain what new opportunities advertisers will...

A Modern Guide to Social Media Content Marketing, Part 4: Facebook

This is the fourth installment in a five-part series of articles focusing on best practices to up your content marketing game on the "big four" of social media: Twitter, LinkedIn, Facebook and Instagram. Catch up on the first, second and third installments, and stay tuned for the final Instagram installment. Share your own favorite tips...

Time Magazine Resurrects ‘Is God Dead?’ Cover

The April 8, 1966 cover of Time magazine was the first one in the magazine's history to forego an image. Instead, in red against black background, the publication wondered: "Is God Dead?" For this week's Trump cover story and telephone interview by Washington bureau chief Michael Scherer, the magazine is paying homage to that famous...

Publicis’ Disturbing Gun-Control Stunt Let People Shoot at Strangers, and Think They’d Killed Them

To promote gun control, the creatives at Publicis Russia wanted to see what would happen if they put firearms in the hands of everyone. So, they made an online simulation that let anyone aim and shoot what they were told was a real gun at a courtyard full of people. The agency let users take...

The 2017 AT&T NABC Guardians of the Game Award Show Will Be Livestreamed on Twitter

Twitter is teaming up with the National Association of Basketball Coaches and multimedia rights partner IMG to livestream the 2017 AT&T NABC Guardians of the Game Award Show. The event, a staple of the NCAA Men's Division I Basketball Championship tournament's Final Four weekend, will take place Sunday, April 2--the national semifinals will be played...

How Voortman Plans on Taking a Bigger Bite Out of the Cookie Market

Cookies might seem like a warm and cozy business to be in but--just to borrow from an old saying--it can get awfully hot in the kitchen. Packaged cookies are actually an $8.2 billion segment, according to the latest data from Chicago-based research firm IRI, and competition is fierce. Household names like Keebler, Pepperidge Farm and...

TV station’s breast implant exposé: When lower regulations meet high-caliber reporting

REPORTING ON PATIENT SAFETY STORIES, particularly those involving medical devices, is tough. The road to publication or getting on-air is littered with obstacles—from federal and state regulators as well as device makers—and often constrained by the newsroom itself. Show More Summary

Bob Dylan Punctuates Best Picture Oscar Snafu

A long Q&A dropped Wednesday on bobdylan.com in connection with the imminent release of the singer's latest album of standards, Triplicate. In conversation once again with Bill Flanagan, the artist addresses all manner of topics. At one point, the two presenters caught in the middle of this year's PwC Oscars mess come up. Right after...

Quality over crap

We keep looking at the problems of fake news and crap content?—?and the advertising that feeds them?—?through the wrong end of the periscope, staring down into the depths in search of sludge when we could be looking up, gathering quality. Show More Summary

Facebook’s Head of Advertising Says Purpose-Driven Marketing Won’t Slow Down

Facebook's head of advertising said he expects more marketers to join the trend of purpose-driven marketing, following a series of Super Bowl spots that went beyond cute dogs in favor of more meaningful messaging. Speaking today at the Adobe Summit in Las Vegas, David Fischer, Facebook's vp of advertising and global operations, said he hopes...

Ryan Gosling Says Social Media Is Still in Its ‘Bambi on Ice’ phase

Ryan Gosling doesn't think people fully understand the emotional, connective power of social media. Speaking today at the Adobe Summit in Las Vegas, the Hollywood darling and sometimes star of internet memes talked on stage with Adobe chief marketing officer Ann Lewnes, explaining how his own uses of platforms like Twitter and Vine have led...

Bizarre Foods’ Andrew Zimmern Dishes on His Travel Channel Franchise

I was joined today by Andrew Zimmern, three-time James Beard Award-winner, chef, content creator, social justice advocate and an all-around Renaissance man who certainly knows how to tell a good story tale. Judging by the reception he got at Michael's from GM Steve Millington and the steady stream of menu items that were brought to...

AT&T and Verizon Pull All Ads From YouTube After Extremist Videos Appear on the Platform

Two of America's largest advertisers have abruptly pulled all advertising from YouTube amid a growing international controversy concerning controversial content on the Google-owned video platform. This content includes videos promoting terrorist groups like ISIS. Show More Summary

Why ‘Car Guys’ Are 4 Times More Valuable to Marketers Than Average Consumers

Superfans are a powerful target audience for brands and marketers--almost twice as valuable overall, to be exact. That's according to "The Power of the Enthusiast," a new study by The Enthusiast Network (TEN) and GfK, which examines the purchase behavior and influence of "enthusiasts" in the automotive, adventure sports/outdoor and home tech categories. Enthusiasts are...

5 tools to enhance your Trump coverage

The news cycle is no longer a cycle, in the sense there’s no longer any time to recover before the next Donald Trump-related news bombshell hits. To help journalists manage the endless barrage of news stories, CJR has compiled a list of five tools to solve common problems you may encounter covering Trump. Want to […]

72andSunny Promotes Jenny Campbell to Manage Its LA Headquarters

72andSunny has followed a series of recent account wins by promoting Jenny Campbell to the role of managing director at its headquarters in Los Angeles. She succeeds Chris Kay, who spent more than four years running the L.A. office and will now transition to a role leading unspecified international ventures. The agency, which also has...

“Media is broken,” so Medium’s launching a $5/month member program that offers small upgrades

In its attempt to find a new business model for publishing after its previous one failed to make money, Medium is rolling out a membership program that will cost $5 a month (“introductory price”) and sounds like a little bit Spotify, a little bit Patreon, and a little bit Pocket. Founder and CEO Ev Williams...

Cuts Come to Guardian US

Guardian US is hit with a round of cuts-again, as the U.K.-based publication looks to cut operating costs in order to reach a goal of breaking even by 2018/2019. On the United States side, that cost reduction, 20 percent, will bring with it a staff reduction first reported on by BuzzFeed's Steven Perlberg. The number...

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